Podcasts about user interviews

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Best podcasts about user interviews

Latest podcast episodes about user interviews

Brave UX with Brendan Jarvis
Roberta Dombrowski – Redefining Leadership and Thriving at Work

Brave UX with Brendan Jarvis

Play Episode Listen Later May 13, 2025 78:16


Roberta Dombrowski invites us to rethink success, tune into our intuition, and lead with intention —sharing how mindfulness, healing, and self-compassion can transform the way we work and live. ====== Episode chapters 00:00 – Welcome and Introduction 04:25 – Being a Transracial Adoptee and Finding Voice 14:11 – The Restless Career Journey and Job-Hopping 22:54 – Lessons from Anxiety, Burnout, and Slowing Down 32:25 – Mindfulness, Somatic Work, and Coaching Practice 42:46 – The Challenges Facing UX Researchers Today 50:42 – Systemic vs Individual Burnout 58:10 – How to Navigate Red Flags in Hiring 1:06:01 – The Role of Intuition and Inner Wisdom 1:15:51 – Rediscovering Fun and Joy at Work ====== Who is Roberta Dombrowski? Roberta Dombrowski is a certified leadership coach and experience strategist, dedicated to transforming the way people live, learn, and work. She is the founder of Learn Mindfully, a coaching and training company she launched in 2022. Since then, Roberta has supported hundreds of leaders from companies such as Adobe, Instacart, ServiceNow, Zapier, and Zoom. Previously, Roberta was a Research Partner at Maze, where she helped clients maximize the platform's potential. Before that, she was VP of User Research at User Interviews, where she built and scaled the research function while tackling the meta-challenge of researching researchers. Roberta is also the author of Consciously Crafting Your Career Path, a self-reflection and career planning workbook designed to help people shape fulfilling and intentional careers. Her insights have been featured on podcasts like Lead the People and BLOC, and at events such as Rosenfeld Media's Advancing Research conference. ====== Find Roberta here: LinkedIn: https://www.linkedin.com/in/robertadombrowski/ Company website: https://learnmindfully.co/ Personal website: https://robertalearns.com/  ====== Subscribe to Brave UX Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Apple Podcast Spotify YouTube Podbean Follow us on our other social channels for more great Brave UX content! LinkedIn TikTok Instagram Brendan Jarvis hosts the Show, and you can find him here: Brendan Jarvis on LinkedIn The Space InBetween Website

Convergence
The Power of Small Data With High Signal - A Jobs To Be Done Masterclass with Andrew Glaser

Convergence

Play Episode Listen Later Apr 23, 2025 74:48


What do candy bars, couches, and car dealerships have in common? For Andrew Glaser, they're all opportunities to understand how real people make decisions — and why most product teams get those decisions wrong.   In this episode, Andrew shares his journey from hedge fund manager to product strategist, and now founder of Swizzle, an AI product built around Jobs to Be Done (JTBD) thinking. He opens up about how false positives, feature bloat, and over-reliance on personas lead teams down the wrong path — and what it really takes to make something customers will hire. We get into the guts of JTBD, from how to know when you've hit causality in an interview, to why understanding tradeoffs is more useful than knowing demographics. Andrew shares practical frameworks and surprising stories — including what Snickers can teach you about product-market fit, why most sofas don't sell, and how Intercom 15x'ed revenue just by reframing how they talked about their product.  Whether you're building software or selling furniture, this conversation will challenge how you think about customer insight — and give you tools to sharpen your product bets. Inside the episode… Why false positives in customer research can wreck a strategy How JTBD helped turn around a billion-dollar furniture retailer The 4 real jobs behind buying a sofa  Snickers vs. Milky Way: A JTBD breakdown of context and tradeoffs What most people get wrong about customer interviews Why personas don't drive decisions — and what actually does How Intercom used JTBD to grow from $5M to $75M Using AI to support high-consideration decisions How to know what your product is allowed to suck at Why survey data without context leads to bad bets     Mentioned in this episode Andrew's Startup Swizzl -  https://swizzl.ai/ Andrew's cofounder Bob Moesta - https://therewiredgroup.com/about/bob-moesta/ Clay Christensen's HBR article: “Know Your Customers' Jobs to Be Done” - https://hbr.org/2016/09/know-your-customers-jobs-to-be-done “Demand-Side Sales” by Bob Moesta - https://www.amazon.com/dp/1544509987/?bestFormat=true&k=demand%20side%20sales%20101&ref_=nb_sb_ss_w_scx-ent-pd-bk-d_de_k0_1_12&crid=8C2BLR9H1HF6&sprefix=demand%20side%20 “Competing Against Luck” by Clayton Christensen - https://www.amazon.com/Clayton-Christensen-Competing-Against-%E3%80%902018%E3%80%91/dp/B07KPWQQY3/ref=sr_1_2 Unlock the full potential of your product team with Integral's player coaches, experts in lean, human-centered design. Visit integral.io/convergence for a free Product Success Lab workshop to gain clarity and confidence in tackling any product design or engineering challenge. Subscribe to the Convergence podcast wherever you get podcasts including video episodes to get updated on the other crucial conversations that we'll post on YouTube at youtube.com/@convergencefmpodcast Learn something? Give us a 5 star review and like the podcast on YouTube. It's how we grow.   Follow the Pod Linkedin: https://www.linkedin.com/company/convergence-podcast/ X: https://twitter.com/podconvergence Instagram: @podconvergence

The Product Manager
How to Use UX Research to Delight Your Users (with Laura Klein, Steve Portigal, and Thomas Stokes)

The Product Manager

Play Episode Listen Later Feb 11, 2025 45:26 Transcription Available


Not to get all "check your privileges" on you, but if your organization has an in-house research team, or works with a research firm, or even has just one UXR on staff, you gotta count yourself lucky. According to the 2024 State of Research Report by User Interviews, for every one dedicated researcher, there are five PWDRs—that stands for 'people who do research'. So by my math, that means that there's a 1 in 6 chance that one of those PWDRs is you. So if you do identify as a PWDR, you're likely in a situation where you're doing the absolute best job you can doing UXR off the side of your desk, while painfully aware that you don't know what you don't know about doing it better.And since 1 in 6 of us are in this exact position, we held a phenomenal panel event with three renowned user research experts who really get it and want to help. In this recording, you'll learn what good, decent, and great user research looks like, the traits that distinguish good, decent, and great UX design, and useful strategies to connect UX insights to your product's unique selling proposition.Resources from this episode:Subscribe to The Product Manager newsletterConnect with Laura, Steve, and Thomas on LinkedInCheck out Users Know, Portigal Consulting, and Drill Bit Labs

Career Strategy Podcast with Sarah Doody
107: Your UX Career Is a Product (Sarah Doody's interview on the Awkward Silences podcast by User Interviews)

Career Strategy Podcast with Sarah Doody

Play Episode Listen Later Feb 3, 2025 50:34


This episode of the Career Strategy Podcast features Sarah's interview on the Awkward Silences Podcast by User Interviews. In this episode, Sarah Doody is interviewed by Erin May, the CMO of User Interviews, and John-Henry Forster, who at the time of recording was the SVP of Product at User Interviews. Join them as they dive deep into treating your UX research career like a product and the pivotal strategies to become a UX research manager.

saas.unbound
Uncovering the right problems in your SaaS with Shannon Vettes @Usersnap

saas.unbound

Play Episode Listen Later Dec 12, 2024 43:27


saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #28, Anna Nadeina talks with Shannon, CEO of Usersnap, a visual feedback and bug-tracking platform. ----------Episode's Chapters-------------- 00:00 - Introduction to Usersnap and Shannon's Journey 06:02 - Exciting Developments at Usersnap 09:01 - Insights from User Interviews and Market Trends 11:48 - The Role of AI in Product Development 15:06 - Collaboration and Knowledge Sharing at saas.group 18:11 - Empowering Women in Tech 24:42 - Women in Leadership: Navigating Challenges 28:02 - Effective Communication for Impact 29:21 - Team Growth and Recruitment Strategies 30:49 - Strategic Shifts in Product Development 32:41 - The Importance of Feedback in Strategy 34:11 - Understanding Market Positioning 39:48 - Wins and Lessons Learned 42:18 - The Power of Listening to Users Shannon - https://www.linkedin.com/in/svettes/ Usersnap - https://usersnap.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Lenny's Podcast: Product | Growth | Career
Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at Google Ventures)

Lenny's Podcast: Product | Growth | Career

Play Episode Listen Later Dec 1, 2024 89:39


Michael Margolis has been a UX research partner at Google Ventures (GV) for nearly 15 years. He has developed a unique approach to helping startups identify their “bullseye customer”—the specific subset of their target market who initially is most likely to adopt their product. Michael has conducted over 300 hands-on research sprints with GV portfolio companies across various industries and helped develop the “design sprint” process made famous by the book Sprint. In our conversation, we discuss:• The step-by-step process of running a bullseye customer sprint• The most common mistakes founders make when picking their first customers• Practical tips for conducting effective customer interviews• How to create simple but effective prototypes for user research• The power of “watch parties” in aligning teams around customer insights• How to apply these methods beyond typical tech startups—Brought to you by:• Eppo—Run reliable, impactful experiments• Paragon—Ship every SaaS integration your customers want• Enterpret—Transform customer feedback into product growth—Find the transcript at: https://www.lennysnewsletter.com/p/finding-your-bullseye-customer-michael-margolis—Where to find Michael Margolis:• X: https://x.com/mmargolis• LinkedIn: https://www.linkedin.com/in/mmargolis/• Website: https://www.learnmorefaster.com/• Medium: https://medium.com/@mmargolis—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Michael's background(09:11) Bullseye customers vs. ideal customer profiles (ICPs)(12:32) An overview of the bullseye customer sprint(20:56) When to use the bullseye customer sprint(22:19) Step one: Agree on goals and key questions(23:48) Step two: Define your bullseye customer(25:52) The importance of a narrow target audience(29:00) An example of step two in action(38:24) Narrowing attributes and exclusion criteria(43:28) Step three: Recruiting and compensating participants(56:11) Step four: Creating effective prototypes(01:01:10) Step five: Drafting your interview guide(01:08:49) Step six: The watch party method(01:19:40) Common pitfalls and final thoughts(01:24:43) Closing thoughts and where to find Michael—Referenced:• Learn More Faster: How to Find Your Bullseye Customer and Their Perfect Product: https://www.learnmorefaster.com• Alcoa: https://www.alcoa.com• Dupont: https://www.dupont.com• Ericsson: https://www.ericsson.com• Google Ventures: https://www.gv.com/• Kate Aronowitz on LinkedIn: https://www.linkedin.com/in/katearonowitz/• Vanessa Cho on LinkedIn: https://www.linkedin.com/in/veecho/• How to kickstart and scale a consumer business—Step 2: Identify your super-specific who: https://www.lennysnewsletter.com/p/consumer-business-super-specific-who• When enough is enough | Andy Johns (ex-FB, Twitter, Quora): https://www.lennysnewsletter.com/p/when-enough-is-enough-andy-johns• Zipline for health care: https://www.flyzipline.com/solutions/healthcare• Jobs to Be Done framework: https://www.christenseninstitute.org/theory/jobs-to-be-done• User Interviews: https://www.userinterviews.com/• Respondent: https://www.respondent.io/• Flatiron Health: https://flatiron.com/• How to identify your ideal customer profile (ICP): https://www.lennysnewsletter.com/p/how-to-identify-your-ideal-customer• Gong: https://www.gong.io• Linear: https://linear.app• Gusto: https://gusto.com/• Humble Inquiry: The Gentle Art of Asking Instead of Telling: https://bookshop.org/p/books/humble-inquiry-second-edition-the-gentle-art-of-asking-instead-of-telling-edgar-h-schein/14739375• Figma: https://www.figma.com—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Bougie in a Backpack
Ep. 91: Tools for Points Travel and Full-time Content Creation with Stacey (@pointstopointtravel)

Bougie in a Backpack

Play Episode Listen Later Sep 16, 2024 41:38


Today we are chatting with Stacey (⁠⁠⁠⁠@pointstopointtravel), who was a speaker at our virtual summit in August talking about Essential Tools and Tips to Maximize Your Credit Card Points. Stacey discusses her transition from investment banking to travel, the power of credit card points, and her strategies for booking flights. She covers the importance of staying updated in the points and miles space and shares her day-to-day life as a content creator. Stacey also talks about building multiple income streams, overcoming family expectations, and offers valuable tips for beginners in the points and miles journey. In this episode, you will learn: Booking flights last minute can lead to incredible deals. Using tools like Seats.aero and Point.me can simplify flight searches. Creating content can lead to free travel experiences. Building multiple income streams is essential for financial stability. The best time to start learning about points and miles is now. You can make side money by filling out surveys (Stacey uses User Interviews and Respondent) ...and more! You can find Stacey ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!⁠⁠⁠⁠⁠⁠ instagram.com/pointstopointtravel You can get your VIP ticket Goodybag for the August Bougie in a Backpack Virtual Travel Summit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠ , where you can check out Stacey's session! https://bougieinabackpack.thrivecart.com/bougie-vip-goodie-bag-august-2024/ You can find our FREE Travel Beginner's Blueprint ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: dashboard.mailerlite.com/forms/457913/90732056966858389/share Want to submit a question or comment to our Bougie Mailbag? You can do so here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠forms.gle/Hb3iAbCfsK5BWnii8⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Be sure to join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: facebook.com/groups/bougieinabackpack Bougie in a Backpack is part of an affiliate sales network and receives compensation for sending traffic to partner sites, such as Milevalue.com. This site does not include all financial companies or all available financial offers. If you need help figuring out the next credit card to open, check out our top credit card recommendations ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ if you want to learn more! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠milevalue.com/best-credit-cards/?aff=biab⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Find us on instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/bougieinabackpack/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/travelmack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠enzie⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/pennywisetraveler⁠

This Week in NoCode
Decoupled NoCode Platforms with the CEO of WeWeb

This Week in NoCode

Play Episode Listen Later May 25, 2024 65:14


In this episode of 'This Week in NoCode,' hosts JJ Englert and David Pal sit down with Raphael, CEO and co-founder of WeWeb. Raphael shares the journey of WeWeb from its inception as a website builder targeting the decoupled backend market, to its evolution into a web app builder. The discussion delves into the company's Y Combinator experience, the strategic pivot to focus on web apps, and the surge in growth following the Bubble pricing changes. The conversation also explores the potential of AI integration in no-code platforms, particularly in enhancing user onboarding, maintaining code quality, and facilitating collaborative development. Additionally, they touch on the significant enterprise wins for WeWeb, such as La Poste and PwC, and the company's profitable and scalable future. 00:00 Introduction to NoCodeAlliance 00:53 Welcome to This Week in NoCode 01:32 Microsoft's AI-First PCs 05:19 NoCode UK Conference Highlights 07:11 OpenAI's Safety Team Dissolution 11:52 Interview with Raphael from WeWeb 11:58 Buildship App: A Powerful Automation Builder 13:53 Founding Story of WeWeb 18:44 WeWeb's Evolution and YC Experience 24:03 User Interviews and Market Focus 31:58 Growth and Community-Led Success 33:25 Reflecting on the Bubble Pricing Fiasco 33:58 WeWeb's Unique Position in the Market 34:46 Customer Reactions and Market Shifts 37:06 Diverse Customer Base and Enterprise Appeal 39:56 Showcasing Successful Use Cases 44:45 Future Plans and AI Integration 47:22 The Impact of AI on No-Code Development 53:21 Collaborative Development and AI 01:00:46 Closing Thoughts and Future Outlook NoCode Alliance: https://nocodealliance.org Studio NoCode: https://studio-nocode.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/this-week-in-nocode/message

NN/g UX Podcast
38. User Interviews (feat. Steve Portigal, Research Consultant and Author)

NN/g UX Podcast

Play Episode Listen Later Apr 11, 2024 45:43


In this episode, we dive into User Interviews with Steve Portigal, discussing their critical role in product development and design research. User interviews, a qualitative method, involve conversations with users to gather insights about their experiences, behaviors, and needs. We discuss the benefits of this approach, such as deep user empathy and informed decision making, alongside common challenges like bias and recruitment. Join us in understanding when to use user interviews and how to get the most out of them. NN/g Articles & Training Courses User Interviews (full-day/2 half-day UXC course) User Interviews 101 (free article) The 3 Types of User Interviews: Structured, Semi-Structured, and Unstructured (free video) When to Use Which User-Experience Research Methods (free article) 5 Facilitation Mistakes to Avoid During User Interviews (free article) ⁠Learn more about Steve Portigal Interviewing Users (2nd Edition)  20% discount code: interviewing

UI Breakfast: UI/UX Design and Product Strategy
Episode 280: User Interviewing Techniques with Steve Portigal

UI Breakfast: UI/UX Design and Product Strategy

Play Episode Listen Later Mar 8, 2024 50:30


Ready to learn tricks of the trade from professional user researchers? Our guest today is Steve Portigal, user research consultant and author of Interviewing Users. You'll learn how to prepare for a user interview, what your interview guide should contain, behavior cues to look out for, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesInterviewing Users — Steve's bookCheck out Steve's websiteDollars to Donuts — Steve's podcastConnect with Steve on LinkedInUse the code UIBREAKFAST to get 20% off the book from Rosenfeld MediaThis episode is brought to you by UC San Diego. Thinking about diving into the dynamic world of UX design, but not sure where to start? Explore UC San Diego Extended Studies' UX Design Certificate. Master essential skills to build a standout portfolio that will help you land your dream job. Enroll today in Principles of UX and get 10% off as our listener. Head over to DiscoverUX.ucsd.edu and use code DISCOVERUX to apply the discount.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Product Marketing Stories
6 étapes pour construire des Personas qui servent avec Candice Aime [REDIFF]

Product Marketing Stories

Play Episode Listen Later Jan 11, 2024 25:14


Définir ses personas ce n'est pas toujours une partie de plaisir : ça prend du temps, ce n'est pas toujours évident d'entrer en contact avec les utilisateurs mais surtout, une fois que l'étude est faite, on ne sait pas toujours comment l'utiliser concrètement. Pourtant c'est un passage obligé pour construire un positionnement solide sur le marché et réussir à atteindre son audience cible. Candice Aime, Marketing Lead chez LaGrowthMachine nous fait une masterclass pour que le travail des personas ne prenne plus jamais la poussière. Au programme : 

UX Talks with Atiq
Episode 34 | User Interviews Demystified: Expert Tips for UX Designers

UX Talks with Atiq

Play Episode Listen Later Dec 18, 2023 5:13


In this exciting video, we're diving deep into the world of User Interviews, demystifying the process and sharing expert tips tailor-made for UX Designers like you! As a UX Designer, you know how crucial it is to truly understand your users and create exceptional experiences. That's where User Interviews come into play – the gateway to unlocking invaluable insights that can transform your design approach From idea generation to creating nice aesthetic UI, Mobbbin was always helps me to take real app or website inspiration from their app/web screenshots. It saves me from the hassle of installing app or logging in into websites. You will find a handful of app UI in the free version. The paid version offer so much more including dedicated search, screen pattern, a lot handy features to save your time.

Teach Your Kids
Brett Kopf on Education Innovation: A Blueprint for Modern Learning

Teach Your Kids

Play Episode Listen Later Oct 18, 2023 54:10


SELECTED LINKS FROM THE EPISODETeach Your Kids: LinkedIn | X | Instagram | Substack | FacebookManisha: LinkedIn | X | Instagram | FacebookBrett Kopf: Omella | Remind | LinkedIn | X | EmailJoin our premium community with expert support and adviceOmella | Collect money, forms, and digital signatures. For free.Teach Your Kids Podcast EpisodesRaising Indistractable Kids: Nir Eyal's Unconventional Approach to HomeschoolingArticlesCottageClass: A Microschool Hub That Connects Families With Small-Scale Teachers — & Takes Care of the Business Side – The 74BooksIndistractable: How to Control Your Attention and Choose Your Life - Nir EyalHooked: How to Build Habit-Forming Products - Nir EyalLearner-Driven EducationActon AcademyUrban Cottage Educational CollaborativeMiscellaneousDr. Peter Attia on Podclips.comY CombinatorThis site contains product affiliate links. We may receive a commission if you make a purchase after clicking on one of these links.  Time Codes00:00:20 — Manisha introduces the guest, Brett Kopf, founder of Remind.com and Omela, platforms that facilitate communication and financial management in educational institutions. 00:01:20 — Brett's fatherhood update and its influence on his perspective.00:02:00 — How becoming a parent has impacted Brett's views on education.00:04:00 — Manisha and Brett discuss the deep love parents have for their children and how it influences their decisions about education.00:04:40 — Business model of Omella and its implications for schools and parents.00:05:20 — Manisha queries Brett about his work with micro school leaders.00:07:28 — Brett explains the role of customer feedback in his entrepreneurial journey.00:08:26 — Discovery of homeschooling and hybrid schooling options.00:15:00 — The art of customer follow-up, according to Brett.00:21:16 — On pricing strategy: Brett advises treating business like a science experiment.00:32:42 — How ADD and dyslexia have enhanced Brett's executive skills.00:38:13 — Brett deliberates on the pros and cons of raising funds vs. charging for value.00:41:55 — Future forecast: Brett predicts trends in homeschooling and hybrid schooling.00:49:23 — Manisha and Brett Kopf share their passion for learning and growth, emphasizing how these experiences can create wonderful connections.This podcast is made possible through a generous grant from the Vela Education FundVELA Education Fund is catalyzing a vibrant alternative education ecosystem. VELA provides trust-based funding to entrepreneurs, fosters community-building and knowledge-sharing, and increases visibility through storytelling that promotes cultural awareness and acceptance of the out-of-system space. Today, VELA serves the largest community of out-of-system education entrepreneurs in the country, with over 2,000 community members. About half of VELA's community members operate small learning environments, and the other half are ecosystem and community builders offering direct services and support across the out-of-system space. Learn more at velaedfund.org.

Data Gurus
Creating Value-Added Research Systems with Basel Fakhoury of User Interviews

Data Gurus

Play Episode Listen Later Oct 3, 2023 19:49


On this episode, host Sima Vasa welcomes Basel Fakhoury, CEO and Co-Founder of User Interviews, for an enlightening conversation about Basel's work in improving data acquisition specificity. During their conversation, Basel and Sima discuss: - Using data to uncover needs in the market to better cater products and services to a particular niche. - The lessons Basel and his team learned from their first failed startup, and how that experience helped build User Interviews. - How finding the right survey respondents, rather than using a random sample, can provide more substantive and relevant data. - Why AI is an aid to finding human respondents rather than a threat to human-centric data. - The potential for growth in the data research industry. Basel and his team's journey is an excellent case study of both the power of data in the present as well as the industry's future trajectory. Resources Mentioned: - User Interviews - Infinity Squared - Infinity Squared - LinkedIn Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX

NN/g UX Podcast
32. Conducting Research with Employees (feat. Angie Li, UXMC, Senior Manager of Product Design at Asurion)

NN/g UX Podcast

Play Episode Listen Later Sep 8, 2023 43:15


Research with employees might sound easy in theory: you work in the same company as the people you need to observe or interview, and you might not even need to pay them for input. However, there's a bit more to it than meets the eye. In this episode, we feature UX Master Certified Angie Li, and she discusses what has helped her organize and run successful research with internal team members. Learn more about Angie Li NN/g Articles & Training Courses Employees as Usability-Test Participants (free article) Structuring Intranet Discovery & Design Research (free article) Ethnographic User Research (full-day/2 half-day UXC course) User Interviews (full-day/2 half-day UXC course) Usability Testing (full-day/2 half-day UXC course)

UI Breakfast: UI/UX Design and Product Strategy
Episode 274: Research Ops with Kate Towsey

UI Breakfast: UI/UX Design and Product Strategy

Play Episode Listen Later Sep 8, 2023 37:17


How can we better support research teams? Our guest today is Kate Towsey, research ops guru and the author of Research That Scales. You'll learn when it's time to invest in research ops, how to scale research teams, what library science can contribute to the field, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesResearch That Scales — Kate's bookRespondent, User Interviews, AskableCheck out Kate's websiteConnect with Kate on LinkedInCha Cha Club — Kate's closed community for research professionalsThis episode is brought to you by Dovetail, the customer insights platform that gets you from data to insights, fast.Dovetail has launched exciting new AI features to help you understand large amounts of customer feedback fast. Automatically cluster themes, analyze sentiment, and summarize transcripts while keeping your participant data safe and sound. For an extended 30-day free trial exclusive to UI breakfast listeners, go to dovetail.com/uibreakfast.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Product for Product Management
EP 86 - User Testing Wrap-up with Matt & Moshe

Product for Product Management

Play Episode Listen Later Sep 6, 2023 25:22


In this podcast episode, Matt and Moshe met to wrap up the User Testing Tools series, and share what they learned after discussing several products, from both the perspective of product designers who test their designs, and the POV of a tester, who tests other designs.In the series we learned about Maze, Userzoom, UsabilityHub and UserTesting from Kevin Hawkins, Dovetail from Premika PoSaw, Lookback from Mike Green, User Interviews from Igor Voloshin, and the tester perspective using UserTesting and Conversion Crimes from Tracy Laranjo.As we usually do in the summary episode, we looked back at our learning throughout the series, and there sure were a lot of learnings!But we also raised some additional interesting questions:- What is the priority of companies in using such platforms?- How much time and effort companies spend in general on user testing?- What is the future of AI providing insights from the user tests feedback?- And much more!Thank you to our guests in this series for sharing with us their experiences! Product for Product siteProduct for Product PodcastConnect with Matt and Moshe on LinkedIn:MattMoshe*Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Product for Product Management
EP 85 - User Interviews with Igor Voloshin

Product for Product Management

Play Episode Listen Later Aug 30, 2023 46:05


We are continuing the series on User Testing tools, and this time we are learning about User Interviews. To explore this product we invited Igor Voloshin, Discovery Team Head at CoinsPaid, to share his experience. Other than being the guy that is “always with a smile on face” as his awasof social media handle proclaims, and one of the good guys in Russia these days who wants peace and for things to go back to how they were or better, he shared with us how he got to be a discovery head, how he and his team use User Interviews to organize their, well, user interviews!In this episode, we discussed:What are they using User Interviews for?How to do recruiting and schedulingSome of the platform's limitations in geographyHow the interviews are organized and where they are performedDifferent incentives optionsThe stress of managing our own pool of users, and how often can we utilize them without annoying them too muchFavorite and least favorite featuresOpportunities and areas where the platform can growAnd much more…To learn more about User Interviews:User InterviewsConnect with Igor:LinkedIn: https://www.linkedin.com/in/awasof/X/Instagram: @awasofConnect with Matt and Moshe on LinkedIn:Matt GreenMoshe Mikanovsky*Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐

Product Marketing Stories
[EXTRAIT] 01. Les étapes pour construire ses Personas avec Candice Aime

Product Marketing Stories

Play Episode Listen Later Apr 6, 2023 4:45


Ecoute l'extrait où Candice nous partage la méthode utilisée pour interviewer plus de 50 clients et prospects en moins de 3 semaines.   Définir ses personas ce n'est pas toujours une partie de plaisir : ça prend du temps, ce n'est pas toujours évident d'entrer en contact avec les utilisateurs mais surtout, une fois que l'étude est faite, on ne sait pas toujours comment l'utiliser concrètement.  Pourtant c'est un passage obligé pour construire un positionnement solide sur le marché et réussir à atteindre son audience cible.  Bonne écoute et prend part à la discussion ici  !  RESSOURCES

Product Marketing Stories
01. Comment construire des Personas qui servent ? La methode complète de Candice Aime

Product Marketing Stories

Play Episode Listen Later Mar 30, 2023 25:14


Définir ses personas ce n'est pas toujours une partie de plaisir : ça prend du temps, ce n'est pas toujours évident d'entrer en contact avec les utilisateurs mais surtout, une fois que l'étude est faite, on ne sait pas toujours comment l'utiliser concrètement.  Pourtant c'est un passage obligé pour construire un positionnement solide sur le marché et réussir à atteindre son audience cible.  Pour ce tout premier épisode, j'accueille Candice Aime, PMM chez LaGrowthMachine.  Au programme :  Un rapide rappel de ce que sont un Persona et un ICP La méthode utilisée par Candice pour interviewer plus de 50 clients et prospects en moins de 3 semaines Des exemples d'usages concrets de son travail  Des conseils et bonnes pratiques pour vous aider à mener cette étude Bonne écoute et prenez part à la discussion ici !  RESSOURCES

Talk Python To Me - Python conversations for passionate developers
#403: Fusion Ignition Breakthrough and Python

Talk Python To Me - Python conversations for passionate developers

Play Episode Listen Later Feb 13, 2023 64:42


Imagine a world with free and unlimited clean energy. That's the musings of a great science fiction story. But nuclear fusion (the kind that powers the sun) has always been close at hand, we see the sun every day, and yet impossibly far away as a technology. We took a major step towards this becoming a reality with the folks at the Lawrence Livermore National Labratory in the US achieved "ignition" where they got significantly more energy out than they put in. And Python played a major role in this research and experiment. We have Jay Salmonson here to give us a look at the science and the Python code of this discovery. Links from the show Jay on Mastodon: hachyderm.io/@jdsalmonson Jay on Twitter: @JaySalmonson Official Announcement: lasers.llnl.gov QnD Package: github.com PlasmaPy: plasmapy.org ML in Fusion: llnl.gov National Ignition Facility Achieves Ignition in Historic Nuclear Fusion Experiment: newenergytimes.net Video demonstrating the fusion lab: youtube.com Watch this episode on YouTube: youtube.com Episode transcripts: talkpython.fm --- Stay in touch with us --- Subscribe to us on YouTube: youtube.com Follow Talk Python on Mastodon: talkpython Follow Michael on Mastodon: mkennedy Sponsors Taipy User Interviews Talk Python Training

Talk Python To Me - Python conversations for passionate developers
#402: Polars: A Lightning-fast DataFrame for Python

Talk Python To Me - Python conversations for passionate developers

Play Episode Listen Later Feb 8, 2023 58:48


When you think about processing tabular data in Python, what library comes to mind? Pandas, I'd guess. But there are other libraries out there and Polars is one of the more exciting new ones. It's built in Rust, embraces parallelism, and can be 10-20x faster than Pandas out of the box. We have Polars' creator, Ritchie Vink here to give us a look at this exciting new data frame library. Links from the show Ritchie on Mastodon: @ritchie46@fosstodon.org Ritchie on Twitter: @RitchieVink Ritchie's website: ritchievink.com Polars: pola.rs Apache Arrow: arrow.apache.org Polars Benchmarks: pola.rs Coming from Pandas Guide: github.io Watch this episode on YouTube: youtube.com --- Stay in touch with us --- Subscribe to us on YouTube: youtube.com Follow Talk Python on Mastodon: talkpython Follow Michael on Mastodon: mkennedy Sponsors Taipy User Interviews Talk Python Training

Talk Python To Me - Python conversations for passionate developers
#402: Polars: A Lightning-fast DataFrame for Python [updated audio]

Talk Python To Me - Python conversations for passionate developers

Play Episode Listen Later Feb 8, 2023 58:48


When you think about processing tabular data in Python, what library comes to mind? Pandas, I'd guess. But there are other libraries out there and Polars is one of the more exciting new ones. It's built in Rust, embraces parallelism, and can be 10-20x faster than Pandas out of the box. We have Polars' creator, Ritchie Vink here to give us a look at this exciting new data frame library. Links from the show Ritchie on Mastodon: @ritchie46@fosstodon.org Ritchie on Twitter: @RitchieVink Ritchie's website: ritchievink.com Polars: pola.rs Apache Arrow: arrow.apache.org Polars Benchmarks: pola.rs Coming from Pandas Guide: github.io Watch this episode on YouTube: youtube.com Episode transcripts: talkpython.fm --- Stay in touch with us --- Subscribe to us on YouTube: youtube.com Follow Talk Python on Mastodon: talkpython Follow Michael on Mastodon: mkennedy Sponsors Taipy User Interviews Talk Python Training

Talk Python To Me - Python conversations for passionate developers
#401: Migrating 3.8 Million Lines of Python

Talk Python To Me - Python conversations for passionate developers

Play Episode Listen Later Feb 2, 2023 60:57


At some point, you've probably migrated an app from one framework or major runtime version to another. For example, Django to Flask, Python 2 to Python 3, or even Angular to Vue.js. This can be a big challenge. If you had 100s of active devs and millions of lines of code, it's a huge challenge. We have Ben Bariteau from Yelp here to recount their story moving 3.8M lines of code from Python 2 to Python 3. But this is not just a 2-to-3 story. It has many lessons on how to migrate code in many situations. There are plenty of gems to take from his experience. Links from the show Ben on Twitter: @benbariteau Ben's Talk at PyCon 2022: youtube.com python-modernize: github.com python-future: github.com Watch this episode on YouTube: youtube.com Episode transcripts: talkpython.fm --- Stay in touch with us --- Subscribe to us on YouTube: youtube.com Follow Talk Python on Mastodon: talkpython Follow Michael on Mastodon: mkennedy Sponsors Cox Automotive User Interviews Talk Python Training

Talk Python To Me - Python conversations for passionate developers
#400: Ruff - The Fast, Rust-based Python Linter

Talk Python To Me - Python conversations for passionate developers

Play Episode Listen Later Jan 25, 2023 63:45


Our code quality tools (linters, test frameworks, and others) play an important role in keeping our code error free and conforming to the rules our teams have chosen. But when these tools become sluggish and slow down development, we often avoid running them or even turn them off. On this episode, we have Charlie Marsh here to introduce Ruff, a fast Python linter, written in Rust. To give you a sense of what he means with fast, common Python linters can take 30-60 seconds to lint the CPython codebase. Ruff takes 300 milliseconds. I ran it on the 20,000 lines of Python code for our courses web app at Talk Python Training, and it was instantaneous. It's the kind of tool that can change how you work. I hope you're excited to learn more about it. Links from the show Charlie on Twitter: @charliermarsh Charlie on Mastodon: @charliermarsh@hachyderm Ruff: github.com PyCharm Developer Advocate Job: jetbrains.com/careers Watch this episode on YouTube: youtube.com --- Stay in touch with us --- Subscribe to us on YouTube: youtube.com Follow Talk Python on Mastodon: talkpython Follow Michael on Mastodon: mkennedy Sponsors Cox Automotive User Interviews Talk Python Training

Awkward Silences
#113 - Tacos and Tidepods: A Very Awkward Goodbye with Roberta Dombrowski of User Interviews

Awkward Silences

Play Episode Listen Later Dec 27, 2022 23:09


Thomas Aquinas once said, “Tacos cannot exist without tide pods”. In this bittersweet edition of Tacos and Tidepods—Erin and JH say their goodbyes to Roberta and reflect back at her time at User Interviews. Roberta talks about her decision to pursue a career in coaching and leadership development training at Design Dept. From career challenges and memories to lessons she's learned, Roberta shares her journey with User Interviews as Erin and JH do their best to make her cry. In this episode, we discuss: Roberta's career path Roberta's legacy at User Interviews Career development (finding your niche) Coaching for design leaders Highlights: [00:02:54] Roberta shares the most important lessons she's learned from working at User Interviews [00:06:11] They discuss Roberta's contributions [00:14:52] How to grow as a leader through self-care and teamwork [00:16:22] Roberta's tacos: what she's looking forward to the most as [00:18:21] Career tips on networking and finding your niche Sources mentioned in the episode: userinterviews.com/awkward Design Dept. Leadership Coaching Designing Your Life by Bill Burnett and Dave Evans About our guest Roberta Dombrowski is currently VP of User Research at User Interviews. She is also an ICF certified Coach & Mindfulness Teacher, Level II Reiki Practitioner, and Predictive Index (PI) Certified Talent Optimization Leader. Roberta has been instrumental in creating and shaping cultures of learning at User Interviews, edX, Predictive Index, and Year Up. --- Send in a voice message: https://anchor.fm/awkwardsilences/message

The Product Science Podcast
The JH Forster Hypothesis: The First Product Hire at a Startup Needs to Be a Player-Coach

The Product Science Podcast

Play Episode Listen Later Dec 20, 2022 42:49


JH Forster is a product leader with deep experience helping teams ship solutions for real user needs. As SVP of Product at User Interviews, he oversees the Product Management and Design departments—and geeks out about all things user research as the co-host of the Awkward Silences podcast. In this episode of the Product Science Podcast, we cover how he found a job as the first product hire at a startup and what challenges he's faced as the team and company have grown. Read the show notes to learn more: www.h2rproductscience.com/post/the-jh-forster-hypothesis-the-first-product-hire-at-a-startup-needs-to-be-a-player-coach

Awkward Silences
#111 - The 2022 UX Research Tools Map with Roberta Dombrowski

Awkward Silences

Play Episode Listen Later Dec 14, 2022 17:18


If you ask Roberta Dombrowski why it's her favorite time of year, she'll probably mention the UX Research Tools Map. Why? Because it's one of User Interviews' most popular projects of the year that features the best UX research tools available across different use cases. Ye one and all are invited to explore the fantastical land of the 2022 UX Research Tools Map! From the Royal Courts of The High Kingdom of Recruiting and Panel Management to the dark waters of Megalodon 365 and G-Dragon, you can explore more about each UX tool and get a comprehensive view of the UXR tool landscape. Informative, fun, and entertaining in its detail—the medieval-themed map is designed to help UX researchers far and wide gain a better understanding of the different UX tools available to them. In this episode, we discuss: Why the UX Research Tools Map is awesome New features we love, updates, and categories The challenges of optimizing your tool stack Tools! UX research tools! And more wonderful tools! Highlights: [00:01:44] Taco: Roberta explains the motivation behind the map [00:06:11] JH and Roberta list some of their favorite UXR tools [00:07:30] Why we created the map and how it informs the tool optimization process [00:10:44] À la carte vs all-in-one, the challenge of choosing the best solution [00:12:24] Exciting new UX research tools and use cases for tools User Interviews relies on [00:15:59] Fun features, funny details, and easter eggs Sources mentioned in the episode: userinterviews.com/awkward https://sprig.com https://www.userinterviews.com/ux-research-tools-map-2022 About our guest Roberta Dombrowski is the VP of User Research at User Interviews. She is also a Coach & Mindfulness Teacher at Learn Mindfully—her professional and personal development service that helps leaders and individuals reach their full potential. Roberta holds a Master of Science and Organizational Development Workplace Learning from Boise State University, a Level II Reiki Certification, and is a perennial lover of nature. --- Send in a voice message: https://anchor.fm/awkwardsilences/message

Awkward Silences
#107 - Making Research Ops Visible with Benson Low of REA Group

Awkward Silences

Play Episode Listen Later Nov 17, 2022 43:02


Most people have no idea what UX researchers do. Even less known is what Research Ops Specialists do, which is why one of the Research Ops community's main priorities is to shine a light on the people, mechanisms, and strategies that set research in motion. In this episode of Awkward Silences, Hosts Erin May and John-Henry Forster chat with research design leader Benson Low about why it's time to bring attention to Research Ops. They discuss the emerging role of Research Ops specialists, and Benson provides several strategies that can help communicate the value of Research Ops to stakeholders. Get the full transcript and links to resources mentioned on the User Interviews blog. In this episode, we discuss: Ways to communicate the value of your work in Research Ops Tactics and strategies to gain support in your organization How to leverage the power of the ReOps community Tips for Research Ops advocates on dealing with roadblocks Highlights: [00:02:32] What is Research Ops? What is the Research Ops community? [00:07:50] How to start advocating for Research Ops [00:14:49] Use ReOps community resources to create awareness [00:17:30] Stress the importance of research in the product development lifecycle [00:19:55] Communicating the impact and value your work to stakeholders [00:32:36 ] Advice on overcoming barriers during advocacy work --- Send in a voice message: https://anchor.fm/awkwardsilences/message

Lenny's Podcast: Product | Growth | Career
How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)

Lenny's Podcast: Product | Growth | Career

Play Episode Listen Later Nov 6, 2022 91:34 Very Popular


Ben Williams is VP of Product at Snyk, an industry-leading security platform for developers, last valued at $8.5b. He's also a product and growth advisor with over 20 years of experience building and scaling high-performing product and growth teams. Through product-led growth, product-led sales, and community, Snyk rapidly scaled and won over the lucrative developer audience. In today's episode, Ben shares the successful growth levers that helped Snyk get started, all of the details of how Snyk has structured their growth, product, and marketing teams and set them up for success in terms of cross-collaboration—and also how their initial plan for self-serve monetization fell flat. We go into Ben's many useful tips for product-led growth, including his thoughts on free vs. paid versions, trials, and how to build amazing growth teams.—Where to find Ben Williams:• Twitter: https://twitter.com/semanticben• LinkedIn: https://www.linkedin.com/in/semanticben/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Coda: https://coda.io/lenny• Athletic Greens: https://athleticgreens.com/lenny• Vanta: https://vanta.com/lenny—Referenced:• Snyk: https://snyk.io/• Weekly Team Impact & Learnings Review Template: https://docs.google.com/document/d/1GibNaJ4aONgp5Kg824NCionr1citHIDk3FLvMdkpX_Q/edit?usp=share_link• Monthly Group Impact & Learnings Review Template: https://docs.google.com/presentation/d/1nQ18OTuRtc8urBnUWEObD_BlfdGDKlDDMFg8-G2GK7E/edit?usp=share_link• Experiment Plan Template: https://docs.google.com/document/d/18LiGXKphGe1tUpZCQA20i4bJqf-S3kDbYnY4Pls_9kQ/edit?usp=share_link• Vision & Mission Framework: https://docs.google.com/presentation/d/1CiRwscu-50lBr2c7yRLY_zXVzv5DCnYqNnS5Au83WC8/edit?usp=share_link• Ed Sim's newsletter: https://whatshot.substack.com/• Tamar Yehoshua on Twitter: https://twitter.com/tyehoshua• Julian Shapiro on Lenny's Podcast: https://www.lennyspodcast.com/growth-tactics-retention-strategies-and-becoming-a-better-writer-julian-shapiro-demand-curve-hyper-webflow-techcrunch/• Annie Duke's website: https://www.annieduke.com/• Elena Verna on Lenny's Podcast: https://www.lennyspodcast.com/elena-verna-on-how-b2b-growth-is-changing-product-led-growth-product-led-sales-why-you-should-go-freemium-not-trial-what-features-to-make-free-and-much-more/• Growth loops: https://www.reforge.com/blog/growth-loops• Brian Balfour on using learnings: https://brianbalfour.com/growth-machine/maximize-learning• Adam Fishman on Lenny's Podcast: https://www.lennyspodcast.com/videos/how-to-build-a-high-performing-growth-team-adam-fishman-patreon-lyft-imperfect-foods/• Amplitude: https://amplitude.com/• FullStory: https://www.fullstory.com/• User Interviews: https://www.userinterviews.com/• User Testing: https://www.usertesting.com/• Sprig: https://sprig.com/surveys• Airtable: https://www.airtable.com/home/toolkit• How to Measure Anything: Finding the Value of “Intangibles” in Business: https://www.amazon.com/dp/0470110120/• Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days: https://www.amazon.com/Sprint-Solve-Problems-Test-Ideas/dp/150112174X• Make Time: How to Focus on What Matters Every Day: https://www.amazon.com/gp/product/B078QSCM3V/• This Is How They Tell Me the World Ends: The Cyberweapons Arms Race: https://www.amazon.com/This-They-Tell-World-Ends/dp/1635576059• Acquired podcast: https://www.acquired.fm/• Turning Red on Disney+: https://www.disneyplus.com/movies/turning-red/4mFPCXJi7N2m• Curb Your Enthusiasm on HBO: https://www.hbo.com/curb-your-enthusiasm• Christine Itwaru's blog: https://prodops.blog/—In this episode, we cover:(04:44) Ben's background(07:27) What is Snyk, and what's the current scale?(08:45) Why Ben joined Snyk(09:29) How Snyk got their first 100 users(15:14) How Snyk used developer conferences and in-person meet-ups to launch(19:23) How Snyk used GitHub as a growth lever(23:50) Snyk Advisor, and other growth loops Snyk successfully used(26:56) Snyk's failed attempt at self-serve monetization(31:21) How to win the hearts and minds of developers(33:38) How adding sales and marketing teams helped Snyk gain momentum(35:11) The evolution of Snyk's growth team(37:26) Snyk's key areas of growth and how Ben solved tension between teams(39:32) What is Snyk's decision science team?(40:59) Why Snyk has a growth marketer embedded on each team(43:39) The importance of having an amazing SEO person(46:21) Advice on building growth teams(51:32) Ben's vision and mission framework(53:53) More on the growth process and experimentation(56:04) Using learnings as a path to impact(57:32) Growth strategy(1:02:26) Data in growth teams(1:06:33) How Snyk socializes learnings(1:10:05) How Snyk structures their product org(1:13:15) Free vs. paid features and how to approach trials(1:18:57) Activation milestones at Snyk(1:23:05) The most valuable tools for Snyk's growth team(1:25:21) Lightning round—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

UXpeditious: A UserZoom Podcast
Unlocking innovation with the right research participants - Erin May and JH Forster of User Interviews and the hosts of Awkward Silences

UXpeditious: A UserZoom Podcast

Play Episode Listen Later Nov 1, 2022 20:19


Erin May and JH Forster of User Interviews and hosts of the Awkward Silences podcast, discuss the value of high-value research participants. Depending on where a product is in its lifecycle, an intentional pool of research participants can substantially impact the strategic direction of a product.  Help us improve the show and suggest future topics or guests! Click here to take our quick survey.

Product Chats
Stakeholder Management for Product Managers with Adam Kropf of Texada Software

Product Chats

Play Episode Listen Later Oct 26, 2022 20:55


Adam Kropf truly leads by example. He's a Head of Product and Development at Texada Software. But he's also so much more than that. He leads a local product management group – a community for likeminded product fans to chat and share ideas. In this episode, he talks all about that, as well as stakeholder management, user interviews, empowering the team, and more!Time Stamped Show NotesGetting into product [00:53]Leading a product management group [01:34]Stakeholder management [03:29]Conducting user interviews [04:53]Balancing feature requests [08:04]Product 101 [11:17]Empowering the team [13:45]External stakeholder management [16:43]Advice for aspiring product leaders [19:18]Product Chats is brought to you by Canny. Over 1,000 teams trust Canny to help them build better products. Capture, organize, and analyze product feedback in one place to inform your product decisions.Get your free Canny account today. Stay Connected!TwitterFacebookLinkedIn

The Audacious Life - Break Free
How to Make $100 an Hour or More with No Skills or Training!

The Audacious Life - Break Free

Play Episode Listen Later Oct 20, 2022 10:19


This one is for all who are looking for extra cash right now. You can quickly earn $100 an hour and more with User Interviews and get paid with rapid turnaround. Maybe you don't have time to get a part-time job or a side hustle going. Everybody is looking for quick ways to earn money without investing. This is free, no skills needed, and a great way to make flexible occasional income on your lunch hour or free time.   User Interviews do research studies. They'll pay you for your opinions on a bunch of different topics. I've been working with them for several years. It's been an amazing way to earn extra money for Christmas presents or just to make ends meet when the cost of everything is rising, and you want to get creative with earning without giving up your precious time. And it's interesting and  FUN!!   If you can speak and express yourself honestly, you can do this!   Let me know if you try it and how much you earn. Leave any questions in the comments.   Thanks for listening, and good luck!!! $$$ WATCH THE FULL YOUTUBE VIDEO HERE SIGN UP FOR USER INTERVIEWS USING MY CODE  ➡︎  https://www.userinterviews.com/r/xykt...   Sign up now and get on their list to start receiving invitations to studies via email to earn ASAP. :-)   Check out the Audacious Mamas podcast and blog ➡︎ http://www.audaciousmamas.com   MY BEST TOOLS TO SAVE TIME AND EARN MORE ONLINE AS A CREATOR   Descript (video editing via text)  ➡︎ https://www.descript.com/?lmref=t41IuQ Jasper (for EASY wordsmithing)  ➡︎ https://jasper.ai/?fpr=stephrob Tube Buddy (grow your YouTube channel)  ➡︎   https://www.tubebuddy.com/stephroberts PodPage (host elegant podcast pages)  ➡︎  https://www.podpage.com/?via=stephani 10XPRO (all in one web hosting, courses, landing pages, etc) ➡︎ https://gm293.isrefer.com/go/xiNZw9Q/...

Awkward Silences
#105 - Tacos and Tide Pods: Big plans, a product relaunch, and healthy organizational tension

Awkward Silences

Play Episode Listen Later Oct 19, 2022 19:50


Our VP of User Research, Roberta Dombrowski, talks about the fast-paced work behind the scenes of UX research and the excitement when things fall into place. We also examine how deeper insight drives strategy and informs long-term planning as research matures, and the reality of team collaboration. In this episode, we discuss: Our exciting plans and strategy for the future How we use research to inform planning Product perspectives vs people perspectives The beauty of new insights and their impact on a big relaunch The difference between healthy organizational tension and dysfunction About our guest Roberta Dombrowski is the VP of User Research at User Interviews, as well as a career and life coach at Learn Mindfully. She has spent her career leading research teams and enabling researchers in various industries to better understand their customers. In addition to her work as a UX researcher, she is known for being an excellent cat mom, gardener, and thought leader. Visit her profile to learn more. --- Send in a voice message: https://anchor.fm/awkwardsilences/message

Awkward Silences
#103 - Ethical Design and Respectful UX Research with Kat Zhou of Epidemic Sound

Awkward Silences

Play Episode Listen Later Sep 22, 2022 42:39


‘Ethical design' is a term that encompasses a process of designing useful, empowering, and accessible products that do not harm, manipulate, or deceive people. It is, in essence, about treating people you design for with respect and consideration. That's a deceptively simple goal, and many companies miss the mark. Kat Zhou, Senior Product Designer at Epidemic Sound and the creator of < Design Ethically >, joins us today to talk about the challenges, opportunities, and urgent need for ethical design and research. In this episode: Why is ethical design so critical for both users and companies? How to integrate ethics and respect in your UX research How ethical design empowers inclusive and equitable representation Get the transcript on the User Interviews blog. --- Send in a voice message: https://anchor.fm/awkwardsilences/message

Awkward Silences
#102 - Tacos and Tide Pods: Authenticity, Exciting Milestones, and LinkedIn

Awkward Silences

Play Episode Listen Later Sep 15, 2022 12:03


Tacos = the great. Tide Pods = the not-so-great. An honest chat about the (mostly really great) state of User Interviews. Roberta Dombrowski, VP of UX Research at User Interviews, is back for our third installment of Tacos and Tide Pods. She joins Erin and JH to talk about the 100th episode of Awkward Silences, the importance of prioritizing authenticity over patterns on LinkedIn, and Roberta's upcoming wedding. In this episode: The 100th episode of Awkward Silences Why you should focus on bigger things Maintaining LinkedIn content format while expressing authenticity --- Send in a voice message: https://anchor.fm/awkwardsilences/message

Online Marketing Made Easy with Amy Porterfield
#479: Money In The Bank: 6 Fun Strategies For A Quick Cash Injection

Online Marketing Made Easy with Amy Porterfield

Play Episode Listen Later Jul 14, 2022 26:11 Very Popular


Use these tried and true strategies if you want to make money quickly How many times have you wanted to invest in yourself or in your business but you didn't have the extra cash on hand to make it happen?  Maybe you really wanted to learn how to create, launch and sell your digital course by taking Digital Course Academy, or finally hire that virtual assistant that you so desperately need.  There's nothing worse than having a resource at your fingertips (that you know will help take you to the next level) but not being able to spend money on it -- because let's be real, life is pretty darn expensive.  I get it, I've been there… many times. And that's why I'm so excited to share five different strategies you can use for a quick cash injection into your business.  Sweet friend, I only wish I would have had these in my back pocket when I first got started and was super strapped for cash, because they're just that good. And best of all, they're really easy to implement. So if you're ready to learn how you can easily make a quick buck (or thousands) and provide value to your audience, then grab a notepad and tune into this episode that will certainly be a game changer for you and your business.  Enjoy this step-by-step episode! Here's a glance at this episode... [07:47] 1. Offer limited online or in-person one-on-one sessions. You have knowledge and know-how in a specific area, and other people would love to learn from you.  [11:33] 2. Offer limited group coaching spots. Follow the same steps as above but tweak some of your pricing. [13:06] 3. Audit your spending habits. Find hidden dollars and cut back a little on the pleasure spending. See how much you can save by temporarily eliminating some of your purchases.  [17:32] 4. Host a lower ticket challenge. Teach similar strategies or practices that you would teach in your group or one-on-one sessions.  [20:46] 5. Create a PDF guide or worksheet of something you already teach and you know your audience loves. Then sell this guide or worksheet for a low-cost.  [22:57] 6. Offer your insight through market research. Use legit online survey companies like Swagbucks, Survey Junkie, and User Interviews. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

Awkward Silences
#97 - Tacos and Tide Pods: House Cats, Research Repositories, and the Economy

Awkward Silences

Play Episode Listen Later Jul 13, 2022 15:44


Roberta Dombrowski, VP of UX Research at User Interviews, is back for the second installment of Tacos and Tide Pods with Erin and JH. In this episode, they discuss the importance of an effective personal productivity process, overestimated expectations, and the (very Tide Pod-y) state of the global economy. In this episode: Creating a research repository at User Interviews Setting up an effective personal productivity process Overestimated expectations Meetings vs asynchronous collab Get the transcript and show notes: userinterviews.com/podcast --- Send in a voice message: https://anchor.fm/awkwardsilences/message

UX Cake
Scaling UX Research : Democratization 2.0

UX Cake

Play Episode Listen Later Jul 5, 2022 38:06


Scaling user research, means doing more, doing more research, and doing more with user research, through democratization, or enablement.Democratization in UX, is a topic of controversy, yet this episode is a conversation and not My an argument debate. I think partially because the term democratization and the concept of democratization really has some baggage.Instead of having to spend your time evangelizing the importance of research, which takes up a lot of a lot of time, you are able to spend your time enabling research through systems, infrastructure and tooling. After a long and winding career journey (from eLearning designer, to product manager, to UXer), Roberta now leads the User Research team at User Interviews, where she conducts strategic research projects and creates scalable systems and resources for democratization.She's researched and designed experiences for communities of learners, educators, and enterprise clients at companies like Year Up, edX, Pluralsight, The Predictive Index, and more.At her core, she's an infectiously curious and adaptive leader who loves bringing teammates closer to customer insights. She values learning and community and derives the most joy from mentoring, coaching, and enabling others.In her free time, she's a Career & Wellness Coach at Learn Mindfully and enjoys gardening, storytelling, and cooking. She's based in Boston, MA with her partner and two cats.LinksArticle - Scaling Research / Democratization 2.0User Interviews intro promo - get 3 free participantsRoberta DombrowskiWebsiteLinked In ********If you enjoy this podcast, there are some really simple ways you can help us: follow us on twitter - like and reshare our postssubscribe to the newsletter for updates and bonus contentshare this episode, or any of our episodes, with a friend. rate & review us on Apple Podcast or iTunes on desktop!Connect with UX Cake! leigharredondo.com | Facebook | Twitter | Instagram | Linked InSupport this show http://supporter.acast.com/uxcake. See acast.com/privacy for privacy and opt-out information.

Awkward Silences
#94 - Tacos and Tide Pods: A New Series from Awkward Silences

Awkward Silences

Play Episode Listen Later Jun 2, 2022 21:06


We're changing things up a bit! Introducing a brand new series: Tacos and Tide Pods! Every month or so, Erin and JH will chat with User Interviews's VP of Research, Roberta Dombrowski. They'll talk about what's going on behind the scenes at User Interviews, reflect on recent lessons learned, share their thoughts on the UXR space right now, and discuss what they're hoping to see more of in the future. --- Send in a voice message: https://anchor.fm/awkwardsilences/message

Product Hive
Statistically Significant - UXR Discussion Group 1

Product Hive

Play Episode Listen Later May 9, 2022 50:26


David Moore, Juliet Stinson and others will be discussing UX Research topics like the: - User Interviews' “The State of User Research 2021” report - Pre-production discovery—how to do research when you don't have a product or users - Research repositories View this conversation on YouTube: https://www.youtube.com/watch?v=SyX3ucePssA Check out producthive.org to see the latest events, join our community on Slack, and much more. Thanks to Joakim Karud for our music: soundcloud.com/joakimkarud/keep-on-going

Career Club LinkedIn Live with Bob Goodwin
Cool Companies You Should Know - User Interviews

Career Club LinkedIn Live with Bob Goodwin

Play Episode Listen Later Apr 21, 2022 34:53 Transcription Available


User Interviews has raised over $16MM to help companies like Spotify, Adobe, and Amazon get lightning fast insights to drive their businesses. With 60K+ studies under their belt, User Interviews believes fast access to quality participants is the key. Join Bob Goodwin from Career Club and Basel Fakhoury, CEO of User Interviews, to learn more about what makes their solutions unique, the company culture they are building, and the kind of talent they are actively recruiting for.

The Optimal Path
A framework for decision-driven research with Roberta Dombrowski | User Interviews

The Optimal Path

Play Episode Listen Later Apr 21, 2022 30:50


The Optimal Path is a podcast about product decision-making from the team at Maze. Each episode brings in a product expert and looks at the stories, ideas, and frameworks they use to achieve better product decision-making—and how you can do the same.You can follow Roberta on Twitter (@robertalearns) or check out her website.Resources mentioned:A Framework for Decision Driven Research by Roberta DombrowskiKolb's Experiential Learning CycleTeresa Torres' Continuous Discovery FrameworkContinuous Discovery Habits by Teresa TorresA Framework For Decision-Driven User Research by User Interviews (Maze Community Event)Follow Maze on social media:Twitter: @mazedesignHQInstagram: @mazedesignHQLinkedIn: https://www.linkedin.com/company/mazedesignTo get notified when new episodes come out, subscribe at maze.co/podcast. See you next time!

UI Breakfast: UI/UX Design and Product Strategy
Episode 236: Customer Development with Michele Hansen

UI Breakfast: UI/UX Design and Product Strategy

Play Episode Listen Later Apr 5, 2022 37:30 Very Popular


How can you make the most of your customer interviews? Our guest today is Michele Hansen, co-founder of Geocodio and author of Deploy Empathy. You'll learn how to get started with customer development, how to incentivize users to participate in interviews, how to structure your calls, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesDeploy Empathy — Michele's bookSoftware Social — Michele's podcastThe Mom Test — a book by Rob FitzpatrickLean Customer Development — a book by Cindy AlvarezInterviewing Users — a book by Steve PortigalFollow Michele on TwitterToday's SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Awkward Silences
The State of User Research 2022 with Roberta Dombrowski

Awkward Silences

Play Episode Listen Later Apr 5, 2022 40:11


The State of User Research 2022 Report unpacks the data from our international survey of UX researchers and people who do research as part of their jobs. This week, we met with Roberta Dombrowski, VP of User Research at User Interviews and one of the creators of the report, to talk about how it was made and what she thinks of the insights. She talked about the rise of buy-in and demand for research, what democratization means for professional researchers, and her predictions for the future of user research. Read the transcript and highlights on the User Interviews blog: https://bit.ly/awkward-roberta-sour --- Send in a voice message: https://anchor.fm/awkwardsilences/message

Awkward Silences
#89 - UX Agencies: Setting Clients Up for Success with Karen VanHouten

Awkward Silences

Play Episode Listen Later Mar 30, 2022 39:56


Doing user research in an agency setting comes with its own set of challenges—from context switching to stubborn clients to less-than-optimal tool stacks. Karen VanHouten, Director of Product Strategy at Philosophie by InfoBeans, spent most of her career in enterprise B2B before transitioning to agency life. In this podcast episode, Karen shared some great advice on setting expectations, fostering ongoing client relationships, and why she thinks more researchers should be involved in the sales cycle. Read the transcript on the User Interviews blog: https://bit.ly/karen-vanhouten --- Send in a voice message: https://anchor.fm/awkwardsilences/message

UX Chats
What Mistakes Slow Down My UX Research? w/ Nikki Anderson

UX Chats

Play Episode Listen Later Nov 2, 2021 28:29


Nikki Anderson is the founder and managing director of User Research Academy—an online school to help people enter the field of user research—and a frequent writer in the field. We discuss common mistakes that can make your research less effective and less efficient.We discuss:Forgetting our stakeholders are our "users" as well and how to align with themBeing a good team player in research—involving, sharing, and handing offUsing an "intake document" to align on scope and goals and how to set expectations for team membersReverse engineering a research plan from the insights you need to gainDecoupling personal goals from research plans (and, if possible, not testing your own designs)Looking higher up in the funnel to find what business, strategy, or team misalignment might be affecting your research goalsStandardizing and speeding up tools (like Calendly, Hotjar, Grain, and others)Using mixed methods to move more quickly (but making sure the method aligns with your goals)Leveraging existing resources through desk research (Google Scholar, Forrester, etc)Not letting your research die by investing in ideas like a research repository, a monthly research presentation, etc.Links:Follow Nikki on LinkedInCheck out userresearchacademy.comFollow UX Tools on TwitterSubscribe to the UX Tools Newsletter

UX Chats
Which tools can help me with UX Research? w/ Anfisa

UX Chats

Play Episode Listen Later Oct 7, 2021 24:57


Anfisa is a Senior UX designer at Citrix, creator of the Into UX Design course, and content creator on Instagram. In this episode, we chat about some of our favorite research tools and how to use them for more efficient UX research.We discuss:How our need for research tools differs depending on context (freelance, in-house, large team, small team, etc)Making your current tools work for youBasic documentation can be done in Google Docs, Word, or MiroCreating intelligent, nested research database in tools like Dovetail, Airtable, Notion, or Coda.Tagging and organizing research insights through tools like Dovetail and Userzoom GoRecruiting participants through UserBrain, Userinterviews, and UsertestingDiverse research techniques through UXTweak and Optimal WorkshopUsability testing through Maze, Usertesting, and UserbrainSession recording through Hotjar and FullstoryLinks:Follow Anfisa on InstagramAnfisa's Into UX Design courseFollow UX Tools on TwitterSign up for the UX Tools Newsletter

UX Chats
UX Research Methods in a Pinch w/ Trae Winterton

UX Chats

Play Episode Listen Later Sep 1, 2021 31:14


We chat with Trae Winterton about how to pick research methods that can still be highly effective even if you're short on time (or budget).Trae has worked in Support, Analytics, UX Research, and now as a Product Manager at BrainStorm.We chat with Trae about:Finding passionate people who are excited and willing to give feedback.Some of our favorite efficient research methods, like user interviews, surveys, and even napkin sketches.Balancing the number of insights needed against the time and money spent to gather them.Using the resources already at your disposal to move quickly.Leveraging UX tools (like Maze and Dovetail) or even unlikely Sales tools like Gong.How to excite your participants and stakeholders so they want even more research!LinksConnect with Trae on LinkedInFollow UX Tools on TwitterSign up for the UX Tools Newsletter

Mastering B2B Marketing
Video Production & Brand Strategy for B2B Marketing Professionals | Interview with Danielle Diamond

Mastering B2B Marketing

Play Episode Listen Later May 6, 2021 35:01


In this podcast episode, I interview Danielle Diamond who is the Founder and Executive Creative Director of Epiq Media. Danielle is dedicated to blending high-growth marketing strategy with Hollywood creativity. Regarded as one of the leading creatives in B2B and social content today, Danielle has directed content for companies like Drift, Privy, DGMG, User Interviews, Boundless, Loom, Snapchat, Rosetta Stone, Vicks, King, Zenni Optical, Calm, Adidas, Native, Tampax, and more. Her work has contributed to 30M+ organic views, 500K+ followers, and over $250M in funding and revenue for her collective client portfolio. When Danielle isn't growing brands, she can be found singing show tunes and consulting as a writer alongside Disney screenwriters and Tony-Award Winning Producers. Most recently, she worked on the production of Weird Little Flute for Saturday Night Live (SNL). If you catch her on a Zoom meeting, she'll most likely be accompanied by Bruce, her Bengal Cat. Talking points: 1. What inspired Danielle to choose a career in video production 2. The difference between Headliner and custom video 3. Why the type of video on your homepage matters 4. Why DaVinci Resolve is a good video editing software for beginners 5. Danielle's process for video production and brand strategy 6. Advice and tips for B2B marketing professionals ==== If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :) Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald