Podcast appearances and mentions of lee gross

Direct primary care (DPC) gets rave reviews from patients and doctors. So why aren't more people gravitating to this affordable, no-hassle care that provides care outside that of the health insurance maze? Dr. Lee Gross, a direct primary care physician in southwest Florida, discusses how the Personalized Care Act can open the market for more choice, including better access to DPC. Dr. Gross describes how small business were the ones who encouraged him into opening a DPC practice for their employees, and he has not looked back.   The Personalized Care Act, reintroduced in Congress by Rep. Chip Roy (R-TX), and the U.S. Senate by Sen. Ted Cruz (R-TX) will address one of the biggest obstacles to DPC: freedom. The government restricts health savings accounts to high deductible health insurance plans, which removes options for people who don't have employer health care and don't want government plans or be confined to Medicaid. The bills also give workers without employer health insurance the same tax advantages to pay for health care that are now only given to employers.  Useful links: DPC Action:  https://dpcaction.com/personalized-care-act-for-healthcare-transformation/ How Four Pages Could Transform Health Care, January 1, 2020, Townhall  Congress has a Prescription for Health Care's Sickly Status Quo, January 27. 202, Real Clear Policy

Direct primary care (DPC) gets rave reviews from patients and doctors. So why aren't more people gravitating to this affordable, no-hassle care that provides care outside that of the health insurance maze? Dr. Lee Gross, a direct primary care physician in southwest Florida, discusses how the Personalized Care Act can open the market for more choice, including better access to DPC. Dr. Gross describes how small business were the ones who encouraged him into opening a DPC practice for their employees, and he has not looked back.   The Personalized Care Act, reintroduced in Congress by Rep. Chip Roy (R-TX), and the U.S. Senate by Sen. Ted Cruz (R-TX) will address one of the biggest obstacles to DPC: freedom. The government restricts health savings accounts to high deductible health insurance plans, which removes options for people who don't have employer health care and don't want government plans or be confined to Medicaid. The bills also give workers without employer health insurance the same tax advantages to pay for health care that are now only given to employers.  Useful links: DPC Action:  https://dpcaction.com/personalized-care-act-for-healthcare-transformation/ How Four Pages Could Transform Health Care, January 1, 2020, Townhall  Congress has a Prescription for Health Care's Sickly Status Quo, January 27. 202, Real Clear Policy

Have a Happy 4th of July!!!In this episode, Coach JPMD interviews one of America's pioneers in Direct Primary Care and advocate for healthcare reform, Lee S. Gross, MD.  Dr. Gross describes his journey from practicing fee for service medicine to running a membership based practice where he does not accept insurance.  His knowledge and expertise has also led his organization to save a local rural hospital and believes this is one of the keys to healing our broken healthcare system. You will not want to miss this episode as they discuss his passion and gift for simplifying complex systems.You can watch this episode on YouTube here.Show Notes

With Dr. Hal Scherz and his special guest, Dr. Lee Gross

Thank you so much for listening to the Bob Harden Show. On Monday's show, we visit with Marc Schulman, the Founder and Publisher of HistoryCentral.com, about current global events including developments in Israel, Paraguay, Ukraine, France, Germany, and Sudan. President Emeritus of the Foundation for Economic Education Larry Reed and I discuss how Israel's Declaration of Independence almost didn't happen. We also visit with Dr Lee Gross about the chaos created around the world by socialized medicine. Please join us for Tuesday's show. We have terrific guests including our State Senate President Kathleen Passidomo, President of Less Government Seton Motley, Boo Mortenson, and Linda Harden. Please access this or past shows at your convenience on my web site, social media platforms or podcast platforms.

Thank you so much for listening to the Bob Harden Show. On Friday's show, we visit with William Yeatman, Senior Legal Fellow at the Pacific Legal Foundation, about negotiations on the debt ceiling, and we discuss Biden's announcement to run for another term. We visit with Dr. Chad Savage about practical ways to save Medicare. Senior Economist at the Competitive Enterprise Institute Ryan Young and I discuss GDP, inflation, and the state of our economy. We also visit with Larry Bell, Endowed Professor at the University of Houston, about our two-tiered system of justice. Please join us for Monday's show. We have terrific guests including historians Marc Schulman and Larry Reed as well as Dr. Lee Gross. Please access this or past shows at your convenience on my web site, social media platforms or podcast platforms.

THE HUNCHBACK OF MARSHALL AVENUE by Randy Lee Gross (PA)(join New Play Exchange and read along with THE HUNCHBACK OF MARSHALL AVENUE)Geoffrey: Adam Osella (GA)Dreydan: Khallil Gamble (MD)Mia: Savannah Talledo (PA)Directed by Garry Lee PoseySoundscape by Eric "Red" WyattAdditional Audio:Stock Music provided by SoundPhenomenon, from Pond5Stock Music provided by RickyValadez, from Pond5SoLit - Humanities TN Sharp Recipient Spotlight Hosted on Acast. See acast.com/privacy for more information.

BONUS EPISODE: Preview to Nuts & Bolts 2022In today's bonus episode, Dr. Lee Gross, the current President of the Docs 4 Patient Care Foundation and co-founder of Epiphany Health in North Port, Florida, joins us today on the pod to give a preview to the upcoming Nuts & Bolts Conference! ---------------------Support the show

About our guest, Lee S. Gross, M.D. is the Co-founder and Senior Vice President of Epiphany Health. He received his Bachelor's degree from The Ohio State University in Columbus, Ohio, and earned his medical degree from Case Western Reserve University. After graduating from medical school he completed his residency in Family Medicine at the University Hospitals of Cleveland, where he was chief resident. He is Board Certified in Family Medicine. Dr. Gross is also active as the chief evangelist for Direct Primary Care through his leadership in Docs4Care Foundation, DPC Action , and United Stated Medical Association. He has testified before the US senate and many other forums. DPC Nuts and Bolts Conference November 10-12 Dallas Texas/ Please subscribe to our podcast on apple or amazon and give us a great review. You can make suggestions for guests and topics on our website below. Thanks for listening. Follow us on social media YouTube, Instagram, Web PageThe Pediatric Lounge - A Podcast taking you behind the door of the Physician's Lounge to get a deeper insight into just what docs 

Dr. Lee Gross, President of Docs 4 Patient Care Foundation and Owner of Epiphany Health, talks to Ryan Young of WRFH on why the “Public Option” is the wrong approach to healthcare reform. From 09/08/21

Shaun Pfund, Former New York City Policeman; Lee Gross, Direct Primary Health Care

Happy Post Monday! Guest Dr. Lee Gross, Docs 4 Patient Care Foundation, joins to discuss healthcare reform, private practices, Obamacare and government getting involved in healthcare industry.  Senate passes infrastructure bill...but House wont debate yet...why not? Discussion of federal budget and socialist takeover through federal programs.  Andrew Cuomo resigns as Governor of New York. 

Are you fed up with America's healthcare system?! So are we! Please join us in this episode as we welcome a highly respected United States Whitehouse guest, Dr. Lee Gross from Epiphany Health DPC to discuss his proposed Direct Primary Care plan to President Donald Trump! On this episode of Health Solutions with Shawn and Janet Needham... You'll Learn: • How DPC models WILL revolutionize American healthcare! • Why Dr. Lee Gross and DPC doctors believe in the free market! • How DPC empowers both the Dr AND the patient (along with countless stories on this!) • How to receive BETTER care for LOWER prices! • How DPC protects preexisting conditions ~ Episode Resources... https://www.epiphanyhealth.org/ https://www.facebook.com/EpiphanyDPC/ https://d4pcfoundation.org/ https://fmma.org/ https://surgerycenterok.com/ https://www.dmh.org/ ~ #Trump #DonaldTrump #Whitehouse #DrLeeGross #EpiphanyHealthDPC #EpiphanyHealth #DirectPrimaryCare #DPC #Healthcare #Liberty #EducateAndEmpower #NeedhamHealthSolutions #TeamNeedham #ActiveLifestyle #HealthyActiveLife #ActivePeople #ShawnNeedham #HealthSolutions #MosesLakeProfessionalPharmacy #MLRX #SickenedTheBook #ShawnNeedhamRPh #ThinkOutsideTheSystem #OptimalHealthMatters #ItsTime ~ *** #BenShapiro & #DaveRamsey Fans. Learn how to be in the driver's seat for your healthcare choices {not the system or doctors!}

Dr. Lee Gross from Doctors For Patient Care explains the “direct patient care” model of primary physician care. The approach does not take insurance (government or private) and, instead, uses a small monthly subscription fee model. Gross discusses how the system works and why they have been able to reduce some health care costs for patients.

Thanks for listening to the Bob Harden Show – celebrating over eight years broadcasting on the internet! Here's what you'll find on today's show. On Thursday's show, we visit with Keith Flaugh, co-founder of the Florida Citizens Alliance, about the mask mandate in Collier County and the National Education Association's lawsuit to obstruct the opening of Florida Public Schools. We also provide information a free virtual seminar coming up on July 31, “Rescuing our Children.” Congressional candidate Byron Donalds and I address the negative advertising run by a few of his desperate competitors, and we get an update on his campaign. Byron also weighs in on the importance of President Trump's “Operation Legend.” The Founder and President of Less Government, Seton Motley, and I discuss his frustrating experience with Code Enforcement in Collier County as he rebuilt his home destroyed by Hurricane Irma. We also visit with the former Mayor of Naples, Bill Barnett. Please join us for tomorrow's show. We visit with Research Fellow for the Cato Institute William Yeatman, Owner of Seed to Table and candidate for Republican State Committeeman Alfie Oakes, medical Dr. Lee Gross, and entrepreneur and author or “The Devil at Our Doorstep” Dave Bego. Please join us live at 7 a.m. on my website, or you can access the show anytime on podcast platforms (iTunes, TuneIn, Spotify, and Stitcher) or in “show archives” on my website, www.bobharden.com.

Join Jimmy Sengenberger at the Crossroads with Dr. Lee Gross, M.D.! Jimmy (@SengCenter) talks with Dr. Lee Gross, M.D. (@drleegross), President of the Docs 4 Patient Care Foundation and Owner of Epiphany Health, about how Covid-19 is faring in Dr. Gross's home state of Florida, what Covid-19 has revealed are fundamentally problems with America's healthcare system, and how we can get back to a patient-centered healthcare service model.

Years of advocacy has brought victory in freeing the doctor patient relationship. The US Treasury has proposed a new rule that will allow you to use your money in tax deferred medical accounts (including FSAs, HRAs, and some HSAs) to pay for doctor care in Direct Primary Care relationships. Dr. Lee Gross, president of the Docs4PatientCare Foundation (D4PCF), joins host Hal Scherz to unpack the proposal, "the rule promises relief for patients and doctors fighting for survival." The long fought battle is not over. There is a sixty day comment period and several issues that must be corrected.

Host Dr. Hal Scherz will bring the President of the Docs 4 Patient Care Foundation, Dr. Lee Gross in to unpack the impact of the CON (certificate of need) repeal in Florida. Dr. Gross will update listeners on the Trump administration's efforts on DPC (Direct Primary Care), and the areas it falls short.

  There has been no shortage of ink spilled arguing how we fix our broken US health care system so today I will use the spoken word instead. Fundamentally, we all want the same things from the system: Quality care, Affordable care, and Access to care. The real question is how do we move from here to there? Are there people who have fixed these problems even on a small scale that we can use as guides to work things out? Finally, should we look off shores for solutions to our woes?   I feel that there are a few fundamental problems within our current framework that need to be recognized as the problems so that we can focus our solutions appropriately. The large problems are: 1) a lack of transparency on costs, 2) regulations that impede access to affordable care, and 3) a disconnect between the patient and the person and/or entity providing care. In my view, it is not reasonable to look to adopt systems and solutions from other countries as there are too many differences between our cultures, demographics, wealth, and economic infrastructure to expect the adoption of other countries' health systems to work in the US any more than our way of life would work in those countries.   It is also not obvious how much we should spend on the care we receive. In that, I mean to say that there is no ideal GDP figure that we should target because you have to spend money on something and  who is to say what the right amount is? We spend significantly less on feeding ourselves now than in the past which has freed up money to pay for other products and services - some of which are health care. I certainly don't mean to imply the amount we spend on care is correct right now but simply that using a random GDP per centage should not be a gauge for success. If we spent 30% of our GDP on health but we lived healthy and productive lives to age 150 thanks to gene therapy no one would think we were overspending.   However, with that said, it is clear that we are not getting value for what we spend on care. By that token, we are paying too much for what we are getting and need to find ways to achieve the goals set forth above. I believe we have actually been shown some solutions that are already working that don't require significant legislative action and can be implemented today that will improve health, lower costs, and improve access.   First, primary care could be delivered through the direct care model. Even specialized care could be administered this way. Physicians have shown that they can radically reduce the price of care to patients and provide them superior care than through traditional insurance third party pay plans. Second, we could switch from a third party insurance system to measures that control costs and put patients back in control of the shopping of services with health sharing or HSAs. Finally, we could move for a decreased regulatory burden on pharmaceuticals allowing patients to get medications from anywhere in the world and reduce the testing required by the FDA on efficacy (which would reduce the time and cost for new products to come to market.)   These ideas simply provide a framework for changing the landscape of health care but are proven to work and would certainly put us on a more rational path while freeing up resources to take care of those who are unable to pay.   Eric Larson is the host of the Paradocs. show notes Episode 10: Mary Ruwart describes how changing the FDA would free our market Episode 12: Dr. Keith Smith tells us how his full price transparency lowers the cost not just for his patients but patients everywhere. Episode 34: Dr. Lee Gross explains how direct primary care is a proven game changer in the lives for those without much money and is providing better care than expensive health plans. Episode 48: Matthew Bellis of Liberty Health Share goes over how health sharing ministries provide an affordable option for those seeking health coverage. YouTube for Paradocs: Here you can watch the video of my late son singing his solo on the Paradocs YouTube page. Patreon - Become a show supporter today and visit my Patreon page for extra bonus material. Every dollar raised goes towards the production and promotion of the show.     Direct Download Link

Join Host Dr. Mike Koriwchak, and his guest, Dr. Lee Gross, President of the Docs4PatientCare Foundation, as they discuss the passage of bills in Georgia and Florida that give the green light to Direct Primary Care.

  One of the great challenges to those paying for our health care today is determining who is high quality and poor quality, who is truly expensive or inexpensive, and who is doing the right thing. Unfortunately, the payers in medicine are oftentimes not the patients or their families but third parties either in commercial insurance or government insurance like Medicare and Medicaid. Since the person receiving the care is not directly paying for the service, administrators in an office somewhere have to make the determination of how to pay without experiencing the care and knowing whether the physician was providing the right care.   In order to find some efficient and objective way of determining the level of care, these payers have created a system of quality metrics and goals for their physicians to meet. They achieve this through the use of carrots and sticks - either financial rewards to achievement or reductions in pay if certain metrics have not been met. But this way of meeting goals, determining the goals, and paying for health care is all wrong says my guest, Dr. Ryan Neuhofel.   Dr. Neuhofel is a family medicine physician from Kansas who wrote a piece describing the pitfalls of insurance companies and the government trying to create metrics for best care. The problems with using these tactics are many. The goals are often wrong. Over 80% of the goals set by the payers turn out to not be validated after more scientific inquiry occurs wasting a lot of resources to gather useless information. Collecting the information required is expensive. The time, software, and equipment to gather the information or demographics or metrics required by the third party payer has been well documented to be overly burdensome and expensive for practices. Oftentimes, the gathering of the data is so expensive that private practices have to join larger health organizations or go out of business. The motivation is all wrong. The motivation of withholding payments or enhancing payments for reaching certain thresholds in the population of your patients doesn't work. All physicians want to do a good job controlling the health of their patients. It is rare that they look to produce suboptimal care - nor should they. Therefore, enhancements will rarely produce meaningful results except to frustrate physicians by requiring the accumulation of a lot more data. We need to focus on patients not populations. Although payers see only the forest and not any individual trees when it comes to their gigantic pool of patients, the physician treats people one at a time. They have a much better handle on the lives of the patients and can then work to achieve the patient's goals for their life and health.   Dr. Ryan Neuhofel is a family medicine physician who owns NeuCare in Lawrence, KS. He is the president of the Direct Primary Care Alliance and is a leading advocate for the direct primary care model of medicine. show notes NeuCare: Dr. Ryan Henuhofel's practice website. DPA Alliance: Dr. Neuhofel is the president of the Direct Primary Care Alliance which advocates for physicians to adopt the direct primary care model of delivering care. Policymakers Put Down Your Carrots and Sticks. They will not work.: Dr. Neuhofel's written piece that we discussed during the show. Episode 002: My discussion with Dr. Amat about what DPC is and why she chose it. Episode 011: Dr. Michel Accad explains why we need to focus our treatments on individual patients, not populations of people. Episode 034: Dr. Lee Gross  explains how he will use direct primary cost to control the cost of care and put physicians first as leaders. Memorial for Andy Larson: This is the donation link to honor Andy's death with the Grand Rapids Choir of Men and Boys where he blossomed and served as a head chorister. YouTube for Paradocs: Here you can watch the video of my late son singing his solo on the Paradocs YouTube page. Patreon - Become a show supporter today and visit my Patreon page for extra bonus material. Every dollar raised goes towards the production and promotion of the show.    

  Physicians today need to be more than healers. They need to also be leaders for their patients and partner with the patients throughout all aspects of care.  Until we as physicians take an active role in finding solutions to every problem encountered by our patients, we aren't doing our job. This includes being mindful of the cost of tests, procedures, and pharmaceuticals and doing something to lower those costs to make getting the necessary care affordable.   At least, that is the message that Dr. Jack Cochran is trying to make in his new book, Healer, Leader, Partner: Optimizing Physician Leadership to Transform Healthcare. Dr. Cochran is the former CEO of the Kaiser Permanente Medical Group from 2007-2015 so he knows a thing or two about operating massive medical systems and thousands of physicians. Dr. Cochran wrote the book to be part instruction manual for dealing with situations as a leader and part thesis on the problem with health care and how to fix it.   Dr. Cochran's solution for driving down the cost of care is fairly conventional when seen through the lens of a person operating at the top of a massive integrated medical system. He sees solutions with economy of scale, quality metrics, and regulations. At its foundation, he seeks what we all seek - an affordable, high quality, personal relationship based care for our most vulnerable. Part of that vulnerability is with the ability to afford the right care which is why Dr. Cochran insists so strongly on the necessity of physicians being leaders in controlling costs. He argues that doctors need to spend less time giving up or ignoring costs because they can't control them and instead be at the forefront of innovation.   The last two thirds of this book deal with how to become a leader. The examples are all within medicine but the lessons are universal. If you're someone who aspires to be a leader or might accidentally stumble upon a leadership position (like what happened to me) then the book is a must read on how to be effective and maintain your sanity.   Dr. Jack Cochran is the former CEO of the Permanente Federation which is the national organization of all the Kaiser Permanente physician groups in the United States. He served as the CEO from 2007-2015 and is a plastic surgeon by training.     show notes   Dr. Cochran's Website: Looking to book Dr. Cochran as a speaker? Want to interview him? Trying to find out what he's up to? This is the place to go. Episode 002: My discussion with Dr. Amat about what DPC is and why she chose it. Episode 034: Dr. Lee Gross  explains how he will use direct primary cost to control the cost of care and put physicians first as leaders. Memorial for Andy Larson: This is the donation link to honor Andy's death with the Grand Rapids Choir of Men and Boys where he blossomed and served as a head chorister. YouTube for Paradocs: Here you can watch the video of my late son singing his solo on the Paradocs YouTube page. Patreon - Become a show supporter today and visit my Patreon page for extra bonus material. Every dollar raised goes towards the production and promotion of the show.    

  What is the difference between a first year medical student and a senior in college? A lot of debt and neither knows anything about medicine. Contrary to popular belief, medical students don't know the first thing about the health care system, how it is delivered in the United States, or what challenges face physicians in caring for their patients. So all of the popular opinions floating around in the general undergraduate student population are present upon their training. Unfortunately, much of their understanding lacks nuance or knowledge of the alternatives in the market or the fact that there even is a market.   My guest, Dr. Beth Haynes is an emergency medicine and family medicine residency trained physician who is looking to change that problem as the medical director of the Benjamin Rush Institute. The Institute is committed to teaching medical students alternative ways of caring for patients, ethics, and practice models. She participates in debates arguing for market solutions against those arguing for single payer systems like Medicare for All.   Dr. Haynes also hosts ethics workshops where she discusses the nature of rights. These delve into the essence of what a right really means and if someone can truly have a right to health care by forcing others to provide that care. In addition to those BRI activities, Dr. Haynes serves as a public speaker and health policy advocate with the Docs 4 Patient Care that we discussed with Dr. Lee Gross in Episode 034.   Dr. Beth Haynes is the medical director of the Benjamin Rush Institute whose mission is to educate medical students about the role of the market in providing health services.   show notes Benjamin Rush Institute -  The Benjamin Rush Institute is the organization dedicated to introducing medical students to ways to preserve the patient-physician relationship. It provides scholarship for students to participate in lectures, debates, and talks to learn more about market alternatives to the current focus on large single payer delivery systems. @haynes_be: Twittering for Dr. Haynes Docs4PatientCare Foundation: Dr. Haynes is an executive board member for this group that represents physicians in national health care policy. Episode 019: The Big CON - Discussion with Dr. Gejendra Singh about his battle with the North Carolina state to run his imaging center. Episode 011: Let's Treat Patients, No Populations. A Discussion Dr. Michel Accad. Memorial for Andy Larson: This is the donation link to honor Andy's death with the Grand Rapids Choir of Men and Boys where he blossomed and served as a head chorister. YouTube for Paradocs: Here you can watch the video of my late son singing his solo on the Paradocs YouTube page. Patreon - Become a show supporter today and visit my Patreon page for extra bonus material. Every dollar raised goes towards the production and promotion of the show.

Episode 034: Is Direct Primary Care the Future of Medicine? A Discussion with Dr. Lee Gross of Docs 4 Patient Care If there is one thing patients and doctors agree about when it comes to primary care it's that it isn't properly working for either one. Doctors have too little time to spend with patients, can only address one or two problems at a time, and spend most of the little face time they get staring at a computer screen than at their patient. Patients end up spending a lot of money on copays, laboratory studies, and visiting specialists because the doctor is unable to use his or her 22,000 hours of training on treating minor ailments.   Fortunately, there is a growing number of physicians who have adopted an innovative work around to these problems by switching from an insurance based practice to a membership based practice called Direct Primary Care. Now, instead of patients having to spend half a day waiting in a waiting room for 6 minutes of face time with a physician, physician assistant, or nurse practitioner they can spend a leisurely half hour and address multiple problems in one visit. At the same time, in many practices they can receive heavily discounted prescription medications, laboratory testing, and radiology exams.   My guest, Dr. Lee Gross, is the president of the Docs 4 Patient Care Foundation which was established as an advocacy group to fight for legislative changes around medical delivery innovations. He testifies routinely in Washington, DC and state capitols all over America. Dr. Gross is a partner at Epiphany Health where he has practiced using a direct primary care model serving everyone from the poor to wealthy.   Dr. Lee Gross is the president of the Docs 4 Patient Care Foundation and a family physician in the direct primary care practice, Epiphany Health in Florida. He testifies routinely throughout the country and Washington, DC advocating for direct primary care and innovative ways to deliver health care. show notes Epiphany Health- Dr. Gross' direct primary care practice in North Port, Florida. @drleegross - Twittering Episode 002:  How Direct Primary Care Made Me Love Medicine Again & Made Me Less Cranky with Dr. Belen Amat. Episode 004: A Step-by-Step Guide in How to Start a Direct Primary Care Practice with Dr. Chad Savage. Memorial for Andy Larson: This is the donation link to honor Andy's death with the Grand Rapids Choir of Men and Boys where he blossomed and served as a head chorister. YouTube for Paradocs: Here you can watch the video of my late son singing his solo on the Paradocs YouTube page. Patreon - Become a show supporter today and visit my Patreon page for extra bonus material. Every dollar raised goes towards the production and promotion of the show.  

Join Dr. Mike as he discusses the recent DCP conference with his guest Dr. Lee Gross

Join Dr. Mike and his guest as they talk about primary care

Join Dr. Michael Koriwchak, M.D. and his special guest Dr. Lee Gross, M.D. as the discuss the new option of direct primary care in medicine.

Rehearsal for July Shtiebel with Rabbi Ben Newman, Jennifer Convissor, and Lee Gross.

Lee Gross on Drums, Jon Nelson on Guitar and vocals, Ben Newman on Vocals and Ukulele.

Topic: Upfront pricing and no third parties to interfere with your health care - all while driving down costs and improving medical outcomes Our President, Dr. Lee Gross steps into the Doctor's Lounge to discuss his own experience in this practice model and our organization's steps in promoting it throughout the country.

Join Dr. George and her guest Dr Lee Gross of Epiphany Health. He will discuss an innovative approach to primary care - he calls it: "concierge care for the little guy.”