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Masha Petrova, CEO of Nullspace, a simulation software company joins the latest episode of the Marketing B2B Technology podcast to share her journey from aspiring astronaut to engineering expert and marketing leader. She delves into the importance of effective marketing when targeting technical audiences and discusses the challenges of mergers and acquisitions in the engineering software industry. The conversation also explores current engineering tools, the role of AI in accelerating technological advancements, and the need for efficient simulation software. About Nullspace Nullspace is a deep tech software company that develops products and solutions for RF and quantum computing applications across defense, aerospace, and automotive industries. About Masha Petrova Dr. Petrova is an experienced executive with a passion for leading multi-disciplinary global teams toward successful results by focusing on operations and creating a unified vision. After receiving her PhD in aerospace engineering, Dr. Petrova spent 15+ years in the engineering simulation and design software industry, including holding global marketing executive roles at Ansys, Altium, LLC, and MSC Software (during acquisition by Hexagon MI) as well as 3 simulation software start-ups all acquired by Ansys, Inc. in the last 10 years. Time Stamps [00:46:2] – Masha provides some background to her career and what led her to become CEO of Nullspace. [01:50.2] - Masha discusses EDA and simulation tools. [03:22:0] – Masha explains the impact of acquisitions on marketers and CMOs. [09:42:2] – Masha talks about how to balance the demands of wanting to get leads and drive sales quickly with the longer term goal of building a strong brand. [18:34:9] – Masha discusses how she deals with the issue of sustainability. [24:52:3] – Masha gives her best advice to those entering a career in marketing. [26:24:1] – Masha's contact details. Quotes “Because of AI, there is a lot of acceleration in technology itself that's happening… but the tools that the engineers use are still kind of stuck in the past. These are still conservative tools that's been tested and validated for over 40, 30 years. So, it's like using a hammer to build a car.” Masha Petrova, CEO of Nullspace. "Measuring brand effectiveness is really hard. It's not like lead generation, where you can track from inception to a sales deal. With brand, it's much subtler, so we tracked our spend versus views, comments, and social media engagement to demonstrate interest in our content." Masha Petrova, CEO of Nullspace. Follow Masha: Masha Petrova on LinkedIn: https://www.linkedin.com/in/mashavpetrova/ Nullspace website: https://www.nullspaceinc.com/ Nullspace on LinkedIn: https://www.linkedin.com/company/nullspace-inc/ Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
Joe Trainor, the guitarist and on the rare occasion vocalist of Los Angeles noise-pop/shoegaze band, Dummy returns to My Little Underground to discuss the announcement of their sophomore album, ‘Free Energy' out September 6th! We discussed Dummy evolving their sound, returning to Europe to tour, and their big album release show at The Lodge Room on September 7th! Joe also talked about the joys and pains of doing freelance PR for up and coming artists and instead of promoting himself, he names numerous bands to listen to! --- Listen to the latest Dummy single “Nullspace”: https://youtu.be/z87ux48eqQE?si=5Ssmy-scSi_CIxE8 Email Joe for PR inquiries: stereojunkpr@gmail.com Connect with Dummy: https://notdummy.bandcamp.com/album/free-energy Instagram: @notdummy Connect with My Little Underground: https://podcasters.spotify.com/pod/show/mlupod?fbclid=PAAaYTTNFLsz7XwSQ18sI42NwOu2znXlbGxoOEolOtZCqtf-_jNfk4b2k2Vc8 Instagram: @mlupod #mlupod --- Support this podcast: https://podcasters.spotify.com/pod/show/mlupod/support
This podcast interview focuses on the entrepreneurial journey to turn a Defense Contractor product spin-off into a scalable SaaS business. My guest is Masha Petrova Ph.D., Co-founder and CEO of Nullspace After receiving her PhD in aerospace engineering, Dr. Petrova spent 15+ years in the engineering simulation and design software industry, including holding global marketing executive roles at Ansys, Altium LLC, and IncMSC Software. She also worked at three simulation software start-ups, all of which were acquired by Ansys Inc. in the last 10 years. In January 2023 she co-founded Nullspace - a spin-off from a Defense contractor business. Their mission: To solve the fast-worsening shortage of electromagnetic engineers needed to meet today's radiofrequency technology demands. And this inspired me, and hence I invited Masha to my podcast. We explore the lessons learned from spinning off a software product from a Defense Contractor business and to build a SaaS business. Masha emphasizes the importance of co-founder chemistry, and shares the unexpected lessons learned from her fund-raising process. She shares her insights on how to adapt sales and marketing strategies for the conservative engineering fields. Last but not least she elaborates why solving a highly valuable problem through product innovation alone is not enough to succeed. Here's one of her quotes Sure we could have grown by sales only, or by raising angel funding. But what we really want is, because we know that our solution is viable and Product Market Fit has already been tested, we really want to push the button on sales and marketing. And right now this space is very hot. There's been a whole bunch of unprecedented acquisitions and engineering software that happened recently. There is a company that just announced coming out of stealth with 115 million in VC funding. Not series A or Series B, out of stealth …. in this engineering software space that no one usually talks about unless you're an engineer. During this interview, you will learn four things: How to navigate Fundraising successfully by embracing some valuable lessons in communication and resilience. How to win over conservative, facts-oriented engineers when marketing your SaaS product and optimally enable your team. How to use pricing as a key element of differentiation for your SaaS offering. How to avoid having to pivot at the moment of launching your SaaS product because of missing some technical details. For more information about the guest from this week: Masha Petrova Ph.D. Website: Nullspace Subscribe to the Daily SaaS Reflection Get my free, 1 min daily reflection on shaping a B2B SaaS business no one can ignore. Subscribe here Yes, it's actually daily. And yes, people actually stay subscribed (Just see what peer B2B SaaS CEOs say) My promise: It's short. To the point. Inspiring. And valuable. Learn more about your ad choices. Visit megaphone.fm/adchoices
Dr. Masha Petrova (CEO, Nullspace) on how B2B marketers can market complex products to engineers. Masha talked about the pitfalls to avoid and how marketers should probe properly to extract better insights from engineers. She also talked about the importance of finding an engineer who can be the subject matter expert and advocate for the company.
What does it take to go from a creative spirit who dislikes math to a rocket scientist at the helm of a cutting-edge tech company? In this episode of Tech Talks Daily, I delve into the inspiring journey of Masha Petrova, CEO of Nullspace and a beacon of innovation in the aerospace engineering field. Masha's path to becoming a leading figure in the world of engineering simulation and RF technology is as unconventional as it is fascinating. Join me as I explore the crucial role of engineering simulation in propelling our technology into the future. Masha sheds light on how Nullspace is revolutionizing the RF simulation space, offering solutions that are more than 25 times faster than existing products. This breakthrough capability is not just about speed; it's about enabling rapid innovation in a world increasingly reliant on radiofrequency technology—from agriculture to space exploration. Masha's story is a testament to breaking barriers and challenging stereotypes within the traditionally introverted domain of engineering. Her journey from a creative who hated math to a rocket scientist underscores the importance of perseverance, passion, and pushing beyond one's comfort zone. We'll discuss how her extroverted nature and unique perspective have shaped her career and how Nullspace stands out among deep tech companies for its innovative approach and commitment to diversity. This episode also delves into the growing demand for radiofrequency technology and its ubiquity in our daily lives, from the devices we use to the cars we drive. Masha will share her insights on the explosion of acquisitions in the engineering simulation software space and what this means for the future of technology development. How can aspiring engineers and creatives draw inspiration from Masha's journey to overcome their own challenges and make their mark in the tech world? Tune in to this captivating conversation on Tech Talks Daily, and let's discover together the power of innovation, diversity, and determination in shaping our technological landscape. Share your thoughts with us—how do you see the role of engineering simulation evolving, and what impact will it have on our future?
On this episode we speak with Dr. Masha Petrova, the CEO of Nullspace, Inc. a company creating simulation software for electromagnetic applications in the Academic, Commercial, Aerospace, and Defense Industries. Masha shares with us her STEM origin story from a childhood love of Soviet Space SciFi to becoming a PhD Simulation Engineer in the US, which led to her "aha" moment of realizing she was actually an "Extroverted Engineer". Dr. Petrova is an experienced executive with a passion for leading multi-disciplinary global teams toward successful results by focusing on operations and creating a unified vision. After receiving her PhD in aerospace engineering, Dr. Petrova spent 15+ years in the engineering simulation and design software industry, including holding global marketing executive roles at Ansys, Altium, LLC, and IncMSC Software (during acquisition by Hexagon MI) as well as 3 simulation software start-ups all acquired by Ansys, Inc. in the last 10 years. Thank you to Masha for joining us on the podcast, sharing her STEM Origin Story, and for a fun discussion about Start-up life, "Freedom", SciFi, Deep Tech, and AI. A great episode that I HIGHLY recommend listening to, especially for anyone who wants to get into STEM or currently trying to find their place in it. Topics from the episode: engineer, company, engineering, space, software, build, electromagnetics, people, ai, problem, simulate, startup, develop, tools, simulation, technology, solver, extrovert We'd love to know your thoughts and questions! Email us at todayinspacepodcast@gmail.com SOURCES: https://www.nullspaceinc.com/ The 'Topics from the episode' above and the timestamps below for the episode were generated using AI (otter.ai) by processing the audio file. Timestamps: 00:00 Introduction - What is People of Science? 01:00 Our Guest Dr. Masha Petrova, CEO of Nullspace shares her STEM Origin Story 08:28 Tech Industry, Career Progression, and the "4-Hour Workweek" 14:03 Creativity, Autonomy, and building systems in various roles 18:58 Soviet Science Fiction and Space Exploration 26:48 RF Engineering & Software Development 32:23 3D printing, Software for Additive, and Quantum Computing 42:27 AI, Acquisitions, and Infrastruture online and in Space 56:15 Space Engineering and the Future of Work w/ AI -------------------------- Here's to building a fantastic future - and continued progress in Space (and humanity)! Spread Love, Spread Science Alex G. Orphanos We'd like to thank our sponsors: AG3D Printing Magic Mind (magicmind.com use code TODAYINSPACE20 for 20% OFF or up to 56% off subscription) Follow us: @todayinspacepod on Instagram/Twitter @todayinspace on TikTok /TodayInSpacePodcast on Facebook Support the podcast: MAGIC MIND (magicmind.com/learn) AND use my code: TODAYINSPACE20 More ways to support us: • Buy a 3D printed gift from our shop - ag3dprinting.etsy.com • Get a free quote on your next 3D printing project at ag3d-printing.com • Donate at todayinspace.net #space #rocket #podcast #people #spacex #moon #science #3dprinting #nasa #tothemoon #spacetravel #spaceexploration #solarsystem #spacecraft #technology #carlsagan #aerospace #spacetechnology #engineer #stem #ai #industry #entrepreneurship #artemis #lunar# 3dprinting #integrate #create
Listen on Apple, Google, Spotify, and other platforms. Masha gives an overview of what Nullspace is [02:38] Masha shares her background and how she ended up in the industry [04:09] What are some of the different kinds of products and companies Masha has worked on in the past? [06:33] Masha talks about how she jumped from engineering to marketing to company founder [09:07] Masha shares how she got connected with IERUS Technologies [11:05] Masha explains what a simulation company is and what they do [12:24] Masha talks about the status of IERUS Technologies when she got hired as its CEO, and shares a tip when looking for a job [13:29] What's the current status of Nullspace today in terms of commercializing the technology? [15:41] Masha shares the current state of the market in the industry and the technologies they work on [16:48] What can the community do to help Nullspace get to where it's headed in the next one to three years? [21:05] What does Masha do during her free time? [23:08] Masha talks about the non-profit, Orange County chapter of Engineers Without Borders [23:32] Masha shares her favorite taco spot, El Torito [25:18] Follow Masha LinkedIn Nullspace Website | LinkedIn Check out our Tacos and Tech Tacos Database to learn where our local SD entrepreneurs and leaders satisfy their taco crave!
In this episode of the Hack the Planet Podcast: We talk about making hardware that can survive in space with Arko, a robotics engineer and polymath hacker who has published … Continue reading "Rocket Surgery with Arko"
Die Infos: - Sony verspricht vollwertig VR Titel - HTC unterstützt Entwickler - Magic Leap kooperiert mit Brainlab... - ...und dem US Militär - Tipp Top Tap Fingertastatur - Dreamscape Spielehallen - Nullspace VR ist Pleite - Erste AR Porno App Die Anwendungen: - Grand Museum VR - The Chantry
After yet another long break we're back! This week we discuss the first anniversary of the Nintendo Switch. Also Scaught and Jer discuss their thoughts on game violence and real world issues.
We're taking a look at how Nintendo managed to screw up voice chat and whether or not it's ever worth fixing. We also discuss the future of handhelds for Nintendo
Jeez, we used to gripe about having to purchase an extended warranty, now Game Stop wants you to buy half the store's discount rack just to get a system. We're talking about how GS is holding your products ransom this week.
Scaught and Captain Nostalgia are back to tie up a few loose ends in the Half Life saga with a talk about Laidlaw's gender-swapped Half Life Epistle 3. The two also dust off No Man's Sky for a second look
The first half of our E3 2017 review. In this hour we talk about EA, Microsoft, Ubisoft and Sony and all of their big reveals!
Scaught and Jer talk about 4k gaming and what that means for the price of the average AAA release
Sure we're like three weeks later than everybody else, but why should that stop us. We're talking about our most loved and most hated games released last year? Spoiler: Madden didn't make either list!
Told ya we wouldn't forget about all of you! That's right we're back to podcasting, and this week it's all about the Nintendo Switch press conference. Sit back, relax, and jive to some game chat goodness like we used to
Sponsored By Arrival (2016)----more---- The circle decides on how to deal with the Seawolf and overturn the mistake of democracy. They then sojourn to Autocthonia and unleash the Viator of Nullspace, for a good reason we are sure. Then they make thier way to Yushan to see the extent of Clad in Darkness's machinations.
Just in time for Halloween, it's the NullSpace Halloween Special! We're talking about spooky games both new and old, as well as what it takes to make a horror game truly horrific!
Scaught gets probably the best birthday news possible as the Nintendo Switch is debuted. Jer ponders the future of handheld gaming as Nintendo's new console creeps into the 3DS's territory, and special guest Zigaroon throws in her own two cents about the future of Nintendo's newest system.
It's all about "kids these days" this week as grumpy old men Scaught and Jer talk about how much harder they had it with '90s video game cartoons and (lack of) toys. Seriously, did you ever watch the Super Mario Super Show? *shudder*
This week Scaught and Jer talk about the most recent 3DS focused Nintendo Direct. They also whine about their precious 3.5 mm jacks being stolen by Apple, and Jer gets something off his chest about ITT tech. If you'd like to support NullSpace, check out our ebay store at http://www.ebay.com/usr/scaughtnull
Scaught gets right into it this week with No Man's Sky and he's not happy. He and Jer discuss whats missing, what might have caused it and what needs to be done to rectify this mess. For more information please check out https://www.reddit.com/r/Games/comments/4y1h9i/wheres_the_no_mans_sky_we_were_sold_on_a_big_list/
Special guest Gary returns to discuss if extended warranties are necessary for console purchases. Don't worry, it's not all boring though because the second half is all about visual novels. You know... THOSE types of games.
It's summer, and it's too hot to cover an actual topic. Scaught and Jer have a few drinks and reminisce about their days in gaming retail, and tell tales of a few of their most memorable customers. If you've ever worked retail you can relate.
Scaught and Jer pop their gaming prophet hats back on for another round of E3 predictions. What are some of your expectations from this year's show? Let us know on the NullSpace facebook page at https://www.facebook.com/NullSpayce/
This week Scaught and Jer discuss warning signs before a game is released, and give tips on what to watch out for. After that they talk Oculus Rift vs HTC Vive. Finally, Jerry weeps for about an hour about MyNintendo, but we edited it down to a short rant as usual
Do fandoms annoy you? Do you wish to be able to enjoy something without being grouped with "those people"? You know the ones. The folks that take things just a little too far and make it impossible for anyone belonging your subculture to be taken seriously. We also discuss betas and demos and if they help or hurt future sales. Have you ever played a demo that turned you off of a new game?
This week your favorite gaming duo discuss what it takes for a horror game to really make you sweat. We also talk about the current fad of Walking Sims in indie development and how they fare as games without gameplay. What was the last game that made you hide under the covers?
Scaught and Jerry (along with a very special guest) are talking about character naming and customization this week. If you've ever spent way too much time naming your starter Pokemon or fiddling with facial sliders then this is the episode for you!
Scaught, Jer, and special guest Zigaroon talk everything Pokemon to celebrate the series' 20th anniversary! What are your favorite pokemon memories?
Diagnostic Medical Image Processing (DMIP) 2009/2010 (Audio)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (HD 1280 - Video & Folien)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (HD 1280 - Video & Folien)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (SD 640)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (Audio)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (SD 640)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (HD 1280 - Video & Folien)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (HD 1280 - Video & Folien)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (Audio)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (SD 640)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (HD 1280 - Video & Folien)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (HD 1280 - Video & Folien)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (HD 1280 - Video & Folien)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (Audio)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (SD 640)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (HD 1280 - Video & Folien)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (HD 1280 - Video & Folien)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (HD 1280 - Video & Folien)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (SD 640)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (Audio)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (SD 640)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (HD 1280 - Video & Folien)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (Audio)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (HD 1280 - Video & Folien)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (HD 1280 - Video & Folien)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (HD 1280 - Video & Folien)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (Audio)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (SD 640)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (HD 1280 - Video & Folien)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (HD 1280 - Video & Folien)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (Audio)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (SD 640)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (Audio)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (SD 640)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (HD 1280 - Video & Folien)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (HD 1280 - Video & Folien)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (HD 1280 - Video & Folien)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (SD 640)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (Audio)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (HD 1280 - Video & Folien)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (SD 640)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (Audio)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (SD 640)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (Audio)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (HD 1280 - Video & Folien)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (Audio)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (HD 1280 - Video & Folien)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (SD 640)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (HD 1280 - Video & Folien)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (Audio)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (SD 640)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (HD 1280 - Video & Folien)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (SD 640)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (Audio)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (HD 1280 - Video & Folien)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (SD 640)
Diagnostic Medical Image Processing (DMIP) 2009/2010 (Audio)