B2B Marketers on a Mission

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This show aims to serve marketers and digital entrepreneurs in B2B industries, and provide them with an opportunity to listen to quality content that will motivate them to succeed as well as strategically pivot their businesses. Listen to sound bites that will encourage you to think differently, and get inspiration from interviews with B2B marketers, digital entrepreneurs, as well as industry experts who will share their stories, achievements, and key lessons on how to continuously improve your marketing in order to scale.

EINBLICK

Toronto, Ontario


    • May 28, 2025 LATEST EPISODE
    • weekly NEW EPISODES
    • 40m AVG DURATION
    • 177 EPISODES


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    Latest episodes from B2B Marketers on a Mission

    Ep. 178: How to Future-Proof Your Content for AI Search Engines

    Play Episode Listen Later May 28, 2025 38:36 Transcription Available


    Andreas Voniatis (Founder, Artios.io), who shared proven strategies on how to future-proof your B2B content marketing strategy for AI search engines. Andreas emphasized the need for high-quality, insight-rich content that adds unique value to target audiences. He also highlighted the key differences between traditional SEO and SEO needed for AI search engines, and talked about common pitfalls to avoid.

    Ep. 177: How to Turn Around An Underperforming Marketing Campaign

    Play Episode Listen Later May 21, 2025 39:29 Transcription Available


    Skip Wilson (CEO, Draft Media Partners) on how to turn around an underperforming marketing campaign. Skip highlighted the importance of recognizing that every campaign has room for improvement. He discussed why a systematic approach is important and why the need for clear audience targeting and effective messaging is paramount.

    Ep. 176: How to Think Creatively and Get New Customers in B2B

    Play Episode Listen Later May 14, 2025 35:28 Transcription Available


    Brook Shepard (Founder & CEO, Mason Interactive), who shared proven strategies on how to think creatively and get new customers in B2B. Brook emphasized the importance of focusing on breaking through the noise rather than just relying on technology. He also highlighted the need to understand churn ratios, set specific customer targets, and advocated for a diversified media strategy.

    How to Strategically Leverage LinkedIn to Grow Your Audience | Sivan Ohavim | EP 175

    Play Episode Listen Later May 7, 2025 34:53 Transcription Available


    Sivan Ohavim (CEO, Elevate Media), who shared insights on how B2B companies can strategically leverage LinkedIn to grow their audience and generate qualified leads. Sivan discussed why personalized outreach outperforms generic campaigns and talked about how to build targeted, high-quality lead lists that focus on specific buyer pain points.

    Ep. 174: How to Turn Complex Data Into B2B Marketing Strategies

    Play Episode Listen Later Apr 30, 2025 41:21


    Rebecca Shaddix (Founder & Managing Partner, Strategica Partners) on how to turn complex data into actionable B2B marketing strategies. Rebecca emphasized the importance of setting a clear strategy and highlighted the need for defining acceptable mistakes, aligning cross-functional teams early, and avoiding common pitfalls that impede performance.

    Ep. 173: How to Drive B2B Marketing Success with Social Media

    Play Episode Listen Later Apr 23, 2025 44:35


    Ermeric Ernoult (Co-Founder, Agorapulse), who shares powerful insights on how to drive B2B marketing success with social media. Emeric explained how to measure social media success and which approach he recommends marketers leverage for better results. He also provided actionable tips on how to get buy-in from senior management, outlined the key pitfalls to avoid, and elaborated on how marketers can simplify attribution to ensure they're focusing on the right metrics.

    Ep. 172: How Sophisticated Link Management Unlocks Growth for B2B Companies

    Play Episode Listen Later Apr 15, 2025 48:13


    SaaS marketing expert Scott Cate (Founder, 301.Pro), who shares powerful insights on how sophisticated link management unlocks growth for B2B companies. Scott explained what Time-of-Day Marketing is, what it means for B2B businesses, and how marketers can use it to improve engagement and conversion rates.

    Ep. 171: How Marketers Can Fully Optimize HubSpot for Incredible Growth

    Play Episode Listen Later Apr 9, 2025 37:47


    B2B SaaS marketing leader Brandon Ring on how teams can leverage HubSpot for B2B marketing success. Brandon discussed why teams are setting themselves up for failure if they don't fully utilize HubSpot and emphasized the benefits of lead scoring, closed-loop reporting, and evergreen campaigns.

    Ep. 170: How Strategic Marketing Leads to More Profitable Clients

    Play Episode Listen Later Apr 2, 2025 42:58


    Tom Schwab (Founder & Chief Evangelist Officer, Interview Valet) on how strategic marketing leads to more profitable clients. Tom discussed why high-level clients are more responsive to meaningful conversations, such as targeted podcast interviews, rather than the conventional marketing funnel. He also emphasized the importance of understanding the client's unique needs and leveraging data-driven research to identify the right platforms.

    How 90-day Marketing Plans Drive Predictable Growth in B2B | Bill Rice | EP 169

    Play Episode Listen Later Mar 26, 2025 41:18


    Bill Rice (Principal Consultant, Bill Rice Strategy Group) on how 90-day marketing plans drive predictable growth in B2B. Bill outlined a proven framework for the 90-day marketing plan that strikes a balance between strategic planning with tactical execution. He also shared insights into common pitfalls to avoid, the importance of simplifying marketing tools, and the need for cross-functional collaboration to achieve success.

    Ep. 168: How Creativity Leads to Better Results in B2B Marketing

    Play Episode Listen Later Mar 19, 2025 46:21


    James Hurman (Founding Partner, Previously Unavailable) on how creativity leads to better results in B2B marketing. James emphasized the need for evidence-based marketing, advocating for a balanced budget between brand building and sales-focused advertising. He also outlined the pitfalls to avoid, the significance of executional quality, and the impact of familiarity bias.

    Ep. 167: How to Get 90% Pre-sold Buyers Using Psychology-driven Marketing

    Play Episode Listen Later Mar 12, 2025 47:54


    Rai Cornell (Founder & CEO, Cornell Content Marketing) on how to get 90% pre-sold buyers using psychology-driven marketing. Rai advised against using manipulative tactics and emphasizes the power of long-form content to attract and engage audiences. She also discussed common pitfalls to avoid, the role of humor in building rapport, and the importance of prioritizing long-term content success over short-term revenue gains.

    Ep. 166: How Customer Segmentation Leads To Better B2B Pricing Strategies

    Play Episode Listen Later Mar 6, 2025 39:29


    Dan Balcauski (Principal Consultant, Product Tranquility) on how customer segmentation directly influences B2B pricing strategies. Dan did a deep dive into the value cascade, which includes use value, exchange value, perceived value, and willingness to pay.

    Ep. 165: How to Discover What Content Drives B2B Buyers to Act

    Play Episode Listen Later Feb 27, 2025 36:50


    Becky Lawlor (Head of Content and Research, Redpoint) on how to discover what content drives B2B buyers to act. Becky emphasizes the importance of original research-based content in B2B marketing. She also outlined the key pitfalls to avoid, revealed which content formats are valued by buyers, and offered some practical tips on conducting interviews and crafting customer stories.

    Ep. 164: How to Leverage Affiliate and Influencer Programs for B2B

    Play Episode Listen Later Feb 20, 2025 46:39


    Aya Saad (CEO, Vivian Agency) on how B2B companies can effectively utilize affiliate and influencer programs to propel growth. Aya highlighted what she believes the “untapped opportunities” are for B2B, and outline some of the key do's and don'ts for successful affiliate and influencer marketing.

    Ep. 163: How to Outperform Larger Competitors with Small Marketing Teams

    Play Episode Listen Later Feb 13, 2025 42:39


    Laurier Mandin (President & CEO, Graphos Product) on how small B2B marketing teams can outperform larger competitors. Laurier highlighted how having a deep understanding of customer needs and developing a solid go-to-market strategy can lead to success. He also mentioned key pitfalls to avoid and provided actionable advice for validating a business, product, or service idea without a massive research budget.

    Ep. 161: B2B Marketing Highlights: 2024 Recap

    Play Episode Listen Later Dec 19, 2024 19:57


    Host Christian Klepp summarizes the B2B marketing highlights of 2024. He discusses the different B2B marketing categories, talks about the guests, and provides tips on what the audience would find useful in each episode.

    Ep. 159: How B2B Companies Build Strong Communities for Growth

    Play Episode Listen Later Dec 1, 2024 35:46


    Elzie Flenard III (Founder & CEO, Podcast Town) on how B2B companies can build strong communities for growth. Elzie advised against quick, superficial, and transactional efforts and emphasized the need for intentionality, understanding the audience, and building trust. He also discussed the key pitfalls to avoid and provided examples of how communities can help B2B companies become authorities in their niche.

    Ep. 159: How B2B Companies Build Strong Communities for Growth

    Play Episode Listen Later Nov 28, 2024 35:46


    Elzie Flenard III (Founder & CEO, Podcast Town) on how B2B companies can build strong communities for growth. Elzie advised against quick, superficial, and transactional efforts and emphasized the need for intentionality, understanding the audience, and building trust. He also discussed the key pitfalls to avoid and provided examples of how communities can help B2B companies become authorities in their niche.

    Ep. 158: How to Effectively Promote Productized B2B Services for Maximum Impact

    Play Episode Listen Later Nov 21, 2024 41:53


    Eisha Armstrong (Executive Chairman & Co-Founder, Vecteris) on how to effectively promote productized B2B services for maximum impact. She explained why the successful commercialization of productized offerings are much more than marketing campaign and training sellers. She also highlighted the main pitfalls to avoid, what the biggest obstacles are when companies productize, and how they can get to revenue faster and more efficiently.

    Ep. 157: How to Implement Better B2B Email Marketing Campaigns

    Play Episode Listen Later Nov 14, 2024 50:38


    B2B content expert Jamie Woodbridge (Co-Founder, TheInboxClub) on how to implement better B2B email marketing campaigns. Jamie discussed the untapped potential of email marketing and the importance of first-party data and high-quality subscribers. He also highlighted the pitfalls to avoid, key metrics to focus on, and how data privacy and AI impact email marketing.

    Ep. 156: How Video Uplevels Every Part of the Customer Journey

    Play Episode Listen Later Nov 6, 2024 48:46


    Jessica Deckinger (Operating Partner, Clearhaven Partners) on how B2B companies can use videos to improve every part of the customer journey. During our conversation, Jessica dispels the common misconception that video production is a huge endeavor that requires specialized skills and expensive resources. She also highlights which pitfalls to avoid, and how to get internal buy-in.

    Ep. 155: How B2B Sales and Marketing Can Generate Better Results

    Play Episode Listen Later Oct 30, 2024 40:40


    Hamish Knox (CEO, Sandler Calgary) talks about how B2B sales and marketing can work together to generate better results. He explained why this conflict persists and what pitfalls to avoid. He also provided actionable tips on how marketing can proactively work with sales and how to get them involved in upcoming marketing initiatives that will resonate with customers.

    Ep. 154: How to Use AI for Market Research

    Play Episode Listen Later Oct 23, 2024 39:38


    Dale Thomas (Founder, ActionableOps) on how B2B marketers can leverage AI for market research. During our conversation, Dale reiterated the importance of embracing the use of AI for research purposes. He also highlighted the pitfalls to avoid and how B2B marketers can better organize their approach when they plan for market research, find experts, and synthesize data.

    Ep. 153: How to Leverage LinkedIn's Untapped Potential

    Play Episode Listen Later Oct 9, 2024 42:53


    Indrek Poldvee (Chief Executive Officer, B2B Growth) on how B2B marketers can leverage the untapped potential of LinkedIn. Indrek explained what LinkedIn's untapped potential is and what pitfalls to avoid. He also highlighted the importance of having a good LinkedIn profile and why an understanding of your target audience, having the right strategy, and the right messaging are paramount. He provided us with some actionable tips.

    Ep. 151: How Insights into Your Target Audience Can Lead to Success

    Play Episode Listen Later Sep 25, 2024 37:48


    Jessica Malnik (Founder, JM Content Group) on how marketers can build a content moat that creates lasting results for B2B brands. She talked about why she thinks the current B2B content marketing playbook is broken. She also highlighted the pitfalls that B2B content marketers should avoid, what the content moat consists of, and how content marketers can use AI ethically.

    Ep. 151: How Insights into Your Target Audience Can Lead to Success

    Play Episode Listen Later Sep 18, 2024 44:03


    James Hipkin (CEO & Founder, Inn8ly) on how avatars of your target audience and buyer's journey maps are crucial to B2B marketing success. James elaborated on the pitfalls that marketers should avoid and what important aspects of customer research they should focus on. He also provided tips on how to get internal buy-in to conduct the relevant research.

    Ep. 150: How to Build Organic B2B Content Strategies

    Play Episode Listen Later Sep 11, 2024 51:55


    Shreya Banerjee and Paul Counts (Co-Founders of Marketing Counts) on how to build profitable organic B2B content strategies. Shreya and Paul highlighted the pitfalls to avoid and provide tips on the type of research that should be conducted. They also explained why a well-defined customer avatar and a mix of content types are important, and which metrics to pay attention to.

    Ep. 149: How to Leverage Social Selling Through Brand Ambassadorship

    Play Episode Listen Later Sep 4, 2024 37:43


    Dilara Cossette (Founder & Head of Demand Generation, Focus Image Pro) on how marketers can leverage social selling through brand ambassadorship. Dilara explained the importance of personalization and being intentional in content creation. She elaborated on how to get buy-in for social selling, and how to work with subject matter experts (SMEs) and obtain testimonials.

    Ep. 148: How Marketing Plays a Vital Role in a Crisis

    Play Episode Listen Later Aug 29, 2024 43:27


    Ren Agarwal (CEO, StoryAZ Studio) talks about the instrumental role that marketers can play in a global crisis. He elaborated on the new skills and approaches marketers need to address expected and unexpected volatility. He also provided advice on how teams can better prepare their organizations internally to respond to external challenges.

    Ep. 147: How to Market Productized B2B Services

    Play Episode Listen Later Aug 21, 2024 35:00


    Eisha Armstrong (Executive Chairman & Co-Founder, Vecteris) on how B2B companies can successfully sell and market productized services. Eisha talked about the “7 deadly sins of productization” and highlighted the challenges to transitioning from a customized to a productized approach.

    Ep. 146: How to Fix Marketing That Isn't Working

    Play Episode Listen Later Aug 14, 2024 38:58


    Marketing Max (Founder, Marty Capital) on how B2B marketers can identify what's not working and effectively fix their marketing efforts. Max talked about the pitfalls that marketers should avoid and highlighted the importance of having clear messaging, consistent touchpoints, and understanding customer needs.

    Ep. 145: How B2B Marketers Can Leverage Networking for Success

    Play Episode Listen Later Jul 31, 2024 45:29


    Donnie Boivin (CEO, Success Champion Networking) about how B2B marketers and other professionals can harness the power of networking for growth. During our conversation, Donnie highlighted why most networking falls flat, what pitfalls to avoid, and the importance of having a networking and follow-up strategy.

    Ep. 144: How B2B SaaS Companies Can Position Themselves More Strategically

    Play Episode Listen Later Jul 24, 2024 42:29


    Ton Dobbe (Founder/Chief Inspiration Officer at Value Inspiration) on how B2B SaaS companies can become more remarkable and discover their hidden values. Ton talked about the pitfalls that B2B SaaS companies should avoid, how they can uncover “invisible things”, and provided some actionable tips on how they could become unique and ignite further growth.

    Ep. 143: How to Leverage Podcasts as Part of Your B2B Marketing Strategy

    Play Episode Listen Later Jul 10, 2024 43:08


    Chris Mercer (Co-Founder, MeasurementMarketing.io) about how B2B marketers can effectively leverage data in a way that's actionable and generates better results. During our conversation, Mercer highlights the pitfalls to avoid and walks us through the process of developing the right measurement marketing approach.

    Ep. 142: How to Leverage Podcasts as Part of Your B2B Marketing Strategy

    Play Episode Listen Later May 29, 2024


    Robb Conlon (Founder, Westport Studios) on how companies can incorporate podcasts into their marketing strategy. Robb discussed why there are many untapped opportunities in B2B podcasting and which pitfalls to avoid. He also explained how to get buy-in from senior management for podcasts, the importance of understanding who your ideal listeners are, and provided actionable tips.

    Ep. 141: How B2B Companies Can Leverage SMEs for Strategic Differentiation

    Play Episode Listen Later May 15, 2024 52:06


    Jeff Coyle (Co-Founder and Chief Strategy Officer, MarketMuse) on how companies can utilize SMEs for strategic differentiation. He explains why “the rise of the SME” is already here and what pitfalls marketers should avoid. He also talks about how to get buy-in from SMEs, and how they can shed light on key insights that will be instrumental in creating the right marketing assets.

    Ep. 140: How B2B Marketers Can Build Greater Trust

    Play Episode Listen Later May 1, 2024 41:39


    Gee Ranasinha (Founder & CEO, KEXINO) on how marketers can build trust with senior management and other business units. Gee discussed the pitfalls marketers should avoid, the importance of understanding your audience, and why it's imperative to find those internal champions within the organization.

    Ep. 139: How to Develop the Right Personas for Better B2B Content

    Play Episode Listen Later Apr 17, 2024 34:32


    Naomi Soman (Founder, Storylogick Consulting) on how B2B marketers can develop the right personas to adapt the B2B messaging across the funnel. Naomi highlighted the pitfalls to avoid and how marketers can leverage customer research to create personas that are actually useful.

    Ep. 138: How to Create Truly Differentiated B2B Content

    Play Episode Listen Later Apr 10, 2024 43:07


    Joe Sweeney (Content Marketing Strategist, The Content Marketing Commute) on how B2B marketers can develop truly differentiated content. Joe highlighted the pitfalls to avoid and discussed the importance of conducting research and why B2B marketers should build relationships with subject matter experts (SMEs).

    Ep. 137: How to Market Complex Products to Engineers

    Play Episode Listen Later Apr 3, 2024 51:26


    Dr. Masha Petrova (CEO, Nullspace) on how B2B marketers can market complex products to engineers. Masha talked about the pitfalls to avoid and how marketers should probe properly to extract better insights from engineers. She also talked about the importance of finding an engineer who can be the subject matter expert and advocate for the company.

    Ep. 136: How To Create a B2B Website for Revenue, Not Vanity

    Play Episode Listen Later Mar 27, 2024 40:41


    Sam Dunning (Founder, Breaking B2B) about how companies should create websites for revenue, not vanity. Sam highlights the “deadly sins” of B2B websites, how to fix them, and which SEO pitfalls to avoid. He also leaves us with some actionable tips on how to build SEO from scratch for your website.

    Ep. 135: How B2B Marketers Can Build Relationships with Industry Analysts

    Play Episode Listen Later Mar 20, 2024 40:51


    Robin Schaffer (Principal AR Consultant, Schaffer AR) on how smart B2B marketers can start conducting outreach to analysts. She talked about what relationships with analysts entail. She also elaborates on the pitfalls to avoid, the process of analyst outreach and relationship building, and how to craft the right pitch.

    Ep. 133: How to Craft Better Demand-Gen Campaigns That Deliver Good Results

    Play Episode Listen Later Mar 7, 2024 30:45


    Eddie Saunders, Jr. (Founder, Speak Friend) on how B2B companies can craft better demand-generation campaigns that deliver measurable results. He discussed why it's important to start with a campaign audit. He also highlighted which pitfalls to avoid and which key metrics to focus on.

    Ep. 133: How to Craft Better Demand-Gen Campaigns That Deliver Good Results

    Play Episode Listen Later Mar 6, 2024 30:45


    Eddie Saunders, Jr. (Founder, Speak Friend) on how B2B companies can craft better demand-generation campaigns that deliver measurable results. He discussed why it's important to start with a campaign audit. He also highlighted which pitfalls to avoid and which key metrics to focus on.

    Ep. 132: How B2B Companies Can Grow Through Podcasting

    Play Episode Listen Later Feb 29, 2024 48:02


    Eric Melchor (Founder, B2B PodPros) on how B2B companies can grow through podcasting. He discussed why this is an untapped opportunity for B2B brands and highlighted which pitfalls to avoid. He talked about the 3 ways to grow, the importance of having a good pitch, and which metrics to pay attention to.

    Ep. 131: How to Successfully Market to a Hispanic Audience in the U.S.

    Play Episode Listen Later Feb 22, 2024 41:29


    Hugo E. Gomez (Founder/Legal Marketing Strategist, Abogados NOW) on how B2B companies can leverage cultural and linguistic insights in their marketing campaigns. Hugo discusses which pitfalls to avoid and what roles multicultural best practices and data play in his field.

    Ep. 130: How to Build Owned Assets that Perform

    Play Episode Listen Later Feb 15, 2024 39:03


    Casey Hill (Senior Growth Manager, ActiveCampaign) highlights the importance of setting the right goals and performance indicators, and how to think about attribution thoughtfully. He also highlights the pitfalls to avoid, the importance of segmentation and personalization, and some recent trends that B2B marketers should be aware of.

    Ep. 129: How to Craft Interesting and Engaging Customer Stories

    Play Episode Listen Later Feb 8, 2024 30:55


    Alexander Ferguson (Co-Founder & CMO, TeraLeap) on how marketers can craft better customer success stories that are interesting and engaging. He talks about the pitfalls to avoid and what marketers should look for when conducting customer interviews. He also provides actionable tips that marketers can implement immediately.

    Ep. 128: How to Get Engagement on Your LinkedIn Content

    Play Episode Listen Later Feb 1, 2024 56:16


    Anthony Leung (Founder, Mean Write Hook) on how marketers can better leverage the LinkedIn platform. Anthony talks about why a lot of content falls flat (and what can be done about it), what pitfalls to avoid, and why you should conduct research before writing anything. Anthony also talks about whether companies should or shouldn't be leveraging B2B influencers.

    Ep. 127: How to Help B2B Companies Find their Value Proposition

    Play Episode Listen Later Jan 25, 2024 38:18


    Linda Melone (Conversion Copywriter & Strategist, The Copy Worx) on how companies need to have a strong value proposition. Linda explains the importance of having a value proposition and the pitfalls to avoid. She also explains what you should look out for when conducting customer interviews, how to leverage AI the right way, and provides actionable tips.

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