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Are you delivering the experience today's healthcare consumers actually want? In this episode, Stewart Gandolf sits down with Aaron Clifford, Vice President of Consumer Experience at Press Ganey, to explore how the patient journey is evolving, and how today's healthcare consumers find, evaluate, and choose providers.
Our digital world is ruled by AI algorithms who are now able to summarize your brand and influence search results. Chris Boyer and Reed Smith explore how these digital forces are reshaping public perception of healthcare organizations—and what can be done to defend and strengthen online reputation before it drifts away into the ocean of algorithms. They discuss How third-party platforms like Google, Yelp, and Facebook Groups are now setting the first impression for hospitals and health systems Why AI-generated summaries and reviews are redefining what consumers see—and why not managing online profiles leaves your brand vulnerable The rise of fake, AI-generated reviews and why healthcare organizations are especially exposed How "reputation forecasting" is becoming a necessary strategy to predict and prevent reputational risks before they escalate. The growing gap between consumer expectations and healthcare reality when it comes to digital trust, and why maintaining accurate, up-to-date information is the new frontline in brand management. Aaron Clifford from Press Ganey joins to share new research on how online reputation shapes consumer choice today, and what healthcare organizations must do to keep trust strong in the age of AI-driven consumer behavior. Mentions from the Show: US FTC finalizes ban on companies buying and selling fake online reviews Reuters, August 14, 2024 Fake AI-generated reviews are all over the internet, research shows Fast Company Insights from Feedtrail's Community Health Patient Experience Summit 2024 Navigating the Tipping Point: Strategies for Reputation Management in a Volatile Healthcare Environment Aaron Clifford on LinkedIn PressGaney.com Press Ganey Report: Consumer Experience in Healthcare Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices
In this milestone 400th episode of the Touch Point podcast, hosts Chris Boyer and Reed Smith reflect on the last almost eight years of podcasting, and share stories from the early days (how it began and the first few episodes), to how the topics have shifted over the years, and reflect on memorable moments throughout the show lifetime. They also are humbled to share voices messages from fans and former guests of the show: Steve Koch, Alan Shoebride, Drew Diskin, Joe Doyle, Chris Morris, Jeremy Harrison, James Gardner, Dave Dolton (of Optum), Aaron Watkins, Aaron Clifford, Cynthia Newton, Rob Rosenberg, Danny Fell and Jeremy Mittler. Thanks to all of our listeners - and here's to 400 more! Learn more about your ad choices. Visit megaphone.fm/adchoices
This episode's interview is with Aaron Clifford, Director of Platform Engineering at Dollar General.Aaron shares stories and advice based on his management experiences including the importance of:Encouraging dissentTaking blame and excuses out of the pictureBeing vulnerable & transparentTreating employees how you want to be treatedHe answers the same questions as each podcast guest:How do your values impact your management philosophy?What or who has had the most impact on your management style?What book has made the biggest impact on you?
An audio podcast version of a webinar given by Aaron Clifford, SVP Marketing, Binary Fountain and Stewart Gandolf, CEO, Healthcare Success. The topic is: What Healthcare Consumers Want in 2021: Breakdown of Survery Results.
A special podcast of a webinar led by Stewart Gandolf, CEO, Healthcare Success and Aaron Clifford, Senior Vice President of Marketing, Binary Fountain. The topic is COVID-19 Reopening – How Your Healthcare Brand Can Emerge Stronger From the Crisis.
A special podcast of a webinar led by Stewart Gandolf, CEO, Healthcare Success and Aaron Clifford, Senior Vice President of Marketing, Binary Fountain. The topic is COVID-19 and Healthcare Marketing: Should You Freeze, Pivot, or Push Forward?
Some devs have all the fun. Aaron Clifford is the head AR/VR developer for KOVR, a new VR division of video production company, KO Group. He's a FLASH game dev from back in the day--all of us cool kids were--and managed to leverage his experience into cool projects like the Dragon Age: Inquisition web-based party builder that launched along with the proper game. More recently, Aaron tackles cool client projects, pitches awesome game concepts to Oculus, creates official Snapchat Lenses, guides users as a Unity Live Help Expert, and more. We could have filled much more than an hour with his stories and expertise, but if it needs to be said, he's very busy. This is a must-listen for anyone curious about the state of Oculus Quest Store submissions and what to expect before you get serious about developing for the headset. Aaron's Links Aaron on Twitter KOVR If you enjoy GameDev Breakdown Sign up for our free game dev newsletter! Subscribe to the podcast on the platform of your choice Follow us on Twitter: @GameDevPod, @CodeWritePlay, @Mechatodzilla Check show notes and articles at CodeWritePlay.com Join us on Discord! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/gamedevbreakdown/message Support this podcast: https://anchor.fm/gamedevbreakdown/support
Aaron Clifford, head AR/VR developer of KOVR, calls in to talk about the state of XR technology, his recent experience pitching to Oculus for a Quest Store game, developing official Snapchat lenses, the road to becoming a Verified Unity Live Help Expert, and more.
Consumers are using voice assistance and their own social media networks more than ever to search for doctors, according to Binary Fountain’s 3rd annual report on how consumers choose providers. Aaron Clifford, Senior Vice President of Marketing for Binary Fountain, shares the report’s key findings and surprises from the data, along with a look to the future of where to focus to make it easier. All that, plus where to go from here. Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo! See acast.com/privacy for privacy and opt-out information.
Your hospital’s reputation is some of your most valuable currency. You have to monitor it, manage it and maintain it well. Leave it alone and things will be said about your facility that you won’t like. To that end, we recently hosted Aaron Clifford, SVP of Marketing at Binary Fountain, at the Barn for a firm-wide lunch-and-learn After Clifford’s talk – and some great barbecue – he and our VP of Digital, Reed Smith, sat down to recap some of the highlights. First off, you have to know where to find your clinic or practice across multiple online directories and then ensure you’re accurately represented. Otherwise, someone looking for you could end up driving to an empty field. And no, that’s not metaphorical. Renting property can be cheap and easy, but what happens when the owner changes the rules? What should a healthcare marketing department emphasize when it comes to patient reviews and physician information? Those are the questions healthcare providers have to consider when deciding where to focus their online efforts. in this episode, Clifford and Smith discuss the relative value of “renting property” from third parties (Facebook, Google, etc.), versus “owning” it on your website. Like every other tool online, online directories have changed over the years, which is just one more thing for healthcare marketers to keep up with to ensure their organization can be found and that the information patients find is accurate. Clifford and Smith talk about the evolution of online reviews for healthcare. Finally, with the rising importance of HCHAPS scores and other modes of patient feedback, even healthcare transactions like hospital mergers & acquisitions can be affected by your online listings.
In this episode, Aaron Clifford, Senior VP of Marketing for Binary Fountain takes a deep dive into how healthcare systems are competing for patient feedback with review platforms – and what to do about it. Could surveys be a thing of the past? For more on healthcare reputation management, visit https://binaryfountain.com/
In this very special episode of touch point, hosts Reed Smith and Chris Boyer feature a recent panel discussion that discusses best practices for online reputation and listing management. Hosted by Aaron Clifford of Binary Fountain, panel guests include Reed, John Musser of Sport Clips and Krystal Taing of RIO SEO. They cover a variety of topics including how SEO's impact on listing ranking, how organizations manage franchise operations online and how to combat a negative reputation on Yelp. Mentions from the Show:Aaron Clifford on LinkedInJohn Musser on LinkedInKrystal Taing on LinkedInSHSMD Connections 2019 Medicom Webinar - Active Listening2019 Mayo Clinic Social Media Network Annual Conference 2019 Healthcare Internet Conference Find Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer website
In this introduction to the new Binary Fountain podcast, Aaron Clifford, Senior VP of Marketing for Binary Fountain discusses social platforms, which is where consumers increasingly experience brands. Discover the part social listening plays in reputation management – the centerpiece of any healthcare company’s marketing strategy – and learn how the top healthcare companies are doing it best. For more on healthcare reputation management, visit https://binaryfountain.com/
Brody Sweeney's Camille Thai Kitchen rolls into Navan and Ashbourne shortly - we talked and tasted today! Tracey Hanby and daughter Clodagh are on a month-long tour of the Irish Coast - Day 1 - Wexford update. Singer/Songwriter Brian McGrane is making his way solo and as we heard he's really good. While Sharon Keogan made an appeal for support on behalf of motorbike racer Aaron Clifford who's in a coma in hospital in the UK following an accident last weekend. See acast.com/privacy for privacy and opt-out information.
According to a recent study by Binary Fountain, "51% of Americans say they shared their personal healthcare experiences via social media and online ratings and review sites." What does this mean for hospitals and providers? In this episode we had a chance to visit with Chrissy Daniels who is widely recognized for her pioneering work in the areas of consumerism and physician performance data transparency. Chrissy currently serves as a partner at Press Ganey, and in her current role we asked her to look back at how the transparency space has evolved and what is next for hospitals. Also, be sure to tune in after our chat with Chrissy to hear from Aaron Clifford from Binary Fountain give more context to their study and what he feels these findings mean for all of us in the industry. E-Book - Growing Influence of the Online Healthcare Consumer
This week, hosts Reed Smith and Chris Boyer share, via a series of interviews, experiences and ideas from this year's SXSW. From the history of how the health track was formed, to thoughtful insights on data privacy, AI, ethics, healthcare equality and data, this episode features interviews with other Touchpoint Media co-hosts and friends of the show: Aaron Clifford, Dr. Byan Vartabedian, John Berndt, Zac Jiwa, Steven Cutbirth and Greg Matthews. In addition, Reed shares how to plan to participate in next year's conference. Mentions from the Show: Aaron Clifford on LinkedIn Dr. Bryan Vartabedian on LinkedIn John Berndt of LinkedIn Zac Jiwa on LinkedIn Steven Cutbirth on LinkedIn Greg Matthews on LinkedIn The Exam Room podcast Health Fail podcast DataPoint podcast Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal Health, Influence Health, Binary Fountain & HealthGrades
With 77% of consumers searching online before making an appointment with a provider, healthcare marketers are building the “digital front door” to help engage and acquire them. But what does a digital strategy look like for this when there are multiple touchpoints a consumer experiences before selecting a provider? In the second episode of this podcast, brought to you exclusively by Binary Fountain, we interview Grace Jones, Consumer Brand Manager for Dayton Children’s Hospital, Blake Long, Director, Marketing Technology and Strategy of UnityPoint Health, and Aaron Clifford, Senior Vice President of Marketing at Binary Fountain on how hospitals and health systems are developing the digital front door.
Healthcare marketing expert Aaron Clifford, SVP Marketing at Binary Fountain, joins to share the latest trends and challenges facing Healthcare brands. With 15+ years of experience in field, including leading digital marketing at HCA Healthcare, Aaron has a unique perspective on healthcare through the marketing and tech lens. We'll talk about reputation management, reviews, search, and how healthcare providers are vastly different than all other brands (sometimes!). Note: pardon Jack's audio troubles partway through this show ... just listen to Aaron, he's the smart one!
Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
With more than 15 years of healthcare marketing experience, Senior Vice President of Marketing at Binary Fountain, Aaron Clifford, talks with Drew in this episode about the importance of understanding what your customers are saying about your brand. As you listen to this episode of Renegade Thinkers Unite, you’ll discover the top strategies you can implement during your first 6 months on the job as a CMO for a new company. Drew not only asks why customer experience should matter to company administrators, he and Aaron talk about the top marketing lessons current CMOs need to know in order to succeed. Critical topics such as reviewing past marketing attempts and accomplishments and the importance of owning a problem are all covered on this episode. You’ll enjoy this conversation and you can’t afford to miss Aaron’s insights, so be sure to listen. Subscribe on Apple Podcasts - Stitcher- or Podsearch What You’ll Learn [0:32] Drew introduces his guest, Aaron Clifford, Senior Vice President of Marketing at Binary Fountain [1:25] The story behind the name and purpose of Binary Fountain, and how Aaron came to be with the company after 15 years of healthcare marketing experience [7:00] Top tips for the first six months as a CMO at a new company [12:17] Why customer experience should matter to company administrators [13:21] How do you market a service to large companies? [19:00] Suggestions from Aaron to make webinars more impactful [21:51] Secret to making online events work - market the heck out of them [27:17] Trick to using RFPs for internal company success and to increase functionality on digital marketing platforms. [29:58] How did Aaron have the confidence to take on such a large risk at a new company? [32:38] Top marketing lessons from Aaron for other CMOs How Aaron Clifford tackled the issue of listening to conversations to enhance customer experiences The name Binary Fountain evolved from a simple brainstorming session with company developers. Since that initial discussion, Binary Fountain has become synonymous with creating exceptional customer experiences through enhanced marketing and conversational strategies. What began as a felt need - How do you sift through enormous amounts of healthcare-related customer feedback? - has morphed into a world-class operation that seeks to “leverage patient feedback to impact revenue and operations.” During his first six months in his role as CMO Aaron went on a “listening tour” and simply asked why employees were working with Binary Fountain. What he found will surprise you. Be sure to listen to this engaging episode of Renegade Thinkers Unite to discover what he found. Why should customer experience matter to company administrators? Customer experience is a huge part of brand management. Aaron explains that “You are not what you say you are - you are what others say you are. That’s your brand!” By ensuring that every interaction with every customer is exceptional, you are not only creating brand loyalty but also enabling your company to do better in its overall operations. If your marketing tactics such as utilizing social media platforms and having creative website interfaces create an atmosphere of support and engagement, your customers’ satisfaction will improve dramatically. For more insights on why customer experiences should matter at a company’s highest levels don’t miss this episode. Tired of lackluster online events? Check out these industry secrets for stellar webinar sessions Drew and Aaron discuss how you can make webinars more impactful on this episode of Renegade Thinkers Unite. Here is an example: Live webinars allow you to connect with your customers in a tremendous way but they are of no use to your company if they aren’t marketed correctly. Enhancing the marketing strategies for your webinars will allow you to increase your registrants for the event and increased registrants will combat the level of attrition that comes with the territory of webinars. And if you partner with industry leaders for the webinar, your company now has a bullet-proof way to disperse information and connect with customers. Don’t miss this helpful, webinar-focused part of the conversation on this episode of Renegade Thinkers Unite with Drew Neisser. Connect With Aaron Clifford: Binary Fountain’s spotlight on Aaron Clifford Connect with Aaron Clifford on LinkedIn Resources & People Mentioned Text “content audit” to (917) 679-8852 for world-class content National Donut Day Ep. 42: Why The Best Talent is Going Client-side w CMO of Boxed.com Connect with Drew 917-679-8852 (Text “renegade thinking” so we can talk about how to cut through the noise as a marketer) http://renegade.com/ On LinkedIn On Twitter On Facebook On Instagram
Recorded live at the Healthcare Internet Conference in Austin, Texas, hosts Chris Boyer and Reed Smith welcome expert guests from the industry - Tony Huth, EVP and Co-Founder of Medicom Health, Peter Alperin, VP at Doximity and Aaron Clifford, SVP of Marketing at Binary Fountain. The panel engages in a spirited conversation about the digital experience for both patients and physicians, trends in online reputation management and how best hospitals can leverage their outside vendors for greater success. They also debate on who is actually driving the digital transformation, along with input from the audience. Another lively and spirited episode! Show Notes: - Aaron Clifford LinkedIn - https://www.linkedin.com/in/aaron-clifford-1976752/ - Peter Alperin LinkedIn - https://www.linkedin.com/in/peteralperin/ - Tony Huth LinkedIn - https://www.linkedin.com/in/tonyhuth/ Links: - Touchpoint podcast Twitter: https://twitter.com/touchpointpcast - Reed Smith Twitter: http://www.twitter.com/reedsmith - Chris Boyer Twitter: http://www.twitter.com/chrisboyer - Chris Boyer website: http://www.christopherboyer.com/ - Social Health Institute: http://www.socialhealthinstitute.com/ Sponsors: - Loyal: https://www.transparently.com/ - Influence Health: http://www.influencehealth.com/ - Binary Fountain: https://loyalhealth.com/
The second half of our conversation with the developer Mad Max, Aaron Clifford is here! On this episode we talk virtual noses, old school game consoles, developing for VR and positional audio. The dreaded quiz is back and we’ve got Pac-man Fever. Aaron got the idea for DAWT at an event for the Extra Life. The Extra Life event was for Edmonton’s Stollery Children’s Hospital and it started with a 4 player Tower Fall Ascension challenge. He decided to enter Codename Goa with DAWT as well. Aaron is featured on a video on that site. Aaron’s game design is Voxel based like Crossy Road. Redneck Rampage. Kingdom of Loathing. Some of Aaron’s favs to play are Fallout, Keep Talking and Nobody Explodes, DLC Quest, Binding of Isaac and “so many other indie games.” Chris talks about his Atari Stunt Cycle console from his youth. Paul thought Zelda II: The Adventure of Link had the most amazing graphics, ever! Until, The Legend of Zelda: A Link to the Past came out. Aaron did a Nerd Nite presentation on death in video games. During the presentation he played a game, rather than use slides. You can check it out here. He used art from Glitch. He created the presentation in Construct 2. Aaron tells us about writing books in an MMOG, Asheron’s Call. You can watch Aaron game and develop on Twitch. We learn how to dodge throwing stars. Chris introduces Paul and Aaron to Buckner & Garcia in the quiz! Pac-man fever on American Bandstand What’s the better E.T. song? Neil Diamond or Buckner & Garcia? Now we all have to watch Wreck-It Ralph! Yikes! Remembering Pogs. Some 80s fun, WKRP in Cincinnati, BJ and The Bear, The Misadventures of Sheriff Lobo, and Bosom Buddies. Watch Aaron on TV showing off DAWT. If you’re in Edmonton, check out GDX Edmonton each year to discover new games. Thanks to Aaron Clifford for taking the time to join us on the Sauce! Be sure to check out his Youtube channel or follow Aaron around the web. Also, head over to our Patreon page to get updates on guests, shows and more info. We’re using it like a blog, so join the conversation there or on Facebook. Support Montreal Sauce on Patreon
Put your VR headgear on and listen to the latest episode where we talk to the maker of DAWT, Mr. Aaron Clifford. The Edmonton developer schools us in his 20 years of coding, tells us how he was conceived in a tent in New Zealand and how to record your software onto a cassette tape. “These aren’t Fivver voice actors, people!” Aaron started programing on an Atari 600XL. Chris desperately tries to fit in, talking about his Commodore 64. Aaron tells us his gateway drug to programming was playing Doom. Aaron cut his teeth using Authorware. The big VR project that our guest is building is called DAWT. It’s a slick Pac-man-like VR game. Aaron has also started working with Unumbria Technologies. Their goal is to use VR to help athletes and people who suffer concussions. Like every city, Edmonton is constantly renaming their summer festival. Currently, it’s called K-days. Aaron’s day job is “putting a coat of paint” on a lot of people’s hard work. He’s a front end developer. His paint can be seen at alberta.ca. Our guest’s brief obsession with seaweed. Microsoft allows you to earn points as a developer. You can use the points to redeem rewards. Aaron’s Razer BlackWidow keyboard he earned with Microsoft points. GDX Edmononton is a game exhibition that typically happens in April or May. Aaron used Construct 2 to make many of his games. The adventures of developing 5 apps in one week for a challenge. Aaron’s game DAWT was greenlit on Steam. The Makerspace at the Stanley A. Milner Library is where Aaron began developing DAWT. Participating in Codename Goa, Aaron met the makers of an eye tracking bar that goes under your monitor called tobii. Montreal International Game Summit Aaron uses Unity to develop his 3D games. He took this course from udemy to get started. The very cool Edmonton Fit Finder project that Aaron worked on. How fun was that? Stay tuned to our website, our feed, or the Patreon page to hear part two of this entertaining conversation with Aaron. Head over to our Facebook page to chat with Chris’ mom while you wait for the next episode to drop. Thanks again to Aaron Clifford and be sure to check out DAWT. Support Montreal Sauce on Patreon
Too lazy to write a blog post on the Patreon page, Paul & Chris meet to discuss exciting new updates to the show. Promotional swag, sauce packets and secretive episodes are coming your way. Not to mention our tremendous backlog of live episodes to publish for downloads. This special episode is brought to you be quantum mechanics. Remember when we had a t-shirt drive? (You can request Cotton Bureau print more, if you wish.) Paul goes searching for domains for the insanely long iTunes link on hover. Should we get dot soy? You want shorter content? Yeah. We can do that. We’re going to start doing sauce packets. When the ventilation goes out at work, Paul plays clips from Anchorman. Chris says a future episode in April will feature a discussion about developing VR with Aaron Clifford. Modeled on the Chicago Podcast Cooperative, Edmonton media superstar Karen Unland is busy putting together the Seen and Heard Podcast Network. Thanks for attending our general meeting? Check us out on Twitter and Facebook. Feeling generous, throw some love at us on Patreon or review the show on iTunes. Support Montreal Sauce on Patreon