Podcasts about bullet points

This week on Revenue Rehab, Brandi Starr is joined by Alan Gold and Paul Peterson, seasoned fractional CMOs who believe fractured C-suite ownership of revenue is costing your company millions, and they're here to prove it. In this episode, they challenge the widespread idea that multiple executives should own revenue, instead making the case that a single CRO needs to drive accountability, alignment, and results. Gold and Peterson uncover the hidden costs of scattered leadership and reveal why true revenue growth depends on unified strategy, clear lines of ownership, and business-wide metrics. Are they right, or will you challenge their thinking? Dive in and join the debate.  Episode Type: Problem Solving - Industry analysts, consultants, and founders take a bold stance on critical revenue challenges, offering insights you won't hear anywhere else. These episodes explore common industry challenges and potential solutions through expert insights and varied perspectives.  Bullet Points of Key Topics + Chapter Markers:  Topic #1: Splitting Revenue Leadership Creates Chaos, Not Accountability [02:28]  Alan Gold argues that dividing revenue responsibility among multiple C-suite leaders leads to dysfunction and wasted budget. He states, “If everyone's in charge, no one's in charge. Period. End,” urging companies to consolidate revenue ownership under a single accountable leader. This challenges the widespread belief that shared responsibility drives alignment and highlights the risk of finger-pointing and lack of true accountability.  Topic #2: One Revenue Number Alone Does Not Unite the Team [06:25]  Alan Gold dismisses the idea that giving multiple executives the same revenue goal will align efforts, describing it as “a lot of BS.” He explains that shared metrics do not guarantee unified strategy or execution, insisting that only a single leader, ideally a CRO with broad strategic skills, can effectively drive the revenue engine. This perspective pushes revenue leaders to look beyond revops and metrics, focusing instead on organizational design and true accountability.  Topic #3: C-Level Career Progression Requires Broader Business Acumen [18:33]  Paul Peterson addresses the career fears that drive resistance to a single revenue leader, emphasizing that C-suite advancement requires understanding the entire business, not just one function. He explains that to be qualified as CRO, leaders must “actually get good at what my counterpart is doing,” echoing the CEO role as a business integrator rather than a functional expert. This challenges conventional thinking around executive career paths and motivates marketing and sales leaders to develop broader skills if they aspire to top revenue roles.  The Most Damaging Myth  The Myth: “If we give each leader the same metrics to be accountable for, so instead of sending everybody in all these different directions, if we still have one number but multiple people, it accomplishes the same thing.” (Alan Gold)  Why It's Wrong: Alan Gold explains that this belief actually complicates things further and fails to deliver true alignment. Even with a single shared metric, multiple leaders will continue to pull in their own directions based on their functional backgrounds, resulting in silos, duplicated efforts, and ongoing finger-pointing. Ultimately, this diffusion of responsibility means no one is truly accountable for revenue outcomes.  What Companies Should Do Instead: Appoint one leader, such as a strategically-oriented CRO, to oversee the entire revenue process. This creates clear accountability, streamlines decision making, and ensures all teams work in harmony toward unified revenue goals.  The Rapid-Fire Round  What is the first sign that a company is facing a C suite being too big problem, but hasn't really named it yet?  “If the CEO can't get a straight answer to what the future looks like and what the revenue stream is for the next quarter. Create unified visibility into your revenue forecast.” – Alan Gold What's one mindset shift that unlocks progress? “It's the mindset of strategic delegation. Clarify who owns what, and make sure someone is accountable for connecting the dots. Marketing, sales, revenue, customer service. They all have to work together. The real shift is realizing they can't function independently. One person has to own the alignment.” – Paul Peterson What's the most common mistake people make when trying to fix this? “Just following what you've always done before, instead of stepping back to question whether the current structure and people are right for today's market.” – Alan Gold What's the most underrated move that actually works to fix this fast? “Go back to the data: analyze your sales process from prospect to closed revenue, review key metrics like close rate and cost per lead, and make sure someone is asking these questions every day.” – Paul Peterson   Links: Alan Gold  LinkedIn: https://www.linkedin.com/in/alanegold/   Email: alan.gold@techcxo.com   Links: Paul Peterson  LinkedIn: https://www.linkedin.com/in/paulpeterson52   Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live  

In this episode of SLP Coffee Talk, Hallie sits down with Kassy Maloney—Orientation and Mobility Specialist and founder of the Society of Exceptional Educators—to talk about what SLPs really need to know when working with students who have visual impairments. Kassy shares practical, real-world tips for adapting your lessons (even if you don't have braille or fancy tools), why collaboration with TVIs and O&Ms is a game-changer, and how small changes—like saying your name when entering a room—can make a big difference. If supporting students with visual impairments has ever felt intimidating, this convo will leave you feeling more equipped, more connected, and ready to jump in—no braille training required.Bullet Points to Discuss: Just got a student with a visual impairment on your caseload? Here's what to know before you start stressing.Easy ways to adapt your lessons and keep students engaged—no Braille expertise needed.Common faux pas when working with visually impaired students (we've all been there!)—plus what to do instead.Here's what we learned: Reach out to the TVI and O&M specialist early—they can give you quick tips that save tons of guesswork.Always say your name when entering or leaving—it's a small habit that builds connection and clarity.Use real objects to bring concepts to life—it's faster, easier, and more effective than trying to reinvent your whole lesson.Skip hand-over-hand guidance—offer your arm and talk them through it instead.Build in more wait time than you think they need—it's not hesitation, it's processing.Check for background knowledge—they might be missing basic concepts most kids learn through sight.Don't guess on tactile tools—talk to the TVI to make sure your adaptations match their learning style.No need to avoid words like “see” or “look”—natural language is fine.You don't need to learn braille—just focus on clear input, creative supports, and collaboration.Learn more about Kassy Maloney: LinkedIn: https://www.linkedin.com/in/kassandra-maloney-6b815844 Website: https://www.exceptionaleducators.us YouTube: https://www.youtube.com/@exceptionaleducators Instagram: https://instagram.com/exceptionaleducators.us Facebook: https://facebook.com/exceptionaleducators.us 5 Key Strategies to Every Educator Needs to Support Students with Visual Impairments (Quick PDF Guide)Learn more about Hallie Sherman and SLP Elevate:  

Was passiert, wenn Du ChatGPT einfach mal bittest, Dir eine komplette PowerPoint-Präsentation zu erstellen – plus Bericht? Ich hab's getestet. In unter 20 Minuten hatte ich beides in der Hand – und war sprachlos. In dieser Episode zeige ich Dir:

In this episode of Bullet Points, you can join me on the rollercoaster of cutting my own fringe, plus why I've decided to put a paywall on my Substack. Yep, I've been writing and posting on my Substack for free and as someone said to me recently, 'how are people going to know your time and effort are worth anything if you're constantly giving it away for free?'

This week on Revenue Rehab, Brandi Starr is joined by Gabe Lullo, a sales and recruiting expert, and Rolly Keenan, CRO of Tegrita and seasoned revenue leader, who argue that outbound sales is failing not because of lazy reps, but because it's become far too complex for its own good. They challenge the conventional wisdom that ever-growing tools and metrics drive results, insisting that simplifying outbound and prioritizing authentic, intentional outreach is the only way forward. With real-world examples and sharp industry insight, Lullo and Keenan explain why revenue leaders must break away from complexity before it undermines growth. Will you rethink your outbound strategy or defend the old playbook?  Episode Type: Problem Solving - Industry analysts, consultants, and founders take a bold stance on critical revenue challenges, offering insights you won't hear anywhere else. These episodes explore common industry challenges and potential solutions through expert insights and varied perspectives.  Bullet Points of Key Topics + Chapter Markers:  Topic #1: Matching Buyer Complexity With Sales Simplicity [04:50]  Gabe Lullo challenges the belief that complex B2B buying journeys require complex sales processes. He argues that success comes from a multi-threaded, highly intentional approach rather than disconnected, over-engineered outbound systems. Lullo states, “Working on it very strategically… so those three departments are communicating correctly to talk to the right people at the right time,” pushing revenue leaders to simplify and sync their sales, SDR, and marketing efforts for real impact.  Topic #2: Why High-Volume Outreach Is Just Spam, Not Strategy [13:10]  Gabe Lullo argues that most outbound activity today is indistinguishable from spam, citing mass emailing and indiscriminate dialing as ineffective. He asserts, “Intentional outbound is what I think is really what is important. Authentic outbound is what I think is important,” reframing high-volume outreach as harmful rather than strategic. Rolly Keenan agrees and emphasizes the need to target the right prospects instead of treating outreach as a numbers game.  Topic #3: Technology Alone Won't Fix Outbound [21:40]  Gabe Lullo pushes back on the reliance on technology and AI as quick fixes for outbound challenges, warning, “If you can use AI to just spam more, I don't think that's an effective way of implementing the technology.” He urges revenue leaders to use tech for preparation, research, and training rather than simply increasing activity. Rolly Keenan echoes this caution, reminding leaders to be thoughtful about whether their tools are genuinely helping SDRs connect in meaningful ways.  The Wrong Approach vs. Smarter Alternative  The Wrong Approach: “Trying to throw money at it. To Rolly's point, they're just trying to throw money at the problem to fix it.” – Gabe Lullo  Why It Fails: Simply investing more resources or buying additional tools doesn't address the root cause of outbound motion issues. This approach often compounds complexity, increases inefficiency, and ignores the need for intentional strategy or meaningful conversations. It masks the real issues, making it harder for teams to achieve authentic engagement and sustainable revenue growth.  The Smarter Alternative: Instead of indiscriminately upping the spend or tech stack, leaders should focus on listening to what their competitors and the market are actually doing, rather than chasing analyst-driven trends. Prioritize intentional, authentic outreach and ensure your team is aligned and prepared to have relevant, high-value conversations that move deals forward.  The Rapid-Fire Round   Finish this sentence: If your company has this problem, the first thing you should do is _ “Measure whether your connection rates and the quality of conversations are meaningfully tracked. If not, fix that first.” – Gabe Lullo What's one red flag that signals a company has this problem—but might not realize it yet? “If your team isn't having meaningful conversations—and isn't tracking them authentically—issues will show up later in the funnel.” What's the most common mistake people make when trying to fix this? “Throwing money at the problem—more tech, more bodies—without actually addressing the core issue.” What's the fastest action someone can take today to make progress? “Actively listen to what your competitors and the market are actually doing, instead of just following analyst advice and trends.”  Links: Gabe Lullo  LinkedIn: https://www.linkedin.com/in/lullo/  Podcast: https://open.spotify.com/show/7c5IlZshEVZrJtY5QtQGF3  Website: https://alleyoop.io/   Links: Rolly   LinkedIn: https://www.linkedin.com/in/rollykeenan/   Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live  

In deze aflevering van BurpeeTalk dompelen we ons volledig onder in de wereld van Hyrox. Van een sceptische CrossFit-blik naar oprechte bewondering voor deze jonge, razendsnel groeiende sport. We bespreken het wereldkampioenschap in Chicago, de opzet van de Elite 15, opmerkelijke prestaties van Nederlandse atleten, de vele klasse-indelingen én de regels die het veld vormgeven — inclusief de hygiënevoorschriften (ja, spugen levert je twee minuten straftijd op).Met een mix van verwondering, analyse en humor verkennen we waarom Hyrox meer is dan een hype — en hoe het zich ontwikkelt tot een volwaardige, televisiewaardige sport.

In this practical episode of SLP Coffee Talk, Hallie chats with Dr. Danika Pfeiffer—preschool SLP, assistant professor, and early literacy researcher—about how we can support early writing in young kids, especially those with developmental language disorder (DLD). From understanding why name writing is more about memory than letters, to how SLPs can build in writing practice without adding to their workload, Danika breaks it all down. You'll hear simple ideas, ways to team up with teachers and OTs, and why even small moments of print awareness can go a long way. If you've ever wondered if writing is in your scope, this convo will leave you feeling inspired and ready to dive in—one crayon at a time.Bullet Points to Discuss: Why early writing starts earlier than you think—even in preschoolThe difference between name writing and letter writingHow writing challenges show up in kids with developmental language disorder (DLD)Simple ways to embed writing practice into your existing sessionsWhat SLPs can look for during evaluations—no fancy tools neededBuilding print awareness without overhauling your therapyPartnering with teachers and OTs around early writing supportThe SLP's role in preventing future writing difficultiesMaking early writing doable (and meaningful) for busy SLPsHere's what we learned: Name writing is visual recall—not true letter-sound knowledge.Letter writing is harder and needs explicit, repeated support.Kids with DLD follow typical writing development but at a slower pace.Easy, everyday strategies (like sign-in sheets or labeled items) can build writing skills.Print awareness fits naturally into speech sessions—no overhaul needed.Informal assessments (paper + crayon!) are enough to track early writing.Collaborate with teachers and OTs to target both language and motor skills.Early writing support helps prevent bigger literacy challenges laterLearn more about Dr. Danika Pfeiffer: Website: www.danikapfeiffer.com Instagram: https://www.instagram.com/danikapfeiffer.slp/ LinkedIn: www.linkedin.com/in/danika-pfeiffer Bluesky: https://bsky.app/profile/danikapfeiffer.bsky.social Podcast: https://open.spotify.com/show/444VIuWOxBzZ8fI2hqGyFj Learn more about Hallie Sherman and SLP Elevate:  

I've just finished reading The Courage to Be Disliked by Ichiro Kishimi and Fumitake Koga so thought this Bullet Points could be a book review of sorts. I've summarised what I think they key takeaways are and how I think it can be helpful and if you'd like to me to do something similar/the same for another book, let me know by emailing me at office@emmaguns.com

This week on Revenue Rehab, Brandi Starr is joined by Jonas Woost, media entrepreneur and co-founder of Bumper. He believes that “more downloads do NOT equal more business value” and is ready to prove it. In this episode, Jonas challenges the industry's obsession with podcast download numbers, making the case that B2B revenue leaders should focus on true listener engagement and quality of audience over vanity metrics. From dismantling outdated measurement practices to revealing actionable strategies for aligning your podcast with business outcomes, Jonas urges CMOs and CROs to rethink how they evaluate and leverage audio content before wasted efforts drain ROI. Will you stick to conventional wisdom, or does Jonas have it right? Join the debate!  Episode Type: Problem Solving - Industry analysts, consultants, and founders take a bold stance on critical revenue challenges, offering insights you won't hear anywhere else. These episodes explore common industry challenges and potential solutions through expert insights and varied perspectives.   Bullet Points of Key Topics + Chapter Markers:  Topic #1: “More Downloads” Do Not Equal Business Value [02:07]  Jonas Woost directly challenges the conventional wisdom that higher download numbers automatically translate to more value for B2B podcasts. He argues, “The download is actually very, very poor way to measure podcast success because a download means basically nothing. A download is not a listen.” Brandi acknowledges how entrenched this mindset is among marketers, sparking a debate on what metrics really matter for revenue leaders.  Topic #2: Measuring Podcast Consumption, Not Just Reach [10:14]  Jonas reframes success metrics for B2B podcasts, insisting that podcasting is not a “reach medium” but an “amazing engagement medium.” He urges CMOs and CROs to focus on deep audience engagement—“how long did they stick around”—rather than chasing vanity metrics like total downloads. Brandi explores how this approach impacts real editorial decisions, making the case for aligning podcast topics more tightly with business outcomes.  Topic #3: Data-Driven Podcast Decision-Making—But Don't Forget Your Mission [19:10]  Jonas outlines a bold, data-first approach to evolving podcast strategy, advocating for constant, insight-driven pivots in content, marketing, and business objectives. However, he warns revenue leaders not to let data be the only driver: “If we only do stuff based on data and sort of chase the best number...it doesn't lead to great storytelling.” The discussion centers on how to balance hard metrics with purpose-driven episodes—even when certain topics (like climate or DE&I) don't deliver the highest completion rates.  The Wrong Approach vs. Smarter Alternative  The Wrong Approach: “The first thing that most people get wrong is that they don't actually know what they want to measure. This is the first step. What do you actually want? No one wants downloads. No one wants a number. People want business results, especially your audience, B2B podcasters. They want some sort of result. At the end of the day, we need to start there with result. What do you want? This is about reputation. This is about lead generation. This is about whatever. And then go backwards from there. As opposed to starting with like we want downloads in order to maybe have something else in the past.” – Jonas Woost  Why It Fails: Measuring podcast success by downloads alone is fundamentally flawed because downloads do not equate to real engagement or business impact. Companies often default to chasing higher download numbers rather than focusing on the outcomes that actually matter, like genuine audience consumption, influence on reputation, or contribution to lead generation. This results in misaligned investments and missed opportunities to connect with the right audience.  The Smarter Alternative: Companies should start by clarifying the real business result they want from their podcast—whether that's reputation building, lead generation, or something else—and then work backwards to design their measurement approach. Instead of defaulting to download counts, focus on actual listener engagement and platform-specific consumption metrics that align with your strategic objectives.  The Most Damaging Myth  The Myth: “More downloads always equal more business value for a B2B podcast.” – Jonas Woost  Why It's Wrong: Jonas explains that downloads are a poor way to measure podcast success because a download is not a listen, nor does it indicate actual engagement. Most downloads don't translate to real audience interaction, and chasing bigger numbers often distracts companies from connecting with their true target audience—especially for B2B marketers with niche offerings.  What Companies Should Do Instead: Focus on measuring real consumption and engagement across listening platforms like Spotify, Apple, and YouTube. Prioritize understanding who is listening, how long they engage, and whether you're reaching the right audience rather than blindly driving up download counts. Use these insights to inform editorial, marketing, and business decisions to drive meaningful business value.  The Rapid-Fire Round  Finish this sentence: If your company has this problem, the first thing you should do is _ “Start by clearly defining what business result you actually want—not just downloads or numbers, but the real goal like reputation or lead generation.” – Jonas Woost What's one red flag that signals a company has this problem—but might not realize it yet?  “If you don't know what you actually want to measure, or you're defaulting to downloads, you're already off track. Focus on desired outcomes, not vanity metrics.” What's the most common mistake people make when trying to fix this? “Trying to be perfect and capture data from every platform. With podcasts scattered across many players, obsessing over 100% accuracy becomes overwhelming. Instead, focus on Apple, Spotify, and YouTube for the bulk of your data.” What's the fastest action someone can take today to make progress? “Build a simple spreadsheet to manually track engagement stats from the major platforms. It doesn't need to be fancy—six key numbers, updated monthly, will give you the clarity to make better decisions right away.”   Links:  LinkedIn: https://www.linkedin.com/in/jonaswoost/  Website: https://wearebumper.com/  Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live    

What happens when one bilingual SLP decides she's tired of feeling alone? She builds a whole movement! In this feel-good episode, Hallie sits down with Sara Gonzalez—a certified Spanish-English SLP in New York and the powerhouse behind the B.E.A.M. SLP Program aka Bilingual Empowerment through Allied Mentorship

This week on Revenue Rehab, Brandi Starr is joined by Dr. Julie Donley, a leadership expert and workplace stress researcher with nearly 30 years of experience, who believes AI isn't easing the burden for leaders—it's fueling burnout and quietly setting revenue teams up to fail. In this episode, Dr. Donley challenges the widespread assumption that AI will reduce stress and drive productivity, arguing that it's actually amplifying demands and leaving leaders grappling with even greater emotional labor. Drawing on research and real-world insights, she reveals why ignoring the human impact of AI could undermine both team well-being and revenue growth. Are you ready to rethink how you lead in the AI era—or will you push back on Dr. Donley's bold stance?  Episode Type: Problem Solving - Industry analysts, consultants, and founders take a bold stance on critical revenue challenges, offering insights you won't hear anywhere else. These episodes explore common industry challenges and potential solutions through expert insights and varied perspectives.  Bullet Points of Key Topics + Chapter Markers:  Topic #1: AI Is Increasing Burnout, Not Reducing It [04:26]  Dr. Julie Donely confronts the widespread assumption that AI lightens leaders' loads, arguing, “AI is raising expectations, accelerating demands, and leaving the emotional labor, the real human work, squarely on their shoulders.” She details how adapting to AI is layered atop existing responsibilities, especially for women leaders, causing heightened stress and faster burnout. Brandi Starr highlights areas where AI can help, but Donely maintains that managing AI's impact multiplies—not subtracts from—the human workload.  Topic #2: Lack of AI Guardrails Accelerates Workplace Risk [15:44]  Dr. Donely challenges the “just start using AI” mentality prevalent in many organizations, warning that without clear policies, boundaries, and training, leaders risk confusion, misuse, and legal exposure. “If you don't have guardrails, people could be using it for any number of things… they're gonna have problems.” The debate centers on whether orgs can realistically build effective frameworks fast enough to keep up with AI's pace, with Brandi questioning business' ability to set rules without stifling innovation.  Topic #3: The Hidden Cost of Emotional Labor in Leadership [14:09]  Dr. Donely spotlights the overlooked burden of “emotional labor” as leaders navigate AI-driven change—managing team fears, conflict, and constant adaptation. She argues this work is “just exhausting by the end of the day” and asserts that organizations consistently undervalue it, even as AI transforms technical workflows. Revenue leaders are challenged to acknowledge and plan for this persistent human toll, which will not go away with increased automation: “We dismiss emotional labor as not being important. It's huge. And it's not going away with AI.”  The Wrong Approach vs. Smarter Alternative  The Wrong Approach: “Well, I think the wrong way to integrate AI is to tell people, use AI, not give them any. They need training, they need boundaries, they need policies and procedures. When can I use AI? What can I use it for, what can I not use it for? And then train them.” – Dr. Julie Donley  Why It Fails: Simply directing employees to use AI without guidance leads to confusion, anxiety, and inconsistency. Without established guardrails, training, or a support system, teams may misuse AI tools, increase stress, and expose the company to risks, making it difficult to integrate AI productively and safely within organizational workflows.  The Smarter Alternative: Companies should establish clear guardrails, policies, and training around AI adoption. Leaders must set expectations, provide structured support, and create safe spaces for employees to ask questions and learn. By doing so, organizations empower their teams to use AI effectively and responsibly, optimizing both productivity and well-being.  The Most Damaging Myth  The Myth: “I think it's that it's going to replace us, that AI is going to do away with our jobs and it's more effective than, I mean, people have to use AI to be able to produce results. And so it's going to change how things work, but it's not going to replace humans.” – Dr. Julie Donely  Why It's Wrong: The fear that AI will eliminate the need for human workers causes anxiety, resistance, and a reluctance to engage with new technology. As Dr. Donely points out, this belief overlooks the critical human skills—like emotional labor, team dynamics, and workplace politics—that AI cannot replicate or replace. Holding on to this myth leads to missed opportunities for partnership and support between people and technology.  What Companies Should Do Instead: Leaders should focus on how AI can be leveraged as a tool to support human roles, not replace them. Encourage teams to explore how AI can assist in their specific functions and provide targeted training to empower responsible, effective use. Emphasize partnership, not replacement, to reduce stress and accelerate adoption.  The Rapid-Fire Round  Finish this sentence: sentence. If your company has an AI usage problem, the first thing you should do is _: “Identify how you want them to use it.” – Dr. Julie Donel What's one red flag that signals a company is experiencing AI related burnout—but might not realize it yet? “Well, the people are becoming irritable, productivity is going down and your morale is going down.” What should leaders do differently to ensure AI helps rather than hurts their team? “They need to check in with their team members to take a pulse as to where they are and what their needs are in relation to AI.” What's the fastest action someone can take today to make progress? “Check in with your people and make sure that they're managing things well, that they have the training that they need or the instruction or guidance that they need and the support that they need and the permission potentially that they need to be able to use AI in a way that supports the organization's goals.”  Buzzword Banishment: Dr. Julie Donely's buzzword to banish is "really, really, really" and any kind of ultra adjective that is just not necessary. She dislikes this phrase because it adds no value, is overused, and detracts from the power of communication—especially for women, who she suggests should focus on being more direct. Dr. Donely emphasizes that such unnecessary emphasis makes messages less impactful and recommends getting to the point instead.  Links:  LinkedIn: https://www.linkedin.com/in/drjuliedonley  Facebook: https://www.facebook.com/DrJDonley  YouTube: https://www.youtube.com/@DrJulieDonley  Amazon: https://www.amazon.com/dp/0976560585/  Website: https://drjuliedonley.com/   Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live  

The one about Storytelling vs Bullet Points, Back to the Future at 40 and the film, 28 Years Later - TG127 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:003:36 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:16:35 Content Spotlights ROGER: The film wouldn't even be made today': the story behind Back to the Future at 40 by David Smith, Guardian Newspaper: https://www.theguardian.com/film/2025/jul/03/back-to-the-future-at-40 PASCAL: Why Storytelling Beats Bullet Points and Facts Every Time by Andrea Olson and edited by Micah Zimmerman: https://www.entrepreneur.com/starting-a-business/how-to-get-people-to-remember-and-repeat-your/493166 00: 32:56 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:43:23 Marketing Tech and Apps ROGER: It's all about AI Marketing Strategy: Most AI tools have been built to churn out content quickly (tactics) rather than help you think and plan (strategy). Here's two with a strategy focus. Miro (with AI Assist): https://miro.com/ai/ StratApp: https://www.producthunt.com/products/stratappOut of the box, ChatGPT pushes you into tactics. But you can force it to stay strategic. For example: “Act as a marketing strategist. Help me define my target customer segments, brand positioning, and key goals before suggesting any tactics.” PASCAL: It's all about getting serious with AI for Marketing: Google AI Studio https://aistudio.google.com/live use the Share Screen function and have in-depth conversations about your marketing plan, workflows and content strategies. Prompt: Ideal Customer Profile – use this prompt to begin a detailed conversation about your ideal customer and create a series of profiles and avatars: I need your help to write a detailed customer profile or persona. Acting as my expert marketing and sales consultant, can you please remind me how to structure a customer profile or persona for b2b/b2c? 00:54:00 Film Marketing 28 YEARS LATER (2025) Directed by: Danny Boyle Written by: Alex Garland Cast: Aaron Taylor-Johnson, Jodie Comer and Ralph Fiennes were cast to star,[36] with Jack O'Connell Music by: Young Fathers, Scottish progressive hip hop group formed in Edinburgh in 2008. Tagline: What will humanity become? Time didn't heal anything. In 28 days, it began. In 28 weeks, it spread. In 28 years, it evolved. We discuss the rather basic but striking marketing campaign for the film and Pascal enthuses about the Premier Event he attended in Newcastle UK. About Two Geeks and A Marketing...

 Hallie and guest Nathalie Lebrun chat about preparing students for life after high school.In this honest and energizing episode of SLP Coffee Talk, Hallie chats with Nathalie Lebrun—SLP, speaker, co-host of LeadSpeak Podcast and the voice behind LifeSpeak—about working with transition-age students. Nathalie shares how she went from post-acute rehab dreams to leading a massive school-based SLP team, and how she discovered the often-overlooked role SLPs can play in helping students ages 18–22 build real-world communication skills. From Uber training to poker lessons to letting go of perfect data, Nathalie keeps it real about what it means to be a communication coach, not just a therapist. If you've ever felt stuck with your older caseload or unsure how to prep students for life beyond school, this conversation will leave you inspired—and ready to rethink your approach.Bullet Points to Discuss: Nathalie's unexpected path to becoming an SLP and transition expertWhat “transition services” really look like in public school settingsThe SLP's evolving role as a communication coach beyond the therapy roomFunctional therapy ideas that connect directly to real-life independenceWhy transition planning should start way earlier than we thinkHere's what we learned: SLPs are essential in supporting students beyond academicsReal-world communication skills should be a therapy focus, especially for older studentsFunctional progress > perfect data collection—especially in transition workCollaboration and creativity are key to meaningful outcomesStart thinking transition early—even in elementary schoolLearn more about Nathalie Lebrun: Email: nathalie.lebrun@lifespeakllc.org Website: www.lifespeakllc.org LinkedIn: https://www.linkedin.com/in/nathalielebrun/Podcast: https://www.lifespeakllc.org/leadspeak-podcastLearn more about Hallie Sherman and SLP Elevate:  

We're back with the a Bullet Points episode because I've just watched the news and some reactions to the Sean Combs case have left me, well, confused. Are we so blinded by celebrity that abandon common sense?Listen to the two episodes on this case from Redhanded here: Diddy Part 1 and Diddy Part 2.

In this episode of the Fitness + Technology Podcast, host Bryan O'Rourke welcomes Richard Grönberg, Founder and CEO of ECDESIGN — a leading 3D interior design software that empowers sales professionals to quickly plan and visualize any space without the complexity of traditional CAD tools. With over 10,000 companies across 170 countries using the platform, ECDESIGN is transforming how fitness and commercial environments are imagined and brought to life. Tune in as Richard shares insights into the power of design, his business philosophy, and how intuitive planning tools are shaping the future of space visualization in the fitness industry. One Powerful Quote: 18:31: “There are no shortcuts.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:51: Bryan asks Richard about the origins of ECDESIGN and what inspired him to launch the business. 5:25: The conversation shifts to Swedish design and how it influenced Richard's journey into the fitness industry. 7:15: Richard explains how design expectations have evolved and what users now look for when using ECDESIGN. 8:26: Bryan and Richard explore how gaming principles have influenced modern design tools and the role of technology in that transformation. 13:21: Richard shares his approach to leadership, organizational management, and his core business philosophy. 16:20: Richard offers closing thoughts and shares key insights for listeners from his entrepreneurial experience. Bullet List of Resources: https://www.ecdesign.se/ Guest Contact Information: https://www.linkedin.com/in/richard-gronberg/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

Hallie chats with Anoli Mehta about her Clinical Fellowship journey.In this real and refreshing episode of SLP Coffee Talk, Hallie chats with Anoli Mehta—a brand-new grad turned CF and the face behind @itsnotjustspeech. Anoli shares what it was like coming into the field from a non-CSD background, how she found a CF that blends early intervention and private practice, and why she didn't rush into work right after graduation. From job interviews to imposter syndrome to figuring out what questions to ask (and when to ask them), she's keeping it honest about life after grad school. If you're feeling overwhelmed, unsure, or just trying to catch your breath, this convo is here to remind you—you don't need to have it all figured out to take the next step.Bullet Points to Discuss: How Anoli landed a CF that mixes early intervention and private practiceWhy she applied everywhere and asked all the questions (even the awkward ones)What she looked for in a supervisor—and what made her say “nope” to certain jobsTaking the Praxis early and how that helped during interviewsWhy she gave herself time to just chill after graduation (and why you should too)Here's what we learned: It's totally fine to still feel unsure—you're not supposed to have it all figured outAsk about support, mentorship, and pay—don't be afraid to speak upThe right job will feel right—trust your gut in interviewsYou don't need to be in a rush—take a breath before jumping into your CFYou made it through grad school for a reason—you're ready, even if it doesn't feel like it yetLearn more about Anoli Mehta: Instagram: https://www.instagram.com/itsnotjustspeech TikTok: https://www.tiktok.com/@itsnotjustspeech Learn more about Hallie Sherman and SLP Elevate:  

In this episode of the Fitness + Technology Podcast, host Bryan O'Rourke is joined by Julian Barnes, Co-Founder and CEO of The BFS Network, a market intelligence and growth accelerator for beauty, fitness, and self-care businesses. In his role, Julian serves as a strategic growth advisor, helping BFS members enhance profitability and scale smarter. With a background that includes marketing leadership roles at Velocity Sports Performance and Oasis Day Spa, Julian later co-founded Body Local, NYC's premier networking platform for wellness professionals. Today, he leads BFS, which supports business owners by offering collaborative learning, operational training, and access to high-impact products and services. Tune in as Bryan and Julian explore innovation and the evolving needs of the modern, boutique fitness business. For those who wish to purchase the full BFS Report, use Discount Code FIT-C for $50 off. One Powerful Quote: 38:10: “Focus on the one thing that's the most important thing to get you to the next milestone.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 1:41: Julian shares his personal journey and background in the fitness industry. 4:13: Julian talks about the lifecycle of boutique fitness and how the industry is evolving. 7:40: Bryan and Julian reflect on the origins of boutique fitness and the iconic brands that shaped the space. 13:50: Julian talks about boutique modalities and the renewed popularity of pilates.  22:59: Julian speaks about the convergence of fitness, recovery, longevity, and beauty. 27:51: Julian offers his perspective on the growing role of strength training. 30:22: Bryan and Julian discuss intermediaries, membership dynamics, and business models. 37:57: Julian imparts his pearls of wisdom to the listeners.  Bullet List of Resources: https://bfsnetwork.com/ www.BFSReport.com https://www.slideshare.net/slideshow/the-rise-of-boutique-studio-fitness-concepts/66643673 Guest Contact Information: https://www.linkedin.com/in/julianabarnes/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

This week on Revenue Rehab, Brandi Starr is joined by Maxwell Ivey, internationally known as the Blind Blogger and an expert in accessibility education, who believes “Accessibility isn't charity—it's untapped market access,” and he's ready to prove it. In this episode, Maxwell dismantles the common industry belief that accessibility is a mere “nice-to-have,” arguing that overlooking people with disabilities is a costly, strategic mistake that hands revenue directly to competitors. Drawing on data, buyer journey insights, and firsthand stories, he exposes how accessible marketing drives greater loyalty, expands market reach, and can directly boost revenue for B2B leaders. Will Maxwell's bold challenge reshape your approach to inclusion—or do you still think accessibility is optional? Join the debate!  Episode Type Problem Solving: Industry analysts, consultants, and founders take a bold stance on critical revenue challenges, offering insights you won't hear anywhere else. These episodes explore common industry challenges and potential solutions through expert insights and varied perspectives.  Bullet Points of Key Topics + Chapter Markers:  Topic #1: “Inclusivity” Is Just Empty Jargon [02:45]  Maxwell Ivey boldly claims that the word “inclusive” is an overused, misleading buzzword that allows companies to feel good without doing the work of true accessibility. He states, “It allows a lot of people to feel like they are doing the right thing…without actually taking action,” directly challenging revenue leaders to move beyond declarations and toward measurable accessibility changes. Brandi Starr agrees that the term is often empty, setting the stage for a debate on what genuine inclusivity should look like in B2B marketing and customer experience.  Topic #2: Accessibility Isn't Charity, It's a Market Advantage [04:29]  Ivey confronts the myth that accessibility is just altruism or only benefits a niche group, arguing, “Accessibility isn't charity, it's market access.” He emphasizes the significant, loyal purchasing power of people with disabilities—estimated at $3.5-4 trillion annually—and reveals that inaccessible marketing directly costs businesses revenue, saying, “you are walking away from revenue and your competitors are happy to pick it up.” This challenges conventional thinking by reframing accessibility as a core business growth lever, not a compliance box to check.  Topic #3: Accessibility Enhancements Benefit All Buyers [06:09]  Ivey dismantles the belief that accessibility improvements are only for the disabled, stressing that accessible design actually improves user experience for everyone—including those browsing in poor lighting, on mobile devices, or with age-related challenges. Concrete tactics like simplifying website navigation, keyboard-first design, and minimizing distractions are highlighted as universally beneficial. He argues, “A lot of things that you will do to improve accessibility will improve the user experience of all your other customers who don't have a disability,” pushing revenue leaders to rethink accessibility as a competitive differentiator rather than a narrow accommodation.  The Wrong Approach vs. Smarter Alternative  The Wrong Approach: “I think I'd like to get rid of the word inclusive because it's such a vague word, it doesn't really get to the heart of the matter. It allows a lot of people to feel like they are doing the right thing for their business or for people with disabilities without actually taking action, without really empathizing with the needs of this huge market of highly loyal consumers. And it allows them just to avoid the hard conversations, to avoid the time and effort. Although it isn't really a lot of time and effort in most people's cases. But by saying that they're inclusive, it allows them to feel good about themselves, but it doesn't necessarily mean that they've done the work.” – Maxwell Ivey  Why It Fails: Using “inclusive” as a buzzword lets companies check a box without making real changes. This superficial approach fails to address the specific needs of people with disabilities, meaning businesses miss out on both a substantial market opportunity and true accessibility. Ultimately, it leads to lost revenue and leaves the door open for competitors who genuinely address accessibility.  The Smarter Alternative: Companies should move beyond vague commitments and take concrete, tactical actions to improve accessibility. Maxwell recommends focusing on simplifying user journeys, prioritizing keyboard navigation, and designing with a minimalist, distraction-free mindset. These measures not only support people with disabilities but also improve usability and satisfaction for all customers, driving better business outcomes.  The Most Damaging Myth  The Myth: “I don't have customers who with disabilities or if I have them, they do not have the funds to buy from me. And the other is that when I create for accessibility, I am only creating for people with disabilities.” – Maxwell Ivey  Why It's Wrong: These beliefs are harmful because they severely underestimate both the size and purchasing power of the disability community. As Maxwell points out, designing for accessibility benefits everyone—not just people with disabilities—by improving the user experience for all. Additionally, the market of people with disabilities is large, loyal, and influential; dismissing their needs means leaving significant revenue and word-of-mouth opportunity on the table.  What Companies Should Do Instead: Recognize accessibility as market access, not charity or a compliance checkbox. Design campaigns, content, and customer experiences for everyone, understanding that accessibility improvements often enhance usability and satisfaction for all users—leading to broader engagement, higher revenues, and stronger brand loyalty.    Buzzword Banishment  Maxwell's buzzword to banish is "inclusive." He dislikes this term because it is vague and allows companies to feel self-satisfied without taking meaningful action to address the needs of people with disabilities. Maxwell argues that saying you're "inclusive" often substitutes for real empathy or necessary changes, enabling businesses to avoid hard conversations and practical improvements, rather than genuinely supporting a large and loyal market segment.  Links:  LinkedIn: https://www.linkedin.com/in/maxwellivey  Facebook: https://www.facebook.com/maxwellivey  YouTube: https://www.youtube.com/maxwellivey  Podcast: https://podcasts.apple.com/us/podcast/the-accessibility-advantage/id1740242884  Website: https://www.theaccessibilityadvantage.com  Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live.

 Hallie chats with Alice Williams about SLPAsIn this uplifting and insightful episode of SLP Coffee Talk, Hallie sits down with the inspiring Alice Williams—an SLPA, entrepreneur, and trailblazer for support personnel in the field of speech therapy. From discovering the profession while working retail to founding The SLPA Network, Alice shares her incredible journey of resilience, growth, and leadership. She opens up about working across multiple settings, mentoring fellow SLPAs, and the power of interdisciplinary collaboration. Alice dives into the challenges she's overcome and the community she's building to empower others to thrive—whether they stay SLPAs or not. If you've ever felt isolated or unsure as a support professional, this episode will remind you that you're not alone—and that your voice matters.Bullet Points to Discuss: How Alice stumbled into the world of speech and found her calling as an SLPAWhat it really looks like to work as an SLPA across different settingsThe major differences between SLPs and SLPAs—and why both are essentialWhy Alice started the SLPA Network to give others the support she didn't haveHow mentorship, collaboration, and community make all the differenceThe story behind launching the very first SLPA SummitEncouraging SLPAs to dream big, think outside the box, and own their expertiseHere's what we learned: SLPAs provide vital, hands-on therapy under SLP supervision—and bring unique value to care teams.There's a major lack of support and mentorship for SLPAs, which inspired Alice to build the SLPA Network.Building a business or pursuing entrepreneurship as an SLPA is possible—and needed in the field.Many SLPAs feel isolated; having a community where they can be seen, supported, and uplifted is transformative.The upcoming SLPA Summit is the first of its kind—centered on dreaming big and giving support personnel space to grow.Learn more about Alice Williams: Email: speechwithmsalice@gmail.com LinkedIn: https://www.linkedin.com/in/speechwithmsaliceWebsite: www.speechwithmsalice.com Instagram: https://www.instagram.com/speechwith_msaliceInstagram: https://www.instagram.com/the.slpa.network The SLPA Network: www.theslpanetwork.net 5 Confidence Shifts Every Professional NeedsLearn more about Hallie Sherman and SLP Elevate:  

In this episode of the Fitness + Technology Podcast, host Bryan O'Rourke is joined by Eddie Arpin, Co-Founder of OfferingTree, a comprehensive website, scheduling, and payment solution designed specifically for wellness professionals. OfferingTree empowers coaches, yoga instructors, personal trainers, mindfulness teachers, and other wellness practitioners by streamlining digital operations, so they can focus on delivering exceptional client experiences. In this conversation, Eddie shares the journey behind OfferingTree, his insights into the evolving needs of wellness professionals, and practical advice on building trust, improving client engagement, and leveraging digital tools effectively. One Powerful Quote: 16:06: “Trust is the most valuable commodity in the world now.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:47: Eddie shares his software background and the origins of OfferingTree. 5:24: Bryan and Eddie talk about common pain points for wellness professionals.  9:37: Bryan asks Eddie about the value and impact of SMS marketing. 12:26: Eddie goes into evolving trends in content strategy and SEO. 14:57: Eddie shares his thoughts on payment processing and earning customer trust. 17:14: Bryan and Eddie discuss why tech stack integration matters more than ever. 25:54: Bryan wraps up the interview with Eddie imparting his final pearls of wisdom. Bullet List of Resources: https://www.offeringtree.com/ https://www.edelman.com/trust/2025/trust-barometer Guest Contact Information: https://www.linkedin.com/in/eddiearpin/ https://x.com/fifth_eddie https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

This week on Revenue Rehab, Brandi Starr is joined by Sherry Grote, creator of the Harmony Hero framework and a B2B marketing leader with 25+ years transforming brands and driving revenue. Sherry believes marketing and HR hold untapped power as revenue accelerators—but only if their voices are amplified beyond traditional roles and given real influence in the boardroom. Challenging the status quo that sidelines these functions, Sherry argues that true revenue growth hinges on aligning people, brand, and culture—not just products and pipelines. If you're ready to rethink where brand power really drives the bottom line, tune in—and decide if Sherry's perspective changes your mind.  Episode Type: Problem Solving - Industry analysts, consultants, and founders take a bold stance on critical revenue challenges, offering insights you won't hear anywhere else. These episodes explore common industry challenges and potential solutions through expert insights and varied perspectives.  Bullet Points of Key Topics + Chapter Markers: Topic #1: Marketing & HR—The Undervalued Revenue Drivers [04:44]  Sherry Grote boldly argues that marketing and HR are essential drivers of revenue and brand but are consistently marginalized in executive decision-making. She challenges the conventional belief that marketing is a “faucet you can just turn on” and spotlights how HR's influence on culture is chronically overlooked—particularly damaging “in an artificial everything world.” Brandi Starr echoes the misalignment, noting most companies pigeonhole this partnership as “marketing giving HR tchotchkes,” prompting a debate on the true strategic potential of these functions when united.  Topic #2: Boardroom Influence—Turning Up the Volume on Brand Voices [07:14]  Sherry argues that the boardroom routinely sidelines marketing and HR, relegating them to after-thought status in favor of sales, finance, and product updates. “HR, we really don't have time for you to talk, so just put your slide in there and we'll just make sure that the board has that.” She proposes a radical change: marketing and HR should proactively demonstrate their impact on revenue, culture, and pipeline to win advocates among CFOs, CROs, and CPOs—shifting from self-promotion to integrated business influence.  Topic #3: Rethinking Compensation and Collaboration for Revenue Alignment [17:50]  Sherry challenges revenue leaders to recognize compensation misalignment as a core driver of inefficiency and discord between marketing, sales, and HR. She critiques the “rip and replace” approach to CMOs, tying it to systemic incentive problems: “It's often the head of marketing that really sees this breakdown and challenge and having that real relationship with HR could be an opportunity to help to influence that.” Brandi pushes for actionable solutions, leading to a discussion about moving BDRs into marketing and partnering with HR to overhaul incentive structures for true revenue team alignment.  The Wrong Approach vs. Smarter Alternative  The Wrong Approach: “A leader before they've had a time to actually make an impact in the business.” – Sherry Grote  Why It Fails: Swapping out marketing or HR leaders too quickly disrupts momentum and undermines strategic initiatives before they can take hold. This short-sighted turnover prevents teams from making the incremental changes necessary for lasting impact and damages organizational culture and continuity.  The Smarter Alternative: Instead of jumping to leadership changes, companies should focus on building strong alignment and rapport between sales, marketing, and HR, giving leaders the space and support needed to drive meaningful, long-term business results.  The Most Damaging Myth  The Myth: “Marketing is a faucet that you can just turn on and you will get instant results.” – Sherry Grote  Why It's Wrong: This belief leads organizations to expect immediate impact from marketing efforts, creating unrealistic timelines and frustration when quick results don't materialize. As Sherry explains, marketing is actually more like a well that requires consistent pumping—building effective campaigns takes time, ongoing effort, and a systems approach. When companies operate under the “faucet” myth, they make disruptive changes or swap out talent prematurely, undermining long-term progress and ROI.  What Companies Should Do Instead: Treat marketing as an engine that needs sustained investment and incremental improvement. Allow marketing leaders time to build momentum, focus on developing processes, and foster strong cross-departmental relationships—especially with HR—to build a people-first culture that supports brand and revenue growth.  The Rapid-Fire Round  Finish this sentence: If your company has this problem, the first thing you should do is _ “Ensure that you have built rapport with sales, marketing and HR to be in total alignment.” – Sherry Grote  What's one red flag that signals a company has this problem—but might not realize it yet? “If your employees don't have psychological safety, then you do not have a culture that is going to have a positive brand influence.”  What's the most common mistake people make when trying to fix this? “Changing out a leader before they've had time to actually make an impact in the business.”  What's the fastest action someone can take today to make progress? “Know what your 5% is—be clear on what makes you different from everyone else doing your type of job, whether you're in HR, marketing, finance, or sales.”  Buzzword Banishment: Sherry's buzzword to banish is "amplify." She dislikes this term because in today's environment—where it's applied to everything—the word has been overused and lost its impact and meaning. Sherry notes that while "amplify" once described increasing awareness or engagement in a meaningful way, its ubiquity now renders it ineffective and even frustrating to encounter.  Links:  LinkedIn: https://www.linkedin.com/in/sherrygrote/  Instagram: https://www.instagram.com/theharmonyhero  Facebook: https://www.facebook.com/people/The-Harmony-Hero/61568386591394  Website: https://www.theharmonyhero.com  Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live  

 Hallie chats about one of the BIG mistakes she made during her CF Year that cost her money and sanity.In this episode of SLP Coffee Talk, Hallie's getting real about a common mistake she made during her CF year—one that cost her time, money, and way too much trunk space! If you're heading into your CF, just landed your first job, or even changing settings, this one's for you. Hallie shares what she wishes she did instead of stress-shopping every toy and game in sight—and how you can better prepare (hint: it's not about buying more stuff). From planning smarter to finding support, she's breaking down how to walk into your CF with clarity, confidence, and a whole lot less clutter!Bullet Points to Discuss: Hallie's CF year mistake: over-buying materials she never usedWhy being “ready” doesn't mean having all the thingsWhat truly helped her succeed that year (spoiler: it wasn't toys)Smarter ways to prepare for your CF year or first jobHere's what we learned: Invest in support and strategy, not shelves full of stuffYou don't need new materials for every session—reuse creativelyFocus on learning planning, goal-writing, and flexibilityBuilding community and mentorship matters more than your therapy cartLearn more about Hallie Sherman and SLP Elevate:  

This week on Revenue Rehab, Brandi Starr is joined by Michael Buckbee, founder of Knowatoa and AI-driven search marketing expert, who believes most marketers are missing out on revenue by ignoring how their brands appear in AI search tools—and he's ready to prove it. In this episode, Buckbee challenges the industry's Google-first mindset and argues that AI platforms like ChatGPT and Gemini are now the key gateways to buyers, demanding a radical rethink of content and SEO strategy. From shifting content budgets to exposing overlooked technical pitfalls, Buckbee makes the case that revenue leaders must adapt now to avoid losing visibility and pipeline in an AI-dominated landscape. Is your strategy keeping up, or is it time for a rehab?  Episode Type: Problem Solving - Industry analysts, consultants, and founders take a bold stance on critical revenue challenges, offering insights you won't hear anywhere else. These episodes explore common industry challenges and potential solutions through expert insights and varied perspectives.  Bullet Points of Key Topics + Chapter Markers:  Topic #1: Google's Grip on B2B Search Is Slipping [02:41]  Michael Buckbee argues that relying solely on Google for B2B brand discovery is now a critical mistake. He highlights how AI tools like ChatGPT, Gemini, and Perplexity are rapidly changing buyer behavior and asserts that “most marketers have no idea how they're showing up in AI and it's costing them real revenue.” Brandi Starr questions whether AI is truly overtaking Google, leading Michael to explain that even Google is transforming its search experience in response to these new AI platforms.  Topic #2: Outdated SEO Strategies Are Killing Organic Growth [06:23]  Michael challenges the conventional top-of-funnel, high-traffic blog strategy that marketers have depended on for years. He points out that informational queries are increasingly answered directly by AI summaries, saying “those are going away as a traffic source,” and urges leaders to shift focus toward bottom-of-funnel content that addresses specific buyer objections and differentiators. Brandi Starr pushes for actionable advice, sparking a discussion on how marketing budgets and content plans need to be realigned for this new search landscape.  Topic #3: Winning Requires Siteless SEO and AI Indexing [15:56]  Michael pushes revenue leaders to rethink basic SEO, warning that many websites are inadvertently blocking AI crawlers and missing out on AI-driven buyer research. He explains the need to ensure that AI bots can index your content and introduces the concept of “siteless SEO,” recommending that brands publish content directly on platforms like LinkedIn and Reddit for broader visibility. The segment includes specific tactics as Michael calls this a foundational shift that “marketers need to act on now.”   The Wrong Approach vs. Smarter Alternative  The Wrong Approach: "A common trap is to stick with the existing content plans. You know, you had mentioned AI overviews and how it lists sources. You know, you can still fight for those terms, those like high level informational terms. But I do think you really need to consider, is this something where people are going to read this and then there's a list of 30 sites on the side? Is that a benefit to you that you're one of those 30 links that's buried in there? Are people actually going to find you? Is it actually going to move things forward or are your efforts better spent elsewhere?" – Michael Buckbee  Why It Fails: Traditional top-of-funnel content strategies focus on broad informational keywords, but AI search tools now summarize these queries and bury brands in a long list of sources. This leads to reduced visibility and engagement, as buyers are more likely to rely on AI summaries instead of clicking through to individual sites.  The Smarter Alternative: Companies should pivot their content strategy toward mid- and bottom-funnel topics that address buyer objections and showcase clear differentiation. Distributing this content across multiple platforms, not just your website, increases the likelihood that AI systems will pick up and accurately represent your brand, making it easier for buyers to discover and trust you during their research process.  The Most Damaging Myth  The Myth: “We kind of don't need to care about these new AI startups and all we need to do is care about Google and they just go back to doing things how they have been doing them.” – Michael Buckbee  Why It's Wrong: Many marketers believe that focusing on traditional Google SEO is enough, but Google itself is evolving in response to AI-driven platforms like ChatGPT, Claude, and Gemini. Ignoring these changes means companies risk losing visibility where buyers are actually researching and making decisions, leading to missed revenue opportunities.  What Companies Should Do Instead: Companies should adapt by monitoring their brand visibility across AI search platforms, shifting content strategies away from solely top-of-funnel topics, and making sure their content is accessible to both Google and AI bots. This proactive approach ensures brands continue to show up where buyers are searching now and in the future.  The Rapid-Fire Round  What is the first sign that a company is facing the problem of being ready for AI search but hasn't yet named it?“In their Google search console, they're probably seeing a very steady amount of impressions coming through and a drop off in click throughs to their site. That's a pattern that's seen in lots of different places. And that's the first like real data point that a lot of SEOs have found like, something's going on here. We need to be prepared for.” - Michael Buckbee What's one mindset shift that unlocks progress?“I think the biggest mindset shift should be the duplicate content penalty, which was something that SEOs have considered for a long time, which is like, put a blog post up on my site. I don't want another site to scrape it and put it up on their site because that pulls the Google juice from both of us. It dilutes it. But in the world of AI search, that's a huge benefit. Now you're twice as powerful because the messaging has been said twice.” What's one common trap leaders fall into when trying to solve this?“I think a common trap is to stick with the existing content plans. You know, you had mentioned AI overviews and how it lists sources. You know, you can still fight for those terms, those like high level informational terms, but I do think you really need to consider, is this something where people are going to read this and then there's a list of 30 sites on the side? Is that a benefit to you? That you're one of those 30 links that's buried in there? Are people actually gonna find you? Is it actually gonna move things forward? Or are your efforts better spent elsewhere?” What's the most underrated move that actually works to fix this fast?“I think the most underrated move is to just make sure that checkbox isn't hit in Cloudflare because I see that a lot. Many, many sites are inadvertently blocking these for lots of weird reasons. And you know, it's such an easy fix. Why wouldn't you do that?”  Links:  LinkedIn: https://www.linkedin.com/in/michaelbuckbee/  X: https://x.com/mbuckbee  Website: https://knowatoa.com   Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live  

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke shares his keynote, “The Key Trends Creating Opportunities and Challenges for the Global Fitness Industry in the Next 5 Years” live from Beyond Activ in Singapore. Bryan shares the spotlight for what's next for fitness across the globe — from emerging technologies and programming innovations to finance, business models, and the forces reshaping how to serve members and scale impact. Whether you lead a gym, studio, supplier brand, or digital platform, this talk is designed to challenge your thinking and equip you for what's ahead. To view the slideshow, go to: https://www.slideshare.net/slideshow/future-of-fitness-2025-keynote-bryan-orourke-beyond-activ-singapore-2025/280332550 One Powerful Quote: 7:41: “In a world deluged by irrelevant information, clarity is power.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:09: Bryan opens his keynote with “What if?” and the convergence of macro/micro trends.  7:47: Bryan talks about opportunities and challenges in the next 5 years.  11:31: Bryan articulates on business models as the mainstay configurations for fitness delivery.  15:40: Bryan speaks on biotechnologies and the new social constructs today.  17:40: Bryan defines leadership vision and the processes to execute on it.  19:09: Bryan recaps his presentation.  Bullet List of Resources: https://beyondactiv.com/ Guest Contact Information: https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

This week on Revenue Rehab, Brandi Starr is joined by Laura Patterson, a data-driven growth strategist and co-founder of VisionEdge Marketing, who believes strategic foresight—not campaign execution—is the CMO's real job, and she's here to prove it. In this episode, Laura challenges the industry's fixation on activity and trend-chasing, arguing that revenue leaders must shift their focus from reactive marketing to proactive market-making by interpreting the signals that shape the future. By exposing the pitfalls of “random acts of marketing” and sharing actionable strategies, Laura makes a compelling case for why true leadership demands more than just looking in the rearview mirror. Ready to step out of the weeds and into bold strategy, or will you stick to business as usual?  Episode Type: Problem Solving Industry analysts, consultants, and founders take a bold stance on critical revenue challenges, offering insights you won't hear anywhere else. These episodes explore common industry challenges and potential solutions through expert insights and varied perspectives.  Bullet Points of Key Topics + Chapter Markers:  Topic #1: Strategic Foresight is the CMO's Core Mandate [00:00]  Laura Patterson asserts that the true role of the CMO is strategic foresight—actively interpreting market signals to drive the business forward—instead of focusing on executional tasks like campaign management. “If your strategic plan is just a mirror of historical data, you're not owning the market, you are in fact reacting to it,” she argues. This challenges the conventional wisdom that CMOs should be operational leaders, pushing the audience to reimagine marketing leadership as market-making rather than maintenance.  Topic #2: Countering CEO and Board Pressure to Chase Trends [00:08:33]  Laura tackles the challenge many CMOs face from CEOs and boards demanding action on the latest trends (e.g., AI), even when it's not strategically aligned. She insists CMOs must lead with business value, stating, “If you're going to be the leader, then you have to be willing to take a little risk and have a response that says... what about what we're trying to achieve for the organization?” The discussion centers on how revenue leaders can reframe these conversations to focus on business goals, even when faced with top-down mandates to pursue shiny objects.  Topic #3: Using Market Signals for Proactive Strategy [00:17:21]  Laura advocates for harnessing both internal and external market signals—such as airline reservations or box orders—as tools for strategic foresight, rather than relying solely on the company's own lagging indicators. She challenges the common practice of dashboard-driven decision making, asserting that by the time trends appear in company data, "you're already kind of behind the eight ball." The debate explores how CMOs, especially in smaller organizations, can identify forward-looking market signals to anticipate change and shape strategy, not just react.  The Wrong Approach vs. Smarter Alternative  The Wrong Approach: “They try to reverse engineer. What I mean by that is they try to reverse engineer what they're doing to an outcome that is a mistake. Right. It doesn't start at the bottom, it needs to start at the top.” – Laura Patterson  Why It Fails: Reverse-engineering from current activities up to business outcomes leads to weak alignment and rationalizes existing work, rather than ensuring marketing efforts are directly tied to organizational goals. This approach results in disconnected tactics, poor measurement of impact, and a continual cycle of busyness without meaningful progress.  The Smarter Alternative: Start with clear business outcomes and define success at the top level—then build your marketing strategies and initiatives to directly support those outcomes. Measure and communicate value based on how each initiative contributes to creating customer value and competitive advantage, rather than backfilling activities into justifications after the fact.  The Most Damaging Myth  The Myth: “If we just do more campaigns, adopt more tools, generate more content, we'll eventually hit on something that works. And that is the myth that activity equals progress. Right? And that's not true.” – Laura Patterson  Why It's Wrong: Laura explains that this belief leads companies to chase trends, pile on campaigns, and stay busy with random acts of marketing—all of which result in misalignment, wasted energy, and diluted impact. Instead of delivering on strategic business outcomes, marketing teams become stuck in endless execution, masking the absence of a clearly defined, customer-centric strategy that truly drives growth.  What Companies Should Do Instead: Companies should pause and get serious about evaluating their marketing work through the lens of impact and deliberate, value-driven moves. Focus on creating a customer-centric strategy that's rooted in core competencies and value propositions, and ensure every activity aligns directly to measurable business outcomes—rather than defaulting to more activity for its own sake.  The Rapid-Fire Round  Finish this sentence: If your company has this problem, the first thing you should do is _ “Stop. Pause and take a breath. Audit whether your marketing activities directly link to business outcomes. If you can't draw a clear line, it's time to halt unnecessary spending and effort until you have that clarity.” – Laura Patterson What's one red flag that signals a company has this problem—but might not realize it yet? “If your marketing measures don't tie back to actual business results and you're only reporting on activities or outputs, that's a major warning sign you're stuck in execution mode.” What's the most common mistake people make when trying to fix this? “Reverse engineering—trying to justify existing marketing activities by retroactively connecting them to business outcomes—instead of starting from the top with what business success looks like, then working downward into strategy and execution.” What's the fastest action someone can take today to make progress? “Take your top three marketing initiatives and ask: Do we know exactly how each one creates customer value and competitive advantage? If you can't answer with a confident ‘yes' (or rate them a 9 or 10), it's time to rethink those priorities immediately.”  Buzzword Banishment    Laura's buzzwords to banish are "pivot" and "AI powered." She criticizes "pivot" for being overused, often without a true understanding of what it really entails, even admitting she's guilty of using it herself but with proper intent. "AI powered" is singled out because it's become ubiquitous in every conversation, to the point where it has lost clear meaning and is used without critical examination of its actual value or application.  Links:  LinkedIn: https://www.linkedin.com/in/laurapattersonvem/  Facebook: https://www.facebook.com/marketingtransformation  X: https://x.com/VisionEdgeMktg  YouTube: https://www.youtube.com/user/VisionEdgeMarketing  Podcast: https://visionedgemarketing.com/whats-your-edge-latest-episodes/  Website: https://visionedgemarketing.com/   Email: laurap@visionedgemarketing.com   Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live  

Hallie and Dr. Jessica Walker discuss executive functionIn this insightful and empowering episode of SLP Coffee Talk, Hallie sits down with the brilliant Dr. Jessica Walker—an SLP with a PhD, a brain injury researcher turned school-based clinician, and a fierce advocate for adolescent support. From her unique path through higher education to the hallways of middle and high schools, Dr. Walker brings a fresh and essential perspective on executive functioning, emotional regulation, and the critical role SLPs play in supporting teens. She shares how she built her role from scratch, became a trusted member of school-based teams, and uses creative, collaborative strategies (hello, DBT and study hall social groups!) to support neurodivergent and neurotypical students alike. If you've ever wondered how to make your therapy more impactful, relevant, and emotionally supportive for older students, this episode is packed with gems you won't want to miss!Bullet Points to Discuss: How executive skills show up in everyday social interactionsThe role of emotional regulation in navigating relationshipsWhy struggling in one area often means challenges in anotherPractical tools and approaches to support all three skill domains togetherStories from the field: what integrated coaching can look like in real lifeThe overlap between communication, cognition, and social-emotional developmentHow SLPs are uniquely equipped to coach skills that support long-term successWhat makes coaching different from therapy—and when it's the right fitHow SLPs can think beyond the IEP to support teens in everyday lifeHere's what we learned: SLPs are key players in executive function and SEL.Start with self-awareness—everything builds from there.Real-life moments > worksheets every time.Resistance is normal; trust takes time.Collaboration fuels carryover and confidence.Keep showing up—your impact grows.Learn more about Dr. Jessica Walker: Email: cognitive.connections.coaching@gmail.comInstagram: https://www.instagram.com/cognitive_connections_coaching/ JWalker Communication: https://www.jwalkercommunication.com/ Cognitive Connections Coaching: https://www.cognitive-connections-coaching.com/ Free Digital Downloads – Cognitive Connections CoachingLearn more about Hallie Sherman and SLP Elevate:  

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke welcomes Pariskshit Dutt & Jackson Powell to the show. They are the founders of Fittest, a hardware-free heart rate tracking platform designed to help gyms boost member engagement, drive accountability, and increase retention. By seamlessly integrating with wearables, Fittest provides real-time in-studio and at-home tracking, gamification, and performance insights without the cost or hassle of additional hardware. Today, the two join Bryan to talk about their startup business and the challenges with data wearable technology. One Powerful Quote: 18:13: “The barriers to entry have never been lower.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:47: Bryan asks Pariskshit & Jackson their general thoughts on wearables. 7:36: Pariskshit & Jackson talk about creating better user experiences.  9:38: Bryan articulates on the innovator's dilemma; Pariskshit gives his feedback. 12:48: Pariskshit & Jackson speak on the idea behind fittestapp and its feature sets. 18:00: Pariskshit imparts his pearls of wisdom to the listeners. Bullet List of Resources: https://www.fittestapp.co.uk/ https://www.slideshare.net/slideshow/future-of-fitness-2025-bryan-k-o-rourke-pdf/273973112 Guest Contact Information: https://www.linkedin.com/in/pdutt111/ https://www.linkedin.com/in/jackson-powell-0b7362207/ pd@fittestapp.co.uk jackson@fittestapp.co.uk https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

This week on Revenue Rehab, Brandi Starr is joined by Maddie Bell, CEO and Co-founder of Scheduler AI, who believes “the real risk isn't in the dark funnel—it's failing to deliver when the buyer finally raises their hand.” In this episode, Maddie challenges the industry's obsession with “speed to lead,” urging revenue leaders to prioritize “speed to first conversation” with AI-driven, buyer-centric engagement. She warns that outdated playbooks and one-way automation are leaving revenue on the table, while today's buyers self-educate and expect immediate, meaningful interaction. Will Maddie's call for rethinking the moment of engagement change your strategy—or change your mind?  Episode Type: Problem Solving  Industry analysts, consultants, and founders take a bold stance on critical revenue challenges, offering insights you won't hear anywhere else. These episodes explore common industry challenges and potential solutions through expert insights and varied perspectives.  Bullet Points of Key Topics + Chapter Markers:  Topic #1: Dark Funnel Obsession—Are Revenue Teams Focusing on the Wrong Problem? [01:10]  Maddie Bell argues that while the industry is fixated on the challenges of the dark funnel and invisible buyer research, the true risk lies elsewhere: "The real risk isn't what you can't see, it's what you fail to act on when the buyer finally makes themselves known." She challenges CMOs and CROs to shift resources away from just uncovering hidden intent and instead ensure their processes and tech are ready for the critical moment buyers raise their hand. Brandi aligns with this shift, probing what readiness really entails and how companies can retrain their focus accordingly.  Topic #2: Personalization at Scale—Why Automation Isn't Enough [13:36]  Maddie claims that traditional personalization methods—triggered email sequences and static nurture paths—have reached their limits due to the sheer number of signals and permutations needed. She challenges the industry to move beyond guessing with automation: "It's just really hard to personalize for a person without asking them about themselves again, without starting a two-way conversation." The discussion centers on the need for AI-driven, dynamic conversations to achieve true personalization, not just more sophisticated drip campaigns.  Topic #3: AI as the Connector—Transforming Handoffs and Sales Structure [28:38]  Maddie boldly asserts that AI agents are poised to revolutionize not just engagement, but the very structure of sales teams and revenue processes. She explains, "If you have the AI routing, you can create intelligent loops that essentially solve the leak across the pipeline..." prompting leaders to rethink their approach to sales specialization, handoff rigor, and marketing-sales alignment. Brandi challenges the scalability and organizational implications, sparking discussion on how revenue leaders should sequence process improvement before layering on AI.  The Wrong Approach vs. Smarter Alternative  The Wrong Approach: “I think they look for solutions to new things rather than solving problems that again, they already have. Right. Because at the end of the day, if we're already making buyers wait hours, days, if we follow up at all, just solving that in the near term is going to get you a measurable pipeline win now without having to re redo and try all this new stuff that you don't really know where it's going to go.” – Maddie Bell  Why It Fails: Chasing after new, untested solutions distracts teams from addressing the core issues already affecting buyer engagement. If companies ignore existing process gaps—like long response times—they miss out on immediate revenue gains and risk investing in initiatives that may not address their current challenges.  The Smarter Alternative: Focus first on quantifying and solving existing friction points in the buyer journey, such as reducing wait times and ensuring prompt follow-up. By tackling these proven problems, organizations can unlock measurable wins and lay a stronger foundation before experimenting with new tools or strategies.  The Most Damaging Myth  The Myth: “The moment they raise their hand visibly is the start of the process.” – Maddie Bell  Why It's Wrong: Many go-to-market teams treat the buyer's visible hand-raise—like filling out a form—as the beginning of engagement. But as Maddie points out, buyers actually start their process much earlier, often spending significant time researching and self-educating long before giving up their information. This myth leads companies to ignore the vast majority of prospects who never fill out a form (97%), missing opportunities to start conversations earlier and losing out on pipeline growth.  What Companies Should Do Instead: Recognize that the buying journey begins well before formal hand-raising. Invest in strategies and technologies that identify and engage buyers earlier—well before they submit a form—by leveraging intent signals, enabling frictionless conversations, and reducing reliance on traditional gates. This proactive approach captures more of the market and improves the probability of converting ready buyers.  The Rapid-Fire Round  Finish this sentence: If your company has this problem, the first thing you should do is _ “Measure it. Find out how many balls are getting dropped. Quantify the problem so you can actually solve it and measure success.” — Maddie Bell What's one red flag that signals a company has this problem—but might not realize it yet? “You're pushing out a lot of one-way communication, and buyers aren't converting—or when they finally respond, you're too slow to engage. If buyers ignore your outreach or you fail to respond within 1–2 minutes, that's a big sign.”  What's the most common mistake people make when trying to fix this? “Chasing new cool solutions instead of fixing today's problems—like slow or missing follow-up. Start by solving existing gaps to create quick pipeline wins before adding new tools.”  What's the fastest action someone can take today to make progress? “Start more conversations—and use AI for fair, objective, helpful buyer interactions that move them to the next step, ideally a team meeting. But don't rush the process; let AI qualify and route effectively.”   Buzzword Banishment  Buzzword Banishment: Maddie's buzzword to banish is "speed to lead." She dislikes this term because, in her view, it has become disconnected from what buyers actually want. Maddie argues that organizations have reduced "speed to lead" to a KPI or automated process—like quickly assigning a lead to a rep or sending out email sequences—rather than prioritizing a meaningful, timely first conversation that aligns with the buyer's needs and expectations. She advocates replacing it with "speed to first conversation" to ensure engagement is genuinely valuable to the buyer.  Links:  LinkedIn: https://www.linkedin.com/in/maddiebell/  Podcast: https://www.scheduler.ai/nextgen-gtm-podcast  Business: https://www.scheduler.ai  Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live  

Hallie chats with MaKayla Elrod about her CF experience and answers questions every CF is asking!In this inspiring episode of SLP Coffee Talk, Hallie sits down with MaKayla Elrod, a passionate pediatric SLP who shares her powerful journey from Tennessee to Miami—and from being told she'd never make it, to thriving in early intervention and private practice. From tackling imposter syndrome to navigating a cross-country move after marriage, MaKayla opens up about her CF year in PreK, her love for parent education, and what she wishes every new SLP knew about managing behaviors, work-life balance, and trusting the process.Bullet Points to Discuss:CF ExperienceBalancing school / work / homeWorking in a variety of settingsMoving across the countryOpen to talking anything! :)Here's what we learned:Overcoming grad school rejection and proving doubters wrongThe benefits of working with a contract company during the CF yearImposter syndrome and adjusting to working without constant supervisionLearning behavior management skills in a preschool special ed settingThe shift from data obsession to focusing on connection with studentsTips for time management and building a sustainable work-life balanceThe impact of moving cities after marriage and adapting to MiamiMentorship and support systems during the CF yearExploring various settings: schools, private practice, and adult careThe truth about what materials to buy (and what to skip!) before startingLearn more about MaKayla Elrod:Instagram:  @missmakayla.slpTikTok:  @makayla_elrodTPT:  https://www.teacherspayteachers.com/store/miss-makayla-the-slp Learn more about Hallie Sherman  and SLP Elevate:  

This week on Revenue Rehab, Brandi Starr is joined by John Williams, a fractional CRO, and Jonathan Moss, founder of AI Business Network, who believe that “AI is useless if your customer data is a chaotic mess”—and they're here to prove it. In this episode, they challenge the widespread assumption that companies are AI-ready just because their data is accessible, arguing that fragmented, siloed data creates “context debt” and erodes trust, retention, and revenue. From eye-opening client stories to tactical fixes, John and Jonathan reveal why senior revenue leaders must prioritize data clarity before chasing AI transformation—or risk accelerating mistakes instead of results. Is your data clean enough to matter, or are you just accelerating garbage? Listen in, debate, and decide.  Episode Type: Problem Solving   Industry analysts, consultants, and founders take a bold stance on critical revenue challenges, offering insights you won't hear anywhere else. These episodes explore common industry challenges and potential solutions through expert insights and varied perspectives.  Bullet Points of Key Topics + Chapter Markers:  Topic #1: Clean Data is the Real Prerequisite for AI Success [00:00]  John Williams and Jonathan Moss argue that most companies are rushing into AI without first fixing fundamental data problems. They challenge the popular belief that AI alone can drive revenue impact, asserting instead, “AI can't save your revenue engine if your data is a chaotic mess.” Brandi Starr pushes for specifics, leading to a candid debate on why data readiness—not AI adoption—is the real starting line for AI ROI.  Topic #2: The Cost of Context Debt on Revenue Teams [05:37]  Jonathan Moss introduces the concept of “context debt”—the hidden tax organizations pay when fragmented data erodes efficiency and trust. He challenges the common practice of making decisions in data silos, warning that “strategic decisions on impartial information” will hurt revenue and customer relationships. Brandi spotlights Moss's point that context debt directly leads to lost deals and missed growth, stirring debate on how leaders should audit and connect data before deploying AI.  Topic #3: RevOps, Not IT, Should Orchestrate Data Readiness [22:17]  Jonathan Moss boldly claims that revenue operations—not IT or individual business units—should own the responsibility for stitching together customer data. He disrupts the status quo: “The go to market system, which I consider data, process and technology, should be owned by RevOps.” The discussion challenges traditional data ownership models and urges CROs/CMOs to empower RevOps to connect silos, warning that without clear ownership, AI projects will fail to deliver impact.  The Wrong Approach vs. Smarter Alternative  The Wrong Approach: “They try to think about connecting all their systems to the single truth without asking the question, what decision are we trying to make that this would help us be faster and better? And so they try to take on the entire the entire project of connecting versus thinking about what, what do we need to answer and how do we, how do we do that in a better way?” – Jonathan Moss  Why It Fails: Attempting to integrate every data system all at once often leads to overwhelming complexity, wasted resources, and solutions that don't directly support urgent business needs. Without clarity on the specific decisions the business wants to improve, massive integration projects lack focus and can stall or fail, burdening teams instead of accelerating outcomes.  The Smarter Alternative: Start with the decisions that matter most—determine which questions need answering to drive business impact and work backward to connect only the necessary data sources for those outcomes. By aligning data efforts with clear, actionable objectives, companies can deliver value quickly and ensure their data strategy fuels smarter, faster decision-making.  The Rapid-Fire Round  Finish this sentence: If your company has this problem, the first thing you should do is _ “List all your customer data locations. Don't worry about whether it's clean yet—just knowing where all your data is and what it contains is your starting point.” – John Williams  What's one red flag that signals a company has this problem—but might not realize it yet? “Confusing data infrastructure with decision infrastructure. Just because your data is ‘clean' and stored in the right place doesn't mean it's actionable or aligned for decision-making.” – Jonathan Moss  What's the most common mistake people make when trying to fix this? “Trying to connect every system to a single source of truth without first asking what business decision you're actually trying to make. Instead, start with the question you need to answer, then connect only the data necessary for that.” – Jonathan Moss  What's the fastest action someone can take today to make progress? “Gather all your department heads for a 55-minute whiteboard session. Map out the customer journey, pinpoint each team's touchpoints, and identify what data you have at each stage. This quickly reveals gaps and opportunities for data flow improvement.” – John Williams  Links: John Williams  LinkedIn: https://www.linkedin.com/in/growthcro  Business: https://www.sunbusinessgroup.com/   Links: Jonathan Moss  LinkedIn: https://www.linkedin.com/in/mossjonathan/  X:  https://x.com/JonathanMoss  YouTube: https://www.youtube.com/@AIBusinessNetwork  Podcast: https://open.spotify.com/show/2wQXqIjaKSn97HkVYNnbzg?si=7386dc681a7f4f4c  Business: http://www.aibusinessnetwork.ai/   Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live    

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke shares his presentation “The Future of Fitness” live from SIBEC. Bryan offers a bold and thought-provoking look at how industry leaders can thrive amid rapid transformation. From navigating global micro and macro trends to redefining leadership, marketing, and digital strategy, this talk explores what it takes to succeed in today's evolving fitness landscape. You'll hear his insights on the rise of recovery and luxury experiences, the shifting role of human capital, the obsolescence of traditional SAAS platforms, and the growing demand for personalization in an “impatience economy.” To view the slideshow, visit: https://www.slideshare.net/slideshow/future-of-fitness-2025-sibec-2025-talk/279416288 One Powerful Quote: 5:50: “The challenge is how do you see the future, execute the present, and migrate through that gap?” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 1:50: Bryan opens his presentation with speaking on navigating global micro and macro trends. 8:13: Bryan articulates on why courage and leadership are the greatest elixirs for organizations.  9:43: Bryan covers why clarity is power to serving customer beliefs. 16:34: Bryan highlights the trends in experiences around recovery and luxury.  20:17: Bryan goes into human capital structures. 22:24: Bryan talks about digital fitness and the obsolescence of SAAS club management systems. 24:52: Bryan touches upon the consolidation of the industry and new technologies.   30:24: Bryan elaborates on personalization as it relates to the cost of hesitation and the impatience economy. 33:12: Bryan wraps up his presentation by sharing the new age of marketing.  35:27: Bryan recaps his presentation. Bullet List of Resources: https://www.sibecevents.com/ Guest Contact Information: https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

Hallie answers the biggest questions CFs have about the first year.Hey hey, SLP fam! Whether you're stepping into your CF year or just landed your first gig in the schools, this episode of SLP Coffee Talk is your new best friend. Hallie's got your back with the top 10 questions every new SLP secretly wants to ask—from “What should I even do on my first week?” to “Am I totally faking it?” Spoiler: You're not. Tune in for tips, laughs, and the kind of real talk you wish grad school gave you. No fluff, just Hallie being your go-to SLP cheerleader with practical answers, scheduling sanity, and confidence boosters.

This week on Revenue Rehab, Brandi Starr is joined by Leah Russo, a veteran marketing and rev ops executive and founder of Novara, who believes “treating ops like a cleanup crew is killing your go-to-market”—and she's ready to prove it. In this episode, Leah challenges the widespread practice of sidelining marketing and revenue operations, arguing that only by giving ops an equal seat at the table can companies unlock faster, more scalable, and burnout-free growth. By exposing the cost of reactive ops and sharing playbook-shifting strategies, Leah makes the case for why it's time revenue leaders stop seeing ops as tactical support and start leveraging them as true growth architects. Is it time to rethink your approach, or will you change her mind?  Episode Type: Problem Solving  Industry analysts, consultants, and founders take a bold stance on critical revenue challenges, offering insights you won't hear anywhere else. These episodes explore common industry challenges and potential solutions through expert insights and varied perspectives.  Bullet Points of Key Topics + Chapter Markers:  Topic #1: Why Treating Ops as a Cleanup Crew Is Broken [05:21]  Leah Russo boldly asserts that the biggest myth in go-to-market is viewing operations as an afterthought or “cleanup crew.” She challenges the conventional wisdom that strategy comes first and ops simply executes, arguing, “when you build without your ops team in the room, you're not really moving fast... you're actually moving blindly.” Brandi Starr pushes for practical ways to elevate ops, spurring debate on where the real strategic value of ops lies.  Topic #2: Ops as Strategic Architects, Not Order Takers [07:38]  Leah Russo reframes operations as critical “architects” of scalable growth, rather than mere tactical support. She insists that modern ops leaders understand both the back-end structure and front-end goals: “Ops isn't a band aid. Ops is truly your blueprint for scalable growth, but you have to treat it as such to get there.” Brandi challenges her with a “building a house” analogy, sparking discussion on how early ops involvement powers cleaner, faster execution and prevents costly rework.  Topic #3: Stop Hiring More Ops—Fix the Strategic Process [29:07]   Leah Russo contends that the default reaction to operational chaos—simply hiring more ops staff—is misguided. “They hire more ops people to clean everything up faster instead of changing how they strategically plan,” she states, urging leaders to overhaul their approach and involve ops early. The debate zeroes in on practical actions: bringing ops into strategy meetings and empowering them to identify root issues before launching new initiatives.  The Wrong Approach vs. Smarter Alternative  The Wrong Approach: “They hire more ops people to clean everything up faster instead of changing how they strategically plan.” – Leah Russo  Why It Fails: Simply adding more operations staff treats ops like a reactive cleanup crew rather than addressing the root issue—poor planning and lack of early involvement in go-to-market strategy. This results in inefficiencies, repeated fixes, burnout, and a failure to build scalable, sustainable processes that drive predictable revenue growth.  The Smarter Alternative: Instead of reacting with more headcount, companies should bring ops into go-to-market strategy discussions from the start. Treat ops as architects who help sequence priorities, identify potential pitfalls, and architect scalable solutions—ensuring the revenue engine is set up right the first time and reducing the need for expensive, disruptive fixes later.  The Most Damaging Myth  The Myth: “Ops is an afterthought, right. That we're here to clean up the mess once your strategy's already been put in place.” – Leah Russo  Why It's Wrong: When companies treat operations as a post-strategy cleanup crew, they believe they're moving fast, but in reality, they're going blindly. This reactive approach slows down execution and leads to preventable mistakes, inefficiencies, and burnout, ultimately undermining the effectiveness of the entire go-to-market strategy.  What Companies Should Do Instead: Involve your ops team early in the strategic planning process. Treat operations as true architects of scalable growth by giving them a seat at the table from the start—ensuring that plans are executed in the right order, with the right people, and built to scale without costly rework.  The Rapid-Fire Round Finish this sentence: If your company has this problem, the first thing you should do is _ “Stop treating ops like the help and start treating them like architects.” – Leah Russo  What's one red flag that signals a company has this problem—but might not realize it yet? “When ops is the last to know but the first expected to actually clean it up.”  What's the most common mistake people make when trying to fix this? “They hire more ops people to clean everything up faster instead of changing how they strategically plan.”  What's the fastest action someone can take today to make progress? “Bring ops into your next go-to-market strategy meeting and ask them what's broken before you decide what's next—and listen.”  Buzzword Banishment  Buzzword Banishment: Leah's buzzword to banish is "hustle." She dislikes this term because it has created a mindset where speed is prioritized above all, leading organizations to act reactively, often at the expense of careful strategy. Leah argues that the hustle mentality leads to burnout and reactive operations, which ultimately undermines go-to-market efforts; instead, she believes teams should focus on aligning strategy and execution in the right order, with operations involved from the outset.  Links:  LinkedIn: https://www.linkedin.com/in/leahrusso/   Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live    

Hallie shares ideas or end of the year activities for older speech students.In this episode of SLP Coffee Talk, Hallie's dishing out easy, breezy end-of-year activities that are big on fun and light on prep! If you're counting down the days to summer (but still want to sneak in some speech and language goals), you're in the right place. From reflection games to summer-themed silliness, Hallie shares creative ways to keep your students engaged, talking, and making progress—even when everyone's brains are halfway to vacation mode. Let's wrap up the year with style, smiles, and zero stress!Bullet Points to Discuss: Quick reflection activities that secretly target speech goalsTurning interviews into fun conversations and confidence boostersBingo boards that review goals and bring the summer vibesA roll-the-dice game that's part therapy, part partySummer social scenarios for real-world practice with a sunny twistHow to spice things up with Bamboozle (without spending a dime)Letter-writing that's reflective and ridiculously fun to mailHere's what we learned: End-of-year doesn't mean end of progress—reflection keeps goals aliveActivities can be effective without being fancy or time-consumingPlayful formats like games and interviews keep students motivatedPersonalized tasks like letter writing boost buy-in and self-expressionKeeping therapy light and fun helps everyone finish strongLearn more about Hallie Sherman and SLP Elevate:  

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke shares his webinar with Hilary McGuckin and Sarah Harris from Keepme.ai as they explore how the modern fitness sales funnel is evolving—and what that means for fitness operators, marketers, and tech providers alike. In their conversations, they unpack: The biggest challenges fitness businesses face today with consumer acquisition and retention. Surprising insights from Keepme's latest research on changing consumer behaviors. How AI, personalization, and automation can reshape the funnel. Real-world success stories and future-proof strategies you can apply now. Whether you're a gym owner, supplier, or fit tech innovator, this discussion is packed with insights to help you stay ahead in a fast-changing landscape. To view the slideshow, visit: https://www.slideshare.net/slideshow/the-sales-funnel-consumer-behaviors-challenges-opportunities/278835947 One Powerful Quote: 6:56: “Humanize and futurize simultaneously.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:21: Bryan opens the webinar with Hilary and Sarah discussing the landscape.  7:38: Sarah and Hilary discuss the key challenges, opportunities, and pain points a part of the modern sales journey. 11:28: Sarah and Hilary share their findings on changing consumer behaviors. 16:09: Sarah and Hilary speak on the top of the sales funnel as a result of changing consumer behaviors.  19:47: Sarah and Hilary speak on technology and automation for successful future-proof strategy. Bryan gives his feedback. 25:23: Sarah and Hilary talk about real-world success stories. 28:05: Bryan inquires with Sarah and Hilary on the gap in adoption between competitors. 30:39: Bryan asks Sarah and Hilary on their future predictions.  38:01: Sarah and Hilary respond to the key friction point to operations adopting these tools.  40:35: Sarah and Hilary respond to first engagement with a new client.  42:56: The three answer a question on community based and hyper-localized marketing assets for individual locations.  Bullet List of Resources: https://www.keepme.ai/ Guest Contact Information: https://www.linkedin.com/in/hmcguckin/ https://x.com/McguckinHi67189 https://www.linkedin.com/in/sarahharris33/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

  This week on Revenue Rehab, Brandi Starr is joined by Rita Richa, a B2B podcast strategist and executive producer with a track record of turning conversations into revenue. Together, they break down how Lenovo overcame lackluster event ROI by transforming traditional conference sponsorships into a pipeline-driving “pop up podcast” experience—turning fleeting booth traffic into meaningful, mid-funnel conversations and a year's worth of content in days. They discuss the end-to-end playbook for integrating real-time podcast activations, coordinated sales efforts, and data-driven storytelling to accelerate deals and maximize event impact. If you're looking to turn event spend into measurable pipeline momentum, this episode is for you.  Episode Type: Case Study  Revenue leaders who've been in the trenches share how they tackled real challenges—what worked, what didn't, and what you can apply to your own strategy. These episodes go beyond theory, breaking down real-world implementation stories with concrete examples, step-by-step insights, and measurable outcomes.  Bullet Points of Key Topics + Chapter Markers:  Topic #1: Transforming Event Sponsorship With Pop Up Podcasts [06:04] Rita Richa identifies the inefficiency of traditional event sponsorships—“Too many CMOs are dropping six figures on conference booths only to walk away with bad scans, vague brand awareness, and no clear ROI.” She discusses how introducing a structured popup podcast experience enabled B2B brands to turn event conversations into revenue by “creating content with your ideal, you know, business targets, your ICP, your prospects...in real time at the event.” This shift made event investments directly tied to pipeline acceleration and measurable impact.  Topic #2: Driving Pipeline and Content Scale Through Experiential Coordination [09:18] Rita describes the end-to-end activation of Lenovo's popup podcast, detailing coordinated touchpoints that move prospects from coffee sponsorship to booth engagement, culminating in short, strategic interviews rooted in case studies. “It's the entire collective experience of getting your customer from point A to point B to actually even want to come to your booth and have those conversations.” By enabling sales teams as ‘super fans' and centering content on relevant industry reports, the team achieved 15+ high-value interviews in two days, batching a full year's content while accelerating deal movement.  Topic #3: Measuring and Maximizing Event ROI Beyond Brand Awareness [22:29] The discussion shifts to the trackable business outcomes derived from the popup podcast approach. Rita shares, “They were able to book like really significant follow up meetings and close a couple of, you know, deals because of this activation that if it were not to happen, like they wouldn't have an easy way to like follow up with these people essentially.” Brandi Starr highlights the benefit of activating both top-funnel and middle-funnel prospects at events, increasing velocity for deals already in the pipeline, and providing actionable methods to improve event ROI for CMOs and CROs.  Key Learning If you had to do it all over again, what's one thing you would do differently?  Rita would focus on incorporating public relations from the start to boost exposure—think reaching out to event journalists or organizers ahead of time and making the pop-up podcast an event in itself. Treating the brand like a media entity, she'd look for ways to gamify and engage the audience even more, ensuring content is compelling enough that people want to stop, watch, and share.  The Big Win  By transforming a traditional event sponsorship into a targeted pop-up podcast activation, Rita Richa enabled Lenovo to batch a full season's worth of high-quality prospect interviews in just two days, accelerate pipeline engagement with key decision-makers, and directly drive follow-up meetings and deal progression that would not have happened through conventional event tactics.  Buzzword Banishment  Rita's buzzword to banish is "just another day in paradise." She dislikes this phrase because it projects a disengaged, apathetic mindset in workplace interactions and can unintentionally define someone's personal brand as indifferent or uninspired. Rita argues that being real and genuine in responses fosters better human connection and avoids falling into autopilot, noncommittal communication habits.  Links:  LinkedIn: https://www.linkedin.com/in/ritaricha/details/experience/  Instagram: https://www.instagram.com/_ritaricha/  Facebook: https://www.facebook.com/rita.richa  Podcast: https://bippityboppitybiz.com/  YouTube: https://www.youtube.com/@bippityboppitybusiness  Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live  

Hallie chats with Julie Barber-Bristol about using children's books to target language and literacy.In this fun and heartwarming episode of SLP Coffee Talk, we're hanging out with the fabulous Julie L. Barber-Bristol, M.S., CCC-SLP—a children's literature-loving SLP with 20+ years of experience and a passion for making speech therapy magical. From New York to Pennsylvania to Texas, Julie's done it all—private practice, schools, hospitals, even nursing homes. Now rocking it in Cypress-Fairbanks ISD, she shares how she takes just one picture book and spins it into a month-long adventure full of language goals, classroom collabs and sensory fun! If you love kid lit, creative therapy ideas, and real talk from a seasoned SLP, you're in for a treat!Bullet Points to Discuss: Why children's books are her go-to therapy toolHow one book becomes a month-long therapy adventureBringing therapy to life with props, movement, and multi-sensory funCollaborating with teachers, paras, parents, and even librariansMixing literacy with social-pragmatic and emotional learningHere's what we learned: One great book can fuel weeks of creative, effective therapy.Books are packed with visuals, vocab, and built-in engagement.Collaboration = magic. Don't go it alone!You don't need fancy materials—just creativity and a good story.Social thinking and emotion skills pair perfectly with literacy.When therapy is fun, students (and staff!) want to be part of it.The speech room isn't the only place great therapy happens—get out there!Learn more about Julie Barber-Bristol: Website: https://www.speechtherapypd.com/course?name=A-Comprehensive-Analysis-of-Using-Childrens-Books-in-Speech- Instagram: https://www.instagram.com/julieb2slp/ Learn more about Hallie Sherman and SLP Elevate:  

Send us a textVisibility on Amazon in 2025 depends on how you structure your listings. This breakdown covers the areas that directly affect SEO performance. Simple, real tips sellers can apply today.Grab the free SEO toolkit made for serious Amazon sellers: https://bit.ly/42GYZUj#AmazonSEO #AmazonListingTips #EcommerceMarketing #AmazonFBA #ProductRankingWatch these videos on YouTube:Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Having trouble with SEO, PPC, or listing issues?  Send it to us: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20UsNeed expert advise with your SEO strategy? Book a call with us: https://bit.ly/44uHuaRTimestamps00:05 - What Matters Most in 2025 SEO00:24 - Why Your Listing Title is Critical01:00 - Understanding Amazon URL Keywords01:44 - Changing Slugs for Google SEO02:44 - Backend Fields You Shouldn't Miss03:36 - Bullet Points and SEO Phases Explained04:59 - The Power of Brand Story for SEO06:03 - What to Know About A+ Content Alt Text08:16 - How Generic Keywords Work Now09:31 - Backend Setup for Indexing10:38 - How to Track SEO Performance with Cerebro12:22 - Competitor Brand Keyword Risks13:01 - Best Practices for Finding New Keywords13:56 - Four SEO Phases Explained15:27 - Why Organic Indexing Beats Paid Rankings16:12 - Final SEO Advice for 2025----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Today, we are joined by Carmine Gallo.Carmine Gallo is a three-time Wall Street Journal bestselling author, internationally popular keynote speaker, Harvard instructor, and leadership advisor for the world's most admired brands. A “communications guru,” according to Publishers Weekly, Gallo's books have been translated into more than 40 languages. He delivers highly customized, engaging, inspiring, and actionable multimedia keynotes based on his international bestsellers: Talk Like TED, The Presentation Secrets of Steve Jobs, and The Storyteller's Secret, Five Stars, and his latest book The Bezos Blueprint.In this episode, we explore the foundational elements of powerful communication that can transform ordinary leaders into extraordinary ones. Key topics include:How to unlock more authentic communication The three types of stories every leader should masterThe science behind using eighth-grade language to explain complex conceptsHow to make your message more memorableLearn from Carmine Gallo how to develop a communication style that doesn't just inform but inspires. Carmine Gallo's Books: "Talk Like TED," "The Presentation Secrets of Steve Jobs," "The Bezos Blueprint"Website: carminegallo.com-Website and live online programs: http://ims-online.comBlog: https://blog.ims-online.com/Podcast: https://ims-online.com/podcasts/LinkedIn: https://www.linkedin.com/in/charlesgood/Twitter: https://twitter.com/charlesgood99Chapters:(00:00) Introduction(01:00) Tool: Asking "What Makes Your Heart Sing?" Instead of "What's Your Passion?"(07:40) Technique: Using Three Types of Stories to Connect with Audiences(13:00) Tip: Beginning Presentations with Personal Stories for Instant Connection(16:40) Tool: Structuring Your Message as a Storyteller, Not a Presenter(18:00) Technique: Crafting Tweetable Headlines That Stick(21:00) Tip: Simplifying Complex Ideas Using Eighth-Grade Language(24:00) Tool: Learning from Kennedy and Churchill's Word Economy(25:00) Technique: Creating Memorable Messages Through Novelty(27:10) Tip: Using Visual Demonstrations Instead of Bullet Points(28:00) Tool: Designing for the 90% Memory Drop-Off(28:28) ConclusionKeywords:Charles Good, Carmine Gallo, The Good Leadership Podcast, Communication Skills, Storytelling, Leadership Communication, Presentation Skills, Public Speaking, Persuasive Speaking, Memorable Messages, Steve Jobs, Jeff Bezos, Brain Science, Simple Language, Storytelling Techniques, Executive Communication, Speaking Skills, Message Clarity, Purpose Driven Communication, Presentation Design

In this Starr-Led solo episode of Revenue Rehab, Brandi Starr brings a But How perspective to the widespread practice of handing qualified leads from marketing to SDRs and BDRs. Challenging the assumption that sales pressure is the next logical step, Brandi argues that most buyers are actually looking for guidance—not a hard sell—during the critical middle of the funnel. She introduces the vital, often-overlooked role of Marketing Development Reps (MDRs) and offers a blueprint for structuring this function to accelerate revenue. CMOs and CROs will find a compelling case for rethinking funnel strategy to close the costly gap between marketing and sales.  Episode Type: Starr-Led   Brandi Starr cuts through industry noise with bold, unfiltered insights on revenue growth. These solo episodes challenge outdated advice, debunk myths, and break down industry reports to reveal what really drives results. Expect sharp commentary, data-backed analysis, and actionable strategies to refine your marketing and sales approach.  Bullet Points of Key Topics + Chapter Markers:  Topic #1: Middle of the Funnel Is the New Battleground [03:31]  Brandi spotlights a massive structural gap in the revenue funnel, arguing that 95% of the buying journey now happens before a buyer ever engages with sales. She insists that traditional automation and nurture flows can only take buyers so far—leaving them stuck, overwhelmed, and underserved. Her message is clear: CMOs and CROs must prioritize MoFu strategies and stop letting this “messy middle” bleed potential revenue.  Topic #2: Marketing Development Reps (MDRs) are Essential, Not Optional [05:43]  Brandi challenges the notion that sales development roles (SDRs/BDRs) can handle the middle-funnel gap, claiming they are “chasing meetings and demos” rather than nurturing. She makes a bold case for MDRs—empathetic, insight-driven professionals who guide engaged but not-yet-ready buyers—arguing that organizations without them are leaving high-value leads to stall. Her advice: pilot or reassign resources now, and build MDR compensation and measurement around MoFu KPIs rather than pipeline quotas.  Topic #3: Rethink Buying Committee Support and Buyer Experience [14:54]  Brandi exposes how complex sales cycles with large committees need a strategic MoFu resource to guide and enable all stakeholders—not just the lead contact. She advocates for a shift from automation-focused nurturing to human-led support that's “not pushy, not looking for a quota”—arguing that this trust-driven approach becomes a competitive differentiator. Her test: if your deals are complex and require consultative education, then building this role is overdue.   Why Should Revenue Leaders Stop Ignoring This Problem Right Now?  Because you're wasting millions generating leads only to watch 60% vanish into a black hole between marketing and sales. Brandi makes it clear: this isn't a lead quality issue—it's a structural gap where overwhelmed buyers stall out, SDRs get misused, and revenue opportunities die in the messy middle. Ignoring it means you're losing deals not due to weak campaigns, but because nobody is actively guiding buyers through their biggest hurdles before they're ready to talk to sales.  What's the First Action Someone Should Take to Apply This Insight Today?  Brandi says: shift your mindset to focus on the middle of the funnel—stop obsessing over top-of-funnel leads or bottom-of-funnel closes, and interrogate what your buyers actually need between those points so you can design support that accelerates their internal decision process. If you're not prioritizing MoFu strategy, that's your urgency—start now.  Takeaway  Brandi challenges revenue leaders to fundamentally rethink the buying journey, pointing out that most of the action—and friction—now happens in the messy middle of the funnel, not at the top or bottom. She urges leaders to shift their mindset away from traditional sales and marketing silos, and start prioritizing buyer enablement and support during that critical middle stage. The key move? Stop neglecting the middle of the funnel—design roles, strategies, and resources specifically to guide buyers through this phase, ensuring you become their go-to partner, not just another vendor pushing a quota.  Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live  

 Hallie discusses teaching vocabulary and how to make word segmentation work for older students.In this episode of SLP Coffee Talk, Hallie tackles the often-overlooked skill of word segmentation. She discusses the challenges of teaching segmentation to older students and provides five no-prep, age-appropriate activities that connect to their interests. Whether you're an SLP looking to enhance your therapy sessions or seeking fresh ideas to motivate your students, this episode is packed with practical strategies and fun approaches to make word segmentation relevant and engaging!Bullet Points to Discuss: Importance of word segmentation in phonological awareness.Challenges of teaching segmentation to older students.Red flags indicating a student may need segmentation support.Five engaging, no-prep activities for teaching word segmentation.Here's what we learned: Word segmentation is essential for decoding, spelling, and vocabulary comprehension.SLPs are equipped to teach segmentation as part of their scope of practice.Quick, relevant practice can be integrated into existing therapy sessions without extensive prep.Engaging activities can be tailored to students' interests and real-world contexts.Movement and competition can enhance memory and engagement in learning.Learn more about Hallie Sherman and SLP Elevate:  

In this episode of the Fitness + Technology Podcast, host Bryan O'Rourke welcomes back Garrett Marshall, a distinguished leader with over 22 years of experience driving growth in the wellness industry. Garrett's expertise spans strategy and innovation, executive leadership, business development, strategic partnerships, and technological product development. He has notably served as CEO of Fitness On Demand and President of Xponential Fitness. Today, he is the Founder and Chief Growth Officer of Wellbuilt Ventures, helping clients scale revenue through data-driven strategies, and serves as an advisor to Vi, assisting leading health organizations in maximizing member health outcomes and financial returns. In this conversation, Garrett shares insights from his career, discusses his latest business ventures, and offers his perspective on emerging trends shaping the future of fitness and wellness. One Powerful Quote: 30:01: “If you want to continue to be able to deliver as a best in class provider of fitness, you need to be able to at least have exposure to these other things that are hyper relevant to their overall health.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:48: Bryan and Garrett talk about discerning great ideas and execution with technology.  12:41: Bryan and Garrett discuss how to successfully augment business product with a service. 25:24: Bryan asks Garrett about the most appealing wellness categories. 31:56: Garrett shares his pearls of wisdom to the listeners. Bullet List of Resources: https://www.wellbuilt.ventures/ https://www.vi.co http://www.TheCompoundHQ.com https://www.xponential.com/ Guest Contact Information: https://www.linkedin.com/in/garrettmarshall/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

This week on Revenue Rehab, Brandi Starr is joined by Brittany Hansen, a seasoned SaaS executive and marketing leader who believes that most revenue issues aren't caused by structure or strategy, but by broken internal communication—and she's ready to prove it. In this episode, Brittany challenges the common industry belief that misalignments can be solved with org charts, OKRs, or new tools, arguing instead that clarity, consistency, and honest feedback loops are what truly drive alignment and results. She unpacks why CMOs and CROs must address communication breakdowns at every level to build trust, avoid costly silos, and deliver on their brand promises. Ready to confront the real root of disruption—or do you think she's got it wrong?  Episode Type: Problem Solving  Industry analysts, consultants, and founders take a bold stance on critical revenue challenges, offering insights you won't hear anywhere else. These episodes explore common industry challenges and potential solutions through expert insights and varied perspectives.  Bullet Points of Key Topics + Chapter Markers:  Topic #1: Alignment Isn't a Math Problem—It's a Messaging Problem [04:49]  Brittany Hansen asserts that “revenue is like a math problem” is a damaging myth, and pushes back on the idea that public-facing alignment is all that matters. She explains, “when you don't have internal alignment on who you are and what your messaging is, that's reflected to everybody.” Brandi challenges this view by asking why traditional alignment efforts miss the mark, provoking a debate about the centrality of message consistency across all functions.  Topic #2: Post-Mortem Meetings Are Non-Negotiable for Sustained Growth [13:24]  Brittany fiercely advocates for regular, honest post-mortem meetings and structured feedback loops, countering the “move fast, skip reflection” mindset common in high-growth companies. She emphasizes that without these rituals, “communication is just a bunch of fluff...learning after the fact creates that full circle for any business.” Brandi questions the practicality of these meetings, especially in busy organizations, sparking a conversation about how leaders can operationalize these rituals without falling into over-engineering.  Topic #3: Curiosity and Psychological Safety Drive Alignment [25:22]  Brittany challenges the assumption that pushback against alignment processes comes from difficult employees, arguing instead that resistance is a critical signal leaders should embrace. She urges executives to “get curious” and make it safe for team members to voice concerns, stating, “so rarely in life is there somebody who is just an anarchist and wants to burn your company down for the sake of watching it burn.” The conversation explores how psychological safety and curiosity—not heavy-handed enforcement—are the real levers for creating alignment and surfacing valuable organizational insights.  The Wrong Approach vs. Smarter Alternative  The Wrong Approach: “Getting forceful about it and demanding answers.” – Brittany Hansen  Why It Fails: Approaching alignment issues with force or by demanding compliance breeds resistance and shuts down open dialogue. This top-down approach discourages honesty, creates fear, and leads to toxic positivity, where real problems remain unaddressed because employees don't feel safe speaking up.  The Smarter Alternative: Instead, leaders should “get curious.” This means making it safe for employees to voice concerns, asking open questions to understand root causes, and fostering a culture where candid feedback is welcomed. By encouraging honest conversations and establishing regular feedback loops, organizations can uncover misalignments and address them collaboratively for lasting improvement.  The Most Damaging Myth  The Myth: “Revenue is like a math problem. Right. And I think the other is that we are. We are who we display publicly and that's all there is to it.” – Brittany Hansen  Why It's Wrong: According to Brittany, treating revenue purely as a math or structural issue ignores the critical role of internal communication and alignment. When companies focus solely on external appearances or metrics without ensuring everyone internally shares a unified understanding and message, misalignment seeps into every customer interaction. This disconnect is visible to consumers, undermining trust and revealing issues beneath the surface.  What Companies Should Do Instead: Leaders must prioritize internal alignment on company identity, messaging, and goals—going beyond surface-level metrics or outward branding. Invest in transparent, consistent communication across all departments to ensure everyone can accurately articulate what the company does and stands for. This unified internal clarity creates trust with customers and eliminates damaging surprises.  The Rapid-Fire Round  Finish this sentence: If your company has this problem, the first thing you should do is _  “Get curious.” – Brittany Hansen Take immediate action by asking questions and seeking to understand where misalignment or communication gaps exist within your organization.  What's one red flag that signals a company has this problem—but might not realize it yet?  “There's so many silos and silent, silent conversations... when nobody's showing up on Slack and there's elephants in the room and you can feel it.” Watch for a lack of open communication, silos between teams, and unspoken issues—these often signal deeper alignment problems.  What's the most common mistake people make when trying to fix this?  “Getting forceful about it and demanding answers.” Don't try to mandate alignment through top-down force or pressure. Forcing answers undermines trust and discourages honest communication.  What's the fastest action someone can take today to make progress?  “Have a conversation. Ask someone the questions.” Start by deliberately opening a conversation—reach out directly to team members and ask about their understanding, concerns, and viewpoints right now.  Immediate Takeaway for Revenue Leaders:  Foster curiosity, break silos with direct dialogue, avoid a forceful approach, and take fast action by simply starting honest conversations—these are the first steps to resolving alignment and communication issues within your revenue organization.  Buzzword Banishment  Brittany's buzzword to banish is "viral." She dislikes this term because while everyone wants to go viral for exposure, they rarely consider whether their message is reaching the right audience or whether it authentically represents their brand. Brittany argues that virality does not guarantee meaningful impact and that brands should focus on niche relevance and knowing their audience, rather than chasing unpredictable, hollow visibility.  Links:  LinkedIn: https://www.linkedin.com/in/brittany-a-hansen/  Website: Viiision.com  Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live    

Hallie and Gabby Pyzza of Pyzza Speech Therapy chat about Social skills instruction focusing on connection, not correction.In this episode of SLP Coffee Talk, Hallie welcomes Gabby Pyzza, a passionate SLP specializing in social skills for older students. Gabby shares her inspiring journey from feeling overwhelmed in her first job to developing a comprehensive blueprint for teaching conversation skills. She offers practical strategies for engaging students, including the use of conversation starters and visual aids, while emphasizing the importance of fostering genuine connections. Whether you're looking to enhance your social skills sessions or seeking inspiration, this episode is filled with valuable insights and heartwarming success stories!Bullet Points to Discuss: Importance of teaching conversation skills for connection.Shift towards neurodiversity-affirming social skills practices.Allowing students to engage in diverse conversation topics.Social skills' impact on students' lives beyond the classroom.Tips for visualizing conversations to improve understanding.Here's what we learned: Social skills instruction can lead to profound changes in students' social interactions.Building genuine connections is essential for effective communication.Visual aids may improve understanding and retention of skills.Respecting student preferences while promoting engagement is crucial.Learn more about Gabby Pyzza: Website: https://www.pyzzaspeechtherapy.com/ Instagram: https://www.instagram.com/pyzzaspeechtherapy/ Facebook: https://www.facebook.com/pyzzaspeechtherapy Learn more about Hallie Sherman and SLP Elevate:  

In this episode of the Fitness + Technology podcast, Bryan O'Rourke joins an exclusive panel live from FIBO to explore the future of the fitness industry through the lens of technology, innovation, and digital transformation. Featuring global industry leaders: Bryan K. O'Rourke – President, Fitness Industry Technology Council | Chairman, Vedere Ventures | CEO, Core Health & Fitness Hugo Braam – CEO & Co-Founder, Virtuagym Magdalena Szwed – Product Director, Benefit Systems Oddział Fitness Henrik Gockel – Founder, Prime Time Fitness GmbH Moderated by Hans Muench, FITC International Ambassador, this dynamic discussion dives into the trends and technologies shaping the next generation of fitness—from AI-powered personalization and connected ecosystems to evolving business models and digital wellness strategies. One Powerful Quote: 34:03: “When you do, even though you don't understand, it forces you to understand and learn.”  4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:09: Hugo speaks on the evolving demands of an increasingly tech-driven fitness landscape. 6:18: Henrik speaks on high quality, member-centric fitness experiences and how technology enhances gym operations without losing the premium, personal touch. 10:08: Bryan speaks on AI-driven platforms collecting vast amounts of user data and how the industry will manage innovation with ethical considerations and data privacy concerns. 15:14: Magdalena speaks on traditional gym operators adapting to the rise of hybrid fitness models. 18:30: Hugo speaks on how AI-driven insights and predictive analytics can help gyms improve member retention and experience. 24:41: The panel speaks on operators balancing automation and human interaction to retain their brand identity. 31:21: Bryan speaks on coming together to create a stronger, more inclusive industry. 35:11: Magdalena speaks on call to action challenges fitness and wellness leaders need to embrace with technology and innovation. 36:52: Henrik and Bryan speak on the industry working together to create a more connected and seamless user experience. 41:59: Hugo speaks on AI and fitness tech better serving corporate wellness initiatives to boost employee health and productivity. 45:13: Henrik, Bryan, and Magdalena address an audience question on tackling the motivation challenges faced by gym members, emphasizing the strategic role of technology in driving engagement and consistency. Bullet List of Resources: https://www.benefitsystems.pl/en https://primetime-fitness.de/ https://virtuagym.com/ https://www.fibo.com/ Guest Contact Information: https://www.linkedin.com/in/hans-muench-653346a/ https://x.com/Lazarusmunich https://www.hans-muench.com/ https://www.linkedin.com/in/magdalena-szwed-5504469a/ https://www.linkedin.com/in/henrik-gockel-6b234069/ https://www.linkedin.com/in/hugobraam/ https://x.com/hugobraam https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

This week on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Marco Benitez to the show. Marco is the CEO & Founder of ROOK, a wearable API that transforms health data and empowers apps and software with actionable insights. ROOK easily processes and embeds data from hundreds of wearables with single integration and shares access to deeper understanding and more actionable insights that allows users to make more informed decisions, find better solutions, and drive innovation. Today, Marco joins Bryan to talk about his business, data usage, and the implications on our industry. One Powerful Quote: 15:36: “The alignment between healthcare and fitness is the new name of wellness. Wellness is prevention.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:50: Bryan asks Marco about his background and his business, ROOK.  10:34: Bryan inquires with Marco about unifying data standards as the biggest opportunity and challenge for health. 13:46: Bryan and Marco talk about the delivery system of healthcare and benefitting from data collection. 19:58: Bryan and Marco talk about ROOK. 22:25: Marco shares his pearls of wisdom to the listeners.  Bullet List of Resources: https://www.tryrook.io/ https://beyondactiv.com/ Guest Contact Information: https://www.linkedin.com/in/marcobzg/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

Got a student who clams up the second they walk into school—but you know they've got a ton to say? This episode of SLP Coffee Talk is your go-to guide for helping students with selective mutism find their voice (and maybe even belt out some Taylor Swift at lunch

Listen as Hallie talks about striking a balance between content and skills in speech therapy.This week on SLP Coffee Talk, Hallie is tackling the age-old debate—should we focus on teaching classroom content or the underlying skills our students need? Hallie dives into the sweet spot of blending content learning with skill building, ensuring your students not only grasp their classroom material but also develop the skills to tackle new challenges. With strategies and relatable examples, you'll leave equipped to create engaging sessions that resonate with your students. Tune in and discover how to empower your students for long-term success!Bullet Points to Discuss:The dilemma of balancing content teaching and skill building.Importance of teaching both content and underlying skills.Common pitfalls to avoid, such as becoming a glorified tutor.Strategies for integrating real-world relevance into therapy sessions.The four ingredients for a successful speech session: understanding, creativity, adaptability, and compassion.Practical therapy ideas that blend content with skill development.Here's what we learned:Focus on both content and skills to empower students.Avoid teaching every vocabulary word; instead, teach strategies for comprehension.Make therapy relevant to students' real-world experiences to boost engagement.Use creative and adaptive strategies to connect therapy to classroom content.Learn more about Hallie Sherman and SLP Elevate:  

Hallie discusses strategies for utilizing YouTube for social language skills.Are you tired of students shrugging and asking, "Why am I here?" Let's change that! In this episode of SLP Coffee Talk, we dive into the magic of YouTube and how it can transform social skills therapy. From Big Bang Theory clips to Pixar shorts, discover how to make sessions more engaging, relatable, and effective—without spending hours planning. Get ready for a curated list of must-watch videos, practical tips, and a joke to keep things light. ☕

So, your session was a flop. That's ok. Hallie discusses how to diagnose a failed speech session and next steps.This week on SLP Coffee Talk, Hallie is diving into a crucial topic—why some speech sessions just don't click and what you can do about it! If you've ever planned what seemed like the perfect activity, only to have your students disengaged, frustrated, or just not making progress, this episode is for you. Hallie breaks down the key reasons why lessons might fall flat and gives you strategies to turn things around. From setting the right goals to making learning fun and relevant, you'll walk away with practical tips to transform your sessions and build student motivation. Tune in and get ready to diagnose and fix those tricky speech sessions!Bullet Points to Discuss:Common struggles in speech sessionsThe importance of activity difficultyMaking lessons relevant to student interests and goalsBuilding rapport and student engagementTeaching explicitly vs. just practicingBreaking down annual goals into manageable stepsThe role of confidence and fun in successful sessionsHere's what we learned:Lessons should be at the right difficulty level for student success.Students need to understand why they are in speech therapy.Connecting lessons to student interests increases motivation.Teaching explicitly is more effective than just repetitive practice.Breaking down goals into smaller steps prevents frustration.Your enthusiasm sets the tone for student engagement.A strong rapport builds trust and encourages effort.Learn more about Hallie Sherman and SLP Elevate: