Podcasts about before it happened

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Best podcasts about before it happened

Latest podcast episodes about before it happened

Real People, Real Business
Donna Loughlin - Embracing Your Sliding Door Moment

Real People, Real Business

Play Episode Listen Later May 24, 2023 43:17 Transcription Available


If you are a believer in the old adage when one door closes, another one opens, this is the conversation for you! Donna Loughlin is the founder of LMG PR, a strategic public relations firm that helps futurists and innovators move their businesses forward by bringing their unique stories to life. In this episode, you'll hear how getting laid off from a successful corporate career during a recession opened a door of opportunity for Donna that ultimately put her on the entrepreneurial path that launched her public relations agency.Donna recounts starting her career in journalism reporting business, economics, and technology news at large media organizations, moving from news reporting to public relations, and the life-changing reality check she experienced after being laid off from her executive job during a recession. Donna describes figuring out her next move after being laid off, following the signs that guided her toward her “sliding door moment” launching her PR agency, hiring her first team members from the talent-rich pool of stay-at-home moms, and balancing her business with being a mom. Donna shares how she grew her agency and differentiated it in the market, her process for creating the “narrative story engine”  for her clients, and the 3 common threads she sees among the innovators and disruptors she's worked with. Finally, Donna reveals how her definition of growth has changed over the years, why it's important to be selective as a business owner, and the big misconception people have about being a business owner that doesn't match up with reality. Skip to Topic:1:13 - Working as a news reporter for big media companies4:30 - Making the shift from news reporter to public relations5:44 - Getting laid off to landing $50K in new projects in 1 day10:19 - Discovering an untapped talent resource in stay-at-home moms12:36 - Becoming known for a niche, differentiation in the market, and global expansion16:00 - Working with innovative clients in emerging markets18:17 - Creating a “narrative story engine” for innovators23:57 - 3 Common threads in the stories of innovators30:39 - How Donna approaches growth in her agency33:55 - Being selective about opportunities as a business ownerFind Donna at:Website: https://www.lmgpr.com/LinkedIn: https://www.linkedin.com/in/donnal2/Twitter: https://twitter.com/dlmichaelsInstagram: https://www.instagram.com/beforeithappenedshow/Donna's podcast Before It Happened: https://beforeithappened.com Visit Stephanie at: https://stephaniehayes.biz/Follow me on Instagram | Facebook | LinkedIn | TwitterSupport the show

Media Offline
Creating and Launching Brands with Donna Loughlin

Media Offline

Play Episode Listen Later Apr 3, 2023 47:51


This week, we're joined by Donna Loughlin, founder of LMG PR, a public relations agency that, since its founding in 2002, has helped launch over 500 innovative companies. Donna is also the host of Before It Happened, a podcast about the experiences that inspired innovators in different industries.

brands launching loughlin before it happened donna loughlin
Making Media Now
Donna Loughlin on Public Relations, Silicon Valley, and the Power of Acorns

Making Media Now

Play Episode Listen Later Mar 21, 2023 43:26


Joining host Michael Azevedo on this episode of Making Media Now is Donna Loughlin. Donna is  the Founder of the public relations firm, LMGPR, and is known for her work with futurists and innovators. She has launched more than 500 companies taking them from stealth to market leaders since forming her agency in 2002.   She is also the host of "Before It Happened," a leading narrative podcast featuring visionaries and the moments, events, and realizations that inspired them to change our lives for the better. Donna and I talk about her roots in journalism and how knowing how to research thoroughly and ask questions intelligently played a huge role in creating a successful PR firm, we also discussed the difference between PR and advertising and what draws her to tell the stories of what she calls "acorns." Making Media Now is sponsored by Filmmakers Collaborative, a non-profit organization dedicated to supporting media makers from across the creative spectrum. From providing fiscal sponsorship to presenting an array of informative and educational programs, Filmmakers Collaborative supports creatives at every step in their journey.   About the host: www.writevoicecreative.com and https://www.linkedin.com/in/michael-azevedo/ Sound Engineer: A.J. Kierstead 

The Common Creative
S6E74: Episode 74: Donna Loughlin - The Creativity Before it Happened

The Common Creative

Play Episode Listen Later Mar 20, 2023 36:23


If you've ever considered launching your own business, this is the show for you. Donna Loughlin has helped over 500 businesses come to market and is full of insights for budding entrepreneurs.  Donna Loughlin is the Founder of LMGPR and known for her work with futurists and innovators. She has launched more than 500 companies taking them from stealth to market leaders since forming her agency in 2002.  She is also the host of “Before It Happened”, a leading narrative podcast featuring visionaries and the moments, events, and realisations that inspired them to change our lives for the better.  Donna excels in the realm of storytelling, and uses those skills to propel new companies into the mainstream.  LINKS: Donna Loughlin - Special Guest  LinkedIn - https://www.linkedin.com/in/donnal2/ Instagram - https://www.instagram.com/beforeithappenedshow/ Website - https://www.lmgpr.com Podcast - https://www.beforeithappened.com/ Paul Fairweather - Co-host https://www.paulfairweather.com Chris Meredith - Co-host https://www.chrismeredith.com.au The Common Creatives https://www.twocommoncreatives.com/podcastSee omnystudio.com/listener for privacy information.

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Before IT Happened
A Robot, a Mission to Jupiter, and the Super Soaker with Former NASA Scientist Dr. Lonnie Johnson

Before IT Happened

Play Episode Listen Later Dec 8, 2022 40:30


Dr. Lonnie Johnson is a literal rocket scientist who also happens to be the mastermind behind the legendary Super Soaker water gun. He's also racked up over 250 patents and landed a spot in the National Toy Hall of Fame. Inventor, aerospace engineer, and entrepreneur, Dr. Johnson joins this week's episode of Before IT Happened to talk about growing up during the civil rights movement, helping build stealth bombers and rockets for NASA, and making the the idea for the Super Soaker a reality.Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life. JUMP STRAIGHT INTO:(03:10) - Growing up in Alabama during the civil rights movement - “I was obviously very in tune to what was going on in the environment because during that time segregation was legal and discrimination was legal, and so there were certain things that I knew I couldn't do.”(08:17) - Developing a passion for mechanical and nuclear engineering - “The Junior Engineer Technical Society sponsored a competition at the University of Alabama. Linox won 1st place in 1968 and we were the only black kids represented. That was a huge, huge moral victory for me personally.”(16:29) - Working on the Stealth Bomber and NASA's Galileo mission - “It was just fascinating as hell. Going to the cockpit, it reminded me of being on the USS Enterprise Star Trek.”(22:36) - The error that changed everything - “I was working on a heat pump that would use water instead of freon. So I made some nozzles and I had these small nozzles hooked up to the bathroom sink, and I shot this stream of water across the bathroom, and I thought, ‘Geez, a high-performance water gun would be a lot of fun.'”(26:16) - Becoming the ‘King of Toy Guns' - “Nerf dart guns were already on the market, but I started designing guns that were much better than what Hasbro had.” (32:42) - Inspiring the next generation of inventors - “Get involved in technology and engineering and enjoy it before it becomes something that you're afraid of.”EPISODE RESOURCES: Learn more about Dr. Lonnie Johnson and follow him on TwitterWatch CBS Sunday Morning's Mo Rocca interview Dr. Lonnie JohnsonWatch Dr. Lonnie Johnson's TEDx Talk: Revolutionary designs for energy alternativesRead Popular Mechanics: Super Soaker Inventor Aims to Cut Solar Costs in HalfLearn more about the all-solid-state batteries Dr. Johnson is developing at Johnson Energy StorageLearn more about the Thermo-Electrochemical Converter that Dr. Johnson is developing at JTEC EnergyThank you for listening! Follow Before IT Happened on

Before IT Happened
Tackling Identity Theft through Decentralization with Locke Brown

Before IT Happened

Play Episode Listen Later Dec 1, 2022 42:02


Millions of people have been affected by data breaches and leaks in recent years. But what if there was a better way to keep our digital identities secure? In this week's episode of Before IT Happened, Locke Brown talks about how his company NuID is working to both simplify and strengthen online security by rethinking the traditional password-based approach to authentication in favor of a decentralized, user-controlled solution. Before any world-changing innovation, there was a moment, an event, or a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life. JUMP STRAIGHT INTO:(03:40) - Growing up in the 90s and early 2000s - “We had a family computer in the kitchen and the internet was kind of the wild west. People couldn't imagine putting credit card information online, and now we literally go online and ask a stranger to come to pick us up and get in their car.”(07:55) - Getting started in Silicon Valley - “I actually went straight to Silicon Valley from Mongolia to start my internship at Google.”(14:18) - Meeting his NuID cofounder - “Lord knows what conversations we got into, but you know, all sorts of tech. And he was in the distributed systems and the guy's mind, you know, was so sharp and we just hit it off on all sorts of fun little tangential thoughts and things.”(19:32) - How easily passwords and login info can be compromised - “Some admin that has a responsibility and is in control of securing some database of user login data, they get compromised somewhere along the line, whether that's social hacking or maybe they use the same password that they use on their, say, LinkedIn account, right?” (27:42) - How NuID is using blockchain technology - “We're going to eliminate the need for you to ever see, store and therefore be liable in having to secure any user login data. That database of login information that we've talked about, that's gone. There's none of that. You never actually have to touch this stuff.”(35:49) - The future of cybersecurity and what's next for NuID and Locke - “NuID could disappear and our protocol and the credentials that are registered through it for users would persist because they are stored outside of us.”EPISODE RESOURCES:Connect with Locke Brown on LinkedIn Follow NuID on TwitterLearn more about NuID and their utility tokenRead NuID's White PaperThank you for listening! Follow Before IT Happened on Instagram and Twitter, and don't forget to subscribe, rate and share the show wherever you listen to podcasts! Before IT Happened is produced by Donna Loughlin and

The Call with Nancy Sabato
Films For The Lord with Andrew Jacob Brown, Actor and Film Maker

The Call with Nancy Sabato

Play Episode Listen Later Nov 18, 2022 14:12


Andrew Jacob Brown, Actor Film Maker, joins The Call and talks about His recently released award-winning film, “Before It Happened”. In this interview, Andrew talks about his films, how he came to Christ and how we need to support the film industry. #films #christianfilms #jesus #filmsforthelord #andrewjabobbrown #thecallwithnancysabato #actor #filmmaker -Visit us on Liftable TV, AIM Christian TV, CTF-TV, WACTVN, and YouTube-https://youtu.be/P6nWqBu8QnI For more information about the ministry go to: The Call with Nancy Sabato --- Send in a voice message: https://anchor.fm/nancy-sabato/message

Before IT Happened
Unlocking the Metaverse with Vlad Panchenko

Before IT Happened

Play Episode Listen Later Nov 17, 2022 39:20


Vlad Panchenko, a lifelong gamer and technologist, is on course to one day build a massive metaverse community and exchange by connecting video gamers on mega gaming platforms. Vlad started his career in Ukraine at the age of 16, where he was paid by the kilobyte to translate pirated video games from English into Russian and Ukrainian. Byte by byte, Panchenko gained the experience that would lead him to create powerful gaming platforms. In this episode, Vlad talks about his latest creation, DMarket, a giant social gaming marketplace where all manner of virtual goods are traded. Join us as we take a step into the brave new world of the future where virtual worlds are a reality.Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life. JUMP STRAIGHT INTO:(02:44) - Translating pirated video games after school in Ukraine - “They needed somebody to translate from English to Ukrainian and Russian and that was me, and that was my first job.”(07:35) - How Vlad's entrepreneurial journey began - “I knew from the very beginning that I'm pretty much ambitious and that I'm going to build, one-by-one, bigger and bigger companies.”(16:35) - Gamers and unlocking the real metaverse - “I am a hundred percent sure that the people and the community who will actually unlock the real metaverse will be the video game developers.” (23:17) - DMarket and the technology behind it - “The marketplace that we provide, it's the best in the world. It's like the blood of all the Web 3.0 and Metaverse, but still, it couldn't fly without the creativity. So the game and the creative part comes first.”(28:53) - Vlad's advice to future game developers - “Keep in mind this is the technology. First comes the story, then the narrative and then the actual entertainment.”(34:22) - What we can learn from the gaming community and how the invasion of Ukraine affected him - “On February 24th, I was at a conference in Las Vegas, and I couldn't believe that it happened. Because in my humble opinion, this is such a stupid thing to do in 2022. You build Web 3.0, you build AI, you build like ‘The Calling of Mars', you can do so many things, and you still come back to doing something people have been doing hundred years ago. Why? It makes no sense for me.”EPISODE RESOURCES: Connect with Vlad Panchenko on LinkedIn and InstagramLearn more about DMarketWatch CNN's Tech CEO raises millions in crypto and evacuates employees from UkraineRead USA Today's: 'Hits on many facets of our activities': How the tech industry is impacted by the war in UkraineRead Axios's: Tech CEO flies workers out of Ukraine as fear of invasion loomsThank you for listening! Follow

FUTRtech Podcast
A Genuine Moment with Master Story Teller Donna Loughlin - #102

FUTRtech Podcast

Play Episode Listen Later Nov 14, 2022 46:57 Transcription Available


Story telling is an incredibly important skill, but for a startup company, story telling is essential. Not only do you need to convey the value of what you are bringing to market, you have to tell the story of where it is all going and what it could be. Finding those genuine moments can be difficult, but so rewarding. Today we are going to be talking with an expert story teller.Today we have with us, Donna Loughlin, founder of the LMGPR Public Relations firm, and the host of the amazing Before It Happened podcast, where she tells the origin stories of visionary leaders. Donna grew up in a newspaper family and got exposure to the craft of journalism from a young age. She later shifted her focus to working in technology, and helped those company find their unique voice. Now she does it for many companies through her PR firm. She also gets to regularly share those stories through her podcast.So let's welcome Donna and hear about her journey, how important story telling is to a business and what she has learned from talking to so many visionaries.Welcome DonnaClick Here to Subscribe: https://www.youtube.com/c/FUTRtech?sub_confirmation=1FUTR.tv focuses on startups, innovation, culture and the business of emerging tech with weekly podcasts featuring Chris Brandt and Sandesh Patel talking with Industry leaders and deep thinkers.Occasionally we share links to products we use. As an Amazon Associate we earn from qualifying purchases on Amazon.

Before IT Happened
Sustainable Businesses on Two Wheels with Feras Bashnak

Before IT Happened

Play Episode Listen Later Nov 10, 2022 39:30


Feras Bashnak is a serial entrepreneur who knows first-hand the high cost of opening a business. Want to launch a brick-and-mortar restaurant? Half a million. How about a food truck? $100,000. Either way, you're sinking a lot of cash into a huge commitment that you have yet to prototype ­– risks few young entrepreneurs are willing to take. In this week's episode of Before IT Happened, Feras talks about the “aha” moment that led him to founding Ferla Bikes, an e-bike-powered food and retail bicycle and push cart manufacturing company. Listen now to hear more about Feras's journey. Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life. JUMP STRAIGHT INTO:(02:51) - Growing up in an immigrant household - “My dad used to tell me, ‘You can't expect to get what you want, you have to build it.' And I think it just came to me naturally, seeing him building his life and our family from the ground up with zero connections.” (13:09) - A passion for entrepreneurship - “I knew I'd have to build my own dream, and during staying in the United States that would lead me to seeing so much potential you have here. Everything is possible.” (15:09) - Building buy-in for Ferla Bikes - “When it comes to our idea, it was crazy in a way to start something like this. People didn't believe in us at the beginning. They we like, ‘What is this? I should buy a food truck, or I should buy a concession trailer? Like how do I pedal this?' And it was really hard to prove the concept.” (21:55) - Responding to customer feedback - “Our customers became our engineers. We always listened to them and we always produced and developed what they're looking for.”(28:30) - New opportunities during the pandemic - “Fortunately, we helped many businesses to save their name. They shut down the restaurant, but they had always an opportunity to come to us and just do a slightly different way of serving their product.”(30:14) - Building a more inclusive, conscious, and greener society - “I believe we have power and responsibility to make society more inclusive for everyone. And what I mean by that, our main mission for the cargo bikes, it's helped different able communities dramatically.”EPISODE RESOURCES: Connect with Feras on Instagram and LinkedIn.Learn more about Ferla BikesRead Chicago Tribune's Sweet Mary's offers ice cream on the go from a bicycleThank you for listening! Follow Before IT Happened on Instagram and Twitter, and don't forget to subscribe, rate and share the show wherever you listen to podcasts! Before IT

Before IT Happened
Farm to Table, Silicon Valley-style with Maurice Carrubba

Before IT Happened

Play Episode Listen Later Nov 3, 2022 38:04


Maurice Carrubba—also known as the Warren Buffett of restaurateurs—has a knack for finding classic restaurants with great bones and transforming them into go-to dining experiences. Born and raised in Sicily, Maurice moved to Silicon Valley in 1989 where he now runs a restaurant group and a catering company and employs over 150 people. Maurice also runs a nearby farm that sustains two of his restaurants, and he is working to reduce his carbon footprint and foster a culture of respecting and taking care of the earth to younger generations. Tune in to hear all about how Maurice is revolutionizing the food industry.  Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (03:17) - From Sicily to Silicon Valley - “My father, who was an artist with masonry and stonework, they seeked him out, found him all the way in Sicily, flew him out. He looked at the job, he says, ‘Yeah, I can do this.' They were like, ‘Well, 12 other people have told us you you couldn't do it. Are you sure you can do it?'” (09:26) - Opening the first family-run restaurant - “My father said, ‘Look, how about we put a little coffee shop here? Would you mind? You know, I'd love to do that. I want to do something with my kids.' He knew I loved food at a very young age and I said, ‘Dad, I'd love the opportunity.'” (11:30) - Dishes that define family and taste like tradition - “We love to eat. There's so many different dishes, but I guess it depends on the time of year.” (15:45) - The Warren Buffett of restaurants - “I purchased some companies that were very good companies, but unfortunately had challenges and operations issues. I was able to take those companies and take those customers and build those companies back up from there.” (18:31) - The GrandView and growing the restaurant group - “When we purchased the property, we knew it was going to be a huge undertaking. There was a lot of work that needed to be done structurally.” (28:07) - Grandview Farms and the philosophy behind it - “We don't use any pesticides. We dry farm when we can. The property is all on solar. We compost our scraps from our restaurants.” EPISODE RESOURCES:  Connect with Maurice on https://www.linkedin.com/in/maurice-carrubba-75bbaa1b?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3B5RUoBE41SyqCCY4xygK5Qg%3D%3D (Linkedin) and https://twitter.com/justcatering?s=20&t=yLv_UYOjmr5BlYotxq1enw (Twitter) Learn more about http://www.grandviewfarmssj.com/ (Grandview Farms) Visit Maurice's restaurants and venues https://www.cafferiace.com/about (Caffe Riace), https://www.grandviewsanjose.com/ (The GrandView),  https://www.laforetrestaurant.com/ (La Foret), https://www.osteriatoscanapaloalto.com/ (Osteria Toscana Palo Alto) and https://sanbenitohouse.com/ (San Benito House) Thank you for listening! Follow https://www.beforeithappened.com/ (Before IT Happened) on https://www.instagram.com/beforeithappenedshow/ (Instagram) and https://twitter.com/TheBIHShow (Twitter), and don't forget to subscribe, rate and share the show wherever you listen to podcasts!  Before IT Happened is produced by https://www.linkedin.com/in/donnal2/ (Donna Loughlin) and https://www.studiopodsf.com/ (StudioPod Media) with additional editing and sound design by https://nodalab.com/ (nodalab). All episodes are written and developed by Susanna Camp. The Show Coordinator is Nicole Genova and the Executive Producer is Katie Sunku Wood.

Before IT Happened
Tuning into the Secret Life of Plants with Joe Patitucci

Before IT Happened

Play Episode Listen Later Oct 27, 2022 41:44


Modern life can be isolating. We're wrapped up in our social media feeds, rushing to log into the next Zoom meeting, hurtling down the road in our metal capsules, or holed up in our houses. Being cut off from the natural world often leaves us feeling disconnected from ourselves and others. Enter this week's guest on Before IT Happened, Joe Patitucci, who's spent the last decade developing devices that connect us to nature by converting the biorhythms of plants into real-time music, or what he calls, “a sonic window into the secret life of plants.” Tune in now to hear how it all came together for Joe, from growing up in a family of piano teachers and electrical engineers to starting a music label and ultimately creating plant music for audiences all over the world. Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (01:57) - Joe on growing up outside of NYC - “I had this really cool interaction between living in nature and then being kind of in the cultural mecca of New York and the East Village and music and jazz and all these things.” (11:14) - TEDx Philly - “I was invited to be music director for TEDx Philly. That actually was a huge watershed moment for me because that was the first time I worked with a really big team on something that was a passion project.” (13:21) - Data Garden and Joe's next set of milestones - “Records were starting to become cool again and everybody would always ask me like, ‘You should release a record.' And I would just think, ‘I don't feel like producing a piece of material plastic that could outlive me on this planet.'” (19:34) - From Data Garden to PlantWave - “What if we took the sensory input of a plant and used the wave form of a plant and actually translated that into pitch and then had that play instruments.” (27:53) - Turning plant biorhythms into music - “We're measuring how much connection there is between two points in the plant. That connection between those two points is varying over time based on the plant moving water around through its system as it is photosynthesizing.” (32:56) - The benefits of plant music - “What PlantWave does is it really helps to connect people more to a moment and helps people be more present. And that's associated in a lot of studies with things like stress reduction, just like better relating with people.” EPISODE RESOURCES:  Learn more about https://www.plantwave.com/ (PlantWave) and follow on https://www.instagram.com/plantwave/ (Instagram) Listen to a live stream of plant music at http://plants.fm (Plants.fm) Learn more about http://www.joepatitucci.net/ (Joe Patitucci) and follow him on https://www.instagram.com/natureofnow/ (Instagram), https://twitter.com/NatureOfNow?s=20&t=oIKnGBx_05dTN_h8pakxvA (Twitter) and https://open.spotify.com/artist/3vManxn7MKYk0zJKWgMy48?si=mfV2h14YSua2K_XQ04_9mQ (Spotify) Watch tutorials and more on how PlantWave works on their https://www.youtube.com/c/PlantWave (YouTube channel) Listen to https://open.spotify.com/album/14B4YTb4YhcrG4o654XwTo (plant music from Data Garden's 2012 exhibition at the Philadelphia Museum of Art) Watch a related Ted Talk by Greg Gage: https://www.youtube.com/watch?v=pvBlSFVmoaw (Electrical experiments with plants that count and communicate) Listen to Before IT Happened's: https://www.beforeithappened.com/podcast-episodes/solving-the-cheese-problem-with-change-foods-david-bucca-episode-42 (Solving the Cheese Problem with Change Foods' David Bucca) Thank you for listening! Follow https://www.beforeithappened.com/ (Before IT Happened) on...

Before IT Happened
Skating into the Future of Design with Tark Abed

Before IT Happened

Play Episode Listen Later Oct 20, 2022 38:55


Silicon Valley is home to some of the world's most innovative products and companies. Mighty among them are the design firms that help build and shape those products. In this episode of Before IT Happened, Tark Abed, founder and CEO of the product design consultancy Mighty Studios, talks to host Donna Loughlin about how he became an industrial designer, what his first years in the industry were like just down the street from Stanford's Institute of Design a.k.a. the d.school in Palo Alto, and how he eventually founded his own design studio. Tune in to hear all about Tark's career building cutting-edge products and to hear what role Tark says design has to play in our future.   Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (02:33) -Tark Abed, a kid with limitless vision - “We started visualizing and conceiving things like spaceships and lots of sci-fi stuff. And as we got exposed to more and more of those movies, that became sort of a passion of ours.” (04:51) - Skating his way through life - “Skateboarding, failing, getting back up again, doing it differently, learning and moving forward, it's sort of a metaphor for life, but it's also a pretty powerful metaphor for the design process.” (07:45) - Turning his passion into a career in industrial design - “Fundamentally there was formality behind what I had been doing my entire life. There was a discipline there and there was a process too, which was also fascinating.” (18:14) - Deciding which design projects to develop - “The kind of work we do echoes what's happening in Silicon Valley, right? So, in the early years, it was sort of IoT smart devices. Then it was sort of wearable technology devices, wrist-worn, rings. Robotics, now, is trending. Drones were trending for a little while.” (22:02) - Connecting people remotely pre-Zoom - “We worked with these amazing acoustics engineers, video engineers. We even worked with a Hollywood movie director on the best type of lighting to create in this environment.” (24:49) - Designing to solve - “If we're designing a technology that is wearable for seniors, we'll go to assisted living facilities or people that are aging in place and learn about their habits and behaviors and their pain points and so forth. It's only after you do that, and you compile that data that you start to see patterns emerge, and that's a really exciting part of the process.” (31:07) The future of industrial design - “What I'm interested to see unfold over the next few years is like—as technologies get more miniaturized, more dense—where they end up, right? Are we going to have smart clothing? Now we have smart jewelry and smart watches, but what else could that be? And what are the consumer behaviors that are responding to that. And what are the needs?” EPISODE RESOURCES:  Connect with Tark Abed on https://www.linkedin.com/in/tark-abed-0a76a21/ (Linkedin) Learn more about https://mighty-studios.com/ (Mighty Studios) and follow them on https://www.instagram.com/_mightystudios/ (Instagram) Read Content Magazine's https://issuu.com/content-magazine/docs/device_11.2_fulldigital/s/10202783 (profile on Mighty Studios) Thank you for listening! Follow https://www.beforeithappened.com/ (Before IT Happened) on https://www.instagram.com/beforeithappenedshow/ (Instagram) and https://twitter.com/TheBIHShow (Twitter), and don't forget to subscribe, rate and share the show wherever you listen to podcasts!  Before IT Happened is produced by https://www.linkedin.com/in/donnal2/ (Donna Loughlin) and https://www.studiopodsf.com/ (StudioPod Media)...

Over Coffee® | Stories and Resources from the Intersection of Art and Science | Exploring How to Make STEAM Work For You

(Photograph courtesy of Harry Who, and used with permission of Loughlin Michaels Group.) Storytelling is at the heart of Donna Loughlin's profession. As Founder and President of San Jose-based public relations agency LMGPR, Donna works with visionaries on a daily basis. Her award-winning PR firm specializes in publicizing creators of disruptive technology--both for consumers and business-to-business. And for Donna, it all starts with the "why" of their creations. With a background in journalism and expertise in both aviation and high-performance racing, Donna explores the "why" aspects of innovation. Insatiably curious about the world around her, she enjoys investigating the reasons behind cutting-edge technology--and sharing these stories, both through LMGPR and on her podcast, Before It Happened. Donna talked about her background, offered a look at some of the innovations she's found most interesting and shared her thoughts on keeping humanity at the heart of technology. On this edition of Over Coffee® we cover: The experiences that sparked Donna's interest in science and technology; One of the coolest things she got to make, and what happened next!; How her storytelling talents grew from there; Why her creative journey included high-performance racecar driving!: How a risk--and a skill she didn't initially want!--led to a career opportunity; The "happy accident" which led to the start of her business; Donna's perspective on educational technology; How she worked with her two children (one arts-oriented and one a scientist) to interest each in both areas; A closer look at her podcast, Before It Happened; Some of the robots she finds most interesting: Her thoughts on teaching kids to discover wonder in the world around them; Some of the most interesting emerging technology she's seeing; A look at job skills for the future and how they relate to emerging tech.; Donna's favorite story about adopting new technology.

president pr storytelling discovery curiosity san jose photograph before it happened over coffee donna loughlin
Before IT Happened
Automating Farm Operations, from Tesla's Gigafactory to the Field with Mark Schwager

Before IT Happened

Play Episode Listen Later Sep 22, 2022 35:30


Carbon-heavy agriculture is responsible for 11% of greenhouse gases worldwide. That's where Mark Schwager and his team at Monarch Tractor roll in, with the world's first electric, autonomous smart tractor. Monarch sees its tractor as the future of sustainable agriculture, allowing growers to apply precision farming while cutting their diesel costs to virtually zero. Co-Founder and President of Monarch Tractor, Mark Schawager talks with host Donna Loughlin about the need for more automation and EV in agriculture in this week's episode. Schwager has an impressive engineering and factory line pedigree. He previously served as head of the Tesla Gigafactory, leading the project from concept to construction. Now he's applying his deep engineering and production background to the farm. Join us as we explore the future of cleaner and more efficient farming! Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (03:27) - From performing arts to business and technology - “I think life is an evolution, and I think that was my passion at that time and by the time I started learning things like high school calculus and physics, I kind of started gravitating more towards it, even though I went to a special high school for performing arts.” (05:25) - Mark's calling to the EV sector - “While I was here on the West Coast, I was staying with a friend's parents and they handed me a newspaper clipping about a tiny little company trying to make electric cars called Tesla, and I was like, ‘Okay, that's for me.'” (09:42) - Building Tesla's Gigafactory - “So basically, Elon said let's ramp it up as fast as possible, and so all of the areas of the supply chain were basically able to accommodate a doubling of production, but not battery cells. And so that essentially was the inception of getting cell manufacturing under Tesla's control.”    (16:55) - Mark's light bulb moment - “Having worked around automated processes basically for my entire career in manufacturing, looking back even further than that, I mean, factories have been getting automated since the 80s, but none of that was really there in the farming space.”   (23:10) - Mark's philosophy at Monarch Tractor - “We don't see ourselves as an electric, autonomous tractor company. We see ourselves as folks who are automating farm operations. And from that standpoint, we're actually very focused on the quality of the operations and our ability to serve the farmers' needs much more than the vehicle.” (27:18) - The Foxconn and Monarch Tractor partnership - “We believe that we can drive our competitive advantage from working with Foxconn and industrializing our vehicles with them. We can't do it on our own, but the pooled resources across that factory give us the chance to do that.” (29:00) - The continued need to scale farming up - “​​There's going to be like 10 billion people by the middle of the century on the planet. How are we going to feed them? The only way is by making our farmland more productive.” EPISODE RESOURCES:  Connect with https://www.linkedin.com/in/markwschwager (Mark Schwager) on LinkedIn Learn more about https://www.monarchtractor.com (Monarch Tractor) Read Forbes' https://www.forbes.com/sites/edgarsten/2021/09/20/driverless-battery-electric-tractors-coming-via-company-led-by-tesla-vet/?sh=5c326a7e2526 (Driverless Battery Electric Tractors Coming Via Company Led By Tesla Vet) Watch Energi Media's interview with Mark: https://www.youtube.com/watch?v=VhiYRqe26O8 (Electric tractor (driver optional) set to revolutionize farming) Read The Business Journal's...

Before IT Happened
Powering the Future of EV Transportation with Alan Dowdell

Before IT Happened

Play Episode Listen Later Sep 15, 2022 34:00


There's never been a better time to get on the electric bandwagon, or should we say highway? Alan Dowdell, CEO of REVO Powertrains, joins our host Donna Loughlin on this episode of Before IT Happened to talk about the $400 billion global environmental problem he and his company are working to tackle, converting existing, gas-powered trucks and buses to electric. Alan and his team are meeting this enormous challenge head-on with an integrated platform that retrofits large vehicles with electric systems. Join us and discover how a powertrain kit could be the key to taking our vehicles into the future. Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (02:09) - Alan Dowdell, the engineer who left Louisiana to experience the world - “One of the things is raising your hand to go places and do things that are hard, and if they might be interesting, even better! So that sort of led me to the idea of joining the military out of university and joining the submarine force.” (06:29) - What turned Alan on to EV - “The MIT group here in the Bay Area was holding lectures, and I saw my first presentation around connected and autonomous and electric vehicles, and I said, ‘Hey! That's interesting. That's going to be something.' This was around 2016 and I started looking at Tesla and looking at some of the other startups in the area.   (10:42) - On REVO Powertrains - “REVO is all about building zero-emission, fully-battery electric kits, powertrain kits, that can go into existing vehicles to repower them from dirty vehicles and upscale them, recycle them, to fully-battery electric.” (11:28) - Why it's important to convert gas-powered trucks to EVs - “They represent about 4% of the vehicles on the road, but they burn about 25% of our fuel, mostly diesel, which makes up about 25% of emissions." (15:52) -An added benefit of converting to electric - “Depending on where you live and what you're paying for kilowatt hours, you can cut your fuel costs down to a quarter of what you're paying, or a third of what you're paying.” (19:09) - On California and other states pushing for electric conversion - “They are going to find a lot of advocates being very active in the cities and they need a budget. They need support, and they need city councils and state legislation to help with some of the incentives and advantages that they can give to the fleets to electrify faster.” (23:19) - One REVO powertrain kit to fit them all - “There are the six-liter engines, eight-liter engines, nine-liter engines. And that's there to create the torque. One of the great things about our powertrain kit is it applies the same kit to six, seven and eight.” (26:52) The relationship between electric and autonomous vehicles - "It would be ridiculous to have an autonomous vehicle pull up to a gas pump and have a person put gas or diesel in it. So I think they coexist together.” (31:08) Thinking differently about electric charging - “Almost all of the trips that you make on a daily basis are way under the range of the vehicle, so, I think the mental block is part of the big problem, not necessarily the physics of the problem.” EPISODE RESOURCES:  Connect with Alan Dowdell on http://linkedin.com/in/alan-dowdell (LinkedIn)  Learn more about https://www.revopowertrains.com/ (REVO Powertrains) See the numbers in Mordor Intellegence's https://www.mordorintelligence.com/industry-reports/electric-vehicle-range-extender-market (report on the electric vehicles market) Read:...

Before IT Happened
Paving the Way for Women in Motorcycling with Amber Spencer

Before IT Happened

Play Episode Listen Later Sep 8, 2022 29:55


The motorcycle industry is constantly evolving and Amber Spencer, a triple threat as Vice President of Worldwide Marketing at Damon Motorcycles, as well as a racer and bodybuilder, is now playing an active role in that transformation. As a minority in the motorcycle industry (women make up only 20% of the rider demographic, and women racers are nearly non-existent), Spencer is ready to confront the barriers to diversifying the sport. Ultimately, she sees a future where instead of being adapted for smaller bodies, motorcycles might be built from scratch, for all shapes, sizes and abilities. Hop on this ride with us now to hear how Amber is blazing the trail for women in this traditionally male-dominated industry.  Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (02:33) - Amber Spencer, the girl who grew up among trucks and motorcycles - “My dad was a big influence on me. He was really into cars. He really liked motorsports. We watched F1 racing. And my parents owned a transportation business.”   (05:08) - Amber's first motorcycle ride - “Just the feeling of the freedom, of not having anything around you and the environment is just right there. The road is just right there. It's just so unique, so different than being inside of a car because you're just outside in the elements and everything is just much more visceral.”   (10:24) - Moving to Canada - “When I was out on a motorcycle ride I met Damon's CEO who had literally just started Damon, so that's how my career kind of took a shift from the marketing and tech side, and then I kind of started to combine that background with my motorcycling experience.” (12:49) - CES 2020, a crucial event for Damon and motorcycling - “We introduced the HyperSport to the world. It was the smartest, safest, most high-performance electric motorcycle that anybody had ever seen.” (14:55) - At Damon, Amber is committed to creating a more sustainable future - "The HyperSport is electric, but is also high tech. You also get a mobile app. You also get incredible performance. You get CoPilot. You get SHIFT.” (16:25) - On riding Damon's all-electric HyperSport bike - “You don't feel like you're on a different machine that you've never felt before. It feels very similar, but when you ride an engine, there is a certain amount of interference you get that you don't notice until you ride an electric motorcycle, and it just makes you feel like you are more one with the machine.”  (23:55) - Connecting body building and motorcycling - “If you're doing a bodybuilding competition, you have to eat a certain way. You have to cut some certain foods out. You have to make sure you get to the gym X number of times a week. And it's the same for any any competition or any big goal that you wanna achieve.” (25:05) Amber's name symbolizes confidence and security; she reflects this in the way she drives: Usually, my approach is to focus on one thing at a time when I'm riding. So maybe that's my body position or maybe, it's like, maybe breaking a little later and turning in like at a different point. And, so, really focusing on my skills.” EPISODE RESOURCES:  Follow Amber Spencer on https://www.instagram.com/ambers.paradox/?hl=en (Instagram) & https://twitter.com/ambsvan?s=20&t=N0a-ubWs-Opv-qAgpbkgZA (Twitter) Learn more about https://damon.com/ (Damon Motorcycles), follow them onhttps://www.instagram.com/damonmotorcycles/ ( Instagram) and join the https://lab.damon.com/ (Damon Lab) See Damon's electric https://damon.com/hypersport (HyperSport) revealed at https://youtu.be/0qbHAxdnsfI (CES 2020)...

Before IT Happened
Solving the Fashion Supply Chain with Pawan Gupta

Before IT Happened

Play Episode Listen Later Aug 25, 2022 41:39


Fast fashion has created mountains of unwanted clothing that are rotting in landfills and even washing up on beaches. In this episode of Before IT Happened, host Donna Loughlin talks with Pawan Gupta, CEO and co-founder of the manufacturing platform Fashinza. The son of a factory manager in a small town in India, Pawan Gupta saw small factory owners, textile and fashion designers, and assembly line workers who couldn't access larger suppliers and control how their products were made. Enter Fashinza, Gupta's new platform that enables independent producers to innovate and automate smart factories with a mobile app and smartphone camera. Workers digitize their processes, capture production data, and quantify output, inventory, and quality control – increasing the efficiency and speed of their businesses.  Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (02:27) - Pawan on broadening his vision and ambition - “That's when I thought that I am no less. I have cracked some of the toughest exams in college. If I can't do it, then who else can?” (08:13) - On Pawan's first venture Curofy, a global platform for doctors - “In a couple of years, we had created a community of almost 30% of India's doctors who were discussing almost 1,000-2,000 cases every day on the platform.” (14:58) - The problem with fast fashion - “The entire past few decades, we were all about building up volumes, just manufacturing huge quantities of products, and then shoving them down a consumer's throat by giving 70% discounts, 80% discounts. This is something we realized is a very, very bad practice.”  (20:06) - Fashinza's sustainability goals - “One of the biggest impacts that we feel we can have is making a recyclable—or a more sustainable—product as cheap as the unsustainable one. If we can achieve that, then there's no reason for any brand or any customer to purchase the unsustainable one.” (27:00) - How Fashinza is helping women in India - “We need to provide them more work, better work, and actually provide them safe working conditions to actually attract more and more women into the workforce there.”  (30:26) How the Fashinza platform works - “It improves the efficiency of the factories. It makes them as efficient as the large factories out there, makes them more reliable and hence positions them to be able to work with the best brands and retailers across the world.” (36:01) The future of manufacturing as Pawan sees it - “I believe that a lot of manufacturing is going to become more on-demand, rather than just manufacturing products meaninglessly in bulk.” (37:37) Sustainability is more in demand than ever - “[Generation Z] are much more aware than we were when we were growing up. They have internet, they are connected, and they're a lot more conscious as well.” EPISODE RESOURCES:  Connect with Pawan on https://in.linkedin.com/in/pawaniitd (LinkedIn) and https://twitter.com/travelinza?lang=en (Twitter) Learn more about https://www.fashinza.com/en-us (Fashinza) and read their https://fashinza.com/textile/ (blog) Read https://www.telegraph.co.uk/world-news/2022/07/26/pictured-piles-britains-unwanted-clothes-wash-ghanas-beaches/ (Pictured: Piles of Britain's unwanted clothes wash up on Ghana's beaches) Watch Inside Edition's https://www.insideedition.com/mountains-of-old-donated-clothes-consumes-beautiful-beach-in-ghana-69935 (Mountains of Old, Donated Clothes Consumes Beautiful Beach in Ghana) Listen to Before IT Happened's:...

Before IT Happened
Automating the Workforce for the 21st Century with Ross Blum

Before IT Happened

Play Episode Listen Later Aug 18, 2022 35:00


If robots are coming to take our jobs, let's give them a really dangerous one: window washing. Ross Blum, president and COO at Skyline Robotics, joins host Donna Loughlin to talk about his company's window washing robot, Ozmo. And cleaning is just the start. If Skyline Robotics achieves its vision, inspections, polishing, masonry, repairs, and testing, “all work at height” will be automated.  Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (03:12) - Ross Blum, the boy who grew up among skyscrapers: “Not every kid gets to go to the natural history museum every time they want to go to the Natural History Museum, or go to Central Park.” (07:28) - Living the Monopoly life right our of school: “I had a legal background and he asked me if I could go sell the company. And so being 26 years old and having no experience doing that, I looked at him in the eyes and told him, ‘Of course I could get this done for you!'”  (10:41) - The world of window washing: “In Skyline Robotics “We want to automate the field of facade access and make it not just more efficient, but safer. It's an incredibly dangerous and grueling job to be on the side of buildings each and every day.” (16:14) - The origins of Ozmo, the robot that cleans windows: “When Avi [Abadi] was sort of envisioning these sort of like dull, dangerous and dirty fields that maybe he could create a technology to help support it, candidly seemed like no one was focused on this industry and that no one was really trying to focus their technology to help real estate assets.” (18:10) - What it is like to work with Ozmo: “Currently we still have an operator [in New York], really just a human in the basket who isn't doing anything, but is monitoring, making sure that everything is operating safely and can report back that everything is safe. But in a market like our home market in Tel Aviv and Israel, we don't have anybody in the basket because the technology doesn't require it.”  (23:38) - Not a year-round business: “We are still confined by weather. When it is below freezing we shouldn't be operating Ozmo the same way that a traditional window cleaning operation would not operate either.” (28:16) - On cost versus safety: “While we have great safety regulations in the United States and mostly in Western Europe as well, there are many other parts of the world where safety incidents unfortunately do happen every single day.” (29:32) - Data Analytics and future applications: “We want them to be able to sign into a dashboard and understand exactly what work has been done today. What cracks and caulking or aluminum or HVAC leakages have been noticed. Help them build preventative maintenance plans, help them build different building operational strategies.” (32:39) - The future is bright for Ozmo and Skyline Robotics: “I don't see an actual real slowdown in new construction and new development. So what that is telling me is there are still going to be more and more windows to clean. In cities there is major construction happening, not just on a regional basis in the U.S., but really on a global scale as well.” EPISODE RESOURCES:  Connect with Ross on https://www.linkedin.com/in/ross-blum-51a34214 (LinkedIn) See https://youtu.be/oK05HUDY1Lo (Ozmo at work in Tel Aviv) Learn more about https://www.skylinerobotics.com/ (Skyline Robotics) Connect with Skyline Robotics on https://www.linkedin.com/company/skyline-robotics/ (LinkedIn) and https://twitter.com/Roboticskyline?s=20&t=6NjcSAH2E30lHnQuZPuPtw (Twitter) Listen to Before IT Happened's:...

Before IT Happened
Reforesting the Planet with Troy Carter

Before IT Happened

Play Episode Listen Later Aug 11, 2022 29:45


Humans have been exploiting the planet's natural resources since the dawn of civilization. This week's guest on Before IT Happened, Troy Carter, would argue that even the term ‘natural resources' is exploitative in and of itself. Co-founder and CEO of Earthshot Labs, a venture-funded non-profit backed by the National Science Foundation, Troy Carter joins host Donna Loughlin on the show to talk about his work repairing the planet through nature restoration, forest protection, and the conservation of ecosystems. Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (02:22) - Troy Carter, a man of nature - “My relationship with nature has always been a really strong part of my life.”  (07:19) - Troy's mission at Earthshot Labs - "We do nature restoration projects all over the world. And we work with tribes, community groups, governments, and NGOs that are doing nature restoration projects." (14:15) - Humans, science, and Artificial Intelligence come together to save the earth and "understand the past and understand the current ecological state, and then predict the future under different interventions, different climate scenarios and understand the risks of what's going to happen." (17:29) - Nature restoration's impact on other areas of development - "If we can heal the relationship with the whole and each person feels connected, feels belonging on the planet, that will change everything about the way humanity develops in the coming centuries." (24:10) - Nature's independent right to exist - "That is the deeper motivation for why we're building an organization to restore nature: to address climate change, to restore human livelihoods, to restore indigenous land agency." (28:11) - Hope for the future - “Resilience is a word that's thrown around a lot. And what it means is that human lives and humans can thrive, and ecosystems can thrive independent of macro factors. So let's build resilient systems.” EPISODE RESOURCES:  Connect with Troy Carter on https://www.linkedin.com/in/troybear/ (LinkedIn) and https://twitter.com/TroyCarter?s=20&t=rQUWGkEYEQ7YMuYiN79k4w (Twitter) Learn more about https://www.earthshot.eco/ (Eartshot Labs) Follow Earthshot Labs on https://twitter.com/EarthshotLabs?s=20&t=2MBWsi1WNH41KfyEKXMn6Q (Twitter) Learn more about https://www.earthshot.institute/ (Earthshot Institute) Get Paul Hawken's bookhttps://www.amazon.com.mx/Drawdown-Comprehensive-Proposed-Reverse-Warming/dp/0143130447 ( Drawdown: The Most Comprehensive Plan Ever Proposed to Reverse Global Warming) Watch the trailer for https://www.youtube.com/watch?v=2PMsiXkAmFk (Reviving Rivers, with Dr Rajendra Singh the Waterman of India) Thank you for listening! Follow https://www.beforeithappened.com/ (Before IT Happened) on https://www.instagram.com/beforeithappenedshow/ (Instagram) and https://twitter.com/TheBIHShow (Twitter), and don't forget to subscribe, rate and share the show wherever you listen to podcasts!  Before IT Happened is produced by Donna Loughlin and https://www.studiopodsf.com/ (StudioPod Media) with additional editing and sound design by https://nodalab.com/ (nodalab). The Executive Producer is Katie Sunku Wood and all episodes are written by Susanna Camp.

Thrive LOUD with Lou Diamond
796: Donna Loughlin - "Before It Happened"

Thrive LOUD with Lou Diamond

Play Episode Listen Later Aug 7, 2022 37:46


Donna Loughlin Michaels, President & Founder of the Loughlin/Michaels Group, is known for her work with futurists and innovators, and moving their businesses forward. She is also known for her results-oriented PR programs, dedication to her clients, and constant enthusiasm for new innovation. The industry veteran has ushered in 5 personal IPOs and taken hundreds of startups from the street to headline news. Donna operates at a personal best daily, maintaining an ongoing dialogue with her clients and landing them the headlines in top-tier business, finance, technology, consumer, and lifestyle publications. She is also the host of the Before It Happened podcast. A program that takes you on a journey before it happened with the innovators who imagined and are still imaging the future. Donna connects with Lou as the two talk shop, podcasting, messaging and a lot more on Thrive LouD. ***CONNECT WITH LOU DIAMOND & THRIVE LOUD***

founders pr ipo loughlin lou diamond thrive loud before it happened donna loughlin
Before IT Happened
Humanizing Tech through Art with Agnieszka Pilat

Before IT Happened

Play Episode Listen Later Aug 4, 2022 37:13


Technology is transforming our world in a myriad of ways. Witnessing some of those changes from the frontlines is artist and documentarian Agnieszka Pilat whose subjects range from aging machinery to emerging technology. In this episode of Before IT Happened, Pilat joins host Donna Loughlin to talk about growing up behind the Iron Curtain in Poland, her fascination with robotics, NFTs, and her newest posting as artist-in-residence at Elon Musk's SpaceX. Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (04:45) - Discovering art in the Soviet Union - "We grew up with a lot of art around us. A lot of it was Soviet, a very specific kind of public art. The glory of the working man, glory of the army. So, it was very specific, but technically wonderful." (09:28) - Agnieszka's first steps into the professional world of art - "I wanted to tell the story of my love for this country from the perspective of someone who grew up in Eastern Europe behind the Iron Curtain. I thought that art was the language to do it." (17:08) - Robotics and Boston Dynamics - "It occurs to me that future intelligent AI machines may look at these portraits and think, ‘These are my cultural ancestors." (22:48) - Working at SpaceX - "When I think of these machines and technologies, going back to the concept of portraiture, I think of space technology as the superhero." (26:35) - On the metaverse and augmented reality - "I think the real world is going to the lake with your family and friends and having a glass of wine together,  so I'm cautious about the metaverse and the optimism around it." (31:22) - NFTs - "If money was my main value, I wouldn't be an artist. So, I think to change it like that and start valuing art for what it can sell for, that bothers me." EPISODE RESOURCES:  Learn more about https://www.pilatart.com/ (Agnieszka's work) Connect with Agnieszka on https://twitter.com/agnieszka_pilat?s=20&t=dpRH853gjqd4oibShC-EKw (Twitter) and https://www.instagram.com/agnieszka_pilat/ (Instagram) Read New York Magazine's https://nymag.com/intelligencer/2022/01/agnieszka-pilat-artist-silicon-valley.html (See Spot Paint. Agnieszka Pilat has become the Silicon Valley elite's favorite artist. Even The Matrix's Neo owns her work.) Read The First News' https://www.thefirstnews.com/article/artist-raises-usd-40000-for-ukrainian-refugees-with-painting-co-created-by-a-robotic-dog-called-spot-28956 (Artist raises USD 40,000 for Ukrainian refugees with painting co-created by a robotic dog called Spot) Read Cultbytes' https://cultbytes.com/agnieszka-pilat-humanizing-machines/ (Agnieszka Pilat: The Artist that Became the Darling of SF's Tech Elite by Humanizing Machines) See Marcel Duchamp's https://philamuseum.org/collection/object/51449 (Nude Descending a Staircase (No. 2)) Read the Nerdist's https://nerdist.com/article/dall-e-ai-program-images-from-text-prompt/ (The DALL-E AI Program Draws Anything You Ask It To) Listen to Before IT Happened's: https://www.beforeithappened.com/podcast-episodes/before-there-were-selfies-inventing-the-first-digital-camera-at-kodak-with-steve-sasson-episode-14 (Before There Were Selfies: Inventing the First Digital Camera at Kodak with Steve Sasson) Thank you for listening! Follow https://www.beforeithappened.com/ (Before IT Happened) on https://www.instagram.com/beforeithappenedshow/ (Instagram) and https://twitter.com/TheBIHShow (Twitter), and don't forget to subscribe, rate and share the show wherever you listen to podcasts!  Before IT Happened is produced by Donna Loughlin and...

Before IT Happened
The Future of Autonomous Trucking with Paula Bejarano

Before IT Happened

Play Episode Listen Later Jul 28, 2022 37:34


Autonomous trucking will soon transform not just our freeways but the entire global supply chain. Still, serious concerns remain about safety, workforce changes, and policy. In this episode of Before IT Happened, our host Donna Loughlin talks with Paula Bejarano, Director of Business Development for Navistar. Paula started as a reliability engineer at the European Space Agency, inspecting mechanical systems in space shuttles. She also worked on oil drilling rigs at Shell, and interned at Tesla while authoring Autonomousity: Autonomous Vehicles and Emerging Business Models. Today, she's merging her engineering and business sense in her leadership role at Navistar, a global company that is working to make trucks, buses, and engines more connected, electric and even autonomous. In this episode, she talks to Donna about her leap from space to the world of business and e-vehicles and explains how big cities could work in the future.  Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (06:32) - A limitless education - "Not having those differentiations, I think it completely erased from my mind that barrier that, ‘My God, I'm going to be the only girl there.'" (11:33) - From working in Space to building a more sustainable planet - "In terms of sustainability—the long-term impact for the world, for the planet—I had a bit of an epiphany." (14:12) - A third career path at TESLA - "I think overall it opened doors for me and opened my mind to new opportunities." (15:30) - The challenges facing autonomous technology - "I think the ultimate goal of autonomous transportation is to democratize transportation for everyone, to make it accessible in remote areas." (23:52) - The future of autonomous transportation - "On one hand you have to get it out there to validate it and get people comfortable with the technology. On the other hand, people are going to misuse it, and that happens with everything." (27:19) - How Paula views her work - "Nobody's done this before, and we don't know what's going to happen five years from now." (35:51) - How to breakdown stereotypical gender roles in the workforce - "Exposing people to knowledge and giving them that connection to mentors who have accomplished things, I think is super important." EPISODE RESOURCES:  Connect with Paula Bejarano on https://twitter.com/PaulaABejarano?s=20&t=99HoPKrFXWoP15hhf-3guA (Twitter). Read Paula's book: https://www.amazon.com/Autonomousity-Autonomous-Vehicles-Emerging-Business/dp/1641372044 (Autonomousity: Autonomous Vehicles and Emerging Business Models) Learn more about what https://www.navistar.com/our-path-forward/emerging-tech (Navistar) is doing to bring the transportation industry into the future Read: https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1658948961&sr=8-1 (The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses) Listen to Before IT Happened's: https://www.beforeithappened.com/podcast-episodes/revamping-a-tired-old-industry-with-zohrs-komal-and-anoop-choong-episode-9 (Revamping a Tired Old Industry with Zohr's Komal and Anoop Choong) Listen to Before IT Happened's: https://www.beforeithappened.com/podcast-episodes/disrupting-the-dmv-through-digital-license-plates-with-neville-boston-episode-18 (Disrupting the DMV through Digital License Plates with Neville Boston) Thank you for listening! Follow https://www.beforeithappened.com/ (Before IT Happened) on https://www.instagram.com/beforeithappenedshow/ (Instagram)...

Before IT Happened
Finding Your North Star with Serial Entrepreneur Anne Cocquyt

Before IT Happened

Play Episode Listen Later Jul 21, 2022 40:54


Among the qualities that make a good entrepreneur, we rarely hear about humbleness, empathy or curiosity. Anne Cocquyt sees that as a problem. Cocquyt is the founder and CEO of the GUILD, a community centered around connecting female entrepreneurs, investors and thought leaders. She is also the author of Dare to Launch, which breaks down how to launch a startup successfully, touching on everything from building confidence to working with the right investors. In this episode, Anne joins our host Donna Loughlin to discuss how she's working to share and scale her experience and passion in order to help more female entrepreneurs find their place in Silicon Valley and beyond! Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (02:28) - Growing up in a strict household - “It felt a little bit restricting, so for me, it was really important at some point to escape and get out of Germany and as far away as possible to discover other values and also other ways of life, if you will.”   (10:05) - Coming to Silicon Valley -  “It's a very welcoming community and there's so many opportunities to connect. You can just show up and it's all open. And then slowly, because everybody is kind of this newcomer, you get invited and you work your way into this network.” (16:12) - Anne's Before IT Happened moment - “We should try to do more educational content and somehow bottle the secret sauce of Silicon Valley and the amazing people here and bring that to other people all around the world.” (18:36) - Anne's North Star - “My north star is really driven by curiosity and by trying different things and by getting involved in different topics and by trying to really understand other people and their issues, and then being a part of the solution for whatever they wanna solve.” (21:48) - How to break the glass ceiling on entrepreneurship - “We have to flex these muscles. We have to teach women how to build wealth and not just have the cash under the mattress. And we have to also change how we define leadership.” (31:55) - From Silicon Valley to a blueberry farm - “I saw this blueberry farm and I had these visions of what it could be and potentially could also be used to build community and bring people here and have animals and have space.” (36:15) - A successful future in entrepreneurship relies on collaboration - “You gotta connect and learn from each other. And sometimes there's a lot of entitlement in that generation, where people feel they're entitled to certain things. And I think we should just learn from each other.” EPISODE RESOURCES:  Connect with Anne Cocquyt on https://www.linkedin.com/in/annecocquyt (LinkedIn )and https://twitter.com/AnneCocquyt?s=20&t=ULl-XRLADt4tI7CsQf-kjg (Twitter). Get Anne's book https://www.annecocquyt.com/book (Dare to Launch) Learn more about the https://www.letsguild.com/ (GUILD) and their 8-week https://www.letsguild.com/academy (GUILD ACADEMY) Listen to Before IT Happened's: https://www.beforeithappened.com/podcast-episodes/unleashing-a-100-billion-industry-with-sports-bra-creator-lisa-z-lindahl-episode-29 (Unleashing a $100 Billion Industry With Sports Bra Creator Lisa Z. Lindahl). Thank you for listening! Follow https://www.beforeithappened.com/ (Before IT Happened) on https://www.instagram.com/beforeithappenedshow/ (Instagram) and https://twitter.com/TheBIHShow (Twitter), and don't forget to subscribe, rate and share the show wherever you listen to podcasts!  Before IT Happened is produced by Donna Loughlin and https://www.studiopodsf.com/ (StudioPod Media) with additional editing and sound design

PR Resolution podcast
The PR powerhouse on every tech founders (& investors!) wish list

PR Resolution podcast

Play Episode Listen Later Jul 8, 2022 44:49


In this episode I interview Donna Loughlin, she is the founder & owner of PR firm LMGPR and host of podcast ‘Before It Happened.  Having started journalism at just 10 years old; helping at a local newspaper network that her family managed, Donna progressed & became a global journalist for Reuters and the BBC. It was when she was reporting in the Valley during the .com boom that Donna swapped sides to PR and started to stories on behalf of tech start ups. Her experience of launching new tech to market, building founders and business reputation and eventually then taking them out through their initial public offering (IPO) gained the attention of the whole industry.. At her busiest she did 5 IPOs back to back in a, in a six year period… You can see why Donna is on the wish list of most venture capitalists launch plans! As well as perfecting launch strategies, over the years Donna met and worked with some of the world's greatest innovators which led her to her to create her podcast ‘before it happened' where she gets behind the scenes of the creators and finds out what really led to their moment of problem solving through tech… This conversation is a fascinating timeline to our ever changing tech world and the importance of PR and storytelling those changes. Special Guest: Donna Loughlin Michaels.

Before IT Happened
Smarter Buildings, Smarter Planet with Mark Chung

Before IT Happened

Play Episode Listen Later Jun 30, 2022 38:25


Commercial and industrial buildings waste around $200 billion worth of energy every year, and that is just in the US. Mark Chung is the Co-founder of Verdigris, a breakthrough AI-based sensor technology that helps companies monitor and reduce their energy usage. In this episode, Mark joins our host Donna Loughlin to discuss his mission to cut down on energy waste for the good of future generations, talking about how he identified an issue that went unnoticed for years and how he has since built a game-changing company that is truly making a difference. Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (02:58) - Growing up in Texas as a first-generation Asian American - “I recall when I was really young having one of the first IBM PCs that was available for consumer purchase. My dad got one and he taught me how to program tic-tac-toe on it. He was kind of a programmer. I was around computers and technology ever since I was a little kid.” (08:35) Mark's Before IT Happened moment - “I couldn't be just a bystander watching climate change erode when I have the ability to develop technology that could change the trajectory.” (14:00) The desire to tackle the $200 billion energy waste problem for future generations - “We sort of came to this realization that all of these devices were actually speaking a language that AI could understand, we just needed to figure out what it was saying.” (22:39) A problem no one had tried to solve before - “It was just surprising that even in the highest performing building with an unlimited budget to try and solve this challenge, there was no tech there. Nobody has tried to solve the problem before!” (26:33) - The benefits of energy savings for private enterprises and the government - “In the last two years those kinds of policies, the compliance and the company emphasis on it, has really elevated the conversation of energy management.” (34:05) - Mark's North Star - “Everything in the world is interconnected and we have a responsibility as part of that interconnection to measure what we're doing, and how does it impact everything else. You can't just take a bunch of coal out of the ground, burn it up and make it someone else's problem.”  EPISODE RESOURCES: Connect with Mark Chung on https://twitter.com/mychung (Twitter )and https://www.linkedin.com/in/markchung (LinkedIn) Learn more about https://verdigris.co/ (Verdigris) Listen to Before IT Happened's: https://www.beforeithappened.com/podcast-episodes/in-the-pursuit-of-cleaner-farming-making-great-wine-and-chasing-monarch-butterflies-with-carlo-mondavi-episode-12 (In the Pursuit of a Cleaner Farming, Making Great Wine and Chasing Monarch Butterflies with Carlo Mondavi) Thank you for listening! Follow https://www.beforeithappened.com/ (Before IT Happened) on https://www.instagram.com/beforeithappenedshow/ (Instagram) and https://twitter.com/TheBIHShow (Twitter), and don't forget to subscribe, rate and share the show wherever you listen to podcasts!  Before IT Happened is produced by Donna Loughlin and https://www.studiopodsf.com/ (StudioPod Media) with additional editing and sound design by https://nodalab.com/ (nodalab). The Executive Producer is Katie Sunku Wood and all episodes are written by Susanna Camp.

texas ai pursuit executive producer buildings chung verdigris before it happened smarter planet ibm pcs donna loughlin studiopod media
Before IT Happened
Flying On the Road with Untitled Motorcycles Co-Founder Hugo Eccles

Before IT Happened

Play Episode Listen Later Jun 23, 2022 35:52


We've talked a lot about electrification and sustainable energy and transformational technologies shaping the ways we move through the world on Before IT Happened. In this episode, award-winning industrial designer and co-founder of Untitled Motorcycles Hugo Eccles joins the show to talk about his creative process driven by a passion for both riding and design, talking about his family's deep connection with automobiles all the way to his current challenges designing e-bikes and trying to attract new groups of riders through innovation and conscious development. Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (02:11) - Hugo's family legacy with mechanics - “My great-grandfather was one of the founders of the Royal Automobile Club and played a big part in electrifying Britain. In fact, there's a story that he got punched by Queen Victoria. He got into a disagreement with the queen when he was installing electric lighting in Buckingham Palace.” (05:11) - Working with the design firm IDEO in the 90s - “I worked on everything from office furniture systems to mobile phones to children's toys, car interiors, medical products, you name it.” (09:57) - Establishing a booming design career - “We're not engineers. We're very ignorant about things, which I think is good in a way. We're really well-positioned to be the kind of advocate for the consumer—for the user—because they're not engineers either.” (13:17) - Hugo's decision to focus on motorcycle design - “It just started with a really innocent question. My wife asked me ‘This might be a stupid question, but you love design and you love motorcycles. Have you ever thought about designing motorcycles?' It was interesting. I think I was waiting for permission to do it.” (20:56) - Designing on trend - “I think the trouble with style is it's generally attached to fashion, and fashion is very temporary. If I had to choose function or style, I'd choose function because function never goes out of style.” (27:49) - Hugo's on the future of e-mobility (and how to attract new non-male riders) - “ I really think comparing a gas bike to an electric bike's a bit like comparing a landline to an iPhone. They both make phone calls, but the implications of the two things are so very different.” EPISODE RESOURCES: Connect with Hugo on https://www.instagram.com/hugoeccles/ (Instagram) and https://www.linkedin.com/in/hugo-eccles-92855b8b/ (Linkedin) Learn more about https://www.untitledmotorcycles.com/ (Untitled Motorcycles) Learn more about the https://www.petersen.org/ (Petersen Museum in Los Angeles) Listen to Before IT Happened's:https://www.beforeithappened.com/podcast-episodes/tapping-into-startup-culture-and-betting-on-the-future-of-mobility-with-vitaly-golomb-episode-19 ( )https://www.beforeithappened.com/podcast-episodes/smart-electric-motorcycles-and-achieving-zero-fatalities-before-2030-with-damon-founder-jay-giraud (Smart, Electric Motorcycles and Achieving Zero Fatalities Before 2030) Listen to Before IT Happened's:https://www.beforeithappened.com/podcast-episodes/tapping-into-startup-culture-and-betting-on-the-future-of-mobility-with-vitaly-golomb-episode-19 ( )https://www.beforeithappened.com/podcast-episodes/driving-the-nostalgia-of-motorcycles-into-the-ev-era-with-paul-dorleans-episode-40 (Driving the Nostalgia of Motorcycles into the EV Era with Paul d'Orleans) Thank you for listening! Follow https://www.beforeithappened.com/ (Before IT Happened) on https://www.instagram.com/beforeithappenedshow/ (Instagram) and https://twitter.com/TheBIHShow (Twitter), and don't forget to subscribe, rate and share the...

Podcast Junkies
296 Donna Loughlin - Manifesting Up: The Desire to Tell Stories That Aren't Being Told

Podcast Junkies

Play Episode Listen Later Jun 23, 2022 51:08


Episode SummaryAward-winning storyteller, PR influencer and podcast host, Donna Loughlin, joins the show to talk about the insatiable need for human-to-human connection, manifesting what you want in life, and her desire to tell stories that aren't being told through her podcast, Before It Happened. Today, Harry and Donna discuss a wide variety of topics ranging from her experiences flying planes and driving race cars to her journalism career to the fascinating conversations she's been able to have with guests on her podcast. Episode SponsorFocusrite –http://pcjk.es/focusrite ( )http://pcjk.es/vocaster (http://pcjk.es/vocaster) FullCast –https://fullcast.co/ ( https://fullcast.co/) Key Takeaways06:42 – Donna Loughlin joins the show to discuss her innate sense of adventure and her love of flying planes and racing cars 14:04 – Donna's experience at the Skip Barber Racing School and the power of constant stream of learning 24:17 – Launching a business and starting a family simultaneously and the impact the war between Russia and Ukraine has had on Donna's family 30:36 – Donna recalls fearing for her life as a journalist 36:07 – Donna reflects on some of the intriguing conversations she's had on her podcast, Before It Happened 41:49 – How Donna has grown as a podcast host and interviewer 50:57 – Something Donna has changed her mind about recently 51:53 – Harry thanks Donna for joining the show and let's listeners know where they can connect with her Tweetable Quotes“I love slow cooking, but I love fast cars and fast planes.” (12:58) (Donna) “Constant stream of learning is what I think digital content is about.” (18:38) (Donna) “War is not only bad for people. It's bad for the earth. It's bad for the planet. It's bad for sustainability. It's bad for economics.” (29:38) (Donna) “I think finding the next big thing, I think that's part of the discovery process. I'm fascinated by and read and watch a lot of things related to science and space.” (39:40) (Donna) “I typically look for people that are agents of change and doing something that is really facilitating change. But sometimes you just have such a good story that you just gotta slot it in there.” (47:11) (Donna) Resources MentionedDonna's LinkedIn – https://www.linkedin.com/in/donnal2/ (https://www.linkedin.com/in/donnal2/) LMGPR – https://www.lmgpr.com/ (https://www.lmgpr.com/) Donna's Podcast: Before It Happened – https://www.beforeithappened.com/ (https://www.beforeithappened.com/) Before It Happened Twitter – https://twitter.com/theBIHpodcast (https://twitter.com/theBIHpodcast) Before It Happened Instagram – https://www.instagram.com/beforeithappenedshow/ (https://www.instagram.com/beforeithappenedshow/) Before It Happened Facebook – https://www.facebook.com/beforeithappened (https://www.facebook.com/beforeithappened) Barbarella IMDB – https://www.imdb.com/title/tt0062711/ (https://www.imdb.com/title/tt0062711/) Podcast Junkies Website: https://www.podcastjunkies.com/ (podcastjunkies.com) Podcast Junkies YouTube: https://www.youtube.com/c/Podcastjunkies/ (https://www.youtube.com/c/Podcastjunkies/) Podcast Junkies Facebook Group: https://www.facebook.com/groups/podcastjunkiesjunkies/ (https://www.facebook.com/groups/podcastjunkiesjunkies/) Podcast Junkies Facebook: https://www.facebook.com/podcastjunkies (https://www.facebook.com/podcastjunkies) Podcast Junkies Twitter: https://twitter.com/podcast_junkies (https://twitter.com/podcast_junkies) Podcast Junkies LinkedIn: https://www.linkedin.com/company/podcastjunkies (https://www.linkedin.com/company/podcastjunkies) The Podosphere: https://www.thepodosphere.com/ (https://www.thepodosphere.com/) Podcast Index, Value4Value & NewPodcastApps: https://podcastindex.org/ (https://podcastindex.org/)

Before IT Happened
Next Generation Aviation with Jacob Klinginsmith

Before IT Happened

Play Episode Listen Later Jun 16, 2022 37:52


With a simple tweak to an airplane's wing design, the aviation industry's global carbon emissions can be minimized dramatically while also improving safety and operating costs. Jacob Klinginsmith is the president of Tamarack Aerospace Group and his company is working to do just that with their patented active winglet technology. Jacob joins this episode to share a little bit about the lifelong passion that he has found in flying and explain how Tamarack works to increase aircraft efficiency (as well as a plane's lifetime). Tune in to discover how this airplane enthusiast is changing the conversation around safety and sustainability in the aviation industry! Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (02:19) - Born to be an aviator - “We did a big trip when I was about 15 or 16. We flew from Washington state to Missouri, so we got to see Mount Rushmore. We got to go to Leadville, Colorado, which is kind of a bucket list item for any pilot.” (08:24) - Increasing aircraft efficiency - “The defense community has reached out to us and said ‘Hey, we see what you're doing in the business jet community. Can you help us save fuel? Can you help us climb faster and provide safety for the missions?'” (15:52) - How Tamarack reduces fuel burn and increases a plane's lifetime - “The winglets that are on commercial jets right now offer about 4-5% efficiency improvements. So if we can double that or triple that, that's really significant.” (21:00) - Wing surface upgrade, electric planes' performance enhancement and other potential applications - “If you think about the wing wanting to bend up when you hit a bump, these surfaces are aerodynamically pushing the wing back down so that it's not getting overstressed.” (24:25) - Cost reductions and investment perks - “For an airline maybe that specializes in only having 737s, if they want to increase the number of airports they can serve by getting a little bit of more range out of those platforms, then that's a really different return on investment calculation.” (27:31) - On safety, regulation and sustainability - “As the industry develops technology that's ready for certification, the authorities need to figure out how it's going to be done. I think that's one of the biggest challenges that we have as far as new technology development.” EPISODE RESOURCES: Connect with Jacob on https://www.linkedin.com/in/jacob-klinginsmith-054340133/ (Linkedin) and https://twitter.com/jaklinginsmith (Twitter) Learn more about https://www.tamarackaero.com/ (Tamarack Aerospace Group) and follow them on https://www.instagram.com/tamarack.aerospace.group/?hl=en (Instagram) and https://www.youtube.com/c/TamarackAerospaceGroup (Youtube) Thank you for listening! Follow https://www.beforeithappened.com/ (Before IT Happened) on https://www.instagram.com/beforeithappenedshow/ (Instagram) and https://twitter.com/TheBIHShow (Twitter), and don't forget to subscribe, rate and share the show wherever you listen to podcasts!  Before IT Happened is produced by Donna Loughlin and https://www.studiopodsf.com/ (StudioPod Media) with additional editing and sound design by https://nodalab.com/ (nodalab). All episodes are written by Susanna Camp. The Executive Producer is Katie Sunku Wood and the show's coordinator is Nicole Genova.

Before IT Happened
Putting the Human in Human-Computer Interaction with Carlos Moreira

Before IT Happened

Play Episode Listen Later Jun 9, 2022 44:15


Advancements in technology that accelerate change also bring risk. In this episode, I have an enlightening conversation with Carlos Moreira, founder of WISeKey and co-author of the book The TransHuman Code. Carlos has worked to ensure that in our relationship with technology, humans come out ahead. We talk about how we can create a human-centric society where humans are in control, and where humans are protecting themselves. He shares his transformation path working with the UN since the 80s, connecting developing countries and coming up with new digital identity protocols. We also talk about Web3 and the metaverse where ownership of data and protection of our digital assets is more important than ever before. Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (02:49) - Carlos Moreira on working for the UN - “I like to connect people. I like to connect computers. I like to connect processes and, at that time, I started to realize that if I find a way technically to connect developing countries to that huge amount of data, that would facilitate the transformation.” (09:24) - The urge for decentralization and human involvement in tech development - “We excluded six billion people—six billion minds that could have contributed to that discussion if they had the possibility and the tools to do so.” (14:05) - Carlos' first steps as an entrepreneur, Web3 and a new approach to identity protection - “The web 2.0 was designed around converting humans into consumers. We are not only consuming. We are humans. We have human interaction. Let's not only judge by your capacity of consumption.” (18:19) - The seven pillars of the TransHuman code and how they fit into the Metaverse - “If I invent a new medicine and the FAA does not grant approval because they have to certify that that medicine is not dangerous for consumers, I will not be able to sell my medicine. That's not happening with technology.” (28:08) - The power of blockchain according to Carlos - “You cannot have a metaverse if you don't have a very strong blockchain strategy in your company. Companies that have announced a Metaverse connected to a centralized system, they're just confusing the public. Because the metaverse will just accelerate the issues of centralizing data.” (32:32) - Why trust will be the main topic of the World Economic Forum at Davos - “If you make a lot of money, move away from converting humans into consumers. Maybe you're going to have your shares down for a while, but once humans learn that your company is protecting them, then they're going to invest in you.” (37:01) - How younger generations will approach the future's challenges - “The young generation doesn't need to own things anymore. They don't mind showing things on the metaverse, and because they can prove that ownership in the same way you would prove ownership of a physical object, they are more sustainability oriented.” EPISODE RESOURCES:  Connect with Carlos on https://www.linkedin.com/in/carloscreusmoreira/ (LinkedIn) and https://twitter.com/CreusMoreira (Twitter) Watch Carlos' https://www.youtube.com/watch?v=0QyN9f3-srY (Crea Digital Day Talk )in Geneva, Switzerland Learn more about the https://transhumancode.com/ (Transhuman Code) and https://www.wisekey.com/ (WISeKey) Read WISeKey's blog: https://blog.wisekey.com/ (WISe Insights) Listen to Before IT Happened's:https://www.beforeithappened.com/podcast-episodes/tapping-into-startup-culture-and-betting-on-the-future-of-mobility-with-vitaly-golomb-episode-19 (...

Talaera Talks - Business English Communication
51. Are You a Challenger or a Disruptor? - Talaera Talks with Donna Loughlin

Talaera Talks - Business English Communication

Play Episode Play 21 sec Highlight Listen Later Jun 7, 2022 48:19 Transcription Available


Donna Loughlin is a PR agency founder and podcaster working with visionaries and future tech. She has helped numerous businesses navigate the obstacles of Silicon Valley and early startup life. In this episode, she shares her PR expertise and we discuss the communication aspects behind pre-IPO small scale-ups and the journey around towards business maturation.Visit our HR Culture Month: https://www.talaera.com/hr-culture-monthExplore our free resources: https://www.talaera.com/free-resourcesConnect with Donna on LinkedIn: https://www.linkedin.com/in/donnal2/Check out her podcast, Before It Happened, on Instagram: https://instagram.com/beforeithappenedshow

Before IT Happened
People, Planet and Profits: ESG Investing with Eddy Soffer

Before IT Happened

Play Episode Listen Later Jun 2, 2022 40:34


Impact investing is a rising trend. The massive amount of transactions online is helping users to shape the growth of companies they believe in. Eddy Soffer joins the show to talk about his role at Interactive Brokers helping manage their ESG platform Impact that specializes in environmental, social, and corporate governance investing. He explains how investors—particularly among the millennial and Gen Z demographics—increasingly drive change by voting with their wallets. We also cover topics like greenwashing and the protocols and measurements that businesses need to establish now to stay relevant. If you're a decision maker inside a company, tune in and learn why representation, equity and sustainability are important, not only for brand loyalty, but to create better team environments, products, solutions and ideas. Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (02:35) - Growing up all around the globe: Eddy's multicultural background, MBA experience and his first job - “Whenever there are things that seem insurmountable or challenging, I always remind myself of the time when I first arrived and I was able to do it in such a great way, kind of like facing your fears.” (07:42) - The new finance crusader: Eddy's first approach to the concept of ESG and how it has evolved - “There are people in my generation that are sustainable and conscious, but the millennials and the gen Z's are the ones that are leading the force. They're growing up. It's the power of the wallet.” (12:04) - Interactive Broker's IMPACT app and why younger generations are so values-driven - “We have racial equality, LGBTQ inclusion, pure water, clean air, ocean life… We're very proud of those 13 values.” (17:19) - Greenwashing and the biggest challenges of values investing - “The EU itself already has regulatory requirements for companies that are publicly listed that tells them exactly how to disclose on sustainability elements. That is coming to the US very soon.” (23:32) - How a Fortune 500 company can build on their diversity and inclusion - “Be honest about the challenges you're having and some of the things that you're seeing and how you plan to address them. It has to start from the leaders.” (27:03) - Sustainable trends, value alignment and crypto investing - “This is the power of the consumer, not just through their voice, but through their money. And so that is driving everybody on top of the chain to start responding and creating ESG products.” (35:01) - Eddy's advice for those interested in pursuing a career in ESG - “The element of passion is something that will definitely stick out. So bring that to the table.” EPISODE RESOURCES:  Connect with Eddy on https://www.linkedin.com/in/edward-soffer/ (LinkedIn) Learn more about https://www.interactivebrokers.com/en/home.php (Interactive Brokers) and their https://impact.interactivebrokers.com/en/home.php (IMPACT) app Read Traders Magazine's https://www.tradersmagazine.com/am/interactive-brokers-launches-impact-mobile-trading-platform-for-socially-conscious-investors/ (Interactive Brokers Launches ‘IMPACT' Mobile Trading Platform for Socially Conscious Investors) Listen to Before IT Happened's:https://www.beforeithappened.com/podcast-episodes/tapping-into-startup-culture-and-betting-on-the-future-of-mobility-with-vitaly-golomb-episode-19 ( )https://www.beforeithappened.com/post/ethics-and-human-rights-in-tech-with-deb-donig (Ethics and Human Rights in Tech with Deb Donig) Listen to Before IT...

Explain Yourself
EP 45: Donna Loughlin - The Art of Storytelling

Explain Yourself

Play Episode Listen Later Jun 1, 2022 67:21


Donna has been around the world and back in search of the most fascinating stories. Over 80 countries and numerous journalism and PR stints later, she's back home in Silicon Valley working with some of the brightest minds in tech. As the head of her own PR firm LMGPR, Donna helps cutting edge startups gain media and market traction. Inspired everyday by the forward-thinkers she works with, Donna has a deep fascination with advancements in AI, automotive, consumer electronics, and more. A master storyteller, she enjoys exploring the human side of technology and how it's reshaping our society for the better. The Before It Happened podcast is where she sits down with the world's brightest minds to continue to help share amazing stories. Donna is worldly and filled with wisdom, and we know you'll enjoy our conversation with her as much as we did. You can find Donna on Instagram or catch her podcast wherever you listen. Follow us on Instagram, Twitter, or check out our website where you can learn more about our guests, us, and how we started the podcast! If you loved this episode, let us know by rating and reviewing us! Thanks for listening! - Julie + Annica --- Support this podcast: https://anchor.fm/explain-yourself/support

Before IT Happened
Tracing our Food Supply on the Blockchain with Niamh O'Connell

Before IT Happened

Play Episode Listen Later May 19, 2022 37:09


Pretty soon, blockchain technology is going to touch just about everything you can imagine, including the food we eat. In this episode, Niamh O'Connell, BlockW Co-founder and Senior Business Development Manager at CasperLabs, joins the show to cover many questions around blockchain technology and how it's creating smarter supply chains for the future. Niamh talks about her work at CasperLabs, going deep into how NFTs can impact the food and beverage industries and how we can reach more energy-effective blockchains. Tune in and discover more about NFTs and the new economies they're helping shape! Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (02:52) - Niamh's first introduction to blockchain technology in 2015 - “Given the fact that you can trust this technology, it has a massive opportunity to really replace all types of systems and build them from the ground up.” (07:42) - Niamh explains blockchain, NFTs and her role at CaperLabs - “Now that you're able to prove the ownership, you're also able to think about how to use this in a fractionalized sense where more people can participate and own assets.” (14:00) - Automation, verification and authentication: What is blockchain really replacing? - “The FDA is going to bring a new rule in November where anyone in the food industry has to be able to maintain records associated with any critical events and blockchain is a massive potential contender for that.” (21:25) - How producers, suppliers and consumers can use blockchain technology - “You can even just pull up just very basic information where you can see the GPS coordinates along the supply chain, where it's come from, if it was in fact organically made, and you could click on the certificate that proves in fact that it is organic.” (26:09) - https://metacask.com/ (Metacask Whisky) - a CasperLabs use case - “What's important there is: with time, it will become more valuable. So if you're able to prove the history and the ownership and when that was made and crafted, that's important for you as a buyer.” (27:49) - Blockchain-based career opportunities - “New types of economies are literally being formed, right? NFTs, content creators, even freelancers today. What they can do either on the developer side or brand ambassador side is pretty powerful.” (31:38) - Smart contracts, scalability and blockchains' carbon footprint - “Once the technology is at a place that has been regulated to a certain extent, there's more penetration of use cases across verticals and real life applications, and the technology itself in the form of mobile applications are in the hands of consumers, then we will start to see a massive change.” EPISODE RESOURCES:  Connect with Niamh O'Connell on https://www.linkedin.com/in/niamhoconnell1/ (Linkedin) and https://twitter.com/niamhjoc (Twitter)  Learn more about https://casperlabs.io/ (CasperLabs) Invest in Spirits Baked NFTs at https://metacask.com/ (Metacask) Watch Niamh on Robert Ventures Youtube Interview Series: https://www.youtube.com/watch?v=zW8a9M_nh1c (CasperLabs: Building a Blockchain Purpose Built for Enterprise) Thank you for listening! Follow https://www.beforeithappened.com/ (Before IT Happened) on https://www.instagram.com/beforeithappenedshow/ (Instagram) and https://twitter.com/TheBIHShow (Twitter), and don't forget to subscribe, rate and share the show wherever you listen to podcasts!  Before IT Happened is produced by Donna Loughlin and https://www.studiopodsf.com/ (StudioPod Media) with additional editing and sound design by https://nodalab.com/ (nodalab). The Executive Producer is Katie...

Before IT Happened
Diversifying the Space Frontier with Kim Macharia

Before IT Happened

Play Episode Listen Later May 12, 2022 35:12


Dreaming of space is something many of us have done as kids, but as we grow up, we start to learn that there are only a few seats in every cabin, and not everyone is well represented in that group. Kim Macharia is the Executive Director of the Space Prize Foundation and Chairman of the Board of the Space Frontier Foundation. And it's Kim's personal mission to make it easier for women and people of color to work in the field. In this episode, we talk about how a space camp jacket and a screenplay led to the start of Kim's galactic career journey and how her work inside two nonprofits is helping send more people into space. Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (01:28) - The screenplay that got Kim interested in space democratization - “I met a few startup founders, a few folks from NASA, a really solid variety of people and I just simply began telling people my story and what I hope to accomplish in the industry.” (09:21) - How the Space Frontier Foundation is engaging with underrepresented groups - “We realize that we've been keeping women and other underrepresented groups out of this field for too long and we're stifling innovation because of it.” (16:49) - Making women the stars: Kim's role inside Space Prize - “We're https://www.spaceprize.org/global (launching a global contest this summer where two young deserving women will get the chance to go to the edge of space), via https://spaceperspective.com/ (Space Perspective), which is like a capsule that sends you to space.” (21:13) - Kim shares success stories from Space Prize programs - “We actually had the opportunity through a partnership with https://www.thefemalequotient.com/ (The Female Quotient )and we had all 24 of our finalists featured on a billboard in Times Square for a week.” (24:05) - Diversity and the impact of space innovation - “This is an industry that's growing and you can come in here and learn. It's okay to make mistakes. It's okay to be challenged. This is a challenging field, but if you're determined enough, you can make a place for yourself.” EPISODE RESOURCES: Connect with Kim on https://www.linkedin.com/in/kim-macharia-459266aa/ (LinkedIn), https://twitter.com/galactic_kim (Twitter) and https://www.instagram.com/galactic_kim/?hl=en (Instagram) Learn more about the https://newspace.spacefrontier.org/ (Space Frontier Foundation) & the https://www.spaceprize.org/ (Space Prize) Thank you for listening! Follow https://www.beforeithappened.com/ (Before IT Happened) on https://www.instagram.com/beforeithappenedshow/ (Instagram) and https://twitter.com/TheBIHShow (Twitter), and don't forget to subscribe, rate and share the show wherever you listen to podcasts!  Before IT Happened is produced by Donna Loughlin and https://www.studiopodsf.com/ (StudioPod Media) with additional editing and sound design by https://nodalab.com/ (nodalab). The Executive Producer is Katie Sunku Wood and all episodes are written by Jack Buehrer.

executive director board diversity nasa dreaming executive producer times square diversifying female quotient before it happened space frontier space frontier foundation studiopod media donna loughlin
Before IT Happened
Ethics and Human Rights in Tech with Deb Donig

Before IT Happened

Play Episode Listen Later May 5, 2022 39:01


Technology isn't neutral: all technologies were created with a purpose, says Dr. Deb Doing a literature professor at Cal Poly whose work focuses on the intersection between technology and human rights. What does it mean to be human in the age of tech? How does technology shape our future on a day-to-day basis? And most importantly, what about ethics and how we behave through technological tools? In an age where we depend so heavily on technology, Deb says we need to look further and ask developers to think more critically and act more ethically when developing their technologies. Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (02:31) - Deb Donig on growing up and being encouraged to serve others - "I had instilled in me from a very young age that women can do everything, that our interventions are important, that we're valuable as professionals.” (04:03) - Deb's mother's life growing up in South Africa during the apartheid - "In that tight period between the end of WWII and the beginning of the official institutionalized apartheid system, Jews weren't really either black nor white. They were in this indeterminate, intermediate space." (07:17) - How Deb fell in love with literature, and her fascination for the non-human world -  "Sometimes I like to say that I will sit down to work and have my lap dog on one side and my laptop on the other side. I like to think about the symbiosis between those." (09:25) - Deb's Jewish heritage and her love of literature - “There's a saying that because Jews have historically been exiled and lived around the world, it's said that Jews come together around shared textuality. For me, it's an intuitive part of who I am." (12:48) -  Going back to her South African roots almost by accident - “I discovered a part of myself and a part of my family that I had never really encountered as an adult. I came back from South Africa, directed the New England Holocaust Memorial for a couple of years, and discovered there was a question about narrative. How do we remain, how do we tell the story?" (15:16) - The intersection of technological innovation and human rights - “We're talking about questions of whether our democracy was being ruled by algorithm; about questions of free speech on online platforms. All of those were human rights issues and tech is right at the center of it.”  (21:18) - Can we build this… or should we? How Deb teaches young people ethics in technology as an English literature professor -   “I'm still trying to figure out the answer myself. What I say to them is that before we can build anything, we first have to imagine it. It matters how we imagine.” (24:59) - Deb explains why some people struggle with the ‘ethical technology' movement - “When we talk about ethics we're not talking about laws and regulation. There shouldn't be an ethical technology movement. There should be laws.” (27:25) - On ‘ethics washing' - “It doesn't matter how many ethical actors you have. It doesn't matter how many people you hire. It's a matter of who the CEO is and what kind of priorities your company has built into it. You can't put an ethical prosthetic on your company.”  (32:13) - The dichotomy between how technology can support and hurt us  - “A phone can be a distraction and it can be an attention suck, but it can be a life-saving mode of connection at times, both in terms of our mental and physical health.” EPISODE RESOURCES: Connect with Deb Donig on https://twitter.com/debsta4?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Twitter) and...

Before IT Happened
Solving the Cheese Problem with Change Foods' David Bucca

Before IT Happened

Play Episode Listen Later Apr 14, 2022 32:49


Food is an emotional and cultural experience. There is no easy way to replace the traditional ingredients that come from animals, but it may no longer be necessary to think about ‘replacing' them. In this episode, David Bucca, Founder and CEO of Change Foods, joins the show to talk about the company's game-changing approach to making dairy-free cheese. David also shares the pivotal moment when he decided to leave his aerospace career behind to start this entrepreneurial adventure. Join us in this delicious conversation and be part of this gooey, stretchy and melty revolution! Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (01:32) - From aerospace engineer and pilot to cheese revolutionary - “I've always been very diverse in lots of different interests and wanting to pursue different paths. So it was actually going to be either music or aerospace engineering.” (04:31) - David's primary role as an engineer working for Boeing and Airbus - “I spent a year in Hamburg and worked for Airbus, but that was more in flight dynamics. So I was working in a simulator, which was pretty fun because I managed to fly around a little bit and crashed a few times.” (06:38) - The big bang moment: David's switch to engineering cheese - “The skillset from aerospace is perfectly suitable to the challenges that we're facing in food technology.” (14:29) - Why Change Foods is focusing on dairy - “I love the fact that it was still a cell-based technology and that it can recreate bio identical compounds. However, it was also a technology that's been already used for 30 to 40 years in many other food applications.” (18:43) - Understanding microbes' role in the cheese production process - “I loved that idea of actually not necessarily stopping beautiful traditions, but rather working with them and just revolutionizing them in a different way.” (22:53) - From Australia to Silicon Valley - “There's some fantastic innovations and tech that comes out of Australia, but they are typically commercialized in other more substantial markets that you can leverage the resources of.” (27:57) - Products that Change Foods is currently developing - “The revolutionary thing is that we haven't actually eaten it yet. We have smelled it and played around with it, but until it's produced in a food grade facility, that's when we'll actually be able to eat it.” EPISODE RESOURCES: Connect with David on https://www.linkedin.com/in/davidbucca/ (Linkedin), https://twitter.com/el_buccerado?lang=en (Twitter) and https://www.instagram.com/davidbucca/?hl=en (Instagram) Learn more about https://www.changefoods.com/ (Change Foods) Read Bloomberg's https://www.bloomberg.com/news/articles/2022-02-14/cow-free-cheese-startup-s-holy-grail-quest-wins-big-backers (Cow-Free Cheese Startup's ‘Holy Grail' Quest Wins Big Backers) Read Green Queen's https://www.greenqueen.com.hk/change-foods-12-million-seed-funding-extension/ (Animal-Free Dairy Startup Change Foods Closes Record $12 Million Seed Extension To Disrupt Cheese) Listen to Before IT Happened's: https://www.beforeithappened.com/podcast-episodes/taking-on-the-100-billion-pet-food-industry-with-because-animals-shannon-falconer-episode-33#listen (Taking On the $100 Billion Pet Food Industry with Because Animals') Listen to Before IT Happened's: https://www.beforeithappened.com/podcast-episodes/sprouting-our-way-to-better-health-and-sustainability-with-doug-evans-episode-17 (Sprouting our way to Better Health and Sustainability with Doug Evans) Thank you for listening! Follow https://www.beforeithappened.com/ (Before IT Happened) on...

Before IT Happened
Fermenting Better Meat with Paul Shapiro

Before IT Happened

Play Episode Listen Later Apr 7, 2022 35:41


The meat industry is known for following dirty and often inhumane processes. But the fact that meat consumption is such an ancient practice doesn't mean that it can't be reinvented. In this episode of Before IT Happened, Donna meets Paul Shapiro, author of the bestseller Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner And The World. As the book's title suggests, Paul is hopeful of rendering the factory farming system totally obsolete. They discuss his decision to become vegan at age 13, the mysteries and virtues of the fungi kingdom and the possibilities of alternative meat experiences in the future. Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (01:17) - Discovering veganism as a young teenager - “I thought ‘Wow, not only can you abstain from eating animal products, but you can actually thrive as the world's number one athlete and be vegan'.” (06:30) - The Compassion Over Killing Club - “I decided to shift it from being a high school club at my Washington DC high school to being really like a DC-wide organization. And so I expanded it out and more and more adults started getting involved.” (09:25) - How animal rights have evolved - “Nobody stopped because they cared about geese. They stopped because metal fountain pens were invented.” (14:30) - Understanding the benefits of fungi and the many ways to produce meat without killing animals - “Most of the time, when people think about fungi, they are thinking about mushrooms and they're not synonyms. Mushrooms are the fruiting body of the fungi.” (17:28) - A new food pyramid: Why fungi, like animals, needs to be domesticated for human consumption - “This is an effort to optimize both the actual organism and the environment in which it's grown to make sure that we can produce the most efficient and most sustainable type of meat experience on the planet.” (22:41) - The mission to render the factory farming system obsolete - “We want to create a world in which a factory farm is viewed as much as an archaic relic of an obsolete past as a whaling ship is.” (27:04) - Conversations inside the meat industry, home based solutions and the future of meat consumption - “If we know that eating animals is a driving factor for pandemic risk, if we know it's the number one cause of deforestation, antibiotic resistance and cruelty and more, why not try to recreate meat without animals?” EPISODE RESOURCES: Connect with Paul on https://twitter.com/PaulHShapiro?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Twitter) and at his https://www.paul-shapiro.com/ (website) Learn more about https://www.bettermeat.co/ (The Better Meat Co.) and follow them on https://www.instagram.com/thebettermeatco/?hl=en (Instagram) Watch Paul's Ted Talk: https://www.ted.com/talks/paul_shapiro_clean_meat_the_clean_energy_of_food_jan_2018?language=en (Clean meat: The clean energy of food) Read Paul's book: https://cleanmeat.com/ (Clean Meat) Thank you for listening! Follow https://www.beforeithappened.com/ (Before IT Happened) on https://www.instagram.com/beforeithappenedshow/ (Instagram) and https://twitter.com/TheBIHShow (Twitter), and don't forget to subscribe, rate and share the show wherever you listen to podcasts!  Before IT Happened is produced by Donna Loughlin and https://www.studiopodsf.com/ (StudioPod Media) with additional editing and sound design by https://nodalab.com/ (nodalab). The Executive Producer is Katie Sunku Wood and all episodes are written by Jack Buehrer.

Before IT Happened
Driving the Nostalgia of Motorcycles into the EV Era with Paul d'Orléans

Before IT Happened

Play Episode Listen Later Mar 31, 2022 34:15


The EV revolution is speeding up. If it's on wheels, chances are someone has figured out how to take it electric. But what has been the path that has brought us here? In this episode, Donna talks with Paul D'Orleans, founder of The Vintagest and possibly the world's foremost authority on the EV revolution happening on two wheels. We spoke about his passion for buying and repairing rare and vintage motorcycles models from around the world and the moment when he decided to share his expertise with the world through his blog The Vintagent. Paul also shared his views on what will push the EV revolution forward. Join us and discover why Paul's knowledge of motorcycles' past is just as exciting as the future! Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (01:52) - Paul D'Orleans on his first motorbike and growing up in Stockton, California - “I cultivated a kind of street smarts or at least street awareness from an early age, but, you know, I was kid, so I mostly I had fun.” (06:21) - Paul's first business as a freelance painter in San Francisco and the vintage motorcycle scene in the 80s - “This was no ordinary unemployed hooligan club. These were people who all had college educations that loved carrying around on old British motorcycles.” (12:25) All the way to the Soviet border: Paul's motorcycle road trip to Europe in 1988 - “I was encouraged to take a trip in 1987 out to the Eastern Bloc to buy old motorcycles because there were quite a few ex-military and other machines and they were dirt cheap.” (15:33) - The growing momentum for motorcycles in pop culture and the creation of The Vintagent - “I just started posting photos with one or two sentences at first. And then as I learned how to play that instrument, it became much more elaborate.” (23:02) - Why it's important to understand the history of electric vehicles and the present transitional phase - “In early January 2009, I was able to be the first press anywhere to break the story of the world's first electric superbike. Who knew that 10 years later, I would have that bike in one of my Peterson exhibits.” (29:08) - What will really push the EV revolution forward - “If you want mass adoption, you need legislation. That's what happened in China. They banned small internal combustion motors from the center of their big cities. Boom! They got 4 million EVs on the road.” EPISODE RESOURCES:  Follow Paul on https://www.instagram.com/pauldorleans/?hl=en (Instagram), https://www.facebook.com/thevintagent/ (Facebook) Read https://thevintagent.com/ (The Vintagent) Read Paul's book https://www.amazon.com/gp/product/3899559568/ref=dbs_a_def_rwt_bibl_vppi_i5 (The Current)  Learn more about the https://www.petersen.org/ (Petersen Museum in Los Angeles) See the latest street fashions on https://www.thesartorialist.com/ (The Sartorialist ) Thank you for listening! Follow https://www.beforeithappened.com/ (Before IT Happened) on https://www.instagram.com/beforeithappenedshow/ (Instagram) and https://twitter.com/TheBIHShow (Twitter), and don't forget to subscribe, rate and share the show wherever you listen to podcasts!  Before IT Happened is produced by Donna Loughlin and https://www.studiopodsf.com/ (StudioPod Media) with additional editing and sound design by https://nodalab.com/ (nodalab). The Executive Producer is Katie Sunku Wood and all episodes are written by Jack Buehrer.

Before IT Happened
Envisioning a Sustainable Future and a Free Ukraine with Daniel Tonkopi

Before IT Happened

Play Episode Listen Later Mar 24, 2022 42:10


In the midst of the Russian invasion in Ukraine, Daniel Tonkopi, CEO & founder at Delfast joins the show to talk about his entrepreneurial journey from Kyiv to California. While living in Ukraine, Daniel founded Delfast, a company that holds the Guinness World Record for the longest-range e-bike in the world. In the episode, we talked about how the company grew from a small delivery service in Kyiv to one of the leading producers of e-bikes in the world. Daniel also discussed running the company from its new headquarters in Southern California while most of his employees are still in Ukraine enduring the unspeakable terrors of war and violence. But as Daniel said, "We'll never stop. We will protect our country, we will protect our houses, and then we will build everything up again.”Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (03:55) - Growing up in Kazakhstan - “We didn't have any access to additional resources, but I did have access to books, to my father's books, to other books about ecology and ecological problems.” (09:25) - Daniel's first impression of Silicon Valley - “I saw a car that could autonomously drive itself. And I understood. I realized clearly that Silicon Valley is the epicenter of all new technologies for the world.” (13:48) - Earning the Guinness World Record - “We couldn't find any e-bikes with a big range, with good speed, with high durability. So we had to develop these bikes for ourselves. We were trying to solve our own problems.” (20:20) - Delfast bikes today - “All the GPS tracking and history, even the temperature of the battery. It's a smartphone on two wheels.” (23:06) - How the Russian invasion is affecting Delfast - “The main issue is our team members. They're safe now. Some of them are with a gun protecting Ukraine. Some of them are in bomb shelters. Some of them are in Kyiv. Some of them have left the country.” (31:17) - How Daniel is working to support his team - “I go to rallies and meetings and I share pictures and videos to our team members from Ukraine. This is important to them, to see that people from another part of the world are supporting them.” (36:17) - How Daniel hopes that Ukrainians will move forward - “I'm absolutely sure that after this war is finished, and it will be finished, we will create more innovations. We will create more Ukrainian companies with the help of the western world.” EPISODE RESOURCES:  Connect with Daniel Tonkopi on https://www.linkedin.com/in/datonko/ (Linkedin)  Learn more about https://delfastbikes.com/ (Delfast) and follow them on https://twitter.com/delfastbikes (Twitter) See Delfast's https://www.guinnessworldrecords.com/world-records/115107-greatest-distance-by-electric-bicycle-single-charge (Guinness World Record) for the greatest distance traveled on an e-bike on a single charge Read Insider's https://www.insider.com/guides/health/fitness/best-electric-bikes (The 7 best electric bikes in 2022, for city commuters, road cyclists, and mountain bikers) Read LAist's https://laist.com/news/ukraines-war-feels-close-at-a-whittier-bike-shop-with-deep-ties-to-kyiv (Ukraine's War Feels Close At A Whittier Bike Shop With Deep Ties To Kyiv) ABOUT THE MUSIC:  Music for this episode was generously provided by http://violinistssupportukraine.com/ (Violinists Support Ukraine), a collaboration between violinists from Ukraine playing from their basements and bomb shelters along with violinists from around the world, and the https://www.polyphonyproject.com/en (Polyphony Project) whose mission is to preserve the musical

Before IT Happened
From Dairy Queen to Developing Smart Drones with Rut Patel

Before IT Happened

Play Episode Listen Later Mar 17, 2022 36:33


Drones may seem like something taken out of sci-fi, but for Rut Patel, the founder of Voyager Industries, they represented a once-in-a-lifetime opportunity. Rut's philosophy relies on doing something that stands out. In this episode, we talk to him about how he applied this principle to his career, discovering how drones can make big tech improvements and even save lives. Join us and envision the drone's multiple roles in our future everyday activities! Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (01:48) - Rut Patel's school years - “I was just always talking to people ‘Hey, do you have anything broken down? I can take a look'.” (04:20) - Coming to America- “I was so hungry to learn English because the biggest gift I had was my people skills. That's what I developed in India.” (13:11) - Rut's first drone - “I realized I can also monitor the progress that construction companies are making. So I started knocking on their doors and saying, ‘Hey, if you like any progress monitoring from the drone, I can keep track of all your business.' (17:49) - What makes Rut's idea standout - “I started understanding their problem and only if I could solve this problem with technology, that's when I approached them with the solution, not even mentioning a drone.” (22:16) - How drones can help in natural disasters - “As soon as the hurricane passed by, we go out and we fly the drones, look at all the power lines, cell towers and all the infrastructure, making sure it's safe for people to get back in.” (26:38) - How (and why) Rut started manufacturing his own drones - “Black Wing is a fixed-wing drone that flies up to 100 miles per hour, goes 12 miles away and flies for two hours. So you can cover a pretty big area and it can carry a big payload.” (29:43) - Drones and artificial intelligence - “With agriculture, it recognizes the brown spot surrounded by green and knows why it happened because we have enough data to train that model.” EPISODE RESOURCES:  Connect with Rut Patel on https://www.linkedin.com/in/rut9695/ (Linkedin) and https://www.instagram.com/patelrut/ (Instagram) Learn more about https://voyagerengineering.com/ (Voyager) and follow them on https://www.facebook.com/Voyager.engineering/ (Facebook) Watch Rut's interview with https://www.youtube.com/channel/UC3jKIHSe-XvCoWcIef19KuA (Dave Talks Business): https://www.youtube.com/watch?v=QUKQXixPPOM&t=1s (From American Immigrant on Minimum Wage to Tech CEO - Rut Patel of Voyager Industries) Read Florida's Business Observer's https://www.businessobserverfl.com/article/lofty-ambitions-drone-based-businesses-navigate-their-way-to-success (Lofty ambitions: Drone-based businesses navigate their way to success) Thank you for listening! Follow https://www.beforeithappened.com/ (Before IT Happened) on https://www.instagram.com/beforeithappenedshow/ (Instagram) and https://twitter.com/TheBIHShow (Twitter), and don't forget to subscribe, rate and share the show wherever you listen to podcasts!  Before IT Happened is produced by Donna Loughlin and https://www.studiopodsf.com/ (StudioPod Media) with additional editing and sound design by https://nodalab.com/ (nodalab). The Executive Producer is Katie Sunku Wood and all episodes are written by Jack Buehrer.

Before IT Happened
Coaching Next Gen Leaders with Jason Ma

Before IT Happened

Play Episode Listen Later Mar 10, 2022 35:49


The world's next leaders and CEOs are now going through the difficult task of applying to the best colleges and schools. Jason Ma works to make the most of this stage of life and prepare Gen Z to take the reins. Ma is the Founder, CEO, & Chief Mentor at ThreeEQ. In this episode Jason talks about his career and the different professional assets that led him to create a mentoring company for the young. Join us while we discuss the virtues of the ThreeEQ methodology and explore the things that Gen Zs have in common with other generations. Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (02:41) - Jason Ma's family roots and what it was like to move from Hong Kong to San Francisco as a kid  - “Once you ask a lot of good questions to your parents, you learn so much. Get to know your parents more. They might have some interesting stories for you.” (06:56) - Jason's first job - “I was literally a data scientist back then. Traffic analysis, putting together reports, writing some programs to improve productivity…” (11:19) - How did Jason become an influential advisor focused on elite college admissions? - “So the Top 50 universities, we know exactly how the submission officers think, right? We hacked it, we perfected it.” (13:13) - How is it like to work both with teenagers and veteran entrepreneurs? - “I'm not good with the kids that are not coachable or the adults that are not coachable. I require my students to be coachable. They're committed, resourceful, and decisive.” (16:34) - Jason's ThreeEQ methodology - “Some of the hard skills you learn might be obsolete 2, 3, or 4 years later. You have to keep at it. It is what it is. That's digital. ” (25:01) - How the ThreeEQ bootcamp works - “I'm a tech CEO. I compounded college counseling, life coaching, leadership coaching, career coaching on top of my tech business savvy. So I integrate that. And I bring all these experiences and channel that into the student in ways that are fun for them.” (32:06) - What should companies and employers know about working with Gen Zs? - “You have to leverage on people's strengths. Don't leverage on the weaknesses. If the weaknesses are necessary to be converted into a strength in the job, then help them. If not, then focus on their strengths and put them in the right position.” EPISODE RESOURCES: Connect with Jason on https://www.linkedin.com/in/jasonma/ (Linkedin) and https://www.facebook.com/JasonLMa (Facebook) Learn more about https://threeeq.com/ (ThreeEQ) Read Jason's book https://www.amazon.com/Young-Leaders-3-0-Next-Generation-Achievers/dp/0990973476/ref=sr_1_1?keywords=jason+ma&qid=1646853645&sr=8-1 (Young Leaders 3.0: Stories, Insights, and Tips for Next-Generation Achievers) Read Jason's Forbes article https://www.forbes.com/sites/jasonma/2015/05/15/how-unconventional-experiential-learning-is-reshaping-higher-education/?sh=277f1c9b3159 (How Unconventional, Experiential Learning Is Reshaping Higher Education) Thank you for listening! Follow https://www.beforeithappened.com/ (Before IT Happened) on https://www.instagram.com/beforeithappenedshow/ (Instagram) and https://twitter.com/TheBIHShow (Twitter), and don't forget to subscribe, rate and share the show wherever you listen to podcasts!  Before IT Happened is produced by Donna Loughlin and https://www.studiopodsf.com/ (StudioPod Media) with additional editing and sound design by https://nodalab.com/ (nodalab). The Executive Producer is Katie Sunku Wood and all episodes are written by Jack Buehrer.

Before IT Happened
Moving the Medical World into the Future with Dr. Peter Bonutti

Before IT Happened

Play Episode Listen Later Mar 3, 2022 30:55


Dr. Peter Bonutti has practiced over 30,000 surgical procedures during his career but he's also an innovator passionate about product design and lab research that moves the medical world into the future. In this episode, Dr. Bonutti talks about how he used the money from his work as an orthopedic surgeon to fund his own medical research lab. He also explains what neuromodulation is and why it should be approached carefully. Join us and listen to this medical pioneer talk all about hard work and simple solutions! Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (01:10) - How Dr. Peter Bonutti's became a young doctor - “My father had me apply to the University of Chicago and I started there at 16. I had a full scholarship. So actually college was cheaper for me than high school.” (05:27) - Spinal surgery revolution - “It wasn't what you would consider a lab. It was more of a product development facility where you could build, test, work on redesigning and then getting FDA approval.” (09:29) - An orthopedic surgeon and creator - “We try to bring things down to what I call the least common denominator, the simplest solution often ends up being the best.” (17:53) - A multifaceted approach - “It's kind of an armamentarium. You need both, I believe, to really help in current contemporary environments with problems that we have, such as with COVID currently.” (20:39) - Neuromodulation and what can be done with it - “Nerves in the human body function via an electric current, essentially. So if you can provide a current, you can either enhance the nerve's function or you can diminish the nerve's function by overriding it.” (25:35) - Dr. Bonutti's advice for medical research and development - “All the parts have to work together in synchrony and by taking things out of synchrony or trying to affect only one area, you have to be careful you're not affecting others.” EPISODE RESOURCES:  Watch Bonutti Technologies' demo on the https://www.youtube.com/watch?v=B__uORdhgG4 (UVCeed Smart Mobile Disinfection) Learn more about Dr. Bonutti's https://www.uvceed.com/ (UVCeed disinfectant device that attaches to mobile devices)  Read The Geek Church's Review: https://thegeekchurch.com/medical-gadgets/our-review-of-the-uvceed-sanitizing-device/ (Our Review of the UVCeed Sanitizing Device) Learn more about https://bonuttitechnologies.com/what-we-do-2/ (Bonutti Technologies) Connect with Dr. Peter Bonutti on https://www.linkedin.com/in/dr-peter-bonutti-3758b7130/ (LinkedIn) Follow his band https://open.spotify.com/artist/2aCBwtj8rGOpEGTWAEDIzZ (The Clinic on Spotify) Listen to Before IT Happened's: https://www.beforeithappened.com/podcast-episodes/electrifying-agriculture-one-tractor-at-a-time-with-praveen-penmetsa-episode-5 (Electrifying Agriculture One Tractor at a Time with Praveen Penmetsa)  Thank you for listening! Follow https://www.beforeithappened.com/ (Before IT Happened) on https://www.instagram.com/beforeithappenedshow/ (Instagram) and https://twitter.com/TheBIHShow (Twitter), and don't forget to subscribe, rate and share the show wherever you listen to podcasts!  Before IT Happened is produced by Donna Loughlin and https://www.studiopodsf.com/ (StudioPod Media) with additional editing and sound design by https://nodalab.com/ (nodalab). The Executive Producer is Katie Sunku Wood and all episodes are written by Jack Buehrer.

Before IT Happened
Breaking Down the Business of Story with Park Howell

Before IT Happened

Play Episode Listen Later Feb 24, 2022 37:48


In this episode of Before IT Happened, entrepreneur, storytelling coach and bestselling author Park Howell joins the show to discuss the ‘Story Cycle System' that he created to apply the full potential of ‘the hero's journey' to business and entrepreneurship. There is endless competition for our attention and it forces businesses to become acutely aware of the audience they're serving. This awareness leads to the possibility of crafting powerful stories. So join us and discover what good brand storytelling is all about and how you can make it come to life! Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (01:39) - How Park Howell fell in love with music: “I've applied everything I've learned in [music] to the work I've done over the past 35 years in advertising and branding because everything is about flow and rhythm.” (07:45) - Park's early approaches to the art of storytelling - “I realized we've only been telling them intuitively, we've never told them intentionally, meaning I've never used a framework.” (11:09) - The origins of the ‘Story Cycle System' - “While he was going to school there, I said, ‘Parker, send me your textbooks since I'm paying for them. I want to know what Chapman University teaches you as a storyteller.” (15:10) - Redefining the ‘Hero's Journey' - “Depending on where your audience is with you in the story cycle system journey, you want to share with them appropriate stories that they can relate to.” (21:51) - How Park guides people to apply his framework to their brand's story - “Take us to that problem, share that conflict or that contradiction. When you don't, you end up not telling a story. You think you're telling a story. All you're telling is the exposition of that story.” (24:27) - Focusing on the problem you're solving for your audience - “I want to know what this actually does for me. What do you actually make happen in my world? There's no list of features and functions that's going to sell that for you.” (26:42) - Crafting a focused narrative - “You're going to try to sell lots of different things in that ABT, but I want you to always boil it down to a singular narrative and that in this case is the companionship.” (32:00) - The ABT, a versatile tool - “I've been using this ABT in my emails. I've cut my email writing time down by two thirds. People who receive them actually understand what I'm asking of them. And I have a built-in call to action in my therefore statement.” EPISODE RESOURCES:  Connect with Park Howell on https://twitter.com/ParkHowell?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Twitter), https://www.instagram.com/parkhowell/?hl=en (Instagram) and https://www.linkedin.com/in/parkhowell/ (Linkedin) Watch Park's Ted Talk: https://www.ted.com/talks/park_howell_start_looking_for_your_scenes_and_your_story_will_find_you (Start Looking for Your Scenes and Your Story Will Find You) Read Park's books: https://businessofstory.com/brandbewitchery/ (Brand Bewitchery) and http://narrativegym.com/ (The Narrative Gym) Learn more about https://businessofstory.com/about/ (The Business of Story) Listen to Before IT Happened's: https://www.beforeithappened.com/podcast-episodes/becoming-superhuman-with-designer-and-entrepreneur-donald-burlock-jr-episode-4 (Becoming Superhuman with Designer and Entrepreneur Donald Burlock, Jr.) Thank you for listening! Follow https://www.beforeithappened.com/ (Before IT Happened) on https://www.instagram.com/beforeithappenedshow/ (Instagram) and https://twitter.com/TheBIHShow (Twitter), and don't forget to subscribe, rate...

Before IT Happened
Values-Based Investing for the Future of the Planet with Will Peterffy

Before IT Happened

Play Episode Listen Later Feb 17, 2022 38:00


“Put your money where your heart is.” That's the tagline you'll see when you visit Will Peterffy's mobile trading platform IMPACT. Will is the ESG Director at Interactive Brokers, and his purpose is to help guide younger generations who want to invest consciously. Millennials are the most socially responsible and soon to be wealthiest generation of investors the world has ever known. In this episode, Donna talks to Will about how he believes mission-based investing can help create a better, healthier planet and why he says other hedge fund owners should get in front of the wave. Join in while we imagine the future of collective and generational efforts to make a change! Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (01:12) - How Will Peterffy found his purpose - “One of the things that Bioneers focuses a lot on is the principle of biomimicry. When we're addressing a solution, nature usually has one that's better than what we can come up with on our own.” (07:49) - From ranch hand to Board of Directors - “I spent my summers working on regenerative ranches in Montana. And this is actually where I had that epiphany moment.” (15:27) - Explaining IMPACT, Will's new mobile app for conscious investing - “You can create your own personalized combination of different values to really reflect who you are, and it will then match your investments with those values.” (20:26) - Millennials and the blockchain - “We're able to create currencies and assets that are backed by different values, so we're able to invest more directly in what we care about.” (25:10) - On tracking data about the health of the planet - “If we can see these different data points coming in and be able to track the health of our ecologies, we can start accounting for them. Create systems that incentivize the healing of them.” (28:07) - The process of applying to a One Small Planet grant  - “The biggest thing with that is really having an understanding of exactly where the money's going and that it's really going to those who know what to do with it.” (30:34) - What the ‘Big Hedge Funds' can learn from ESG efforts - “This tide shift is occurring and people are going to start being held more accountable for the impact that they have on the planet.” EPISODE RESOURCES:  Connect with Will Peterffy on https://www.linkedin.com/in/william-peterffy-aba851ba/ (Linkedin) Learn more about Will's https://impact.interactivebrokers.com/en/home.php (mobil app IMPACT) Learn more about how the https://bioneers.org/ (Bioneers) are working to solve environmental and social challenges Read Traders Magazine's https://www.tradersmagazine.com/am/interactive-brokers-launches-impact-mobile-trading-platform-for-socially-conscious-investors/ (Interactive Brokers Launches ‘IMPACT' Mobile Trading Platform for Socially Conscious Investors) Read Tech Bullion's interview with Will: https://techbullion.com/impact-enables-investments-in-social-values-interview-with-will-peterffy-esg-director-at-interactive-brokers/ (IMPACT Enables Investments In Social Values: Interview with Will Peterffy, ESG Director at Interactive Brokers.) Read Finance Magnates:https://www.financemagnates.com/forex/interactive-brokers-releases-impact-mobile-trading-platform/ ( Interactive Brokers Releases IMPACT Mobile Trading Platform) Listen to Before IT Happened's: https://www.beforeithappened.com/podcast-episodes/smart-electric-motorcycles-and-achieving-zero-fatalities-before-2030-with-damon-founder-jay-giraud (Smart, Electric Motorcycles and Achieving Zero Fatalities Before 2030 with Damon...

Before IT Happened
Taking On the $100 Billion Pet Food Industry with Because Animals' Shannon Falconer

Before IT Happened

Play Episode Listen Later Feb 10, 2022 43:56


Shannon Falconer is the Co-Founder and CEO of Because Animals, a startup that produces cultured meat products for pets. Their goal is to reduce the pet food industry's reliance on animal agriculture. In this episode, Sharon shares how her love for animals at a young age led to a disruptive career in the biochemistry field. She explains how the process to create cultured meat works and why the commercial pet food industry needs to start paying attention to this alternative. Join in and find out how Because Animals is challenging a hundred-billion dollar industry with the help of some mighty mice! Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (02:52) - Why Shannon Falconer wants to take animals out of the supply chain - “My decision to become vegetarian was really not so much about health. My best friends were animals.” (09:48) - On the wrong side of the line: Shannon's experience doing a postdoc at Stanford - “The sad reality of being a biomedical researcher is that even if you don't do animal work yourself, the work that you do will often touch an animal.” (13:38) - What exactly is cultured meat and how mice factor in - “Chicken and beef are the main ingredients in commercial pet food, but those are also the main allergens for cats and dogs.” (19:28) - The counterculture of cultured meat - “NARA says it's a sustainable practice, but it's a sustainable practice in the sense that it is sustaining the most unsustainable practice on the earth, which is animal agriculture.” (28:02) - The challenge of challenging a hundred-billion dollar industry - “Just before we needed to raise more money, we found out—actually just through the media—not even from them, that our investors had also invested in a competitor of ours.” (33:06) -  Visionaries with a new ingredient  - “We are a food biotechnology company, but we are also a consumer facing brand. Classically in venture capital, those two are very distinct styles of company.” (38:51) - Is the pet food industry becoming more open minded towards cultured meat products? - “Humans can be omnivores, vegetarians and vegans without a problem. It's a different story to feed your cat a plant-based diet.” EPISODE RESOURCES:  Follow Because Animals on https://twitter.com/becauseanimals?lang=en (Twitter) and https://www.instagram.com/becauseanimals/ (Instagram) Order your own Noochies and Probiotic Sprinkles at https://becauseanimals.com/ (Because Animals' website) Read Fast Company's https://www.fastcompany.com/90665457/there-are-now-lab-grown-mouse-meat-cookies-for-cats (There are now lab-grown mouse-meat cookies for cats) Read Forbe's https://www.forbes.com/sites/jeffmcmahon/2021/05/31/our-environmental-disaster-begins-with-our-words/?sh=5c8c2265ee67 (Our Environmental Disaster Begins With Our Words) Watch Ted Talk: https://www.ted.com/talks/isha_datar_how_we_could_eat_real_meat_without_harming_animals (How we could eat real meat without harming animals) Thank you for listening! Follow https://www.beforeithappened.com/ (Before IT Happened) on https://www.instagram.com/beforeithappenedshow/ (Instagram) and https://twitter.com/TheBIHShow (Twitter), and don't forget to subscribe, rate and share the show wherever you listen to podcasts!  Before IT Happened is produced by Donna Loughlin and https://www.studiopodsf.com/ (StudioPod Media) with additional editing and sound design by https://nodalab.com/ (nodalab). The Executive Producer is Katie Sunku Wood and all episodes are written by Jack Buehrer.

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The 2 LADS Podcast
Communication

The 2 LADS Podcast

Play Episode Listen Later Feb 8, 2022 76:55


This week we're back to Daniel and Leggy discussing another deep topic "Communication." The lads -- together in the same room for the first time this season -- discuss why communication is the backbone of any relationship; and why listening to our emotions, our truth and being able to communicate it ultimately sets us free regardless of the outcome. JUMP TO: (22:34) Main Topic of "Communication" Please remember to subscribe, rate, and review + follow us on social: https://www.instagram.com/the2ladspodcast/ (@the2ladspodcast) Thanks to our SPONSORS: BetterHelp: The 2 LADS Podcast listeners get 10% off their first month. Visit: https://betterhelp.com/2lads (https://betterhelp.com/2lads) SEED: visit https://my.captivate.fm/SEED.com (SEED.com) and use code 2LADS at checkout to receive 15% off your first month of SEED delivery.  https://podcasts.apple.com/us/podcast/introducing-before-it-happened/id1571396481?i=1000524712304 (Before It Happened Podcast): Tune into one of our favorite podcasts, hosted by Donna Loughlin and remember to rate & review! Before It Happened is available wherever you get your podcasts. Instagram: https://www.instagram.com/beforeithappenedshow/ (@BeforeItHappened)

seed leggy before it happened donna loughlin
Before IT Happened
From Living on the Streets to Making $1 Million in Sales with Chick Boss Cake's Rebecca Hamilton

Before IT Happened

Play Episode Listen Later Feb 3, 2022 42:36


Chick Boss Cake founder Rebecca Hamilton joins Donna on this episode of Before IT Happened to share the story of how she went from being a homeless high school dropout at 16 years old to opening a bakery in Ontario, Canada and achieving $1 million in sales. Satisfy your sweet tooth now by listening to this episode and hearing Rebecca talk about everything from how baking cakes at a women's shelter was a turning point in her life to how she comes up with some of her wackier confections like cotton candy lemonade and potato chip buttercream cakes. Yum! Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (01:39) - Rebecca's challenging teenage years - “I survived at 16 years old being on my own and having to worry about things like groceries or bus tickets while my friends were worried about going to school dances and normal teenage things.” (12:43) - Finally finding shelter: How Rebecca's passion for baking started - “When I got that job, I didn't realize it at the time, but that job offered a lot of healing.” (17:35) - Becoming the Chick Boss - “That's how I came up with the name too, Chick Boss Cake, because Buddy from Cake Boss is a huge inspiration.” (21:02) - On opening her first storefront - “We opened our first store location with real rent to pay and real bills. And it was really scary, but we took the leap of faith, and looking back now I'm so glad that we did.”  (23:38) - Creativity tastes delicious: How Rebecca comes up with her unique flavors - “The really over-the-top stuff might work in LA or New York, but in my small town where people like vanilla, chocolate, and strawberry, I had to scale it back a little bit.” (26:14) - Hitting one million in sales during the pandemic - “It's all a mindset game. I wanted the opportunity to share my story with other people and hopefully inspire them to take that leap and do what they actually want to do with their life.” (32:14) - The process of writing The Million Dollar Bakery and explaining the bakery's visual components - “I got a lot of really great feedback on this one and the sense that it was written as if we were having a coffee together.” (37:20) - Sharing more wisdom through her podcast ‘Scrap the Sweet Talk' - “We talk a lot about pretty much everything that we do in our daily lives to set us up for success and to feel great every day in order to be able to run a business.” EPISODE RESOURCES:  Follow Rebecca Hamilton on https://www.instagram.com/rebeccaatchickbosscake/?hl=en (Instagram) Follow Chick Boss Cake on https://www.instagram.com/chickbosscake/?hl=en (Instagram) and https://www.facebook.com/chickbosscake (Facebook) Visit a https://www.chickbosscake.com/ (Chick Boss Cake location) in Ontario and https://rebeccahamiltonco.com/pages/classes (take a cake decoration class) at CBC! Listen to Rebecca Hamilton's podcast https://rebeccahamiltonco.com/pages/the-podcast (Scrap The Sweet Talk) Read Rebecca's book: https://rebeccahamiltonco.com/pages/the-book (The Million Dollar Bakery) Read Narcity's: https://www.narcity.com/unique-food-in-ontario-that-you-absolutely-have-to-try-at-least-once-in-your-life (7 Must-Try Food Items In Ontario That Will Satisfy All Of Your Wildest Cravings) Thank you for listening! Follow https://www.beforeithappened.com/ (Before IT Happened) on https://www.instagram.com/beforeithappenedshow/ (Instagram) and https://twitter.com/TheBIHShow (Twitter), and don't forget to subscribe, rate, and share the show wherever you listen to podcasts!  Before IT Happened is produced by Donna Loughlin and https://www.studiopodsf.com/ (StudioPod Media) with

The 2 LADS Podcast
Duncan Trussell

The 2 LADS Podcast

Play Episode Listen Later Feb 1, 2022 75:34


This week the lads talk to comedian and psychonaut Duncan Trussell about consciousness, psychedelics, realizing you've moved the wrong town -- and what it means to be a man in 2022. To learn more about Duncan... Visit his website: http://www.duncantrussell.com/ Follow him on Twitter: https://twitter.com/duncantrussell And on Instagram: https://www.instagram.com/duncantrussell Please remember to subscribe, rate, and review + follow us on social: https://www.instagram.com/the2ladspodcast/ (@the2ladspodcast) And if you like the show, tell a friend! Thanks to our SPONSORS: BetterHelp: The 2 LADS Podcast listeners get 10% off their first month. Visit: https://betterhelp.com/2lads (https://betterhelp.com/2lads) SEED: visit https://my.captivate.fm/SEED.com (SEED.com) and use code 2LADS at checkout to receive 15% off your first month of SEED delivery.  https://podcasts.apple.com/us/podcast/introducing-before-it-happened/id1571396481?i=1000524712304 (Before It Happened Podcast): Tune into one of our favorite podcasts, hosted by Donna Loughlin and remember to rate & review! Before It Happened is available wherever you get your podcasts. Instagram: https://www.instagram.com/beforeithappenedshow/ (@BeforeItHappened)

seed duncan trussell before it happened donna loughlin
Before IT Happened
Writing the Story of Innovation with Jonathan Littman

Before IT Happened

Play Episode Listen Later Jan 27, 2022 35:03


Few people have managed to document the modern history of technology as Jonathan Littman has. Jonathan is a prominent author and journalist known for the bestselling book The Art of Innovation that he collaborated on with IDEO co-founder David Kelley and his brother Tom Kelley. In this episode of Before IT Happened, we talk about Jonathan's most recent book, The Entrepreneur's Faces, the different categories of entrepreneur personalities and his experience inside the fast-growing tech hub of Lisbon, Portugal. Listen now and try to guess which entrepreneur archetype matches your personality! Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (01:18) - Jonathan Littman's successful career as an author and journalist - “I had a fantastic job and then suddenly saw an opportunity for my first real startup, which was a book.” (08:04) - Documenting the origin of innovation: Working with brothers Tom and David Kelly inside IDEO - “The success of Apple and Samsung are hugely dependent on this relationship. Samsung had like 20 designers live at IDEO, and that's really the reason they jumped ahead.” (14:06) - Beyond the visionary: Defining the different categories of entrepreneurs outlined in The Entrepreneur's Faces - “There are all these blanket statements: ‘It's all about the team'. But then you actually never hear the archetypes of the team… You don't really want to have four visionaries.” (21:01) - On influential leaders and companies' archetypes - “With Bezos, it was all about performance. It was all about making revenue and changing fast. He had no interest really in design, beauty or elegance.” (22:58) - The new California Dream is in Portugal: Do these archetypes have cultural or physical barriers? - “We can sell nothing right here in San Francisco, we can sell a promise… And most people from the rest of the world really struggle with that.” (27:01) - Unraveling the different phases within innovation - “The most important thing you can do as a mentor or an advisor is to help people make a shift.” (31:10) - Tough times and opportunities - “When the rules change, when habits change, when behaviors change, it's the ideal time to start.” EPISODE RESOURCES:  Connect with Jonathan on https://twitter.com/jonlittman (Twitter) and https://www.linkedin.com/in/jonathan-littman-0619325/ (LinkedIn) Read Jonathan's most recent book: https://www.theentrepreneursfaces.com/ (The Entrepreneur's Faces) Read Jonathan's LA Magazine story: https://www.lamag.com/culturefiles/the-new-california-dream-is-in-portugal/ (The New California Dream Is in Portugal ) Learn more about innovation hub https://smartup.life/ (Smartup.life) and Jonathan's http://snowballnarrative.com/ (Snowball Narrative) Watch: https://www.youtube.com/watch?v=TtK-XedI7hg (Jonathan Littman & Susanna Camp The Entrepreneur's Faces: How Makers Visionaries & Outsiders Succeed) Thank you for listening! Follow https://www.beforeithappened.com/ (Before IT Happened) on https://www.instagram.com/beforeithappenedshow/ (Instagram) and https://twitter.com/TheBIHShow (Twitter), and don't forget to subscribe, rate and share the show wherever you listen to podcasts!  Before IT Happened is produced by Donna Loughlin and https://www.studiopodsf.com/ (StudioPod Media) with additional editing and sound design by https://nodalab.com/ (nodalab). The Executive Producer is Katie Sunku Wood and all episodes are written by Jack Buehrer.

The Marketing Agency Leadership Podcast
Media Relations for Technology: Marketing the Science Fair

The Marketing Agency Leadership Podcast

Play Episode Listen Later Jan 27, 2022 31:22


Donna Loughlin, is President and Founder at LMGPR, a public relations agency that works with “emerging market players and visionaries” to help them build out their Leadership (the “L” in the agency's name), Momentum, and Growth. Key to this effort is researching the client's “story” and the drivers for the client founding the business. The client/agency relationship typically takes a minimum of a year to launch and continues, in some cases, for up to 8 years until the client goes through its IPO. Media relations initiatives include earned content – “talking to the Wall Street Journal and Bloomberg and trade publications” – and/or “creating original content” (such things as whitepapers and podcasts). Donna began her career as a journalist, working with Reuters, BBC, and Washington Post, and migrated into doing PR inside technology companies going through IPOs during the dot-com bubble. Donna, in her role as a “corporate person,” deflected phone calls from investors in other companies who were seeking her help by referring them to her friends . . . until the day she realized that she had sent away “$1.8 million in revenue.” It was time to start her own agency. Initially, she worked out of her home and consulted with smaller, venture-backed companies and VC firms directly to launch these new companies before they had any marketing, or even, in some cases, a product. Within 90 days, she found she needed to add media and PR talent. She searched online and built a network of independent consultants, working mothers taking time off to have children, who became another (internal) iteration of LMGPR – “Loving Mothers, Good PR,” and then brought on people as employees. Today's clients are widely varied in their needs. They may want to raise funds to start manufacturing a new product, bring a product to market, prepare for a SPAC or an IPO – or be looking to be acquired (as an exit strategy).  In this interview, Donna explains the discovery process the agency uses to find a client's authentic story, exploring such things as: What is the company product and strategy?  What is the genesis and the genius behind the product?  What are the six components of success? Are you relevant?  Are you bold and fearless? (If you're not, what can you capitalize or own that would make you stand out?)  Do you think out of the box? Do you listen to the market?  Are you a disruptor or are you changing an entire category?) Donna has found that the founder's passion is often still in a company's narrative for early- to mid-stage companies but the purpose of the product or solution may be missing. Hence: Why did you bring the product to market in the first place? Donna mentors college students and younger associates in her agency. She emphasizes the importance of maintaining a strong network throughout a career. She can be reached on LinkedIn under Donna Loughlin, by email at donna@lmgpr.com. Her podcast, Before It Happened (https://www.beforeithappened.com/), focuses on visionaries and the future they imagine. Transcript Follows: ROB: Welcome to the Marketing Agency Leadership Podcast. I'm your host, Rob Kischuk, and I am joined today by Donna Loughlin, President and Founder at LMGPR based in San Jose, California. Welcome to the podcast, Donna. DONNA: Thank you so much for having me on the show. ROB: It's great to have you here. Why don't you give us an introduction to LMGPR and the firm's superpowers? DONNA: Absolutely. First of all, LMGPR stands for Leadership, Momentum, and Growth, and that's exactly what we do. I think that's our superpower: we work with emerging market players and visionaries and we help them build their leadership and their momentum and their growth. That obviously doesn't happen overnight; our relationships with our clients typically are a minimum of a year to launch and then going into, in some relationships, 7 to 8 years till they go through their IPO. ROB: Got it. You are focused in, obviously, a key technology hub. People are starting sometimes from nothing, and they may not even know how to think or speak – I'm assuming “leadership” is largely a marketing leadership/ thought leadership perspective. Is that where people are coming from? DONNA: It's a combination of things. Obviously, curating the authentic story of the visionary and the founders is a key component, but also really dialing back and looking at why they even began to want to bring a product or a service to market – those epiphany moments where they decided, “I need to solve this problem, I need to bring this market, and I am the chosen one. I'm going to be the one that's going to trade in the dog for a cat and put all my chips on the table and make it happen.” Oftentimes those conversations start on napkins before they even make it to a whiteboard, or over a quick cup of coffee or my favorite sparkling beverage, Topo Chico. That's about as raw as it can get. ROB: Got it. For some people, I think starting a firm can almost be more instinctive. How do you take someone who might not even be able to tell you why they started the firm and get to the core truth of where this impetus for the business came from and decode that in an authentic way? DONNA: It was actually almost a happy accident. I was a journalist before I became a professional public relations agent, so to speak. I was with Reuters and BBC, and I also did internships with the Washington Post. So, I had really deep editorial, journalistic roots that migrated into working with technology companies and working inside and doing a number of IPOs and very fast-paced IPOs during the dot-com bubble. All that experience formed into this factor that started bringing me into more firsthand discussions with the backers, the investors themselves, the angel investors, the venture capital investors, which is huge in the tech sector. So, I started getting a lot of phone calls from them asking for help when I had a full-time corporate job, and I kept referring the business to friends. Then I realized one day, wow, I just referred X amount of business – I think I calculated it was something like $1.8 million in revenue that I could've put on my own plate. And I was referring it to people because I was a corporate person. So, I stood back and thought, you know what? I actually think I have the makings for an agency. And that's exactly how it happened. I started working and consulting with the venture-backed smaller companies and going in-house and working with the VC firms firsthand to get the companies airborne before they had marketing, before they had, in some cases, a product. ROB: Got it. For someone who's maybe not as deep in the tech industry, how would you explain what a typical client looks like? What's a particular client that you could maybe drill a little bit into their own narrative and their journey to market? DONNA: First of all, there's no one-size-fits all. There's no typical client. Each client is a very specific need. Sometimes clients come to us because they need to bring a product to market; other times, they need to raise funding because they have a product, but now they need to go to manufacturing. Others, they're looking for an acquisition as an exit strategy, and others are getting ready for a SPAC or an IPO. So there's no one-size-fits-all, as I mentioned. But the process is the same. We like to take them through what I call a discovery process of looking for their authentic story. What is the company product and strategy? What is the genesis and the genius behind the product? And then being able to craft a story, looking at what I call six components of success, which are: Are you relevant? Are you bold and fearless? If you're not, what can you capitalize or own that would make you stand out? Thinking out of the box, listening to the market. Are you a disruptor or are you changing an entire category? Then as you mature and grow, it's being agile and also gaining speed. Once a company comes to market – I just came back from CES, the Consumer Electronics Show, last week, and it was really interesting to see what was hot. Every year, analysts forecast what's going to be hot. A lot of the companies that launched this year were virtual. They didn't go to the show itself. These are mega companies, big companies that are public-facing – transportation, robotics, and consumer electronics companies. They didn't show. But what did show well were the smaller companies that were a little more nimble and a little more scrappy in some ways and didn't necessarily have the big funding. They introduced products to market. So, you can still go to venues like that and see a little bit of a science fair. That's something I particularly am always intrigued with when it comes to the tech sector. There's always a little bit of a science fair, whether it's in Silicon Valley or it's in Atlanta or it's in Carolina or it's in Washington State. We have all these different belts of technology – Colorado, around the world, Portugal, parts of the UK, and even parts of Los Angeles have these gulches, so to speak, of innovation and technology. I think we're really lucky that we constantly have this cycle of newness in the industry. ROB: Absolutely. I heard a lot from CES this year where even some major exhibitors didn't show up at the last minute. You walk into a main hall, there's supposed to be a big booth and there's just like a QR code of what would have been there at the booth. It really seemed like a different experience, and maybe some embryonic companies whose stories were quite early. When you see someone who's maybe not as polished and hasn't been through your process, what are they missing from their story? What's a common founder error when they're thinking about communicating to market? DONNA: I think the one great thing about early-stage companies particularly, and even as they evolve and become more mature and ultimately public, is the founder's passion typically is still in the narrative and in the soul of the company. I think the part that oftentimes people miss is the purpose of the product or the solution. Why did you bring it to market in the first place? If you think of something as common as a paperclip, a paperclip is a pretty low-tech product, but it actually adds a lot of functionality. I can clip it, I can clip papers, I can use it to fix my iPhone, I can use it to pick something out of my teeth, I can use it to also do basic IT to my computer. Pretty low-tech. But I think one thing about a paperclip – and I'm dumbing this down to literally a flea and a tick – is that a paperclip still has a purpose. I think companies oftentimes lose sight of what their purpose is. What is that authentic component that you're trying to get a consumer or business to adapt or adopt? I think as companies get bigger, sometimes they lose track of that. You've got to keep a pulse on what customers want. You've got to keep a pulse on, if you're in a reseller channel, what does the channel need? What do the consumers want and what can your partners advocate as well? ROB: It is always a challenge to keep the spotlight off of yourself and to, as many would say, make the customer the hero. It can be challenging to remember sometimes, especially when things thrive a little bit. You have given us, Donna, some of your origin story and how you went from some of these news outlets and reporting to seeing an opportunity that was crossing your plate regularly. When did it become evident that this was going to move from single-player mode at first to multiplayer mode and you had to start thinking about maybe not doing everything, maybe training other people to do things that you felt like you'd been the best at over time? DONNA: Your best IP is your talent, right? Going from literally working from my coffee table and my kitchen table and whatever table in the house I wanted to work from as an independent consultant – it happened pretty quickly. Within the first 90 days, it was clear that I needed to find some other media and PR talent. So, I went online and found some great stay-at-home working moms who had taken time off from having children, and I created a great network of independent consultants. The working name for LMGPR internally was “Loving Mothers, Good PR,” because I had these amazing women that were working for me, and they had small children, and some of them are still with me to this day. Their kids are in high school now, and off to college. Quickly I went from an individual to a network of independents to employees, and when I hit that employee mark that first year, that was a scary milestone move. It was like having more children. I was then responsible for the caretaking and the creation and the mentoring of their careers and their finance and really being instrumental in that. I think that was a big business step for me. At the point when I made that migration, I think we had about 10 clients, and those were 10 retainer clients. I myself, the same year that I started the business, adopted two kids from Russia. So, I not only had an infant startup at home, I was managing and working directly with a lot of infant companies and taking them to market. I don't recommend anyone do that, but I'm a multitasker, so it seemed to allow me to thrive and focus. It was like the AM/PM type of scenario. As we've grown, we just celebrated a 20-year anniversary. I look back at the portfolio of companies that we worked with in the market – I'll take security as an example. Cybersecurity was huge when I first started my business. Now we have security and artificial intelligence and the security of intelligence and blockchain and the need for security in blockchain, and then we have all the different nuances of security that's built into the cars and the robots and all the IoT objects we have in our home. Watching the security world mature has been really interesting because all these products once upon a time were a la carte, and now we have all this integration. ROB: There is so much going on in cybersecurity. I looked on your roster of clients; I recognize one of our Atlanta favorites with Bastille, so congratulations on working with them. Some would look at your timing – and congratulations on 20 years, by the way – and argue that you might have started the firm at perhaps one of the worst times to start a marketing firm in Silicon Valley. DONNA: Absolutely did. [laughs] ROB: What made that not the case for you? People who weren't around or don't remember, I was working for a venture-funded startup in 2000 and 2001, and going into 2002, we had three rounds of layoffs. We cut the firm size down by two-thirds; eventually had to compromise on a sale to an EMEA firm that bought this company. With that retraction in tech at that time, what made it work? Because there weren't as many clients as there were two years before that. DONNA: What made it work was a lot of the bigger national agencies – and I have respect for the big ones like the Bursons and the Edelmans, and I've actually done work for them in the past – were closing up their regional offices in the Silicon Valley to San Francisco, and there were a lot of boutique agencies. So, my competition had shrunk. In terms of working with emerging market companies, their retainer rates were typically around $10,000, but in some cases there were maybe projects that were three month stints for $15k. Their budgets weren't quite as big, but if you did the calculations and you brought in thirsty clients and you were hungry enough to make a difference, you could build a business. And I wasn't the only one at that time; there were other advertising, marketing, and branding firms that also had the opportunity to pick up the slack, so to speak. Because the venture capital firms were a big funnel for me, I was getting venture-backed companies that had gone from scrappy to a little more of what I call the happy mode. They were probably six months to a year from bringing products to market. I think that was really a sweet spot, because you're absolutely right; the market was not – I personally know a lot of people who lost jobs and were moving out of the Valley and cashing out of their houses. And you know what happened in the housing market; it was just nuts. But I think it was using my own philosophy of being bold and fearless, and I never looked back. I think the only time you really want to use the rearview mirror is when you're driving, and I clearly was not going to look back. I could go work in another corporate job and cycle through that and do some great things but having the variety and being able to choose exactly the innovations and the technologies – you mentioned Bastille; recently FireEye was acquired by McAfee, and I worked with that company for their first five years, taking them from literally 3 and then 5 and then 10 all the way up to 1,000 employees. So, I'm known for being able to scale and grow the business, but also scale and grow with that business. ROB: That seems like a theme that would carry across from the venture side to the startups they work with. It's a very interesting customer acquisition channel. It makes sense. I think some of the venture firms would project into the market that they are increasing the array of services they can provide. They may purport to have a PR arm. How much of that is a trend? How much of that is still smoke and mirrors, where they may still be cobbling together services underneath the umbrella of the firm, so they provide it, but it's partnering with people who are focused practitioners? What's that mix look like? DONNA: I pride myself in that we do one thing and we do one thing only, and that is media relations. I don't do social media. I don't do product marketing. There's a whole list of things that we don't do. But there's a lot of great people in the marketplace that can do brand positioning, meaning the physical. I feel like our core strength is the written and spoken word and taking that and turning it into the narrative that then helps churn the media, whether it be earned content, owned content, or digital content. At one point we did have a social media team, and nobody really wanted to pay for it. I can't give away those services for free. Social media for a period of time was considered to be something really inexpensive that you could offshore, and there were a lot of offshore services. So, you were competing not necessarily with other agencies, but you were competing with this offshore – Fiverr and those types of services. You can't compete with that. The margins are too low. That's when I realized, let's do what we do best and what we're known for, which is creating the leadership, momentum, and growth editorial content, whether it's the earned content – talking to the Wall Street Journal and Bloomberg and the trade publications – or it's creating original content such as whitepapers or podcasts or those types of things. That I feel is the most valuable for our clients. ROB: You mentioned upfront a couple of things. One, you mentioned the duration of a client engagement being on the longer side, and then you also mentioned retainers. It seems like that's potentially a very instrumental tool in thinking about how to grow the firm. You mentioned having 10 retainer clients and how that potentially would embolden you to be able to bring on an employee because there's a little bit more certainty than a bunch of little projects. How, though, should a client think about the value of PR over time? I think a lot of times people get that splashy placement, that earned placement, and they don't know whether money's going to fall from the sky or whether it's just going to shore up a conversation that we're already having. How do they think about value? DONNA: That's a great question. I do think engagement is so important in building your relationship with a client, and it's not about a transaction. It's about people, and it's about ensuring that the people in the room, whether it's the C-suite, you have your core executive team, you have your engineering team, your sales team – all these different operational groups within the company might need PR for different reasons. I think the best clients are the ones that we're working with in all aspects. Some companies are larger corporations, so we might just do PR for a division versus the whole corporation. But bringing value starts with having realistic and authentic conversations and being transparent and being open, being able to really understand the company going into 2022, knowing exactly their top three business objectives, their revenue goals, their client goals, their tech and innovation competitive challenges that they're seeing in the sales funnel. And to be able to look at PR not as a tool but as a strategic weapon that's going to allow them to meet those goals, but also to be able to drive revenue. At the end of the day, if my clients cannot bring in revenue – and I know each one of my clients has brought in revenue from very specific articles. Not every article is going to bring revenue, but the culmination over time of articles – we just did a poll this morning for a client; last year we had more than 1,200 articles that came out on a company that nobody heard of two years ago. Of those 1,200 articles, I'd say maybe 500 are really hallmark, feature-type articles. But the fact that we saturated the conversation within their market space, which is an electric motorcycle or transportation company, is a testament to being relentless. So, showing value every day, constantly thinking – I always think the same way I did when I was an intern or when I was an editorial assistant: How hungry are you? Every day, I wake up hungry and thirsty, wanting to get results. I still squeal when I get an article in Forbes or Bloomberg or Wall Street Journals or the cover of Road & Track. That personally is the integrity of what it is that I was hired to do. So it's showing that enthusiasm, showing that constant insightfulness of “How do we go faster? How do we go harder? How do we charge?” Not charge our client more but charge forward ahead to get results. ROB: You mentioned in the trajectory of clients, leadership, momentum, growth – I wonder a little bit, because almost all of your clients are at some point new to market and then hopefully catering to different personas as they grow, does that align in some way with the customer adoption / technology adoption cycle of early adopters versus where somebody is in the maturity of a market? Does that affect what the messaging is along that LMG and where you place the message? DONNA: That's interesting. Let's look at the electric vehicle (EV) market as an example. The first electric vehicle company I worked with was 10 years ago. Tesla wasn't shipping 10 years ago. I've been in that space for a while, so I think I have a vantage point of having access to the early market analysts and the early channel players that were selling EV products and really being able to understand that particular category. I fly. One of the things I love about flying is that I have a multitude of things that I need to make sure I'm in tune with when I'm flying. When I fly on commercial airlines, I can sit back and relax. But my name's on the door, so at the end of the day, if I'm not in control of my plane with my client and being able to understand all the instrumentation and all the landing gear that I need to – because at any moment, things can change. When I talk about being agile, it's like all of a sudden one of your customers came out with a product and they blindsided you, or you have a competitor that bought your #2 and #3 competitor and all of a sudden they're like Goliath. Stock market crashes. COVID happens. All these things happen. I think being calm and preventative – I don't like the word “crisis communications”; I like preventative conversations so that you can actually defuse things very easily and stealthily, before maybe even the client sees it happening. ROB: Got it. Certainly there's a nuance to it. As you reflect, Donna, on your journey with LMGPR, what are some lessons you have learned that you wish you could go back and tell yourself? DONNA: Maybe more sleep. [laughs] Ariana Huffington came out with a book about sleep not too long ago and I've yet to read it, but I thought that's pretty amazing. Here's this woman who's a real powerhouse and she's like, “Sleep is sacred.” I think the second thing I wish I'd kept tabs on – this is pre-LinkedIn – is keeping the power of the network and keeping in contact and networking with people throughout your entire career. I always tell the younger team members that I'm mentoring – not just through my agency, but I also mentor through a couple universities and I sit on a board at a university – that the power of the network is so invaluable. You never know exactly when you're going to tap in on something. I just got a text and the same person really wanted to talk to me. Text, and he Slacked me and LinkedIn me. It was like three different trifecta levels. Like, who is this man and why is he trying to get a hold of me? Well, we had worked together a good 20 years ago, back when I was a reporter, and he's transitioning into my career. He knew that because I was part of the digital boom and I was part of the networking boom and I was part of the security boom and all these other booms, I might know somebody who could be of service to him. He didn't expect that I was still in the industry; he thought I'd retired by now. I'm like, why would I retire? So, I think the power of that network and keeping connected with everybody in your career cycle is important. And I think the other thing is I've learned a lot from so many great people, mentors that I had access to, but I think taking time to mentor more is something – I mentor every day, but I recently got on the board for University of California Santa Barbara, working as a board member and mentoring women that are pursuing careers in STEM. I think STEM has become a commonplace term now, but we took so much of the STEM out of the classroom, and now we're fortifying. It's like with food. You take everything out and now you're putting it back in. I think that's an area where I personally would've taken more computer science or more math. I took all those core things, but I didn't pursue a career specifically in STEM. But I work with so many amazing people that are gifted in STEM. I feel like I'm street smart, and I think I would've loved to have taken some more of those classes when I was at UC Berkeley. ROB: That makes so much sense. STEM has certainly come into so many areas of our lives where it was not previously present. We rewind to the beginning of the firm, and not everybody bought a computer. Sometimes they asked an expert what to buy. Now people just walk into Best Buy and pick a computer. They require so much more knowledge, and you can speak to different needs rather than just “It's a computer.” There's features that people care about. DONNA: Do you remember – those listening might not remember at all, but you would go to Tandy RadioShack or some other component place and you'd buy all the pieces and you'd make a computer. The idea of walking into a big box store and buying a computer, needless to say under $500, just didn't exist. When I first started, I had a word processor, and then I had the first Apple – I'm dating myself here for sure, but I had an Apple Lisa. That was my first computer. ROB: Nice. Wow. DONNA: And nobody knew how to use it. They said, “Kid, you're the youngest one here. Learn how to use it.” ROB: I definitely built some computers from parts and everybody looked at me like I was a little bit crazy. But it wasn't crazier than what they wanted to charge me for it at the store. DONNA: It's amazing. You still have that computer? ROB: Oh, no, that was a while back. But golly, there was a GTE Data Services location in Tampa, Florida that ran a Boy Scout Explorers Club where we were stripping down, tearing apart 8086 desktop computers down to the case, what's the video card, what's the RAM – we knew all that stuff. It was a different time, but maybe we could all learn from it. Donna, when people want to get in touch with you and with LMGPR, how should they find and connect with you? DONNA: There's a couple places. LinkedIn I think is the best, under Donna Loughlin. And then you'll see LMGPR there. My email is donna@lmgpr.com, and I don't mind receiving emails from students and professionals both. I've talked about mentoring; I'm here to mentor the next generation in this industry. And then my podcast, Before It Happened, is also a great place to check out, which is a podcast that's focused on visionaries and the future they imagine. And there's obviously a lot of tech and innovation in that podcast. ROB: We will certainly get that podcast into the show notes for people to have a look and encourage everyone to subscribe. Donna, thank you for coming on the show and sharing from your wisdom and experience in the industry. It's definitely appreciated. DONNA: Absolutely. Thank you so much. Hopefully I'll see you when I come out to Atlanta. ROB: Sounds good. Be well. Bye. Thank you for listening. The Marketing Agency Leadership Podcast is presented by Converge. Converge helps digital marketing agencies and brands automate their reporting so they can be more profitable, accurate, and responsive. To learn more about how Converge can automate your marketing reporting, email info@convergehq.com, or visit us on the web at convergehq.com.

The 2 LADS Podcast

Daniel & Leggy discuss fear and what we can learn from it. Please remember to subscribe, rate, and review + follow us on social: https://www.instagram.com/the2ladspodcast/ (@the2ladspodcast) Thanks to our SPONSORS: BetterHelp: The 2 LADS Podcast listeners get 10% off their first month. Visit: https://betterhelp.com/2lads (https://betterhelp.com/2lads) SEED: visit SEED.com and use code 2LADS at checkout to receive 15% off your first month of SEED delivery.  https://podcasts.apple.com/us/podcast/introducing-before-it-happened/id1571396481?i=1000524712304 (Before It Happened Podcast): Tune into one of our favorite podcasts, hosted by Donna Loughlin and remember to rate & review! Before It Happened is available wherever you get your podcasts. Instagram: https://www.instagram.com/beforeithappenedshow/ (@BeforeItHappened)

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The Innovative Agency
146. Focusing on the Human Touch in Innovation

The Innovative Agency

Play Episode Listen Later Jan 25, 2022 35:19 Transcription Available


We're at the cusp of working with some of the most amazing innovations that humanity has ever seen. If you haven't yet entered the dynamic conversation about the intersection between humans and technology, you are missing opportunities to innovate. Donna Loughlin, PR & Corporate Communications at LMGPR and host of Before It Happened, joins the show to trace the human thread that runs through the stories that we agencies tell for our brands and clients. Join us as we discuss: - Working with emerging market innovators and futurists - Differentiating the human story in technological advancements - Asking what you do and how you do it better - Why the human touch will define the next generation of messaging in tech To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website. Listening on a desktop & can't see the links? Just search for The Innovative Agency in your favorite podcast player.

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Before IT Happened
Making America Safer One Crime-Fighting Robot at a Time with Knightscope co-founders William Santana Li and Stacy D. Stephens

Before IT Happened

Play Episode Listen Later Jan 20, 2022 43:33


Talking about AI and technology innovations to enhance the safety of a local environment is often a sensitive topic, but it is increasingly necessary to become more involved in it. On this episode of Before IT Happened, Donna talks with two AI entrepreneurs about how they're using AI-powered robots to make us safer. Stacy D. Stephens and William Santana Li join the show to cover some topics around the future of safety, such as situational awareness within law enforcement, misconceptions in our sense of privacy and the urge to address these issues now.  Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.   JUMP STRAIGHT INTO: (01:30) - Introducing Bill and Stacy from Knightscope, a company that develops autonomous security robots to combat crime - “Chrysler had donated an engine, but none of it was working. So my assignment for the semester is like: Hey, there's all these parts here. There's a dynamometer. Get the engine on the dyno and set it all up.” (07:59) - Careful what email you reply to: How Bill and Stacy decided to build a security company together - “As a police officer, I'd always thought these cars that we ride around in, they're not designed or engineered to be police cars.” (13:07) - Situational awareness within law enforcement and how the Knightscope robots can help to make the US one of the safest countries in the world - “This is not a popular thing to say, but we just don't have enough officers and guards to do the job appropriately.” (19:08) - Behind Knightscope's software: How can machine learning technology be applied to law enforcement? - “It's not like you have to constantly monitor what's going on, the robots and the software are doing a lot of that heavy lifting for you.” (26:39) - Adapt and evolve: The complex process of launching Knightscope technology to the world - “There will be more incidents. You're not going to go build this and not have things go wrong. The important thing is how do you handle it when things do go awry.” (32:40) - The need for security technology education, traditional investment issues and the notion of losing privacy - “By bringing all of the people in who this is going to affect, they actually have ownership of the technology before it ever even arrived.” EPISODE RESOURCES:  Connect with Knightscope CEO William Santana Li on https://twitter.com/WSantanaLi?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Twitter) and https://www.linkedin.com/in/williamsantanali/ (LinkedIn) Connect with Knightscope Executive VP Stacy D. Stephens on https://twitter.com/stacydstephens (Twitter) and https://www.linkedin.com/in/sdstephens/ (LinkedIn) Watch William Santana Li's https://www.youtube.com/watch?v=89ok1fla1ks (Ted Talk) Watch Knightscope CEO William Santana Li on https://youtu.be/GWTAmTDTmDw (on CNBC's Mad Money) Learn more about https://www.knightscope.com/ (Knightscope), read their https://www.knightscope.com/crime/ (Crime statistics) and follow them on https://www.instagram.com/iknightscope/ (Instagram) and https://twitter.com/iKnightscope?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Twitter) Thank you for listening! Follow https://www.beforeithappened.com/ (Before IT Happened) on https://www.instagram.com/beforeithappenedshow/ (Instagram) and https://twitter.com/TheBIHShow (Twitter), and don't forget to subscribe, rate and share the show wherever you listen to podcasts!  Before IT Happened is produced by Donna Loughlin and https://www.studiopodsf.com/ (StudioPod Media) with additional editing and sound design by https://nodalab.com/ (nodalab). The Executive Producer is Katie Sunku Wood and

How'd it Happen?
Donna Loughlin, Five Dollars and Half a Tank of Gas (#239)

How'd it Happen?

Play Episode Listen Later Jan 19, 2022 67:55


Not everyone can set and achieve one goal to another tirelessly all their life since childhood. That goes to show that today's guest is indeed one of a kind. With me today is Founder and President of Loughlin/Michaels Group PR, Donna Loughlin, to talk about her journey from being shy to being the class president and taking on school paper leadership roles, and winning the title of “Most Likely to Succeed.” We also talk about her long career as a journalist, typing 150 words per minute her way up the ranks until finally starting her firm PR with five dollars and half a tank of gas. Donna Loughlin is the Founder of LMGPR and known for her work with futurists and innovators. Donna excels in the realm of storytelling and uses those skills to propel new companies into the mainstream. Inspired every day by the forward-thinkers, she works with, Donna has a deep fascination with advancements in AI, automotive, consumer electronics, and more. She is also the host of BeforeItHappened, a leading narrative podcast featuring visionaries and the moments, events, and realizations that inspired them to change our lives for the better.Reach out to Donna at:Website: https://lmgpr.com/LinkedIn: https://www.linkedin.com/in/donnal2/Twitter: https://twitter.com/dlmichaelsListen to her podcast, Before It Happened: https://www.beforeithappened.com/Show notes:[3:17] How'd it happen for Donna?[9:14] The Valley as a fertile soil of ideas[11:58] The land of heart's delight[13:33] Her penny books[17:27] How she describes using smells when writing[23:09] On personal experience[28:03] When she decided what she wanted to do[36:36] PR and Marketing[41:38] Her magic weapon[44:21] Her thoughts on journalism and reporting now compared to before[49:28] What made her start her firm?[57:43] On doing racing and getting out of her comfort zone[1:06:59] OutroCheck the accompanying blog post of this episode at: https://mikemalatesta.com/podcast/donna-loughlin-five-dollars-and-half-a-tank-of-gas-239/If you like this episode and want to be the first to know when new ones are released? Make sure you subscribe! Also, a review will be much appreciated, so make sure you give us a 5-star (or whatever one makes the most sense to you).Connect with Mike:Website: https://mikemalatesta.com/LinkedIn: https://www.linkedin.com/in/mikemalatesta/

How'd It Happen Podcast
Donna Loughlin, Five Dollars and Half a Tank of Gas (#239)

How'd It Happen Podcast

Play Episode Listen Later Jan 19, 2022 67:55


Not everyone can set and achieve one goal to another tirelessly all their life since childhood. That goes to show that today's guest is indeed one of a kind. With me today is Founder and President of Loughlin/Michaels Group PR, Donna Loughlin, to talk about her journey from being shy to being the class president and taking on school paper leadership roles, and winning the title of “Most Likely to Succeed.” We also talk about her long career as a journalist, typing 150 words per minute her way up the ranks until finally starting her firm PR with five dollars and half a tank of gas. Donna Loughlin is the Founder of LMGPR and known for her work with futurists and innovators. Donna excels in the realm of storytelling and uses those skills to propel new companies into the mainstream. Inspired every day by the forward-thinkers, she works with, Donna has a deep fascination with advancements in AI, automotive, consumer electronics, and more. She is also the host of BeforeItHappened, a leading narrative podcast featuring visionaries and the moments, events, and realizations that inspired them to change our lives for the better.Reach out to Donna at:Website: https://lmgpr.com/LinkedIn: https://www.linkedin.com/in/donnal2/Twitter: https://twitter.com/dlmichaelsListen to her podcast, Before It Happened: https://www.beforeithappened.com/Show notes:[3:17] How'd it happen for Donna?[9:14] The Valley as a fertile soil of ideas[11:58] The land of heart's delight[13:33] Her penny books[17:27] How she describes using smells when writing[23:09] On personal experience[28:03] When she decided what she wanted to do[36:36] PR and Marketing[41:38] Her magic weapon[44:21] Her thoughts on journalism and reporting now compared to before[49:28] What made her start her firm?[57:43] On doing racing and getting out of her comfort zone[1:06:59] OutroCheck the accompanying blog post of this episode at: https://mikemalatesta.com/podcast/donna-loughlin-five-dollars-and-half-a-tank-of-gas-239/If you like this episode and want to be the first to know when new ones are released? Make sure you subscribe! Also, a review will be much appreciated, so make sure you give us a 5-star (or whatever one makes the most sense to you).Connect with Mike:Website: https://mikemalatesta.com/LinkedIn: https://www.linkedin.com/in/mikemalatesta/

Before IT Happened
Unleashing a $100 Billion Industry With Sports Bra Creator Lisa Z. Lindahl

Before IT Happened

Play Episode Listen Later Jan 13, 2022 43:44


Back in the 70's running for women was pretty uncomfortable, wearing a traditional bra just didn't do the trick for support. Our guest Lisa Z. Lindahl was diagnosed with epilepsy at an early age and because of her complex relationship with her body, jogging became her sanctuary. Soon, the idea for her business breakthrough popped into her head: the Jogbra. Lisa's story is one about finding spirituality in running and liberating women through female-friendly sporting equipment. Join this conversation and listen to Lisa's empowering story of how her invention changed the lives of modern women and unleashed a whole new industry.  Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (02:37) - Lisa on growing up with epilepsy - “I had something called absence seizures. You just lose consciousness for a fraction of a second and people around me wouldn't know.” (05:50) - Lisa's creative aspirations in the 1960's - “There were no expectations for me. My parents hoped that some nice man would come along and marry me and take care of me.” (10:19) - The spirituality and connectedness of jogging - “I didn't run to compete. It was truly my first meditation. My first real spiritual practice came from running through the woods.” (15:04) - Finding a functional support solution for running - “I thought, ‘Why isn't there a bra that functions just for support for when I'm running?' And I sat down and wrote down what it would have to do.” (23:23) - From prototype to booming business - “We started getting so many orders right away. Not just from individuals, but from all these stores that it just took off.” (33:24) - Creating a new product for breast cancer patients - “I could not say no because I saw the pictures of these women and what they were enduring. It was kind of really a lovely flip-flop.” (38:37) - A story about women, feminism, and liberation - “That's why I wrote Unleash the Girls because it's about feminism. It's about how women deal with each other and how we face our insecurities.” EPISODE RESOURCES: Connect with Lisa on https://twitter.com/LisaZLindahl?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Twitter) and visit her website https://www.lisalindahl.com/ (lisalindahl.com) Get Lisa's book: https://www.amazon.com/Unleash-Girls-Untold-Invention-Changed/dp/1950282430/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr= (Unleash the Girls: The Untold Story of the Invention of the Sports Bra and How It Changed the World (And Me)) Watch ESPN's documentary: https://vimeo.com/174135593 (Revolution: A History of the Sports Bra) Read an https://www.espn.com/espnw/culture/story/_/id/16674331/actress-director-eva-longoria-debuts-second-season-versus (interview with Eva Longoria) who directed ESPN's documentary on the Sports Bra Watch Brandi Chastain's retrospective interview: https://www.youtube.com/watch?v=7cgdA6GfwD8 (The greatest moment in US Soccer history, 20 years later (Full Story) | FOX SOCCER) Read the Smithsonian's https://www.smithsonianmag.com/smithsonian-institution/how-first-sports-bra-got-stabilizing-start-180974427/?te=1&nl=well&emc=edit_hh_20220107 (How the First Sports Bra Got Its Stabilizing Start) Watch The Smithsonian's https://invention.si.edu/node/28532/p/611-lisa-lindahl-hinda-miller-polly-palmer-smith (interview with Lisa, Polly and Hinda)  Thank you for listening! Follow https://www.beforeithappened.com/ (Before IT Happened) on https://www.instagram.com/beforeithappenedshow/ (Instagram) and https://twitter.com/TheBIHPodcast (Twitter), and don't forget to subscribe, rate, and share the show wherever you...

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Before IT Happened
Disrupting Negative Thoughts with Cope Notes Founder Johnny Crowder

Before IT Happened

Play Episode Listen Later Jan 6, 2022 43:06


Johnny Crowder is a lot of things. He's an entrepreneur, the lead singer of the heavy metal band Prison and a TEDx speaker. Today, Johnny Crowder joins the show to share the story of how he created Cope Notes, a company that sends text messages combining peer support and positive psychology to help improve its users' mental and emotional health. During the discussion, Donna and Johnny talk about his own struggles with mental health, his schizophrenia diagnosis, how he discovered music and the decisions that led him to becoming the leader of a groundbreaking technology company. Listen to this episode to discover how we can use technology to slow down and create new patterns of positive thinking. Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (01:36) - Johnny Crowder, a motivator and enabler of empowerment - “We never really learned the correct way to control your temper or to treat other people the way you would want to be treated.” (04:07) - Johnny's creative development and musical influences during his early years - “I still love rap. I still love acoustic music. I like some pop, but rock was the thing that made my eyes wide and made me think: I want to do this.” (08:01) - On Johnny's first band's style - “I was not interested in being vulnerable or showing my goofy side or anything like that. I wanted to be heavy and scary.” (09:59) - Discovering music as a coping mechanism - “I went to my room and I picked up my guitar and I just started playing anything that came to my mind. In five minutes my heart rate slowed down and I started breathing more clearly.” (17:46) - Choosing a career path after high school - “Psychology is what I wound up going to school for and I had no idea that I would be running a mental health technology company at this age.” (22:18) - How sticky notes and encouraging text messages evolved into a company - “I was very surprised to see how many people resonated with that, cause it was a shot in the dark for me. I just texted people what I wish somebody would have texted me.” (32:23) - App community, the power of randomness and who's behind the messages - “No two people ever get the same text at the same time. You never know when we're going to text you, but over time those interruptions to your day interrupt negative thought patterns and train your brain to think in healthier patterns.” (34:44) - Gratitude, self stigma and why optimism is the challenge of the century - “This is supposed to help me lower my self stigma and accept myself and feel unashamed of what I'm going through and not judge myself for what I'm experiencing.” EPISODE RESOURCES:  Connect with Johnny Crowder on https://www.linkedin.com/in/johnnycrowder/ (Instagram) and https://www.linkedin.com/in/johnnycrowder/ (Linkedin) Learn more about https://copenotes.com/ (Cope Notes) and follow on https://twitter.com/copenotes (Twitter) Watch Johnny's Tedx Talk https://youtu.be/56Zb_TLhPOw (How to Grow as a Person (And Why It Sucks))  Listen to https://open.spotify.com/show/1P3ox030XapuIL5boF1PII?si=e821a83932c448e2 (The Cope Notes Podcast w/ Johnny Crowder) Listen to Johnny's band https://open.spotify.com/artist/4UVyBJPlg3bV69JZk1trYq?si=lQ-DlwcKQiq56s8pHJqHgQ (Prison on Spotify) Read Forbe's https://www.forbes.com/sites/shamahyder/2021/01/19/the-next-evolution-of-digital-mental-health-support/?sh=52278b5958f8 (The Next Evolution Of Digital Mental Health Support) Thank you for listening! Follow https://www.beforeithappened.com/ (Before IT Happened) on https://www.instagram.com/beforeithappenedshow/ (Instagram) and https://twitter.com/TheBIHShow

Good People, Cool Things
Creative Thinking, Storytelling, and Rock Collections with Donna Loughlin

Good People, Cool Things

Play Episode Listen Later Dec 22, 2021 38:41 Transcription Available


It's the last episode of the year! See you in mid-January when we'll be back and cooler than ever. We're ending in style, too. Donna Loughlin has been around the world and back in search of the most fascinating stories. She's stepped foot in more than 80 countries and had numerous jobs in journalism in PR. Now, she's back in Silicon Valley working with some of the brightest minds in tech through her PR firm LMGPR, helping startups with storytelling and media relations. Inspired by the forward-thinkers she works with, Donna has a deep fascination with advancements in AI, automotive, consumer electronics, and more. And she knows everyone's got a story a tell—it's just a matter of helping them tell it. Through both LMGPR and her podcast, Before IT Happened, Donna is exploring the human side of technology and how it's enhancing our society. We're talking all about creating moments that matter, cool advanced in artificial intelligence, making paper planes, and Donna's extensive childhood rock collection.

The Secret To Success
You Should Be Growing With The Proper SEO with Chris Porteous

The Secret To Success

Play Episode Listen Later Dec 18, 2021 35:28


Have you ever wondered about what happened before an innovator or entrepreneur had their "I got it!" moment? I certainly have.  That's why I really enjoy Before It Happened hosted by Donna Loughlin — former journalist and storyteller with a captivating way to abstract the behind-the-scenes story, and now she's sharing those stories with us.  Before any world-changing innovation… there was a moment, an event, a realization that sparked the idea.  Before it Happened is a show about that idea. Donna lets us listen in as she speaks to visionaries, innovators, thought-leaders, and more each Thursday. Listen and subscribe to Before It Happened wherever you get your podcasts.Meet Chris Porteous, CEO of Grey Smoke Media/My SEO Sucks, which builds sales funnels and marketing workflow solutions for businesses across North America.Most people have been burnt at least once by an SEO agency. While working at a large hedge fund Chris noticed that the agencies they were working with lacked transparency and were not focused on results. Realizing there were very few credible people in the space he decided to leave the finance space to help companies grow through smart technology. Today his growth-focused agency ‘My SEO Sucks' has helped clients generate tens of millions of dollars a year and has one of the lowest churn rates in the industry (2-3% a year).In his spare time, Chris created the world's largest cardboard beach (interesting story ...).Support this podcast at — https://redcircle.com/the-secret-to-success/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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The Secret To Success
You Should Be Growing With The Proper SEO with Chris Porteous

The Secret To Success

Play Episode Listen Later Dec 18, 2021 35:28


Have you ever wondered about what happened before an innovator or entrepreneur had their "I got it!" moment? I certainly have.  That's why I really enjoy Before It Happened hosted by Donna Loughlin — former journalist and storyteller with a captivating way to abstract the behind-the-scenes story; and now she's sharing those stories with us.  Before any world-changing innovation… there was a moment, an event, a realization that sparked the idea.  Before it Happened is a show about that idea. Donna lets us listen in as she speaks to visionaries, innovators, thought-leaders and more each Thursday. Listen and subscribe to Before It Happened wherever you get your podcasts.Meet Chris Porteous, CEO of Grey Smoke Media/My SEO Sucks, which builds sales funnels and marketing workflow solutions for businesses across North America.Most people have been burnt at least once by an SEO agency. While working at a large hedge fund Chris noticed that the agencies they were working with lacked transparency and were not focused on results. Realizing there were very few credible people in the space he decided to leave the finance space to help companies grow through smart technology. Today his growth-focused agency ‘My SEO Sucks' has helped clients generate tens of millions of dollars a year and has one of the lowest churn rates in the industry (2-3% a year).In his spare time, Chris created the world's largest cardboard beach (interesting story ...).Support this podcast at — https://redcircle.com/the-secret-to-success/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

north america seo proper porteous before it happened donna loughlin
Optimal Living Daily
2197: Upping Your Vibe by Kathy Robinson of Athena Wellness on Creating Positive Energy & Optimism

Optimal Living Daily

Play Episode Listen Later Dec 16, 2021 11:09


Kathy Robinson of Athena Wellness talks about upping your vibe Episode 2197: Upping Your Vibe by Kathy Robinson of Athena Wellness on Creating Positive Energy & Optimism Prior to becoming a certified wellness coach and author of The Athena Principles – Simple Wellness Practices for Overworked Professionals, Kathy Robinson spent more than 25 years assessing the wellness of Fortune 500 companies. She was a Chief Audit Executive and Chief Risk Officer before turning the lens from professional assessments to personal ones and began helping her clients optimize their well-being, especially in times of transition or when striving toward new wellness goals. She also teaches and facilitates online offerings based on her wellness methodology that include practices such as writing and meditation. The original post is located here: https://athenawellness.com/blog/2021/8/1/upping-your-vibe  Have you ever wondered about what happened before an innovator or entrepreneur had their "I got it!" moment? Before it Happened is a show about that idea. Donna Loughlin lets us listen in as she speaks to visionaries, innovators, thought-leaders and more each Thursday. Listen and subscribe to Before It Happened wherever you get your podcasts Visit Me Online at OLDPodcast.com  Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalLivingDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

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Optimal Living Daily - ARCHIVE 2 - Episodes 301-600 ONLY
2197: Upping Your Vibe by Kathy Robinson of Athena Wellness on Creating Positive Energy & Optimism

Optimal Living Daily - ARCHIVE 2 - Episodes 301-600 ONLY

Play Episode Listen Later Dec 16, 2021 10:54


Kathy Robinson of Athena Wellness talks about upping your vibe Episode 2197: Upping Your Vibe by Kathy Robinson of Athena Wellness on Creating Positive Energy & Optimism Prior to becoming a certified wellness coach and author of The Athena Principles – Simple Wellness Practices for Overworked Professionals, Kathy Robinson spent more than 25 years assessing the wellness of Fortune 500 companies. She was a Chief Audit Executive and Chief Risk Officer before turning the lens from professional assessments to personal ones and began helping her clients optimize their well-being, especially in times of transition or when striving toward new wellness goals. She also teaches and facilitates online offerings based on her wellness methodology that include practices such as writing and meditation. The original post is located here: https://athenawellness.com/blog/2021/8/1/upping-your-vibe  Have you ever wondered about what happened before an innovator or entrepreneur had their "I got it!" moment? Before it Happened is a show about that idea. Donna Loughlin lets us listen in as she speaks to visionaries, innovators, thought-leaders and more each Thursday. Listen and subscribe to Before It Happened wherever you get your podcasts Visit Me Online at OLDPodcast.com  Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalLivingDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

wellness fortune robinson optimism vibe positive energy upping chief risk officer chief audit executive kathy robinson before it happened athena wellness overworked professionals oldpodcast donna loughlin
Optimal Living Daily - ARCHIVE 1 - Episodes 1-300 ONLY
2197: Upping Your Vibe by Kathy Robinson of Athena Wellness on Creating Positive Energy & Optimism

Optimal Living Daily - ARCHIVE 1 - Episodes 1-300 ONLY

Play Episode Listen Later Dec 16, 2021 11:54


Kathy Robinson of Athena Wellness talks about upping your vibe Episode 2197: Upping Your Vibe by Kathy Robinson of Athena Wellness on Creating Positive Energy & Optimism Prior to becoming a certified wellness coach and author of The Athena Principles – Simple Wellness Practices for Overworked Professionals, Kathy Robinson spent more than 25 years assessing the wellness of Fortune 500 companies. She was a Chief Audit Executive and Chief Risk Officer before turning the lens from professional assessments to personal ones and began helping her clients optimize their well-being, especially in times of transition or when striving toward new wellness goals. She also teaches and facilitates online offerings based on her wellness methodology that include practices such as writing and meditation. The original post is located here: https://athenawellness.com/blog/2021/8/1/upping-your-vibe  Have you ever wondered about what happened before an innovator or entrepreneur had their "I got it!" moment? Before it Happened is a show about that idea. Donna Loughlin lets us listen in as she speaks to visionaries, innovators, thought-leaders and more each Thursday. Listen and subscribe to Before It Happened wherever you get your podcasts Visit Me Online at OLDPodcast.com  Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalLivingDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

wellness fortune robinson optimism vibe positive energy upping chief risk officer chief audit executive kathy robinson before it happened athena wellness overworked professionals oldpodcast donna loughlin
Before IT Happened
Bonus Episode: Goodbye 2021, Hello 2022!

Before IT Happened

Play Episode Listen Later Dec 16, 2021 27:57


Before we wish everyone happy holidays, we wanted to share some of our favorite highlights from the Before IT Happened's first year! This show is about people who are all about innovation and making the world a better and more equitable place. Regardless of their background or the problem, they're working to solve, it really comes down to the human spirit and the big idea that something needs to change. So join us for this end-of-year round-up of some of the most interesting and groundbreaking guests we've talked to on this podcast so far! Then we'll see you in January to talk with more trailblazers and changemakers!  Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life. JUMP STRAIGHT INTO: (02:26) - On Before IT Happened's evolution - “When this podcast first started, initially it was conversations with some of the most amazing innovators and visionaries that are working in the technology sectors, as well as science and space. Real futurists.” (04:10) - Shaping the Future of AI with Eric Daimler - “Whatever technology that is invented between when you are 15 and 25 is something you think you can build a career on, whatever comes after you are 25 or 30 is against the law of nature. You don't want to learn new techniques.” (05:48) - Getting a Black Belt in Blockchain with Medha Parlikar - “My goal is that the user experiences that will emerge and the tooling that will emerge will make it very easy for the consumer to interact with blockchain.” (08:46) - Smart, Electric Motorcycles and Achieving Zero Fatalities Before 2030 with Damon Founder Jay Giraud - “I was in Jakarta and I realized if I've dedicated my life to getting the world off oil and the car side of it's handled, and the motorcycle side in the world actually dwarfs the number of vehicles driven compared to cars, so here's this really big missing link.” (10:24) - A New Wave of Manning Up With the 2 LADS Daniel Sharman and Leggy Langdon - “We're putting the weapons down for a moment and saying: ‘Oh God, isn't it weird being human?'” (13:25) - Disrupting the Silicon Valley Boys Club with Mercedes Soria - “If you're a woman, especially in technology and Silicon Valley, you have to prove your worth. As soon as you come in, they assume that you don't know anything.” (16:53) - Getting Kids Excited About STEM and Space with “The NASA Lady” Pamela Greyer - “I look at Elon Musk and I'm like, ‘Well, at what point and where did he start?'  There is still such a long way to go when we look at black and brown women and men in the industry pursuing these careers.” (20:23) - Sprouting our way to Better Health and Sustainability with Doug Evans - “I think for the people that are listening to this, you can start just with a Mason jar and some seeds and you could change the world.” (22:14) - From Farm to Table to Feeding the World with Uncrushable Celebrity Chef and Entrepreneur Tyler Florence - “Right now, hands down, there's enough food grown to feed the world. There's no. It's just not managed properly.” (23:44) - In the Pursuit of Cleaner Farming, Making Great Wine and Chasing Monarch Butterflies with Carlo Mondavi - “Farmers are the most important people on the planet. We need farmers.”  (25:30) The impact that every guest has made on this show's journey - “We have to set a goal that's seemingly impossible because it changes what we believe we can do.” GET THE FULL EPISODES FEATURED HERE: https://www.beforeithappened.com/podcast-episodes/shaping-the-future-of-ai-with-eric-daimler-episode-26 (Shaping the Future of AI with Eric Daimler)...

Before IT Happened
Shaping the Future of AI with Eric Daimler

Before IT Happened

Play Episode Listen Later Dec 9, 2021 46:16


Behind the complexity of artificial intelligence, there are groundbreaking stories like that of AI and robotics expert, entrepreneur and investor Eric Daimler.  Eric joins this episode of Before IT Happened to tell us all about his journey from being an entrepreneurial engineering student who found massive success before hitting his twenties to advising former president Barack Obama's administration on how to regulate and develop AI and data infrastructure. Are we adapting or adopting? Listen for Eric's answer and more! Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (01:52) - Growing up in a basement surrounded by computers: “My aspirations were Bill Gates, Steve Jobs and Mitch Kapor. Those were actually three faces I literally had in my high school locker.” (08:19) - Eric's college experience at Carnegie Mellon: “I demonstrated the ability of a personal computer at that time to have a cheap robotic arm do its thing. I wanted to do robotics at an early age.” (11:44) - Dropping a PhD program and moving to London for work at 18: “As a young kid, I was able to buy my first Porsche, which is some sort of an accomplishment for a boy.” (17:46) - Studying two PhDs simultaneously while running a company: “If you looked at the flight, whether it was going to Pittsburgh from Silicon Valley, I was probably the only one on that flight doing machine learning problem sets.” (21:54) - Explaining why AI is the economic engine of the future: “It's often said that every company is a data company. It's not really just the data, it's that what you learn from the data and getting even more precise, it's in the data relationships” (28:04) - Machine intelligence and robotics at the White House: “I was just motivated really to serve the country. It was a pay cut, a substantial pay cut, but my father and my brother had served in the military” (33:40) - Eric's advice on how to apply AI in a safe way: “This is a big deal. It's a national imperative, maybe even saying a Western civilization imperative that everybody is involved.” EPISODE RESOURCES: Connect with Eric on https://www.linkedin.com/in/ericdaimler (LinkedIn) and https://twitter.com/ead (Twitter) Read: https://ericdaimler.medium.com/dear-mr-president-274d94f91996 (Eric's letter to President Biden on how the U.S. can ‘win the AI race') Learn more about Eric's data consolidation company https://conexus.com/ (Conexus)  Watch Eric's SALT talk: https://www.youtube.com/watch?v=YP9kodLGvT8 (AI, Robotics & Consciousness) Read Alvin Toffler's 1984 book https://www.amazon.com/Future-Shock-Alvin-Toffler/dp/0553277375/ref=asc_df_0553277375/?tag=hyprod-20&linkCode=df0&hvadid=312519927002&hvpos=&hvnetw=g&hvrand=13524889963189346404&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9031945&hvtargid=pla-522053264324&psc=1 (“Future Shock”) Thank you for listening! Follow https://www.beforeithappened.com/ (Before IT Happened) on https://www.instagram.com/beforeithappenedshow/ (Instagram) and https://twitter.com/TheBIHShow (Twitter), and don't forget to subscribe, rate and share the show wherever you listen to podcasts!  Before IT Happened is produced by Donna Loughlin and https://www.studiopodsf.com/ (StudioPod Media) with additional editing and sound design by https://nodalab.com/ (Nodalab). The Executive Producer is Katie Sunku Wood and all episodes are written by Jack Buehrer.

Tech in the Right Direction
How Tech is Creating a Better Future and the Importance of STEM for Young Adults

Tech in the Right Direction

Play Episode Listen Later Dec 7, 2021 38:21


This week's guest is Donna Loughlin, the Founder of LMGPR - an award-winning public relations agency focused on B2B and consumer technology. LMGPR's proprietary approach called Pulse, a multi-tiered, systematic approach to public relations, is designed to leverage public relations to drive new business opportunities, increase sales and create category leadership. In addition to her business, Donna also hosts Before It Happened, a podcast focused on telling the stories of visionaries, innovators, and futurists and how they have changed the world as we know it. In today's episode, we talk about Donna's career journey and how her early experiences with STEM pushed her to begin a career in technology. We also discuss how important it is to expose kids, especially young women, to STEM and various technologies to set them up for success in the future. Lastly, we talk about how tech is changing the world and what innovators and futurists are doing to create a better future for all. You can learn more about LMGPR here: https://www.lmgpr.com/ You can listen to Before It Happened here: https://www.beforeithappened.com/ We hope Donna's story helps inspire others to grow their tech career.

Before IT Happened
Getting a Black Belt in Blockchain with Medha Parlikar

Before IT Happened

Play Episode Listen Later Dec 2, 2021 41:40


Many years from now, we will remember this time in history as the moment we started using blockchain. It's certainly a trend, but sometimes it may be hard to understand the full potential of this revolutionary technology. Luckily, in this episode of Before IT Happened we are joined by an expert, or should we say a black belt, to break down what this technology is all about. Medha Parlikar is the Co-founder and CTO of CasperLabs, the developer of a new open-source blockchain and smart contracting platform that is changing the way companies do business. On BIH, Medha opens up on how she got into computers, karate and leading development teams to build better solutions. Listen to this episode for more about the multiple uses and benefits of blockchain for the future! Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (03:00) - Medha's background: The story of her earliest approach with computers - “I started writing code back then, working with my dad when he was building software applications to kind of accelerate the productivity of his business.” (10:01) - A technology trailblazer: Becoming a computer engineer in the eighties - “I hadn't realized why I understood so much about computers. They were just very natural to me.” (15:49) - Medha's journey to getting a black belt at 41 - “It taught me how to be focused and grounded and to be in the present moment because if you're thinking about anything else when you're sparring somebody you're going to get sucker-punched.” (21:06) - A trust protocol: The fundamentals of blockchain and cryptocurrency - “If that information also passes through a blockchain protocol, you can trust that that information has not been changed or mutated from the first time it's been published.” (23:24) - What is CasperLabs and how did it start? - “CasperLabs builds products that we as a SAS or Web 2.0 engineers would actually use in a web-to-product, in a technology solution, in a company.” (26:15) - Explaining how blockchain makes protocols and digital products more transparent - “Once it's been written to the blockchain, you can't change it. So you can't hide any disparaging results and all of that data can be made anonymously public to the consumers.” (32:15) - Here to stay: Why companies should consider moving to blockchain soon - “I think we will see the emergence of an ecosystem of purpose-built blockchains that specialize in a specific type of service or problem that they're solving.” (39:45) - Time for conclusions: What does it mean to be the CTO of CaserLabs? - “I feel like the culmination of all of my years of experience, both personal and professional, has really led me to this point.”   EPISODE RESOURCES: Connect with Medha on https://twitter.com/MParlikar?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Twitter) and https://www.linkedin.com/in/mparlikar/ (Linkedin) Learn more about the work https://casperlabs.io/ (CasperLabs) is doing in blockchain Learn more about how https://f.hubspotusercontent30.net/hubfs/6073987/CasperLabs_CaseStudy_MetaCask-Eng.pdf (CasperLabs helped Metacask unlock a new digital marketplace) Read Bloomberg's https://www.bloomberg.com/press-releases/2021-11-18/casperlabs-partners-with-fountainhead-technology-co-to-develop-a-jade-nft-platform (CasperLabs Partners with Fountainhead Technology Co. to Develop a Jade NFT Platform) Watch CryptoCoinShow's https://www.youtube.com/watch?v=Tl04vb4-nu8 (Blockchain Interviews - Medha Parlikar CEO of CasperLabs) Watch:https://www.youtube.com/watch?v=W7uFIGg-3Pg ( Medha Parlikar Speaks At The Blockchain And Decentralized Finance On AWS...

Before IT Happened
Finding Purpose Pedaling Across the World with Jamie Bianchini

Before IT Happened

Play Episode Listen Later Nov 24, 2021 23:45


Building a meaningful business while living your best life and traveling the world is not easy. In this episode of Before IT Happened, our host Donna Loughlin tells the story of social entrepreneur and philanthropist Jamie Bianchini, who biked through over 80 countries around the world for eight years with a friend calling themselves the ‘Peace Pedalers.' Jamie's motto “Live big, give big” has had an enormous impact in communities from Asia to Latin America where he's helped build schools, start transportation projects and bring clean water to areas in need. Listen now and learn how this adventurer's entrepreneurial spirit found its spark in his love for humanity. Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (01:20) - Jamie's story and the ups & downs of entrepreneurial life - “You can build a business around the lifestyle that you want to have. That's what I aspired to do, and that's still what I do to this day.” (05:44) - Traveling the world while trying to build a business - “I worked at a youth hostel in Switzerland that I modeled my business plan after which won Best Business Plan at USC.” (08:27) - Working to make Peace Pedalers a reality - “It was taking the tandem bicycle with an empty seat on the back of it and inviting total strangers to come on. That gesture of friendship and connection is the essence of Peace Pedalers.” (14:59) - Jamie's life-changing realization of wanting to help people - “Magical things happen when we don't just focus on ourselves, but we try to infuse some level of intention, contribution, and purpose in our lives above and beyond just achieving.” (18:53) - Getting the drive to keep going - “I pulled a two-peso note from my wallet, and somebody had written on the bill by hand a message in Spanish, ‘If love is your biggest weakness, you are the strongest person in the world.'” (22:18) - What's next for Jamie - “It's everybody's responsibility to pick our head up and see what we can do to help someone who's part of the human family who might not be as fortunate as us.” (24:50) - On Profit & Purpose: Jamie's new project in the social venture arena - “We help anybody who's purpose-driven or wants to be purpose-driven and make it easier for them to become even more impactful in their communities.” EPISODE RESOURCES: Connect with Jamie on https://twitter.com/JamieRBianchini (Twitter) and at https://jamiebianchini.com/ (Jamiebianchini.com) Learn more about Jamie's latest organization https://profitpurpose.org/ (Profit & Purpose) Watch Jamie's Tedx Talk: https://www.youtube.com/watch?v=xqnME0OQQ7A (Live Big, Give Big: Infinite possibilities powered by compassion) See Jamie's https://www.peacepedalers.com/route.html (original route for Peace Pedalers)  Read Jamie's book: https://www.amazon.com/Bicycle-Built-Two-Billion-Compassion/dp/0996137203/ref=sr_1_8?dchild=1&keywords=a+bicycle+built+for+2&qid=1617900852&sr=8-8 (A Bicycle Built for Two Billion)  Thank you for listening! Follow https://www.beforeithappened.com/ (Before IT Happened) on https://www.instagram.com/beforeithappenedshow/ (Instagram) and https://twitter.com/TheBIHShow (Twitter), and don't forget to subscribe, rate and share the show wherever you listen to podcasts!  Before IT Happened is produced by Donna Loughlin and https://www.studiopodsf.com/ (StudioPod Media) with additional editing and sound design by https://nodalab.com/ (Nodalab). The Executive Producer is Katie Sunku Wood and all episodes are written by Jack Buehrer.

Before IT Happened
Building a Giving Empire with Genevieve Piturro

Before IT Happened

Play Episode Listen Later Nov 18, 2021 44:07


Today's episode is perfect for Thanksgiving — a story about kindness, love, and the power of giving. In this episode of Before IT Happened, our host Donna Loughlin talks to author, speaker, and advocate Genevieve Piturro. After a 12-year career as a corporate climber in New York City, Genevieve started visiting shelters to read to children. Soon she realized something, these children needed pajamas. Since 2001, Genevieve's nonprofit Pajama Program has given over 7 million books and pajamas to children in need in the US. This is a story about finding purpose and getting to that aha moment that can change your life. Listen now to learn how this one-time corporate executive turned her life around after discovering the power behind the love and comfort behind a pair of pajamas.   Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (01:24) - Leaving the nest with traditional Italian-American parents - “Mary Tyler Moore was what really cemented being a corporate girl. I wanted what she had. She was making her way in a big city. For her it was Minneapolis, for me it was New York.” (07:35) - Diving into the radio & TV industry - “The TV people were coming in and they were always wondering, ‘What are you doing overnight?' I told them about my TV aspirations and I got hired.” (10:37) - A great 12-year corporate career and the ‘Aha!' moment - “I heard a question asked by me to me: ‘If this is the next 30 years of your life is this enough?'” (17:17) - The beginning of the pajama program - “Maybe it's like a mom feeling when they have little ones and can't wait to get back from work to spend time with them.” (22:42) - Giving up a corporate career for a new passion - “I would have been fired if I didn't finally leave. I just couldn't say no to the request to visit and to bring pajamas. And I had to leave early because I had to go shopping.” (28:11) - Taking the pajama program to the next level - “The woman said, ‘I'm so-and-so from the Oprah Winfrey show. Do you have a minute?' And half of me was screaming up and down.” (34:49) - Genevieve's book: Purpose, Passion and Pajamas - “I've learned it's not the power of one that changes things. It's the power of one another that moves mountains and moves people. And that's what I want to share.” EPISODE RESOURCES: Connect with Genevieve through https://www.genevievepiturro.com/ (Genevieve Piturro).com, https://www.linkedin.com/in/genevievepiturro/ (LinkedIn), https://www.facebook.com/GenevievePajama (Facebook), https://www.instagram.com/genevievepiturro/?hl=en (Instagram), and https://twitter.com/GenPiturro (Twitter) Learn more about the https://pajamaprogram.org/ (Pajama Program)  Get Genevieve's book: https://www.amazon.com/Genevieve-Piturro/e/B08D4Y5D9V%3Fref=dbs_a_mng_rwt_scns_share (Purpose, Passion, and Pajamas by Genevieve M Piturro ) Watch Genevieve's Tedx Talk: https://www.youtube.com/watch?v=JNBTnzwzpwo (1 Story + The Human Connection = 7 Million Pajamas and Books) Thank you for listening! Follow https://www.beforeithappened.com/ (Before IT Happened) on https://www.instagram.com/beforeithappenedshow/ (Instagram) and https://twitter.com/TheBIHShow (Twitter), and don't forget to subscribe, rate, and share the show wherever you listen to podcasts!  Before IT Happened is produced by Donna Loughlin and https://www.studiopodsf.com/ (StudioPod Media) with additional editing and sound design by https://nodalab.com/ (Nodalab). The Executive Producer is Katie Sunku Wood and all episodes are written by Jack Buehrer.

Before IT Happened
Mythbusting AI with Dr. Steven Shwartz

Before IT Happened

Play Episode Listen Later Nov 11, 2021 40:47


Why is it that when we think about Artificial Intelligence, a dystopian universe comes to mind? In this episode of Before IT Happened, our host Donna Loughlin talks with Steven Shwartz, author, researcher, entrepreneur, and one of the most influential thinkers in the space of Artificial Intelligence. Steven debunks the myths and misconceptions around Artificial Intelligence and shares what this technology truly is about. Will robots take over our jobs and ultimately the world? Is a Blade Runner-like future awaiting? Probably not. Listen now and learn what Artificial Intelligence really means and why we shouldn't fear an AI future. Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life. JUMP STRAIGHT INTO: (01:24) - Stumbling into AI through Cognitive Psychology - “Roger Shank ran a lab with about 25 graduate students and lots of undergraduates, and it was one of the most exciting places I've ever, ever worked or been around.” (05:54) - The two types of Artificial Intelligence - “People are trying to get computers not to be generally intelligent, but rather to be good at one small narrowly defined task.” (10:19) - Early conversations around AI - “We were all investigating artificial general intelligence. And one of those dinner conversations was with Geoffrey Hinton who is now considered the father of AI.” (16:04) - From academics to the business world - “I had a lot of AI experience but no business experience, and it took a lot longer to ramp up on business acumen than I ever expected.” (21:54) - Debunking AI myths: Steven's experience with Tesla's ‘autonomy' - “It's far from perfect. It's only a level two capability because you have to be ready to take over at any given time because it's going to make a lot of mistakes.” (30:29) - The future for AI - “From nonprofits to retail, to government, to every single field, something is going on in AI that's providing beneficial capabilities.” (32:49) - The misconceptions around the term AI - “If the field was called computational statistic, how many magazine covers would say, ‘Computational Statistics, changing the world?'”  (36:12) - Governments and AI regulation - “What we need to regulate is narrow AI and narrow AI needs to be regulated application by application.” EPISODE RESOURCES: Connect with Steven Shwartz through https://twitter.com/sshwartz (Twitter) and https://www.aiperspectives.com/ (AIperspectives.com) Read Steven's book https://www.amazon.com/gp/product/B08VDK5VHY/ref=x_gr_w_bb_glide_sout?ie=UTF8&tag=x_gr_w_bb_glide_sout-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=B08VDK5VHY&SubscriptionId=1MGPYB6YW3HWK55XCGG2 (Evil Robots, Killer Computers, and Other Myths by Dr. Steven Shwartz) Read https://www.aiperspectives.com/level-3-self-driving/ (Level 3 Self-Driving is a Really Bad Idea) https://www.amazon.com/gp/product/B08VDK5VHY/ref=x_gr_w_bb_glide_sout?ie=UTF8&tag=x_gr_w_bb_glide_sout-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=B08VDK5VHY&SubscriptionId=1MGPYB6YW3HWK55XCGG2 (by Dr. Steven Shwartz) Read https://www.aiperspectives.com/self-driving-cars-safer/ (Are Self-Driving Cars Really Safer Than Human Drivers?) https://www.amazon.com/gp/product/B08VDK5VHY/ref=x_gr_w_bb_glide_sout?ie=UTF8&tag=x_gr_w_bb_glide_sout-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=B08VDK5VHY&SubscriptionId=1MGPYB6YW3HWK55XCGG2 (by Dr. Steven Shwartz) Thank you for listening! Follow https://www.beforeithappened.com/ (Before IT Happened) on https://www.instagram.com/beforeithappenedshow/ (Instagram) and https://twitter.com/TheBIHShow (Twitter),

Before IT Happened
From the Marines to Hacking the Government with Bryan Seely

Before IT Happened

Play Episode Listen Later Nov 4, 2021 42:20


Sometimes, we all need a wake up call, and after hitting rock bottom the only way to go is up. In this episode of Before IT Happened, our host Donna Loughlin sits down with Bryan Seely, ethical hacker and in demand thought leader on cyber security, to talk about his fascinating upbringing, his recovery from addiction, and how and why he hacked the Secret Service just to prove a point. From homeless addict to TED Talk speaker and author, Bryan knows a thing or two about transformation and confidence. Tune in now and be ready to get inspired! Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (03:06) - Growing up in Tokyo - “You don't fit in in the same way that you fit in here by looks, but people quickly understand that that's what you consider home.” (07:49) - Life after the Marines - “There's lots of boredom at night when you're not with a military unit, so I ended up finding other military units to hang out with and play cards.” (11:40) - On Bryan's addiction, complicated marriage, and the famous McDonald's incident - “I made a bunch of funny listings to try and get some attention. The Mormon temple became a comedy club, the Church of Scientology became a comedy club, a Russian embassy in the United Kingdom became a gay bar... a bunch of really fairly inappropriate immature type humor that I stand by!” (18:48) - Messing with the FBI and the Secret Service to prove a point - “It was definitely intense. It felt more like excitement rather than panic or nervousness, because I was being honest and they didn't catch me. I'm trying to convince them there's a problem and they're rejecting it.” (26:55) - Resetting the narrative: How ethical hacking transformed Bryan's life completely - “Cyber security and protecting people is definitely my day-to-day and I love doing it. I like protecting people or helping educate people to give them the tools they can do for themselves.” (31:13) - On prevention culture and what makes the cyber security market such a hot spot - “The criminals elevate their game and you have to elevate your game to match it and then show people, ‘Okay, this is why it's important.'” (36:18) - A life with no regrets - “It's impossible to know the butterfly effect of changing things. The lessons I learned by hitting rock bottom? You can't buy them with any amount of money.” EPISODE RESOURCES: Connect with Bryan at https://www.bryanseely.com/ (BryanSeely.com), on https://twitter.com/bryanthemapsguy (Twitter), and https://www.linkedin.com/in/bryanthemapsguy/ (LinkedIn) Watch Bryan's TEDx Talk: https://www.youtube.com/watch?v=5c6AADI7Pb4 (Wiretapping the Secret Service can be easy and fun) Read Bryan Seely's book https://www.amazon.com/Cyber-Fraud-Cybercrime-Consumers-Nothing/dp/1533156778/ref=sr_1_1?dchild=1&qid=1635445150&refinements=p_27%3ABryan+Seely&s=books&sr=1-1 (Cyber Fraud: The Web of Lies: US Marine Risks Life in Prison To Expose a Cybercrime That Consumers Know Nothing About) Watch Bryan's https://youtu.be/U3DSRWwgCoE (Cyber Security Keynote Speaker Highlight Reel) Read Seattle Business's https://www.seattlebusinessmag.com/article/hacker-wears-white-hat (This Hacker Wears a White Hat) Read the Valley Wag's http://valleywag.gawker.com/how-a-hacker-intercepted-fbi-and-secret-service-calls-w-1531334747 (How a Hacker Intercepted FBI and Secret Service Calls With Google Maps) Thank you for listening! Follow https://www.beforeithappened.com/ (Before IT Happened) on https://www.instagram.com/beforeithappenedshow/ (Instagram) and https://twitter.com/TheBIHShow (Twitter), and don't forget to subscribe, rate and...

Before IT Happened
A New Wave of Manning Up With the 2 LADS Daniel Sharman and Leggy Langdon

Before IT Happened

Play Episode Listen Later Oct 28, 2021 44:03


First, we had The Beatles, then we had the 80s New Wave, and now we have The 2 LADS, a couple of young expat British artists in Los Angeles whose life mission is to advocate for mental health and the well-being of men across the world. In this episode of Before IT Happened, our host Donna Loughlin sits down with Daniel Sharman and Christian “Leggy” Langdon, creators and hosts of The 2 LADS Podcast. Donna gets the pair to open up about their upbringing, life experiences, emotional growth, spiritual wellness, and the importance of intimacy and community building for men. The world is reframing the way we approach mental health, and our society finally understands that it is okay, and even crucial, that we give men permission to be vulnerable. Join in!  Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (03:01) - Daniel, the acting bug and the consequences of a boarding school education - “I've developed absolutely no human skills, my emotions are skewed. I have no skills other than the ability to just get up and move and go.” (11:26) - Leggy and his earliest aspirations of having a Rock n' Roll lifestyle - “My brothers were definitely idols of mine. I looked up to them and wanted to follow in their footsteps.” (15:41) - How the 2 LADS met - “He actually just showed up on my doorstep and was like, ‘I'm fucked. I heard you're fucked too. Do you want to talk?'” (21:51) - The 2 LADS Podcast: On mental health and the building safe spaces for men - “I've actually seen how much deep need there is for men to be intimate with each other and to show love, and to have that trust with other men.”  (30:09) - Unscripted & Unplugged: The importance of embracing humanity - “No one should be following anybody, the work starts with you, and I have to name it in order to be more honest, more human, and hopefully other people can do this.” (37:12) - “We go first”: The impact of being vulnerable - “We're putting the weapons down for a moment and saying, ‘Oh God, isn't it weird being human? Isn't that a bit hard?'” EPISODE RESOURCES: Listen to https://podcasts.apple.com/us/podcast/the-2-lads-podcast/id1575736783 (The 2 LADS Podcast)  Follow 2 LADS on https://www.instagram.com/the2ladspodcast (Instagram) Join the https://www.patreon.com/2LADS (Lad Club on Patreon) Learn more at https://the2lads.com/ (the2lads.com) Connect w/ Daniel on https://www.instagram.com/danielsharman/ (Instagram), https://twitter.com/daniel_sharman (Twitter) and https://www.imdb.com/name/nm1528476/ (IMDB) Connect w/ Leggy on https://www.instagram.com/leggylangdon/ (Instagram) and https://open.spotify.com/playlist/1Aw91qm9YH0DQF8vsOKMM1?si=d435ebe70b284ad4 (Spotify) Thank you for listening! Follow https://www.beforeithappened.com/ (Before IT Happened) on https://www.instagram.com/beforeithappenedshow/ (Instagram) and https://twitter.com/TheBIHShow (Twitter), and don't forget to subscribe, rate and share the show wherever you listen to podcasts!  Before IT Happened is produced by Donna Loughlin and https://www.studiopodsf.com/ (StudioPod Media) with additional editing and sound design by https://nodalab.com/ (Nodalab). The Executive Producer is Katie Sunku Wood and all episodes are written by Jack Buehrer.

rock los angeles british beatles executive producer new wave unscripted lads oh god langdon manning up leggy before it happened spotify thank daniel sharman nodalab studiopod media donna loughlin
Before IT Happened
Tapping into Startup Culture and Betting on the Future of Mobility with Vitaly Golomb

Before IT Happened

Play Episode Listen Later Oct 21, 2021 43:28


The entrepreneurial lifestyle is definitely not for the faint of heart, as it comes with loads of hard work, nerve-wrecking risk taking, personal sacrifices and a high mental health price tag. Today, our host Donna Loughlin chats with Silicon Valley thought leader Vitaly Golomb, to talk about his amazing journey in the entrepreneurial ecosystem. Vitaly migrated to the US as a child, and had to quickly adapt to this new environment. Little did he and his family know that Silicon Valley would transform his destiny completely. Join this fascinating conversation around startups, the future of mobility, and the importance of mental health in an environment where only a small few triumph. Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (02:54) - From Ukraine to Silicon Valley - “I was plunked right into a normal third grade class not speaking any English, starting from scratch, but somehow miraculously, by the end of that school year I was pretty fluent in English.” (09:10) - Vitaly's teenage years - “By the time I was 15, I went to Kinko's and became a designer. So while my friends were making and delivering pizzas or working at Starbucks, I was out there in an office crunching away on documents and websites.” (17:52) - The struggles of entrepreneurship - “When you don't have much, you're not going to lose money, you're starting from zero anyway.” (23:41) - The art of mentorship: On Startup Adventure and Accelerated Startup - “From everything that I did, I learned that I need to also say ‘no' a lot more, and then really focus my efforts.” (31:20) - From scrappy entrepreneur to settled venture capitalist and the future of mobility - “Electrification is something that's quite interesting and I don't think we've seen its final form yet. We're talking about a major transition in one of the most important business categories, if not the most important: that moves people and goods around the planet.” (37:26) - On the development of the Hyperloop - “Hyperloop has been talked about for so many years as this very futuristic thing, but we're really only a few years away at this point from buying a ticket and riding it.” (39:52) - The startup toll: On the importance of prioritizing mental health - “A lot of people really struggle because they have to be out there cheerleading and saying everything is amazing, everything is great. They put up a nice smiling face out to the outside world, but inside they're very miserable.” EPISODE RESOURCES: Connect with Vitaly through https://twitter.com/vitalyg?lang=en (Twitter), https://www.facebook.com/VitalyGolomb/ (Facebook), https://www.linkedin.com/in/vitalyg/ (LinkedIn), & https://golomb.net/ (Golomb.net) Get Vitaly's book: https://www.amazon.com/Accelerated-Startup-Everything-Product-Company/dp/0998406309/ref=sr_1_1?dchild=1&keywords=accelerated+startup&qid=1634750058&s=books&sr=1-1 (Accelerated Startup)  Watch Vitaly's Tedx San Francisco talk: https://www.youtube.com/watch?v=8MdBdXgXVUQ (Time to be more culturally fluid) Listen to Vitaly's podcast https://open.spotify.com/show/1d5AaJgLtj6bw8lfen0csi?si=d24a4c4594004320 (Accelerated) Learn more about https://www.drakestar.com/ (Drake Star Partners) Learn more about https://www.hyperlooptt.com/ (Hyperloop Transportation Technologies) Read Tesla's https://www.tesla.com/sites/default/files/blog_images/hyperloop-alpha.pdf (Hyperloop Alpha )proposal Get Michael Malone's book https://www.amazon.com/Infinite-Loop-Michael-Malone/dp/0385486847 (Infinite Loop) Thank you for listening! Follow https://www.beforeithappened.com/ (Before IT...

Ordinarily Extraordinary - Conversations with women in STEM
Donna Loughlin - STEMSkills - PR & Communications Specializing in Tech Companies

Ordinarily Extraordinary - Conversations with women in STEM

Play Episode Listen Later Oct 20, 2021 59:44


Donna Loughlin is the Founder and CEO of LMGPR, a PR and corporate communications company that focuses with technology and innovation companies to help them develop PR strategies. She is also the host of the podcast "Before It Happened", a podcast podcast featuring visionaries and the moments and events that inspired them. She has bachelor's and master's degrees in Journalism.Episode NotesDonna Loughlin shares her story and experience working in public relations and communications with tech companies. She focuses on tech businesses in disruptive markets. She uses storytelling to build successful business solutions. Her work has been featured in the Wall Street Journal, New York Times, Business week, Time, Wired, Fortune, Fast Company, Popular Science, and USA Today. Her TV segments include 20/20, Good Morning America, Today Show, BBC, Ellen, Squawk Box, CNN, Ellen, Jay Leno Letterman, Jimmy Kimmel and more.In addition to sharing her story and experiences working with STEM professionals at tech companies, she provides tips, advice and insight into how to effectively communicate technical information with non-technical people.Donna is also the host of Before It Happened, a podcast featuring stories of visionairires and the moments and events that happened which inspired them and in turn changed our lives. Music used in the podcast: Higher Up, Silverman Sound StudioAcronyms, Definitions, and Fact Checkwww.lmgpr.comBefore It Happened podcast: https://www.beforeithappened.comAuthority https://medium.com/authority-magazine/inspirational-women-leaders-of-tech-donna-loughlin-of-lmgpr-on-the-five-things-you-need-to-know-8c6b63dd6252Tech Bullion https://www.google.com/amp/s/techbullion.com/a-strategic-communications-firm-interview-with-donna-loughlin-founder-and-president-of-lmgpr/amp/Silicon Valley Reviewhttps://thesiliconreview.com/magazine/profile/lmgpr-curious-about-technology/Linked In:  Donna Loughlin Instagram: The Donna Loughlin BeforeITHappenedshowMercedes Soria Podcast Episode on Before it Happened - https://www.beforeithappened.com/post/disrupting-the-silicon-valley-boys-club-with-mercedes-soria-episode-8Before It Happened - Episode "Getting Kids Excited About STEM and Space with "The NASA Lady” Pamela Greyer"https://podcasts.apple.com/us/podcast/getting-kids-excited-about-stem-and-space-with-the/id1571396481?i=1000529686679If You Give a Mouse a Cookie, Laura NumeroffWomen comprise 29% of the STEM workforce and 52% of the college-educated workforce (NSF). The number of women in board positions in STEM-related industries in 2020 was 19.2%, an 18.3% increase over the previous year. (MSCI) Women only make up 3% of STEM industry CEOs. (www.bigrentz.com)Women in engineering make up 15%; Women in research make up 30%; Women in mathematics make up 40% (less than 30% at doctorate level); Women in technology make up 28.8%. Women physicians make up 36.3%; Women in medical school make up 50.5%.

Before IT Happened
Disrupting the DMV through Digital License Plates with Neville Boston

Before IT Happened

Play Episode Listen Later Oct 14, 2021 50:27


Today everything in a car is smart, from the tires to the windshields. But there is something that is still just an ugly piece of metal, your license plate. In this episode of Before IT Happened, our host Donna Loughlin tells the story of Neville Boston, Founder, and CSO at Reviver, a disruptive company that is modernizing license plates from a piece of metal to a fully interactive screen with state-of-the-art technology. “Embrace change” is Neville's mindset and it shows in his life story, from his entrepreneurial background to shifting careers and all the way to bringing the license plate to the 21st century. Listen now and learn how this born entrepreneur is bringing to life a company of the future! Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (01:48) - Neville's childhood in an entrepreneurial family - “Success wasn't tied to working for somebody else. It was tied to creating something of need and of interest and building on that.”  (07:49) - Going to UC Berkeley - “You got to see things in a way that other people just dream about. And that was part of your reality. So it was awesome.” (14:41) - Getting into marketing and working on building company experiences - “That was around the Oscars, Grammys, Super Bowl, NBA All-Star, you name it. We would develop all of these items and ideas for them.” (19:49) - The potential of digital license plates and getting the business going - “We were forced, hampered, and shackled to a metal plate when everything else on the car, including the tires in the windshield, are smart. It made no sense.” (28:38) - Expanding the platform's functionalities - “There are 1,000,001 things you can do with this platform, because it's always on and connected, so you have a way of pushing information and collecting information back.” (32:06) - Finding the right team to make his dreams a reality - “We've been working with some of the largest fleet management companies in the world. And it looks like this could be a big thing for us and them.” (40:13) - Privacy and safe transfer of information - “We engage the DMV to verify the license plate number and that it's valid. So there's no more data than that information.” EPISODE RESOURCES Connect with Neville through https://www.linkedin.com/in/neville-boston-6a308861/ (LinkedIn) and https://twitter.com/ntboston1?lang=en (Twitter) Learn more about https://reviver.com/ (Reviver's Rplate ) READ: https://www.bizjournals.com/sacramento/news/2021/08/26/neville-boston-reviver-digital-license-plates.html (Digital license plate entrepreneur got government buy-in) SEE: https://www.youtube.com/watch?v=xX6Z5uuWn5s (Neville's interview with Automotive Expert and Car-Talk Host Bobby Likis) Thank you for listening! Follow https://www.beforeithappened.com/ (Before IT Happened) on https://www.instagram.com/beforeithappenedshow/ (Instagram) and https://twitter.com/TheBIHShow (Twitter), and don't forget to subscribe, rate and share the show wherever you listen to podcasts!  Before IT Happened is produced by Donna Loughlin and https://www.studiopodsf.com/ (StudioPod Media) with additional editing and sound design by https://nodalab.com/ (Nodalab). The Executive Producer is Katie Sunku Wood and all episodes are written by Jack Buehrer.

Before IT Happened
Sprouting our way to Better Health and Sustainability with Doug Evans

Before IT Happened

Play Episode Listen Later Oct 7, 2021 51:53


Healthy eating has become a multimillion-dollar business. But there's one superfood that hasn't gotten the recognition it deserves. In this episode of Before IT Happened, our host Donna Loughlin talks to a pioneer in the plant-based health movement, Doug Evans, co-founder of Organic Avenue, founder of Juicero, and the author of The Sprouts Book. Doug talks about his latest work, advocating for sprouts — the simple and cheap food he calls “the ultimate superfood.” Could these tiny living seeds be the answer to the world's food crisis? Listen now and learn how the entrepreneurial spirit has caught on to the healthy food trend and what's coming in the near future for this market. Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (01:58) - Doug's childhood growing up on the standard American Diet - “I remember sneaking into the kitchen in the middle of the night and eating the whole Philadelphia cream cheese, just wanting more fat and more sugar.” (08:16) - Enrolling in the Army - “My thought process was that it would be fun. I would get into shape. I would learn discipline. I would save all of my money. And when I got out, I could do whatever I wanted.” (13:27) - Graphic design and working for Paul Rand - “I watched an entire industry shift from analog to digital, from black and white to color, and watched the proliferation of the desktop computer obliterate an entire industry.” (19:33) - A wake-up call - “I went from eating a duck off the street in Chinatown to vegetarian, then vegan and raw vegan. And that was 22 years ago.” (25:58) - Chasing the gold rush with Organic Avenue and Juicero - “What we had done with Juicero was the experience of making a fresh, raw, organic juice in two minutes with no setup, no cleanup and the freshest produce.” (34:22) - Discovering the power of sprouts - “In the course of me moving to the desert, I started to sprout and within 30 days, most of my calories were coming from sprouts that I was growing in one cubic foot.” (44:47) - How you can start sprouting today - “You can grow sprouts without soil, sunshine, sprouting medium, etc. You could literally grow them in a jar or unbleached paper towel with water for pennies a serving.” EPISODE RESOURCES: Connect with Doug through https://twitter.com/iamdougevans?lang=en (Twitter) and https://www.instagram.com/dougevans/?hl=en (Instagram) Get Doug's book https://www.amazon.com/-/es/Doug-Evans/dp/1250226171/ref=sr_1_2?crid=2VG740TQ2XL9Q&dchild=1&ie=UTF8&keywords=doug%20evans%20sprouting%20book&language=en_US&qid=1632658157&sprefix=doug%20evans%20spr%2Caps%2C411&sr=8-2 (The Sprout Book) Read the Beet's https://thebeet.com/doug-evans-on-the-health-benefits-of-sprouting-and-why-you-should-start/ (Doug Evans on the Health Benefits of Sprouting and Why You Should Start) Thank you for listening! Follow https://www.beforeithappened.com/ (Before IT Happened) on https://www.instagram.com/beforeithappenedshow/ (Instagram) and https://twitter.com/TheBIHShow (Twitter), and don't forget to subscribe, rate and share the show wherever you listen to podcasts!  Before IT Happened is produced by Donna Loughlin and https://www.studiopodsf.com/ (StudioPod Media) with additional editing and sound design by https://nodalab.com/ (Nodalab). The Executive Producer is Katie Sunku Wood and all episodes are written by Jack Buehrer.

Before IT Happened
Riding the Rogue Waves of Disruption with Eric Pilon-Bignell

Before IT Happened

Play Episode Listen Later Sep 30, 2021 39:14


Over the last couple of decades, humanity has experienced a tremendous rate of disruption. How can we understand and adapt to the ever-changing world we live in? In this episode of Before IT Happened, Donna talks to Eric Pilon-Bignell, an engineer and author whose ideas are revolutionizing both the present and the future. Eric, an expert on change and how we respond to it, is the author of the book Surfing Rogue Waves, a doctoral thesis turned into a best-selling manuscript on adapting to the waves of change and learning to surf through disruption. Listen now to hear about what keeps this thought-leader up at night.  Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  JUMP STRAIGHT INTO: (01:47) - Who is Eric Pilon-Bignell? A pragmatic futurist who is looking to explain the world's wave of change - “We've got this robust pipeline of disruption and it's going to make for some of the craziest surfing conditions we've ever faced.” (05:45) - Eric's academic path and his discovery of knowledge - “I got some great advice from my dad, he said you can always go be an engineer and then decided to go into business later.”  (09:55) - The entrepreneurial years, Indiana Institute of Technology, and a newfound love for surfing  - “There's this constant parallel that I was starting to pull together between surfing in life and surfing in business.” (13:36) - Eric's doctoral thesis and how it turned into a best-seller about surfing - “I wanted to make it digestible, I don't want it to be an academic read. I don't want it to be boring. So I found that the parallels of surfing were really perfect.” (20:32) - The complexity of today's problems and how we can understand disruption - “Look into the impossible problems of today and what they're going to look like tomorrow… The future generations are going to fix the impossible problems of today with ease.” (25:48) - The process of writing and rewriting the book - “I had a bit more fun because I could put in much more real-world examples of where we're seeing this happen. Whereas you can't give a great everyday example in your dissertation.” (28:49) - The fourth industrial revolution: Can we know when the next wave is coming? - “We have to start talking about it now. It's not all developers or academics or theorists. It's you, me, and anyone else.” EPISODE RESOURCES: Connect with Eric through https://twitter.com/EricPBme (Twitter), https://www.instagram.com/ericpb.me/ (Instagram) and http://ericpb.me/ (Ericpb.me) Get Eric's book https://www.amazon.com/gp/product/B0934WSJCW/ref=dbs_a_def_rwt_bibl_vppi_i0?tag=scribemedia-20&geniuslink=true (Surfing Rogue Waves: How to paddle out into the 21st Century) Learn more about http://ericpb.me/project7 (Project7) supporting brain research Read Forbe's https://www.forbes.com/sites/serenitygibbons/2021/06/22/10-authors-that-will-make-you-rethink-small-decisions/?sh=3fab53d67009 (10 Authors That Will Make You Rethink Small Decisions) Read BBC's https://www.bbc.com/news/business-58235479 (Bezos sues Nasa over its deal with Elon Musk's SpaceX) Thank you for listening! Follow https://www.beforeithappened.com/ (Before IT Happened) on https://www.instagram.com/beforeithappenedshow/ (Instagram) and https://twitter.com/TheBIHShow (Twitter), and don't forget to subscribe, rate and share the show wherever you listen to podcasts!  Before IT Happened is produced by Donna Loughlin and https://www.studiopodsf.com/ (StudioPod Media) with additional editing and sound design by https://nodalab.com/ (Nodalab). The Executive Producer is Katie Sunku Wood and all episodes are written by...

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Passports and Postcards
Finding Motherhood in Russia

Passports and Postcards

Play Episode Play 30 sec Highlight Listen Later Sep 25, 2021 38:53


We all travel. We travel for work or play and sometimes we travel to bring home a family. Join me in conversation with Donna Loughlin, founder of Loughlin Michaels Group, more than just a PR firm. Donna and her team take companies from start to become desirable acquisitions.Donna is also the host of the "Before It Happened" podcast where she interviews visionaries of the future and examines the risk they made to make the world a better place through the aid of tech and AI. Donna is here to talk to us about her travels, favourite destinations for food, people and the destination in itself. Find out more about DonnaCompany: Loughlin Michaels GroupCheck out Donna's Podcast About the HostFind more about Randall atwww.podvault.ca

ai pr russia motherhood before it happened donna loughlin
Before IT Happened
From Farm to Table to Feeding the World with Uncrushable Celebrity Chef and Entrepreneur Tyler Florence

Before IT Happened

Play Episode Listen Later Sep 23, 2021 38:00


How does a latchkey kid go from eating microwave burritos to being a world-renowned chef? In this episode of Before IT Happened, Donna tells the story of one of the early faces of The Food Network, Tyler Florence. Tyler is an American culinary star, author of almost a dozen cookbooks, an entrepreneur, and even a documentary director. Tyler's love for food has taken him from working on the front lines of busy restaurants to collaborating with the World Central Kitchen and the United Nations to combat world hunger. Listen now and learn how this passionate risk-taker is constantly pushing his career to new and exciting levels! Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.  Jump straight into: (02:10) - Tyler's latchkey kid childhood and how his love for food began - “I was never a kid who wanted to order off the kids' menu. I wanted the most adventurous, most expensive thing on the menu.” (08:43) - Getting his first job as a dishwasher and getting inspired by food - “Nothing was as interesting to me as working in the kitchen and working in restaurants. So I graduated from high school and went to culinary school in Charleston, South Carolina.” (14:25) - Moving to New York City to start his career as a chef - “I didn't have a job. I moved there with just an opportunity to show up and work for free to prove that you can even be there.” (18:20) - Getting discovered by The Food Network and his career as a TV host - “I was the first chef on Food Network to not wear a chef's coat, just because I felt like it was some sort of invisible Superman cape, so I just took on the position of the everyday guy next door.” (23:41) - His entrepreneurial spirit - “When you're famous, the phone rings, so there's a blend between fielding opportunities and creating opportunities.” (26:16) - The future of the restaurant industry post-pandemic - “I think it's really important that we start to really harvest and dial in the next generation of up and coming talent.” (30:31) - Working with the World Central Kitchen and the UN World Food Program - “40% of all food at a grocery store ends up in the dumpster and then 30% of food that comes home, ends up in the garbage.” Episode resources Connect with Tyler on https://twitter.com/TylerFlorence (Twitter), https://www.instagram.com/tylerflorence/ (Instagram) and https://www.wolfitdown.com/ (WolfItDown.com) Be the first to eat at http://millerandluxrestaurant.com/ (Miller & Lux), Tyler's newest restaurant in San Francisco  Reserve a table at Tyler's first San Francisco restaurant https://www.wayfaretavern.com/ (Wayfare Tavern) Take a https://www.wolfitdown.com/live (live, online cooking class with Tyler on WID Live) Donate or volunteer at the https://wck.org/ (World Central Kitchen) Learn more about the https://secure.wfpusa.org/donate/save-lives-giving-food-today-donate-now-29?ms=2002_UNR_Google_SRCH&gclid=Cj0KCQjw1ouKBhC5ARIsAHXNMI8KlZCYjfjuT3aKCdCIc4Xz2CV0WjVejt_P91eEXkVrn5Gm3cO5qIkaAoOoEALw_wcB (United Nations World Food Program) See Tyler's shows and recipes on the https://www.foodnetwork.com/profiles/talent/tyler-florence (Food Network) Watch https://www.youtube.com/watch?v=SZPUHw_uch4 (the trailer for Tyler's documentary UnCrushable) on California's 2017 wildfires Subscribe to Tyler's Youtube channel https://www.youtube.com/channel/UC2yXkarXY8FFmMXDl7LNW-g (Wolf it Down with Tyler Florence) Learn more about Tyler's production company https://www.monarchcollective.com/people (Monarch Collective) Learn more about Tyler's alma mater https://www.jwu.edu/ (Johnson & Wales University ) Order you own organic baby food at...

Before IT Happened
Before There Were Selfies: Inventing the First Digital Camera at Kodak with Steve Sasson

Before IT Happened

Play Episode Listen Later Sep 16, 2021 47:27


There was a time when Kodak was the most powerful company in America. It's business model truly seemed impenetrable until something unprecedented happened inside its own laboratories. In this episode of Before IT Happened, Donna sits down with Steve Sasson, who, as a young Kodak engineer in 1975, became the first person ever to capture a digital photographic image. Steve may have developed the first digital camera prototype while working for Kodak, but it wasn't until 2001 that the company paid real attention to his invention. But by then, the company had lost the race to develop a business model around digital photography, and its analog film was old news. Listen now and learn about the creation that could have potentially saved Kodak from bankruptcy and launch it into a leading 21st-century business. Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.   Jump straight into: (01:59) - Steve Sasson's childhood taking apart electronics and experimenting with technology - “I would salvage all these parts, tubes, large capacitors, resistors, transformers, stuff like that, and then I would build my projects using that. It was a very low-cost hobby for me.” (8:59) - Steve's college education and an inspiring story of his early student years - “When I went to college I got some of the best teachers, literally in the world.” (12:23) - Kodak, not a traditional company for an electrical engineer - “What interested me here was that I was sitting next to a mathematician or a mechanical engineer, and it was a very much more diverse environment.” (17:43) - Scrounging for parts to build the first-ever digital camera - “Nobody told me to build a camera but he told me to evaluate it. So the best way to evaluate it was to get it to work.” (22:42) - The first digital photograph in history and the story behind it - “I walked down the hallway and there was a young girl, her name was Joy Marshall. She was sitting at a teletype and I asked if I could take her picture.” (26:12) - Digital vs. Analog: Kodak's reaction to Steve's camera - “I didn't talk about it until they asked me to in 2001 because at that time, digital cameras were really starting to take off as consumer items.” (31:21) - Specialized cameras and advancing photographic technology - “I thought about this so many years ago, and now it is really happening in real life. These are real people really taking pictures that they value with this thing.”  (36:14) - The original face of the digital camera: Steve Sasson - “I went on several road trips, traveled throughout Asia interviewing. I did radio shows, television shows. I went from being a lab guy to being a public relations guy.” (39:04) - The craziness of patent litigation and the battle in the digital era - “Apple, Samsung, all of those were involved in different patent licensing negotiations and eventually litigations.” EPISODE RESOURCES: Connect with Steve through https://www.linkedin.com/in/steven-sasson-5b23783/ (LinkedIn) Read about https://nationalmedals.org/laureate/steven-sasson/ (Steve's National Medal of Technology and Innovation) Read the New York Times' Lens Blog: https://lens.blogs.nytimes.com/2015/08/12/kodaks-first-digital-moment/ (Kodak's First Digital Moment) Watch https://youtu.be/okuUU6WXsYI (the National Inventors Hall of Fame interview with Steve) Read about https://www.invent.org/blog/inventors/Legacy-Steve-Sasson (Steve's induction into the National Inventors Hall of Fame) See https://en.wikipedia.org/wiki/Steven_Sasson (Steve's Wikipedia page) Thank you for listening! Follow Before IT Happened on...

Before IT Happened
From Zero to 60 in a Car Fit for James Bond with Ferris Rezvani

Before IT Happened

Play Episode Listen Later Sep 9, 2021 37:48


Would you like to drive a vehicle that takes you beyond the mortal real world? In this episode of Before IT Happened, Donna Loughlin chats with automobile entrepreneur and innovator Ferris Rezvani. After a successful career working at IBM, Ferris decided to pursue his lifelong dream of designing military-inspired armored vehicles. Today he is CEO of Rezvani Motors, an avant-garde automobile design company dedicated to creating exotic, high-performance vehicles that have become favorites of the rich and famous. Listen now and learn how Ferris quit his job to design just the kind of cars that James Bond and the Knight Rider would buy in a heartbeat.  Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.   JUMP STRAIGHT INTO: (01:54) - Ferris Rezvani's childhood story and his true calling, cars - “My inspiration was military-type equipment, aircraft, armored vehicles, ships. I was fascinated by all that stuff.” (07:14) - Computer science, IBM and getting into car design - “I worked for IBM Global services for about seven years, then I started learning how car-design was done.” (10:51) - Rezvani's very first designs, production team, and investors - “I involved everyone with a piece of the effort and I was excited about it. I believed in it. I loved it, and that translated.” (15:31) - Creating fantasies for exotic clients: The user experience of Rezvani Motors - “It allows them to go beyond themselves, beyond the mortal real world.” (19:42) - Selling the first design and the current business - “We didn't advertise at all. We just let the design advertise itself. In 2014, it made it to the homepage of Yahoo.com and that was like the homepage back then.” (23:30) - Expanding Rezvani's range: From sports cars to the SUV market - “It's practical, you can pick up the kids from school with it. It's comfortable. But it's also bad-ass.” (27:59) - Dealing with COVID-19, The New Beast, and the future of Rezvani - “We love what we do. Is there really a need to try to grow big? What do you really get by growing big?” (33:17) - Ferris's inspiration and experience in the industry - “I've realized that when you have your last name in the company, you will never let it fail because it is part of you and you will make sure that it's successful.” EPISODE RESOURCES: Connect with Ferris through https://www.linkedin.com/in/ferris-rezvani-075aa279/ (LinkedIn) Follow Rezvani Motors on https://twitter.com/RezvaniMotors (Twitter) and https://www.instagram.com/rezvanimotors/?hl=en (Instagram) Learn more at https://www.rezvanimotors.com/ (Rezvani Motors ) Watch https://youtu.be/09zIaLOzevc (The 2016 Rezvani Beast featured on Jay Leno's Garage) Watch https://youtu.be/bi-5a46I9z8 (Building a Luxury Car Brand with Ferris Rezvani on Maz Jobrani's ‘Back to School') Read the https://sports.yahoo.com/blogs/motoramic/meet-the-rezvani-beast--an-american-built-road-and-track-attacker-134329643.html (Yahoo article) that kicked off Rezvani's rise  Read https://www.heraldweekly.com/top-luxury-cars-your-favorite-stars-love-to-drive/41/?xcmg=1 (Top Luxury Cars Your Favorite Stars Love to Drive) on Herald Weekly Before IT Happened is produced by Donna Loughlin and https://www.studiopodsf.com/ (StudioPod Media) with additional editing and sound design by https://nodalab.com/ (Nodalab). The Executive Producer is Katie Sunku Wood and all episodes are written by Jack Buehrer. Thank you for listening! Follow Before IT Happened on https://www.instagram.com/beforeithappened/ (Instagram) and https://twitter.com/b4ithappened (Twitter), and don't forget to subscribe, rate and share the show...

Before IT Happened
In the Pursuit of Cleaner Farming, Making Great Wine and Chasing Monarch Butterflies with Carlo Mondavi

Before IT Happened

Play Episode Listen Later Sep 2, 2021 47:05


In this episode of Before IT Happened, Donna chats with Carlo Mondavi, a descendant of Napa Valley wine royalty and a leading advocate for sustainable agriculture and organic and biodynamic farming. Carlo's grandfather Robert Mondavi founded the family winery in 1966 in Northern California and passed on his passion for wine and organic farming. Today Carlo is dedicated to The Monarch Challenge, a program to educate, encourage and connect communities to farming without chemicals. In 2013, Carlo also opened Raen Winery with his brother Dante, where they specialize in their grandfather's favorite grape, pinot noir. Listen now and be inspired by Carlo's passion for great wine, fruitful farming, and a healthier earth.   Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.   JUMP STRAIGHT INTO: (01:23) -  Robert Mondavi's story and the wine legacy of his family: “Even though my family has been making wine for a hundred years, the challenges that we have faced, like prohibition, kept us very humble.” (07:04) - A brief detour: Leaving the California vineyards for snowy mountains: “I went to a school in Colorado where during the wintertime there was a snowboard team. That was where I started with the snowboard.” (10:37) - Anne-Claude Leflaive, biodynamics and a life-changing trip to Burgundy: “I remember her talking about farming, about this connection to the land, and about biodynamics and biodynamics at the time was a crazy idea.” (17:13) - The problem with the chemical industry and getting involved with Monarch: “I got involved in this so that we could bridge those divides and we could solve these major pain points for farmers, farms, and agricultural communities.”  (26:45) - The Monarch Challenge and introducing the Monarch Tractor: “There was a massive pain on so many levels that we needed to solve. We needed to automize, electrify and clean up our carbon footprint with farming.” (35:52) - A farmer-first company: Creating technology for all farmers' benefit:  “We want to be a solution to making farmers safer, healthier, happier, and more profitable at the end of the day, so that we can continue to do what we love.” (43:06) - Leading this movement through technology: “I see a really bright future in agriculture, and it's not just in getting rid of the chemicals, it's in making farms more successful and more profitable.” EPISODE RESOURCES: Connect with Carlo through https://www.linkedin.com/in/carlo-mondavi-063792a0/ (LinkedIn) and https://twitter.com/CarloMondavi (Twitter) Join https://www.themonarchchallenge.org/ (The Monarch Challenge) Read https://daily.sevenfifty.com/why-organic-winegrowing-can-be-more-profitable-than-conventional/?utm_content=175992737&utm_medium=social&utm_source=linkedin&hss_channel=lcp-20330166 (Why Organic Winegrowing Can Be More Profitable Than Conventional) featuring Carlo https://youtu.be/xcpi4vR-_44 (See the Monarch Tractor in action) and learn more about https://www.monarchtractor.com/ (Monarch Tractor) Follow Monarch Tractor on https://twitter.com/MonarchTractor (Twitter) and https://www.instagram.com/monarch_tractor/?hl=en (Instagram)  Learn more about https://www.raenwinery.com/ (Raen Winery) Before IT Happened is produced by Donna Loughlin and https://www.studiopodsf.com/ (StudioPod Media) with additional editing and sound design by https://nodalab.com/ (Nodalab). The Executive Producer is Katie Sunku Wood, and all episodes are written by Jack Buehrer. Thank you for listening! Follow Before IT Happened on https://www.instagram.com/beforeithappened/ (Instagram) and...

Before IT Happened
From Slaying Dragons in the Navy to Augmenting Reality and Expanding Global Connectivity with Andy Lowery

Before IT Happened

Play Episode Listen Later Aug 26, 2021 43:20


In this episode of Before IT Happened, our host Donna Loughlin tells the story of Andy Lowery, a pioneer in the development of wearable technology. Andy's story begins as a gifted child who joined the Navy, became an engineer, and went out to the world of tech entrepreneurship. Realware, the brand he co-founded, is now the industry leader for powerful, voice-operated headset computers, especially after the COVID-19 pandemic. Tune in to learn how Andy built this successful brand by observing and iterating on other tech companies' mistakes. Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.   JUMP STRAIGHT INTO: (01:49) - Andy Lowery, a gifted child who joined the US military - “I had all this built up momentum and all this passion. I was super happy about being a Marine and fighting dragons.”  (07:27) - Becoming an engineer for the Navy in the “.com” boom - “I really was trying to get through college quickly, get my military obligation out of the way so I could go be an entrepreneur.” (11:56) - Military and corporate life vs. Andy's entrepreneurial spirit - “Even in a huge socialistic structure like the military, you can still have entrepreneurial feelings and adventures.” (17:08) - Andy's avant-garde tech company, DAQRI - “We built some of the craziest, most outlandish platforms and products and things that were way ahead of their time.” (21:14) - Realware: Jumping the line in the wearable technology space - “If I just fix the problems I saw Google Glass was having, I think I'm onto something. I think there's a real demand for it.” (26:59) - How to get 50+ paying customers with a beta product? Plus, the unbelievable Alexander Rainsberger - “Our summit was incredible! It was unheard of to have such a well-run and well-attended event.” (32:30) - How the pandemic boosted Realware - “COVID changed that because travel went to zero. They had to put a computer that you could wear on an airplane so that they could then transmit back what they were seeing to someone who knew how to fix it.” (35:19) - Mission accomplished?: Why Andy left for Harvest Technology Group - “I wanted to go places with Realware that cellphones don't typically go. But I realized there was a major problem, connectivity.” EPISODE RESOURCES: Connect with Andy Lowery through https://twitter.com/andylowery?lang=en (Twitter) and https://www.linkedin.com/in/andylowery/ (LinkedIn) Read GeekWire's https://www.geekwire.com/2018/andy-lowery/ (Geek of the Week: After years as Navy nuke officer, RealWear CEO Andy Lowery finds a new connection) Watch https://youtu.be/Q2lsZp0tLFI (Andy speak at the second RealWear Summit) Watch the https://www.youtube.com/watch?v=5Uz3cwHT0S0 (SNL Google Glass Weekend Update) Learn more about https://www.harvest.technology/ (Harvest's Industrial Grade Connectivity) See https://realwear.com/ (RealWear's Hands-Free Wearable Headset Computers  ) Learn more about https://apogeesemi.com/ (Apogee Semiconductor) Before IT Happened is produced by Donna Loughlin and https://www.studiopodsf.com/ (StudioPod Media) with additional editing and sound design by https://nodalab.com/ (Nodalab). The show coordinator is Deanna Morenci and the audio engineering was provided by Dave Clarke McCoy. The Executive Producer is Katie Sunku Wood. All episodes are written by Jack Buehrer. Thank you for listening! Follow Before IT Happened on https://www.instagram.com/beforeithappened/ (Instagram) and https://twitter.com/b4ithappened (Twitter), and don't forget to subscribe, rate and share the show wherever you listen to podcasts! 

Before IT Happened
Elevating Gastronomy with Jeff the 420 Chef

Before IT Happened

Play Episode Listen Later Aug 19, 2021 46:20


How did a marketing expert become The Julia Child of Cannabis? In this episode of Before It Happened, our host Donna Loughlin talks to Jeff Danzer, AKA Jeff the 420 Chef, an amateur cook and weed lover who turned into one of the world's leading cannabis chefs. Jeff's work is not only revolutionizing the cannabis industry but is also helping tackle down the stigma around what most people call “stoners.” Join in and listen to how his tasteless cannabutter launched his career in a completely new direction. Plus, all the genius products he's developed since he found his true passion, the art of cannabis cuisine.  Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life. JUMP STRAIGHT INTO: (02:04) - How Jeff stumbled into cooking with cannabis - “If there was a way for me to remove certain compounds from the plant, but keep in the THC and CBD, then I would make a much better tasting edible. And that's exactly what I did.” (05:32) - An 80's kid: Coming from an Orthodox Jewish community and getting into weed - “I became that “token Jew” because we would just go out and smoke with everybody and we had the best time”.  (10:36) - New York City & Israel: Becoming an individual and searching for his true passion - “I was trying to figure out for myself what I wanted to do. I was done with fashion. I was burnt out by it.” (17:35) - The Julia Child of Weed - “In 2014 is when I made a batch of cupcakes and there was no cannabis taste in it. I had literally figured it out.” (28:42) - Moving to California to pursue his dream - “All these chefs out there were teaching me different things; techniques and skills that I now employ in what I'm doing. And ultimately, I became an award-winning cannabis chef.” (30:47) - Jeff's audience base and making high-quality edibles - “Consistency and dosing are really important to me, and when it comes to edibles it is even more important.” (33:39) - The world's first cannabis edibles restaurant and creating new cannabis products - “My goal is to be the McCormick of cannabis and hemp; to have entire lines that are a 100% hemp that tastes like the most familiar spices but give you a daily dose of CBD.” (38:32) - Leading a generation into the cannabis revolution - “I love seeing all these young, new chefs coming up, wanting to cook with cannabis and wanting to do it properly.” (43:16) - What's next for Jeff? Infused spices, collaborating with other cannabis chefs, and helping the next generation - “My whole culinary point is if I taste something and I like it, I'm going to remake it with cannabis.” EPISODE RESOURCES: Connect with Jeff through https://twitter.com/jeffthe420chef (Twitter), https://www.instagram.com/jeffthe420chef_official/ (Instagram) and https://www.facebook.com/The420Chef/ (Facebook) Watch and subscribe to Jeffthe420Chef's https://www.youtube.com/jeffthe420chef (Youtube Channel) Read the Daily Beast article that started it all: https://www.thedailybeast.com/meet-the-julia-child-of-weed (Meet the Julia Child of Weed) Read Newsweek'shttps://www.newsweek.com/ganja-gourmet-358189 ( Cooking Advice From a Ganja Gourmet) Get Jeff's https://www.jeffthe420chef.com/cookbook (cookbook) and https://www.jeffthe420chef.com/recipes (other recipes) Take a https://www.jeffthe420chef.com/book-online (digital cooking class with Jeff) Download Jeff's https://www.jeffthe420chef.com/calculator (THC Calculator) Discover more about what Jeff is up to at https://www.jeffthe420chef.com/ (Jeffthe420Chef.com) Before IT Happened is produced by Donna Loughlin and https://www.studiopodsf.com/ (StudioPod...

Before IT Happened
Revamping a Tired Old Industry with Zohr's Komal and Anoop Choong

Before IT Happened

Play Episode Listen Later Aug 12, 2021 41:00


Komal and Anoop Choong are two first-generation American brothers whose family came from Northern India to the United States to open a restaurant chain. Growing up they were always fascinated by the entrepreneurial spirit of their father and when the time came, they decided to combine this work philosophy with their obsession for cars.  In this episode of Before It Happened, our host Donna Loughlin tells us the story of Zohr, a mobile tire service that grew from a minivan into a rising startup with presence in three American cities. Tires are the most important safety component of any moving vehicle, that's why the Choong brothers' business specializes in them. Listen now and learn how these brothers made a successful business out of a side hustle in their garage: Zhor, The Tire Shop That Comes To You! Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life. JUMP STRAIGHT INTO: (03:26) - The Choong family's entrepreneurial mentality - “We really value honesty, straightforwardness and working hard. I think that goes a long way for our parents and anybody who originates from Northern India because it is very much an agrarian society.” (06:07) - Hot Wheels and magazines: Their childhood love for cars - “From a very small age, the idea of creating things was just always there, that's sort of the reason why I went to engineering school.” (08:09) - From college to building an automotive company - “The minute I got exposure to what corporate America was really like, that was the moment that I decided I needed to start exploring other ways and opportunities of creating and building a company from scratch.” (12:44) - Anoop's journey to figuring out his future - “I felt that there's more experience to be had running a startup and working on it than there is going to school.” (14:57) - Komal's eye-opening car crash and the idea for Zohr - “That was another factor that contributed to us focusing on tires; because it's the most important safety component of any moving vehicle.” (23:17) - The beginning of Zohr - “We had to teach ourselves the ABCs of changing tires, and then to get this business off the ground, we needed to go and change tires and start generating revenue.” (25:35) - How Zohr has been making people's lives better - “From a safety component you're borderline saving someone's life. That's really powerful.” (28:36) - COVID-19, social distancing and offering a contactless service - “We serviced multiple nurses and doctors during the pandemic. It was so rewarding to be at these hospitals servicing these customers that just fundamentally didn't have time.” (33:04) - Growing Zohr into new markets - “We strongly believe that we'll be the number one mobile provider for tire services across the country.” (36:59) - What do you wish you knew before? - “Nothing could have prepared us because you literally have to go out and do it and fail at it countless times to be able to understand the dynamics in the business.” EPISODE RESOURCES: Connect with Anoop through https://www.linkedin.com/in/anoopchoong/ (LinkedIn) Connect with Komal through https://www.linkedin.com/in/komal-choong/ (LinkedIn) and https://twitter.com/komalchoong (Twitter) Learn more about  https://zohr.com/ (Zohr | Mobile Tire Shop) Readhttps://medium.com/greenroom/6-reasons-i-bet-on-a-startup-reimagining-auto-services-45c382fee09b ( 6 Reasons I Bet on a Startup Reimagining Auto Services) Watch Komal's interview with Proactive: https://www.proactiveinvestors.com/companies/news/913465/zohr-looking-to-scale-its--tire-shop-of-the-future--business-913465.html (Zohr looking to scale its 'tire shop of the future'...

Before IT Happened
Disrupting the Silicon Valley Boys Club with Mercedes Soria

Before IT Happened

Play Episode Listen Later Aug 5, 2021 52:14


If being a woman in tech is hard today, imagine how tough it must have been for a female Ecuadorian immigrant in the 1990s. In this episode of Before IT Happened, our host Donna Loughlin talks to Mercedes Soria, co-founder of the AI-driven security company Knightscope and one of Silicon Valley's leading advocates for women in tech. Mercedes came to the U.S. to study engineering and has overcome one obstacle after another to become one of the tech industry's most inspirational thought leaders on diversity. Today, Mercedes is a Grace Hopper Celebration award winner, a TechWomen mentor, and a Women in STEM advocate. Her dream is to mentor girls who will later come to the U.S. to be engineers. That way, she says, her efforts will come full circle. Tune in and listen to Mercedes' inspiring story as a trailblazer for women in tech. Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life. Jump straight into: (02:15) - Mercedes' childhood in Ecuador and her mother's support to strive for more - “Ecuador is not close at all to the level of development that the U.S. is in terms of computers and engineering, which was where we studied.” (07:58) - The tough years: Going to college in the U.S. - “All we knew is that we had to study every single day that we were in school. That happened until we got our engineering degree.” (18:13) - Working at Gibson then jumping to Deloitte - “I applied to a hundred companies, and I only got three calls, and from those three interviews only Gibson would sponsor me to stay in the U.S. and work for them.” (24:24) - How Mercedes got involved in equity and mentorship - “I was going to show this guy that I deserved to be in the job that I was given. I didn't want other women to have to go through that. Not only the fact that I was Hispanic but the fact that I was a woman in technology.” (30:27) - Knightscope in Silicon Valley and winning the Grace Hopper Award - “If you're a woman, especially in technology in Silicon Valley, you have to prove your worth. As soon as you come in, it is assumed that you don't know anything.”  (38:04) - Tech Women, 50/50 Women on Boards and becoming a speaker - “Somehow someone from Tech Women told the State Department that I could be a really good speaker for the United States. And they called me.” (45:39) - Solve24: Youth accelerator for STEM - “We're changing lives for girls that might not have known what technology is, or that might not have had the self-confidence to decide that they want to be in technology.” Episode resources Follow Mercedes on https://twitter.com/MercedesSoria (Twitter), https://www.linkedin.com/in/mercedessoria/ (LinkedIn) & https://profiles.forbes.com/members/tech/profile/Mercedes-Soria-EVP-Software-Engineering-Chief-Intelligence-Officer-Knightscope/3fd072bd-6cba-43bb-8cc9-20dc6b099818 (Forbes) Read Mercede's Forbes article https://www.forbes.com/sites/forbestechcouncil/2019/12/06/three-effective-strategies-to-end-the-shortage-of-women-in-tech/?sh=7eb4fee44164 (Three Effective Strategies To End The Shortage Of Women In Tech) Learn more about ​​https://5050wob.com/ (50/50 Women on Boards) and register to attend https://5050wob.com/events/san-francisco-ca/ (The San Francisco Conversation on Board Diversity) Join https://chief.com/ (Chief), the exclusive network of executive women Get involved with the U.S. Department of State's program https://www.techwomen.org/ (TechWomen) Get involved with http://www.solve24.io/ (Solve24) Find even more resources for https://womeninstem.org/ (Women in STEM ) Learn more about https://www.knightscope.com/ (Knightscope's) autonomous technology Before IT...

Before IT Happened
Human Intelligence Hiring with Mike Fitzsimmons

Before IT Happened

Play Episode Listen Later Jul 29, 2021 40:10


In a world where 45% of hires fail within the first 18 months, matching talent to the perfect workplace is almost magic. In this episode of Before It Happened, our host Donna Loughlin tells the story of Mike Fitzsimmons, co-founder and CEO of Crosschq, a cloud-based service that combines human intelligence and AI to reinvent how companies hire. Crosschq's mission is to better match companies and talent through what it calls human intelligence. The idea is that a good hire helps both the employer and the employee, plus it leaves a positive impact on the community.  Listen now and learn how Mike is revolutionizing the art of hiring by putting the human factor back into human resources! Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life. Jump straight into: (01:40) - Mike's youth, college inspiration, and his very first job at Circuit City — “I signed up immediately and a few weeks after college, I was on my way to open up a call center.” (07:25) - Why hiring is so hard and the birth of Crosschq — “Hiring and retaining talent is hard, you learn that pretty early if you're aware and paying attention.” (13:50) - Poor hiring is a worldwide issue — “You should stop reporting on quantity and then filling seats quickly. We have to start thinking about quality.” (18:03) - Human Intelligence Hiring — How Crosschq helps companies find the best talent -  “We get content and data from people, for people and convert that into actionable data and insights that companies can use.” (22:11) - Bias vs. Equity: How to neutralize profiling — “Age, ethnicity, sex. All of those biases still exist. We're going to help bring data to the table to help convince companies and lead them to try to reduce as much of that bias as they can.”  (25:15) - COVID-19 and the impact Crosschq has had on the community — “We provide our service for free to companies like 70 million jobs, which is the leading platform for Anti-Recidivism in the US. We're trying to help people that are trying to help themselves.” (31:10) - What Mike has learned from the pandemic — “I've been just so impressed by how absolutely tough all of us are and how everybody's persevered.” (33:27) - Changing the culture within companies — “We have to be hyper-aware at keeping folks engaged and engaging in a real and meaningful fashion.” Episode resources Connect with Mike on https://twitter.com/MikeRFitz (Twitter) and https://www.linkedin.com/in/michael-fitzsimmons-a3698/ (LinkedIn) Learn more about Mike's company https://www.crosschq.com/ (Crosschq) Read https://medium.com/authority-magazine/michael-fitzsimmons-of-crosschq-5-things-i-wish-someone-told-me-before-i-began-leading-my-company-97e82416105f (Michael Fitzsimmons of Crosschq: 5 Things I Wish Someone Told Me Before I Began Leading My Company) Read https://natfluence.com/interview/mike-fitzsimmons-crosschq/ (Mike's interview) with Natfluence See Mike's profile on the https://www.forbes.com/profile/michael-fitzsimmons/?list=next-1000&sh=f3eef738529d (Forbes Next 1000) list Before IT Happened is produced by Donna Loughlin and https://www.studiopodsf.com/ (Studio Pod Media) with additional editing and sound design by https://nodalab.com/ (Nodalab). The show coordinator is Deanna Morenci with audio engineering provided by Dave Clarke-McCoy. The Executive Producer is Katie Sunku Wood. All episodes are written by Jack Buehrer. Thank you for listening! Follow Before IT Happened on https://www.instagram.com/beforeithappened/ (Instagram) and https://twitter.com/b4ithappened (Twitter), and don't forget to subscribe, rate and share the show wherever you listen to podcasts!

Before IT Happened
Getting Kids Excited About STEM and Space with “The NASA Lady” Pamela Greyer

Before IT Happened

Play Episode Listen Later Jul 22, 2021 48:17


Who is going to be the first human to step on Mars? In this episode of Before IT Happened, Donna speaks with Pamela Greyer, an atypical character to this show but a visionary in her own right. Known as “The NASA Lady,” Pamela is neither an astronaut nor an engineer. Pam is a teacher whose mission is to bring STEM education closer to black and brown kids — especially girls — through the majesty and wonder of space. Listen now and learn how this lover of science and technology is opening up the minds of the next generation of engineers, mathematicians, and space travelers! Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life. Jump straight into: (02:17) - Pamela Greyer, from an English teacher to “The NASA Lady” - “Anyone can do what I do, they just have to want to inspire kids.”  (07:27) - Pamela's fascinating childhood in Chicago - “I attribute a lot of who I wound up becoming to my mom because she made sure that I got broad experiences.” (12:01) - Writing for high school TV and getting into STEM - “I have a brother and he would always buy me stuff that my mother would frown at and go, ‘That's not for girls, that's for boys'.”  (19:02) - How Pamela went from science to communications and then to teaching -  “A very good friend of mine brought me in to do the computer classes for the elementary kids. That's where I really was able to parlay my science and my technology.” (24:26) - Becoming “The NASA Lady” - “I feel so privileged to have the opportunity to have all of this NASA goodness in my hands that I can then share, especially with kids.” (30:15) - Mary Jackson and the role of women in NASA - “These stories have been kept and have never come out, especially to young African-American girls to show them to not be afraid of math or science.” (38:00) - Pamela's dream space travel and the impact of her work - “I wish I had been able to take a group of students to Kennedy and actually see and witness in person a space shuttle launch.” (47:33) - What is next for The NASA Lady? - “I am looking at working on bringing the aeronautics education laboratory back, and doing more work with aeronautics and aerospace engineering.” Episode resources Connect with Pamela ‘The Nasa Lady' through https://twitter.com/TheNasaLady (Twitter) Follow all things https://twitter.com/i/topics/872802352448667648 (NASA on Twitter) Check out https://www.nasa.gov/kidsclub/index.html (NASA's Kids' Club) Go to https://www.nasa.gov/nasa-at-home-for-kids-and-families (NASA at Home) for more activities for kids and families See NASA's resources for https://www.nasa.gov/stem (STEM Engagement) for students of all ages Learn more about NASA's https://www.nasa.gov/centers/johnson/stem/student-activities/index.html (STEM Opportunities for Students) Read NASA's https://www.nasa.gov/feature/when-the-computer-wore-a-skirt-langley-s-computers-1935-1970 (When the Computer Wore a Skirt )  Read https://www.nasa.gov/press-release/nasa-names-headquarters-after-hidden-figure-mary-w-jackson (NASA Names Headquarters After ‘Hidden Figure' Mary W. Jackson) Read https://www.nasa.gov/stem/murep/mstar/feature/nasa-awards-grants-to-minority-serving-institutions-to-support-artemis-space-tech (NASA Awards Grants to Minority-Serving Institutions to Support Artemis Space Tech) Learn more about the https://www.nasa.gov/women (Women of NASA) Before IT Happened is produced by Donna Loughlin and https://www.studiopodsf.com/ (Studio Pod Media) with additional editing and sound design by https://nodalab.com/ (Nodalab). The show coordinator is Deanna Morenci with audio engineering provided by Dave Clarke-McCoy. The...

Before IT Happened
Electrifying Agriculture One Tractor at a Time with Praveen Penmetsa

Before IT Happened

Play Episode Listen Later Jul 15, 2021 30:55


Sometimes to give meaning to our work, we need to remember who we are and where we came from. In this episode of Before It Happened, Donna speaks with Praveen Penmetsa, co-founder and CEO of two groundbreaking startups — one of which is revolutionizing the agricultural industry.  While Praveen's love for cars and engineering brought him to the United States, it was his family's farming background in India that gave him the idea for Monarch Tractor. Through his newest venture, Praveen and his team have developed the first electric tractor that can also produce enough energy to power a home. As Praveen likes to say, Monarch is “the bridge between farm sustainability and farm economics in one product.”  Listen now and learn how every moment of this engineer's life — from his childhood in Southern India poring over American auto magazines to working on race cars in Huntington Beach — led to his revolutionary idea for the future of farming.  Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life. Jump straight into: (00:53) - Praveen's Agricultural background and his interest in cars and technology - “I would have all these dreams of, ‘Oh yeah I've got to go to California and drive these fast cars and play with all of this high-tech,' from quiet old computer magazines and car magazines.” (04:15) - Finding his first job after graduation - “I threw everything I owned into my car and drove across the country for two days nonstop to start work at Huntington Beach.” (09:26) - Praveen's first startup: Accelerating high-technology products to the market - “It was super cool to have a car that I touched and worked on on the cover of Road & Track, a magazine that I used to buy on the sidewalks in India for like 10 rupees.” (12:52) - Monarch: The first electric tractor comes to life - “It definitely was the first lithium-ion tractor that could also power things. So not only could it be charged from a solar panel directly, we had power plugs that we could power things off the tractor.'” (19:23) - Helping farmers worldwide and pushing agriculture forward - “We see ourselves as a bridge between farm economics and sustainability. It's the one thing, probably the only thing that connects farm sustainability and farm economics in one product.” (24:38) - How to make it through the pandemic - “At a time of COVID where most businesses are shut down, farmers were very impacted because of the supply chain disruptions.” (27:05) - The tractor's reception: Would Elon Musk like it? - “I don't know what our Silicon Valley leaders would think about it, but we do know what farmers think about it and we are happy with their reaction.” Episode resources Connect with Praveen on https://www.linkedin.com/in/praveenpenmetsa/ (LinkedIn) See the https://youtu.be/xcpi4vR-_44 (Monarch Tractor in action) Learn more about https://www.monarchtractor.com/ (Monarch Tractor) Follow Monarch Tractor on https://twitter.com/MonarchTractor (Twitter )and https://www.instagram.com/monarch_tractor/?hl=en (Instagram) Learn more about https://www.motivo.com/ (Motivo Engineering)  Read Praveen's interview on the https://medium.com/authority-magazine/praveen-penmetsa-of-monarch-tractor-and-motivo-engineering-5-things-we-must-do-to-inspire-the-815707d642a1 (5 Things We Must Do To Inspire The Next Generation About Sustainability And The Environment) Before IT Happened is produced by Donna Loughlin and https://www.studiopodsf.com/ (Studio Pod Media) with additional editing and sound design by https://nodalab.com/ (Nodalab). The show coordinator is Deanna Morenci with audio engineering provided by Dave Clarke

Before IT Happened
Becoming Superhuman with Designer and Entrepreneur Donald Burlock, Jr.

Before IT Happened

Play Episode Listen Later Jul 8, 2021 45:41


Merging creativity with your personal story has been left for artists, but imagine what would happen if you could apply that level of meaning to your work in any industry. In this episode of Before It Happened, host Donna Loughlin chats with Donald Burlock Jr, veteran UX designer and author of Superhuman by Design. Through his experiences working in both the automotive and tech industries, Donald says he's learned that while just about everybody has a superpower, few know how to unlock it. In this conversation with Donna, Donald explains how maintaining a creative core and an attitude of expectancy will push you forward in unpredicted ways.  Before any world-changing innovation, there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life. Jump straight into: (03:20) - Donald's childhood: The foundations of an artist - “My entire experience as a child in Dallas was just full of wonder, a lot of creative wonder.” (07:25) - Artistic minded, mechanically inclined: Donald's life-changing exposition to a world of diverse individuals - “It was definitely a time of understanding the different dynamics that the clash of cultures brought to an environment. It was really fundamental to opening my mind. Especially being a PK.”  (10:53) - How do you create an experience? Donald's eye-opening semester studying abroad in Europe- “Everything in the States it's always about convenience and everything's disposable and a bit forgettable and to experience a place where there were things that had that longevity to them, that were considered in terms of materiality, that was very different.” (15:21) - The Aha! moment: Discovering the design world - “This is truly how it started. I'm 24, I'm looking into a window and there are these people who are controlling a machine that is machining clay to create wheels and the wall is just full of all of these amazing sketches.” (18:14) - Getting invited to Steve Job's Apple - “It was just literally an entirely new world that had opened up for me through that one trip to the Valley.” (21:46) - Brand design & creative thinking: Donald's work at Coca Cola and IDEO - “It didn't matter if you were doing something digital for a banner online, or if you were doing a can, every single aspect of their design was rooted in some precedent that they had established with their brand.” (24:29) - Joining the tech startup boom & the philosophy behind Donald's book Superhuman by design - “Superhuman by Design intends to build a bridge so that there's a very clear linear thought about how creativity and also your impact as an individual, are very much related.” (34:23) - Yellow legal pads and highlighters: The physicality of words and Donald's family contribution to the book - “I gave it to my mom because I knew at some point I was going to write about my grandfather and that was going to be a deeply personal story.” (38:07) - How to hold on to the attitude of expectancy, engage your creative core and dial down inhibitions - “You have every superpower you need inside and there's more that you can get your hands on.”  (40:29) - What's next for Donald? Supervillain by design - “I started writing about all the topics we're discussing very openly right now, everything from the imposter syndrome to the effects of what's happening with the pandemic to talking about, hopefully, more in-depth, my experiences as a black man.” Episode resources Follow Donald on https://twitter.com/MrBurlock?s=20 (Twitter )and https://www.instagram.com/mrburlock/ (Instagram) Get Donald's book https://www.amazon.com/Superhuman-Design-Donald-Burlock/dp/1735770205 (SuperHuman by Design) See more of Donald's...

Before IT Happened
Inventing 'Pong' Before Video Games Existed with Creator Al Alcorn

Before IT Happened

Play Episode Listen Later Jul 1, 2021 45:31


In this episode of Before IT Happened, our host Donna Loughlin talks to electrical engineer and gaming legend Allan “Al” Alcorn, who helped build the modern video-game industry. He was both an early employee of Atari and the creator of Pong, one of the first commercial video games to ever find its way into our homes. He gave Steve Jobs his first job in tech and was an informal advisor during Apple's early days. Later, he helped launch the first tech incubator and advised scores of young entrepreneurs as they developed their new technologies.  Listen now and learn firsthand how this Silicon Valley legend managed to disrupt numerous industries starting in a time when a personal computer was still a far-fetched dream.  Before any world-changing innovation there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life. Jump straight into: (02:00) - Al Alcron “The Disruptor” and how he became a career troublemaker - “I was always interested in how things work. I was taking things apart and breaking things and fixing things.” (04:30) - Studying electrical engineering at UC Berkeley in the 1960's - “My inspiration was coming from my head. I was just fascinated by what could be built and what could be done.” (09:22) - Al's first job and how it led him to meet eventual video game developer Nolan Bushnell - “He seemed to me more like an entrepreneurial type. He was a young man right out of college and he wanted to invest in stocks and things like that, which is not something that normal people did.” (13:58) - Building a Pong - “I guess the moment was when we put it out on location and somebody actually came up that didn't know me and played it.” (19:04) - Working with a young hippie kid named Steve Jobs - “All of a sudden this kid shows up and he had this passion and enthusiasm, and I figured: God, he's gotta be cheap if he's that age and he's a hippie, we'll hire him!” (26:52) - Bringing arcades into the home: The video game console - “Nolan had always defined Atari as more than just an arcade company and from day one it was supposed to be a home game.”  (30:34) - Al's career in the world's best technology incubators: Apple, Silicon Gaming, etc. - “What I'm proudest of is that I was allowed through my career for whatever reason to disrupt a bunch of industries.” (36:15) - User experience and how it's evolved through video games - “Pong is one of the few, if not the only video game ever produced that required two people, there's no one-player mode and I think one of the reasons for success was that women could play it.” (40:54) - Al's hackathon for kids and how he looks to inspire them - “We want to simply give them the opportunity to be successful and create something in that field. Either a game in software, sodder up a board, create an environment, do a 3D printing, anything.” Episode resources Connect with Al Alcorn through https://www.linkedin.com/in/allan-alcorn-6530b214/ (LinkedIn) Learn more about Pong in the https://www.worldvideogamehalloffame.org/games/pong (World Video Game Hall of Fame) See https://www.moma.org/collection/works/169920? (Pong on display at the MoMA) in New York City Codehttps://www.awesomeinc.org/tutorials/unity-pong/ ( your own Pong game) Read https://www.computerhistory.org/collections/catalog/102658257 (Al's interview with the Computer History Museum) Read more: https://spectrum.ieee.org/tech-talk/tech-history/silicon-revolution/al-alcorn-creator-of-pong-explains-how-early-home-computers-owe-their-color-to-this-one-cheap-sleazy-trick (Al Alcorn, Creator of Pong, Explains How Early Home Computers Owe Their Color Graphics to This One Cheap, Sleazy Trick) Before IT Happened is...

Before IT Happened
Unlocking ADHD's Power with Author, Investor and Podcast Host Peter Shankman

Before IT Happened

Play Episode Listen Later Jul 1, 2021 36:07


Building several successful enterprises while living with undiagnosed ADHD is a tough endeavor, but it can also be an interesting take on life. In this first episode of Before IT Happened, our host Donna Loughlin talks to marketing expert, entrepreneur, and best-selling author Peter Shankman.  Peter was a founding editor of AOL News before we'd ever heard of online journalism. He leaned into the early dot-com boom by launching Geek Factory, one of the first PR firms designed to put a spotlight on the tech visionaries of the era. He later created HARO, a database used to connect journalists and sources around the world. He sold both Geek Factory and HARO, but he didn't stop there. His ADHD diagnosis has led him to a bigger understanding of life reflected in his best-selling book “Faster Than Normal” and his more recent undertaking helping companies understand neurodiversity. Listen now to hear Peter's unique journey from academic cautionary tale to a multimedia juggernaut by turning his ADHD brain into a superpower. Before any world-changing innovation there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life. Jump straight into: (03:10) - Peter's artistic upbringing with undiagnosed ADHD and how journalism at Boston University saved him - “To go from being on academic probation for two and a half straight years to receiving BU's Alumni Award was a nice moment.” (07:48) - Building a newsroom for AOL in the early internet days - “AOL was the internet, no question about it. I was so early in the game, I actually had peter@aol.com, which was amazing.” (11:10) - Starting Geek Factory - “I called my mom and I said, ‘I'm going to go out on my own, I'm going to try to start a PR firm and when it fails, I'll get a job.'” (13:14) - The story behind Peter's journalism mailing list HARO (Help a Reporter Out) - “Originally it was a Facebook group, and that led to the formation of HARO. It blew up beyond my wildest dreams. I got very very lucky.” (15:29) - Getting acquired by Vocus and Peter's first hours as a multimillionaire - “It probably took about five months from initial contact to acquisition. If we didn't have lawyers, it would have taken a week.” (17:23) - The secret to becoming hyper-focused - “I rock at what I'm good at and I let other people do what I suck at because they just do it so much better than I ever could.” (20:13) - Peter's ADHD diagnosis and how it helped him get a new understanding of life - “I'm very happy. I'm very fortunate. I think that all the mistakes and all the screw-ups, everything I've done has led me to this point.” (26:09) - Using skydiving as a drug - “It is the ultimate reboot. I can't get back on the plane, I can't stop and redo it. I will either make the decision to live or I'll make the decision to die. Life doesn't get simpler than those 45 to 60 seconds of free fall.” (28:33) - All things Shankman: How Peter manages a whole ecosystem of projects - “All I'm really doing is I'm telling stories about things I love and I am so ridiculously blessed that I get paid to tell stories about things I love.” (31:13) - Helping companies be neurodiverse friendly  - “The goal is to understand what the neuro-diverse person needs and to teach companies how to be more understanding.” (33:19) - Faster Than Normal, Peter's future projects and the best advice he ever received - “Basically everything I have and all the success I've had has come from the fact that I listen.” Episode Resources Connect with Peter at https://www.shankman.com/ (Shankman.com) Read Peter Shankman's book https://www.amazon.com/Faster-Than-Normal-audiobook/dp/B07648CSNN (Faster Than Normal) Listen to Peter Shankman's...

Before IT Happened
Smart, Electric Motorcycles and Achieving Zero Fatalities Before 2030 with Damon Founder Jay Giraud

Before IT Happened

Play Episode Listen Later Jul 1, 2021 45:08


While traveling through Indonesia, Jay Giraud had an epiphany. As he watched thousands of commuters traverse the streets of Jakarta on motorcycles, he noticed there was a rhythm to how the bikes moved. They fluttered back and forth like synchronized bike flocks. He was both amazed and concerned: The sheer number of bikes choking the streets of cities around the world meant motorcycles were a massive global polluter. But seeing them move in unison gave him a vision of what a semi-autonomous motorcycle might look like.  That “aha” moment led to the creation of Damon Motors, the electric motorcycle manufacturer Jay launched in 2017. His goal with Damon is to do for motorbikes what Elon Musk has done for cars and, in the process, achieve zero fatalities by 2030.  Listen now and learn how Jay went from being a professional snowboarder to a visionary in the worldwide transportation industry.  Before any world-changing innovation there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life. Jump straight into: (03:22) - Jay Giraud's story as a high school dropout and a professional snowboarder in Vancouver - “Academics wasn't really a high priority for me other than to graduate.” (07:16) - The U.S. invasion of Iraq for oil: How seeing the war on TV ignited Jay's interest in the energy sector - “I spent many months really ruined over what I saw and trying to think about what a snowboarder from Whistler could do about the dependence of oil on the planet.” (09:19) - Jay's foray into transportation tech and his blank canvas epiphany - “Realizing that you are nothing, Nothing with a capital N is really meaning that you can be a blank canvas with which to paint a picture of any kind that you want for your future.”  (13:56) - The massive motorcycle market and Damon's lifestyle-branding strategies - “The importance of building lifestyle products that people really want to align their personalities with; I take that from snowboarding.” (19:26) - The gift of inspiration and the difficulties of the entrepreneurial path - “You go to complete poverty every time you start a startup because it's either that or you quit on all the people that depend on you, the people that are excited about your vision.” (22:44) - Motorcycles, the vehicles of the fastest-growing middle-class economies in the world - “The car's never going to make sense for more than half the world's population. It's not about income. It's not about affluence. It's about actually moving at more than three miles an hour.” (25:53) - Jay's accident in Jakarta: How to bring safety to hundreds of motorcycles moving in a flock - “When I founded Damon, I wasn't really sure if we could make motorcycles safer. I had no idea how that was even possible.” (29:58) - Is Damon a western solution? - “How do we roadmap a collision warning system to behave the way you need it for places like New Delhi, Jakarta, and Mexico City?” (34:26) - Engineering the gold standard: The public's reaction to Damon's electric superbikes - “As of today, we crossed over a thousand pre-orders just for the SuperSport bike. It's about as popular as a Ferrari or a Tesla Roadster.” (35:42) - Dom's idea for the first prototype - “He says, ‘Well, it'd be cool. You could have like two bikes in one. You could have a commuter bike and in one moment, press the button and you could have a super bike'.” (41:13) - How to think beyond the obvious? - “We just have to do whatever it is that's inside us that we can't ignore and just be okay with it. Otherwise, we're unhappy.” (42:37) - What is coming for Damon? - “In 10 years, we'll be the most valuable motorcycle company in the world; we will have completely

Before IT Happened
Introducing Before IT Happened

Before IT Happened

Play Episode Listen Later Jun 8, 2021 3:51


Before any world-changing innovation there was a moment, an event, a realization that sparked the idea before it happened. This is a podcast about that moment — about that idea. Before IT Happened takes you on a journey with the innovators who imagined — and are still imagining — our future. Join host Donna Loughlin as her guests tell their stories of how they brought their visions to life.

before it happened donna loughlin