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This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes long time friend and colleague Dana Milkie to the show. Dana is a key executive leader well known and respected throughout the industry including his positions as Senior VP of ABC Financial, President & CEO of InTouch Technology, and now VP of North America at eGym. As an expert in growth, resources, and profitability strategies, listeners will hear Dana’s insights from his new position and how he is changing the direction at eGym as a result of the crisis in business shutdown and uncertain consumer behavior. Also FIT-C's upcoming webinar "Conquering the Crisis. How Tech Will Help Gyms Pivot" will be on Tuesday May 12th at 2PM Eastern. You can register for FREE now here: https://egym.zoom.us/webinar/register/WN_oYZTN6fBQ46tgqIsv5DfLA. We hope these conversations continue to be of value and interest to you as the situation continues. If there is anything we can do for you, again please reach out @bryankorourke or at bryankorourke@gmail.com One Powerful Quote:  15:48: “We are all in this together. We’re trying to figure out how to change the industry, affect what the clubs are doing in the middle of a crisis like we’ve never seen before anywhere. So if we work together…we want to help everybody in the industry come out the other side if not stronger, at least with a strategy going forward that reflects what happening in the world and allows them to be positioned well for what clubs are going to look like.” Bullet Points (w/ timestamps) - Highlighting key topics discussed: 5:35: Bryan asks Dana on the long term implications around trends in the fitness industry. Dana says the challenge will be how operators shift demand to a more convenient and omnipresent option for consumers. 8:57: Bryan agrees with Dana and shares his thoughts on how this accustomed behavior will be essential to all industries as customers expect a digital connection. Dana notes this will be a hard pressed conversation and an opportunity to stress the importance of health. 11:55: Dana shares why he joined eGym and how the organization wants to help leverage their technology as a solution to help the marketplace. 13:38: Bryan inquires with Dana about eGym’s free digital member app. If you interested in learning more, click here: https://egym.com/en/apps/. 15:40: Dana shares his final thoughts and encourages listeners that the community of the fitness industry will survive and flourish once again. He reminders the audience that eGym is available to help everyone with a strategy going forward that will reflect a good position for the future. Bullet List of Resources: https://www.linkedin.com/in/dana-milkie-38ab47/ Guest Contact Information: https://www.linkedin.com/in/dana-milkie-38ab47/ https://www.facebook.com/profile.php?id=100000732609828 https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163  

"If you govern your decisions by what's in the best interest of your members, while it may more difficult in the near term, I fundamentally believe it'll benefit you in the longer term," states CEO Bill Davis. With 38 years in business, ABC Financial supports nearly 40% of all fitness clubs in the USA. Now owned by private equity firm Thoma Bravo, Bill discusses the role of ABC in the HALO sector, what owners should consider in the current COVID-19 climate, hints at  big changes coming to ABC in the next few months (that were initially going to be introduced at IHRSA 2020!) and much more. 

Join Kelly Card, Chief Engagement Officer of ABC Financial with Mark de Gorter, Chief Operating Officer of Workout Anytime as they continue part two of our series on creating a better member experience. Listen in as Mark shares what is working for Workout Anytime and how their member mindset sets them up for success. Hint: you'll be surprised to find out Mark's perspective is not a one-size-fits all. Key Takeaways: [:50] Kelly introduces her guest for this episode - Mark de Gorter [2:33] Mark shares Workout Anytime’s focus, to be the most admired, and what that means [4:02] Mark shares his background in the industry [7:33] Why are people exercising these days? [8:18] The basic fundamentals of enhancing member experience [9:23] Mark talks about how company culture and member experience are intertwined [13:11] Mark shares how they keep their focus on culture through MXM Medallia [16:38] Retaining members is key to your success [17:52] Retention starts with your staff [19:29] Member experience from an operational standpoint [21:17] Listen to your members and collect their feedback [22:25] Mark discusses the growth at Workout Anytime [24:45] Differentiating yourself on the human experience [28:28] Kelly closes out Mentioned in this Episode: ABC Financial Services Kelly Card Mark de Gorter on Linkedin Workout Anytime

In this episode, Tim and Randy will share a secret little software that Tim's incorporated into Pulse Fitness that gives him real-time, behavior-driven metrics that he can use in making the best decisions possible for the business. The super data analytics tools that he uses to run his gym are a real game-changer because what comes out of the box when one uses MindBody doesn't give them all the real gnarly data they need to run their gym business.Tim, for example, uses the data to look at what he’s spending on marketing and determine the return he’s getting on investment so he can decide whether to keep his ads on or cut them off. He uses software called Ikizmet to get all the deep data analytics he needs for his business and applies that in his decision making. The software speaks perfectly to MindBody and extracts all the necessary data out of it to help gym owners tell how their business is doing. It even looks into client behavior trends and tells a gym owner the clients that are at risk of leaving their gym based on the clients’ past behaviors.Ikizmet also works with ClubReady, ABC Financial, ZingFit, and Mariana Tek. The obvious things that a gym owner can use Ikizmet for include looking at the comparisons of month to date or year to date revenues so they can be able to forecast what they should be doing on a month to month basis to get ahead. There are so many other ways that a gym owner can use the software to move the needle forward in their business and take the guesswork out of owning their gym, and Tim and Randy will advise us on all that so we can be well informed. Stay tuned for more.Key Takeaways:The secret software for data-driven growth (02:48)Getting the trends from previous years so you can forecast more effectively (05:09)Telling who your best performing coaches are and retaining the at-risk clients (05:51)Knowing where to put the money and where to cut the money(10:23)The best resource for making sure that the offerings you have in your gym have a decent return to make it worthwhile (11:47)How to tell which pricing plans (training packages) are driving the majority of your revenue (14:26)Who's using your memberships, who's coming in the most on what memberships and what price points make the most sense for you? (19:39)Having your data will help you make the right decisions and win better by telling you whether or not you're doing the right things (22:39)Additional Resources:Ikizmet - The Best Data Analytics for Your GymMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Datawww.PFMarketingSolutions.com/Automationwww.ProfitGPS.comwww.PFMarketingSolutions.com/Call--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here--If you don’t already have my book, get your copy FREE here.--Connect with Tim:Schedule A CallFacebookInstagramLinkedInConnect with Randy:FacebookInstagram--Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

आज हम जानेंगे शेयर मार्किट के बारे में बेसिक जानकारी. साथ ही BSE, NSE, सेंसेक्स, निफ़्टी इत्यादि के बारे में भी.

Paul Schaller is the CEO of ABC Financial Services, which he has been a part of for the past 27 years. He is one of the greatest visionaries and connectors in the industry who helped pioneer health club payment processing and club management software for decades. His success comes from continually staying on the frontlines, and genuinely connecting to the pulse of the industry, while building impeccable, long-lasting meaningful relationships with partners and customers.   Paul draws on his years of experience to share his perspective on how the industry has changed over time, and why he continues to remain passionate about serving people in this space. He also provides some insights into the importance of creating great “member experiences” and the key factors that come into play on that front, particularly the connectivity and community aspect. Paul speaks about the trends that are playing out in the fitness industry, what it takes for ABC employees to be able to cultivate raving fans, and his hopes for the future of the industry. Tune in to find out more!   Key Takeaways: [:48] Kelly introduces her guest for this episode - Paul Schaller. [2:14] Where did Paul's passion for the industry begin 27 years ago? How has his commitment and hunger remained so unyielding today? [6:13] In his time in the industry, how has Paul seen the industry evolve around the people and the expectations that members have today? [9:26] Kelly and Paul discuss the need for the fitness industry to embrace the connectivity. community and social aspect that consumers are demanding. [10:32] What does "member experience" mean and what steps do club operators need to consider when they think about providing a more meaningful experience for their members? [14:31] Where does Paul see operators missing the basics? [18:04] What are some other trends that are driving the fitness industry today? [19:27] What are the "blocking and tackling" elements of creating raving fans that are important for every ABC employee to know? [22:23] What gives Paul such contagious hope for what the industry is going to be in the coming years?   Mentioned in This Episode: ABC Financial Services Kelly Card Paul Schaller on LinkedIn Jim Bottin on LinkedIn

Justin is the former Director of Franchise Integration for ABC Financial Services. He's extremely knowledgeable of the capabilities, limitations, and potential for software in the fitness industry. In this episode we dive into the opportunities all companies have to pair software with people to increase retention.

https://www.halotalks.com/mp3/Kelly_Card_ABC_Financial.mp3

On episode 67 we visit with the SVP of Partner Relations at ABC Financial and FIT-C Board Member, Kelly Card. What is the gap or opportunity of terms like data? Kelly shares her views on data and how data is coming into the fitness industry. It has operators frozen in fear so what can we do to work together to utilize these tools and create tangible business results? Operators are getting an incredible opportunity to utilize data for the first time to create a new and exciting experience for their customers. Listen in as Kelly explains how we use this data to create actions. There are challenges that come with opportunity. Technology solutions and integration can be tough but if it's cohesive for the member, can create a phenomenal experience. Data and the new era of designing an experience for the member bring light to the process. Kelly shares her insights on how these can be applied to your own operations and cater to your own brand.   

https://www.halotalks.com/mp3/ABCFinancial.mp3

Kris and Cody went to the same high school, went to seperate colleges, went to a Rich Dad Poor Dad seminar, and were hooked. They started immediately putting deals together, purchasing four properties in 5 months. To hear an up-and-coming story of two investors who will be very successful, tune into this episode! If you enjoyed today’s episode remember to subscribe in iTunes and leave us a review!   Best Ever Tweet: “I would go to all the community banks or call them” - Kris Kohlstedt & Cody Dover   Kristofer Kohlstedt Background: -Recent college graduate, just turned 23, retired collegiate basketball player and is a real estate investor -Purchased 4 properties, 5 units in 5 months -Acquired mentors and investors, now hunting for apartment complexes to purchase -Big advocate on the mental approach to life and creative ways to solve problems -9-5 work is at ABC Financial where I travel the country and train clients how to use our software. -Based in Little Rock, Arkansas -Best Ever Book: How to Make Money in Small Apartments   Say hi to them at:   Website: Facebook Group:   Cody Dover: -Instagram: -LinkedIn: -Facebook: -Snapchat: Dover23 -Email: Cody@journeyestateinvestments.com   Kris Kohlstedt: -Instagram: -LinkedIn: -Facebook: -Snapchat: Kris_Kohlstedt -Email: Kris@journeyestateinvestments.com Made Possible Because of Our Best Ever Sponsors:Are you looking for a way to increase your overall profits by reducing your loan payments to the bank? offers a fix-and-flip loan program that ONLY charges interest on the funds that have been disbursed, which can result in thousands of dollars in savings.Before securing financing for your next fix-and-flip project, Best Ever Listeners you must download your free white paper at to find out how Patch of Land’s fix and flip program can positively impact your investment strategy and save you money.

For episode 30 were learning about taking inspired, data-driven action based on market trends, to understand and serve the new fitness club member lifecycle. Of course, from the pulse of the industry and from many of our previous shows on the podcast, we know that the 30 to 90 day window of how we engage with both new leads and new members make all the difference in converting these customers to lifelong advocates of a brand or a club.  But with all the metrics and key performance indicators out there, what are the smart goals around monitoring, analyzing, and deciding where to spend your marketing dollars and how to best follow-up with these valuable potential new members? We explore those questions and more today with the President and CEO of InTouch Technology, Dana Milkie, to discuss optimizing club growth through technology that will provide the needed clarity in our fast-paced digital world. If you’ve been curious about understanding a new club member lifecycle and the roadmap for turning new leads and members into higher lifetime value to serve both their health and your bottom line, you’re going to want to listen all the way till the end of the show. In our Fit Six Round, Dana shares how InTouch Technology and smart club management systems are helping our industry space answer the call of the most savvy consumers we’ve ever seen in our space.  About Dana Milkie As President and CEO of InTouch Technology, Dana Milkie is responsible for driving company growth through the successful implementation of InTouch’s short and long term business strategies. Passionate about the health and fitness industry, Dana’s move to InTouch was a natural fit. Since joining the company in 2016, Dana has been committed to addressing the changing needs of the industry by expanding InTouch’s software solution including member acquisition, engagement, and retention tools.   Dana is a recognized, seasoned veteran of the fitness industry with 30 years of professional experience.  He has successfully helped both small and large businesses optimize their growth, resources and profitability strategies. As a respected and insightful representative of the industry, Dana has been interviewed and spoken extensively in industry focused publications including CBI, IHRSA, Club Solutions, Fitness Business Canada, Club Industry and many others. Prior to joining InTouch, Dana was Senior Vice President of Client Management with ABC Financial, responsible for the management of ABC’s industry leading customer portfolio. Additionally, he served as Senior Vice President of a multi-location franchise group. Outside of InTouch, Dana sits on the Board of Directors of several companies. He currently serves as the President of The Foundation for Community Betterment, a national non-profit organization, dedicated to helping individuals and organizations with immediate and critical needs. Listen To Episode 030 As Dana Uncovers What is InTouch Technology and what solution is it providing for the fitness industry How can clubs effectively analyze the lead capture data for a sound decisions via facebook, web, & others  Understanding a new club member lifecycle: a roadmap for turning a new member into a long term one Lead management: what are the best practices to be successful SMART Goals: How can clubs use their own data to tailor smart goals Understanding the core KPI pathway for revenue: text, emails, phone calls, leads, appointment, tours and sales  Understanding the MAD Process: monitor, analyze, decide   Why fear of asking to communicate with the customer on their terms exists from fitness sales staff  Why club communications must shift into consumer chosen models rather than club preferred What actions savvy clubs can take using data and best practices around new club members  Top 3 Takeaways From The Show It should come as no surprise that the days of managing appointments and lead acquisition with pen and paper are old news. Dana believes that with smart algorithms and the right central hub of data to monitor a customer’s journey (from a facebook click all the way to them taking a tour and signing up in your club) is what every club must have as we look at this ever-demanding wish list from customers.  Communicating with the members via text, email, or phone does not happen anymore in the industry space like it used to. With smart technology and the majority of members and consumers making decisions and engaging with clubs primarily through their mobile device, what separates the great clubs from the good will be learning to use technology to engage with how the member wants to talk to the club, and not how the club wants to talk to the member. Dana believes that we’ve never been in a more exciting time to work in the fitness industry. Especially when we take that 30,000 foot view to see both how technology is supporting our industry to address the rising obesity epidemic, and how smart, data-driven, technology focused clubs will inspire and motivate new potential members at their deepest needs by using the language they understand.  Power Quotes From Dana "What we see is that potential members want to be able to try the facility to see if it matches them, and they want to do it in a non-pressured way. Referral offers are very powerful via text, but we've got a ways to go in this industry to be more creative, but referrals from friends that involve passes are proving to be a great pathway."  - Dana Milkie on the Fitness + Technology Podcast "The health club business has changed to a retail consumer driven business. It never felt that way before, at least to me. It always felt like we were separate. We weren't like Target or Nordstrom, or any other retail; we didn't have to deal with consumers in the same way. Now, it seems like consumers want and expect the same thing from health clubs in the communication, the engagement, and the flexibility they get from all retailers. Consumers now want the same thing, whether they're dealing with a large retailer, or a health club, and I think that really has come on strong in the last couple years." - Dana Milkie on the Fitness + Technology Podcast Resources Mentioned From Dana InTouch Technology website InTouch Technology facebook InTouch Technology Twitter InTouch Technology YouTube Using technology for millennials MAD Process: Monitor, Analyze, Decide  Email follow up best practices: InTouch Technology Drive Mid-Month & Month End offers Through Text Messaging Improving online sales conversions with a CRM Evolution of technology About InTouch Technology FTP Episode 028 Bobby Cappuccio: Company Culture In A Digital World The new retail environment in the fitness industry "Data Is The New Oil" The 2017 FIT-C Tech Trends Report Thanks To Our Outstanding Sponsors AFTERSHOKZ has created cutting edge headphones, using bone conduction sound technology perfect for cyclists, fitness professionals, and fitness enthusiasts alike. With an open ear design focused on safety and comfort, AFTERSHOKZ is offering an exclusive bundle with a free gift for the Fitness + Technology audience. Pickup your free gift with purchase by heading over to FITC.AFTERSHOKZ.COM today.  Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com

Our special guest this week is the internationally recognised performance coach, personal trainer, author, speaker, and the man who was ranked one of the Top 100 Most Influential People in Health and Fitness, Todd Durkin!  During the show he talks about the importance of systems in your business, How to empower your team to deliver exceptional customer experiences, Why building your email list is a game changer for your business and the role of social media in building your personal brand.  Also mentioned in the show MyZone, Tribe Team Training, ABC Financial, Active Management, Fitness Quest 10, Precor, One Fit Stop, REX Roundtables.