Built To Grow

In the world of fitness business, taking action and implementing effective strategies is essential for long-term success.In this episode, Randy and Zack shed light on the critical need for gym owners to embrace change, prioritize business systems, and challenge their own habits to achieve sustainable growth.Drawing parallels between gym owners and their clients, they emphasize the importance of urgency and application of knowledge.They compare gym owners' tendencies to clients seeking instant results through fad diets or fitness gimmicks.While gym owners may be enticed by quick cash flow and short-term gains, Randy and Zach encourage them to adopt a more holistic approach.Just as clients need to commit to long-term lifestyle changes for sustained fitness, gym owners must prioritize implementing systems that lead to long-term success.Randy draws attention to the "diet starts on Monday" mentality, where clients postpone their health and fitness goals until a later date. Similarly, gym owners often delay implementing necessary changes in their businesses, hindering their progress.Tune in and unlock the key to long-term success in your gym business!Key Takeaways- Parallels between gym owners and fitness clients (01:38)- The diet starts on Monday mentality (04:59)- Take action now (09:09)- The benefits of having a business coach (16:26)- Audit your time (21:27)- Eliminate, automate, delegate (24:10)- Give yourself the same advice you give your clients (34:48)Additional Resources- Relive Every Session of the 2023 FitPro Growth Summit- Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

The recent explosion of use cases for AI has got everybody thinking and talking. In the fitness industry, there is the possible use of AI and biometrics to revolutionize how we market and attract customers.The idea is that AI can analyze biometric data from sources like camera phones, microphones, and smartwatches to determine people's responses to social media posts or advertisements.Currently, this technology is being used by organizations such as the CIA and NSA used for identifying potential threats, such as potential terrorists.However, in the future, businesses may be able to leverage this technology to segment leads based on their favorable or negative responses to specific content. This means businesses can identify leads who are highly interested, those who are gathering more information, and those who are not quality leads.It's worth noting that elements of this personalized marketing already exist.For instance, Google has been using algorithms and analytics to understand our buying habits and preferences for years. Facebook ads also leverage user profiles and buying choices to display relevant content.But the potential future of AI-driven biometric analysis takes this personalization to a whole new level, almost like reading minds.Often, gyms are desperate for any leads and focus on servicing them later. However, the power lies in assessing and attracting clients who align with your values as a business. Even without mind-reading technology, we have the ability today to focus on our avatar clients and deliver a personalized experience today.Tune in to learn more!Key Takeaways- Segmenting leads using AI (01:15)- Knowing your avatar client (07:53)- Identifying your avatar clients' interests (09:27)- You have to know who you are serving (12:54)- Every lead costs you, even those that aren't a good fit (16:23)- A systematized approach creates a consistent experience (23:43)- It doesn't take much to win (27:10)Additional Resources- Relive Every Session of the 2023 FitPro Growth Summit- Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the

In the fitness industry, it's easy to get caught up in the allure of quick money and flashy trends.Some gyms and fitness businesses resort to high-ticket sales or front-end offers to compensate for lower monthly memberships.While this might seem like a solution in the short term, it often leads to a constant scramble for new sales. Gyms have become sales-centric rather than client-centric, neglecting the delivery of services to existing clients. This approach can create a cycle of continuously chasing new sales without building a sustainable client base.Prioritizing business fundamentals and focusing on recurring revenue will lead to long-term success and stability.Consistency in revenue growth, where monthly recurring revenue exceeds base operating expenses, provides stability and peace of mind while ensuring that your business has a solid foundation and isn't constantly reliant on generating new sales to stay afloat.In this episode, Tim and Randy discuss the pitfalls of relying on high ticket sales and challenges and highlight the benefits of building a systematic, sustainable fitness business.Key Takeaways- The problem with front-end offers (01:39)- Systematically training clients at a higher ticket price (06:05)- Building a reliable and sustainable gym business (08:07)- 20-mile march consistency (12:02)- What's the end goal of your business (15:08)Additional Resources- Relive Every Session of the 2023 FitPro Growth Summit- Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

If there is one key factor that often differentiates those who achieve their goals from those who fall short, it has to be urgency.Urgency fuels action, propelling individuals to make things happen and seize opportunities.Without urgency, even the greatest ideas can wither away, leaving unrealized potential in their wake.Urgency plays a pivotal role in entrepreneurship, acting as a catalyst for success. While talent and skills are undoubtedly essential, without urgency, they can stagnate and remain untapped.Aspiring gym owners, for example, must embrace urgency to propel their businesses forward.Those who embrace urgency and consistently take action are more likely to overcome obstacles, achieve their goals, and realize their potential.In this episode, Tim and Randy delve into the significance of urgency in personal and entrepreneurial success and highlight how embracing urgency can be a game-changer in various aspects of life.Key Takeaways- Urgency - The X factor of success (01:51)- The 2 most valuable traits of an entrepreneur (02:47)- Action trumps perfection (04:03)- The biggest mistake you can make as an entrepreneur (06:28)- Make a decision and go hard (09:34)Additional Resources- Relive Every Session of the 2023 FitPro Growth Summit- Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

There are different types of fitness clients with unique motivations and expectations.One particular type is the transactional client.These individuals approach their interactions with fitness businesses from a convenience-oriented perspective, valuing ease of use over long-term commitment. They are more likely to view fitness as a service that fits into their lifestyle rather than an integral part of their routine.Transactional clients typically have limited emotional attachment to the business or service they engage with.Effectively managing transactional clients requires a different approach compared to other types of clients. In this episode, Tim and Randy aim to shed light on the transactional client, explore their characteristics, and provide insights on how to effectively engage with them to retain their business.Key Takeaways- Growth Summit replay (01:29)- Who is a transactional client (02:07)- The lifestyle client (04:01)- How to deal with a transactional client (05:02)- You can't change the marketplace (06:26)- Don't fight transactional clients (08:13)Additional Resources- Relive Every Session of the 2023 FitPro Growth Summit- Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

Today, we have an exciting episode lined up as we dive into the exhilarating recap of the recently concluded FitPro Growth Summit 2023.The event was an awe-inspiring gathering of gym owners and fitness entrepreneurs who shared their wisdom, experiences, and strategies for achieving unprecedented growth.But behind every successful event lies a multitude of details that have to come together seamlessly. This year's Summit was no different. From meticulous planning to exceptional speakers and engaging content, the Growth Summit left a lasting impact on attendees.Tune in as Tim and Randy explore the highlights, key takeaways, and behind-the-scenes details of this year's Growth Summit, a transformative experience that left a lasting impact on all attendees.Key Takeaways- How to get the Summit's replays (01:04)- The planning stage of the Growth Summit (3:03)- The attention to detail (5:35)- The biggest takeaway from the event (7:44)- What's possible in your business (9:35)- Speaker lineup at the Summit (10:18)- The power of the numbers (11:17)- Brand new class at the Iron Circle (13:49)Additional Resources- Relive Every Session of the 2023 FitPro Growth Summit- Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

In today's episode, Tim and Randy discuss the concept of an internal thermostat and its relation to personal beliefs and success.Everyone has an internal thermostat set to what they believe they deserve or what's possible in their business.Just like an air conditioner thermostat in a room kicks on and cools back a room back down to the set temperature, people may experience temporary success or improvement in their lives but eventually return to their old habits and comfort zones because their internal thermostat is set to a certain level.Most gym owners have their internal thermostats set too low. They don't believe they can achieve greater success in their business.The first step to overcoming such limiting beliefs is surrounding yourself with people who elevate your belief system, mindset, and possibilities.Feel like you need a new thermostat?Tune in to this episode for real-life examples of what's possible in your gym business!Key Takeaways- Where's your thermostat set? (01:35)- It all begins with the internal belief system (05:00)- The Roger Bannister effect (07:22)- Mindset shift for success (11:53)- Comfort is the enemy of growth (14:27)- Change the belief of what's possible (15:39)Additional Resources- Relive Every Session of the 2023 FitPro Growth Summit- Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

In fitness, client relationships can sometimes reach a point where it becomes necessary to part ways.Whether it's due to unmet expectations, a misalignment of goals, or simply not being the right fit for each other, handling client breakups with tact and integrity is crucial.By prioritizing the client's best interest and approaching the breakup with empathy and care, you can leave a lasting positive impression.This sets the stage for them to speak highly of your business, even if they didn't achieve their desired outcomes.In this episode, Tim and Randy explore the importance of leaving a positive impression even when ending a business relationship and how it can impact your reputation and future prospects.Key Takeaways- The breakup with your clients (03:07)- Perceived value vs. true value (04:43)- The value of leaving in good terms (05:40)- Is it in the client's best interest (07:12)- Do the right thing (11:16)Additional Resources- Relive Every Session of the 2023 FitPro Growth Summit- Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

The concept of high-ticket offers has gained significant attention, not only within the fitness industry but across various sectors.Many gym owners ponder whether it makes more sense to sell high-ticket products or services to supplement their regular monthly subscriptions.  The prospect of generating a large income quickly can be enticing for many gym owners, especially when they need an immediate influx of funds to cover expenses or stay afloat.The allure lies in the promise of significant revenue that high-ticket offers can bring, potentially transforming the financial outlook of a business in a short time frame. It is not uncommon for some businesses to achieve remarkable success, generating tens of thousands of dollars in a single month through high-ticket sales.However, Tim and Randy have observed a trend that gym owners often seek high-ticket solutions as a means to compensate for the shortcomings of their core business model.At its core, a sustainable gym business relies on recurring revenue exceeding its base operating expenses.Instead of constantly scrambling for new marketing strategies, challenges, and quick cash injections, a business should focus on building a strong foundation of recurring revenue.Tune in to this episode to learn more about the place of high ticket offers in your gym business and if/when to run them.Key Takeaways- The rise of high ticket offers (02:02)- Are you using high ticket offers to compensate for shortcomings? (03:56)- Gym business big advantage (06:09)- Are you charging enough? (07:57)- Monthly recurring revenue > base operating expenses (09:16)- Can you facilitate a high-ticket program? (13:56)- Do you have a business or a job? (20:00)Additional Resources- Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

Operating a gym business can be challenging, especially when cash flow becomes an issue. Many gym owners find themselves in a bind, facing financial gaps that require quick decisions.When gym owners find themselves in a tight financial spot, the pressure to make up the shortfall can be immense. Desperate to meet payroll or cover expenses, they resort to creative but short-term solutions.These solutions can include hastily selling paid-in-full memberships, creating overnight challenges, or launching nutrition programs to generate immediate revenue.While these strategies may help in the short term, they often create larger problems and hinder long-term business sustainability.A key aspect of avoiding desperate decisions is implementing forecasting and focusing on monthly recurring revenue (MRR). Gym owners need to plan ahead and ensure that their MRR consistently exceeds their operating expenses.In this episode, Tim and Randy address the importance of foresight, disciplined actions, and focusing on sustainable growth to avoid falling into the cycle of desperate decision-making.Key Takeaways- Cash flow challenges in a gym (00:27)- Avoiding cash flow emergencies (03:14)- Forecasting ahead in your business (04:30)- You have to play the long game (08:21)- Slow, steady growth for long-term success (10:07)- Don't compromise your business (14:34)Additional Resources- Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

At the core of a gym's delivery system lies its programming. Programming encompasses the workouts and training methods offered to clients.Traditionally, gym owners left the programming responsibilities to individual coaches, resulting in inconsistent client experiences.However, recent insights have shed light on the need for gyms to take control of their programming to ensure a consistent, high-quality experience for all clients.A well-designed delivery system creates a remarkable customer experience.In this episode, Tim and Zach uncover the secret element that most gyms overlook—the importance of an effective delivery system in ensuring consistent results and great client experience.Join Tim and Zach as they delve into the world of semi-private programming, client experience, how gyms can differentiate themselves in a competitive industry, and what we have been doing behind the scenes!Key Takeaways- What is the delivery system in your gym (00:58)- Fitness programming from a business perspective (03:20)- The concept of muscle confusion and branding around it (10:22)- Concept, tangle product and experience (11:19)- The Movement Matrix – our concept for semi-private programming (16:42)- How to beat your competition (20:52)Additional Resources- Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

As a gym owner, you must have seriously thought about what lies ahead in the next years of your life. Is the gym business the vehicle that will carry you through to retirement, or is it a vehicle to open up other opportunities?This is a point many gym owners struggle with, especially when they are no longer having to put out fires constantly. When the systems are dialed in and things aren't too tough.A few years ago, Tim found himself at a crossroads, wondering what's next.The gym was doing well, providing a good lifestyle, but deep down, he knew there was more to explore.He looked around the industry, searching for groups of gym owners who were playing at a higher level and were asking the same questions. To his surprise, such a group didn't exist, and he knew he had to create one.That's how the Iron Circle was born back in 2019.The Iron Circle is a community of high achievers, gym owners who are hungry for more, who constantly ask themselves, "What's next?"They've reached a level where their gyms are running smoothly, and they've started exploring new avenues—expanding their fitness empire, venturing into other businesses, making investments, and more.The possibilities are endless.Key Takeaways- History of the FitPro Growth Summit (00:23)- Tim's story (02:07)- What's next for gym owners (03:43)- Is the gym business your final career (10:45)- We help gym owners win (11:38)Additional Resources- Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

Having a website is crucial to the success of your fitness business.A well-designed website plays a vital role in establishing credibility, attracting potential customers, and ultimately growing your fitness business.In fact, a staggering 83% of consumers refuse to do business with a business that lacks a public-facing website. With such a high percentage, it's clear that neglecting to create a website is a detrimental mistake.But not all websites are created equal.Some go further than looking pretty and play a huge role in bringing in leads and driving the conversion of these leads.Tune in to this episode to learn more about optimizing your website for SEO and conversions.Key Takeaways- Why you MUST have a website for your business (00:59)- Optimizing your website for conversions (03:19)- Website conversion analytics (07:52)- SEO for your website (10:36)- Inbound organic website links (14:49)Additional Resources- Get Started with Website Optimization: 97display.com/profit- Grab your tickets for the 2023 FitPro Growth Summit  - Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

In the competitive fitness business landscape, standing out from the crowd is essential for success. One powerful tool that can set you apart from the competition is a unique mechanism.A unique mechanism is a distinct aspect of your business that sets you apart and offers a competitive advantage. It involves creating proprietary elements or using specific nomenclature to differentiate yourself from others in the market.The primary purpose of a unique mechanism is to position your business strategically. It serves as the driving force behind your clients' results when engaging with your products or services.When Orangetheory burst onto the fitness scene, they introduced the concept of the "orange zone," a proprietary system that targeted fat-burning and optimized workout efficiency. This marketing strategy won them many clients.But a recent ad may suggest they are trying a different approach.In this episode, Tim and Randy delve into the concept of a unique mechanism and explore how a well-crafted strategy can elevate your business and captivate your target audience.Key Takeaways- Unique mechanism marketing strategies (01:51)- The Orange Zone for fat loss (02:58)- Is Orangetheory really stepping away from HIIT? (04:09)- What do clients want (08:11)- How to market yourself differently (11:42)- What's your proprietary formula? (12:31)Additional Resources- Grab your tickets for the 2023 FitPro Growth Summit  - Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

As a gym owner, your No.1 priority is to remove yourself from your business's operations.Your ultimate dream is to create a thriving business that doesn't solely rely on you. You want a system that hums along smoothly, even in your absence. You want a team, systems, and processes that can function independently.That way, you can focus on the big picture stuff and perhaps even take a vacation without worrying about your gym falling apart in your absence.But removing yourself isn't easy. Many gym owners desire to do it but don't know how or when to do it. Others don't know what to do with the time they free up.In today's episode, Tim and Randy lay a plan on how you can replace yourself from the operations and where to spend your time as a business owner.Key Takeaways- The No. 1 goal of most gym owners (00:55)- When to remove yourself from the gym (03:44)- Where a gym owner's focus should be (07:43)- Your job as a business owner (11:18)- Eliminate, automate, delegate (13:47)Additional Resources- Grab your tickets for the 2023 FitPro Growth Summit  - Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

In the realm of gym ownership, there exists a silent struggle that inhibits many from reaching their full potential.It's a fear that prevents them from taking action to grow their businesses and propel them to new heights. This fear, rooted in ignorance and a reluctance to seek assistance, is the highest form of self-limitation.Gym owners who shy away from seeking help often find themselves trapped in a cycle of stagnation.They forego the opportunity to acquire knowledge and insights that could revolutionize their business.Just as clients who are initially hesitant to step foot in a gym due to concerns about their physical condition, gym owners fear exposing their businesses' flaws and vulnerabilities.However, it is vital to recognize that seeking help is not an admission of failure or incompetence but a testament to one's commitment to growth and improvement.In this episode, Tim and Randy explore the detrimental consequences of such inaction and shed light on the transformative power of embracing coaching and other opportunities to grow your businesses.Key Takeaways- ProFit Gym Owners Awards (00:39)- FitPro Growth Summit update (04:16)- The diet starts on Monday (07:31)- Pursue opportunities for growth (09:57)- Why a gym owner might be hesitant to seek help (11:17)- Your growth will cost time and money (13:05)- Rattle the chain (14:53)Additional Resources- Grab your tickets for the 2023 FitPro Growth Summit  - Apply For Your Profit Milestone Award - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

As a gym owner, one crucial aspect of running a successful fitness business is determining how to pay your staff.It's a topic that often sparks debates and raises questions about what is fair and sustainable for both the business and its employees.In today's episode, Tim and Randy delve into this topic based on a question on the Business Talk with Fitness Professional Facebook group.The query focused on what to do if clients fail to show up for scheduled sessions and whether coaches should still receive payment in such cases.The simple answer is you should always pay your coaches no matter the situation with the clients.But there's more to this question, including how to structure your pay periods, other benefits to offer your coaches, and much more. Tune in!Key Takeaways- You always pay your coach (02:03)- The roles and responsibilities of a trainer (05:45)- Coaches compensation and benefits (10:53)- The downsides of a split shift (12:50)- The best pay period for a gym business (15:04)Additional Resources- Grab your tickets for the 2023 FitPro Growth Summit  use code Growth23 - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Tim and Randy discuss a concerning trend they have observed among many gym owners. So many people want the easy way out when it comes to running their businessThis is based on Tim's post on the Business Talk with Fitness Professional Facebook Group offering a ChatGPT script that would generate 50 clients a month with just 14 minutes of work per week and the overwhelming response it received.Many gym owners wanted the script to copy and paste into their marketing plays for quick success.This is even more ironic, given that, as gym owners and coaches, we often advise our clients against similar shortcuts regarding their fitness goals.Your business is no different. There are no magic bullets or secret potions that can instantly lead to success in the fitness industry. Like success in fitness itself, success in the fitness industry requires hard work, consistency, and dedication to the right principles.Tune in to this episode for a reality check on what it takes to succeed as a gym owner and what to focus on.Key Takeaways- ChatGPT script to bring in clients? (02:06)- There's no shortcut to success in the fitness industry (04:55)- Copy and paste tactics won't grow your business (08:01)- Protect your reputation as a gym owner (11:45)- Don't burn down your market (12:39)Additional Resources- Grab your tickets for the 2023 FitPro Growth Summit  use code Growth23 - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

In the fitness industry, trial offers are a popular marketing strategy to attract and retain new clients.As a gym owner, it's important to understand the different types of trials and front-end offers you can use to attract new members.Trials are essentially trial memberships for a shorter period of time, but it should be the same delivery system a regular member would receive. Front-end offers, or challenges are not the same as trials, as these are standalone programs with different delivery systems.In this episode, Tim and Randy explore 4 different types of trial offers and their pros and cons.The first type is the free trial, a common marketing strategy many gyms use. This type of trial can bring in many people, but the major con is that there is no skin in the game for the potential clients, which can lead to them not taking the trial seriously or not being committed to becoming long-term members.Tune in to learn more about the other type of trials and which one we recommend for your gym!Key Takeaways- What is a trial membership (02:31)- Trials vs. challenges (02:50)- The free trial (04:12)- The paid upfront converted at the back trial (05:46)- The Netflix trial (08:02)- The 2-week guarantee (10:40)Additional Resources- Learn more about our Brand New Coaching Program for Gym Owners- Grab your tickets for the 2023 FitPro Growth Summit  use code Growth23 - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

Hey gym owners, are you tired of hitting a growth ceiling in your business? Well, you're not alone. In today's episode, Tim and Randy talk about the infamous "glass ceiling" in the fitness industry and how to break through it.In the context of a fitness business, a glass ceiling refers to hitting a cap on the number of members you can attract or a plateau in your revenue growth.So why does this happen?Well, there are a few reasons, with the biggest one being attrition. No matter how great your gym is, you're going to lose members over time. Whatever the reason, attrition is a fact of life in the fitness industry. And the more members you have, the more you'll lose.So, how do you break through the glass ceiling?Tune in to this episode as Tim and Randy take you through the math of running different fitness models and how to break the glass ceiling to experience growth!Key Takeaways- Growth Summit speaker lineup (00:39)- The glass ceiling in specific fitness models (03:41)- The attrition problem in a fitness business (05:16)- Outspend your attrition to get ahead (07:26)- More is not always better (11:30)- The semi-private model numbers (12:11)- Semi-Private Pro delivery system (19:43)Additional Resources- Learn more about our Brand New Coaching Program for Gym Owners- Grab your tickets for the 2023 FitPro Growth Summit  use code Growth23 - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Tim and Randy are joined by Trevor Wittwer, one of the speakers and vendors at the upcoming FitPro Growth Summit.He is a former professional basketball player and a gym owner, but he is best known as the founder and CEO of Coach Catalyst, an accountability and communication platform that allows coaches to scale their business without losing the personal touch.Coach Catalyst App helps gym owners coach their clients during the hours when they are not in the gym for better results. This, in turn, helps with better retention and more profits.Trevor also shares some nuggets to grow your business as a gym owner and a sneak peek of what he will be talking about at the summit.Tune in!Key Takeaways- Trevor Wittwer's background and story (01:54)- The worst feeling as a coach (05:47)- Buying an existing gym vs. starting a new one (07:39)- Location is the No.1 driver of growth (09:23)- Coach Catalyst app (11:06)- Streamlining the gym onboarding process (16:06)- Levers of growth in a fitness business (22:38)Additional Resources- Connect with Trevor Wittwer---- Learn more about our Brand New Coaching Program for Gym Owners- Grab your tickets for the 2023 FitPro Growth Summit  - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group - Jump on a call with Randy---If you haven't already, please rate and review the podcast on Apple Podcasts!

In an industry where competition is fierce, such as the fitness industry, it can be challenging to stand out from the crowd.However, one area where gyms can differentiate themselves is through exceptional customer service.In this episode, Tim and Randy are joined by Hank Ebeling, who brings a unique perspective on customer service in our industry.He has authored a book, "Crushing the Competition with Service," which stresses the importance of viewing customer service as a competitive advantage.This approach emphasizes the importance of having strong leadership in place, implementing effective systems to support service delivery, and developing a range of strategies to surprise and delight customers.Hank also highlights the importance of intentionality and consistently seeking out opportunities to deliver and show our customers that we care about them through exceptional customer service.Tune in and discover some simple ways to delight your clients and deliver exceptional customer service!Key Takeaways- Crushing the competition with service (05:15)- Surprise and delight tactic (10:34)- Building a relationship with your clients (12:06)- Creating a culture of service in your gum (15:25)- FORD framework for knowing your clients (24:24)- People first culture (27:16)Additional Resources- Book a call to learn if Hank's SUPERHERO SERVICE, SUPER PROFITS course is the right fit for you:  calendly.com/hankebeling/30min- Link for Hank's free SUPERHERO CUSTOMER SERVICE: 13 POINT CHECKLIST https://hankebeling.com/free-checklistHank's Social Media:- Facebook: @hankebelingiv- Instagram: @hankebeling- LinkedIn @hankebeling----- Learn more about our Brand New Coaching Program for Gym Owners- Grab your tickets for the 2023 FitPro Growth Summit  - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, we are honored to have a special guest with us today, Mr. Ben Newman. He is a performance coach, international speaker, and bestselling author who works with clients from Fortune 500 companies and various sports organizations, such as NFL, PGA, and NBA.He has authored the number one bestseller, "Uncommon Leadership," also featured in Wall Street Journal and USA Today.Apart from being a renowned speaker and author, he is also a performance coach for several football and basketball programs, including Michigan State University, Alabama Crimson Tide, and the Kansas State football team.He has also worked with players from the last six Super Bowl championship teams. Mr. Newman's impressive resume speaks volumes about his expertise and achievements in the field of performance coaching.He will be one of the keynote speakers at the upcoming FiPro Growth Summit in Scottsdale, Arizona, from June 8-10th, 2023.Ben Newman teaches various strategies and techniques to help individuals and organizations improve their performance and achieve their goals.He teases some of his powerful techniques in this episode and what to expect at the FitPro Growth Summit.Tune in!Key Takeaways- Ben Newman's impressive resume (00:40)- Standards over feelings (03:49)- The importance of the 'burn' (05:39)- Fall in love with the work, not the result (09:45)- The seduction of success (12:23)- Why we all need a coach (14:16)- You got to find a way (21:53)Additional Resources- Learn more about our Brand New Coaching Program for Gym Owners- Grab your tickets for the 2023 FitPro Growth Summit  - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

As a gym owner, you understand the importance of a well-rounded fitness program to your clients, but the fitness industry has evolved, and clients are demanding much more than a workout.To achieve the desired results for our clients, we need to support them with nutrition coaching and accountability.Many gym owners don't have a well-structured nutrition program in their facilities. They may have some informal conversation on the side about the role of nutrition, but that won't get our clients the results they need.In this episode, Tim and Randy are joined by Nicole Aucoin, founder of Healthy Steps Nutrition, CrossFit HSN, and HSN Mentoring.She will be speaking at the PreCON at the FitPro Growth Summit. She believes something as fundamental as nutrition shouldn't be complicated, which is why she focuses on a simple, habit-based approach when working with clients.She helps gym owners develop nutrition programs that help clients see faster and more sustainable results while increasing revenue streams and driving client retention.Tune in to this episode for a sneak peek of what Nicole will be talking about at the FitPro Growth Summit PreCON!Key Takeaways- Nicole Aucoin's background and programs for gym owners (01:56)- Long-term strategies for a nutrition program in a gym (08:00)- Mindset and mental health support for fitness clients (09:46)- Why gym owners need to embrace more than fitness (14:33)- How to find a good nutrition coach (20:01)Additional ResourcesConnect with Nicole Aucoin- Instagram- WebsiteAdditional Resources- Learn more about our Brand New Coaching Program for Gym Owners- Grab your tickets for the 2023 FitPro Growth Summit  - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

Today on the episode, we have Scott Carpenter, founder of several gyms in the local Scottsdale market and a member of the Iron Circle Mastermind. He also runs a coaching program for gym owners. Scott's gyms are just a few miles from Tim's gym, and he is someone we would consider a competitor. But as you probably know, we don't look it that way. We have an abundance mindset and believe there's plenty to go around.In business and more so in the fitness industry, there's a lot of value in collaborating and learning from each other.You are more likely to find success when you are exchanging ideas with your peers in the industry rather than going it all alone.Tune in to this interesting conversation as Tim, Randy, and Scott talk all things fitness business.Key Takeaways- Meet Scott Carpenter (00:26)- Developing an abundance mindset (02:05)- Collaboration and learning from each other (05:35)- You don't know what you don't know (09:06)- Front-end high ticket offers (09:49)- Selling fitness vs. selling a result (15:17)- Selling accountability to our clients (17:35)- The role of lifestyle clients in a gym (23:23)- Dont create bad clients with low pricing (31:42)Additional ResourcesConnect with Scott Carpenter - Instagram- WebsiteAdditional Resources- Learn more about our Brand New Coaching Program for Gym Owners- Grab your tickets for the 2023 FitPro Growth Summit  - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts! 

There is no doubt that gym owners are among the most hard-working entrepreneurs you'll ever come across. The fitness industry is a very tough industry to be in for many reasons.Your success as a gym owner will be determined by the decisions you make, the actions you take, and the people you surround yourself with.  When you surround yourself with the right people, your belief in what's possible improves, and you start seeing new opportunities to grow your business.Unfortunately, some gym owners are just out there on their own, which can be a tough place if you want to succeed in this industry.One of the biggest challenges for gym owners is taking action. It's easy to get stuck in a rut and hope for the best, but that won't get you very far.You must be willing to step out of your comfort zone, take risks and try new strategies to see growth in your business.In this episode, Tim and Randy discuss the cost of inactivity to gym owners and what they need to do to succeed.Tune in!Key Takeaways- Surround yourself with the right people (02:29)- The thermostat of life (05:12)- How to succeed as a gym owner (14:07)- Relinquish your need for control (17:52)- Growth or delay (20:47)- The cost of inactivity (22:38)Additional Resources- Learn more about our Brand New Coaching Program for Gym Owners- Grab your tickets for the 2023 FitPro Growth Summit  - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

As the economy faces turmoil due to inflation, rising interest rates, and the devaluing of the dollar, gyms and fitness businesses are not exempt from the effects of the impending recession.Despite the challenges posed by the current economic situation, gym owners who prepare to compete will thrive even during economic hardship.And the only way to do this is not to reduce your marketing spending out of fear. With the right marketing strategies, fitness businesses can attract new clients and retain existing ones.In this episode, Tim and Randy explore some strategies gym owners can adopt in the current economic times to compete and thrive despite the chaos.Tune in.Key Takeaways- 2023 FitPro Growth Summit update (00:43)- The impact of a recession (01:42)- Prepare to go to war (03:41)- The power of marketing in a recession (07:02)- The math of marketing (09:52)- What is your return on ad spend (12:46)- It's time to attack and compete (14:51)Additional Resources- Learn more about our Brand New Coaching Program for Gym Owners- Grab your tickets for the 2023 FitPro Growth Summit  - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

Gym ownership requires more than a love for fitness and a passion for training others. It's a challenging, multifaceted business that necessitates the acquisition of various skills.The skills required to run a successful gym extend beyond fitness and personal training, and in this episode, Tim and Randy explore some of the essential skills that gym owners must learn.Marketing and advertising are perhaps the most important skills a gym owner should acquire as soon as they start a gym business.Knowing how to create and execute a marketing plan, both online and offline, can help attract and retain members.A good understanding of social media advertising can help gym owners create targeted campaigns that resonate with their audience.But this is just one of the many skills you need to learn to be a successful gym owner. Tune in for more!Key Takeaways- The biggest skill set a gym owner can learn (02:53)- Why gym owners are the most skill-dense entrepreneurs (04:33)- The power of automation (06:08)- Marketing skills for gym owners (08:12)- Get your time back (15:41)Additional Resources- Learn more about our Brand New Coaching Program for Gym Owners- Grab your tickets for the 2023 FitPro Growth Summit  - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

Gym appointment cancellations can be a headache for gym owners. As a gym owner, you want to provide your customers with the best possible experience. However, cancellations are an inevitable part of running a business.An appointment cancellation policy is a set of rules that dictate how a gym member can cancel their membership. The policy outlines the conditions that must be met to cancel a membership, the process for cancellation, and any associated fees or penalties.A well-designed cancellation policy can not only make the process easier for customers but can also help protect your business interests.A simple cancellation policy that is well articulated to your clients reduces the likelihood of disputes and ensures that everyone is on the same page.But we all know that this is easier said than done.Tune in to this episode as Tim and Randy explain what a successful appointment cancellation policy looks like and how to implement one in your gym.Key Takeaways- FitPro Growth Summit update (00:43)- Do you have a cancellation policy (02:27)- What is a no-show policy (06:09)- Holding your clients accountable (08:13)- Articulating your gym policies to clients (11:28)Additional Resources- Learn more about our Brand New Coaching Program for Gym Owners- Grab your tickets for the 2023 FitPro Growth Summit  - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

We just wrapped up quarter one in the fitness industry, and while it typically brings in a lot of new customers due to New Year's resolutions, by March, some of those customers may have already fallen off.It's time to go back and assess your P&L numbers. Take a keen look at all your expenses and get rid of those you no longer needTake the time to review your subscriptions and see which ones you're not using. Those things add up over time, even if it's just $100 a month.It's also important to assess your KPIs and margins to help you plan for Q2 and the rest of the year. Don't just admire the data — you have to take action on it.Key Takeaways- Time to review Q1 numbers (01:25)- Look at your expense lines (02:06)- Eliminate wasted expenses (02:45)- Step up to the plate for Q2 (03:20)Additional Resources- Webinar link: https://us02web.zoom.us/webinar/register/WN_7mAdf7noTUepTnyvS3VcIw?inf_contact_key=2b6c88b24d34e87488276b75706b6ff2cc0558ed5d4c28cbfab114022b1ec50dPasscode: BestYear2023!----- Learn more about our Brand New Coaching Program for Gym Owners- Grab your tickets for the 2023 FitPro Growth Summit  - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

Gyms are both incredibly rewarding and difficult businesses to run. On the one hand, they offer the chance to make a great living from something you are passionate about and help people stay active and healthy. On the other hand, running a gym successfully as a business is an incredibly difficult thing to do.Most gym owners spend their time fighting fires in their gyms on a daily basis. They are fully immersed in the operations of their gyms.This is not what you should be doing as a gym owner.A proper business should run independently of the owner and generate enough cash flow for the owner to invest in other things.To do this, you must first understand your goal as a gym owner and what you want from your business.Tim and Randy believe the goal should be improving your cash flow to a point where it exceeds your monthly expenses, then increasing the owner benefit.Key Takeaways- The million-dollar model – our new coaching program (00:37)- What is owner benefit (03:13)- Cash-out vs. cash flow (05:47)- What is your goal as a gym owner (07:43)- How to get out of the day-to-day operations (09:32)- Why a gym business is difficult (12:01)Additional Resources- Webinar link: https://us02web.zoom.us/webinar/register/WN_7mAdf7noTUepTnyvS3VcIw?inf_contact_key=2b6c88b24d34e87488276b75706b6ff2cc0558ed5d4c28cbfab114022b1ec50dPasscode: BestYear2023!----- Learn more about our Brand New Coaching Program for Gym Owners- Grab your tickets for the 2023 FitPro Growth Summit  - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

Every gym owner should be getting and reviewing their P&Ls regularly to gauge the status of their business.A P&L statement is a financial statement that summarizes a business's income and expenses for a given period. It can be monthly, quarterly, or yearly.It includes revenue from memberships and products, operating expenses, and non-operating income. Understanding the numbers on the P&L can help gym owners more accurately assess the financial health of their business.It's rare in the gym business to see any gym owner share their P&Ls, but in this episode, Tim and Randy do exactly that.The proof of the pudding is in the eating - The reason for sharing the P&L is to show gym owners that what they teach here in the podcast and in the coaching programs is actually something that is happening.Tune in to hear about the P&L numbers from Tim's gym and how to build a million-dollar gym business!Key Takeaways- The importance of reviewing your P&L (00:43)- The average profit of a gym (02:41)- Keep the main thing the main thing (05:06)- The profit of the pudding is in the eating (12:24)- Our new million-dollar coaching program (14:07)- The biggest problem gym owners face (16:54)- How to make more profit (17:42)Additional Resources- Webinar link: https://us02web.zoom.us/webinar/register/WN_7mAdf7noTUepTnyvS3VcIw?inf_contact_key=2b6c88b24d34e87488276b75706b6ff2cc0558ed5d4c28cbfab114022b1ec50dPasscode: BestYear2023!----- Learn more about our Business Accelerator Coaching Program for Gym Owners  - Grab your tickets for the 2023 FitPro Growth Summit  - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Tim and Randy are joined by Zach Columbia to discuss an interesting observation from fitness clients.The better results you get them, the less likely they will stay with you.What does this mean?Clients search us out because they are in some form of pain. They might be overweight, out of shape, have low energy levels, etc.This motivates them to show up for a consultation, which can be uncomfortable and intimidating, and sign up for our services.Once they give their credit card, their pain level decreases since they have taken action. With each workout, their pain level decreases further, and they start to see results, bringing down the value they place on our services.The better the results, the less they need us.... because they are no longer in pain, making them less motivated and less likely to stay.This is the opposite of what many gym owners think and expect of their clients, but it happens.So, how should you go about it?Tune in to learn more!Key Takeaways- FitPro Growth Summit update (00:26)- Why clients leave (02:31)- The argument for annual contracts (05:51)- The lifestyle client goals (09:55)- Who is the ideal fitness client (11:10)- Creating a client's journey that will keep them motivated (15:34)- How to target lifestyle fitness clients to your gym (21:06)Additional Resources- Learn more about our Business Accelerator Coaching Program for Gym Owners  - Grab your tickets for the 2023 FitPro Growth Summit  - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

You've heard Tim and Randy talk about the Iron Circle numerous times. It is a mastermind of gym owners who are doing well in the business but are looking for more.It is designed to allow gym owners to not only come together to share ideas and successes but also to learn from each other and discover new ways to grow their businesses and other aspects of their lives.Iron circle members recently grouped together for an event in Orlando, Florida, and it was epic.Tim and Randy describe how it all went down in this episode and some of the reasons why you should join this group. But you have to qualify!Tune in to learn more.Key Takeaways- What is the Iron Circle (01:16)- How to qualify for the Iron Circle (03:47)- The Iron Circle is much more than business (04:29)- Recap of the Orlando event (07:41)- Guest speaker at the Iron Circle event (09:28)- Solving major problems with the help of your peers (12:54)Additional Resources- Learn more about our Business Accelerator Coaching Program for Gym Owners  - Grab your tickets for the 2023 FitPro Growth Summit  - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

The exit plan of an independently owned gym business is seldom a big windfall of cash.There we said it.It might come as a surprise to you, but the gym business is not a cashout type of business. There will be a few cases here and there, but this is not something you can bank on for your retirement.Most of the people who are successful in this business understand that a gym is a cash flow business.This means that you create enough cash flows in your business to cover the base operating expenses, then have some excess which you can reinvest in other areas to build wealth.How do you ensure your business is generating excess cash flow?Tune in to find out!Key Takeaways- Gym business is a cash flow play (02:37)- What's your game plan as a gym owner (04:44)- Knowing the end goal of your business (07:51)- Systematize your business (13:11)- Make your recurring revenue greater than base expenses (15:43)Additional Resources- Learn more about our Business Accelerator Coaching Program for Gym Owners  - Grab your tickets for the 2023 FitPro Growth Summit  - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

Are you ready for some tough love? Because that's exactly what Tim and Randy are bringing you today.The point of this episode is simple. The fitness business is hard, there's no denying it. But if you want to succeed, you've got to be willing to go all in.If you're not willing to put in the work, then get the hell out now and do something else. Because this game is not for the faint-hearted.But here's the thing: it's not as difficult as it needs to be when you know where your time and attention need to be spent. You can win this game, there's no doubt about it, but you need the right mindset and the right strategies.Tune in to this episode for some tough love on what it takes to succeed as a gym owner!Key Takeaways- Fitness growth summit update (00:29)- Why there's resistance to raising rates in fitness (04:28)- The value of fitness services (08:08)- The gym business is not a hobby (09:17)- Go all in to change your life (17:51)- The playbook of gym business success (18:15)Additional Resources- Learn more about our Business Accelerator Coaching Program for Gym Owners  - Grab your tickets for the 2023 FitPro Growth Summit  - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

Many gym owners are on the search for the next big thing that will massively change their business. They are looking for a big marketing campaign or the next big challenge that will massively transform their business.But this is not usually the case. Small changes in how you run your business will make all the difference. These little things have the greatest opportunity to stabilize your business.And there's no better place to start than at your financials. At the core of a lot of gym owner stress is managing cash flow and paying all your bills as they become due.In this episode, Tim and Randy share some simple tweaks that will make a big difference in your cash flow cycles and greatly lower your stress.Tune inKey Takeaways- Shift to twice-a-month payrolls (02:58)- Weekly vs. monthly billings (06:00)- Stabilize your business (08:19)- How to reduce financial stresses (10:13)- It's the small things that make the difference (15:20)Additional Resources- Learn more about our Business Accelerator Coaching Program for Gym Owners  - Grab your tickets for the 2023 FitPro Growth Summit  - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

A lot of gym owners have some sort of background in sports. Maybe that was the catalyst for opening a gym and getting into the fitness industry.Some even decide to set up their gyms as sports performance training facilities to train athletes and youth sports and mold those kids into better athletes.While this would definitely be exciting and fun, this business model has numerous challenges.For one, youth performance facilities are unsustainable due to their seasonal nature. You'll always be scrambling for adult fitness clients during the offseason. What this then means is that you don't have an identity for your business.But this is not the only challenge…tune in as Tim and Randy dissect this model in this episode.Key Takeaways- Growth Summit update (00:26)- The good and bad of a sports training model (01:49)- Creating your business identity (04:04)- The difficulty of marketing a sports facility (06:08)- Select your piece of the pie (09:56)Additional Resources- Learn more about our Business Accelerator Coaching Program for Gym Owners  - Grab your tickets for the 2023 FitPro Growth Summit  - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

Are you a gym owner who feels like you're not living up to your potential in your business? Do you feel like something is holding you back, but you're not quite sure what it is?It's time to stop wondering and start taking action.You have to take complete responsibility for the success or failure of your business.You have to be proactive in how you spend your time on the business to ultimately achieve your goals. Without a clear plan for how to run your gym, you'll be stuck putting out fires all day long.Knowing the difference between being self-employed and being a business owner is key to making your life easier as a gym owner. To become a business owner, you have to have good systems and clear processes and run them consistently. That's what a business is all about.In this episode, Tim and Randy outline what is holding you back from succeeding in your gym business and what to do about it.Key Takeaways- Why you aren't living up to your potential (01:30)- Take complete responsibility for your business (02:41)- Run the play (06:39)- Do you have the right people in the right seats? (09:22)- What do you want with your business? (11:17)- Be proactive with your time, not reactive (14:55)- Surround yourself with the right people (17:01)Additional Resources- Learn more about our Business Accelerator Coaching Program for Gym Owners  - Grab your tickets for the 2023 FitPro Growth Summit  - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

If you find yourself in a position where revenues in your gym business have stagnated month over month and year after year, something has to change.You probably need a paid ads strategy to force growth.As Tim and Randy have said many times in this podcast, you need multiple poles in the water to catch fitness clients in the marketplace.Paid advertising, without a doubt, is the only predictable method of generating leads on demand.In this episode, Tim and Randy share how to run a successful paid ads marketing strategy in your gym. Listen in!Key Takeaways- The only predictable method of generating leads (02:46)- Can referrals sustain a business? (05:29)- Finding and scaling winning campaigns (07:53)- Forced split test in FB ads (10:29)- Control the messaging in your marketing (13:13)- Working with an ad agency (15:47)Additional Resources- Learn more about our Business Accelerator Coaching Program for Gym Owners  - Grab your tickets for the 2023 FitPro Growth Summit  - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

Reoccurring monthly revenue is one of the best things about a fitness business, especially when you build it up to a number much higher than your base operating expenses.When you are at this point, your life changes. You don't have to worry about covering upcoming expenses. You just focus on growth.This is actually the ethos of the Business Accelerator Coaching Program for Gym Owners.Unfortunately, not many gym owners are in this position. Some are living paycheck to paycheck in their business, constantly worrying if they'll be able to meet their monthly base expenses. They are essentially coming from behind every month.This is very tough and causes a lot of stress to these gym owners as they have to make extra sales to keep the lights on every month.For 2023, Tim and Randy want your only goal to be growing your gym business to a point where before even the month starts, you know that you have the revenue coming in to cover ALL your monthly expenses without having to make extra sales. Here's how to do it….Key Takeaways- The best thing about a fitness business (01:17)- The stress of living paycheck to paycheck (03:07)- How to get clarity on your vision (04:05)- Increase your retention to increase your reoccurring revenue (05:31)- The cash flow game (08:55) Additional Resources- Learn more about our Business Accelerator Coaching Program for Gym Owners  - Grab your tickets for the 2023 FitPro Growth Summit  - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

There are some gym owners out there who still think that there is some kind of magic marketing hook or photo that will bring them all these high-quality clients, and they'll end up making a lot of money.That's the wrong way to think about it. We are well past that type of homerun marketing that worked many years ago.These types of marketing campaigns might lead to a high volume of leads but not the quality you might be looking for.You'd rather have a lower but higher-quality lead flow with a higher purchasing intent.How do you ensure this?Tim and Randy reveal how you can take the guesswork out of your marketing and ensure your marketing produces a return on your marketing spend (ROI).Tune in!Key Takeaways- Volume of leads vs. quality of leads (02:40)- Marketing is a process, not one thing (04:36)- How to test your marketing (09:31)?- The marketing metric that really matters (14:40)- The problem with running challenges (18:02)- Creating a long-term sustainable business (23:55)Additional Resources - The Math of Marketing - Learn more about our Business Accelerator Coaching Program for Gym Owners  - Grab your tickets for the 2023 FitPro Growth Summit  - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

We've all experienced a situation where a prospect books a consultation at the gym and fails to show up. As frustrating as that can be, it's important to interrogate the reasons why some people just dont show up.Forgot about the flimsy reasons you might have heard…. some will even say they forgot the appointment.Tim and Randy believe the main reason why they don't show up is a loss of motivation between booking the appointment and the appointment time. They've lost their mojo or their excitement for starting a fitness program.What can you do about it as a gym owner?Listen in for some pro tips on how to get your prospects to show up for their consultations.Key Takeaways- Why are people not showing up for the consultation (03:47)- Meeting your prospects where they're at (05:40)- Lowering your prospect's anxiety about starting a fitness program (07:37)- Call your prospect before the appointment (08:40)- Pro-tip to get rid of prospect's excuses (11:05)- Learn how to get clients into your four falls (16:41)Additional Resources- Learn more about our Business Accelerator Coaching Program for Gym Owners  - Grab your tickets for the 2023 FitPro Growth Summit  - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

There are several reasons why you might not be charging enough for your services in your gym business.But the primary reason is that clients can't differentiate what you offer from your competition, so they just go to the cheapest.Your deliverable in your gym must look, smell and feel different from the others if you are to charge enough for your services.And always remember, we are not selling a workout or a nutrition plan. These are freely available. We are selling health, longevity, self-confidence, etc.These are priceless things that clients are ready to pay whatever you are charging for, provided you have something unique deliverable that will get them to these priceless end results.How do you go about this? Tune in to learn more.Key Takeaways- 2023 FitPro Growth Summit Announcement (00:47)- How different is your deliverable (03:39)- What are your clients paying you for (04:59)- We are not selling workouts (06:11)- Don't even look at your competitors (09:07)- Creative vs. competitive mindsets (10:02)- Look internally, not externally (11:59)Additional Resources- Learn more about our Business Accelerator Coaching Program for Gym Owners  - Grab your tickets for the 2023 FitPro Growth Summit  - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

Today we hit a very proud milestone for the podcast. We are at episode 400.We are grateful for all gym owners who tune in twice a week to listen to Tim and Randy as they help you win this fitness business game. Thank you for all the feedback, reviews, and social media posts. We appreciate you.To celebrate this milestone, we polled members in the Business Talk with Fitness Professionals Facebook Group to what they wanted to hear us talk about on this episode.Most of you said they wanted to hear us talk about how a gym owner can remove themselves from the day-to-day operations of the gym.If we use the Cash flow quadrant, most gym owners want to get from the self-employed quadrant to the business owner quadrant.Tim and Randy share some tips on how you can become a business owner and get to do more with your time.Tune in.Key Takeaways- The Cash Flow Quadrant (02:09)- Self-employed vs. business owner (06:13)- The role of an entrepreneur (14:07)- SOP, processes, and systems in a business (16:13)- Eliminate, delegate, automate (19:59)- Success is disguised as hard work (27:37)Additional Resources- Clockwork: Design Your Business to Run Itself by Mike Michalowicz- Rich Dad's CASHFLOW Quadrant: Rich Dad's Guide to Financial Freedom------- Learn more about our Business Accelerator Coaching Program for Gym Owners  - Grab your tickets for the 2023 FitPro Growth Summit  - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

Someone recently asked in our Business Talk with Fitness Professionals Group how a gym owner can tell if their service is good enough.The premise of this question comes from the fact that we all get those comments/complaints/suggestions from our clients on what we should do to improve our service.In some cases, these comments are helpful as they help us deliver a better experience. But in some cases, you have to remain steadfast as an entrepreneur and don't be easily persuaded by everything that comes across your ears.There is no doubt that we should always strive to improve our service, but you have to be comfortable with the fact that you can't please everybody.In this episode, Tim and Randy share their thoughts on when good enough is good enough and where to go from there.Tune inKey Takeaways- Details about our upcoming secret meeting (00:41)- When is your service good enough? (04:39)- You could always do better (06:02)- What's your brand promise to the marketplace? (08:33)- Don't be easily persuaded by every comment (10:39)Additional Resources- Learn more about our Business Accelerator Coaching Program for Gym Owners  - Grab your tickets for the 2023 FitPro Growth Summit  - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

One of the biggest reasons why clients cancel their gym memberships is change. Clients generally don't like change. It doesn't matter if the change is positive; some people will always complain about it and leave.Here at our gym, we recently undertook a major remodel where we changed everything. Unfortunately, this led to a massive loss of clients.The good thing is some clients were coming back from the summer freezes, so we ended up with our delta even.   But the point of this episode is how to mitigate client attrition due to change, especially change brought about by a coach leaving.Tim and Randy share some invaluable lessons gym owners can learn on the best way to handle those inevitable changes in their gym.Key Takeaways- We are revamping our coaching program (01:25)- Why clients leave (03:00)- What went wrong with our remodel (06:38)- Times of change drive attrition (08:05)- Cultivating teamwork to minimize the impact of a coach leaving (10:07)- Controlling the narrative around change (18:35)- Don't make price changes at the end of the year (23:41)Additional Resources- Learn more about our Business Accelerator Coaching Program for Gym Owners  - Grab your tickets for the 2023 FitPro Growth Summit  - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts! 

You must have heard of the AI writing tool that has taken the internet by storm. ChatGPT is an interesting tool that gym owners can leverage to create all manner of content for their business.You can use it for website content, blog posts, emails, sales copy, meal plans, and all client communications.Granted, there is no perfect AI tool, but ChatGPT is damn close. It will do all the heavy lifting in your gym business as far as content goes.As with every other technology, not everybody is convinced about ChatGPT, but we encourage you not to fight it but leverage it for your content needs. We have used it, and it blew our minds with what it can do.Tune in to this episode to learn how their powerful AI tool can help you in your gym today.Key Takeaways- What is ChatGPT (01:47)- How to use ChatGPT in your fitness business (04:41)- Will AI replace human copywriters? (11:16)- Fitness content you can create with AI (14:32)Additional Resources- Become a member of the Gym Shirt Club and receive a shirt every month: https://gymshirtclub.com/----- Learn more about our Business Accelerator Coaching Program for Gym Owners  - Grab your tickets for the 2023 FitPro Growth Summit  - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

A new generation of workers is entering the job market, and as gym owners, we need to be prepared on how best to work with them.Gen Z is unlike any other generation we have had before. They are even different from the millennials. The reality is that they are with us now in the workforce, and we better understand what drives them.This generation grew up with full access to the internet, screens, and technology. This significantly impacts their worldview and, by extension, their social skills.In the fitness industry, gym owners need to learn how this generation and their unique traits will impact their business.Tune in to this episode as Tim and Randy discuss how best to work with these new kids on the block!Key Takeaways- Social skills for Gen Z (01:26)- The declining value of hard work (04:37)- The illusion of quick success (06:11)- How gym owners can keep hold of younger coaches (13:20)- What we offer our coaches here at our gym (15:36)- What drives Gen Z? (18:43)Additional Resources- Learn more about our Business Accelerator Coaching Program for Gym Owners  - Grab your tickets for the 2023 FitPro Growth Summit  - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

In the fitness business space, there are 3 types of training concepts. You can either have one-on-one personal training, semi-private personal training, or large group training/class-based concept.Most gyms are running the large group concepts, but as we have talked about numerous times in this podcast, the semi-private model is better for different reasons.One of these reasons is that you can provide your clients with a better experience and results, which means you can charge more, which makes a lot of business sense.We believe if you're going to have both, or if you're going to introduce semi-private and already have large group training, then they need to have completely different deliverables for two.They have to look different, smell different and taste different. It can't be the same delivery with fewer people.In this episode, Tim and Randy explain the key differences between the two models and how to transition to semi-private personal training.Key Takeaways- The 3 fitness business concepts (01:24)- Differences between classes and semi-private training (02:18)- Can large group training and semi-private coexist with each other? 08:100- How to coach in semi-private (11:29)- Improving the customer experience (13:01)Additional Resources- Become a member of the Gym Shirt Club and receive a shirt every month: https://gymshirtclub.com/----- Learn more about our Business Accelerator Coaching Program for Gym Owners  - Grab your tickets for the 2023 FitPro Growth Summit  - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!

There are two trains of thought on the best way to sell gym/personal training memberships.On the one hand, some people believe in collecting as much money as possible, even if it means giving a discount on the memberships. On the other hand, we have the recurring subscription model where you have some money coming in from your base memberships every month.In our considered opinion, the recurring revenue model is the only way to grow your business and increase your profitability.Building up your recurring revenues to be higher than your base operating expenses and growing the gap between these two is the surest way to have a thriving business.If you go the other way and cannibalize your recurring revenues, you will have months where you can barely cover your base expenses. This is not good for your business as it keeps you in that state of always looking for the next big sale.In this episode, Tim and Randy share the reasons why you should not fall for the excitement of a big sale and would rather focus on reoccurring revenues.Key Takeaways- The theme of the 2023 Growth Summit (01:30)- Importance of cash flow to a business (02:31)- Monthly recurring revenues vs. monthly expenses (06:21)- Don't live paycheck to paycheck (11:08)- Align your expenses with your income (14:45)- How to explode the growth and profitability of your business (16:15)Additional Resources- Become a member of the Gym Shirt Club and receive a shirt every month: https://gymshirtclub.com/----- Learn more about our Business Accelerator Coaching Program for Gym Owners  - Grab your tickets for the 2023 FitPro Growth Summit  - Learn more about The Iron Circle - Business Talk with Fitness Professionals Facebook group ---If you haven't already, please rate and review the podcast on Apple Podcasts!