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15 episodes with casey winters
6 episodes with casey winters
5 episodes with casey winters
4 episodes with casey winters
3 episodes with casey winters
3 episodes with casey winters
4 episodes with casey winters
3 episodes with casey winters
5 episodes with casey winters
The Unsolicited Feedback podcast is back for a season 3. We kicked off episode 1 with Casey Winters going deeper on Product Market Fit Collapse. In this episode we discuss: Unlike previous tech shifts (mobile, internet), AI is causing exponential rather than linear increases in customer expectations The speed of both capability advancement and consumer adoption is unprecedented Competition is coming from all directions simultaneously. Incumbents are heavily invested and moving quickly. New startups are emerging. Foundation model companies are expanding rapidly Infrastructure and tooling are evolving weekly, making it hard to pick the right stack And as a result of these things: Traditional "disruption playbooks" may not work - this isn't classic low-end disruption Companies need to consider more radical self-disruption rather than gradual evolution The error rate on predicting winners is extremely high, even among experts M&A strategies are shifting where companies are acquiring AI-native leadership (e.g., Grammarly/Coda, Snowflake/Neva). Focus on acquiring both capabilities and adjacent use cases. More product-capability acquisitions vs. pure talent acquisitions In the end, even successful companies with strong product-market fit are vulnerable of getting side swiped.Check out more from Unsolicited Feedback! https://www.unsolicitedfeedback.co/ Reforge Insight Analytics https://reforge.com/insight-analytics Product Strategy Courses https://www.reforge.com/courses/product-strategy/details https://www.reforge.com/courses/ai-strategy/details
Are you struggling to drive sustainable growth for your startup? Wondering how to build a high-impact growth team? In this episode, Chris and Yaniv are joined by Casey Winters, Chief Product Officer at Eventbrite and one of Silicon Valley's top growth experts. They explore the core principles of growth, common misconceptions, and practical strategies for implementing effective growth practices in your organization. Casey shares invaluable insights from his experience leading growth at Pinterest, GrubHub, and Eventbrite, as well as advising numerous high-growth startups. In this episode, you will: Discover the true definition of growth and how it differs from traditional marketing Learn how to structure and empower cross-functional growth teams for maximum impact Understand the critical balance between experimentation and scalable product development Gain strategies for building organizational alignment around growth initiatives Explore common pitfalls in implementing growth practices and how to avoid them Uncover the unique "network effect" that drives innovation in Silicon Valley Learn how to adapt Silicon Valley growth principles for startups outside major tech hubs Originally published as Edu: Growth - Stop Hacking and Start Growing w/ Casey Winters, August 2022. The Pact Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please: Follow, rate, and review us in your listening app Subscribe to the TSP Mailing List at https://thestartuppodcast.beehiiv.com/subscribe Secure your official TSP merchandise at https://shop.tsp.show/ Follow us on YouTube at https://www.youtube.com/@startup-podcast Give us a public shout-out on LinkedIn or anywhere you have a social media following. Key links The Startup Podcast is sponsored by Vanta. Vanta helps businesses get and stay compliant by automating up to 90% of the work for the most in demand compliance frameworks. With over 200 integrations, you can easily monitor and secure the tools your business relies on. For a limited-time offer of US$1,000 off, go to www.vanta.com/tsp. Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A The Startup Podcast website: https://tsp.show Learn more about Chris and Yaniv Work 1:1 with Chris: http://chrissaad.com/advisory/ Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/ Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/ Credits Editor: Justin McArthur Content Strategist: Carolina Franco https://www.linkedin.com/in/francocarolina/ Intro Voice: Jeremiah Owyang
Brian Tolkin is the Head of Product at Opendoor. Previously, he was one of the early employees at Uber, where he was instrumental in launching and growing UberPool, UberHop, and UberExpress and started one of the first product operations teams in tech. In our conversation, we dive into:• How to enable product and ops to work well together• How to run great product reviews• How to make good decisions with limited data• How he uses the jobs-to-be-done framework at Opendoor• How to stay calm under pressure as a leader• Wild stories from his time at Uber• Challenges faced at Opendoor during the pandemic• Much more—Brought to you by:• Pendo—The only all-in-one product experience platform for any type of application• Explo—Embed customer-facing analytics in your product• Attio—The powerful, flexible CRM for fast-growing startups—Find the transcript and references at: https://www.lennysnewsletter.com/p/scaling-uber-and-opendoor-brian-tolkin—Where to find Brian Tolkin:• X: https://x.com/briantolkin• LinkedIn: https://www.linkedin.com/in/briantolkin/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Brian's background(02:14) Career beginnings at Uber(02:49) Transitioning from product operations to product management(06:47) Product and operations synergy(10:00) Surge pricing at Uber(12:18) Scaling challenges, and stories(15:47) Opendoor and Covid adaptations(25:38) Product reviews and Jobs to Be Done(40:30) The challenges of A/B testing(42:23) Increasing conviction in solutions(44:33) Leveraging intuition in product decisions(47:07) Partnering with Zillow(52:55) Staying calm under pressure(56:25) Finding the “kernel of truth” in product management(01:00:21) Failure corner: Early days of Uber Pool(01:06:11) Lightning round and final thoughts—Referenced:• Twitter's former Head of Product opens up: being fired, meeting Elon, changing stagnant culture, building consumer product, more | Kayvon Beykpour: https://www.lennysnewsletter.com/p/twitters-former-head-of-product-kayvon-beykpour• Opendoor: https://sell.opendoor.com/• How to sell your ideas and rise within your company | Casey Winters, Eventbrite: https://www.lennysnewsletter.com/p/how-to-sell-your-ideas-and-rise-within• Thinking beyond frameworks | Casey Winters (Pinterest, Eventbrite, Airbnb, Tinder, Canva, Reddit, Grubhub): https://www.lennysnewsletter.com/p/thinking-beyond-frameworks-casey• Zigging vs. zagging: How HubSpot built a $30B company | Dharmesh Shah (co-founder/CTO): https://www.lennysnewsletter.com/p/lessons-from-30-years-of-building• FlashTags: A Simple Hack for Conveying Context Without Confusion: https://www.onstartups.com/flashtags-a-simple-hack-for-conveying-context-without-confusion• Jobs to Be Done Theory: https://www.christenseninstitute.org/theory/jobs-to-be-done• The ultimate guide to JTBD | Bob Moesta (co-creator of the framework): https://www.lennyspodcast.com/the-ultimate-guide-to-jtbd-bob-moesta-co-creator-of-the-framework/• Zillow: https://www.zillow.com/• Zillow, Opendoor announce multi-year partnership: https://investor.opendoor.com/news-releases/news-release-details/zillow-opendoor-announce-multi-year-partnership• Building product at Stripe: craft, metrics, and customer obsession | Jeff Weinstein (Product lead): https://www.lennysnewsletter.com/p/building-product-at-stripe-jeff-weinstein• Stripe Atlas: https://stripe.com/atlas• Founders podcast: https://www.founderspodcast.com/• Uber will deliver ice cream to you today: https://www.dispatch.com/story/lifestyle/food/2016/07/13/uber-will-deliver-ice-cream/24201840007/• UberKittens: https://www.uber.com/newsroom/uberkittens/• UberPuppies: https://www.uber.com/blog/uberpuppies-want-to-play/• Shoe Dog: A Memoir by the Creator of Nike: https://www.amazon.com/Shoe-Dog-Memoir-Creator-NIKE/dp/1471146723• The Black Swan: The Impact of the Highly Improbable: https://www.amazon.com/Black-Swan-Impact-Improbable-Incerto/dp/1400063515• The Design of Everyday Things: https://www.amazon.com/dp/0465050654• Shantaram: https://www.amazon.com/Shantaram-SHANTARAM-Paperback-GregoryDavidRoberts/dp/B00QPVJESC• Full Swing on Netflix: https://www.netflix.com/title/81483353• Formula 1: Drive to Survive on Netflix: https://www.netflix.com/title/80204890• Break Point on Netflix: https://www.netflix.com/title/81569920• Air on Prime Video: https://www.amazon.com/AIR-Matt-Damon/dp/B0B8Q3JMCG• Fi smart dog collar: https://tryfi.com/• Particle: https://particlenews.ai/• Sara Beykpour on LinkedIn: https://www.linkedin.com/in/sarabeykpour/• A new-parent gift guide for product managers: https://www.lennysnewsletter.com/p/a-new-parent-gift-guide-for-product• Jeff Holden on LinkedIn: https://www.linkedin.com/in/jeffholden/• Travis Kalanick on X: https://x.com/travisk—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
Timothy Davis has led performance marketing for all of Shopify for the past 2.5 years, and as a consultant has helped companies like Pinterest, LinkedIn, Redfin, and Eventbrite kickstart and scale their performance marketing teams. In every one of those cases, he got them so performant at paid growth that they significantly scale spend and investment in these channels. In our conversation, we cover:• When and how to start investing in performance marketing• Common mistakes companies make with paid ads• How to build and structure a performance marketing team• How to get your creatives performing better• Strategies for optimizing workflows and team efficiency• How AI will change performance marketing• Much more—Brought to you by:• BuildBetter—AI for product teams• OneSchema—Import CSV data 10x faster• Eppo—Run reliable, impactful experiments—Find the transcript and references at: https://www.lennysnewsletter.com/p/performance-marketing-timothy-davis—Where to find Timothy Davis:• LinkedIn: https://www.linkedin.com/in/timothypatrickdavis/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Timothy's background (02:31) Understanding performance marketing (06:31) The importance of paid search (08:39) Identifying growth potential (09:54) Case studies: Hairstory and Ipsy (12:22) Experimenting with new platforms (18:57) Choosing the right platforms (20:23) LinkedIn for B2B marketing (27:56) When to start investing in paid growth (33:33) Common mistakes in performance marketing (37:41) Working with agencies and consultants (40:36) Hiring for performance marketing (47:33) Metrics that matter (54:43) Competitor analysis and CPC insights (56:15) Custom reports and data visualization(56:38) Understanding impression and click share (59:10) True competition metrics (01:02:14) Attribution and incrementality (01:08:52) Building a performance marketing team (01:10:53) Creative and ad copy collaboration (01:15:48) Managing workload and hiring strategy (01:20:52) Training and onboarding new hires (01:24:41) Impact of ATT on performance marketing (01:25:56) The power of creative in ads (01:29:47) Using AI in performance marketing (01:37:16) Lightning round —Referenced:• Shopify: https://www.shopify.com/• What Is Performance Marketing?: https://www.shopify.com/blog/performance-marketing• Google AI: https://ai.google/• Pinterest: https://www.pinterest.com/• Eventbrite: https://www.eventbrite.com/• Booking.com: https://www.booking.com/• Credit Karma: https://www.creditkarma.com/• Hairstory: https://hairstory.com/• Google Display Network: https://www.semrush.com/blog/google-display-network/• SoftLayer Becomes Part of IBM's SmartCloud: https://www.datacenterknowledge.com/deals/softlayer-becomes-part-of-ibm-s-smartcloud• Coca-Cola Freestyle: https://www.coca-colafreestyle.com/• Monday.com: https://monday.com/• How to sell your ideas and rise within your company | Casey Winters, Eventbrite: https://www.lennysnewsletter.com/p/how-to-sell-your-ideas-and-rise-within• Thinking beyond frameworks | Casey Winters (Pinterest, Eventbrite, Airbnb, Tinder, Canva, Reddit, Grubhub): https://www.lennysnewsletter.com/p/thinking-beyond-frameworks-casey• The Signal and the Noise: Why So Many Predictions Fail—But Some Don't: https://www.amazon.com/Signal-Noise-Many-Predictions-Fail-but/dp/0143125087• Courtney Wenneborg on LinkedIn: https://www.linkedin.com/in/cwenneborg/• PPC Hero: https://www.ppchero.com/• Another Deep Dive into Auction Insights, by Jacob Brown: https://www.ppchero.com/another-deep-dive-into-auction-insights/•Multitouch: https://multitouch.app/• What is time decay attribution?: https://growthmethod.com/what-is-time-decay-attribution/• Linear: https://linear.app/• Consumer Heterogeneity and Paid Search Effectiveness: A Large-Scale Field Experiment: https://faculty.haas.berkeley.edu/stadelis/BNT_ECMA_rev.pdf• ADT: https://www.adt.com/• Shopify Bursts: https://focus.business/blog/shopify-bursts/• The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter: https://www.amazon.com/First-90-Days-Strategies-Expanded/dp/1422188612• Kat Nguyen on Shopify: https://www.linkedin.com/in/katngy/• Dollar Shave Club ad: https://www.youtube.com/watch?v=ZUG9qYTJMsI• The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living: https://www.amazon.com/Daily-Stoic-Meditations-Wisdom-Perseverance/dp/0735211736• Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All: https://www.amazon.com/Great-Choice-Uncertainty-Luck-Why-Despite/dp/0062120999• X-Men '97 on Disney+: https://www.disneyplus.com/series/x-men-97/vc1XIz90ZNH5• RRR on Netflix: https://www.netflix.com/title/81476453• The Playlist on Netflix: https://www.netflix.com/title/81186296• Welcome to Wrexham on Hulu: https://www.hulu.com/series/welcome-to-wrexham-c6906d50-d06c-40d1-a57c-1885d9dc2fef• The Billion Dollar Code on Netflix: https://www.netflix.com/title/81074012• Magic Mind: https://magicmind.com/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
What's up folks. We've got a fun episode today. If you're a regular listener, you've heard me mention an article that's been living rent free in my head for a while now. Casey Winters, the former CPO at Eventbrite and an Instructor at Reforge, wrote an article titled “The Problems With Martech, and Why Martech is Actually for Engineers”. I've asked a lot of recent guests what their thoughts were on some of the arguments raised in the article. So today we're going to respond to his claims.Summary: Should you buy a 3rd party martech solution or build your own in-house tool, the answer is almost always buy. Let your in-house engineers focus on product and data while leveraging the cutting-edge solutions and support offered by specialized martech vendors. Unless you're planning on building a martech company, leave the martech to the experts. Homegrown tools aren't appealing to marketers, they're hard to scale, most have a shitty UI and it's not a recognisable martech tool you can add to your resume. Not only are homegrown martech tools not appealing to marketers, they are even less appealing to engineers. Engineers can't stand the chaos of marketing and effective martech implementation requires collaboration between engineers and marketers, highlighting the need for cross-functional translators and disproving the claim that martech is actually only for engineers.Martech Has Continued to Explode as a CategorySo the article we're debating was written in 2019, that's 5 years ago. That's a boatload of time in martech so we can't fault the author too much and I respect his bold claims. He starts off by stating: “I hate martech, and think martech will decline as a category, and most martech businesses will not be very successful.” Now we could spend a whole episode disproving this prediction… but obviously we have 5 years of hindsight. But it is worth mentioning that he made this prediction on the year (2019) where the martech landscape exploded past 7,000 tools. Pretty bold to claim that it will decline as a category given the meteoric rise of tools up from only 350 in 2012. Scott Brinker recently released the state of martech in 2024 report which his team says they've seen the “largest number of new apps added to the martech landscape in the 13 years they've been curating it: net new growth of approximately 3,000 new tools.”We've crossed 13,000 tools, nearly doubling the landscape from 2019 when Casey made his “bold prediction” that martech will decline as a category. Number of tools isn't the only way to evaluate whether martech has declined or not. I'm not a big fan of Gartner reports but if that's a more trusted source for you, they reported that in 2023 client organizations spent over 1/4 of their marketing budgets on technology. In terms of VC investments, LUMA reported a steady rise in martech acquisitions in Q3 of 2023, averaging over 40 per quarter, alongside substantial capital inflows into new ventures. This financial backing underscores confidence in the industry's future.Okay… so Casey was wrong about martech declining as a category. But he did have some interesting arguments about why. His main thesis is that: Martech faces decline due to in-house engineers who are increasingly handling tailored solutions in-house, and the success of vendors hinges primarily on serving those engineers, not marketers.I've asked 8 recent guests on the podcast to read Casey's article and share their thoughts.What's your take on this? Is martech actually for engineers?Homegrown Marketing Technology Isn't Attractive for Marketers or EngineersMartech Just Isn't that Appealing for Most EngineersVish Gupta, Marketing Operations Manager at Databricks shared her perspective on whether martech is truly designed for engineers, challenging pretty much every single one of Casey's viewpoints. She started by expressing her disagreement with the idea that martech will decline due to competition from in-house engineers and platform limitations. "I don't think martech is the sexiest thing for an engineer to do," she noted. Vish argued that talented engineers building martech are more likely to work for CRM companies to enhance their products rather than find in-house martech development appealing.Vish explained that building a CRM in-house is often not the best approach. She emphasized that knowing popular systems like Customerio, Marketo, and HubSpot adds more value. She questioned the practicality of finding the right talent for in-house solutions, given the complexities and specialized skills required.Regarding the idea that successful martech companies cater primarily to engineers, Vish disagreed. "Martech teams are actually part engineer, part product marketer, part IT person, part biz ops," she said. She believes the value of an operations professional lies not in owning and maintaining tech but in resolving business problems by aligning the right people, technology, and tools to accelerate pipeline generation. The engineering work in martech spans across data, data engineering, IT, and business operations, but this is just one aspect of a martech professional's role.Vish also questioned the notion that the rise of in-house engineers creating tailored solutions for their companies will lead to a decline in martech. "Just because you can, should you?" she asked. She emphasized the importance of a good quantification model and total cost of ownership (TCO) analysis when comparing in-house engineering teams to martech solutions.She highlighted the challenges of integrating customer and product data in a compliant manner, which often requires a holistic approach. "It's not just your martech stack; where's your customer data living? Where is your product data living?" Vish noted. These challenges often make martech an operational project rather than just a marketing function.Ultimately, Vish believes that martech will never be just for engineering. The value of a martech professional lies in understanding what marketers want to achieve and enabling them to get there. "The value is being able to see this is what the marketer wants to do, and here's how we can enable them to get there and measure success," she explained. This holistic view is crucial for martech to function effectively, a perspective she feels engineers alone may not fully capture.Key takeaway: In-house martech development is off-putting for most seasoned marketers. The preference is usually with popular systems like Customerio and HubSpot. Also, Martech just isn't that appealing to engineers. So martech can't just be for engineers, it requires a blend of skills from marketing, IT, and operations. The real value of martech lies in enabling marketers and measuring success, a role not easily filled by engineers. Engineers Can't Stand the Chaos of MarketingSo far we've uncovered two themes: Marketers don't find homegrown tools that appealing and engineers don't find martech sexy. But why? Why isn't martech appealing for engineers?Let's hear from the legendary Sara McNamara, former Senior Manager, Marketing Operations at Salesforce.. Her answer stemmed from the complexities and cultural challenges of integrating engineering into marketing operations.Sara began by acknowledging the trend of engineers becoming more involved in creating custom solutions for marketing. However, she expressed skepticism about marketing operations teams becoming predominantly composed of engineers. She explained, "A lot of the engineers I've worked with cannot stand the chaos of marketing." Engineers typically prefer clear requirements and stable projects, while marketing often involves rapid changes and freque...
Casey Winters is a legendary advisor on scaling, product and growth. He's worked with companies like Airbnb, Faire, Canva, Whatnot, Thumbtack, Tinder, and Reddit. Until recently, Casey was the Chief Product Officer at Eventbrite, and has also led growth and product teams at Pinterest and Grubhub. – In today's episode, we discuss: What every marketplace founder should think about Why marketplaces are different Finding product market fit Key ingredients to scaling a marketplace Strategies for acquiring demand and supply – Referenced: Airbnb: https://airbnb.com/ Bill Gurley: https://www.linkedin.com/in/billgurley/ Blue Apron: https://www.blueapron.com/ Booking.com: https://www.booking.com/ DoorDash: https://www.doordash.com/ eBay: https://ebay.com/ Eventbrite: https://www.eventbrite.com/ Expedia: https://www.expedia.com/ Faire: https://www.faire.com/ Fermat Commerce: https://www.fermatcommerce.com/ Grubhub: https://www.grubhub.com/ Lyft: https://www.lyft.com/ Pinterest: https://www.pinterest.com/ Postmates: https://postmates.com/ Shopify: https://www.shopify.com/ Simon Rothman: https://www.linkedin.com/in/simonrothman/ Square: https://squareup.com/ Tony Xu: https://www.linkedin.com/in/xutony/ Turo: https://turo.com/ Uber: https://www.uber.com/ Zillow: https://www.zillow.com/ – Where to find Casey Winters LinkedIn: https://www.linkedin.com/in/caseywinters/ Twitter/X: https://twitter.com/onecaseman Website: https://caseyaccidental.com/ – Where to find Brett Berson: LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/ Twitter/X: https://twitter.com/brettberson – Where to find First Round Capital: Website: https://firstround.com/ First Round Review: https://review.firstround.com/ Twitter/X: https://twitter.com/firstround YouTube: https://www.youtube.com/@FirstRoundCapital This podcast on all platforms: https://review.firstround.com/podcast – Timestamps: (00:00) Introduction (02:30) Ingredients for a successful marketplace (05:34) Creating scalable growth loops (08:42) Emerging marketplaces in 2024 (10:56) 2 ways to acquire supply and demand (15:39) What's unique about building a marketplace (18:27) When to focus on the demand side (23:10) Who to hire (26:22) Finding sticky customers (26:27) What Grubhub should've done (30:19) Uber versus Lyft (34:23) One thing all marketplace founders should know (34:45) Finding product market fit (40:45) Single versus multi-category marketplaces (43:02) When to expand (44:22) The best low-frequency marketplace (46:00) The product is supply, not software (50:48) No value in car-sharing (56:11) Improving supply and demand over time (61:04) The “setup, aha, and habit” framework (66:27) Avoid these marketplace mistakes (71:16) 2 people who influenced Casey's thinking
Bangaly Kaba was an early growth PM at Facebook, head of growth at Instagram, and VP of Product at Instacart and is currently Director of Product at YouTube overseeing a global team working on creator monetization. Bangaly has also been a growth advisor to dozens of companies, including Twitter, on the board of multiple companies, and is an active angel investor. In our conversation, we discuss:• A simple framework for choosing where to work and what to work on• The importance of “understand work”• The “adjacent users” theory and how it can help you drive growth• Advice for coaching product managers• Invaluable lessons from his time at Instagram, Facebook, and YouTube• Much more—Brought to you by:• Uizard—AI-powered prototyping for visionary product leaders• Mercury—The powerful and intuitive way for ambitious companies to bank• Vanta—Automate compliance. Simplify security.—Find the transcript and references at: https://www.lennysnewsletter.com/p/frameworks-for-growing-your-career-bangaly-kaba—Where to find Bangaly Kaba:• X: https://twitter.com/iambangaly• LinkedIn: https://www.linkedin.com/in/iambangaly/• Instagram: https://www.instagram.com/iambangaly/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Bangaly's background(06:31) Choosing where to work and what to work on(08:39) The impact factor(10:53) Evaluating the environment(15:53) The manager component(18:27) The skills part of the equation(23:49) Advice on finding a mentor(25:42) The power of “understand work”(31:17) Operationalizing understand work(37:55) Balancing understand work(41:25) Managing complex change(45:26) Effective management of product managers(51:35) The role of product managers as coaches and team leaders(54:52) Driving growth through flywheels and value proposition(01:03:14) Understanding adjacent users(01:08:41) The role of partnerships and SEO in Instagram's early growth(01:16:08) The secret behind Instagram's growth(01:25:37) Lessons from Facebook(01:29:15) Failure corner(01:31:58) Lightning round—Referenced:• Impact = Environment x Skills: How to Make Career Decisions: https://www.reforge.com/blog/how-to-make-career-decisions• Thinking beyond frameworks | Casey Winters (Pinterest, Eventbrite, Airbnb, Tinder, Canva, Reddit, Grubhub): https://www.lennysnewsletter.com/p/thinking-beyond-frameworks-casey• Casey Winters's blog: https://caseyaccidental.com/• Ben Thompson's newsletter: https://stratechery.com/about/• Elena Verna on how B2B growth is changing, product-led growth, product-led sales, why you should go freemium not trial, what features to make free, and much more: https://www.lennysnewsletter.com/p/elena-verna-on-why-every-company• George Lee on LinkedIn: https://www.linkedin.com/in/geolee/• Bangaly Kaba: The Path to 1 Billion: Lessons Learned from Growing Instagram—CXL LIVE 2018: https://www.youtube.com/watch?v=L9ZHlb6kj_E• What Is ‘Dogfooding'?: https://www.nytimes.com/2022/11/14/business/dogfooding.html• Bloom's taxonomy: https://en.wikipedia.org/wiki/Bloom%27s_taxonomy• Kevin Systrom on LinkedIn: https://www.linkedin.com/in/kevinsystrom/• Mike Krieger on LinkedIn: https://www.linkedin.com/in/mikekrieger/• LeBron James: https://en.wikipedia.org/wiki/LeBron_James• Kobe Bryant: https://en.wikipedia.org/wiki/Kobe_Bryant• Mike Krzyzewski: https://en.wikipedia.org/wiki/Mike_Krzyzewski• John Calipari: https://en.wikipedia.org/wiki/John_Calipari• Stripe: https://stripe.com/• Chief: https://chief.com/• Jobs to be done framework: https://jobs-to-be-done.com/jobs-to-be-done-a-framework-for-customer-needs-c883cbf61c90• The Adjacent User: https://brianbalfour.com/quick-takes/the-adjacent-user• How the biggest consumer apps got their first 1,000 users: https://www.lennysnewsletter.com/p/how-the-biggest-consumer-apps-got• Alex Zhu on LinkedIn: https://www.linkedin.com/in/keepsilence/• From Brush to Canvas with Alex Zhu of Musical.ly: https://www.youtube.com/watch?v=ey15v81pwII• Selena Gomez on Instagram: https://www.instagram.com/selenagomez/• Kim Kardashian on Instagram: https://www.instagram.com/kimkardashian/• Rob Andrews on LinkedIn: https://www.linkedin.com/in/robby-andrews-64669720/• Instagram's growth speeds up as it hits 700 million users: https://techcrunch.com/2017/04/26/instagram-700-million-users/• Range: Why Generalists Triumph in a Specialized World: https://www.amazon.com/Range-Generalists-Triumph-Specialized-World/dp/0735214484• Deep Work: Rules for Focused Success in a Distracted World: https://www.amazon.com/Deep-Work-Focused-Success-Distracted/dp/1455586692• Start at the End: How to Build Products That Create Change: https://www.amazon.com/Start-End-Products-Create-Change/dp/0525534423• Flighty app: https://www.flightyapp.com/• Adam Grant on Instagram: https://www.instagram.com/adamgrant/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
Todd Jackson is a Partner at First Round Capital. Before moving into venture capital, he played a crucial role as VP of Product and Design at Dropbox, guiding the company until its IPO in 2018. Prior to Dropbox, Todd led product management for Twitter's Content and Discovery teams after selling his startup, Cover, to Twitter in 2014. Before Cover, Todd oversaw product development for Facebook's Newsfeed, Photos, and Groups. He kickstarted his career at Google as an associate product manager and eventually led product for Gmail, witnessing its growth from beta to 200 million users. In our conversation, we discuss:• Why product-market fit (PMF) matters• First Round Capital's four-part PMF framework• Level one: Nascent product-market fit• Level two: Developing product-market fit• Level three: Strong product-market fit• Level four: Extreme product-market fit• Examples of companies at each level• How to know if you're stuck at a level, and how to get unstuck• What to change if you're stuck: persona, problem, promise, and product• The goals and challenges at each stage—Brought to you by:• WorkOS—The modern API for auth and user identity• Eppo—Run reliable, impactful experiments• CommandBar—AI-powered user assistance for modern products and impatient users—Find the full transcript at: https://www.lennysnewsletter.com/p/a-framework-for-finding-product-market—Where to find Todd Jackson:• X: https://twitter.com/tjack• LinkedIn: https://www.linkedin.com/in/toddj0/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Todd's background(06:07) First Round Capital's PMF framework(09:07) Why product-market fit is so important(11:02) Who can benefit from this framework(12:55) The product-market fit method(16:54) Broad overview of the framework(21:35) Level one: nascent product-market fit(33:16) The four P's(39:13) Level two: developing product-market fit(49:13) Signs you're stuck at level two, and what to do(55:12) Level three: strong product-market fit(01:00:17) Signs you're stuck at level three, and what to do(01:02:22) Level four: extreme product-market fit(01:06:55) Rough timelines for each level(01:11:18) A quick recap of the framework(01:12:15) Diving deeper on the four P's: what to do if you're stuck(01:13:56) Dollar-driven discovery(01:25:11) Apply for the product-market-fit method program—Referenced:• First Round: https://firstround.com/• Twitter Acquires Cover: https://www.vox.com/2014/4/7/11625332/twitter-acquires-cover-an-android-mobile-startup• Dropbox: https://www.dropbox.com/• Rahul Vohra on LinkedIn: https://www.linkedin.com/in/rahulvohra/• How Superhuman Built an Engine to Find Product Market Fit: https://review.firstround.com/how-superhuman-built-an-engine-to-find-product-market-fit/• How to validate your startup idea: https://www.lennysnewsletter.com/p/validating-your-startup-idea• How the most successful B2B startups came up with their original idea: https://www.lennysnewsletter.com/p/how-the-most-successful-b2b-startups• How to know if you've got product-market fit: https://www.lennysnewsletter.com/p/how-to-know-if-youve-got-productmarket• A guide for finding product-market fit in B2B: https://www.lennysnewsletter.com/p/finding-product-market-fit• Product-market fit method: http://pmf.firstround.com/• Stripe: https://stripe.com/• Plaid: https://plaid.com/• Paths to PMF: https://review.firstround.com/series/product-market-fit/• WeWork: https://www.wework.com/• Casper: https://casper.com/• Vanta: https://www.vanta.com/• Christina Cacioppo on LinkedIn: https://www.linkedin.com/in/ccacioppo/• Ramp: https://ramp.com/• Velocity over everything: How Ramp became the fastest-growing SaaS startup of all time | Geoff Charles (VP of Product): https://www.lennyspodcast.com/velocity-over-everything-how-ramp-became-the-fastest-growing-saas-startup-of-all-time-geoff-charl/• Jack Altman on LinkedIn: https://www.linkedin.com/in/jackealtman/• Lattice: https://lattice.com/• Zachary Perret on LinkedIn: https://www.linkedin.com/in/zperret/• Positioning: https://www.lennysnewsletter.com/p/positioning• Retool: https://retool.com/• David Hsu on LinkedIn: https://www.linkedin.com/in/dvdhsu/• Persona: https://withpersona.com/• Rick Song on LinkedIn: https://www.linkedin.com/in/rick-song-25198b24/• Lloyd Tabb on LinkedIn: https://www.linkedin.com/in/lloydtabb/• Looker: https://en.wikipedia.org/wiki/Looker_(company)• Jason Boehmig on LinkedIn: https://www.linkedin.com/in/jboehmig/• Ironclad: https://ironcladapp.com/• Lessons in leadership | Scaling an org and tactical management advice | Jack Altman (Lattice): https://www.youtube.com/watch?v=cZzXqf61mrQ• Filip Kaliszan on LinkedIn: https://www.linkedin.com/in/kaliszan/• Verkada: https://www.verkada.com/• Ali Ghodsi on LinkedIn: https://www.linkedin.com/in/alighodsi/• Databricks: https://www.databricks.com/• Stripe Radar: https://stripe.com/radar• Stripe Atlas: https://stripe.com/atlas• Square Stand: https://squareup.com/shop/hardware/us/en/products/ipad-pos-stand-integrated-card-reader• Cash App: https://cash.app/• Square Checking: https://squareup.com/us/en/campaign/banking/checking• Square Loan: https://squareup.com/help/us/en/article/5654-get-started-with-square-capital• Casey Winters on LinkedIn: https://www.linkedin.com/in/caseywinters/• How to sell your ideas and rise within your company | Casey Winters, Eventbrite: https://www.lennyspodcast.com/how-to-sell-your-ideas-and-rise-within-your-company-casey-winters-eventbrite/• Josh Kopelman on LinkedIn: https://www.linkedin.com/in/jkopelman/• The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher): https://www.lennyspodcast.com/videos/the-art-and-science-of-pricing-madhavan-ramanujam-monetizing-innovation-simon-kucher/• Simon Kucher: https://www.simon-kucher.com/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
Casey Winters is back with Fareed Mosavat and our guest co-host, Ravi Mehta. In this episode, we're discussing two recent articles from Casey Accidental, Casey's product & growth blog. In “Wood Grain Steering Wheels,” Casey writes about a misplaced prioritization pattern he sees time and time again. We delve into these prioritization challenges and explore Meta's impressive history of decisive prioritization. Then, we jump into mishaps with second products - understanding signs of trouble and how to address them. Lastly, we delve into the impact of organizational structure on product expansions, analyzing the reasoning behind Square's recent organizational shift. For a full summary, join us at Unsolicitedfeedback.co.
Ravi Mehta teams up with Fareed Mosavat once more. This week, Ravi and Fareed are joined by Casey Winters, former CPO at Eventbrite and growth expert at Pinterest and Grubhub.
In Episode Two of this podcast, MC simps for a certain scoundrel skulking in the corner, Casey slowly releases all of his Star Wars knowledge, and MC learns the real name of jazz music. Skywalk Before You Run - Instagram: https://www.instagram.com/skywalkbeforeyourun/ Threads: https://www.threads.net/@skywalkbeforeyourun Patreon (yes it says it's for That's What I'm Tolkien About but you're in the right place): https://www.patreon.com/tolkienaboutpod Cover Art and Music by Jason Hilton: https://www.instagram.com/negativeselections/ Deus Ex Media: https://www.deusexmedia.org/ Casey - Instagram: https://www.instagram.com/casey.doubleyou/ Mary Clay - TikTok - https://www.tiktok.com/@mcwattsup Instagram - www.instagram.com/mcturndownforwatt Twitch: https://www.twitch.tv/mcwattsup Everything Else - https://lnk.bio/mcwattsup This episode was recorded on December 19, 2023.
Summary: Sara offers practical advice for martech pros: emphasizing data literacy for informed marketing decisions, advocating simple attribution models in B2B contexts, and highlighting the balanced integration of engineering expertise in martech strategies. She underscores the significance of AI in automating tasks while stressing the importance of human-centric skills like communication in an AI-enhanced marketing world.What's up everyone, on today's celebratory 100th episode of the podcast, we're incredibly pumped to chat with the legendary Sara McNamara, Senior Manager, Marketing Operations at Salesforce.About Sara Sara got her start at Cloud on Tap as a Salesforce Pardot Marketing Automation Consultant where she completed 30+ Pardot implementations in under 2 years She took her Ops talents to Cheshire Impact, a Select Pardot and Salesforce Partner before moving to an in-house Automation Manager role administrating 3 instances of Pardot Her journey led her to a pivotal role at Cloudera, an open-source data platform for enterprise where she was quickly promoted to Senior Marketing Operations Manager after leading 2 enterprise MAP migrations in 6 months She's advised marketing leaders at companies like Google and PayPal on how to find and attract the best MOPs talent She's also a Member of 3 key communities; RevGenius, Women in Revenue and Pavilion She holds over 30+ licenses and certifications across popular martech and her work has been recognized by Pardot, Salesforce, Drift, and others When Cloudera was on the exit ramp, Sara made a mega-move to Slack. As Senior Manager of Marketing Transformation & Innovation, she had a big job shaping things up at a massive scale But after a year of making waves, Salesforce swept in and bought Slack. That meant Sara's SFDC/Pardot hot takes and spicy industry insights came to an end But let's be clear: Sara's brilliance hasn't dimmed one bit. If you're navigating the murky waters of MOPs or crafting your own career path, she's your north star. She's not just a source of marketing knowledge—she's arguably the finest guidepost out there for career insights Sara thanks so much for making our 100th episode extra special and taking the time to chat with us
Laura Schaffer Dissects Cameo's Rise and Fall; Plus New Benchmarks for Companies in 2024 This week, Brian Balfour and Casey Winters are joined by Laura Schaffer, the VP of Growth at Amplitude. Laura is bringing the heat as we unpack the rise and fall of Cameo and discuss what the latest SaaS benchmarks mean for companies braving the challenging waters ahead in 2024. Our discussion about Cameo begins at 4:30, and the conversation of the Openview VC Benchmarks starts at 39:14. We have a full summary of the episode available at UnsolicitedFeedback.co. Want to get a full summary and exclusive Youtube clips delivered to your inbox? Sign up for our new weekly email also at UnsolicitedFeedback.co.
Melissa Perri is the CEO of Produx Labs, a product management training organization; author of the seminal PM book The Build Trap; and a former Harvard Business School professor of product management. Denise Tilles is the CPO at Grocket, Melissa's colleague at Produx Labs, and a seasoned product leader with over a decade of experience. Together they authored the new book Product Operations: How successful companies build better products at scale. In today's episode, they share insights, strategies, and real-world experiences to master all things product ops. We discuss:• What exactly product operations is• The three pillars of the product ops role• The biggest benefits of adding product ops to your organization• Which tasks product managers should offload to product ops and which they need to own• How to help PMs embrace the value of product ops• Examples of companies that have implemented product ops well• Who and how to hire for this role—This entire episode is brought to you by Jira Product Discovery—Atlassian's new prioritization and roadmapping tool built for product teams—Find the full transcript at: https://www.lennyspodcast.com/the-ultimate-guide-to-product-operations-melissa-perri-and-denise-tilles/#transcript—Where to find Melissa Perri:• X: https://twitter.com/lissijean• LinkedIn: https://www.linkedin.com/in/melissajeanperri/• Website: https://produxlabs.com/—Where to find Denise Tilles:• X: https://twitter.com/dtilles• LinkedIn: https://www.linkedin.com/in/denisetilles/• Website: https://www.denisetilles.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) About our guests, Melissa Perri and Denise Tilles(03:46) How common is the product operations role?(07:41) The benefits of having a product ops person in your organization(09:16) How to help PMs embrace the value of product ops(11:44) The three pillars of the product ops role(15:25) How user research fits in(18:35) Why product ops will be an essential role for product managers to thrive(24:24) Which tasks product managers should offload to product ops and which they need to own(28:58) Project management vs. product ops(29:44) The jobs of a product ops person(37:38) Why the product ops role will never become obsolete(39:31) How many product ops people you need(45:13) First steps in building out a product ops team(47:06) What to look for in your first hire(51:11) Key skills needed for a product ops person(57:29) Who product ops should report to(59:50) An example of rolling out product ops at Athena Health(1:09:35) Lightning round—Referenced:• Product Operations: How successful companies build better products at scale: https://www.productoperations.com/• Produx Labs: https://produxlabs.com• How to create a winning product strategy | Melissa Perri: https://www.lennyspodcast.com/how-to-create-a-winning-product-strategy-melissa-perri/• Blake Samic on LinkedIn: https://www.linkedin.com/in/blakesamic/• Escaping the Build Trap: How Effective Product Management Creates Real Value: https://www.amazon.com/Escaping-Build-Trap-Effective-Management/dp/149197379X• Athena Health: https://www.athenahealth.com/• Pendo: https://www.pendo.io/• PopSQL: https://popsql.com/• Understanding the role of product ops | Christine Itwaru (Pendo): https://www.lennyspodcast.com/understanding-the-role-of-product-ops-christine-itwaru-pendo/• Doodle: https://doodle.com/en/• Stephanie Leue on LinkedIn: https://www.linkedin.com/in/stephanie-leue/• Jira: https://www.atlassian.com/software/jira• Dovetail: https://dovetail.com/• Looker: https://cloud.google.com/looker/• Brian Bhuta on LinkedIn: https://www.linkedin.com/in/brianbhuta/• How to sell your ideas and rise within your company | Casey Winters, Eventbrite: https://www.lennyspodcast.com/how-to-sell-your-ideas-and-rise-within-your-company-casey-winters-eventbrite/• Thinking beyond frameworks | Casey Winters (Pinterest, Eventbrite, Airbnb, Tinder, Canva, Reddit, Grubhub): https://www.lennyspodcast.com/thinking-beyond-frameworks-casey-winters-pinterest-eventbrite-airbnb-tinder-canva-reddit-grubhub/• Shared services model: https://www.gartner.com/en/finance/insights/shared-services-model• Shintaro Matsui on LinkedIn: https://www.linkedin.com/in/smatsui/• Tableau: https://www.tableau.com/• Jen Cardello on LinkedIn: https://www.linkedin.com/in/jencardello/• Tim Davenport on LinkedIn: https://www.linkedin.com/in/tim-davenport-28249b9/• Traffic: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral: https://www.amazon.com/Traffic-Genius-Rivalry-Delusion-Billion-Dollar/dp/0593299752• The Art of Action: https://www.amazon.com/Art-Action-10th-Anniversary/dp/1529376963• Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value: https://www.amazon.com/Continuous-Discovery-Habits-Discover-Products/dp/1736633309• Deutschland89 on Hulu: https://www.hulu.com/series/deutschland-89-a4cf05f7-b4f2-44c7-84a1-4034671944b9• The Fall of the House of Usher on Netflix: https://www.netflix.com/title/81414665• Love Is Blind on Netflix: https://www.netflix.com/title/80996601• The Haunting of Hill House on Netflix: https://www.netflix.com/title/80189221• Dragonboat: https://dragonboat.io/solution/product-operations/• Vistaly: https://www.vistaly.com/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
What's up everyone, today we're joined by Natalie Miles, Head of Marketing Technology at Chime.Summary: Don't underestimate the role of generalists in martech; they're your go-to for system-level thinking and breaking down data silos. Building vs buying your tech stack? It's not black and white; successful setups usually mix both, and including engineers in the decision process is non-negotiable. Considering a CDP? Opt for a composable one to get quick value and robust data management. And if you're venturing into personalization, it's your team's culture and process that'll make or break it, not just the tools. Tune into this episode for straight-up, actionable insights that cut through the noise in the martech world.About Natalie Natalie started her career as a Financial Counselor at the Consumer Credit Counseling Services of San Francisco She then took on the role of Quality Assurance Specialist at Lending Club, a fintech marketplace bank where she was eventually promoted to Operations Analyst Natalie then moved over to Credit Karma, best known for pioneering free credit scores where she started as a Marketing Operations Analyst and was later promoted to Marketing Operations Manager And for the last 3 years, she's been Head of Marketing Technology at Chime, a fintech company that offers no-fee savings accounts, where she's built and managed a holistic Martech stack supporting all channels and functions within the Marketing org The Intersection of Financial Empathy and Marketing OperationsWhen asked about her transition from financial counseling to marketing operations, particularly within FinTech, Natalie illuminates how her upbringing and career have been tightly woven with mission-driven personal finance companies. Shaped by her experiences in a working-class household and graduating amid a historic economic crisis, Natalie's focus has been on transforming legacy institutions that often operate on zero-sum models—those that profit when the customer suffers. Her goal? To align business value directly with user value. Natalie also emphasizes the importance of having a generalist background when working in marketing technology. She points out that her diverse experiences, including her time as a financial counselor, have enriched her understanding of system-level thinking—a key asset for any marketing technologist. It wasn't just about marketing; it was about leveraging technology to make different teams more efficient, whether they were marketing or support teams.In her journey through the marketing landscape, Natalie discusses the evolution from specializing in lifecycle marketing to adopting a more generalist approach once again. She believes that understanding the pain points in one marketing channel provides insights that are transferable across other channels. This is vital because while each channel has its own nuances, they also share common threads that are integral to driving growth or achieving specific business outcomes. Natalie underscores the concept of the "T-shaped marketer," a term often used in marketing discussions to describe professionals who start by specializing in a specific channel but gradually broaden their scope. This broad understanding is crucial in the realm of marketing technology, where preventing data silos and powering omni-channel journeys are key.Key Takeaway: Having a generalist background isn't just about being a jack-of-all-trades; it's about mastering system-level thinking. This kind of broad perspective is invaluable in marketing technology, where understanding how various components interact can significantly improve efficiency and effectiveness. By being well-versed in multiple areas, you're better equipped to tackle complex challenges and integrate solutions that drive measurable results.The Power of Generalism in a Specialized Marketing WorldWhen asked about the value of a generalist background in martech, Natalie explained that many marketing organizations structure themselves around specific channels, but doing so can have its drawbacks. Specialists may be excellent at understanding the intricacies of a particular channel like Google Search but may lack a broader understanding of how to harmonize different channels for an integrated, omni-channel experience.Natalie pointed out an often-overlooked aspect of specialized teams: they often onboard tools designed to solve specific channel needs. While this specialization can drive short-term success, it often fails to consider the bigger picture. As marketing complexity grows and companies aim for more personalized, omni-channel experiences, the need for someone who can tie all these disparate elements together becomes increasingly important.In the startup world, this is especially significant. Startups usually kick off with generalists who can wear multiple hats and pivot as needed. As the company matures, specialists are added to the mix. Natalie highlighted the risks of over-indexing on channel-specific experts. These experts can work in silos, and this compartmentalized approach can be a roadblock when aiming for more intricate marketing strategies that require seamless coordination between channels.One of the most compelling points Natalie made was around marketing organizations that prioritize outcomes over channels. An outcome-oriented approach can enable the same individual to manage paid retargeting ads while also running lifecycle campaigns, for instance. This blend of responsibilities demands a broader skill set and makes the case for generalists who can adapt to multiple marketing scenarios and strategies.Key Takeaway: Don't underestimate the power of generalists in martech. They bring the critical ability to weave together various marketing channels and tools, enabling a more integrated and effective marketing strategy. If your team is too specialized, you risk creating data and strategy silos that can hamper your broader marketing objectives.Martech's Dilemma: Engineering Constraints and the Build vs Buy DebateWhen asked about Casey Winters' article on the notion that martech is essentially for engineers, Natalie offered a nuanced perspective that extends beyond the conventional build-versus-buy debate. Casey argues that martech has evolved as a response to engineering constraints, and lifting these constraints would render third-party martech solutions redundant. Natalie, while a fan of Casey and his work, respectfully disagrees with this one-dimensional view. She highlights a reality most businesses face: the absence of unlimited engineering resources. In her experience, this constraint justifies the need for third-party solutions, especially when internal solutions often lack marketer-friendly user interfaces.Natalie touched on the complexity of allocating engineering resources effectively, particularly in sectors like FinTech. Should a FinTech company spend its limited engineering capital on building martech products, or should it focus on actual financial products that drive consumer growth? She suggests that the more pressing question businesses should be asking isn't whether to build or buy, but where to best align their engineering resources in line with their core competencies. This consideration often leads to a blend of in-house and third-party solutions in a company's martech stack.Narrowing the definition of martech to just third-party solutions is, in Natalie's view, a limiting approach. She emphasizes that most martech stacks will inevitably be a mix of both built and bought solutions. This mix arises because even when buying a solution, substantial engineering resources are often needed to integrate it into existing data architectures. And contrary to Casey's idealistic scenario, Natalie stresses that most companies do not operate in a utopia of endless engineering resources.Natalie's final point converges on the person who sits at the intersection of engineering, marketing, and data privacy. Whether that person's title is a product manager or something in martech is irrelevant; what matters is that someone is thinking about the problem space for marketers. This individual creates the roadmap, defines the requirements, and collaborates with cross-functional teams to ensure that the chosen solutions—built or bought—are effectively implemented.Key Takeaway: The martech ecosystem isn't a binary choice between building and buying solutions. It's more about resource alignment and meeting the real needs of your marketing team. Beware of simplistic viewpoints that suggest you can entirely build or buy your way to success; the reality is usually a hybrid approach tailored to your business constraints and goals.Bridging the Gap Between Engineers and Marketers in Martech DecisionsContinuing the thread about the role engineers play in the martech sphere, Natalie weighed in on the dynamic relationship between marketers and engineers. She acknowledged that while most martech tools might cater primarily to marketers, overlooking the engineering team could lead to integration nightmares. These tools need to fit within the existing tech architecture, after all.Natalie also brought up the common pitfall in the decision-making process for tools like Customer Data Platforms (CDP). In many organizations, marketers might go off and purchase a tool without consulting the engineering team, setting the stage for future headaches and compatibility issues. To truly get value out of martech, a unified decision-making process is critical.However, Natalie pointed out that the effectiveness of this collaborative approach often hinges on the organizational structure. In larger, more siloed companies, the engineering team might not fully understand the challenges that the marketing team faces. In such scenarios, the need for a translator—a product manager or a specialized martech role—becomes crucial. This individual serves as a bridge, understanding both the marketing challenges and the technical framework necessary to address them.For Natalie, the debate isn't as binary as it seems. It's not about whether martech is for marketers or engineers. It's about recognizing that both have a role to play and ensuring that role is respected in the decision-making process.Key Takeaway: Martech isn't a one-size-fits-all solution catered to marketers alone. Engineers have a crucial role in ensuring the tech stack is cohesive and functional. To avoid friction and maximize the utility of any tool, include both marketers and engineers in the selection and implementation process.Building a Composable CDP Stack: Lessons from Chime's JourneyWhen asked about her experience building a composable Customer Data Platform (CDP) stack at Chime, Natalie offered invaluable insights. The central issue was the need for personalization at scale, fueled by data activation. Chime, despite being in operation for over a decade, had not yet onboarded a traditional CDP. This lack became increasingly glaring as they sought to differentiate in a commoditized space and optimize customer acquisition costs. Personalization, Natalie pointed out, requires contextual information about user behaviors, needs, and interactions with the product.Natalie's aha moment came from listening to a data-edge podcast discussing "reverse ETL and data activation." It shifted her perspective on how CDPs could function without necessarily replicating data already stored in their warehouses. This led to the realization that composable CDPs, like Census and Hightouch, offered advantages such as speed to value and reduced data storage costs. These platforms could get up and running far quicker than their traditional counterparts, which could often take up to six months just to configure data ingestion.The data security and audience portability aspects were not to be overlooked. Operating in a heavily regulated space, Chime prioritized keeping their first-party data in-house as much as possible. Traditional CDPs would necessitate sending this sensitive data out for storage, which was a significant concern.What really sealed the deal was the alignment with engineering priorities. Going the composable CDP route meant that the engineering team didn't have to spend valuable resources on setting up a traditional CDP. It was a win-win, resolving the needs of both the marketing and data engineering teams at Chime.Key Takeaway: If you're in the market for a CDP, consider your organization's specific needs and limitations. Composable CDPs can offer speed to value, data security, and align better with modern data architectures, which could be precisely what your marketing and engineering teams have been looking for.The Complexity of Data Pipelines and the Ease of CDP IntegrationWhen asked about the situation before implementing a composable Customer Data Platform (CDP), Natalie shed light on an often under-discussed aspect of data management. She recalled a complex network of point-to-point integrations built using Python scripts and airflow. The result? A six-week time frame to set up a new pipeline to a new ad destination, making the cost of exploring new channels unnecessarily high and the process far from nimble.The obstacle wasn't just time but also resource allocation. In Natalie's own words, the cost of testing into new channels escalated because of the intense work needed to get the initial data import running. The situation was further complicated by the stringent need for data privacy compliance. Without a centralized framework to govern data consent, maintaining these point-to-point integrations was a daunting task, especially in a world bound by GDPR and CCPA.However, the switch to a composable CDP was almost a night-and-day difference. These platforms are built for plug-and-play functionality. Instead of the tedious task of molding and transforming data for each marketing destination, it became a scenario of "create the model once, publish everywhere."But the most significant shift was perhaps in the governance of data and consent. With a centralized hub, compliance was more manageable. Whether you're in a heavily regulated space or not, the ability to centrally store opt-in and opt-out data while ensuring a standardized definition of "customer" across tables becomes a game-changer.Key Takeaway: A composable CDP isn't just an upgrade; it's a strategic move that cuts down both the time and resources required for data management while offering robust compliance and governance features. It's time to think beyond point-to-point integrations.The Real-Time Dilemma in Warehouse-Native MartechWhen asked about the feasibility of incorporating warehouse-native customer engagement platforms that live atop a Snowflake instance, Natalie zeroed in on the critical issue of latency. In real-time personalization scenarios, traditional data warehouses often hit a speed bump. While they might be well-equipped for less time-sensitive tasks like powering BI tools, they often fall short when microseconds count.Natalie acknowledged that warehouse latency creates a bottleneck, especially for customer engagement platforms aimed at real-time personalization. While there are workarounds to improve latency within the warehouse, or even to bypass it entirely through server-to-server integrations, the challenge persists. The question isn't just about technological capability but also about actual need. Does every marketing scenario require real-time personalization, or are we, as an industry, overestimating its importance?Importantly, Natalie challenged the universal desire for real-time personalization. There's a cost-benefit analysis to be done here: the technical constraints might not justify the value real-time personalization adds to certain channels. Most notably, in lifecycle channels where a push notification within a minute after a user's action might be desired, traditional data warehouses currently fall short.Interestingly, Natalie foresaw the martech space evolving to solve this latency issue. Whether it's a new configuration of existing technology or a groundbreaking approach to data warehousing, the lag in real-time processing could well be a thing of the past sooner rather than later.Key Takeaway: If you're grappling with whether to go warehouse-native for your customer engagement platforms, consider both the existing latency limitations and the actual necessity of real-time data in your specific use case. It's not just a technology decision; it's a strategy call.Experimentation and Personalization - More than Just ToolingWhen asked about how experimentation and personalization strategies evolve during a company's CDP journey, Natalie didn't immediately dive into the mechanics of the technology stack. Instead, she argued for a broader look at the issue, emphasizing that the key to effective experimentation often starts with process and culture.Natalie strongly suggested that before even touching tooling, teams need to create a strong foundational culture around experimentation. This includes standardizing approaches with experimentation briefs, developing frameworks for prioritizing experiments, and empowering marketers to understand concepts like minimum detectable effects and statistical significance. Surprisingly, Natalie pointed out that something as elementary as forming a testable hypothesis could be a stumbling block for some teams.Discussing the limitations of existing martech solutions, Natalie highlighted that most tools offer their own built-in experimentation features but lack a unified, company-wide view. When experimentation is happening in silos across various teams and tools, the results get muddled. As a result, you might end up with misleading outcomes because you can't pinpoint which experience caused the observed lift or change in behavior.Natalie identified an unmet need in the martech space: the absence of a third-party tool that centralizes all experimentation. As companies increasingly build their experimentation platforms in-house, it exposes a gap that existing martech vendors haven't filled. They tend to operate within the confines of their specific functions rather than solving for a company-wide, unified experimentation layer.Key Takeaway: If you're diving into the world of personalization and experimentation, don't fixate solely on the tools. Culture and process are the real linchpins. And while the martech industry catches up, consider an in-house solution for centralized experimentation.Harmonizing Teams in the Intersection of Tech and People SkillsWhen asked about managing the complex dynamic of being tech-savvy while also handling the human aspects of team management, especially in roles that sit at the intersection of various teams, Natalie offered some pragmatic insights. She stressed the importance of adopting a curiosity mindset. In her experience, many conflicts or misalignments between teams stem from a simple disconnect in communication. Different teams often focus on different objectives, whether it's growth outcomes for marketing or data quality for analytics teams. This difference in focus can create a "language barrier" that leads to misunderstandings.According to Natalie, there are typically two types of misalignment. The first is when teams agree on the desired outcome but not on the method to achieve it. This is a solvable issue and usually just requires translating each team's goals into a common language. The second, more complicated form of misalignment occurs when there is disagreement about the outcome itself. This deeper issue calls for intervention from leadership to clarify priorities.Natalie pointed out that the martech space, in particular, is guilty of using jargon that doesn't resonate across different teams. This contributes to the language barrier and misalignment. To address this, she advised abstracting away the jargon and focusing on what different teams actually care about. For example, marketing might talk about "data activation," a term that might not mean much to a data engineer.Natalie emphasized that as marketers, or anyone sitting at this complex crossroad, it's crucial to understand the "value props" that will resonate with the diverse teams one interacts with.Key Takeaway: The secret sauce to team alignment isn't some complex framework but rather effective communication. Be the translation layer between different teams by understanding their goals and using language that resonates with them. Speak less like a marketer and more like a human who understands what other humans care about.The Elusive Art of Finding Balance in a Multifaceted LifeWhen asked about the holy grail of work-life balance amidst her roles as a martech leader, a mom, a wife, and a film enthusiast, Natalie quickly dispelled the myth that anyone has it figured out. Instead, she likened her daily experience to walking a tightrope while juggling. For Natalie, it's about acknowledging that she's not going to be able to "do it all" and being intentional about which ball she's willing to drop at any given time. The peace and empowerment come from this level of intentionality.Natalie stressed that there are times when one aspect of her life will receive less attention. Maybe it's a day with excessive screen time for her child or a day where work only gets 50% of her energy. These trade-offs are inevitable, and the real skill lies in prioritizing. Parenthood, according to her, is a crash course in this form of rapid-fire decision-making. Parents become masters at determining what needs immediate attention and what can wait.Another aspect Natalie brought into focus was the concept of a personal "North Star." For her, this North Star is her child. Everything she does, including her career, is a means to provide opportunities or set examples for him. Having a clear focus allows her to make choices that align with her core values, offering peace of mind in the chaos that is daily life.Key Takeaway: You can't be everything to everyone, and that's not just okay, it's real life. Make peace with the fact that you'll have to drop the ball sometimes and focus on what truly matters to you. That's your North Star, and it'll guide you when you have to make those tough calls on where to invest your time and energy.Episode RecapGeneralists are your secret weapon in martech. Forget the myth of the jack-of-all-trades being a master of none. The real magic happens when someone can connect the dots between multiple areas. They're the folks who can break down the silos that choke your data and muddle your strategy. They understand that every piece of your tech stack interacts in complex ways. Bottom line: you want these generalists on your team. They help you get more from your martech investments by integrating solutions that actually drive measurable outcomes.Now, let's talk building vs buying in the martech space. It's not an either-or situation; it's a 'best-fit' scenario. Forget the misleading viewpoints that suggest you should fully build or buy your stack. Reality check: the most effective setups are usually a blend, customized to your specific needs and constraints. And don't just bring marketers into this discussion. Engineers are key. They ensure your tools not only work together but work well. That's how you get a tech stack that's cohesive and functional.When diving into Customer Data Platforms (CDPs), be strategic, not reactive. Composable CDPs can be a game-changer—they're fast, secure, and they mesh well with modern data architectures. Think of it not just as an upgrade, but as a high-impact strategy move. You save time, cut resource costs, and get top-notch data management features, all in one. But don't rush into it. Consider your unique needs. Need real-time data for customer engagement? Weigh the existing latency limitations. Think about the genuine necessity of real-time information for your specific case.Last but not least, if you're wading into personalization and experimentation, remember: your tech stack is only as good as the culture and processes behind it. Tools are just that—tools. Your team's mindset and workflow are what will make or break your personalization efforts. While the martech industry is still evolving, if you need specialized solutions for experimentation, don't hesitate to build them in-house.So why should you tune into this episode? Because you'll walk away with no-nonsense, actionable insights that help you not just navigate but thrive in the martech space. From leveraging the power of generalists to making savvy choices in CDPs, we dig deep into what really matters. So don't miss out—listen to the episode and arm yourself with the insights to stay ahead
Brought to you by Jira Product Discovery—Atlassian's new prioritization and roadmapping tool built for product teams | Coda—Meet the evolution of docs | Wix Studio—The web creation platform built for agencies—Brian Balfour is the founder and CEO of Reforge. Prior to Reforge, he was the VP of Growth at HubSpot and co-founded three other startups. In today's episode, Brian shares 10 lessons from his career, growth, and life:• Lesson 1: Inspect the work, not the person.• Lesson 2: Tell me what it takes to win; then tell me the cost.• Lesson 3: Problems never end (and that's okay).• Lesson 4: The year is made in the first six months.• Lesson 5: Growth is a system between acquisition, retention, and monetization. Change one and you affect them all.• Lesson 6: Do the opposite.• Lesson 7: Use cases, not personas.• Lesson 8: Solving for everyone is solving for no one.• Lesson 9: Find sparring partners, not mentors or coaches.• Lesson 10: 2x+ the activation energy for things that need to change.—Find the full transcript at: https://www.lennyspodcast.com/brian-balfour-10-lessons-on-career-growth-and-life/—Where to find Brian Balfour:• X: https://twitter.com/bbalfour• LinkedIn: https://www.linkedin.com/in/bbalfour/• Website: https://brianbalfour.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Brian's background(04:29) His Notion doc of lessons(07:35) Lesson 1: Inspect the work, not the person(12:39) Implementing lesson 1 and a recap of Reforge Artifacts(16:01) Lesson 2: Tell me what it takes to win; then tell me the cost(18:17) Why you should revisit your ideal end state often(20:25) How planning works at Reforge(23:50) Lesson 3: Problems never end (and that's okay)(26:31) The “players, coaches, captains” framework(30:24) How AI will allow for smaller teams(34:13) Small teams do bigger things(34:37) Lesson 4: The year is made in the first six months(38:20) Lesson 5: Growth is a system between acquisition, retention, and monetization (40:44) Examples of engagement and retention problems from HubSpot and Reforge(46:21) Lesson 6: Do the opposite (55:25) Brian's thoughts on category creation(57:39) Lesson 7: Use cases, not personas(1:01:18) The use case map(1:03:38) Lesson 8: Solving for everyone is solving for no one (1:11:14) There are many ways to do product(1:16:52) Lesson 9: Find sparring partners, not mentors or coaches(1:23:49) Advice on setting the tone for group sharing(1:25:07) Lesson 10: You need to give 2x the activation energy for things that need to change(1:32:02) Lightning round—Referenced:• Reforge: https://www.reforge.com/• Frank Slootman on LinkedIn: https://www.linkedin.com/in/frankslootman/• Artifacts: https://artifacts.reforge.com/artifacts• Ray Dalio's 5 Step Process: https://commoncog.com/dalios-5-step-process-to-getting-what-you-want/• Building effective teams: https://www.reforge.com/blog/building-effective-teams• Scott Belsky's website: https://www.scottbelsky.com/• MOOCs: https://en.wikipedia.org/wiki/Massive_open_online_course• The Creative Act: A Way of Being: https://www.amazon.com/Creative-Act-Way-Being/dp/0593652886/• A Breakdown of LinkedIn's AI Assisted Growth Loop: https://brianbalfour.com/essays/a-breakdown-of-linkedins-ai-assisted-growth-loop• Lex Fridman Podcast: https://lexfridman.com/podcast/• Acquired podcast: https://www.acquired.fm/• Unsolicited Feedback podcast: https://www.reforge.com/podcast/unsolicited-feedback• Elena Verna Analyzes Airtable's Shift to Enterprise and Slack's Product Roadmap: https://www.reforge.com/podcast/unsolicited-feedback/episode-5• The ultimate guide to product-led sales | Elena Verna: https://www.lennyspodcast.com/the-ultimate-guide-to-product-led-sales-elena-verna/• How to become a category pirate | Christopher Lochhead (author of Play Bigger, Niche Down, Category Pirates, more): https://www.lennyspodcast.com/how-to-become-a-category-pirate-christopher-lochhead-author-of-play-bigger-niche-down-category/• Dharmesh Shah on LinkedIn: https://www.linkedin.com/in/dharmesh/• The ultimate guide to JTBD | Bob Moesta (co-creator of the framework): https://www.lennyspodcast.com/the-ultimate-guide-to-jtbd-bob-moesta-co-creator-of-the-framework/• How to sell your ideas and rise within your company | Casey Winters, Eventbrite: https://www.lennyspodcast.com/how-to-sell-your-ideas-and-rise-within-your-company-casey-winters-eventbrite/• Target the Right Market: https://hbr.org/2012/10/target-the-right-market-2• Douglas Atkin on LinkedIn: https://www.linkedin.com/in/doatkin• How Linear builds product: https://www.lennysnewsletter.com/p/how-linear-builds-product• How Notion builds product: https://www.lennysnewsletter.com/p/how-notion-builds-product• Aaron White on LinkedIn: https://www.linkedin.com/in/aaronmwhite/• Ariel Diaz on LinkedIn: https://www.linkedin.com/in/arieldiaz/• Ray Dalio's website: https://www.principles.com/• Zero to One: Notes on Startups, or How to Build the Future: https://www.amazon.com/Zero-One-Notes-Startups-Future/dp/0804139296• The Wolf of Wall Street on Netflix: https://www.netflix.com/title/70266676• Margin Call on Prime Video: https://www.amazon.com/Margin-Call-Kevin-Spacey/dp/B005UT29Z0• The Big Short on Netflix: https://www.netflix.com/title/80075560• The Bear on Hulu: https://www.hulu.com/series/the-bear-05eb6a8e-90ed-4947-8c0b-e6536cbddd5f• Halt and Catch Fire on Prime Video: https://www.amazon.com/Halt-Catch-Fire-Season-1/dp/B00KCXIHJG• Vuori: https://vuoriclothing.com/• The man in the arena: https://www.theodorerooseveltcenter.org/Learn-About-TR/TR-Encyclopedia/Culture-and-Society/Man-in-the-Arena.aspx• Startup Dads podcast: https://podcasts.apple.com/us/podcast/startup-dad/id1693312339—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
Brought to you by Braintrust—For when you needed talent, yesterday | Eppo—Run reliable, impactful experiments | Rows—The spreadsheet where data comes to life—Scott Belsky is an entrepreneur, author, investor, and currently Adobe's Chief Strategy Officer and EVP of Design and Emerging Products. He founded Behance, an online platform for creative professionals to showcase and discover work, and served as CEO until its acquisition by Adobe. Scott is an early advisor and investor in several businesses at the intersection of technology and design, including Pinterest, Uber, Warby Parker, Airtable, and Flexport. He is also the author of two nationally bestselling books and founded 99U, a publication and conference focused on productivity in the creative world. In today's episode, we discuss:* How to strengthen your product sense* Why you should only do half the things you want* What it takes to build a successful consumer product* Why you are probably underinvesting in onboarding* The future of AI and how to prepare for it* Advice for founders and PMs who are feeling stuck* Why resourcefulness will take you further than resources* Adobe's current priorities and their exciting path ahead—Find the full transcript at: https://www.lennyspodcast.com/lessons-on-building-product-sense-navigating-ai-optimizing-the-first-mile-and-making-it-through-the-messy-middle-scott-belsky-adobe-behance/#transcript—Where to find Scott Belsky:• Twitter: https://twitter.com/scottbelsky• LinkedIn: https://www.linkedin.com/in/scottbelsky/• Blog: https://www.implications.com/• Website: www.scottbelsky.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Scott's background(04:50) Why Scott shifted roles at Adobe(08:29) Advice for PMs looking to build product sense(10:43) The first mile(13:18) How to develop more empathy(16:33) How to build consumer products that work(20:42) Scott's philosophy that you should “only do half the things you want to do”(26:15) Scott's optimism about how the world will look in five years with AI(29:44) How AI will impact product teams(32:55) How the PM role will change as a result of AI(35:09) How Adobe is leveraging AI tools(36:59) What the term “golden gut” means(38:15) Advice for PMs to stay ahead of the new AI trends(41:02) How to start writing more(41:49) The messy middle(47:03) What Scott looks for as an angel investor (50:16) Why resourcefulness will take you further than resources (52:41) Adobe's current priorities and the path ahead(54:58) Lightning round —Referenced:• Adobe: https://www.adobe.com/• Behance: https://www.behance.net/• Casey Winters on Lenny's Podcast: https://www.lennyspodcast.com/thinking-beyond-frameworks-casey-winters-pinterest-eventbrite-airbnb-tinder-canva-reddit-grubhub/• Crafting The First Mile Of Product: https://medium.com/positiveslope/crafting-the-first-mile-of-product-7ed25e8f1027• Shishir Mehrotra on Lenny's Podcast: https://www.lennyspodcast.com/the-rituals-of-great-teams-shishir-mehrotra-coda-youtube-microsoft/• Scott's tweet on only doing half the things you want to do: https://twitter.com/scottbelsky/status/1441469886975279109?s=20• Matt Mochary on Lenny's Podcast: https://www.lennyspodcast.com/how-to-fire-people-with-grace-work-through-fear-and-nurture-innovation-matt-mochary-ceo-coach/• Adobe Firefly: https://www.adobe.com/sensei/generative-ai/firefly• Howie Liu (CEO at Airtable): https://www.linkedin.com/in/howieliu/• ChatGPT: https://openai.com/blog/chatgpt• The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture by Scott Belsky: https://www.amazon.com/Messy-Middle-Finding-Through-Hardest/dp/0735218072• Adobe Express: https://www.adobe.com/express• Build: An Unorthodox Guide to Making Things Worth Making by Tony Fadell: https://www.amazon.com/Build-Unorthodox-Guide-Making-Things/dp/0063046067• Cosmos: A Spacetime Odyssey on Netflix: https://dvd.netflix.com/Movie/Cosmos-A-Spacetime-Odyssey/80004448• Vinod Khosla's prediction: https://futurism.com/80-of-it-jobs-can-be-replaced-by-automation-and-its-exciting• Queue: https://www.queue.co/• Tome: https://tome.app/• Kevin Kelly on The Tim Ferriss Show: https://tim.blog/2014/08/29/kevin-kelly/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
Being the one hundred and ninety-sixth episode in which Hobbit feet evolved by stepping on LEGO bricks, the spiders are too realistic, and LEGO needs to apologize for its treatment of Eowyn. The Show: Twitter - www.twitter.com/tolkienaboutpod Instagram - www.instagram.com/tolkienaboutpod Facebook Group - https://www.facebook.com/groups/3043311089030739/ Merch - https://bit.ly/3yELYc3 Patreon - https://www.patreon.com/tolkienaboutpod/ Cover art by Vashaun Brandon - https://www.instagram.com/vashaundesigns/ Mary Clay: Twitter - www.twitter.com/mcwattsup Instagram - www.instagram.com/mcturndownforwatt TikTok - https://www.tiktok.com/@mcwattsup Casey: Instagram - https://www.instagram.com/casey.doubleyou/ Resources, Articles, Etc. - LEGO LOTR Cutscenes - https://www.youtube.com/watch?v=0QbFu8YlV9o LEGO LOTR Playthrough - https://www.youtube.com/watch?v=yETzQLOTF2Q&list=PLPGt4fc8n2-l3PLHzoeuBFhWYzzHAyvDN&index=17 Potterless: Anti-Semitism in Harry Potter, Lord of the Rings, and Fantasy w/ Eric Silver - https://www.potterlesspodcast.com/episode-161 Fan Organizer Coalition - https://fandomforward.org/coalition Race in LOTR and Tolkien's Works: https://docs.google.com/document/d/11ExziJbBteK8eJn9xgrjm17P23Vg_Ucm8rAyYAkm9yc/edit
Brought to you by Amplitude—Build better products | Eppo—Run reliable, impactful experiments | Ahrefs—Improve your website's SEO for free—Casey Winters is a longtime and legendary advisor and operator. He's worked with companies like Airbnb, Faire, Canva, Whatnot, Thumbtack, Tinder, and Reddit and until recently was the Chief Product Officer at Eventbrite, where he managed the PM, design, research, and growth marketing teams. Before Eventbrite, he led growth and product teams at Pinterest and Grubhub. In today's episode, we discuss what Casey calls the “zero interest rate phenomenon” product manager and how to avoid becoming one. He provides valuable insights on thinking outside popular frameworks, shipping products efficiently, and avoiding overreliance on user research. We explore the three types of network effects, how to leverage them, and how to break someone else's network effect. Finally, Casey shares his contrarian approach to interviewing product managers and his thoughts on the future of PM roles with AI.—Find the full transcript at: https://www.lennyspodcast.com/thinking-beyond-frameworks-casey-winters-pinterest-eventbrite-airbnb-tinder-canva-reddit-grubhub/—Where to find Casey Winters:• Twitter: https://twitter.com/onecaseman• LinkedIn: https://www.linkedin.com/in/caseywinters/• Blog: https://caseyaccidental.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Casey's background(03:36) What Casey is up to(05:24) Why the CPO position is frequently short-lived(07:26) What Casey learned in his role as CPO of Eventbrite(10:15) The “zero interest rate phenomenon” product manager(12:17) Advice for thinking outside common frameworks(18:35) When to bring in research(21:16) What Whatnot does(21:59) Casey's approach to interviewing PMs (23:29) Red flags in interview responses(24:27) The future of product management with AI(27:47) Founder intuition vs. team expertise(33:33) How to influence founders(37:17) Adding the delivery driver app at Grubhub(40:00) Network effects(43:10) Why Zillow is a sticky product(44:05) How Grubhub's network effect got taken over by DoorDash and Uber Eats(51:47) Don't underestimate the competition(54:43) SaaS adding marketplace and vice versa(01:02:30) Defining marketplaces(1:03:34) What Substack is nailing(1:05:43) Tips for B2C subscription startups(1:13:15) Lightning round—Referenced:• Casey Winters on Lenny's Podcast previously: https://www.lennyspodcast.com/how-to-sell-your-ideas-and-rise-within-your-company-casey-winters-eventbrite/• Whatnot: https://www.whatnot.com/• The 700-calorie breakfast you should eat if you want to live forever, according to futurist Ray Kurzweil: https://www.businessinsider.com/what-ray-kurzweil-eats-to-live-forever-2016-4• The Way of the Gun on Hulu: https://www.hulu.com/movie/the-way-of-the-gun-0fc9590c-3f85-48ab-96e9-1da1b9695065• Notion AI: https://www.notion.so/product/ai• Zapier: https://zapier.com/• Founder intuition vs. team expertise vs. customer expertise: https://caseyaccidental.com/founder-intuition-team-expertise/• Erika Warren on LinkedIn: https://www.linkedin.com/in/erika-warren/• Alyssa Ravasio (Hipcamp) on LinkedIn: https://www.linkedin.com/in/alyssa-ravasio-23114717/• Marketplace supply strategy: comprehensive, exclusive, or curated: https://a16z.com/2021/03/31/marketplace-supply-strategy/• Nassim Taleb on Twitter: https://twitter.com/nntaleb• The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business: https://www.amazon.com/Innovators-Dilemma-Revolutionary-Change-Business/dp/0062060244• OpenTable: https://www.opentable.com/• Booking.com: https://www.booking.com/• Faire: https://www.faire.com/• How to increase your retention: https://www.lennysnewsletter.com/p/how-to-increase-your-retention-issue• The Goal: A Process of Ongoing Improvement: https://www.amazon.com/Goal-Process-Ongoing-Improvement/dp/0884271951• Thinking, Fast and Slow: https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555/r• Profit from the Core: A Return to Growth in Turbulent Times: https://www.amazon.com/Profit-Core-Return-Growth-Turbulent/dp/1422131114/• Party Down on Starz: https://www.starz.com/us/en/series/party-down/2011• The Last of Us on HBO: https://www.hbo.com/the-last-of-us• Station Eleven on HBO Max: https://www.hbomax.com/series/urn:hbo:series:GYZWoOQ6F9cLDCAEAAABP• Kicking and Screaming on Netflix: https://www.netflix.com/title/70052286• Raven by Kelela on Spotify: https://open.spotify.com/album/06uhdSmIYrWRkdnAPjcRcT• Optical Delusion by Orbital on Spotify: https://open.spotify.com/album/2jQbFspnSh7erex6RDKQGJ• Stakes Is High by De La Soul on Spotify: https://open.spotify.com/album/3jlC2uhYNrhikZXLviEnpu—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
Brought to you by Amplitude—Build better products: https://amplitude.com/ | Lenny's Job Board—Hire the best product people. Find the best product gigs: https://www.lennysjobs.com/talent | Vanta—Automate compliance. Simplify security: https://vanta.com/lenny—Christine Itwaru is a longtime product operations leader at Pendo and more recently has taken on the larger role of Principal Strategist there. Before leading product ops, Christine spent 12 years in product management. In this episode, we delve into the rapidly growing field of product ops and discover how Christine is part of shaping the role industry-wide. She helps us define the role of product operations, what kind of person would be a good fit for the product ops role, when your company would benefit from product ops, and what red flags to look for if you decide to go down this path. Find the full transcript here: https://www.lennyspodcast.com/understanding-the-role-of-product-ops-christine-itwaru-pendo/#transcriptWhere to find Christine Itwaru:• Twitter: https://twitter.com/christineitwaru• LinkedIn: https://www.linkedin.com/in/christineitwaru/• Website: https://theproductheart.com/Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/Referenced:• Ben Williams on Lenny's Podcast: https://www.podpage.com/lennys-podcast/how-snyk-built-a-product-led-growth-juggernaut-ben-williams-vp-of-product-at-snyk/• Pendo: https://go.pendo.io/• Marty Cagan on Lenny's Podcast: https://www.lennyspodcast.com/the-nature-of-product-marty-cagan-silicon-valley-product-group/• Salesforce: https://www.salesforce.com/• Looker: https://www.looker.com/• Tray: https://tray.io/• Zapier: https://zapier.com/• Zendesk: https://www.zendesk.com/• Casey Winters on Lenny's Podcast: https://www.lennyspodcast.com/how-to-sell-your-ideas-and-rise-within-your-company-casey-winters-eventbrite/• Inspired: How to Create Tech Products Customers Love: https://www.amazon.com/INSPIRED-Create-Tech-Products-Customers/dp/1119387507/• Leaders Eat Last: Why Some Teams Pull Together and Others Don't: https://www.amazon.com/Leaders-Eat-Last-Together-Others/dp/1591848016/• The Product-Led Organization: Drive Growth by Putting Product at the Center of Your Customer Experience: https://www.amazon.com/Product-Led-Organization-Putting-Customer-Experience/dp/1119660874• Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty: https://www.amazon.com/Product-Roadmaps-Relaunched-Direction-Uncertainty/dp/149197172X/• The Product Experience podcast: https://www.mindtheproduct.com/the-product-experience/• Matilda the Musical: https://www.imdb.com/title/tt3447590/• Rise on Disney+: https://www.disneyplus.com/movies/rise/6Yv1uRnw2uAJ• Miro: https://miro.com/• Figma: https://www.figma.com/• Seismic: https://seismic.com/• Gong: https://www.gong.io/In this episode, we cover:(00:00) Christine's background(02:34) How working with Ben Williams led Christine to Lenny's Podcast(05:02) The role of product ops in product management(07:31) How 2019 became “the summer of product ops”(11:19) The different ways product ops can assist product teams(15:50) How Pendo used product ops to bring teams together and share data(18:15) Where user research fits in (22:39) How product ops are being utilized—and not exclusively in B2B companies(24:47) How to convince a product leader that you need product ops(27:41) Why customer experience is the core of a PM's role(29:47) Who is doing the work of the product ops person before that role is created(31:37) Christine's response to Casey Winters's take on ops teams(37:40) Signs your company could benefit from a product ops team(30:56) How a lack of transparency led to Pendo adding product ops(46:11) The line between product ops and product marketing(47:30) Who might be a good fit for a product ops role(53:39) Red flags for product ops roles (that apply to any role) (54:08) How product teams are structured at Pendo(57:18) Lightning roundProduction and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
Ravi was previously CPO at Tinder, Product Director at Facebook, and VP of Product at Tripadvisor. Currently, he's co-founder and CEO of Outpace, a coaching platform designed to help people reach their professional goals. In today's podcast, we dive deep into Ravi's product strategy stack framework and how it was used to develop a powerful strategy at Tinder. We also cover his other popular frameworks—the frontier of understanding and exponential feedback—and how both of them can help you grow in your career. We discuss the differences between building product at a startup versus a large tech company, and how Ravi has had to shift his mindset as he's moved away from a product leadership role into a founder role. Finally, he shares a bit about how Outpace is using AI to amplify coaches and help make them more efficient and effective.—Find the transcript for this episode and all past episodes at: https://www.lennyspodcast.com/episodes/. Today's transcript will be live by 8 a.m. PT.—Thank you to our wonderful sponsors for supporting this podcast:• Merge—A single API to add hundreds of integrations into your app: http://merge.dev/lenny• OneSchema—Import CSV data 10x faster: https://oneschema.co/lenny• Miro—A collaborative visual platform where your best work comes to life: https://miro.com/lenny—Where to find Ravi Mehta:• Twitter: https://twitter.com/ravi_mehta• LinkedIn: https://www.linkedin.com/in/ravimehta/• Website: https://www.ravi-mehta.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Referenced:Disclaimer: Lenny is an angel investor Ravi's company, Outpace• Reforge's Product Strategy Program created by Casey Winters and Fareed Mosavat: https://www.reforge.com/programs/product-strategy• Matt Mochary on Lenny's Podcast: https://www.lennyspodcast.com/videos/how-to-fire-people-with-grace-work-through-fear-and-nurture-innovation-matt-mochary/• Indie Hackers: https://www.indiehackers.com/• Everything Marketplaces: https://www.everythingmarketplaces.com/• The Product Strategy Stack: https://www.ravi-mehta.com/product-strategy-stack/• Balsamiq: https://balsamiq.com/• Set better goals with NCTs, not OKRs: https://www.reforge.com/blog/set-better-goals-with-ncts-not-okrs• Ravi's product manager's competencies framework: https://www.ravi-mehta.com/product-manager-roles/• Hooked: How to Build Habit-Forming Products: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/0241184835/• Working Backwards: Insights, Stories, and Secrets from Inside Amazon: https://www.amazon.com/Working-Backwards-Insights-Stories-Secrets/dp/1250267595• Ian McAllister on Lenny's Podcast: https://www.lennyspodcast.com/videos/what-it-takes-to-become-a-top-1-pm-ian-mcallister-uber-amazon-airbnb/• The Ezra Klein Show podcast: https://podcasts.apple.com/us/podcast/the-ezra-klein-show/id1548604447• Ezra Klein's AI episode: https://podcasts.apple.com/us/podcast/a-skeptical-take-on-the-a-i-revolution/id1548604447?i=1000592835492• Andor on Disney+: https://www.disneyplus.com/series/star-wars-andor/3xsQKWG00GL5• Airtable: https://www.airtable.com/• Superhuman: https://superhuman.com/• Descript: https://www.descript.com/• Outpace: https://www.outpace.co• Unlock Your Product Manager Potential: https://www.outpace.co/guides/unlock-your-product-manager-potential—In this episode, we cover:(00:00) Ravi's background(04:24) Why Ravi left Tinder, and what he's been up to recently (08:05) Differences between working at an established tech company vs. a startup (12:45) Why founders should network with “early-stage” folks(14:29) Why you need to do some research and relationship-building before starting your company(17:49) What the product strategy stack is and how to use it(22:08) Mission vs. vision(23:37) How Ravi developed his strategy framework at Tripadvisor (26:43) Why PMs should understand design, UX, and UI(28:20) Examples of the product strategy stack in action(32:42) Why Tinder resisted adding filters (34:10) Monetization features at Tinder and the “whales” who spend the most(38:18) How customer feedback led to new features at Tinder(42:28) Why goals come after roadmap in Ravi's framework(44:30) Tripadvisor's strategy for increasing bookings(47:25) How to set goals that drive outcomes(50:24) The four buckets of the frontier of understanding(51:38) Different methods for trying to hit goals(53:08) Understanding why you hit or missed your goal(54:34) The product management competencies framework(1:02:08) The exponential feedback framework(1:04:25) Why you should ask for feedback—and graciously accept it(1:06:05) How to determine the right amount of leadership your team needs(1:09:40) What selective micro-management is(1:12:25) How Outpace uses AI to assist in coaching(1:15:24) Lightning round—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch
Casey Winters is the Chief Product Officer at Eventbrite. Prior to Eventbrite, Casey led the growth product team at Pinterest. Before Pinterest, Casey started the marketing team at Grubhub and scaled Grubhub's demand-side acquisition and retention strategies. Elena Verna is the Interim Head of Growth at Amplitude. Former exec @ Miro, Netlify, SurveyMonkey. Growth Advisor to companies including Krisp, MongoDB, Ledgy, Builder.io and SimilarWeb. Kieran Flanagan is SVP Marketing at HubSpot, where he has helped the business grow internationally, move to a product-led business, quadrupled its marketing demand, and built out its media team, including the acquisition of ‘The Hustle.' Andy Johns career started in growth at Facebook when the company scaled from 100M-500M active users. Since he has worked in some of the leading growth orgs at companies like Twitter, Quora and more recently at Wealthfront as Head of Growth and President. Bangaly Kaba is the Director of Product Management @ Youtube. Prior to Youtube, Bangaly led the product growth and consumer product orgs at Instacart and before Instacart was Head of Growth @ Instagram, helping grow Instagram from 440M to > 1B monthly actives in 2.5yrs. Ed Baker is a growth advisor to various startups including Lime, Zwift, Whoop, Crimson Education, GoPeer, and Playbook. Ed was the VP of Product and Growth at Uber from 2013-2017. Prior to Uber, Ed was the Head of International Growth at Facebook. Adam Fishman was the Chief Product and Growth Offer @ Imperfect Foods. Before Imperfect, Adam was VP of Product and Growth @ Patreon, Before Patreon, Adam was the Head of Growth @ Lyft, Adam was the first growth and marketing employee hired and grew the team to 18 people. In Today's Discussion on When To Hire a Head of Growth: 1.) When is the right time to hear your first growth hire? 2.) Is this hire a senior growth leader or a more junior growth engineer? 3.) What can early-stage startups do to entice senior growth leaders to their early-stage company? 4.) What data infrastructure should be in place prior to hiring your first growth hire? 5.) What does the optimal onboarding process look like for all growth hires? 6.) What can founders and CEOs do to set their growth hires up for success?
On this episode, Casey Winters, former CPO at Eventbrite shares 5 key steps to drive a sustainable user acquisition strategy from his experience helping scale iconic brands like Pinterest, Airbnb, Grubhub, Tinder, Canva and Lyft. Specifically, Casey covers: - The two types of growth strategies that startups should consider. - An example of a complex startup that changed over time. - The attribution and payback period. - The best way to approach attribution. - The fastest way for startups to fix growth problems. Learn more at https://tractionconf.io Learn more about Eventbrite at https://www.eventbrite.com/ #product #marketing #startup #growth This episode is brought to you by: Zendesk makes it easier to support your customers with customer service, engagement, and sales CRM solutions. Qualifying early-stage startups can get 6 months free of Zendesk Suite and Zendesk Sales CRM. Go to zendesk.com/startups to apply now. Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI. Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com
Casey Winters is a growth advisor and operator that helps companies scale. Casey is a legend of product growth and marketplaces, and, among many other things, he's an advisor and operator that helps companies deal with the problem of scale. Most recently, Casey was the Chief Product Officer at Eventbrite: before that he had tremendous experience working for and advising companies such as Grubhub, Pinterest, Airbnb, Canva, Thumbtack, Reddit, Hipcamp, Faire and many others. Casey also is a partner at Reforge, one of the leading growth programs you can attend. Besides some real world experiences from his career, in this episode, Casey shares insights about how it is possible for a company to leverage on its organizational model as a lever for growth. Casey also explains how the growth model is a peculiar aspect of each company and how to reduce friction is key so that it can flow more strongly. We also discuss how the responsibilities to drive network effects often moves from local teams to more centralized functions over time, and finally how leaders should be thinking about autonomy when managing growth and product teams. Remember that you can always find transcripts and key highlights of the episode on our website: https://boundaryless.io/podcast/casey-winters/ Key highlights of the conversation: The Organizational structure can change according to strategy especially at the early stage of a business Growth model: what is and what structures you need around that. OKRs and creative spaces: what is the balance a leader should put in a team? How can marketing and growth teams work together? Brand vs performance: how a startup should think. To find out more about Casey's work:
Fareed Mosavat is Chief Development Officer at Reforge, where he leads production, content, and new-product experiences. Previously, he led growth and product teams at Slack and Instacart, was a GM at Zynga, and also served as VP of Product at RunKeeper. Before all of that, Fareed's fascinating career began in engineering for Pixar, where he learned the art of storytelling and collaboration. In today's episode, we talk about how his time at Pixar influenced the way he thinks about product, why it's so difficult to become a better PM, and how to avoid the “manager death spiral.” Fareed shares important insights on how to earn the trust of your manager and coworkers, the four types of product work—and why you need to understand all four. He also provides solid examples of how to generalize your learnings and explains why this will expand your options, make you a better PM, and boost your chances of moving into a leadership role. —Where to find Fareed Mosavat:• Twitter: https://twitter.com/far33d• LinkedIn: https://www.linkedin.com/in/fareed/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Coda: http://coda.io/lenny• Amplitude: https://amplitude.com/• Vanta: https://vanta.com/lenny—Referenced:• Naval Ravikant's Twitter thread about specific knowledge: https://twitter.com/naval/status/1002104865919664128• Merci Grace on Lenny's podcast: https://www.lennyspodcast.com/merci-grace-ex-head-of-growth-at-slack-on-plg-interviewing-storytelling-building-a-diverse-team-hiring-salespeople-building-a-growth-team-and-much-more/• “Crossing the Canyon: Product Manager to Product Leader,” by Fareed Mosavat and Casey Winters: https://www.reforge.com/blog/crossing-the-canyon-product-manager-to-product-leader• Casey Winters on Lenny's podcast: https://www.podpage.com/lennys-podcast/how-to-sell-your-ideas-and-rise-within-your-company-casey-winters-eventbrite/• Reforge: https://www.reforge.com/—In this episode, we cover:(00:38) Fareed's background(03:55) Lessons from Pixar(09:07) What Fareed does at Reforge(11:57) The scale of Reforge at this time(13:51) Why it's so difficult to become a better PM(18:03) A PM pie chart—execution, generalizing your solutions, communication, and scaling(23:00) How creating trust helped Fareed's career grow(26:24) How to gain trust by leveraging your curiosity and communication skills(33:50) How to move from PM to Product Lead(36:43) The manager death spiral and how to avoid it(40:43) The four types of product work(44:13) Moving from IC to product manager (47:15) How to ask for the proper resources(50:00) The trend of senior PMs diversifying into advising, teaching, and angel investing(57:20) The downsides of being your own boss(01:00:45) Advice for breaking into advising—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
Dan Hockenmaier is an expert on marketplace strategy and growth. He was previously the Director of Growth at Thumbtack as well as a partner at Reforge, where he co-created the monetization track. Currently, he is the Head of Strategy and Analytics at Faire. In today's episode, Dan shares the building blocks of a growth model, important considerations when building your growth model, and how to get started. We also chat about retention best practices, the complexity of building a marketplace, the future of marketplaces, and when it makes sense to add a SaaS business to a marketplace, and vice versa.Listen now on Apple, Spotify, Google, Overcast, and YouTube.—Where to find Dan Hockenmaier:• Twitter: https://twitter.com/danhockenmaier• LinkedIn: https://www.linkedin.com/in/dan-hock/• Website: https://www.danhock.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Amplitude: https://amplitude.com/• Flatfile: https://www.flatfile.com/lenny• Eppo: https://www.geteppo.com/—Referenced:• Reforge: https://www.reforge.com/• Casey Winters on Lenny's Podcast: https://podcasts.apple.com/us/podcast/how-to-sell-your-ideas-and-rise-within-your-company• Faire: https://www.faire.com/• Dan's blog post on the future of marketplaces: https://www.danhock.com/posts/the-future-of-marketplaces• Careers at Faire: https://www.faire.com/careers—In this episode, we cover:(00:43) Dan's background(04:01) What is a growth model?(07:20) The building blocks of a growth model for your own business(10:22) The value in building your own model(11:12) The importance of retention over growth (14:49) Getting started building your model(19:18) The growth model at Thumbtack(20:36) The importance of the early user experience for retention(25:02) Why is a marketplace a good business?(28:23) Health metrics for marketplaces(33:47) Supply and demand, and why you shouldn't neglect demand(36:23) The role of ROI equations and how to use them(39:16) Why you should tread lightly when working with marketplaces(42:43) Expanding marketplaces(46:50) How marketplaces can add a SaaS offering, and why adding a marketplace to a SaaS business is trickier(49:47) When is there an opportunity to unbundle?(54:43) B2B marketplaces (56:36) What is fragmentation?(58:46) The future of marketplaces—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
On this episode, Lucie Buisson, CPO at Contentsquare, Anique Drumright, VP of Product at Loom and Casey Winters, CPO at Eventbrite discuss how to build hypergrowth teams that ship blockbuster products consistently. Lucie, Anique and Casey have built and scaled products to millions of users. In this session, they provide invaluable insights and give advice on: - When founders should hire a head of product and what their role should include. - The role and success metrics of product operations. - How to think about building and scaling your existing team. - The difference in types of people recruited for early-stage, mid-stage and late-stage companies. - How to retain core talent and keep them engaged as the company grows and the stakes change. - Balancing big, bold ideas with incremental improvements as you scale. Learn more at https://tractionconf.io Connect with Lucie Buisson: https://www.linkedin.com/in/lucie-buisson-3195b272/ Connect with Anique Drumright: https://www.linkedin.com/in/anique-drumright-53978a1a/ Connect with Casey Winters: https://www.linkedin.com/in/caseywinters/ This episode is brought to you by: Zendesk makes it easier to support your customers with customer service, engagement and sales CRM solutions. Qualifying early-stage startups can get six months free of Zendesk Suite and Zendesk Sales CRM. Go to https://zendesk.com/startups to apply now. Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI. Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com #product #innovation #startup
Jason Shah has led product teams at Amazon, Airbnb, Microsoft, and Yammer and currently leads the product team at Alchemy (one of the most important web3 infrastructure companies). In addition, he's an advisor, investor, and two-time founder. In today's episode, Jason discusses what it's like to be a PM in web3, why his role at Amazon made such a big impact on his life and career, what makes a great leader, and how to hire well. He also shares his unique perspective on building a meaningful career and life.—Where to find Jason Shah:• Twitter: https://twitter.com/jasonyogeshshah• LinkedIn: https://www.linkedin.com/in/jasonyogeshshah/• Website: https://www.jasonshah.me/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Whimsical: https://whimsical.com/lenny• Coda: http://coda.io/lenny• Amplitude: https://amplitude.com/—Referenced:• Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs: https://www.amazon.com/Creative-Selection-Inside-Apples-Process/dp/1250194466• Casey Winters on Lenny's Podcast: https://www.lennysnewsletter.com/p/how-to-sell-your-ideas-and-rise-within#details• Jason Shah in Lenny's newsletter: https://www.lennysnewsletter.com/p/a-product-managers-guide-to-web3• The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers: https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205• Polygon: https://polygon.technology/• Solana: https://solana.com/• MoonPay: https://www.moonpay.com/• The Vietnam War series by Ken Burns: https://www.pbs.org/show/vietnam-war/• Alchemy: https://www.alchemy.com/—In this episode, we cover:(04:31) Jason's background(08:19) The current state of web3(12:44) The evolution of product management in web3(15:27) The value of a great product manager(18:11) Why Amazon was a great learning experience (20:25) A look into Amazon's process on working backward(23:55) How to communicate clearly(28:17) Working backward from excitement(32:46) What makes a great leader(38:26) How to influence a CEO or founder's direction (46:19) The career ladder vs. career map framework(52:27) When to follow a new opportunity vs. when to stick it out(58:50) How to hire the right people(1:03:47) What skill is most important for product managers(1:06:49) Lightning round!—Production and marketing by https://penname.co/. For inquires about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
Yuriy Timen was Global Head of Marketing and Growth at Grammarly, and is now a full-time growth advisor, having worked with more than a dozen companies, including Canva, Airtable, Whimsical, Otter.ai, Oyster, Flo Health, and Clay. In today’s episode, Yuriy discusses the ever-changing world of growth, emerging growth tactics, and how to find your growth engine. You’ll learn the most effective strategies for driving user acquisition, how to balance and diversify organic and paid channels, when it’s time to change plans, how to vet new growth channel opportunities, and much more.—Where to find Yuriy Timen:• LinkedIn: https://www.linkedin.com/in/yuriytimen/• Twitter: https://twitter.com/thetimenator—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Flatfile: https://www.flatfile.com/lenny• Modern Treasury: https://www.moderntreasury.com/• Eppo: https://www.geteppo.com/—Referenced:• Casey Winters: https://www.linkedin.com/in/caseywinters/• Elena Verna: https://www.linkedin.com/in/elenaverna/• Lyka Pet Food: https://lyka.com.au/• Ethan Smith’s LinkedIn: https://www.linkedin.com/in/ethanls/• Graphite: https://www.graphitehq.com/• Recast: https://getrecast.com/• Measured: https://www.measured.com/• INCRMNTAL: https://www.incrmntal.com/• Essentialism: The Disciplined Pursuit of Less: https://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137382/• Man’s Search for Meaning: https://www.amazon.com/Mans-Search-Meaning-Viktor-Frankl/dp/0807014273/• The Splendid and the Vile: A Saga of Churchill, Family, and Defiance During the Blitz: https://www.amazon.com/Splendid-Vile-Churchill-Family-Defiance/dp/0385348711/• The All-In Podcast: https://www.allinpodcast.co/• Hustle: https://www.netflix.com/title/80242342• Mark Fiske at H.I.G.: https://higgrowth.com/team/mark-fiske/—In this episode, we cover:[03:49] Yuriy’s background[09:46] Different paths to growth for subscription-based products[13:21] When to lean into virality[15:39] What are network effects?[16:32] SEO strategy and timeline: how long can it take to see results?[24:22] The shifting landscape of paid media[28:09] The return of media mix modeling[32:01] How can you tell if media spending equates to business results?[33:44] Don’t spread yourself too thin[36:01] How to tell if you’ve taken a strategy far enough[38:02] When to lean into a strategy that’s working vs. when to think about diversification[42:13] Is there a shift from growth to survival?[46:19] Two reasons to do paid media[56:45] Why you shouldn’t dismiss TikTok (and other channels you might be overlooking)[59:36] Lightning round!—Production and marketing: https://penname.co/ Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
Casey Winters joins Yaniv and Chris this episode for a very special discussion on Growth. Casey is currently CPO at Eventbrite and instructor at Reforge, Casey has a ridiculous CV spanning leadership roles at GrubHub and Pinterest, as well as key advisory roles at unicorns like Canva and Thumbtack. Even more importantly, Casey is one of the clearest thinkers in the world when it comes to the topic of Growth. In this episode, Casey, Chris and Yaniv discuss: What is Growth? Why is “Growth Hacking” such a distasteful term? How to build a Growth team at a startup. Should you hire a VP of Growth? Building the Growth “muscle” The art and science of running effective experiments When to build an MVP (hint: less often than you think!) How to “graduate” successful experiments Resources: Casey's blog Article on MVP Mindset Join the discussion on LinkedIn: https://www.linkedin.com/company/the-startup-pod/ Follow us on Twitter @ybernstein @chrissaad ***Leave us a rating and review in your favourite podcast app***
The people who rise fastest in product know how to sell their ideas to customers, and also to their coworkers. Casey Winters, the Chief Product Officer at Eventbrite (previously at Grubhub, Pinterest, and advisor to dozens of companies) shares what it takes to be successful as you rise in the ranks within product. In this episode we’ll talk about how to land presentations, how to win over executives with strategic communication, the skill sets that are most in demand in product, and new growth trends. Join us.— Thank you to our wonderful sponsors for making this episode possible: • Coda: http://coda.io/lenny • Mixpanel: https://mixpanel.com/startups• Whimsical: https://whimsical.com/lenny — Where to find Casey Winters: • Twitter: https://twitter.com/onecaseman• LinkedIn: https://www.linkedin.com/in/caseywinters/— Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — In this episode, learn:[00:00] What to expect in this episode with Casey Winters [03:23] An overview of Casey’s career [06:18] A look into the most-fulfilling and challenging roles Casey has energized [06:50] Communicating upward[11:18] How to derisk meetings[13:53] Are you properly preparing for your meetings?[19:09] Striving for perceived simplicity [24:22] Justifying non-sexy product improvements [27:47] Protecting what you’ve built vs continuously scaling [31:03] The downfall of functional ops roles[35:21] The CPO role: what it is and how to get there[40:44] The spectrum of product people[45:11] How to level up your skills[47:01] New growth trends, tactics, and strategies [50:32] Casey’s two stages of growth: kindle strategies and fire strategies[51:51] Under appreciated growth strategies [54:02] Where to find Casey Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
My good friend Dr. Casey of Unbound Potential Chiropractic in Scarborough joins me to talk all things balance: balance of the mind, of the body, and of the spirit. What a great conversation!Learn more about Dr. Casey: @unboundpotentialchiro on social mediaWelcome to the Strength For Your Purpose Podcast where Dr. Phil Finemore, PT, DPT, Cert. DN, Cert. VRS, owner of WorkFitME Mobile Physical Therapy, has a goal of helping busy Maine professionals find the mental, emotional, and physical strength to fulfill their true purpose in life. The mission is to approach the topic of wellness holistically and show you how outer and inner strength can spill over to all areas of life, creating waves of positive change in its path.It would mean so much to me if you took the time to subscribe, rate, and review the podcast. Please share with family, friends, and coworkers so they too can learn more about how to find their inner strength to fulfill their true purpose in life.Find Strength For Your Purpose Podcast on social media:Facebook: www.facebook.com/strengthforyourpurposepodIG: @strengthforyourpurposepodYouTube: https://www.youtube.com/channel/UC5x3bhLFf-I2hUxQuXgMdSQFind Dr. Phil and WorkFitME on social media:Facebook: www.facebook.com/phil.finemore and www.facebook.com/workfitmeIG: @drphilptdpt and @workfitmeTwitter: @drphilptdpt and @workfitmeLinkedIn: www.linkedin.com/in/drphilptdpt and www.linkedin.com/company/workfitmeEmail: drphilptdpt@gmail.com
We kick off the season with a deep-dive by Casey Winters, one of the most knowledgable and experienced two-sided platform people out there. Casey started at Apartments.com, helped Grubhub to IPO-ready, grew Pinterest to an enormous scale, and is now Chief Product Officer at Eventbrite. In between, he has advised a gazillion marketplace startups: Hipcamp, Faire, Airbnb, Uber, GoFundMe... It's almost more difficult to name one that he hasn't advised.
In this episode, we discuss Sydney's first-ever experience watching Indiana Jones, her irrational fear of roller coasters, how to defeat children in coloring contests, as well as Josh's deeply rooted, though facetious, abhorrence of video games. We were privileged to be joined by the world-famous Casey Winters! May his wise words and smooth voice bless your ears. We hope you enjoy the show! Thanks for Participating is created and hosted by Josh and Sydney Rich Casey Winters - Instagram: @icecreammanatee Hello from Elsewhere - Instagram: @elsewhere_pod Casey's EdS Thesis: Bullying in the Wizarding World: Victim, Peer, and Adult Responses in Harry Potter and the Sorcerer's Stone Josh - Instagram: @josh_is_rich Sydney - Instagram: @dipyourchicken Thanks for Participating - Instagram: @tfp_pod Thanks for Participating - Twitter: @tfp_show Follow on Tiktok as well, maybe? BRAND NEW MERCH STORE!!!!! (Click here) Send us mail! participating.podcast@gmail.com Rate and review us on iTunes / Apple Podcasts! Cover Art by Vashaun Brandon - @vashaundesigns on IG Check out his website here! Music by Mitch Frei - @firefrei_on IG; Mitch Frei Music on Youtube
Dr. Casey is the feminine half of the Unbound Chiropractic team and a large part of what makes the practice so special. Dr. Casey was born in Alaska and raised in Minnesota. As a transplant from other cold climates, she is so pleased that Maine continues to provide the wintery wonderland that she loves best! After earning her Bachelor's of Science in Business Management from Augsburg College in Minneapolis, Dr. Casey pursued her passion for healing at the Sherman College of Chiropractic in South Carolina. During her time there, she earned an Advanced Certification in Torque Release Technique and a Webster Certification, a technique that focuses on assisting women during and after their pregnancy. Since then, she has continued to educate herself extensively to become a better chiropractor and has begun to strongly focus on Network Spinal. With Webster Technique and Network Spinal, Dr. Casey is able to help women strengthen and align their pelvis and the surrounding muscle groups to function properly over the course of their pregnancies and assist with an easier birth for both mother and baby. Dr. Casey is also very passionate about speaking to her local community about the benefits of non-traditional chiropractic and alternative health management. She is an active member of the International Chiropractic Pediatric Association, TBD Connections, and Westbrook's chapter of BNI. This allows her to share the value of neurologically-based family chiropractic care with the largest possible audience. You will learn about... The integral connection of chiropractic care to the nervous system Network Spinal technique: how gentle and light touch can create a profound effect on the body Signs & symptoms for parents to look for in kiddos to determine whether chiropractic adjustments may be necessary or beneficial How a child may present with an upregulated nervous system and the power of downregulating for improved health outcomes and reduced emotional/behavioral outbursts Ways in which the delivery and birthing process puts pressure on baby's nervous system The 3 P's of Webster technique: power, passage, and passenger How chiropractic care can reduce stress and improve neural pathways in labor preparation for both mom and baby When to seek out a chiropractor in pregnancy and postpartum Resources: Unbound Potential Chiropractic in Scarborough, ME - Dr. Casey Winters & Dr. Bob Winters: Website Follow on Instagram: @unboundpotentialchiro Follow on Facebook: Unbound Potential Chiro Read: The Mama Natural Week-By-Week Guide to Pregnancy and Childbirth Connect with Mackenzi: Instagram: @mommyandmaine Email: mommyandmaine@gmail.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch
Casey Winters is the Chief Product Officer at Eventbrite where he leads the PM, product design, research, and growth marketing teams. Prior to Eventbrite, Casey spent close to 3 years at Pinterest where he led the growth product team. Andy Johns is one of the pre-eminent growth leaders of the last decade. Andy's career started in growth at Facebook when the company scaled from 100M-500M active users. Since he has worked in some of the leading growth orgs at companies like Twitter, Quora and more recently at Wealthfront as Head of Growth and President. Bangaly Kaba is the Head of Platform Growth @ Popshop Live, a live streaming mobile marketplace that combines commerce, entertainment, and social. Prior to Popshop, Bangaly led the product growth and consumer product orgs at Instacart and before Instacart was Head of Growth @ Instagram, where he built and led the product team that helped grow Instagram from 440M to > 1B monthly actives in 2.5yrs. Elena Verna is a master when it comes to all things starting and scaling growth organizations. Previously, Elena spent over 7 years as SVP Growth @ SurveyMonkey where she ran product, growth marketing, and data teams. Post SurveyMonkey, Elena worked with the rocket ship that is Miro both as Interim CMO and as an advisor. Ed Baker is an angel investor and growth advisor to various startups including Lime, Zwift, Whoop, Crimson Education, GoPeer, and Playbook. Ed was the VP of Product and Growth at Uber from 2013-2017. Prior to Uber, Ed was the Head of International Growth at Facebook. Rob Schutz is Chief Growth Officer and Co-founder at Ro, the healthcare technology company building a patient-centric healthcare system. Under Rob's growth leadership, Ro has become one of the fastest-growing companies in the country. Prior to Ro, Rob was VP of Growth at Bark, the makers of BarkBox, and helped scale revenue from zero to $100 million. In Today's Episode with Ed Baker You Will Learn: 1.) Casey Winters: How does Casey define "growth"? How does it differ from product? How do the best growth leaders decide between art vs science when making growth decisions? 2.) Andy Johns: What is Andy's biggest advice to founders looking to build their first growth team? What unexpected choice did Andy decide to make at Twitter that moved the needle for new user acquisition? 3.) Bangaly Kaba: What were some of Bangaly's biggest takeaways from scaling Instagram from 440M users to 1BN? What decisions did Bangaly make without data? How did they go? What did he learn? 4.) Ed Baker: What are Ed's biggest takeaways from facebook around structuring growth teams? What are Ed's biggest pieces of advice for startyups looking to grow internationally? What were some of Ed's biggest learnings from working with Travis @ Uber? 5.) Elena Verna: What is the difference between a good vs great growth model? When does one need to change or amend their growth model? How does one know when it is working? 6.) Rob Schutz: Why does Rob believe that startups should not diversify their customer acquisition channels too quickly? How does Rob assess resouirce allocation and spend on new channels? How did this process look when partnering with the MLB for Ro?
How I Raised It - The podcast where we interview startup founders who raised capital.
Produced by Foundersuite (www.foundersuite.com), "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Bunim Laskin of www.Swimply.com, a marketplace for backyard swimming pool rentals. In this episode, Bunim talks about his Ultra-Orthodox Jewish upbringing and how becoming an entrepreneur was "rebellious," how he proved the concept and generated interest before writing any code, how he tapped the "camaraderie of founders" to get intros to high profile angel investors, tips for going on SharkTank, and much more. The Company recently raised $40 million in a round led by Mayfield and GGV. Other backers include Conrad Shang and Collin West at Ensemble Ventures and a high-profile list of validating angel investors including Airbnb co-founder Nate Blecharczyk; Casey Winters, formerly of Pinterest and Grubhub; Lime co-founder Brad Bao; Rob Chestnut, former chief ethics officer at Airbnb and eBay; Instacart CEO Fidji Simo and Shef's Alvin Salehi. They join existing backers Norwest Venture Partners and Trust Ventures. How I Raised It is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $3 Billion since 2016. Create a free account at www.foundersuite.com/
In this episode, we welcomed Dr. Casey Winters from Unbound Potential Chiropractic to the show. We talked about what a chiropractor does, what to expect when visiting her practice for the first time, how a chiropractor can help people in their everyday lives, how her and her husband came to live in Maine, who inspires her, and more! ABOUT OUR GUEST: Dr. Casey focuses on gentle, neurologically-based care for the entire family, with no twisting, cracking, or popping. She's come to know that large amounts of force aren't needed to make adjustments to the nervous system. While Dr. Casey loves working with the entire family, she specializes in pregnancy and pediatric care. Unbound Potential Chiropractic provides the opportunity to embrace your vital life force by allowing its power to heal your body from within. By allowing your body to function in an unhindered state, you'll find the capacity to live your deepest dreams. You can register for the events we discussed with Dr. Casey at the end of the podcast through their Facebook page - their October 14th Ladies Night Out and their October 20th Full Moon party. Visit Unbound Potential Chiropractic at www.unboundpotentialchiro.com to book a consult or appointment online, or call (207) 303-0057. Follow them on Facebook and Instagram. ABOUT KEEP IT LOCAL MAINE: We are a way for local businesses to promote themselves to thousands of people in and around their communities - letting them know what great services and products they offer right here in Maine! We currently publish four issues in areas around Southern Maine in addition to our podcast. To learn more about us, visit keepitlocalmaine.com or follow us on social media - Facebook, Twitter, Instagram, and YouTube.
The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch
Casey Winters is the Chief Product Officer at Eventbrite where he leads the PM, product design, research, and growth marketing teams. Prior to Eventbrite, Casey spent close to 3 years at Pinterest where he led the growth product team. At Pinterest, Casey turned SEO into a scalable acquisition strategy, increasing conversion to signups 5x. Before Pinterest, Casey started the marketing team at Grubhub and scaled Grubhub's demand-side acquisition and retention strategies. Casey played an instrumental role in scaling Grubhub from 3 cities to 1,000+ and from a $1 million series A to an IPO and $7.3 billion exit. If that was not enough, Casey has also advised the likes of Canva, Hipcamp, Reddit, Faire and Career Karma to name a few. In Today's Episode with Casey Winters You Will Learn: 1.) How Casey made his way into the world of startups and came to lead some of the most powerful growth orgs in the world from Pinterest to Grubhub to Eventbrite? 2.) How does Casey define "growth" and "Head of Growth"? When is the right time to start thinking about implementing a growth team? When should one hire a growth leader? How should founders structure the process of hiring a Head of Growth? What do the stages look like? What signals suggest A* talent? What questions does Casey always ask? What tests does Casey do? 3.) What does the optimal onboarding process look like for growth teams? What tasks should a growth team perform in their first few months? What are clear signs you have an amazing candidate in place? What are some obvious red flags? How do the best growth teams approach post-mortems? How are they structured? Who attends them? How often? 4.) What is the ideal relationship between the Head of Growth and the CEO? How often do they meet? What do the best CEOs expect from their growth teams? How does Casey approach the relationship between growth teams and product teams? How does one know when to have an independent growth team vs within the product or marketing team? 5.) Casey AMA: What has been a decision that Casey made without data to back it up? How did it go? What were Casey's lessons? How does Casey prevent past experiments from impacting his future tactics? How does Casey's management style differ when managing larger vs smaller growth teams? How has angel investing impacted his approach to scaling growth teams?
Dr. Casey Lynn is a native of the north. Born in Alaska and raised in northern Minnesota she has a passion for the winter wonderland.Dr. Casey Lynn earned a bachelor's of science in Business Management from Augsburg College in Minneapolis, MN while playing women's ice hockey. There she found the importance of maintaining optimal function and the opportunity to live a better life through chiropractic care.Dr. Casey Lynn graduated from Sherman College of Chiropractic in Spartanburg, SC. While studying chiropractic she obtainedAdvanced Certification in Torque Release TechniqueWebster CertificationDr. Casey Lynn is a member of the International Pediatric Chiropractic Association and Westbrook BNI. Her passion lies with education of the local community, including schools and families of Scarborough. She knows that through neurologically based chiropractic care families, pregnant mom's, babies and children may live a life of unbound potential. Dr. Bob learned from an early age about meticulous work and having pride in every detail. Instead of taking over the stone mason family business, he took his father's advice and went on to receive a bachelor's of science degree in Biology at West Virginia Wesleyan College. During his undergraduate program he learned much about academics but most importantly, he discovered his passion and made the pivotal decision to pursue chiropractic.Dr. Bob graduated from Sherman College of Chiropractic in Spartanburg, SC, known for their study of chiropractic philosophy and principled chiropractic care. While studying chiropractic he obtained Advanced Certification in Torque Release TechniqueAcademy of Chiropractic Excellence ProgramDr. Bob not only expresses his life passion through chiropractic but also through the US Army. As a service member he has first hand understanding of the turmoil that military members may experience. This is why in practice he focuses on mental health and stability, allowing the body to heal and progress to its unbound potential.Welcome of the Strength For Your Purpose Podcast where Dr. Phil Finemore, PT, DPT, Cert. DN, Cert. VRS, owner of WorkFitME Mobile Physical Therapy, has a goal of helping busy Maine professionals find the mental, emotional, and physical strength to fulfill their true purpose in life. The mission is to approach the topic of wellness holistically and show you how outer and inner strength can spill over to all areas of life, creating waves of positive change in its path.It would mean so much to me if you took the time to subscribe, rate, and review the podcast. Please share with family, friends, and coworkers so they too can learn more about how to find their inner strength to fulfill their true purpose in life.Find Strength For Your Purpose Podcast on social media:Facebook: www.facebook.com/strengthforyourpurposepodIG: @strengthforyourpurposepodYouTube: https://www.youtube.com/channel/UC5x3bhLFf-I2hUxQuXgMdSQFind Dr. Phil and WorkFitME on social media:Facebook: www.facebook.com/phil.finemore and www.facebook.com/workfitmeIG: @drphilptdpt and @workfitmeTwitter: @drphilptdpt and @workfitmeLinkedIn: www.linkedin.com/in/drphilptdpt and www.linkedin.com/company/workfitmeEmail: drphilptdpt@gmail.com
Dear Listener, Today's gonna be a good day and here's why: because today Casey is back! Iny has the week off recording so Becca had Casey on to talk about the classic, The Wizard of Oz! He shares a ton of tidbits and facts about the filming, and it's such a fun episode! Sincerely, Us WE HAVE MERCH!!!! Sincerely, Us is a proud member of WBNE! Check out the WBNE website to find information about all the shows on the network and to purchase a SUPER SHOUTOUT! Become a patron of Sincerely, Us on Patreon Follow us on social media! Join our Facebook Group! Sincerely, Us Podcast: @sincerelyuspod on Instagram & Twitter Becca: @beccaeddows on Instagram & Twitter Iny: @_inymeeny on Instagram & Twitter Our graphics are by Vashaun Brandon of Graphite: Instagram & Website
This is part 2 of 2 of a workshop I did recently with Dr. Casey Winters of Unbound Potential Chiropractic and Jason Gootman, a Mayo Clinic Certified Health Coach, nutritionist and exercises physiologist. Together, we go over our approaches to back pain and bring it all full circle (you'll hear that next week) to show you how back pain can be successfully treated and prevented without the use of drugs, injections, or surgery!Also a HUGE shoutout to Travis Karpak of Karpak Audio for major boost in production value you will here moving forward! If you are in need of any audio engineering for any project you have going on email travis@karpakaudio.com!If you have questions for any of us or want to learn more about what we do here is our contact information:Dr. Casey Winters:https://www.unboundpotentialchiro.com/@unboundpotentialchiro on social mediaJason Gootman:jasongootman@gmail.comhttps://www.linkedin.com/in/jasongootman/My contact info is below! Welcome of the Strength For Your Purpose Podcast where Dr. Phil Finemore, PT, DPT, Cert. DN, Cert. VRS, owner of WorkFitME Mobile Physical Therapy, has a goal of helping busy Maine professionals find the mental, emotional, and physical strength to fulfill their true purpose in life. The mission is to approach the topic of wellness holistically and show you how outer and inner strength can spill over to all areas of life, creating waves of positive change in its path.It would mean so much to me if you took the time to subscribe, rate, and review the podcast. Please share with family, friends, and coworkers so they too can learn more about how to find their inner strength to fulfill their true purpose in life.Find Strength For Your Purpose Podcast on social media:Facebook: www.facebook.com/strengthforyourpurposepodIG: @strengthforyourpurposepodYouTube: https://www.youtube.com/channel/UC5x3bhLFf-I2hUxQuXgMdSQFind Dr. Phil and WorkFitME on social media:Facebook: www.facebook.com/phil.finemore and www.facebook.com/workfitmeIG: @drphilptdpt and @workfitmeTwitter: @drphilptdpt and @workfitmeLinkedIn: www.linkedin.com/in/drphilptdpt and www.linkedin.com/company/workfitmeEmail: drphilptdpt@gmail.com
This is part 1 of 2 of a workshop I did recently with Dr. Casey Winters of Unbound Potential Chiropractic and Jason Gootman, a Mayo Clinic Certified Health Coach, nutritionist and exercises physiologist. Together, we go over our approaches to back pain and bring it all full circle (you'll hear that next week) to show you how back pain can be successfully treated and prevented without the use of drugs, injections, or surgery!Also a HUGE shoutout to Travis Karpak of Karpak Audio for major boost in production value you will here moving forward! If you are in need of any audio engineering for any project you have going on email travis@karpakaudio.com or visit karpakaudio.com!If you have questions for any of us or want to learn more about what we do here is our contact information:Dr. Casey Winters:https://www.unboundpotentialchiro.com/@unboundpotentialchiro on social mediaJason Gootman:jasongootman@gmail.comhttps://www.linkedin.com/in/jasongootman/My contact info is below! Welcome of the Strength For Your Purpose Podcast where Dr. Phil Finemore, PT, DPT, Cert. DN, Cert. VRS, owner of WorkFitME Mobile Physical Therapy, has a goal of helping busy Maine professionals find the mental, emotional, and physical strength to fulfill their true purpose in life. The mission is to approach the topic of wellness holistically and show you how outer and inner strength can spill over to all areas of life, creating waves of positive change in its path.It would mean so much to me if you took the time to subscribe, rate, and review the podcast. Please share with family, friends, and coworkers so they too can learn more about how to find their inner strength to fulfill their true purpose in life.Find Strength For Your Purpose Podcast on social media:Facebook: www.facebook.com/strengthforyourpurposepodIG: @strengthforyourpurposepodYouTube: https://www.youtube.com/channel/UC5x3bhLFf-I2hUxQuXgMdSQFind Dr. Phil and WorkFitME on social media:Facebook: www.facebook.com/phil.finemore and www.facebook.com/workfitmeIG: @drphilptdpt and @workfitmeTwitter: @drphilptdpt and @workfitmeLinkedIn: www.linkedin.com/in/drphilptdpt and www.linkedin.com/company/workfitmeEmail: drphilptdpt@gmail.com
Being the one hundred and sixth episode of the show in which reading is impossible, Mary Clay is still traumatized by Tarzan, and Casey teaches us something new even without his reference books. Use the code “JRR” for a free pass for Podbean Storytelling Podcast Week and tune into my event on July 24, 5pm EST: podcastweek.live/storytelling That's What I'm Tolkien About is a proud member of WBNE. For more information, go to https://wbne.org/ The Show: Twitter - www.twitter.com/tolkienaboutpod Instagram - www.instagram.com/tolkienaboutpod Facebook Group - https://www.facebook.com/groups/3043311089030739/ Merch - https://bit.ly/3yELYc3 Patreon - https://www.patreon.com/tolkienaboutpod/ Mary Clay: Twitter - www.twitter.com/mcwattsup Instagram - www.instagram.com/mcturndownforwatt Casey: Instagram - https://www.instagram.com/icecreammanatee/ Resources, Articles, Etc. - Fandom Forward (previously HPA) - https://fandomforward.org/ The Hobbit audiobook - https://bit.ly/3r8HKWF Race in LOTR and Tolkien's Works: https://docs.google.com/document/d/11ExziJbBteK8eJn9xgrjm17P23Vg_Ucm8rAyYAkm9yc/edit Potterless: Anti-Semitism in Harry Potter, Lord of the Rings, and Fantasy w/ Eric Silver - https://www.potterlesspodcast.com/episode-161
Welcome back to a Sorta Star Wars podcast! Today we are discussing the truly amazing movie, Rogue One, and more specifically, Cassian Andor! Casey Winters, of the Hello From Elsewhere podcast, joins me to talk about one of the most morally confused, stoic, and sexy people in all of Star Wars. Cassian Andor has been in this fight since he was SIX YEARS OLD and we've appreciated every single second of it. Join Casey and I as we discuss everything from coping with moral dilemmas to face slapping. AND don't forget to listen to Casey on Hello From Elsewhere: https://open.spotify.com/show/1lyw0ZviuXg4tnmVLaGCri?si=8ieotRu2SlyN7q3lvb89Fg Thanks for listening! Be safe. Be courteous. BYE! If you'd like to support the show and be entered to win the monthly giveaways, visit our Patreon at patreon.com/sortastarwars Thanks everyone for your support! *This podcast is a production of Ryit Media and is hosted by Ryan Lehman (@sortastarwars) **To hear other podcasts hosted by Ryan Lehman, search "Ryit Media" on any podcast player or find the links here: Granny Shiftin’: THE fast and furious podcast: https://link.chtbl.com/ipk12aZ_ Dad Reads Books: https://link.chtbl.com/q_7bYUCz AND NOW Silver Screen and Television Dreams: https://link.chtbl.com/djA5v-LB
Master at building community on the internet, Casey took his passion for user-generated content and built a career on creating sustainable growth strategies for companies like Pinterest, Grubhub, and Airbnb. At Pinterest, he drove an increase in sign-ups from Google by 50%, a tactic today that's still copied by Instagram and LinkedIn. Casey talks how companies can react to coronavirus, the mindset around building growth teams, and shares practical advice on decisions that build fulfilling careers. Hear all this and more on this episode of How I Grew this. Listen now on Apple Podcasts Spotify, Google Podcasts, Stitcher, and more.
It's a new year, but an old film. With a relatively new friend, who feels like an old friend. Next week we will be hosted by Valerie Winters of Hello From Elsewhere and Mary Clay Watt of That's What I'm Tolkien About. Regular programming will resume eventually. GET ACCESS TO OUR BONUS SHOW "THE HASHBROWNS" AND LOTS OF OTHER AWESOME REWARDS: www.patreon.com/baconandeggs OR you can get the BRAND NEW Stay Home With Bacon and Eggs Hoodie: www.teespring.com/stores/bacon-and-eggs If you want to send us things: P.O. Box 3025 Roanoke, VA, 24015 Super Secret Super Awesome Facebook Group: www.facebook.com/groups/1980923182177837/?ref=br_rs Official List of Bacon and Eggs Movie Rankings: https://www.patreon.com/posts/definitive-bacon-17646287 Questions, Comments or Feedback? You can reach us at Baconandeggsmedia@gmail.com B&E - Twitter: www.twitter.com/baconandeggspod & Instagram: www.instagram.com/baconandeggspod Tyler - Twitter: www.twitter.com/americarlin & Instagram: www.instagram.com/americarlin Ethan - Twitter: www.twitter.com/w0wn0w & Instagram: www.instagram.com/baconandethan Artwork by Graphite - Instagram: www.instagram.com/graphitevmb Music by Andrew Scott Bell - Twitter: www.twitter.com/andrewscottbell & Instagram: www.instagram.com/andrewscottbell
Pamela Valdés es CEO y co-fundadora de Beek, la plataforma que ayuda a crecer a las personas por medio de la mejor selección de audio en español. Hablamos de cómo nació Beek, las dificultades, consejos y estrategias para levantar capital. Su paso por la aceleradora Y Combinator, como apoyarse de buenos mentores y la evolución que ha tenido la empresa al volverse más una media company para crear el mejor contenido en español.Recuerda llenar la encuesta de audiencia, en donde se rifan unos airpods entre los que respondan. Libros recomendados: Saltwater Buddha: A Surfer's Quest to Find Zen on the Sea - Jaimal YogisVenture Deals: Be Smarter than your Lawyer and Venture Capitalist - Brad Feld & Jason MandelsonBody Love Every Day: Choose Your Life-Changing 21-Day Path to Food Freedom - Kelly LeVequeHooked: How to Build Habit-Forming Products - Nir Eyal & Ryan HooverSolo en BeekConvirtiéndote en el CEO de tu vida - Marissa ArizpeGrowth 101 - Casey Winters y Karla HuertaCreciendo Empresas al Estilo Silicon Valley - Karla Huerta y Elena Verna. Sexualidad de la mujer - Alessia Di Bari Podcast:Bailando con el universo - Haru Escárcega Links a temas mencionados:Startups - Beek Follow Us:Encuesta de AudienciaInstagramTwitterLinkedinNewsletterWebalex@fundadorespodcast.com
That's What I'm Tolkien About is a proud member of WBNE. For more information, go to wbne.org. Being the sixty-fifth episode of the show in which Frodo says defund the police, Sam exudes bisexual energy, and we finish reading Lord of the Rings. The Show:Patreon - https://www.patreon.com/tolkienaboutpod/ Facebook Group - https://www.facebook.com/groups/3043311089030739/ Twitter - www.twitter.com/tolkienaboutpodInstagram - www.instagram.com/tolkienaboutpod Mary Clay:Twitter - www.twitter.com/mcwatt416Instagram - www.instagram.com/mcturndownforwatt Casey:Hello From Elsewhere - https://podcasts.apple.com/us/podcast/hello-from-elsewhere-exploring-pop-culture/id1445109390Twitter - https://twitter.com/IceCreamManatee Instagram - https://www.instagram.com/icecreammanatee/
Dear Listener,Today's gonna be a good day and here's why: because today CASEY IS BACK! Iny is joined by best friend of the pod, Casey Winters, to discuss a staple from their childhood: Singin' in the Rain! It's always a fun time when Casey stops by and we hope you enjoy it as much as we did!! A special THANK YOU to Casey for being on the show! Make sure to check out the WBNE website for all the links to Hello From Elsewhere and and follow Casey on Instagram and Twitter!Sincerely, UsWE HAVE MERCH!!!!Sincerely, Us is a proud member of WBNE! Check out the WBNE website to find information about all the shows on the network and to purchase a SUPER SHOUTOUT!Become a patron of Sincerely, Us on Patreon Follow us on social media! Join our Facebook Group! Sincerely, Us Podcast: @sincerelyuspod on Instagram & Twitter Becca: @beccaeddows on Instagram & Twitter Iny: @_inymeeny on Instagram & Twitter Our graphics are by Vashaun Brandon of Graphite: Instagram & Website
Welcome back to a Sorta Star Wars podcast! The podcast that is sorta about Star Wars and sorta about Podcasting Dads! Today I'm joined by Casey Winters of Hello From Elsewhere and Tyler Carlin of Bacon and Eggs and Bae Goals because we are all dads... who podcast! We get into the balance of podcast and home life, why you should start a podcast, Red Robin burgers, and advice for dads who are considering getting into podcasting! It was such a fun time! Thanks everyone for listening! We’d love if you left a review for the show and if you’d support the show at patreon.com/sortastarwars. There are tiers as low as $1 / month WITH Discord access! Check it out! It’s a blast! Be safe. Be courteous. BYE! *This podcast is a production of Ryit Media and is hosted by Ryan Lehman (@sortastarwars) **To hear other podcasts hosted by Ryan Lehman, search "Ryit Media" on any podcast player or find the links here: Granny Shiftin’: THE fast and furious podcast: https://link.chtbl.com/ipk12aZ_ Dad Reads Books: https://link.chtbl.com/q_7bYUCz
Nesse episódio a gente recebe o Product Manager da Booking.com, em Amsterdam, Thiago Catão. Falamos sobre como foi seu processo seletivo, como os times se organizam, a diferença de atuação de um PM e um GPM, além de outros temas que ajudam a entender como a Booking virou uma referência em desenvolvimento de produto. As dicas do Thiago: 1. artigo "Crossing the Canyon: Product Manager to Product Leader", de Fareed Mosavat e Casey Winters (https://bityli.com/zjeTy (https://bityli.com/zjeTy)); 2. livro Trillion Dollar Coach, do Eric Schmidt (https://amzn.to/3eHjHI9 (https://amzn.to/3eHjHI9)) Exclusivo para ouvintes: desconto de 10% em qualquer curso da TERA, usando o código até julho/2020: produtopelomundo Escolha seus cursos aqui: https://somostera.com/ (https://somostera.com/) O podcast Produto pelo mundo é uma produção da mnemônica, com apresentação de Guilherme Seabra e edição de Pedro Moleiro. Não deixe de mandar sua sugestão no Twitter @produtomundo ou pelo LinkedIn /produtopelomundo
In this episode, Simone Cicero is joined by a special co-host and former guest on the podcast - Bill Fischer - Professor of Innovation Management at IMD Business School in Lausanne. Together they pick the brain of nobody less than Alex Osterwalder, whose work continues to influence the way established companies do business innovation and how new ventures get started. The inventor of the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map together with Yves Pigneur, Alex just released a new book called The Invincible Company, whose ideas are mentioned throughout the conversation. Alex talks about why, in the furiously changing world of today, innovation portfolio management is a must, as well as transforming innovation into a pervasive process inside the organization: we also debate a lot on the several ways to do it.We also talk about the responsibility of companies to become great workplaces - being able to keep and reallocate talent across business units - and serve society beyond shareholder interests. Enjoy this jam full episode! Read our story on Medium to access our key insights and the interview transcript. Here are some important links from the conversation:> About Alex Osterwalder and his work:> Alexander Osterwalder (Author), Yves Pigneur, Alan Smith, Frederic Etiemble, The Invincible Company: https://www.amazon.com/Invincible-Company-Alexander-Osterwalder/dp/1119523966> Strategyzer: https://www.strategyzer.com/ Other mentions and references:> Ritha McGrath, “Transient Advantage”, HBR, 06/2013: https://hbr.org/2013/06/transient-advantage> Scott Anthony, “Breaking down the barriers to innovation”, HBR, 11/2019: https://hbr.org/2019/11/breaking-down-the-barriers-to-innovation> Ritha McGrath, Seeing around Corners, interview with Aperture: https://medium.com/aperture-hub/seeing-around-corners-19-ec64b2260337> All Things Marketplaces with Dan Hockenmaier, Casey Winters, and Lenny Rachitsky,> Village Global's Venture Stories: https://podcasts.apple.com/us/podcast/all-things-marketplaces-dan-hockenmaier-casey-winters/id1316769266?i=1000467536947 Companies mentioned: Amazon, Ping An, W.L. Gore, Logitech, Kodak, Haier Find out more about the show and the research at Boundaryless at: www.platformdesigntoolkit.com/podcastThanks for the ad-hoc music to Liosound / Walter Mobilio find his portfolio here: www.platformdesigntoolkit.com/musicRecorded on May 11th 2020
https://minnesotafreedomfund.org/donate Black Lives Matter.
Dear Listener,Today's going to be a good day and here's why: because today Casey is back! Becca is joined by Casey Winters from Hello From Elsewhere and they try to talk about the difference between movie and Broadway musicals and instead have a beautiful and lovely conversation about community and how they experience art. It was an unexpected turn in the episode but one that is important to talk about. A special THANK YOU to Casey for being on the show! Make sure to check out the WBNE website for all the links to Hello From Elsewhere and and follow Casey on Instagram and Twitter!Sincerely,UsSincerely, Us is a proud member of WBNE! Check out the WBNE website to find information about all the shows on the network. Become a patron of Sincerely, Us on Patreon Follow us on social media! Join our Facebook Group! http://bit.ly/sincerelyfbSincerely, Us Podcast: @sincerelyuspod on Instagram & Twitter Becca: @beccaeddows on Instagram & Twitter Iny: @_inymeeny on Instagram & Twitter Our graphics are by Vashaun Brandon of Graphite: Instagram & Website
Joining Erik on this episode are:- Dan Hockenmaier (@danhockenmaier), founder of Basis One- Casey Winters (@onecaseman), Chief Product Officer at Eventbrite- Lenny Rachitsky (@lennysan), former founder as well as former growth PM at AirbnbThey discuss:- How marketplaces have evolved over the last several years.- The trend towards owning more of a user’s experience, and the pros and cons of that approach.- The possibilities for new vertical marketplaces.- Where they would be investing if they were running a fund focused on the space.- Why some of the biggest companies in the space were initially overlooked.- How to think about building liquidity in a marketplace.- Some of the interesting debates in the field, and their takes on them.- The most surprising learnings they’ve had while working in the space.Thanks for listening — if you like what you hear, please review us on your favorite podcast platform. Check us out on the web at villageglobal.vc or get in touch with us on Twitter @villageglobal.
Joining Erik on this episode are:- Dan Hockenmaier (@danhockenmaier), founder of Basis One- Casey Winters (@onecaseman), Chief Product Officer at Eventbrite- Lenny Rachitsky (@lennysan), former founder as well as former growth PM at AirbnbThey discuss:- How marketplaces have evolved over the last several years.- The trend towards owning more of a user’s experience, and the pros and cons of that approach.- The possibilities for new vertical marketplaces.- Where they would be investing if they were running a fund focused on the space.- Why some of the biggest companies in the space were initially overlooked.- How to think about building liquidity in a marketplace.- Some of the interesting debates in the field, and their takes on them.- The most surprising learnings they’ve had while working in the space.Thanks for listening — if you like what you hear, please review us on your favorite podcast platform. Check us out on the web at villageglobal.vc or get in touch with us on Twitter @villageglobal.
Dear Listener, Today’s gonna be a good day and here’s why: because today we are SEIZING THE DAY! Iny and Becca watch the original Newsies movie for the first time ever and Casey (our bff from Hello From Elsewhere!) talks all about how the Newsies were a huge shape to his childhood. There’s also like hardly any singing which Becca deserves some sort of award for.A special THANK YOU to Casey for being on our show! Make sure to check out the WBNE website for all the links to Hello From Elsewhere and and follow Casey on Instagram and Twitter!Sincerely,Us Sincerely, Us is a proud member of WBNE! Check out the WBNE website to find information about all the shows on the network. Become a patron of Sincerely, Us on Patreon Follow us on social media! JOIN OUR FACEBOOK GROUP! http://bit.ly/sincerelyfbSincerely, Us Podcast: @sincerelyuspod on Instagram & Twitter Becca: @beccaeddows on Instagram & Twitter Iny: @_inymeeny on Instagram & Twitter Our graphics are by Vashaun Brandon of Graphite: Instagram & Website
That's What I'm Tolkien About is a proud member of WBNE. For more information, go to wbne.org. Being the twenty ninth episode of the show in which Saruman is a veela, Merry and Pippin don't get picked for dodgeball, and Mary Clay would love some more information about potential premiere dates for the LOTR Prime Series. The Show:Patreon (NOW LIVE!) - https://www.patreon.com/tolkienaboutpod/ Facebook Group - https://www.facebook.com/groups/3043311089030739/Twitter - www.twitter.com/tolkienaboutpodInstagram - www.instagram.com/tolkienaboutpod Mary Clay:Twitter - www.twitter.com/mcwatt416Instagram - www.instagram.com/mcturndownforwatt Casey:Instagram - https://www.instagram.com/icecreammanatee/Hello from Elsewhere - https://podcasts.apple.com/us/podcast/significance-names-in-harry-potter-lord-rings/id1445109390?i=1000462890160 Casey’s recommendation: Willow (1988) The Two Towers Audiobook –https://tokybook.com/two-towers-audiobook/https://www.youtube.com/watch?v=l1NSVqrL1xI
Hello From Elsewhere and welcome to a Sorta Star Wars podcast! This week we are beyond excited to welcome Valerie and Casey Winters from Hello From Elsewhere, a podcast that explores the themes of your favorite movies and books with depth, positivity, and infectious enthusiasm! You might just say its the best collaboration since peanut butter and chocolate! Valerie and Casey are Star Wars, Harry Potter, Lord of the Rings, LEGO, Willow, and Pride and Prejudice fans... and so are we! But how did we become involved in these fandoms? And how do we pass these along to our children, while still letting them find their own loves? THESE are the questions we'll be asking on this episode. We'll also be talking about parenting in general, like our biggest blunders and where we hide the good snacks from the children. This was such a fun show and we are so glad we got to know Valerie and Casey over the last year or so and even better through this episode. Please check out their podcast anywhere you find podcasts and online at www.wbne.org. Also you can find them on Instagram here: https://www.instagram.com/elsewhere_pod/ You can also find us on Instagram at https://www.instagram.com/sortastarwars/ Don't forget to check out our Patreon to see how you can support the show and get awesome stuff! Patreon.com/sortastarwars Thanks for listening! Be safe. Be courteous. BYE! ** This podcast is a Ryit Media production. For other Ryit Media shows search “Ryit Media” in your local podcast player or follow the links here: A Sorta Star Wars Podcast: anchor.fm/sortastarwars Granny Shiftin’: THE Fast and Furious Podcast: anchor.fm/grannyshiftin Dad Reads Books: anchor.fm/dadreadsbooks
Thank you for listening to True Stories of a Tryhard. You can find me on Instagram @ethan.t.hulen and Twitter @etph0n3h0m3, you can find the podcast on Instagram and Twitter @truestoriespod. Have a great day!Find Casey here: Instagram/Twitter: @icecreammanateeFind Casey's podcast here: @elsewherepodIntro/Outro Music: Swingin’ Ballad by Alexander Nakarada | https://www.serpentsoundstudios.comMusic promoted by https://www.free-stock-music.comAttribution 4.0 International (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
That's What I'm Tolkien About is a production of Bacon and Eggs. For more information visit www.baconandeggs.mediaBeing the thirteenth episode of the show in which Mary Clay and Casey talk about Gandalf's 'tude, lament Bill the Pony, and realize that this chapter isn't so different from Mulan.Join the That's What I'm Tolkien About mailing list for a special surprise: https://bit.ly/2kdNwco The Show:Twitter - www.twitter.com/tolkienaboutpodInstagram - www.instagram.com/tolkienaboutpod Mary Clay:Twitter - www.twitter.com/mcwatt416Instagram - www.instagram.com/mcturndownforwatt Casey:Twitter - www.twitter.com/icecreammanatee Instagram - www.instagram.com/icecreammanatee Hello from Elsewhere - www.hellofromelsewhere.media
That's What I'm Tolkien About is a production of Bacon and Eggs. For more information visit www.baconandeggs.media Being the first episode of the show in which Mary Clay Watt and Casey Winters discuss the finer points of being a hobbit and growing up in HobbitonCasey Winters is the husband host of Hello From Elsewhere which can be found at www.hellofromelsewhere.media www.twitter.com/icecreammanatee www.instagram.com/icecreammanatee The Show:Twitter - www.twitter.com/tolkienaboutpodInstagram - www.instagram.com/tolkienaboutpod Mary Clay:Twitter - www.twitter.com/mcwatt416Instagram - www.instagram.com/mcturndownforwatt
This week, we’re revisiting one of our most popular episodes of the past year, and it’s all about user onboarding. For any business to grow, user onboarding must be top of mind. It's the one thing all your users will do, and to be effective, it must evolve alongside your business. Pulled from some of our favorite onboarding conversations to date, Casey Winters, Joanna Wiebe, Scott Belsky, Samuel Hulick and Shaun Clowes share their best practices.
GET ACCESS TO OUR BONUS SHOW "THE HASHBROWNS" AND LOTS OF OTHER AWESOME REWARDS: www.patreon.com/baconandeggs OR you can get BRAND NEW BEPOSITIVE MERCH: www.teespring.com/stores/bacon-and-eggs This episode is sponsored by Love Your Melon! Go to www.loveyourmelon.com and use code "baconandethan" or code "americarlin" at checkout for free shipping! Our guest this week was Casey Winters www.twitter.com/elswhere_pod If you want to send us things: P.O. Box 3025 Roanoke, VA, 24015 Super Secret Super Awesome Facebook Group: www.facebook.com/groups/1980923182177837/?ref=br_rs Official List of Bacon and Eggs Movie Rankings: https://www.patreon.com/posts/definitive-bacon-17646287 Questions, Comments or Feedback? You can reach us at Baconandeggsmedia@gmail.com B&E - Twitter: www.twitter.com/baconandeggspod & Instagram: www.instagram.com/baconandeggspod Tyler - Twitter: www.twitter.com/americarlin & Instagram: www.instagram.com/americarlin Ethan - Twitter: www.twitter.com/w0wn0w & Instagram: www.instagram.com/baconandethan Artwork by Graphite - Instagram: www.instagram.com/graphitevmb Music by Andrew Scott Bell - Twitter: www.twitter.com/andrewscottbell & Instagram: www.instagram.com/andrewscottbell Movie Facts: The LEGO Batman Movie was released on 02/10/2017 (738 days ago as of recording) Produced by Warner Brothers and directed by Miller and Lord It cost 80 Million dollars and made 312 million worldwide Scored 90% from Critics on Rotten Tomatoes and got a 80% from the audience. 75/100 on Metacritic
Separate is not always better and in marketing, having just one team for its different functions can prove to be more advantageous. The idea of having a cross-functional, collaborative unit is not only intuitive but certainly pragmatic. If the main function of marketing is to create that one solid, satisfying experience for the customer, a cross-functional approach is way better than the traditional separate marketing teams. This is the podcast episode to listen in on for important startup insights. Learn more about your ad choices. Visit megaphone.fm/adchoices
Meaningful growth is about connecting more people to the value of your product, so they become loyal, long-term, paying customers, who share it with others. Pulled from some of our favorite growth-focused conversations to date, Andrew Chen, Shaun Clowes, Casey Winters, Gina Gotthilf, Sean Ellis and Brian Rothenberg share their best practices. Interested in getting more growth lessons? Grab a copy of our newest book, The Growth Handbook, at intercom.com/books.
Intro Casey Winters is a growth specialist who understands how to blend qualitative and quantitative data to get massive and sustained results. Casey learned his craft at GrubHub and Pinterest, and then moved on to Greylock - the storied investment firm - to help their portfolio companies scale up and accelerate growth. Casey focuses on the space where scaling techniques meet product design – and he’s collected some hard-won & actionable insights about on what gets in the way of growth – and what you can do to help your team succeed. Listen in and find out how a Silicon Valley insider helps to turn startups into rocketships.
For any business to grow, user onboarding must be top of mind. It's the one thing all your users will do, and to be effective, it must evolve alongside your business. Pulled from some of our favorite onboarding conversations to date, Casey Winters, Joanna Wiebe, Scott Belsky, Samuel Hulick and Shaun Clowes share their best practices.Related resources:Our book, Intercom on OnboardingThe Onboarding Starter Kit – our guide to a well crafted messaging campaignC.A.R.E. – a simple framework for user onboarding
Casey Winters is the Growth Advisor in Residence at Greylock Partners. Casey got interested in growth via his background in marketing and his holistic approach to helping Apartments.com achieve quick growth from 2005-2008. He then joined GrubHub around the 15 person mark, and helped the company scale from 40,000 users up to 3M when it went public. In 2013, Pinterest reached out and Casey ended up joining the team to help lead growth and later overcome challenges associated with international expansion and growth. Today, Casey advises several companies like Pocket, Canva, Reddit and works directly with a handful of portfolio companies as part of his role at Greylock Partners. Casey joins us to share his story, how he got into marketing and startups, what it was like growing a marketplace like GrubHub from 40,000 users to over 3M, what it was like helping Pinterest expand internationally, how to think about growth & innovation within a startup, and much more.
Are B2C companies starting to see a decline in viral growth responsiveness? That’s what Greylock’s Growth Advisor Casey Winters and Head of Rider Growth at Uber, Andrew Chen believe. Andrew coined the term The Law of Shitty Clickthroughs to describe the idea that every ad channel and every marketing platform eventually sees a decay in responsiveness. Due to increased consolidation and competition, viral growth is now much harder to break through and in the long term will see a break down in effectiveness. In this episode of Greymatter, Casey and Andrew riff on why consumer growth is getting harder and more expensive, and what viable opportunities companies can leverage in their own growth strategies. Both Andrew and Casey have a deep background in growth. Andrew advises and invests in tech startups including Barkbox, Dropbox and Tinder and for the past decade, he’s written extensively on mobile, metrics, and growth. Before heading growth at Pinterest, Casey ran marketing for Grubhub. Casey and Andrew share actionable growth strategies for startups, current trends in paid acquisition, and why they are excited for the rise of enterprise viral growth. For even more growth advice, be sure to check out Andrew’s blog and Casey’s blog.
Before advising startups at Greylock Partners, Casey Winters played a prominent role in shaping the successful growth strategies at Pinterest and Grubhub. In a chat with Intercom's Adam Risman, he explains when a startup is ready for a dedicated growth team, the problems they should tackle first, user onboarding best practices, and much more.
Hi everyone, today's interview is with Casey Winters, the mastermind behind leading growth at Pinterest, a visual bookmarking tool which is absolutely on fire. Though Pinterest can't share lots of numbers, they're estimated to have over 72 million users, and have secured over $1.3 billion in funding. Beyond that, they've got over one billion boards with more than 50 billion pins. Besides his work at Pinterest, Casey was also the first marketer hired by GrubHub, which he grew from three to 600+ cities, making it the dominant national player in online food delivery. Throughout the interview, Casey shares some of the best SEO tips and strategies we've heard to support drastic growth, so this interview is definitely worth a listen. Click here for show notes. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu
Historically, there has been a clear divide of how to grow a B2B company and a consumer business. However, in the past 5 years, we have seen B2B companies shift from the traditional sales growth practice to techniques used by consumer startups, such as product driven growth initiatives, distribution through mobile App stores, free trials and lower price plans. Today’s leading companies like Atlassian and Twilio reached IPO levels without a traditional sales-specific approach and startups like Dropbox and Slack use growth tactics pulled right out of a consumer-oriented playbook. In this episode of Greymatter, Invoice2go VP of Growth Naomi Ionita and Greylock Growth Advisor in Residence Casey Winters discuss their experience with growth retention and monetization at B2B companies. They share insight on monetizing your product, best practices for converting your freemium users to paying customers and advice for preventing customer churn. Both have a deep understanding of what drives user retention and paid conversion. Prior to Invoice2go, Naomi worked in mobile product management at Evernote where she founded and built the Growth team. Casey led acquisition efforts at Pinterest and ran marketing for Grubhub, where he helped the company grow from 30,000 users to over 3 million.
In our latest podcast, our Growth Advisor in Residence Casey Winters invites Eventbrite VP and GM Brian Rothenberg to riff on starting and scaling marketplaces. Brian has a deep background in marketplaces — he was a PM at Yahoo! for their local marketplaces businesses, founded a local services marketplace called SkillSlate, and served as Taskrabbit’s Co-Head of Marketing before joining Eventbrite as VP of Growth. Before heading growth at Pinterest, Casey ran marketing for Grubhub. The pair dive into marketplace strategies and share how they’ve solved growth and operations problems in their past roles. This podcast is packed with helpful content and examples for anyone starting or working at a marketplace business.
Snapchat’s public offering marked the biggest U.S. tech IPO since Alibaba in 2014. This milestone has put a spotlight on the social media company, with public investors digging into their long term growth potential and path to profitability. One of the increasing concerns about Snap is user growth. While Snapchat boasted 50M new daily actives users in 2016, their growth slowed down considerably at the end of the year, only adding 5M new users in Q4. This halt coincided with the launch of Instagram Stories, which many believe to be the biggest threat to Snapchat’s outlook. In 2017, Facebook has doubled down on their assault on Snap with more competitive products including Messenger Day and their new camera, featuring disappearing messages and the ability to add masks, frames and filters. In our latest Greymatter podcast, we asked two experts to dissect different dimensions of Snapchat’s growth. Greylock Growth Advisor in Residence and former Pinterest Product Lead for Growth Casey Winters teamed up with former Yik Yak Director of Growth Julie Zhou to dig into whether Snapchat is at risk of losing their millennial core market, if they need to change their unique UX to move upmarket to older users, if they should be allocating resources to continue engaging with influencers, and what things they should be thinking about to scale on an international level.
We talk about growth all the time in the context of startups. How they grow, how they attract users, how they engage users. In this episode of Greymatter, two of the top minds in growth, Greylock Partner Josh Elman and Greylock Growth Advisor Casey Winters, talk about scaling Grubhub and Pinterest, starting growth teams, how to think about SEO, and optimizing user onboarding. The podcast is packed with full-stack growth marketing strategy and tactics Casey has implemented in his career, and these lessons are widely applicable to any consumer startup scaling up.
In this episode we break down our talks with Casey Winters, Andrew Chen, Dmitry Dragilev and Ryan O'Donnell about what it was like to be a one person growth team and how they grew the teams at Grubhub, Pinterest, Zurb & SellHack. We talk about some of th Learn more about your ad choices. Visit megaphone.fm/adchoices
Casey Winters and Joel Gascoigne have created massive growth for their respective companies. Today we take a look at what it was like on the marketing team during the early days of Grubhub and what it looks like when a high growth company hires too fast, Learn more about your ad choices. Visit megaphone.fm/adchoices
Casey Winters was the first marketing hire at GrubHub. He helped the company grow from three cities to over 500, and created and implemented strategies for SEM, SEO, email marketing, conversion, mobile, loyalty, offline marketing, and M&A with an emphasis Learn more about your ad choices. Visit megaphone.fm/adchoices
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