Podcasts about leadtail

Influencers are everywhere, but this trend goes beyond fashion tips and recipe hacks. Influencer marketing is essential for B2B tech marketers and PR pros, too. Carter Hostelly, CEO of LeadTail, joins us to explain how you can build relationships with the people your audience trusts —and how to become an influencer yourself.

It's been a minute since the social media industry has been in the spotlight, but the past six months have been poppin' off. Between the launch of Threads and Twitter rebranding to X, there's a wealth of new info to digest if social media falls under your purview (in-house or via an agency partner). In this episode, Karri Carlson, VP of Operations at LeadTail, updates us on the platform changes that matter, new platforms emerging (like Mastodon), and the trend of "atomizing" social into niche communities with their own set of rules and community standards. Connect with Guest: https://www.linkedin.com/in/heykarri/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/

Long before we know of social media presence and strategies, my guest this coming Monday is the definition of a TRUE G.O.A.T! Please join us for an exciting discussion on   Marketing with Russ…aka #RussSelfie, Episode 310 15th May, Monday, 8am PDT Featuring Ted Rubin   Ted is a Leading Social Marketing Strategist, International Keynote Speaker, Business Advisor and… Author, Connector, Provocateur. With a deep online background and working with Seth Godin, Ted has built award winning social media presence and social commerce strategy for several brands. He has been listed as #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. For Ted, Return on Relationship is the basis of hi philosophy – it's all about Relationships!   Connect with Ted: LinkedIn: linkedin.com/in/tedrubin Websites: tedrubin.com ; returnonrelationship.com Email:  tedrubin@gmail.com   Connect with Russ:Website: www.russhedge.comOr schedule on calendar: www.russhedge.com/contact     #relationship #ROR #retail #community #connection #marketing #inspiration #InspirationSpecialist

Welcome to the What's Next! Podcast with Tiffani Bova.   This week, we're replaying an exciting conversation with guest, Tamara McCleary. Tamara is an international branding expert, a technology futurist, and the CEO of Thulium. She was named the #1 Most Influential Woman in MarTech by B2B Marketing, and ranked by LeadTail as the 3rd most mentioned person on Twitter by CMOs.       THIS EPISODE IS PERFECT FOR… anyone intrigued by the potential AI has to revolutionize the future of commerce.    TODAY'S MAIN MESSAGE… people have changed, expectations have changed, and the future of retail, artificial intelligence, and customer success is changing daily.   WHAT I LOVE MOST… how Tamara fits marketing, AI, customer experience, and 3D-printed shoes into one conversation! It's fascinating how all of these components fit together.    Running Time: 33:15  Subscribe on iTunes  Find Tiffani on Social Media:  Facebook  Twitter  LinkedIn  Find Tamara on Social Media:  Website  LinkedIn  Twitter  Facebook

You would be hard-pressed to find a nicer, more passionate guy than Ted Rubin! I have been a fan of his for many years and I am absolutely honored he agreed to be on the show. He is truly one of the good guys and I am so grateful to get to know him just a little bit better. He's fascinating! A little more about Ted: Ted is a leading Social Marketing Strategist, International Keynote Speaker, Business Advisor, and… Author, Connector, Provocateur. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR… a concept he believes is the cornerstone for building an engaged multi-million member database and engaged community, many of whom are vocal advocates for the brand. In the words of Collective Bias Founder John Andrews… “Ted, you were the vision, heartbeat, and soul of Collective Bias, thank you for building a great company. From innovations like CB socially to the amazing relationships, you built with the blogger community, clients, and employees, you drove the epic growth. You will be missed!” Advisory Boards, past and present… Aptaris, Big Fuel, Blue Calypso, Brand Innovators, Collective Bias, Crowdsourcing Week, Dynamic Signal, Evergreen Trading, GoodXChange, Impactica, OpenSky, Photofy, SheSpeaks, Spaceback, The Coupon Bureau, TapTank, and Zuberance. Many people in the social media world know Ted Rubin for his enthusiastic, energetic & undeniably personal connection to people. He has been listed as #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers… and most recently to the leadersHum Global Power list of the Top 200 Biggest Voices in Leadership for 2022. Return on Relationship, ROR, #RonR is the basis of his philosophy… It's All About Relationships! His books are as follows: Return on Relationship 2013, How to Look People in the Eye Digitally 2015, The Age of Influence 2017, and 2022 released Retail Relevancy, written along with business partner and Retail Thought Leader John Andrews. Learn more about Ted at TedRubin.com, ReturnOnRelationship.com, @TedRubin, and LinkedIn.com/in/TedRubin.

The content marketing in B2B is changing. But what will that look like? Evan Kirstel, Top B2B Technology Influencer, joined your host Bryan Kramer to discuss the future of content marketing in B2B, how recycling content is a major opportunity for content creators, and why community will be the key to your marketing strategy moving forward. --- More about Leadtail: https://www.leadtail.com Follow us on social! Twitter: https://twitter.com/Leadtail Linkedin: https://www.linkedin.com/company/leadtail Instagram: https://www.instagram.com/leadtail/

For years now, one business-to-business, or B2B, marketing tactic has been to build executives of the company up as thought leaders. Reframing that purpose you could argue what B2B companies have been doing for years is building their executives up as influencers in their industries. Carter Hostelley and his team at LeadTail have been building thought leadership for B2B clients for years, but with the longer-term play in mind of turning them into B2B influencers. He joined me on Winfluence to talk about the emerging trends he sees from what his clients are asking for and going, how executives as influencers has evolved to be a primary strategy today and what the different types of B2B influencers are and where the fall in your marketing funnel activities. Hostelley actually first wrote about B2B influencer marketing in 2014, which was well before most people were even connecting those two terms. His experience and thought leadership of his own are worth a listen. Learn more about your ad choices. Visit megaphone.fm/adchoices

Daniel Glickman wants to help us all grow.

Cecile Thirion Joins us to tell us about international marketing, community, and mentorship.

What You'll Learn From This Episode: How your book can be a leverage to grow your business You got the idea for your book, but don't know how to start or publish it You want to start writing a book but doesn't know what content to put ​ Related Links and Resources: Get Josh's email free course, you can sign up and get some emails, and it's all about steps on how to get started on thought leader, go directly to his site www.joshsteimley.com. Summary: Josh Steimle is an author, speaker, entrepreneur, and creator of The 7 Systems of Influence framework used by parents, educators, and business and community leaders to build influence and increase impact. Josh is the founder of MWI, a digital marketing agency with offices in Hong Kong, Singapore, China, the UK, and the US. He is also the founder and CEO of Influencer Inc, a publishing, training, and events company that provides personal branding and thought leadership services to CEOs and other executives. He has written over 300 articles for publications like Fortune, Time, Forbes, Inc., Mashable, TechCrunch, and Entrepreneur, and is the author of Chief Marketing Officers at Work, which was recognized in Success Magazine as one of the 5 Best Business Books of 2016. Entrepreneur Magazine put Josh on their 50 Inspirational Entrepreneurs to Watch in 2017 list, Forbes recognized him as one of 25 Marketing Influencers To Watch In 2017, Josh was ranked #7 on Richtopia's list of Top 100 Most Influential CMOs, and data from social media research firm Leadtail ranked Josh #11 on their list of People Most Mentioned and Retweeted by CMOs. Josh consults with leaders in government on topics related to entrepreneurship and startups and has held various board positions and otherwise worked with non-profit entities related to adoption, education, entrepreneurship, economics, and government policy. Here are the highlights of this episode: 3:08 Josh's ideal Client: My ideal client is an entrepreneur between 35-45 years old who has a business doing at least 1 million US and a personal income of 250K, and it's an entrepreneur who wants to write a book. And this is a key because they think it will help grow their business. 3:35Problem Josh helps solve: Well it's really that they got this book inside them and they haven't able to get it published. But even more than that, is that they need to build an attention and thought leadership system around that book which they can then leverage to grow their business. That's how I grew my business through thought leadership, so that's what I'm trying to help entrepreneurs do, but the book is really the heart of it. 4:16Typical symptoms that clients do before reaching out to Josh: A lot of it is frustration, because they know that they got this idea for a book, it's inside. Maybe they even started writing it, but they just can't seem to get it published out there. People keep telling them "you should write a book." They know it will be great for their personal brand, they know it will be good for their business but they get busy and they just don't get it done. 4:50What are some of the common mistakes that folks make before finding Josh and his solution: That inertia, they just don't get started. The second biggest problem is that they get started, but they never finish. The third biggest problem is that they start, they finished, maybe they even market the book and sell a few copies but they wrote the wrong book. And that's one of the problems who help them solve is that we help them write the right book for building their business. 5:30Josh's Valuable Free Action (VFA): One of the things that causes writers block and gets people hang up on the book is, they don't take the idea further than just 'hey I want to write a book'. And the biggest question to ask at the beginning is why are you writing this book? is this for lead generation, is this to build a legacy, is it because there's a certain message that you want to get out...

What You’ll Learn From This Episode: How your book can be a leverage to grow your business You got the idea for your book, but don’t know how to start or publish it You want to start writing a book but doesn’t know what content to put ​ Related Links and Resources: Get Josh’s email free course, you can sign up and get some emails, and it's all about steps on how to get started on thought leader, go directly to his site www.joshsteimley.com. Summary: Josh Steimle is an author, speaker, entrepreneur, and creator of The 7 Systems of Influence framework used by parents, educators, and business and community leaders to build influence and increase impact. Josh is the founder of MWI, a digital marketing agency with offices in Hong Kong, Singapore, China, the UK, and the US. He is also the founder and CEO of Influencer Inc, a publishing, training, and events company that provides personal branding and thought leadership services to CEOs and other executives. He has written over 300 articles for publications like Fortune, Time, Forbes, Inc., Mashable, TechCrunch, and Entrepreneur, and is the author of Chief Marketing Officers at Work, which was recognized in Success Magazine as one of the 5 Best Business Books of 2016. Entrepreneur Magazine put Josh on their 50 Inspirational Entrepreneurs to Watch in 2017 list, Forbes recognized him as one of 25 Marketing Influencers To Watch In 2017, Josh was ranked #7 on Richtopia’s list of Top 100 Most Influential CMOs, and data from social media research firm Leadtail ranked Josh #11 on their list of People Most Mentioned and Retweeted by CMOs. Josh consults with leaders in government on topics related to entrepreneurship and startups and has held various board positions and otherwise worked with non-profit entities related to adoption, education, entrepreneurship, economics, and government policy. Here are the highlights of this episode: 3:08 Josh’s ideal Client: My ideal client is an entrepreneur between 35-45 years old who has a business doing at least 1 million US and a personal income of 250K, and it's an entrepreneur who wants to write a book. And this is a key because they think it will help grow their business. 3:35Problem Josh helps solve: Well it's really that they got this book inside them and they haven't able to get it published. But even more than that, is that they need to build an attention and thought leadership system around that book which they can then leverage to grow their business. That's how I grew my business through thought leadership, so that's what I'm trying to help entrepreneurs do, but the book is really the heart of it. 4:16Typical symptoms that clients do before reaching out to Josh: A lot of it is frustration, because they know that they got this idea for a book, it's inside. Maybe they even started writing it, but they just can't seem to get it published out there. People keep telling them "you should write a book." They know it will be great for their personal brand, they know it will be good for their business but they get busy and they just don't get it done. 4:50What are some of the common mistakes that folks make before finding Josh and his solution: That inertia, they just don't get started. The second biggest problem is that they get started, but they never finish. The third biggest problem is that they start, they finished, maybe they even market the book and sell a few copies but they wrote the wrong book. And that's one of the problems who help them solve is that we help them write the right book for building their business. 5:30Josh’s Valuable Free Action (VFA): One of the things that causes writers block and gets people hang up on the book is, they don't take the idea further than just 'hey I want to write a book'. And the biggest question to ask at the beginning is why are you writing this book? is this for lead generation, is this to build a legacy, is it because there's a certain message that you want to get out...

Previous Episode 1797Josh Steimle is an author, speaker, entrepreneur, and creator of The 7 Systems of Influence framework used by parents, educators, and business and community leaders to build influence and increase impact.He has written over 300 articles for publications like Fortune, Time, Forbes, Inc., Mashable, TechCrunch, and Entrepreneur, and is the author of Chief Marketing Officers at Work, which contains 29 interviews with CMOs from organizations like GE, the Harvard Business School, Spotify, Target, and PayPal and was recognized in Success Magazine as one of the 5 Best Business Books of 2016.Josh is a TEDx speaker, has presented to audiences in Asia, Europe, the Middle East, Latin America, and North America, and has been interviewed on local, national, and international radio and TV programs and on more than 50 podcasts on topics related to technology, marketing, personal influence, and entrepreneurship.Josh is the founder of MWI, a digital marketing agency with offices in Hong Kong, Singapore, China, the UK, and the US. He is also the founder and CEO of Influencer Inc, a publishing, training, and events company that provides personal branding and thought leadership services to  CEOs and other executives.Entrepreneur Magazine put Josh on their 50 Inspirational Entrepreneurs to Watch in 2017 list, Forbes recognized him as one of 25 Marketing Influencers To Watch In 2017, Josh was ranked #7 on Richtopia’s list of Top 100 Most Influential CMOs, and data from social media research firm Leadtail ranked Josh #11 on their list of People Most Mentioned and Retweeted by CMOs.Josh consults with leaders in government on topics related to entrepreneurship and startups and has held various board positions and otherwise worked with non-profit entities related to adoption, education, entrepreneurship, economics, and government policy.Josh holds a Masters of Information Systems Management from Brigham Young University (BYU). Josh started his marketing agency while a student at BYU where he won the BYU Business Plan Competition in 2001. Josh was named the Young Entrepreneur of the Year in 2002 by the Utah chapter of the Small Business Administration.Josh lives on a farm near Boston with his wife, three children, and 27 horses, and is an avid reader, trail runner, triathlete, and skateboarder. He is an active member of The Church of Jesus Christ of Latter-day Saints (aka “Mormons”) and served a mission for his church to Manaus, Brazil. He is fluent in English and Portuguese, can get by in Spanish, and continues his quest to learn Mandarin after living in Shenzhen, China for two years.Website:https://www.joshsteimle.com/Support us on Patreon: www.Patreon.com/12minconvosListen to another #12minconvo

Algorithms are important to understand for marketers and content people. Karrie and I discuss the things you should know in this episode.

Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators and in March 2009 started publicly using and evangelizing the term “ROR: Return on Relationship™”… a concept he believes is the cornerstone for building an engaged multi-million member database. His book, Return on Relationship™, was released in 2013, and How To Look People in the Eye Digitally in 2015. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR™is the basis of his philosophy… It’s All About Relationships! --- Send in a voice message: https://anchor.fm/bbpshow/message

Josh Steimle (@joshsteimle) is an author, speaker, entrepreneur, and executive coach. He has written over 300 articles for publications like Fortune, Time, Forbes, Inc., Mashable, TechCrunch, and Entrepreneur, and is the author of Chief Marketing Officers at Work, which contains 29 interviews with CMOs from organizations like GE, the Harvard Business School, Spotify, Target, and PayPal and was recognized in Success Magazine as one of the 5 Best Business Books of 2016. Josh is also a TEDx speaker. While in college, Josh founded MWI, a digital marketing agency with offices in Hong Kong, Singapore, China, the UK, and the US. He is also the founder and CEO of Influencer Inc, a publishing, training, and events company that provides personal branding and thought leadership services to CEOs and other executives. Entrepreneur Magazine put Josh on their 50 Inspirational Entrepreneurs to Watch in 2017 list, Forbes recognized him as one of 25 Marketing Influencers To Watch In 2017, Josh was ranked #7 on Richtopia’s list of Top 100 Most Influential CMOs, and data from social media research firm Leadtail ranked Josh #11 on their list of People Most Mentioned and Retweeted by CMOs. Josh lives on a farm near Boston with his wife, two children, and 27 horses, and is an avid reader, trail runner, triathlete, and skateboarder. Visit Josh at https://JoshSteimle.com.

Hey, it’s Pam Didner here. So happy to do another episode of 7 Min Marketing from Portland, Oregon.  About a month ago, Carter Hostelley, President of LeadTail, hosted a dinner for his friend, Ted Ruben, who came to Portland to emcee a marketing event at Intel. He invited me to be part of that dinner and asked me to share my thoughts on overall content marketing trends. Just an informal chat. It was a very intimate dinner gathering with 8-10 marketing professionals. We talked about marketing trends, shared personal stories or just whatever topics that happened to come up at that time. Delicious meals. Great wine. Excellent conversations. Just what a great dinner party should be! It was fun to see Carter again as I haven’t seen him for almost 2 years. The last time I met him, he had just moved to Portland from San Francisco. I asked him how he’s been doing. He told me that he has been super-busy. It turns out that he’s been doing quite well in the past 2 years and has grown his agency to almost 20 people. Dang. Well-done, Carter. And very impressive. So I asked him what any consultant or small business owner would ask: “How do you find your customers and prospects?” To my surprise. Carter told me that he doesn’t do typical outbound marketing. Ok, that’s intriguing, If you don’t do outbound marketing, how do you get your prospects? His answer was one word: “Community.” Here is how he does it: Rather than doing typical digital outbound, he spends his energy proactively to nurture and grow his community or ‘network’. His community consists of industry experts, professional colleagues, consultants, agency people, and influencers whom he considers friends. He hosts regular dinner get-togethers. He usually invites 8-12 people from his community to attend his dinner party. He carefully orchestrates the dinner party list by bringing 1-2 influencers or industry experts and 8-10 agencies, consultants, and brand marketing managers. The influencers or industry experts are the draw to get people to attend the party. Carter provides the influencers a platform to share their insights and thoughts as a way of stirring some interesting and intelligent conversations. Attendees get a chance to meet industry experts, enjoy the dinner, network with fellow marketers, and have wonderful conversations. #winwinwin Here is one interesting observation: Carter’s target clients are start-ups and mid-size companies, not big enterprises. He regularly turns down enterprise clients, because it doesn’t fit his business model. So, I was puzzled why he invites major brand marketing managers to attend his dinner. Is he wasting his time and money? They are not even his client-base. There is no real pay-off   . I asked him why he does that? He answer was one word again: “Community.” It’s not about him anymore. It’s about the community. He doesn’t need to meet enterprise marketing managers, but his community members such as agency and consultant friends or even industry experts or influencers would love to talk to them. It’s about creating networking opportunities for his community, even though there is no direct benefit to him. I thought that’s very smart and thoughtful. Carter’s approach of getting prospect is a long play. He proactively nurtures and expands his community and makes an effort to help his network whenever possible. Whenever they have questions or requests, Carter will do what he can. He doesn’t invite one person for one dinner. Over the years, the same person may attend several dinners. Throughout the courses of these dinners, Carter gets to know them well. And they get to know Carter and his community.  Slowly, these people become his advocates. If they see opportunities that may fit Carter’s service offerings, they send prospects to Carter. In a way, his community and monthly dinners are his version of outbound marketing, but not focusing on digital outreach or relying on machine algorithms, but on human connections, which he calls the human algorithm. I thought that’s pretty cool. I participated in his dinner in Portland and one more time in Silicon Valley. It is always fun just to know other fellow marketers whether they are on the client or agency side. Carter made an effort to introduce to me his community, I reciprocated by sharing my network with Carter and his community. That’s how referrals work, if you think about it. Like Carter said, you just never know when and where your next lead will come from. It’s nice to network and build those human connections to foster the potential opportunities. Again, it’s not something you can do once and check off. You need to spend time nurturing and working on it, like any relationship. Carter has been doing dinner parties for years. On the other hand, my approach for finding prospects is completely different than Carter’s. Although I don’t do paid marketing, I still do typical digital outbound marketing. I make sure that my website is optimized with the right keywords and content. Then, I create content on a regular basis to drive traffic to my website and to build my thought leadership presence. I also make an effort to speak at marketing conferences.  In addition, I do virtual cold calls in which I  reach out to potential prospects by sharing relevant content on LinkedIn. I also run email campaigns to my subscribers. I rely on SEO, content marketing, email, and virtual cold calls to find prospects, which is very typical of outbound and demand gen efforts. By talking to Carter, I realize there is no one way to find your prospects. There are many ways and channels that you can use. The key is to understand what works for you and create a model that you can repeat. Both of us agree that best way to get leads is through referrals. The best way to get referrals is to do a good job for your existing customers and be helpful to your past and existing customers and network. At the end of day, you just don’t know where your leads will come from. If you have your own approach of building your prospect pipeline, please reach out and let me know. Let’s keep sharing and learning from each other.

How do you get to the top of the influence game in technology? Tamara McCleary took an unusual route starting with a graduate degree in molecular physiology and a job in nursing. Yet this background in science and medicine turned into a passion for other technology, from artificial intelligence, quantum computing, internet of things, and more. She's a world traveler providing keynote speeches on subjects like the future of work. International branding expert, technology futurist, social media marketing/digital strategy consultant, and Thulium CEO Tamara McCleary is ranked by Klear in the Top 1% of global Social Media Influencers and listed as one of the Top 50 Social Influencers of 2015 to 2018 by Onalytica. Tamara was named #1 Most Influential Woman in MarTech by B2B Marketing and ranked by LeadTail as the 2nd most mentioned person on Twitter by Chief Marketing Officers. Tamara is an IBM Futurist & creator of the trademarked RelationShift® method. Tamara provides advice to C-Suite professionals on the impact of technology and preparing your customers and employees for change. In this podcast she spends a lot of time counseling companies on the best way to work with influencers. Enjoy the show!

Ted is a leading Social Marketing Strategist, Photofy CMO/Advisor, MC/Host of Brand Innovators Monthly Summits… Speaker/Author/Provocateur. In March 2009 he started using and evangelizing the term ROR, Return on Relationship™, hashtag #RonR…. a concept he believes is the cornerstone for building an engaged multi-million member database and engaged community, many of whom are vocal advocates for the brand.   Ted built these for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, OpenSky where Ted was Chief Social Marketing Officer until the end of April 2011, and for Collective Bias (whose Advisory Board he joined in January 2011) where Ted became Chief Social Marketing Officer, and an equity partner, May 1st 2011. Ted worked closely with Collective Bias since it was founded by John Andrews who Ted met through the blogging community when he was leading Emerging Media at Walmart. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remained a principal shareholder until the November 2016 seven-figure acquisition by Inmar.   In the words of Collective Bias Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cb.Socially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy… It’s All About Relationships! Return on Relationship, ROR, #RonR, is the basis of his philosophy… It’s All About Relationships!   Looking to grow a real estate empire but don’t know where to start? Pick up a copy of Money, People, Deal by Stefan Aarnio for only $3.95 at www.moneypeopledeal.com/podcast.   To get exclusive podcast listener only offers for the 100K Challenge (like a free hotel room for the event), email Devin Savage at DSavage@StefanAarnio.com. To learn more about the 100K Challenge visit www.stefanaarniolive.com.    

Ted Rubin is a leading Social Marketing Strategist, Speaker, CMO of Brand Innovators, & Co-Founder of Prevailing Path. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter and one of the most interesting according to Say Media, #13 on Forbes Top SocMedia Power Influencers, & number #2 on the Leadtail list of Top People Most Mentioned by digital marketers.

Ted Rubin is a leading Social Marketing Strategist, Speaker, CMO of Brand Innovators, & Co-Founder of Prevailing Path. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter and one of the most interesting according to Say Media, #13 on Forbes Top SocMedia Power Influencers, & number #2 on the Leadtail list of Top People Most Mentioned by digital marketers.

I love "No Let Up!"  This episode does not lack energy--nor does any place or room with Ted Rubin in it! Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Acting CMO of Brand Innovators, and Co-Founder of the recently launched Prevailing Path. In March 2009 he started using and evangelizing the term ROR, Return on Relationship™, hashtag #RonR…. a concept he believes is the cornerstone for building an engaged multi-million member database and community, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, the one he built for OpenSky where Ted was Chief Social Marketing Officer until the end of April 2011, and for Collective Bias (whose Advisory Board he joined in January 2011) where Ted became Chief Social Marketing Officer, and a partner, May 1st 2011… a company he worked closely with since it was founded by John Andrews who Ted met through the blogging community when he was leading Emerging Media at Walmart. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remained a principal shareholder until the November 2016 acquisition by Inmar. In the words of Collective Bias Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cb.Socially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” With e.l.f. Cosmetics from 2008-2010, OpenSky from 2010-2011 and Collective Bias, Ted has become known for his active use of Twitter where he has in excess of 100,000,000 followers throughout his network, and grew 100,000+ followers for e.l.f. Twitter handles in 2009, over 200,000 for OpenSky in 2010, and well in excess of 2MM for Collective Bias and growing every day… all with deep engagement and interaction. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy… It’s All About Relationships! Return on Relationship, ROR, #RonR, is the basis of his philosophy… It’s All About Relationships! Ted’s book, Return on Relationship, was released January 2013, How To Look People in the Eye Digitally was released January 2015 and The Age of Influence… Selling to the Digitally Connected Customer was just released. At e.l.f., Ted’s responsibilities included communicating with and building e.l.f.’s client base (membership increased from 600k to in excess of 2.4MM during his tenure), leveraging brand equity through strategic marketing programs (with many major brands and publishers), and creating/developing/managing a major thrust into social media initiatives and partnerships and building the most highly respected social media presence in the cosmetics industry. In addition, the merging of traditional PR and the ability of social media to create/spread PR opportunities was leveraged to full effect under his tenure… a first for many companies and something which many are yet to understand. Ted believes the key to continued success for any brand/retailer/etailer is identifying with the customer. Ted is quick to point out “listening is finally getting the respect it deserves through Social Media… listen and adjust your message to make it relevant to your consumer. Brand loyalty declines due to lack of relevance… a direct result of not listening.” “Number one is always try to understand who your customer is and pay attention.” Your Brand/Business is what you do; your Reputation is what people Remember and Share. Ted has a deep online background beginning in 1997 working with best selling author, entrepreneur and agent of change Seth Godin at Yoyodyne, which was acquired in Q4 1998 by Yahoo! Ted served as a Social Marketing and Engagement Advisor to Big Fuel Communications until they were acquired in March 2011 by Publicis Groupe, and is on the Advisory Boards of Aptaris, Brand Innovators, Crowdsourcing Week, Dynamic Signal, GoodXChange, OpenSky, and SheSpeaks. A native New Yorker, Ted holds a Bachelor of Science in Business and Economics from Cornell University. He is divorced, has two daughters in college, and lives in Pompano Beach, FL. Follow Ted on Social: Facebook: https://www.facebook.com/tedrubin  Twitter: http://twitter.com/@tedrubin  Insta: http://instagram.com/tedrubin  Pinterest: http://pinterest.com/tedrubin You Tube: http://www.youtube.com/user/tedrubinusa Linked In: https://www.linkedin.com/in/tedrubin     ======================  Request to Join the FREE Meredith Atwood Community & Coaching https://meredith-atwood-coaching.mn.co/ ======================  Buy Meredith’s Books: The Year of No Nonsense https://amzn.to/3su5qWp Triathlon for the Every Woman: https://amzn.to/3nOkjiH =======================   Follow Meredith Atwood & The Podcast on Social: Web: http://www.swimbikemom.com Instagram: http://instagram.com/swimbikemom   =======================  Want to Connect?  Email: same24hourspodcast@gmail.com =======================  Credits: Host & Production: Meredith Atwood Intro: Carl Stover Music Copyright 2017-2020, 2021 All Rights Reserved, Meredith Atwood, LLC

Our guest Ted Rubin and host Dr. Heidi Forbes Öste talk the journey through evolving tech, keeping our humanity and reaching customers. Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Acting CMO of Brand Innovators, and Co-Founder of Prevailing Path. Ted is the most followed CMO on Twitter according to SocialMedia Marketing Magazine; one of the most interesting CMOs on Twitter according to SayMedia, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. Return on Relationship, ROR, #RonR, is the basis of his philosophy... It’s All About Relationships! His book, Return on Relationship was released January 2013, How To Look People in the Eye Digitally was released January 2015, and The Age of Influence... Selling to the Digitally Connected Customer was recently released. Connect with Ted at TedRubin.com or @TedRubin. websites: TedRubin.com, ReturnOnRelationship.com, PrevailingPath.com Facebook Page: facebook.com/tedrubin Twitter ID: twitter.com/tedrubin Instagram: instagram.com/tedrubin Sponsored by GoodIdea Drinks. Good Idea™ – The Swedish Sugar Buster Your best lunch date ever... and one that you can have every day! Available on Amazon.com.

The AI in our lives, with Tamara McCleary Tamara is an International branding expert, technology futurist, marketing/digital strategy consultant, and Thulium CEO. She is ranked by Klear in the Top 1% of global Social Media Influencers and listed as one of the Top 50 Social Influencers of 2015, 2016, and 2017 by Onalytica. She ranks Top 5 in AI, Robotics, & IoT. Top 50 inn Big Data as well as Top 15 Machine to Machine (M2M), Top 50 Blockchain & Top 50 Digital Transformation influencer 2016. She was named #1 Most Influential Woman in MarTech by B2B Marketing and ranked by LeadTail as the 2nd most mentioned person on Twitter by Chief Marketing Officers. She is also an IBM Futurist & creator of the trademarked RelationShift® method. She is a frequent keynote speaker, and was ranked as the #1 social influencer at numerous recent conferences in 2016 & 2017 including: IBM Amplify, DistribuTECH, Enterprise Connect, Channel Partners, RSA, NAB Show, Gartner Security, and IBM Interconnect. Contact Tamara: Web: http://thulium.co/ Web: http://tamaramccleary.com Twitter: @TamaraMcCleary LinkedIn: https://www.linkedin.com/in/tamaramccleary/ Contact Avrohom: web: http://asktheceo.biz email: avrohomg@asktheceo.biz Twitter: @avrohomg Instagram: @avrohomg Phone: +1 (845) 418-5340 Phone: +972-72-224-4449 Avrohom is a Cybersecurity advisor who specializes in security solutions for Telecom Providers and Contact Centers in Global Organizations. He comes from a 20+ year career in Telecom, where he helped businesses around the world install and maintain their communication systems and contact centers. He is a Top-ranked global IoT expert by Postscapes.com, followed worldwide on Twitter, and a frequent speaker on using technology to accelerate revenue growth. Avrohom is also the founder of #AskTheCEO, an online technology thought leadership community, whose mission is to create an online platform where people can go to learn about the latest in technology, without a sales pitch, jargon, or call to action. Listen to him share the latest technology trends, tools, and best practices, on #AskTheCEO — broadcasted on YouTube, with all shows available on iTunes and Sound Cloud.

Social Media Talks Podcast presented by Alan Hennessy brought to by Kompass Media. Interview with one of the world Top Social Media Influencers Ted Rubin.  Social Marketing Strategist, Acting CMO Brand Innovators, and Co-Founder Prevailing Path. The founder and evangelist for the term ROR (hashtag #RonR), Return on Relationship One of the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. Return on Relationship, ROR, #RonR is the basis of my philosophy… It’s All About Relationships!

Welcome to the What’s Next! Podcast with Tiffani Bova.  This week’s guest is Tamara McCleary. Tamara is an international branding expert, a technology futurist, and the CEO of Thulium. She was named the #1 Most Influential Woman in MarTech by B2B Marketing and ranked by LeadTail as the 3rd most mentioned person on Twitter by CMOs. Tiffani and Tamara talk about What's Next! in the future of marketing, sales, AI, customer experience and let’s not forget 3D printed shoes. It's fascinating to understand how all of these components fit together into one conversation. People have changed; expectations have changed; and, the future of retail, artificial intelligence, and customer success is changing daily.   In this episode: 3:40 – Is 3D, instant gratifications commerce the future? 4:48 – The future of shopping 5:47 – Hyper-personalization of products 7:48 – What is artificial intelligence? 8:18 – What is machine learning? 8:34 – Tesla, the great example of machine learning 9:05 – Why machine learning is fascinating 10:53 – Why do some retailers are failing while other are thriving? 14:13 – Using data in new, competitive ways to access the customer experience 17:19 – How can salespeople get better in segmenting by using data or AI or machine learning by understanding behavior? 17:38 – How to ask the right questions of data 20:50 – Machines have bias 21:37 – Customers experience on the new battleground 22:32 – Who owns customer experience? 24:18 – What’s a common metric by which to measure customer success? 25:08 – What CMOs say about customer success 28:33 – How incentivizing increases the lifetime value of a customer   Running time: 33:12   Subscribe on iTunes   Find Tiffani on Social Media: Facebook Twitter LinkedIn   Find Tamara on social: Website LinkedIn Twitter Facebook      

Adam and Jeannie interview Dan Gingiss, author of Winning at Social Customer Care: How Top Brands Design Engaging Experiences on Social Media. It's time to own social customer care Providing great customer service is important, no matter what channel is being used. But when it comes to engaging with customers on social, many companies are reluctant to invest where it counts. They fear opening up social channels will also open up the floodgates for serial complainers, trolls and negative word-of mouth. They fear their team isn’t large enough, interesting enough, or knowledgeable enough to do it right. And with recent PR nightmares in the airline industry, who could blame brands for being hesitant to engage on social? Customers need you on social, and they expect social customer service as part of the omnichannel experience your competitors already deliver. It’s time to overcome those fears! Dan Gingiss is here to help dispel the myths around social customer care. Sure there are risks, but there are also opportunities a forward-thing company can’t ignore. You can give customers what they expect on social, and you can turn unhappy ones into a brand advocates. You’ll want to take notes today, because Dan is explaining what it takes for a company of any size to provide excellent social customer care. Backed by real-life examples from large and small companies doing it right, this episode is loaded with simple but powerful tips for hiring, engaging, strategizing, and maximizing your ROI. Grab your notebook and listen in! About our guest: Dan Gingiss’s 20-year career has consistently focused on delighting customers, spanning multiple disciplines including social media, customer service, marketing, and digital customer experience. Dan has hands-on experience as an executive at multiple Fortune 300 companies, having served as Head of Digital Customer Experience at Discover, Head of Digital Marketing at Humana, and currently Head of Global Social Media at McDonald’s. Dan is the author of the new book, Winning at Social Customer Care: How Top Brands Design Engaging Experiences on Social Media, which is available on Amazon. The book includes a Foreword by Jay Baer and is endorsed by several other notable social media and customer service experts. Dan also hosts the Focus on Customer Service podcast, where he interviews brands which are renowned for outstanding customer service in social media, garnering tips and best practices. The podcast was recently named one of "The 50 Best Customer Retention Podcasts to Help You Attract, Engage and Retain Customers" by NGDATA. A frequent conference speaker (Social Media Marketing World, Social Shake-Up, Corporate Social Media Summit, The Customer Service Summit, The Secret Service Summit, and more), Dan has also been named to several notable industry lists, including: "The 30 Most Influential People in Social Customer Service" by Conversocial "The Top 15 NPS & Customer Service Thought Leaders to Follow in 2017" by CustomerGauge "50 Social Media Marketing Influencers to Follow" by TopRank Marketing "Behind the Brand: 30 Influencers That Drive Social Media for the Brands We Love" by Leadtail and Purematter "Mover and Shaker" by The Social Shake-Up Conference 2017 "The Top 10 Service Cloud Influencers" by Traackr Dan holds a B.A. in psychology and communications from the University of Pennsylvania, and an M.B.A. in marketing and strategy from the Kellogg School of Management at Northwestern University. He resides in Chicago with his family and is an avid Cubs fan. Connect with Dan Twitter LinkedIn Website Podcast Dan’s book on Amazon Related Content 360Connext® post, 5 Ways Everyone Wins with Proactive Social Media Engagement Customers That Stick® post,When Sales Does Service on Social with Phil Gerbyshak Episode 150: Phil Gerbyshak, Social Connections Episode 096: Jay Baer, Hug Your Haters We’re on C-Suite Radio! Check it out for more great podcasts Sponsor message: Free Webinar On Demand Jeannie is a Certified Customer Experience Professional (CCXP) who has held highly engaging Customer Experience Mission workshops for larger audiences, and customized ones for clients with outstanding results. Sign up to learn how to start your own Customer Experience Mission, for free! Make your mission statement meaningful, both to customers and employees Ensure customer-facing employeesnot only meet, but exceed expectations Turn ordinary processes into a conduit for your mission, and positive change Steps for creating a mission your team will be proud to get behind Visit CXWebinar.com to sign up for free, and check out more free webinars!   Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 028 - Ted Rubin - Social Marketing Strategist Ted is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators and in March 2009 started publicly using and evangelizing the term ROR: Return on Relationship™… a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, and the one being built for the new updated OpenSky where Ted was Chief Social Marketing Officer until the end of April 2011. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy… It’s All About Relationships! His book, Return on Relationship, was released in 2013, and How To Look People in the Eye Digitally in 2015. Ian Farrar and Ted Rubin Discuss:- Communities & networks Approach to social Customer service & social media use Employee engagement Personal branding Culture Customer relationships Show Sponsors:- Far North - Sales, Marketing, Technology Are you looking to enter new markets? Launch a new business, product or service? Maybe introduce a new revenue stream? Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

Today we join bestselling author and TEDx speaker Bryan Kramer to discuss the power of sharing to drive customer engagement and create lasting human connections. Viral content and the art of Shareology From sharing content to sharing rides, humans are hard-wired for sharing. But before we can share content and ideas customers will want to engage with, we must first understand why people share things in the first place. How does it relate to our brands? How does it relate to our customers’ goals? Bryan Kramer has it down to a science. Bryan gives us some valuable insights from his extensive research into the science of sharing, and how it has changed over the generations. It’s still different for everyone, so beware the tendency to assume all members of a given segment or generation share and interact with content the same way! As humans, Bryan explains, “we want to connect in ways that stands out. We want to be a part of something greater than ourselves.” The best brands strike a great balance between automation and personalization to stay efficient while forging mutually-rewarding relationships. Before you share anything else, please consider the four common elements to highly-engaging content that goes viral. Brian lays them all out for us and compares some real-life success stories from brands that get it. About our guest Bryan is an author of the recently released bestselling book There is No More B2B or B2C: It’s Human to Human #H2H. Bryan is a Social Business Strategist and CEO of PureMatter where he’s led his agency to consistent growth over the last 13 years earning a spot as one of Silicon Valley’s fastest growing private companies by the Silicon Valley Business Journal. Bryan recently delivered a TED Talk for TED@IBM. He has also been listed as the 43rd most talked about marketer by global senior marketers in a report study via LeadTail, The Top 50 Social CEOs on Twitter in the world by the Huffington Post, and was identified as a Top 25 Influencer to follow by Forbes. And most recently listed as one of The 100 Most Influential Tech People On Twitter by Business Insider. Connect with Bryan Brian’s website Twitter LinkedIn Facebook Google+ Related Content Customers That Stick® post, VIDEO: Social Media Customer Service with Jay Baer 360Connext® post, The Beautiful Intersection of Content and Customer Experience Episode 128: Christianne Harder, Fan Engagement Episode 114: Ron Tite, Branding and Creativity Expert Sponsor message: Give your team the customer service training they deserve Want to bring game-changing customer service training to your team? CTS Service Solutions offers a half-day in-person workshop designed to motivate and educate your customer-facing team members. Using energy, excitement, and interaction, our workshop helps frontline teams embrace a customer-centric outlook, then — using the principles from our book Be Your Customer’s Hero — gives them the skills and confidence they need to handle any service interaction. Don’t leave your frontline team hanging… Give them the training they deserve. Learn more at customerheroworkshop.com, that is customerheroworkshop.com.   Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Episode 19 of The Art of Humanity, where we explore creativity + consciousness to allow you and your business to evolve. In Episode 19, Jessica Ann talks with Ted Rubin. {Like what you hear? Leave a review on iTunes!} Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter, according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter, according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy...it's all about relationships! His book, Return on Relationship, was released in 2013, and How to Look People in the Eye Digitally in 2015.  In this interview, Jessica Ann and Ted Rubin talk about:  His background with Seth Godin, starting back in 1997 (He sent Seth Godin a resume!) And the critical error that he made at the beginning of his career.  His work with E.L.F. cosmetics in 2008 at the early stage of social and how he built a brand using ingenuity without a marketing budget. (6:00) I speak my mind. I say what I think. I tell people that they have to get back to something that is near and dear to your heart: their humanity. It's about building relationships and being good to people. It's about how connecting with people in a real way will benefit your business.  (9:15) I got to listen and learn from Seth Godin. A lot of what I got from Return on Relationship came from Seth's Permission Marketing...about bypassing the agencies whenever you can and talking directly to the people you want to do business with.  Agencies provide a great function but Seth's point was: instead (10:45) A network gives you reach but communities give you power...Networks allow you to connect with various people but communities care.  (11:33) This evolution to me has been like a God-send. Not only am I a community builder but now I have all of these platforms to build communities that enable and empower me. But I also love to interact and meet with people. I'm obsessed with interacting with people. If you're going to make responsive part of your personal brand, be prepared for when your following grows and you have to be responsive for what you care about. And for me, the beauty or the difficulty of it is not something I built into my brand...it's a part of who I am.  (13:00) His definition of community in today's digital age.  (17:46) It's not about the platform it's about the people.  (22:00) This is how you separate yourself, and that you do care about humanity. When you pass people in the street, smile at them! A brand is what a business or a person does...a reputation is what people remember and share.  It's less of a problem than an opportunity. If you're with someone, put the phone down and look at someone. This isn't so much about humanity (although that has a lot to do with it). It's about showing people how important they are to you.  (26:30) He tells a true story that not a lot of people know.  You will feel better if you treat people better. You will feel better if you default to happy. You will feel better if you stop before you go off on someone. Take a breath and smile :)  (32:18) I'm not a big persona guy. And what I've learned is that it's very hard to maintain a persona. In other words, if I didn't really believe in what I do, it would be hard to keep it up. It would be hard to fight the naysayers.  (33:30) The hilarious study that was done on Millennials about the reason that the consumption of cereal is going down is because Millennials are too lazy to clean the dishes from eating cereal. Here is the study in The Washington Post. Like what you hear? Leave a review in iTunes!   

In this episode I had the pleasure of chatting with native New York native and one of the most influential CMOs in the world, Ted Rubin. Ted is a leading Social Marketing Strategist, Keynote Speaker and Brand Evangelist and evangelized the term ROR: Return on Relationship™, a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship, was released in 2013, and How To Look People in the Eye Digitally in 2015. Ted has a deep online background beginning in 1997 working with best selling author, entrepreneur and agent of change Seth Godin at Yoyodyne, which was acquired in 1998 by Yahoo! His personal motto is Life is not about waiting for the storm to pass, it’s about learning to dance in the rain. We discussed a number of topics, including: - Customer Experience in 2016 - Return on Relationship - Looking People in the Eye Digitally - The Age of Influence, how ANYBODY can become influential without leaving their house - Balancing pressure to cut costs, automate and offshore with increasing customer service expectations - How Social Media is NOT about screaming marketing messages from from the tree-tops - Tools to help you build and nurture ROR - Empowering Your Employees to Increase ROR - We also talked about some of our favourite books and philosophised a little on life towards the end of the show   Show Notes: - For find out a little bit more about Ted, download some thought leadership of his or to pick up a copy of his books head to tedrubin.com and returnonrelationship.com. - Search for 'Twitter Basics' at TedRubin.com to find out some of the tools that Ted Rubin and his team uses to build ROR - To download 'The 12 Most Important Ways to Build a Return on Relationship' head to RORPro.com - RocketReach.com (find anyone's email address)   --- I hope you enjoyed this episode. If you’d like to receive a weekly email from me, complete with reflections, books I’ve been reading, words of wisdom and access to blogs, ebooks and more that I’m publishing on a regular basis, just leave your details at www.futuresquared.xyz/subscribe and you’ll receive the very next one. Listen on Apple Podcasts @ goo.gl/sMnEa0 Also available on: Spotify, Google Play, Stitcher and Soundcloud Twitter: www.twitter.com/steveglaveski Instagram: www.instagram.com/@thesteveglaveski Future Squared: www.futuresquared.xyz Steve Glaveski: www.steveglaveski.com Medium: www.medium.com/@steveglaveski