Podcasts about binary fountain

An audio podcast version of a webinar given by Aaron Clifford, SVP Marketing, Binary Fountain and Stewart Gandolf, CEO, Healthcare Success. The topic is: What Healthcare Consumers Want in 2021: Breakdown of Survery Results.

Today on Health in 2 Point 00, we might be seeing a quiet period in health tech investing with the election coming up. On Episode 159, Jess and Matthew talk about TigerConnect raising $45 million in a Series D, offering a HIPAA-compliant texting service for doctors; UK-based startup Numan getting £10 million, which is another online male health clinic. Next, Nym gets $16.5 million—lots of good investors in this round, this company uses natural language processing to automate hospital billing. Finally, Press Ganey acquires Doctor.com and a company called Binary Fountain.

A special podcast of a webinar led by Stewart Gandolf, CEO, Healthcare Success and Aaron Clifford, Senior Vice President of Marketing, Binary Fountain. The topic is COVID-19 Reopening – How Your Healthcare Brand Can Emerge Stronger From the Crisis.

A special podcast of a webinar led by Stewart Gandolf, CEO, Healthcare Success and Aaron Clifford, Senior Vice President of Marketing, Binary Fountain. The topic is COVID-19 and Healthcare Marketing: Should You Freeze, Pivot, or Push Forward?

Welcome to the TPS Friday 5 for the week of February 24. The Friday 5 is a weekly recap of the stories featured in the TPS report e-newsletter released each Monday. To sign up visit us online at touchpoint.health. The TPS report is made possible by the support of our friends at Binary Fountain

Welcome to the TPS Friday 5 for the week of February 16. The Friday 5 is a weekly recap of the stories featured in the TPS report e-newsletter released each Monday. To sign up visit us online at touchpoint.health. The TPS report is made possible by the support of our friends at Binary Fountain

Consumers are using voice assistance and their own social media networks more than ever to search for doctors, according to Binary Fountain’s 3rd annual report on how consumers choose providers. Aaron Clifford, Senior Vice President of Marketing for Binary Fountain, shares the report’s key findings and surprises from the data, along with a look to the future of where to focus to make it easier. All that, plus where to go from here. Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo! See acast.com/privacy for privacy and opt-out information.

In this episode, Aaron Clifford, Senior VP of Marketing for Binary Fountain takes a deep dive into how healthcare systems are competing for patient feedback with review platforms – and what to do about it. Could surveys be a thing of the past? For more on healthcare reputation management, visit https://binaryfountain.com/

In this very special episode of touch point, hosts Reed Smith and Chris Boyer feature a recent panel discussion that discusses best practices for online reputation and listing management. Hosted by Aaron Clifford of Binary Fountain, panel guests include Reed, John Musser of Sport Clips and Krystal Taing of RIO SEO. They cover a variety of topics including how SEO's impact on listing ranking, how organizations manage franchise operations online and how to combat a negative reputation on Yelp.   Mentions from the Show:Aaron Clifford on LinkedInJohn Musser on LinkedInKrystal Taing on LinkedInSHSMD Connections 2019 Medicom Webinar - Active Listening2019 Mayo Clinic Social Media Network Annual Conference 2019 Healthcare Internet Conference Find Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer website

In this introduction to the new Binary Fountain podcast, Aaron Clifford, Senior VP of Marketing for Binary Fountain discusses social platforms, which is where consumers increasingly experience brands. Discover the part social listening plays in reputation management – the centerpiece of any healthcare company’s marketing strategy – and learn how the top healthcare companies are doing it best. For more on healthcare reputation management, visit https://binaryfountain.com/

In hospitals and health systems, as digital tools, content and strategies continue to expand, the need to structure and relate information together becomes increasingly important. In this episode, hosts Reed Smith and Chris Boyer discuss the importance of taxonomy and hashtags, and how developing a consistent, prioritized approach will help define the semantics of our digital ecosystem. They are joined by Josh Schlaich of Healthwise, in which he shares ways organizations can leverage the power of taxonomy.   Mentions from the Show:Definition of semantic from Dictionary.comTaxonomy, Metadata, Tags and Controlled VocabulariesWhat You Need to Know about Tagging and Site TaxonomyThe Surprising History of Twitter's Hashtag Origin and 4 Ways to Get the Most out of ThemJosh Schlaich on LinkedInHealthwise.org Find Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health Institute This episode is made possible by our sponsors, Loyal Health, Influence Health, Binary Fountain & HealthGrades

In healthcare, the consumer journey in pursuing care is far from a linear funnel. In this episode, hosts Reed Smith and Chris Boyer discuss the factors modern hospital and health system professionals need to consider when mapping out customer journeys. They share essential components to consider when evaluating a customer's journey and are joined by Tom Hileman, president of The Hileman Group, in which he shares his healthcare flywheel model.   Mentions from the Show:How to Create an Effective Customer Journey Map5 Essential Components of Effective Customer Journey MapsTom Hileman on LinkedInHileman Group on TwitterThe Healthcare Marketing FlywheelFind Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health InstituteThis episode is made possible by our sponsors, Loyal Health, Influence Health, Binary Fountain & HealthGrades

Within a health system, the application of digital strategies not only support marketing and patient experience efforts, they also extend to supporting internal communication efforts. In this episode, hosts Chris Boyer and Reed Smith discuss the way internal communications can extend past emails and the intranet to embrace mobile, video, persona development and KPI/measurement strategies. They are joined by Jacob Sloan and Megan McCook from Baylor Scott & White, in which they explain how they used social media to engage and develop internal brand advocates.   Mentions from the Show:Definition of Internal Communications (Wikipedia)Top 13 hopes and trends for Internal Communications in 2019Jacob Sloan on TwitterJacob Sloan on LinkedInMegan McCook on TwitterMegan McCook on LinkedInFind Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health Institute This episode is made possible by our sponsors, Loyal Health, Influence Health, Binary Fountain & HealthGrades

Hospitals and health systems realize that their website is the most important touchpoint in their digital tech stack - but many elements of the modern website are changing and shifting. In this episode, hosts Chris Boyer and Reed Smith discuss a number of factors that are changing the modern website, including how search engines, personalization and the Internet of Things. They are joined by Carrie Liken, Head of Healthcare at Yext in which she discuss why it's important to embrace structured content in the new modern website.   Mentions from the Show:100+ Internet Facts and FiguresWhy Local Businesses Will Need Websites More than Ever in 2019Content Management System definition (Wikipedia)Content Management definition (Wikipedia)Carrie Liken on LinkedInCarrie Liken on TwitterYext Find Us Online: Touchpoint podcast TwitterReed Smith TwitterChris Boyer TwitterChris Boyer websiteSocial Health Institute This episode is made possible by our sponsors, Loyal Health, Influence Health, Binary Fountain & HealthGrades

According to a recent study by Binary Fountain, "51% of Americans say they shared their personal healthcare experiences via social media and online ratings and review sites." What does this mean for hospitals and providers? In this episode we had a chance to visit with Chrissy Daniels who is widely recognized for her pioneering work in the areas of consumerism and physician performance data transparency. Chrissy currently serves as a partner at Press Ganey, and in her current role we asked her to look back at how the transparency space has evolved and what is next for hospitals. Also, be sure to tune in after our chat with Chrissy to hear from Aaron Clifford from Binary Fountain give more context to their study and what he feels these findings mean for all of us in the industry. E-Book - Growing Influence of the Online Healthcare Consumer

For health systems, adopting a content strategy involves understanding their audiences and aligning content to a specific business purpose. With the advancement of digital tools and strategies, many organizations are adopting advanced ways to measure and determine the effectiveness of their content marketing. In this episode, hosts Chris Boyer and Reed Smith discuss ways to measure content efforts, including the top KPI's that are actionable for content strategists. They are joined by Gina Czark and Joe Fierro from Northwell Health, in which they share the way they've embraced data as a critical way to measure The Well. Mentions from the Show: How To Measure Content Marketing To Reach Your Goals How to Measure Your Content Marketing Effectiveness Content Marketing Metrics: How to Drive Action Instead of Reaction 8 KPIs Your Content Marketing Measurement Should Include Gina Czark on LinkedIn Gina Czark on Twitter Joe Fierro on LinkedIn The Well by Northwell Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Bluespire, Binary Fountain & HealthGrades

For many health systems, managing social media can be a challenging task - and the need for a social media management system (SMMS) is critical. However for many professionals, they see SMMS as a technology solution and not a shift in the overall social media process. In this episode, hosts Reed Smith and Chris Boyer discuss the different types of social media software, the elements of a social media management system and share ways organizations can begin to evaluate their current state and the gaps that an SMMS might fill. They are joined by Michael Yoder, social media manager at Spectrum Health, in which he shares how his health system manages and responds to consumers on social media. Mentions from the Show: 5 categories of social media software 9 Must-Have Features for Social Media Software Social CRM Michael Yoder on LinkedIn Michael Yoder on Twitter Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Bluespire, Binary Fountain & HealthGrades

This second part of the series on measurement and KPIs explores how organizations can measure financial ROI of their efforts. Hosts Chris Boyer and Reed Smith discuss the two ways to measure ROI, and the essential pillars need to build an ROI measurement strategy (hint: it's not necessarily a CRM...but it helps). They are joined by Jackie Martin, principal of Branch Strategy, in which she shares her perspective on how hospitals and health systems can build a strategy-first approach. Mentions from the Show: Measures for measures ROI, Innovation, and Security Top CMOs' Concerns How to measure Sales and Marketing KPIs in CRM How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team Five Ways To Measure The ROI Of Your Marketing Activities Jackie Martin on LinkedIn Branch Strategy website Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute   This episode is made possible by our sponsors, Loyal Health, Influence Health, Binary Fountain & HealthGrades

In the first of two shows focusing on how our industry measures their efforts, hosts Reed Smith and Chris Boyer share tips on how to understand the differences between metrics and KPIs, how healthcare marketers compare to other industries in proving the value of their digital marketing and the right types of KPIs we should use to align with our strategies. Mentions from the Show: Xasis Survey: Meauring Success: A Global Study of How Marketers Prove the Value of Their Digital Media Investments What are Key Performance Indicators (KPIs) and Why You Should Use Them How to measure Sales and Marketing KPIs in CRM Stay Free: The Story of the Clash podcast Miro - Virtual Board Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute   This episode is made possible by our sponsors, Loyal Health, Influence Health, Binary Fountain & HealthGrades

This week, hosts Reed Smith and Chris Boyer share, via a series of interviews, experiences and ideas from this year's SXSW. From the history of how the health track was formed, to thoughtful insights on data privacy, AI, ethics, healthcare equality and data, this episode features interviews with other Touchpoint Media co-hosts and friends of the show: Aaron Clifford, Dr. Byan Vartabedian, John Berndt, Zac Jiwa, Steven Cutbirth and Greg Matthews. In addition, Reed shares how to plan to participate in next year's conference. Mentions from the Show: Aaron Clifford on LinkedIn Dr. Bryan Vartabedian on LinkedIn John Berndt of LinkedIn Zac Jiwa on LinkedIn Steven Cutbirth on LinkedIn Greg Matthews on LinkedIn The Exam Room podcast Health Fail podcast DataPoint podcast Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute   This episode is made possible by our sponsors, Loyal Health, Influence Health, Binary Fountain & HealthGrades

Email marketing is one of the oldest tactics in a digital marketer's toolkit - but is it still relevant and effective? In this episode, hosts Reed Smith and Chris Boyer discuss the state of email marketing and illustrate some important statistics that highlight how important emails are to a health systems' communications and marketing efforts. They are joined by Jessica Troccoli, former email strategist from HCA Healthcare, in which she shares ways in which hospitals can embrace emails to support marketing, branding and overall patient experience. Don't unsubscribe! Mentions from the Show: State of Email Report - 2019 40+ Powerful Email Marketing Statistics You Should Know in 2019 This Is Why Email Marketing Still Outperforms Social Media How Artificial Intelligence is Reshaping Email Marketing Three Predictions For Email Marketing In 2019 Jessica Troccoli on LinkedIn Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health Bluespire Marketing & Binary Fountain

It's commonly understood that online reviews are an important component of hospitals' and health systems' online reputation management efforts. But are all online reviews the same? In this episode, hosts Reed Smith and Chris Boyer explore the various elements of an online review - from open vs. closed review systems, the benefits of a five star rating system to how organizations can benchmark their efforts against others. They are joined by Chrissy Daniels of Press Ganey, in which she shares her experience helping physicians and hospitals embrace transparency through online ratings. Mentions from the Show: What makes a great online review? The Ultimate Guide to Online Reviews No. 1 word in online negative hospital reviews is 'told' Binary Fountain whitepapers on Online Reputation Management Chrissy Daniels on LinkedIn Press Ganey on Twitter Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

In this episode, hosts Reed Smith and Chris Boyer dive into the the latest study from Greystone/Klein Partners:”The 4th Annual State of Digital Marketing for Hospitals,” an annual survey or more than 200 healthcare marketers and digital professionals from various healthcare organizations. From websites, social media and CRM, the hosts discuss their perspective on how digital has evolved over the years and their analysis on why certain digital strategies are gaining momentum and others might be failing. They are joined by Mike Schneider, partner at Greystone in which he shares the history behind this annual study and how organizations can participate in the future. Mentions from the Show: Greystone Partners 4th Annual State of Digital Marketing for Hospitals study Mike Schneider on LinkedIn Mike Schneider on Twitter Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

Hospital and health system digital marketers focus much of their attention on ensuring their website is the authoritative source of information about their organization. However in the new digital environment, the information on third-party websites often has a bigger impact on the online customer journey. In this episode, hosts Chris Boyer and Reed Smith discuss how organizations can begin considering “non-owned” digital channels - from directory sites to Wikipedia - in the digital strategies. They joined by Andrei Zimiles, CEO of Doctor.com, in which he discusses a recent study that shows how patients use third-party channels to help support their care decisions. Mentions from the Show: Editing the Wikipedia Article about You or Your Company Hospital Compare (CMS.gov) Study: Customer Experience Trends in Healthcare 2018 Doctor.com Andrei Zimiles on LinkedIn Andrei Zimiles on Twitter Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

Building trust with customers online is difficult, particularly when customer expectations are continually changing and competition for trust is growing. But for hospitals and health systems, gaining trust is critical to branding and patient loyalty. In this episode, hosts Reed Smith and Chris Boyer discuss methods in which health systems can use digital to build brand trust. They are joined by guest expert Jeff Sofka, CEO of Bendigo, who shares how organizations can leverage sports partnerships to help with brand building and patient loyalty. Mentions from the Show: Why customer trust is more vital to brand survival than it's ever been The Neuroscience of Brand Trust Americans' Trust in the Healthcare System Low Compared to Rest-of-World's Health Citizens Building Trust in the Digital Economy 8 ways to build brand trust online Jeff Sofka on LinkedIn Bendigoco.com Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

User experience (UX) refers to a person's emotions and attitudes when they interact with and experiences a product, service or solution. As UX continues to grow in importance for healthcare digital marketers, hosts Reed Smith and Chris Boyer discuss the four U's of online experience: User Experience, Usability, Utility and Usefulness. In addition, they discuss how these factors (along with Desirability) lead to good user-centered design. They are joined by Jillian Penrod, CEO of Infotistas, in which she shares best practice in Information Architecture (IA) that are important for marketers and communicators to consider in their strategies. Mentions from the Show: Wikipedia definition of User Experience Usability 101: Introduction to Usability Utility, Usability and User Experience Usefulness: The Usability Foundations The 3 Elements of Good Design Jillian Penrod on LinkedIn Infotistas.com Infotistas on Twitter Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

Digital marketing continues to develop methods to measure consumer preference, leveraging consumer data and digital footprints to help identify customer's needs and intent. In this episode, hosts Chris Boyer and Reed Smith discuss the latest benefits and risks health systems might face using data footprints to personalize their marketing. They also explore the potential consumer backlash to leveraging data footprints to measure marketing effectiveness. Joined by Matt Bailey from Johns Hopkins Medicine, sharing how he has shifted his SEO efforts to align with user's intent. Mentions from the Show: What do you know about your data footprint? Your Apps Know Where You Were Last Night, and They're Not Keeping It Secret Facebook Says 6.8 Million People's Private Photos Were Exposed in New Leak Facebook Emails Show Its Real Mission: Making Money and Crushing Competition The end of Google+ after a data breach and how it affects us Digital Footprints Control How Much the Internet Knows About You Posting About Your Kids Online Could Damage Their Futures Touchpoint podcast's 2nd Annual Listener Awards Show Matt Bailey on LinkedIn Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

Funding Future Of Healthcare- Ep. 9 w/ Binary Fountain by Providence Ventures Radio

Latest episode of Funding the Future of Healthcare

Hospital and health system marketers realize that social media is an important part of their digital efforts, but given the recent shift in social platforms to a “pay to play” model, are we overstating the importance they have on your brand? In this episode, hosts Chris Boyer and Reed Smith analyze the positive and negative impacts that social media can have on your brand, and are then joined by Cynthia Manley from Vanderbilt University Medical Center, in which she shares how their organization views social as a critical tool to engage and communicate with their customers, physicians and staff. Mentions from the Show: 5 Impacts a Social Media Campaign Can Have on Your Brand 7 negative effects of social media that may kill your business How to Create a Social Media Branding Strategy From Scratch Cynthia Manley on LinkedIn Cynthia Manley on Twitter Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

Hospitals are eager to use marketing automation as part of their technology stack, but are they doing so correctly? In this episode, hosts Chris Boyer and Reed Smith discuss the history of the marketing automation and share 11 use-cases on how health systems can apply this technology effectively in their efforts. They are joined by Dana Cutter, Sr. Solutions Consultant for Marketo, in which he shares how he helps organizations extend this tool outside the marketing suite to support important business strategies. Mentions from the Show: Defining Marketing automation Brief History of Marketing Automation 11 Best Examples of B2C Marketing Automation Tips for Avoiding These 9 Marketing Automation Mistakes Acquisition, Experience & Growth: Why Marketing Automation is More Than Just Marketing Dana Cutter on LinkedIn Dana Cutter email Marketo.com Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

Are we failing enough? In this episode, hosts Chris Boyer and Reed Smith discuss how building a culture of failure is an important component of developing a growth mindset, and how hospital and health system marketers are using digital strategies to build a framework that embraces failing forward. They also interview Jess Columbo, CEO of MedEd Digital, in which she shares her  “fail-case” of a fund-raising campaign that went awry, and the lessons she learned from the experience. Mentions from the Show: Are you failing enough? To Be Successful, Stop Learning from Failure Jess Columbo on LinkedIn Jess Columbo on Twitter MedEd Digital Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

Recorded live from the Mayo Clinic Social Media Network Annual Conference in Jacksonville, Florida, hosts Reed Smith and Chris Boyer are joined by fellow (and former) Mayo Clinic social media alums Jason Pratt, Randy Schwartz and Shawn Bishop. Together, they discuss how social media has evolved and changed over the last decade and how the way hospitals and how hospitals and health systems have had to modify their efforts to optimize for the new social landscape. They even speculate on which social platforms might not last the next ten years.   Mentions from the Show: Jason Pratt on Twitter Jason Pratt on LinkedIn Randy Schwartz on Twitter Randy Schwartz on LinkedIn Shawn Bishop on Twitter Mayo Clinic Social Media Network Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

Recording live from the Healthcare Internet Conference in Scottsdale, AZ, hosts Reed Smith and Chris Boyer head outside to record a show with Healthcare Internet Hall of Famers, Ed Bennett, founder of MarTech Health,  and Lee Aase, Communications Director at Mayo Clinic. They discuss how they have seen digital and the internet evolve over the years. They reminisce on the early days of developing hospital websites as informational repositories and how social media has transformed the way organizations communicate, and then discuss the impacts consumerism is having on how hospitals and health systems need to approach their digital strategies today. Mentions from the Show: MarTech Health Ed Bennett on LinkedIn Ed Bennett on Twitter Mayo Clinic Social Media Network Lee Aase on LinkedIn Lee Aase on Twitter Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

Hospital and health system marketers are facing more and more pressure to measure and track their efforts. The need for data fluency is becoming critical for CMOs and marketing professionals. In this episode, hosts Reed Smith and Chris Boyer are joined by Greg Matthews, host of Touch Point Media's new show DataPoint, in which they discuss their experience in becoming more familiar with analyzing data and how to become more fluent with applying metrics for business success. Mentions from the Show: Marketing Data Fluency for CMOs DataPoint Podcast Greg Matthews on LinkedIn Greg Matthews on Twitter Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

The term “digital front door” has been been often used in healthcare -  by those in marketing, patient experience, IT, patient access and many other departments within a hospital. But what does it actually mean? In this episode, hosts Chris Boyer and Reed Smith explore how the digital front door is defined, what tools and strategies make up a front-door strategy and how to structure different approaches dependent upon the audiences impacted. Also featuring an expert interview from Blake Long, Director of Marketing Technology & Strategy at UnityPoint Health, in which he describes how he has built a digital front door strategy that serves potential patients seeking care. Mentions from the Show: That What They Said - Episode 2: Defining the New Digital Front Door Leading hospital systems creating 'digital front doors' to foster brand loyalty Yale New Haven Health CIO Lisa Stump Describes Importance of Creating ‘Single Digital Front Door' Blake Long on LinkedIn Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

Carrie Liken is the head of industry for healthcare at Yext, a company that helps organizations manage their digital presence and the way people interact with their brands online. This conversation will be somewhat related to the podcast we released a few weeks ago with Andrew Rainey and Elizabeth Davis of Binary Fountain and HCA, respectively, when we talked about reputation management. Liken is the first in her role as head of industry for healthcare. She works closely with the Yext product team and external partners, acting, as a liaison. Her focus is on the patient journey, helping healthcare organizations engage patients to give them a great experience while also driving revenue and sales. We talk about the four (and a half) steps of the patient journey, the somewhat shocking state of healthcare's online presence (if you don't have a mobile friendly website you need one, and yes, that's still an issue in 2018), and the new role of voice in consumer behavior.

This week, hosts Reed Smith and Chris Boyer come to you live from the Fifth Annual Thought Leadership on Access Symposium in Boston, MA. They are joined by a panel of experts, including Chi-Cheng Huang of Wake Forest Baptist Health System, Jennifer Melby of Piedmont Healthcare, and Chris Gervais of Kyruus, in which they discuss the concept of “systemness,” how consumerism is impacting health systems today and the differences between patient-focused and patient-centric design. Mentions from the Show: The ATLAS Conference Chi-Cheng Huang on LinkedIn Jennifer Melby on LinkedIn Chris Gervais on LinkedIn Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

As health systems  continue to focus on digital transformation efforts, the question often arises on which is the right digital team structure to use, Newer digital technologies and a focus on consumer experience are blurring the lines between digital, clinical and IT. In this episode, hosts Chris Boyer and Reed Smith discuss the current state of digital within hospitals and health systems, and share pros and cons of the four typical digital team models that many organizations are using. They are joined by Christopher McKinley of CHM Hire, in which he shares some of the challenges of attracting good digital candidates when building out a digital team. Mentions from the Show: Structure of Combined Marketing and Communications Departments at AMCs (Advisory Board) The Digitally Fit Organization (Deloitte) Christopher McKinley on LinkedIn CHM Hire LLC Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

Over 55 percent of website content worldwide is written in English. For hospitals and health systems, this can present a challenge when communicating with audiences that do not speak English as a primary language. In this episode, hosts Reed Smith and Chris Boyer discuss the challenges of building digital programs and websites with language localization. They are joined by Tiffani Helberg, VP of Communications and Development of Community Health of South Florida, in which she shares her first-hand experience developing successful multilingual marketing and communication efforts and offers tips on how organizations today can more effectively reach their diverse communities. Mentions from the Show: Internationalization and localization (Wikipedia) The digital language divide Racial and ethnic differences in how people use mobile technology 3 Challenges To Consider When Creating A Multiregional Or Multilingual Website Multilingual, Multichannel Marketing In The Digital Age: How Technologies Have Evolved Experiences Tiffani Helberg on LinkedIn Community Health of South Florida Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

In hospitals and health systems, the concept of “decision support” is often restricted for clinical areas. In this episode, hosts Chris Boyer and Reed Smith expand on this concept to explore ways marketing (and digital marketing) can be used to help support consumers and patients throughout the customer journey. They share challenges with developing online decision support systems and also explore ways to maximize Shared Decision Making (SDM) in marketing. Sheetal Shah, Vice President of SymphonyRM, joins the episode to discuss Next Best Actions (NBAs) and his experience working with health systems in implementing solutions crossing marketing, access, patient experience and finance.    Mentions from the Show: Clinical Decision Support definition Understanding the Basics of Clinical Decision Support Systems Next-best-action marketing Challenges to measuring and achieving shared decision‐making in practice Dartmouth Hitchcock online resource for Shared Decisions Making Ask Me 3: Good Questions for Your Good Health SymphonyRM.com Sheetal Shah on LinkedIn Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

The technology and medical community were abuzz with the latest release of the Apple Watch - particularly the ECG functionality - wondering the impact this wearable device would have on hospital admissions. In this episode, hosts Reed Smith and Chris Boyer revisit the topic of wearables and medical devices, discussing how the FDA categorizes “general wellness products” vs.regulated medical devices. They also review research on if wearables actually improve people's health and what people's attitude are on trackable wellness devices. Featuring a “replay” of an expert interview with Dana M. Lewis, in which she discusses the #OpenAPS community and the #WeAreNotWaiting movement. Mentions from the Show: Whitepaper: Is Your Wearable a Regulated Medical Device? Twitter thread on the “approval” of the Apple Watch as an EKG device The New EKG Apple Watch Could Do More Harm Than Good How effective are wearable devices? The Future Of Medical Technology: Wearable Devices [Infographic] Dana M. Lewis on Twitter OpenAPS.org Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

Andrew Rainey is the Executive Vice President of Strategy and Corporate Development at Binary Fountain. Elizabeth Davis, the manager of online marketing at HCA Healthcare, works closely with Andrew and Binary Fountain as a client. In this conversation, recorded at Health:Further 2018, we talk about why reputation management isn't just clicking three out of five stars and walking away. In healthcare, reputation management means collecting and responding to feedback in near-real time to improve patient experiences. It's also collecting information over time to see which individuals or departments are performing well, and which ones might need some help. Davis and Rainey touch on a common theme, which is that healthcare organizations aren't competing against each other for patient satisfaction, but companies in other sectors like retail. Customers expect high-quality service and quick responses to problems, so a strong online marketing and reputation management system is important for hospitals, physician practices, and clinics.

With 77% of consumers searching online before making an appointment with a provider, healthcare marketers are building the “digital front door” to help engage and acquire them. But what does a digital strategy look like for this when there are multiple touchpoints a consumer experiences before selecting a provider? In the second episode of this podcast, brought to you exclusively by Binary Fountain, we interview Grace Jones, Consumer Brand Manager for Dayton Children’s Hospital, Blake Long, Director, Marketing Technology and Strategy of UnityPoint Health, and Aaron Clifford, Senior Vice President of Marketing at Binary Fountain on how hospitals and health systems are developing the digital front door.

How hospitals and health systems engage in targeted communications and marketing, they use a variety of tools to help them understand their audiences better. In this episode, hosts Reed Smith and Chris Boyer explore how organizations are using market segmentation - along with personas and personalization - to improve their go-to-market strategies. In our expert interview, we are joined by Suzanne Hendery, CHief Marketing Officer at Renown Health, and Linda MacCracken, Sr. Principal of Customer Engagement at Accenture in which they share how their approach to segmentation helped to shape the way they engaged with a critical audience in their market. Mentions from the Show: Definition of Market Segmentation - Wikipedia Personas vs. Segments – What's the Story? 4 types of Market segmentation and how to segment with them? Market Segmentation: You're Doing it Wrong Suzanne Hendery on LinkedIn Linda MacCracken on LinkedIn Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

As healthcare marketing continues to extend past simply promotion to building engaging and loyal audiences, the responsibility of community management is becoming more important than ever. In this episode, Reed Smith and Chris Boyer discuss the four types of online communities and share the best characteristics of a good community manager. They are joined by Dan Hinmon, principal at Hive Strategies and expert on implementing Facebook communities for hospitals in which he shares tips on how to effectively build an online social media community. Mentions from the Show: How the Community Manager Role Has Changed: A Decade of Community Management Beyond Facebook: 4 types of online communities and best practices on how to use them Why Community Management Is Different From Social Media Marketing Top 10 qualities of a good Community Manager Dan Hinmon on LinkedIn Dan Hinmon on Twitter Hive Strategies Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

In this episode, hosts Reed Smith and Chris Boyer discuss a few legal risks that can potentially impact hospital marketers. In particular, they explore how to stay clear of vague and hyperbolic language, and then use examples from their experiences on how Stark laws can influence the way a health system promotes physicians online. They then invite health care lawyer, consultant, podcast and owner of The Harlow Group, David Harlow, onto the show to discuss his perspective on the pros and cons of current healthcare laws and how marketers can best partner with legal and compliance to ensure success. Mentions from the Show: Why your healthcare marketing needs a checkup 2018 Non-Monetary Compensation to Physicians (And Chance to Review 2017) David Harlow on LinkedIn David Harlow on Twitter HealthBlawg.com   Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute   This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

With the introduction of HIPAA (Health Insurance Portability and Accountability Act of 1996), health systems, researchers and data scientists were given access to the use of de-identified patient data for a variety of clinical purposes. Over the last 20 years, however, the advancements of digital technologies, social platforms and marketing data analysis have advanced the usefulness of patient data for many purposes. In this episode, hosts Chris Boyer and Reed Smith discuss how hospitals and health systems are using this data for effective marketing and personalization, the potential concern patients have with the use of this data and how retail trends continue to evolve the ability to use this data to develop effective experiences. Featuring an expert interview with CRM expert consultant, Justin Rodriguez, in which he share strategies hospitals can adopt to create a data-first strategy with their marketing. Mentions from the Show: Eaten Alive: A Patients' Perspective on De-Identification of Personal Health Information How Much Personalization is Too Much? The Line Between Cool and Creepy: How Much Personalization is Too Much? Personalization Levels Vary Across Sales Channels Justin Rodriguez on LinkedIn Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

In this age of consumerism and enhancing access for patients, many hospitals and health systems are turning to telemedicine solutions as a way to expand their care to their patients. In this episode, hosts Reed Smith and Chris Boyer discuss the different services offered through telemedicine, the delivery mechanisms used, and pros and cons they pose to patients and health systems alike. They are joined by Dr. Justin Smith, of Cook Children's Hospital, who shares his experience in launching telehealth services for his patients. Mentions from the Show: American Telemedicine Association Your Doctor Will Skype You Now Telehealth: From Competitive Advantage to Strategic Imperative Telemedicine is Here, But is it Being Marketed Correctly? How to position telemedicine for market success. Justin Smith, MD on LinkedIn Justin Smith, MD on Twitter Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

With the advancements of advertising and marketing in hospitals and health systems over the last decade has had tremendous impacts - both within the organization as well as with the agencies they partner with. In this episode, Reed Smith and Chris Boyer talk through the trends and advancements of marketing and advertising, and how these have presented unique challenges for agencies to transform themselves at the risk of losing relevancy. This episode also features an expert interview with Stephen Moegling, Senior Vice President at Hailey Sault, in which he shares first-hand experience at how agencies have evolved to better support their clients' needs. Mentions from the Show: Death of Advertising Agencies The Future Of Ad Agencies The Future of Agencies in an AI World Medicom Webinar ATLAS conference HealthCare Internet Conference Mayo Clinic Annual Social Media Conference Stephen Moegling on LinkedIn Stephen Moegling on Twitter Hailey Sault Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

Hospitals and health systems often use the term “patient experience” to mean a multitude of things, from ensuring good clinical outcomes to developing Ritz-Carlton-like encounters. But how do actual patients define “patient experience?” In this episode, hosts Reed Smith and Chris Boyer share thoughts on a recent conference on healthcare consumerism, and then explore findings in the 2018 Consumer Expectations of Patient Experience from the Beryl Institute. The conversation extends into an expert interview with Dr. Jason Wolf, president of the Beryl Institute in which he shares ways technology can be used to enhance the customer experience. Mentions from the Show: Health systems look to mend fractured consumer experience Consumer Perspectives on Patient Experience 2018 study The Beryl Institute Jason A. Wolf on LinkedIn Jason A. Wolf on Twitter Samuel M. Gore: Blessed with Tired Hands Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

This week, hosts Chris Boyer and Reed Smith are joined by content strategist expert Ahava Leibtag, President of Aha Media Group, and they discuss the challenges and complexities hospitals and health systems may face when building a content strategy. They define the elements needed in a comprehensive strategy, what exactly “content “ is and how to structure an editorial calendar that is long-term and sustainable. Also, Reed and Chris argue the differences between content marketing and brand journalism. Mentions from the Show: Aha Media Group The Digital Crown: Winning at Content on the Web Ahava Leibtag on Twitter Ahava Leibtag on LinkedIn Content Marketing World 2018 (use “LIEBTAG” for $100 off registration) Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

Typically, in hospitals and health systems, there is an organizational divide that exists between marketing/communications and government relations departments. Yet, often these two departments can find benefit from collaborating and partnering to address advocacy efforts. In this episode, hosts Reed Smith and Chris Boyer stretch outside of their comfort zone and discuss common uncomfortable challenges faced by health systems in GR activities, and share ways in which marketing and communication can be applied to build advocacy within employees and communities. This episode features an expert interview with Lance Lunsford, in which he shares ways he and the Texas Hospital Association partner with hospitals on building effective government relations strategies. Mentions from the Show: The Rise Of The Hospital Government Relations Strategist Digital Government Relations Lance Lunsford on LinkedIn Lance Lunsford on Twitter Texas Hospital Association Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

Everything online is absolutely measurable. Because of this, the often mistaken belief is that once you launch a digital campaign or effort, the measurement will be comprehensive and complete from the onset. Hosts Reed Smith and Chris Boyer spend this episode detailing the common misperceptions hospitals and health systems have with measuring their efforts, and detail a high level framework organizations can use to develop a comprehensive measurement strategy. In addition, this episode features an interview with Olivier Blanchard, author of the book “Social Media ROI,” and he shares his expert thoughts on how to successfully measure. Mentions from the Show: Olivier Blanchard on Twitter Olivier Blanchard on LinkedIn Social Media ROI book Futurum website Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

In this episode hosts Chris Boyer and Reed Smith visit a popular topic on the podcast: Artificial Intelligence (AI). Specifically, they discuss the rapid adoption of machine learning in clinical and marketing/communications efforts in hospitals and health systems and explore some of the pros and cons of deep learning (including how patients and providers alike potentially view the dilemma of the “black box” of computer learning. Featuring an episode with Abhi Sharma, VP of Product for Loyal, in which he shares practical uses of AI and how we've already accepted and welcomed the use of machine learning in products we use today. Mentions from the Show: What's the Difference Between AI and Machine Learning? Machine Learning Healthcare Applications – 2018 and Beyond Deep Learning Is a Black Box, but Health Care Won't Mind How AI and Deep Learning Could Remake Global Healthcare Abhi Sharma on LinkedIn Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

Understanding the online customer journey is important to how an organization structures their digital marketing and communication efforts. In today's episode, hosts Reed Smith and Chris Boyer revisit this important topic and discuss the differences between the “path to purchase” and the complete customer lifecycle, and share their thoughts on the role digital (websites, social media, CRM and other systems) can help support that journey. This episode also features an expert interview with Ann Stadjuhar, VP of Digital Consumer Strategy at UnitedHealth Group, in which she shares how customer journeys are transforming digital efforts in healthcare. Mentions from the Show: Ann Stadjuhar on LinkedIn Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

Twitter is an established digital platform for hospitals and health systems, but the way it's actually being used has evolved over the years. In this episode, hosts Chris Boyer and Reed Smith discuss the way the platform has evolved - both in terms of features and functionality, and the strategies that organizations use to support their marketing and communication efforts. Featuring an interview with Greg Matthews of W2O in which he shares the results of the Social Oncology Report 2018, and how hospitals can engage physicians on Twitter to help support their reputation-building efforts. Mentions from the Show: What's Hot & What's Not: Twitter Marketing Strategies in 2018 Long-Form Twitter and the Physician Conversation Does your brand need multiple Twitter accounts? Twitter wants to be an educational tool for providers, policymakers tackling the opioid crisis Greg Matthews on Twitter Greg Matthews on LinkedIn The Social Oncology Report 2018 Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

While not typically a focus of digital marketing, it has become increasingly important for health systems to develop formalized approaches to engage physicians - from either a recruitment perspective or to help improve referring patterns. In this episode, hosts Reed Smith and Chris Boyer take an honest look at the role digital plays in referring physician strategies and outline examples and approaches in how hospitals are using website content, email marketing and even social media to help physician outreach efforts. Featuring an interview with Kriss Barlow, owner of Barlow/McCarthey, in which she shares her expertise in referral development, training, and physician relationship strategies. Mentions from the Show: 5 Best Practices for Marketing to Physicians Kriss Barlow on LinkedIn Barlow/McCarthy website Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

At a hospital system, the role of the digital strategist is often seen as critical to helping an organization embrace digital tools and technologies. However, at some health systems there are multiple people holding that job title - and often they do not work closely with one another. In this episode, hosts Reed Smith and Chris Boyer discuss the roles and responsibilities of a digital strategist - whether they report into marketing, clinical or operations, and illustrate how their roles are more similar than expected. Also featuring an expert interview with Ann Goldman, Executive Director of Digital Strategy and Analytics for Multicare, in which she shares her perspective on how digital strategists across the organization can collaborate more effectively. Mentions from the Show: What is a Digital Strategist? And what the heck do they do? What does a digital strategist do? What is a chief digital officer? A digital strategist and evangelist in chief Ann Goldman on LinkedIn Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

Today, there are a myriad of ways that patients can share their experiences with hospitals and health systems online. In this episode, hosts Reed Smith and Chris Boyer focus on two systems: Yelp and HCAHPS and discuss their differences, and how organizations should view both in the larger scheme of measuring patient experience. Featuring an expert interview with B.G. Porter of the Studer Group in which he discusses the impact consumerism is having on how hospitals can measure and solicit input from their customers. Mentions from the Show: What can Yelp teach us about measuring hospital quality? What Yelp can tell you about a hospital that official ratings can't Yelp Hospital Reviews Capture More Than HCAHPS Surveys The HCAHPS Survey – Frequently Asked Questions The Studer Group online B.G. Porter of the Studer Group Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

Branding is important for organizations of all sizes because it helps to define their value, gives employees direction and motivation, and makes engaging with customers easier. But how can digital help with your branding efforts? In this episode, Reed Smith and Chris Boyer discuss how hospitals and health systems can use digital tools and techniques to align with their brand, help deliver an online brand experience and engage with patients, physicians and employees. This episode features an in-depth interview with Rob Rosenberg, owner of Springboard Brand & Creative Strategy in which he shares practical tips that your health system can use to develop a digital branding strategy. Mentions from the Show: What is ‘digital branding'? The Importance of Brand Building in the Digital Age 7 Digital Tips to Expand Your Brand Presence and Reach Rob Rosenberg on LinkedIn Rob Rosenberg on Twitter Springboard Brand & Creative Strategy Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute   This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

Recorded at the recent Healthcare Marketing & Physicians Strategy Summit, hosts Reed Smith and Chris Boyer are joined by Scot Singpiel, professional podcaster for University of Utah Health Sciences. In this episode they discuss the current state of podcasting, share tips on how to create a successful podcasting program and learn how Scot has developed The Scope - the prolific podcasting programs for his health system.  Mentions from the Show: The Scope - University of Utah Health Radio Scot Singpiel on LinkedIn Scot Singpiel on Twitter Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

From Salt Lake City, hosts Reed Smith and Chris Boyer welcome a panelists of guests from the Healthcare Marketing & Physicians Strategy Summit: Dan Dunlop (Principal at Jennings), JK Lloyd, President and Co-Founder of Eruptr, Andrew Rainey, EVP of Strategy for Binary Fountain, and Travis Moore, SVP, Market Solution Sales at Kyruus. In this episode, the guests discuss the potential fallout of the Facebook/Cambridge Analytica news, dive into a deep discussion on the concept of the “digital front door,” and end the episode with a spirited debate. Mentions from the Show: Dan Dunlop on LinkedIn JK Lloyd on LinkedIn Andrew Rainey on LinkedIn Travis Moore on LinkedIn Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

    Healthcare marketing expert Aaron Clifford, SVP Marketing at Binary Fountain, joins to share the latest trends and challenges facing Healthcare brands. With 15+ years of experience in field, including leading digital marketing at HCA Healthcare, Aaron has a unique perspective on healthcare through the marketing and tech lens. We'll talk about reputation management, reviews, search, and how healthcare providers are vastly different than all other brands (sometimes!). Note: pardon Jack's audio troubles partway through this show ... just listen to Aaron, he's the smart one!          

Clinical healthcare professionals are required to annually engage in ongoing education to maintain their certifications, In this episode, hosts Reed Smith and Chris Boyer share their thoughts on how hospital marketing professionals should do the same, and share ideas on ways we can begin engaging in synchronous and asynchronous learnings. In addition, they both discuss how podcasting has become an important aspect of their learning and led to the development of Touchpoint Media. They also share a segment from the Forum Quorum - a podcast sponsored by the Forum for Healthcare Strategists dedicated to learning. Mentions from the Show: Four Habits from People That Are Always Learning The Forum for Healthcare Strategists Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

There has been a significant and evolving change in the work of healthcare professionals, driven be the role digital has had in the way they learn, communicate and practice care. In this episode, hosts Reed Smith and Chris Boyer are joined by the host of the upcoming podcast “The Exam Room” Dr. Bryan Vartabedian, to discuss how doctors can adjust to a system that's changing faster than many doctors can process. From the public dialogue that physicians must embrace to the value of the digital footprint, Doctor V shares first-hand experience on how he has embraced technology into his practice. Mentions from the Show: 33Charts.com post on The Exam Room – A New Medical Podcast Ed Bennett on Twitter Dr. Bryan Vartabedian on LinkedIn Dr. Bryan Vartabedian on Twitter Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

For hospital and healthcare professionals, the need for outside expertise and support is important to help navigate our constantly changing industry needs and demands to be competitive. In this episode, hosts Reed Smith and Chris Boyer discuss the evolution (and intersection) of the roles vendors, agencies and consultancies play in supporting their clients. This episode also features an expert interview with Ed Bennett in which he shares tips on how healthcare professionals can better assess their partner needs, and the website he's launching to help ease their selection process. Mentions from the Show: The State of Digital Marketing in Healthcare 2017 Smaller agencies filling gaps of declining AOR model In 2018, management consultancies will have their sights set on media How Four Agency Holding Companies Are Upping Their Consulting Skills Experts Predict: The Future of the Agency in 2018 Ed Bennett on Twitter Ed Bennett on LinkedIn MarTech Health Directory Alexa.com Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

Artificial intelligence (AI) is in everything - your phone, your home, your car - yet, to many people, when you talk about AI, its use and application is misunderstood (and sometimes feared). In this episode, hosts Reed Smith and Chris Boyer discuss how this technology has implications across data management, responsible programming and population health management. Brian Gresh, President of Loyal Health, joins the podcast, sharing his expertise around the myths and realities of how hospitals and health systems can begin exploring AI to support the patient experience. Mentions from the Show: Your Data Is Crucial to a Robotic Age. Shouldn't You Be Paid for It? ‘Citizen AI': Teaching artificial intelligence to act responsibly In Canada: Feds to search social media using AI to find patterns of suicide-related behaviour Brian Gresh on LinkedIn Brian Gresh on Twitter UX for dogs Teacher gives fake spelling test as April Fool's Prank Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

To hospitals, health systems and physician practices, the role of marketing research is an important part of development effective brand, engagement and growth strategies. And with the rise and impact of consumerism on healthcare, the methods used in market research are also evolving to include new digital tools and data sets. In this episode, Reed Smith and Chris Boyer discuss the various methods used by organizations when developing marketing research programs and interview expert Joseph Ridgway, President of Bruno & Ridgway Research Associates, on how hospitals can effectively leverage market research to support their strategies. Mentions from the Show: Understanding the Types of Marketing Research The Intersection of Digital Marketing and Market Research 5 market research trends to watch in 2018 BRAA Webinar: Using Consumers to Influence Healthcare Decision Making in 2018 Joseph Ridgway on LinkedIn Bruno and Ridgeway on Twitter Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth.

In this episode, hosts Chris Boyer and Reed Smith are joined by John Mason, founder of Oakhorn Solutions and upcoming host of The Connected Hospital podcast, to discuss the role of the CIO within hospitals and health systems. Over the last two decades, the concerns CIOs have had about safety and privacy have become more complex, and now the definition of the “connected hospital” has grown to include data interoperability, clinical optimization and putting the connected patient at the forefront of our efforts. The hosts also discuss how IT and marketing are now becoming important and necessary partners to approach digital consumerism.   Mentions from the Show: John Mason on LinkedIn: https://www.linkedin.com/in/johnmason4/ John Mason on Twitter: https://twitter.com/jtmasoniv OakHorn Solutions: http://oakhornsolutions.com/ Virtual reality takes local seniors on adventures, improves emotional well-being Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute   This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth.

This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth. Since 2010, SxSW has developed a dedicated Health Track designed to inspire and educate patients, caregivers, providers, payers, policy makers, designers, entrepreneurs, and investors (this year's topics range from the statistics of how wealth impacts health to the use of psychedelics to treat mental health disorders). In this episode, host Reed Smith files a series of “audio reports” from the floors of SxSW18, including interviewing Hugh Forrest, Chief Programming Officer for SxSW, Greg Matthews, Dr. Bryan Vartebedian, Joe Doyle and many others. Mentions from the Show: Hacking Health and Our Bodies – 2018 SXSW Programming Trends Hugh Forrest on LinkedIn Greg Mattews on LinkedIn Dr. Bryan Vartabedian on LinkedIn Joe Doyle on LinkedIn Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute

This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth. Innovation. Everyone's talking about it, but how do we actually embrace it? For hospitals and health systems - typically saddled with complex, large and siloed organizations - finding ways to innovate and improve the way to deliver care can be notoriously difficult. In this episode, hosts Reed Smith and Chris Boyer address this important topic, outlining characteristics found in innovative organizations and share top trends in innovation that hospitals are facing today. Featuring an expert interview with Steve Wimmer from CoMotion and OpenIDEO, in which he shares his experience developing innovation within hospitals.   Mentions from the Show: BCG - Digital Innovation in 2018 How Digital Transforms Innovation Strategy A Digital Overhaul for Innovation Operations Organizing for Digital Innovation The Top 5 Digital Innovation Priorities for Hospitals Steve Wimmer on LinkedIn Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute

This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth. Hospitals and health systems understand the importance of understanding and optimizing the customer experience. Whether through customer journey mapping or developing systems to gain a 360 degree voice of the customer, the fact remains - superior customer experiences are the most impactful way to differentiate and gain a competitive advantage. In this episode, hosts Chris Boyer and Reed Smith review five findings from the 2018 CX Trends Report by InMoment and discuss how these trends impact our industry today. This episode also includes an interview with communications expert Kristin Faulder, in which she discusses best practices in how organizations can develop a communication framework across the entire customer experience. Mentions from the Show: 2018 CX Trends Report - InMoment “Master the art of influence – persuasion as a skill and habit” Simon Sinek (author of “Start with Why and Leaders Eat Last”) Kristin Faulder - Twitter Kristin Faulder - LinkedIn Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute

This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth. Recent changes to the Facebook News Feed algorithm are forcing hospitals and health systems to rethink their approach to leveraging this popular social platform. In many ways, this will impact the ways we utilize Facebook advertising, as well. In this episode, hosts Reed Smith and Chris Boyer explore the ways Facebook advertising has evolved and share ideas that have a potential to become a trend in social media advertising. In this episode, we also feature a sneak preview of a new podcast focused on Online Reputation Management, That's What They Said. Thanks to Margaret Shepard and David Henke for providing additional insights for this episode. Mentions from the Show: Will Facebook's Changes Affect Your Hospital's Social Strategy? Facebook lost around 2.8 million U.S. users under 25 last year. 2018 won't be much better. 101-Point Guide To Master Facebook Custom Audiences How to Use Facebook Canvas for Posts or Ads (or Both!) Facebook Canvas Custom Audiences: How to Create 3 Strategies to Make Your Facebook Custom Audiences 3X More Effective Square vs. Landscape Video – $1.5K Worth of Experiments: Here's How They Compare Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute

Brought to exclusively by Binary Fountain. In today's inaugural episode learn a bit about online rating and reviews, the impact to SEO, and the challenges that exist in adopting transparency within your organization.

This episode is made possible by our sponsors, Loyal, Influence Health, Binary Fountain & dotHealth. There are multiple ways we use the internet to track our health and interact with care providers. This digital footprint has proven to be a pro and con to those working in the industry. CIOs and those in IT at hospitals and health systems have long been concerned with  HIPAA and PHI data security. In this episode, hosts Chris Boyer and Reed Smith discuss how “ransomware” - one of the most pressing threats to the healthcare industry - has evolved over the years and how health systems today are responding to these cybersecurity threats. Our interview with John Mason of OakHorn Solutions in which he shares his experience working with hospital leaders on how to best prepare for malware/ransomware threats. Mentions from the Show: Michael Venske's website: michaelvenske.com The Hidden Data Economy: The Marketplace for Stolen Digital Information whitepaper: https://www.coursehero.com/file/20348238/digital-economy/ I Feel Nothing: The Home Depot Hack and Data Breach Fatigue: https://www.npr.org/sections/alltechconsidered/2014/09/03/345539074/i-feel-nothing-the-home-depot-hack-and-data-breach-fatigue Wikipedia definition of Ransomware: https://en.wikipedia.org/wiki/Ransomware A History of Ransomware Attacks: https://digitalguardian.com/blog/history-ransomware-attacks-biggest-and-worst-ransomware-attacks-all-time You Should Share Your Health Data: Its Value Outweighs the Privacy Risk: http://www.kpcb.com/blog/you-should-share-your-health-data-its-value-outweighs-the-privacy-risk How Much is Your Health Data Worth? https://innovatemedtec.com/content/how-much-is-your-health-data-worth John Mason on LinkedIn: https://www.linkedin.com/in/johnmason4/ John Mason on Twitter: https://twitter.com/jtmasoniv OakHorn Solutions: http://oakhornsolutions.com/   Find Us Online: Touchpoint podcast Twitter: https://twitter.com/touchpointpcast Reed Smith Twitter: http://www.twitter.com/reedsmith Chris Boyer Twitter: http://www.twitter.com/chrisboyer   Chris Boyer website: http://www.christopherboyer.com/ Social Health Institute: http://www.socialhealthinstitute.com/   Sponsors: Loyal: https://loyalhealth.com/ Influence Health: http://www.influencehealth.com/ Binary Fountain: https://binaryfountain.com/ dotHealth: https://get.health/touchpoint

With more than 15 years of healthcare marketing experience, Senior Vice President of Marketing at Binary Fountain, Aaron Clifford, talks with Drew in this episode about the importance of understanding what your customers are saying about your brand. As you listen to this episode of Renegade Thinkers Unite, you’ll discover the top strategies you can implement during your first 6 months on the job as a CMO for a new company. Drew not only asks why customer experience should matter to company administrators, he and Aaron talk about the top marketing lessons current CMOs need to know in order to succeed. Critical topics such as reviewing past marketing attempts and accomplishments and the importance of owning a problem are all covered on this episode. You’ll enjoy this conversation and you can’t afford to miss Aaron’s insights, so be sure to listen. Subscribe on Apple Podcasts - Stitcher- or Podsearch What You’ll Learn [0:32] Drew introduces his guest, Aaron Clifford, Senior Vice President of Marketing at Binary Fountain [1:25] The story behind the name and purpose of Binary Fountain, and how Aaron came to be with the company after 15 years of healthcare marketing experience [7:00] Top tips for the first six months as a CMO at a new company [12:17] Why customer experience should matter to company administrators [13:21] How do you market a service to large companies? [19:00] Suggestions from Aaron to make webinars more impactful [21:51] Secret to making online events work - market the heck out of them [27:17] Trick to using RFPs for internal company success and to increase functionality on digital marketing platforms. [29:58] How did Aaron have the confidence to take on such a large risk at a new company? [32:38] Top marketing lessons from Aaron for other CMOs How Aaron Clifford tackled the issue of listening to conversations to enhance customer experiences The name Binary Fountain evolved from a simple brainstorming session with company developers. Since that initial discussion, Binary Fountain has become synonymous with creating exceptional customer experiences through enhanced marketing and conversational strategies. What began as a felt need - How do you sift through enormous amounts of healthcare-related customer feedback? - has morphed into a world-class operation that seeks to “leverage patient feedback to impact revenue and operations.” During his first six months in his role as CMO Aaron went on a “listening tour” and simply asked why employees were working with Binary Fountain. What he found will surprise you. Be sure to listen to this engaging episode of Renegade Thinkers Unite to discover what he found. Why should customer experience matter to company administrators? Customer experience is a huge part of brand management. Aaron explains that “You are not what you say you are - you are what others say you are. That’s your brand!” By ensuring that every interaction with every customer is exceptional, you are not only creating brand loyalty but also enabling your company to do better in its overall operations. If your marketing tactics such as utilizing social media platforms and having creative website interfaces create an atmosphere of support and engagement, your customers’ satisfaction will improve dramatically. For more insights on why customer experiences should matter at a company’s highest levels don’t miss this episode. Tired of lackluster online events? Check out these industry secrets for stellar webinar sessions Drew and Aaron discuss how you can make webinars more impactful on this episode of Renegade Thinkers Unite. Here is an example: Live webinars allow you to connect with your customers in a tremendous way but they are of no use to your company if they aren’t marketed correctly. Enhancing the marketing strategies for your webinars will allow you to increase your registrants for the event and increased registrants will combat the level of attrition that comes with the territory of webinars. And if you partner with industry leaders for the webinar, your company now has a bullet-proof way to disperse information and connect with customers. Don’t miss this helpful, webinar-focused part of the conversation on this episode of Renegade Thinkers Unite with Drew Neisser. Connect With Aaron Clifford: Binary Fountain’s spotlight on Aaron Clifford Connect with Aaron Clifford on LinkedIn Resources & People Mentioned Text “content audit” to (917) 679-8852 for world-class content National Donut Day Ep. 42: Why The Best Talent is Going Client-side w CMO of Boxed.com Connect with Drew 917-679-8852 (Text “renegade thinking” so we can talk about how to cut through the noise as a marketer) http://renegade.com/ On LinkedIn On Twitter On Facebook On Instagram

Chatbots are not a new concept - they have been around since 1994. But with recent advances in artificial intelligence (AI) and machine learning - along with major platform providers like Facebook, Google and Microsoft providing access to their technologies to conversational UI developers - the expansion of chatbots is dramatically expanding in many industries - including healthcare. In this episode, hosts Reed Smith and Chris Boyer discuss the rise of the chatbots in hospitals and health systems, sharing examples and types of applications and discussing some of the interesting challenges chatbot technology faces when being adopted in a health setting. This episode also features an expert interview with Steve Leibforth of Healthgrades in which he shares some of the ways they are working with hospitals on clinical chatbot solutions. Show Notes: - Chatbot wikipedia - https://en.wikipedia.org/wiki/Chatbot - Turing Test wikipedia - https://en.wikipedia.org/wiki/Turing_test - Chatbots - The Conversational Enterprise: https://dupress.deloitte.com/dup-us-en/focus/signals-for-strategists/era-of-conversational-user-interface-chatbots.html - How Chatbots Will Shape the Future of Healthcare - https://chatbotsmagazine.com/how-chatbots-will-shape-the-future-of-healthcare-fa8e30cebb1c - Challenges with Chatbots — not just technical - https://chatbotslife.com/challenges-with-chatbots-not-just-technical-ecb39612422f - Healthgrades CareChats Chatbot solution - https://www.hospitals.healthgrades.com/hospitals/solutions/engage-and-retain-patients/carechats/ - Steve Leibforth LinkedIn - https://www.linkedin.com/in/sleibforth/ - Steve Leibforth Twitter - https://twitter.com/sleibforth Links: - Touchpoint podcast Twitter: https://twitter.com/touchpointpcast - Reed Smith Twitter: http://www.twitter.com/reedsmith - Chris Boyer Twitter: http://www.twitter.com/chrisboyer - Chris Boyer website: http://www.christopherboyer.com/ - Social Health Institute: http://www.socialhealthinstitute.com/ Sponsors: - Loyal: https://loyalhealth.com/ - Influence Health: http://www.influencehealth.com/ - Binary Fountain: https://binaryfountain.com/

We've all heard the buzz-term - “the Internet of Things” (or IoT). But for healthcare, what does that really mean? In this episode, hosts Chris Boyer and Reed Smith dive into a newly formed buzz-term: HIoT (or Healthcare Internet of Things). From health and wellness trackers to medical devices that are always-on and connected, they dive deep into the ways hospitals and health systems are developing internet connected device offerings for patients and physicians. What are the impacts and challenges of adopting these new technologies into clinical care management? Also, this episode features an expert interview with Stephanie Ayars from the Mayo Clinic, discussing their new Mayo Clinic First Aid Alexa skill. Show Notes: - Value Creation and Value Capture of the Internet of Things: https://dupress.deloitte.com/dup-us-en/deloitte-review/issue-17/value-creation-value-capture-internet-of-things.html?icid=interactive:not:aug15 - Ten Examples of the Internet of Things in Healthcare:: https://econsultancy.com/blog/68878-10-examples-of-the-internet-of-things-in-healthcare - Five Challenges of IoT in Healthcare:: http://searchhealthit.techtarget.com/tip/Five-challenges-of-IoT-in-healthcare-that-put-it-at-risk-of-failure - Mayo Clinic Alexa First Aid Skill: https://www.mayoclinic.org/voice/apps - Stephanie Ayars on LinkedIn: https://www.linkedin.com/in/stephanieayars/ Links: - Touchpoint podcast Twitter: https://twitter.com/touchpointpcast - Reed Smith Twitter: http://www.twitter.com/reedsmith - Chris Boyer Twitter: http://www.twitter.com/chrisboyer - Chris Boyer website: http://www.christopherboyer.com/ - Social Health Institute: http://www.socialhealthinstitute.com/ Sponsors: - Loyal: https://loyalhealth.com/ - Influence Health: http://www.influencehealth.com/ - Binary Fountain: https://binaryfountain.com/

It's clear that marketing and patient experience efforts in hospitals are trying to address an unparalleled shift to consumerism. But is the concept of “consumerism” the same for the healthcare industry as it is for other industries? Can hospitals ever become as “consumer-first” as Amazon, Uber or Disney? In this episode, hosts Reed Smith and Chris Boyer explore the concept of consumerism and address trends that are impacting how hospitals and health systems are transforming their organization to embrace a patient-first mentality. Featuring an expert interview with Gary Frazier of OM Healthcare, in which he shares his perspective on empowering the consumer in healthcare and how his organization seeks to put the consumer first in an open marketplace. Show Notes: - Wikipedia definition of Consumerism: https://en.wikipedia.org/wiki/Consumerism - Advisory Board - How Consumerism is Redefining the Role of the Hospital Strategic Planner: https://www.advisory.com/research/health-care-industry-committee/the-bridge/2017/01/consumerism-and-the-strategic-planner - Kaufmann Hall - 2017 State of Healthcare Consumerism study: https://www.kaufmanhall.com/resources/2017-state-consumerism-healthcare - Gary Frazier on LinkedIn: https://www.linkedin.com/in/gary-d-frazier-56113011/ - OM Healthcare: https://www.omhealthcare.com/ - Crooked Conversations: https://itunes.apple.com/us/podcast/crooked-conversations/id1292665011?mt=2 - Foam Acoustic Panels: https://www.amazon.com/Burgundy-Charcoal-Acoustic-Panels-Studio/dp/B01G63LD4Q/ Links: - Touchpoint podcast Twitter: https://twitter.com/touchpointpcast - Reed Smith Twitter: http://www.twitter.com/reedsmith - Chris Boyer Twitter: http://www.twitter.com/chrisboyer - Chris Boyer website: http://www.christopherboyer.com/ - Social Health Institute: http://www.socialhealthinstitute.com/ Sponsors: - Loyal: https://loyalhealth.com/ - Influence Health: http://www.influencehealth.com/ - Binary Fountain: https://binaryfountain.com/

The concept of personalization (or personalized marketing) is often misunderstood by healthcare marketers and communicators, yet many of us aspire to embrace these concepts through our digital efforts. With the tools and techniques now available to hospitals and health systems, many organizations are starting to explore how to combine their websites, social media, CRM, and other digital channels to build a 1:1 connection with their audiences. In this episode, hosts Chris Boyer and Reed Smith discuss the current landscape of personalization and address some of the challenges that hospitals could face. Personalization expert John Berndt, of the Berndt Group shares his first-hand insights into adopting a successful personalization strategy. Plus, Reed wonders what it would be like to get a tailored suit. Show Notes: - Wikipedia definition of Personalization: https://en.wikipedia.org/wiki/Personalization - From Persona to Person: http://thinkrevivehealth.com/resource/personalized-marketing/ - You Can't Improve Personalization If You Don't Measure It: https://diginomica.com/2017/10/30/you-cant-improve-personalization-if-you-dont-measure-it/ - The Berndt Group: http://www.berndtgroup.net/ - "The Targeting Ten:" Basic Questions to Evaluate Personalization Tactics - http://www.berndtgroup.net/thinking/blog/personalization/the-targeting-ten-basic-questions-to-evaluate-personalization-tactics - John Berndt on LinkedIn: https://www.linkedin.com/in/john-berndt-57838b5/ - John Berndt on Twitter: https://twitter.com/rjohnberndt - Rag & Bone StarWars: https://www.rag-bone.com/star-wars/ - Henge Docks: https://hengedocks.com/products/tethered-dock Links: - Touchpoint podcast Twitter: https://twitter.com/touchpointpcast - Reed Smith Twitter: http://www.twitter.com/reedsmith - Chris Boyer Twitter: http://www.twitter.com/chrisboyer - Chris Boyer website: http://www.christopherboyer.com/ - Social Health Institute: http://www.socialhealthinstitute.com/ Sponsors: - Loyal: https://www.transparently.com/ - Influence Health: http://www.influencehealth.com/ - Binary Fountain: https://loyalhealth.com/

For hospitals and health systems trying to embrace the digital age, it's important to understand the pros and cons of such an approach. In this episode, hosts Chris Boyer and Reed Smith discuss a very important topic: data and cyber security risks. Tasked with protecting HIPAA and PHI, the constant pressure to keep data safe and secure is critical. Chris and Reed share ways in which, CIOs and IT departments are adapting their tools and processes to adopt a safe digital environment while meeting the pressing demand by consumers for more open and transparent digital communications. They welcome data security expert Mark Burnette from LBMC Information Security to discuss current trends and approaches hospitals are taking. Show Notes: - Patient Data Security - How Hospitals Keep Pace: http://www.fiercehealthcare.com/special-report/patient-data-security-how-hospitals-keep-pace - How Ransomware Effects Hospitals: https://healthitsecurity.com/features/how-ransomware-affects-hospital-data-security - The Rise of Cloud Computing: https://www.healthdatamanagement.com/opinion/how-the-cloud-can-break-down-silos-within-hospitals - Data Privacy as well as Data Security: https://siliconangle.com/blog/2017/10/25/data-privacy-policy-just-- important-security-measures-protecting-netappinsight/ - Texas Hospital Association Helps Hospitals with Phishing Threats: http://www.healthcareitnews.com/news/texas-hospital-association-helps-2-hospitals-get-serious-about-phishing-threats - Mark Burnette on LinkedIn: https://www.linkedin.com/in/mburnette/ - LBMC Information Security: http://www.lbmcinformationsecurity.com/ - Cybersecurity Sense Podcast on iTunes: https://itunes.apple.com/us/podcast/cybersecurity-sense/id1269195484?mt=2 Links: - Touchpoint podcast Twitter: https://twitter.com/touchpointpcast - Reed Smith Twitter: http://www.twitter.com/reedsmith - Chris Boyer Twitter: http://www.twitter.com/chrisboyer - Chris Boyer website: http://www.christopherboyer.com/ - Social Health Institute: http://www.socialhealthinstitute.com/ Sponsors: - Loyal: https://www.transparently.com/ - Influence Health: http://www.influencehealth.com/ - Binary Fountain: https://loyalhealth.com/

Recorded live at the Healthcare Internet Conference in Austin, Texas, hosts Chris Boyer and Reed Smith welcome expert guests from the industry - Tony Huth, EVP and Co-Founder of Medicom Health, Peter Alperin, VP at Doximity and Aaron Clifford, SVP of Marketing at Binary Fountain. The panel engages in a spirited conversation about the digital experience for both patients and physicians, trends in online reputation management and how best hospitals can leverage their outside vendors for greater success. They also debate on who is actually driving the digital transformation, along with input from the audience. Another lively and spirited episode! Show Notes: - Aaron Clifford LinkedIn - https://www.linkedin.com/in/aaron-clifford-1976752/ - Peter Alperin LinkedIn - https://www.linkedin.com/in/peteralperin/ - Tony Huth LinkedIn - https://www.linkedin.com/in/tonyhuth/ Links: - Touchpoint podcast Twitter: https://twitter.com/touchpointpcast - Reed Smith Twitter: http://www.twitter.com/reedsmith - Chris Boyer Twitter: http://www.twitter.com/chrisboyer - Chris Boyer website: http://www.christopherboyer.com/ - Social Health Institute: http://www.socialhealthinstitute.com/ Sponsors: - Loyal: https://www.transparently.com/ - Influence Health: http://www.influencehealth.com/ - Binary Fountain: https://loyalhealth.com/

With Artificial Intelligence, Machine Learning and the rise of computer-assisted technologies, hosts Reed Smith and Chris Boyer dive into an almost philosophical discussion on whether machines are poised to take over healthcare. Is the Singularity upon us? With a discussion on how computers have developed more intelligence and the rise of computer learning, the hosts discuss a number of trends in which computers are becoming smarter than humans (with Natural Language Processing and image identification). This episode features an expert interview with Nathan David of the Cleveland Clinic, in which he discusses how they are using machine learning to help improve their digital advertising to support patient acquisition. Show Notes:: - Don't let IBM's blunders in health care blind you to the huge benefits of technology in medicine - https://www.cnbc.com/2017/09/07/ibms-struggle-with-watson-in-health-care-doesnt-mean-tech-cant-help.html - Are Computers Already Smarter Than Humans? - http://time.com/4960778/computers-smarter-than-humans/ - AI tops humans in computer vision, and healthcare will never be the same - https://siliconangle.com/blog/2017/09/27/google-brain-chief-jeff-dean-ai-beats-humans-computer-vision-healthcare-will-never/ - Growing NLP Marketplace Drives Healthcare Machine Learning - https://healthitanalytics.com/news/growing-nlp-marketplace-drives-healthcare-machine-learning - How to Keep Your Marketing Job Through the AI Revolution - https://www.forbes.com/sites/ekaterinawalter/2017/10/09/how-to-keep-your-marketing-job-through-the-ai-revolution/#7a6bcd16331a - Nathan David Twitter - https://twitter.com/nathanpdavid - Nathan David LinkedIn - https://www.linkedin.com/in/nathanpdavid/ Links: - Touchpoint podcast Twitter: https://twitter.com/touchpointpcast - Reed Smith Twitter: http://www.twitter.com/reedsmith - Chris Boyer Twitter: http://www.twitter.com/chrisboyer - Chris Boyer website: http://www.christopherboyer.com/ - Social Health Institute: http://www.socialhealthinstitute.com/ Sponsors: - Transparently: https://www.transparently.com/ - Influence Health: http://www.influencehealth.com/ - Binary Fountain: https://www.binaryfountain.com/

For hospitals and health systems, education is an important way to not only train new entrants into the field (through residencies and fellowships), but also hone existing talent (through CMEs and CNEs). In this episode, hosts Reed Smith and Chris Boyer discuss how healthcare organizations are using education and the growing role of digital in evolving and reshaping the way this training is delivered. Featuring an interview with Michael Mackert and Erin Donovan of the University of Texas - Austin's Moody College of Communication. Show Notes:: - Medical education's “digital revolution” - http://epmonthly.com/article/medical-education-s-digital-revolution/ - Seven Medical Education Apps for Doctors: https://blog.capterra.com/top-7-medical-apps-for-doctors/ - NCI Pink Book: https://www.cancer.gov/publications/health-communication/pink-book.pdf - Michael Mackart: https://advertising.utexas.edu/faculty/michael-mackert - Erin Donovan: https://commstudies.utexas.edu/faculty/erin-donovan Links: - Touchpoint podcast Twitter: https://twitter.com/touchpointpcast - Reed Smith Twitter: http://www.twitter.com/reedsmith - Chris Boyer Twitter: http://www.twitter.com/chrisboyer - Chris Boyer website: http://www.christopherboyer.com/ - Social Health Institute: http://www.socialhealthinstitute.com/ Sponsors: - Transparently: https://www.transparently.com/ - Influence Health: http://www.influencehealth.com/ - Binary Fountain: https://www.binaryfountain.com/

According to Wikipedia, the term crisis management is defined as "a set of factors designed to combat crises and to lessen the actual damages inflicted.” While every hospital and health system has had to face a crisis at some point in time, the use of digital tools have often not been properly leveraged to assist with crisis communication. In this episode, hosts Reed Smith and Chris Boyer discuss ways in which organizations can begin applying the online tools, systems and processes to support crisis communication, and provide first-hand advice on how best to assess and respond to certain crisis. Featuring an interview with Lance Lunsford, Chief Marketing and Business Development Officer for the Texas Hospital Association, in which he shares how crisis response has evolved over the last 30 years, and how social media has dramatically impacted this discipline. Show Notes:: - Don't Be Scared, Be Prepared: Social Media in Crisis Communication - http://www.convinceandconvert.com/social-media-strategy/dont-be-scared-be-prepared-how-to-manage-a-social-media-crisis/ - BCBS of NC and Mission Health using Social Media to Negotiate: #Twitter War: http://bobbyrettew.com/2017/09/18/bcbs-of-nc-and-mission-health-using-social-media-to-negotiate-twitter-war/#sthash.x5Gs7pkr.dpbs - Lance Lunsford on LinkedIn: https://www.linkedin.com/in/lancelunsford/ - Lance Lunsford on Twitter: https://twitter.com/lancelunsford - Create More Flow book: https://createmoreflow.com/ - The Cluetrain Manifesto: http://www.cluetrain.com/ Links: - Touchpoint podcast Twitter: https://twitter.com/touchpointpcast - Reed Smith Twitter: http://www.twitter.com/reedsmith - Chris Boyer Twitter: http://www.twitter.com/chrisboyer - Chris Boyer website: http://www.christopherboyer.com/ - Social Health Institute: http://www.socialhealthinstitute.com/ Sponsors: - Transparently: https://www.transparently.com/ - Influence Health: http://www.influencehealth.com/ - Binary Fountain: https://www.binaryfountain.com/

The beauty about digital is that everything is absolutely measurable. And while measuring ROI is now the norm for healthcare digital marketers, can we also claim that digital can have an impact on quality? Is there such a thing as “Return on Health” (ROH)? In this episode, hosts Reed Smith and Chris Boyer discuss the corollary and causal impacts a good digital presence can have on impacting quality outcomes. They define a framework on how hospitals can map their digital tools and tactics to the patient journey, and share examples and case studies to help illustrate how a good digital patient experience can impact quality. Featuring an expert interview with David Dolton from DocASAP. Show Notes:: - Tools and Strategies for Quality Improvement and Patient Safety: https://www.ncbi.nlm.nih.gov/books/NBK2682/ - How Digital and Mobile Improve the Patient Experience: https://hbr.org/webinar/2017/05/how-digital-and-mobile-improve-the-patient-experience - David Dolton on LinkedIn: https://www.linkedin.com/in/davedolton/ - David Dolton on Twitter: https://www.linkedin.com/in/davedolton/ - DocASAP: https://docasap.com/ - Google Drive: https://drive.google.com - Rubik's Cube: https://www.rubiks.com/ Links: - Touchpoint podcast Twitter: https://twitter.com/touchpointpcast - Reed Smith Twitter: http://www.twitter.com/reedsmith - Chris Boyer Twitter: http://www.twitter.com/chrisboyer - Chris Boyer website: http://www.christopherboyer.com/ - Social Health Institute: http://www.socialhealthinstitute.com/ Sponsors: - Transparently: https://www.transparently.com/ - Influence Health: http://www.influencehealth.com/ - Binary Fountain: https://www.binaryfountain.com/

Live from Cleveland, this week's episode features audio captured at the Content Marketing World Cleveland Clinic Health Summit 2017. Hosts Reed Smith and Chris Boyer kickoff the podcast sharing high-level takeaways from the CMWorld 2017 conference before “rolling the tape” on a panel session that included Brian Gresh (Executive Director, Digital & Content Marketing at Cleveland Clinic), Aaron Watkins (Senior Director of Internet Strategy at Johns Hopkins Medicine) and Matt Schwabel (Senior Director, Integrated Marketing at Duke University Health). The panel session discussed current and future challenges of digital in healthcare. Notes:: - Brian Gresh on LinkedIn: https://www.linkedin.com/in/briangresh/ - Brian Gresh on Twitter: https://twitter.com/bmgresh - Aaron Watkins on LinkedIn: https://www.linkedin.com/in/watkinsaaron/ - Aaron Watkins on Twitter: https://twitter.com/aaronwatkins - Matt Schwabel on LinkedIn: https://www.linkedin.com/in/mschwabel/ - Matt Schwabel on Twitter: https://twitter.com/mschwabel - This Old Marketing Podcast: http://contentmarketinginstitute.com/pnr-with-this-old-marketing-podcast/ Links: - Touchpoint podcast Twitter: https://twitter.com/touchpointpcast - Reed Smith Twitter: http://www.twitter.com/reedsmith - Chris Boyer Twitter: http://www.twitter.com/chrisboyer - Chris Boyer website: http://www.christopherboyer.com/ - Social Health Institute: http://www.socialhealthinstitute.com/ Sponsors: - Transparently: https://www.transparently.com/ - Influence Health: http://www.influencehealth.com/ - Binary Fountain: https://www.binaryfountain.com/

Advocacy is an activity by an individual or group which aims to influence decisions within political, economic, and social systems and institutions. For healthcare, online advocacy could take many forms including generating interest around a particular disease or condition, fundraising/giving for non-profit health systems or organizations and even health advocacy efforts. This week, hosts Reed Smith and Chris Boyer discuss the various digital tools organizations can use to help with advocacy efforts and share tips and concerns many of us face when embracing these efforts. Featuring an expert interview with Doug Ulman, president and CEO of Pelotonia, in which he shares his experience using digital in his current and previous role at LiveStrong. Notes:: - Health advocacy: https://en.wikipedia.org/wiki/Health_advocacy - Using social media as a tool to complement advocacy efforts: http://www.gjcpp.org/pdfs/ENScott%20_%20Maryman%20-%20Social%20media%20to%20complement%20advocacy%20FINAL-FORMATTED.pdf - Doug Ulman on LinkedIn: https://www.linkedin.com/in/dougulman/ - Doug Ulman on Twitter: https://twitter.com/dougulman - Pelotonia: http://pelotonia.org/ - With Joy wedding website builder: https://withjoy.com/ - Bullet Cable: https://www.bulletcable.com/ - Bensound Royalty Free Music: https://www.bensound.com/ Links: - Touchpoint podcast Twitter: https://twitter.com/touchpointpcast - Reed Smith Twitter: http://www.twitter.com/reedsmith - Chris Boyer Twitter: http://www.twitter.com/chrisboyer - Chris Boyer website: http://www.christopherboyer.com/ - Social Health Institute: http://www.socialhealthinstitute.com/ Sponsors: - Transparently: https://www.transparently.com/ - Influence Health: http://www.influencehealth.com/ - Binary Fountain: https://www.binaryfountain.com/

The fundamental principle of the internet was to allow people across the world to find and connect with one another across topics of interest. For hospitals and health systems, this means providing ways for patients to connect and discuss their care. In this episode, hosts Reed Smith and Chris Boyer discuss the ways patients have started to use the internet and social media to connect, and how organizations can begin to embrace and develop online patient communities. Featuring an expert interview with Ed Bennett, in which he discusses the challenges hospitals face when launching online patient communities and why, despite the challenges, it's important for health systems to consider these communities as part of their clinical and marketing outreach efforts. Notes:: - Four Types of Online Communities: https://www.visioncritical.com/types-of-online-communities-best-practices/ - Online Communities - Focusing on Sociability and Usability: https://pdfs.semanticscholar.org/0952/889b00e3e6a023787ad277a3ff1902c3786d.pdf - 4 Reasons Why Online Patient Communities Should be Embraced: http://medicaleconomics.modernmedicine.com/medical-economics/news/4-reasons-why-online-patient-communities-should-be-embraced - Online Patient communities - Are They Worth Your Time? http://blog.intakeq.com/online-patient-communities-are-they-worth-your-time/ - Facebook Wants to Nudge You Into Online Communities: https://phys.org/news/2017-06-facebook-nudge-meaningful-online-groups.html - Ed Bennett's website: http://www.ebennett.org/ - Ed Bennett on Twitter: https://twitter.com/edbennett - Curatio: https://www.mycuratio.com/ - Content Marketing World 2017 Conference: http://www.contentmarketingworld.com/ - Advisory Board Webinar: Strategic Planning and Marketing: Get on the Same Page: http://ns.advisory.com/Arx-Webcon-Q317-Consumerism-Planning - HCIC 2017 Conference: https://www.hcic.net/ - Fiebing's Saddle Soap: https://www.fiebing.com/catalogue/soaps-oils/ - VSCO app: https://vsco.co/ Links: - Touchpoint podcast Twitter: https://twitter.com/touchpointpcast - Reed Smith Twitter: http://www.twitter.com/reedsmith - Chris Boyer Twitter: http://www.twitter.com/chrisboyer - Chris Boyer website: http://www.christopherboyer.com/ - Social Health Institute: http://www.socialhealthinstitute.com/ Sponsors: - Transparently: https://www.transparently.com/ - Influence Health: http://www.influencehealth.com/ - Binary Fountain: https://www.binaryfountain.com/

People don't come to hospital websites for fun - they are there for a purpose. More times than not, that purpose is to engage and interact with the health system - finding a doctor, paying a bill, signing up for classes...even applying for a job. In this episode, hosts Reed Smith and Chris Boyer discuss how organizations can begin improving the online transaction. From understanding and defining users needs to diving deep into some of the principles of usability, this episode outlines important takeaways you can use to ensure you are delighting users looking to transact with your organization. Featuring an expert interview with Julie Yoo of Kyruus, in which she shares best practices in developing an effective online appointment scheduling system. Notes:: - KPMG 2017 study “The Truth About Online Consumers” https://assets.kpmg.com/content/dam/kpmg/xx/pdf/2017/01/the-truth-about-online-consumers.pdf - 10 Principles for Creating Amazing Online Retail Experiences https://econsultancy.com/blog/68839-the-10-principles-for-creating-amazing-online-retail-experiences - How to Address Shopping Cart Abandonment Rates: https://econsultancy.com/blog/69318-how-do-we-find-a-solution-to-the-great-shopping-cart-abandonment-problem/ - Julie Yoo LinkedIn: https://www.linkedin.com/in/juliekyoo/ - Julie Yoo Twitter: https://twitter.com/julesyoo - Kyruus: https://www.kyruus.com/ - ATLAS Conference: http://www.atlasconference.com/ - Content Marketing World Conference: http://www.contentmarketingworld.com/ - HealthCare Internet Conference 2017: https://www.hcic.net/ - Vanity Fair Generation Gap: https://www.vanityfair.com/culture/2015/10/generation-gap-guide - Curious Collection Note Cards: http://amzn.to/2vYieci Links: - Touchpoint podcast Twitter: https://twitter.com/touchpointpcast - Reed Smith Twitter: http://www.twitter.com/reedsmith - Chris Boyer Twitter: http://www.twitter.com/chrisboyer - Chris Boyer website: http://www.christopherboyer.com/ - Social Health Institute: http://www.socialhealthinstitute.com/ Sponsors: - Transparently: https://www.transparently.com/ - Influence Health: http://www.influencehealth.com/ - Binary Fountain:https://www.binaryfountain.com/

Unlike other industries, hospitals and health systems often find that the number of websites they have to manage are too numerous to manage efficiently. This can negatively impact not only the web user experience, but has significant business and process implications. Hosts Chris Boyer and Reed Smith discuss how best to begin evaluating and planning for a website consolidation effort, including the appropriate planning, evaluation, auditing and communication strategies required to successfully integrate multiple websites into an effective unified presence. Featuring an interview with Mike Fouratt of Christus Health, in which he shares the approaches his organization took recently to consolidate their web presence. Shownotes:: - Eating An Elephant: How to Build An Integrated Digital Strategy, One Bite at a Time: https://www.slideshare.net/ChrisBoyer/eating-an-elephant-how-to-build-an-integrated-digital-strategy-one-bite-at-a-time - Mike Fouratt LinkedIn profile: https://www.linkedin.com/in/mikefouratt/ - Christus Health website: https://www.christushealth.org/ - Yeti 10oz Lowball Tumbler: http://amzn.to/2vIs28A - Adweek, Yeah That's Probably an Ad podcast: https://itunes.apple.com/us/podcast/yeah-thats-probably-an-ad/id1148183191?mt=2 Links: - Touchpoint podcast Twitter: https://twitter.com/touchpointpcast - Reed Smith Twitter: http://www.twitter.com/reedsmith - Chris Boyer Twitter: http://www.twitter.com/chrisboyer - Chris Boyer website: http://www.christopherboyer.com/ - Social Health Institute: http://www.socialhealthinstitute.com/ Sponsors: - Transparently: https://www.transparently.com/ - Influence Health: http://www.influencehealth.com/ - Binary Fountain: https://www.binaryfountain.com/

Hosts Reed Smith and Chris Boyer tackle the topic of Search Engine Marketing (SEM) in this week's episode, focusing their discussion on paid tactics. They briefly cover the various types of SEM, and then discuss effective ways organizations are ensuring their online marketing approaches produce results. They also discuss some of the current trends and challenges with SEM. This episode features and expert interview with Kevin Minnelli, CEO of Eruptr (a paid search marketing firm) in which he shares his experience managing SEM for hundreds of hospitals nationwide. Show Notes:: - How much waste is in the digital ad market: https://econsultancy.com/blog/69309-how-much-waste-is-in-the-digital-ad-market/ - Procter & Gamble Cut Up to $140 Million in Digital Ad Spending Because of Brand Safety Concerns: http://www.adweek.com/digital/procter-gamble-cut-140-million-in-digital-ad-spending-because-of-brand-safety-concerns/ - iProspect's Paid Search Trends 2017 Search Report: : https://www.iprospect.com/en/us/insights/povs/paid-search-trends-2017-q2/ - Ad blockers are digging their own graves: https://venturebeat.com/2017/07/29/ad-blockers-are-digging-their-own-graves/ - The Campaign Against Facebook And Google's Ad "Duopoly" Is Going Nowhere:: https://www.buzzfeed.com/alexkantrowitz/the-campaign-against-facebook-and-googles-ad-duopoly-is?utm_term=.wlLpkOzMLy#.gf5YaKzqmy - Privacy Group Challenges Google Algorithm Tracking Consumers' Offline, Online Data: https://www.mediapost.com/publications/article/305100/privacy-group-challenges-google-algorithm-tracking.html Links: - Touchpoint podcast Twitter: https://twitter.com/touchpointpcast - Reed Smith Twitter: http://www.twitter.com/reedsmith - Chris Boyer Twitter: http://www.twitter.com/chrisboyer - Eruptr Twitter: https://twitter.com/eruptr - Kevin Minnelli LinkedIn: https://www.linkedin.com/in/minnelli/ - Eruptr: http://www.eruptr.com/ Sponsors: - Transparently: https://www.transparently.com/ - Influence Health: http://www.influencehealth.com/ - Binary Fountain:https://www.binaryfountain.com/

Keeping track of accurate physician listings online has become increasingly more complex for hospitals and health systems. Not only do they have to contend with various disparate internal databases, but external commercial websites (like Google, Yelp, HealthGrades, Vitals, etc.) and government/payor websites are also competing to be the sole source of truth when it comes to accurate provider listings. Hosts Reed Smith and Chris Boyer wade through the challenges organizations face trying to manage physician listings, and then entertain the idea of a Unified Physician Profile (UPP). Featuring an interview with provider listing expert, Cynthia Newton of HCCG, Inc. Links: - Touchpoint podcast Twitter: https://twitter.com/touchpointpcast - Reed Smith Twitter: http://www.twitter.com/reedsmith - Chris Boyer Twitter: http://www.twitter.com/chrisboyer - Cynthia Newton Twitter: https://twitter.com/directorydoctor - Cynthia Newton LinkedIn: https://www.linkedin.com/in/cynthianewtonhccg/ - HCCG Inc: http://hccg-inc.com/ Recommendations: - TP-Link Smart LED Light Bulb: http://amzn.to/2uVN5WD - Relive cycling app: https://www.relive.cc/ Sponsors: - Transparently: https://www.transparently.com/ - Influence Health: http://www.influencehealth.com/ - Binary Fountain:https://www.binaryfountain.com/

Over the last decade, social media has had a tremendous impact on the healthcare industry, most specifically in transforming how we communicate and interact with our audiences. In this episode, host Reed Smith and Chris Boyer explore the power social media has on understanding public health and it's influence on how patients communicate with one another and their health providers. From its use in clinical trials, population health management, and as a public health observation tool, social platforms are an important part in the future of healthcare. Featuring an interview with healthcare navigator and content expert, Amelia Roberts. Sponsors: - Transparently: https://www.transparently.com/ - Influence Health: http://www.influencehealth.com/ - Binary Fountain:https://www.binaryfountain.com/ Links: - Chris Boyer Twitter: https://twitter.com/chrisboyer - Reed Smith Twitter: https://twitter.com/reedsmith - Amelia Roberts LinkedIn: https://www.linkedin.com/in/ameliaroberts/ - Amelia Roberts Twitter: https://twitter.com/rn_solutions - Klein Tools 32500 11-in-1 Screwdriver and Nut Driver: http://amzn.to/2eMOc5p - Spindrift Seltzer Water: http://amzn.to/2uWT925

Andrew Rainey of Binary Fountain talks about the benefits of using customer ratings and reviewd in order to create a better patient experience and support customer engagement in a healthcare world that is increasingly consumer-driven. Additional information available at sitewirehealth.com/cruxpoints