Podcasts about egym

Today, I'm joined by Marco Suvilaakso, co-founder & co-CEO of Nucu.   Swapping wearables for "nearables," Nucu's low-touch ambient sleep monitoring platform gives guardians insight into kids' and teens' rest patterns.   In this episode, we discuss filling the market gap in pediatric sleep.   We also cover:   Building family-focused healthtech Benefits of real-time hypnogram data Avoiding obsession over metrics   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Nucu's Website: https://nucuhealth.com/  Nucu's Instagram: https://www.instagram.com/nucuhealth/  Nucu's LinkedIn: https://www.linkedin.com/company/nucu/    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:33) Marco background and Nucu overview (05:15) Kids/teens market gap  (06:30) Customer feedback and shift (09:54) Form factor redesign (11:20) Sleep consciousness building (15:03) Baseline and trend tracking (16:00) Room conditions correlation (18:31) Deep biometric insights (20:00) Training schedule impact (21:15) Lifespan data architecture (24:15) Ecosystem partnerships (26:30) Avoiding obsession over metrics (29:50) Real-time hypnogram data (33:40) Two target audiences (36:00) Research collaborations (37:07) Conclusion

Török Gábor szerint erős érvek szólnak Polgár Judit jelölése mellett, de ellene is Gajdos László: Polt Péter védettsége megszűnt Magyar Péter Polgár Juditot kéri fel köztársasági elnöknek Egy amerikai katona meghalt, egy pedig megsebesült Irakban egy iráni támadás következtében Külföldről dolgozik a szabadság alatt? Drága meglepetés érheti Futball-vb: minden idők legjövedelmezőbbje és legdrágábbja volt az amerikai bajnokság Márki-Zay és Magyar Péter összecsapott Polgár Judit államfői jelölése miatt: A miniszterelnök lobbizással vádolja a polgármestert Eldőlt a polgármesteri szék sorsa Felsőszenterzsébeten - három szavazaton múlt Magyar Péter: Fel sem merülhet óellenzéki politikusok jelölése köztársasági elnöknek Végleg szakított L.L. Junior és Frey Tímea, a táncos elárulta, volt-e harmadik fél: "Egymás karmái is voltunk" Hatalmas fölényben játszva, de gyötrelmes meccsen győzte le Spanyolország az argentinokat a vb-döntőben Győzött a futball: Spanyolország a tornán végig dominálva, megérdemelten lett világbajnok Elvonul az eső, de a forróság ezúttal nem tér vissza azonnal A további adásainkat keresd a podcast.hirstart.hu oldalunkon. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Török Gábor szerint erős érvek szólnak Polgár Judit jelölése mellett, de ellene is Gajdos László: Polt Péter védettsége megszűnt Magyar Péter Polgár Juditot kéri fel köztársasági elnöknek Egy amerikai katona meghalt, egy pedig megsebesült Irakban egy iráni támadás következtében Külföldről dolgozik a szabadság alatt? Drága meglepetés érheti Futball-vb: minden idők legjövedelmezőbbje és legdrágábbja volt az amerikai bajnokság Márki-Zay és Magyar Péter összecsapott Polgár Judit államfői jelölése miatt: A miniszterelnök lobbizással vádolja a polgármestert Eldőlt a polgármesteri szék sorsa Felsőszenterzsébeten - három szavazaton múlt Magyar Péter: Fel sem merülhet óellenzéki politikusok jelölése köztársasági elnöknek Végleg szakított L.L. Junior és Frey Tímea, a táncos elárulta, volt-e harmadik fél: "Egymás karmái is voltunk" Hatalmas fölényben játszva, de gyötrelmes meccsen győzte le Spanyolország az argentinokat a vb-döntőben Győzött a futball: Spanyolország a tornán végig dominálva, megérdemelten lett világbajnok Elvonul az eső, de a forróság ezúttal nem tér vissza azonnal A további adásainkat keresd a podcast.hirstart.hu oldalunkon. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Healthcare in America is stuck in a "sick care" model—we wait until people are already ill, then scramble to treat them. Dr. Gloria Winters, VP of Health Innovation at the YMCA of the USA, has spent the last year building something different: a community health operating system that pulls together your wearables, your medical records, and AI-driven insights into one place, so you actually know what to do with your health data instead of just staring at numbers. In this episode, she breaks down her "house" framework for the $5.6 trillion healthcare industry, why falls cost the country more than almost anything else, how she's working directly with HHS and the MAHA movement on preventive health policy, and why personal agency—not just data—is the missing piece in helping people actually change their behavior. If you've ever felt like your Apple Watch tells you everything except what you should actually do next, this conversation is for you. Key Takeaways:

Alberto Perlman has been trying to get on this podcast for years — turns out all it took was bumping shoulders at an industry event. As co-founder of Zumba, he's built the world's largest branded fitness program: over 15 million weekly participants, 200,000+ locations, and a presence in 185+ countries, all while surviving 25 years of hype cycles, fads, a pandemic, and everything in between. In this episode, Eric Malzone sits down with Alberto to trace the entire Zumba story from the beginning — a packed gym class in Aventura, Florida with a literal padlocked door, a co-founder who couldn't speak a word of English pitching investors, VHS tapes selling in the millions, and a brand that's somehow ended up teaching classes in the jungles of Thailand and mandated in schools across India. They get into brand protection at global scale, why Zumba refuses to chase the algorithm on social media, and Alberto's honest, still-evolving read on where AI fits into the next chapter of the fitness industry. Key Takeaways:

Today, I'm joined by Stephen Ellsworth, founder of poppi.   Originally launched at farmers markets as "Mother Beverage," poppi rebranded in 2020 and scaled rapidly before being acquired by PepsiCo for nearly $2B.   In this episode, we discuss cultivating consumer obsession.   We also cover:   How 2.5 years at farmers markets became the ultimate R&D Why the $50M revenue milestone matters Landing a deal on Shark Tank Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Website: www.drinkpoppi.com/  Stephen's Instagram: https://www.instagram.com/stephenellsworth_/    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com  to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:49) Background and poppi origin story (02:40) Mother Beverage to poppi journey (04:50) Two-year R&D at farmers market (06:20) Shark Tank and capital inflection (08:12) Rebranding decision and strategy (11:00) 2020 timing and category alignment (12:40) Intuition-driven product development (13:40) COVID acceleration (14:45) $50M inflection point (16:20) Founder preferences: zero to one vs. scaling (17:50) Product obsession and team building (18:40) 15–20% better formula (20:00) poppi playbook and thinking differently (21:50) Democratizing better-for-you foods (25:30) PepsiCo acquisition concerns (28:45) Large incumbents vs. innovation (31:00) Post-acquisition emotions (35:15) Preferment vs. retirement (37:30) What's next (39:15) Conclusion

Az előfizetők (de csak a Belső kör és Közösség csomagok tulajdonosai!) már szombat hajnalban hozzájutnak legfrissebb epizódunk teljes verziójához. A hétfőn publikált, ingyen meghallgatható verzió tíz perccel rövidebb. Itt írtunk arról, hogy tudod meghallgatni a teljes adást. Bénakacsa főszerkesztő poénjain már nem kell röhögni! Kolduló medvék a Transzfogarason. Bezzeg Románia! Ahol nem lopnak annyit, járhatók az utak. Állami pénzbőé Tour de France-közvetítés, kádergyerekkel. Illiberális futballforradalmak. VAR-ral is hülye a bíró. 00:00 Bede Mallorcán, atrocitás nem történt. Bénakacsa főszerkesztő poénjain már nem kell röhögni. 02:50 Darázstámadások. Beásta magát Winkler szakállába. 05:10 Dermedt csend. Baleár-szigetek: Mallorca, Menorca, Ibiza, Formentera. Magaluf, Európa legprolibb pontja. 08:10 Korunk Lonely Planetje, a Chat GPT. A turistagettók létrehozásának leghatékonyabb módja. 10:40 Miket evett Bede? Topétterem és útszéli kifőzde. 1800 forintért tök oké. 14:40 Winkler Transzfogarasutt. Bezzeg Románia! Ahol nem Putyinnal és Trumppal haverkodik a miniszterelnök, ott marad pénz utakra is. Kolduló medvék. I. Basarab János, a Havasalföldi Fejdelemség megalapítója, Beszarábia névadója. Nem zárható ki, hogy Batu kán leszármazottja. Argyasudvarhely. 20:40 Tour de France-közvetítés állami pénzből, NER-kádergyerekkel. Ez nektek rendszerváltás? Miért nem Bede utazgat? 24:40 A Forma-1 is állami pénzből, minden állami pénzből. Minek? 27:10 Az obligát közmédiázás. 29:40 A Zoltán Gábor-példa. Ács Dani filmje az Orgia témájáról. 33:40 Amikor az autokrata bemegy a pályára. 41:44 Sajátlogós sportolók. Nadal. Jerry West és az NBA-logó. 47:04 Ki hiányzik a Fidesznek? 49:24 Lehetett-e nemet mondani Orbánnak? Egymástól is féltek. Rényi Dani cikke. 51:24 Varjúevés, borzevés, sünevés rewind. 55:14 Trance-fogaras technofesztivál shuffle-dance-elő medvékkel. See omnystudio.com/listener for privacy information.

Before he built one of the biggest names in youth sports training, Will Bartholomew was a walk-on at the University of Tennessee trying to survive fall camp with a quarterback named Peyton Manning. In this episode, the D1 Training founder sits down with Eric Malzone to trace the whole arc — training athletes in an open field back in 2002, opening a patio-carpet-and-turf gym with racks he screwed together himself, and slowly turning that into a franchise system now closing in on 220 locations nationwide. Will gets honest about the messy middle: no point-of-sale system at location two, why D1 doesn't open on Sundays, selling off 27 real estate properties and a physical therapy business to go all-in on the gym he actually loved, and the advice from his father that changed everything — "never scale anything until you've scaled it yourself." He also digs into what makes a great youth strength coach today, how D1 uses radical transparency and scorecards to keep coaches bought in, why he thinks the $115 billion youth sports market is still in its first inning, and the balance every sports parent is chasing between competing hard and keeping the game fun. Whether you're a gym owner thinking about franchising, a coach trying to build a real career in strength and conditioning, or a parent navigating the youth sports world, this conversation is packed with hard-earned lessons from someone who's lived every side of it.

Emberek, azért ne oda szarjunk már, ahol mások a koncertet próbálják élvezni! Vége lehet a kemoterápiának? Egy új eljárás elpusztította a rákos sejtek 99 százalékát laboratóriumi körülmények között Öt szóból jött rá Diana hercegné, hogy házassága nem fog működni Felháborodtak az olasz strandklubok, mert a nyaralók saját ételt visznek a partra Ennek a 3 csillagjegynek most szinte minden sikerülhet Visszautasítotték Csézy egymilliós felajánlását Molnár Anikó: Ebből a betegségből nincs visszaút Mi történik Balogh Leventével? Egymás után merülnek fel kérdések a cégei körül, megnéztük, hogyan alakulnak a pénzügyei Szikora Róbert vallomása: erre az egyetlen dalra volt féltékeny Fenyő Miklós Ki az az Erling Haaland, a norvég félisten, akiért az egész világ rajong? Szécsi Pál: Csak a testvére tudta, miért dobta el az életét A további adásainkat keresd a podcast.hirstart.hu oldalunkon. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Emberek, azért ne oda szarjunk már, ahol mások a koncertet próbálják élvezni! Vége lehet a kemoterápiának? Egy új eljárás elpusztította a rákos sejtek 99 százalékát laboratóriumi körülmények között Öt szóból jött rá Diana hercegné, hogy házassága nem fog működni Felháborodtak az olasz strandklubok, mert a nyaralók saját ételt visznek a partra Ennek a 3 csillagjegynek most szinte minden sikerülhet Visszautasítotték Csézy egymilliós felajánlását Molnár Anikó: Ebből a betegségből nincs visszaút Mi történik Balogh Leventével? Egymás után merülnek fel kérdések a cégei körül, megnéztük, hogyan alakulnak a pénzügyei Szikora Róbert vallomása: erre az egyetlen dalra volt féltékeny Fenyő Miklós Ki az az Erling Haaland, a norvég félisten, akiért az egész világ rajong? Szécsi Pál: Csak a testvére tudta, miért dobta el az életét A további adásainkat keresd a podcast.hirstart.hu oldalunkon. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today, I'm joined by Matteo Franceschetti, co-founder & CEO of Eight Sleep.   Scaling its AI-powered, temperature-regulating mattress across 35 countries, the sleep optimization company is tapping the world's largest sleep dataset to pursue predictive health and early disease detection.   In this episode, we discuss the shift from sleep tracking to sleep intervention.   We also cover: Building a data-led operating system Investing in women's health Mattress as medical device   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Eight Sleep's Website: www.eightsleep.com  Eight Sleep on Instagram: https://www.instagram.com/eightsleep  Matteo on X: https://x.com/m_franceschetti?lang=en    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:19) Global expansion update (02:50) Sleep optimization evolution (03:20) AutoPilot technology (04:40) Product ecosystem (06:25) Closing the loop on data (08:15) Clinical research foundation (10:25) Medical device trajectory (13:00) Premium positioning (14:50) Democratization strategy (15:45) Women's health focus (16:35) Sleep compression (18:25) Dataset, hardware, AI pyramid (19:50) Medical device category evolution (22:10) Data retention advantage (23:15) Health operating system (25:30) Acceleration and prioritization (27:00) Finding the S-curve (31:35) CEO role reinvention (33:00) Women's health and AI (34:55) Where to find (35:26) Conclusion

Betöltheti-e a hangüzenet az űrt, amit a cseteléssel teremtettünk egymás között? Bemutatták az első portugál AI-modellt Pegasus-ügy: feltörték a mobilját az Ep-képviselőnek, aki a súlyos visszaéléseket vizsgálta, ezt találták rajta Az év, amikor Trumpot kriptokirállyá koronázták Játékkészítő vibe coding appot adott ki a Meta Gamer álom lehet az új Lenovo kütyü Valami készül: Zuckerberg bedöntheti a Polymarketet? Nem fél a magyar a mesterséges intelligenciától Amazon még idén elindítja Leo műholdas internetét, a SpaceX Starlinkjének riválisát A további adásainkat keresd a podcast.hirstart.hu oldalunkon. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Betöltheti-e a hangüzenet az űrt, amit a cseteléssel teremtettünk egymás között? Bemutatták az első portugál AI-modellt Pegasus-ügy: feltörték a mobilját az Ep-képviselőnek, aki a súlyos visszaéléseket vizsgálta, ezt találták rajta Az év, amikor Trumpot kriptokirállyá koronázták Játékkészítő vibe coding appot adott ki a Meta Gamer álom lehet az új Lenovo kütyü Valami készül: Zuckerberg bedöntheti a Polymarketet? Nem fél a magyar a mesterséges intelligenciától Amazon még idén elindítja Leo műholdas internetét, a SpaceX Starlinkjének riválisát A további adásainkat keresd a podcast.hirstart.hu oldalunkon. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today, I'm joined by Evan Quinn, co-founder and CEO of hiyo. A nonalcoholic social tonic with adaptogens, nootropics, and botanicals, hiyo has expanded from DTC to 11K+ retail locations nationwide. In this episode, we discuss building a new category around social wellness. We also cover: Music and culture partnerships The household penetration opportunity Creating a proprietary "float" feeling from functional ingredients Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider  hiyo's Website: www.drinkhiyo.comhiyo's Instagram: https://www.instagram.com/drinkhiyo/  - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/Consulting: https://consulting.fitt.co/Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (04:00) Company and founder story (05:25) College inspiration and founding (06:50) Social Tonic category definition (08:35) Avoiding mocktail positioning (10:45) Straddling three industries (12:20) The "float" concept (15:05) Early traction and social proof (16:30) DTC-to-wholesale transition (17:45) Retail expansion strategy (21:00) Music and culture partnerships (23:00) Ingredient philosophy (25:01) Staying disciplined on innovation (28:30) Regulatory compliance and quality (29:16) Category constriction and white space (31:30) Household penetration opportunity (34:00) Red Bull comparison and hiyo lifestyle (35:45) Meaning and ritual in wellness (36:30) Where to find (38:00) Conclusion  

Eric Malzone sits down with Eric Bormel, Managing Director at Solomon Partners, for a deep dive into mergers and acquisitions in the fitness and wellness industry — breaking down exactly what it takes for a fitness brand, gym, or health tech company to get acquired, what drives valuation beyond revenue, and how founders can pick the right buyer instead of just the highest bidder. Using the recent Rouvy-to-Zwift acquisition as a real-world case study, Bormel pulls back the curtain on the M&A process from first meeting to closing the deal, explains why connected fitness companies like Peloton are finally stabilizing after the post-pandemic crash, and shares why consumer subscription brands like Strava and Zwift — along with wearables like Whoop and Oura — are currently the hottest categories for investors in the fitness tech space. The conversation also tackles AI's growing role in personalized health, wearables, and gym operations, plus the widening gap between CEO confidence and consumer sentiment in today's economy. Whether you're a gym owner, fitness entrepreneur, or just curious about fitness industry trends and investment activity, this episode is a crash course in fitness M&A, business valuation, and where smart money is heading next in health and wellness. Episode Takeaways:

Welcome to a special edition of LIFTS x Connected Health & Fitness, brought to you by Cascadia, where we explore the future of fitness, wellness, and human performance. Recorded live during an exclusive CEO Leadership Dinner at the Connected Health & Fitness Summit in New York, hosts Matthew Januszek and Mohammed Iqbal are joined by three industry leaders to discuss what it takes to lead through transformation in one of the world's fastest-evolving industries. As fitness, healthcare, AI, longevity, and consumer expectations continue to converge, today's leaders are navigating unprecedented opportunities and challenges. This conversation explores how CEOs are scaling global businesses, embracing emerging technologies, building resilient cultures, and preparing their organisations for the future. Joining the discussion are Philipp Roesch-Schlanderer, CEO & Co-Founder of EGYM and Co-Chairman & Co-Founder of Playlist; Brandon Dawson, Chairman & CEO of 10X Health System; and Frank Britt, CEO of Aescape. Philipp shares the story behind the EGYM and Wellpass merger, explains how AI is transforming every function within the organisation, and why the fitness industry has an opportunity to shift healthcare from treatment to prevention. Brandon discusses the future of human optimisation, personalised healthcare, and AI, while sharing the leadership principles that have helped him build and scale multiple high-growth businesses. Frank reflects on his personal battle with leukemia, the turnaround of Aescape, and why recovery, robotics, and evidence-based innovation are creating an entirely new category within health and wellness. Together, they explore one of the defining leadership challenges of our time: how to build organisations that thrive through uncertainty rather than simply survive it. For founders, operators, investors, executives, and anyone leading through change, this episode offers practical lessons on leadership, innovation, resilience, and the future direction of the health and fitness industry. In this episode, we cover: Leadership lessons from scaling and transforming global businesses The EGYM × Wellpass merger and the future of connected fitness Why AI is changing the way organisations operate Human optimisation, longevity, and preventative healthcare Why recovery may become fitness's next major growth category Building trust, culture, and resilient teams during periods of uncertainty The future of health, fitness, and human performance

Today, I'm joined by Danielle DuBoise, co-founder of Sakara Life. With 15 years in business, Sakara has evolved from plant-based meal delivery service to full-blown functional food and supplement brand with a focus on gut and metabolic health. In this episode, we discuss turning operational complexity into a competitive advantage. We also cover: Fresh food logistics Raising capital selectively Navigating trends vs. nutrition science Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider  Sakara's Website: www.sakara.comSakara on Instagram: https://www.instagram.com/sakaralife/ Danielle on Instagram: https://www.instagram.com/DanielleDuboise/  - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/Consulting: https://consulting.fitt.co/Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:15) Company evolution (02:45) Meal delivery complexity (05:45) Operational moat (07:45) Nutrition messaging (09:25) Education and product delivery (10:25) Resisting trends (12:45) Brand philosophy (15:15) "Eat clean, play dirty" (16:45) Maintaining premium brand (18:30) Inflection points (19:15) Nationwide shipping unlock (21:15) Fiber era opportunity (23:00) Growth strategy shift (24:30) Analog and micro-influencers (25:40) Leadership transition (28:15) Raising capital selectively (29:40) Where to find (30:41) Conclusion

Welcome to LIFTS, where we explore the future of fitness, wellness, and human performance. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Aarti Kapoor, investment banker, fitness industry advisor, and one of the leading voices at the intersection of fitness, capital markets, and business growth. This conversation explores how investors evaluate fitness businesses, what separates scalable brands from lifestyle businesses, and why some concepts attract capital while others struggle to generate interest. Drawing on her experience advising fitness and wellness brands, Aarti shares how investors assess opportunities, the key metrics that drive valuation, and why factors such as brand strength, unit economics, market positioning, management teams, and growth runway often matter more than founders realise. The discussion also examines some of the biggest shifts shaping the industry today, from the evolution of boutique fitness and lessons from SoulCycle, to the rise of high-value low-price operators, the growing influence of franchising, and what investors now expect from businesses seeking capital. Aarti also explains why many founders focus on growth while investors focus on scalability, why clean financials and comparable data are essential, and how operators should think about preparing their businesses for future investment, acquisition, or expansion. For fitness operators, founders, investors, suppliers, and industry leaders, this episode offers a rare look inside the investment playbook shaping the future of fitness. In this episode, we cover: What investors really look for in fitness businesses The metrics that drive valuation and growth Lessons from SoulCycle, boutique fitness, and HVLP operators Why some fitness brands attract investment and others don't The role of franchising in scaling fitness businesses What founders should know before seeking investment

Today, I'm joined by Jess Haghani, founder & CEO of Lucille. Lucille is reimagining senior nutrition with high-quality ingredients, thoughtful design, and branding that celebrates aging with dignity. In this episode, we discuss creating next-gen senior nutrition products. We also cover: Challenging age-related stereotypes Marketing to older adults and their caregivers Why senior nutrition products have lacked innovation Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Lucille's Website: www.lucillehealth.com  Lucille on Amazon: http://bit.ly/4g76Xgo  Lucille on Instagram: https://www.instagram.com/lucillehealth/#    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:25) Company background (02:25) Personal story (05:00) Market gap insight (06:40) Why no innovation (09:25) Ageism and discrimination (11:50) Formulation approach (14:20) Nutrition science (17:40) Packaging accessibility (20:20) Consumer awareness (23:40) Branding strategy (25:40) Social media engagement (26:50) Grandmother inspiration (27:45) Go-to-market channels (30:00) Near-term focus (31:38) Where to find (32:17) Conclusion

Welcome to LIFTS, where we explore the future of fitness, wellness, and human performance. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Dr. Paul Bedford, founder of The Retention Guru and one of the fitness industry's leading authorities on member retention, customer experience, and consumer behaviour. After analysing more than 5.5 million gym member records worldwide, Dr. Bedford has spent decades helping operators understand one of the biggest challenges facing fitness businesses today: keeping members engaged for the long term. This conversation explores why retention remains one of the most misunderstood metrics in the fitness industry and why many operators may be focusing on the wrong things. As consumer behaviour continues to evolve, the traditional membership model is being challenged by a new generation of fitness consumers who increasingly belong to multiple gyms, studios, communities, and wellness brands simultaneously. Dr. Bedford shares insights into why members really leave, the critical role community plays in long-term engagement, and why every member interaction contributes to retention. The discussion also examines how operators can create more meaningful experiences and why positive experiences, not extraordinary ones, are often the foundation of long-term loyalty. The episode explores the future of member retention, changing consumer expectations, and what fitness operators must do to remain relevant in an increasingly competitive market. In this episode, we cover: • What 5.5 million member records reveal about retention • Why members really leave gyms • The rise of multi-membership consumers • Why community drives long-term engagement • The retention data many operators ignore • What fitness businesses must do next

What does it actually take to build a thriving HYROX program inside your gym — and turn it into a serious revenue engine? In this episode of Future of Fitness, host Eric Malzone sits down with David Magida, Global Head of Training at HYROX, to unpack everything gym owners and operators need to know about getting into the fastest-growing fitness sport in the world. David shares how he went from running a boutique gym in DC — nearly losing it all during COVID — to overseeing a global affiliate network of nearly 16,000 gyms. From the electric energy of a 40,000-athlete HYROX event in London, to the step-by-step framework for launching a HYROX program (whether you're crawling, walking, or sprinting), David breaks down the real business case: premium add-on memberships, ads that outperform at 3-to-1, 50% of gym revenue tied to HYROX, and a community so tight your members become your best salespeople. If you're a gym owner sitting on the fence about HYROX, this is the episode that will get you off it.

In this episode of The Future of Fitness, host Eric Malzone sits down with Erik Jivmark, CEO of Sleep Cycle, to discuss how passive tracking technology is transforming the health and wellness industry. For 15 years, Sleep Cycle has been quietly analyzing a millennium of sleep every single night, leveraging audio and advanced machine learning algorithms to map sleep stages with the same precision as leading wearable hardware. Now, the company is democratizing this massive data layer by opening up its seamless Sleep SDK to developers, health apps, and IoT providers worldwide. Erik shares the brand's incredible origin story—from an iPhone taped to a bed to a global network tracking millions of nights—and pulls back the curtain on their upcoming FDA-regulated clinical validation study aimed at diagnosing sleep apnea risk with just a single night of phone-based audio tracking. Whether you are building an AI health coach, looking to scale passive monitoring, or eager to understand why sleep is the ultimate foundational layer of longevity, this conversation explores how the future of public health belongs to frictionless, hardware-free technology.   

Today, I'm joined by Dane McCarthy, founder of Club Athletic.   Club Athletic (fka The Athletic Clubs) is a team-based fitness concept centered on "training squads" — small, consistent groups that train together under a dedicated coach.   In this episode, we discuss building community and accountability through small-group training.   We also cover: The company's recent rebrand Expanding beyond NYC to Chicago Dane's vision to reach 2K squads by 2030   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Website: www.clubathletic.co  Contact: dane@athleticclubsgroup.com  Hiring: Coaches wanted https://apply.workable.com/the-athletic-clubs/?lng=en    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:54) Current state rebranding (03:08) Squad model (04:26) Training squads differentiation (06:06) Community infrastructure (08:09) Dunbar's law (10:01) Community building at scale (12:04) Modality details (14:29) Results and consistency (18:20) Gen Z training trends (21:04) Chicago expansion (24:01) Rebrand positioning (26:37) New locations timeline (29:36) Density strategy (31:46) 2K squads by 2030 (33:26) Where to find (35:55) Conclusion

Welcome to LIFTS, where we explore the future of fitness, wellness, and human performance. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Mark Hartnett-Morgan (ATHX Games), Nicolas Denby (GymSync), Emily Leroux (DEKA International), and George Crook (HYROX Training Zones) to explore one of the most significant trends reshaping the fitness industry today: the rise of competition fitness. What started as a niche category has rapidly evolved into a global movement. HYROX events are selling out around the world, DEKA continues to expand internationally, and more operators are beginning to rethink how they design facilities, build communities, and engage members through performance-driven experiences. This conversation explores whether competition fitness is simply another industry trend or a fundamental shift in consumer behaviour that will permanently influence the future of gyms, fitness clubs, and training facilities. The panel examines how competition-based formats are creating new opportunities for operators to drive member acquisition, improve retention, strengthen community, and provide members with measurable goals beyond traditional fitness programming. The discussion also dives into the evolution of fitness events, the growth of dedicated competition training spaces, and the increasing role that challenges, races, and performance experiences play in motivating members to stay engaged over the long term. The guests share insights from ATHX, DEKA, HYROX, and GymSync, discussing how operators can successfully integrate competition fitness into their businesses without losing sight of the broader member experience. For fitness operators, gym owners, investors, coaches, and industry leaders, this episode offers valuable insight into one of the fastest-growing movements in the fitness industry and what it could mean for the future of gym design, programming, and member engagement. In this episode, we cover: Why competition fitness is growing so rapidly The HYROX effect and its impact on gyms worldwide Whether competition fitness is a fad or a long-term movement How events drive member acquisition and retention Why operators may need a competition fitness strategy The future of training zones, fitness tourism, and performance communities

What are millions of fitness bookings telling us about the future of gyms, studios, and wellness? In this episode, JT sits down with Jeff Bladt to unpack the inaugural ClassPass 2026 Industry Impact Report and explore the trends shaping modern fitness behavior. They discuss why consumers increasingly want variety and discovery, how Pilates and HYROX-style training continue to surge, why recovery services are exploding in popularity, and how studios can better monetize unused class capacity. If you operate a gym, studio, or wellness business, this episode offers valuable insight into where the industry is heading next. You'll learn: - Why variety is becoming essential to fitness retention - The behavior patterns of long-term ClassPass users - The continued rise of Pilates and hot fitness formats - Why recovery and wellness services are growing rapidly - How ClassPass helps studios fill unused inventory - What gym operators can learn from ClassPass onboarding and reviews - The future of the ClassPass and EGYM relationship Timestamps: (00:00) Why JT wanted to unpack the ClassPass Industry Impact Report (02:32) Why the report data is so significant for the industry (05:10) The biggest takeaway: variety and discovery matter (08:11) Why users are trying 10+ studios on average (12:24) How ClassPass reduces onboarding friction for new exercisers (17:42) Why Pilates and hot fitness formats are booming (24:03) What happened to boutique cycling after the pandemic (28:06) The rise of recovery, stretching, and wellness ecosystems (37:01) How ClassPass helps studios monetize unused capacity (49:48) The future of the ClassPass and EGYM partnership Take the Next Step: - Become an FBP Insider (7 days free) https://fbpinsiders.fitnessbusinesspodcast.com/ - Free live online events for fitness leaders https://fitnessbusinesspodcast.com/onlineevents - Have a say in Season 7! https://fitnessbusinesspodcast.com/season-7/ Our guest, Jeff Bladt: - Website: https://classpass.com/ - LinkedIn: https://www.linkedin.com/in/bladt/  Our Merch Sponsor: Mountainside Fitness: Website: https://mountainsidefitness.com/  REX Roundtables: Website: www.REXRoundtables.comEmail: Eddie@REXRoundtables.com Supplier's Pitch: Alantheus Thompson, Groe Solutions LinkedIn: https://www.linkedin.com/in/alantheus  Company Website: https://www.groe.solutions Company Instagram: https://www.instagram.com/groe.solutions/ Company LinkedIn:https://www.linkedin.com/company/groesolutions  Thank you to the partners who support The Fitness Business Podcast:  BeBalanced Centers: Provides natural hormone balancing for weight loss and symptom relief. https://www.bebalancedcenters.com/ Instinctive Insights: Provides profit-driven marketing and data science services to increase customer acquisition. https://www.instinctiveinsights.com/ Eleiko: Manufactures and sells premium strength and weightlifting equipment. https://eleiko.com/en-usNetGym: Provides automated staff operations and sub-request management for fitness studios. https://www.netgym.comEGYM: Provides smart, connected fitness technology and equipment for gyms. https://egym.com/us About Our Guest: Jeff Bladt is Senior Vice President of Pricing and Marketplace at Playlist, the parent company of ClassPass, where he leads global marketplace strategy, pricing, and partner economics. He focuses on optimizing supply-demand dynamics, driving incremental revenue for partners, and enhancing user engagement through data-driven innovation. Bladt plays a key role in scaling ClassPass as a leading wellness marketplace, helping connect millions of users with fitness and wellness experiences worldwide. Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

Eric Casaburi — founder of Serotonin Centers and former builder of Retro Fitness — is back to break down one of the most exciting business models emerging at the intersection of fitness and longevity medicine. In this episode, Eric walks us through the creation of SLIM Gym (Serotonin Light Impact Model), a turnkey longevity clinic concept that plugs directly into existing gym and fitness studio spaces (think 200–500 square feet of unused office or childcare rooms). It delivers hormone replacement therapy, medical weight loss, GLP-1 protocols, peptide therapy, IV therapy, and comprehensive lab work to gym members—without the gym owner ever touching a medical compliance headache. Eric shares the real data behind why active gym members on longevity protocols retain at dramatically higher rates, why GLP-1s may actually be a "gateway drug" into fitness culture, how Serotonin handles HIPAA compliance and nurse practitioner training through a robust internal LMS, and why he believes the next major wave in the fitness industry isn't a new piece of equipment — it's the full integration of preventative health and performance medicine on the gym floor. Key Takeaways: 

A Friss Húson készülő podcastsorozat negyedik részében rögtön egy dupla bravúrral indítunk. Egymás után kétszer is iszonyú érdekesen beszélgetünk a fesztivál két legkülönlegesebb filmjének alkotóival (előbb a RIFT egyik író-rendező-főszereplőjével, Fazakas Lócival, majd a Flódni író-rendezőjével, Kenéz Ágostonnal) miközben következetesen kerülünk minden spoilert, viszont a hallgató a végére nagy valószínűséggel úgy fogja érezni, hogy nincs értelme az életének, ha nem láthatja AZONNAL ezt a két filmet.Aztán visszatér a Friss Húsos gonzó podcastok kabalaembere, Vetlényi Lili, aki két éve a Felfáztam című filmben nyújtott alakításáért elnyerte a legjobb színésznőnek járó díjat, majd az akkori adásban részletesen elmesélte az egész életét. Idén az Ami látható című versenyfilmben szerepel, ennek kapcsán pedig megdumáltuk, miért jó kamillamagokban fürödni, és hogyan lehet akciózni egy tucat ásványvizes üveggel, illetve szót ejtünk a kisfilmes NEM meztelenkedésről is.00:00 - Fazakas Lóci (RIFT)26:10 - Kenéz Ágoston (Flódni)1:05:20 - Vetlényi Lili (Ami látható)Készítette: Varga FerencZene: Hegyi OlivérJó szórakozást az adáshoz, és ha tetszik, kérlek⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠támogasd a Filmklub podcastot a Patreonon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, egy dollár is nagy segítség! Ha a Patreon túl macerás, támogathatod a podcastot a PayPalon (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@ferencv1976⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) vagy a Revoluton (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@ferenc7drh⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) keresztül is. Nagyon köszönöm!

Today, I'm joined by Alex Taylor, co-founder of Perelel.   An OBGYN-founded women's vitamin company, Perelel provides life stage-specific supplements to support hormonal transitions.   In this episode, we discuss closing the women's health research gap through business.   We also cover: Leveraging business to shape policy  Deploying $5.5M+ toward women's health research equity Combining D2C subscriptions and retail partnerships (Erewhon, Amazon)   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Website: www.perelelhealth.com  Instagram: https://www.instagram.com/perelelhealth/  Alex on Instagram: https://www.instagram.com/its_alextaylor/    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com  to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (02:19) Personal health journey (04:41) Autoimmune diagnosis (05:50) Women's health research gap (07:20) Founding Perelel (08:51) Company stage (10:22) Category maturation (12:22) Building the trust moat (14:45) From product to policy (17:40) Impact program (20:09) Parallel Pledge (21:04) Consumer health evolution (24:40) Business priorities (26:40) Long-term vision (27:48) Product innovation (28:43) Where to follow (29:08) Conclusion  

Welcome to LIFTS, where we explore the future of fitness, wellness, and human performance. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Dr. Brent Anderson, founder of Polestar Pilates, physical therapist, educator, and one of the most respected voices in the global Pilates industry. Pilates has become one of the fastest-growing categories in fitness. Participation continues to rise, studios are expanding globally, and demand shows little sign of slowing down. Yet despite its popularity, Pilates remains one of the most misunderstood modalities in the industry. This conversation explores why Pilates has experienced such remarkable growth, whether the category is approaching saturation, and what operators, investors, and fitness professionals often misunderstand about the methodology behind its success. Drawing on more than four decades of experience in rehabilitation, movement science, and Pilates education, Dr. Anderson explains how Pilates evolved from a niche practice used primarily by dancers and physical therapists into a global wellness phenomenon. He also shares why he believes the category still has significant room to grow. The discussion dives into the growing role of technology, connected equipment, and performance data within Pilates, and examines how innovation can help operators improve outcomes without losing sight of the principles that made Pilates effective in the first place. The episode also explores one of the most surprising trends in fitness today: younger consumers are increasingly embracing Pilates as part of a broader shift toward wellness, longevity, recovery, and preventative health. As wellness becomes a daily lifestyle rather than an occasional activity, Pilates is finding relevance across new demographics and markets around the world. For fitness operators, studio owners, educators, investors, and wellness professionals, this episode offers a fascinating look at why Pilates continues to grow, what makes it so effective, and where the category may be heading next. In this episode, we cover: Why Pilates continues to grow globally What most people misunderstand about Pilates How technology is changing the Pilates experience Whether the industry is approaching saturation Why Pilates may become a pillar of wellness and healthcare

Today, I'm joined by Lauren Makler, co-founder & CEO of Cofertility.   Cofertility helps women freeze their eggs for free by donating half of those retrieved, making egg freezing accessible and donations non-transactional.   In this episode, we discuss rethinking fertility care through human-centered design.   We also cover: Building a two-sided fertility marketplace Scaling in an emotionally complex category Addressing egg freezing's age and cost gaps   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Website: www.cofertility.com  Careers: www.cofertility.com/careers  Instagram: https://www.instagram.com/cofertility    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (02:14) The insight (04:41) Personal story (06:56) Broken system (08:24) Marketplace dynamics (11:37) Split vs. Keep programs (13:05) Company scale (15:33) Operational logistics (18:11) Demand channels (21:29) Building trust (23:47) Platform ambition (25:53) AI automation (28:28) What's next (29:27) Conclusion

Welcome to LIFTS, where we explore the future of fitness, wellness, and human performance. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Dr. Nestor Rodriguez for a deep dive into one of the biggest shifts happening across healthcare, fitness, and longevity: the move from reactive "sick care" to proactive performance medicine. For decades, healthcare systems have largely focused on treating illness after it appears. But a new model is beginning to emerge - one centred around prevention, optimisation, diagnostics, recovery, and long-term human performance. This conversation explores why consumers are becoming more proactive about their health, how wearable technology and biomarkers are reshaping the wellness landscape, and why the worlds of fitness, medicine, recovery, and longevity are starting to converge faster than ever before. Dr. Nestor Rodriguez explains why the future of healthcare may look very different from the systems we know today. As consumers gain access to more data through wearables, recovery tracking, blood testing, and AI-driven health insights, expectations around health and wellness are rapidly evolving. The discussion also examines the growing opportunity for fitness operators. As gyms continue evolving beyond exercise facilities into broader wellness and longevity platforms, operators may soon play a much larger role in preventative health, performance optimisation, and personalised wellness experiences. The episode also dives into the limitations of the traditional healthcare system, the growing demand for personalised medicine, and why the next era of wellness may be built around continuous optimisation rather than reactive treatment. In this episode, we cover: Why healthcare is shifting from "sick care" to performance medicine The rise of longevity, diagnostics, and preventative health How wearables and biomarkers are changing consumer behaviour Why fitness operators may become part of the healthcare ecosystem The future of personalised wellness and human performance

Today, I'm joined by Dr. Ramses Alcaide, co-founder & CEO of Neurable.   An AI-powered brain-computer interface company, Neurable's EEG-based wearables turn neural activity into actionable health insights.    In this episode, we discuss making brain health visible and actionable at scale.   We also cover: Headphones as a form factor The consumerization of neurotech Tracking brain age and neurodegenerative decline Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Website: www.neurable.com  Instagram: https://www.instagram.com/neurable_/  Ramses' Instagram: https://www.instagram.com/ramsesalcaide    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:43) Brain health problem (03:00) Headphone form factor (04:57) Company scale (06:28) Use cases (08:35) Wellness tipping point (11:06) Actionable insights (14:18) Supplement testing story (15:28) AI capabilities (17:37) Technology business model (19:17) Cost drivers (20:40) Privacy concerns (24:03) Market evolution (27:17) Brain age metric (29:38) Current priorities (30:52) Long-term vision (33:21) Conclusion  

Welcome to the latest episode of LIFTS, your bite-sized dose of the latest fitness industry trends and stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Frank Britt, CEO of Aescape, for a deep dive into one of the most talked-about stories in wellness technology this year. After reports emerged that Aescape entered insolvency proceedings following a reported $157 million shortfall, the conversation around recovery robotics quickly shifted from innovation to survival. But according to Frank Britt, the real story is far more nuanced and far from over. This episode explores what actually happened behind the scenes at Aescape, why the original business model failed, and how the company is now attempting to rebuild around a completely different approach. Frank shares why "robots as a service" created major challenges for the company's economics, how the business is restructuring around equipment ownership and platform services, and why he believes recovery robotics is still positioned at the centre of several long-term wellness trends including AI, personalisation, diagnostics, and labour shortages. The discussion also examines the broader future of recovery within fitness and hospitality. As recovery moves from luxury amenity to everyday infrastructure, operators are beginning to rethink how bodywork, data, and personalised wellness experiences fit into the future member journey. The episode also dives into the parallels between recovery technology and the adoption curves of other consumer technologies from GPS and streaming to wearables and connected health devices and why Frank believes recovery intelligence could eventually become as mainstream as strength or cardio tracking. In this episode, we cover: Why Aescape collapsed despite raising $128 million The business model mistake behind "robots as a service" How Aescape plans to rebuild and scale Why recovery is moving to the centre of wellness The future of AI-driven recovery and personalisation

Women over 60 are one of the most biologically dynamic — and most overlooked — populations in the fitness industry. In this closing episode of the Women's Health Series, host Eric Malzone sits down with Dr. Jennifer King, behavioral scientist, gerontology researcher, and nationally competitive physique athlete, to tackle one of the industry's biggest blind spots: the near-total dropout of research, diagnostics, and programming once women move past menopause. Dr. King unpacks why clinical guidance so rarely includes the very women it's meant to serve, how gym environments send the wrong signals through layout, tour routes, and equipment placement, and what intentional design actually looks like when a facility is built around accessibility, strength, and longevity — not assumptions. From the hidden bias in a first gym tour to the role of technology like eGym in removing intimidation, this conversation is a call to action for fitness professionals ready to stop leaving an entire generation of women behind.

Today, I'm joined by Jason Daniel, founder and CEO of LSKD.   An Australian fitness apparel brand born from motocross culture, LSKD has scaled to $200M in revenue, 700+ employees, and 31 retail stores since launching in 2007.   In this episode, we discuss building a global brand from a grassroots community.   We also cover: From carpenter to founder LSKD's self-funded growth Community event strategy   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Website: www.lskd.co  Instagram: https://www.instagram.com/lskd/  US Instagram: https://www.instagram.com/lskd.usa/  Running: https://www.instagram.com/lskd.running/  ADA: https://www.instagram.com/lskd.ada/  HQ: https://www.instagram.com/lskd.hq/    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:35) The Loose Kid origin (04:05) Going full-time LKI (05:00) Finding the why (06:35) 2018 rebrand to LSKD (08:00) $3M to $200M growth (11:00) Self-funded discipline (15:25) Channel evolution (19:00) Community event strategy (22:45) Failing forward (25:10) Global expansion (26:25) Product innovation (28:45) Where to find (29:35) Conclusion  

Welcome to the latest episode of LIFTS, your bite-sized dose of the latest fitness industry trends and stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal explore one of the most important shifts in the fitness industry today: technology is no longer just a support function, it's a core driver of growth. Joined by Al Noshirvani, Executive Chairman of Alta Technology Group, the conversation dives into how operators should rethink their approach to AI, payments, and platform decisions. While the industry is flooded with new tools and innovations, a deeper challenge is emerging beneath the surface. Many operators are investing in technology without clearly understanding whether it delivers measurable impact. Al introduces a simple but powerful framework: every technology decision should enhance the member experience, increase staff productivity, or contribute to the bottom line. Ideally, it should do all three. The discussion explores how AI is often overemphasised in customer-facing features, while the real opportunity lies behind the scenes automating operations such as collections, onboarding, and staff training. It also examines how payments have evolved from a back-office necessity into a strategic lever that impacts revenue, retention, and customer trust. The conversation also highlights the growing importance of platform strategy. As businesses scale, operators must ensure their technology is configurable, flexible, and extensible otherwise they risk being locked into systems that limit future growth. As the episode develops, the panel reinforces a critical insight: technology should not be pursued for its own sake. The operators who win will be those who focus on outcomes using technology to drive better experiences, stronger operations, and sustainable revenue growth. In this episode, we cover: The 3 tests every fitness technology decision must pass Why most AI in fitness is missing the point Where AI is actually creating operational value How payments became a strategic lever in fitness The risks of choosing the wrong technology platform Why configurability, flexibility, and extensibility matter How to think about technology as a revenue driver—not a cost What operators should demand from their tech partners

A héten sorra dobták be a törölközőt a NER megingathatatlannak tűnő intézményei a Balásy-birodalomtól a Tényekig. Mi ennek az oka és mi jöhet még?A hét elején a hirdetési és rendezvénypiacot uraló, NER-es cég vezetője jelentette be megtörten, a könnyeivel küszködve, hogy visszaadná az államnak mindenét. Majd leváltották a kampány legnagyobb hazugságát lehozó Index főszerkesztőjét, miután helyreigazításban közölték, hogy minden kamu volt, amit a Tisza állítólagos programjáról írtak. Majd felszámolták a NER legdurvább propagandaműsorát, a híradónak álcázott Tényeket.See omnystudio.com/listener for privacy information.

Dave Appel, Chief Health & Wellness Officer at KORB Health and 35-year fitness industry veteran, joins Eric Malzone for a candid conversation on the collision of telehealth, GLP-1s, hormone replacement therapy, and the gym business model. Dave breaks down why the fitness industry can no longer afford to ignore the 80% of the population that doesn't identify as "fit," how GLP-1 medications like semaglutide are opening gym doors for people who never felt welcome in them, and what gym operators need to know right now before peptide deregulation reshapes the entire landscape. From KORB's partnerships with InShape Fitness and Fitness 19 to the future of pod-based, community-driven training environments, this episode is a masterclass in where preventative health and fitness are headed — and how smart operators can build a new revenue stream by getting ahead of it. What You'll Learn:

Today, I'm joined by Grey Nguyen, co-founder and CEO of Bevel.   Enabling consumer agency, Bevel's AI-powered health platform connects data across wearables, blood tests, and lifestyle habits to provide personalized guidance.   In this episode, we discuss building an AI-native Personal Health OS.   We also cover:   Bevel's next-gen features A public lawsuit with WHOOP The shift to multi-device health tracking   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Bevel's Website: https://www.bevel.health/  Download the app: https://apps.apple.com/us/app/bevel-ai-health-coach/id6456176249  Reddit Community: https://www.reddit.com/r/bevelhealth/  YouTube: https://www.youtube.com/@bevelhealth    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:33) Founder backstory (04:50) Building the solution (05:30) Reddit launch overnight (06:20) Team growth (07:15) Health OS positioning (08:36) Data integration (10:00) Multiple device users (11:15) Privacy approach (12:25) Core user base (14:00) Design philosophy (15:40) Bevel Intelligence (18:00) Data analyst pocket (19:20) Bevel 3.0 features (20:00) Health records vault (20:45) Biological age (22:15) User feedback (24:15) WHOOP lawsuit (27:10) Founder support (28:20) Healthcare evolution (30:15) COVID shift (31:15) Apple platform (33:05) Trust equation (34:10) Community dynamics (35:00) Social features (36:06) Where to find (37:05) Conclusion  

Welcome to the latest episode of LIFTS, your bite-sized dose of the latest fitness industry trends and stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal explore one of the most overlooked drivers of growth in the fitness industry: member frequency. Joined by JJ Creegan, Principal at Creegan Co., the conversation dives into why many gyms plateau despite strong demand and continued industry growth. While headlines suggest the fitness industry is thriving, with rising revenues and participation, a deeper issue is emerging beneath the surface. Many operators are still focused on acquisition and utilisation, while overlooking the single metric that ultimately determines long-term success: whether members consistently show up. Drawing on experience from brands such as Planet Fitness, Orangetheory Fitness, and Purpose Brands, JJ shares a practical framework for understanding where businesses break down as they scale. From reliance on "founder energy" to fragmented systems and inconsistent execution, the discussion highlights why early success can often mask deeper operational fragility. The conversation also explores how operators can better understand their lead funnels, improve execution across teams, and build systems that drive behaviour, not just short-term results. JJ introduces his "SCREAM" framework as a way to evaluate business health across systems, culture, relationships, execution, action, and management. As the episode develops, the panel reinforces a critical insight: growth is no longer just about getting more members through the door. It's about ensuring they stay engaged, build consistent habits, and remain active within your ecosystem. For operators, founders, and investors, this episode provides valuable insight into the shifting dynamics of the industry, including the "disappearing middle," changing consumer behaviour, and the increasing importance of retention in a more competitive landscape. In this episode, we cover: Why frequency of visit is the most important metric in fitness The hidden gaps in the lead funnel (book, show, close) Why "founder energy" doesn't scale The SCREAM framework for building stronger operations The "disappearing middle" of the fitness market How consumer behaviour is shifting towards performance and data Why retention is becoming harder—and more important than ever

Jane Wang brings a rare cross-disciplinary lens to one of fitness's oldest problems: member retention. With a background in clinical research, mortality risk, and 12+ years in corporate wellness, Jane shares why the industry's approach to churn is fundamentally flawed — and what a data-driven, human-centered model looks like. What We Cover: Jane's background — From HIV research and ovarian cancer trials to building tech for 7M+ members at Opt Why retention is broken — The industry measures daily/weekly/monthly activity but ignores the full lifecycle of a member Life stages & churn — Having a baby, moving cities, changing jobs: why no text message can fix structural churn The "no" that means "not right now" — Treating lapsed members like a long-term sales relationship Life events in insurance vs. fitness — How life insurers market around milestones and why gyms should too Joyful nudges vs. aggressive ones — Why over-messaging kills retention and joy-driven UX wins The female fitness opportunity — Women are 60–90% of class-based gym users, but most products are built by and for men Cyclical health design — Why female biology demands a different measurement framework Candy Crush vs. Call of Duty — The massive underserved female market and what light gamification unlocks Social connectedness as a magic metric — Facebook's early retention lesson applied to gyms; women average 8–9 challenge buddies vs. men's 1–2 Fidgital — Physical + digital experiences that create lasting loyalty (Apple as the model) The data stack — Subscription data → usage/check-ins → wearables → zip codes → behavioral triangulation How Opt's challenges work — 1-day to 2-week gamified events that surface persona, personality, and device data with no tech lift for partners EGM Genius AI — A real-world fidgital example from the gym floor What Jane needs — Partners with 100K+ member footprints to help scale from 7M to 100M members OUR SPONSORS:

Host Eric Malzone sits down with Marco Benitez, CEO and Co-founder of ROOK — and former TaeKwondo champion turned biomedical engineer — to get real about where the fitness and wellness industry stands in the age of AI and wearable data. Marco pulls from his background at Roche and Novartis to explain why clean, unified data is the foundation everything else is built on, and why most operators are sitting on gold they don't know how to mine. From pharma clinical trials using Oura rings to track narcolepsy patients, to longevity brands leveraging sleep data to drive upsells, to the looming reality of AI agents reshaping how we interact with health professionals — this conversation doesn't sugarcoat anything. Eric and Marco also dig into the "dead internet" theory, AI hallucinations, self-driving cars, and why soft skills might be the most valuable thing you can develop right now. If you're in fitness, healthcare, or anywhere near the wellness space and you're not thinking seriously about your data strategy, this episode is your wake-up call. Key Takeaways:

Today, I'm joined by Anthony Geisler, founder & CEO of Sequel Brands.   A multi-brand fitness and wellness platform, Sequel Brands' portfolio of concepts span Pilates, stretching, EMS, and longevity.    In this episode, we discuss building futureproof franchises.   We also cover:   Sequel's five-brand platform  Scaling longevity-focused experiences Consumer behavior shifts across modalities  Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Website: www.sequelbrands.com Explore all five brand concepts on the site.   -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:34) Five-brand platform overview (02:25) Pilates Addiction (02:55) iFlex stretching and recovery (03:13) beem infrared sauna (03:20) BODY20 EMS technology (04:23) Ultimate Longevity Center launch (05:47) 100% ownership structure (07:15) Portfolio selection strategy (08:30) Sauna research (09:05) Democratizing longevity access (10:25) Gary Brecka partnership (11:35) Modality evolution over time (12:20) Post-COVID consumer shifts (13:15) Cycling's global decline (14:15) Equipment and offering evolution (15:23) Franchise playbook constants (16:19) ChatGPT and AI impacts (17:38) Value equation fundamentals (19:15) Cross-portfolio membership challenges (21:27) Finite inventory dynamics (22:34) Growth without pressure (24:40) Royalty business mindset (25:25) Discovery Day process (27:20) Franchisee selection rigor (27:45) Xponential story context (29:45) Public market challenges (31:10) COVID and Delta variant timing (32:07) Why keep building (33:28) Franchise life realities (35:14) Future acquisition appetite (36:11) Where to learn more (36:29) Conclusion

Welcome to the latest episode of LIFTS, your bite-sized dose of the latest industry fitness trends and stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal explore one of the most provocative ideas in modern health and wellness: what if aging itself is a disease? Joined by Dr. Jonathann Kuo, founder of Extension Health, the conversation dives into the rapid rise of longevity medicine, peptides, and advanced performance therapies. As concierge health models, diagnostics, and biohacking treatments move into the mainstream, a new category is emerging at the intersection of healthcare, wellness, and performance. However, as interest grows, so too does the gap between consumer awareness, clinical expertise, and real-world application. The discussion explores how longevity medicine is being defined today, and how it differs from traditional healthcare, which has historically focused on treating disease rather than preventing it. Dr. Kuo shares his clinical perspective on using advanced diagnostics, peptide therapies, and regenerative interventions to optimise healthspan and address the underlying drivers of aging. Matthew and Mo challenge the growing influence of social media and biohacking culture, where consumer demand is accelerating faster than regulation and scientific validation. The conversation highlights the importance of clinical experience, medical oversight, and responsible implementation in a space that is evolving rapidly. As the episode develops, the panel reinforces a key message: while advanced therapies are gaining traction, the fundamentals of health, diet, sleep, and exercise remain the foundation of long-term outcomes, with newer interventions acting as an additional layer of optimisation. For operators, this episode provides valuable insight into both the opportunities and responsibilities associated with integrating longevity and wellness services into fitness environments. In this episode, we cover: • What longevity medicine is and why it's growing • The idea of aging as a disease and what it means in practice • The rise of peptides, biohacking, and advanced therapies • The difference between clinical care and influencer-led health advice • Why diagnostics and personalised data are essential • Risks around unregulated treatments and "DIY" biohacking • How AI is shaping the future of personalised healthcare Guest

In this episode of Future of Fitness, host Eric Malzone sits down with Dr. Anna Emmanuel—a double board-certified physician in family and integrative medicine—to unpack the evolution of modern healthcare, from reactive "sick care" to proactive, data-driven longevity medicine. Dr. Emmanuel introduces the Next Health framework of Medicine 4.0, a model that blends lifestyle, prevention, functional medicine, and advanced therapies like peptides, GLP-1s, and stem cells. She reveals why 80% of health outcomes are within our control, how to use GLP-1s responsibly without muscle loss, and why gut health and grip strength are underrated longevity markers. If you're ready to stop DIY-ing your health with TikTok and ChatGPT and start becoming the CEO of your own biology, this conversation is your playbook. Key Takeaways 

Today, I'm joined by Justin Mares, co-founder and CEO of Truemed.   Truemed is scaling payment infrastructure to enable HSA/FSA spending on lifestyle-first health interventions like gym memberships, supplements, and sleep aids.   In this episode, we discuss building payment rails for preventative health.   We also cover:   Prevention economics Securing funding from a16z  Education, partnerships, and employer integrations   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Truemed's Website: www.truemed.com  Newsletter: justinmares.substack.com    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:18) Kettle & Fire background (02:19) Letters of medical necessity (03:42) Payment integration (05:33) Survey and approval process (06:32) Loophole criticism (08:45) Prevention economics (10:37) Broken default assumptions (11:34) Merchant excitement (13:21) Mission-driven founders (14:09) Scaling challenges (15:34) Education strategy (17:07) Partnership approach (18:12) Employer integration (19:34) Tracking outcomes (21:26) Infrastructure layer (22:12) Evidence-based future (23:06) Merchant metrics (24:26) Competitive differentiation (27:56) Insurance expansion (29:10) Data gap (30:05) a16z funding (31:41) Near-term experiments (32:27) Conclusion

Welcome to the latest episode of LIFTS, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal explore one of the most talked-about topics in modern wellness: NAD and the rapid rise of longevity therapies. Joined by Rachele Pojednic, Chief Science Officer at Restore Hyper Wellness, the conversation breaks down what NAD actually is, how it functions within the body, and why it has become such a focal point in energy, recovery, and healthy aging. As wellness clinics, IV therapies, and performance treatments continue to grow in popularity, NAD has emerged as a central molecule in the conversation around optimisation and longevity. However, as interest increases, so too does the gap between consumer awareness, scientific understanding, and real-world application. The discussion explores the biology behind NAD, including its role in cellular energy production, metabolism, and DNA repair, while also examining the different forms of NAD and its precursors, such as NR and NMN. Matthew and Mo share their own experiences with NAD therapies, opening up a broader discussion around delivery methods, perceived benefits, and the difference between anecdotal outcomes and evidence-based practice. As the conversation develops, Rachel highlights the importance of understanding not just the therapy, but the underlying molecule, and why factors such as dosage, delivery method, and cellular transport play a critical role in determining effectiveness. The episode also addresses the wider challenges within the wellness industry, including the speed at which new therapies are being adopted, the influence of biohacking culture, and the growing need for scientific validation and safety data. For operators, this episode provides valuable insight into both the opportunities and responsibilities associated with integrating longevity and wellness services into fitness environments. In this episode, we cover: What NAD is and how it works in the body Why NAD levels decline with age The rise of NAD and wellness clinics The difference between NAD, NR, and NMN Why delivery method and molecule selection matter The gap between wellness hype and scientific evidence Safety considerations, dosage challenges, and unknowns

After 30+ years of bootstrapping Alloy Franchise to over 135 locations, founder Rick Mayo finally decided to bring in a private equity partner—but not for the reasons you might think. In this candid conversation with Eric Malzone, Rick opens up about why he chose Capital Spring, how he avoided the "gunslinging" PE horror stories, and why pulling some chips off the table actually gave him more clarity, not less. He breaks down the deceptively simple model behind Alloy's 91% retention rate, explains why saying "no" to flashy trends (GLP-1s, saunas, meal delivery) has been the secret to scaling, and reveals how he thinks about integrating adjacent services without muddying the core business. If you're a franchise operator, founder considering outside capital, or just someone who wants to know what actually works after three decades in the trenches, this one's for you. Key Takeaways:

Today, I'm joined by Anushka Salinas, CEO of Nanit.   A parenting tech company with 1.3M users, Nanit evolved from a smart baby monitor to a full ecosystem for insights on kids' sleep, health, safety, and developmental milestones.   In this episode, we discuss bringing data to early childhood's unmeasured years.   We also cover: Parental anxiety Home health sensing Nanit user feedback and outcomes   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Nanit's Website: www.nanit.com  Careers at Nanit: https://www.nanit.com/pages/careers  Instagram: https://www.instagram.com/get_nanit/ TikTok: https://www.tiktok.com/@getnanit    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/  Chapters: (00:00) Introduction (01:16) Smart baby monitors (02:34) The health tracking boom (04:14) Beyond sleep (06:28) Early childhood intelligence (07:35) 97% trust and recommendation rate (08:10) Feeding and diaper logging (09:13) Turning data into actionable insights (10:27) Sleep score simplification (11:25) Parent anxiety and confidence (13:10) Default parent dynamic (14:35) Improving communication (16:23) Science-backed vs. opinion-driven insights (17:24) 50+ published research studies (18:27) Healthcare blurring lines with LLMs (19:38) Cough detection sharing (21:19) Home health sensing (24:21) AI accelerating roadmap (25:18) Measuring milestone development (26:08) AI in user experience and efficiency (27:21) Where to learn more (27:40) Conclusion