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Long before we know of social media presence and strategies, my guest this coming Monday is the definition of a TRUE G.O.A.T! Please join us for an exciting discussion on   Marketing with Russ…aka #RussSelfie, Episode 310 15th May, Monday, 8am PDT Featuring Ted Rubin   Ted is a Leading Social Marketing Strategist, International Keynote Speaker, Business Advisor and… Author, Connector, Provocateur. With a deep online background and working with Seth Godin, Ted has built award winning social media presence and social commerce strategy for several brands. He has been listed as #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. For Ted, Return on Relationship is the basis of hi philosophy – it's all about Relationships!   Connect with Ted: LinkedIn: linkedin.com/in/tedrubin Websites: tedrubin.com ; returnonrelationship.com Email:  tedrubin@gmail.com   Connect with Russ:Website: www.russhedge.comOr schedule on calendar: www.russhedge.com/contact     #relationship #ROR #retail #community #connection #marketing #inspiration #InspirationSpecialist

You would be hard-pressed to find a nicer, more passionate guy than Ted Rubin! I have been a fan of his for many years and I am absolutely honored he agreed to be on the show. He is truly one of the good guys and I am so grateful to get to know him just a little bit better. He's fascinating! A little more about Ted: Ted is a leading Social Marketing Strategist, International Keynote Speaker, Business Advisor, and… Author, Connector, Provocateur. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR… a concept he believes is the cornerstone for building an engaged multi-million member database and engaged community, many of whom are vocal advocates for the brand. In the words of Collective Bias Founder John Andrews… “Ted, you were the vision, heartbeat, and soul of Collective Bias, thank you for building a great company. From innovations like CB socially to the amazing relationships, you built with the blogger community, clients, and employees, you drove the epic growth. You will be missed!” Advisory Boards, past and present… Aptaris, Big Fuel, Blue Calypso, Brand Innovators, Collective Bias, Crowdsourcing Week, Dynamic Signal, Evergreen Trading, GoodXChange, Impactica, OpenSky, Photofy, SheSpeaks, Spaceback, The Coupon Bureau, TapTank, and Zuberance. Many people in the social media world know Ted Rubin for his enthusiastic, energetic & undeniably personal connection to people. He has been listed as #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers… and most recently to the leadersHum Global Power list of the Top 200 Biggest Voices in Leadership for 2022. Return on Relationship, ROR, #RonR is the basis of his philosophy… It's All About Relationships! His books are as follows: Return on Relationship 2013, How to Look People in the Eye Digitally 2015, The Age of Influence 2017, and 2022 released Retail Relevancy, written along with business partner and Retail Thought Leader John Andrews. Learn more about Ted at TedRubin.com, ReturnOnRelationship.com, @TedRubin, and LinkedIn.com/in/TedRubin.

What You'll Learn From This Episode: How your book can be a leverage to grow your business You got the idea for your book, but don't know how to start or publish it You want to start writing a book but doesn't know what content to put ​ Related Links and Resources: Get Josh's email free course, you can sign up and get some emails, and it's all about steps on how to get started on thought leader, go directly to his site www.joshsteimley.com. Summary: Josh Steimle is an author, speaker, entrepreneur, and creator of The 7 Systems of Influence framework used by parents, educators, and business and community leaders to build influence and increase impact. Josh is the founder of MWI, a digital marketing agency with offices in Hong Kong, Singapore, China, the UK, and the US. He is also the founder and CEO of Influencer Inc, a publishing, training, and events company that provides personal branding and thought leadership services to CEOs and other executives. He has written over 300 articles for publications like Fortune, Time, Forbes, Inc., Mashable, TechCrunch, and Entrepreneur, and is the author of Chief Marketing Officers at Work, which was recognized in Success Magazine as one of the 5 Best Business Books of 2016. Entrepreneur Magazine put Josh on their 50 Inspirational Entrepreneurs to Watch in 2017 list, Forbes recognized him as one of 25 Marketing Influencers To Watch In 2017, Josh was ranked #7 on Richtopia's list of Top 100 Most Influential CMOs, and data from social media research firm Leadtail ranked Josh #11 on their list of People Most Mentioned and Retweeted by CMOs. Josh consults with leaders in government on topics related to entrepreneurship and startups and has held various board positions and otherwise worked with non-profit entities related to adoption, education, entrepreneurship, economics, and government policy. Here are the highlights of this episode: 3:08 Josh's ideal Client: My ideal client is an entrepreneur between 35-45 years old who has a business doing at least 1 million US and a personal income of 250K, and it's an entrepreneur who wants to write a book. And this is a key because they think it will help grow their business. 3:35Problem Josh helps solve: Well it's really that they got this book inside them and they haven't able to get it published. But even more than that, is that they need to build an attention and thought leadership system around that book which they can then leverage to grow their business. That's how I grew my business through thought leadership, so that's what I'm trying to help entrepreneurs do, but the book is really the heart of it. 4:16Typical symptoms that clients do before reaching out to Josh: A lot of it is frustration, because they know that they got this idea for a book, it's inside. Maybe they even started writing it, but they just can't seem to get it published out there. People keep telling them "you should write a book." They know it will be great for their personal brand, they know it will be good for their business but they get busy and they just don't get it done. 4:50What are some of the common mistakes that folks make before finding Josh and his solution: That inertia, they just don't get started. The second biggest problem is that they get started, but they never finish. The third biggest problem is that they start, they finished, maybe they even market the book and sell a few copies but they wrote the wrong book. And that's one of the problems who help them solve is that we help them write the right book for building their business. 5:30Josh's Valuable Free Action (VFA): One of the things that causes writers block and gets people hang up on the book is, they don't take the idea further than just 'hey I want to write a book'. And the biggest question to ask at the beginning is why are you writing this book? is this for lead generation, is this to build a legacy, is it because there's a certain message that you want to get out...

What You’ll Learn From This Episode: How your book can be a leverage to grow your business You got the idea for your book, but don’t know how to start or publish it You want to start writing a book but doesn’t know what content to put ​ Related Links and Resources: Get Josh’s email free course, you can sign up and get some emails, and it's all about steps on how to get started on thought leader, go directly to his site www.joshsteimley.com. Summary: Josh Steimle is an author, speaker, entrepreneur, and creator of The 7 Systems of Influence framework used by parents, educators, and business and community leaders to build influence and increase impact. Josh is the founder of MWI, a digital marketing agency with offices in Hong Kong, Singapore, China, the UK, and the US. He is also the founder and CEO of Influencer Inc, a publishing, training, and events company that provides personal branding and thought leadership services to CEOs and other executives. He has written over 300 articles for publications like Fortune, Time, Forbes, Inc., Mashable, TechCrunch, and Entrepreneur, and is the author of Chief Marketing Officers at Work, which was recognized in Success Magazine as one of the 5 Best Business Books of 2016. Entrepreneur Magazine put Josh on their 50 Inspirational Entrepreneurs to Watch in 2017 list, Forbes recognized him as one of 25 Marketing Influencers To Watch In 2017, Josh was ranked #7 on Richtopia’s list of Top 100 Most Influential CMOs, and data from social media research firm Leadtail ranked Josh #11 on their list of People Most Mentioned and Retweeted by CMOs. Josh consults with leaders in government on topics related to entrepreneurship and startups and has held various board positions and otherwise worked with non-profit entities related to adoption, education, entrepreneurship, economics, and government policy. Here are the highlights of this episode: 3:08 Josh’s ideal Client: My ideal client is an entrepreneur between 35-45 years old who has a business doing at least 1 million US and a personal income of 250K, and it's an entrepreneur who wants to write a book. And this is a key because they think it will help grow their business. 3:35Problem Josh helps solve: Well it's really that they got this book inside them and they haven't able to get it published. But even more than that, is that they need to build an attention and thought leadership system around that book which they can then leverage to grow their business. That's how I grew my business through thought leadership, so that's what I'm trying to help entrepreneurs do, but the book is really the heart of it. 4:16Typical symptoms that clients do before reaching out to Josh: A lot of it is frustration, because they know that they got this idea for a book, it's inside. Maybe they even started writing it, but they just can't seem to get it published out there. People keep telling them "you should write a book." They know it will be great for their personal brand, they know it will be good for their business but they get busy and they just don't get it done. 4:50What are some of the common mistakes that folks make before finding Josh and his solution: That inertia, they just don't get started. The second biggest problem is that they get started, but they never finish. The third biggest problem is that they start, they finished, maybe they even market the book and sell a few copies but they wrote the wrong book. And that's one of the problems who help them solve is that we help them write the right book for building their business. 5:30Josh’s Valuable Free Action (VFA): One of the things that causes writers block and gets people hang up on the book is, they don't take the idea further than just 'hey I want to write a book'. And the biggest question to ask at the beginning is why are you writing this book? is this for lead generation, is this to build a legacy, is it because there's a certain message that you want to get out...

Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators and in March 2009 started publicly using and evangelizing the term “ROR: Return on Relationship™”… a concept he believes is the cornerstone for building an engaged multi-million member database. His book, Return on Relationship™, was released in 2013, and How To Look People in the Eye Digitally in 2015. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR™is the basis of his philosophy… It’s All About Relationships! --- Send in a voice message: https://anchor.fm/bbpshow/message

Josh Steimle (@joshsteimle) is an author, speaker, entrepreneur, and executive coach. He has written over 300 articles for publications like Fortune, Time, Forbes, Inc., Mashable, TechCrunch, and Entrepreneur, and is the author of Chief Marketing Officers at Work, which contains 29 interviews with CMOs from organizations like GE, the Harvard Business School, Spotify, Target, and PayPal and was recognized in Success Magazine as one of the 5 Best Business Books of 2016. Josh is also a TEDx speaker. While in college, Josh founded MWI, a digital marketing agency with offices in Hong Kong, Singapore, China, the UK, and the US. He is also the founder and CEO of Influencer Inc, a publishing, training, and events company that provides personal branding and thought leadership services to CEOs and other executives. Entrepreneur Magazine put Josh on their 50 Inspirational Entrepreneurs to Watch in 2017 list, Forbes recognized him as one of 25 Marketing Influencers To Watch In 2017, Josh was ranked #7 on Richtopia’s list of Top 100 Most Influential CMOs, and data from social media research firm Leadtail ranked Josh #11 on their list of People Most Mentioned and Retweeted by CMOs. Josh lives on a farm near Boston with his wife, two children, and 27 horses, and is an avid reader, trail runner, triathlete, and skateboarder. Visit Josh at https://JoshSteimle.com.

Ted is a leading Social Marketing Strategist, Photofy CMO/Advisor, MC/Host of Brand Innovators Monthly Summits… Speaker/Author/Provocateur. In March 2009 he started using and evangelizing the term ROR, Return on Relationship™, hashtag #RonR…. a concept he believes is the cornerstone for building an engaged multi-million member database and engaged community, many of whom are vocal advocates for the brand.   Ted built these for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, OpenSky where Ted was Chief Social Marketing Officer until the end of April 2011, and for Collective Bias (whose Advisory Board he joined in January 2011) where Ted became Chief Social Marketing Officer, and an equity partner, May 1st 2011. Ted worked closely with Collective Bias since it was founded by John Andrews who Ted met through the blogging community when he was leading Emerging Media at Walmart. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remained a principal shareholder until the November 2016 seven-figure acquisition by Inmar.   In the words of Collective Bias Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cb.Socially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy… It’s All About Relationships! Return on Relationship, ROR, #RonR, is the basis of his philosophy… It’s All About Relationships!   Looking to grow a real estate empire but don’t know where to start? Pick up a copy of Money, People, Deal by Stefan Aarnio for only $3.95 at www.moneypeopledeal.com/podcast.   To get exclusive podcast listener only offers for the 100K Challenge (like a free hotel room for the event), email Devin Savage at DSavage@StefanAarnio.com. To learn more about the 100K Challenge visit www.stefanaarniolive.com.    

I love "No Let Up!"  This episode does not lack energy--nor does any place or room with Ted Rubin in it! Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Acting CMO of Brand Innovators, and Co-Founder of the recently launched Prevailing Path. In March 2009 he started using and evangelizing the term ROR, Return on Relationship™, hashtag #RonR…. a concept he believes is the cornerstone for building an engaged multi-million member database and community, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, the one he built for OpenSky where Ted was Chief Social Marketing Officer until the end of April 2011, and for Collective Bias (whose Advisory Board he joined in January 2011) where Ted became Chief Social Marketing Officer, and a partner, May 1st 2011… a company he worked closely with since it was founded by John Andrews who Ted met through the blogging community when he was leading Emerging Media at Walmart. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remained a principal shareholder until the November 2016 acquisition by Inmar. In the words of Collective Bias Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cb.Socially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” With e.l.f. Cosmetics from 2008-2010, OpenSky from 2010-2011 and Collective Bias, Ted has become known for his active use of Twitter where he has in excess of 100,000,000 followers throughout his network, and grew 100,000+ followers for e.l.f. Twitter handles in 2009, over 200,000 for OpenSky in 2010, and well in excess of 2MM for Collective Bias and growing every day… all with deep engagement and interaction. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy… It’s All About Relationships! Return on Relationship, ROR, #RonR, is the basis of his philosophy… It’s All About Relationships! Ted’s book, Return on Relationship, was released January 2013, How To Look People in the Eye Digitally was released January 2015 and The Age of Influence… Selling to the Digitally Connected Customer was just released. At e.l.f., Ted’s responsibilities included communicating with and building e.l.f.’s client base (membership increased from 600k to in excess of 2.4MM during his tenure), leveraging brand equity through strategic marketing programs (with many major brands and publishers), and creating/developing/managing a major thrust into social media initiatives and partnerships and building the most highly respected social media presence in the cosmetics industry. In addition, the merging of traditional PR and the ability of social media to create/spread PR opportunities was leveraged to full effect under his tenure… a first for many companies and something which many are yet to understand. Ted believes the key to continued success for any brand/retailer/etailer is identifying with the customer. Ted is quick to point out “listening is finally getting the respect it deserves through Social Media… listen and adjust your message to make it relevant to your consumer. Brand loyalty declines due to lack of relevance… a direct result of not listening.” “Number one is always try to understand who your customer is and pay attention.” Your Brand/Business is what you do; your Reputation is what people Remember and Share. Ted has a deep online background beginning in 1997 working with best selling author, entrepreneur and agent of change Seth Godin at Yoyodyne, which was acquired in Q4 1998 by Yahoo! Ted served as a Social Marketing and Engagement Advisor to Big Fuel Communications until they were acquired in March 2011 by Publicis Groupe, and is on the Advisory Boards of Aptaris, Brand Innovators, Crowdsourcing Week, Dynamic Signal, GoodXChange, OpenSky, and SheSpeaks. A native New Yorker, Ted holds a Bachelor of Science in Business and Economics from Cornell University. He is divorced, has two daughters in college, and lives in Pompano Beach, FL. Follow Ted on Social: Facebook: https://www.facebook.com/tedrubin  Twitter: http://twitter.com/@tedrubin  Insta: http://instagram.com/tedrubin  Pinterest: http://pinterest.com/tedrubin You Tube: http://www.youtube.com/user/tedrubinusa Linked In: https://www.linkedin.com/in/tedrubin     ======================  Request to Join the FREE Meredith Atwood Community & Coaching https://meredith-atwood-coaching.mn.co/ ======================  Buy Meredith’s Books: The Year of No Nonsense https://amzn.to/3su5qWp Triathlon for the Every Woman: https://amzn.to/3nOkjiH =======================   Follow Meredith Atwood & The Podcast on Social: Web: http://www.swimbikemom.com Instagram: http://instagram.com/swimbikemom   =======================  Want to Connect?  Email: same24hourspodcast@gmail.com =======================  Credits: Host & Production: Meredith Atwood Intro: Carl Stover Music Copyright 2017-2020, 2021 All Rights Reserved, Meredith Atwood, LLC

Our guest Ted Rubin and host Dr. Heidi Forbes Öste talk the journey through evolving tech, keeping our humanity and reaching customers. Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Acting CMO of Brand Innovators, and Co-Founder of Prevailing Path. Ted is the most followed CMO on Twitter according to SocialMedia Marketing Magazine; one of the most interesting CMOs on Twitter according to SayMedia, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. Return on Relationship, ROR, #RonR, is the basis of his philosophy... It’s All About Relationships! His book, Return on Relationship was released January 2013, How To Look People in the Eye Digitally was released January 2015, and The Age of Influence... Selling to the Digitally Connected Customer was recently released. Connect with Ted at TedRubin.com or @TedRubin. websites: TedRubin.com, ReturnOnRelationship.com, PrevailingPath.com Facebook Page: facebook.com/tedrubin Twitter ID: twitter.com/tedrubin Instagram: instagram.com/tedrubin Sponsored by GoodIdea Drinks. Good Idea™ – The Swedish Sugar Buster Your best lunch date ever... and one that you can have every day! Available on Amazon.com.

Social Media Talks Podcast presented by Alan Hennessy brought to by Kompass Media. Interview with one of the world Top Social Media Influencers Ted Rubin.  Social Marketing Strategist, Acting CMO Brand Innovators, and Co-Founder Prevailing Path. The founder and evangelist for the term ROR (hashtag #RonR), Return on Relationship One of the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. Return on Relationship, ROR, #RonR is the basis of my philosophy… It’s All About Relationships!

Episode 028 - Ted Rubin - Social Marketing Strategist Ted is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators and in March 2009 started publicly using and evangelizing the term ROR: Return on Relationship™… a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, and the one being built for the new updated OpenSky where Ted was Chief Social Marketing Officer until the end of April 2011. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy… It’s All About Relationships! His book, Return on Relationship, was released in 2013, and How To Look People in the Eye Digitally in 2015. Ian Farrar and Ted Rubin Discuss:- Communities & networks Approach to social Customer service & social media use Employee engagement Personal branding Culture Customer relationships Show Sponsors:- Far North - Sales, Marketing, Technology Are you looking to enter new markets? Launch a new business, product or service? Maybe introduce a new revenue stream? Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

Welcome to Episode 19 of The Art of Humanity, where we explore creativity + consciousness to allow you and your business to evolve. In Episode 19, Jessica Ann talks with Ted Rubin. {Like what you hear? Leave a review on iTunes!} Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter, according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter, according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy...it's all about relationships! His book, Return on Relationship, was released in 2013, and How to Look People in the Eye Digitally in 2015.  In this interview, Jessica Ann and Ted Rubin talk about:  His background with Seth Godin, starting back in 1997 (He sent Seth Godin a resume!) And the critical error that he made at the beginning of his career.  His work with E.L.F. cosmetics in 2008 at the early stage of social and how he built a brand using ingenuity without a marketing budget. (6:00) I speak my mind. I say what I think. I tell people that they have to get back to something that is near and dear to your heart: their humanity. It's about building relationships and being good to people. It's about how connecting with people in a real way will benefit your business.  (9:15) I got to listen and learn from Seth Godin. A lot of what I got from Return on Relationship came from Seth's Permission Marketing...about bypassing the agencies whenever you can and talking directly to the people you want to do business with.  Agencies provide a great function but Seth's point was: instead (10:45) A network gives you reach but communities give you power...Networks allow you to connect with various people but communities care.  (11:33) This evolution to me has been like a God-send. Not only am I a community builder but now I have all of these platforms to build communities that enable and empower me. But I also love to interact and meet with people. I'm obsessed with interacting with people. If you're going to make responsive part of your personal brand, be prepared for when your following grows and you have to be responsive for what you care about. And for me, the beauty or the difficulty of it is not something I built into my brand...it's a part of who I am.  (13:00) His definition of community in today's digital age.  (17:46) It's not about the platform it's about the people.  (22:00) This is how you separate yourself, and that you do care about humanity. When you pass people in the street, smile at them! A brand is what a business or a person does...a reputation is what people remember and share.  It's less of a problem than an opportunity. If you're with someone, put the phone down and look at someone. This isn't so much about humanity (although that has a lot to do with it). It's about showing people how important they are to you.  (26:30) He tells a true story that not a lot of people know.  You will feel better if you treat people better. You will feel better if you default to happy. You will feel better if you stop before you go off on someone. Take a breath and smile :)  (32:18) I'm not a big persona guy. And what I've learned is that it's very hard to maintain a persona. In other words, if I didn't really believe in what I do, it would be hard to keep it up. It would be hard to fight the naysayers.  (33:30) The hilarious study that was done on Millennials about the reason that the consumption of cereal is going down is because Millennials are too lazy to clean the dishes from eating cereal. Here is the study in The Washington Post. Like what you hear? Leave a review in iTunes!   

In this episode I had the pleasure of chatting with native New York native and one of the most influential CMOs in the world, Ted Rubin. Ted is a leading Social Marketing Strategist, Keynote Speaker and Brand Evangelist and evangelized the term ROR: Return on Relationship™, a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship, was released in 2013, and How To Look People in the Eye Digitally in 2015. Ted has a deep online background beginning in 1997 working with best selling author, entrepreneur and agent of change Seth Godin at Yoyodyne, which was acquired in 1998 by Yahoo! His personal motto is Life is not about waiting for the storm to pass, it’s about learning to dance in the rain. We discussed a number of topics, including: - Customer Experience in 2016 - Return on Relationship - Looking People in the Eye Digitally - The Age of Influence, how ANYBODY can become influential without leaving their house - Balancing pressure to cut costs, automate and offshore with increasing customer service expectations - How Social Media is NOT about screaming marketing messages from from the tree-tops - Tools to help you build and nurture ROR - Empowering Your Employees to Increase ROR - We also talked about some of our favourite books and philosophised a little on life towards the end of the show   Show Notes: - For find out a little bit more about Ted, download some thought leadership of his or to pick up a copy of his books head to tedrubin.com and returnonrelationship.com. - Search for 'Twitter Basics' at TedRubin.com to find out some of the tools that Ted Rubin and his team uses to build ROR - To download 'The 12 Most Important Ways to Build a Return on Relationship' head to RORPro.com - RocketReach.com (find anyone's email address)   --- I hope you enjoyed this episode. If you’d like to receive a weekly email from me, complete with reflections, books I’ve been reading, words of wisdom and access to blogs, ebooks and more that I’m publishing on a regular basis, just leave your details at www.futuresquared.xyz/subscribe and you’ll receive the very next one. Listen on Apple Podcasts @ goo.gl/sMnEa0 Also available on: Spotify, Google Play, Stitcher and Soundcloud Twitter: www.twitter.com/steveglaveski Instagram: www.instagram.com/@thesteveglaveski Future Squared: www.futuresquared.xyz Steve Glaveski: www.steveglaveski.com Medium: www.medium.com/@steveglaveski

Social media is all about relationships. However, too many brands and small businesses don't spend the time required to build those relationships.   Entirely focused on ROI (Return on Investment), they completely ignore the possibilities of ROR (Return on Relationships.)   To talk about ROR, we brought in Ted Rubin, who co-authored the book Return on Relationships.    Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers.   There's some great advice in this interview to help you not just REACH more of your ideal customers, but how to ENGAGE them.   http://www.themarketingagents.com/43