Podcast appearances and mentions of craig wortmann

The most powerful person in the world is the storyteller. Steve Jobs believed this, and it's never been more accurate, especially in healthcare. Renowned storytelling expert Craig Wortmann—Professor at Northwestern's Kellogg School of Management and CEO of Sales Engine joins Eric Glazer to discuss one of the most underutilized leadership tools in healthcare: storytelling. During the episode, Craig shares a practical framework—Collect, Categorize, Construct, Convey—to help healthcare leaders use storytelling to drive action, inspire change, and connect more deeply with teams and stakeholders. You'll learn: Why stories persuade better than data The four types of stories every leader should tell How to embed storytelling into your leadership routine Plus, Craig explains how failure stories can actually build trust—and why storytelling is a leadership discipline, not just an art.   About Craig One of the most respected voices in storytelling and leadership, Craig Wortmann is an award-winning educator, three-time entrepreneur, author and CEO. Craig is also  Clinical Professor of Innovation & Entrepreneurship at Northwestern's Kellogg School of Management and the Founder & Academic Director of the Kellogg Sales Institute.    He founded Sales Engine, a tools and services firm founded on the principle that leaders should treat sales as the engine of their business, in 2009. Craig and his team consult to the world's largest and most successful companies, as well as some of the world's fastest-growing entrepreneurial companies.   Craig is author of What's Your Story™? a book that helps people tell the right story at the right time for the right reasons. You can learn more about Craig here: https://www.linkedin.com/in/craigwortmann/ About Bright Spots in Healthcare Bright Spots in Healthcare is produced by Bright Spots Ventures Bright Spots Ventures brings healthcare leaders together to share working solutions or "bright spots" to common challenges. We build valuable and meaningful relationships through our Bright Spots in Healthcare podcast, webinar series, leadership councils, customized peer events, and sales and go-to-market consulting. We believe that finding a bright spot and cloning it is the most effective strategy to improve healthcare in our lifetime. Visit our website at www.brightspotsinhealthcare.com

This week we're really excited to have Craig Wortmann, GBB HC at Hartington Cedar Catholic (NE) to talk hoops. Coach Wortmann and I discuss being a former Division I walk-on who A) actually started multiple games and B) went through a coaching change in college and how both of those experiences have affected his philosophies. Along with that, we discuss playing a tough schedule, running a set based offense, the importance of the weight room and much more!

In this captivating episode of "The Global Sales Leader" podcast, join host Jason Cooper from Northwestern University's Kellogg School of Business as he engages in a thought-provoking conversation with Craig Wortmann, an accomplished salesperson, and professor. With over 30 years of sales experience and teaching at two elite business schools, Craig brings a wealth of knowledge and insights to the table. The episode kicks off with Craig sharing his background, having worked for IBM and his passion for sales. From there, the discussion delves into the art and science of storytelling in leadership and sales. Craig emphasizes the importance of becoming a collector and connoisseur of stories, enabling sales professionals and leaders to have a vast repertoire of narratives at their disposal. One of the key takeaways from the conversation is the power of different types of stories. Craig introduces the audience to four essential story types: success stories, failure stories, fun stories, and legends. He explains how each type can be strategically utilized to inspire action, motivate teams, and influence clients. Success stories showcase accomplishments and serve as testimonials, while failure stories provide valuable lessons and highlight resilience. Fun stories create a positive and engaging atmosphere, while legends capture the imagination and convey the larger purpose or mission. Drawing upon Joseph Campbell's hero's journey, Craig emphasizes the crucial step of overcoming the refusal of the call and the decision to embark on challenging endeavours. By incorporating this narrative structure into their leadership and sales approach, professionals can inspire others to step out of their comfort zones and embrace new opportunities. As the conversation progresses, Craig and Jason explore the impact of storytelling on team performance and the role of narratives in creating a compelling vision for sales teams. They discuss how stories can help individuals connect, understand their purpose, and rally together to overcome obstacles. Stories have the power to unite teams, align their efforts, and drive them towards a shared goal. With a deep understanding of the neuroscience behind storytelling, Craig emphasizes the ability of stories to resonate with individuals on a fundamental level, regardless of their preferred communication style. He explains how stories engage multiple parts of the brain, triggering emotional responses and facilitating information retention. Stories have a unique way of humanizing data, making it relatable and memorable. In this enlightening episode, Craig Wortmann discusses the power of stories in sales leadership. This episode will equip you with valuable tools to leverage the art of storytelling in your career, whether you're a seasoned sales professional or a budding leader. Learn the secrets to effective storytelling In addition to providing valuable takeaways for listeners at all stages of their sales careers, his reflections on vulnerability in sales, career nuances, and professional development provide valuable insight for all sales professionals. Website https://salesengine.com Website https://www.kellogg.northwestern.edu/faculty/directory/wortmann_craig.aspx Books What's Your Story™ Jason's mission is to help you develop the skills and strategies you need to succeed in today's competitive business landscape. So if you are looking to take your sales game to the next level, subscribe to Jason's YouTube channel today, like his videos, and join the conversation in the comments. With Jason's guidance and support, you can transform your ability to convert sales into revenue streams and achieve your goals on a global scale. ✅Podcasts ✅Itune:- https://apple.co/3isbI6p ✅Spotify https://spoti.fi/3x9ahxK ✅YouTube https://bit.ly/3pyeVCh ✅www jasoncooper.io

Major technology companies like Meta, Twitter and Salesforce all announced layoffs over the last several weeks. But smaller start-ups, including some here in Chicago, are also making cuts. Reset speaks with an expert on venture capital, Craig Wortmann, and a local tech journalist for Crain's Chicago Business, John Pletz, to find out what this latest wave of layoffs means for Chicago and for the economy. We also hear from Danielle Abril, Washington Post reporter, about tips for surviving a layoff.

Craig Wortmann, CEO of Sales Engine and a clinical professor at Northwestern University's Kellogg School of Management, discusses how top-performing firms may emulate the way elite athletes or musicians enhance performance through deliberate practice. He shares a five-step framework built on purposeful action that may help you become more effective in your role as a financial advisor and business leader. 

A few months ago, my family and I were watching an episode of 'Shark Tank' and to our surprise, there was a Cincinnati company on there! William and Kristen Schumacher are founders of Uprising, a company that makes healthy chips and bread. I enjoyed watching them on the show and hearing their company story - but I was more intrigued they were doing this as husband and wife! So, I had to reach out because these are my kind of people! Business leaders who are also strong in their faith and wanting to win at both home and work. The podcast is inspiring and it will help you dream again. The fact that William left a great job at P&G to start this company. Then Kristen leaves her job at her dad's company, Nehemiah Manufacturing, to join. Followed by a crazy story of when William was striking out finding bakers to make their bread, so he decides to just swing for a grand slam, and calls one of the more popular bakers in Cincinnati. To William's surprise the baker called back....by mistake! The only reason the baker called him back is because William Schumacher's name is the same name as this guy's friend from high school! As you can imagine, this is now their baker! The podcast is filled with inspirational content - as well as practical tools on how they are pulling all of this off.....not to mention there a doing all this with a newborn baby! In this episode, you'll discover…  How to juggle responsibilities as a parent, spouse, and business owner (7:10) Can you control the outcome? (11:35) How God showed himself in William and Kristen's story. (18:39) How do you not tie your identity to your success? (30:00) Declined on Sharktank, but managed to stay positive and show up (36:00)   William and Kristen's Bio:  William Schumacher William holds deep e-commerce and CPG experience, having earned his stripes as a successful brand manager at the CPG behemoth Procter & Gamble Co. In 2019, driven by his entrepreneurial spirit, love for helping others and passion for health science, he left the multi-billion dollar company to launch Uprising, a modern rendition of healthy (and delicious) food staples developed with patent pending baking methods. William led the charge in raising over $1.25 million in venture capital from marketing veteran Nick Brien (former Dentsu Aegis CEO) as well as prestigious entrepreneurs including Jerry Jao (Re Sci), Carter Cast, Craig Wortmann, Hayden Slater (Pressed Juicery), Daina Trout (Health-Ade), and Rosie O'Neill and Josh Resnick (Sugarfina). Since its inception, Uprising has sold hundreds of thousands of units of fresh product and 10x'ed YOY revenue in 2020 alone, on its journey to becoming a major disruptor in the $648 billion health industry. Kristen Schumacher  The lady behind the movement, Co-Founder and Chief Brand Officer of Uprising Food Inc. Kristen is a marketing and sales professional, with extensive experience in consumer packaged goods, generating over $100MM in lifetime revenue across 10+ brick and mortar new sku launches in 5 years.    Fun Facts: Kristen was a collegiate athlete and in her free time loves beating her husband in a game of horse. She is passionate about helping others and raised over $150,000 in 10 short weeks for rare blood cancers.    More Resources:    Are you crushing it at work but struggling at home? If you want to learn how to win at home, then go to https://CoryMCarlson.com and download your free copy of “10 Ways To Win At Home.” If you're looking for a resource to help you with these times when your work is now in your home, check out my book Win At Home First on Amazon. Forbes Magazine rated it one of 7 books everyone on your team should read.

There is one simple lever that can have a huge impact on sales success that is all too often overlooked… sleep! In this inaugural episode of The Rise Science Podcast, I caught up with Craig Wortmann, CEO Sales Engine, and Founder of the Kellogg Sales Institute at Northwestern University. He talked about human-centered selling, what makes a great salesperson, and his number one sales productivity tip.

Craig Wortmann, the Founder and CEO of Sales Engine, has been a professional sales person for 25 years. He is the author of What’s Your Story?, a book that looks at how leaders and sales professionals use stories to connect, engage and inspire. Craig is also a Clinical Professor of Entrepreneurship at Northwestern University’s Kellogg School of Management and the Founder of the new Kellogg Sales Institute. Craig designed, developed and teaches the award-winning course called “Entrepreneurial Selling,” ranked by Inc. Magazine as one of the “Top Ten” courses in the country. In this episode, Craig explains how salespeople can become exceptional virtual sellers.    Here are some of the topics covered in this episode: Why prospecting should be increased during this time Tips for keeping virtual meetings with prospects snappy How to stop a prospect from ghosting you The secret ingredients in a great virtual presentation    About the Guest:  Over the last twenty-five years, Craig has developed a set of sales and leadership tools critical to delivering results. This became the cornerstone of  Sales Engine Inc. At Northwestern University’s Kellogg School of Management, Craig won the Faculty Excellence Award, given to the professor who has had the most positive impact on the students.   In May 2018, Craig launched The Art of Sales: Mastering the Selling Process, a four-part Massive Open Online Course (MOOC) Specialization with Coursera. The purpose of the online MOOC is to become as efficient and effective at selling as possible. In addition, he serves as an Operating Partner at Pritzker Group Venture Capital where he helps grow the sales engines of its portfolio companies.   LinkedIn - https://www.linkedin.com/in/craigwortmann/ Twitter - https://twitter.com/craigwortmann Instagram - https://www.instagram.com/craigwortmann/     Listen to more episodes of the Outside Sales Talk here and watch the video here!

Rooted in Dr. Carol Dweck’s Growth Mindset principle, along with a splash of Craig Wortmann’s story-telling, the Big Picture Approach to Learning Tech is about more than just “project-based” learning. It is about training your brain to think a specific way so that you are in a position to learn - quickly, effectively and repeatedly. It can be tempting to want to “learn everything” when you are in tech; new or experienced. A much more effective way to learn tech, however, is to demonstrate to your potential employer as well as to yourself, how capable you are at learning tech skills. This will serve you over the long-haul of your career while enabling you to level-up again and again.

"Don't be afraid to have an edge about you." Craig Wortmann, a professor of innovation and entrepreneurship and three-time CEO, explains how to hone the skills you'll need to ask for what you want at work—and challenges you to embrace the tension that comes with being bold.

Craig Wortmann of Sales Engine joins Nick to discuss Sales Mastery & Storytelling at Scaling Startups. In this episode, we cover: -Craig's background and how he became involved in the early stage tech community. -You've spent a lot of time looking at how companies make this difficult transition from the scrappy, do-it-all world of "Entrepreneurial Selling" to a "Professional Selling" organization. Talk to us about what you've observed and how companies struggle in this transition. -When is the right time to transition from 'guerilla selling' to a more organized, professional process? -When we had Tae Hee Nahm on the program he talked about three different types of sales leaders at different stages of a startup. At the beginning it was a Davey Crocket- like individual, an independent explorer who will find their own path through the wilderness... then at the growth stage, Braveheart individual- someone with that warrior spirit and finally at the scale stage he looks for the Dwight Eisenhower-- someone with political savvy to align all the sales folks and move in the right direction... do you agree or disagree and how does your philosophy differ? -What do you do when a top performing salesperson won't use the tools, align with the culture or conform to processes. -How do you handle it when the product is broken... it's clear that the offering is lacking and the issue is not with sales. -How about situations where one is selling something that doesn't exist? -Storytelling... I see founders fail at this often and even I often failed in telling my story when raising Fund I. Where do most people go wrong? -What's the story canvas and how should it best be used? -You talk about how folks should think about 'capturing, distilling, and telling' the right story at the right time for the right reasons. What's your advice here? -One of the more popular things you teach at Kellogg is called the 'The Perfect Sales Meeting'. Can you talk to us about how one should think, plan and increase their sales meeting effectiveness? -Between sales meetings or when a prospect is slow to make a decision... how does one create urgency and positive momentum toward a decision?

Growing portfolio companies must focus on their sales, messaging, and go-to-market. Craig Wortmann of Sales Engine consulting reveals the key to sell more: networking. People may roll their eyes, but it’s true! Networking is all about prepping beforehand, being crisp, articulate, compelling, and magnetic in the moment, with unbelievable follow-through. Try studying the follow-up that companies have from trade shows and events. When we're selling, it’s not about knowledge. It’s about skill and discipline, networking, and talking to 30 people in the room so you can find five that will materially impact your consulting pipeline’s next quarter. Craig Wortmann is also a venture partner with the Pritzker Group Venture Capital out of Chicago. As a consultant, Chris also runs a decade-old sales consulting firm called Sales Engine. Now he shares valuable tips on how he continues to slay in consulting – and you can, too!Love the show? Subscribe, rate, review, and share!Here’s How »Join the Consulting Success Community today:consultingsuccess.com

Growing portfolio companies must focus on their sales, messaging, and go-to-market. Craig Wortmann of Sales Engine consulting reveals the key to sell more: networking. People may roll their eyes, but it’s true! Networking is all about prepping beforehand, being crisp, articulate, compelling, and magnetic in the moment, with unbelievable follow-through. Try studying the follow-up that companies have from trade shows and events. When we're selling, it’s not about knowledge. It’s about skill and discipline, networking, and talking to 30 people in the room so you can find five that will materially impact your consulting pipeline’s next quarter. Craig Wortmann is also a venture partner with the Pritzker Group Venture Capital out of Chicago. As a consultant, Chris also runs a decade-old sales consulting firm called Sales Engine. Now he shares valuable tips on how he continues to slay in consulting – and you can, too! Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com

Growing portfolio companies must focus on their sales, messaging, and go-to-market. Craig Wortmann of Sales Engine consulting reveals the key to sell more: networking. People may roll their eyes, but it’s true! Networking is all about prepping beforehand, being crisp, articulate, compelling, and magnetic in the moment, with unbelievable follow-through. Try studying the follow-up that companies have from trade shows and events. When we're selling, it’s not about knowledge. It’s about skill and discipline, networking, and talking to 30 people in the room so you can find five that will materially impact your consulting pipeline’s next quarter. Craig Wortmann is also a venture partner with the Pritzker Group Venture Capital out of Chicago. As a consultant, Chris also runs a decade-old sales consulting firm called Sales Engine. Now he shares valuable tips on how he continues to slay in consulting – and you can, too! Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com

从时代的角度看艺术，这里是磨时艺见。日常谈话不仅是交流情感的方式，也可以成为你建立人脉的途径。来自六年蝉联美国名牌大学商学院排名第一的美国西北大学凯洛格商学院的教授克雷格·沃特曼（Craig Wortmann），在《凯洛格观察》杂志的一篇文章中，就介绍了四种通过交谈建立人脉的方法。克雷格·沃特曼第一，准备一份关于自己的简介。初次见面时，我们经常会被问到是从事什么工作的，在此时你可以加一句话，简洁地说明公司名称、业务性质以及你的职位。沃特曼表示，一个清楚、简洁、有说服力的回答，有助于其他人和你产生共鸣。第二，在合适的时间说合适的故事。沃特曼教授建议每个人都要准备好成功的、失败的、有趣的和传奇的四种故事。比如，与潜在客户交谈时，说失败的故事可能要比说成功的故事效果更好，这样能显得自己谦虚、好学，是很好的合作对象。第三，结识5个对你事业有帮助的人。在任何能建立人脉的场合中，尽量找出能够帮助自己的人。虽然这种做法，可能会让人觉得不近人情，但是沃特曼教授却认为，这样可以节省每一个人的时间。第四，问一些出其不意的问题。如果你有备而来，你的问题可能会让他人思考、分析，并分享出真实的感受。比如，问问某个人今年想要做出哪些大的改变，这样可以挖掘出他有多少远见。以上内容由磨时艺见整理，希望对你有所启发。磨时艺见，每晚9点，准时更新！

Craig and I discuss how very capture buyers’ attention, how to create a story matrix and why stories of failure can be so persuasive.

What do stories do for brands and what is the impact of storytelling in decision making? Craig Wortmann shares his take on storytelling and entrepreneurial selling. ThinkLikeAJournalist.com See the show notes.

Craig Wortmann, founder of Sales Engine and Professor of Entrepreneurship at the University of Chicago, talks with us about the difference between professional selling and entrepreneurial selling. He breaks down the key differences between high performing Learn more about your ad choices. Visit megaphone.fm/adchoices

Craig Wortmann discusses selling challenges for entrepreneurial companies and tactics for selling in an early enterprise with Chicago entrepreneurs, Troy Henikoff and Joe Dwyer.

How do you achieve your career goals? How to you articulate your value to those you can help you in the short and long term? According to Craig Wortmann, Clinical Faculty at Chicago Booth, CEO of Experience, and author of "What's Your Story" it all comes down to your story. In the next Career Cast, Craig will share his knowledge, wisdom, and practical experience on how to craft a compelling professional story to help you advance in your career and life.