The SaaS Marketing Show

On this week's show, Austin Distel, CMO at ConversionAI is going to share how to get your first 1000 users in just 30 days by tapping into a community-driven, early access launch. You've seen me talk about their powerful AI named Jarvis over the last few weeks so now it's time to learn more about the team behind the scenes! This was taken from a live interview that was streamed across multiple channels thanks to Restream. Try ConversionAI - https://conversion.ai?fpr=dylan Check out Austin's book on Amazon - https://www.amazon.com/Subscription-Secrets-Economy-Finding-Raving-ebook/dp/B08VW27VKT

I have a quick announcement for you - this week, we're doing the first ever live episode of The SaaS Marketing Show with Austin Distel the CMO at ConversionAI talking about how they went from 0-1000+ users in their first 30 days. If you want to join us live it's happening this coming Thursday, Feb 25th at 11AM EST / 8AM PST. You can ask questions in real time to both myself and Austin if you decide to join us live. To get a reminder go to this post on LinkedIn and click on 'Get Reminder' - https://www.linkedin.com/posts/dylanhey_the-first-ever-live-episode-of-the-saas-marketing-activity-6768539249005359104-4bct And if you want to try out ConversionAI and get 10,000 credits free of charge after signing up go ahead and use this link here - https://conversion.ai?fpr=dylan

This week on The SaaS Marketing Show we're joined by GP who is the head of global demand generation at Freshworks CRM. He shares with us their approach to generating enterprise leads through storytelling with various content pieces. They have seen exponential growth in new customer acquisition with their approach and in this episode GP shares how.

This week we're joined by Bryan Clayton who is the CEO and co-founder of GreenPal - an online marketplace that connects homeowners with local lawn care professionals. They've been called the “Uber for lawn care” by Entrepreneur magazine and have over 100,000 active users completing thousands of transactions per day. We talked about how Greenpal have turned lawn care into a multimillion-dollar SaaS platform.

This week we're joined by Steve Pockross who is the CEO at Verblio - a content creation platform that powers modern content marketers and agencies. They create over 70,000 pieces of unique content each year for thousands of companies in over 15 different countries.  We spoke all about scaling a SaaS content marketplace and hitting 50% YOY growth. We touched on how powerful adding additional service lines into your SaaS business can become as well as a number of other interesting ideas. Enjoy!

This week we're joined by Raul Galera who is the Partner Manager at Referral Candy. Referral Candy is a referral marketing SaaS that helps you get more customers by incentivizing referrals. They were founded in 2010, have over 30,000 brands that have used the product and have generated more than $220million in referral sales. Referral Candy themselves are doing 7 figures in ARR. Today Raul shares what their partnership marketing strategy looks like.

You might remember back in episode 2 of the saas marketing show we interviewed Oli the CMO at Bonjoro to discuss their affiliate program. This time around we're talking with Casey, their Head Of Growth all about Quora marketing. You can access Casey's course on Quora marketing here - https://amplifiedmasterclass.com/products/how-to-monetize-quora-course

This week we learn from Dan Murphy at Privy how they've been able to double down on growing their organic traffic MASSIVELY over the last 12 months. Privy are one of the most exciting and fastest growing companies in the US right now. In 2019 alone they grew from $4million to $8million in revenue and they now service over 500,000 customers.

On this week's show we interview Jeroen Corthout, one of the co-founders of the popular CRM software Salesflare. They have over 2000 companies actively using Salesflare and they differ from other CRMs with their powerful automations that help you leverage existing data so that you have to spend no time with manual inputs. We talked about some of the experiments they've been running over the last 6-9 months that have had a significant impact on their trial to paid conversion rates. I love this interview as Jeroen has plenty of data points to share about 3 major experiments that they've been running.

This week we interview Nick Harley who is the VP of Growth at Raygun, an application monitoring software for web and mobile apps that provides actionable error, crash and performance monitoring. We talked about their approach to building a content engine that has enabled them to grow to a team of 40 in New Zealand without raising funding.

This week we interview Xenia Muntean who is the CEO at Planable, a tool that simplifies and speeds up the way social media campaigns are managed. We talked about thei approach to content marketing and how that supported them in growing from a struggling startup to a 7 figure business. We also touched a little on appsumo launches - I know for a fact a number of you listening will want to hear more about that!

This week we talk with my friend and Hey Digital client Scott Rogerson who is the CEO of UpContent. Scott has been able to build extremely strong partnerships with companies like Hootsuite and Hubspot whilst selling to enterprise companies - all with a team of just 3. On this week's episode he shares his tips with us!

This week we speak with Prashant Mohan who is the CMO at Sharesight and he shares with us some of the experiments his team are seeing success with right now around optimizing their free trial length. These changes have led to significantly increased cashflow and revenues across the business so make sure you listen carefully!

This week Frank Barry who is the COO/CMO at Tithe.ly shared with us some of the really interesting things that his team have done to help them scale their church giving platform to $3million+ in MRR - including calling every single signup. This is an extremely practical episode full of insightful takeaways - I hope you enjoy!

This week's guest in Mike Korba who is the chief commercial officer at User.com. He shared with us how his team have been able to increase their sales conversion rate from 15-30% in the last year. This was a practical episode as always where Mike shared some very useful tips and insights.

On this week's show we get to interview Ben Harris who looks after the affiliate marketing program at Clickfunnels - the most successful SaaS affiliate program that I've ever heard about. We go deep into their approach to affiliate marketing and uncover some great insights and tips to share with all of you. You won't want to miss this one.

This week we speak with Shri Mithran who is the pipeline marketing manager at Chargebee. We talked all about how the team at Chargebee have increased their volume of SAL's (sales accepted leads) by 40% over the last 12 months. We go deep into paid strategies and how they are leveraging intent data to help drive this huge increase - this is a super practical episode, you're going to love it.

This week we chat with Ian Luck, VP of Global Marketing at CustomerGauge and learn all about how his team are building out research reports that drive millions of dollars in sales.

In this episode we interview Anya Razina, Head of Partnerships at our sponsor Restream to find out how they are driving such great results through influencer marketing. As SaaS founders and marketers many of you seem to be scared of testing out influencer marketing as a channel so we brought Anya onto the show to lay out some of the best advice available right now.

In today's episode Karolina Gawron, Head of Marketing at Surfer explains why they decided to launch a free chrome extension, how it's impacted their business and how they were able to drive 100,00+ downloads in only 7 months.

In this episode Florian Frese, Marketing Lead at Container xChange shares with us his play by play strategy that's helped grow Container xChange from zero to 300+ customers in just under two years. We go deep into cold email and PR.

In this episode Edward Ford, Marketing Director at Supermetrics shares with us their story of how they were able to grow from $10million to $20million ARR in such a short period of time. We break down play by play a number of their leading marketing and sales channels that helped to drive this growth.

In this episode Geoff Atkinson, Founder & CEO at Huckabuy shares with us exactly how Huckabuy are driving incredible results for themselves and their clients from SEO by creating what they call 'Google's perfect world'. You can expect actionable SEO and content tips to help you grow your SaaS.

In this episode Adam Lambert, Senior Content & Digital Marketing Manager at Calendly shares with us exactly how Calendly have become the number one meeting scheduling software thanks to heavily leaning into integration partnerships. He shares tips on how you can set up your SaaS with integrations that will serve you 5 to 10 years down the road.

In this episode Aazar Shad, Head Of Growth at Userpilot shares with us their step-by-step strategy that's helping them to dominate the user-onboarding space and drive thousands of leads every month from SEO.

In this episode Bruno Bin the CMO at Smarp gives us a behind the scenes look at some of the changes his team have made that led to an explosion in their ARR pipeline.

In this episode we chat with Tim Soulo, CMO of Ahrefs to learn why they charge $7 for their 7-day trial and to get an inside look at their slightly unconventional marketing strategy.

In this episode we chat with John Rougeux, VP of Marketing Strategy at BombBomb about how they recently onboarded 4000+ users to their platform within a few days, all via word of mouth marketing. Check it out!

Today Andy Culligan, CMO at Leadfeeder shares with us his teams' current marketing strategy given the situation we are all facing and he deep dives into exactly what Leadfeeder are doing to drive thousands of registrations for their new webinar series.

In today's episode we chat with Bill King who is the Acquisition Marketing Manager at Drift - one of the fastest growing and most well known SaaS companies of the last few years. Bill shares with us how Drift approach marketing in general and then deep dives into what they do SEO wise when launching new products. This is a really interesting episode that I hope you enjoy!

The SaaS Marketing Show Episode 002 with Oli Bridge, Head of Marketing and Growth at Bonjoro. We discuss how Bonjoro have built an affiliate channel that drives 30% of their monthly signups. We deep dive on everything this SaaS company has done over the last 12 months to grow their marketing results.

Today we interview Nick Malekos who's a senior marketer at LearnWorlds. He shares the PPC strategies that have resulted in LearnWorlds 4x'ing their trial signups over the last few months as well as some other useful SaaS marketing and growth strategies. I hope you enjoy the show!

Welcome to episode 0 of The SaaS Marketing Show. In this short episode we'll be filling you in on what to expect from the podcast in the coming weeks.