Podcasts about bullet points

This week on Revenue Rehab, Brandi Starr is joined by Sherry Grote, creator of the Harmony Hero framework and a B2B marketing leader with 25+ years transforming brands and driving revenue. Sherry believes marketing and HR hold untapped power as revenue accelerators—but only if their voices are amplified beyond traditional roles and given real influence in the boardroom. Challenging the status quo that sidelines these functions, Sherry argues that true revenue growth hinges on aligning people, brand, and culture—not just products and pipelines. If you're ready to rethink where brand power really drives the bottom line, tune in—and decide if Sherry's perspective changes your mind.  Episode Type: Problem Solving - Industry analysts, consultants, and founders take a bold stance on critical revenue challenges, offering insights you won't hear anywhere else. These episodes explore common industry challenges and potential solutions through expert insights and varied perspectives.  Bullet Points of Key Topics + Chapter Markers: Topic #1: Marketing & HR—The Undervalued Revenue Drivers [04:44]  Sherry Grote boldly argues that marketing and HR are essential drivers of revenue and brand but are consistently marginalized in executive decision-making. She challenges the conventional belief that marketing is a “faucet you can just turn on” and spotlights how HR's influence on culture is chronically overlooked—particularly damaging “in an artificial everything world.” Brandi Starr echoes the misalignment, noting most companies pigeonhole this partnership as “marketing giving HR tchotchkes,” prompting a debate on the true strategic potential of these functions when united.  Topic #2: Boardroom Influence—Turning Up the Volume on Brand Voices [07:14]  Sherry argues that the boardroom routinely sidelines marketing and HR, relegating them to after-thought status in favor of sales, finance, and product updates. “HR, we really don't have time for you to talk, so just put your slide in there and we'll just make sure that the board has that.” She proposes a radical change: marketing and HR should proactively demonstrate their impact on revenue, culture, and pipeline to win advocates among CFOs, CROs, and CPOs—shifting from self-promotion to integrated business influence.  Topic #3: Rethinking Compensation and Collaboration for Revenue Alignment [17:50]  Sherry challenges revenue leaders to recognize compensation misalignment as a core driver of inefficiency and discord between marketing, sales, and HR. She critiques the “rip and replace” approach to CMOs, tying it to systemic incentive problems: “It's often the head of marketing that really sees this breakdown and challenge and having that real relationship with HR could be an opportunity to help to influence that.” Brandi pushes for actionable solutions, leading to a discussion about moving BDRs into marketing and partnering with HR to overhaul incentive structures for true revenue team alignment.  The Wrong Approach vs. Smarter Alternative  The Wrong Approach: “A leader before they've had a time to actually make an impact in the business.” – Sherry Grote  Why It Fails: Swapping out marketing or HR leaders too quickly disrupts momentum and undermines strategic initiatives before they can take hold. This short-sighted turnover prevents teams from making the incremental changes necessary for lasting impact and damages organizational culture and continuity.  The Smarter Alternative: Instead of jumping to leadership changes, companies should focus on building strong alignment and rapport between sales, marketing, and HR, giving leaders the space and support needed to drive meaningful, long-term business results.  The Most Damaging Myth  The Myth: “Marketing is a faucet that you can just turn on and you will get instant results.” – Sherry Grote  Why It's Wrong: This belief leads organizations to expect immediate impact from marketing efforts, creating unrealistic timelines and frustration when quick results don't materialize. As Sherry explains, marketing is actually more like a well that requires consistent pumping—building effective campaigns takes time, ongoing effort, and a systems approach. When companies operate under the “faucet” myth, they make disruptive changes or swap out talent prematurely, undermining long-term progress and ROI.  What Companies Should Do Instead: Treat marketing as an engine that needs sustained investment and incremental improvement. Allow marketing leaders time to build momentum, focus on developing processes, and foster strong cross-departmental relationships—especially with HR—to build a people-first culture that supports brand and revenue growth.  The Rapid-Fire Round  Finish this sentence: If your company has this problem, the first thing you should do is _ “Ensure that you have built rapport with sales, marketing and HR to be in total alignment.” – Sherry Grote  What's one red flag that signals a company has this problem—but might not realize it yet? “If your employees don't have psychological safety, then you do not have a culture that is going to have a positive brand influence.”  What's the most common mistake people make when trying to fix this? “Changing out a leader before they've had time to actually make an impact in the business.”  What's the fastest action someone can take today to make progress? “Know what your 5% is—be clear on what makes you different from everyone else doing your type of job, whether you're in HR, marketing, finance, or sales.”  Buzzword Banishment: Sherry's buzzword to banish is "amplify." She dislikes this term because in today's environment—where it's applied to everything—the word has been overused and lost its impact and meaning. Sherry notes that while "amplify" once described increasing awareness or engagement in a meaningful way, its ubiquity now renders it ineffective and even frustrating to encounter.  Links:  LinkedIn: https://www.linkedin.com/in/sherrygrote/  Instagram: https://www.instagram.com/theharmonyhero  Facebook: https://www.facebook.com/people/The-Harmony-Hero/61568386591394  Website: https://www.theharmonyhero.com  Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live  

 Hallie chats about one of the BIG mistakes she made during her CF Year that cost her money and sanity.In this episode of SLP Coffee Talk, Hallie's getting real about a common mistake she made during her CF year—one that cost her time, money, and way too much trunk space! If you're heading into your CF, just landed your first job, or even changing settings, this one's for you. Hallie shares what she wishes she did instead of stress-shopping every toy and game in sight—and how you can better prepare (hint: it's not about buying more stuff). From planning smarter to finding support, she's breaking down how to walk into your CF with clarity, confidence, and a whole lot less clutter!Bullet Points to Discuss: Hallie's CF year mistake: over-buying materials she never usedWhy being “ready” doesn't mean having all the thingsWhat truly helped her succeed that year (spoiler: it wasn't toys)Smarter ways to prepare for your CF year or first jobHere's what we learned: Invest in support and strategy, not shelves full of stuffYou don't need new materials for every session—reuse creativelyFocus on learning planning, goal-writing, and flexibilityBuilding community and mentorship matters more than your therapy cartLearn more about Hallie Sherman and SLP Elevate:  

This week on Revenue Rehab, Brandi Starr is joined by Michael Buckbee, founder of Knowatoa and AI-driven search marketing expert, who believes most marketers are missing out on revenue by ignoring how their brands appear in AI search tools—and he's ready to prove it. In this episode, Buckbee challenges the industry's Google-first mindset and argues that AI platforms like ChatGPT and Gemini are now the key gateways to buyers, demanding a radical rethink of content and SEO strategy. From shifting content budgets to exposing overlooked technical pitfalls, Buckbee makes the case that revenue leaders must adapt now to avoid losing visibility and pipeline in an AI-dominated landscape. Is your strategy keeping up, or is it time for a rehab?  Episode Type: Problem Solving - Industry analysts, consultants, and founders take a bold stance on critical revenue challenges, offering insights you won't hear anywhere else. These episodes explore common industry challenges and potential solutions through expert insights and varied perspectives.  Bullet Points of Key Topics + Chapter Markers:  Topic #1: Google's Grip on B2B Search Is Slipping [02:41]  Michael Buckbee argues that relying solely on Google for B2B brand discovery is now a critical mistake. He highlights how AI tools like ChatGPT, Gemini, and Perplexity are rapidly changing buyer behavior and asserts that “most marketers have no idea how they're showing up in AI and it's costing them real revenue.” Brandi Starr questions whether AI is truly overtaking Google, leading Michael to explain that even Google is transforming its search experience in response to these new AI platforms.  Topic #2: Outdated SEO Strategies Are Killing Organic Growth [06:23]  Michael challenges the conventional top-of-funnel, high-traffic blog strategy that marketers have depended on for years. He points out that informational queries are increasingly answered directly by AI summaries, saying “those are going away as a traffic source,” and urges leaders to shift focus toward bottom-of-funnel content that addresses specific buyer objections and differentiators. Brandi Starr pushes for actionable advice, sparking a discussion on how marketing budgets and content plans need to be realigned for this new search landscape.  Topic #3: Winning Requires Siteless SEO and AI Indexing [15:56]  Michael pushes revenue leaders to rethink basic SEO, warning that many websites are inadvertently blocking AI crawlers and missing out on AI-driven buyer research. He explains the need to ensure that AI bots can index your content and introduces the concept of “siteless SEO,” recommending that brands publish content directly on platforms like LinkedIn and Reddit for broader visibility. The segment includes specific tactics as Michael calls this a foundational shift that “marketers need to act on now.”   The Wrong Approach vs. Smarter Alternative  The Wrong Approach: "A common trap is to stick with the existing content plans. You know, you had mentioned AI overviews and how it lists sources. You know, you can still fight for those terms, those like high level informational terms. But I do think you really need to consider, is this something where people are going to read this and then there's a list of 30 sites on the side? Is that a benefit to you that you're one of those 30 links that's buried in there? Are people actually going to find you? Is it actually going to move things forward or are your efforts better spent elsewhere?" – Michael Buckbee  Why It Fails: Traditional top-of-funnel content strategies focus on broad informational keywords, but AI search tools now summarize these queries and bury brands in a long list of sources. This leads to reduced visibility and engagement, as buyers are more likely to rely on AI summaries instead of clicking through to individual sites.  The Smarter Alternative: Companies should pivot their content strategy toward mid- and bottom-funnel topics that address buyer objections and showcase clear differentiation. Distributing this content across multiple platforms, not just your website, increases the likelihood that AI systems will pick up and accurately represent your brand, making it easier for buyers to discover and trust you during their research process.  The Most Damaging Myth  The Myth: “We kind of don't need to care about these new AI startups and all we need to do is care about Google and they just go back to doing things how they have been doing them.” – Michael Buckbee  Why It's Wrong: Many marketers believe that focusing on traditional Google SEO is enough, but Google itself is evolving in response to AI-driven platforms like ChatGPT, Claude, and Gemini. Ignoring these changes means companies risk losing visibility where buyers are actually researching and making decisions, leading to missed revenue opportunities.  What Companies Should Do Instead: Companies should adapt by monitoring their brand visibility across AI search platforms, shifting content strategies away from solely top-of-funnel topics, and making sure their content is accessible to both Google and AI bots. This proactive approach ensures brands continue to show up where buyers are searching now and in the future.  The Rapid-Fire Round  What is the first sign that a company is facing the problem of being ready for AI search but hasn't yet named it?“In their Google search console, they're probably seeing a very steady amount of impressions coming through and a drop off in click throughs to their site. That's a pattern that's seen in lots of different places. And that's the first like real data point that a lot of SEOs have found like, something's going on here. We need to be prepared for.” - Michael Buckbee What's one mindset shift that unlocks progress?“I think the biggest mindset shift should be the duplicate content penalty, which was something that SEOs have considered for a long time, which is like, put a blog post up on my site. I don't want another site to scrape it and put it up on their site because that pulls the Google juice from both of us. It dilutes it. But in the world of AI search, that's a huge benefit. Now you're twice as powerful because the messaging has been said twice.” What's one common trap leaders fall into when trying to solve this?“I think a common trap is to stick with the existing content plans. You know, you had mentioned AI overviews and how it lists sources. You know, you can still fight for those terms, those like high level informational terms, but I do think you really need to consider, is this something where people are going to read this and then there's a list of 30 sites on the side? Is that a benefit to you? That you're one of those 30 links that's buried in there? Are people actually gonna find you? Is it actually gonna move things forward? Or are your efforts better spent elsewhere?” What's the most underrated move that actually works to fix this fast?“I think the most underrated move is to just make sure that checkbox isn't hit in Cloudflare because I see that a lot. Many, many sites are inadvertently blocking these for lots of weird reasons. And you know, it's such an easy fix. Why wouldn't you do that?”  Links:  LinkedIn: https://www.linkedin.com/in/michaelbuckbee/  X: https://x.com/mbuckbee  Website: https://knowatoa.com   Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live  

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke shares his keynote, “The Key Trends Creating Opportunities and Challenges for the Global Fitness Industry in the Next 5 Years” live from Beyond Activ in Singapore. Bryan shares the spotlight for what's next for fitness across the globe — from emerging technologies and programming innovations to finance, business models, and the forces reshaping how to serve members and scale impact. Whether you lead a gym, studio, supplier brand, or digital platform, this talk is designed to challenge your thinking and equip you for what's ahead. To view the slideshow, go to: https://www.slideshare.net/slideshow/future-of-fitness-2025-keynote-bryan-orourke-beyond-activ-singapore-2025/280332550 One Powerful Quote: 7:41: “In a world deluged by irrelevant information, clarity is power.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:09: Bryan opens his keynote with “What if?” and the convergence of macro/micro trends.  7:47: Bryan talks about opportunities and challenges in the next 5 years.  11:31: Bryan articulates on business models as the mainstay configurations for fitness delivery.  15:40: Bryan speaks on biotechnologies and the new social constructs today.  17:40: Bryan defines leadership vision and the processes to execute on it.  19:09: Bryan recaps his presentation.  Bullet List of Resources: https://beyondactiv.com/ Guest Contact Information: https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

This week on Revenue Rehab, Brandi Starr is joined by Laura Patterson, a data-driven growth strategist and co-founder of VisionEdge Marketing, who believes strategic foresight—not campaign execution—is the CMO's real job, and she's here to prove it. In this episode, Laura challenges the industry's fixation on activity and trend-chasing, arguing that revenue leaders must shift their focus from reactive marketing to proactive market-making by interpreting the signals that shape the future. By exposing the pitfalls of “random acts of marketing” and sharing actionable strategies, Laura makes a compelling case for why true leadership demands more than just looking in the rearview mirror. Ready to step out of the weeds and into bold strategy, or will you stick to business as usual?  Episode Type: Problem Solving Industry analysts, consultants, and founders take a bold stance on critical revenue challenges, offering insights you won't hear anywhere else. These episodes explore common industry challenges and potential solutions through expert insights and varied perspectives.  Bullet Points of Key Topics + Chapter Markers:  Topic #1: Strategic Foresight is the CMO's Core Mandate [00:00]  Laura Patterson asserts that the true role of the CMO is strategic foresight—actively interpreting market signals to drive the business forward—instead of focusing on executional tasks like campaign management. “If your strategic plan is just a mirror of historical data, you're not owning the market, you are in fact reacting to it,” she argues. This challenges the conventional wisdom that CMOs should be operational leaders, pushing the audience to reimagine marketing leadership as market-making rather than maintenance.  Topic #2: Countering CEO and Board Pressure to Chase Trends [00:08:33]  Laura tackles the challenge many CMOs face from CEOs and boards demanding action on the latest trends (e.g., AI), even when it's not strategically aligned. She insists CMOs must lead with business value, stating, “If you're going to be the leader, then you have to be willing to take a little risk and have a response that says... what about what we're trying to achieve for the organization?” The discussion centers on how revenue leaders can reframe these conversations to focus on business goals, even when faced with top-down mandates to pursue shiny objects.  Topic #3: Using Market Signals for Proactive Strategy [00:17:21]  Laura advocates for harnessing both internal and external market signals—such as airline reservations or box orders—as tools for strategic foresight, rather than relying solely on the company's own lagging indicators. She challenges the common practice of dashboard-driven decision making, asserting that by the time trends appear in company data, "you're already kind of behind the eight ball." The debate explores how CMOs, especially in smaller organizations, can identify forward-looking market signals to anticipate change and shape strategy, not just react.  The Wrong Approach vs. Smarter Alternative  The Wrong Approach: “They try to reverse engineer. What I mean by that is they try to reverse engineer what they're doing to an outcome that is a mistake. Right. It doesn't start at the bottom, it needs to start at the top.” – Laura Patterson  Why It Fails: Reverse-engineering from current activities up to business outcomes leads to weak alignment and rationalizes existing work, rather than ensuring marketing efforts are directly tied to organizational goals. This approach results in disconnected tactics, poor measurement of impact, and a continual cycle of busyness without meaningful progress.  The Smarter Alternative: Start with clear business outcomes and define success at the top level—then build your marketing strategies and initiatives to directly support those outcomes. Measure and communicate value based on how each initiative contributes to creating customer value and competitive advantage, rather than backfilling activities into justifications after the fact.  The Most Damaging Myth  The Myth: “If we just do more campaigns, adopt more tools, generate more content, we'll eventually hit on something that works. And that is the myth that activity equals progress. Right? And that's not true.” – Laura Patterson  Why It's Wrong: Laura explains that this belief leads companies to chase trends, pile on campaigns, and stay busy with random acts of marketing—all of which result in misalignment, wasted energy, and diluted impact. Instead of delivering on strategic business outcomes, marketing teams become stuck in endless execution, masking the absence of a clearly defined, customer-centric strategy that truly drives growth.  What Companies Should Do Instead: Companies should pause and get serious about evaluating their marketing work through the lens of impact and deliberate, value-driven moves. Focus on creating a customer-centric strategy that's rooted in core competencies and value propositions, and ensure every activity aligns directly to measurable business outcomes—rather than defaulting to more activity for its own sake.  The Rapid-Fire Round  Finish this sentence: If your company has this problem, the first thing you should do is _ “Stop. Pause and take a breath. Audit whether your marketing activities directly link to business outcomes. If you can't draw a clear line, it's time to halt unnecessary spending and effort until you have that clarity.” – Laura Patterson What's one red flag that signals a company has this problem—but might not realize it yet? “If your marketing measures don't tie back to actual business results and you're only reporting on activities or outputs, that's a major warning sign you're stuck in execution mode.” What's the most common mistake people make when trying to fix this? “Reverse engineering—trying to justify existing marketing activities by retroactively connecting them to business outcomes—instead of starting from the top with what business success looks like, then working downward into strategy and execution.” What's the fastest action someone can take today to make progress? “Take your top three marketing initiatives and ask: Do we know exactly how each one creates customer value and competitive advantage? If you can't answer with a confident ‘yes' (or rate them a 9 or 10), it's time to rethink those priorities immediately.”  Buzzword Banishment    Laura's buzzwords to banish are "pivot" and "AI powered." She criticizes "pivot" for being overused, often without a true understanding of what it really entails, even admitting she's guilty of using it herself but with proper intent. "AI powered" is singled out because it's become ubiquitous in every conversation, to the point where it has lost clear meaning and is used without critical examination of its actual value or application.  Links:  LinkedIn: https://www.linkedin.com/in/laurapattersonvem/  Facebook: https://www.facebook.com/marketingtransformation  X: https://x.com/VisionEdgeMktg  YouTube: https://www.youtube.com/user/VisionEdgeMarketing  Podcast: https://visionedgemarketing.com/whats-your-edge-latest-episodes/  Website: https://visionedgemarketing.com/   Email: laurap@visionedgemarketing.com   Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live  

Hallie and Dr. Jessica Walker discuss executive functionIn this insightful and empowering episode of SLP Coffee Talk, Hallie sits down with the brilliant Dr. Jessica Walker—an SLP with a PhD, a brain injury researcher turned school-based clinician, and a fierce advocate for adolescent support. From her unique path through higher education to the hallways of middle and high schools, Dr. Walker brings a fresh and essential perspective on executive functioning, emotional regulation, and the critical role SLPs play in supporting teens. She shares how she built her role from scratch, became a trusted member of school-based teams, and uses creative, collaborative strategies (hello, DBT and study hall social groups!) to support neurodivergent and neurotypical students alike. If you've ever wondered how to make your therapy more impactful, relevant, and emotionally supportive for older students, this episode is packed with gems you won't want to miss!Bullet Points to Discuss: How executive skills show up in everyday social interactionsThe role of emotional regulation in navigating relationshipsWhy struggling in one area often means challenges in anotherPractical tools and approaches to support all three skill domains togetherStories from the field: what integrated coaching can look like in real lifeThe overlap between communication, cognition, and social-emotional developmentHow SLPs are uniquely equipped to coach skills that support long-term successWhat makes coaching different from therapy—and when it's the right fitHow SLPs can think beyond the IEP to support teens in everyday lifeHere's what we learned: SLPs are key players in executive function and SEL.Start with self-awareness—everything builds from there.Real-life moments > worksheets every time.Resistance is normal; trust takes time.Collaboration fuels carryover and confidence.Keep showing up—your impact grows.Learn more about Dr. Jessica Walker: Email: cognitive.connections.coaching@gmail.comInstagram: https://www.instagram.com/cognitive_connections_coaching/ JWalker Communication: https://www.jwalkercommunication.com/ Cognitive Connections Coaching: https://www.cognitive-connections-coaching.com/ Free Digital Downloads – Cognitive Connections CoachingLearn more about Hallie Sherman and SLP Elevate:  

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke welcomes Pariskshit Dutt & Jackson Powell to the show. They are the founders of Fittest, a hardware-free heart rate tracking platform designed to help gyms boost member engagement, drive accountability, and increase retention. By seamlessly integrating with wearables, Fittest provides real-time in-studio and at-home tracking, gamification, and performance insights without the cost or hassle of additional hardware. Today, the two join Bryan to talk about their startup business and the challenges with data wearable technology. One Powerful Quote: 18:13: “The barriers to entry have never been lower.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:47: Bryan asks Pariskshit & Jackson their general thoughts on wearables. 7:36: Pariskshit & Jackson talk about creating better user experiences.  9:38: Bryan articulates on the innovator's dilemma; Pariskshit gives his feedback. 12:48: Pariskshit & Jackson speak on the idea behind fittestapp and its feature sets. 18:00: Pariskshit imparts his pearls of wisdom to the listeners. Bullet List of Resources: https://www.fittestapp.co.uk/ https://www.slideshare.net/slideshow/future-of-fitness-2025-bryan-k-o-rourke-pdf/273973112 Guest Contact Information: https://www.linkedin.com/in/pdutt111/ https://www.linkedin.com/in/jackson-powell-0b7362207/ pd@fittestapp.co.uk jackson@fittestapp.co.uk https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

This week on Revenue Rehab, Brandi Starr is joined by Maddie Bell, CEO and Co-founder of Scheduler AI, who believes “the real risk isn't in the dark funnel—it's failing to deliver when the buyer finally raises their hand.” In this episode, Maddie challenges the industry's obsession with “speed to lead,” urging revenue leaders to prioritize “speed to first conversation” with AI-driven, buyer-centric engagement. She warns that outdated playbooks and one-way automation are leaving revenue on the table, while today's buyers self-educate and expect immediate, meaningful interaction. Will Maddie's call for rethinking the moment of engagement change your strategy—or change your mind?  Episode Type: Problem Solving  Industry analysts, consultants, and founders take a bold stance on critical revenue challenges, offering insights you won't hear anywhere else. These episodes explore common industry challenges and potential solutions through expert insights and varied perspectives.  Bullet Points of Key Topics + Chapter Markers:  Topic #1: Dark Funnel Obsession—Are Revenue Teams Focusing on the Wrong Problem? [01:10]  Maddie Bell argues that while the industry is fixated on the challenges of the dark funnel and invisible buyer research, the true risk lies elsewhere: "The real risk isn't what you can't see, it's what you fail to act on when the buyer finally makes themselves known." She challenges CMOs and CROs to shift resources away from just uncovering hidden intent and instead ensure their processes and tech are ready for the critical moment buyers raise their hand. Brandi aligns with this shift, probing what readiness really entails and how companies can retrain their focus accordingly.  Topic #2: Personalization at Scale—Why Automation Isn't Enough [13:36]  Maddie claims that traditional personalization methods—triggered email sequences and static nurture paths—have reached their limits due to the sheer number of signals and permutations needed. She challenges the industry to move beyond guessing with automation: "It's just really hard to personalize for a person without asking them about themselves again, without starting a two-way conversation." The discussion centers on the need for AI-driven, dynamic conversations to achieve true personalization, not just more sophisticated drip campaigns.  Topic #3: AI as the Connector—Transforming Handoffs and Sales Structure [28:38]  Maddie boldly asserts that AI agents are poised to revolutionize not just engagement, but the very structure of sales teams and revenue processes. She explains, "If you have the AI routing, you can create intelligent loops that essentially solve the leak across the pipeline..." prompting leaders to rethink their approach to sales specialization, handoff rigor, and marketing-sales alignment. Brandi challenges the scalability and organizational implications, sparking discussion on how revenue leaders should sequence process improvement before layering on AI.  The Wrong Approach vs. Smarter Alternative  The Wrong Approach: “I think they look for solutions to new things rather than solving problems that again, they already have. Right. Because at the end of the day, if we're already making buyers wait hours, days, if we follow up at all, just solving that in the near term is going to get you a measurable pipeline win now without having to re redo and try all this new stuff that you don't really know where it's going to go.” – Maddie Bell  Why It Fails: Chasing after new, untested solutions distracts teams from addressing the core issues already affecting buyer engagement. If companies ignore existing process gaps—like long response times—they miss out on immediate revenue gains and risk investing in initiatives that may not address their current challenges.  The Smarter Alternative: Focus first on quantifying and solving existing friction points in the buyer journey, such as reducing wait times and ensuring prompt follow-up. By tackling these proven problems, organizations can unlock measurable wins and lay a stronger foundation before experimenting with new tools or strategies.  The Most Damaging Myth  The Myth: “The moment they raise their hand visibly is the start of the process.” – Maddie Bell  Why It's Wrong: Many go-to-market teams treat the buyer's visible hand-raise—like filling out a form—as the beginning of engagement. But as Maddie points out, buyers actually start their process much earlier, often spending significant time researching and self-educating long before giving up their information. This myth leads companies to ignore the vast majority of prospects who never fill out a form (97%), missing opportunities to start conversations earlier and losing out on pipeline growth.  What Companies Should Do Instead: Recognize that the buying journey begins well before formal hand-raising. Invest in strategies and technologies that identify and engage buyers earlier—well before they submit a form—by leveraging intent signals, enabling frictionless conversations, and reducing reliance on traditional gates. This proactive approach captures more of the market and improves the probability of converting ready buyers.  The Rapid-Fire Round  Finish this sentence: If your company has this problem, the first thing you should do is _ “Measure it. Find out how many balls are getting dropped. Quantify the problem so you can actually solve it and measure success.” — Maddie Bell What's one red flag that signals a company has this problem—but might not realize it yet? “You're pushing out a lot of one-way communication, and buyers aren't converting—or when they finally respond, you're too slow to engage. If buyers ignore your outreach or you fail to respond within 1–2 minutes, that's a big sign.”  What's the most common mistake people make when trying to fix this? “Chasing new cool solutions instead of fixing today's problems—like slow or missing follow-up. Start by solving existing gaps to create quick pipeline wins before adding new tools.”  What's the fastest action someone can take today to make progress? “Start more conversations—and use AI for fair, objective, helpful buyer interactions that move them to the next step, ideally a team meeting. But don't rush the process; let AI qualify and route effectively.”   Buzzword Banishment  Buzzword Banishment: Maddie's buzzword to banish is "speed to lead." She dislikes this term because, in her view, it has become disconnected from what buyers actually want. Maddie argues that organizations have reduced "speed to lead" to a KPI or automated process—like quickly assigning a lead to a rep or sending out email sequences—rather than prioritizing a meaningful, timely first conversation that aligns with the buyer's needs and expectations. She advocates replacing it with "speed to first conversation" to ensure engagement is genuinely valuable to the buyer.  Links:  LinkedIn: https://www.linkedin.com/in/maddiebell/  Podcast: https://www.scheduler.ai/nextgen-gtm-podcast  Business: https://www.scheduler.ai  Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live  

Hallie chats with MaKayla Elrod about her CF experience and answers questions every CF is asking!In this inspiring episode of SLP Coffee Talk, Hallie sits down with MaKayla Elrod, a passionate pediatric SLP who shares her powerful journey from Tennessee to Miami—and from being told she'd never make it, to thriving in early intervention and private practice. From tackling imposter syndrome to navigating a cross-country move after marriage, MaKayla opens up about her CF year in PreK, her love for parent education, and what she wishes every new SLP knew about managing behaviors, work-life balance, and trusting the process.Bullet Points to Discuss:CF ExperienceBalancing school / work / homeWorking in a variety of settingsMoving across the countryOpen to talking anything! :)Here's what we learned:Overcoming grad school rejection and proving doubters wrongThe benefits of working with a contract company during the CF yearImposter syndrome and adjusting to working without constant supervisionLearning behavior management skills in a preschool special ed settingThe shift from data obsession to focusing on connection with studentsTips for time management and building a sustainable work-life balanceThe impact of moving cities after marriage and adapting to MiamiMentorship and support systems during the CF yearExploring various settings: schools, private practice, and adult careThe truth about what materials to buy (and what to skip!) before startingLearn more about MaKayla Elrod:Instagram:  @missmakayla.slpTikTok:  @makayla_elrodTPT:  https://www.teacherspayteachers.com/store/miss-makayla-the-slp Learn more about Hallie Sherman  and SLP Elevate:  

This week on Revenue Rehab, Brandi Starr is joined by John Williams, a fractional CRO, and Jonathan Moss, founder of AI Business Network, who believe that “AI is useless if your customer data is a chaotic mess”—and they're here to prove it. In this episode, they challenge the widespread assumption that companies are AI-ready just because their data is accessible, arguing that fragmented, siloed data creates “context debt” and erodes trust, retention, and revenue. From eye-opening client stories to tactical fixes, John and Jonathan reveal why senior revenue leaders must prioritize data clarity before chasing AI transformation—or risk accelerating mistakes instead of results. Is your data clean enough to matter, or are you just accelerating garbage? Listen in, debate, and decide.  Episode Type: Problem Solving   Industry analysts, consultants, and founders take a bold stance on critical revenue challenges, offering insights you won't hear anywhere else. These episodes explore common industry challenges and potential solutions through expert insights and varied perspectives.  Bullet Points of Key Topics + Chapter Markers:  Topic #1: Clean Data is the Real Prerequisite for AI Success [00:00]  John Williams and Jonathan Moss argue that most companies are rushing into AI without first fixing fundamental data problems. They challenge the popular belief that AI alone can drive revenue impact, asserting instead, “AI can't save your revenue engine if your data is a chaotic mess.” Brandi Starr pushes for specifics, leading to a candid debate on why data readiness—not AI adoption—is the real starting line for AI ROI.  Topic #2: The Cost of Context Debt on Revenue Teams [05:37]  Jonathan Moss introduces the concept of “context debt”—the hidden tax organizations pay when fragmented data erodes efficiency and trust. He challenges the common practice of making decisions in data silos, warning that “strategic decisions on impartial information” will hurt revenue and customer relationships. Brandi spotlights Moss's point that context debt directly leads to lost deals and missed growth, stirring debate on how leaders should audit and connect data before deploying AI.  Topic #3: RevOps, Not IT, Should Orchestrate Data Readiness [22:17]  Jonathan Moss boldly claims that revenue operations—not IT or individual business units—should own the responsibility for stitching together customer data. He disrupts the status quo: “The go to market system, which I consider data, process and technology, should be owned by RevOps.” The discussion challenges traditional data ownership models and urges CROs/CMOs to empower RevOps to connect silos, warning that without clear ownership, AI projects will fail to deliver impact.  The Wrong Approach vs. Smarter Alternative  The Wrong Approach: “They try to think about connecting all their systems to the single truth without asking the question, what decision are we trying to make that this would help us be faster and better? And so they try to take on the entire the entire project of connecting versus thinking about what, what do we need to answer and how do we, how do we do that in a better way?” – Jonathan Moss  Why It Fails: Attempting to integrate every data system all at once often leads to overwhelming complexity, wasted resources, and solutions that don't directly support urgent business needs. Without clarity on the specific decisions the business wants to improve, massive integration projects lack focus and can stall or fail, burdening teams instead of accelerating outcomes.  The Smarter Alternative: Start with the decisions that matter most—determine which questions need answering to drive business impact and work backward to connect only the necessary data sources for those outcomes. By aligning data efforts with clear, actionable objectives, companies can deliver value quickly and ensure their data strategy fuels smarter, faster decision-making.  The Rapid-Fire Round  Finish this sentence: If your company has this problem, the first thing you should do is _ “List all your customer data locations. Don't worry about whether it's clean yet—just knowing where all your data is and what it contains is your starting point.” – John Williams  What's one red flag that signals a company has this problem—but might not realize it yet? “Confusing data infrastructure with decision infrastructure. Just because your data is ‘clean' and stored in the right place doesn't mean it's actionable or aligned for decision-making.” – Jonathan Moss  What's the most common mistake people make when trying to fix this? “Trying to connect every system to a single source of truth without first asking what business decision you're actually trying to make. Instead, start with the question you need to answer, then connect only the data necessary for that.” – Jonathan Moss  What's the fastest action someone can take today to make progress? “Gather all your department heads for a 55-minute whiteboard session. Map out the customer journey, pinpoint each team's touchpoints, and identify what data you have at each stage. This quickly reveals gaps and opportunities for data flow improvement.” – John Williams  Links: John Williams  LinkedIn: https://www.linkedin.com/in/growthcro  Business: https://www.sunbusinessgroup.com/   Links: Jonathan Moss  LinkedIn: https://www.linkedin.com/in/mossjonathan/  X:  https://x.com/JonathanMoss  YouTube: https://www.youtube.com/@AIBusinessNetwork  Podcast: https://open.spotify.com/show/2wQXqIjaKSn97HkVYNnbzg?si=7386dc681a7f4f4c  Business: http://www.aibusinessnetwork.ai/   Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live    

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke shares his presentation “The Future of Fitness” live from SIBEC. Bryan offers a bold and thought-provoking look at how industry leaders can thrive amid rapid transformation. From navigating global micro and macro trends to redefining leadership, marketing, and digital strategy, this talk explores what it takes to succeed in today's evolving fitness landscape. You'll hear his insights on the rise of recovery and luxury experiences, the shifting role of human capital, the obsolescence of traditional SAAS platforms, and the growing demand for personalization in an “impatience economy.” To view the slideshow, visit: https://www.slideshare.net/slideshow/future-of-fitness-2025-sibec-2025-talk/279416288 One Powerful Quote: 5:50: “The challenge is how do you see the future, execute the present, and migrate through that gap?” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 1:50: Bryan opens his presentation with speaking on navigating global micro and macro trends. 8:13: Bryan articulates on why courage and leadership are the greatest elixirs for organizations.  9:43: Bryan covers why clarity is power to serving customer beliefs. 16:34: Bryan highlights the trends in experiences around recovery and luxury.  20:17: Bryan goes into human capital structures. 22:24: Bryan talks about digital fitness and the obsolescence of SAAS club management systems. 24:52: Bryan touches upon the consolidation of the industry and new technologies.   30:24: Bryan elaborates on personalization as it relates to the cost of hesitation and the impatience economy. 33:12: Bryan wraps up his presentation by sharing the new age of marketing.  35:27: Bryan recaps his presentation. Bullet List of Resources: https://www.sibecevents.com/ Guest Contact Information: https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

Wusstest du, dass rund 90 % aller Gebäude in der Schweiz energetisch ineffizient betrieben werden? Genau hier setzt das Retrofit+ Konzept von Belimo an. In dieser Podcastfolge sprechen wir mit Daniel Senn, dem Leiter Marketing & RetroFIT+ bei Belimo Schweiz, über eine einfache, aber wirkungsvolle Lösung zur Betriebsoptimierung von HLK-Anlagen in Bestandsimmobilien. Mit dem HLK-Assessment-Tool lassen sich bereits in einem Tag konkrete Einsparpotenziale bei CO₂ und Energie aufdecken. Daniel erklärt, warum der Fokus zuerst auf intelligente Regeltechnik gelegt werden sollte – noch vor dem Austausch ganzer Heizsysteme. Besonders spannend: die Resultate eines Innovationsprojekts des Bundes, das Einsparungen von über 30 % belegt. Wir erfahren, wie Verwaltungen, Eigentümer und Fachplaner einfach einsteigen können, welche Rolle Systemintegratoren und Planer als Retrofit+ Partner übernehmen und wie man durch kleine Investitionen massive Effekte erzielen kann. Diese Folge ist ein Muss für alle, die Immobilien nachhaltig bewirtschaften oder instand halten.    

Hallie answers the biggest questions CFs have about the first year.Hey hey, SLP fam! Whether you're stepping into your CF year or just landed your first gig in the schools, this episode of SLP Coffee Talk is your new best friend. Hallie's got your back with the top 10 questions every new SLP secretly wants to ask—from “What should I even do on my first week?” to “Am I totally faking it?” Spoiler: You're not. Tune in for tips, laughs, and the kind of real talk you wish grad school gave you. No fluff, just Hallie being your go-to SLP cheerleader with practical answers, scheduling sanity, and confidence boosters.

This week on Revenue Rehab, Brandi Starr is joined by Leah Russo, a veteran marketing and rev ops executive and founder of Novara, who believes “treating ops like a cleanup crew is killing your go-to-market”—and she's ready to prove it. In this episode, Leah challenges the widespread practice of sidelining marketing and revenue operations, arguing that only by giving ops an equal seat at the table can companies unlock faster, more scalable, and burnout-free growth. By exposing the cost of reactive ops and sharing playbook-shifting strategies, Leah makes the case for why it's time revenue leaders stop seeing ops as tactical support and start leveraging them as true growth architects. Is it time to rethink your approach, or will you change her mind?  Episode Type: Problem Solving  Industry analysts, consultants, and founders take a bold stance on critical revenue challenges, offering insights you won't hear anywhere else. These episodes explore common industry challenges and potential solutions through expert insights and varied perspectives.  Bullet Points of Key Topics + Chapter Markers:  Topic #1: Why Treating Ops as a Cleanup Crew Is Broken [05:21]  Leah Russo boldly asserts that the biggest myth in go-to-market is viewing operations as an afterthought or “cleanup crew.” She challenges the conventional wisdom that strategy comes first and ops simply executes, arguing, “when you build without your ops team in the room, you're not really moving fast... you're actually moving blindly.” Brandi Starr pushes for practical ways to elevate ops, spurring debate on where the real strategic value of ops lies.  Topic #2: Ops as Strategic Architects, Not Order Takers [07:38]  Leah Russo reframes operations as critical “architects” of scalable growth, rather than mere tactical support. She insists that modern ops leaders understand both the back-end structure and front-end goals: “Ops isn't a band aid. Ops is truly your blueprint for scalable growth, but you have to treat it as such to get there.” Brandi challenges her with a “building a house” analogy, sparking discussion on how early ops involvement powers cleaner, faster execution and prevents costly rework.  Topic #3: Stop Hiring More Ops—Fix the Strategic Process [29:07]   Leah Russo contends that the default reaction to operational chaos—simply hiring more ops staff—is misguided. “They hire more ops people to clean everything up faster instead of changing how they strategically plan,” she states, urging leaders to overhaul their approach and involve ops early. The debate zeroes in on practical actions: bringing ops into strategy meetings and empowering them to identify root issues before launching new initiatives.  The Wrong Approach vs. Smarter Alternative  The Wrong Approach: “They hire more ops people to clean everything up faster instead of changing how they strategically plan.” – Leah Russo  Why It Fails: Simply adding more operations staff treats ops like a reactive cleanup crew rather than addressing the root issue—poor planning and lack of early involvement in go-to-market strategy. This results in inefficiencies, repeated fixes, burnout, and a failure to build scalable, sustainable processes that drive predictable revenue growth.  The Smarter Alternative: Instead of reacting with more headcount, companies should bring ops into go-to-market strategy discussions from the start. Treat ops as architects who help sequence priorities, identify potential pitfalls, and architect scalable solutions—ensuring the revenue engine is set up right the first time and reducing the need for expensive, disruptive fixes later.  The Most Damaging Myth  The Myth: “Ops is an afterthought, right. That we're here to clean up the mess once your strategy's already been put in place.” – Leah Russo  Why It's Wrong: When companies treat operations as a post-strategy cleanup crew, they believe they're moving fast, but in reality, they're going blindly. This reactive approach slows down execution and leads to preventable mistakes, inefficiencies, and burnout, ultimately undermining the effectiveness of the entire go-to-market strategy.  What Companies Should Do Instead: Involve your ops team early in the strategic planning process. Treat operations as true architects of scalable growth by giving them a seat at the table from the start—ensuring that plans are executed in the right order, with the right people, and built to scale without costly rework.  The Rapid-Fire Round Finish this sentence: If your company has this problem, the first thing you should do is _ “Stop treating ops like the help and start treating them like architects.” – Leah Russo  What's one red flag that signals a company has this problem—but might not realize it yet? “When ops is the last to know but the first expected to actually clean it up.”  What's the most common mistake people make when trying to fix this? “They hire more ops people to clean everything up faster instead of changing how they strategically plan.”  What's the fastest action someone can take today to make progress? “Bring ops into your next go-to-market strategy meeting and ask them what's broken before you decide what's next—and listen.”  Buzzword Banishment  Buzzword Banishment: Leah's buzzword to banish is "hustle." She dislikes this term because it has created a mindset where speed is prioritized above all, leading organizations to act reactively, often at the expense of careful strategy. Leah argues that the hustle mentality leads to burnout and reactive operations, which ultimately undermines go-to-market efforts; instead, she believes teams should focus on aligning strategy and execution in the right order, with operations involved from the outset.  Links:  LinkedIn: https://www.linkedin.com/in/leahrusso/   Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live    

Hallie shares ideas or end of the year activities for older speech students.In this episode of SLP Coffee Talk, Hallie's dishing out easy, breezy end-of-year activities that are big on fun and light on prep! If you're counting down the days to summer (but still want to sneak in some speech and language goals), you're in the right place. From reflection games to summer-themed silliness, Hallie shares creative ways to keep your students engaged, talking, and making progress—even when everyone's brains are halfway to vacation mode. Let's wrap up the year with style, smiles, and zero stress!Bullet Points to Discuss: Quick reflection activities that secretly target speech goalsTurning interviews into fun conversations and confidence boostersBingo boards that review goals and bring the summer vibesA roll-the-dice game that's part therapy, part partySummer social scenarios for real-world practice with a sunny twistHow to spice things up with Bamboozle (without spending a dime)Letter-writing that's reflective and ridiculously fun to mailHere's what we learned: End-of-year doesn't mean end of progress—reflection keeps goals aliveActivities can be effective without being fancy or time-consumingPlayful formats like games and interviews keep students motivatedPersonalized tasks like letter writing boost buy-in and self-expressionKeeping therapy light and fun helps everyone finish strongLearn more about Hallie Sherman and SLP Elevate:  

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke shares his webinar with Hilary McGuckin and Sarah Harris from Keepme.ai as they explore how the modern fitness sales funnel is evolving—and what that means for fitness operators, marketers, and tech providers alike. In their conversations, they unpack: The biggest challenges fitness businesses face today with consumer acquisition and retention. Surprising insights from Keepme's latest research on changing consumer behaviors. How AI, personalization, and automation can reshape the funnel. Real-world success stories and future-proof strategies you can apply now. Whether you're a gym owner, supplier, or fit tech innovator, this discussion is packed with insights to help you stay ahead in a fast-changing landscape. To view the slideshow, visit: https://www.slideshare.net/slideshow/the-sales-funnel-consumer-behaviors-challenges-opportunities/278835947 One Powerful Quote: 6:56: “Humanize and futurize simultaneously.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:21: Bryan opens the webinar with Hilary and Sarah discussing the landscape.  7:38: Sarah and Hilary discuss the key challenges, opportunities, and pain points a part of the modern sales journey. 11:28: Sarah and Hilary share their findings on changing consumer behaviors. 16:09: Sarah and Hilary speak on the top of the sales funnel as a result of changing consumer behaviors.  19:47: Sarah and Hilary speak on technology and automation for successful future-proof strategy. Bryan gives his feedback. 25:23: Sarah and Hilary talk about real-world success stories. 28:05: Bryan inquires with Sarah and Hilary on the gap in adoption between competitors. 30:39: Bryan asks Sarah and Hilary on their future predictions.  38:01: Sarah and Hilary respond to the key friction point to operations adopting these tools.  40:35: Sarah and Hilary respond to first engagement with a new client.  42:56: The three answer a question on community based and hyper-localized marketing assets for individual locations.  Bullet List of Resources: https://www.keepme.ai/ Guest Contact Information: https://www.linkedin.com/in/hmcguckin/ https://x.com/McguckinHi67189 https://www.linkedin.com/in/sarahharris33/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

  This week on Revenue Rehab, Brandi Starr is joined by Rita Richa, a B2B podcast strategist and executive producer with a track record of turning conversations into revenue. Together, they break down how Lenovo overcame lackluster event ROI by transforming traditional conference sponsorships into a pipeline-driving “pop up podcast” experience—turning fleeting booth traffic into meaningful, mid-funnel conversations and a year's worth of content in days. They discuss the end-to-end playbook for integrating real-time podcast activations, coordinated sales efforts, and data-driven storytelling to accelerate deals and maximize event impact. If you're looking to turn event spend into measurable pipeline momentum, this episode is for you.  Episode Type: Case Study  Revenue leaders who've been in the trenches share how they tackled real challenges—what worked, what didn't, and what you can apply to your own strategy. These episodes go beyond theory, breaking down real-world implementation stories with concrete examples, step-by-step insights, and measurable outcomes.  Bullet Points of Key Topics + Chapter Markers:  Topic #1: Transforming Event Sponsorship With Pop Up Podcasts [06:04] Rita Richa identifies the inefficiency of traditional event sponsorships—“Too many CMOs are dropping six figures on conference booths only to walk away with bad scans, vague brand awareness, and no clear ROI.” She discusses how introducing a structured popup podcast experience enabled B2B brands to turn event conversations into revenue by “creating content with your ideal, you know, business targets, your ICP, your prospects...in real time at the event.” This shift made event investments directly tied to pipeline acceleration and measurable impact.  Topic #2: Driving Pipeline and Content Scale Through Experiential Coordination [09:18] Rita describes the end-to-end activation of Lenovo's popup podcast, detailing coordinated touchpoints that move prospects from coffee sponsorship to booth engagement, culminating in short, strategic interviews rooted in case studies. “It's the entire collective experience of getting your customer from point A to point B to actually even want to come to your booth and have those conversations.” By enabling sales teams as ‘super fans' and centering content on relevant industry reports, the team achieved 15+ high-value interviews in two days, batching a full year's content while accelerating deal movement.  Topic #3: Measuring and Maximizing Event ROI Beyond Brand Awareness [22:29] The discussion shifts to the trackable business outcomes derived from the popup podcast approach. Rita shares, “They were able to book like really significant follow up meetings and close a couple of, you know, deals because of this activation that if it were not to happen, like they wouldn't have an easy way to like follow up with these people essentially.” Brandi Starr highlights the benefit of activating both top-funnel and middle-funnel prospects at events, increasing velocity for deals already in the pipeline, and providing actionable methods to improve event ROI for CMOs and CROs.  Key Learning If you had to do it all over again, what's one thing you would do differently?  Rita would focus on incorporating public relations from the start to boost exposure—think reaching out to event journalists or organizers ahead of time and making the pop-up podcast an event in itself. Treating the brand like a media entity, she'd look for ways to gamify and engage the audience even more, ensuring content is compelling enough that people want to stop, watch, and share.  The Big Win  By transforming a traditional event sponsorship into a targeted pop-up podcast activation, Rita Richa enabled Lenovo to batch a full season's worth of high-quality prospect interviews in just two days, accelerate pipeline engagement with key decision-makers, and directly drive follow-up meetings and deal progression that would not have happened through conventional event tactics.  Buzzword Banishment  Rita's buzzword to banish is "just another day in paradise." She dislikes this phrase because it projects a disengaged, apathetic mindset in workplace interactions and can unintentionally define someone's personal brand as indifferent or uninspired. Rita argues that being real and genuine in responses fosters better human connection and avoids falling into autopilot, noncommittal communication habits.  Links:  LinkedIn: https://www.linkedin.com/in/ritaricha/details/experience/  Instagram: https://www.instagram.com/_ritaricha/  Facebook: https://www.facebook.com/rita.richa  Podcast: https://bippityboppitybiz.com/  YouTube: https://www.youtube.com/@bippityboppitybusiness  Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live  

Hallie chats with Julie Barber-Bristol about using children's books to target language and literacy.In this fun and heartwarming episode of SLP Coffee Talk, we're hanging out with the fabulous Julie L. Barber-Bristol, M.S., CCC-SLP—a children's literature-loving SLP with 20+ years of experience and a passion for making speech therapy magical. From New York to Pennsylvania to Texas, Julie's done it all—private practice, schools, hospitals, even nursing homes. Now rocking it in Cypress-Fairbanks ISD, she shares how she takes just one picture book and spins it into a month-long adventure full of language goals, classroom collabs and sensory fun! If you love kid lit, creative therapy ideas, and real talk from a seasoned SLP, you're in for a treat!Bullet Points to Discuss: Why children's books are her go-to therapy toolHow one book becomes a month-long therapy adventureBringing therapy to life with props, movement, and multi-sensory funCollaborating with teachers, paras, parents, and even librariansMixing literacy with social-pragmatic and emotional learningHere's what we learned: One great book can fuel weeks of creative, effective therapy.Books are packed with visuals, vocab, and built-in engagement.Collaboration = magic. Don't go it alone!You don't need fancy materials—just creativity and a good story.Social thinking and emotion skills pair perfectly with literacy.When therapy is fun, students (and staff!) want to be part of it.The speech room isn't the only place great therapy happens—get out there!Learn more about Julie Barber-Bristol: Website: https://www.speechtherapypd.com/course?name=A-Comprehensive-Analysis-of-Using-Childrens-Books-in-Speech- Instagram: https://www.instagram.com/julieb2slp/ Learn more about Hallie Sherman and SLP Elevate:  

Send us a textVisibility on Amazon in 2025 depends on how you structure your listings. This breakdown covers the areas that directly affect SEO performance. Simple, real tips sellers can apply today.Grab the free SEO toolkit made for serious Amazon sellers: https://bit.ly/42GYZUj#AmazonSEO #AmazonListingTips #EcommerceMarketing #AmazonFBA #ProductRankingWatch these videos on YouTube:Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Having trouble with SEO, PPC, or listing issues?  Send it to us: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20UsNeed expert advise with your SEO strategy? Book a call with us: https://bit.ly/44uHuaRTimestamps00:05 - What Matters Most in 2025 SEO00:24 - Why Your Listing Title is Critical01:00 - Understanding Amazon URL Keywords01:44 - Changing Slugs for Google SEO02:44 - Backend Fields You Shouldn't Miss03:36 - Bullet Points and SEO Phases Explained04:59 - The Power of Brand Story for SEO06:03 - What to Know About A+ Content Alt Text08:16 - How Generic Keywords Work Now09:31 - Backend Setup for Indexing10:38 - How to Track SEO Performance with Cerebro12:22 - Competitor Brand Keyword Risks13:01 - Best Practices for Finding New Keywords13:56 - Four SEO Phases Explained15:27 - Why Organic Indexing Beats Paid Rankings16:12 - Final SEO Advice for 2025----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Today, we are joined by Carmine Gallo.Carmine Gallo is a three-time Wall Street Journal bestselling author, internationally popular keynote speaker, Harvard instructor, and leadership advisor for the world's most admired brands. A “communications guru,” according to Publishers Weekly, Gallo's books have been translated into more than 40 languages. He delivers highly customized, engaging, inspiring, and actionable multimedia keynotes based on his international bestsellers: Talk Like TED, The Presentation Secrets of Steve Jobs, and The Storyteller's Secret, Five Stars, and his latest book The Bezos Blueprint.In this episode, we explore the foundational elements of powerful communication that can transform ordinary leaders into extraordinary ones. Key topics include:How to unlock more authentic communication The three types of stories every leader should masterThe science behind using eighth-grade language to explain complex conceptsHow to make your message more memorableLearn from Carmine Gallo how to develop a communication style that doesn't just inform but inspires. Carmine Gallo's Books: "Talk Like TED," "The Presentation Secrets of Steve Jobs," "The Bezos Blueprint"Website: carminegallo.com-Website and live online programs: http://ims-online.comBlog: https://blog.ims-online.com/Podcast: https://ims-online.com/podcasts/LinkedIn: https://www.linkedin.com/in/charlesgood/Twitter: https://twitter.com/charlesgood99Chapters:(00:00) Introduction(01:00) Tool: Asking "What Makes Your Heart Sing?" Instead of "What's Your Passion?"(07:40) Technique: Using Three Types of Stories to Connect with Audiences(13:00) Tip: Beginning Presentations with Personal Stories for Instant Connection(16:40) Tool: Structuring Your Message as a Storyteller, Not a Presenter(18:00) Technique: Crafting Tweetable Headlines That Stick(21:00) Tip: Simplifying Complex Ideas Using Eighth-Grade Language(24:00) Tool: Learning from Kennedy and Churchill's Word Economy(25:00) Technique: Creating Memorable Messages Through Novelty(27:10) Tip: Using Visual Demonstrations Instead of Bullet Points(28:00) Tool: Designing for the 90% Memory Drop-Off(28:28) ConclusionKeywords:Charles Good, Carmine Gallo, The Good Leadership Podcast, Communication Skills, Storytelling, Leadership Communication, Presentation Skills, Public Speaking, Persuasive Speaking, Memorable Messages, Steve Jobs, Jeff Bezos, Brain Science, Simple Language, Storytelling Techniques, Executive Communication, Speaking Skills, Message Clarity, Purpose Driven Communication, Presentation Design

In this Starr-Led solo episode of Revenue Rehab, Brandi Starr brings a But How perspective to the widespread practice of handing qualified leads from marketing to SDRs and BDRs. Challenging the assumption that sales pressure is the next logical step, Brandi argues that most buyers are actually looking for guidance—not a hard sell—during the critical middle of the funnel. She introduces the vital, often-overlooked role of Marketing Development Reps (MDRs) and offers a blueprint for structuring this function to accelerate revenue. CMOs and CROs will find a compelling case for rethinking funnel strategy to close the costly gap between marketing and sales.  Episode Type: Starr-Led   Brandi Starr cuts through industry noise with bold, unfiltered insights on revenue growth. These solo episodes challenge outdated advice, debunk myths, and break down industry reports to reveal what really drives results. Expect sharp commentary, data-backed analysis, and actionable strategies to refine your marketing and sales approach.  Bullet Points of Key Topics + Chapter Markers:  Topic #1: Middle of the Funnel Is the New Battleground [03:31]  Brandi spotlights a massive structural gap in the revenue funnel, arguing that 95% of the buying journey now happens before a buyer ever engages with sales. She insists that traditional automation and nurture flows can only take buyers so far—leaving them stuck, overwhelmed, and underserved. Her message is clear: CMOs and CROs must prioritize MoFu strategies and stop letting this “messy middle” bleed potential revenue.  Topic #2: Marketing Development Reps (MDRs) are Essential, Not Optional [05:43]  Brandi challenges the notion that sales development roles (SDRs/BDRs) can handle the middle-funnel gap, claiming they are “chasing meetings and demos” rather than nurturing. She makes a bold case for MDRs—empathetic, insight-driven professionals who guide engaged but not-yet-ready buyers—arguing that organizations without them are leaving high-value leads to stall. Her advice: pilot or reassign resources now, and build MDR compensation and measurement around MoFu KPIs rather than pipeline quotas.  Topic #3: Rethink Buying Committee Support and Buyer Experience [14:54]  Brandi exposes how complex sales cycles with large committees need a strategic MoFu resource to guide and enable all stakeholders—not just the lead contact. She advocates for a shift from automation-focused nurturing to human-led support that's “not pushy, not looking for a quota”—arguing that this trust-driven approach becomes a competitive differentiator. Her test: if your deals are complex and require consultative education, then building this role is overdue.   Why Should Revenue Leaders Stop Ignoring This Problem Right Now?  Because you're wasting millions generating leads only to watch 60% vanish into a black hole between marketing and sales. Brandi makes it clear: this isn't a lead quality issue—it's a structural gap where overwhelmed buyers stall out, SDRs get misused, and revenue opportunities die in the messy middle. Ignoring it means you're losing deals not due to weak campaigns, but because nobody is actively guiding buyers through their biggest hurdles before they're ready to talk to sales.  What's the First Action Someone Should Take to Apply This Insight Today?  Brandi says: shift your mindset to focus on the middle of the funnel—stop obsessing over top-of-funnel leads or bottom-of-funnel closes, and interrogate what your buyers actually need between those points so you can design support that accelerates their internal decision process. If you're not prioritizing MoFu strategy, that's your urgency—start now.  Takeaway  Brandi challenges revenue leaders to fundamentally rethink the buying journey, pointing out that most of the action—and friction—now happens in the messy middle of the funnel, not at the top or bottom. She urges leaders to shift their mindset away from traditional sales and marketing silos, and start prioritizing buyer enablement and support during that critical middle stage. The key move? Stop neglecting the middle of the funnel—design roles, strategies, and resources specifically to guide buyers through this phase, ensuring you become their go-to partner, not just another vendor pushing a quota.  Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live  

 Hallie discusses teaching vocabulary and how to make word segmentation work for older students.In this episode of SLP Coffee Talk, Hallie tackles the often-overlooked skill of word segmentation. She discusses the challenges of teaching segmentation to older students and provides five no-prep, age-appropriate activities that connect to their interests. Whether you're an SLP looking to enhance your therapy sessions or seeking fresh ideas to motivate your students, this episode is packed with practical strategies and fun approaches to make word segmentation relevant and engaging!Bullet Points to Discuss: Importance of word segmentation in phonological awareness.Challenges of teaching segmentation to older students.Red flags indicating a student may need segmentation support.Five engaging, no-prep activities for teaching word segmentation.Here's what we learned: Word segmentation is essential for decoding, spelling, and vocabulary comprehension.SLPs are equipped to teach segmentation as part of their scope of practice.Quick, relevant practice can be integrated into existing therapy sessions without extensive prep.Engaging activities can be tailored to students' interests and real-world contexts.Movement and competition can enhance memory and engagement in learning.Learn more about Hallie Sherman and SLP Elevate:  

In this episode of the Fitness + Technology Podcast, host Bryan O'Rourke welcomes back Garrett Marshall, a distinguished leader with over 22 years of experience driving growth in the wellness industry. Garrett's expertise spans strategy and innovation, executive leadership, business development, strategic partnerships, and technological product development. He has notably served as CEO of Fitness On Demand and President of Xponential Fitness. Today, he is the Founder and Chief Growth Officer of Wellbuilt Ventures, helping clients scale revenue through data-driven strategies, and serves as an advisor to Vi, assisting leading health organizations in maximizing member health outcomes and financial returns. In this conversation, Garrett shares insights from his career, discusses his latest business ventures, and offers his perspective on emerging trends shaping the future of fitness and wellness. One Powerful Quote: 30:01: “If you want to continue to be able to deliver as a best in class provider of fitness, you need to be able to at least have exposure to these other things that are hyper relevant to their overall health.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:48: Bryan and Garrett talk about discerning great ideas and execution with technology.  12:41: Bryan and Garrett discuss how to successfully augment business product with a service. 25:24: Bryan asks Garrett about the most appealing wellness categories. 31:56: Garrett shares his pearls of wisdom to the listeners. Bullet List of Resources: https://www.wellbuilt.ventures/ https://www.vi.co http://www.TheCompoundHQ.com https://www.xponential.com/ Guest Contact Information: https://www.linkedin.com/in/garrettmarshall/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

This week on Revenue Rehab, Brandi Starr is joined by Brittany Hansen, a seasoned SaaS executive and marketing leader who believes that most revenue issues aren't caused by structure or strategy, but by broken internal communication—and she's ready to prove it. In this episode, Brittany challenges the common industry belief that misalignments can be solved with org charts, OKRs, or new tools, arguing instead that clarity, consistency, and honest feedback loops are what truly drive alignment and results. She unpacks why CMOs and CROs must address communication breakdowns at every level to build trust, avoid costly silos, and deliver on their brand promises. Ready to confront the real root of disruption—or do you think she's got it wrong?  Episode Type: Problem Solving  Industry analysts, consultants, and founders take a bold stance on critical revenue challenges, offering insights you won't hear anywhere else. These episodes explore common industry challenges and potential solutions through expert insights and varied perspectives.  Bullet Points of Key Topics + Chapter Markers:  Topic #1: Alignment Isn't a Math Problem—It's a Messaging Problem [04:49]  Brittany Hansen asserts that “revenue is like a math problem” is a damaging myth, and pushes back on the idea that public-facing alignment is all that matters. She explains, “when you don't have internal alignment on who you are and what your messaging is, that's reflected to everybody.” Brandi challenges this view by asking why traditional alignment efforts miss the mark, provoking a debate about the centrality of message consistency across all functions.  Topic #2: Post-Mortem Meetings Are Non-Negotiable for Sustained Growth [13:24]  Brittany fiercely advocates for regular, honest post-mortem meetings and structured feedback loops, countering the “move fast, skip reflection” mindset common in high-growth companies. She emphasizes that without these rituals, “communication is just a bunch of fluff...learning after the fact creates that full circle for any business.” Brandi questions the practicality of these meetings, especially in busy organizations, sparking a conversation about how leaders can operationalize these rituals without falling into over-engineering.  Topic #3: Curiosity and Psychological Safety Drive Alignment [25:22]  Brittany challenges the assumption that pushback against alignment processes comes from difficult employees, arguing instead that resistance is a critical signal leaders should embrace. She urges executives to “get curious” and make it safe for team members to voice concerns, stating, “so rarely in life is there somebody who is just an anarchist and wants to burn your company down for the sake of watching it burn.” The conversation explores how psychological safety and curiosity—not heavy-handed enforcement—are the real levers for creating alignment and surfacing valuable organizational insights.  The Wrong Approach vs. Smarter Alternative  The Wrong Approach: “Getting forceful about it and demanding answers.” – Brittany Hansen  Why It Fails: Approaching alignment issues with force or by demanding compliance breeds resistance and shuts down open dialogue. This top-down approach discourages honesty, creates fear, and leads to toxic positivity, where real problems remain unaddressed because employees don't feel safe speaking up.  The Smarter Alternative: Instead, leaders should “get curious.” This means making it safe for employees to voice concerns, asking open questions to understand root causes, and fostering a culture where candid feedback is welcomed. By encouraging honest conversations and establishing regular feedback loops, organizations can uncover misalignments and address them collaboratively for lasting improvement.  The Most Damaging Myth  The Myth: “Revenue is like a math problem. Right. And I think the other is that we are. We are who we display publicly and that's all there is to it.” – Brittany Hansen  Why It's Wrong: According to Brittany, treating revenue purely as a math or structural issue ignores the critical role of internal communication and alignment. When companies focus solely on external appearances or metrics without ensuring everyone internally shares a unified understanding and message, misalignment seeps into every customer interaction. This disconnect is visible to consumers, undermining trust and revealing issues beneath the surface.  What Companies Should Do Instead: Leaders must prioritize internal alignment on company identity, messaging, and goals—going beyond surface-level metrics or outward branding. Invest in transparent, consistent communication across all departments to ensure everyone can accurately articulate what the company does and stands for. This unified internal clarity creates trust with customers and eliminates damaging surprises.  The Rapid-Fire Round  Finish this sentence: If your company has this problem, the first thing you should do is _  “Get curious.” – Brittany Hansen Take immediate action by asking questions and seeking to understand where misalignment or communication gaps exist within your organization.  What's one red flag that signals a company has this problem—but might not realize it yet?  “There's so many silos and silent, silent conversations... when nobody's showing up on Slack and there's elephants in the room and you can feel it.” Watch for a lack of open communication, silos between teams, and unspoken issues—these often signal deeper alignment problems.  What's the most common mistake people make when trying to fix this?  “Getting forceful about it and demanding answers.” Don't try to mandate alignment through top-down force or pressure. Forcing answers undermines trust and discourages honest communication.  What's the fastest action someone can take today to make progress?  “Have a conversation. Ask someone the questions.” Start by deliberately opening a conversation—reach out directly to team members and ask about their understanding, concerns, and viewpoints right now.  Immediate Takeaway for Revenue Leaders:  Foster curiosity, break silos with direct dialogue, avoid a forceful approach, and take fast action by simply starting honest conversations—these are the first steps to resolving alignment and communication issues within your revenue organization.  Buzzword Banishment  Brittany's buzzword to banish is "viral." She dislikes this term because while everyone wants to go viral for exposure, they rarely consider whether their message is reaching the right audience or whether it authentically represents their brand. Brittany argues that virality does not guarantee meaningful impact and that brands should focus on niche relevance and knowing their audience, rather than chasing unpredictable, hollow visibility.  Links:  LinkedIn: https://www.linkedin.com/in/brittany-a-hansen/  Website: Viiision.com  Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live    

Hallie and Gabby Pyzza of Pyzza Speech Therapy chat about Social skills instruction focusing on connection, not correction.In this episode of SLP Coffee Talk, Hallie welcomes Gabby Pyzza, a passionate SLP specializing in social skills for older students. Gabby shares her inspiring journey from feeling overwhelmed in her first job to developing a comprehensive blueprint for teaching conversation skills. She offers practical strategies for engaging students, including the use of conversation starters and visual aids, while emphasizing the importance of fostering genuine connections. Whether you're looking to enhance your social skills sessions or seeking inspiration, this episode is filled with valuable insights and heartwarming success stories!Bullet Points to Discuss: Importance of teaching conversation skills for connection.Shift towards neurodiversity-affirming social skills practices.Allowing students to engage in diverse conversation topics.Social skills' impact on students' lives beyond the classroom.Tips for visualizing conversations to improve understanding.Here's what we learned: Social skills instruction can lead to profound changes in students' social interactions.Building genuine connections is essential for effective communication.Visual aids may improve understanding and retention of skills.Respecting student preferences while promoting engagement is crucial.Learn more about Gabby Pyzza: Website: https://www.pyzzaspeechtherapy.com/ Instagram: https://www.instagram.com/pyzzaspeechtherapy/ Facebook: https://www.facebook.com/pyzzaspeechtherapy Learn more about Hallie Sherman and SLP Elevate:  

In this episode of the Fitness + Technology podcast, Bryan O'Rourke joins an exclusive panel live from FIBO to explore the future of the fitness industry through the lens of technology, innovation, and digital transformation. Featuring global industry leaders: Bryan K. O'Rourke – President, Fitness Industry Technology Council | Chairman, Vedere Ventures | CEO, Core Health & Fitness Hugo Braam – CEO & Co-Founder, Virtuagym Magdalena Szwed – Product Director, Benefit Systems Oddział Fitness Henrik Gockel – Founder, Prime Time Fitness GmbH Moderated by Hans Muench, FITC International Ambassador, this dynamic discussion dives into the trends and technologies shaping the next generation of fitness—from AI-powered personalization and connected ecosystems to evolving business models and digital wellness strategies. One Powerful Quote: 34:03: “When you do, even though you don't understand, it forces you to understand and learn.”  4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:09: Hugo speaks on the evolving demands of an increasingly tech-driven fitness landscape. 6:18: Henrik speaks on high quality, member-centric fitness experiences and how technology enhances gym operations without losing the premium, personal touch. 10:08: Bryan speaks on AI-driven platforms collecting vast amounts of user data and how the industry will manage innovation with ethical considerations and data privacy concerns. 15:14: Magdalena speaks on traditional gym operators adapting to the rise of hybrid fitness models. 18:30: Hugo speaks on how AI-driven insights and predictive analytics can help gyms improve member retention and experience. 24:41: The panel speaks on operators balancing automation and human interaction to retain their brand identity. 31:21: Bryan speaks on coming together to create a stronger, more inclusive industry. 35:11: Magdalena speaks on call to action challenges fitness and wellness leaders need to embrace with technology and innovation. 36:52: Henrik and Bryan speak on the industry working together to create a more connected and seamless user experience. 41:59: Hugo speaks on AI and fitness tech better serving corporate wellness initiatives to boost employee health and productivity. 45:13: Henrik, Bryan, and Magdalena address an audience question on tackling the motivation challenges faced by gym members, emphasizing the strategic role of technology in driving engagement and consistency. Bullet List of Resources: https://www.benefitsystems.pl/en https://primetime-fitness.de/ https://virtuagym.com/ https://www.fibo.com/ Guest Contact Information: https://www.linkedin.com/in/hans-muench-653346a/ https://x.com/Lazarusmunich https://www.hans-muench.com/ https://www.linkedin.com/in/magdalena-szwed-5504469a/ https://www.linkedin.com/in/henrik-gockel-6b234069/ https://www.linkedin.com/in/hugobraam/ https://x.com/hugobraam https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

    This week on Revenue Rehab, Brandi Starr is joined by Karthi Ratnam, a category design expert who believes that creating movements, not just products, is the key to market success—and she's ready to prove it. In this episode, they challenge the notion that category creation is prohibitively expensive and slow, arguing instead that a bold vision and leadership can redefine industries and drive exponential growth. From debunking myths to offering strategic insights, Karthi lays out her case for why revenue leaders need to rethink their approach to category design before it's too late. Do they have it right, or will you change their mind?  Episode Type: Problem Solving  Industry analysts, consultants, and founders take a bold stance on critical revenue challenges, offering insights you won't hear anywhere else. These episodes explore common industry challenges and potential solutions through expert insights and varied perspectives.  Bullet Points of Key Topics + Chapter Markers:  Topic #1: Challenging the High Cost Myth of Category Design [04:24]  Karthi Ratnam challenges the belief that it's prohibitively expensive to create a new category, labeling this a myth that holds companies back. She argues that the real barrier is not financial but rather a lack of vision and willingness to take risks, comparing it to wanting to go to heaven without the willingness to take necessary steps. Brandi Starr highlights the comfort companies feel with established practices, leading to a discussion on the necessity of disrupting the status quo to lead a market.  Topic #2: Building a Movement vs. Building a Brand [09:24]  Karthi Ratnam differentiates between building a movement and a brand, using historical movements as analogies for category creation. She suggests that movement builders prioritize the category and problem over the brand, highlighting Apple's journey as an example. This challenges traditional marketing practices, prompting Brandi to ask how this approach applies to companies that aren't inherently personal, especially in B2B markets.  Topic #3: The Role of a Charismatic Founder in Movement Building [13:39]  Karthi Ratnam emphasizes that successful category creation hinges on a dynamic and charismatic founder who can rally support beyond conventional marketing. The discussion challenges the notion that any company can build a movement, with Karthi arguing that not everyone should attempt category creation. Brandi questions how this applies in larger organizations where the personality of a single leader might not be the focal point, emphasizing the balance between idealism and operational effectiveness.  The Wrong Approach vs. Smarter Alternative  The Wrong Approach: “So the wrong way to do it right, is to be very myopic about it, to think extremely short term in that, to assume that A, because you're creating a category, you're going to win, like really, really fast, you're going to see wins, but that exponential growth takes a little bit of time.” – Karthi Ratnam  Why It Fails: This approach fails because creating a category is not about quick wins; it involves longer-term vision and effort. Companies that expect immediate results may become discouraged when they don't materialize, which can lead to abandoning the initiative prematurely. It's about more than just investment—it's about having the vision and courage to disrupt existing norms.  The Smarter Alternative: Companies should recognize that while they can see wins along the way, the journey to category dominance involves gradual exponential growth. Leaders must commit to a long-term vision, focusing on truly disruptive innovation rather than just financial considerations. Embrace the risk of the unknown and be prepared to weather the challenges along the path to establishing a new category.  The Most Damaging Myth  The Myth: “The biggest myth is that it's super expensive to create a category, and it's really hard to have it realize potential in the short and medium term.” – Karthi Ratnam  Why It's Wrong: Companies often hide behind the belief that financial constraints are their main barrier to category creation when, in fact, it is the lack of vision and willingness to take risks that truly hold them back. This myth causes organizations to remain static, instead of embracing disruptive opportunities that could redefine their market position.  What Companies Should Do Instead: Focus on a strong vision and have the courage to disrupt the status quo. Companies should prioritize innovative thinking and be willing to navigate the uncertainties of creating new categories to lead movements that matter.  The Rapid-Fire Round  Finish this sentence: If your company is trying to create a category, the first thing you should do is _  "Have the founders start evangelizing your point of view." – Karthi Ratnam  What's one red flag that signals a company has a category problem—but might not realize it yet?  "Lack of alignment on the point of view."  What's the most common mistake people make when trying to fix this?  "Becoming emotional."  What's the fastest action someone can take today to make progress?  "Take the first step."  Buzzword Banishment  Karthi's buzzword to banish is "revenue marketer." She dislikes this term because she believes all marketing should inherently be in service of revenue, making the distinction unnecessary. Karthi argues that separating "revenue marketers" from other marketers suggests a false divide, diminishing the contributions of brand marketers who also aim to drive revenue.   Links:  LinkedIn: https://www.linkedin.com/in/karthiratnam/  Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live    

This week on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Marco Benitez to the show. Marco is the CEO & Founder of ROOK, a wearable API that transforms health data and empowers apps and software with actionable insights. ROOK easily processes and embeds data from hundreds of wearables with single integration and shares access to deeper understanding and more actionable insights that allows users to make more informed decisions, find better solutions, and drive innovation. Today, Marco joins Bryan to talk about his business, data usage, and the implications on our industry. One Powerful Quote: 15:36: “The alignment between healthcare and fitness is the new name of wellness. Wellness is prevention.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:50: Bryan asks Marco about his background and his business, ROOK.  10:34: Bryan inquires with Marco about unifying data standards as the biggest opportunity and challenge for health. 13:46: Bryan and Marco talk about the delivery system of healthcare and benefitting from data collection. 19:58: Bryan and Marco talk about ROOK. 22:25: Marco shares his pearls of wisdom to the listeners.  Bullet List of Resources: https://www.tryrook.io/ https://beyondactiv.com/ Guest Contact Information: https://www.linkedin.com/in/marcobzg/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

Got a student who clams up the second they walk into school—but you know they've got a ton to say? This episode of SLP Coffee Talk is your go-to guide for helping students with selective mutism find their voice (and maybe even belt out some Taylor Swift at lunch

This week on Revenue Rehab, Brandi Starr is joined by Steve Nolan, a high-energy executive with a knack for scaling businesses and driving strategic revenue growth, who believes focusing solely on new client acquisition is a costly mistake—and he's ready to prove it. In this episode, they challenge the obsession with acquiring new logos, arguing that prioritizing customer success and retention strategies is the true pathway to sustainable growth. From debunking myths to sharing actionable insights, Steve Nolan makes the case for why revenue leaders need to realign their focus towards leveraging existing customer relationships before it's too late. Do they have it right, or will you change their mind?  Episode Type: Problem Solving  Industry analysts, consultants, and founders take a bold stance on critical revenue challenges, offering insights you won't hear anywhere else. These episodes explore common industry challenges and potential solutions through expert insights and varied perspectives.  Bullet Points of Key Topics + Chapter Markers:  Topic #1: The Overlooked Potential of Customer Success [05:58]  Steve Nolan argues that focusing predominantly on new customer acquisition at the expense of supporting and expanding current customer relationships is detrimental to revenue growth. He emphasizes that companies often ignore the value of the customer success team, which he describes as "maintaining, retaining, and growing your existing customer base," and suggests greater integration among marketing, sales, and customer success. Brandi Starr concurs, highlighting the importance of customer knowledge in understanding market needs.  Topic #2: The Real Cost of Customer Churn [08:54]  Nolan challenges the conventional practice of sales teams chasing new deals while ignoring existing client relationships, which results in hidden reputational damage and revenue loss. He stresses that companies fail to recognize that "the cost of a lost customer" is more than just lost revenue—it's also about reputation. Brandi adds that negative experiences can seriously hamper new business acquisition when negative customer experiences circulate in professional networks.  Topic #3: Misaligned Sales Compensation Structures [24:10]  Nolan points out that traditional sales compensation structures often encourage behavior that undermines company stability. He argues that aligning compensation more with customer-centric practices can motivate sales teams to cultivate longer-term client relationships rather than chasing quick wins. Brandi acknowledges that changing comp structures is challenging but necessary to ensure cohesive strategies that benefit the entire organization.  The Wrong Approach vs. Smarter Alternative  The Wrong Approach: “Hiring a lot of salespeople and buying more leads.” – Steve Nolan  Why It Fails: Simply increasing headcount and lead volume doesn't guarantee stable and scalable revenue growth. This approach overlooks internal factors inhibiting success, such as misalignment among sales, marketing, and customer success teams, and can result in high churn rates when leads are not effectively managed or converted into lasting relationships.  The Smarter Alternative: Companies should focus on aligning their sales, marketing, and customer success teams to work strategically together. By understanding and optimizing the customer journey, training teams, and utilizing data to drive decisions, businesses can enhance customer retention and upsell opportunities, ensuring sustainable growth.  The Most Damaging Myth  The Myth: “Companies automatically go to head count. Well, we need to grow by 20%, so let's just hire more people instead of looking at what's keeping those existing people from being more successful and." – Steve Nolan  Why It's Wrong: Many companies misunderstand that simply hiring more salespeople and increasing marketing leads can grow revenue. This approach overlooks the inefficiencies within the current sales force and marketing strategies that could be optimized to improve performance without additional headcount. It fails to address the root causes of underperformance and misalignment between sales and customer success teams, ultimately leading to wasted resources and missed opportunities.  What Companies Should Do Instead: Companies should focus on enhancing the effectiveness and training of their existing teams, especially in aligning marketing, sales, and customer success. By improving processes and finding friction points in the revenue flow, businesses can achieve meaningful growth without merely expanding headcount. Emphasizing cross-functional collaboration and strategic customer engagement can unleash the potential of the existing workforce and resources.  Rapid Fire Round  Finish this sentence: If your company has this problem, the first thing you should do is _  “Get the leaders of each of the revenue teams in a room and diagnose this and set a policy around it.”   What's one red flag that signals a company has this problem—but might not realize it yet?  “A consistently growing pipeline, but declining revenue.”   What's the most common mistake people make when trying to fix this?  “Hiring more salespeople and buying more leads.”   What's the fastest action someone can take today to make progress?  “Map your revenue flow from lead to renewal and find the biggest friction points.”  Buzzword Banishment Steve's buzzword to banish is "time boxing." He dislikes this term because he feels the English language already provides simpler ways to convey the concept, such as sticking to an agenda or ensuring discussions don't go too deep. Steve is frustrated by its overuse in meetings and hopes for its quick disappearance.  Links:  LinkedIn: https://www.linkedin.com/in/nolansteven  Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live    

Listen as Hallie talks about striking a balance between content and skills in speech therapy.This week on SLP Coffee Talk, Hallie is tackling the age-old debate—should we focus on teaching classroom content or the underlying skills our students need? Hallie dives into the sweet spot of blending content learning with skill building, ensuring your students not only grasp their classroom material but also develop the skills to tackle new challenges. With strategies and relatable examples, you'll leave equipped to create engaging sessions that resonate with your students. Tune in and discover how to empower your students for long-term success!Bullet Points to Discuss:The dilemma of balancing content teaching and skill building.Importance of teaching both content and underlying skills.Common pitfalls to avoid, such as becoming a glorified tutor.Strategies for integrating real-world relevance into therapy sessions.The four ingredients for a successful speech session: understanding, creativity, adaptability, and compassion.Practical therapy ideas that blend content with skill development.Here's what we learned:Focus on both content and skills to empower students.Avoid teaching every vocabulary word; instead, teach strategies for comprehension.Make therapy relevant to students' real-world experiences to boost engagement.Use creative and adaptive strategies to connect therapy to classroom content.Learn more about Hallie Sherman and SLP Elevate:  

This week on Revenue Rehab, Brandy Starr is joined by Jamie Walsh, a seasoned expert in go-to-market strategies with over 10 years in B2B SaaS. Together, they break down how a company overcame the entrenched challenge of sales and marketing misalignment, turning a reactive and fractured go-to-market approach into a proactive, revenue-aligned engine. They discuss Jamie's strategic use of empathy and targeted alignment with top sales performers, sharing real-world insights on achieving cohesive team operations and driving significant revenue growth. If you're looking to enhance alignment and efficiency in your sales and marketing teams, this episode is for you.  Episode Type: Case Study  Revenue leaders who've been in the trenches share how they tackled real challenges—what worked, what didn't, and what you can apply to your own strategy. These episodes go beyond theory, breaking down real-world implementation stories with concrete examples, step-by-step insights, and measurable outcomes.  Bullet Points of Key Topics + Chapter Markers:  Topic #1: Overcoming Sales and Marketing Misalignment [00:00:35] Brandy Starr introduces sales and marketing misalignment as a costly challenge resulting in inefficiency. Jamie Walsh recounts his experience with siloed teams and how he built a proactive revenue-aligned machine. The discussion emphasizes the importance of co-owning success and consistent messaging to avoid expensive pitfalls.  Topic #2: Leading Through Empathetic Leadership [00:08:55] Jamie Walsh shares how his unique background in various roles within the company enabled him to lead with empathy. By understanding different team motivations, he fostered trust and credibility, essential for aligning sales and marketing. His approach included open conversations and understanding, which helped bridge the gaps between departments.  Topic #3: Strategic Competitive Enablement [00:22:34] Jamie Walsh discusses the introduction of a competitive enablement program that targeted top competitors. He highlights how focusing on the top five competitors led to significant wins, including closing the largest deal in company history. This strategic decision showcases the impact of prioritizing resources and aligning efforts for maximum competitive advantage.  The Big Win  Through strategic deal support and competitive enablement, Jamie Walsh helped his company close the largest deal in its history, demonstrating the power of proactive sales and marketing alignment.  Key Learning If you were talking to someone with the same challenge that you were before solving this, what's the first thing you'd tell them?  Jamie emphasized the importance of having clarity on objectives right from the start. He advised identifying the biggest problems that need tackling within a short time frame, like 90 days, to make a noticeable impact. Building a plan that focuses on efficiency and alignment with clear goals ensures meaningful progress.  Buzzword Banishment Jamie's buzzword to banish is "optimize." He dislikes this term because it is overused and implies that the opposite would be to degrade, which doesn't make much sense. Jamie believes that the constant use of "optimize" doesn't add value, as it's a given that everyone wants things to work at their best.  Links:  LinkedIn: https://www.linkedin.com/in/jamiepwalsh/   Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live  

Hallie discusses strategies for utilizing YouTube for social language skills.Are you tired of students shrugging and asking, "Why am I here?" Let's change that! In this episode of SLP Coffee Talk, we dive into the magic of YouTube and how it can transform social skills therapy. From Big Bang Theory clips to Pixar shorts, discover how to make sessions more engaging, relatable, and effective—without spending hours planning. Get ready for a curated list of must-watch videos, practical tips, and a joke to keep things light. ☕

In this Starr-Led solo episode of Revenue Rehab, Brandi Starr takes a But Also approach to the frequently heard declaration that MQLs (Marketing Qualified Leads) are dead. While acknowledging common frustrations around the inefficacy of current MQL definitions, she contends that the real problem lies in the lack of clarity and alignment between sales and marketing on what constitutes an MQL. Brandi outlines a collaborative approach to redefining MQLs that can harmonize sales and marketing teams and enhance pipeline quality. This episode is essential for CMOs and CROs who seek to improve lead processing and bolster revenue outcomes by fostering better interdepartmental cooperation.  Episode Type: Starr-Led   Brandi Starr cuts through industry noise with bold, unfiltered insights on revenue growth. These solo episodes challenge outdated advice, debunk myths, and break down industry reports to reveal what really drives results. Expect sharp commentary, data-backed analysis, and actionable strategies to refine your marketing and sales approach.  Bullet Points of Key Topics + Chapter Markers: Topic #1: Importance of Defining MQLs Clearly [02:15]  Brandy emphasizes that the term "Marketing Qualified Lead" (MQL) isn't the issue; rather, it's the lack of a clear, agreed-upon definition. Incorrect definitions lead to sales ignoring leads, causing friction between sales and marketing. She argues that an MQL should be an agreement between sales and marketing on when sales should engage.  Topic #2: Focus on Middle of the Funnel [23:29]  Brandy stresses that fixing the middle of the funnel is crucial for revenue growth. The middle of the funnel involves nurturing leads to reach the qualification that warrants sales involvement, thus impacting revenue. She points out that this stage can be vast and complex but is essential for orchestrating the buyer's journey effectively.  Topic #3: The Fallacy of Volume-Based MQL Metrics [25:31]  Brandy challenges the conventional approach of measuring success based on MQL volume. She argues that focusing on volume leads to misaligned incentives and poor-quality leads. Instead, she advises aligning goals with pipeline impact and improving the quality of leads, which leads to faster conversion, larger deal sizes, and enhanced collaboration between sales and marketing.  Why Should Revenue Leaders Stop Ignoring This Problem Right Now?  Because the MQL misunderstanding is sabotaging your sales-marketing synergy. Brandy argues that misaligned marketing qualified lead definitions cause sales to ignore leads, waste time, and crumble trust between departments. Ignoring this alignment crisis results in pipeline chaos, delayed deals, and missed revenue—addressing it is your fast lane to grow  What's the First Action Someone Should Take to Apply This Insight Today?  Brandi says: If you can't quickly pull up the documented definition of an MQL for your organization, you have a problem. Sit down with sales and draft that clear, agreed-upon definition now—that's your first step to aligning and driving better revenue results.  Takeaways  Brandi emphasizes the critical need for alignment between sales and marketing to improve lead quality and ultimately impact revenue. She challenges leaders to shift their mindset from focusing on MQL volume to ensuring MQLs are aligned with true buyer intent and sales interest. The next steps? Leaders should clarify what truly signals buyer readiness by having deep conversations with sales and making sure there is clear, agreed-upon qualification criteria. The core message—define when sales should engage effectively to speed up deals, increase win rates, and get sales and marketing on the same page.  Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live    

This week on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Mike Arce to the show. Mike is the CEO & Founder of Loud Rumor, which helps fitness studios dramatically increase membership by improving their marketing strategies through consulting. Today, Mike joins Bryan to talk about his business, lead generation marketing, implemented technology, and other implications around fitness operations.   One Powerful Quote: 34:57: “If you gamble, you're just playing off feeling, but if you play the game, you do the right moves, and you live with the results.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:11: Bryan opens the show with Mike talking about his work experience. 7:31: Bryan and Mike talk about technology tools, changes in business development, and defining successful marketing. 30:37: Mike shares his thoughts on understanding contextual data for your business. Bullet List of Resources: https://www.loudrumor.com/ Guest Contact Information: https://www.linkedin.com/in/mikearcelive/ https://x.com/MikeArceLive https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

So, your session was a flop. That's ok. Hallie discusses how to diagnose a failed speech session and next steps.This week on SLP Coffee Talk, Hallie is diving into a crucial topic—why some speech sessions just don't click and what you can do about it! If you've ever planned what seemed like the perfect activity, only to have your students disengaged, frustrated, or just not making progress, this episode is for you. Hallie breaks down the key reasons why lessons might fall flat and gives you strategies to turn things around. From setting the right goals to making learning fun and relevant, you'll walk away with practical tips to transform your sessions and build student motivation. Tune in and get ready to diagnose and fix those tricky speech sessions!Bullet Points to Discuss:Common struggles in speech sessionsThe importance of activity difficultyMaking lessons relevant to student interests and goalsBuilding rapport and student engagementTeaching explicitly vs. just practicingBreaking down annual goals into manageable stepsThe role of confidence and fun in successful sessionsHere's what we learned:Lessons should be at the right difficulty level for student success.Students need to understand why they are in speech therapy.Connecting lessons to student interests increases motivation.Teaching explicitly is more effective than just repetitive practice.Breaking down goals into smaller steps prevents frustration.Your enthusiasm sets the tone for student engagement.A strong rapport builds trust and encourages effort.Learn more about Hallie Sherman and SLP Elevate:  

Hallie talks about how to create a "safe zone" in speech therapy. Create a safe zone not just in your space, but by building confidence through comfort and growth.This week on SLP Coffee Talk, Hallie is tackling how to make your speech therapy space a safe and inviting environment where students feel comfortable, supported, and ready to participate. If you've ever had students walk into your room with crossed arms, eye rolls, or just plain resistance, this episode is for you. Hallie shares simple yet powerful strategies to rebrand speech therapy, build trust, and create a space that fosters engagement and progress. From renaming your speech room to incorporating flexible seating and growth mindset activities, you'll get practical tips to transform your sessions. Tune in and get ready to turn your therapy space into a confidence-boosting and safe zone!Bullet Points to Discuss:The importance of a welcoming therapy spaceRebranding speech therapy for older studentsUsing decor to set the right atmosphereTrauma-informed considerations in therapy spacesBuilding trust through check-insEstablishing predictable routinesCelebrating small wins to boost motivationConnecting therapy to students' real-world interestsImplementing a comfort contractHere's what we learned:Renaming the speech room can make it feel more relevant and engaging.Thoughtful decor choices create a space that feels age-appropriate and inviting.Trauma-informed strategies can help students feel safer in therapy.Quick check-ins help build trust and support students' emotional needs.Predictable routines provide consistency and a sense of security.Celebrating small wins boosts student confidence and motivation.Connecting therapy to real-world interests like pop culture and relevant activities increases engagement.A comfort contract fosters a safe and respectful therapy environment.Involving students in decisions increases buy-in and participation.Learn more about Hallie Sherman and SLP Elevate:  

Hallie discusses using standardized tests as a starting point to create functional and impactful speech and language goals for your students.Grab your coffee and settle in, SLPs! In this episode of SLP Coffee Talk, we're diving into why standardized tests are just the starting point—not the whole solution—for crafting meaningful, functional, and academically relevant goals for your older speech students. We'll talk about avoiding common pitfalls, incorporating informal assessments, and getting real-world insights from teachers. By the end, you'll have practical strategies to take your evaluations to the next level and set your students up for success. Let's make this school year the one where you leave work on time and feel confident in every session!Bullet Points to Discuss: Common mistakes SLPs make with standardized test resultsBalancing standardized tests with informal measuresCollaborating with teachers to target impactful goalsMaking goals measurable, specific, and functionalStandardized tests: One piece of the evaluation puzzleHere's what we learned:Common mistakes SLPs make when using standardized test results Practical tips for balancing standardized testing with informal measuresHow to collaborate with teachers to prioritize the most impactful intervention goals.Making goals measurable, specific, and functional is key to student success.Why standardized tests are just one piece of the evaluation puzzle.Standardized tests are just one piece of the puzzle! Get a clearer picture of your students' needs with powerful tools designed for SLPs:✅ Baseline Tool – Establish a strong starting point: speechtimefun.com/baseline✅ Critical Thinking Probes – Dig deeper into student skills: speechtimefun.com/criticalthinkingprobesBoth are available inside SLP Elevate, giving you the insights you need beyond the subtests to make a real impact.

Luke 17:1-19 - UPDATED - Bullet Points for Disciples - Pastor Dan Plourde

 Luke 17:1-19 - Bullet Points for Disciples - Pastor Dan Plourde

Type 3 & Type 4 at Work: When Efficiency Meets EmotionEver been in a meeting where one person wants just the bullet points while the other wants to share the full backstory first? If so, you might be witnessing a classic Type 3 & Type 4 workplace dynamic! (But definitely not limited to these two types.)In this Coworker Compatibility episode, you'll get a breakdown of:The core motivations & strengths of Type 3 (The Achiever) & Type 4 (The Individualist)Why Type 3 values efficiency & action, while Type 4 thrives on depth & meaningThe friction point of communication styles—quick summaries vs. storytellingPractical tips to work better together without frustrationHave a request for a future episode? Drop a text here!

This week on the Fitness + Technology podcast, host Bryan O'Rourke welcomes back Hans Muench to the show. As the Director of International Development at FIT-C, he leads the council's efforts to grow the fitness industry, improve fitness user experience, and mature the collection of real-time wellness data through the creation of interoperability standards for technology-based fitness devices. With over 35 years of experience in the health and fitness sector, Hans has a deep understanding of the global trends, challenges, and opportunities in this dynamic and evolving industry. Today, Hans joins Bryan to talk about the industry's upcoming events, European fitness trends, and using AI tools for presenting truthful information. One Powerful Quote: 14:36: “Truth is much more difficult to present than fact and information in general because so much of it is junk.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:00: Bryan and Hans talk about upcoming industry events happening. 6:48: Hans shares his observations on European fitness trends. Bryan comments on the top operators marrying technology integration with super talent.  9:00: Hans shares an example on tech integration best serving customers, and Bryan gives his thoughts.  11:33: Bryan inquires with Hans about Google's NotebookLM and other AI tools. 14:25: Bryan and Hans talk about using information networks to discern truth.  Bullet List of Resources: https://hub.healthandfitness.org/hfa-show https://www.fibo.com https://www.europeactive.eu/ehff https://fitchandfameetup.rsvpify.com https://notebooklm.google/ Guest Contact Information: https://www.hans-muench.com/ https://www.linkedin.com/in/hans-muench-653346a/ https://x.com/Lazarusmunich https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network This episode covers the critical role and impact of AI on marketing, the importance of persona marketing, and effective branding strategies. Learn about "watering holes," referring to identifying where potential customers spend their time online and offline, and how to effectively use persona marketing to target specific demographics. Dan stresses the importance of branding and community involvement, asserting that successful shops prioritize building brand recognition and relationships within their local areas. He also warns about trusting AI implicitly, referencing instances of AI being inaccurate. Dan Vance, Shop Dog Marketing.com Show Notes Watch Full Video Episode TST Big Event, March 29th, 2025: https://www.tstseminars.org/ Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. Introduction to the Episode (00:00:00) AI in Marketing (00:01:02) The Importance of Networking (00:02:02) Consumer Behavior and Marketing (00:04:04) Bullet Points vs. Detailed Content (00:05:54) Creating Memorable Customer Experiences (00:06:32) Identifying Customer "Watering Holes" (00:08:29) Privacy Concerns in Marketing (00:09:41) The Rise of Persona Marketing (00:10:55) AI's Impact on Search Results (00:11:59) The Role of AI in Marketing Strategies (00:13:08) Caution with AI Information (00:14:12) Human Element in Marketing (00:17:34) Client Review Analysis (00:18:46) Women's Expectations in Service (00:21:20) Impact of Professional Image (00:22:57) Targeting Ideal Customers (00:25:12) Purposeful Marketing Strategies (00:25:43) The Need for Customer Understanding (00:26:26) AI's Role in Content Creation (00:28:07) Changing Landscape of AI (00:28:29) User Behavior and Decision Making (00:31:11) Branding in the Automotive Industry (00:31:55) Community Involvement for Branding (00:32:57) Conclusion and Call to Action (00:34:38) Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com...

This week on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Ian Mullane to the show. Ian is the Founder & CEO of Keepme, an AI-powered sales and marketing CRM platform for the fitness industry. Launched in April 2019, Keepme has customers globally and assists hundreds of clubs with member acquisition and retention. Today, Ian joins Bryan to discuss AI tech adoption, his business, and operational insights across the industry. One Powerful Quote: 26:43: “Every unique idea only becomes executed because of the team that surrounds you.”  4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:00: Bryan and Ian talk about tech adoption barriers across the industry. 8:21: Ian highlights key misunderstandings about AI.  15:52: Bryan inquires about Keepme's integration with their customers.  18:18: Bryan asks Ian about Keepme's unique value proposition.  21:54: Ian further talks about Keepme's interface and communication for potential prospects.  26:26: Ian shares his pearls of wisdom to the listeners. Bullet List of Resources: https://www.keepme.ai/ Guest Contact Information: https://www.linkedin.com/in/ianmullane/ https://x.com/ianmullane https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

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Hallie chats with Tara Rhoehl about teletherapy and keeping students engaged.In this episode of SLP Coffee Talk, Hallie chats with Tara Rhoehl, an SLP and telepractice expert with over 14 years of experience working with international clients. Tara shares her journey from practicing teletherapy long before it became mainstream, specializing in executive functioning and social cognition. She dives into creative ways to keep students engaged online, from virtual game tables to mentoring programs, and offers practical tips for making teletherapy effective and stress-free. Whether you're new to telepractice or looking to level up your sessions, this episode is packed with insights, tech tips, and plenty of fun!Bullet Points to Discuss: Tara's Journey into TelepracticeEvolution of Teletherapy TechnologyCreative Online Strategies for EngagementExecutive Functioning in TherapyOvercoming Telepractice ChallengesFuture Trends in TeletherapyHere's what we learned: Telepractice is adaptable—many in-person strategies work online.Student interests boost engagement and rapport.Tech advancements make teletherapy easier, but flexibility is key.Simple tools like games and incentives increase motivation.Executive functioning skills are essential for success.The future of teletherapy includes AI and virtual presence.Learn more about Tara Roehl: Website: https://www.speechykeenslp.com/ Instagram: https://www.instagram.com/speechykeenslp/ X: https://x.com/SpeechyKeenSLP LinkedIn: https://www.linkedin.com/in/tara-roehl-71ba2541/ Learn more about Hallie Sherman and SLP Elevate:  

This week on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Doug Miller to the show. With extensive experience as an industry advisor, including his role with IHRSA's European Council, Doug brings valuable insights into the evolving fitness landscape. As the owner of Virtual Road Show, an innovative app providing transformational education to fitness professionals worldwide, he shares his perspective on industry trends and the future of fitness. Today, Doug joins Bryan to discuss his business, industry developments, and the impact of technology on fitness education. One Powerful Quote: 27:38: "I think we run a chance of relying a little bit too much on everything artificial, and we lose the humanity of being a club.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:20: Bryan opens the show by asking Doug about the early days of IHRSA and the European fitness industry. 18:12: Bryan and Doug discuss the competition in the European fitness market. 24:47: Doug shares his perspectives on how technology has changed in the European fitness market.  29:39: Doug talks about his business, Virtual Road Show. 39:18: Doug imparts his final pearls of wisdom to the listeners.  Bullet List of Resources: https://www.salesmakers.com/ https://www.healthandfitness.org Guest Contact Information: https://www.linkedin.com/in/salesmakers/ https://x.com/salesmakers https://www.facebook.com/salesmakers https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

B and B discuss the "de blacking" of NBC, Tiger Woods stands by Trump for a Black History Month event

Hallie chats with Amy Peterson about note-taking interventions with older students.In this episode of SLP Coffee Talk, Hallie sits down with Dr. Amy Peterson, an SLP, researcher, and advocate for adolescent language intervention. With a master's degree from the University of Wyoming and a doctorate from Utah State University, Amy has extensive experience working in schools and now leads the ALIAS Lab at the University of Wyoming, focusing on adolescent language, interventions, and implementation science. She shares insights on Sketch and Speak—a powerful note-taking and oral practice strategy designed to help older students grasp and retain information. From tackling expository language challenges to supporting SLPs in implementing evidence-based interventions, this conversation is filled with practical strategies and research-backed insights to boost your confidence when working with older students.Bullet Points to Discuss: The Challenge of Note-TakingSketch and Speak StrategyImplementation in Therapy & ClassroomsThe Power of Group LearningCurrent Research & Future DirectionsHere's what we learned: Many older students lack explicit instruction in note-taking, making comprehension difficult.Sketch and Speak helps students retain and express information through visual and oral strategies.Removing the pressure of writing improves engagement and reduces frustration.Group learning environments can enhance language skills through peer modeling.Research on adolescent language intervention is evolving, with a growing need for more SLP-focused resources.Learn more about Amy Peterson: Website: https://www.uwyo.edu/comdis/faculty-staff/peterson.htmlEmail: apeterso@uwyo.eduLearn more about Hallie Sherman and SLP Elevate:  

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