Podcast appearances and mentions of grant leboff

There are plenty of factors that make fundraising difficult at the moment. Whether it's the cost of living crisis, the pace of change, the sense of political chaos, shorter attention spans etc…it's true that connecting with people who care about your cause can feel harder than ever. So what can we do to defy the odds and achieve great fundraising results, in spite of the challenges? For clear answers and encouragement, Rob was delighted to talk to best-selling author and marketing expert, Grant Leboff. He explains why taking steps to increase genuine human connection is so powerful and offers a range of things you can do to achieve this in practice. If you want to share this episode because you think it will help other charities – THANK YOU! - we are both on Linked In and on X / twitter Grant is @grantleboff and I am @woods_rob.

Changes in technology over the last three decades mean our supporters' now have less time, and more demands on their attention, than at any point in history. This makes it tougher than ever to deepen relationships with people who care about our cause. In this environment, what can we do to create effective marketing and communications? To better understand the issues, Rob was delighted to talk to best-selling author and marketing expert, Grant Leboff. Grant routinely advises both companies and charities on effective marketing and communications strategies in the fast-changing world we live in. In the interview, he explains why your supporter's attention is more precious than ever, and what your charity can do to get and keep it. If you want to share this episode because you think it will help other charities – THANK YOU! - we are both on Linked In and on X / twitter Grant is @grantleboff and I am @woods_rob.

At one point, Grant Leboff was just the new guy with zero sales under his belt. Now he's a marketing expert with his own thriving business. He reminds us that you don't need a long-term plan if you're willing to listen to your gut and take some risks.

Are you spending enough time targeting your most qualified leads? Many businesses leave aside this part of the marketing strategy and focus on other factors like budget, visual designs, messaging, etc. While those are also crucial, segmentation and targeting are the first steps to creating a booming campaign. In this week's episode, our guest is Grant Leboff, one of the U.K's leading Sales and Marketing experts and the CEO of Sticky Marketing Club; a sales and marketing consultancy that provides companies with meaningful strategies and resources to prosper in the competitive world. He is the author of 5 well-known books such as ‘Sales Therapy', ‘Sticky Marketing', ‘Stickier Marketing',  ‘Digital Selling', and ‘Myths of Marketing'.  In our interview, Grant discloses why some campaigns fail and the small, but significant, changes that can turn a failed campaign into a successful one. He dives into segmentation, targeting, and how much you should invest in your marketing and brand. He also provides insights about the Superbowl ads and explains why they can be meaningful to your business. If you want to gain a deeper understanding of why and how to market your business more successfully,  this episode is for you! [00:01 - 04:52] Opening Segment Here's what you will learn from my interview with Grant Leboff Let's get to know Grant's story His sales and marketing journey, the author of  5 books, behavioral psychology background [04:53 - 22:27]  Earn the Right to Have a Little Bit More of Someone's Time.  Marketing and sales concept Brand communication or company communication Human communication and marketing channel How much people should invest in marketing  Attention spans are small, but you can earn attention Digital media gives you is…it  gives you scale Pay close attention to your audience Engage, build and retain the audience     [22:28 - 34:59] Good Marketing Starts with Segmentation and Targeting Steps people should do to get the focus of who they would market to Understand the difference between segmentation and targeting Demography, thermography, behavioral, and psychographics  [35:00 - 53:06]  The Role of Branding for Small Businesses You always want to go to your smallest viable market If you want to win 100 new customers in the next 12 months, you probably need to attack a marketplace of about 10,000 Where branding play a role for the small business owners The process of taking an indistinguishable product or service, and giving it meaning Using a brand mitigates the feeling of  risk Grant's insights about the Superbowl ads It's the most expensive advertising  in the world Immediately build salience, it's immediately impressive   Make sure that you have the proper connection to the end consumer   [53:07 - 55:28] Closing Segment Connect with Grant Links below Learn more about Grant with the Rapid Fire Questions! Key Quotes  “What you want to do is engage an audience, build an audience and retain it. And that's why you have to be so specific with who that audience is.” - Grant Leboff “The more refined your targeting is, the better your content will be, your messaging will be, and actually, the more leads and opportunities you're likely to generate.” - Grant Leboff “Today, you don't differentiate by what you do. You differentiate by who you do it for.”  - Grant Leboff Connect with Grant Follow him on LinkedIn and Twitter. Go and visit Sticky Marketing Club, and start to understand how to make your Sales & Marketing really work. Resources mentioned: Book: Thinking Fast and Slow - Daniel Kahneman We're a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com Let's Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718 Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

In Thursday's edition of The Connected Leadership Podcast, Andy Lopata talks to his guests, Susan RoAne and Grant Leboff, about personal journeys and which professional relationships have had the biggest impact on their careers and why?   They also look at where relationships have gone wrong and what has been learned from the experience. The resources Susan and Grant have found most useful over the years include listening to speakers in different fields of experience including Rabbi Jonathan Sachs whose work has resonated so strongly with Grant Leboff.

In today's episode of The Connected Leadership Podcast, Andy Lopata talks to Susan RoAne, best selling author and Grant Leboff a world renowned speaker and author on marketing and relationship building Susan coined the popular phrase 'How to Work a Room' with her best-selling book of the same name. Andy focuses  on what happens once you have left the room. How important is following up with people and where do people go wrong?  Grant is a master of keeping in touch. Andy explores whether this is something that he does instinctively or does he have a process? They all discuss how you follow up with people when you have just met them and how you connect with people on a personal level when you have met them on business.  They have an interesting conversation on the value of social media in developing relationships.

Grant Leboff is an international speaker and author on sales and marketing strategy. His speciality is the massive changes in how firms sell and market coming from technologies an increasingly competitive world. He is a regular contributor to many business magazines and newspapers. Amongst others, he has been featured in the Daily Telegraph, The Independent, The Financial Times, The Daily Mirror and The Sun. He has appeared on BBC Radio on numerous occasions as well as being featured on a significant number of US radio networks. Selected shownotes: What exactly is marketing in the context of professional firms like accountants The difference between brand communication and human communication for accounting firms The key factors that elevate tactical to strategic marketing The key distinctions between marketing tangible products and intangible services Why it's never been noiser in your marketplace in today's 'war for attention' What makes differentiating yourself and your accounting firm actually easier these days How the 'smallest viable market' helps you shape marketing strategy for your accounting firm The substantial benefits for an accountant of targeting a niche or specialist market How the market is changing for accountancy services in today's fast-moving world The #1 critical 'word of mouth' change in how referrals are happening for accountants How covid has changed the way business networks and commercial relationships are built for accountants The primary channel accountants should be focusing on to build trust, familiarity and credibility in their chosen markets How the buyer journey and demographic of business owners is changing how accounting firms should market The two things that could happen when a prospect does a Google search for an accounting firm Two practical tips for accountants when it comes to 'selling yourself' The #1 source of great ideas for accountants who want to create compelling content and thought leadership Encouraging words for accountants who feel they are too inexperienced or too busy to do any marketing or business development. Contact Grant here: https://www.stickymarketing.com/ (Website) https://www.linkedin.com/in/grantleboff/ (LinkedIn)

In this guest episode Gritty Leaders Club explores marketing with Grant Leboff.

Myths of Marketing: Banish the Misconceptions and Become a Great Marketer by Grant Leboff It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they? The world of marketing is abound with a staggering number of misconceptions, fallacies, and falsehoods. In Myths of Marketing, recognized industry expert Grant Leboff takes readers on a fascinating and entertaining journey through some of the most deeply entrenched stereotypes that exist in the industry, from the idea that sales and marketing are basically the same and that getting people's attention costs a lot of money, to the notion that demography is the best way to segment your market and 'content is king'. Using a combination of academic research, amusing examples and industry case studies, Myths of Marketing effectively debunks many of the most pervasive myths and assumptions, leaving readers with a clearer, more perceptive understanding of marketing as a whole, to improve their own practice and marketing strategy. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/myths-marketing-grant-leboff

Grant Leboff is one of the UK's leading sales and marketing experts. He has written 5 books on marketing and both 'Digital Selling' and 'Stickier marketing' went straight to number 1 on Amazon charts for sales and marketing.

Late last month, I wrote a post called Three strategic pillars for 2011, where I explained the different themes I would be pursuing on the blog over the course of the year. One of them - Curate - was about finding and sharing content from different thought leaders, writers and entrepreneurs. I first thought that this would be only be via video interview but as it has turned out it will be via a combination of text, audio podcast and video. First up in the series is an interview with Grant Leboff, author of Sticky Marketing, that just came out on January 3rd 2011 and is already high in the Amazon charts.

Hey welcome to another episode of Escape The Rat Race Radio, my name is Christian Rodwell and this week my guest is Grant Leboff.Grant is a highly sought after marketing consultant and speaker which takes him all over the World, and he is a regular contributor to many business magazines and newspapers including the Daily Telegraph, The Independent, The Financial Times, The Daily Mirror and The Sun. He has appeared on BBC Radio on numerous occasions as well as being featured on a significant number of US radio networks.Leboff’s Sales and Marketing portal, stickymarketing.com produces a wealth of resources and information on effective Sales and Marketing for organisations and entrepreneurs in what is an ever-changing business environment.Now, if you’re a regular listener to Escape the Rat Race Radio then you’ll know that my main focus is to help you to take that first step towards building a business that you love, and then to help you to learn the necessary skills which will allow you to grow that business to give you the income to be able to choose if you wish to sack your boss or not. Well my friends, marketing is such an important skill that I believe will help you to reach that goal of yours so much quicker, and in today’s conversation with Grant we talk about how it has only been 10 years since the explosion of smartphones and social media - and why there has never been a better time than now to start learning how you can capitalise on the digital marketing movement.OK let’s do this! Let’s head over to today’s conversation with the Founder and Author of Sticky Marketing, Grant Leboff.This Week’s FreebieGrant is giving away 2 signed copies of his brand new book titled ‘Myths of Marketing’ and all you need to do if you’d like to be in the draw to win one of those is head on over to www.etrr.online/podcast97. Be quick, entries close on Friday 17th January. Good luck! Guest Details:Grant Leboff on LinkedinSticky Marketing WebsiteTake the Wealth Dynamics Test to find out your Entrepreneur ProfileConnect with Escape The Rat Race [#ETRR]:Official WebsitePrivate Facebook Group[New Book] Myths of Marketing by Grant Leboff‘Sack Your Boss: The Ultimate Guide To Escape Your 9-5’ - [Book] Out Now!Have you checked out my other podcast which is all about building your wealth?Go take a listen now! Head to www.wealthtalk.co.ukThanks so much for joining us this week. Have some feedback you would like to share? Send us a messageIf you enjoy listening to our show every week, please leave us a review on iTunes! (It really helps spread the word ;)

As media platforms change and evolve, some salespeople are struggling to keep up with the social media trends, and are missing out on key sales, or failing to market themselves in a way that keeps up with consumer preferences. To learn more about how to keep up with media trends, watch this video interview with Grant Leboff, hosted by John Golden.

Warren Cass is one of those rare speakers that inspires, entertains and informs on the subject of influence. An entrepreneur with 25 years of running his own businesses, he has experienced huge success and tasted the bitter pill of failure. All of these lessons and stories are shared when he speaks…. Always from the heart!…Read More

On this week’s show we speak to consultant Simon Minty about using comedy to help get serious messages and change to happen. On the bookclub, we look back on Grant Leboff’s Sticky Marketing. And we also get up to date with the latest on Bitcoin energy consumption in the form of national anthems… Don’t forget […]

On this week’s show, Chris talks to Mark Aikman about developing software, and we look back on Simon Sinek’s Start With Why. The next book on the list is Grant Leboff’s Sticky Marketing. You can find the material Matt used at the Business Partner event here: https://stamplondon.co.uk/sitp  

In today’s episode we are joined by Grant LeBoff from The Sticky Marketing Marketing Club. He is one of UK’s leading Sales as well as Marketing Experts. He wrote a number of successful books in the topic of Sales and Marketing in fact his fourth one entitled “Digital Selling” debut at #1 on the Amazon charts even before being published. And in this episode we talk about how important marketing is, and why it matters! We also covered some useful tips and tricks that you can surely use in your own businesses! We started this episode with Grant talking about one significant change in marketing communications which is that everyone now has a channel so it is easier to reach out to your potential and existing clients. We also talked about how this is a double-edged sword. Grant also shares how the changes in the media channels (going virtual) is affecting the older mediums such as the TV, radio, and newspaper channels. He also shares some of the top mistakes that entrepreneurs commit when they start marketing, and that includes: How people think too TACTICALLY, and not STRATEGICACLLY enough. Getting their target market wrong. Grant also shares how marketing is actually the process of determining, communicating, and delivering value in order to obtain and retain a customer. In this episode we also talked about how marketing fails because the strategy used is wrong. Grant also shares some key points you need to consider when you are marketing: Who is your target market? Why would they buy from you? What can you offer? What differentiates you from the competition? And how should you message that in such a way that makes it appealing? What is the buying journey? What are the touchpoints throughout that buying journey? Grant is also generous enough to share with us the 4 steps to effective marketing: Product/Services Pricing Distribution Channels He also talked about the importance of understanding your marketing analytics adding that you don’t have to understand everything, you just have to understand what matters to you. Lastly, Grants shares some tips and tricks on how people can stand out in social media.   Golden Nugget Round Question 1 – What would you tell your 25 Year Old Self? You don’t have to achieve everything all at once. Question 2 – What would you lecture at University today? First would be media, we have to understand how media works. Second is the basics of Psychology. Question 3 – What was your biggest investment or financial decision? Investing in a flat. Guest Details To contact Grant, feel free to visit his site at http://www.stickymarketing.com/ Links and Resources http://www.stickymarketing.com/ Quotes Marketing is the process of determining, communicating, and delivering value in order to obtain and retain a customer. – Grant LeBoff Marketing fails normally because the strategy is wrong. – Grant LeBoff Measure the things that matter to you!– Grant LeBoff

In today's episode of the Internet Marketing Podcast, Andy is joined by CEO of Sticky Marketing, Grant Leboff to discuss digital selling. On the show, you'll learn: How communications change and what that means for business. What lead generation looks like in the digital world & the models in use today. What customer engagement really is & how to cut through the noise. Plus as usual, Grant provides his top tip/key takeaway.  See acast.com/privacy for privacy and opt-out information.

Effective Marketing In A Digital World On this edition of Business Connections Live Steve Hyland asks Grant Leboff, one of the UK’s leading sales and marketing experts, about Effective Marketing In A Digital World. The World Wide Web and the ubiquity of digital technology has changed the way we live, work and communicate with one another. This has had a profound effect on how companies have to market themselves in order to be successful in today’s business environment. This interview will provide viewers with an understanding of the strategic mindset required to thrive in a digital world. Grant Leboff is one of the UK’s leading sales and marketing experts. He is a highly sought-after consultant and speaker, and constantly makes presentations at conferences and events all over the world. On this edition of Business Connections Live, Grant will explain: the shortcomings of the traditional marketing model and the principles with which it should be replaced why the USP is no longer relevant and how to really differentiate your business the journey from selling products and services to experiences and why it matters to your business the importance of strategic partnerships why content matters in new marketing understanding the importance of an ESP – emotional selling proposition Learn the business fundamentals on how your business can achieve: an appreciation of the new marketing model required to be successful a more effective way to assess marketing activities and their results an understanding of how to differentiate in a commoditised world techniques for cutting through the noise in the marketplace and winning attention insight into the role of content in marketing and what it means for their business how to use emotion in marketing For more great information visit our Guests website or follow them on Social Media.Website: www.stickymarketing.com Twitter: @stickymktgclub LinkedIn:  https://www.linkedin.com/in/grantleboff/ 

  With the increase in technology use, it is important for businesses to establish a strong identity online. Businesses must focus on having a clear presence online and give a relatable sense of what they are about in order to be successfull digitally. Author of Digital Selling Grant Leboff joins us to go over the three steps companies can take to thrive and survive online.

Grant Leboff will show us what it takes to get and hold a customer's attention.

Grant Leboff will show us what it takes to get and hold a customer's attention.

It used to be marketing was a net cost to a business. You spent, for example, $10,000 on direct marketing piece and got $25,000 back in new business. That has changed. Marketing has now become an asset to a business, as well as a lead generation tool, says Grant Leboff, author Stickier Marketing. Listen as Leboff explains why marketing has become an asset and who your greatest marketers are today.