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Learn more about Michael Wenderoth, Executive Coach: www.changwenderoth.comSHOW NOTES:In this engaging episode of 97% Effective, host Michael Wenderoth sits down with Stefania 'Stef' Mancini, GM and VP of Product at Intuit Canada's Consumer Business. Stef shares why she left a fulfilling career in marketing and advertising, and the transformative steps she took at Intuit that enabled her and her team to achieve three years of unprecedented double-digit growth. We discuss how to take big risks; how to get people excited – even when you miss the mark; and the art of blending authenticity with corporate politics. Stef's got advice for how women can lean in without losing their humanity, more than a few sports analogies -- and even some dark humor, sharing the wisdom gained when she thought about work on her death bed (it's not what you think).Stef had a stellar career – but still wanted to do moreKeys to finding the missing link between where she wanted to be and could be – and where she actually was“Sitting in stagnation [for me] was worse than failure”How Stef pursued and landed her job at Intuit (they move fast!)How Stef was able to build important relationships -- despite not meeting anyone in corporate or on her team in person for her first 18 monthsHow Stef reconciled the dissonance of wanting to be be authentic and direct with “playing politics”Old Stef vs new Stef: how she went from pushing to be right -- to understand what success looks like for someone elseGoing about getting a mentor and sponsor (and the difference between the two)Getting a sponsor: luck of the draw or can you land one without a magical first connection?“Be a racehorse that can deliver”: the building block of being somone that top people will sponsorThe benefits of checking in with no reason, using Slack to let people know you notice themGolf, baseball, formula one, and sports: what Stef means when she says “take big swings”“Take big risks fearlessly”: How Stef took a risk and strong stand that was unpopularPutting Canada on the map: Using a failure to unlock new insights and change the paradigm of what the company could doStef's view on how women can navigate challenges: “Don't just walk away” but think about if changing your approach might yield a different response“If the idea of failure is not the thing that stops you, then everything is an experiment.”The impact of stage 4 cancerOn her deathbed, Stef DID think about work (and how that provided clarity)Delivery is important, but how to package that up in a meaningful wayHow to get people excited, even when you miss the markPeople want to support others – and work for others – that are driving change and making good things happenExecutive Presence: how to bring energy and what most people are afraid to doHow to pronounce Stefania? The hilarious story you will never forgetLightning round! Stef on what non-Canadians need to know about Canada; the next luminary she WILL meet; where to eat in Toronto; and what English lit we should all readWhy it is critical that more women have a seat at the table, as AI shapes the next revolution BIO AND LINKS:Stefania Mancini is General Manager for Intuit Consumer Group Canada, overseeing all product, marketing and revenue generating activities for TurboTax and Credit Karma in Canada. Intuit Consumer Group Canada provides AI enabled technology solutions and professional expert services to help over 5 million Canadians power prosperity. Prior to joining Intuit Consumer Group Canada, Stefania spent two decades in leadership roles at Klick Health, Say Media, Rogers Media, BMO Financial Group and AGF Funds Inc. She holds her degree in English literature and history from the University of Toronto. Stef is a Stage IV cancer survivor and has an amazing blended family, four children, with her husband Anthony.Intuit Canada: https://www.intuit.com/ca/Stef on LinkedIn: https://www.linkedin.com/in/stefaniamancini/Stef featured on Women of Influence: https://tinyurl.com/3ryda7wsStef named as Intuit Canada GM: https://strategyonline.ca/2023/05/18/in-brief-intuits-head-marketer-now-its-gm/Radical Candor concept: https://a.co/d/dXkgspDShe recommends you read Alexander Pope: https://www.poetryfoundation.org/poets/alexander-popeMichael's book, Get Promoted: https://tinyurl.com/453txk74Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Among the critics was Ron DeSantis and CBS's Tony Dokoupil. See omnystudio.com/listener for privacy information.
Britney Spears reveals that she turned to drugs to feel “less depressed” during her partying days. During a recent Las Vegas show, Adele revealed she has quit drinking. 55% percent of survey respondents feel they've become inundated with Taylor Swift dating updates. Instinct magazine's Corey Andrew joins Rob with all the dish! Don't forget to vote in today's poll on Twitter at @naughtynicerob or in our Facebook group.See omnystudio.com/listener for privacy information.
Listen to the May 1st, 2023 daily headline round-up and find all the top news that you need to know.
Get the links to each day's show here:http://JustinBarclay.comNEW SPONSOR! - My PillowUp to 80% OFF!Use promo code JUSTINMyPillow.com/JustinTake 10% Off for the "Big Guy" with great Christmas giftshttp://JustinBarclay.com/storeThe stories you won't hear anywhere else..Get the links to each show here:http://JustinBarclay.comJoin us on Locals!http://JustinBarclay.Locals.comPatriots are making the Switch!What if we could start voting with our dollars too?Discover how you can join the revolution when you select Justin Barclay from the drop-down menu at http://SwitchWithJustin.comGrab gear in Justin's store and help support the cause to bring you stories you won't hear anywhere else.http://JustinBarclay.com/storeNo matter what's coming, you can be ready for your family and others.http://PrepareWithJustin.comJustin's book "Good News: Hope and Encouragement for Trying Times" is out now!Grab your signed copy today.http://JustinBarclay.com/store#ad
Subscribe on Apple Podcasts and SpotifyI'm continuing my look-ahead series of podcast episodes to kick off 2022. Last week, Sara Fischer, media reporter for Axios, laid out her big themes for the year. This week, I spoke to Troy Young, the former president of Hearst Magazines, who over the years I've found to be very thoughtful about how the media business is changing. Reminder: If you like the podcast, please share it with others who might also find it valuable – and leave a rating and review on Apple Podcasts if you're in the blue bubble brigade. Big thanks to mpm318 for this nice review.If you're making bets for a Word of the Year in digital media in 2022, identity is a good candidate. The nature of digital advertising is changing as the industry transitions away from the third-party cookie as a key audience identifier. Identity, both on the page and across the ecosystem, is an evolving and complex component to publisher monetization. Audigent's Hadron ID serves as a cookieless “container” solution, delivering cookieless solutions at scale while being fully interoperable with other ID systems. It is simple to deploy and instantly enables end-to-end cookieless programmatic buying while delivering addressablity. Audigent is transforming how clean first-party data powers the programmatic landscape by putting the control back in the hands of publishers and advertisers.Troy Young has been through the various interactions of digital media going back to the start. During the dot-com boom, he was an executive at early web marketing agency Organic. During Web 2.0, he decamped for video ad network VideoEgg, which turned into Say Media, a hybrid tech platform and vertical publisher, eventually landing at Hearst Magazines, where he was president. Now, he qualifies as officially Web3 curious, if not ready to start his day with “gm” tweet and regularly rely on riddles to explain what's seemingly inexplicable in crypto. “It's an incredible time to be a curious person,” he said on The Rebooting Show. “There's so much to learn and there's so many people who are not part of what is a sort of classic media ecosystem that are writing about things that there's really an unending source of inspiration.”What stood out to me from the conversation:The need for media companies to use Web3 to rethink their relationships with their audience as well as within their organizations The promise of Web3 – and yes, we're mostly talking promise vs reality at this point – is a fairer deal for all involved rather than the benefits and power going to a select fewThe opportunities for new brands that are part of communitiesFinally, I'm often struck by how few people deeply involved in the development of digital media are particularly pleased with many aspects of how it has turned out.“Let's face it, monetization on the open web never really worked that well outside of the datasets and buying interfaces that allowed Facebook and Google to sweep up the long tail of advertisers and take over huge amounts of that ecosystem, including everything f
Benish Shah is a go-to-market strategist who specializes in growing companies via brand, revenue, and product. She's worked across tech, media, and consumer packaged goods. A licensed lawyer, she's been published in Forbes, Refinery29, and more. She is also the author of two children's books. Shah co-founded and served as CEO of a fashion tech startup. She also served as director of marketing strategy at SAY Media, VP of Marketing at Raised Real, which was acquired by Once Upon a Farm, and head of product marketing at Refinery29.
VaynerMedia is a 200+ million dollar media agency known for its international advertising, digital strategy and industry innovation. In this conversation we sat down with Claude Silver also recognized as the first ever Chief Heart Officer. Claude cultivates the heart of the agency's success: its people. Driven to unlock the potential of every VaynerMedia employee, Claude demonstrates an unwavering passion for creating spaces in which people can develop and excel in both their professional and personal lives . With previous leadership positions at J. Walter Thompson, Publicis, SAY Media, and Organic, among others her work includes but is not limited to: motivational speaking, staff relations, development, recruitment, and retention. Hear how she expresses the importance of mission led leadership, curiosity and empathy to contribute to the undeniable success of VaynerMedia and humanity. https://www.claudesilver.com/ https://mgmethod.com/
In this episode of the Taking the Lead podcast, Christina Brady introduces Anna Baird, the CRO at Outreach. Anna is an amazing woman with an astonishing resume. Before coming to Outreach, she was the CFO responsible for providing financial and strategic leadership at Livongo Health. Anna was also the President & CFO of RadiumOne and CFO & Head of Operations at SAY Media.Anna loves software and B2B SAAS tech. She is passionate about developing solutions and helping people improve their businesses. She is aware of the changes caused by the COVID-19 pandemic and believes companies must focus on buyers, their needs, and purchasing strategies. Vendors should be partners with their customers. Anna and Christina also talk about the time to value. Many products and services take time to mature, and it seems hard to evaluate their value at an early stage. However, interlocutors agree some things can happen in those early stages that can show whether the product or service is right for you as a customer.Throughout the whole conversation, Anna emphasizes the importance of taking risks. She believes in joint action and embracing possibilities whenever they show up in front of you.
ABSTRACT “8 Things You Need To Know This AM” was Refinery29's first iOS app which boasted 50k installs in the first 2 weeks after launch and currently has around 40k monthly active users. ThisAM was also recently shortlisted for a 2016 CLIO award. In this Case Study, James will take you through the details of how we arrived to the final product, from inception to launch. Learn all about the design process behind the app from the research phase, negotiating with stakeholders, using live prototypes, to eventually the finished product and it's future sustainability implications. BIO James Cabrera is a self-taught UI/UX Designer based in New York City. With a degree in Math and Physics, James forged his own path into design. Starting out working for small SEO-based businesses, James eventually went on to work for companies like Foot Locker, Inc and Say Media. He is currently working with Refinery29, where he has been during the past 2 years, helping to build and define new UX initiatives. --- Send in a voice message: https://anchor.fm/nois3/message
Ken led the Product team at Say Media, where he broke through barriers to bring together 3 companies and build a culture to last. We discuss the importance of building a shared language & trust to unify teams, and lessons learned from the tough calls Say made along the way. Guest cameos from Dave Lerman (CTO Boulder Care), John Vars (CEO Mixhalo, former CPO Task Rabbit), Arthur Nicolls (Product Director at Spotify), Rachel Wolan (GM of Dropbox Core), and Yuko Takahashi (Product Design at Masterclass).For more insights from Ken, check out: https://influentialpm.com/book/For more episodes, visit us at: https://www.wickedharddecisions.com/
http://www.peakmind.orgShare your thoughts:@loic@michaeltrainerLoïc Le Meur is a serial entrepreneur based in San Francisco. Loïc is working on his new startup Leade.rs, a speakers-events marketplace.Previously Loïc co-founded one of the largest European tech event LeWeb. According to The Economist, "LeWeb is where revolutionaries gather to plot the future". LeWeb launched in London in addition to Paris and acquired by Reed Exhibitions in 2012.Loïc also successfully started and sold four companies. Hootsuite acquired his social networking app Seesmic, he also founded one of the first blogging service in Europe, Ublog, acquired by Six Apart now Say Media, a web hosting company Rapidsite France acquired by France Telecom and a web agency B2L acquired by BBDO (Omnicom group).Loïc is an active business angel and was an early investor in LinkedIn, Evernote and Lending Club, among many others.Loïc was named one of "Europe's Tech25" by the Wall Street Journal as well as one of the "25 most influential people" on the web by Business Week He is featured in The Economist as one of "Europe's Blooming Entrepreneurs", and is a "Young Global Leader"by the World Economic Forum where he helps select the next Tech Pioneers and is a regular speaker.Loïc loves paragliding and kite-surfing.pic by Christopher Michel
Residents of Jordan Springs in Western Sydney have expressed concerns after some media reports labelled the area as a ‘sinking suburb’. - ਪੱਛਮੀ ਸਿਡਨੀ ਵਿੱਚ ਪੈਨਰਥ ਲਾਗੇ ਬਣੇ ਨਵੇਂ ਇਲਾਕੇ ਜੌਰਡਨ ਸਪਰਿੰਗਜ਼ ਦੇ ਵਸਨੀਕਾਂ ਨੇ ਉਨ੍ਹਾਂ ਮੀਡੀਆ ਰਿਪੋਰਟਾਂ ਨੂੰ ‘ਗਲਤ ਅਤੇ ਨਾ-ਜਾਇਜ਼’ ਕਰਾਰ ਦਿੱਤਾ ਹੈ ਜਿੰਨਾ ਤਹਿਤ ਇਸ ਇਲਾਕੇ ਨੂੰ ਇੱਕ 'ਸਿਨਕਿੰਗ ਸਬਰਬ' [ਧਸਦਾ ਉਪਨਗਰ] ਵਜੋਂ ਲੇਬਲ ਕੀਤਾ ਗਿਆ ਹੈ।
Claude Silver is VaynerMedia's Chief Heart Officer, the capstone of a career focused on guiding client relationships, global brand strategies, operations, and management. An abiding passion for creating spaces in which people can thrive defined her previous leadership positions at J. Walter Thompson, Publicis, SAY Media, and Organic, among others. At VaynerMedia, Claude cultivates the heart of the agency's success: its people. With a purview that includes staff relations, development, recruitment, and retention, each practice is underscored by Claude's drive to unlock the inner professional potential of every VaynerMedia employee.Today's Podcast episode is sponsored by Restream.io a free live stream platform capable of streaming to every platform at the same time. Signup - https://restream.io/join/XK9rv- https://www.linkedin.com/in/casilverPlease do NOT hesitate to reach out to me for any reason on LinkedIn, Instagram, via email mark@vudream.com, text me 508-925-0261!LinkedIn - https://www.linkedin.com/in/mark-metry/Instagram - https://www.instagram.com/markmetry/Twitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/Humans.2.0.PodcastMark Metry - https://www.markmetry.com/Humans 2.0 Twitter - https://twitter.com/Humans2Podcast
Claude Silver is VaynerMedia’s Chief Heart Officer, the capstone of a career focused on guiding client relationships, global brand strategies, operations, and management. An abiding passion for creating spaces in which people can thrive defined her previous leadership positions at J. Walter Thompson, Publicis, SAY Media, and Organic, among others. At VaynerMedia, Claude cultivates the heart of the agency’s success: its people. With a purview that includes staff relations, development, recruitment, and retention, each practice is underscored by Claude’s drive to unlock the inner professional potential of every VaynerMedia employee.Today's Podcast episode is sponsored by Restream.io a free live stream platform capable of streaming to every platform at the same time. Signup - https://restream.io/join/XK9rv- https://www.linkedin.com/in/casilverPlease do NOT hesitate to reach out to me for any reason on LinkedIn, Instagram, via email mark@vudream.com, text me 508-925-0261!LinkedIn - https://www.linkedin.com/in/mark-metry/Instagram - https://www.instagram.com/markmetry/Twitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/Humans.2.0.PodcastMark Metry - https://www.markmetry.com/Humans 2.0 Twitter - https://twitter.com/Humans2Podcast
In this episode we are joined by Sean Ammirati, entrepreneur, writer, venture capitalist, professor, researcher and public speaker. Yes, Sean has a lot of irons in the fire but he took the time to join us for an informative and exciting episode about entrepreneurship, how a process improves the chance of success and the impact of COVID.Most Recently Sean was COO of ReadWriteWeb, one of the most influential sites about the future of technology and innovation. In December 2011, the company was acquired by SAY Media to strengthen its technology channel. Sean was previously co-founder and CEO of mSpoke, which was the first acquisition of LinkedIn. Sean brings the unique experience of the person that has done it, the person that is in the arena now and the expert that teaches how to do the entrepreneur thing the right way. Check out this episode for valuable nuggets of knowledge!
Claude Silver is VaynerMedia's Chief Heart Officer, the capstone of a career focused on guiding client relationships, global brand strategies, operations, and management. An abiding passion for creating spaces in which people can thrive defined her previous leadership positions at J. Walter Thompson, Publicis, SAY Media, and Organic, among others. At VaynerMedia, Claude cultivates the heart of the agency's success: its people. With a purview that includes staff relations, development, recruitment, and retention, each practice is underscored by Claude's drive to unlock the inner professional potential of every VaynerMedia employee.- https://www.linkedin.com/in/casilverPlease do NOT hesitate to reach out to me for any reason on LinkedIn, Instagram, via email mark@vudream.com, text me 508-925-0261!LinkedIn - https://www.linkedin.com/in/mark-metry/Instagram - https://www.instagram.com/markmetry/Twitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/Humans.2.0.PodcastMark Metry - https://www.markmetry.com/Humans 2.0 Twitter - https://twitter.com/Humans2Podcast
Claude Silver is VaynerMedia’s Chief Heart Officer, the capstone of a career focused on guiding client relationships, global brand strategies, operations, and management. An abiding passion for creating spaces in which people can thrive defined her previous leadership positions at J. Walter Thompson, Publicis, SAY Media, and Organic, among others. At VaynerMedia, Claude cultivates the heart of the agency’s success: its people. With a purview that includes staff relations, development, recruitment, and retention, each practice is underscored by Claude’s drive to unlock the inner professional potential of every VaynerMedia employee.- https://www.linkedin.com/in/casilverPlease do NOT hesitate to reach out to me for any reason on LinkedIn, Instagram, via email mark@vudream.com, text me 508-925-0261!LinkedIn - https://www.linkedin.com/in/mark-metry/Instagram - https://www.instagram.com/markmetry/Twitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/Humans.2.0.PodcastMark Metry - https://www.markmetry.com/Humans 2.0 Twitter - https://twitter.com/Humans2Podcast
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators and in March 2009 started publicly using and evangelizing the term “ROR: Return on Relationship™”… a concept he believes is the cornerstone for building an engaged multi-million member database. His book, Return on Relationship™, was released in 2013, and How To Look People in the Eye Digitally in 2015. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR™is the basis of his philosophy… It’s All About Relationships! --- Send in a voice message: https://anchor.fm/bbpshow/message
How to use social media to get more bookings. Ryan Foland speaks with Ted Rubin, a leading social marketing strategist. Ted is the most followed CMO on Twitter according to Social Media Marketing magazine; one of the most interesting CMOs on Twitter according to Say Media, as well as being listed in Forbes Top 50 Social Media Power Influencers. He talks about marketing and resiliency. Ryan and Ted talk about a variety of topics in this no-nonsense talk about how to excel as a professional speaker, and how to market yourself and get more bookings. Listen to this podcast to find out: - When and how to raise your speaking fees - How to quickly adapt your content to suit the needs of your ever-changing audience - How to use MC-ing to segue into being booked for more high-level events - What effect your mindset can have on your speaking career - Two expert tips on how to use social media at a conference to get more bookings.
The twin challenges of both monetizing content and managing the transition from a print-dominated world to a digital-dominated world are not for the faint of heart. For some, the scale and scope of this challenge would be at best daunting and, at worst, induce a level of anxiety and paralysis that would make many if not most media executives sprint in the opposite direction. Yet this is exactly the challenge that Troy Young took on when he stepped into the role of President of Hearst Magazines in November, 2018. On this episode of The Medium Rules I sit down with Troy to discuss his take on the media landscape as it pertains to Hearst's incredible collection of brand titles and his game plan to transform Hearst from a print to an online content and publishing powerhouse for the 21stCentury. We cover Troy's background growing up in Western Canada, his journey from the agency world in Toronto in the nineties to working in NYC and eventually becoming CEO of Say Media, and then moving to Hearst in 2013 as Global President, Digital. In that role and under Troy's leadership Hearst increased its aggregate traffic across Hearst's digital properties from 63 million visitors/month to 108 million. In 2015, Troy was named Adweek's Magazine Executive of the Year, an honor that recognized him for unifying Hearst's “print and digital brands into a single, well-oiled machine whose traffic has surged”, and for his development of MediaOS, "a combined CMS, ad sales and data strategy tool for all Hearst properties.” As an added bonus, Troy gives us his Top 5 desert island vinyl picks, a few of which might surprise! Hosted on Acast. See acast.com/privacy for more information.
I interviewed James Cabrera, a self-taught User-Centered Visual Designer formally educated in Math and Physics. He is currently the Design Director at Gimlet Media, having previously held design roles at Refinery29, Say Media, and Foot Locker, Inc. He has also given talks at various design conferences across the world. We talked about turning a side gig into a full time job, how he started out designing templates, negotiating design offers, marrying UX and business goals, and a lot more.
I interviewed James Cabrera, a self-taught User-Centered Visual Designer formally educated in Math and Physics. He is currently the Design Director at Gimlet Media, having previously held design roles at Refinery29, Say Media, and Foot Locker, Inc. He has also given talks at various design conferences across the world. We talked about turning a side gig into a full time job, how he started out designing templates, negotiating design offers, marrying UX and business goals, and a lot more.
Ted is a leading Social Marketing Strategist, Photofy CMO/Advisor, MC/Host of Brand Innovators Monthly Summits… Speaker/Author/Provocateur. In March 2009 he started using and evangelizing the term ROR, Return on Relationship™, hashtag #RonR…. a concept he believes is the cornerstone for building an engaged multi-million member database and engaged community, many of whom are vocal advocates for the brand. Ted built these for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, OpenSky where Ted was Chief Social Marketing Officer until the end of April 2011, and for Collective Bias (whose Advisory Board he joined in January 2011) where Ted became Chief Social Marketing Officer, and an equity partner, May 1st 2011. Ted worked closely with Collective Bias since it was founded by John Andrews who Ted met through the blogging community when he was leading Emerging Media at Walmart. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remained a principal shareholder until the November 2016 seven-figure acquisition by Inmar. In the words of Collective Bias Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cb.Socially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy… It’s All About Relationships! Return on Relationship, ROR, #RonR, is the basis of his philosophy… It’s All About Relationships! Looking to grow a real estate empire but don’t know where to start? Pick up a copy of Money, People, Deal by Stefan Aarnio for only $3.95 at www.moneypeopledeal.com/podcast. To get exclusive podcast listener only offers for the 100K Challenge (like a free hotel room for the event), email Devin Savage at DSavage@StefanAarnio.com. To learn more about the 100K Challenge visit www.stefanaarniolive.com.
Sean Ammirati is a partner at Birchmere Ventures focused on both SaaS and Consumer Internet investments as well as their Birchmere Labs (www.birchmerelabs.com) initiative and an Adjunct Professor of Entrepreneurship at Carnegie Mellon University’s Tepper School. Most Recently Sean was COO of ReadWriteWeb, one of the most influential sites about the future of technology and innovation. In December 2011, the company was acquired by SAY Media to strengthen its technology channel. Sean was previously co-founder and CEO of mSpoke, which was the first acquisition of LinkedIn. See acast.com/privacy for privacy and opt-out information.
Ted Rubin is a leading Social Marketing Strategist, Speaker, CMO of Brand Innovators, & Co-Founder of Prevailing Path. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter and one of the most interesting according to Say Media, #13 on Forbes Top SocMedia Power Influencers, & number #2 on the Leadtail list of Top People Most Mentioned by digital marketers.
Ted Rubin is a leading Social Marketing Strategist, Speaker, CMO of Brand Innovators, & Co-Founder of Prevailing Path. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter and one of the most interesting according to Say Media, #13 on Forbes Top SocMedia Power Influencers, & number #2 on the Leadtail list of Top People Most Mentioned by digital marketers.
I love "No Let Up!" This episode does not lack energy--nor does any place or room with Ted Rubin in it! Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Acting CMO of Brand Innovators, and Co-Founder of the recently launched Prevailing Path. In March 2009 he started using and evangelizing the term ROR, Return on Relationship™, hashtag #RonR…. a concept he believes is the cornerstone for building an engaged multi-million member database and community, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, the one he built for OpenSky where Ted was Chief Social Marketing Officer until the end of April 2011, and for Collective Bias (whose Advisory Board he joined in January 2011) where Ted became Chief Social Marketing Officer, and a partner, May 1st 2011… a company he worked closely with since it was founded by John Andrews who Ted met through the blogging community when he was leading Emerging Media at Walmart. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remained a principal shareholder until the November 2016 acquisition by Inmar. In the words of Collective Bias Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cb.Socially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” With e.l.f. Cosmetics from 2008-2010, OpenSky from 2010-2011 and Collective Bias, Ted has become known for his active use of Twitter where he has in excess of 100,000,000 followers throughout his network, and grew 100,000+ followers for e.l.f. Twitter handles in 2009, over 200,000 for OpenSky in 2010, and well in excess of 2MM for Collective Bias and growing every day… all with deep engagement and interaction. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy… It’s All About Relationships! Return on Relationship, ROR, #RonR, is the basis of his philosophy… It’s All About Relationships! Ted’s book, Return on Relationship, was released January 2013, How To Look People in the Eye Digitally was released January 2015 and The Age of Influence… Selling to the Digitally Connected Customer was just released. At e.l.f., Ted’s responsibilities included communicating with and building e.l.f.’s client base (membership increased from 600k to in excess of 2.4MM during his tenure), leveraging brand equity through strategic marketing programs (with many major brands and publishers), and creating/developing/managing a major thrust into social media initiatives and partnerships and building the most highly respected social media presence in the cosmetics industry. In addition, the merging of traditional PR and the ability of social media to create/spread PR opportunities was leveraged to full effect under his tenure… a first for many companies and something which many are yet to understand. Ted believes the key to continued success for any brand/retailer/etailer is identifying with the customer. Ted is quick to point out “listening is finally getting the respect it deserves through Social Media… listen and adjust your message to make it relevant to your consumer. Brand loyalty declines due to lack of relevance… a direct result of not listening.” “Number one is always try to understand who your customer is and pay attention.” Your Brand/Business is what you do; your Reputation is what people Remember and Share. Ted has a deep online background beginning in 1997 working with best selling author, entrepreneur and agent of change Seth Godin at Yoyodyne, which was acquired in Q4 1998 by Yahoo! Ted served as a Social Marketing and Engagement Advisor to Big Fuel Communications until they were acquired in March 2011 by Publicis Groupe, and is on the Advisory Boards of Aptaris, Brand Innovators, Crowdsourcing Week, Dynamic Signal, GoodXChange, OpenSky, and SheSpeaks. A native New Yorker, Ted holds a Bachelor of Science in Business and Economics from Cornell University. He is divorced, has two daughters in college, and lives in Pompano Beach, FL. Follow Ted on Social: Facebook: https://www.facebook.com/tedrubin Twitter: http://twitter.com/@tedrubin Insta: http://instagram.com/tedrubin Pinterest: http://pinterest.com/tedrubin You Tube: http://www.youtube.com/user/tedrubinusa Linked In: https://www.linkedin.com/in/tedrubin ====================== Request to Join the FREE Meredith Atwood Community & Coaching https://meredith-atwood-coaching.mn.co/ ====================== Buy Meredith’s Books: The Year of No Nonsense https://amzn.to/3su5qWp Triathlon for the Every Woman: https://amzn.to/3nOkjiH ======================= Follow Meredith Atwood & The Podcast on Social: Web: http://www.swimbikemom.com Instagram: http://instagram.com/swimbikemom ======================= Want to Connect? Email: same24hourspodcast@gmail.com ======================= Credits: Host & Production: Meredith Atwood Intro: Carl Stover Music Copyright 2017-2020, 2021 All Rights Reserved, Meredith Atwood, LLC
Social Media Talks Podcast presented by Alan Hennessy brought to by Kompass Media. Interview with one of the world Top Social Media Influencers Ted Rubin. Social Marketing Strategist, Acting CMO Brand Innovators, and Co-Founder Prevailing Path. The founder and evangelist for the term ROR (hashtag #RonR), Return on Relationship One of the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. Return on Relationship, ROR, #RonR is the basis of my philosophy… It’s All About Relationships!
Airbnb’s mission is both simple and powerful: to help create a world where you can belong anywhere. Alex Schleifer, Airbnb’s head of design, fully embraces this mission. To create the products that make the Airbnb experience so welcoming and immersive, he also believes in being product driven, and organizes his teams in an Engineering, Product, Design (EPD) structure, which they also call “the triforce.” Have a listen as Aarron and Eli talk with Alex about the advantages of this team structure, and about some of the problems companies run into when they try to create a “design-led” culture. They also dig into Airbnb’s mission and vision, and talk about the tradeoffs between quality and speed when building products. Enjoy the episode, and may the triforce be with you! Alex Schleifer’s Bio Alex is a designer, who as a teenager co-founded the digital agency Sideshow, which went on to produce award-winning work for a variety of global clients. They were acquired by Say Media in 2011. He’s been on the incredible design team at Airbnb since 2015.
Richard MacManus (@ricmac) is an author and tech columnist and prior to that he ran a popular technology blog called ReadWriteWeb (now ReadWrite). He founded RWW in April 2003, building the business into one of the leading technology blogs in the world which he then sold the company to SAY Media in December 2011.We talk about how Richard came to the decision to move on from RWW and get into his novel writing and the new role with the newly created Newsroom.Mike and Richard also discuss how to navigate conferences, especially if you’re and introvert.------------------------------------------------------We share the stories from people that work in New Zealand tech, social media, startups. If you have a story or know someone that does - get in touch!Mike Riversdale (@MiramarMike) background is explaining stuff, connecting people and getting things done. Raj Khushal (@nzRaj) background is in video, design, media and making things happen.All our past shows are on our websitehttps://www.accessgranted.nzFollow and Like us on:https://twitter.com/AccessGrantedNZhttps://facebook.com/AccessGrantedNZhttps://linkedin.com/company/access-granted-podcastSubscribe to the show however you want:https://www.accessgranted.nz/subscribe/
Episode 028 - Ted Rubin - Social Marketing Strategist Ted is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators and in March 2009 started publicly using and evangelizing the term ROR: Return on Relationship™… a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, and the one being built for the new updated OpenSky where Ted was Chief Social Marketing Officer until the end of April 2011. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy… It’s All About Relationships! His book, Return on Relationship, was released in 2013, and How To Look People in the Eye Digitally in 2015. Ian Farrar and Ted Rubin Discuss:- Communities & networks Approach to social Customer service & social media use Employee engagement Personal branding Culture Customer relationships Show Sponsors:- Far North - Sales, Marketing, Technology Are you looking to enter new markets? Launch a new business, product or service? Maybe introduce a new revenue stream? Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.
Welcome to Episode 19 of The Art of Humanity, where we explore creativity + consciousness to allow you and your business to evolve. In Episode 19, Jessica Ann talks with Ted Rubin. {Like what you hear? Leave a review on iTunes!} Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter, according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter, according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy...it's all about relationships! His book, Return on Relationship, was released in 2013, and How to Look People in the Eye Digitally in 2015. In this interview, Jessica Ann and Ted Rubin talk about: His background with Seth Godin, starting back in 1997 (He sent Seth Godin a resume!) And the critical error that he made at the beginning of his career. His work with E.L.F. cosmetics in 2008 at the early stage of social and how he built a brand using ingenuity without a marketing budget. (6:00) I speak my mind. I say what I think. I tell people that they have to get back to something that is near and dear to your heart: their humanity. It's about building relationships and being good to people. It's about how connecting with people in a real way will benefit your business. (9:15) I got to listen and learn from Seth Godin. A lot of what I got from Return on Relationship came from Seth's Permission Marketing...about bypassing the agencies whenever you can and talking directly to the people you want to do business with. Agencies provide a great function but Seth's point was: instead (10:45) A network gives you reach but communities give you power...Networks allow you to connect with various people but communities care. (11:33) This evolution to me has been like a God-send. Not only am I a community builder but now I have all of these platforms to build communities that enable and empower me. But I also love to interact and meet with people. I'm obsessed with interacting with people. If you're going to make responsive part of your personal brand, be prepared for when your following grows and you have to be responsive for what you care about. And for me, the beauty or the difficulty of it is not something I built into my brand...it's a part of who I am. (13:00) His definition of community in today's digital age. (17:46) It's not about the platform it's about the people. (22:00) This is how you separate yourself, and that you do care about humanity. When you pass people in the street, smile at them! A brand is what a business or a person does...a reputation is what people remember and share. It's less of a problem than an opportunity. If you're with someone, put the phone down and look at someone. This isn't so much about humanity (although that has a lot to do with it). It's about showing people how important they are to you. (26:30) He tells a true story that not a lot of people know. You will feel better if you treat people better. You will feel better if you default to happy. You will feel better if you stop before you go off on someone. Take a breath and smile :) (32:18) I'm not a big persona guy. And what I've learned is that it's very hard to maintain a persona. In other words, if I didn't really believe in what I do, it would be hard to keep it up. It would be hard to fight the naysayers. (33:30) The hilarious study that was done on Millennials about the reason that the consumption of cereal is going down is because Millennials are too lazy to clean the dishes from eating cereal. Here is the study in The Washington Post. Like what you hear? Leave a review in iTunes!
Sean Ammirati joined Birchmere Ventures in 2012 to as the partner leading Birchmere Labs, a seed and studio fund focused on community driven commerce start-ups. Prior to that, he had over 12 years founding, building and selling businesses in the media and software industries. Sean was previously Chief Operating Officer of ReadWriteWeb, one of the most influential sites about the future of technology and innovation. In December 2011, the company was acquired by SAY Media to strengthen its technology channel. Sean was previously co-founder and CEO of mSpoke, which was the first acquisition of LinkedIn. Sean is currently an Adjunct Professor of Entrepreneurship at Carnegie Mellon University. He also was a founding advisor to Innovation Works’ AlphaLab accelerator. He holds a B.S. in computer information systems from Grove City College and was a research fellow at Carnegie Mellon’s Sloan Software Industry Center. Check out his new book about how lean startups can find growth; The Science of Growth: How Facebook Beat Friendster--and How Nine Other Startups Left the Rest in the Dust Sean’s Challenge; We need to do a better job conditioning ourselves to understand that failure is not as scary as we tend to think it is. Connect with Sean Twitter LinkedIn Website If you liked this interview, check out episode 16 with Zach Malone where we discuss raising venture capital and the Pittsburgh startups scene.
Future Squared with Steve Glaveski - Helping You Navigate a Brave New World
In this episode I had the pleasure of chatting with native New York native and one of the most influential CMOs in the world, Ted Rubin. Ted is a leading Social Marketing Strategist, Keynote Speaker and Brand Evangelist and evangelized the term ROR: Return on Relationship™, a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship, was released in 2013, and How To Look People in the Eye Digitally in 2015. Ted has a deep online background beginning in 1997 working with best selling author, entrepreneur and agent of change Seth Godin at Yoyodyne, which was acquired in 1998 by Yahoo! His personal motto is Life is not about waiting for the storm to pass, it’s about learning to dance in the rain. We discussed a number of topics, including: - Customer Experience in 2016 - Return on Relationship - Looking People in the Eye Digitally - The Age of Influence, how ANYBODY can become influential without leaving their house - Balancing pressure to cut costs, automate and offshore with increasing customer service expectations - How Social Media is NOT about screaming marketing messages from from the tree-tops - Tools to help you build and nurture ROR - Empowering Your Employees to Increase ROR - We also talked about some of our favourite books and philosophised a little on life towards the end of the show Show Notes: - For find out a little bit more about Ted, download some thought leadership of his or to pick up a copy of his books head to tedrubin.com and returnonrelationship.com. - Search for 'Twitter Basics' at TedRubin.com to find out some of the tools that Ted Rubin and his team uses to build ROR - To download 'The 12 Most Important Ways to Build a Return on Relationship' head to RORPro.com - RocketReach.com (find anyone's email address) --- I hope you enjoyed this episode. If you’d like to receive a weekly email from me, complete with reflections, books I’ve been reading, words of wisdom and access to blogs, ebooks and more that I’m publishing on a regular basis, just leave your details at www.futuresquared.xyz/subscribe and you’ll receive the very next one. Listen on Apple Podcasts @ goo.gl/sMnEa0 Also available on: Spotify, Google Play, Stitcher and Soundcloud Twitter: www.twitter.com/steveglaveski Instagram: www.instagram.com/@thesteveglaveski Future Squared: www.futuresquared.xyz Steve Glaveski: www.steveglaveski.com Medium: www.medium.com/@steveglaveski
The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business
Social media is all about relationships. However, too many brands and small businesses don't spend the time required to build those relationships. Entirely focused on ROI (Return on Investment), they completely ignore the possibilities of ROR (Return on Relationships.) To talk about ROR, we brought in Ted Rubin, who co-authored the book Return on Relationships. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers. There's some great advice in this interview to help you not just REACH more of your ideal customers, but how to ENGAGE them. http://www.themarketingagents.com/43
Neil Strauss author of the New York Times bestsellers The Game, Rules of the Game, and Emergency. His latest book, Everyone Loves You When You're Dead, collects the 228 best, craziest, and most soul-baring moments from his adventures with musicians, celebrities, and icons while writing cover stories for Rolling Stone and the New York Times David Hornik venture capitalist at August Capital, investing broadly in information technology companies. He focuses on enterprise application and infrastructure software, as well as consumer facing software and services. He sits on the board of such companies as StumbleUpon, Splunk, and SAY Media, and previously served on the Board of such companies as Evite and PayCycle Joel Erik Thompson Supervising Attorney for the Martinet law firm in Phoenix, AZ. Mr. Thompson has been a law school instructor, an Arizona Superior Court Judge, and for many years an Arizona Board Certified Specialist in Criminal Law Dr. Marc Kossmann psychologist and entrepreneur specializing in online video marketing. His business partner, Charlie Seymour Jr video-crazed Wharton MBA marketer with a passion for story telling that calls people to action. Together they are The Video Marketing Guys and they have produced hundreds and hundreds of online videos promoting themselves and their clients
Neil Strauss author of the New York Times bestsellers The Game, Rules of the Game, and Emergency. His latest book, Everyone Loves You When You're Dead, collects the 228 best, craziest, and most soul-baring moments from his adventures with musicians, celebrities, and icons while writing cover stories for Rolling Stone and the New York Times David Hornik venture capitalist at August Capital, investing broadly in information technology companies. He focuses on enterprise application and infrastructure software, as well as consumer facing software and services. He sits on the board of such companies as StumbleUpon, Splunk, and SAY Media, and previously served on the Board of such companies as Evite and PayCycle Joel Erik Thompson Supervising Attorney for the Martinet law firm in Phoenix, AZ. Mr. Thompson has been a law school instructor, an Arizona Superior Court Judge, and for many years an Arizona Board Certified Specialist in Criminal Law Dr. Marc Kossmann psychologist and entrepreneur specializing in online video marketing. His business partner, Charlie Seymour Jr video-crazed Wharton MBA marketer with a passion for story telling that calls people to action. Together they are The Video Marketing Guys and they have produced hundreds and hundreds of online videos promoting themselves and their clients
Neil Strauss author of the New York Times bestsellers The Game, Rules of the Game, and Emergency. His latest book, Everyone Loves You When You're Dead, collects the 228 best, craziest, and most soul-baring moments from his adventures with musicians, celebrities, and icons while writing cover stories for Rolling Stone and the New York Times David Hornik venture capitalist at August Capital, investing broadly in information technology companies. He focuses on enterprise application and infrastructure software, as well as consumer facing software and services. He sits on the board of such companies as StumbleUpon, Splunk, and SAY Media, and previously served on the Board of such companies as Evite and PayCycle Joel Erik Thompson Supervising Attorney for the Martinet law firm in Phoenix, AZ. Mr. Thompson has been a law school instructor, an Arizona Superior Court Judge, and for many years an Arizona Board Certified Specialist in Criminal Law. Dr. Marc Kossmann psychologist and entrepreneur specializing in online video marketing. His business partner, Charlie Seymour Jr video-crazed Wharton MBA marketer with a passion for story telling that calls people to action. Together they are The Video Marketing Guys and they have produced hundreds and hundreds of online videos promoting themselves and their clients.