Podcast appearances and mentions of matthew manos

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Best podcasts about matthew manos

Latest podcast episodes about matthew manos

IDEAS IN ACTION | USC's Podcast Series
Transformative Learning: Innovation, Inclusion, and the Future of Education

IDEAS IN ACTION | USC's Podcast Series

Play Episode Listen Later Dec 7, 2022 60:24


While education is weathering attacks on Critical Race Theory, outlawed instruction about sexual orientation and gender identity, and issues of inclusion, educators are working to create a more equitable educational system. Several renowned authors and educators will discuss what's at stake, offer innovative approaches to teaching and learning, and share their visions for the future of education. Christopher Emdin is the Robert A. Naslund Endowed Chair in Curriculum and Teaching and professor of Education at USC, where he also serves as director of youth engagement and community partnerships at the USC Race and Equity Center. He is the author of numerous award-winning works, including Urban Science Education for the Hip-hop Generation; the New York Times bestseller, For White Folks Who Teach in the Hood and the Rest of Ya'll too; and Ratchetdemic: Reimagining Academic Excellence. Matthew Manos is the Director of Challenge-Based Learning and assistant professor of Teaching and Design Strategy at the Iovine and Young Academy. He is also the founder and managing director of verynice, a design strategy practice that gives half of its work away for free to nonprofit organizations; the author of over 30 books and toolkits on the intersection of creativity, social impact, and strategy; and chair of Los Angeles Mayor, Eric Garcetti's creative advisory board. Pedro A. Noguera is a Distinguished Professor of Education and Dean of the USC Rossier School of Education. An elected member of the National Academy of Education, his research focuses on the ways schools are influenced by social and economic conditions, and demographic trends locally, regionally, and globally. His latest book, A Search for Common Ground: Conversations About the Toughest Questions in K–12 Education, co-authored with Rick Hess, won the Association of American Publishers' 2022 Prose Award. In 2022, he ranked third in the nation for influence and impact by Education Week. LaVonna Blair Lewis (moderator) is the Associate Dean of Diversity, Equity, and Inclusion at the USC Sol Price School of Public Policy. Lewis's areas of research and professional interests focus on cultural competency and health equity. Her work has appeared in The American Journal of Public Health, Family, and Community Health; The American Journal of Health Behavior, Social Science, and Medicine; The Journal of General Internal Medicine; and other journals.

The Business Elevation Show with Chris Cooper - Be More. Achieve More
Vision, Planning & Philanthropy with Matthew Manos

The Business Elevation Show with Chris Cooper - Be More. Achieve More

Play Episode Listen Later Sep 30, 2022 55:48


How do you best create a vision and plan for your business future? Also. how do you best consider philanthropy in that process? My guest Matthew Manos is the founder of verynice, a design strategy practice that gives half of its work away for free to nonprofit organizations. verynice's clientele includes Apple, Google, UNICEF, NASA and the American Heart Association. Manos also currently serves as chair of Los Angeles Mayor Eric Garcetti's Creative Advisory Board. Matthew was called “crazy or genius” by Forbes and named one of seven millennials changing the world by the Huffington Post. Join us as we explore how Matthew advises his very impressive clients about developing their vision and planning for the future. Also, we will learn from Matthew's very philanthropic way of doing great business.

The Business Elevation Show with Chris Cooper - Be More. Achieve More
Vision, Planning & Philanthropy with Matthew Manos

The Business Elevation Show with Chris Cooper - Be More. Achieve More

Play Episode Listen Later Sep 30, 2022 60:00


How do you best create a vision and plan for your business future? Also. how do you best consider philanthropy in that process? My guest Matthew Manos is the founder of verynice, a design strategy practice that gives half of its work away for free to nonprofit organizations. verynice's clientele includes Apple, Google, UNICEF, NASA and the American Heart Association. Manos also currently serves as chair of Los Angeles Mayor Eric Garcetti's Creative Advisory Board. Matthew was called “crazy or genius” by Forbes and named one of seven millennials changing the world by the Huffington Post. Join us as we explore how Matthew advises his very impressive clients about developing their vision and planning for the future. Also, we will learn from Matthew's very philanthropic way of doing great business.

DeTox with dToks | Rejuvenation Routinely - Mental Health

The 85th episode of dToks features Matthew Manos, CEO of verynice, The head of the creative advisory council for Mayor Garcetti and the Director of Challenge based learning at USC as he talks about his unique philosophy towards everything, and his DeToxes

BAJ Podcast
Less (Bad) Design with Matthew Manos

BAJ Podcast

Play Episode Listen Later Feb 4, 2022 26:43


A conversation with Matthew Manos, founder and managing director of verynice, a design strategy practice that gives half of its services away for free to non-profit organizations. Matthew details the work he does with his company as well as one of his toolkits, Less (Bad) Design: A Toolkit For Ethical Ideation, that challenges designers to consider the ethical impact of their designs. With a portfolio of work that has reached millions of people across the globe, verynice's client experience spans 1,000+ brands including the American Heart Association, Apple, the City of Los Angeles, Disney Imagineering, Google, REI, and the United Nations. We will talk to him about his company, his ambitions for the future and the idea of a toolkit he published to eradicate bad design.

The Voice of Leadership
Matthew Manos: Reflections on How to be a “Very Nice Company”

The Voice of Leadership

Play Episode Listen Later Apr 29, 2021 51:50


Guest Matt Manos, the Founder and Managing Director of verynice, a design and strategy practice shares how his company gives away half of its profits and services and remains profitable. With a mission to reduce expenses for nonprofit organizations and to increase access to design for all, they have already given away more than 40 … The post Matthew Manos: Reflections on How to be a “Very Nice Company” first appeared on TRANSLEADERSHIP, INC®.

founders reflections managing directors matthew manos transleadership
Innovators on Tap
Defining Success On Your Own Terms w/ Matthew Manos

Innovators on Tap

Play Episode Listen Later Nov 25, 2020 34:10


I want you to think of the amount of work you do each day.  Now, imagine that you were asked to double it - what would you say?  But that’s not all, I now want you to give all that extra work away for free.    If you think this sounds unrealistic, you’re not alone.  That was also my first reaction. But this isn’t a hypothetical. In fact, it’s the core principle behind today’s guest, Matthew Manos, company “verynice”.  His company is a collaborative design strategy practice that specializes in creative problem solving based on his give half methodology, where he gives half of his company’s services away for free to nonprofits and other community organizations — so they can spend money directly on the problems they are trying to solve. Matthew started out as a semi-professional skateboarder where he first learned to embrace failure and now applies those lessons to running his business and teaching innovation at USC.   One of those lessons is Matthew’s advice to not accept the status quo, and instead define success on your own terms, when he says: “Success is up to you to define. Constantly trying to become someone else is the single biggest distraction.” You can follow the podcast and host Chuck Swoboda on Twitter for further exploration and discussion on innovation. The episode is also available wherever else you listen to podcasts. Enjoy!

Conscious Profits Unfiltered with Sebastian Naum
Building a Multi-million Dollar Business by Giving Half Away for Free w/ CEO Matthew Manos

Conscious Profits Unfiltered with Sebastian Naum

Play Episode Listen Later Oct 6, 2020 36:31


Called “crazy or genius” by Forbes, and recognized as one of the 100 most influential creatives working today by HOW Magazine, Matthew Manos is the Founder and Managing Director of verynice, a design strategy practice that gives half of its work away for free. Matthew is also the author of How to Give Half of Your Work Away for Free and Towards a Preemptive Social Enterprise. His free tools have reached countless of people in over 170 countries. Driven by a mission to redefine the way pro-bono is done all the while running a for-profit business. Show notes in order of appearance: Matthew’s last “oh shit” moment Awarded by Forbes, Entrepreneur, Fast Company, The Wall Street Journal, etc because of disruptive business model The first thing he designed on a computer screen Skateboarding tricks and falls Give away for free or give nothing away for free. Two schools of thought How pro-bono work painted the path to verynice’s agency model How Matthew chooses who gets free work and who pays Operating pro-bono clients as regular paying clients Matthew creates a toolkit with all his secrets to be given away for free How can this business model survive How do you encourage volunteers to work hard Instilling purpose & mission Matthews graphics and his upcoming comic book Matthew tells us the 2 most important traits of a conscious leader. He shares a very unique point of view.   Visit verynice and find Matthew Manos on Instagram   Connect with Sebastian on Instagram SebastianNaum.com

Baily Hancock Presents: Stop, Collaborate & Listen
INNOVATION X COLLABORATION: Matthew Manos, Founder & Managing Director of verynice

Baily Hancock Presents: Stop, Collaborate & Listen

Play Episode Listen Later Sep 7, 2020 53:14


Join me and Matthew Manos, Author, Design Strategist, Educator, and Entrepreneur as we talk about his passion for saving the world with design by making creativity and innovation more accessible. View the show notes at bailyhancock.com/scl/46. {This is episode 2 of 4 in the second mini-series of season 2 on INNOVATION X COLLABORATION}

Baily Hancock Presents: Stop, Collaborate & Listen
INNOVATION X COLLABORATION: Matthew Manos, Founder & Managing Director of verynice

Baily Hancock Presents: Stop, Collaborate & Listen

Play Episode Listen Later Sep 7, 2020 53:14


Join me and Matthew Manos, Author, Design Strategist, Educator, and Entrepreneur as we talk about his passion for saving the world with design by making creativity and innovation more accessible. View the show notes at bailyhancock.com/scl/46. {This is episode 2 of 4 in the first mini-series on INNOVATION X COLLABORATION}

Customer Obsessed
Episode 7: Social Entrepreneurship with Matthew Manos

Customer Obsessed

Play Episode Listen Later Jun 26, 2020 36:35


We’re in the middle of extreme social upheaval, and many brands are re-evaluating their cultures and the impact their actions are having on marginalized communities. As a leader, how do you make sure your good intentions turn into good actions? We interviewed Matthew Manos, a pioneer in the world of philanthropically-minded entrepreneurs, to find out. On the show, we talk about the radical give half model at the heart of verynice. We also address the challenge of using your talents authentically to have a positive impact and how to use creativity and generosity to create not just a customer-obsessed company, but a humanity-obsessed one.

The Gifters: Your Story is a Gift to the World

Matthew Manos is a Los Angeles-based author, design strategist, educator, and entrepreneur passionate about making creativity and innovation more accessible. https://www.linkedin.com/in/matthewmanos/

los angeles matthew manos
DIXO
#73 Diseño y creatividad · Creative Talks

DIXO

Play Episode Listen Later Mar 29, 2020 51:26


En este episodio, Jonathan Álvarez y Fernanda Rosh, platican con Matthew Manos @verynicetweets, quien nos habla de verynice y Reginald. También hablamos con Francisco Marín de @Bedu_Org. Y en la sección media hablamos sobre un artículo de WIRED que habla de múltiples realidades. The post #73 Diseño y creatividad · Creative Talks appeared first on DIXO.

tambi garcia wired dise diseo creatividad fer tapia camarena krauze dixo francisco mar warpig creative talks matthew manos
Creative Talks Podcast
Creative Talks Episodio 77

Creative Talks Podcast

Play Episode Listen Later Mar 27, 2020 51:26


En esta edición platicamos con Matthew Manos quien nos habla de Verynice y Reginald. También hablamos con Francisco Marín de BEDU. Y en la sección media hablamos sobre un artículo de WIRED sobre la multiplicidad de realidades. Finalmente les platicamos nuestra experiencia viendo la película "El hoyo". --- Send in a voice message: https://anchor.fm/creative-talks/message

tambi wired finalmente bedu francisco mar creative talks matthew manos
Noble Warrior with CK Lin
052: Finding Purpose in Crisis - Matthew Manos

Noble Warrior with CK Lin

Play Episode Listen Later Mar 23, 2020 73:48


Live Your Mission Show: Audio Experience
#014: Creative Problem Solving with Matthew Manos, founder of verynice

Live Your Mission Show: Audio Experience

Play Episode Listen Later Feb 6, 2020 55:20


This week Peter talks with Matthew Manos, founder of verynice which  helps businesses, non-profits, and governments expand their capacity for impact through design strategy and creative facilitation. Hear how his side project turned into his dream job before he was even out of grad school, plus stick around for the reaper round where he breaks a bit of a sweat! Time Stamps: (0:00) Welcome to the Live Your Mission show! (0:43) Mission Meats presents: Prosperity Pets! // prosperitypets.co + Amazon + email peter@prosperitypets.co for a LYM listener code! (2:38) Intro to our conversation with Matthew Manos (5:33) Welcome to the show, Matthew! (5:43) Matthew’s current mission (6:54) Why he’s the right person for the job (8:23) Win-win: Helping others make the real impact (10:18) Creative problem-solving: Matthew’s services (13:18) Unintended impact: 826la (15:18) Looking back at initial expectations // How Matthew figured out how to make his passion a full-time mission (18:03) There’s a way to keep art separate from passion (18:57) Working for the passion, first! (20:53) Looking back at what Matthew would’ve done differently (25:16) Avoiding the irrelevant question of, “How big is your team? - instead ask, “What is the mission?” (29:16) Very Nice was always about the mission (32:31) Advice for those who dread those “Mondays” // Taking a step back to analyze your situation (37:44) THE REAPER ROUND   How to connect with Matthew and verynice: Instagram: @verynice website: verynice.co reginald: reginald.co   Think you’re ready to try our Carolina Reaper Jerky? Hashtag #MissionReaper for a chance to be featured + win $100 in snacks!   Treat your pets with the good stuff! Check out our sister company, at prosperitypets.co (also available on Amazon) **Email peter@prosperitypets.co for a special discount code!**   If you have a topic or person of interest you would like to know more about, email me at peter@missionmeats.co

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Sprint to Success with Design Thinking
Design Strategy and Social Entrepreneurship with Matthew Manos

Sprint to Success with Design Thinking

Play Episode Listen Later Jan 15, 2020 41:09


It is with great enthusiasm that I introduce you to Matthew Manos. He doesn’t just practice at the intersection of design, technology, entrepreneurship and innovation, he teaches you how as well.    He is an award winning design strategist, founder and managing director of VeryNice, a design strategy firm that designs and facilitates workshops for creative problem solving.    He’s also the assistant dean and professor at Iovine and Young Academy, a school at the University of Southern California, that brings together design, business, and technology in order to create the next generation of entrepreneurs and innovators.    Forbes calls him a crazy genius and HOW magazine recognized him as one of the top 100 most influential creatives working today and he’s also the author of, “Toward a Preemptive Social Enterprise.”   In this episode Matthew shares: How he launched a business at 16 years old The role of design strategy How you enhance and nurture a creative mindset The value of being a professor and practitioner The future of social entrepreneurship His plans for the future   There’s a quote by George Bernard Shaw where he says, “You see things; and you say, ‘Why?' But I dream things that never were; and I say, ‘Why not?” Matthew isn’t afraid to dream and he’s created the tools and resources to help make your dreams come true as well. I hope you all enjoy my conversation with Matthew Manos, and as always tag us online and share your thoughts and takeaways.    You can connect with Matthew on Instagram @veryniceinstagram and you can find the resources he mentions at verynice.co and modelsofimpact.co You can connect with me, Sabba on Instagram and Twitter @AskMsQ or visit my website askmsq.com.

TRYTOBEGOOD
Matthew Manos (verynice) x TRYTOBEGOOD | September 5, 2016

TRYTOBEGOOD

Play Episode Listen Later Sep 6, 2016 57:32


Talking to Matthew Manos, founder of a verynice design studio, about how his volunteer efforts turned into a design studio that's able to keep its doors open by doing 50% pro-bono work, and how his new book about rethinking the reactive post-trauma nature of social enterprises will impact the future.

matthew manos
Why Service Design Thinking
Towards a Preemptive Social Enterprise | Matthew Manos | #13

Why Service Design Thinking

Play Episode Listen Later Aug 1, 2016 23:14


WIN A COPY OF MATTHEW'S NEW BOOK AT WHYSERVICEDESIGNTHINKING.COM/FUTURES.   Social Enterprises are one of the most important forms of business today and one of the most crucial components of a social enterprise is to create the future that we want to live in. Matthew Manos, designer, social enterprise builder, and innovative thinker, wants to help you do just that, with his new book, Towards a Preemptive Social Enterprise. ________ Love what you hear? Please subscribe, rate, and review us! Special thanks to Monica Shriver of BraveMusician.com for this episode's theme music.

Why Service Design Thinking
Matthew Manos | Helping Nonprofits Build A Legacy | #2

Why Service Design Thinking

Play Episode Listen Later Apr 12, 2016 34:49


Very few people in the business and design sectors have done as much for the nonprofit community as Matthew Manos, of verynice, a global human-centered design and strategy studio. He has revolutionized how the design industry interacts with the nonprofit industry, by creating a way of giving back with his  business model of dedicating half of his agency's work towards pro bono projects for nonprofits. He has started a meaningful dialogue on how nonprofits can approach their business models differently, as a means to making an even bigger impact. In our interview, we discuss how a nonprofit organization can better create a sustainable legacy by rethinking its revenue streams. Support Matthew's work: veryniceGive Half bookModels of Impact toolkit ________ Participate in the design challenge on our website.________ Love what you hear? Please subscribe, rate, and review us! Want to keep in touch? Sign up for the mailing list at whyservicedesignthinking.com for access to useful freebies and bonus resources that won’t be available anywhere else. Special thanks to Monica Shriver of BraveMusician.com for this episode's theme music.

The Impact Podcast by Innov8social | Social Impact Through Business, Innovation, Leadership
#68 Back With Matthew Manos, Founder of ModelsofImpact and Verynice Designs

The Impact Podcast by Innov8social | Social Impact Through Business, Innovation, Leadership

Play Episode Listen Later Feb 13, 2016 15:19


Back with Designer, Founder, and Author Matthew Manos to hear about his latest initiatives, ModelsofImpact.co. Find out about the toolkit, and the business he is building to support startups, founders, and companies as they explore different business models that pursue profit and impact. Find Show Notes at: innov8social.com/podcast Theimpactpodcast.com innov8social.com @innov8social #theimpactpodcast

The Marketing Mentor Podcast
#285:HOWDesignLive@SCAD #1 with Matthew Manos

The Marketing Mentor Podcast

Play Episode Listen Later Feb 8, 2016 48:46


This is a live interview from the HOWDesignLive@SCAD Lecture Series 2016 with Ilise Benun of Marketing-Mentor.com and #HOWLive speaker, Matthew Manos of Founder of verynice.co, author of, “How to Give Half Your Work Away for Free” and recently named one of “Seven Millennials Changing the World.” Lots of inspiring ideas about building on his foundation and using his creativity to do something meaningful! More inspiration at HOWDesignLive.com and SCAD.edu

The SuccessLab Podcast: Where Entrepreneurs Collaborate for Success
Growing A Business By Giving Back With Matthew Manos

The SuccessLab Podcast: Where Entrepreneurs Collaborate for Success

Play Episode Listen Later Nov 19, 2014 23:53


Welcome to the SuccessLab Podcast episode #25. In this episode I talk to Matthew Manos, an amazing entrepreneur out of L.A. I had the pleasure of meeting him when he visited Phoenix to help with Pro Bono Week. During our chat, I ask him how he grew his business based initially on nonprofit work. He now has three offices spread across the country and is a notable author. In the Biz Hack I take off from last week's tip on maintaining focus and give you a cool tactic some us in the mastermind started implementing..  Official bio: Matthew Manos is an neo-philanthropist, creative director, author, and founder of verynice, a global design company that dedicates more than 50% of its work to free services for nonprofits. Matt was also named one of Seven Millennials Changing the World by The Huffington Post. Whew! And I'm leaving quite a bit out.  Can you tell us a bit about your journey? I'm a graphic designer by trade. I started my freelance career when I was in high school. I took on my first pro-bono project when I was 16 years old, and fell in love with the idea of working with nonprofits. And seeing the power of design in the social sector, and what it could do in terms of creating a message or making a vision clear, or just communicating in general.  I started getting a big enough stream of clients to turn this all into a business, and that's what verynice is now. For businesses already working with for-profit clients, can they reverse engineer this and start folding in nonprofit work? Yes. It's been done both ways. The way we started was 100 percent pro bono and then gradually adding paid work. But the way most people start to integrate this model is to start with 100 percent paid work then integrate pro bono. How do you manage it all? How do you manage work/life balance? I'm still trying to figure it out. But I do have an incredible team and leadership at verynice. We couldn't do anything without our team and our volunteers and contractors. We have a vast network of people we collaborate with. Do you have a staff in place to help? The first time verynice had another staff member aside from myself was when I brought on a business partner, Bora, in 2012. Prior to that we were exclusively working with contractors on a per project basis and volunteers on a per project basis. Pretty rapidly after Bora came on and we had two people running this thing, we started to see a lot of efficiency in our work and our bandwidth growing. The challenge of staffing only came when we absolutely had to. How do you find quality freelancers and contractors? It's all about how you position yourself. We slowly started to get featured on design blogs and that started to attract really quality designers looking for a place to give back using their skills. Around that time there really wasn't a lot of messaging out there around pro bono in the design industry so it was a desire that a lot of people were looking for. We were sort of that place people would land if you Google “volunteer design opportunities.” People found us that way. How do you manage communications with your team spread across LA, NY and Austin? It's actually simpler than you might think. We are still small teams. The three office managers will typically connect weekly, and Bora and I (the managing partners) will connect daily.  It's really just done through keeping a constant stream of communication over Google Hangout or phone or email. Just quick check-ins. I know for me, and this seems true for number of entrepreneurs, it can be hard to let go of certain projects and delegate. How have you been able to do that? Very often with designers we really like making stuff. So for me, the first time I brought on a freelance designer to work on something with me, it was terribly emotional because I really wanted to have my hands in the project. But over a couple of a years of experience managing designers, I started to see the value in collaboration, and the value in surprise of really just letting people run with what they think is the best fit for  a creative problem. Now I hardly do any design because of that love of collaboration. Just try it. A lot of times when entrepreneurs are afraid to let go of certain tasks it's really because they haven't experienced what that feels like. So I would recommend just trying it. Even if you're still early stage. The point of starting any business isn't to allow yourself to keep doing the same thing, but to create some sort of legacy where you're almost not needed any more. That should be the goal of any founder. It's also a very liberating goal. Have you been able to automate certain processes in your business? We continue to build upon our questionnaire which is the first place a nonprofit or for-profit will request our services. This has made the on-boarding or vetting process such easier and streamlined. With your business model at verynice, you give away 50% of your work for free. I know you discuss how to do this in your book, but can provide any tips? What's important is to treat every project like you would a paid project. In a paid project you always have things like agreements or a set scope or a schedule. And very often with pro bono, people forget to set that kind of stuff in place. As a result projects can go wrong really fast and get really stressful for both parties . My biggest advice is to slowly take on more and more pro bono projects but always remember to utilize the same systems across the board. Do you have any favorite communication tools you use with your team? We use Google Hangout a lot for the remote teams. Internally we use Slack, which is a chatting platform which is great for sending cat pictures around. Do you have a tip, tool or even a book you can share? Something you're loving right now? One of the books that was very influential to me was “Building Social Business” by Muhammad Yunus. (And of course check out Matthew's book, “How to Give Half of Your Work Away for Free.”) Do you have a mentor? Starting a company when you're 19-years-old is complicated to find mentors. A lot of people wrote off the idea entirely except for my mom and dad. So they were my mentors at first. Overtime people have reached out to offer advisory services. How can people connect with you? Twitter: @verynicetweets givehalf.co verynice.co Last week's hack was all about maintaining focus. It was a trick Jack Dorsey, CEO and co-founder of Square, implemented when he was simultaneously guiding Square and Twitter. So check that out if you missed it. This week's hack is also related to maintaining focus.  Biz Hack: A few months ago a couple of us in the mastermind group buddied up and began emailing each other our daily most important things (MITs). At the end of the day we recap what from the list we accomplished. Initially this was just a form of accountability, but I also discovered it helped me refocus when the day felt it was getting off track. I could quickly refer to that email, zero in on my MITs and regain focus. Also knowing you are submitting your list of accomplishments to someone at the end of the day can light a fire and make you super productive. Action Items: Find someone you can start this focus exercise with. It doesn't necessarily have to be email, but it should be some sort of daily check in. Be sure to find someone who is equally as committed to the idea as you are and who isn't afraid to call you out if they think your list of to-do's is too long and unrealistic. The goal is not to set yourself up for failure, but to really hone in on what is most important for that day, and be held accountable. Quote of the week: “There may be people that have more talent than you, but theres no excuse for anyone to work harder than you do.” ~ Derek Jeter Next week we're in The Lab with Zach Goldstein from a rapidly growing startup out of Silicon Valley called Thanx. We talk about how he took Thanx from idea to the marketplace. It's a very insightful interview, so don't miss it. For any other past episodes checkout SuccessLabr.com and if you're in iTunes, please rate the podcast. I'd love to hear what you think. Until next time, have prosperous week! 

The SuccessLab Podcast: Where Entrepreneurs Collaborate for Success
Managing Growth for Multiple Businesses with Hugh Stephens

The SuccessLab Podcast: Where Entrepreneurs Collaborate for Success

Play Episode Listen Later Nov 12, 2014 38:31


Welcome to the SuccessLab Podcast episode #24! This week I'm joined in the lab by Hugh Stephens, founder of  Dialogue Consulting in Australia and the new Instagram scheduler app, Schedugram. He is one accomplished guy. He has served on the advisory board for the Mayo Clinic Center for Social Media, and also spoken extensively on the role of social media in the health care industry. Can you tell us a bit about your journey? I've been involved in all kinds of businesses small and large since I was still in school. About five years ago I started Dialogue Consulting, which is not a digital agency, but more of a consulting company specializing in social and digital. We do a lot of risk management for larger brands and their use in social media. A few years down the track, I identified a need to be able to schedule a post to Instagram. How do you know when to hire an employee vs. a freelancer? I've made terrible hiring decisions before. But really the question it comes down to for me is how much of a disaster would it be if this person suddenly disappeared? If they play a role in your business that is core to how you operate, then I'm of the perspective then you're better to bring them on as an employee. Have you created systems before hiring or delegating work to a freelancer? My attitude has always been you shouldn't outsource something you haven't done once before. I know for me, and this seems true for number of entrepreneurs, it can be hard to let go of certain projects and delegate. How have you been able to do that? It took me a very long time to be able to let go and realize other people do things differently and they don't always have to do things my way as long as the outcome is the same. You can to communicate clearly what the outcome should be though and that there's time constraints around that. With your company Dialogue Consulting, I thought you had a really interesting approach. You focus on increasing their internal capability and capacity, so they can use social media effectively. How do you go about increasing the capacity? One of the things about social media is that you can teach anyone to manage social media, so one of the areas we work on with our clients is identifying the people within the business who have knowledge or interest in social media and teaching them the technical implementation side of it. Are there common mistakes you see most businesses make? One is trying to do too many things. It's better to do a few things well than many things poorly. Another is really understanding your audience and what value they (the business) can provide to the business. You have to provide value. How do you know when it's time to make a safe exit from a social media platform? It's ok to ask the audience. Ask where they want to hear from you, what do they want to hear through this particular channel. Sometimes you have to go back to the market research phase. With Schedugram, I know you've had some bumps along the way. You are always very quick to alert customers and offer a solution or incentive. As entrepreneurs we're going to face obstacles and the road is not always smooth, do you have any tips for dealing with set backs or the unexpected challenges that arise? I'm of the opinion that it's always best way to manage PR is to be as transparent as you are. People understand that mistakes happen, and what you need is to be building up that bank of trust so when something does go wrong, explain what went wrong. This is the problem, this is how we dealt with it, and this is how we're going to make sure it doesn't happen again, and here's what we were going to do to correct it. Do you have a tip, tool or even a book you can share? Something you're loving right now? I am a big fan of Business Model Generation. How can people connect with you? Twitter: @hughstephens Email: hughstephens at hughstephens dot com This week's Biz Hack: This one actually came from a fellow SuccessLabr, Jenny Poon. She came across a productivity hack on Fast Company that suggests allotting a theme to each day to help maintain focus when distractions occur. Jack Dorsey, CEO and co-founder of Square, noted doing this while he was simultaneously guiding Square and Twitter, to quickly refocus the day's tasks when a distraction would interrupt the flow. So for instance, his week might look like this: Monday - Focus on management and running the company Tuesday - was dedicated to product Wednesday - Marketing, communications and growth Thursday - Developers and partnerships Friday - Company culture and recruiting Saturday - Day off for hiking Sunday - Reflect, feedback, strategy, get ready for the rest of the week  Action Items: Try dedicating themes to each day of the week. If you're not sure where to start or which themes to set, try listing out all of your regular work activities so you can identify common themes. Then separate these tasks by theme. If you try it, let me know if it works for you in the comments section.  Quote of the week: “No matter how low the pendulum swings, there's a high just on the other side. Be thankful for the failures, because those speak to you in a language you'll never hear. You learn through failure.” ~ Tanner Lawley Next week I talk with Matthew Manos. He is the other of “How to Give Half of Your Work Away for Free,” and was named one of “Seven Millennials Changing the World” by The Huffington Post. He's done a lot and he's only 26! And if you're compelled to do so, please rate The SuccessLab Podcast in iTunes…but only if you like it. Until next week, be prosperous!

33voices | Startups & Venture Capital | Women Entrepreneurs | Management & Leadership | Mindset | Hiring & Culture | Branding

33voices, interviews Matthew Manos, CEO of verynice.co.

ceo design matthew manos