Podcasts about most influential cmos

Jill Cress is the Chief Marketing and Experience Officer for H&R Block. She also serves on the board of the AdCouncil, and she's been recognized on Forbes' list of the World's 50 Most Influential CMOs. Before H&R Block, Jill spent 20 years at MasterCard. Now, a leader who spends most of their professional life working in financial institutions could easily build their success around the study of data, but the foundations of Jill's leadership are based on the most valuable investments of all. Delivering results has always been table stakes when you're stepping into a leadership position, and money will and should sit squarely on that table as one essential definition of success. But enduring financial success is a consequence of your willingness to take your eyes off the financial prize and fix them squarely on your most valuable assets: The people that work for you. And what matters to them are two things. First, that they matter. And second, that what they're doing makes a difference. During our conversation, I talked to Jill about the creativity diagnostic tool that we've developed. It measures when leaders are creating the conditions that maximize the creativity of their people. One of the critical insights that shows up time and time again is that the very best leaders are fully invested in creating a culture that ensures that everyone feels seen and heard and respected. Now, this investment carries personal risk, because it can make you as the leader feel vulnerable, and it is time consuming. But the ROI is through the roof. So what are you investing in?

Jill Cress, Chief Marketing and Experience Officer at H&R Block, is a visionary marketer with 30+ years of experience in financial services, media, and tech. She's led brand transformations at PayPal, National Geographic, and MasterCard and now focuses on modernizing H&R Block, enhancing customer experience, and driving growth. Recognized as one of the world's top CMOs, Jill excels at connecting brands with consumers in meaningful ways. About Jill Cress Jill Cress is an innovative marketer and strategist who pushes boundaries as the Chief Marketing and Experience Officer for H&R Block. She leads a dynamic team invested in transforming customer experience, modernizing and infusing its brand into highly relevant channels, and amplifying strategic marketing and communications efforts to deliver growth. For more than 30 years, Cress has honed her skills as a strategic and passionate consumer, B2B marketer, and experience strategist with deep expertise in financial services, media and technology. She has held leadership roles across marketing, general management, product and enterprise strategy at leading Fortune 500 Companies. Prior to H&R Block, Cress served as vice president of brand marketing for PayPal, where she also had responsibility for all Venmo marketing. She was also the chief marketing and communications officer at National Geographic Partners and served for more than 20 years at MasterCard Worldwide. There, she held executive leadership roles in strategy and marketing and served as country general manager for the United Kingdom and Ireland. Cress serves on the boards of the Ad Council and the Wealth Enhancement Group, an independent wealth management firm overseeing more than $96 billion in client assets. She has been recognized for numerous accolades, including Adweek's inaugural Marketing Vanguard list, New York Women in Communications' Matrix Award Honoree, Business Insider's 25 Most Innovative CMOs, Forbes' World's 50 Most Influential CMOs, the CMO Next List, and the Entrepreneurial CMO 50. Cress holds a bachelor's degree from the Kelley School of Business at Indiana University. She is a self-described “explorer at heart” who loves experiencing new places and brands that connect with consumers in exciting ways. A resident of New York, Cress enjoys spending free time exploring the city and travelling the world with her husband, Todd, and daughter Beatrix. From the Show What brand has made Jill smile recently? Jill shared a recent “morning after the Oscars” smile from McDonald's, when the fast food brand shared what winners like Kieran Culkin might order after their big night. Connect with Jill on LinkedIn and check out the H&R Block website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network.  Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when a star chemical engineering student from India becomes one of the world's most lauded marketers? In this episode of The Courageous Podcast, Raja Rajamannar reveals how a serendipitous moment shifted him from scientific problem-solver to “accidental marketer,” igniting a diverse career that has spanned financial services, consumer-packaged goods, and healthcare at powerhouses including Unilever, Citigroup, Anthem, and Mastercard. Raja currently serves as Mastercard's Chief Marketing & Communications Officer and Founding President of its healthcare business. His accolades include Global Marketer of the Year by the World Federation of Advertisers, top 5 “World's Most Influential CMOs” by Forbes, top 10 “World's Most Innovative CMOs” by Business Insider, and induction into The Advertising Hall of Fame. Raja is also a Wall Street Journal-bestselling author, known for his book “Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers”.

A former C-Suite executive with Amazon Prime and Mac Cosmetics (no big deal) Ukonwa Ojo is Forbes' World's Most Influential CMOs and Black Enterprise 25 Women Changing the World. Now she is setting a new path creating the Zaia app, a groundbreaking social networking platform designed to connect Christians worldwide. I absolutely ADORED this incredible woman and I know you will too!

Zaia is like a digital home for Christians around the world! Ukonwa's passion is bringing together Christians from different denominations to foster Godly connections in a safe, uplifting space. As a mom navigating technology with her own 13-year-old son, Ukonwa has a unique perspective on balancing faith, parenting, and tech, including her decision to delay giving her son a phone in our hyper-connected world. Ukonwa Ojo Ukonwa Ojo is a trailblazing entrepreneur and marketing expert whose 26-year career spans some of the world's biggest brands, including Amazon Prime Video, M.A.C Cosmetics, and COVERGIRL.She is now the Founder/CEO of Zaia Ventures, where she focuses on building businesses that empower marginalized communities. Two standout ventures include Zaia, a Christian social network app, and Ada & Edith Inc, a luxury womenswear brand.At Amazon, Ojo led a high-performing team to launch eight of the top ten shows in Prime Video's history, achieving its highest ever global customer subscription and engagement, including replacing Netflix as the #1 US Streamer. Throughout her career, Ojo has earned over 60 awards and honors, including Forbes World's Most Influential CMOs and Black Enterprise 25 Women Changing the World.InstagramZaia Ventures

Ranked in Forbes World's Most Influential 50 CMOs list, Ryan Bonnici shares career advice marketers should take onboard. Ryan has gone from marketing roles in Australia to global CMO roles for two tech unicorns in the USA.Key Takeaways:What are the benefits of working for a company that is growing quickly?The importance of owning a number/region to develop your careerHow to gain mentorship and advice from your connectionsKnowing your worth as you move through your careerWhen is the right time to move companies?Why it's actually good to talk to your competitionGuest:Ryan Bonnici was awarded 26th place on the World's Most Influential CMOs in 2020 list by Forbes (up from 41st place in 2019) and is currently the CMO of Wellhub (formerly Gympass). Ryan has extensive experience across B2B and B2C marketing and sales development, which has led to a strong understanding of the processes behind the job, refined interpersonal skills and an advanced understanding and track record in achieving strong return-on-marketing-investment and business growth.Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcastRocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

"Whatever the context is, whatever the setting that we're operating in - ultimately, as leaders, we are in the business of building relationships." In this episode, WomenHeard: Changemakers host Georgia Galanoudis speaks with Jill Cress, Chief Marketing & Experience Officer at H&R Block - a leader in tax preparation services. A 2024 Matrix Awards honoree, Jill's extensive brand experience also includes PayPal, National Geographic and MasterCard.  She has been recognized for numerous accolades, including Adweek's inaugural Marketing Vanguard list, Forbes' list of the World's 50 Most Influential CMOs, Forbes' inaugural CMO Next List, and Business Insider's 25 Most Innovative CMOs. At H&R Block, she leads a diverse team of customer experience, marketing, and communications professionals. Listen to this episode for the importance of curiosity about context and how her theater roots supported her career journey. 

In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman, a seasoned digital transformation and marketing expert. As CMO, Edelman guided Aetna (now part of CVS Health) through becoming a digitally oriented, customer-centric brand. He built McKinsey's Digital Marketing Strategy Practice and had leadership roles at BCG and Digitas. Repeatedly recognized by Forbes as one of the “Most Influential CMOs in the World” and by AdWeek as one of the “Top 20 Marketing and Technology Executives,” his work has attracted over 1.1 million followers to his LinkedIn blog. Currently, David advises top executives on AI and personalization. In this episode, we dive into the ever-evolving world of personalization in business, uncovering the game-changing role of AI in redefining how companies connect with their audiences. Edelman emphasizes the importance of creating customer experiences at scale and the competitive advantage that effective personalization has. Edelman explores the advantages of personalization, while highlighting the ongoing challenges of overstepping boundaries—a pitfall many of us have encountered firsthand. He shares practical examples of how AI enhances customer interactions and tackles concerns about data privacy and the potential discomfort of overly personalized marketing. The conversation also touches on the challenges marketers face in content creation and the need for more thoughtful, effective communication strategies. Key Takeaways: Personalization is about creating customer experiences at scale. AI enhances personalization by analyzing customer data. The privacy factor in personalization must be managed carefully. 70% of consumers are comfortable with data use for value. Speed of learning is crucial for competitive advantage. Companies often have more data than they realize, but it's fragmented. AI can help integrate data from various sources effectively. Successful personalization can lead to increased customer satisfaction. Content should be bite-sized and easily digestible for consumers. Empowering customers with their data can enhance their experience. More About David Edelman: Check out David Eldelmen's Website Connect with David Edelman on LinkedIn Grab a copy of Personalized: Customer Strategy in the Age of AI Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click HERE - scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn! Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE. This episode of the Duct Tape Marketing Podcast is brought to you by Oracle Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.

Ana is a widely read columnist, public speaker, and the World's Most Influential CMOs by Forbes. She earned her Doctorate in Sociology and Masters in Media Studies, and she's held the Chief Brand Office position at fashion brands such as Rebecca Minkoff, Banana Republic, and Esprit. In this engaging conversation, Gavon interviews Ana Andjelic, a renowned strategy executive and author. She discusses her journey rising up in the ranks of the fashion industry. As a CBO, she stresses the importance of cultural influence and why a portfolio approach is the next evolution in creative career building. Order her upcoming book Hitmakers! Chapters 00:00 Introduction to Ana Andjelic 02:59 The Importance of Knowledge Sharing 05:38 Cultural Influence in Brand Strategy 08:42 Ana's Journey in the Fashion Industry 11:48 The Role of a Chief Brand Officer 14:41 The Narrative and Aesthetic of Branding 17:30 Rebranding Success Stories 20:34 Balancing Creativity and Data 23:39 Sustainability in Fashion 29:25 Hierarchies and Power Dynamics in Fashion 35:20 Personal Style and Fashion Philosophy 38:25 Advice and Career Reflections

What does the future hold for the world of Design and Make—and how is Autodesk working to shape that future? Straight from Autodesk University 2024, we're joined by Dara Treseder, Chief Marketing Officer at Autodesk, to explore the company's leadership and proactivity. Dara shares insights into the rebranding of Autodesk University to AU: The Design & Make Conference, Autodesk's partnership with the LA28 Olympic and Paralympic Games, key takeaways from the State of Design & Make Report, along with a spotlight on AI innovation and what's next for Autodesk in 2025. Dara Treseder is a proven technology business leader with expertise in building and leading high performing global marketing, communications, consumer, and commercial organizations. She is currently Chief Marketing Officer of Autodesk — a leading, innovative technology & software company changing how the world is designed and made. In 2024, she became the first Black person to be inducted into the Forbes CMO Hall of Fame. In 2023, 2022, 2021, and 2020 she was recognized by Forbes as one of the World's Most Influential CMOs based on a weighted aggregate of 12 indicators. A champion of public health, women's issues, and diversity initiatives, Dara is the Chair of the board of the Public Health Institute (PHI). She also serves on the board of Robinhood. Dara graduated cum laude from Harvard University with highest honors in field and holds an MBA from Stanford University. TODD TAKES Industry Transformation: The construction industry has so much to be proud of, especially with its ongoing transformation into a high-tech powerhouse. This shift has been in progress for years, but it's now picking up significant momentum and redefining how we build. AI as an Inspiration: AI is not something to fear, but rather something to inspire us. Though we're still in the early stages, AI is gaining speed and is here to stay. Embracing this technology is key to staying ahead in the industry. LA28 Olympics and Autodesk: The LA28 Olympics present an incredible opportunity for the construction industry, and it's exciting that Autodesk is part of it. This is a chance to impact not only a city but the world, while showcasing the innovation and power that construction brings to life.   Thanks for listening! Please be sure to leave a rating and/or review and follow up our social accounts. Bridging the Gap Website Bridging the Gap LinkedIn Bridging the Gap Instagram Bridging the Gap YouTube Todd's LinkedIn   Thank you to our sponsors! Applied Software Applied Software LinkedIn   Other Relevant Links: Dara's LinkedIn Autodesk

Dave Edelman is a sought-after advisor on digital transformation and marketing, a professor, and an author. He teaches marketing at Harvard Business School and advises top executives on AI and personalization. Dave began his career as a young consultant at the Boston Consulting Group, where he coined the term “Segment-of-One Marketing.” Dave also guided Aetna (now part of CVS Health) as CMO through its transformation into a digitally oriented, customer-centric brand. Recognized multiple times by Forbes as one of the “Most Influential CMOs in the World” and by AdWeek as one of the “Top 20 Marketing and Technology Executives,” Dave has attracted over 1.1 million followers to his LinkedIn blog. His upcoming book, Personalized: Customer Strategy in the Age of AI, will be published by Harvard Business Press in October.On today's show, Alan and Dave discuss Dave's upcoming book and the importance of personalization for companies. They delve into the '5 Promises of Personalization,' exploring how effective personalization can transform a company's brand and value proposition over time. They also examine the key conditions required for successful personalization marketing, and how the personalization index can be used to assess and enhance a company's personalization practices. Additionally, they discuss how personalization can unlock the growth potential of AI.In this episode, you'll learn: The 5 Promises of Personalization and how they can add value to your companyHow AI can enhance personalized marketingTips around building trust, a key component to personalizationKey Highlights: [01:40] Dave's passion as a jazz player & how it parallels business[03:35] How Dave got into personalization[07:13] Why this book and why now? [09:03] Conditions needed for personalization [13:33] The 5 promises of personalization [18:40] Digging deeper into “Reach Me” [23:10] How trust factors in [25:33] How do you get better at “Delight Me”[28:44] Evolving your value proposition[32:00] Experience of your past that defines you[34:05] Advice to younger self[35:12] A topic that you and other marketers need to learn more about[36:27] Trends or subcultures others should follow[38:18] Largest opportunity or threat to marketers todayLooking for more?Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

FutureLAND is an annual multi-day conference celebrating the diversity in tech, arts, and culture in Northeast Ohio. The City Club is proud to partner with FutureLAND again this year for a special LIVE broadcast from the Allen Theatre in Playhouse Square!rnrnThis year, we will hear from Everette Taylor, CEO of Kickstarter, the world's premierrncrowdfunding platform for creative projects. Under Everette's leadership, Kickstarter was named one of Time Magazine's 100 Most Influential Companies for trailblazing the future of work and for the company's global impact in the creator economy.rnrnPrior to joining Kickstarter, Everette most recently served as the CMO of Artsy, the largest online marketplace for buying and selling fine art. During his time at Artsy he was recognized by Forbes as one of the World's Most Influential CMOs due to the business seeing all-time record revenue growth and brand awareness.rnrnAs an entrepreneur, Everette founded or co-founded several multi-million-dollar companies before the age of 30 (PopSocial, GrowthHackers, MilliSense) and sold his first company (EZ Events) at the age of 19.

Ryan Bonnici is Chief Marketing Officer, Wellhub, previously known as Gympass. Ryan brings over 15 years of experience at places like Salesforce, HubSpot, G2, and Microsoft and was named one of the 2020 World's Most Influential CMOs by Forbes. Ryan now leads a team of over 300 professionals at Wellhub, where his main goal is to make wellbeing a priority for employees globally. Wellhub is the world's leading corporate wellness platform. They have over 15,000 clients globally who rely on Wellhub to provide their employees with access to the best wellness partners around the world across fitness, mindfulness, therapy, nutrition, and sleep. Their goal is to make every company a wellness company.On the show today, Alan and Ryan talk about the reason behind the rebrand from Gympass to Wellhub, the logistics of making such a significant change, and differences in their B2B, B2C, and B2P marketing strategies. They also discussed the benefits of entertainment marketing tactics, why Ryan and his team ultimately settled on a fictional podcast called Murder in HR, and the impact it has had on their core businesses.In this episode, you'll learn:The reasoning and logistics behind rebranding from Gympass to WellhubThe differences in B2B, B2C, and B2P marketing strategies Why and how to leverage branded entertainment Key Highlights:[01:40] How Ryan gets wellness into his week [05:55] Ryan's career path[10:45] Wellhub's goal and mission [12:15] Their product is their network.[14:30] From Gympass to Wellhub[19:10] What B2B, B2C, and B2P marketing looks like at Wellhub[21:20] Leveraging branded entertainment [30:00] How self-low esteem as a kid impacted Ryan as an adult[32:10] Advice to his younger self [33:15] Don't write off social selling in B2B and follow your own behaviors.[35:45] Trends and subcultures to watch [37:15] Threats facing marketers todayLooking for more?Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

#126 Pat sits down with Mitch Duckler – Founder and Managing Partner of FullSurge – a brand and marketing strategy consulting firm.    FullSurge has done work with some of the biggest brands on the planet.    Deloitte The Home Depot US Cellular Abbott GE   And that's just some of the brands!   Duckler is also the author of a new book: The Future Ready Brand: How the World's Most Influential CMOs are Navigating Societal Forces and Emerging.   This book is a gem.    Duckler delivers insights from conversations with over 40 global CMOs, from Fortune 1,000 companies exploring the strategies brands need to navigate disruptive technologies and societal trends.    In this episode Pat and Mitch cover:    ✅  How branding has changed  ✅  The role of Gen Z and what marketers need to know to connect and engage with them ✅  The impact of AI on marketing and how CMOs view AI  ✅  The rise of influencer marketing and the importance of this channel in the future You want to know where the puck is going...listen to this episode and then read the book!   Connect with Mitch at FullSurge here: https://www.fullsurge.com/connect Or on LinkedIn: https://www.linkedin.com/in/mitchduckler/   Connect with Pat at: pmcgovern@ascedia.com If you like this pod, do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best!   Want more marketing insights? Take a look at our full lineup.

Get ready to revolutionize your brand with Mitch Duckler, TEDx speaker, brand consultant, bestselling author, and founder and managing partner of FullSurge. We discuss Mitch's new book, The Future-Ready Brand: How the World's Most Influential CMOs are Navigating Societal Forces and Emerging Technologies (ForbesBooks; May 14, 2024). It weaves insights from the world's most influential CMOs into a new best practices workflow for navigating the future of branding.This episode was recorded through a Podcastle call on March 12, 2024. Read the blog article and show notes here: https://webdrie.net/the-future-ready-brand-insights-from-top-cmos-with-mitch-duckler/Ready to upgrade your Web3 marketing strategy? Don't miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com

If you're a woman in business, you're probably well aware of the crucial role branding plays in commercial success. Often, however, the conversation around branding is dominated by male voices. Today, we're shifting the spotlight to a woman making waves in the industry. Meet Ana Andjelic, a brand executive who earned her stripes transforming brands for marketing giants such as Banana Republic and Rebecca Minkoff. She has been recognized as one of Forbes's Most Influential CMOs, and today, she serves as the Chief Brand Officer at ESPRIT, reviving the iconic nineties brand into a modern powerhouse. With a doctorate in sociology, Ana is not just an academic but a thought leader. Her writing, speaking engagements, and advisory roles have made her a sought-after voice in branding. This episode promises to be a masterclass in brand-building, plus a fascinating look at one woman's journey breaking glass ceilings in the marketing biz.In this episode, you will hear about:-How and why Ana's mind gets captured by ideas, not role models-Her advice on navigating one's career path-The essential pillars of any brand-Ana's take on mastering community-building and storytelling.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

Whether you're in your later years of university, or you've graduated and you're on the search for your first full-time role. Ryan Bonnici shares his experience working for Microsoft, Hubspot, and now CMO at Gympass, while giving practical advice on how to land your first marketing role and excel in the industry.Guest:Ryan Bonicci was awarded 26th place on World's Most Influential CMOs in 2020 list by Forbes (up from 41st place in 2019). He is currently the CMO of Gympass, an employee wellness benefit that offers unlimited access to the world's largest network of gyms, studios and activities. Ryan has extensive experience across B2B and B2C marketing and sales development, which has led to a strong understanding of the processes behind the job, refined interpersonal skills and an advanced understanding and track record in achieving strong positive return-on-marketing-investment and business growth. Follow him on [https://www.linkedin.com/in/ryanbonnici/], or go to the Gympass website [https://site.gympass.com/us]. Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://www.smartermarketer.com.au/ Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

Ana Andjelic is Chief Brand Officer of ESPIRIT Holdings Limited and the author of the book The Business of Aspiration. Specializing in building brand-driven modern businesses, Ana is one of Forbes's The World's Most Influential CMOs. We discussed all of this and more this week on the On Brand podcast. About Ana Andjelic Ana Andjelic is a brand executive, author of “The Business of Aspiration” and one of Forbes's The World's Most Influential CMOs. Ana specializes in building brand-driven modern businesses. Most recently, she led the rebrand of Banana Republic and is now the Chief Brand Officer at ESPRIT. Ana earned her doctorate in sociology and is a widely read columnist, speaker, and advisor. Links from the Show ESPIRIT's new line targeted at Gen X and Gen Z (what Ana called “two for one”). Here's a collection of classic ESPIRIT ads from the '80s like Ana and I were discussing during the show. Check out Ana's book The Business of Aspiration. What brand has made Ana smile recently? Art collective MSCHF, specifically their recent colab with Victoria Beckham. Connect with Ana on X, Instagram, and LinkedIn. You can also sign up for her Substack. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 4: In addition to being the CEO of Kickstarter, Everette is also an entrepreneur passionate about art, supporting creators, and helping people bring their dreams to reality. He is experienced in building and growing successful businesses as a CEO, chief marketing officer, and as a founder himself. Before joining Kickstarter, Everette most recently served as the CMO of Artsy, the largest online marketplace for buying and selling fine art. During his time at Artsy, he was recognized by Business Insider as one of the World's Most Innovative CMOs and named by Forbes as one of the World's Most Influential CMOs because of the record revenue growth, brand awareness, user engagement and product innovation during his tenure. Everette also serves on the Chisenhale Council for Chisenhale Gallery and sits on the advisory board for the organization: Art at a Time Like This.

Raja Rajamannar is the Chief Marketing and Communications Officer for Mastercard. Raja is consistently recognized globally as a highly innovative and transformational leader in his field. Some of this recent accolades include: Global Marketer of the Year award by the World Federation of Advertisers, top 5 “World's Most Influential CMOs” by Forbes, top 10 “World's Most Innovative CMOs” by Business Insider, and inductee to The CMO Club Hall of Fame.

Raja Rajamannar is the Chief Marketing and Communications Officer for Mastercard. Raja is consistently recognized globally as a highly innovative and transformational leader in his field. Some of this recent accolades include: Global Marketer of the Year award by the World Federation of Advertisers, top 5 “World's Most Influential CMOs” by Forbes, top 10 “World's Most Innovative CMOs” by Business Insider, and inductee to The CMO Club Hall of Fame.

Welcome to the What's Next! podcast with Tiffani Bova.       This week I am thrilled to be bring back an insightful conversation I had with Raja Rajamannar! For this special episode, I'm sharing my February, 12th LinkedIn Live chat with the Chief Marketing & Communications Officer for Mastercard, and President of the company's healthcare business.     Raja joined Mastercard in 2013, bringing with him more than 25 years of experience as a global executive, managing large P&Ls and driving business transformation across multiple industries and geographies. Raja served as Chief Transformation Officer of the health insurance firm Anthem (formerly WellPoint). He helped craft the company's new business direction and strategy, managed its $11 billion Medicare Advantage business, and led large M&A initiatives for the company. Prior to that, he also served as Chief Innovation & Marketing Officer and Chief Executive of International Operations at Humana. Raja is consistently recognized globally as a highly innovative and transformational leader with a deep expertise in Marketing, Data, and Digital technologies. Some of his recent accolades include: Global Marketer of the Year award by the World Federation of Advertisers, top 5 “World's Most Influential CMOs” by Forbes, top 10 “World's Most Innovative CMOs” by Business Insider, and inductee to The CMO Club Hall of Fame. He has also been recognized as one of AdWeek's most tech-savvy CMOs. He recently assumed the honorary role of President of the World Federation of Advertisers. Raja has also been recognized by ANA Educational Foundation as the Marketer of the Year in 2019.  ​​​  THIS EPISODE IS PERFECT FOR… anyone developing a career in marketing, anyone seeking to understand how rapidly marketing is evolving, and anyone wanting to know how to get ready for this dramatic shift.    TODAY'S MAIN MESSAGE… Raja shares his own journey as well as his insight on how technology has continually evolved in the last several decades and how marketing has had to change with it, evolving through four significant stages. What happens next in the fifth stage, or Fifth Paradigm as he puts it, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. Raja shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.    ​​WHAT  I  LOVE  MOST… Raja's assertion that trust will be one of the biggest differentiators between brands, and that the key to trust will be to demonstrate your purpose and belief in it, and then boldly and consistently act with purpose to earn that trust!​    Running time: 33:47      Subscribe on iTunes   Find Tiffani on Social: ​  Facebook   Twitter   LinkedIn   Instagram      Find Raja Online:   LinkedIn   Twitter  Instagram     Raja's Book: Quantum Marketing       

Heather discusses her career success that named her on the Forbes World's Most Influential CMOs list and how she's bringing the Land O Lakes' collective brand story to life.

We have the privilege of chatting with Raja RajaMannar, the Chief Marketing Officer of Mastercard, one of the world's leading payment technology companies. As one of the Top 50 Most Influential CMOs in the world, Raja has been instrumental in creating some of Mastercard's most successful global marketing campaigns. In this episode, Raja shares his insights into the future of marketing and how the combination of left-brain technology and data enablement and right-brain emotional engagement is the key to success. He talks about his book 'Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers', which offers a fresh and insightful perspective on how marketers can use data and technology to create more personalized and engaging experiences for their customers. According to Raja, the power of quantum marketing lies in harnessing the technology tsunami, data deluge, and tectonic shifts in culture to create campaigns that reflect real-time conversations and tap into all 5 senses. The result? Experiences that go beyond just advertisements and truly resonate with customers. If you're a marketer looking to stay ahead of the game, then this episode is a must-listen. Subscribe to our podcast to learn more about the next golden age of marketing and how you can leverage the power of data and technology to create personalized campaigns that engage your customers on a whole new level.

If you want to grow sales, a personal brand is essential… Your personal brand builds a rapport with your target audience… It demonstrates your credibility & helps you stand out in the marketplace… Alan See, Chief Marketing Officer at AMS Parts, is here to break down your first steps to creating a personal brand that resonates with your target audience.Alan has been recognized as the American Marketing Association “Marketer of the Year” for content marketing and social media and as one of the “Top 50 Most Influential CMOs on Social Media” by Forbes. In this episode, Alan shares: Best practices for LinkedIn networking How to minimize risk Strategies for defining your target audience And more

Ranked in Forbes World's Most Influential 50 CMOs list, Ryan Bonnici shares career advice marketers should take onboard. Ryan has gone from marketing roles in Australia to global CMO roles for two tech unicorns in the USA.  Guest: Ryan Bonnici was awarded 26th place on World's Most Influential CMOs in 2020 list by Forbes (up from 41st place in 2019). He is currently the CMO of Gympass, an employee wellness benefit that offers unlimited access to the world's largest network of gyms, studios and activities. Ryan has extensive experience across B2B and B2C marketing and sales development, which has led to a strong understanding of the processes behind the job, refined interpersonal skills and an advanced understanding and track record in achieving strong positive return-on-marketing-investment and business growth. Follow him on [https://www.linkedin.com/in/ryanbonnici/ (https://www.linkedin.com/in/ryanbonnici/)], or go to the Gympass website [https://site.gympass.com/us (https://site.gympass.com/us)].  Find Us Online: James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ (https://www.linkedin.com/in/jameslawrenceoz/)  Smarter Marketer Website: https://www.smartermarketer.com.au/ (https://www.smartermarketer.com.au/)  Rocket Agency Website: https://rocketagency.com.au/ (https://rocketagency.com.au/)  Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/mycompany/?viewAsMember=true (https://www.linkedin.com/company/rocket-agency-pty-ltd/) Buy Smarter Marketer: Hardcover: https://amzn.to/30O63kg (https://amzn.to/30O63kg)  Kindle: https://amzn.to/2ZqfCWm (https://amzn.to/2ZqfCWm)  About the Podcast: This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

This episode features an interview with Ryan Bonnici, CMO at Gympass. Gympass is a complete corporate wellbeing platform that ignites every journey to feel good. Gympass is reinventing wellbeing, making it engaging and accessible. Ryan is a globally renowned marketing leader and has twice been included in Forbes' ‘World's Most Influential CMOs'.On this episode Ryan shares his insights into why investing in content is essential, ways to drive revenue and demand, and the importance of your distribution strategy.---“I think at the end of the day, the most important thing with your content investments is to invest in creating really good content.” - Ryan Bonnici CMO, Gympass---Episode Timestamps:*(02:57) - Ryan's role at Gympass*(05:54) - Segment: Trust Tree*(15:15) - Segment: The Playbook*(16:38) - Ways to do paid marketing right*(19:25) - The importance of your distribution strategy*(21:50) - What content you should invest in *(24:42) - Building roads that lead back to your website*(30:18) - Segment: Quick Hits---SponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.---  LinksConnect with Ryan on LinkedInConnect with Ian on LinkedInLearn more about Gympasswww.caspianstudios.com

On this momentous edition of Impossible, we're joined by a timely, legendary leader. Meet Sally Susman; a former midwestern gal, mother, proud wife, and Pfizer's Executive Vice President and Chief Corporate Affairs Officer. In the past few years, Sally's career exceeded her wildest expectations when she went on to helm the project of a lifetime with her world-class team: developing the world's leading COVID vaccine amid a life-altering pandemic. Listen as Sally pulls back the curtain on what it was like to overcome the impossible in racing against the clock to mass-produce a life-saving vaccine to fight COVID-19. In the past year, Forbes named Sally one of the World's Most Influential CMOs for leading Pfizer's brand evolution and communicating the story around the company's internationally-dispersed vaccine.Aside from Sally's stacked professional resume, she has created space for LGBTQ+ professionals to show up as their full, authentic selves in the workplace — without shame or stigma. Above all, Sally strives to lead with kindness daily. In her words, “The kinder you are, the more you will soar.”This episode is jam-packed with moving stories including: crushing setbacks, moments of growth, and immense triumph. Buckle up for our biggest Impossible episode to date. Our world is a better place because of Sally and we're so honored to have her on Impossible! CONNECT WITH IMPOSSIBLE ON INSTAGRAM AND YOUTUBE for the latest Impossible news, episode teasers, conversations with the Impossible community, and more.https://www.theimpossiblepodcast.com/www.instagram.com/the.impossible.podcast/

As part of our AI for CMOs series sponsored by Persado, Paul Roetzer is interviewing CMOs paving the way in onboarding and scaling AI-powered technologies in their marketing and businesses. In this second episode in the series, Paul sits down with Andrea Brimmer, CMO of Ally. Ally, a leading full-scale digital financial services company, is currently using AI-powered technologies for conversational AI, document management, and to speed up and more efficiently run processes. Brimmer is widely recognized as one of the country's most innovative and effective marketing leaders. Among her many honors and accolades include being named a winner of Adweek's 2020 Brand Genius awards for marketers who have skillfully led their brands' messaging to new heights. She has been named three times to Forbes' list of World's Most Influential CMOs and a two-time honoree of 100 Leading Women by Automotive News.

Web3 Is Coming – What Does It Mean for Brands? Named one of “The World's Most Influential CMOs” by Forbes Magazine, Ana Andjelic recently left her marketing post at Banana Republic to launch an exciting new venture. In Show 3, Ana talks to NEXT about Web3 and what it means for brands. How will consumers stand out from the crowd and display their status? Because in the modern “Aspiration Economy” consumers yearn for cultural, social, and environmental recognition. As Ana points out, it's not just business experience, but also social urgency that brands need to trade in tomorrow's Aspiration Economy.

Bozoma Saint John is the Global Chief Marketing Officer at Netflix, the world's leading streaming entertainment service with 200 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Over the course of her career, Bozoma has earned a formidable reputation as a trailblazing marketing and advertising executive. She has also held executive positions at Uber, Apple Music and iTunes, Pepsi-Cola North America, Ashley Stewart, Arnold Worldwide and Spike Lee's SpikeDDB.Bozoma has been recognized for her breakthrough work by both the industry and her peers. She has been inducted into Billboard's Women in Music 2018 Hall of Fame and in 2014, she was inducted into the American Advertising Federation Hall of Achievement, where she currently sits on their Executive Committee. She was named to The Hollywood Reporter's 2018 Women in Entertainment Power 100 list and 2016's Executive of the Year by Billboard Magazine; she has been featured in Fortune Magazine's Disruptors, Innovators & Stars 40 Under 40 feature, Billboard's Top Executives 40 Under 40 and Power 100 lists, Fast Company's 100 Most Creative People, Ad Age's 50 Most Creative People, Ebony Magazine's 100 Powerful Executives, Black Enterprise's Most Powerful Women in Business, Fortune Magazine's 2018 list of Most Influential CMOs, and made the cover of Adweek as one of the most exciting personalities in Advertising. In 2021, Bozoma was named #1 on Forbes' World's Most Influential CMOs list and the Harvard Business School published a case study about her career and leadership,“Bozoma Saint John: Leading with Authenticity and Urgency”. In spite of all of her professional success, Bozoma considers her greatest accomplishment to be mothering her 12 year old daughter, Lael. After the death of her husband, Peter, to cancer in 2013, Bozoma also took on the efforts of raising funding for cancer research and has been recognized by the TJ Martell Foundation for her devotion to the cause. Bozoma's other philanthropic efforts include representing Pencils of Promise as a Global Ambassador to Ghana and serving on the boards of Girls Who Code and Vital Voices.Bozoma was born in Middletown, CT, but spent her early childhood in Nairobi Kenya, Washington DC, and Accra Ghana, before immigrating to Colorado Springs, CO when she was 12 years old. She received her Bachelor's degree in English and African American Studies from Wesleyan University (at which she currently sits on the President's Advisory Council). After many years in New York, she currently resides in Los Angeles, CA. Hosted on Acast. See acast.com/privacy for more information.

Technology has been disrupting the journalism industry to its core for decades. As younger generations come of age, the need to keep them informed in ways that reach and speak to them requires moving into new verticals, and maybe even thinking about who your competitors are differently. After all, what is news today? How is it consumed, ingested, and most importantly where is it coming from? Mayur Gupta, Chief Marketing and Strategy Officer at Gannett, knows this because he's living it, and if there on thing he's focused on now, it's reaching that younger generation.“We want to continue to index younger and younger. That's the growth segment we want to penetrate. So we are evolving and making a lot of investment in evolving our experiences, our content, the verticals. We are using a lot of those signals to identify what are the types of content? What formats, what type of experiences should we mark premium? At the same time, what does a premium experience look and feel like? And we know that as a user, you are living in this world where there's no dearth of great content. We don't compare ourselves with other journalism brands. We compare ourselves with the Netflix's, the Apple's, the Spotify's of the world because in the end, it's all content. Their world perhaps begins and indexes more on fiction. If you ask me in one phrase, my vision for the company, me personally, I would love to build a Netflix for non-fiction content which is the premier source and destination.”Building a new brand identity in an established empire like Gannett is no small task. Mayur, listed as one of Forbes World's Most Influential CMOs, explains how he taught marketing to himself while on the road for another job. In this episode he shows how he's taken the helm at one of journalism's most respected brands, and is driving the company towards reaching younger audiences as a growth strategy. He gives some insight into his strategy on unifying large and non-monolithic systems that have been in place for years. Plus, he shares some of the big lessons he learned at companies such as Freshly, and Spotify. All this up next on Marketing Trends. Main Takeaways:Index to a Younger Crowd: One of the best places to go when thinking about growth, as a legacy brand, is thinking about how to reach a different demographic or population with your product or service. Change the format, the style, the content itself, and then begin testing and looking at the numbers to find what's working. Get creative with how you see yourself as an organization to open yourself up to more opportunities for expanding into new verticals. Building a Strong Brand: Also a unique challenge for legacy brands is thinking about how to quantify and show the metrics on an audioce that's been following you for decades, and that you've never-before had this kind of understanding about. You just need to get creative with the numbers to help show the ‘top of funnel' investment impact on efficiency of your growth marketing efforts. The Challenge of Unifying a Non-Monolithic System: One of the challenges in working with a company that has over 100 years of brand history and legacy also means that there might be a lot of piece-meal tech in place that you have to address. Updating the infrastructure for content management, and implementing a universal tech stack for the data ecosystem might be the best first step to take in order to have trust and confidence in your data moving forward. Key Quotes:“There was no marketing for dummies. I would go back because I would be into so much pressure talking to these guys who build these ad servers that are serving hundreds of billions of impressions. And they're talking about pixels and encryption, I had no clue. I didn't even know what a publisher was, what a target is, what a venue and a placement is because I'm coming from a totally different world. So I would go to Wikipedia. I would go back to my hotel, and I would understand, ‘oh, this is what they mean.'””There is something inherent for kids at least in my time who came from countries like India and many more where you have way more number of people and applicants than the opportunities that are within the ecosystem where when you get an A your parents don't get a back then the parents would not get excited. You got an ‘A'  grade. They want to know who else got an ‘A plus' because [unless] you are coming first at something, you don't really have a shot at getting anywhere because they're just not enough resources.”“It's an unusual challenge and a role that I took on and feel very grateful and fortunate to have been given the opportunity. It's an evolution from a hundred-year-old legacy advertising-led media business that has been typically obsessed with eyeballs and traffic to now fundamentally pivoting, to becoming a subscription content business that needs to be obsessed with user value and no longer eyeballs. That's a 180 degree turn all the way from what data you store and what KPIs and what north star metrics are relevant to the mind and the culture and so on.” “When you build that strong brand, that is culturally connected the challenge that we have on our site that we have to own is ‘how do you prove that incrementality with data, not just with emotion, how do you get creative with data and prove that the growth of your top of funnel investment, the growth in that brand of affinity actually has an impact on the efficiency of your growth marketing efforts in terms of efficiency in your cap, in terms of incrementality in your retention rate or a higher lifetime value until we bring that data.”“We are investing just as much in data engineering and cleaning that up and looking for an organization like us, which is a portfolio of 260 brands within local markets. That's the massive challenge because this company has grown with a series of acquisitions and mergers over the last four or five decades. We are not on a monolithic system. We've come a long, long way. We now have a universal content management system. We now have universal instrumentation and we are now getting a universal stack when it comes to our data ecosystem. So that's the mechanical part, building the muscle to understand how we apply all these different levels and variables to predict the future.”“We want to continue to index younger and younger. That's the growth segment we want to penetrate. So we are evolving and making a lot of investment in evolving our experiences, our content, the verticals. We are using a lot of those signals to identify what are the types of content? What formats, what type of experiences should we mark premium? At the same time, what does a premium experience look and feel like? And we know that as a user, you are living in this world where there's no dearth of great content. We don't compare ourselves with other journalism brands. We compare ourselves with the Netflix'sthe Apple's, the Spotify's of the world, because at the end, it's all content. Their world perhaps begins and indexes more on fiction. If you ask me in one phrase, my vision for the company, me personally, I would love to build a Netflix for non-fiction content which is the premier source and destination.”Bio:Mayur Gupta served on Gannett's Board of Directors from October 2019 to September 2020, when he was named Chief Marketing and Strategy Officer. Prior to joining Gannett, Mr. Gupta was Chief Marketing Officer at Freshly, a growing food-tech company. Mr. Gupta has led digital initiatives at several companies, including VP of Growth and Marketing at Spotify and as Executive Vice President, Chief Marketing Officer of Healthgrades, a healthcare scheduling platform. Mr. Gupta was the first Chief Marketing Technologist at Kimberly-Clark. In 2014, Mr. Gupta was recognized as one of the “40 under 40” leading marketers in the industry by Brand Innovators.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

My guest today is one of the World's Most Influential CMOs of 2021 according to Forbes. Her name is Andrea Brimmer and she is the Chief Marketing & PR Officer for Ally Financial - a digital financial services company that has disrupted the banking industry.Referred to as the “Chief Disruption Officer”, Andrea spearheaded the creation of the Ally brand, developing everything from the brand pillars and cultural framework to the value proposition and delivery in the marketplace.Her many honours and accolades include winning Adweek's 2020 Brand Genius awards for marketers who have skillfully led their brands' messaging to new heights. She has also been named three times to Forbes' list of World's Most Influential CMOs and is a two-time honouree of 100 Leading Women by Automotive News.I invited Andrea to be a guest on my show to talk about her role in the re-branding of Ally. I wanted to know how she helped the company emerge with a strong reputation as a “different” kind of financial services company. And I was curious to learn what Ally does differently that makes them a disruptor brand.

Guest Morgan Flatley had a job in non-profit consulting after college, but felt motivated more by seeing the female owner run her own small business than the content itself. After traveling a bit and taking personality inventories from her parents' home, she realized that she loves being around people and ideating creative solutions. This led her to the advertising world, business school, and a career in marketing.Over the years she has had opportunities to work on some of the world's most iconic brands. After a decade in product management for Gatorade, she was tapped to head up marketing for McDonald's USA and, more recently, to become CMO for the global organization, all while being a mom to three small children. Brand after brand, she continued to surround herself with good people, try to do hard things, and have fun doing it. But things get a little crazy when the brand you serve is known by nearly everyone on the planet.In this episode, find out from Morgan how listening deeply and knowing who you are are key for people as well as brands…on ROADS TAKEN...with Leslie Jennings Rowley. About This Episode's GuestMorgan Flatley has had a career in brand management and marketing that has included some of the world's most iconic brands. After more than a decade spent at PepsiCo, working for ten years on Gatorade, she was named chief marketing and digital customer experience officer for McDonald's USA and just recently promoted to global chief marketing officer. Morgan was named by Forbes to its World's Most Influential CMOs list for two consecutive years, rising to #6 worldwide in 2021, and has also been recognized with Adweek's most prestigious "Brand Genius" honor. She lives in Chicago with her husband and three children.  Executive Producer/Host: Leslie Jennings RowleyMusic: Brian Burrows Find more episodes at https://roadstakenshow.comEmail the show at RoadsTakenShow@gmail.com

This week's guest is Raja Rajamannar. He's the Chief Marketing & Communications Officer for Mastercard and is also President of the company's healthcare business. His list of accomplishments is long and significant. He was recognized as the Global Marketer of the Year by the World Federation of Advertisers, was named one of the Top 5 “World's Most Influential CMOs” by Forbes, one of the Top 10 “World's Most Innovative CMOs” by Business Insider, and has been inducted into The CMO Club Hall of Fame. He has also been recognized as one of AdWeek's most tech-savvy CMOs. How do you live your life well? That question is at the very heart of the upheaval of the employer - employee relationship. Whether we come to call it the great resignation or the great self-reflection or anything else. For the first time in the history of our society, the people who do the bulk of the work are discovering they don't have to do it on someone else's terms. They can decide what a ‘life well lived' looks like on their terms. They're discovering they have agency in their own lives. The pressure this puts on leaders is almost more than we can understand. It changes everything. And if you thought 'it's lonely at the top' was true before, it's going to become an even more meaningful cliché as we stumble into 2022. Leaders are going to have to adapt and evolve to these dramatic societal shifts. Leadership is going to have to change at its very heart and soul. But as you personally confront those challenges, my hope is that you will place at the center of your thinking that very same question. How do you live your life well? Empathy, vulnerability, care and compassion are going to have to be building blocks on which your leadership is built. I do not see a way in which you can succeed from now on without those as the foundations from which you lead. But you can not fake these qualities. They are not sustainable unless they reflect the life you want to lead. What do you want to do with your life? What do you want to spend your time on while you are alive? These are questions that scare us. Questions that can feel judgmental or too filled with consequence if we really confront them. But when we are willing to confront them, the answers unleash such reservoirs of possibility, that soon we cannot imagine why we lived for so long without the clarity and confidence they provide. And come with the added benefit that they will make you a world-class leader for as long as you choose to lead.

Edited highlights of our full conversation. This week's guest is Raja Rajamannar. He's the Chief Marketing & Communications Officer for Mastercard and is also President of the company's healthcare business. His list of accomplishments is long and significant. He was recognized as the Global Marketer of the Year by the World Federation of Advertisers, was named one of the Top 5 “World's Most Influential CMOs” by Forbes, one of the Top 10 “World's Most Innovative CMOs” by Business Insider, and has been inducted into The CMO Club Hall of Fame. He has also been recognized as one of AdWeek's most tech-savvy CMOs. How do you live your life well? That question is at the very heart of the upheaval of the employer - employee relationship. Whether we come to call it the great resignation or the great self-reflection or anything else. For the first time in the history of our society, the people who do the bulk of the work are discovering they don't have to do it on someone else's terms. They can decide what a ‘life well lived' looks like on their terms. They're discovering they have agency in their own lives. The pressure this puts on leaders is almost more than we can understand. It changes everything. And if you thought 'it's lonely at the top' was true before, it's going to become an even more meaningful cliché as we stumble into 2022. Leaders are going to have to adapt and evolve to these dramatic societal shifts. Leadership is going to have to change at its very heart and soul. But as you personally confront those challenges, my hope is that you will place at the center of your thinking that very same question. How do you live your life well? Empathy, vulnerability, care and compassion are going to have to be building blocks on which your leadership is built. I do not see a way in which you can succeed from now on without those as the foundations from which you lead. But you can not fake these qualities. They are not sustainable unless they reflect the life you want to lead. What do you want to do with your life? What do you want to spend your time on while you are alive? These are questions that scare us. Questions that can feel judgmental or too filled with consequence if we really confront them. But when we are willing to confront them, the answers unleash such reservoirs of possibility, that soon we cannot imagine why we lived for so long without the clarity and confidence they provide. And come with the added benefit that they will make you a world-class leader for as long as you choose to lead.

Next in Marketing speaks with Ana Andjelic, one of Forbes's Most Influential CMOs and former Chief Brand Officer at Banana Republic, Rebecca Minkoff, and others. Ana talks about why she thinks NFTs may be a fad, but that doesn't mean marketers shouldn't put off laying the groundwork for figuring out how decentralized ownership, blockchain and the metaverse will completely change how they interact with customers. Andjelic also discusses the future of retail, how brands should approach influencers, and plans for a sequel to her most recent book. Guest: Ana AndjelicHost: Mike Shields

Don't Complain About The Problem, Solve It!!! Fooling around griping about all that you can imagine and not successfully further develop your life is one of the serious issues with most of individuals who are trapped in an existence of unremarkableness. Fix It, Don't Complain: Lessons from the Most Influential CMOs. A Mantra We Follow Chasing What Matters A Friend in Flight Becoming a Problem Solver “Go 24 hours without complaining. (Not even once). Then watch how your life starts changing.” ~Anonymous   If you liked this podcast and got some value from it, hit "Like", "Subscribe" and leave a "Comment" in the comments section of where you are listening from. Also, be sure to follow so you can be aware of future uploads and live podcasts.   You can find this and my other podcasts on the Podbean App and most other Apps. You can also find this podcast on the Internet directories, www.rockingalentertainment.ca, rock103.ca, and featured on The Entrepreneur Channel and TV Show City websites.   You can catch my live shows on rock103.ca and YouTube live stream when available. Thanks for tuning in!!!   Website: http://www.rockingalentertainment.ca Internet Radio: https://www.rock103.ca Apps: https://rock103.ca/apps Rock 103's Station Page: https://rock103live.com Email:    therockingalshow@rockingalentertainment.ca  

Highlights from the conversation:If you build upon communities that have organically been created, the chances of success are much higherPeople are not buying products, people are buying stories[Brands] not just an economic entity, [they're] a social entity or cultural entityThe most successful brands piggyback on their existing communitiesIf you're not part of someone else's story, then you're in troubleCollaborations are not brand extensions. It's a big mistake to treat them as such More about Ana AndjelicNamed one of the World's Most Influential CMOs by Forbes, Ana Andjelic is the Chief Brand Officer of Banana Republic and author of “The Business of Aspiration." She specialises in building brand-driven modern businesses and runs a weekly newsletter, The Sociology of Business. Ana earned her doctorate in sociology and worked at the world's top brands and advertising agencies. She is a widely read columnist, speaker and advisor.Find Ana here: Website | Medium | LinkedIn | Instagram | Twitter Show notesCompanies and organisations:DiorDisneyGOOPHeron Preston + Moon ToothpasteAllbirds + AdidasPatagoniaGlossierRaphaMiscellaneous:The Sociology of Business (Ana's newsletter)The Business of Aspiration (Ana's book) How you can helpThere are four ways you can help us out.Give us your thoughts. Rate the podcast and leave a comment.Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)Tell us how we can create a better podcast - tell us what you liked, didn't like, or what you'd like to hear more (or less) ofTell us who you'd like to hear on the podcast. Suggest someone that you think we should interview.One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.Hosted by our founder Ross Drakes.Subscribe iTunes, Spotify, Stitcher, Google PodcastsMusic by: @dcuttermusic / http://www.davidcuttermusic.com

Successful CMOs are authentic general managers who integrate the power of art, technology and science to build brands, fuel the business and build platforms for sustainable competitive advantage. About Raja Rajamannar Raja Rajamannar is Chief Marketing & Communications Officer for Mastercard, and president of the company's healthcare business. He also serves as president of the World Federation of Advertisers. With more than 30 years as a global executive, Raja has held C-level roles at firms ranging from Anthem to Humana, and has overseen the successful evolution of Mastercard's identity for the digital age, from its Priceless experiential platforms to marketing-led business models. Recognized by Adweek as one of the industry's most tech-savvy CMOs, Raja has been lauded among the top 5 World's Most Influential CMOs by Forbes, top 10 World's Most Innovative CMOs by Business Insider; Global Marketer of the Year by the World Federation of Advertisers, and the Marketer of the Year by the ANA Educational Foundation in 2019. His work has been featured by Harvard Business School and Yale School of management case studies, and taught at more than 40 top management schools around the world. Raja graduated in chemical engineering from the College of Technology at Osmania University and did his postgraduate work at the Indian Institute of Management, Bangalore. Resources: Quantum Marketing - Mastering the New Marketing Mindset for Tomorrow's Consumers MasterCard.com Kristin Deutmeyer — Heidrick Kristin Deutmeyer — LinkedIn Follow or subscribe to On the Horizon with Kristin Deutmeyer on your favorite podcast listening platform!

Rapidly changing technologies, including artificial intelligence, augmented reality, wearables, blockchain and 5G connectivity  are creating a massive paradigm shift and changing everything we know about marketing. About Raja Rajamannar Raja Rajamannar is Chief Marketing & Communications Officer for Mastercard, and president of the company's healthcare business. He also serves as president of the World Federation of Advertisers. With more than 30 years as a global executive, Raja has held C-level roles at firms ranging from Anthem to Humana, and has overseen the successful evolution of Mastercard's identity for the digital age, from its Priceless experiential platforms to marketing-led business models. Recognized by Adweek as one of the industry's most tech-savvy CMOs, Raja has been lauded among the top 5 World's Most Influential CMOs by Forbes, top 10 World's Most Innovative CMOs by Business Insider; Global Marketer of the Year by the World Federation of Advertisers, and the Marketer of the Year by the ANA Educational Foundation in 2019. His work has been featured by Harvard Business School and Yale School of management case studies, and taught at more than 40 top management schools around the world. Raja graduated in chemical engineering from the College of Technology at Osmania University and did his postgraduate work at the Indian Institute of Management, Bangalore. Resources: Quantum Marketing - Mastering the New Marketing Mindset for Tomorrow's Consumers MasterCard.com Kristin Deutmeyer — Heidrick Kristin Deutmeyer — LinkedIn Follow or subscribe to On the Horizon with Kristin Deutmeyer on your favorite podcast listening platform!

Today I'm sitting down with the Senior Executive Vice President & Chief Marketing Officer for the National Hockey League, better known as the NHL! Her name is Heidi Browning and she is a passionate pioneer in digital, mobile and social marketing.Heidi is also a sought-after featured speaker at industry conferences, including CES, TEDx Women, Variety Entertainment Marketing Summit, Adweek and the Youth Marketing Summit, just to name a few. Her honours include Adweek's Most Powerful Women in Sports, Most Powerful Women in Music by Billboard, and recently she was named one of Forbes' World's Most Influential CMOs in 2020!I Invited Heidi to be a guest on my show to discuss generational trends in attention and brand engagement. I wanted to learn why marketing to Millennial and Gen Z audiences is essential for engaging young sports fans. And I was curious to get her POV on what it's like to be a woman at the helm of a mostly-male dominated industry.

Andrea Brimmer was once asked how she got her CFO to give her the greenlight to allocate half a million dollars for a customer giveaway during the week of Thanksgiving. “I said, ‘I didn't ask her because I don't have to,'” Andrea says. “And that wasn't me being facetious or cocky and saying I don't have to get permission from anybody to do anything. But it's me saying she believes in that program as much as I do.”Andrea is CMO and head of PR for Ally Financial, a completely online financial services company. With the promise of 24/7 support and unique virtual reality (among other) offerings, Ally strives to create meaningful and lasting connections with its customers — and all of Andrea's work is driven by that mission. She's doing something right, because Ally's CEO has received letters from CEOs of other banks commending the company for its “brilliant” ideas. Because the Ally team is constantly taking risks and concocting creative messaging, Ally's customers are on board when the bank takes new leaps. The hallmark of the brand is customer centricity, and with everyone from the CEO to call center employees committed to that core value, Andrea believes the company will continue to succeed. “My team made Ad Age's 2019 Marketers of the Year list, and the reason I was so proud of that is, as I looked at that list I thought … we're showing up on this list with Apple and with Burger King, and with Allbirds and all these brands that are out there and are doing all this crazy and interesting stuff,” she says. “We've cracked the code, because we've gotten consumers to think of us in a really different way because of our actions.”  Featured Challenger

Raja Rajamannar is a transformative business leader with substantial senior management experience across different geographies around the world. Managed large-scale businesses at Fortune 500 companies across financial services, consumer-packaged goods and healthcare, including at Unilever, Citigroup, Anthem, and Mastercard. Wide-ranging success in navigating highly regulated environments, leading transformational strategies – both growth and turnaround - and driving shareholder value. In addition to managing diverse businesses, has also significant experience managing functions including Marketing & Communications, Innovation, Sales & Business Development, Corporate Development (M&A), Data Analytics and Digital. He currently serves as the Chief Marketing and Communications Officer of Mastercard and the President of its Healthcare division. Is a member of the Management Committee of the enterprise. Also is responsible for exploring and developing business opportunities in new verticals such as health care. He is globally recognized for his innovative thinking, leadership in business transformation that he has brought to executive roles across industries, and leadership in Mastercard's marketing and brand transformation. Award-winning throughout his career, most recent ones being: WFA Global Marketer of the Year (2018), Forbes 2018 Top 5 World's Most Influential CMOs, Campaign Power 100, Business Insider's 25 Most Innovative CMOs in the World, , Billboards 2018 Top Branding Power Player and The CMO Club Hall of Fame. He serves on the board of PPL Corp (NYSE:PPL) and on non-profit boards including Bon Secours Mercy Health, New York City Ballet, Cintrifuse, ANA and World Federation Advertisers (WFA). --- Support this podcast: https://anchor.fm/shobhana-viswanathan/support

Andrea Brimmer is Chief Marketing and Public Relations Officer at Ally Financial Inc. She earned her bachelor's degree from Michigan State University, where she also played varsity collegiate soccer for four years. Andrea joined Ally in 2006, spearheading the creation of the Ally brand, developing everything from the brand pillars and cultural framework to the value proposition and delivery in the marketplace. Brimmer was named chief marketing officer in 2015. In 2016, she launched the company's first unified brand campaign, “Do It Right”, highlighting Ally's unique focus on doing the right thing for customers. The campaign not only aligned the full scope of the company's product offerings under one mantra, it also reflected the company's internal culture and core values. “Do It Right” became a point of pride for Ally and resulted in the highest consumer brand sentiment and awareness in company history. Brimmer is widely recognized as one of the country's most innovative and effective marketing leaders. Honors and Awards: Andrea is the winner of Adweek's 2020 Brand Genius awards for marketers who have skillfully led their brands' messaging to new heights. She has also twice been named to Forbes' list of “50 Most Influential CMOs” and “100 Leading Women” by Automotive News. Prior to joining Ally in 2006, Brimmer spent 20 years on the agency side in Detroit, where she led the Chevrolet account and launched the iconic American Revolution campaign!!

For many organizations, the future of work is hybrid, but that doesn't mean a return to the office should bring back old assumptions about how work gets done. Managing a work-from-anywhere world requires a more strategic plan, says Dr. Alexandra Samuel. In this episode, Alexandra shares tips on how leaders can adopt a team-based approach to managing remote schedules, optimize tasks for the home and office, and develop opportunities for "punctuated collaboration" that supports work flow and people's strengths. * * * ABOUT ALEXANDRA: Dr. Alexandra Samuel is a speaker, data journalist and tech writer. She is the co-author (with Robert Pozen) of Remote, Inc: How To Thrive at Work….Wherever You Are. She is regular contributor to The Wall Street Journal, The Harvard Business Review, Medium's Forge and JSTOR Daily, and has written for many other outlets, including Macworld, Oprah.com, The Atlantic.com, The Toronto Star and CBC Radio. In addition to her data-driven stories for media outlets, Alexandra works with customer experience giant Sprinklr as the data journalist on the annual Forbes report on The World's Most Influential CMOs.

With the advent of technology, classical marketing has almost gone obsolete, giving rise to this need for businesses to reimagine and reinvent marketing. Our guest today introduces this concept of quantum marketing, the new marketing mindset that we need to master. Raja Rajamannar is the Chief Marketing and Communications Officer and President of Mastercard Healthcare. He's an accomplished global marketing executive with more than 25 years of experience. Some of his recent accolades include the Global Marketer of the Year Award by the World Federation of Advertisers, Top 5 World's Most Influential CMOS by Forbes Top 10, and World's Most Innovative CMOs by Business Insider. Here are some power takeaways from today's conversation: Raja's career journey from a marketing intern in India to global marketing executive How the role of a marketer has evolved over the years How the third and fourth paradigms in marketing lost the marketer's seat at the table Quantum Marketing: a new approach to marketing The touchless technology aggravated by COVID Episode Highlights: How the Role of A Marketer Has Evolved Over the Years Until the mid-1990s, it was all about right-brain thinking, creativity, innovation, intuitiveness, outside-of-the-box thinking, and so on. But with the advent of the internet, technology entered full force into marketing on the one hand, and data analytics on the other. Suddenly, marketers found themselves to be now needing to exercise their left brains. And a lot of marketers struggled with that. The 3rd and 4th Paradigm Shifts in Marketing Raja explains the third paradigm as this shift in the marketing world. For instance, you find somebody who is not even a marketer but understands technology and defines a simple problem with a digital ecosystem. And then they go and create a product or a company. And the company becomes a several-hundred-billion-dollar company very quickly. Then in 2007, the shift got aggravated with the advent of the fourth paradigm of marketing wherein two technologies came: social media platforms and the launch of the iPhone. This marked the birth of easy-to-use, connected digital devices which have become pervasive everywhere. This necessitated marketers to dive in more to get their heads around these two technologies. Losing the Marketer's Seat at the Table The combination of the forces in the third paradigm and the fourth paradigm resulted in marketers losing their seat at the table. As a result, many roles of CMOs are being eliminated. If you look at Philip Kotler's classical definition of marketing as the four P's of marketing, today, many marketing departments don't have a Product. They don't have a Price. They don't have a Place which is distribution. They barely handle one pillar, which is Promotions. They only handle the thematic promotions and not the schematic promotions. And this is an existential crisis marketers face. The Rise of Contactless Technology Because of COVID, new habits are being formed along with the desire not to have that physical touchpoint. People are working remotely and everything has become remote. And more and more people are now leaning into e-commerce platforms. So now, everything is digitized – altering the marketing landscape dramatically. Resources Mentioned: Quantum Marketing: Mastering The New Marketing Mindset for Tomorrow's Consumers

In this episode, we talk to Raja Rajamannar (Chief Marketing & Communications Officer at Mastercard) as we discuss his new book, why he is excited about blockchain in the healthcare space, and so much more. Purchase Quantum Marketing: Mastering The New Marketing Mindset for Tomorrow's Consumers **More On Raja** Raja Rajamannar is an accomplished global business executive with more than 25 years of experience, the last six of which have been in the role of Chief Marketing & Communications Officer for Mastercard and President of the company’s healthcare business. In his role as President of Healthcare, Raja has overseen the creation, development and successful scaling of Mastercard’s healthcare business across multiple regions. This is now one of the fastest growing businesses at Mastercard. Raja joined Mastercard in 2013, bringing with him more than 25 years of experience as a global executive, managing large P&Ls and driving business transformation across multiple industries and geographies. Raja served as Chief Transformation Officer of the health insurance firm Anthem (formerly WellPoint). He helped craft the company’s new business direction and strategy, managed its $11 billion Medicare Advantage business, and led large M&A initiatives for the company. Prior to that, he also served as Chief Innovation & Marketing Officer and Chief Executive of International Operations at Humana. Raja is consistently recognized globally as a highly innovative and transformational leader with a deep expertise in Marketing, Data, and Digital technologies. Some of his recent accolades include: Global Marketer of the Year award by the World Federation of Advertisers, top 5 “World’s Most Influential CMOs” by Forbes, top 10 “World’s Most Innovative CMOs” by Business Insider, and inductee to The CMO Club Hall of Fame. He has also been recognized as one of AdWeek’s most tech-savvy CMOs. He recently assumed the honorary role of President of the World Federation of Advertisers. Raja has also been recognized by ANA Educational Foundation as the Marketer of the Year in 2019. At Mastercard, Raja is responsible for successfully leading the company’s marketing transformation, including the integration of the Marketing and Communication functions, the development of its Priceless experiential platforms, and the creation and deployment of cutting edge marketing-led business models into the core of the company. Raja has overseen the successful evolution of Mastercard’s identity for the digital age, pioneering Mastercard’s move to become a symbol brand and launching its breakthrough sonic brand platform. Interbrand has ranked Mastercard as the fastest growing brand across all industries and categories, worldwide. Earlier in his career, Raja held a number of leadership roles during 15 years with Citigroup including Executive Vice President & Chief Marketing Officer, Citi Global Cards; Chairman and CEO, Diners Club North America; Regional Cards Director, EMEA; and Marketing & Sales Director, Citi Gulf Markets. Before that, he spent seven years with Unilever in sales and product management roles. He began his career with Asian Paints in India. Raja received a Master of Business Administration degree from the Indian Institute of Management, in Bangalore, India, and a Bachelor of Technology degree in Chemical Engineering from Osmania University in Hyderabad, India. Written by: Dominic Lawson Executive Producers: Dominic Lawson and Kenda Lawson

In this episode, we talk to Raja Rajamannar (Chief Marketing & Communications Officer at Mastercard) as we discuss his new book, why he is excited about blockchain in the healthcare space, and so much more.  Purchase Quantum Marketing: Mastering The New Marketing Mindset for Tomorrow's Consumers **More On Raja** Raja Rajamannar is an accomplished global business executive with more than 25 years of experience, the last six of which have been in the role of Chief Marketing & Communications Officer for Mastercard and President of the company's healthcare business. In his role as President of Healthcare, Raja has overseen the creation, development and successful scaling of Mastercard's healthcare business across multiple regions. This is now one of the fastest growing businesses at Mastercard. Raja joined Mastercard in 2013, bringing with him more than 25 years of experience as a global executive, managing large P&Ls and driving business transformation across multiple industries and geographies. Raja served as Chief Transformation Officer of the health insurance firm Anthem (formerly WellPoint). He helped craft the company's new business direction and strategy, managed its $11 billion Medicare Advantage business, and led large M&A initiatives for the company. Prior to that, he also served as Chief Innovation & Marketing Officer and Chief Executive of International Operations at Humana. Raja is consistently recognized globally as a highly innovative and transformational leader with a deep expertise in Marketing, Data, and Digital technologies. Some of his recent accolades include: Global Marketer of the Year award by the World Federation of Advertisers, top 5 “World's Most Influential CMOs” by Forbes, top 10 “World's Most Innovative CMOs” by Business Insider, and inductee to The CMO Club Hall of Fame. He has also been recognized as one of AdWeek's most tech-savvy CMOs. He recently assumed the honorary role of President of the World Federation of Advertisers. Raja has also been recognized by ANA Educational Foundation as the Marketer of the Year in 2019. At Mastercard, Raja is responsible for successfully leading the company's marketing transformation, including the integration of the Marketing and Communication functions, the development of its Priceless experiential platforms, and the creation and deployment of cutting edge marketing-led business models into the core of the company. Raja has overseen the successful evolution of Mastercard's identity for the digital age, pioneering Mastercard's move to become a symbol brand and launching its breakthrough sonic brand platform. Interbrand has ranked Mastercard as the fastest growing brand across all industries and categories, worldwide. Earlier in his career, Raja held a number of leadership roles during 15 years with Citigroup including Executive Vice President & Chief Marketing Officer, Citi Global Cards; Chairman and CEO, Diners Club North America; Regional Cards Director, EMEA; and Marketing & Sales Director, Citi Gulf Markets. Before that, he spent seven years with Unilever in sales and product management roles. He began his career with Asian Paints in India. Raja received a Master of Business Administration degree from the Indian Institute of Management, in Bangalore, India, and a Bachelor of Technology degree in Chemical Engineering from Osmania University in Hyderabad, India. He is a member of the Board of Directors of PPL Corporation, a Fortune 500 power generation and distribution company, and Bon Secours Mercy Health, one of the major hospital systems in the US. He serves on the boards of Cintrifuse, a Cincinnati-based public/private startup catalyst organization, the ANA, and the New York City Ballet. Raja regularly delivers keynote speeches at esteemed marketing, health and business industry events, including the World Economic Forum, Cannes Lions, CES, SXSW, and Advertising Week. The marketing transformation work led by Raja at Mastercard has been developed into case studies at both Harvard Business School and Yale School of Management, and taught in top academic institutions around the world. Hectic is an all-in-one business management software built specifically for freelancers who arejust getting started or looking to take their freelance business to the next level. Sign up at gethecticapp.com/thestartuplife Follow The Startup Life Podcast Facebook Page Want gear from The Startup Life? Check out our gear! Follow us on Clubhouse to ask our guests questions as well.  Check out other great podcasts from The Binge Podcast Network. Written by: Dominic Lawson  Executive Producers: Dominic Lawson and Kenda Lawson Music Credits: **Show Theme**  Behind Closed Doors - Otis McDonald  **Break Theme** Cielo - Huma-Huma 

I chat to Ana Andjelic - a Strategy Executive, author of “The Business of Aspiration”, one of Forbes’s World’s Most Influential CMOs and recently appointed Chief Brand Officer at Banana Republic. We unpack some of the themes in her book, learnings from 2020, using your personal brand to add value and the importance of being patient.

On today's podcast episode we welcome Brian Kardon, CMO at InVision. InVision is used by over 7 million customers to power a repeatable and streamlined design workflow. That includes tens of thousands of organizations and 100% of Fortune 100 brands. Brian has been recognized for his leadership and innovation in marketing, including Forbes' "50 Most Influential CMOs on Social Media" and Business Insider's "20 Executives Shaping the Future of Marketing." Jake and Brian explore the evolution of marketing, the roadmap to becoming a CMO, and how to best navigate today's challenges while equally preparing for the new ones that await us in the future. Be sure to let us know your thoughts on social! --- Support this podcast: https://anchor.fm/trndsttrs/support

Welcome to the What's Next! podcast with Tiffani Bova.   This week I am thrilled to be bringing you our seventh What’s Next! BONUS Episode with Raja Rajamannar! For this special episode, I'm sharing my February, 12th LinkedIn Live chat with the Chief Marketing & Communications Officer for Mastercard, and President of the company’s healthcare business.     Raja joined Mastercard in 2013, bringing with him more than 25 years of experience as a global executive, managing large P&Ls and driving business transformation across multiple industries and geographies. Raja served as Chief Transformation Officer of the health insurance firm Anthem (formerly WellPoint). He helped craft the company’s new business direction and strategy, managed its $11 billion Medicare Advantage business, and led large M&A initiatives for the company. Prior to that, he also served as Chief Innovation & Marketing Officer and Chief Executive of International Operations at Humana. Raja is consistently recognized globally as a highly innovative and transformational leader with a deep expertise in Marketing, Data, and Digital technologies. Some of his recent accolades include: Global Marketer of the Year award by the World Federation of Advertisers, top 5 “World’s Most Influential CMOs” by Forbes, top 10 “World’s Most Innovative CMOs” by Business Insider, and inductee to The CMO Club Hall of Fame. He has also been recognized as one of AdWeek’s most tech-savvy CMOs. He recently assumed the honorary role of President of the World Federation of Advertisers. Raja has also been recognized by ANA Educational Foundation as the Marketer of the Year in 2019.    THIS EPISODE IS PERFECT FOR… anyone developing a career in marketing, anyone seeking to understand how rapidly marketing is evolving, and anyone wanting to know how to get ready for this dramatic shift.    TODAY’S MAIN MESSAGE… Raja shares his own journey as well as his insight on how technology has continually evolved in the last several decades and how marketing has had to change with it, evolving through four significant stages. What happens next in the fifth stage, or Fifth Paradigm as he puts it, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. Raja shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.    WHAT  I  LOVE  MOST… Raja’s assertion that trust will be one of the biggest differentiators between brands, and that the key to trust will be to demonstrate your purpose and belief in it, and then boldly and consistently act with purpose to earn that trust!    Running time: 33:47     Subscribe on iTunes     Find Tiffani on social:   Facebook   Twitter   LinkedIn   Instagram      Find Raja online:   LinkedIn   Twitter  Instagram     Quantum Marketing Book 

Openpath offers cutting-edge workplace safety and security solutions though touchless access control. It is a hardware and SaaS company with about 80 people. Kieran leads marketing for Openpath and has previously led marketing at Belkin and Radioshack. He has been recognized by Forbes as one of “https://www.forbes.com/sites/forbesleadershipteam/2020/10/01/the-worlds-most-influential-cmos-2020-resolute-leadership-in-transformative-times/ (The World's Most Influential CMOs 2020)”. Episode synopsis In this episode, Kieran and Erica delve into the big trends in B2B that will impact B2B SaaS marketers and the work they do, in 2021 and beyond. Kieran shares valuable real-life experiences from his career, stressing that an agile mindset is the key competency of a CMO in today's environment. We also delve into what a CEO needs to think about when hiring a CMO, considering there is no one fixed template of what a CMO should do. Highlights include:  The key trends impacting B2B CMOs today Why there is no one universal CMO role… and the core competency of a good CMO The pros and cons of marketing leaders reporting to CROs The most important emerging role in marketing Whether diversity needs to be approached in a systemic way, or whether  individual leaders should establish their own initiatives Why empathy for customers will rule in 2021… and why building ongoing relations with the end-user is critical for B2B Marketing

In this episode of Keen On, Andrew Keen talks with Raja Rajamannar about his new book, Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers. In the book, Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption. A member of the Mastercard's Management Committee, Raja draws upon his breadth of experience running global businesses across the payments, healthcare and consumer-packaged goods industries to reinvent marketing as a business driver and to explore new business opportunities in various sectors. Today, the MasterCard brand delivers a sustainable, competitive advantage for the company and its customers. In addition to overseeing the traditional marketing disciplines, Mr. Rajamannar also has the chief communications officer, responsible for worldwide communications and digital marketing, reporting into him. Prior to joining MasterCard, he served as executive vice president and chief transformation officer at Anthem, where he oversaw the turnaround of the company’s $10 billion Medicare Advantage business, while also managing functions like M&A, marketing data analytics and innovation. Before Anthem, Mr. Rajamannar served as the chief executive – International and chief innovation and marketing officer for Humana, overseeing enterprise-wide functions including marketing, communications, public affairs, innovation, data analytics and international business development. Earlier, he was with Citigroup for 15 years, holding a number of senior management roles, including leading the core credit cards business for North America. From 2004 to 2006, Mr. Rajamannar was chairman and CEO, Diners Club North America. He also served as head of credit cards and all consumer asset products for Citi’s Europe, Middle East and Africa (EMEA) region. Prior to Citigroup, he held a number of senior product, sales and marketing positions with Unilever in India. In 2015, Mr. Rajamannar was recognized as one of Forbes’ 50 Most Influential CMOs. He is a member of the Board of Directors of PPL Corporation. Mr. Rajamannar has a Master of Business Administration from the Indian Institute of Management, Bangalore, India, and a Bachelor of Technology degree in Chemical Engineering from Osmania University in Hyderabad, India. Learn more about your ad choices. Visit megaphone.fm/adchoices

In conversation with Ana Andjelic, one of Forbe's  The World's Most Influential CMOs, author of The Business of Aspiration, and doctor in Sociology.Ana shares with us the framework she created for brands to be relevant and win in the modern economy. From the 4Cs, to taste bubbles and social capital, Ana has a unique and visionary take on the consumer goods landscape and what it takes for brands to capture the zeitgeist, as well as the minds and hearts of this new wave of customers!Ana Andjelic is a leading and brilliant strategist who you can follow here: http://www.andjelicaaa.com/

Ana Andjelic is a strategy executive and the author of The Business of Aspiration. Forbes lists her among The World’s Most Influential CMOs. She specializes in — building brand-driven modern businesses. Ana earned her doctorate in sociology and worked at many of the world’s top brands and advertising agencies. She is a widely read columnist, an in-demand speaker and a highly regarded advisor. 

Aimée Lapic is the Chief Digital and Marketing Officer at GoPro. Before joining GoPro, she served as CMO at Pandora. She spent over 14 years with Gap, Inc. in various roles, including CMO of Banana Republic and SVP and GM of International Gap Outlet. Aimée was featured in the top 50 on Forbes' Most Influential CMOs list in 2018. She has built world-class teams and driven results through her leadership and effective approach to hiring. Because Aimée was hired at GoPro in the beginning of the COVID 19 pandemic, she has a unique take on virtual hiring and remote onboarding. Highlights from our conversation include:How Aimée's background has shaped her leadership (3:32)What it takes to be a great CMO (5:09)Her approach to hiring (7:17)Balancing creative and analytical team capabilities (11:22)What she looks for in candidates (12:37)The questions she asks in interviews (14:13)Why positivity is integral to her philosophy (17:41)Her experience being hired virtually (19:48)How being remote has changed her approach (20:49)What Aimée has learned from hiring mistakes (25:36)How company culture and decision-making influence hiring (26:57)Visit HowIHire.com for transcripts and more on this episode. Follow Roy Notowitz and Noto Group Executive Search on LinkedIn for updates and featured career opportunities.

As Senior Executive Vice President & Chief Marketing Officer, Heidi Browning leads the National Hockey League's growth marketing strategy with a focus on digital, innovation and social media. With more than 25 years of marketing experience, including success with major brands in Silicon Valley, Browning brings a valuable mix of client, agency and media owner perspective to the NHL. Browning is known as a passionate pioneer in digital, mobile and social marketing and as an executive who advances new ideas and innovation within the industry. Inspired by the intersection of media, technology and culture, Browning studies generational trends in attention and brand engagement. Her experience marketing to Millennial and Gen Z audiences is essential for engaging young sports fans and will help guide her leadership of the NHL's new fan database/analytics initiative. Under Browning's leadership, the NHL has experienced a 33% growth in followers on Facebook, Instagram and Twitter. She spearheaded the introduction of eight new Twitter accounts, including six international language, @StanleyCup; @NHLGIFs; NHL Europe on Instagram; and TikTok, Weibo and WeChat accounts. As a result of a focused strategy on video content, video streams have increased 111% across Facebook, Twitter, and Instagram. Since Browning's arrival at the NHL, the League's Instagram engagement has increased by 58%, while followers on that account increased 46%. Prior to joining the NHL in 2016, Browning served as SVP, Strategic Solutions, at Pandora, overseeing the development of marketing experiences creating value for fans, bands and brands. Leveraging Pandora's passionate fan base, first party data, and personalization, Browning's team launched live music and content experiences pairing Fortune 500 clients with emerging and iconic artists. As Senior Vice President of Client Solutions for Fox Interactive Media/MySpace, Browning evangelized the value of social media in the marketing mix and positioned brand communities as a new way to build audience, create engagement and establish a two-way dialogue between consumers and brands. She led the first in-depth consumer segmentation and ROI study for social media - Never Ending Friending, A Journey Into Social Networking, which quantified the impact of The Momentum Effect. Browning is a sought-after featured speaker at industry conferences, including CES, SXSW, TEDx Women, Variety Entertainment Marketing Summit, Adweek and the Youth Marketing Summit, among others. Her honors include Adweek's Most Powerful Women in Sports, Most Powerful Women in Music by Billboard, Forbes CMO Next, and being named one of Forbes' World's Most Influential CMOs in 2020 among others. Browning earned a B.A. in International Relations from the University of Colorado, Boulder and resides in San Francisco and New York.

Recognized in the Forbes list of ‘The World’s Most Influential CMOs’, Ravi Santhanam joins us in this episode to talk about the evolution of AI in the banking sector. Ravi uses his 20+ years of experience to explain how marketing can become more data-driven. The brand message is now decentralized – consumers have enormous power to influence the brand. Just two decades ago, marketers used to control the entire brand message and experience. Today, they are custodians of the brand experience. Ravi suggests how modern marketers can leverage AI to make the customer experience richer without sacrificing the human touch.

Every year, Sprinklr partners with Forbes and LinkedIn to present a list of the World's Most Influential CMOs. And every year I get questions about how the list was curated and ranked.  In this episode, we'll look at the process and criteria for building the list, along with some thoughts and ideas about how to use your influence to help your company.   https://sprinklr.com/worlds-50-influential-cmos-2020

ABM is easy as soon as soon as you define your original ideal customer profile. But that's just like the old Steve Martin answer on how to be a millionaire: “First step: Get a million dollars.” So how do you get that million dollars? Or, in this case, how do you define your ideal customer profile?  Our advice, listen to this guy: Kirby Wadsworth. If that name is familiar to you, it's because he's an author of an Amazon 5-Star book, he was featured in Forbes' Most Influential CMOs on Social Media, and he's won tons of awards in the B2B space, including the Webby and W3 Awards and SiriusDecisions Return on Marketing & Sales Integration Award, to name a few. Currently, Kirby's the CMO at Illusive Networks, where he and his team are on a tremendous growth trajectory, while Kirby is helping define their ICP.

In this episode, Raja Rajamannar draws on his 25+ year career to go behind the scenes on what it takes to transform marketing into an agile driver of business growth. From engaging C-Suite peers to embedding data throughout the organization, Raja details how to design and scale a marketing organization with gravitas.Raja Rajamannar is Chief Marketing & Communications Officer for Mastercard and President of the company’s healthcare business. He is an accomplished global business executive with more than 25 years of experience. Raja has been named Global Marketer of the Year by the World Federation of Advertisers, top 5 “World’s Most Influential CMOs” by Forbes, top 10 “World’s Most Innovative CMOs” by Business Insider, and is an inductee to The CMO Club Hall of Fame.

Bozoma Saint John is a force of nature and one of the most sought after marketers and speakers on the planet. Her career trajectory has been carved through hard work, determination and unshakeable confidence. Bozoma was recently named Global Chief Marketing Officer at Netflix. Before that, she was the Chief Brand Officer at Ube and the Chief Marketing Officer for Endeavor, a global leader in entertainment, sports and fashion. She's been on list after list, including Forbes' Most Influential CMOs list and Black Enterprise's Most Powerful Women in Business.  This conversation with Bozoma was recorded live in front of an audience at a Girlboss Rally before Boz was at Netflix—but her message is more relevant than ever, which is why we're excited to share it today. Listen in and learn why Boz thinks women need to celebrate themselves (and their sisters!) more, hiring for diversity, hiring our friends, balancing our personal and professional lives-and how to tackle tough work situations—with men. Sign up for the Girlboss Daily to receive tips on work, life, and how to chase (and reach!) your dreams: https://bit.ly/30A14AL Follow Bozoma Saint John on social media at @badassboz and read the show notes on our blog. Want to get more eyes on your job postings? Purchase a premium job posting and get featured in our limited Jobs section in the official Girlboss daily Newsletter — the go-to spot for women in business: https://jobs.girlboss.com Share your thoughts on this episode and more on Instagram at @Girlboss.

Raja Rajamannar is the Chief Marketing and Communications Officer of Mastercard and the President of its Healthcare division. In the past, Raja has held management positions at multiple Fortune 500 companies, including Unilever, Citigroup, Anthem, and, most recently, Mastercard, where he's been for the past seven years.  Raja has been named as one of the Top 5 World's Most Influential CMOs by Forbes, is a member of the Campaign Power 100, one of Business Insider's 25 Most Innovative CMOs in the World, a Top Branding Power Player by Billboard, a member of The CMO Club, and of course one of PRovoke Media's Influence 100.  Recently, Raja has been an incredible thought leader on the obligation that brands have to do the right thing during Covid - he's specifically been quoted most notably for saying, “now is not the time to sell, but to serve.” In this conversation, Raja delves further into this concept and also discusses the evolution of Mastercard's Priceless campaign, the magic of comms-led creative, and the fascinating world of sonic branding. Below are key takeaways from this conversation with Mastercard CMO Raja Rajamannar and Lippe Taylor CEO Paul Dyer.  Hire a Chief Risk Officer for your marketing cabinet.  Of the many brands that faced downturns during covid, Mastercard was one of the few that was able to thrive, and Raja attributes this to the work of his Chief Risk Manager. This position was created only a few years ago, and while originally created to monitor risks in security, brand reputation, and finance, its framework enabled Mastercard to immediately jump into action in the face of the crisis because they had a team ready to craft solutions. When crises arise, most companies assume an ‘all hands on deck' position and loop in key management to arrive at solutions. As effective as it may sometimes be, this approach collectively disrupts business as usual by pooling the collective brainpower AWAY from the day-to-day work and responsibilities of some of your most crucial people, which can destabilize a company. Establishing and nourishing a risk-management position and team function is critical for creating a culture of safety and stability.  Use Comms as a Force Multiplier.  Raja is very enthusiastic when discussing the structure of his marketing team, specifically how thoroughly integrated communications are throughout the entire marketing function. This level of integration has been such a breakthrough that Raja refers to it as a force multiplier, whereby the comms function and marketing function greatly increase each other's efficacy by quantum leaps when they're working in tandem as opposed to separately. This integration has allowed for a free-flowing supply of well-rounded ideas that have serious media legs. When Mastercard's comms team discovered that many transgender people faced painful suspicion among checkout tellers when using cards that had their outdated names on them, they not only solved this problem but executed a highly successful campaign that documented the struggle with a happy ending. The campaign was fully integrated between comms & advertising, which enabled it to be both creatively compelling and culturally relevant. Use creative risks to learn more about your customers.  With the Fan Wave concept, Raja & his team wanted to find a way to create an engaging virtual event that sports fans could participate in, so they came up with the idea of the largest ‘fan wave' in history, whereby consumers all over the world would record themselves performing a wave (when groups of sports fans rhythmically recreate an oceanic wave by standing up and sitting down in synchronicity). The problem was, the marketing leaders didn't know if their adult customers would participate. They ran it anyway, and in the end, the program was a smashing success; over half a million people participated with over 1 billion video views,

Raja Rajamannar is the Chief Marketing and Communications Officer of Mastercard and the President of its Healthcare division. In the past, Raja has held management positions at multiple Fortune 500 companies, including Unilever, Citigroup, Anthem, and, most recently, Mastercard, where he’s been for the past 7 years.    Raja has been named as one of the Top 5 World's Most Influential CMOs by Forbes, is a member of the Campaign Power 100, one of Business Insider’s 25 Most Innovative CMOs in the World, a Top Branding Power Player by Billboard, a member of The CMO Club, and of course one of PRovoke Media’s Influence 100.    Recently, Raja has been an incredible thought leader on the obligation that brands have to do the right thing during Covid - he’s specifically been quoted most notably for saying, “now is not the time to sell, but to serve.” In this conversation, Raja delves further into this concept and also discusses the evolution of Mastercard’s Priceless campaign, the magic of comms-led creative, and the fascinating world of sonic branding.   Below are key takeaways from this conversation with Mastercard CMO Raja Rajamannar and Lippe Taylor CEO, Paul Dyer.  Hire a Chief Risk Officer for your marketing cabinet.  Of the many brands that faced downturns during covid, Mastercard was one of the few who was able to thrive, and Raja attributes this to the work of his Chief Risk Manager. This position was created only a few years ago, and while originally created to monitor risks in security, brand reputation, and finance, its framework enabled Mastercard to immediately jump into action in the face of the crisis because they had a team ready to craft solutions. When crises arise, most companies assume an ‘all hands on deck’ position and loop in key management to arrive at solutions. As effective as it may sometimes be, this approach collectively disrupts business as usual by pooling the collective brainpower AWAY from the day to day work and responsibilities of some of your most crucial people, which can destabilize a company. Establishing and nourishing a risk- management position and team function is critical for creating a culture of safety and stability.  Use Comms as a Force Multiplier.  Raja is very enthusiastic when discussing the structure of his marketing team, specifically how thoroughly integrated communications is throughout the entire marketing function. This level of integration has been such a breakthrough that Raja refers to it as a force multiplier, whereby the comms function and marketing function greatly increase each other’s efficacy by quantum leaps when they’re working in tandem as opposed to separately. This integration has allowed for a free-flowing supply of well-rounded ideas that have serious media legs.   When Mastercard's comms team discovered that many transgender people faced painful suspicion among checkout tellers when using cards that had their outdated names on them, they not only solved this problem but executed a highly successful campaign that documented the struggle with a happy ending. The campaign was fully integrated between comms & advertising, which enabled it to be both creatively compelling and culturally relevant. Use creative risks to learn more about your customers.  With the Fan Wave concept, Raja & his team wanted to find a way to create an engaging virtual event that sports fans could participate in, so they came up with the idea of the largest ‘fan wave’ in history, whereby consumers all over the world would record themselves performing a wave (when groups of sports fans rhythmically recreate an oceanic wave by standing up and sitting down in synchronicity). The problem was, the marketing leaders didn’t know if their adult customers would participate. They ran it anyway, and in the end, the program was a smashing success; over half a million people participated with over 1 billion video views, and a world record was set.   As crucial as it is to turn to data and analytics to inform creative concepts, sometimes you simply have to test ideas on the market directly to see what works - ultimately, this allows you to uncover new insights about your customers that the data may not have shown you. In the case of Mastercard, they discovered that the majority of their customer base were kids at heart.  Raise your DQ (Decency Quotient). Raja believes that IQ & EQ are important for success, but an ingredient that is often missing in many corporate cultures is DQ, your Decency Quotient. Raja elaborates on how there are many paths to success, but the most meaningful and sustainable paths are paved with ethically sound decisions and conduct. Raja further stipulates that being a good human being should be a precursor to being a good marketer, as values of empathy and humanity are critical for effectively reaching & benefitting your target consumers.    With this concept in mind, Raja has been very outspoken about how this time period is not the time for brands to sell, but to serve. During uncertain times when consumers are nervous, it is easy to exploit their fear for short term gain, but this approach ruins loyalty. Serving customers during difficult times in favor of short-term gains not only strengthens brand loyalty and profitability in the long term, but it’s the right thing for brands to do.  ----- Produced by Simpler Media

We continue our conversation with Manisha Seewal, Group CMO of Carro and CEO of Jualo (acquired by Carro in 2019). After tracing her journey from corporate to startup and understanding her marketing philosophy in the first episode, we now talked about the future -- the future of marketing amidst changing consumer behavior, the future of marketing technology, and the future of Carro and Jualo under her leadership. We also talk about how marketing and culture are inseparable in shaping a company's growth. Our call was recorded 21 July 2020. Timestamps 1:06 How brands can adjust to changing consumer behavior and stay lean; 6:10 How COVID is affecting marketing technology and the way marketing teams operate; 8:31 Manisha on her new role as CEO of Jualo and Carro's initiatives in Indonesia; 11:48 Manisha on the importance of culture in marketing and vice-versa; 13:02 Manisha's recommended books, TV series, music, apps, and spots in Southeast Asia; About our guest Manisha is a leader in the marketing technology space and a firm believer in simplifying technology to answer customer's needs. She has led several “Singapore's first” technological innovations, which includes Singapore's first “Netflix for Cars”- a car subscription-based service, Singapore's first ChatBot from a life insurer and Singapore's first usage-based insurance. She has been featured in top media like Channel News Asia and Straits Times, a highly sought-after speaker at leading Marketing & Tech conferences and top academic institutions like INSEAD, NUS, and SMU to deliver keynote sessions on Women in Tech, Innovation, Diversity and Digital Transformation. Manisha is listed amongst one of the world's 100 Most Influential CMOs and Top 50 Women leaders in Asia. Music Six O'Clock Rush by TrackTribe c/o Youtube Studio Giant iPhone by RAGE c/o Youtube Studio The content of this podcast is for informational purposes only, should not be taken as legal, tax, or business advice or be used to evaluate any investment or security, and is not directed at any investors or potential investors in any Insignia Ventures fund.

For our first episode of On Call with Insignia Season 2, we had a chat with Manisha Seewal, Group Chief Marketing Officer of CARRO, Southeast Asia's leading car marketplace. Our call was quite jampacked so we split it into two episodes -- this first one covers her journey from corporate to tech startup, her philosophy when it comes to leveraging technology for marketing, and a case study on CARRO's most recent initiative as Singapore's first contactless car service. Our call was recorded 21 July 2020. Timestamps 1:00 Manisha Intro; 2:09 Manisha introduces Carro; 4:23 Manisha talks about her journey from corporate to startup; 11:07 Manisha talks about adjusting to startup culture (and budgets); 14:22 Manisha shares her philosophy when it comes to technology and marketing; 17:12 Manisha talks about launching Singapore's first contactless car service; About our guest Manisha is a leader in the marketing technology space and a firm believer in simplifying technology to answer customer's needs. She has led several “Singapore's first” technological innovations, which includes Singapore's first “Netflix for Cars”- a car subscription-based service, Singapore's first ChatBot from a life insurer and Singapore's first usage-based insurance. She has been featured in top media like Channel News Asia and Straits Times, a highly sought-after speaker at leading Marketing & Tech conferences and top academic institutions like INSEAD, NUS, and SMU to deliver keynote sessions on Women in Tech, Innovation, Diversity and Digital Transformation. Manisha is listed amongst one of the world's 100 Most Influential CMOs and Top 50 Women leaders in Asia. Music Six O'Clock Rush by TrackTribe c/o Youtube Studio Giant iPhone by RAGE c/o Youtube Studio The content of this podcast is for informational purposes only, should not be taken as legal, tax, or business advice or be used to evaluate any investment or security, and is not directed at any investors or potential investors in any Insignia Ventures fund.

Today on the show we have Ryan Bonnici one of the World's Most Influential CMOs as named by Forbes currently leading the marketing team at G2. In this episode, we talked about Ryan’s responsibilities as CMO at G2, how he and his team split their focus, and how G2’s Product team mirrors their marketing team’s structure. We also discussed G2’s Buyer Intent and how it arms companies to predict churn, how their retention team measures success, and how they guide their free users into their paid funnel. As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.

What You'll Learn From This Episode: How your book can be a leverage to grow your business You got the idea for your book, but don't know how to start or publish it You want to start writing a book but doesn't know what content to put ​ Related Links and Resources: Get Josh's email free course, you can sign up and get some emails, and it's all about steps on how to get started on thought leader, go directly to his site www.joshsteimley.com. Summary: Josh Steimle is an author, speaker, entrepreneur, and creator of The 7 Systems of Influence framework used by parents, educators, and business and community leaders to build influence and increase impact. Josh is the founder of MWI, a digital marketing agency with offices in Hong Kong, Singapore, China, the UK, and the US. He is also the founder and CEO of Influencer Inc, a publishing, training, and events company that provides personal branding and thought leadership services to CEOs and other executives. He has written over 300 articles for publications like Fortune, Time, Forbes, Inc., Mashable, TechCrunch, and Entrepreneur, and is the author of Chief Marketing Officers at Work, which was recognized in Success Magazine as one of the 5 Best Business Books of 2016. Entrepreneur Magazine put Josh on their 50 Inspirational Entrepreneurs to Watch in 2017 list, Forbes recognized him as one of 25 Marketing Influencers To Watch In 2017, Josh was ranked #7 on Richtopia's list of Top 100 Most Influential CMOs, and data from social media research firm Leadtail ranked Josh #11 on their list of People Most Mentioned and Retweeted by CMOs. Josh consults with leaders in government on topics related to entrepreneurship and startups and has held various board positions and otherwise worked with non-profit entities related to adoption, education, entrepreneurship, economics, and government policy. Here are the highlights of this episode: 3:08 Josh's ideal Client: My ideal client is an entrepreneur between 35-45 years old who has a business doing at least 1 million US and a personal income of 250K, and it's an entrepreneur who wants to write a book. And this is a key because they think it will help grow their business. 3:35Problem Josh helps solve: Well it's really that they got this book inside them and they haven't able to get it published. But even more than that, is that they need to build an attention and thought leadership system around that book which they can then leverage to grow their business. That's how I grew my business through thought leadership, so that's what I'm trying to help entrepreneurs do, but the book is really the heart of it. 4:16Typical symptoms that clients do before reaching out to Josh: A lot of it is frustration, because they know that they got this idea for a book, it's inside. Maybe they even started writing it, but they just can't seem to get it published out there. People keep telling them "you should write a book." They know it will be great for their personal brand, they know it will be good for their business but they get busy and they just don't get it done. 4:50What are some of the common mistakes that folks make before finding Josh and his solution: That inertia, they just don't get started. The second biggest problem is that they get started, but they never finish. The third biggest problem is that they start, they finished, maybe they even market the book and sell a few copies but they wrote the wrong book. And that's one of the problems who help them solve is that we help them write the right book for building their business. 5:30Josh's Valuable Free Action (VFA): One of the things that causes writers block and gets people hang up on the book is, they don't take the idea further than just 'hey I want to write a book'. And the biggest question to ask at the beginning is why are you writing this book? is this for lead generation, is this to build a legacy, is it because there's a certain message that you want to get out...

What You’ll Learn From This Episode: How your book can be a leverage to grow your business You got the idea for your book, but don’t know how to start or publish it You want to start writing a book but doesn’t know what content to put ​ Related Links and Resources: Get Josh’s email free course, you can sign up and get some emails, and it's all about steps on how to get started on thought leader, go directly to his site www.joshsteimley.com. Summary: Josh Steimle is an author, speaker, entrepreneur, and creator of The 7 Systems of Influence framework used by parents, educators, and business and community leaders to build influence and increase impact. Josh is the founder of MWI, a digital marketing agency with offices in Hong Kong, Singapore, China, the UK, and the US. He is also the founder and CEO of Influencer Inc, a publishing, training, and events company that provides personal branding and thought leadership services to CEOs and other executives. He has written over 300 articles for publications like Fortune, Time, Forbes, Inc., Mashable, TechCrunch, and Entrepreneur, and is the author of Chief Marketing Officers at Work, which was recognized in Success Magazine as one of the 5 Best Business Books of 2016. Entrepreneur Magazine put Josh on their 50 Inspirational Entrepreneurs to Watch in 2017 list, Forbes recognized him as one of 25 Marketing Influencers To Watch In 2017, Josh was ranked #7 on Richtopia’s list of Top 100 Most Influential CMOs, and data from social media research firm Leadtail ranked Josh #11 on their list of People Most Mentioned and Retweeted by CMOs. Josh consults with leaders in government on topics related to entrepreneurship and startups and has held various board positions and otherwise worked with non-profit entities related to adoption, education, entrepreneurship, economics, and government policy. Here are the highlights of this episode: 3:08 Josh’s ideal Client: My ideal client is an entrepreneur between 35-45 years old who has a business doing at least 1 million US and a personal income of 250K, and it's an entrepreneur who wants to write a book. And this is a key because they think it will help grow their business. 3:35Problem Josh helps solve: Well it's really that they got this book inside them and they haven't able to get it published. But even more than that, is that they need to build an attention and thought leadership system around that book which they can then leverage to grow their business. That's how I grew my business through thought leadership, so that's what I'm trying to help entrepreneurs do, but the book is really the heart of it. 4:16Typical symptoms that clients do before reaching out to Josh: A lot of it is frustration, because they know that they got this idea for a book, it's inside. Maybe they even started writing it, but they just can't seem to get it published out there. People keep telling them "you should write a book." They know it will be great for their personal brand, they know it will be good for their business but they get busy and they just don't get it done. 4:50What are some of the common mistakes that folks make before finding Josh and his solution: That inertia, they just don't get started. The second biggest problem is that they get started, but they never finish. The third biggest problem is that they start, they finished, maybe they even market the book and sell a few copies but they wrote the wrong book. And that's one of the problems who help them solve is that we help them write the right book for building their business. 5:30Josh’s Valuable Free Action (VFA): One of the things that causes writers block and gets people hang up on the book is, they don't take the idea further than just 'hey I want to write a book'. And the biggest question to ask at the beginning is why are you writing this book? is this for lead generation, is this to build a legacy, is it because there's a certain message that you want to get out...

In this episode of Masters of Digital, we chat with Manisha Seewal, a Master of Digital Storytelling & Integrated Marketing. She is currently the Group Chief Marketing Officer of Carro, and also Chief Executive Officer of Jualo.com. With over 13 years of regional corporate experience in the insurance industry, she was recently recognised as one of the world's 100 Most Influential CMOs and Top 50 Women leaders in Asia.  Visit http://www.qed.sg/masterclass for details of Manisha's masterclasses or mentoring opportunities. Masters of Digital is produced by QED Consulting. 

Previous Episode 1797Josh Steimle is an author, speaker, entrepreneur, and creator of The 7 Systems of Influence framework used by parents, educators, and business and community leaders to build influence and increase impact.He has written over 300 articles for publications like Fortune, Time, Forbes, Inc., Mashable, TechCrunch, and Entrepreneur, and is the author of Chief Marketing Officers at Work, which contains 29 interviews with CMOs from organizations like GE, the Harvard Business School, Spotify, Target, and PayPal and was recognized in Success Magazine as one of the 5 Best Business Books of 2016.Josh is a TEDx speaker, has presented to audiences in Asia, Europe, the Middle East, Latin America, and North America, and has been interviewed on local, national, and international radio and TV programs and on more than 50 podcasts on topics related to technology, marketing, personal influence, and entrepreneurship.Josh is the founder of MWI, a digital marketing agency with offices in Hong Kong, Singapore, China, the UK, and the US. He is also the founder and CEO of Influencer Inc, a publishing, training, and events company that provides personal branding and thought leadership services to  CEOs and other executives.Entrepreneur Magazine put Josh on their 50 Inspirational Entrepreneurs to Watch in 2017 list, Forbes recognized him as one of 25 Marketing Influencers To Watch In 2017, Josh was ranked #7 on Richtopia’s list of Top 100 Most Influential CMOs, and data from social media research firm Leadtail ranked Josh #11 on their list of People Most Mentioned and Retweeted by CMOs.Josh consults with leaders in government on topics related to entrepreneurship and startups and has held various board positions and otherwise worked with non-profit entities related to adoption, education, entrepreneurship, economics, and government policy.Josh holds a Masters of Information Systems Management from Brigham Young University (BYU). Josh started his marketing agency while a student at BYU where he won the BYU Business Plan Competition in 2001. Josh was named the Young Entrepreneur of the Year in 2002 by the Utah chapter of the Small Business Administration.Josh lives on a farm near Boston with his wife, three children, and 27 horses, and is an avid reader, trail runner, triathlete, and skateboarder. He is an active member of The Church of Jesus Christ of Latter-day Saints (aka “Mormons”) and served a mission for his church to Manaus, Brazil. He is fluent in English and Portuguese, can get by in Spanish, and continues his quest to learn Mandarin after living in Shenzhen, China for two years.Website:https://www.joshsteimle.com/Support us on Patreon: www.Patreon.com/12minconvosListen to another #12minconvo

Heather Malenshek started to ride motorcycles at the age of 12 in the small village of Craigellachie, Scotland. That passion for riding and a knack for marketing led her to become the Chief Marketing Officer and Senior Vice President of Marketing & Brand for the Harley-Davidson Motor Company. While she is no longer with the company, riding is still a major part of her life. Prior to Harley-Davidson, Heather worked at British Airways in the '90s. She later spent 8 years at the advertising company DDB. Forbes most recently listed her as one of the World's Most Influential CMOs in 2018 and 2019. Since the time of this recording, Heather has moved on from Harley-Davidson. While she was at the company, she did great things and loved every minute of it. Her passion for the brand is palpable, as she discusses her beginnings learning about riding motorcycles from her grandfather and what it's like to ride an electric Harley. She also talks about what it takes to evolve a brand that is over 100 years old through passion and purpose.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ryan Bonnici is CMO at G2 and he's been named as one of the World's Most Influential CMOs by Forbes. In this episode Ryan explains how you can 10X your career growth as he outlines the factors behind how he made it to the marketing C-suite before the age of 30. In addition, this episode covers: - How you can map out your career path and set goals & milestones - How to move from an individual contributor to proficient manager and manage up - The characteristics and skills Ryan looks for when hiring - How to discuss and get raises & promotions - Overcoming challenges such as imposter syndrome and career anxiety - How marketers can move into leadership positions such as VP or CMO Links G2 >> https://www.g2.com/ Trust Me I'm Lying by Ryan Holiday >> https://www.goodreads.com/book/show/13542853-trust-me-i-m-lying The Power of Now by by Eckhart Tolle >> https://www.goodreads.com/book/show/6708.The_Power_of_Now?from_search=true Follow Ryan on Twitter >> https://twitter.com/ryanbonnici Bring Change To Mind & G2 Campaign >> https://www.g2.com/g2gives/bring-change-to-mind --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward

This episode of Bosses for Breakfast features the Danish philosopher Morten Albæk, a respected business executive, honorary professor, best-selling author and public speaker. He is the founder of Voluntās, an advisory firm that specializes in culture, strategies and investments that create a meaningful impact.Morten Albæk is also the only Scandinavian to be selected five times for the Internationalist’s Top 100 Most Influential CMOs in the world.We are meeting for a talk about his career within Danske Bank (SVP) and Vestas Wind Systems (CMO), as well as his book most recent book, One Life: How We Forgot to Live Meaningful Lives, when he provides hands on inspiration for how the principles behind meaningfulness will allow employees and brands develop into a more sustainable future.

As a marketer and entrepreneur, Seth Farbman has helped to shape and transform some of the most recognizable brands. Seth Farbman was the former chief marketing officer for Spotify, the world's largest music-streaming service. He had overall responsibility for the Spotify brand, the customer experience, and all marketing and external communications worldwide, across more than 50 countries and with a customer base of more than 75 million. Before Spotify, Seth was the CMO for Gap, driving a turnaround that increased the company's share price almost threefold. He was also the co-founder and president of OgilvyEarth. Farbman was named one of Forbes's 10 Most Influential CMOs in the World and one of the Top 50 Most Creative People by Ad Age. On this episode, Seth shares some of the lessons he has learned during his career, including how to build a brand that connects emotionally and establishes trust with people, and how to lead a brand transformation.   Links: Full Notes & Quotes: bit.ly/2lYNgP2 Seth’s LinkedIn: linkedin.com/in/sfarbman/ Seth’s Twitter: twitter.com/sethfarbman Spotify: spotify.com   Key Quotes: - “I do feel like the imposter, I do feel like I'm unqualified.  But that makes you try harder. It makes you focus more and learn faster." - “It's about discovery. That's the best service that you can give to people in a highly complicated world. There's no shortage of information out there." - "I just didn't understand why we insisted on calling our audience 'users.' It feels like you're there to get value from them. So we just changed names to call them fans and suddenly you want to be closer to them. You understand them better. You want to feel their fandom." - “And people often ask, 'well, where do you start? How do you look at the data?' But sometimes it's the simple things"   --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. As for Ryan, prior to G2 he was Senior Director of Global Marketing at Hubspot where among many other achievements, he scaled HubSpot's marketing-generated sales revenue by 330% year-over-year. Before Hubspot, Ryan was Head of Marketing @ Salesforce (APAC) where he led his team to achieve 227% YoY net-new sales sourced through marketing. Due to his success, Ryan has been named to Forbes’ List of World’s Most Influential CMOs. In Today’s Episode We Discuss: How Ryan made his way into the world of SaaS from Sydney, Australia and came to be one of the world’s leading CMOs with G2 today? What were Ryan’s biggest takeaways from his time at Salesforce? How did it change his mindset? What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? What can they learn from each other? Where does Ryan sit on whether marketing is an art or a science today? How did Ryan turn a $6,000 initiative at Hubspot into a product that generated $64m net revs? What have been Ryan’s biggest lessons in what it takes to acquire the best talent? How does Ryan build candidate pipe? What works most effectively? How does Ryan structure and run the process? What core questions does Ryan ask and find most revealing of the individual’s character? What does Ryan love to see in a candidate?  Does Ryan agree that marketing teams should always be held directly accountable to a number tied to revenue? What type of CMO would Ryan bucket himself as; demand gen or brand? How does Ryan think about the relationship between the two?  Ryan’s 60 Second SaaStr: What does Ryan know now that he wishes he had known at the beginning of his career in marketing?  What is the biggest BS that Ryan often hears in the world of marketing? Which marketing leader does Ryan most respect and admire and why? Read the full transcript on our blog. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin Harry Stebbings SaaStr Ryan Bonnici

According to Forbes, she’s one of the world’s 100 Most Powerful Women. She’s been named to the 100 Most Influential CMOs list, and she’s a member of PR Weeks’ Top 20 Most Influential Communicators. She’s Beth Comstock, most known for her almost three decades at GE where she served as Chief Marketing Officer and later Vice Chair of Innovation. Her latest project is her award-winning book “Imagine It Forward: Courage, Creativity and the Power of Change.” Comstock visited William & Mary in late August where she was the featured speaker at the school’s annual opening convocation. During her visit to campus, she sat down with us to discuss effective communication, leadership, and the power of change. Learn how the William and Mary Center for Corporate Education can help you and your organization develop your top talent through customized executive education and professional development programs. Visit us at www.wmleadership.com. Thank you for listening.

ABM is easy as soon as soon as you define your original ideal customer profile. But that's just like the old Steve Martin answer on how to be a millionaire: “First step: Get a million dollars.” So how do you get that million dollars? Or, in this case, how do you define your ideal customer profile? Our advice, listen to this guy: Kirby Wadsworth. If that name is familiar to you, it's because he's an author of an Amazon 5-Star book, he was featured in Forbes' Most Influential CMOs on Social Media, and he's won tons of awards in the B2B space, including the Webby and W3 Awards and SiriusDecisions Return on Marketing & Sales Integration Award, to name a few. Currently, Kirby's the CMO at Illusive Networks, where he and his team are on a tremendous growth trajectory, while Kirby is helping define their ICP. He came on #FlipMyFunnel to share what he's learned. Don't miss it.

Alicia Tillman got her strong work ethic from her parents, but especially from her mom, a widow and working mom who raised 3 kids. After 11 years with American Express, Alicia became the Global CMO of SAP, a $24 billion software company. After 2 years, she's turning the business into a marketing powerhouse. Alicia was ranked 14th in Forbes' 2019 list of World's 50 Most Influential CMOs.Speaking with Jim from Cannes Lions, Alicia discusses lessons learned about hard work, never abandoning your team and how SAP is helping solve real world problem. Plus, her goal to make SAP one of the top 10 brands in the world. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to episode 60, the final episode of Season 2. Bozoma Saint John is the Chief Marketing Officer at Endeavor, a global leader in entertainment, sports and fashion with a portfolio of companies including WME, IMG, and UFC. Before joining Endeavor, Saint John served as Chief Brand Officer at Uber, Head of Global Consumer Marketing at Apple Music & iTunes and Head of Music and Entertainment Marketing at PepsiCo. While at PepsiCo, where she signed their first ever deal with Beyonce. Boz was inducted into Billboard’s Women in Music Hall of Fame in 2018, and the American Advertising Federation Hall of Achievement in 2014. She was recognized on The Hollywood Reporter’s Women in Entertainment Power 100 list in 2018 and as Billboard’s Executive of the Year in 2016. Boz has also been featured on the cover of Adweek as “one of the most exciting personalities in advertising” and on many lists like Fortune’s Most Influential CMOs. During our chat, we discussed meta themes like confidence and how to develop it, the importance of cultivating your personal brand and how to do it, the reality of stereotype threat and how to handle it, and the value of practicing all sorts of different behaviors, from speaking up to switching off. I love how Boz is evolving her own personal brand to move from “success to significance”. We talked about faith, stage fright, pop-culture and her big, crazy dream.  There were so many fantastic quotes I could share here, but I’ll limit myself to two: “It’s not self-promotion if you’re adding to the conversation” and “I’m really brilliant, but I don’t have to be brilliant in every meeting”! Boz’s book recommendation is Elaine Welteroth’s More than Enough.  If you'd like to follow Badass Boz you can find her on Twitter and Instagram. While you're here, please remember to subscribe, rate and review the show. Thank you!

Josh Steimle (@joshsteimle) is an author, speaker, entrepreneur, and executive coach. He has written over 300 articles for publications like Fortune, Time, Forbes, Inc., Mashable, TechCrunch, and Entrepreneur, and is the author of Chief Marketing Officers at Work, which contains 29 interviews with CMOs from organizations like GE, the Harvard Business School, Spotify, Target, and PayPal and was recognized in Success Magazine as one of the 5 Best Business Books of 2016. Josh is also a TEDx speaker. While in college, Josh founded MWI, a digital marketing agency with offices in Hong Kong, Singapore, China, the UK, and the US. He is also the founder and CEO of Influencer Inc, a publishing, training, and events company that provides personal branding and thought leadership services to CEOs and other executives. Entrepreneur Magazine put Josh on their 50 Inspirational Entrepreneurs to Watch in 2017 list, Forbes recognized him as one of 25 Marketing Influencers To Watch In 2017, Josh was ranked #7 on Richtopia’s list of Top 100 Most Influential CMOs, and data from social media research firm Leadtail ranked Josh #11 on their list of People Most Mentioned and Retweeted by CMOs. Josh lives on a farm near Boston with his wife, two children, and 27 horses, and is an avid reader, trail runner, triathlete, and skateboarder. Visit Josh at https://JoshSteimle.com.

Josh Steimle Show Notes Josh Steimle is an author, speaker, entrepreneur, and executive coach. He has written over 300 articles for publications like Fortune, Time, Forbes, Inc., Mashable, TechCrunch, and Entrepreneur, and is the author of Chief Marketing Officers at Work, which was recognized in Success Magazine as one of the 5 Best Business Books of 2016. Entrepreneur Magazine put Josh on their 50 Inspirational Entrepreneurs to Watch in 2017 list, Forbes recognized him as one of (http://www.forbes.com/sites/julesschroeder/2016/11/29/25-marketing-influencers-to-watch-in-2017/) , and he was ranked #7 on Richtopia’s list of Top 100 Most Influential CMOs.   Josh lives on a farm near Boston with his wife, two children, and 27 horses, and is an avid reader, trail runner, triathlete, and skateboarder. Most passionate about What I’m most passionate about today is personal influence. I believe most people are good people, and if I can help people to increase their influence, to be more influential, then they will use that influence to do good things and make the world a better place. So, that’s my mission. I’m on a mission to help people become more influential so they can change the world. I have courses, and a book that I’m writing called, The 7 Systems of Influence, I have my blog, email newsletter, and I’m active on social media, but the way this all came about is because I have a business, a digital marketing agency. We don’t focus on personal branding or influence, we focus on helping businesses to sell more, so we do SEO and things like that. A few years ago I started working on my personal brand as a way to market that agency and it really worked in a huge way. It was that experience of working on my personal brand and seeing it build my business that made me think, this is fun and this is something that I would love to help other people do. I’d love to help other people work on their personal brands so they can build their business or get their message out and that’s how this all started. Then, I went from coaching to these courses, to working on this book and I’m trying to get the word out any way I can to help people understand how personal branding works, how influence works, so they can apply it in their businesses and lives. Joshua’s best advice about approaching customers Even more foundational than market fit is something that I learned when I was writing this book. The way I wrote this book was I went out and interviewed 30 CMOs from large companies; from Target, PayPal, Spotify, GEE, as well from as a bunch of startups. As I interviewed these brilliant marketers who had successful track records in these companies, one thing stood out across the board: empathy. These marketers really understood their customers, they could get inside the minds of their customers, they might do focus groups, they would do testing and such, but they really understood, fundamentally, what their customers wanted. Biggest failure with a customer I’ve had so many failures. If I’ve had any success, I’ve had 10 times as many failures. Life’s interesting, especially as an entrepreneur and as somebody involved in marketing, you always show off the successful side of what you’ve done. You trumpet your successes; you hide your failures. Most of my biggest failures have to do with people; where I made a bad decision either in hiring the wrong person or in hiring the right person but putting them in the wrong role, or I hired the right person, maybe I put them in the right role, but the way I managed them or the way I set up their relationship was the wrong way. For example, in 1999 I started my first real business, MWI, which is the marketing agency that I still run today, and I brought on a partner, after I’d known this guy for literally 10 minutes. After 10 minutes of meeting this guy, I though, this guy is great, he’s gonna be awesome, I should hire him! I offered him10%...

Alicia Tillman is Chief Marketing Officer of SAP. In 2018 she was named among the 50 Most Influential CMOs in the World by Forbes. She has been covered by U.S. News & World Report, CNBC, Forbes, CMO.com and AdWeek. She has become a highly sought-after public speaker at marketing conferences around the globe. Prior to SAP, Alicia spent 11 years as a VP at American Express, working across public affairs, comms, marketing and business services. She joined SAP in 2015, first as the CMO for SAP Ariba, the world's largest business-to-business marketplace. In 2017 she assumed her more wide-ranging role as CMO of SAP, the global leader in enterprise software, and the world’s third largest independent software manufacturer.

MasterCard's Chief Marketing Officer, Raja Rajamannar Announces New Sonic Brand Experience at the Grammy Awards During Interview on Georgia Business Radio Raja Rajamannar, Mastercard CMO, Explains How the Company is Tapping into the Culture & Energy of Music's Biggest Night to Bring the Sonic Brand to Life The buildup to the GRAMMYs is always exciting, and this year as a proud sponsor, Mastercard is providing a few Priceless experiences of its own to help music fans and cardholders alike celebrate. First, learn how the brand is evolving from a two-dimensional image to a fully sensorial symbol. To showcase its new sound identity and engage music fans, the company has created a unique Sensory Lab—a one-of-a-kind space filled with interactive experiences and exclusive merchandise that will engage visitors' senses—open to the public February 8 & 9 at Fred Segal Sunset in West Hollywood. Special interview with Mastercard's Chief Marketing & Communications Officer, Raja Rajamannar, to showcase and explain how the brand is evolving to meet the demands of multisensory commerce and a rapidly changing consumer landscape. WHAT YOU'LL LEARN DURING THIS PRICELESS PREVIEW: Learn about how Camila Cabello is bringing a new sonic brand to life See music fans engage with interactive experiences at the Sensory Lab Preview the latest brand transformation and for the first time, hear the new transaction sound made with every purchase SPOKESPERSON BACKGROUND: Rajamannar is Chief Marketing & Communications Officer at Mastercard. He has been named one of the “World's Most Influential CMOs” by Forbes magazine twice, and has been globally recognized for the innovative thinking and leadership in business transformation that he has brought to executive roles across industries. AdWeek has named him as one of the “Top 50 Most Tech Savvy CMOs in the World” and one of the “Top 50 CMOs Leading Charge to Transformation”. Recently, he was named one of the “World's Most Innovation CMOs” by Business Insider. In addition, Rajamannar has been a featured speaker several times at the World Economic Forum in Davos, Switzerland. Mr. Rajamannar joined Mastercard in 2013, bringing with him more than 25 years of extensive experience as a global executive managing large P&Ls, as well as business transformation and innovation for companies in multiple industries including consumer products, financial services and healthcare. Since joining the company, he has overseen the successful rebranding of Mastercard in 2016 – the organization's first major rebrand effort in 20 years. Furthermore, Mr. Rajamannar led the integration of both Marketing and Communications to create one global integrated function. He is passionate about evolving both contemporary and classical marketing and communications skillsets to future proof the workforce. Prior to Mastercard, Mr. Rajamannar served as Chief Transformation Officer of the health insurance firm Anthem (formerly WellPoint). He helped craft the company's new business direction and strategy, managed its $11 billion Medicare Advantage business and led its $5 billion acquisition of Amerigroup. He had also served as Chief Executive, international and Chief Innovation & Marketing Officer at Humana. Earlier, Mr. Rajamannar held a number of leadership roles during 15 years with Citigroup including Global Chief Marketing Officer, Cards and Payments and Chairman and CEO, Diners Club North America. He has held senior executive leadership positions all over the globe – in North America, Europe, Asia and MEA. Before that, he spent seven years with Unilever in sales and product management roles. He began his career with Asian Paints in India. Mr. Rajamannar has been globally recognized for the innovative thinking and leadership in business transformation he has brought to executive roles across industries. He has been named one of the “World's Most Influential CMOs” by Forbes magazine twice,

SEASON 1: SCANDINAVIAN LEADERSHIP AND IDEAS EPISODE 1 – Morten Albæk We have named our first season Scandinavian leadership and ideas. In America there is a buzz about Scandinavian leadership. But what is Scandinavian leadership? At BI Norwegian Business School, they state that the Scandinavian leadership model to be the following on their webpage: "At first you might find Scandinavians both arrogant and cold. It can be difficult to see how the same people can be among the happiest and most productive employees in the world. But don't judge a book by its cover. Norwegian leadership is characterized by a flat organizational structure, employees who enjoy a high degree of influence, and a healthy balance between work life and private life" This may in part be true but in certain aspects we could not disagree more. In our first episode we will share the idea that there is not a healthy balance between work and private life. First and foremost, it’s about a balance in life, where work life is not separated from one’s private life, but instead an intimate part of life. Which in turn, demand more of our leaders. Our first guest in the podcast will in details explain how life cannot be separated in work life and private life. He will also challenge the statement that Scandinavians are amongst the happiest people in the world. If this was true, why have the number of people suffering for anxiety, stress and depression never been higher? This great paradox will be highlighted in depth during out first interview with Morten Albæk. We are utterly proud and honored to welcome you to our first season of ten episodes where we will present our perspective on modern Scandinavian leadership through our inspirational mind’s interviews. Welcome! Music by Ørjan Egeland BIO: Morten Albæk Morten Albæk is a Danish philosopher, business executive, author and public speaker. He is the founder and Executive Chairman of a Danish advisory firm, Voluntās. He holds a Master`s Degree in History and philosophy from Aarhus University. In 2008, he was named an Honorary Professor in Philosophy and Education in Aalborg University. He is further the co-founder of the first institute for Applied Philosophy in the Nordic region. Albæk started his career in Danske Bank, Denmark’s largest financial institution, undertaking various marketing and business development functions before being appointed as SVP of the department for Idea Generation & Innovation. At Danske Bank, he pioneered the Financial Literacy Program, later to be included as a case in the UN Global Compact’s yearbook of 2011. Subsequently, Group SVP for Global Marketing, Communication & Corporate Relations and member of the Executive Committee at Vestas Wind Systems, the world’s largest wind turbine manufacturer. At Vestas, he envisioned and developed WindMade, the world’s first global consumer label identifying products produced with wind energy – the first consumer label to be endorsed by the United Nations. Additionally, Morten Albæk launched Wind for Prosperity, a business model bringing affordable and reliable electricity to impoverished and remote rural, but wind rich populations. In 2015, Albæk founded advisory firm Voluntās (Latin for “will, purpose, goal, meaning”) specializing in purposeful investment strategies and meaningful strategy and policy development. Morten Albæk is a frequent participant and writer in Danish public life on a variety of topics and is the author of four books, including the recent Danish best-seller, ‘Ét liv. Én tid. Ét menneske.’ (‘One Life. The art of living a meaningful life’). Additionally, he is the only Scandinavian to be selected 5 times for The Internationalist’s list of the “100 Most Influential CMOs in the World” (in 2011-2015).