Podcasts about leadfeeder

In this episode of Blame It on Marketing, Emma, Ruta, and guest Jamie Pagan dive into the gritty realities of marketing budgets. From the awkward dance of asking for money to the headaches caused by mismatched sales and marketing priorities, they unpack the budgeting struggles marketers face daily. Jamie shares practical advice from his years in B2B marketing, offering insights on educating leadership, proving ROI, and making the most of lean budgets.This episode tackles why tight budgets make for tight-lipped marketers and how better communication and alignment with sales can turn things around. If you've ever had to justify your existence to the finance team, this one's for you.Takeaways:Budgeting in marketing is often ignored until there's a problem.Misalignment between marketing and sales creates budget gaps.Sales cycles heavily influence budget timing and strategies.Proving ROI isn't just nice; it's non-negotiable.Educating leadership on marketing's value is critical to securing funds.Shoestring budgets lead to lackluster engagement and retention.Free tools and creativity are lifesavers when the budget is tight.Building trust with leadership pays off in future budget negotiations.Regularly tracking and sharing your impact builds a case for investment.Negative past experiences with marketing can skew leadership's perception. Sponsors: No more 'shit marketing leads' with Leadfeeder by Dealfront! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

Ever wondered what a Fractional CMO does? Andy Culligan dives into the fascinating world of Fractional CMOs. He walks us through his career journey and explains how his role has become a game-changer in today's fast-paced marketing landscape. Andy discusses the benefits of hiring a Fractional CMO compared to a full-time employee and shares valuable insights for businesses aiming to adapt quickly. He also offers his perspectives on the SaaS market, highlighting the importance of speed in marketing and the evolving dynamics shaped by AI and shifting buyer behaviors.   About Andy Culligan Andy Culligan is a marketing leader specializing in revenue growth and scaling SaaS businesses. With close to a decade of experience in both marketing and sales, Andy excels as a Fractional CMO, CRO, and Marketing Advisor. He is known for his straightforward approach to Account-Based Marketing (ABM), aligning marketing and sales teams to drive commercial success. Andy has held key marketing leadership positions at multiple SaaS companies including, Emarsys (acquired by SAP), Exponea (acquired by Bloomreach) & Leadfeeder (now Echobot). He focuses on personalized marketing strategies that create meaningful touchpoints, ultimately boosting revenue for his clients   Time Stamps 00:00:18 - Meet Andy Culligan: Career Journey 00:00:39 - From SDR to Fractional CMO 00:02:58 - Growth and Challenges in SaaS Marketing 00:06:43 - Benefits of Hiring a Fractional CMO 00:12:40 - The Importance of a Marketing Plan 00:14:07 - Evergreen Marketing Tactics 00:19:33 - The Role of Speed in Marketing 00:20:45 - Future of Marketing and AI Impact 00:23:51 - Quickfire Questions: Marketing Advice 00:29:31 - Advice for Aspiring Marketers 00:32:05 - Closing Remarks and Contact Information Quotes "Speed is something that's important to a lot of companies." Andy Culligan, Fractional CMO "If it's not working for you, then it's not working for me." Andy Culligan, Fractional CMO "If you know your niche, nail it." Andy Culligan, Fractional CMO "A lot of companies don't have a plan." Andy Culligan, Fractional CMO "Creativity always wins." Andy Culligan, Fractional CMO   Follow Andy: Andy Culligan on LinkedIn: https://www.linkedin.com/in/andy-culligan/ Andy's website: https://andyculligan.com/   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

In this episode of Blame It On Marketing, hosts Emma and Ruta explore the challenges of marketing attribution with Tara Robertson. They share their own experiences with attribution, unpack the complexities of measurement, and highlight the importance of collaboration between sales and marketing teams. The conversation tackles the messy reality of attribution, emphasizing the need to better understand how marketing influences customer journeys. Their takeaway? Embrace the imperfections—attribution is rarely straightforward.Key Takeaways:- Attribution is often oversimplified and can mislead marketing decisions.- The pressure to measure everything can stifle creativity in marketing.- Sales and marketing teams should work collaboratively towards common goals.- Understanding the customer journey is crucial for effective attribution.- Self-reported attribution can provide valuable insights into customer behavior.- Attribution tools can be helpful but should not be seen as a silver bullet.- The ideal attribution setup varies by company and should focus on key touchpoints.- Marketing should influence all types of opportunities, not just inbound leads.- Leadership expectations around attribution can be challenging to navigate.- Embracing the messiness of attribution can lead to better marketing strategies. Sponsors: No more 'shit marketing leads' with Leadfeeder by Dealfront! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

Blame It On Marketing Turns Two!

  If you're feeling overwhelmed by the daily tasks and struggling to stay organized, then you are not alone! Are you spending hours searching for important files and documents, only to end up frustrated and stressed? It's time to enhance your productivity and business efficiency. Let's find effective strategies to overcome these challenges and take your business to the next level! Uncover the unexpected twist in this business owner's journey that will leave you inspired and rethinking your approach to challenges. Get ready to witness a transformation that defies all odds and sets the bar high for business resilience. Find out how this entrepreneur's unique experiences have shaped his approach to problem-solving and business success. Stay tuned to discover the powerful lesson that changed everything and propelled him to new heights. Don't miss out on this game-changing insight that will reshape your perspective on business and personal growth. In this part 2 of 2 episodes of The Modern Selling Podcast, Mario Martinez Jr. discusses with Trebot Johns topics such as overcoming business challenges and seizing opportunities. Drawing from his experience as the founder of Vengreso and FlyMSG, Mario infuses the conversations with a personal touch, making the content highly relatable and practical for small business owners. From the significance of reframing setbacks to the implementation of AI-driven solutions for increased productivity, the episode offers a diverse range of insights. Through a blend of personal narratives, pragmatic approaches, and forward-thinking perspectives, the episode equips small business owners with enhanced problem-solving abilities and resilience. Whether it's gaining insights into organizational methods, capitalizing on opportunities, or embracing innovative technologies, this episode presents a wealth of valuable takeaways for navigating the complexities of modern business. Whatever you do, you better do that 110% or don't expect to win. That's just how I view things. - Mario Martinez Jr. In this episode, you will be able to: Master Strategies for Overcoming Business Challenges: Learn how to navigate and conquer common hurdles in business to achieve long-term success. Harness the Benefits of AI in Lead Generation: Discover how AI can revolutionize your lead generation efforts, leading to increased efficiency and higher quality leads. Streamline Sales Prospecting Automation: Uncover tips for automating your sales prospecting process to save time and increase productivity. Embrace the Importance of Organization in Business Success: Explore the vital role of organization in achieving sustainable growth and efficiency in your business. Navigate the Transition from Service to SaaS Model: Gain insights on successfully transitioning your business from a service-based model to a SaaS model for enhanced scalability and profitability. The key moments in this episode are: 00:00:00 - Opportunity over Why Me 00:00:31 - Leadfeeder: The Secret Weapon 00:01:08 - Revolutionizing Lead Generation 00:01:44 - Part Two of Trebor Johns Interview 00:02:24 - Organizational Strategies 00:15:03 - The Shift to SaaS 00:16:32 - Overcoming Adversity 00:18:22 - Seizing Opportunities 00:24:12 - Embracing Challenges 00:27:56 - Personal Growth and Parenting 00:28:40 - The Impact of Childhood Experiences on Entrepreneurial Mindset 00:30:26 - Instilling Work Ethic in the Next Generation 00:33:05 - Teaching Responsibility and Value 00:36:01 - Homeschooling and Career Exposure 00:39:47 - Collaborative Podcast Opportunity 00:41:20 - Challenges of SMMAs 00:42:25 - Benefits of AI Solutions 00:43:17 - Importance of AI in Business 00:45:36 - Building Scalable Solutions 00:46:43 - Conclusion and Call to Action Timestamped summary of this episode: 00:00:00 - Opportunity over Why Me Grant Cardone's message about putting in effort and seizing opportunities over asking "why me" is emphasized. The focus shifts to taking action and making the most of opportunities. 00:00:31 - Leadfeeder: The Secret Weapon A brief introduction to Leadfeeder, a tool for identifying website visitors, tracking behavior, and integrating with CRMs for efficient lead engagement. The focus is on providing detailed insights and prioritizing sales efforts. 00:01:08 - Revolutionizing Lead Generation A call to revolutionize lead generation with Leadfeeder for targeted and successful lead engagement. The emphasis is on leveraging customizable notifications and lead scoring to change the game for sales. 00:01:44 - Part Two of Trevor Johns Interview Mario Martinez Jr. introduces part two of the podcast interview with Trebor Johns. He highlights the importance of listening to part one, which covers various topics related to business ownership, sales challenges, and prospecting. 00:02:24 - Organizational Strategies Mario Martinez Jr. shares insights into his organized approach to file structures, email management, and workflow organization. The focus is on creating a highly structured system to facilitate efficient storage and retrieval of information. 00:15:03 - The Shift to SaaS Mario discusses the changing landscape of software development, the speed of development, and the importance of having a sellable SaaS product before investing. 00:16:32 - Overcoming Adversity Mario shares his personal story of being the first in his family to go to college and the challenges he faced in the college application process. 00:18:22 - Seizing Opportunities Mario reflects on the moment he got accepted into UC Berkeley and the valuable lesson he learned about making the most of opportunities. 00:24:12 - Embracing Challenges Mario discusses the importance of focusing on what to do with an opportunity rather than questioning why it was given, emphasizing the need to give 110% in all aspects of life. 00:27:56 - Personal Growth and Parenting Mario shares his experience as a single father and his efforts to guide his son's focus on education, business, and extracurricular activities for the future. 00:28:40 - The Impact of Childhood Experiences on Entrepreneurial Mindset Mario Martinez Jr. shares how his upbringing and family struggles shaped his strong work ethic and entrepreneurial mindset. He emphasizes the importance of experiencing hardship to build character and determination in young entrepreneurs. 00:30:26 - Instilling Work Ethic in the Next Generation Martinez discusses the challenge of instilling a strong work ethic in his privileged sons and shares his decision to let go of their gardener, opting to do yard work as a family. He believes in not paying for household tasks but incentivizing learning and creativity. 00:33:05 - Teaching Responsibility and Value Martinez discusses the importance of not paying children for basic family responsibilities but offering incentives for learning and creativity. He emphasizes the value of teaching children about hard work, responsibility, and the real-life skills needed for success. 00:36:01 - Homeschooling and Career Exposure Martinez shares his approach to homeschooling his son and exposing him to diverse career opportunities. He discusses the decision to allow his son to explore business and marketing courses as an alternative to a challenging cybersecurity course, emphasizing the importance of early exposure to different career paths. 00:39:47 - Collaborative Podcast Opportunity Martinez proposes republishing the conversation on his podcast, highlighting the value he sees in the discussion. He also offers to share the episode on his platforms and encourages ongoing collaboration. 00:41:20 - Challenges of SMMAs The speaker discusses the challenges of social media marketing agencies (SMMAs), such as inability to guarantee results and high client turnover within 90 days. 00:42:25 - Benefits of AI Solutions The conversation shifts to the benefits of AI solutions, including the potential to reduce employee count and improve efficiency in lead generation and outreach. 00:43:17 - Importance of AI in Business The speaker emphasizes the importance of AI in optimizing business processes and staying ahead of competitors who are already leveraging these technologies for maximum ROI. 00:45:36 - Building Scalable Solutions The focus is on building scalable solutions using engineering blueprints and pods, with an emphasis on automating and optimizing different aspects of the business. 00:46:43 - Conclusion and Call to Action The podcast episode concludes with a call to action for listeners to connect on LinkedIn and engage with the host, Mario Martinez Jr., while also promoting the host's SaaS product and encouraging listeners to leave a review on iTunes. Mastering Strategies for Overcoming Business Challenges Effective problem-solving skills are crucial for small business owners to navigate challenges successfully. By mastering strategies for overcoming obstacles, entrepreneurs can enhance their resilience and adaptability in the ever-changing business landscape. With the right approach, businesses can turn setbacks into opportunities for growth and innovation. Harnessing the Benefits of AI Incorporating AI technologies can revolutionize business operations, offering efficiency and accuracy in various processes. Small business owners can harness the benefits of AI to streamline tasks, improve decision-making, and enhance customer experiences. By embracing AI, companies can stay competitive and expand their capabilities in the digital age. Streamlining Sales Prospecting Automation Automating sales prospecting can significantly boost efficiency and productivity for small businesses. By streamlining processes through automation, owners can save time, reduce errors, and focus on high-value tasks. Leveraging technology for sales prospecting can result in improved lead generation, better customer relationships, and ultimately, increased sales revenue. The resources mentioned in this episode are: Connect with Mario on LinkedIn for more engaging content related to the Modern Selling podcast, for more insights, and discussions related to sales and marketing. Download FlyMSG for free to save 20 hours or more in a month and increase your productivity. Give the Modern Selling podcast a five-star rating and review on iTunes to show your support. Reach out to Viking AI Solutions for automation solutions and AI-driven services to optimize your business processes.  

Marketing: the first budget cut and the last to get the credit. In this episode, your favorite co-hosts Ruta and Emma sit down with Angeley Mullins, Chief Commercial Officer at Resourceify, as she shares her no-nonsense perspective on why cutting back on marketing during tough times is the business equivalent of eating soup with a fork: messy, ineffective, and you'll still be hungry. They dive into the delicate dance between performance marketing and brand building, why sales and marketing are like peanut butter and jelly (yes, they belong together), and how ignoring your customer's needs is a fast track to irrelevance.Takeaways:Investing in marketing leads to long-term growth. Don't let economic pressures push you into shortsighted decisions.Performance marketing is just one slice of the pie. Don't forget the power of brand.Sales and marketing should work hand in hand. The dream team works best together, not in silos.Understanding customer needs is crucial. Forgetting this? That's a fast track to irrelevance.The pendulum is swinging back toward brand investment. And it's about time.Mistakes are part of the process. If you're not failing, you're not trying.ROI isn't the whole story. Marketing is more than just numbers on a spreadsheet.A strong brand presence makes selling easier. Build it, and sales will follow.Early-stage companies need balance. It's not just sales or just marketing—it's both. Sponsors: No more 'shit marketing leads' with Leadfeeder by Dealfront! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

  Tired of constantly struggling to generate leads and make your content stand out? Have you been told to automate everything, but still find yourself drowning in ineffective marketing strategies? The frustration of not getting the results you need is real, but there's a better way to achieve success. Let's break the cycle and discover the strategies that will truly elevate your lead generation and content marketing game. Get ready to turn things around and achieve the success you've been striving for. Want to enhance your lead generation and content marketing success? we've got the solution to help you save 20 hours or more in a month and increase your productivity. In this episode, we'll be sharing the strategies and tools you need to achieve that result. Get ready to take your digital selling game to the next level! In this episode of The Modern Selling Podcast, host Mario Martinez Jr. dives into everything from the challenges of digital selling to the future of AI in sales and marketing. Mario's genuine curiosity and experience in the field make for engaging and insightful discussions that shed light on valuable strategies for effective digital selling. From the transition from a service-based company to a SaaS model to leveraging AI for streamlined sales processes and the importance of content marketing and analytics, each episode offers practical takeaways for sales professionals and business owners looking to enhance their digital selling strategies. Mario's knack for asking the right questions and his passion for sales and marketing make this podcast a must-listen for anyone looking to level up their digital selling game. So, if you're keen on improving your lead generation and content marketing success, buckle up and tune in to The Modern Selling Podcast for some game-changing insights! You've got to solve a very specific business problem. And that very specific business problem has to be big enough that it causes enough pain that either an individual for product led growth or company for sales led growth are interested in buying and procuring for solving that business problem. - Mario Martinez Jr. In this episode, you will be able to: Transform your business model with a seamless shift to a SaaS company. Master the art of sales training to supercharge your entrepreneurial success. Harness the power of AI for effortless business automation. Elevate your sales game with cutting-edge digital selling strategies. Drive sustainable growth by mastering long-term SEO tactics for organic traffic.   The key moments in this episode are: 00:00:01 - Introduction and Background 00:02:10 - Evolution of the Company 00:04:27 - Transition to SaaS 00:05:53 - Advice for Business Owners 00:11:27 - Future of SaaS and AI 00:14:35 - Challenges of Manual Commenting on Profiles 00:17:07 - Internal vs. External Hiring for AI Teams 00:22:31 - Importance of Sales Training 00:23:31 - LeadFeeder as a Lead Generation Tool 00:29:23 - Evolution of Prospect Engagement 00:30:11 - The Challenge of Prospecting 00:31:13 - Importance of Content Creation 00:33:01 - The Future of Sales Training 00:34:48 - Pitfalls of Automation 00:37:29 - Long-Term Lead Generation Strategy 00:44:58 - Importance of Playing the Long Tail Game in SEO 00:46:25 - Utilizing Tools for SEO Success 00:47:59 - Building Domain Authority and Monetizing Website Traffic 00:49:40 - Leveraging AI for Customer Sentiment Analysis 00:50:11 - Challenges and Importance of Analytics in Marketing Timestamped summary of this episode: 00:00:01 - Introduction and Background Mario introduces the guest, Trevor, and they discuss his background in sales and marketing, as well as the history of his company's development. 00:02:10 - Evolution of the Company Trevor talks about merging seven companies to form the largest digital sales prospecting training company and developing FlyMSG, a text expansion software to aid sales prospecting. 00:04:27 - Transition to SaaS Trevor explains how he pivoted his company from a service-based model to a SaaS-based model, raising funding and adopting a sales-led growth model. 00:05:53 - Advice for Business Owners Mario and Trevor discuss the transition from a service-based agency to a SaaS product, emphasizing the need to solve a specific business problem and make a strategic choice between service and software. 00:11:27 - Future of SaaS and AI Trevor shares his thoughts on the future of SaaS with AI advancements in coding, emphasizing the importance of a technical co-founder and understanding the workflow of users to implement productivity gains using AI. 00:14:35 - Challenges of Manual Commenting on Profiles Sellers spend 6-12 minutes per profile writing comments. AI reduces this to less than 45 seconds, maintaining context relevance and individual control over the final output. 00:17:07 - Internal vs. External Hiring for AI Teams Business owners should identify the problem they are trying to solve before considering AI. Hiring internally vs. externally depends on expertise. It's easier to hire talent globally post-COVID, reducing costs. 00:22:31 - Importance of Sales Training Early investment in Miller Hyman sales training program helped Mario accelerate sales performance. Collaboration with the company led to Vengreso training 300 of their sellers. Sales training is essential for competitive edge and industry respect. 00:23:31 - LeadFeeder as a Lead Generation Tool LeadFeeder provides detailed insights into visitor behavior, helping prioritize sales efforts and close deals faster. Customizable notifications and lead scoring are changing the game in lead generation and engagement. 00:29:23 - Evolution of Prospect Engagement Prospect engagement has drastically changed over the years, making it harder to connect and have conversations with target buyers. Cold calling and email blasts are less effective, and technological features like automatic voicemail screening have impacted outreach effectiveness. 00:30:11 - The Challenge of Prospecting Sales prospecting has become more difficult, with a 3% hit ratio for emails. To engage with target buyers, it's crucial to figure out their preferred communication channel, be it text, email, phone, video, social media, events, or gift marketing. 00:31:13 - Importance of Content Creation Content creation, including blogs, white papers, ebooks, webinars, and YouTube videos, is essential for optimal performance and business growth. By leveraging a variety of content assets, the company has seen significant growth. 00:33:01 - The Future of Sales Training The latest trend in sales training is guided assistance through AI, which provides real-time objection handling and response suggestions during conversations. However, maintaining up-to-date training, content, and AI systems is crucial for success. 00:34:48 - Pitfalls of Automation Over-automation can lead to decreased response rates and a "spray and pray" approach, diminishing the effectiveness of outreach efforts. While AI is transforming sales, personalization and genuine research still hold significant value in client interactions. 00:37:29 - Long-Term Lead Generation Strategy While short-term lead generation strategies like referrals and social media outreach are important, playing the long tail is crucial. Utilizing competitor research, AI writing tools, and SEO optimization can significantly impact website traffic and lead generation. 00:44:58 - Importance of Playing the Long Tail Game in SEO Mario emphasizes the need to play the long tail game in SEO and cautions against using AI writers without human input. He stresses the importance of creating content in a pillar cluster model and mentions the use of URL Monitor to speed up content indexing. 00:46:25 - Utilizing Tools for SEO Success Mario discusses his use of URL Monitor to expedite content indexing and ensure it complies with Google's guidelines. He highlights the value of small tools and techniques in enhancing SEO efforts and emphasizes the need for a long-term SEO strategy. 00:47:59 - Building Domain Authority and Monetizing Website Traffic Mario explains the significance of building domain authority through high website traffic, making it a valuable asset for potential sale or monetization. He mentions selling backlinks and the importance of distinguishing short-term and long-term marketing strategies for lead development. 00:49:40 - Leveraging AI for Customer Sentiment Analysis Mario discusses the role of AI in analyzing customer sentiment and the importance of optimizing strategies with data. He emphasizes the need for businesses to leverage customer sentiment analytics and optimize their approaches based on feedback and data insights. 00:50:11 - Challenges and Importance of Analytics in Marketing Mario shares his challenges with data inconsistencies across multiple analytics platforms and the importance of analyzing key performance indicators (KPIs) for small businesses. He stresses the need to focus on organic traffic, lead conversion, and revenue growth for effective marketing strategies.   The resources mentioned in this episode are: Check out the Miller Hyman sales training program for comprehensive sales training and education. Type in sales referral to find a great article from Vengreso on how to get referrals from within your network. Visit the Vengreso YouTube channel for videos on sales referral strategies and other valuable sales training content. Explore Surfer SEO for optimizing your website content and improving your search engine ranking. Consider using URL Monitor to expedite the indexing of your website pages on Google for faster visibility and traffic growth.

This episode gets real. Emma, Ruta, and special guest Cohan expose the madness of sales and marketing culture, from absurd pipeline expectations to commission nightmares. We tackle the age-old question: why do outdated sales tactics still exist—and who's really to blame?Cohan, a seasoned sales leader, doesn't hold back as he spills the tea on toxic company cultures, leadership fails, and the collateral damage of BS metrics. Spoiler: it's costing you revenue and sanity. Plus, we dive into the role of AI in sales (and how it's failing at inclusivity) and call out the elephant in the room—why marketers always get the blame.TakeawaysHow pipeline manipulation starts at the top (and ends with AEs fired).Why cookie-cutter targets and outdated processes are sabotaging teams.The myth of the “Black Book” and why it's time to retire this relic.Why 4-5x coverage quotas are more about fantasy than strategy.The truth about commission plans (spoiler: it's a mess).How marketing can align with sales to actually fix the chaos.The untapped potential (and pitfalls) of AI in tech.This isn't just a podcast—it's a call for sanity. Whether you're in marketing, sales, or leadership, this episode is your blueprint for building a culture that works.co@equityintechgroup.com Sponsors: No more 'shit marketing leads' with Leadfeeder by Dealfront! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

In this episode, Emma and Ruta tackle the world of automation and AI with guest Tim Cakir, breaking down why marketers keep ignoring the tech that could save their sanity. The chat dives into how automation isn't just about efficiency—it's a creative lifesaver that can make the daily grind a little less grindy. Tim pushes for marketers to get an “AI-first” mindset, experiment more (even if they're a lean team), and shows how to get buy-in from skeptical bosses. From using ChatGPT to kill off mundane tasks to automating Slack reminders, this episode serves as a wake-up call for every marketer still stuck in the manual rut.TakeawaysAutomation isn't a nice-to-have; it's essential for keeping up (and keeping sane) in marketing.Many marketers skip automation because MarTech is a crowded mess, but it's time to prioritize.Start small by automating the repetitive tasks eating up your time.Test new tools regularly—even a small team can make a big leap in efficiency.Got a skeptical boss? Show them the time and money automation can save.Make automation visible: Slack alerts, reminders, and integrations can prove its value to the team.With an AI-first mindset, tools like ChatGPT can streamline processes and spark new ideas.Automation and AI aren't just techy fads—they're essential for staying competitive and future-proofing your team. Sponsors: No more 'shit marketing leads' with Leadfeeder by Dealfront! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

In this episode, Emma, Ruta and Jennifer Macdonald dive into the all-too-common confusion between marketing strategy and business strategy—and why marketers shouldn't be expected to magically fix business problems. They get into the mess that happens when there's no clear business direction, how CEOs sometimes (okay, often) misunderstand marketing's role, and why a solid business strategy is essential for marketing to actually do its job.The conversation highlights the struggle marketers face in getting proper investment, battling unrealistic expectations, and setting boundaries with the C-suite. They call out fake engagement on social media and why it's time for marketers to be real about the ups and downs of the job. Honest communication, a clear plan, and a reasonable budget? Turns out, that's the real “secret sauce” for effective marketing.Takeaways:Marketing ≠ Miracle Worker: Marketing strategy supports business strategy, but can't fix what's broken.Business Strategy First: Without a clear direction, marketing is left spinning its wheels.Educate the Execs: Misunderstandings about marketing's role often lead to misplaced expectations.Set Boundaries: Clear communication between marketing and the C-suite can save everyone a lot of headaches.Demand What You Need: Marketing requires real investment; advocating for budget based on strategic priorities is essential.Stop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at https://bit.ly/4dZp58a Sponsors: No more 'shit marketing leads' with Leadfeeder by Dealfront! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

In this episode, Emma, Ruta, and Talya Heller G. Founder at 'Down to a T' tackle the misunderstood, often-overlooked world of product marketing. They dive into the real role of product marketing, share what it means to sit smack in the middle of marketing, product, and sales, and highlight why it's one of the most misunderstood roles in the game. Talya drops a marketing confession about the chaos of translating customer comms for international markets and gives her two cents on the nonstop online “advice” around product marketing. Spoiler: not all of it is worth your time.They also get into how product marketers can actually influence product decisions, pricing, and even the culture of the company. From navigating company culture to collaborating across teams, this episode's packed with insights on how product marketing can make or break a company's success—and why some marketers are ditching traditional roles to go freelance.Takeaways:It's a Balancing Act: Product marketing sits at the intersection of marketing, product, and sales—often juggling all three.Customer Insights Are Key: Understanding the market and the customer is everything in product marketing.Don't Believe the Hype: Online “advice” on product marketing? Be discerning; not all of it holds up.Influencing the Product: Depending on the company, product marketers can impact product direction and pricing.Team Up: Collaboration with customer marketing and other teams is crucial for product marketing success.Culture Counts: Company culture can make or break product marketing's effectiveness—especially in toxic workplaces.Stop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at https://bit.ly/4dZp58a Sponsors: No more 'shit marketing leads' with Leadfeeder by Dealfront! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

In this episode, Emma, Ruta, and Greg Landon take on the rollercoaster that is global marketing. Think juggling time zones, dodging cultural landmines, and realizing pretty quickly that a one-size-fits-all strategy is a no-go. They chat about how to tailor your messaging for different markets, why just translating your English tagline won't cut it, and the massive importance of local market research (hint: you can't just wing it). Greg spills some behind-the-scenes stories, like how Starbucks tiptoed into Italy's hardcore coffee culture and actually made it work. If you're ready to take your brand worldwide (without falling on your face), this episode's for you.Takeaways:Lost in Translation? Directly translating your marketing materials is a recipe for disaster. Localization is key.Know Your Audience: Each market is unique—do the legwork and adapt your strategy to the local culture.HQ Doesn't Know Everything: Letting one office call the shots for global markets? That's asking for trouble.Virtual Boots on the Ground: You don't need a full team in every country, but you need local insights.Global ≠ Copy-Paste: What works in the US might bomb in France—don't assume success translates across borders.Stop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at https://bit.ly/4dZp58a Sponsors: No more 'shit marketing leads' with Leadfeeder by Dealfront! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

In this episode, Emma, Ruta, and Olga Karanikos tackle the wild ride that is building a career in marketing. Spoiler: there's no neat, defined path here. They dive into why being a jack-of-all-trades (aka a Renaissance marketer) can be your secret weapon, how to show leadership without a fancy title, and why your stack of certifications might not matter as much as you think. Plus, they share tips on managing bad bosses, the shift from marketing as a cost center to revenue driver, and the cringe-worthy trend of marketers jumping on outdated bandwagons.Takeaways:Your Career, Your Rules: No defined paths here—marketers need to take control and carve out their own growth.The Renaissance Marketer: Being versatile across marketing functions is a major key to career success.Certifications Are Cool, But... Experience and practical skills? Way more valuable.Leadership Without the Title: You can lead by taking initiative and showing up where it counts.Bad Boss? No Problem: Find support, make a business case for your ideas, and don't let bad managers hold you back.Revenue Talks: Tie your marketing efforts to revenue, and watch your career (and paycheck) grow.Trend Alert: Avoid hopping on outdated trends and focus on what's actually driving results.Stop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at https://bit.ly/4dZp58a Sponsors: No more 'shit marketing leads' with Leadfeeder by Dealfront! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

Tracking and generating leads from website traffic can be daunting, especially when most visitors leave without engaging. Many B2B businesses struggle to identify potential customers from anonymous website visits, missing out on valuable opportunities to connect with decision-makers. If you've relied on basic analytics tools, it might feel like you're fishing in the dark. Leadfeeder …

Chris Butler is a "Chaotic Good Product Manager" who has worked for companies like Microsoft, Google and Facebook. He's currently Staff Product Operations Manager at GitHub, and current running an online course on AI Product Design Patterns. His hot take? That product managers don't need to be technical and that it might even be a net negative to their relationship with the engineering team. Find Chris on LinkedIn and remember to check out his AI product course, "AI Product Design Patterns" . If you'd like to appear on Hot Takes, please grab a time! A message from this episode's sponsor - Leadfeeder This episode is sponsored by Leadfeeder. No more not knowing who's coming to your website, convert more leads and get a free trial at Leadfeeder.com: Check out Leadfeeder here. Related episodes you should like: Survive the Feature Factory by Applying Product Thinking to Product Thinking (John Cutler, Product Evangelist & Coach @ Amplitude) The Five Dysfunctions of Product Management Teams (Saeed Khan, Founder @ Transformation Labs) Practice Makes Perfect: Embracing the Messy Reality of Product Management (Matt LeMay, Product Management Consultant & Author "Product Management in Practice") May Wong's Hot Take - Product Management is a Team Sport (May Wong, Product Operations Consultant & Coach) Dean Peters' Hot Take - There's More to be Said About the Instagram-ification of Product Management (Dean Peters, Principal Consultant & Trainer @ Productside) Applying Product Management Principles to Life (Miloš Belčević, Author "Build Your Way") Product Processes & the Importance of Work / Life Balance (Busayomi Omotosho, Product Manager @ Softcom) Jeremy Kirouac's Hot Take - Founders Need Product Management Training (Jeremy Kirouac, Fractional Product Leader)

Chris Locke is a long-time product leader who has taken his passion for educating product managers into his agency, Aspire, with which he aims to help product teams bridge the skills gap and equip them with the skills and resources to build products customers love. His hot take? That product leaders need to adopt the mindset of Venture Capitalists to truly drive growth through their product initiatives; placing a series of bets, backed by data, with clear stage gates for decision-making and adopting a portfolio approach to product prioritisation. Find Chris on LinkedIn and remember to check out his training company, Aspire. If you'd like to appear on Hot Takes, please grab a time! A message from this episode's sponsor - Leadfeeder This episode is sponsored by Leadfeeder. No more not knowing who's coming to your website, convert more leads and get a free trial at Leadfeeder.com: Check out Leadfeeder here. Related episodes you should like: Moving Beyond Founder-Led Product Development & Setting PMs up for Success (Jennifer Yang-Wong, VP of Product @ Contrary) Paying Off Your Organisation's Human Debt Through Agility & Psychological Safety (Duena Blomstrom, Founder & CEO @ People Not Tech) Fearlessly Defeating the Four Horsemen of a Product-Friendly Culture (Eisha Armstrong, Co-founder @ Vecteris & Author "Productize" & "Fearless") Greg Prickril's Hot Take - AI is going to change everything for Product Managers (Greg Prickril, B2B Product Management Coach, Consultant & Trainer) May Wong's Hot Take - Product Management is a Team Sport (May Wong, Product Operations Consultant & Coach) Dean Peters' Hot Take - There's More to be Said About the Instagram-ification of Product Management (Dean Peters, Principal Consultant & Trainer @ Productside) Build Better Products at Scale with Product Operations (Melissa Perri & Denise Tilles, Product Consultants & Co-authors "Product Operations") Applying Product Management Principles to Life (Miloš Belčević, Author "Build Your Way")

In this insightful podcast episode, Billy Broas, founder of Linchpin Media, LLC, shares his ironic journey from beer brewing to marketing. He introduces his signature messaging approach, 'Five Light Bulbs,' which emphasizes understanding your customer's status quo. He digs into the downsides of conventional content marketing advice and the advantages for a more argument-driven approach that prioritizes clear positions and core messages. You'll want to listen to the entire, riveting interview!*****This episode is powered by Leadfeeder: Know who's coming to your website, convert more leads and get a free trial at Leadfeeder.com/tryFollow Billy:https://fivelightbulbs.com/ https://billybroas.com/ https://simplemarketingbook.com/ https://www.linkedin.com/in/billybroas https://x.com/billybroas*****Follow Linda on all her channels @ linktr.ee/lindamelone

Ivana Todorovic is the co-founder of AuthoredUp, the "Ultimate LinkedIn Content Creation & Analytics Tool", and wants to help YOU get better at standing out from the crowd and beating the LinkedIn algorithm. We spoke about all things LinkedIn, including the dangers of "engagement pods", whether it matters where you put your links in the post, how to engage with larger accounts, the power of secondary comments, and much, much more. We also spoke about her startup journey, the pros and cons of being reliant on a larger platform, and why she's so happy she bootstrapped rather than seeking VC funding. Check the episode out now! A message from this episode's sponsor - Leadfeeder This episode is sponsored by Leadfeeder. No more not knowing who's coming to your website, convert more leads and get a free trial at Leadfeeder.com: Check out Leadfeeder here. Episode highlights:   1. There's no "Quick Fix" for your LinkedIn profile Beware snake oil salespeople who claim to be making millions off of their LinkedIn content and are trying to sell you frameworks to be just like them. There's no cookie-cutter approach, the algorithm is changing all the time, and the majority of these people are basically lying about the results you will get and laughing their way to the bank. 2. It's Important to Soft Sell on LinkedIn Direct sales pitches underperform compared to content that offers value with a subtle call to action. Posts with a soft sell, focusing on the audience's needs and delivering value without the CTA, perform better. You can't just keep selling things or trying to get people to click links... LinkedIn hates you leaving the platform and they will de-boost your posts. 3. The Pros and Cons of "Link in Comments" Posts with external links often get down-boosted because LinkedIn wants to keep users on the platform. Adding links in the comments or at the very end of the post is a better strategy, though even this approach reduces post impressions. 4. LinkedIn doesn't want your posts to go viral However it might look, LinkedIn explicitly prioritises real conversations and interactions rather than people mindlessly sharing clickbait. Concentrate on having real conversations, replying to comments, and replying to the comments on comments. This will boost your own impressions. 5. LinkedIn Blue and Gold Badges are Statistically Meaningless There's no statistically significant impact on having either of these badges. The badges are just there to make you feel special and keep you coming back to LinkedIn so that they can keep advertising to you. People with blue badges don't obviously have better content than those without, and people with gold badges are just being rewarded for feeding the AI-training hamster wheel. 6. Beware Engagement Pods Engagement Pods are private groups of people who share their posts with each other so they can game engagement and try to defeat the dreaded algorithm. However, these are super-easy to detect and they show up quickly even to external analysis. There are better ways to win at LinkedIn than paying exorbitant fees to snake oil salespeople. Contact Ivana You can catch up with Ivana on LinkedIn or check out AuthoredUp. Related episodes you should like: How to Move Fast Without Breaking Things (Dani Grant, Co-founder & CEO @ Jam) Valentine's Special! A Love Letter to Problems, not Solutions (Uri Levine, Founder @ Waze & Author "Fall in Love with the Problem, not the Solution") Moving Beyond Founder-Led Product Development & Setting PMs up for Success (Jennifer Yang-Wong, VP of Product @ Contrary) The Big Pivot to Reinvent Product Management (Yana Welinder, Founder & CEO @ Kraftful) Nailing your Product/Market Fit Strategy by Focusing on the Mission Critical (Maja Voje, Growth Strategy Expert & Author "Go-To-Market Strategist") Nailing your Brand Marketing by Embracing your Zone of Genius (Orly Zeewy, Brand Strategy Consultant & Author "Ready, Launch, Brand") Helping Superhero Startup Founders Stay Away from their Kryptonite (Richard Blundell, Founder @ Vencha & Co-author "The Go To Market Handbook for B2B SaaS Leaders") Building Great Companies through Community-Led Growth (Lloyed Lobo, Author "From Grassroots to Greatness")

In this episode, Emma and Ruta are joined by the brilliant Shana Pearlman, a seasoned content and brand leader with a journalism background. Shana spills her marketing confession about an expensive mishap with a video vendor (oops!) and then dives into why interviewing is a skill every marketer needs in their toolkit. Whether it's talking to customers or getting the scoop from subject matter experts, the art of interviewing is all about breaking through the fear and tapping into stories that matter. Expect real talk on how to actually listen, ask the right questions, and use interviewing to strengthen every part of your marketing strategy—from content creation to relationship building. Takeaways:Interviewing = Marketing Superpower: Learn to connect with customers, experts, and stakeholders to unlock valuable insights.Fear Not! Interviewing isn't about pressure—it's about uncovering great stories that serve your audience.Ask Like a Pro: Master open-ended questions, active listening, and the power of awkward silences.Beyond Content Creation: These skills can help marketers navigate everything from customer discovery to internal politics.The Human Touch Matters: AI is great, but it can't replace genuine curiosity and the ability to connect with people.Strategic Insight: Use your interviewing skills to understand your audience and drive smarter marketing decisions. Sponsors: No more 'shit marketing leads' with Leadfeeder by Dealfront! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

In today's episode where we're diving into the best copywriting advice ever—straight from the legends themselves. The ads and copy may be from years gone by, but the strategies still work today. We'll be covering timeless tips from the likes of John Caples, Eugene Schwartz, Joseph Sugarman, and more. And to make it extra relevant, I'll show you how their wisdom can help you crush it in the world of fitness and health marketing. Whether you're writing for a fitness product, health supplement, or wellness program, these insights will help you write copy that converts. *****This podcast is powered by Leadfeeder: Know who's coming to your website, convert more leads and get a FREE trial at www.Leadfeeder.com/try Sign up for my free weekly newsletter for exclusive copywriting and marketing strategies and tips: https://thecopyworx.com/newsletter/For all my socials: https://linktr.ee/lindamelone

No hay excusas para prospectar en frio hoy en día gracias a la inteligencia artificial. En este episodio del vender diferente podcast, hablo con Javi Consuegra sobre cómo utilizar la inteligencia artificial en la prospección de ventas. Javi comparte su historia y cómo descubrió que vender no se trata solo de caer bien a la gente, sino de resolver problemas y ofrecer soluciones. Habla de la importancia de definir una estrategia de prospección y cómo utilizar herramientas de inteligencia artificial para construir una lista de prospectos bien calificados. Algunas de las herramientas recomendadas incluyen Apollo, Ocean.io, Lead Forensics y Leadfeeder. También hablan sobre la importancia de entender las necesidades del cliente y destacar el valor que se ofrece. En la segunda parte de la conversación, Javi Consuegra comparte estrategias efectivas para identificar clientes potenciales en LinkedIn y habla de cómo utilizar eventos, grupos, cursos y seguidores de la competencia para identificar personas interesadas en sus soluciones. Al final exploramos el futuro de las ventas y cómo la inteligencia artificial está revolucionando el proceso de ventas. La IA viene rápido...¿te unes al movimiento?

In this episode, Emma and Ruta team up with the marketing team from the Technology for Marketing and eCommerce Expo London, to spill all the dirty secrets of conference and event marketing. They're calling out the most common mistakes vendors make—like thinking it's enough to just show up and pitch products. Spoiler: It's not.This episode is packed with tips on how to actually engage with your audience, work hand-in-hand with the event's marketing team, and turn your boring booth into the talk of the expo. Personalization, interactive experiences, and valuable content are the name of the game. Oh, and let's not forget—using the resources the event organizers offer isn't just smart, it's essential.From pre-event planning to post-event follow-ups, they cover everything you need to know to make your next conference not just another line item on the budget, but a major win for your brand. They even sprinkle in a few hilarious stories from the trenches because, hey, we've all been there.Takeaways:Teamwork Makes the Dream Work: Engage with the event's marketing team to create unforgettable experiences.Don't Just Pitch—Provide Value: Ditch the hard sell and focus on delivering content that matters.Make it Personal: Stand out by creating personalized, interactive experiences that draw attendees in.Use What You're Given: Maximize your exposure by taking advantage of the resources and tools provided by event organizers.Plan Ahead: Set clear goals, communicate with your main contact, and don't forget the post-event follow-up.Learn and Adapt: Keep an eye on competitors, but remember to stay true to your brand and voice.Take Care of You: Conferences are marathons, not sprints—eat, drink, and take those much-needed breaks.Leadership Matters: Senior leaders should be hands-on and have clear goals for event sponsorships.Have Fun with It: A little humor and creativity go a long way, but always align it with your brand values. Sponsors: No more 'shit marketing leads' with Leadfeeder by Dealfront! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

As a guest on Cory Falter's InnSync show, I dig into the role of conversion optimization for hospitality vendors. The same rules and tips apply to any business striving for better conversions. I start with the principles of persuasive web copy and the importance of the problem-agitate-solution framework in establishing trust. We also get into practical tips improving website design, including optimizing the hero section, rethinking button language --and incorporating video testimonials to verify social proof. *****This podcast is powered by Leadfeeder:Know who's coming to your website, convert more leads and get a FREE trial at www.Leadfeeder.com/try Follow Cory here: https://www.linkedin.com/in/coryfalter/Connect with Linda on all socials here: https://linktr.ee/lindamelone

Nick Mehta is the CEO of Gainsight, a leading customer and product experience platform that aims to be the operating system for your customer journeys. He's a passionate advocate for Customer Success as a function and as a business strategy, an author of several books on the topic, and recently super-excited about the future of Customer Success in an AI world. We talked about all of these topics and much more. A message from this episode's sponsor - Leadfeeder This episode is sponsored by Leadfeeder. No more not knowing who's coming to your website, convert more leads and get a free trial at Leadfeeder.com: Check out Leadfeeder here. Episode highlights:   1. Customer Success is not the same as Customer Support Yes, they both have the same "CS" initials, and this can confuse people, but it's not the same role. Customer Success conceptually sits somewhere in between Sales and Customer Support and drives customer value and retention. Customer Success is also more than a role, it's a company strategy. It's also part of the product you sell. 2. The end of the zero-interest-rate climate has had a profound impact on Customer Success These days, CEOs and investors value profit today over profit tomorrow. Retention is a huge driver of pure profit, and it's one of the highest-leverage activities you can invest in for a recurring revenue business. On the flip side, leaders are looking to become as efficient as possible and reduce the human effort to drive this retention, leading to a requirement for digital customer success strategies. 3. Yes, you probably do need a Customer Success team in your organisation Chris Degnan (CRO at Snowflake) recently opined on the 20VC podcast that he sees no use for Customer Success teams and would immediately get rid of them. That doesn't work for everyone though, and there are many companies that legitimately need Customer Success teams. It's fair enough to say "Customer Success is a strategy" but someone needs to wake up thinking about this and having it as their biggest priority. Customer expectations are rising all the time, and not all products can look after themselves. 4. Product teams and Customer Success teams need to have a good relationship Too many teams have almost no relationship, or only speak when there's an escalation. Both teams have a legitimate claim to own the customer experience, but they should own it together. The best Customer Success teams don't just bring escalations, or even the "What" but the "Who" and the "Why". This makes the relationship strategic and helps build a great product. 5. AI is going to change everything, but it has to be human-first If you're not keeping up with AI you're going to be left behind. It's important to focus on the evolutionary and revolutionary changes that you can bring to your product. There need to be guardrails in your product to ensure that the customer experience doesn't degrade, and you need to be sensitive to the fears and paranoia of internal teams that might feel threatened... but it's going to happen so you need a strategy to survive and thrive in the AI-powered future. Check out "Digital Customer Success" "In Digital Customer Success: The Next Frontier, a team of trailblazing Customer Success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in Customer Success management. In the book, you'll discover how to design and deploy touchless and automated digital interventions that help your software users learn and grow as they use your product and unlock the value trapped within it — without ever needing to reach out to a live Customer Success Manager. " Check it out on Amazon. Contact Nick You can catch up with Nick on LinkedIn or check out Gainsight. You can also check out the blog post that Nick mentions, The One Thing Billionaire Frank Slootman Got Wrong. Related episodes you should like: Is Product-Led Growth Really For You? (Leah Tharin, Product-Led Growth Guru & Head of Product @ Jua) Embracing Change to Innovate in Product Management (Greg Coticchia, CEO @ Sopheon) The Big Pivot to Reinvent Product Management (Yana Welinder, Founder & CEO @ Kraftful) Helping Superhero Startup Founders Stay Away from their Kryptonite (Richard Blundell, Founder @ Vencha & Co-author "The Go To Market Handbook for B2B SaaS Leaders") Andy Walters' Hot Take - We're Soon Going to be Living in an AI-Assistant-First World (Andy Walters, CEO @ Emerge Haus & Generative AI Expert) Bjarte Rettedal's Hot Take - AI Models Should Be Under Public Ownership or Completely Transparent (Bjarte Rettedal, UX Designer) Greg Prickril's Hot Take - AI is going to change everything for Product Managers (Greg Prickril, B2B Product Management Coach, Consultant & Trainer) Debbie Levitt's Hot Take - Democratising our Work means AI is Going to Steal all our Jobs Sooner (Debbie Levitt, CXO @ DeltaCX and Author "Customers Know You Suck")

In this episode, Emma and Ruta get real about how Blame it on Marketing went from an idea to a podcast that's actually, somehow, is working out. This episode serves as their complete playbook, laying out everything they've done so far—from costs and time investment to mistakes, tech stack, and all the hard-earned lessons along the way.They talk about how they built a community and how those in-person events have been more than just an excuse to hang out. There's a lot of talk about perseverance—because, let's be honest, we've all thought about quitting when things get tough. And if you think you need to be everywhere on social media, think again—they're all about working smarter, not harder.Throw in some AI love, a nod to their sponsor Dealfront (because, hey, keeping the lights on isn't free), and you've got an episode that's as much about learning on the job as it is about celebrating the little wins along the way.Takeaways:You don't need a perfect plan to start a podcast—just keep it real and valuable.Building a community around your podcast isn't just a nice-to-have; it's a game-changer.Automation tools like Dripify and Zapier are your best friends for promoting and growing your audience.In-person events? Total game-changer for podcast engagement and growth.The secret sauce? Perseverance. Most podcasts don't make it past a few episodes, so sticking with it is half the battle.Focusing on just a few social platformsHaving a co-host is the ultimate hack for staying accountable and keeping the podcast going strong.AI isn't just a buzzword—it's making the podcast production smoother than ever. Sponsors: No more 'shit marketing leads' with Leadfeeder by Dealfront! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

Copy not converting? When no one's reading your emails, clicking on your opt-in, or signing up for your free trial, it's time to rethink your approach. In today's episode, I dig into 14 reasons why your copy may not be connecting with your audience. From being "too nice," skimping on research or using the wrong voice in your copy, finding and fixing the problem can make all the difference. And it's usually a simple solution. Be sure to check out the YouTube version for illustrations of all 14 points.This podcast is powered by Leadfeeder:Know who's coming to your website, convert more leads and get a FREE trial at www.Leadfeeder.com/try*******Sign up for my free weekly newsletter for exclusive copywriting and marketing strategies and tips: https://thecopyworx.com/newsletter/For all my socials: https://linktr.ee/lindamelone

EPISODE SUMMARYIn a recent episode of Scale Your SaaS, host and B2B SaaS Sales Coach Matt Wolach sits down with Andy Culligan, a seasoned marketer with a rich background in SaaS, who shared his journey from CMO of Leadfeeder to becoming a fractional CMO, a role that has been gaining significant traction in recent years. Andy's story is not just about his career evolution, but also about the larger shift in how companies are approaching marketing leadership. Read more to learn how the best marketing process can change your business.PODCAST-AT-A-GLANCEPodcast: Scale Your SaaS with Matt WolachEpisode: Episode No. 329, “The Best Marketing Process - with Andy Culligan”Guest: Andy Culligan, Founder of andyculligan.comHost: Matt Wolach, a top B2B SaaS Sales Coach, Entrepreneur, and InvestorSponsored by: LeadfeederTOP TIPS FROM THIS EPISODECommon Pitfalls in SaaS MarketingThe Art of Sales and Marketing AlignmentScaling a SaaS Business Successfully: The Key StrategiesEPISODE HIGHLIGHTSA Serendipitous Start to a New Career PathThe Value of Fractional LeadershipTOP QUOTESAndy Culligan[03:22] "Fractional executives are becoming more popular in the SaaS space because they offer high-level experience without the long-term commitment of a full-time hire."[08:15] "SaaS marketing is uniquely exciting because it's all about scalability and leveraging data to drive growth."[08:45] "Sales and marketing alignment is crucial. When these teams work together, they create a powerful engine for growth."Matt Wolach[13:31] "If you're looking to scale your marketing efforts, it's essential to focus on building a repeatable and scalable process."[18:30] "Having a clear marketing plan isn't just about setting goals; it's about knowing what success looks like and having the right metrics in place to measure it."LEARN MORETo learn more about Andy Culligan, visit: https://andyculligan.com/You can also find Andy Culligan on LinkedIn: https://www.linkedin.com/in/andy-culligan/For more about how Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com.Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial: https://www.leadfeeder.com/ Get even more tips by following Matt elsewhere: Sales Tips LinkedIn Twitter Instagram

Greg Prickril is a B2B Product Management coach, consultant and trainer who has gone all-in on AI and is bullish about the impact that he thinks it'll have on product management. His hot take? AI is going to change everything about product management. It's going to mean fewer jobs are required to deliver products, but it also opens up opportunities for business-focused product managers to make a real impact in their jobs, and accelerate them in doing so. Find Greg on LinkedIn, Prickril.com or https://www.coachpms.com/ If you'd like to appear on Hot Takes, please grab a time! A message from this episode's sponsor - Leadfeeder This episode is sponsored by Leadfeeder. No more not knowing who's coming to your website, convert more leads and get a free trial at Leadfeeder.com: Check out Leadfeeder here.

No more not knowing who's coming to your website, convert more leads and get a free trial at Leadfeeder.comBeth Nevins is a renowned startup advisor and people and talent consultant. She is best known for helping founders refine their values and mission so they can lead. 00:00 Introduction00:39 Beth's Background and Expertise01:13 Hiring the Right Talent04:14 Managing Tensions Between Co-founders05:21 Building Accountability in Founders07:29 Creating Alignment and Collaboration Among Teams10:18 Ensuring Open Dialogue and Truthfulness13:25 Challenges in Scaling from 50 to 100 Employees20:35 The Role of a People Leader27:11 Importance of Operational Skills in Startups30:44 Rapid Fire Questions33:46 Closing RemarksSee Beth's company Developa - https://developa.io/Watch the episodes on Youtube - https://youtu.be/meuyWparoGsFind out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comBuying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu ...

No more not knowing who's coming to your website, convert more leads and get a free trial at Leadfeeder.comIs he the Elon Musk of startups in Austria?Vlad Gozman is the founder of multiple companies, non-profits and launched TedX Vienna. His latest venture is Involve.me which is an innovative interactive form that transforms the customer onboarding experience.Before moving to Vienna, Vlad founded and sold a tech startup in Romania. We talk about:- his approach to delegating and finding people who are better than him to take over certain projects- building digital products and analog communities (like Tedx Vienna)- the go-to-market strategy for InvolveMe involved cold acquisition, targeted marketing campaigns, and a freemium modelFind out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comBuying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu ...

No more not knowing who's coming to your website, convert more leads and get a free trial at Leadfeeder.comIn this episode, Janko Brlecic from Lighthouse Advisory, shares his wealth of knowledge on scaling businesses through effective sales strategies. We discuss the importance of formalizing sales processes, the role of multiple decision-makers, and how to enhance communication within sales teams. Also, learn about the best tools for sales collaboration and the power of LinkedIn in building authority. Whether you're a startup or a growing tech company, Janko's insights and practical advice will help you drive success and close more deals. Don't miss out on Janko's expert tips and the secrets behind his "Three Under Three" newsletter, designed to give you actionable sales insights in just three minutes.Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comBuying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu ...

This episode is brought to you by ⁠⁠⁠⁠⁠Leadfeeder⁠⁠⁠⁠⁠. With ⁠⁠Leadfeeder⁠⁠, you can find out which companies are visiting your site and turn them into valuable leads for your business. In this episode of the Payback Time podcast, host Sean Tepper sits down with e-commerce entrepreneur Scott Cartwright, the Strategic Brand Builder at The Skincare Sherpa. Together, they deep dive into a skincare company he built and sold for 7-figures. They specifically discuss how he found product-market fit, how he marketed his product, how he leveraged Amazon, and his exit multiple. In the ever-evolving world of e-commerce, building a successful brand is a challenging yet rewarding endeavor. Scott Cartwright's story offers invaluable lessons for aspiring entrepreneurs looking to navigate the complexities of product development, marketing, and scaling. Key Timecodes (00:36) - Show intro and background history (04:28) - Deeper into his background history (08:14) - A practical advice about his e-commerce experience (09:39) - Understanding his production process (12:03) - Deeper into his business strategies (16:35) - Commercial break (Leadfeeder) (17:12) - How to achieve product market fit (22:10) - The importance of listening to the customers (25:33) - A bit about his numbers (32:24) - Embrace a cause or a story to get a focused business (28:32) - Commercial break (TYKR) (29:10) - Understanding his marketing and sales tactics (33:04) - What is his Amazon's growth strategy (37:48) - A key takeaway from the guest (43:49) - Guest contacts

This episode is brought to you by ⁠⁠⁠⁠Leadfeeder⁠⁠⁠⁠. With ⁠Leadfeeder⁠, you can find out which companies are visiting your site and turn them into valuable leads for your business. Building a business isn't easy and if you don't get your mindset right, you can end up quitting something that could have made a big IMPACT on others and a lot of money for you. My next guest has been a leadership coach for over 30 years serving executives and professional athletes. In this episode, he breaks down a 5-STEP PROCESS on how to master your mindset so you don't give up on goals that can generate series results. Please welcome, Johnny Parker. Key Timecodes (00:44) - Show intro and background history (03:46) - Deeper into his background history (06:38) - A practical advice about his entrepreneur vision (11:11) - Commercial break (Leadfeeder) (11:48) - Transparency as the key do impact businesses (19:03) - The importance of a growth mindset (24:00) - Life x work rhythm (32:24) - Embrace a cause or a story to get a focused business (34:33) - Commercial break (TYKR) (35:20) - The importance of a letting go mentality (36:242 - A key takeaway from the guest (41:27) - Guest contacts

This episode is brought to you by ⁠⁠⁠Leadfeeder⁠⁠⁠. With Leadfeeder, you can find out which companies are visiting your site and turn them into valuable leads for your business. Are you having trouble finding product-market fit? look no further. This is one of the best interviews I've had on the subject. My next guest has a marketing background working on movies including Jurassic Park, Wyatt Earp, and Apollo 13. He also spent 7 years at Google. Now he serves as a consultant on the customer experience. In this episode, we talk about the 7 key stages to help you find product market fit. Please welcome Chris Hood. Key Timecodes (00:49) - Show intro and background history (06:44) - A bit about his book (09:29) - A practical advice about product marketing fit (12:27) - Commercial break (Leadfeeder) (13:15) - What are the 7 stages building a business (20:28) - The importance of the interfaces (23:12) - How to use technology focused on the customer (28:37) - His approach about the customer journey (32:49) - Commercial break (TYKR) (33:27) - A key takeaway from the guest (41:10) - Guest contacts

This episode is brought to you by ⁠⁠Leadfeeder⁠⁠. With Leadfeeder, you can find out which companies are visiting your site and turn them into valuable leads for your business. What does improv comedy have to do with business? Believe it or not, more than you think. My next guest used improv to not only increase sales but she also used improv to level up her mindset. In this episode, we walk through examples using me as the case study. If you want to achieve bigger results with your business, believe it or not, it starts with mindset. Please welcome, Erin Diehl. Key Timecodes (00:40) - Show intro and background history (07:23) - How she apply improv to help companies (13:43) - Deeper into his business  strategies (17:03) - Commercial break (Leadfeeder) (17:40) - Few takeaways from her book   (19:41) - A practice example of her approach (24:31) - Why most of our thoughts are negative (26:11) - How to break this mindset (33:11) - Feeling free in life as a way of unlocking (35:52) - The importance of reading as a freedom activity (39:26) - Commercial break (TYKR) (50:14) - Guest contacts

No more not knowing who's coming to your website, convert more leads and get a free trial at Leadfeeder.comHow can you utilize AI and automation to personalize your outreach efforts?Jesper Qvist, founder of Salestools.io, shares how you can use his platform to segment your personas and tailor your messaging to each one for better results. In this conversation, Jesper shares his journey in building a successful B2B marketing platform, the power of social selling, and the importance of making life easy as an entrepreneur.Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comBuying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu ...

This episode is brought to you by ⁠Leadfeeder⁠. With Leadfeeder, you can find out which companies are visiting your site and turn them into valuable leads for your business. When your business starts taking off, the last thing you want to do is pay more in taxes. The question is, what options do you have? My next guest has a background working on Wall St and now he runs a firm that specializes in wealth preservation. In this episode, he talks about the not-so-glamorous steps to make sure your business has a plan in place in the event something happens to the founder and we also talk about key strategies to help you save money on taxes. Please welcome, Jason Mandel. Embarking on the journey of entrepreneurship can be both exhilarating and daunting. It requires a unique blend of passion, determination, and strategic thinking to navigate the challenges and opportunities that come your way. In a recent podcast episode, business strategist Jason Mandel shared valuable insights and advice for entrepreneurs looking to build and scale their startups. Let's delve into some of the key takeaways from Jason's wealth of experience and expertise. (00:47) - Show intro and background history (03:01) - The importance of entrepreneurs having a work x life balance (03:56) - Deeper into his career history (07:28) - Two key strategies from the guest (13:14) - Commercial break (Leadfeeder) (13:52) - How to grow a business with just one owner (18:16) - Creating a healthy business culture (23:51) - Deeper into his tax strategies (31:45) - Commercial break (TYKR) (41:16) - Guest contacts

This episode is brought to you by Leadfeeder. With Leadfeeder, you can find out which companies are visiting your site and turn them into valuable leads for your business. In the dynamic world of business, pricing plays a crucial role in determining the success of a product or service. Finding the right balance between value creation and pricing strategy can be the defining factor between a thriving business and one struggling to stay afloat. In this episode Sean Tepper sits down with Patrick Meegan the Managing Director at Investor Group Services. Pat explores key strategies and insights into pricing, with a focus on helping entrepreneurs navigate the complex landscape of setting prices effectively. One of the fundamental aspects of pricing strategy is understanding the buyer. By delving into what customers value, their willingness to pay, and the competitive landscape, businesses can tailor their pricing to align with customer expectations. Conducting market research and gathering direct feedback from customers can provide valuable insights into setting the optimal price point for a product or service. Key Timecodes (00:35) - Show intro and background history (03:03) - How to price a B2B or B2C SaaS business (05:43) - Deeper into his pricing strategies (07:01) - The importance of the value perception for the consumers (12:04) - How to talk about costs with clients (13:15) - Commercial break (Leadfeeder) (13:55) - What is his advice on raising prices (17:05) - How to generate value and prioritization (18:33) - The importance of proximity to collaborative customers (19:59) - Deeper into his philosophy and business strategies (23:30) - Few tactical examples (26:37) - A key takeaway from the guest (29:36) - Guest contacts

No more not knowing who's coming to your website, convert more leads and get a free trial at Leadfeeder.comMy approach to monetizing your podcast is different than most. Not only have I made my podcast a sponsored show (with real money), but I've also helped several other podcasters generate their first paid sponsorship.This interview was originally aired on Linda Melone's B2B Healthy Copytalks podcast.Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comBuying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu ...

No more not knowing who's coming to your website, convert more leads and get a free trial at Leadfeeder.comDelia Pitu's approach to B2B marketing is different than most. She's the co-founder of Nude Digital agency. And what I like about them is that they utilize B2B creators to create user generated content for B2B campaigns. But the creators don't actually publish any content. Instead, they take the content produced and test it on Facebook and other channels. Results?Well, they're kickin butt and staying ahead of the curve in this ever changing b2b marketing landscape. Chapters00:00 Introduction to Delia Pithu and Nude Digital01:17 The Story Behind the Name 'Nude'05:17 The Ideal Client for Nude Digital07:16 Dealing with Resistance to New Ideas09:30 Determining the Budget for Marketing Campaigns15:23 The Three-Step Process of Nude Digital21:21 The Effectiveness of LinkedIn Outreach24:27 Recommended Marketing Tools26:29 Becoming a Better Marketer33:06 Rapid Fire QuestionsFind out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.comBuying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our five most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu ...

Head over to Leadfeeder.com and sign up for a 14-day (no strings attached) free trial! In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Alex Back, the founder and CEO of Couch.com. They discuss the challenges and opportunities in the affiliate marketing space, including the impact of AI, the shift towards first-party data, and the importance of human creativity in campaign strategies. They also explore underutilized tactics such as co-branded partnerships and giveaways. Alex shares his experience as a former actor and singer on cruise ships and offers his contact information for further discussion. Key Episode Takeaways: Affiliate marketing is still a valuable strategy despite the challenges of tracking and privacy-focused advertising. Human creativity is essential in developing effective campaign strategies, while AI can streamline certain marketing tasks. Co-branded partnerships and giveaways are underutilized tactics that can help build first-party data and attract new audiences. The affiliate marketing industry is shifting towards a lower-funnel strategy to capture customers closer to the point of conversion. Email marketing is experiencing a resurgence and can be a cost-effective way to collect first-party data. Alex Back has a background in acting and singing on cruise ships. For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Head over to Leadfeeder.com and sign up for a 14-day (no strings attached) free trial! Yifat Baror is the Co-founder, CMO, and Chief Growth Officer at Osa Commerce. With almost two decades of experience in E-commerce, Yifat has consistently driven global growth for omnichannel retail. Her track record includes leading GTM strategy, brand building, and high-growth teams. Yifat also founded and managed a multi-million dollar retail business that distributed contemporary brands internationally. Yifat was awarded the SDCE Executive's 2022 and 2023 Women in Supply Chain award. In this episode, you will learn How the landscape of social commerce evolves, and the major shifts  in consumer behavior on platforms like Instagram, TikTok, and Facebook Strategies that are crucial for brands to successfully integrate their e-commerce efforts with social media platforms How emerging technologies, such as AI, AR, and VR, will impact the future of social commerce Key insights and lessons for aspiring female leaders in the e-commerce and supply chain industries Trends and developments that will predict and shape the future of social commerce in the next 5 to 10 years and how should brands and marketers prepare for these changes For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Head over to Leadfeeder.com and sign up for a 14-day (no strings attached) free trial! Ben Billups, Founder of NOBLE Digital, boasts a decade-long career in performance marketing, emerging as a trailblazer in the field. NOBLE is the world's fastest-growing email and SMS service provider for ecommerce brands and digital publishers. His expertise has propelled the company to redefine industry standards, leveraging a unique blend of technical proficiency and creative strategies. In this episode, you will learn The evolution of the  landscape of email and SMS marketing evolve for ecommerce brands over the last decade How AI and machine learning is transforming email and SMS marketing strategies for ecommerce in the near future How NOBLE Digital navigates the changing waters of privacy concerns  What key performance indicators do you prioritize for evaluating the success of email and SMS campaigns The emerging trends that will shape the future of email and SMS marketing for ecommerce brands, and how should marketers start preparing now to stay ahead of the curve For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Head over to Leadfeeder.com and sign up for a 14-day (no strings attached) free trial! Hal Smith, the Founder of H Street Digital, is an adept entrepreneur cultivating business growth through data-driven digital advertising. Focused on scaling leads and new customers for consumer brands, his leadership propels the company with triple-digit growth annually. With a track record of managing over $100 million in digital advertising campaigns and a knack for objective data analysis, Hal ensures H Street Digital empowers brands to scale customers profitably. In this episode, you will learn How the landscape of digital advertising is evolving in the next few years, especially with the increasing concerns around privacy and data protection What are the most significant challenges brands face today in scaling their customer base through digital advertising, and how does H Street Digital approach these challenges In what ways have AI and machine learning transformed digital advertising strategies, and how does H Street Digital leverage these technologies to optimize campaign performance The key performance indicators (KPIs) that you should prioritize to assess the effectiveness of a digital advertising campaign How do shifts in consumer behavior impact digital advertising strategies, and can you share an example of how you've adapted a campaign to meet changing consumer preferences Emerging trends and technologies that will have the biggest impact on digital advertising For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/@ecommercemarketingpodcast and other social medial platforms: https://www.facebook.com/ecommercemarktingpodcast https://twitter.com/emarketpodcast https://www.instagram.com/emarketingpodcast/  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Head over to Leadfeeder.com and sign up for a 14-day (no strings attached) free trial! Over a decade ago, Damon Burton, a husband and father of three, beat a billion dollar company by outranking their website on Google. From then on he realized he was onto something great and went on to build an international search engine marketing company that's worked with Inc. 5000 and Shark Tank featured businesses alike. Having started his business right before the 2008 recession, Damon is familiar with navigating and growing a business during confusing times, including tripling revenue during the recent pandemic. Since founding his company, SEO National, in 2007, Damon has been featured in publications including Entrepreneur Magazine, Forbes, BuzzFeed and USA Weekly as he helps big and small clients make more in a month than they used to in a year. In this episode, you will learn The foundational differences between SEO and paid advertising strategies, and how these differences affect a business's digital marketing approach How do you evaluate the long-term value of SEO investments compared to the quick wins of paid advertising How do SEO and paid ads differ in terms of building audience trust and engagement and does one method lead to more loyal customers than the other How do SEO and paid ads differ in terms of building audience trust and engagement How do the costs and ROI of SEO compare to those of paid advertising, especially for small businesses or startups with limited budgets How does the volatility of SEO due to algorithm changes compare to the stability of paid ads How can businesses best integrate SEO and paid advertising into a cohesive digital marketing strategy For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Head over to Leadfeeder.com and sign up for a 14-day (no strings attached) free trial! Jason Friedman, is a serial entrepreneur who turned his passion for theater into a blueprint for business success. As CEO of CXFormula, Jason has revolutionized customer experience, applying storytelling and psychology to help companies across industries—from retail giants to financial institutions—achieve explosive growth. Recognized by Ernst and Young as Entrepreneur of the Year and leading his company to the Inc. 5000 list multiple times, Jason's unique approach has made a significant impact. Beyond his professional accolades, he's a proud dad and dog lover.  In this episode, you will learn The importance of customer journey mapping in ecommerce and how it can be effectively implemented to enhance the customer experience How critical personalization is in ecommerce settings, and strategies for creating more personalized customer experiences What role does customer feedback play in shaping the customer experience, and what are some effective ways for businesses to collect and act on this feedback How emerging technologies like AI and VR are changing the landscape of customer experience in ecommerce over the next few years The biggest trends and changes in ecommerce customer experience that are coming within the next decade For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Head over to Leadfeeder.com and sign up for a 14-day (no strings attached) free trial! Andy Neary is a former Professional Baseball Player, a two-time Iron Man finisher, business coach, and founder of Complete Game Consulting. Combining the skills and talents he used to compete in professional baseball and Ironman, Andy's on a mission to help business and insurance professionals succeed in their careers and in life. He helps insurance professionals target the right audiences at the right time. His programs help people cultivate the “off-field” habits, mindset, and rituals that lead to all-star performances. In this episode, you will learn How Andy's experiences in sports have influenced his approach to building a brand The foundational principles for crafting marketing messages that naturally attract the target client An example where a brand successfully implemented the strategy of telling their prospect's story, and the impact it had on their marketing outcomes Common pitfalls brands fall into when trying to adopt this prospect-centered storytelling approach, and how can they avoid them For businesses looking to pivot their marketing strategy to focus more on their prospects' stories, the first practical steps they should take to make this shift effectively For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.  

Head over to Leadfeeder.com and sign up for a 14-day (no strings attached) free trial! Amanda Sherry is the Director of Marketing at a Microsoft Gold partner, Western Computer, with a passion for showcasing the transformative power of data in the dynamic world of Microsoft solutions and marketing. With over 15 years of marketing experience and a Master's of Science in Public Communications, Amanda brings a unique blend of creativity and analytical prowess to the table. In this episode, you will learn The most polarizing beliefs in marketing today, and how do they impact brand strategy and customer engagement Finding the right balance between being bold and polarizing, without alienating a significant portion of your target audience Misconceptions about SEO in the marketing world and the reality behind effective SEO strategies How can SEO be effectively integrated into marketing strategies that may be considered polarizing Emerging trends in SEO and digital marketing that will shape the future of how companies market their products and services, especially in contexts that may involve polarizing approaches For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Head over to Leadfeeder.com and sign up for a 14-day (no strings attached) free trial! Jeremy Ryan Slate is the host of the Create Your Own Life Podcast, which studies the highest performers in the world, as well as the CEO of Command Your Brand. He holds a BA from Seton Hall University in Catholic theology and World Religions, with a concentration in Judaism. Jeremy studied Catholic literature at Oxford University, as well as holding a Master's in Roman Emperor Worship from Seton Hall University. His podcast was named the #1 Podcast to Listen To by INC Magazine in 2019, as well as Top 40 Under 40 by Podcast Magazine in 2022. He's the author of the best-selling book Unremarkable to Extraordinary: Ignite Your Passion to Go From Passive Observer to Creator of Your Own Life; in addition to his new book Command Your Brand: Grow Your Impact, Income and Influence in the New Media Landscape. Jeremy and his wife, Brielle, co-founded Command Your Brand—a new media public relations agency designed to help entrepreneurs share their message by appearing as podcast guests.  In this episode, you will learn  The most critical first step for brands looking to tap into the billion-dollar podcast market, and why is it so pivotal How can new podcasters create content that not only engages their target audience but also encourages loyalty and growth Effective monetization strategies for podcasters who are just starting to build their brand presence How do you believe podcasts offer a unique advantage in storytelling for brands, and can you provide an example of a brand that has done this exceptionally well The most effective ways podcasts can cross-promote with other media to amplify their reach Emerging trends that will shape the podcasting industry, especially for brands looking to grow their audience and influence For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.