Podcasts about portigal consulting

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Best podcasts about portigal consulting

Latest podcast episodes about portigal consulting

The Product Manager
How to Use UX Research to Delight Your Users (with Laura Klein, Steve Portigal, and Thomas Stokes)

The Product Manager

Play Episode Listen Later Feb 11, 2025 45:26 Transcription Available


Not to get all "check your privileges" on you, but if your organization has an in-house research team, or works with a research firm, or even has just one UXR on staff, you gotta count yourself lucky. According to the 2024 State of Research Report by User Interviews, for every one dedicated researcher, there are five PWDRs—that stands for 'people who do research'. So by my math, that means that there's a 1 in 6 chance that one of those PWDRs is you. So if you do identify as a PWDR, you're likely in a situation where you're doing the absolute best job you can doing UXR off the side of your desk, while painfully aware that you don't know what you don't know about doing it better.And since 1 in 6 of us are in this exact position, we held a phenomenal panel event with three renowned user research experts who really get it and want to help. In this recording, you'll learn what good, decent, and great user research looks like, the traits that distinguish good, decent, and great UX design, and useful strategies to connect UX insights to your product's unique selling proposition.Resources from this episode:Subscribe to The Product Manager newsletterConnect with Laura, Steve, and Thomas on LinkedInCheck out Users Know, Portigal Consulting, and Drill Bit Labs

Understanding Users
62. How do you uncover the most compelling insights when interviewing your users?: Author Steve Portigal

Understanding Users

Play Episode Listen Later Mar 4, 2024 66:52


Steve Portigal is an experienced user researcher who helps organisations to build more mature user research practices. He is principal of Portigal Consulting, and the author of two books: Doorbells, Danger, and Dead Batteries and Interviewing Users, the second edition of which is now out. He's also the host of the Dollars to Donuts podcast.  In this episode, Steve and I discuss the latest edition of his classic book 'Interviewing Users'. Some highlights from this episode: > 05:20 - How user research has evolved in the last 10 years and the genesis of the second edition of the book > 11:00 - Remote research and the impact of COVID  > 17:22 - Developments in user research tooling > 23:40 - Emergence of ResearchOps as a career path  > 31:40 - Navigating challenges in running user research > 39:37 - Steve's own key takeaway from the book  > 45:11 - Feedback loops and ways of building rapport with users > 50:35 - The joy and privilege of researching and learning  > 57:25 - The impact of AI on research as a discipline I hope you will find plenty here that's thought-provoking to consider in the context of your own work :)   And there's a SPECIAL LISTENER OFFER: until 4 March 2024, you can purchase Steve's new book with a 20% discount here with the code understandingusers. :)  Thanks for listening! Mike Green @ Researchable FULL EPISODE TRANSCRIPT HIGHLIGHTS TRANSCRIPT    

Experiencing Data with Brian O'Neill
135 - “No Time for That:” Enabling Effective Data Product UX Research in Product-Immature Organizations

Experiencing Data with Brian O'Neill

Play Episode Listen Later Jan 23, 2024 52:47


This week, I'm chatting with Steve Portigal, who is the Principal of Portigal Consulting and the Author of Interviewing Users. We discuss the changes that prompted him to release a second version of his book 10 years after its initial release, and dive into the best practices that any team can implement to start unlocking the value of data product UX research. Steve explains that the key to making time for user research is knowing what business value you're after, not simply having a list of research questions. We then role-play through some in-depth examples of real-life experiences we've seen from both end users and leadership when it comes to implementing a user research strategy. Thhroughout our conversation, we come back to the idea that even taking imperfect action towards doing user research can lead to increased data product adoption and business value.  Highlights/ Skip to: I introduce Steve Portigal, Principal of Portigal Consulting and Author of Interviewing Users (00:38) What changes caused Steve to release a second edition of his book (00:58) Steve and I discuss the importance of understanding how to conduct effective user research (03:44) Steve explains why it's crucial to understand that the business challenge and the research questions are two different things (08:16) Brian and Steve role-play a common scenario that comes up in user research, and Steve explains an optimal workflow for user research (11:50) The importance of provocation in performing user research (21:02) How Steve would handle a situation where a member of leadership is preventing research being done with end users (24:23) Why a consultative approach is valuable when getting buy-in for conducting user research (35:04) Steve shares some of the major benefits of taking imperfect action towards starting user research (36:59) The impact and value even easy wins in user research can have (42:54) Steve describes the exploratory nature of user research and how to maximize the chance of finding the most valuable insights (46:57) Where you can connect with Steve and get a copy of v2 of his book, Interviewing Users (49:35) Quotes from Today's Episode “If you don't know what you're doing, and you don't know what you should be investing effort-wise, that's the inexperience in the approach. If you don't know how to plan, what should we be trying to solve in this research? What are we trying to learn? What are we going to do with it in the organization? Who should we be talking to? How do we find them? What do we ask them? And then a really good one: how do we make sense of that information so that it has impact that we can take away?” — Steve Portigal (07:15) “What do people get [from user research]? I think the chance for a team to align around something that comes in from the outside.” – Steve Portigal (41:36) On the impact user research can have if teams embrace it: “They had a product that did a thing that no one [understood], and they had to change the product, but also change how they talked about it, change how they built it, and change how they packaged it. And that was a really dramatic turnaround. And it came out of our research, but [mostly] because they really leaned into making use of this stuff.” – Steve Portigal (42:35) "If we knew all the questions to ask, we would just write a survey, right? It's a lower time commitment from the participant to do that. But we're trying to get at what we don't know that we don't know. For some of us, that's fun!" – Steve Portigal (48:36) Links Interviewing Users (use code DATA20 to get 20% off the list price): https://rosenfeldmedia.com/books/interviewing-users-second-edition/ Personal website: https://portigal.com Publisher website: https://rosenfeldmedia.com LinkedIn: https://www.linkedin.com/in/stRosenfeld Mediaeveportigal/  

Rock n' Roll Research Podcast
Episode #105: Steve Portigal - User Research Expert, Author, Rolling Stones Enthusiast

Rock n' Roll Research Podcast

Play Episode Listen Later Jan 19, 2024 37:35


Steve Portigal of Portigal Consulting has been doing User Research since the days our software all came in a box. He has written a seminal book on the topic, “Interviewing Users: How to Uncover Compelling Insights,” recently released in a 2nd edition available through Rosenfeld Media.Steve shares his journey from the nascent years of user research through today and his take on where user research is headed. We discuss his book and how studying creative writing has informed his approach. Steve also tells the story of building a community of Rolling Stones enthusiasts – pre-World Wide Web! - that is still alive and kicking (just like Keith Richards).[Visit rosenfeldmedia.com to find Steve's book and use the code ‘rocknroll' for a 20% discount m/]

UX Research Geeks
Steve Portigal | Exploring UX Research: The Second Edition of 'Interviewing Users' | Season 3 #5

UX Research Geeks

Play Episode Listen Later Nov 29, 2023 41:19


In this episode of "UX Research Geeks," Tina interviews Steve Portigal, an acclaimed user experience researcher and author. They discuss the updated second edition of his book "Interviewing Users."  Steve talks about the challenges of revising his book, highlighting changes in the user experience research field, including new focuses like cognitive biases, the rise of remote research practices, and the development of research operations as a profession. He also addresses the shift towards in-house research teams and the democratization of user research.  The conversation underscores the importance of evolving skills and adapting to the dynamic nature of user research, with Steve's book serving as a guide for both experienced researchers and newcomers to the field.

CX Chronicles Podcast
CXChronicles Podcast 215 with Steve Portigal, UX Research & User Experience Expert

CX Chronicles Podcast

Play Episode Listen Later Nov 16, 2023 42:47 Transcription Available


Hey CX Nation,In this week's episode of The CXChronicles Podcast #215 we  welcomed Steve Portigal, Principal at Portigal Consulting based in Montara, CA. Steve works with organizations in two key ways: i) he uncovers key insights about users and customers to help drive decisions about product, service, technology, and strategy and ii) he works with leaders to build a more mature user research practice. In this episode, Steve and Adrian chat through how he has tackled The Four CX Pillars: Team,  Tools, Process & Feedback and shares tips & best practices that have worked across his own customer focused business leader journey.**Episode #215 Highlight Reel:**1. Understanding the core of a user's experience and how its originally designed 2. Investing in user research operations to help scale your business 3. Prioritizing what you need to learn about your users & how you can take action 4. Mapping the iceberg of your customer and user experience  5. Getting your team to prioritize the key CTAs that will drive innovation & growth  Huge thanks to Steve for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the customer experience & customer success space into the future.Click here to learn more about Steve PortigalClick here to learn more about Steve's new bookIf you enjoy The CXChronicles Podcast, stop by your favorite podcast player and leave us a review today.You know what would be even better?Go tell one of your friends or teammates about CXC's content, CX/CS/RevOps services, our customer & employee focused community & invite them to join the CX Nation!Are you looking to learn more about the world of Customer Experience, Customer Success & Revenue Operations?Click here to grab a copy of my book "The Four CX Pillars To Grow Your Business Now" available on Amazon or the CXC website.For you non-readers, go check out the CXChronicles Youtube channel to see our customer & employee focused video content & short-reel CTAs to improve your CX/CS/RevOps performance today (politely go smash that subscribe button).Contact us anytime to learn more about CXC at INFO@cxchronicles.com and ask us about how we can help your business & team make customer happiness a habit now!Huge thanks to our newest CXCP sponsor Glance. Visit their website today at https://www.glance.cx/cxchroniclesSupport the showSupport the showContact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!

Brave UX with Brendan Jarvis

Why should researchers stop focusing on problems and start focusing on people? What is important for user researchers to know about bias (their bias)? And why does Steve have a museum of foreign groceries in his home? In this episode we take a deep-dive with Steve Portigal into how he thinks about research, the struggles he sees internal research teams going through, and how he's adapting to changes in the industry.   Steve is one of the most experienced, effective and well known user researchers on the planet. In his 20+ years as Principal of Portigal Consulting, he has run research studies - interviewing hundreds of people - for organisations such as eBay, Hewlett-Packard, Microsoft, Nike, PayPal, and Sony. Steve's a regular blogger and podcaster, as well as the author of two widely praised books on user research - “Interviewing Users” and “Doorbells, Danger, and Dead Batteries”.    ======   Find Steve here:   LinkedIn: https://www.linkedin.com/in/steveportigal/ Website: https://portigal.com/ Blog: https://portigal.com/blog/ Medium: https://medium.com/@steveportigal Twitter: https://twitter.com/chittahchattah   Listen to Seve's podcast - Dollars to Donuts:  https://portigal.com/podcast/    Treat yourself to a copy of Steve's books…   Interviewing Users: How to Uncover Compelling Insights https://bit.ly/2YVPEG9   Doorbells, Danger, and Dead Batteries: User Research War Stories https://bit.ly/2MwhxCs   ====== Thank you for tuning in! If you liked what you saw and want more ...   ... please leave us a review on Apple Podcasts (or wherever you listened).   You can also follow us on our other social channels for more great UX and product design tips, interviews and insights!   LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/   ======   Host: Brendan Jarvis https://www.linkedin.com/in/brendanjarvis/

Design Thinking 101
Understanding Customers: Research, Insights, and Storytelling with Steve Portigal — DT101 E48

Design Thinking 101

Play Episode Listen Later Jun 23, 2020 57:47


Steve Portigal is the Principal of Portigal Consulting and an experienced user researcher who helps companies harness the strategic power of insights. He is the author of Interviewing Users: How to Uncover Compelling Insights. He also wrote Doorbells, Danger, and Dead Batteries: User Research War Stories. We talk about interviewing people, customer research, and storytelling with Dawan Stanford, your podcast host. Show Summary Steve started out in Human Computer Interaction (HCI), in the days before the World Wide Web and before the formal idea of user experience (UX) existed. He had a brief exposure to design as a profession through an article about industrial product design, and to the idea of bringing together people from many different disciplines to collaborate and create solutions to problems via another article about a project trying to determine how best to find a way to demarcate dangerous locations, like nuclear waste sites. These ideas planted seeds leading to his interest in design. Steve graduated with his Masters in HCI, had a summer internship in Silicon Valley, and eventually found a job in an industrial design consultancy to work on what was essentially proto-UX design with their software. At the same time, this company was exploring ideas surrounding ethnographic research and the idea of uncovering product opportunities, and Steve managed to apprentice himself with the team, where he learned about organizing and finding connections within data. He also had the opportunity to develop his initial interviewing skills, which he continued to hone as he started his own consultancy focused on user research. Steve was one of the first people in the early 90’s to develop design processes for user experience and research. We talk about Steve’s excitement for and interest in spending more time with stakeholders within a client’s organization. He has learned why a stakeholder’s perspective is essential in relation to the success of a project. He talks about creating “learning-ready” moments, how he helps people have these moments, and how learning and sharing the journey of learning affect learning retention. Listen in to learn: How Steve and others developed the design processes in the early stages of user experience and research  How Steve’s skills, interests, and the work he does for his clients has evolved over the years When Steve knows he’s found a great client Why he believes that learning together is when change can happen Why understanding stakeholders gives better results with clients Being able to embrace realistic expectations of what you can accomplish    Our Guest’s Bio Steve Portigal is an experienced user researcher who helps companies to think and act strategically when innovating with user insights. Based in the San Francisco Bay Area, he is principal of Portigal Consulting and the author of two books: the classic Interviewing Users: How To Uncover Compelling Insights and, Doorbells, Danger, and Dead Batteries: User Research War Stories.   He's also the host of the Dollars to Donuts podcast, where he interviews people who lead user research in their organizations. Steve is an accomplished presenter who speaks about culture, innovation, and design at companies and conferences across the globe.   Show Highlights  [02:09] Steve talks about his origin story and his introduction to the ideas of design and user experience.  [06:15] Steve’s first job at an industrial design consultancy. [08:15] Steve’s apprenticeship with the team exploring a nascent practice in what was basically user experience.  [09:58] Many companies were exploring and experimenting with these new ideas around user research in the 90s, and how that led to the development of best practices and processes around the work. [13:05] Steve’s litmus test for a new client. [13:37] How Steve’s role and work started to shift and change. [15:40] The way in which Steve sets up expectations with new clients and spending time with the stakeholders in a client’s organization. [16:20] The value in spending as much time with stakeholders as with users to gain a deep understanding of their motivations and perceptions. [19:03] Repetitive patterns and questions Steve sees with clients. [22:28] Using storytelling to help explain concepts and share information, and to help move clients through shared experiences and discussions. [24:04] Separating the value of the research from any action that may take place. [28:15] The importance of the “Why” of user research. [30:39] How Steve’s practice has evolved and the scope of his work today, now that many companies have in-house user research and design teams. [35:05] Steve’s specialized “master classes” for design teams. [38:52] What Steve wishes everyone knew about user research and what you can do with it, both personally and organizationally. [41:24] Steve’s reflections on a few of his learning experiences. [44:55] His experience with one of the experts he used in his consulting work. [48:35] What Steve might add to a new book about interviewing users and UX, should he decide to write one. [54:00] Where you can find out more about Steve and his work.   Links Portigal Consulting Steve Portigal on LinkedIn Steve Portigal on Medium Steve Portigal on Twitter Find Out More About Steve’s Books Dollars to Donuts Episode 30: Laith Ulaby of Udemy Dollars to Donuts Episode 27: Colin MacArthur of the Canadian Digital Service         Other Design Thinking 101 Episodes You Might Like   Problem Spaces, Understanding How People Think, and Practical Empathy with Indi Young — DT101 E6   Public Sector Design + Outcome Chains + Prototyping for Impact with Boris Divjak — DT101 E26   The Evolution of Teaching and Learning Design with Bruce Hanington — DT101 E39         ________________   Thank you for listening to the show and looking at the show notes. Send your questions, suggestions, and guest ideas to Dawan and the Fluid Hive team. Cheers ~ Dawan   Free Download — Design Driven Innovation: Avoid Innovation Traps with These 9 Steps   Innovation Smart Start Webinar — Take your innovation projects from frantic to focused!

Design Thinking 101
Understanding Customers: Research, Insights, and Storytelling with Steve Portigal — DT101 E48

Design Thinking 101

Play Episode Listen Later Jun 23, 2020 57:47


Steve Portigal is the Principal of Portigal Consulting and an experienced user researcher who helps companies harness the strategic power of insights. He is the author of Interviewing Users: How to Uncover Compelling Insights. He also wrote Doorbells, Danger, and Dead Batteries: User Research War Stories. We talk about interviewing people, customer research, and storytelling with Dawan Stanford, your podcast host. Show Summary Steve started out in Human Computer Interaction (HCI), in the days before the World Wide Web and before the formal idea of user experience (UX) existed. He had a brief exposure to design as a profession through an article about industrial product design, and to the idea of bringing together people from many different disciplines to collaborate and create solutions to problems via another article about a project trying to determine how best to find a way to demarcate dangerous locations, like nuclear waste sites. These ideas planted seeds leading to his interest in design. Steve graduated with his Masters in HCI, had a summer internship in Silicon Valley, and eventually found a job in an industrial design consultancy to work on what was essentially proto-UX design with their software. At the same time, this company was exploring ideas surrounding ethnographic research and the idea of uncovering product opportunities, and Steve managed to apprentice himself with the team, where he learned about organizing and finding connections within data. He also had the opportunity to develop his initial interviewing skills, which he continued to hone as he started his own consultancy focused on user research. Steve was one of the first people in the early 90's to develop design processes for user experience and research. We talk about Steve's excitement for and interest in spending more time with stakeholders within a client's organization. He has learned why a stakeholder's perspective is essential in relation to the success of a project. He talks about creating “learning-ready” moments, how he helps people have these moments, and how learning and sharing the journey of learning affect learning retention. Listen in to learn: How Steve and others developed the design processes in the early stages of user experience and research  How Steve's skills, interests, and the work he does for his clients has evolved over the years When Steve knows he's found a great client Why he believes that learning together is when change can happen Why understanding stakeholders gives better results with clients Being able to embrace realistic expectations of what you can accomplish    Our Guest's Bio Steve Portigal is an experienced user researcher who helps companies to think and act strategically when innovating with user insights. Based in the San Francisco Bay Area, he is principal of Portigal Consulting and the author of two books: the classic Interviewing Users: How To Uncover Compelling Insights and, Doorbells, Danger, and Dead Batteries: User Research War Stories.   He's also the host of the Dollars to Donuts podcast, where he interviews people who lead user research in their organizations. Steve is an accomplished presenter who speaks about culture, innovation, and design at companies and conferences across the globe.   Show Highlights  [02:09] Steve talks about his origin story and his introduction to the ideas of design and user experience.  [06:15] Steve's first job at an industrial design consultancy. [08:15] Steve's apprenticeship with the team exploring a nascent practice in what was basically user experience.  [09:58] Many companies were exploring and experimenting with these new ideas around user research in the 90s, and how that led to the development of best practices and processes around the work. [13:05] Steve's litmus test for a new client. [13:37] How Steve's role and work started to shift and change. [15:40] The way in which Steve sets up expectations with new clients and spending time with the stakeholders in a client's organization. [16:20] The value in spending as much time with stakeholders as with users to gain a deep understanding of their motivations and perceptions. [19:03] Repetitive patterns and questions Steve sees with clients. [22:28] Using storytelling to help explain concepts and share information, and to help move clients through shared experiences and discussions. [24:04] Separating the value of the research from any action that may take place. [28:15] The importance of the “Why” of user research. [30:39] How Steve's practice has evolved and the scope of his work today, now that many companies have in-house user research and design teams. [35:05] Steve's specialized “master classes” for design teams. [38:52] What Steve wishes everyone knew about user research and what you can do with it, both personally and organizationally. [41:24] Steve's reflections on a few of his learning experiences. [44:55] His experience with one of the experts he used in his consulting work. [48:35] What Steve might add to a new book about interviewing users and UX, should he decide to write one. [54:00] Where you can find out more about Steve and his work.   Links Portigal Consulting Steve Portigal on LinkedIn Steve Portigal on Medium Steve Portigal on Twitter Find Out More About Steve's Books Dollars to Donuts Episode 30: Laith Ulaby of Udemy Dollars to Donuts Episode 27: Colin MacArthur of the Canadian Digital Service         Other Design Thinking 101 Episodes You Might Like   Problem Spaces, Understanding How People Think, and Practical Empathy with Indi Young — DT101 E6   Public Sector Design + Outcome Chains + Prototyping for Impact with Boris Divjak — DT101 E26   The Evolution of Teaching and Learning Design with Bruce Hanington — DT101 E39         ________________   Thank you for listening to the show and looking at the show notes. Send your questions, suggestions, and guest ideas to Dawan and the Fluid Hive team. Cheers ~ Dawan   Free Download — Design Driven Innovation: Avoid Innovation Traps with These 9 Steps   Innovation Smart Start Webinar — Take your innovation projects from frantic to focused!

Happy Market Research Podcast
Ep. 228 - Steve Portigal - Trends in User Experience & Market Research, and How They are Driving Success

Happy Market Research Podcast

Play Episode Listen Later Sep 3, 2019 44:59


My guest today is Steve Portigal, Founder of Portigal Consulting. Established in 2001, Portigal Consulting helps organizations bring insights about their users into their design and development processes. Additionally, he has also authored two books: "Doorbells, Danger, and Dead Batteries: User Research War Stories," and "Interviewing Users: How to Uncover Compelling Insights." And, Steve hosts Dollars to Donuts which has 24 episodes with remarkable guests including head of User Experience Research at Pinterest, Airbnb, Mailchimp, Goldman Sachs, and IBM. Find Steve Online: LinkedIn Website: portigal.com Find Us Online:  Social Media: @happymrxp LinkedIn Website: happymr.com This Episode’s Sponsor:  This episode is brought to you by HubUx. HubUx reduces project management costs by 90%. Think of HubUx as your personal AI project manager, taking care of all your recruitment and interview coordination needs in the background. The platform connects you with the right providers and sample based on your research and project needs. For more information, please visit HubUx.com. [00:00] On Episode 228, I'm interviewing Steve Portigal, founder of Portigal Consulting, but first a word from our sponsor.  [00:11] This episode is brought to you by HubUx.  HubUx is a productivity tool for qualitative research.  It creates a seamless workflow across your tools and team.  Originally, came up with the idea as I was listening to research professionals in both the quant and qual space complain about and articulate the pain, I guess more succinctly, around managing qualitative research.  The one big problem with qualitative is it’s synchronous in nature, and it requires 100% of the attention of the respondent. This creates a big barrier, and, I believe, a tremendous opportunity inside of the marketplace.  So what we do is we take the tools that you use; we integrate them into a work flow so that, ultimately, you enter in your project details, that is, who it is that you want to talk to, when you want to talk to them, whether it’s a focus group, in-person, or virtual or IDI’s or ethnos; and we connect you to those right people in the times that you want to have those conversations or connections – Push-Button Qualitative Insights, HubUx.  If you have any questions, reach out to me directly. I would appreciate it. Jamin@HubUx.com    [01:36] Hi, I'm Jamin, and you're listening to the Happy Market Research Podcast. My guest today is Steve Portigal, founder of Portigal Consulting.  Established in 2001, Portigal Consulting helps organizations bring insights about their users into their design and development processes. Additionally, he has authored two books: Doorbells, Danger and Dead Batteries, User Research War Stories. I actually am ordering that one as soon as we are off this call. It's on my list of things to do today, by the way, and then I've already ordered the Interviewing Users - How to Uncover Compelling Insights. Holy Moly, that is going to be super interesting.  And Steve hosts what is now my number one listened to podcast for the last two weeks. In fact, I've got a six-hour or eight-hour road trip coming up this Wednesday. All the episodes are downloading. I believe I'm going to be caught up at the end of that road trip. He's got 24 episodes with remarkable guests, including head of user-experience research at Pinterest, Airbnb, MailChimp, Goldman Sachs, IBM, and the list goes on. Steve, it is an honor to have you on the Happy Market Research Podcast today. Thank you.  [02:47] I'm happy to be here.  [02:48] I'd like to start out with a quick kind of assessment of, from your point of view...  You grew up in a different area than the Bay Area. Tell us a little bit about your parents, your upbringing, and how that informed who you are today and what you're doing.  [03:03] Yeah, I was raised by a single parent. My mom raised me and my sister in southern Ontario.

This is HCD - Human Centered Design Podcast
Steve Portigal 'Symbolic Lab Coats, ASMR and Coke-Fueled Lap Dances: More User Research War Stories'

This is HCD - Human Centered Design Podcast

Play Episode Listen Later Nov 6, 2018 47:12


Hello and welcome to another episode of This is HCD. I'm your host Chi Ryan, and in this episode, I'm speaking to researcher Steve Portigal. Steve is the Principal of Portigal Consulting and the author of two books: Interviewing Users: How to Uncover Compelling Insights, and Doorbells Danger and Dead Batteries: User Research War Stories. Based outside San Francisco, Steve helps companies to think and act strategically as a result of human insights. Steve has his own podcast, Dollars to Donuts, where he interviews people who lead user research in their organizations. Throughout his career, Steve has interviewed hundreds of people including families eating breakfast, hotel maintenance staff, architects, rock musicians, home automation enthusiasts, credit default swap traders, and radiologists. His work has informed the development of mobile devices, medical information systems, music gear, wine packaging, financial services, corporate internet and video conferencing systems. Wowsers - Steve has really done a lot of things! Exclusive discount The following 20% discount code for 'Doorbells, Dangers and Dead Batteries'. Expires on December 31, 2018: HCD2018 Resources Doorbells, Dangers and Dead Batteries Interviewing Users  Portigal Consulting Rosenfeld Media  Steve Portigal on LinkedIn  Vox Media  Dollars to Donuts podcast This is HCD is brought to you by Humana Design Follow This is HCD us on Twitter Follow This is HCD on Instagram Sign up for our newsletter Join the This is HCD Slack Channel Follow us on Medium   Support the show.

Product Talk
EP38- Portigal Consulting Founder, Steve Portigal, on User Research

Product Talk

Play Episode Listen Later Aug 8, 2017 26:28


Founder of Portigal Consulting, Steve Portigal, talks about user research, books, and how much there is to learn about people on today’s episode. Located just outside of San Francisco in Pacifica, CA, you'll find Steve's consultancy. Here, he aims to help companies harness the strategic power of user research. In this episode, Steve provides his expertise and thoughts on how to uncover compelling insights with customers. He mentions how important it is to leave your worldview at the door when you’re studying other people. Steve also explains the “art” of asking the right question and how it’s both a science and art form. Finally, you’ll hear practical product manager career advice to get you to the next level.     Click the link to find out more about Steve’s most recent book Doorbells, Danger, and Dead Batteries: User Research War Stories. Use coupon code: PTCfriends for 20% off at checkout.   To get more user research advice, or to connect with Steve, visit his website http://www.portigal.com/ or find him on Twitter.

Product Mindset
Master The Art Of Listening

Product Mindset

Play Episode Listen Later Aug 2, 2017 35:26


In this Topical Zoom episode, I speak with Steve Portigal, Principal at Portigal Consulting to talk about the art of listening, user interviews how you should listen to users. Listening is a very important skill for people who serve other people. As product managers and user experience researchers / experts, we are in the job […]The post DYT 121: Master The Art Of Listening | Steve Portigal appeared first on .

Product Mindset
Problem Space vs. Solution Space

Product Mindset

Play Episode Listen Later Jul 31, 2017 32:40


In this Topical Zoom episode, I speak with Steve Portigal, Principal at Portigal Consulting to talk about Problem Space vs. Solution Space, UX Muscle and more. Problem Space vs. Solution Space is a topic that every product manager or user-centric product maker comes across every now and then. There is a lot being talked about, […]The post DYT 120: Problem Space vs. Solution Space | Steve Portigal appeared first on .

Non Breaking Space Show
Steve Portigal — User Research War Stories

Non Breaking Space Show

Play Episode Listen Later Mar 7, 2017


Steve Portigal is the founder and principal of Portigal Consulting, a boutique firm that brings together user research, design and business strategy. Steve is the author of Interviewing Users: How to Uncover Compelling Insights and Doorbells, Danger, and Dead Batteries: User Research War Stories.

interview technology design tech web danger war stories doorbells user research steve portigal interviewing users uncover compelling insights portigal consulting
Non Breaking Space Show
Steve Portigal — User Research War Stories

Non Breaking Space Show

Play Episode Listen Later Mar 7, 2017


Steve Portigal is the founder and principal of Portigal Consulting, a boutique firm that brings together user research, design and business strategy. Steve is the author of Interviewing Users: How to Uncover Compelling Insights and Doorbells, Danger, and Dead Batteries: User Research War Stories.

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Goodstuff Master Audio Feed
Non Breaking Space Show 109: Steve Portigal — User Research War Stories

Goodstuff Master Audio Feed

Play Episode Listen Later Mar 7, 2017


Steve Portigal is the founder and principal of Portigal Consulting, a boutique firm that brings together user research, design and business strategy. Steve is the author of Interviewing Users: How to Uncover Compelling Insights and Doorbells, Danger, and Dead Batteries: User Research War Stories.

danger war stories doorbells user research dead batteries space show steve portigal interviewing users uncover compelling insights portigal consulting
Dollars to Donuts
5. Kerry McAleer-Forte of Sears Holdings

Dollars to Donuts

Play Episode Listen Later Feb 11, 2015 57:12


Today's guest is Kerry McAleer-Forte, the Director of User Experience Research for Sears Holdings. We discuss how researchers need to think like storytellers, getting at the underlying need behind a research request, and the risk of using research to make recommendations. The post 5. Kerry McAleer-Forte of Sears Holdings first appeared on Portigal Consulting.

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Dollars to Donuts
4. Nancy Frishberg of Financial Engines

Dollars to Donuts

Play Episode Listen Later Jan 28, 2015 58:50


My guest today is Nancy Frishberg, the manager of user research at Financial Engines. We discuss recruiting participants in an enterprise setting (where users are customers of your customers), finding the generative in the evaluative and how to think about collaborative workspace as entirely separate from reporting structure. The post 4. Nancy Frishberg of Financial Engines first appeared on Portigal Consulting.

financial engines portigal consulting
Dollars to Donuts
3. Frances Karandy of Citrix

Dollars to Donuts

Play Episode Listen Later Jan 21, 2015 50:57


Today's guest is Frances Karandy, a senior manager within the Customer Experience Group at Citrix. We discuss doing product-focused research in a company with a large number of products, what to look for when hiring researchers, and how to select projects that not only support the business but also help team members to develop. The post 3. Frances Karandy of Citrix first appeared on Portigal Consulting.

citrix portigal consulting
Dollars to Donuts
2. Alex Wright of Etsy

Dollars to Donuts

Play Episode Listen Later Jan 14, 2015 53:29


Today's guest is Alex Wright, who is the director of research at Etsy. We discuss the partnership between qualitative and quantitative research at Etsy and how his background in journalism helps him with the storytelling aspects of managing the research function. The post 2. Alex Wright of Etsy first appeared on Portigal Consulting.

etsy alex wright portigal consulting
Dollars to Donuts
1. Gregg Bernstein of MailChimp

Dollars to Donuts

Play Episode Listen Later Jan 7, 2015 50:33


Welcome to the debut episode of Dollars to Donuts. Today's guest is Gregg Bernstein, who manages customer research at MailChimp. We discuss how MailChimp uses research to uncover new product opportunities, how the right research artifacts can best provide value to different internal audiences and how humility is an essential soft skill for successful researchers. The post 1. Gregg Bernstein of MailChimp first appeared on Portigal Consulting.

Icon-o-Cast: a podcast by LUNAR
Speed of Innovation with Steve Portigal - Icon-o-Cast by Lunar - Nov. 24, 2008

Icon-o-Cast: a podcast by LUNAR

Play Episode Listen Later Nov 24, 2008 23:51


How do speed, creativity and innovation intertwine in the design process? In this Connections episode, Gretchen Anderson and Lisa Leckie talk with Steve Portigal of Portigal Consulting about getting results through design research. www.icon-o-cast.com www.portigal.com