POPULARITY
From franchising fitness empires to developing the next generation of athletes — Pat Rigsby has seen it all, and he's not done yet. In this episode, Pat joins Eric to break down what's actually shifting in the fitness and sports performance industry in 2025, why the gap between "trainer who pays rent" and real business owner has never been wider, and what two decades of franchising experience taught him before launching Athletes Accelerated. Pat pulls no punches on what it really takes to franchise a concept (hint: it's a legal marriage, not a passive income play), why the youth sports market is one of the most recession-resistant businesses you can build, and how he and partners Doug Sperling and Graham Wilkerson spent over a year stress-testing a model before ever filing an FDD. If you're a sports performance gym owner grinding through 14-hour days while missing your own kid's games, this one hits different. Takeaways:
Welcome to the latest episode of L.I.F.T.S, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this special live episode from the Connected Health & Fitness Summit 2026 in Los Angeles, Matthew Januszek and Mohammed Iqbal sit down with four leaders shaping the future of performance, longevity, franchising, and workforce training. Guests include: Douglas Gremmen (HYROX): On building one of the fastest growing competitive fitness brands in the world and why purpose-driven training is the ultimate disruptor. Dean Kelly (Extension Health): On physician-led longevity, advanced diagnostics, and the shift from conversation to clinical outcomes. Julie Cartwright (PVOLVE): On scaling an omni-channel fitness brand and the emotional responsibility of franchising. This episode explores the balance between AI and human intelligence, the rise of team-based competition, the evolution of longevity medicine, and how modern training systems are transforming frontline industries. Key Topics Include: How HYROX built a global competitive ecosystem without competing with gyms. Why doubles competition is redefining community in fitness. The difference between influencer-driven biohacking and physician-led longevity care. The realities of scaling a franchise brand in today's market. How AI-powered training systems are improving workforce performance. The importance of human connection in an AI-native world.
Mark Mastrov, founder of 24 Hour Fitness, sat down with Eric Malzone to reflect on decades of industry experience and where fitness is headed next. The conversation covered how consumer behavior has shifted dramatically post-pandemic, with younger generations leaning into fitness more than ever, and how the lines between medical services and gym facilities are increasingly blurring — pointing to a future where your workout and your healthcare coexist under one roof. On the business side, Mark sees private equity continuing to fuel growth across boutique and mid-tier fitness, with the longevity and wellness movement creating fresh opportunities for brands willing to evolve. He also flagged AI as a coming force in operational efficiency, while stressing that none of it matters without strong talent pipelines driving these organizations forward. Key Takeaways:
Today, I'm joined by Sam O'Keefe, co-founder & CEO of Flex. Enabling use of HSA and FSA funds at checkout, Flex unlocks tax-advantaged spending on preventative health products — from fitness and recovery to supplements and wearables. In this episode, we discuss making "pay with HSA/FSA" as common as PayPal. We also cover: Confusion around HSAs & FSAs Value props for merchants and consumers Integrating with Equinox's membership flow Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Flex's Website: www.withflex.com Shop with Flex: www.withflex.com/shop Instagram: www.instagram.com/paywithflex/ LinkedIn: www.linkedin.com/company/withflex/ X (Twitter): https://x.com/paywithflex Sam's Email: sam@withflex.com - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:39) Sam's background (02:26) Why HSA/FSA funds are hard to use (04:00) Making HSA/FSA work (05:35) IRS regulations (07:05) The education problem (09:00) Merchant value proposition (10:30) Increased accessibility (11:10) API-first infrastructure (12:05) Custom integrations (14:40) Patterns across fitness, sleep, supplements, wearables (16:15) Women directing family healthcare spending (18:00) Subscription retention (19:15) Psychology of separate health spending pool (21:25) Equinox partnership (22:40) Seamless checkout integration vs reimbursement friction (24:15) Fitness language shift (25:05) Making HSA/FSA ubiquitous in every checkout (27:15) $150 billion underutilized in HSA/FSA accounts (28:40) Consumer marketplace (29:30) Growing B2C alongside B2B focus (30:30) 2026 priorities (32:33) Conclusion
Welcome to the latest episode of LIFTS, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Troy Taylor from Tonal to explore one of the most important shifts happening in fitness today: strength as the foundation of longevity. Drawing on connected strength data from thousands of members, this conversation examines a surprising insight — in many cases, 60-year-olds are matching or outperforming 30-year-olds in relative strength gains. The difference isn't age. It's consistency, progressive overload, and measurable outcomes. As the industry shifts from aesthetics and performance toward healthspan and preventative health, the discussion explores what truly matters as we age. From muscle mass and maximal strength to power and velocity, Troy explains why lower-body power may be one of the most important predictors of long-term resilience, fall prevention, and independence. The episode also explores minimal effective dose training, advanced tools like eccentric overload, and the growing role of connected strength technology. For operators, this conversation challenges traditional KPIs such as check-ins and time-in-gym, making the case for tracking strength progression and real outcomes instead. This episode moves beyond trends to examine what fitness operators, brands, and leaders should prioritise if the goal is not just participation — but measurable progress and long-term health impact. In this episode, we cover: • Why older members often outperform younger ones in relative strength gains • The real driver of progress: consistency and progressive overload • Why strength is becoming foundational for longevity • Muscle vs strength vs power — and why power matters most as we age • Minimal effective dose training and why 20–35 minutes works • Why lower-body power is critical for healthspan and fall prevention • Why operators must shift from tracking visits to tracking outcomes
In this episode, Eric sits down with serial fitness entrepreneur Anthony Geisler to unpack his new venture, Sequel, why he's doubling down on longevity, and how he sees the future of fitness shifting toward healthspan, tech-enabled training, and democratized wellness for the masses. ✨ Key takeaways
A.J. Christian - Online előadás, 2026. február 17.
Elfelejtettek kenyeret vinni magukkal, és a bárkában nem volt több kenyerük, csak egy. Jézus a lelkükre kötötte: "Vigyázzatok, óvakodjatok a farizeusok és Heródes kovászától!" Egymás között arról beszélgettek, hogy nincs kenyerük. Jézus észrevette és így szólt: "Mit tanakodtatok azon, hogy nincs kenyeretek? Még most sem értitek? Nem fogjátok fel? Még mindig érzéketlen a szívetek? Van szemetek és nem láttok, van fületek és nem hallottok? Nem emlékeztek rá, hogy amikor öt kenyeret megtörtem ötezer embernek, hány tele kosár maradékot szedtetek össze?" "Tizenkettőt" - felelték. "S mikor a hetet a négyezernek, hány kosár lett tele a maradékkal, amit összeszedtetek?" "Hét" - mondták. Erre újra kérdezte: "Még mindig nem értitek?"Olvasmányok, ünnepek a liturgikus naptárban. | Felolvassa: Varga László |
Today, I'm joined by Sam Browne, CEO and co-founder of Let's Do This. A platform for mass-participation sports events, Let's Do This partners with marathons, triathlons, and cycling events to help people discover life-changing athletic experiences. In this episode, we discuss building tech to get people together offline. We also cover: The company's mission to create shared experiences Current problems with the experience economy Expanding to 18 international markets Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: www.letsdothis.com Let's Do This on Instagram: https://www.instagram.com/letsdothis.com_/?hl=en Sam's LinkedIn: https://www.linkedin.com/in/sam-browne-a86268b0/ The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:03) Background and mission (02:13) Offline connection (02:41) Origin story (04:30) Identifying market gap (05:23) Discovery, technology, and payments problems (06:45) Layering growth S-curves (09:00) The ultimate growth channel (11:30) The supply side (13:45) Technology infrastructure (16:00) COVID impact (18:30) Post-pandemic surge (21:00) Isolated, distracted, or connected (23:15) Why experiences beat things (25:30) Bringing people together (27:00) The choice (29:08) Expansion strategy (30:15) Geographic rollout (31:15) Future verticals (32:00) Supply problems (33:09) Lifetime partnerships (34:18) Serving event organizers (34:48) Where to discover your next challenge (35:32) Conclusion
Welcome to the latest episode of LIFTS, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Sean Turner, CEO of Les Mills US, to explore one of the most persistent and misunderstood challenges in fitness today: member retention. Drawing on decades of experience as both a club operator and global brand leader, this conversation examines why retention is not a content problem, but a human one. Sean shares how confidence, belonging, and experience design play a far greater role in long-term engagement than endless workout libraries or digital platforms. As the industry continues to invest heavily in content, technology, and on-demand solutions, the discussion focuses on why fitness cannot be built like a streaming service and what actually drives consistency and behavior change. From group training and coaching quality to structured systems that scale, this episode highlights what operators often misunderstand about motivation and why members quietly disengage. This episode moves beyond tactics and trends to highlight what fitness operators, brands, and leaders should prioritise if the goal is not just acquisition but long-term retention and meaningful participation. In this episode, we cover: • Why retention is driven by confidence and belonging, not content volume • The "confidence gap" that prevents people from fully engaging in fitness • Why fitness isn't Netflix and why that analogy matters • How group training and coaching create long-term adherence • What operators misunderstand about motivation and disengagement • Lessons from Les Mills on building systems that drive retention at scale
Today, I'm joined by Geoff Cook, CEO of Noom. Evolved from behavior change app to clinical health platform, Noom combines personalized coaching with medications like GLP-1s to forge health habits and drive long-term health outcomes. In this episode, we discuss using medication as a catalyst for behavior change. We also cover: Shifting revenue from medicated plans Microdosing GLP-1s Building the "Duolingo of Health" Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: www.noom.com Programs for weight loss and proactive health available - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:30) What's changed at Noom (02:00) Revenue shift (03:25) GLP-1s as catalyst (04:20) Food noise silence (05:35) Discontinuation rates (06:35) Medication to maintenance (07:00) Microdosing GLP-1s (08:35) Challenges and strategies (09:50) Self-experimentation & preventative health (12:20) Other supplements (14:05) Stacking habits (15:35) What belongs in clinical care? (16:20) Litmus test (17:20) Research investment and peer-reviewed studies (18:25) Largest microdose dataset in the world (19:30) Virtuous loop (20:30) Cue, micro-habit, reward framework (21:25) Gamification (22:32) Behavior change foundation (24:00) Condition advantage over competitors (26:00) Women's health, blood testing, & category expansion (26:35) Behavior, diagnostics, and clinical care (28:15) Blood testing for proactive health (29:20) Care stacks and vertical integration trends (31:10) IPO timeline and public market readiness (32:35) 2026 goals (33:40) Conclusion
Welcome to the latest episode of LIFTS, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by industry veteran, longevity advocate, and former Life Time executive Jeff Zweifel to explore one of the most overlooked and urgent topics in fitness today: men's health and aging. Drawing on decades of leadership experience in the fitness industry, as well as firsthand exposure to emerging longevity and performance technologies, this conversation examines what actually drives long-term health outcomes and where the industry often gets distracted by hype. As biohacking, recovery zones, and medical-adjacent services continue to grow, the discussion focuses on why strength training, cardiovascular fitness, and sleep remain the most powerful predictors of healthspan, resilience, and quality of life, particularly for men over 40. This episode moves beyond trends and optimisation to highlight what fitness operators, brands, and individuals should prioritise if the goal is not just living longer but living better. In this episode, we cover: • Why strength and cardiorespiratory fitness are the true foundations of longevity • The critical role of sleep in hormone health, recovery, and all-cause mortality • How men's health has been historically under-served by the fitness industry • The risks and realities of peptides, recovery tools, and biohacking • Whether recovery zones drive real outcomes or simply attract members • How fitness operators can shift from amenities to measurable results • What it really means to age well, stay strong, and remain active long term
Alfred Angerer spricht mit Jeroen de Leur, Mitglied der Geschäftsleitung des Gesundheitscenter Jeroen de Leur in Einsiedeln, und Daniel Holsträter, Sales Manager und Konzeptberater bei EGYM, über die Digitalisierung in Physiotherapie und Training. Im Zentrum stehen die Fragen, was Digitalisierung in diesem Umfeld konkret bedeutet, wie datenbasierte Assessments wie Bioimpedanz und Bio Age Motivation schaffen und wie digitale Ökosysteme Prozesse vereinfachen. Die Gäste diskutieren den Wandel der Branche, die Verbindung von Therapie und Training unter einem Dach, Chancen für Kundenbindung und Rekrutierung sowie Grenzen von Messbarkeit in der Therapie. Zum Schluss blicken sie in die Zukunft mit KI als Werkzeug und der klaren Haltung, dass trotz Technik das Zwischenmenschliche entscheidend bleibt.
Today, I'm joined by Michelle Larivee, founder & CEO of WTHN. With five NYC clinics and a recent Ulta Beauty launch, WTHN is modernizing acupuncture — offering personalized TCM treatment plans and tools to address bodily dysfunction at its root. In this episode, we discuss taking ancient healing practices mainstream. We also cover: Ulta and Canyon Ranch partnerships The healthcare-meets-wellness studio model Breaking down barriers like myths, access, and education Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider WTHN's Website: www.wthn.com Discount Code: FITTINSIDER25 for 25% off products Visit studios in New York or shop products nationwide Michelle's LinkedIn: https://www.linkedin.com/in/michelle-larivee-35640012/ The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:17) WTHN's mission (02:02) Personal healing journey (03:35) Why acupuncture is inaccessible (05:30) Barriers to entry (07:00) Progress in New York (08:22) Education as the key (09:21) Following yoga and meditation's path to accessibility (10:32) Omnichannel strategy (12:00) Core of the business (14:15) Physical expansion strategy (15:15) Why New York (16:33) Operational challenges (19:43) Consumer trends (21:00) The original longevity tool (22:15) Healthspan over wellness (23:30) Balancing medical legitimacy with accessibility (24:24) Membership model (26:15) 2026 priorities (27:00) Ulta and Canyon Ranch partnerships (27:30) Corporate wellness and hospitality convergence (29:43) Breaking down barriers between practitioners (30:30) Where to try WTHN (31:32) Conclusion Keywords: Fitt Insider, Joe Vennare, Michelle Larivee, WTHN, Acupuncture, Traditional Chinese Medicine, Wellness, Longevity, Preventative Healthcare, Pain Management, Fertility, Stress Management, Nervous System, Studio Model, Omnichannel, Corporate Wellness, Health Span, Business, Entrepreneurship, Fitt Insider Podcast
Welcome to the latest episode of L.I.F.T.S, your bite-sized dose of the Latest Industry Fitness Trends and Stories. Recorded live at the Los Angeles Pilates Journal Expo 2026, Matthew Januszek and Mohammed Iqbal sit down with leading voices shaping the future of Pilates. Guests include: Pilates experts Sean Bergara and Tracey Mallett, along with Reform RX founders Neal and Yvette McGaffin. In this episode, we explore: • How Pilates is evolving to meet modern strength and athletic demands. • Why men are increasingly embracing Pilates for longevity and performance. • The rise of fusion fitness and technology-driven reformers. • What it takes to innovate in a traditionally classical industry. • Lessons from decades of leadership, entrepreneurship, and reinvention.
Today, I'm joined by Dr. Muthu Alagappan, founder & CEO of Counsel Health. Counsel Health is an AI-native virtual care platform combining medical AI with human doctors to provide accessible, high-quality guidance at a fraction of traditional costs. In this episode, we discuss building the new front door to care. We also cover: AI-native primary care via messaging AI vs. human roles in clinical decisions Redefining cost and access for personalized medicine Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Counsel Health's Website: https://www.counselhealth.com/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:09) Muthu's background (01:40) What is Counsel Health (03:08) Patient interaction and care modules (04:27) From AI to human doctors (05:38) The clinician side (06:45) The clinician cockpit (07:47) The AI healthcare landscape (09:16) Medical information vs. medical care (10:38) Re-aggregating fragmented primary care (12:00) The 10x doctor (13:45) AI autonomy (15:00) Will AI replace doctors entirely? (16:45) Cognitive aspects of primary care (18:59) Recent AI healthcare product releases (20:30) Integration challenges (22:00) Clinical use cases (23:15) Patient adherence challenges (25:45) Series A fundraising (27:15) Scarcity and value in the AI healthcare era (28:15) Business model challenges (30:15) Improving quality, lowering cost, and improving access (31:00) Prevention vs. primary care (33:00) Wearables and lab data (34:00) Full-stack convergence vs. singular focus (35:45) What's next (36:58) Conclusion
In dieser kurzen Folge geht es um die richtige Ausführung an den eGym Flex-Geräten. Mit zwei zentralen Punkten pro Gerät verbesserst du Qualität und Stabilität in deiner Bewegung.
Welcome to the latest episode of LIFTS, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by industry strategist and returning guest Debra Strougo, Founder of Row House and CEO of Fitizens to explore how the wellness consumer is everywhere and what that means for the future of fitness. Drawing on insights from CES in Las Vegas, global industry conversations, and real-world operator experience, this episode discusses AI, Pilates, and large-scale operators like 24 Hour Fitness. As wellness becomes a primary driver of consumer behaviour, the discussion looks at how: AI is evolving from analysis to intervention Pilates continues to grow as a cornerstone of wellness and longevity Mark Mastrov's return to 24 Hour Fitness reflects broader shifts around scale, access, and relevance in the market This conversation moves beyond hype and trends to focus on what fitness operators, brands, and leaders should actually be paying attention to as the industry continues to evolve. In this episode, we cover: The rise of the wellness consumer across fitness, health, and lifestyle How AI is shifting from tracking and data to real-world intervention Why Pilates aligns so closely with longevity, wellness, and behaviour change What 24 Hour Fitness' next chapter tells us about big-box fitness Key takeaways from CES and recent industry events Why fundamentals still matter more than ever in a changing market
Today, I'm joined by Carter Barnhart, CEO and co-founder of Charlie Health. Charlie Health provides virtual intensive outpatient treatment for serious mental health and substance use disorders — serving children, teens, and adults across 40 states. In this episode, we discuss making life-saving behavioral healthcare accessible at scale. We also cover: Securing over 850 insurance contracts Proving the ROI of virtual intensive treatment Leveraging group-based connection for healing Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Charlie Health Website: www.charliehealth.com Charlie Health is Hiring across all roles - reach out to join the team - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:15) Charlie Health's mission (03:10) Proving virtual intensive treatment works (05:06) COVID as the catalyst (06:33) Building a world without suicide (07:10) The care model (08:25) Community-based referral network (09:00) Personalized matching and group-based treatment (10:15) Connection as the foundation (11:15) Long-term outcomes tracking (12:26) Insurance accessibility (13:20) Quality care at scale (14:32) Transparency (16:00) Building trust with clinicians (17:05) Core values (19:00) Bridging the gap in behavioral healthcare (20:30) Trust as the foundation of data collection (21:20) Success stories to combat stigma (22:35) Destigmatizing high-acuity mental health (24:15) Moving the needle through shared stories (26:00) AI augmenting clinician work (27:50) Charles the AI scribe (29:00) AI vs. human connection (30:15) Expansion (31:30) KPIs (32:27) Profitability and scholarships (33:10) Learn more and join the team (33:40) Conclusion
Welcome to the latest episode of L.I.F.T.S, your bite-sized dose of the Latest Industry Fitness Trends and Stories. Recorded live at the Los Angeles Pilates Journal Expo 2026, hosts Matthew Januszek and Mohammed Iqbal sit down with four of the most influential voices shaping the future of Pilates and boutique fitness. In this special multi-guest, in-person episode, we explore how Pilates is evolving, from inclusivity and accessibility to safety, innovation, equipment, and long-term industry growth. With Pilates experiencing a global boom, these leaders unpack what's working, what's broken, and where the method is truly headed next. Featured Guests: Khetanya Henderson | Founder of KKRU Pilates Studio & Wellness, discussing inclusivity, accessibility, and trauma-informed teaching. Maria Leone | Owner of Bodyline Pilates, master instructor, and expert witness on Pilates safety and equipment use. Andrea Speir | Celebrity Pilates trainer and founder of Speir Pilates, on contemporary Pilates, strength training, and market saturation. Cie'Jai Zarb | Founder & Editor-in-Chief of The Pilates Journal, sharing insights on industry growth, community building, and the future of Pilates education. Together, they break down the real conversations happening inside the Pilates industry: far beyond Instagram trends and explain why Pilates remains one of the most powerful modalities for longevity, performance, and mindful movement. In this episode, we cover: What inclusivity in Pilates really means (beyond buzzwords) Classical vs contemporary Pilates: what's the difference? Why safety, education, and equipment knowledge matter more than ever The impact of influencers, algorithms, and social media on fitness programming Pilates, strength training, aging, and long-term performance Market saturation, studio retention, and what comes next for boutique fitness How Pilates continues to evolve while honoring its foundations
January 16, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: EGYM merges with Playlist (Mindbody and ClassPass parent) to create $7.5B platform backed by $785M, turning fragmented fitness tools into unified OS Verdane makes largest-ever investment in Clue a women's health and period tracking app with100M+ global downloads Ultrahuman partners with Click Therapeutics to launch migraine tool integrating wearable data with digital therapeutics Cancer survival rate hits historic 70% with survivors expected to exceed 22M by 2035, creating new demand for long-term survivorship care More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co
A Petőfi Irodalmi Múzeum Belív című, havonta jelentkező új irodalmi podcastjában nem állunk meg a borítónál. A sorozat célja, hogy betekintést adjon a legérdekesebb friss kiadványok világába és a mögöttük rejlő szerzői szándékokba. A Belív extra adásában Modor Bálint beszélget Hajós-Szabó Dórával, A vihar titka című képregény alkotójával és Gregor Lillával, a képregény szerkesztőjével. A beszélgetésből kiderül, hogyan lesz ma valaki Magyarországon képregényalkotó, milyen művek inspirálják ebben. Azt is megtudhatjuk, hogyan bonyolítható tovább ez a komplex műfaj, mit ad hozzá, vagy épp mit vesz el egy majdnem kész munkából a szerkesztő, illetve milyen külső hatások szűrödnek be az alkotási folyamatba. A következő adásban Kustos Júlia költővel beszélgetünk 2025 tavaszán megjelent Tehetetlen bálványok című verseskötetéről. Vágó, szerkesztő, host: Modor BálintHangmérnök: Szabó AttilaProdukciós vezető: Mezei KristófGrafikus: Rimanóczy AndreaZene: Tanos Márton
EGYM – Technologie, die Gesundheit bewegt. Menschen, die den Unterschied machen.EGYM ist ein globales Fitness- und Wellbeing-Tech-Unternehmen mit einer klaren Mission: Menschen dabei zu unterstützen, gesünder zu leben. Durch intelligente Trainingslösungen, vernetzte Geräte, digitale Plattformen und Corporate-Wellbeing-Angebote. Von innovativen Kraftgeräten über smarte Software bis hin zu EGYM Wellpass für Firmenfitness: EGYM verbindet Technologie, Daten und Training zu einem ganzheitlichen Ökosystem für Gesundheit.Als Arbeitgeber bietet EGYM ein internationales Umfeld, in dem Innovation, Wachstum und Eigenverantwortung zusammenkommen. Teams arbeiten standort- und funktionsübergreifend an Produkten, die weltweit Millionen von Nutzer:innen erreichen. Kurze Entscheidungswege, moderne Arbeitsmodelle und eine offene Feedbackkultur schaffen Raum für Ideen und persönliche Entwicklung.EGYM steht für Vielfalt, internationale Zusammenarbeit und eine Kultur, in der Leistung und Wohlbefinden zusammen gedacht werden. Wer hier arbeitet, entwickelt nicht nur Produkte für Fitness und Gesundheit, sondern gestaltet die Zukunft einer ganzen Branche.Mehr über EGYM als Arbeitgeber: https://uk.egym.com/en-gb/jobs
Today, I'm joined by Sunita Mohanty, co-founder & CEO of Vibrant Practice. Fixing healthcare's foundational flaws, Vibrant Practice is building the AI-native electronic health record for preventative longevity practices — with tools built for personalized, data-driven care. In this episode, we discuss building the operating system for modern medicine. We also cover: What human-in-the-loop healthcare looks like Why current EHRs fail forward-thinking clinicians Moving from insurance-based to consumer-centered models Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Vibrant's Website: www.vibrantpractice.com Contact Sunita: sunita@vibrantpractice.com - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:37) Sunita's background (02:23) Functional medicine journey (03:30) The inevitability of personalized medicine (04:00) Why providers need better tools (05:00) Current state of EHR (06:30) What makes Vibrant Practice different (08:15) AI-native EHR built for data-driven care (10:30) Integrations for the future (12:45) Serving functional medicine and longevity clinics (15:00) Consumer vs. insurance-based models (17:30) Visualizing patient data over time (19:45) Human-in-the-loop healthcare (22:00) Beta launch (24:15) The "Stripe Atlas" model for new practices (26:30) 2026 roadmap (27:45) Community and ecosystem building (29:00) Technology with intention (30:45) Where to learn more (31:21) Conclusion
Die Geräte sind eingestellt, jetzt kommt es auf die richtige Ausführung an. In dieser Folge reden wir darüber, wie du EGYM-Geräte außerhalb des Zirkels effektiv und bewusst einsetzen kannst, um dein Training noch besser zu gestalten. Es geht um kontrollierte Bewegungen, das passende Tempo, bewusste Kontrolle über die Bewegung und darum, typische Fehler zu vermeiden.
Today, I'm joined by Tim Rosa, CEO of Somnee. Pioneering personalized neurostimulation for sleep, Somnee's clinical-grade headband uses EEG brain mapping to help people get higher quality rest. In this episode, we discuss building the next generation of sleep technology. We also cover: Lessons from scaling Fitbit How EEG-driven neurostimulation works Traction with NBA athletes and elite performers Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Somnee's Website: www.somneesleep.com Instagram: https://www.instagram.com/somneesleep/ LinkedIn: https://www.linkedin.com/company/somnee/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:29) Tim's background (02:13) Scaling Fitbit (03:00) Discovering Somnee (04:15) Resetting the company (06:00) How Somnee works (07:15) Clinical-grade data (09:00) Sleep onset vs sleep maintenance (11:30) 15-minute sessions vs all-night tracking (13:45) FDA clearance & clinical validation (16:00) Go-to-market strategy (18:30) NBA, NFL, and elite athletes (23:15) The sleep market opportunity (25:30) The future of wearables (28:00) Device ecosystems and API integrations (33:00) Series A fundraising (34:45) The 21-session optimization (36:15) Where to find Somnee and learn more (37:15) Conclusion
Today, I'm joined by Julia Nimocks, co-founder & CEO of Freaks of Nature. Co-founded with surf champion Kelly Slater, Freaks of Nature is building performance skincare for outdoor athletes — leveraging microbiome-driven formulations for skin longevity. In this episode, we discuss designing a technical skincare brand for the athletic consumer. We also cover: Why athletes are underserved in skincare Crafting microbiome-first formulations with PhD expertise Scaling lean with contractors over full-time employees Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: www.freaksofnature.com Instagram: https://www.instagram.com/freaksofnature___/ TikTok: https://www.tiktok.com/@freaksofnature___ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (00:46) Julia's background and operator journey (01:19) From Billie to Freaks of Nature (02:20) Why skincare for outdoor athletes made sense (03:09) Building with the Squared Circles team (04:11) Core product portfolio and evolution (04:41) The white space in athletic skincare (05:52) Microbiome-driven formulation philosophy (06:44) Sunscreen and moisturizing serum as foundation (08:15) Expanding into deodorant category (10:45) Kelly Slater as co-founder and brand ambassador (13:15) Authenticity in athlete partnerships (15:45) Distribution strategy and retail approach (18:15) Building lean with contractors (20:45) Revenue per employee efficiency model (22:21) Incentive structures and team dynamics (24:48) Protecting scrappy startup mentality while scaling (26:34) 2026 roadmap: product launches and team growth (27:31) Expanding "Freak Faces" athlete ambassadors (28:21) Where to find Freaks of Nature (28:35) Conclusion
Today, I'm joined by Jannine Versi, co-founder & CEO of Elektra Health. Transforming menopause care at scale, Elektra Health partners with 40+ health plans to provide evidence-based virtual support through clinical visits, coaching, and community. In this episode, we discuss building the infrastructure for women's midlife and aging care. We also cover: Developing patient trust for the long term Entering health plans with data-driven ROI The future of value-based care and women's health Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Elektra's Website: www.elektrahealth.com Instagram: https://www.instagram.com/elektrahealth/ Facebook: https://www.facebook.com/elektrahealth - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:50) Jannine's background (02:30) Elektra Health's origin story (03:45) Early telemedicine adoption (05:00) Evolution of menopause awareness and conversation (06:00) Expanding health plan partnerships (06:40) Education and community platform strategy (09:00) Building a digital home for menopause content (10:30) Meeting patients where they are in their journey (12:40) Platform architecture (14:15) Complex patient journeys across clinical and coaching (16:10) Long-term patient relationship and trust-building (18:35) Access as the core challenge in women's midlife health (19:25) Breaking into health plan partnerships (21:00) Employer demand driving health plan adoption (22:20) Proving clinical and financial value (24:20) The women's health conversation and stigma (25:10) Longitudinal aging care (27:30) Value-based care and the future of women's health (28:55) Product roadmap (32:00) Mainstreaming menopause and midlife health topics (33:45) Oscar Health partnership (35:30) Evidence-based approach without product monetization (36:20) Conclusion
Today, I'm joined by Ana Montero and André Marques-Smith, co-founders of Atlas. A behind-the-ear brain sensing wearable, Atlas tracks clarity, stress, and cognitive performance in real time, bringing neuroscience research from academia to consumers' hands. In this episode, we discuss building the brain health wearable for everyday life. We also cover: Atlas's five-year R&D process Modernizing outdated mental health diagnostics Early detection and prevention of neurological conditions Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Join the Waitlist: www.atlaswearable.com Atlas on LinkedIn: https://www.linkedin.com/company/atlaswearable/ Atlas on X (Twitter): https://x.com/atlaswearable - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:30) Ana and André's backgrounds in neuroscience (03:25) The problem with mental health diagnostics today (04:30) Why existing wearables can't track brain activity (05:50) Building sensors that work in motion conditions (06:25) Five years of R&D (08:00) Why behind-the-ear brain sensing (10:30) What Atlas measures (13:00) Brain scores vs. peripheral body metrics (15:30) Use cases (18:00) The personalization challenge in brain data (20:30) Long-term vision (23:00) Building consumer traction before clinical applications (25:30) Fundraising and investor interest in brain tech (28:00) Beta testing program and user feedback (30:20) Research studies: stress, nutrition, and brain activity (32:35) Early detection and prevention (35:05) Conclusion
Today, I'm joined by Todd Meleney, co-founder & CEO of While on Earth. An athletic footwear and apparel brand for the modern wellness consumer, While on Earth prioritizes versatile "performance wellness" over single-sport specialization. In this episode, we discuss creating an underdog brand in a competitive market. We also cover: Christian McCaffrey's role as co-founder Defining "performance wellness" as a category Investing in grassroots community over paid marketing Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider While On Earth's Website: www.whileonearth.co While On Earth's IG: https://www.instagram.com/whileonearth/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:40) Todd's background and While on Earth overview (02:40) White space opportunity in performance footwear (04:25) Lessons from building NOBULL (05:15) Shifting consumer behavior toward holistic wellness (07:15) Defining "performance wellness" as a category (09:30) Product philosophy (12:00) Building vs. buying brand awareness (14:30) Grassroots community strategy over paid marketing (17:00) Retail strategy (19:30) Athlete partnerships (22:00) Christian McCaffrey as co-founder and investor (24:30) Product roadmap and innovation focus (27:00) Staying authentic while scaling (29:05) Running category launch in 2026 (30:15) CMC signature product line coming 2026 (32:45) Role of athletes in brand building (34:50) Conclusion
Today, I'm joined by Shahab Elmi, co-founder & CEO of Cymbiotika. With 100M+ packets sold in its first six years, Cymbiotika is bringing transparency to the supplement industry with liposomal formulations and rigorous third-party testing. In this episode, we discuss building a supplement brand focused on efficacy over marketing. We also cover: Liposomal delivery as a differentiator Why churn reveals true product efficacy Avoiding the wellness DTC race to the bottom Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Cymbiotika's Website: www.cymbiotika.com Cymbiotika's Instagram: https://www.instagram.com/cymbiotika/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:15) Shahab's background and Cymbiotika's origin story (02:00) The problem with the supplement industry (02:45) Why transparency and testing matter (04:15) Churn rate as the ultimate success metric (05:45) Organic celebrity endorsements vs paid sponsorships (09:00) Liposomal delivery technology explained (12:30) Manufacturing in-house vs outsourcing (16:00) The DTC race to the bottom (18:30) Building trust through radical transparency (20:30) Competing on efficacy, not marketing spend (23:00) Taking on industry fraud and fake claims (24:30) Announcing multiple third-party clinical trials (26:50) Patent enforcement and liposome validation (27:35) Product roadmap (29:25) Conclusion
Today, I'm joined by Brian Le Gette, founder & CEO of Ammortal. A wellness technology company, Ammortal's immersive recovery chambers combine PEMF, red light, molecular hydrogen, breathwork, and meditation into a single therapeutic experience. In this episode, we discuss building the future of regenerative wellness tech. We also cover: Raising a Series A and scaling commercially Developing the product, pricing model, and partnerships Stacking cellular repair modalities with mind-body integration Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: www.ammortal.com Locations: www.ammortal.com/locations Commercial Inquiries: sales@ammortal.com Partnerships: brian@ammortal.com Instagram: https://www.instagram.com/ammortal_official Facebook: https://www.facebook.com/ammortals - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co Consulting: https://consulting.fitt.co Investments: https://capital.fitt.co Chapters: (00:00) Introduction (01:20) Brian's background and entrepreneurial journey (02:40) What is Ammortal and the one-of-one category (02:55) The core modality stack and protocol design (05:10) Origin story (06:30) Positioning beyond wellness buzzwords (09:00) Why "tech doesn't heal—it aids self-healing" (11:30) Target customer: optimization-focused consumers (14:30) Distribution strategy (18:00) Pricing models and commercial partnerships (21:15) The experience design and musical cocoon concept (23:30) Education and onboarding for new users (25:30) Customer outcomes and use case versatility (27:35) Landing on "chamber" as the product descriptor (29:05) Long-term vision and R&D philosophy (31:15) The collaborative model for wellness innovation (32:45) Raising a Series A and scaling commercially (34:10) Conclusion
4 - Egy japán pár 20 éven át egy szót sem szólt egymáshoz by Balázsék
Fitt Insider: Read the notes at at podcastnotes.org. Don't forget to subscribe for free to our newsletter, the top 10 ideas of the week, every Monday --------- Today, I'm joined by Jared Pobre, founder & CEO of Caldera + Lab. Launched in 2019, Caldera + Lab is revamping men's medicine cabinets with proprietary premium skincare formulas specifically engineered for guys. In this episode, we discuss building a biotech-driven men's personal care brand. We also cover: Targeting the longevity-minded male consumer Prioritizing proprietary R&D over repurposed formulas Developing distribution strategies and hospitality partnerships Subscribe to the podcast → insider.fitt.co/podcastSubscribe to our newsletter → insider.fitt.co/subscribeFollow us on LinkedIn → linkedin.com/company/fittinsider Caldera + Lab's Website: www.calderalab.com Amazon: https://www.amazon.com/stores/CalderaLab/page/2A608586-7E58-411C-8057-FFD688968227 - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:08) Jared's background and Caldera + Lab overview (01:33) The evolution of men's skincare since 2016 (03:02) Formulation differences: women's vs. men's skincare (04:32) Custom formulations vs. menu-based co-manufacturing (06:24) Pioneering proprietary ingredients for men (08:00) Building the brand with bootstrapped resources (10:30) Clinical studies and efficacy testing (13:00) Customer acquisition and finding product-market fit (15:30) DTC and Amazon as core distribution channels (17:45) Storytelling and messaging strategy (21:53) Balancing scientific credibility with consumer messaging (23:12) Targeting the longevity-minded male consumer (25:11) Retail expansion strategy and Series A funding (26:15) Country clubs, luxury hotels, and hospitality partnerships (27:26) Product roadmap (28:49) Conclusion
Today, I'm joined by Jared Pobre, founder & CEO of Caldera + Lab. Launched in 2019, Caldera + Lab is revamping men's medicine cabinets with proprietary premium skincare formulas specifically engineered for guys. In this episode, we discuss building a biotech-driven men's personal care brand. We also cover: Targeting the longevity-minded male consumer Prioritizing proprietary R&D over repurposed formulas Developing distribution strategies and hospitality partnerships Subscribe to the podcast → insider.fitt.co/podcastSubscribe to our newsletter → insider.fitt.co/subscribeFollow us on LinkedIn → linkedin.com/company/fittinsider Caldera + Lab's Website: www.calderalab.com Amazon: https://www.amazon.com/stores/CalderaLab/page/2A608586-7E58-411C-8057-FFD688968227 - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:08) Jared's background and Caldera + Lab overview (01:33) The evolution of men's skincare since 2016 (03:02) Formulation differences: women's vs. men's skincare (04:32) Custom formulations vs. menu-based co-manufacturing (06:24) Pioneering proprietary ingredients for men (08:00) Building the brand with bootstrapped resources (10:30) Clinical studies and efficacy testing (13:00) Customer acquisition and finding product-market fit (15:30) DTC and Amazon as core distribution channels (17:45) Storytelling and messaging strategy (21:53) Balancing scientific credibility with consumer messaging (23:12) Targeting the longevity-minded male consumer (25:11) Retail expansion strategy and Series A funding (26:15) Country clubs, luxury hotels, and hospitality partnerships (27:26) Product roadmap (28:49) Conclusion
Today, I'm joined by Felicity Yost, co-founder & CEO of Tia. Integrating primary care, gynecology, mental health, fertility, menopause, and longevity services, Tia is scaling a comprehensive model for women's healthcare. In this episode, we discuss designing a holistic practice that meets women where they are. We also cover: Why preventative care and longevity care are fundamentally the same How women fall through the cracks of traditional specialty-siloed systems Future potential for predictive modeling and hyper-personalized medicine Subscribe to the podcast → insider.fitt.co/podcastSubscribe to our newsletter → insider.fitt.co/subscribeFollow us on LinkedIn → linkedin.com/company/fittinsider Tia's Website: asktia.comTia's IG: instagram.com/asktiaTia's Podcast: asktia.com/podcast - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:00) Felicity's background and Tia's mission (04:00) Defining the scope of whole-person care (07:00) Translating preventative care into longevity care (11:00) Addressing the complexity of women's health needs (16:00) Building comprehensive diagnostic frameworks (24:00) The future of longevity biomarkers and ovarian age (27:00) Innovation opportunities in healthcare data and research (29:00) Future roadmap (31:00) Conclusion
Today, I'm joined by Scott Marcaccio, co-founder & CEO of Myo. With 23 locations and counting, Myo is bringing next-gen physical therapy to the masses — helping people futureproof their bodies with preventative care. In this episode, we discuss scaling and normalizing premium PT. We also cover: The 10-year rollercoaster to finding product-market fit Building employer brand and culture to retain 270+ clinicians Shifting from an athlete-focused niche to mainstream premium positioning Subscribe to the podcast → insider.fitt.co/podcastSubscribe to our newsletter → insider.fitt.co/subscribeFollow us on LinkedIn → linkedin.com/company/fittinsider Website: www.myodetox.com/IG: https://www.instagram.com/myodetox/ Promo Code: BODYIQ for 50% off first session - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/Consulting: https://consulting.fitt.co/Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:00) Scott's background and Myo overview (04:00) Unifying fragmented wellness modalities into modern PT (06:00) The 10-year rollercoaster to finding product-market fit (08:00) Major rebrand: from Myodetox to Myo (11:00) Building employer brand for 270+ clinicians (14:00) The rebrand process (17:00) Shifting from niche athlete focus to mass premium positioning (23:00) Real estate strategy and owned-operation model (25:00) Densification over market expansion approach (29:00) Why Myo stays pure-play and avoids service bloat (34:00) Leadership development as the business scales (37:00) Raising global body IQ through movement education (39:00) The hard work between three locations and 10 locations (41:00) Future Roadmap (43:00) Conclusion
In this episode, Chris Clawson, a veteran leader in the fitness industry and current EGYM executive, joins Eric to discuss the evolution of fitness technology, the game-changing impact of EGYM's Genius ecosystem, and the industry's growing role in preventative healthcare. Chris shares insights from his 40-year career, the importance of holistic health solutions, and how partnerships and digital innovation are transforming gym experiences for both operators and members. The conversation also explores the push for better physical education, the influence of corporate wellness programs, and the need for industry-wide advocacy to elevate fitness as a pillar of public health. LINKS: https://www.sportalliance.com/en/perfect-gym/ https://www.withflex.com/ https://egym.com/int
Today, I'm joined by Jake Muise, co-founder and CEO of Maui Nui Venison. Making meat planet-friendly, the company harvests wild, invasive axis deer on Maui to balance ecosystems while providing nutrient-dense protein. In this episode, we discuss turning an ecological crisis into a regenerative food business. We also cover: Balancing commerce, conservation, and community The pitfalls of the hyper-processed high-protein craze Why nutrient density labels could change the food system Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: mauinuivenison.com IG: https://www.instagram.com/mauinuivenison FB: https://www.facebook.com/mauinuivenison - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:00) Jake's background and Maui Nui Venison overview (02:00) Axis deer problem and invasive species impact (05:00) The founding moment witnessing mass deer die-offs (07:00) Seven years as nonprofit before becoming for-profit CPG (09:00) Current scale (11:00) Product mix (14:00) Accidentally creating extraordinary nutrient density (16:00) Critique of protein-washing and empty protein products (21:00) Balancing commerce, conservation, and community (23:00) Running constant experiments to solve complex systems (26:00) Authentic mission-driven business as competitive advantage (29:00) Four pillars: transparency, energy balance, purpose, taste (32:00) Why nutrient density labels could transform food system (36:00) Profitable regenerative agriculture through proper pricing (38:00) New aged venison line and summer sausage launch (40:00) Conclusion
Nachdem er im Kraftraum nicht wusste, welche Gewichte er auflegen soll, hat Philipp Roesch-Schlanderer mit Egym einfach eigene Geräte mit Software-Anbindung entwickelt. Kapitalgebende konnte er allerdings mit dieser Idee anfangs kaum überzeugen, gerade in Deutschland. Hardware? Lieber nicht. Im OMR Podcast verrät der Gründer, wie es ihm dennoch gelungen ist, bis heute eine halbe Milliarde US-Dollar von Investor*innen einzusammeln, wie er mit Egym Wellpass ein weiteres Geschäftsmodell unter dem Dach des Unternehmens aufgebaut hat – und welche Rolle bei all dem der Schwiegersohn von US-Präsident Donald Trump spielt.
Today, I'm joined by Dr. Lisa Shah, Chief Medical Officer at Twin Health. Replacing population averages with personal biomarkers, Twin Health leverages digital twin technology to address root causes of metabolic conditions like obesity and diabetes. In this episode, we discuss how machine learning is transforming disease management. We also cover: Building a GLP-1 off-ramp Balancing AI with human support Achieving a 71% diabetes reversal rate Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Twin Health's Website: www.twinhealth.com Dr. Lisa Shah's LinkedIn: https://www.linkedin.com/in/lisa-shah-4a297b19/ Twin Health's Facebook: https://www.facebook.com/twinhealthusa/ Twin Health's Instagram: https://www.instagram.com/twinhealthusa Twin Health's LinkedIn: https://www.linkedin.com/company/twinhealth/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (02:00) Digital twin technology explained and healthcare applications (04:15) Why digital twin technology is finally possible now (08:30) Turning 3K daily data points into actionable guidance (11:15) Balancing digital twin AI with human care team support (15:00) Clinical outcomes and New England Journal of Medicine study (19:15) Root cause solutions vs symptom management (21:15) Scaling from employer benefits to consumer prevention (24:00) Value-based care approach vs. direct-to-consumer model (27:15) Digital twin complexity across multiple health systems (31:00) Building trust through real-time feedback loops (33:00) Agentic AI applications in healthcare delivery (37:42) Future roadmap (40:15) Conclusion
Today, I'm joined by Brian Keller, co-founder and CEO of Rorra. Prioritizing design excellence, Rorra sells user-friendly water filters that deliver cleaner, safer drinking and bathing water — backed by NSF testing and transparent performance reports. In this episode, we discuss building trust in the water filtration category. We also cover: Design and UX philosophy Direct-to-consumer vs. retail strategy Educating consumers without scare tactics Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Rorra's Website: https://rorra.com/ Rorra's Instagram: https://www.instagram.com/rorrawater/ Rorra's X: https://x.com/rorrawater Rorra's Facebook: https://www.facebook.com/rorrawater - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (00:25) Brian's background and founding story behind Rorra (02:30) Researching existing water filtration options and market gaps (05:15) Product development challenges and manufacturing in stainless steel (07:15) Building business model and raising capital pre-product (09:35) Design philosophy and user experience considerations (11:30) Consumer education and "What's in Your Water" platform (14:10) Messaging strategy around microplastics and forever chemicals (16:20) Positioning as health and wellness vs. kitchen appliance (18:15) Customer segmentation from biohackers to new mothers (20:15) Partnership strategy with health and wellness influencers (23:20) Direct-to-consumer vs. retail distribution considerations (25:40) Filter replacement strategy and subscription model (28:10) Future product roadmap and staying focused on water (30:35) Long-term vision as trusted water quality information source (31:05) Conclusion
Today, I'm joined by Marc Hermann, founder and CEO of Everlab. Based in Australia, Everlab combines state-of-the-art clinics, specialists, personalized screening plans, and a full-stack digital platform to prevent illness. In this episode, we discuss the future of longevity medicine. We also cover: Building in Australia's regulatory environment vs. the US Designing a personalized member journey Bridging wellness with traditional care Subscribe to the podcast → insider.fitt.co/podcastSubscribe to our newsletter → insider.fitt.co/subscribeFollow us on LinkedIn → linkedin.com/company/fittinsider Everlab's Website: everlab.com.au Everlab's Instagram: https://www.instagram.com/everlab_health/ Everlab's Twitter: https://x.com/everlab_health Everylab's Linkedin: https://au.linkedin.com/company/everlab-health - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (00:35) Marc's background and Everlab's preventive health platform (02:25) Building in Australia's regulatory environment vs. the US market (05:50) Differentiating from existing preventive health solutions (08:45) Accessing 30 years of scattered Australian healthcare data (11:55) The comprehensive member journey and diagnostic process (16:25) Positioning as medical service vs longevity clinic (21:10) Business model evolution from direct-pay to B2B and insurance (25:40) Defining longevity medicine and preventive healthcare (28:05) Physical clinic expansion strategy and hybrid model (32:35) International expansion considerations and regulatory challenges (35:50) Avoiding healthcare data silos and maintaining patient data ownership (37:55) Technology focus and using seed funding for platform development (40:05) Conclusion
Today, I'm joined by Ariel Garten, co-founder of Muse. Using clinical-grade EEG technology, Muse's mental fitness headband tracks brain activity to offer insights on sleep, focus, meditation, and cognitive performance. In this episode, we discuss making brain health monitoring accessible and actionable. We also cover: Defining brain health as consumer metric Integrating with the preventative health ecosystem Research partnerships and novel treatment development Subscribe to the podcast → insider.fitt.co/podcastSubscribe to our newsletter → insider.fitt.co/subscribeFollow us on LinkedIn → linkedin.com/company/fittinsider Muse Website: choosemuse.com Muse on Instagram: www.instagram.com/choosemuse/ Muse on X (Twitter): www.x.com/ChooseMuse Muse on Facebook: www.facebook.com/choosemuse Muse on LinkedIn: www.linkedin.com/company/interaxon-inc/ Muse on Youtube: www.youtube.com/user/interaXon - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (00:15) Ariel's background and Muse technology overview (02:30) Evolution from lab-based EEG to consumer device (04:45) Defining brain health and consumer metrics (07:00) Education challenges and multiple entry points for brain health (10:00) FDA classification and medical-grade validation (13:15) Working with researchers and clinicians for validation (15:18) Leveraging massive brain datasets for insights (17:36) Large brain model development and AI applications (19:00) Research partnerships and novel treatment development (21:45) Multi-market business model across consumer, clinical, and research (25:46) Organic growth into clinical and research markets (28:15) Integration with preventative health ecosystem (31:00) Future of brain-computer interfaces and realistic timelines (33:55) New Muse Athena device with enhanced brain monitoring (35:00) Conclusion
Manna Tree Partners is investing in a healthier future. A wellness-focused private equity firm, Manna Tree helps category-defining companies scale revenue and reach national distribution. On this week's episode, co-founders Ellie Rubenstein and Ross Iverson discuss deal sourcing strategy and establishing wellness as an asset class. We also cover: Generational spending shifts Sector-specific risks and challenges Specialization vs. broad approach investing Subscribe to the podcast → insider.fitt.co/podcastSubscribe to our newsletter → insider.fitt.co/subscribeFollow us on LinkedIn → linkedin.com/company/fittinsider Website: mannatreepartners.com LinkedIn: linkedin.com/company/mannatree Ellie Rubenstein: www.linkedin.com/in/gabrielle-ellie-rubenstein-09a402136/ Ross Iverson: www.linkedin.com/in/rossiverson/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (00:13) Background and founding of Manna Tree Partners (04:19) Building a brand as a private equity firm (08:17) Travel, relationship building, and platform development (10:24) Team growth and applicant interest in wellness investing (10:42) Evolution from food and beverage to broader wellness focus (16:42) Category creation vs. company identification investment approach (22:15) The protein thesis and long-term consumer trends (23:02) Finding categories vs. finding companies - deal sourcing strategy (26:23) Generational spending shifts and data-driven wellness decisions (28:23) Early adoption phase of wellness as an asset class (30:32) Limited partner perspectives and institutional capital allocation (35:56) Specialization vs. broad approach in wellness investing (39:24) Potential risks and challenges facing the wellness sector (45:00) Future outlook and accessibility of wellness products globally (46:00) Conclusion
Today, I'm joined by Daniel Temm, CEO of Puresport. Founded on CBD for athletes, the UK company has grown into a community-driven sports nutrition company centered on running and sustainable well-being. In this episode, we discuss building an authentic sports nutrition brand in a crowded market. We also cover: Evolving the brand beyond CBD Bootstrapping and early funding journey Building emotional connection vs. performance marketing Subscribe to the podcast → insider.fitt.co/podcastSubscribe to our newsletter → insider.fitt.co/subscribeFollow us on LinkedIn → linkedin.com/company/fittinsider Puresport's Website: puresport.co Puresport's Instagram: www.instagram.com/puresport Daniel Temm's Instagram: https://www.instagram.com/danieltemm3 Daniel Temm's LinkedIn: www.linkedin.com/in/daniel-temm-2b6892164 - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (00:41) Dan's background and Puresport's origins as a CBD company (02:25) Joining Puresport and the transition during COVID (05:25) Building emotional connection vs. performance marketing approach (10:00) Bootstrapping and early funding journey (11:50) Evolution of apparel and merchandise strategy (15:38) Raising institutional investment and brand power (18:38) Developing "For the Long Run" brand philosophy (22:31) Challenges of focus and avoiding too many good ideas (26:25) Fuel stations campaign and authentic marketing activations (31:55) Building brand vs. scaling revenue - the tension (34:20) Future plans: omnichannel expansion and product development (37:26) Conclusion
Today, I'm joined by Naveen Jain, founder of Viome. Analyzing 100M biomarkers, Viome delivers hyper-personalized nutrition and supplement recommendations based on individual molecular biology. In this episode, we discuss the power of personalized medicine. We also cover: Why DNA testing falls short Molecular insights into chronic disease Enabling N-of-1 nutrition and supplement stacks Subscribe to the podcast → insider.fitt.co/podcastSubscribe to our newsletter → insider.fitt.co/subscribeFollow us on LinkedIn → linkedin.com/company/fittinsider Viome's Website: https://www.viome.com/ Viome's Publications: https://www.viome.com/publications - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (02:05) Entrepreneurial Framework (08:15) Healthcare System Incentives (11:12) Viome's Mission & Technology Approach (18:50) Los Alamos Partnership & RNA Analysis (22:41) Full Body Intelligence Test & Personalized Recommendations (23:34) Retesting Frequency & Dynamic Health Changes (24:20) Healthcare System Barriers (31:02) Scientific Differentiation (35:24) Early Disease Detection (39:42) Scaling to Reach Billions (45:15) Conclusion
Today, I'm joined by Nick Aubin, co-founder and CEO of Commons Clinic. Building "the next Mayo Clinic,” the SoCal-based company's whole-body preventative care programs combine orthopedics, functional diagnostics, and a state-of-the-art surgery center. In this episode, we discuss how vertical integration can improve multispecialty care. We also cover: Leveraging robotics and minimally invasive procedures to reduce hospital stays. Offering physicians equity partnerships instead of traditional employment. How whole-body health assessments can boost prevention. Subscribe to the podcast → insider.fitt.co/podcastSubscribe to our newsletter → insider.fitt.co/subscribeFollow us on LinkedIn → linkedin.com/company/fittinsider Website: commonsclinic.comNick's Email: nick@commonsclinic.com - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:00) Building the next Mayo Clinic (03:00) Why specialty care over primary care (05:00) Technology as deflationary force (08:00) Operating inside vs outside healthcare (11:00) Patient experience and top physicians (14:00) Multi-specialty expansion strategy (17:00) Whole body health and prevention (20:00) Targeting older demographics (25:00) Payment models and value-based care (29:00) Insurance reimbursement challenges (32:00) Prevention vs intervention philosophy (34:00) Physician equity partnerships (37:00) Long-term growth and market share (39:00) Conclusion
Today, I'm joined by Katie Wilson, co-founder and CEO of BelliWelli. Tackling digestive issues, BelliWelli combines fiber, probiotics, and electrolytes in cult-favorite powders and snacks — moving gut care from medicine cabinets to kitchen cupboards. In this episode, we discuss making fiber fun and accessible for modern consumers. We also cover: Millennial women's wellness overwhelm BelliWelli's product evolution and innovation pipeline Building a retail-first strategy versus direct-to-consumer Subscribe to the podcast → insider.fitt.co/podcastSubscribe to our newsletter → insider.fitt.co/subscribeFollow us on LinkedIn → linkedin.com/company/fittinsider Website: belliwelli.comIG: https://www.instagram.com/belliwellihealth TikTok: https://www.tiktok.com/@belliwellihealth - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (02:00) BelliWelli's origin story (03:00) Being early to the gut health and fiber trends (05:00) Making fiber fun and accessible (07:00) Challenges in gut health marketing (09:00) Millennial women's wellness fatigue and overwhelm (11:00) Balancing customer feedback and staying focused as a brand (13:00) Retail-first strategy and getting into Walmart (16:00) Operational excellence and scaling to meet retail demand (21:00) Product evolution from bars to powder and future innovation pipeline (24:00) Fiber-first philosophy and the science behind gut health benefits (29:00) Current priorities: innovation, D2C growth, and bridging social to retail (32:00) Long-term vision and building toward acquisition (35:00) Conclusion
Today, I'm joined by Leo Grady, PhD, founder and CEO of Jona. Jona uses metagenomic sequencing and machine learning to deliver personalized metabolic health insights, predicting how factors like diet and lifestyle affect the gut. In this episode, we discuss upgrading microbiome testing with AI technology. We also cover: Why gut tests could outpace blood tests Building AI to read medical literature at scale Using digital twins to predict health outcomes Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Jona Health's Website: https://jona.health/ Jona Journal (Newsletter & Blog): https://jona.health/blogs/journal Instagram: https://www.instagram.com/jonahealth/ X (Twitter): https://x.com/jona_health Facebook: https://www.facebook.com/JonaHealth/ LinkedIn: https://www.linkedin.com/company/jona-health/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (00:20) Leo's Background (02:15) Why the Microbiome is the Perfect AI Application (06:10) Building AI to Read Medical Literature at Scale (09:55) From Testing to Interventions (13:30) Avoiding Supplement Sales for Credibility (15:25) Direct Consumer and Clinical Partnerships (17:25) Digital Twin Technology in Healthcare (21:15) Three Customer Types and Testing Frequency (23:00) Microbiome vs Blood Testing (27:25) Education and Category Building Challenges (29:25) Technology Applications Beyond Microbiome (32:10) Health Tracking Integrations (37:00) Regulatory Considerations and Future Diagnostics (37:45) 2025 Roadmap and New Features (39:15) Conclusion