Podcast appearances and mentions of john rosso

Can AI revolutionize media without sacrificing creativity and jobs? My latest episode was recorded spontaneously at the Streaming Media Conference in New York, starting with media cartographer Evan Shapiro to explain and caution us about the current media landscape, especially regarding connected TV challenges. Evan, who helmed and shaped the conference, walks the innovation talk, opting to spark  debate and dialogue instead of the usual talking head format.  "We wanted this to be a collision of different points of view and honest conversations about the real problems the media universe is facing right now," Evan explained. Per his keynote conversation with Paramount Advertising COO Steve Ellis, Evan stressed how interoperability will be the lifeblood of premium CTV content to stay competitive against tech giants like Google, Amazon, and Walmart...or face big changes in business. "The notion of interoperability now is just table stakes. If you're gonna compete against Google and Amazon on connected television, that's how you're gonna have to operate." Catch Evan's POV on that, the new Nielsen Gauge, and more in his extensive content offerings: https://linktr.ee/ESHAPTV Next, Robert Tercek joined to tackle some of the most controversial topics in artificial intelligence and media, from legal battles over using copyrighted works for training LLMs to fears of AI displacing jobs. Robert is a renowned strategist, global authority on digital innovation, award-winning author, and educator -- AND the co-host of The Futurists podcast (which is emblematic of his approach to digital creativity and embracing AI.) He says the media industry has often reacted to technological advances (remember Hollywood's reaction to the VCRs?) with trepidation, but he challenges dystopian views, saying AI should be seen as a powerful tool, not a threat. "My recommendation is you should lean into AI. Right now is a great time to get smart about it. This is a tool that potentially can give you superpowers." Providing an unexpected master class in copyright history and best practices, his was a passionate plea for embracing change and innovation. "Half of humanity is below average as writers. If ChatGPT can make that half consider themselves better writers, then that's a net win for humanity." And as I joked, "and a net loss for me as a writer?" (Note: These show notes were partly AI-assisted!) Not to worry, as he believes unique human qualities like curiosity remain irreplaceable, even as AI levels the playing field. (Don't miss my discussion on synthetic voice in Epi 20 with John Rosso, as well.)  Read about Robert at: https://roberttercek.com/ And subscribe now so you don't miss Part 2 with more insights from Evan, joined by 17-year-old Braden Blacker who is already leveraging digital media full time to “disrupt the creator economy.” These engaging discussions offer a balanced perspective on ensuring CTV, AI, and content advances enhance, not hurt, human creativity. Listen, learn, and join us in welcoming the future.   Key Moments: 01:13 Media Cartographer, Evan Shapiro with candid Media Industry Insights 03:36 Creating Debates for a More Compelling Conference 08:58 Robert Tercek on AI and Media, Copyright Changes and Jobs 15:41 The Positive Potential of AI 21:12 Blended Authorship and Copyright Evolution 26:03 AI's Role in Creative Expression, and the Future of Writing 31:28 Synthetic Voices and AI in Media 35:53 Opportunities and Ethical Considerations in AI Connect with Insider Interviews: Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ YouTube: https://bit.ly/InsiderInterviews-YouTubePlaylist LinkedIn: https://www.linkedin.com/in/mossappeal “X”: https://www.twitter.com/insiderintervws (And find E.B. on Threads as @mossappeal)

In this week's insightful episode with John, we discuss the topic of de-escalating conflict. We discuss the importance of managing the emotional climate in conversations, creating microclimates to prevent escalation, and preparing for difficult conversations. We emphasized the importance of creating a positive emotional climate, active listening, and approaching conversations with empathy and understanding. Carol highlighted the significance of empathy and effective communication in addressing customer concerns, while Mike and Carol discussed effective communication strategies for de-escalating conflict.  Join us as we delve into the significance of leveraging champions in intricate sales scenarios. Discover how champions go beyond mere support, investing their political capital for your cause. Explore the art of nurturing profound connections with champions through meaningful, personal gestures. Uncover the secrets to building lasting relationships that transcend the ordinary.  Timestamp  00:10 Leveraging internal champions for complex sales, avoiding common mistakes, and identifying potential champions. 08:32 RFP process, champions, and sales process with a focus on enterprise sales and triangulating the truth. 13:29 Leveraging champions in sales meetings for effective communication and decision-making. 18:17 Building relationships and finding solutions with a champion in a competitive RFP situation. 21:56 Sales techniques for large deals, including handling detractors.   Key Takeaways  Leveraging champions is essential in complex sales deals with multiple stakeholders. A champion is someone who not only supports you but also invests their political capital on your behalf. Techniques like pre-proposal meetings and passing the baton of power can help leverage champions effectively. Triangulating the truth by meeting with different stakeholders and understanding their personal motivations is crucial. Building deep-rooted relationships and doing things that are significant, personal, and unexpected can strengthen the bond with champions.   ========================================= SUBSCRIBE: https://youtube.com/playlist?list=PL3Z0s7ZInq7pa2sYHDc6fw_V7T6mb657f&feature=shared  Don't forget to subscribe and leave us a comment! ========================================= Follow Us:  Twitter: https://twitter.com/SandlerTraining  Linkedin: https://www.linkedin.com/school/sandler-training/  Instagram: https://www.instagram.com/sandlertraining/  Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr =========================================  

In this week's insightful episode with John, we discuss the topic of de-escalating conflict. We discuss the importance of managing the emotional climate in conversations, creating microclimates to prevent escalation, and preparing for difficult conversations. We emphasized the importance of creating a positive emotional climate, active listening, and approaching conversations with empathy and understanding. Carol highlighted the significance of empathy and effective communication in addressing customer concerns, while Mike and Carol discussed effective communication strategies for de-escalating conflict.  Join us as we delve into the significance of leveraging champions in intricate sales scenarios. Discover how champions go beyond mere support, investing their political capital for your cause. Explore the art of nurturing profound connections with champions through meaningful, personal gestures. Uncover the secrets to building lasting relationships that transcend the ordinary.  Timestamp  00:10 Leveraging internal champions for complex sales, avoiding common mistakes, and identifying potential champions. 08:32 RFP process, champions, and sales process with a focus on enterprise sales and triangulating the truth. 13:29 Leveraging champions in sales meetings for effective communication and decision-making. 18:17 Building relationships and finding solutions with a champion in a competitive RFP situation. 21:56 Sales techniques for large deals, including handling detractors.   Key Takeaways  Leveraging champions is essential in complex sales deals with multiple stakeholders. A champion is someone who not only supports you but also invests their political capital on your behalf. Techniques like pre-proposal meetings and passing the baton of power can help leverage champions effectively. Triangulating the truth by meeting with different stakeholders and understanding their personal motivations is crucial. Building deep-rooted relationships and doing things that are significant, personal, and unexpected can strengthen the bond with champions.   ========================================= SUBSCRIBE: https://youtube.com/playlist?list=PL3Z0s7ZInq7pa2sYHDc6fw_V7T6mb657f&feature=shared  Don't forget to subscribe and leave us a comment! ========================================= Follow Us:  Twitter: https://twitter.com/SandlerTraining  Linkedin: https://www.linkedin.com/school/sandler-training/  Instagram: https://www.instagram.com/sandlertraining/  Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr =========================================  

In this week's insightful episode with John, we discuss the topic of de-escalating conflict. We discuss the importance of managing the emotional climate in conversations, creating microclimates to prevent escalation, and preparing for difficult conversations. We emphasized the importance of creating a positive emotional climate, active listening, and approaching conversations with empathy and understanding. Carol highlighted the significance of empathy and effective communication in addressing customer concerns, while Mike and Carol discussed effective communication strategies for de-escalating conflict.  Join us as we delve into the significance of leveraging champions in intricate sales scenarios. Discover how champions go beyond mere support, investing their political capital for your cause. Explore the art of nurturing profound connections with champions through meaningful, personal gestures. Uncover the secrets to building lasting relationships that transcend the ordinary.  Timestamp  00:10 Leveraging internal champions for complex sales, avoiding common mistakes, and identifying potential champions. 08:32 RFP process, champions, and sales process with a focus on enterprise sales and triangulating the truth. 13:29 Leveraging champions in sales meetings for effective communication and decision-making. 18:17 Building relationships and finding solutions with a champion in a competitive RFP situation. 21:56 Sales techniques for large deals, including handling detractors.   Key Takeaways  Leveraging champions is essential in complex sales deals with multiple stakeholders. A champion is someone who not only supports you but also invests their political capital on your behalf. Techniques like pre-proposal meetings and passing the baton of power can help leverage champions effectively. Triangulating the truth by meeting with different stakeholders and understanding their personal motivations is crucial. Building deep-rooted relationships and doing things that are significant, personal, and unexpected can strengthen the bond with champions.   ========================================= SUBSCRIBE: https://youtube.com/playlist?list=PL3Z0s7ZInq7pa2sYHDc6fw_V7T6mb657f&feature=shared  Don't forget to subscribe and leave us a comment! ========================================= Follow Us:  Twitter: https://twitter.com/SandlerTraining  Linkedin: https://www.linkedin.com/school/sandler-training/  Instagram: https://www.instagram.com/sandlertraining/  Facebook: https://web.facebook.com/sandlertraining/?_rdc=1&_rdr =========================================  

To learn about how audio and advertising is evolving -- in an enjoyable way -- there's really no one better to hear from than John Rosso. While I'll forever be grateful that perhaps helping him pivot to avoid a close encounter with potato salad (you'll just have to listen to understand) led me to work for him at then Citadel Media, he has since continued to hold pivotal roles and helped shape the audio landscape. For example, during his current tenure as President/CEO of Triton Digital, the company has acquired a cutting edge service to aid in contextual ad buying and just launched open market capabilities with the Magnite Clearline platform. Oh, and improved upon audience attribution for podcasting. "If you want to not just know how many listeners or how many downloads your podcast has, but you want to go a layer deeper, much deeper and understand the demography, the socioeconomics, the behaviors and intents of your audience, we have a product that does that." See what I mean?  Certainly Triton Digital's streaming rankers are well known, but their technological advancements in audio have been game-changing; if you're in media or marketing you won't want to miss his take on the their innovative contributions to content management, ad technology, and audience measurement. Rosso also walks us through the nuances of programmatic audio advertising and how it's transforming from a secondary stream to a dominant force in the industry. We also dissect the emerging trends, including the rise of programmatic guaranteed deals with local advertisers, and the complexities of ad placement in a fragmented podcasting world and the integration of linear broadcast spots into digital ecosystems. Ever wonder how to navigate the terrain of YouTube as best practices for podcasters? Or what's best among various ad formats. Do you have an opinion on synthetic voice? We do! What about the place for radio as a medium for public service, particularly during unforeseen events like the New York earthquake? Hear what New Yorker's were listening to! This interview is a must-catch for anyone interested in the future of audio content and advertising. Tune in to John's expertise for an episode that's as informative as it is fun. Key Moments: 01:16 The Evolution of Media and a Media Career: From Radio to Digital Audio 03:47 Demystifying Triton Digital: The Backbone of Online Audio 06:48 Pioneering Ad Insertion and Programmatic Advertising 09:58 Global Reach, Local Impact: Triton's Diverse Audio Ecosystem 12:31 Monetization and Trends in Digital Audio: From Local to Global 16:44 Contextual Advertising and Brand Suitability 20:29 The Future of Audio: Synthetic Voices and AI Developments 29:11 Best Practices for Audio Advertisers 35:24 Radio's Public Service Power and Personal Insights About John Rosso As President and CEO of Triton Digital, John Rosso oversees Triton's global operations delivering advertising technology and audience measurement solutions that serve the entire audio ecosystem, including radio, streaming, social audio, podcasting and more. Prior to joining Triton Digital, John previous served as President of Citadel Media, one of the largest commercial radio networks, where he directed all activities and achieved significant operational and financial performance improvement. John has also held senior roles in sales, affiliate marketing, and technology at the ABC Radio division of The Walt Disney Company. A frequent speaker on the topics of online audience measurement and ad technology, John is active in a wide array of broadcasting and digital media industry initiatives and serves as a member of the board of directors of the Radio Advertising Bureau. Triton Digital on Facebook: https://www.facebook.com/tritondigital.connect and X: @tritondigital Connect with Insider Interviews: Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/

John Rosso's journey from an uncertain post-college phase to becoming a prominent figure in sales training underscores the transformative power of continuous learning, adaptability, and the strategic application of structured methodologies like Sandler Training. His insights offer valuable lessons on career progression, the significance of mindset in overcoming professional hurdles, and the enduring relevance of foundational sales principles in navigating the modern sales environment.

Mike Montague interviews John Rosso, award-winning Sandler trainer and author of the best-seller, Prospect The Sandler Way and the new book with Mark McGraw called 21st-Century Prospecting.    Get the book on Amazon at: https://www.amazon.com/21st-Century-Prospecting-Authoritative-Development/dp/1737010267/    In this episode: The best attitude, behavior, and technique on how to succeed at 21st-century prospecting How to find the sweet spot between pushing too hard and never asking for the sale Technology is your accelerator, not your differentiator Brevity is your friend in digital communications End your call to action with a question mark Is “liking” someone's content a prospecting strategy? Use third party stories Ask clarifying questions Don't take too long to set up a call or an appointment Take 8 seconds to sell a 3 - 5 minute conversation Use a business edge tone of voice Podcast: https://howtosucceed.libsyn.com/ iTunes: https://itunes.apple.com/us/podcast/how-to-succeed-podcast-by/id1097591566 Spotify: https://open.spotify.com/show/00JoVzRtMzmQB5Ae5RWWQZ   The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.   Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell   Don't forget to subscribe and leave us a comment!

Mike Montague interviews John Rosso, award-winning Sandler trainer and author of the best-seller, Prospect The Sandler Way and the new book with Mark McGraw called 21st-Century Prospecting.    Get the book on Amazon at: https://www.amazon.com/21st-Century-Prospecting-Authoritative-Development/dp/1737010267/    In this episode: The best attitude, behavior, and technique on how to succeed at 21st-century prospecting How to find the sweet spot between pushing too hard and never asking for the sale Technology is your accelerator, not your differentiator Brevity is your friend in digital communications End your call to action with a question mark Is “liking” someone's content a prospecting strategy? Use third party stories Ask clarifying questions Don't take too long to set up a call or an appointment Take 8 seconds to sell a 3 - 5 minute conversation Use a business edge tone of voice Podcast: https://howtosucceed.libsyn.com/ iTunes: https://itunes.apple.com/us/podcast/how-to-succeed-podcast-by/id1097591566 Spotify: https://open.spotify.com/show/00JoVzRtMzmQB5Ae5RWWQZ   The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.   Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell   Don't forget to subscribe and leave us a comment!

Mike Montague interviews John Rosso, award-winning Sandler trainer and author of the best-seller, Prospect The Sandler Way and the new book with Mark McGraw called 21st-Century Prospecting.    Get the book on Amazon or the Sandler Shop: https://shop.sandler.com/category/books   In this episode: The best attitude, behavior, and technique on how to succeed at 21st-century prospecting How to find the sweet spot between pushing too hard and never asking for the sale Technology is your accelerator, not your differentiator Brevity is your friend in digital communications End your call to action with a question mark Is “liking” someone's content a prospecting strategy? Use third party stories Ask clarifying questions Don't take too long to set up a call or an appointment Take 8 seconds to sell a 3 - 5 minute conversation Use a business edge tone of voice Podcast: https://howtosucceed.libsyn.com/ iTunes: https://itunes.apple.com/us/podcast/how-to-succeed-podcast-by/id1097591566 Spotify: https://open.spotify.com/show/00JoVzRtMzmQB5Ae5RWWQZ   The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.   Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell   Don't forget to subscribe and leave us a comment!

John Rosso is the founder of Peak Performance Management, a multi-million dollar salesforce development company, and an authorized Sandler Training center. John has been the recipient of the "Summit Award" from Sandler Training (The highest award of recognition from the company). 

Tom Webster, SVP of Edison Research, describes his job as "telling the stories of numbers." He definitely make numbers come alive, and he's a great storyteller overall. So you’re generally okay with Tom as your guest if you didn’t discuss podcast topics in advance. My industry acquaintance may be self-effacing, but he has a steel trap mind for the insights Edison regularly uncovers about all things audio, and he shared quite a few in our ad hoc but fascinating conversation for  Insider Interviews. The custom market research company helmed by Larry Rosin may be best known as the sole providers of exit polling data during U.S. elections, but Tom is best known for his big research reveals on webinars (now Zoom presentations) or at conferences. Research junkies lean in to hear which platform has the biggest “share of ear” and how differently are consumers engaging with Alexa. Basically, he’s the go-to guy for sharing and interpreting our evolving involvement with radio, podcasting, voice...even IoT and our social media habits. As Tom describes it, “I make sure that the data that we collect on behalf of our clients is understood contextualized, put into action and valued, and that people come back for more.” Here’s what’s “more” about Tom and a topline of our discussion: Little known fact? Tom likes words as well as numbers. This former English Lit professor is also the principal author of some widely cited studies and the co-author of The Infinite Dial, America's longest-running research series on digital media consumption, and The Mobile Commerce Revolution. In Episode 16, Tom shares some insider scoop from Edison's audio research – and his considered POV on the current state of radio broadcasting and the growth of podcasting (including some tips that can help you grow your own podcast). [00:01 – 03:25] Opening Segment More about Tom Webster, his role in Edison Research and a moving from academia to a marketing career [03:26 – 17:20] The Insider Scoop on Audio Research About Edison Research's broader offerings – like that exit poll and vote count data – and Tom’s area of focus: Audio More insider scoop from Tom WebsterVoice vs. Audio The growth of "smart speakers." Where are we – if anywhere -- with an FM chip for mobile phones? The general state of radio The uptake on podcasting (Joe Rogan notwithstanding) Tom talks about some Edison partnerships (and E.B. held back “insider” jokes about her old boss, John Rosso of Triton Digital!) [17:21 – 25:40] Diverse Voices The diversity in podcast listeners and podcast content Growing your podcast in today’s competitive market: Having a distinct voice Showing your unique, distinct point of view How Tom is sharing HIS unique POV, via his own newsletter I Hear Things [25:41 – 31:27] Closing Segment Tom's go-to resource gathering platforms Feedly Twitter The Tom and Tamsen team: "freenoting"with his wife, Tamsen Webster Final thoughts     E.B. and Tom on the first (last?) VOICE panel at CES 1/20 Resources Mentioned: Find Your Red Thread with Tamsen Webster The Top 30 U.S. Podcasts Q2 2020 article by Edison Research Podcast Consumer Tracker The Joe Rogan Experience National Public Radio iHeartRadio TuneIn The Infinite Dial Triton Digital The Smart Audio Report The Spoken Word Audio Report Latino Podcast Listener Report Lake Wobegon Effect You can connect with Tom on LinkedIn and Twitter. Subscribe to his I Hear Things newsletter. Listen to The Freenoter with Tom Webster and Tamsen Webster. Follow Edison Research on Twitter, LinkedIn, Facebook, and Instagram. You can also visit their website https://www.edisonresearch.com/ Please share the podcast if you liked this episode, and Follow Insider Interviews on Twitter, Instagram, and Facebook. And reach out to be considered for an episode -- or suggest questions or a guest --...

The Talent, Sales & Scale Podcast returns for Episode 4 with John Rosso! Host Bryan Whittington is joined by John, CEO at Sandler Training by Performance Partners and Author of "Prospect the Sandler Way" - and they dive into how to navigate this current climate as sales professionals. Here are some key takeaways from this fantastic episode: -The power of realizing that the sales call isn't about you - good mood, bad mood - doesn't matter! It's about your prospect! -Tactical approaches on developing strong sales relationships during this "COVID era" -The rise of virtual sales training Peak Performance's website: https://www.peakperformance.sandler.com/ John's book: https://www.amazon.com/Prospect-Sandler-Way-John-Rosso/dp/098326144X You can connect with John on LinkedIn here: https://www.linkedin.com/in/johnsrosso/

Mike Montague interviews John Rosso on How to Succeed at Getting More Referrals.   In this episode: Why are referrals so critical? How to create a well rounded prospecting plan Some of the head trash that stops you from asking for referrals The best attitudes to getting more referrals Set referral goals and track them Use “observable characteristics” to seek referrals The right time to ask for a referral Look for the value transition A great question to create a value transition Make your referral request specific Brainstorm and create a shortlist to get more referrals Create an email template to make it easy on your referrer to introduce you John's favorite Sandler rule for getting more referrals Best attitude, behavior, and technique for How to Succeed at Getting More Referrals The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

Mike Montague interviews John Rosso on How to Succeed at Getting More Referrals.   In this episode: Why are referrals so critical? How to create a well rounded prospecting plan Some of the head trash that stops you from asking for referrals The best attitudes to getting more referrals Set referral goals and track them Use “observable characteristics” to seek referrals The right time to ask for a referral Look for the value transition A great question to create a value transition Make your referral request specific Brainstorm and create a shortlist to get more referrals Create an email template to make it easy on your referrer to introduce you John's favorite Sandler rule for getting more referrals Best attitude, behavior, and technique for How to Succeed at Getting More Referrals The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

Mike Montague interviews John Rosso on How to Succeed at Getting More Referrals.   In this episode: Why are referrals so critical? How to create a well rounded prospecting plan Some of the head trash that stops you from asking for referrals The best attitudes to getting more referrals Set referral goals and track them Use “observable characteristics” to seek referrals The right time to ask for a referral Look for the value transition A great question to create a value transition Make your referral request specific Brainstorm and create a shortlist to get more referrals Create an email template to make it easy on your referrer to introduce you John’s favorite Sandler rule for getting more referrals Best attitude, behavior, and technique for How to Succeed at Getting More Referrals The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

Predigt von Kevin Herla vom 05.01.2020 Musik: https://audiojungle.net/item/inspiration-kit/13855973 Inspiration Kit von John Rosso

John Rosso, Sandler trainer, shows you how to succeed with the attitudes, behaviors, and techniques needed to be more successful at closing complex sales and navigating enterprise decision processes. Get the best practices collected from around the world. The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

John Rosso, Sandler trainer, shows you how to succeed with the attitudes, behaviors, and techniques needed to be more successful at closing complex sales and navigating enterprise decision processes. Get the best practices collected from around the world. The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

John Rosso, Sandler trainer, shows you how to succeed with the attitudes, behaviors, and techniques needed to be more successful at closing complex sales and navigating enterprise decision processes. Get the best practices collected from around the world. The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

Learn how to get commitments and be strong throughout the sales process, not just at the end. John Rosso, author of Prospect the Sandler Way, talks about how to avoid sales calls that go nowhere or the dreaded think-it-over at the end. Get John's book at Amazon or the Sandler Shop.  The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Don't forget to subscribe and leave us a 5-star review in iTunes!

Learn how to get commitments and be strong throughout the sales process, not just at the end. John Rosso, author of Prospect the Sandler Way, talks about how to avoid sales calls that go nowhere or the dreaded think-it-over at the end. Get John's book at Amazon or the Sandler Shop.  The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Don't forget to subscribe and leave us a 5-star review in iTunes!

Learn how to get commitments and be strong throughout the sales process, not just at the end. John Rosso, author of Prospect the Sandler Way, talks about how to avoid sales calls that go nowhere or the dreaded think-it-over at the end. Get John's book at Amazon or the Sandler Shop.  The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Don't forget to subscribe and leave us a 5-star review in iTunes!

If you want a better team, become a better manager. Dave Mattson, President and CEO of Sandler Training interview John Rosso, Sandler author and David H. Sandler award-winner, about effective sales leadership. What are the roles of a good leader? The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Don't forget to subscribe and leave us a 5-star review in iTunes!

If you want a better team, become a better manager. Dave Mattson, President and CEO of Sandler Training interview John Rosso, Sandler author and David H. Sandler award-winner, about effective sales leadership. What are the roles of a good leader? The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Don't forget to subscribe and leave us a 5-star review in iTunes!

If you want a better team, become a better manager. Dave Mattson, President and CEO of Sandler Training interview John Rosso, Sandler author and David H. Sandler award-winner, about effective sales leadership. What are the roles of a good leader? The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Don't forget to subscribe and leave us a 5-star review in iTunes!

Dave Mattson, President and CEO of Sandler Training, interviews John Rosso, a Sandler Trainer, about how to transition from the Pain step to the Budget step using the investment triangle. This is a special episode of the Selling the Sandler Way series. The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Register online for the 2018 Sandler Summit: https://www.sandler.com/resources/summit-2018 Don't forget to subscribe and leave us a 5-star review in iTunes!

Dave Mattson, President and CEO of Sandler Training, interviews John Rosso, a Sandler Trainer, about how to transition from the Pain step to the Budget step using the investment triangle. This is a special episode of the Selling the Sandler Way series. The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Register online for the 2018 Sandler Summit: https://www.sandler.com/resources/summit-2018 Don't forget to subscribe and leave us a 5-star review in iTunes!

Dave Mattson, President and CEO of Sandler Training, interviews John Rosso, a Sandler Trainer, about how to transition from the Pain step to the Budget step using the investment triangle. This is a special episode of the Selling the Sandler Way series. The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Register online for the 2018 Sandler Summit: https://www.sandler.com/resources/summit-2018 Don't forget to subscribe and leave us a 5-star review in iTunes!

John Rosso is the CEO of Sandler Training by Peak Performance Management. He is recognized nationally as a business-development expert, specializing in executive-sales consulting and sales-productivity training as well as the best-selling author of Prospect The Sandler Way.     John is a dynamic, enthusiastic speaker who informs, entertains, and motivates presidents, CEO's, other senior managers and sales professionals. More than 50,000 sales professionals have listened to John speak, and more than 95 percent rate his content and presentation of sought-after selling solutions the best they've ever heard.   His authentic, real-world approach to the sales process speaks to visionary business leaders who want the freedom success brings.   In 1994, John founded Peak Performance Management, Inc. an authorized Sandler Training Center. With 250 offices worldwide, Sandler is the global leader in sales and sales management training.   Attend my one-day conference January 27th in Pittsburgh. Learn more here.   John’s Challenges; 1. Be an ongoing learner. 2. Find 2 or 3 business mentors that you can talk to regularly.   Books Mentioned To Sell is Human by Daniel Pink Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty by Patrick Lencioni Leadership and Self-Deception: Getting Out of the Box by The Arbinger Institute Adversity Quotient: Turning Obstacles into Opportunities by Paul Stoltz   Connect with John LinkedIn Twitter Website   If you liked this interview, check out the rest of my interviews with sales trainers and masters. Subscribe on iTunes | Stitcher | Overcast | PodBay

Original Air Date: 2011-10-05

In this episode of the L3 Leadership podcast, Doug Smith interviews John Rosso, CEO of Sandler Training by Peak Performance. They talk leadership, entrepreneurship, sales, and more! For ways to connect with John, his bio, to watch this interview, his book, and other content, visit the show notes at L3Leadership.org/episode110. John's bio: John Rosso is recognized nationally as a business-development expert, specializing in executive-sales consulting and sales-productivity training as well as the best-selling author of Prospect- The Sandler Way. John is a dynamic, enthusiastic speaker who informs, entertains, and motivates presidents, CEO's, other senior managers and sales professionals. More than 50,000 sales professionals have listened to John speak, and more than 95 percent rate his content and presentation of sought-after selling solutions the best they've ever heard. His authentic, real-world approach to the sales process speaks to visionary business leaders who want the freedom success brings. By focusing on buyers’ and sellers’ attitudes and behaviors, not just techniques, John's clients can achieve superior selling results. In 1994, John founded Peak Performance Management, Inc. an authorized Sandler Training Center. His track record speaks for itself, as he has helped thousands of executives, managers, and sales professionals triumph over the challenges that inhibit their success and take their sales to the next level. With 250 offices worldwide, Sandler is the global leader in sales and sales management training. In July 2016, John and Peak Performance Management received the Summit Award from Sandler Training, recognizing the company as the Number 1 Sandler Training facility out of 250 Sandler training centers worldwide.John serves on the board of directors for the Coalition for Christian Outreach Campus Ministry, and is active in the United Way’s Alexis de Toqueville Society. John has published hundreds of articles, and hosts “Sales Meeting Minute”, a regional radio-syndicated feature. Connect with L3 Leadership: Website: L3Leadership.org LinkedIn: https://www.linkedin.com/company/l3-leadership Facebook: https://www.facebook.com/L3Leader Twitter: @L3leader Instagram: @l3leadership Podcast: The L3 Leadership Podcast in iTunes How You Can Help this Podcast: To listen to past interviews, go to my podcast page. Subscribe to this podcast Rate and leave a review of the podcast Share the content on Social Media Sign-up for my L3 Leadership Newsletter If you have an idea for a future podcast you would like to hear or a leader you would like me to interview, e-mail me at dougsmith@l3leadership.org. If you enjoyed the podcast, please rate it on iTunes and write a review. podcast, doug smith, leadership, entrepreneurship, l3 leadership, pittsburgh, business, personal growth, grow, sales, sandler, john rosso, peak performance Support the show (https://www.patreon.com/l3leadership)

July 18, 2016 Junk-A-Haulics Jeff Naeem & Cold Calling Advice from John Rosso

John Rosso recognized business development expert specializing in executive sales consulting and sales productivity training, and author of PROSPECT THE SANDLER WAY:  A 30-Day Program For Mastering Stress-Free Lead Development.  Leveraging over two decades of Sandler training experience, he focuses on helping people succeed by transforming attitude and behavior, as well as techniques for each step of the sales process Marko Buric ater changing countries and jobs, he now lives with his wife in Switzerland. He is currently working in IT Security, studying business informatics and preparing himself for a new path of being a coach For more information go to MoneyForLunch.com. Connect with Bert Martinez on Facebook. Connect with Bert Martinez on Twitter. Need help with your business? Contact Bert Martinez. Have Bert Martinez speak at your event!

Special guest, John Rosso, a Sandler trainer and author shares his thoughts about how to succeed at prospecting. John is author of the Sandler book, Prospect the Sandler Way: A 30 Day Program for Mastering Stress-Free Lead Development. You will learn how to get to the top and stay there as we explore:  Why Attitude is important to long-term success How Behavior affects your chances of success How to improve your Technique for greater success John Rosso's greatest success, biggest failure, and favorite Sandler rule The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Learn more about Sandler Training at www.sandler.com. Get John Rosso's book: Prospect The Sandler Way

Special guest, John Rosso, a Sandler trainer and author shares his thoughts about how to succeed at prospecting. John is author of the Sandler book, Prospect the Sandler Way: A 30 Day Program for Mastering Stress-Free Lead Development. You will learn how to get to the top and stay there as we explore:  Why Attitude is important to long-term success How Behavior affects your chances of success How to improve your Technique for greater success John Rosso's greatest success, biggest failure, and favorite Sandler rule The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Learn more about Sandler Training at www.sandler.com. Get John Rosso's book: Prospect The Sandler Way

Special guest, John Rosso, a Sandler trainer and author shares his thoughts about how to succeed at prospecting. John is author of the Sandler book, Prospect the Sandler Way: A 30 Day Program for Mastering Stress-Free Lead Development. You will learn how to get to the top and stay there as we explore:  Why Attitude is important to long-term success How Behavior affects your chances of success How to improve your Technique for greater success John Rosso's greatest success, biggest failure, and favorite Sandler rule The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Learn more about Sandler Training at www.sandler.com. Get John Rosso's book: Prospect The Sandler Way