Podcast appearances and mentions of brad bao

在数字化浪潮的席卷下，社交电商的发展正重塑着电商行业的生态。在中国，短视频/直播电商已经构建了完整的「内容-购买-支付」闭环，极大的提高了交易的效率和用户体验。据统计，2025 年中国直播电商占线上零售额超 30%。然而，社交电商的发展在北美却屡屡受挫, 在美国，电商市场仍以独立站和传统的货架电商为主，绝大多数的消费者仍通过主动搜索来发现商品，直到 2024 年 TikTok Shop 在美国的崛起才让市场意识到社交电商和内容营销的巨大潜力。 社交电商的发展在美国究竟遭遇了哪些瓶颈？出海品牌要如何构建商业模式的闭环? 我们今天的嘉宾是社交电商初创公司 Pear 的创始人兼 CEO Brad Bao。Pear 通过搭建更完善的基础设施平台来解决美国社交电商的痛点。本期节目，Brad 与我们聊了聊中美电商在商业模式上的差异、美国电商市场的潜在机会，以及 Pear 如何帮助出海品牌打造自己的商业闭环。 点此进入 Pear 官网 (https://about.pear.us/) 本期人物 丁教 Diane，「声动活泼」联合创始人、「科技早知道」主播 Brad Bao，Pear 创始人兼 CEO 主要话题 [02:19] 美国的电商经济落后中国 5~10 年，结构性红利仍在释放 [04:19] 为何美国迟迟难跑出社交电商闭环？——心智未转、链路割裂、技术缺位 [13:31] 广告红利仍在，平台基建落后，红人带货要里又要面 -- 美国社交电商发展阻力重重 [17:43] 内容电商 （TikTok Shop）vs. 货架电商（Shopify） ：信任与转化的范式跃迁 [25:21] 高转化 × 低退货 × 可控私域：Pear 如何帮出海品牌和红人在美国实现差异化竞争？ [37:13] 从 Lime 到 Pear ，如何将中国商业模式创新「本土化」落地美国市场？ [43:45] 连续创业者的心态修炼：在被误解中坚持判断，在慢工中重构信心 幕后制作 监制：Yaxian 后期：Jack 运营：George 设计：饭团 内容研究志愿者招募 Hi 你好呀，这里是「科技早知道」内容研究志愿者招募。如果你是前沿科技行业的从业者（包括但不限于半导体、先进制造、计算机、AI、生物医药、航空航天等等），欢迎加入我们分享你在行业内的一手观察和见解。 你将有机会参与到节目的制作当中，你的知识和见解也可能成为未来节目的一部分！ 志愿者招募入口 (https://eg76rdcl6g.feishu.cn/share/base/form/shrcnKGHVbb4OdRJPfVuIGtitF8) 加入声动活泼 声动活泼目前开放全职设计师、商业发展经理、商业内容策划、内容编辑实习生、早咖啡内容研究实习生、社群运营实习生等6个职位，详情点击招聘入口 (https://eg76rdcl6g.feishu.cn/docx/XO6bd12aGoI4j0xmAMoc4vS7nBh?from=from_copylink) Untitled https://media24.fireside.fm/file/fireside-uploads-2024/images/4/4931937e-0184-4c61-a658-6b03c254754d/OwTznGYV.png 声动活泼年度新节目上线！ 这次，我们倾全团队之力为 AI 时代的青少年做了一件微小但重要的事。 每期 10 分钟，从一个青少年感兴趣的现象谈起，涉及商业科技、社会人文等话题，解读表象背后的深层逻辑，启发青少年提出自己的好奇。每周一、三、五早晨 6 点在各大音频平台准时更新。

Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Bunim Laskin of www.Swimply.com, a marketplace for backyard swimming pool rentals. In this episode, Bunim talks about his Ultra-Orthodox Jewish upbringing and how becoming an entrepreneur was "rebellious," how he proved the concept and generated interest before writing any code, how he tapped the "camaraderie of founders" to get intros to high profile angel investors, tips for going on SharkTank, and much more. The Company recently raised $40 million in a round led by Mayfield and GGV. Other backers include Conrad Shang and Collin West at Ensemble Ventures and a high-profile list of validating angel investors including Airbnb co-founder Nate Blecharczyk; Casey Winters, formerly of Pinterest and Grubhub; Lime co-founder Brad Bao; Rob Chestnut, former chief ethics officer at Airbnb and eBay; Instacart CEO Fidji Simo and Shef's Alvin Salehi. They join existing backers Norwest Venture Partners and Trust Ventures. How I Raised It is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $3 Billion since 2016. Create a free account at www.foundersuite.com/

It takes a lot to change a mindset that has prevailed for decades. Bikes (and scooters) are, for many people, mostly a thing of enjoyment.But Lime had other ideas, driven by a desire to rethink the bike as something that can be used for both leisure and commuting, at the same time as doing something positive for urban environments.The company was in development for a few years before it launched but it seems extraordinary that it has now only really been in existence for nearly four years, such is the strength of the brand and the speed in which it has expanded around the world.There have been many ups and downs along the way, but co-founders Toby Sun and Brad Bao have stuck to their principles as best as they can. Bao joins us at the latest guest on How I Got Here.HIGH is a weekly show produced by PhocusWire and Mozio, aimed at getting the inside stories behind startups and innovation in travel and transportation.It's hosted by PhocusWire's editor in chief, Kevin May, and Mozio co-founder and CEO David Litwak.

Depuis quelques années, elles ont envahi les grandes villes pour le meilleur et pour le pire. Brad Bao, l'heureux concepteur des trotinettes Lime (« citron vert » en français), a réussi à importer son concept dans une centaine de pays. C'est d'ailleurs sa marque, avec une autre, que la ville de Paris a retenu pour renouveller son parc de trottinettes à l'automne. Il n’y a bien qu’à son cours de Kendo, l’escrime des Samouraïs, que Brad Bao a l’air sérieux ! Parce que même en costume sur CNN, la télévision américaine, ce chinois éduqué à Wuhan la ville d’où serait partie le coronavirus, et sur le campus de Berkeley Californie a ce sourire et cette décontraction propres aux jeunes patrons de la Silicon Valley. Pourtant, au royaume de la Start up, Brad Bao, 46 ans, fait déjà figure d’ancien. Sept ans au service d’un fond d’investissement sino-américain (Kinzon Capital), suivis de huit autres années au sein de Tencent, l’internet chinois. Brad Bao, l’ami easy-going, le frère éternel, aussi détendu que déterminéPour ceux qu’ils l’ont rencontré, Brad Bao semble être le frère éternel, l’ami rassurant en toutes circonstances, raconte le spécialiste des mobilités au journal Le Progrès, Jean Philippe Cavaillez : « J’ai rencontré Brad Bao l’an dernier à Lyon, explique-t-il, il effectuait une tournée européenne pour rencontrer les équipes des entreprises Lime basées en Europe. C’est l’exemple type du copain easy-going, comme on dit aux États-Unis, il est détendu, très poli, habillé en sportif, et toujours sympathique. Il m’a fait une très bonne impression. Je ne suis pas dupe, derrière le côté relax se cache un entrepreneur acharné qui veut conquérir l’Europe et avec les énormes levées de fonds (un milliard de dollars depuis 2017) que Lime arrive à faire, Lime va y arriver. Lime, ajoute-t-il, est construite sur un modèle de prise de risques avec des incertitudes dans certaines villes qui ont refusé la société au profit de concurrents. Mais Brad Bao sait que sur le marché des trottinettes en libre-service, il est déjà présent dans 100 pays sur le globe, en trois ans c’est du jamais vu ! Si un marché lui est refusé, il en trouvera un autre. » Au commencement, Lime avait un autre patron, Toby Sun, sino américain, tout comme Brad Bao, les deux se sont d’ailleurs toujours épaulés. Leur double culture commune a fait d’eux de grands amis et des collègues doublement efficaces. Tenez, rien que le nom, Lime, et le logo, la rondelle de citron vert. L’idée leur est venue en pensant à leur but initial : créer un transport écologique donc vert, qui aiderait la jeunesse pétillante (à l’instar de la couleur verte) à se déplacer sur des roues rondes comme une tranche de citron. Et en plus, pour pas cher. Ce mélange de Chine, où sont d’ailleurs fabriquées les trottinettes Lime, et d’une Californie ensoleillée et rafraîchissante, voilà la force de Lime nous dit Brad Bao joint par téléphone depuis le siège de Lime à San Francisco en Californie : « Cette double culture, sino-américaine, participe au succès de Lime, raconte-t-il, en prenant le temps de donner les détails de ce succès financier et commercial. Mes origines chinoises font de moi une personne qui investit dans  le long terme. Mon éducation américaine est au contraire une culture de l’efficacité à très court terme. La combinaison des deux est riche ! Et il y a une autre différence fondamentale qui reste également une chance pour moi. La Chine est un pays où l’individu ne compte pas, c’est le groupe le plus important. Les gens y vivent en communauté et privilégient le groupe. Ici, aux Etats-Unis, c’est l’individu qui prime. En fondant Lime, je me suis inspiré de ces deux approches pour adapter nos trottinettes et les messages de communication aux pays dans lequel nous installons nos véhicules. » Il y a deux semaines, les regrets des licenciements dus à la crise du coronavirus ont été un peu oubliés. L’appel d’offre a été remporté à Paris. 5000 trottinettes Lime supplémentaires à Paris Un succès important puisque la municipalité achète 5000 trottinettes électriques à chacun des trois opérateurs retenus (Lime, Dott, Tier.) Les critères retenus étaient la responsabilité environnementale, la sécurité des passagers et la maintenance du parc des véhicules. Apprendre de ses erreurs, Lime est dans 100 pays et crée des campus de formation Il est vrai que par le passé, Brad Bao a reconnu des erreurs tout en affirmant avoir appris de certains dommages comme la vitesse trop rapide non plafonnée, les parkings sauvages, les trottinettes jetées dans les fleuves ou renversées dans les rues et la mauvaise qualité des roues. Sur le site de l’entreprise, toutes les langues sont disponibles avec la possibilité de faire partie des communautés Lime, d’adhérer aux programmes de formation à l’utilisation et à la communication de l’entreprise. Brad Bao, un patron disponible En 2017, lors de la création de Lime, le marché de la trottinette électrique en libre-service était déjà fourni. Mais Lime a été une nouvelle venue différente, agressive certes, nous explique Adrien Lelièvre, expert économique au journal les Echos : « Lime a su convaincre Uber de participer à ses fonds et en temps de crise sanitaire, ça a été primordial, dit-il. Je trouve que son succès parisien est mérité. Mais si j’étais un peu grinçant, je dirais que l’avantage de Lime c’est son argent ! La société a levé des sommes considérables depuis sa création. Mais en même temps, elle a appris et s’est améliorée parce qu’il faut savoir que comme presque tous les opérateurs, Lime à ses débuts, s’est contenté d’acheter des trottinettes toutes-faites. Mais leur fournisseur chinois Ninebot, leur vendait des produits trop fragiles. Aujourd’hui, les trottinettes Lime ont des plateformes robustes, des plus grosses roues et de bons freins avec des véhicules plafonnés à 20Km/h. Ce sont les modèles les plus performants du marché. » Et dans dix ans vous serez-où ? Quand on pose la question à Brad Bao il répond qu’il n’en sait fichtre rien tout en précisant sa ligne de vie, être au service de l’humanité, moins polluer et... oui, en fait, il sait... Dans dix ans, il aimerait aider les jeunes entrepreneurs à s’épanouir.   

Aún recuerdo cuando entré por primera vez en la que era en ese entonces oficina de LIME y habían repuestos y mesas por todas partes, hoy Toby Sun y Brad Bao, lograron una empresa que revolucionó la industria del transporte personalizado. ¿Cómo lograron esto? Pues acá te cuento por qué el propósito es tan fundamental y los elementos que debe tener.

Brad Bao, CEO of Lime, founded the the micro mobility company less than three years ago in Silicon Valley. Up to this day, he has raised an astounding 770 million USD in venture capital. Lime is servicing almost 100 cities worldwide and has recently entered the German market. Interviewed by Christoph Keese, Brad Bao explains Lime's strategy and use cases, comments on security issues and outlines his vision for pollution- and congestion-free cities. Language: English Sound quality: Studio

Brad Bao is the Co-Founder & CEO @ Lime, the startup that provides distribution of shared scooters, bikes and transit vehicles, with the aim to reduce dependence on personal automobiles for short distance transportation. To date they have raised over $775m in funding from the likes of Andreessen Horowitz, GV, IVP, Uber, Fifth Wall, GGV, Atomico and Bain Capital Ventures just to name a few. As for Brad, prior to founding Lime he was Managing Partner @ Kinzon Capital for close to 6 years and before that spent an incredible 8 years at Tencent in numerous different roles including VP of Business Development for Tencent Games and General manager for Tencent's US branch where he was responsible for Tencent's US operations. In Today’s Episode You Will Learn: 1.) How Brad made his way into the world of technology with Tencent, how that led to the world of investing and then what was that a-ha moment for the founding of Lime? How did Brad's time with Tencent impact his operating mentality today with Lime? 2.) With significant levels of competition, how does Brad assess the competitive landscape today for micro mobility? Does Brad believe customer loyalty comes into play in the segment? Is capital itself a defensible moat in this market? Why is Brad adamant that it is important to spend $0 on marketing? What does this say about the product? 3.) How does Brad think about technological innovation within the space? Does it subscribe to Moore's law in the advancement of the core components? How does Brad think about inherent trade-offs that have to be made in product decisions? How does Brad think about prioritising for unit cost vs product superiority? Why can you not have it all? 4.) How does Brad think about launching new cities? What does it take to win in those geographies? What are all the necessary parts to setup when entering a new location? What is the biggest determinant of a location success? Density? Maturity? 5.) Brad has assembled a truly world-class exec team, what does Brad think it takes to attract truly A* talent? When should founders really start to think about building out their own exec team? What does Brad believe it is that makes his partnership with Toby Sun work so well? What have been his learnings from the development of that relationship? Items Mentioned In Today’s Show: Brad’s Fave Book: Good To Great by Jim Collins As always you can follow Harry and The Twenty Minute VC on Twitter here! Likewise, you can follow Harry on Instagram here for mojito madness and all things 20VC.

In an all-hands meeting this afternoon, the scooter and bike-sharing phenom Lime announced co-founder and chief executive officer Toby Sun would transition out of the C-suite to focus on company culture and R&D. Brad Bao, a Lime co-founder and long-time Tencent executive, will assume chief responsibilities, Lime confirmed to TechCrunch.

"We're not IN traffic. We ARE the traffic" - Brad Bao. Traffic. We all experience it. We all hate it. Back in 2014 it was estimated that Americans wasted an astronomical 6.9 billion hours in traffic. Even at minimum wage ($7.25 / hour), that's a staggering $50 billion dollars in wasted productivity. The solution? Simple: We need to get people to stop using cars. But rather than talk about it, Brad Bao and fellow co-founder, Toby Sun, decided to do something about it. They started Limebike (now Lime) back in early 2017 with the idea to get Americans to travel the "last mile" to their destination using bikes they could unlock with their smartphones and leave anywhere. Last year they saw an opportunity with electric scooters and the rest is history. Since then the company has redefined the term "fast growth". Lime has clocked in over 50 million rides, launched in 100 cities across 4 continents (including right here in my hometown of Santiago, Chile) and is estimated to be worth a jaw dropping $2.4 billion according to their latest round of funding (investors include Andreessen Horowitz, Bain Capital, Uber and Google). As for me personally? For the first time in my life and after 31 years of driving, I decided to run a test and not own a car in Santiago. I use Lime to get to work and all my meetings. And guess what? I get to meetings on time, have less stress and even get to feel like a kid again. I've never been happier. But what does it take to really build a great company that's changing the face of urban transportation? I interview my long time friend and co-founder Brad Bao in this exclusive podcast and the answers might surprise you. We talk Vision, Culture and what it takes to hire and retain great people in the most competitive place on earth. Brad even shares some start up tips and valuable wisdom for would-be founders. Enjoy! --- Support this podcast: https://anchor.fm/madmork-stories/support

Lime co-founder Brad Bao explains how the electric scooter revolution will evolve. The Verge's Nilay Patel and Andrew Hawkins discuss the seemingly overnight emergence of electric scooters in cities across the country. They explore the tension scooters can create and ponder the future of urban mobility. Vote for Vergecast in the Webby's! as well as The Verge's Why'd You Push That Button? and our wonderful YouTube channel Verge Science Learn more about your ad choices. Visit megaphone.fm/adchoices

Brad Bao, co-founder and executive chairman of Lime, shares his mission to create close-knit neighborhoods through mobility. Highlighting Lime's achievements, he challenges the notion that companies cannot succeed if they are socially responsible.

Brad Bao, co-founder and executive chairman of Lime, shares his mission to create close-knit neighborhoods through mobility. Highlighting Lime’s achievements, he challenges the notion that companies cannot succeed if they are socially responsible.

Brad Bao, co-founder and executive chairman of Lime, shares his mission to create close-knit neighborhoods through mobility. Highlighting Lime’s achievements, he challenges the notion that companies cannot succeed if they are socially responsible.

GGV Capital's Hans Tung and Zara Zhang interview Toby Sun, the co-founder of Lime, a GGV portfolio company that's disrupting last-mile transportation in the US. A few months ago, we had Brad Bao, the other co-founder, on the show, back when the company was still called "LimeBike." At that time, Lime's operation was still pedal bikes only. A lot has changed since then. In a short span of a few months, LimeBike has expanded into 20 markets in four countries, changed its name to “Lime”, added other transportation modes including e-bikes and e-scooters to its services, and announced a $335 million funding round led by GV with participation from Uber, which will become Lime's strategic partner in the electric scooter space. Lime is currently working with Uber to co-brand its scooters and make them available in the Uber app. In the episode, we discussed why scooters have a future in the US, how Lime envisions its partnership with Uber, and whether Lime sees itself as a “super app” going forward. Join our listeners' community via WeChat/Slack at 996.ggvc.com/community. You can view the full transcript of this episode at 996.ggvc.com. The 996 Podcast is brought to you by GGV Capital, a multi-stage venture capital firm based in Silicon Valley, Shanghai, and Beijing. We have been partnering with leading technology entrepreneurs for the past 18 years from seed to pre-IPO. With $3.8 billion in capital under management across eight funds, GGV invests in globally minded entrepreneurs in consumer internet, e-commerce, frontier tech, and enterprise. GGV has invested in over 290 companies, with 46 companies valued at over $1 billion. Portfolio companies include Airbnb, Alibaba, Bytedance (Toutiao), Ctrip, Didi Chuxing, DOMO, Hashicorp, Hellobike, Houzz, Keep, Musical.ly, Slack, Square, Wish, Xiaohongshu, YY, and others. Find out more at ggvc.com. We also recommend checking out our sister podcast, Founder Real Talk. It is a biweekly show that discusses challenges that founders and executives face and how they grow by dealing with them. The show is hosted by Glenn Solomon, managing partner at GGV Capital.

GGV Capital’s Hans Tung and Zara Zhang interview Toby Sun, the co-founder of Lime, a GGV portfolio company that's disrupting last-mile transportation in the US. A few months ago, we had Brad Bao, the other co-founder, on the show, back when the company was still called "LimeBike." At that time, Lime's operation was still pedal bikes only. A lot has changed since then. In a short span of a few months, LimeBike has expanded into 20 markets in four countries, changed its name to “Lime”, added other transportation modes including e-bikes and e-scooters to its services, and announced a $335 million funding round led by GV with participation from Uber, which will become Lime's strategic partner in the electric scooter space. Lime is currently working with Uber to co-brand its scooters and make them available in the Uber app. In the episode, we discussed why scooters have a future in the US, how Lime envisions its partnership with Uber, and whether Lime sees itself as a “super app” going forward. Join our listeners' community via WeChat/Slack at 996.ggvc.com/community. You can view the full transcript of this episode at 996.ggvc.com. The 996 Podcast is brought to you by GGV Capital, a multi-stage venture capital firm based in Silicon Valley, Shanghai, and Beijing. We have been partnering with leading technology entrepreneurs for the past 18 years from seed to pre-IPO. With $3.8 billion in capital under management across eight funds, GGV invests in globally minded entrepreneurs in consumer internet, e-commerce, frontier tech, and enterprise. GGV has invested in over 290 companies, with 46 companies valued at over $1 billion. Portfolio companies include Airbnb, Alibaba, Bytedance (Toutiao), Ctrip, Didi Chuxing, DOMO, Hashicorp, Hellobike, Houzz, Keep, Musical.ly, Slack, Square, Wish, Xiaohongshu, YY, and others. Find out more at ggvc.com. We also recommend checking out our sister podcast, Founder Real Talk. It is a biweekly show that discusses challenges that founders and executives face and how they grow by dealing with them. The show is hosted by Glenn Solomon, managing partner at GGV Capital.

GGV Capital's Hans Tung and Zara Zhang interview Brad Bao, the co-founder and chairman of LimeBike, a fast-growing dockless bike-sharing company in the U.S. based in San Mateo, California. Founded in January 2017, LimeBike is currently in more than 50 different markets in the U.S., and has helped users with more than 2 million trips since it launched. Before founding LimeBike, Brad was an investor at Fosun Kinzon Capital, and previously helped launch and build up Tencent's U.S. operations as Tencent's first employee outside of China. LimeBike is an example of a phenomenon known as “copy from China” — importing innovative business models from China into the U.S. In this episode, we discuss Brad's “pivot” from an investor searching for a bike-sharing deal to the founder of a bike-sharing company, why bike sharing can work in the U.S., and why being cross-border is a crucial advantage in this space. Join our listeners' community via WeChat/Slack at 996.ggvc.com/community. GGV Capital also produces a biweekly email newsletter in English, also called "996," which has a roundup of the week's most important happenings in tech in China. Subscribe at 996.ggvc.com. The 996 Podcast is brought to you by GGV Capital, a multi-stage venture capital firm based in Silicon Valley, Shanghai, and Beijing. We have been partnering with leading technology entrepreneurs for the past 18 years from seed to pre-IPO. With $3.8 billion in capital under management across eight funds, GGV invests in globally minded entrepreneurs in consumer internet, e-commerce, frontier tech, and enterprise. GGV has invested in over 280 companies, with 30 companies valued at over $1 billion. Portfolio companies include Airbnb, Alibaba, Bytedance (Toutiao), Ctrip, Didi Chuxing, DOMO, Hashicorp, Hellobike, Houzz, Keep, Musical.ly, Slack, Square, Wish, Xiaohongshu, YY, and others. Find out more at ggvc.com.

GGV Capital’s Hans Tung and Zara Zhang interview Brad Bao, the co-founder and chairman of LimeBike, a fast-growing dockless bike-sharing company in the U.S. based in San Mateo, California. Founded in January 2017, LimeBike is currently in more than 50 different markets in the U.S., and has helped users with more than 2 million trips since it launched. Before founding LimeBike, Brad was an investor at Fosun Kinzon Capital, and previously helped launch and build up Tencent’s U.S. operations as Tencent’s first employee outside of China. LimeBike is an example of a phenomenon known as “copy from China” — importing innovative business models from China into the U.S. In this episode, we discuss Brad’s “pivot” from an investor searching for a bike-sharing deal to the founder of a bike-sharing company, why bike sharing can work in the U.S., and why being cross-border is a crucial advantage in this space. Join our listeners' community via WeChat/Slack at 996.ggvc.com/community. GGV Capital also produces a biweekly email newsletter in English, also called "996," which has a roundup of the week's most important happenings in tech in China. Subscribe at 996.ggvc.com. The 996 Podcast is brought to you by GGV Capital, a multi-stage venture capital firm based in Silicon Valley, Shanghai, and Beijing. We have been partnering with leading technology entrepreneurs for the past 18 years from seed to pre-IPO. With $3.8 billion in capital under management across eight funds, GGV invests in globally minded entrepreneurs in consumer internet, e-commerce, frontier tech, and enterprise. GGV has invested in over 280 companies, with 30 companies valued at over $1 billion. Portfolio companies include Airbnb, Alibaba, Bytedance (Toutiao), Ctrip, Didi Chuxing, DOMO, Hashicorp, Hellobike, Houzz, Keep, Musical.ly, Slack, Square, Wish, Xiaohongshu, YY, and others. Find out more at ggvc.com.