Podcast appearances and mentions of william ammerman

Author William Ammerman returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning, artificial information expert and marketing futurist William Ammerman joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Cary, North Carolina, his past life as a bartender, how the pandemic cancelled his European book tour, how marketing is already awash in artificial intelligence, reading Hemingway's The Snows of Kilimanjaro, the future of higher education, and much much more!  Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/william-ammerman

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with William Ammerman, author of The Invisible Brand, about the impacts of artificial intelligence and machine learning on you as both a consumer and an operator inside a business. Listen to more conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts

In our last episode, technologist and author William Ammerman spoke about the dangers of the modern era of digital marketing, and how protecting ourselves requires a deeper knowledge of new technologies. In our third and final podcast episode, Ammerman walks us through some of the terms we've heard many times in the media —but might not totally understand. He then gives us a hopeful story of how these technologies can be used for the public good.

In the continuation of our conversation with technologist William Ammerman, we explore how modern digital marketing is changing the way people are persuaded. His findings have startling implications for society. Some say the more significant developments in technological engagement are years away, but Ammerman disagrees.

In this first podcast episode, we talk with Ammerman about the impact this new era of digital marketing has on business and how people can stay ahead of the game. Renowned technologist William Ammerman is the author of The Invisible Brand, in which he examines the dramatic transformation of marketing in the age of artificial intelligence. In his book, Ammerman speaks of the revolutionary and often controversial tools of persuasion that are shaping our society. From personal assistant artificial intelligence like Siri and Alexa, to political social media campaigns, these technologies are affecting every corner of our existence. Whether we fear or embrace these new forms of public engagement, one thing is certain: It's here, and we'd better understand it.

Human domination by superintelligences is pretty much the thing to be talking about, ever since the Golden Age of Sci-Fi. Has the passage of nearly 70 years since then made us more or less susceptible to Alexa, Cortana, Siri, and others like them? That's what William Ammerman, author of The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning and the EVP of Digital Media at Engaged Media, came onto my podcast to explain. We got into discussion about voice, AI, and machine learning, all of which are doing their part to draw us humans into empathic relationships with our devices... even while those devices are becoming better equipped to influence and persuade us. I mean, when a 4-year-old can use voice to search millions of songs in a music library — all without being able to read — then AI has come a long, long way from world domination. Listen to this episode of The Customer Experience to hear William talk about what he means by invisible brands and how they massively impact marketers and consumers. You'll also hear about:  Psychotechnology and how it affects your buys “Googlenoia” (Google + Paranoia) How chain stores know whether you're pregnant (before you tell your dad) Persuasion has become a science — but has it become an artificial intelligence yet? We'll also talk about what you'll read about when you open The Invisible Brand. Get more from The Customer Experience Podcast! Subscribe (and leave a rating or review): Apple Podcasts/Apple Podcasts Google Podcasts/Google Play Spotify Stitcher

Marketers are harnessing the enormous power of AI to drive unprecedented results. The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns—all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact. The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift—while delivering the information and insight you need to stay ahead of the game. Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You’ll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers’ buying decisions. You’ll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you’ll find unmatched insight into how to harness the power of artificial intelligence for maximum results. As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal—and capitalizing on it with AI. Link to the book on Amazon: https://amzn.to/2D9hfsw

Whether you think it’s a good thing or not, artificial intelligence is being used by marketers - through our technology, through our phones, through our televisions, through our cars - every day. William Ammerman, author of “The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning” joins Michael to discuss both the benefits and risks in AI .

Bill Horan talks with William Ammerman, author of THE INVISIBLE BRAND. William will discuss how artificial intelligence gives marketers a new type of influence, why consumers are unaware of digital marketing techniques, why power is now shifting from buyers to sellers, how a major department store knew a teenager was pregnant before the teenagers’ parents knew, and what the term "native marketing" means and how it can trick consumers.

Bill Horan talks with William Ammerman, author of THE INVISIBLE BRAND. William will discuss how artificial intelligence gives marketers a new type of influence, why consumers are unaware of digital marketing techniques, why power is now shifting from buyers to sellers, how a major department store knew a teenager was pregnant before the teenagers’ parents knew, and what the term "native marketing" means and how it can trick consumers.

The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning by William Ammerman Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/invisible-brand-william-ammerman  Marketers are harnessing the enormous power of AI to drive unprecedented results    The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns―all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.   The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift―while delivering the information and insight you need to stay ahead of the game.    Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You’ll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers’ buying decisions. You’ll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you’ll find unmatched insight into how to harness the power of artificial intelligence for maximum results.   As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal―and capitalizing on it with AI.

There are aspects of modern technology and AI that could make us fearful. Companies and governments are using our data to influence us commercially and politically. Even scarier, we often aren't aware of these actions because they are invisible. However, the new data-driven frontier gives us a lot to be excited about as well. Technology used to be available to a select few until it became accessible to the masses. The same thing is happening with marketing data: its abundance is leveling the playing field. As a small business, you can use it to personalize your message to your clients, connect the dots between advertising and purchases, and even create a movement.  To dive deeper into harnessing the power of data, I've brought on renowned technologist William Ammerman. He has a master's from the UNC School of Media & Journalism and has completed post-graduate work in artificial intelligence at MIT. He currently serves as the Executive Vice President of Digital Media for Engaged Media where he manages digital publishing for a dozen consumer publications. To find your roadmap to our data-driven future, download this episode now. THE CURIOSITY WARRIOR  “Machine Learning moves us from prediction to prescription.” - William Ammerman Highlights - Fail quickly and fail forward. Data allows you to go from mass communication to mass customization. We now personalize messaging to the user. “Natural language processing” is how we talk to our machines. In the future “psychotechnology” that will learn how to persuade us. The Invisible Brand - as the consumer, we need to recognize that we are being persuaded by an algorithm.  AI could help with disease and education in the future. The Digital Oracle is the voice that is speaking on behalf of your business.   Guest Contact - William's Website William's Twitter William's Book: The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!  Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

William Ammerman is Executive Vice President of Digital Media at Engaged Media Inc. and has previously held leadership positions with Tribune Media, Hearst Television, and Capitol Broadcasting. Over his career, he has managed digital advertising for hundreds of television stations and their websites, mobile apps, and connected platforms. His latest book is called The Invisible […] The post CL235: The Future Of Marketing And General Adversarial Networks – Interview with William Ammerman appeared first on James Taylor.

• The real threat may lie in its use by governments • “I'm very worried that the same kinds of abuses that are occurring in China could trickle into our system” Back in 1957, the journalist Vance Packard published his book called “The Hidden Persuaders,” revealing how advertisers used consumer motivational research and other psychological techniques, including subliminal tactics, to manipulate expectations and persuade Americans to buy certain products. Now fast forward 62 years and we're in the age of artificial intelligence, called A-I for short. Artificial intelligence is hard at work, changing us. Sophisticated AI algorithms can scrape, log, and cross-reference who you are and how to best exploit your emotional hot buttons in fractions of a second. Have we not learned anything since Vance Packard's book? Or are we blowing things out of proportion, as some accused Mr. Packard of doing? To answer that question is our CVBT Audio Interview Podcast guest, William Ammerman, author of the new book, “The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning.”

Today’s marketing has shifted from massive, one-pitch-fits-all campaigns to customized marketing based on your individual behavior. In a previous episode “Hidden Persuaders of A.I. Marketing,” top digital marketing authority William Ammerman told how the drivers of psychotechnology and big data were engineering this more personalized approach. Now host Bart Jackson invites William back to reveal how You and your business can do it. Author of The Invisible Brand, Marketing in the Age of Automation, Big Data, and Machine Learning, Ammerman lays out how this persuasive process is being employed by companies of all sizes. Carrying it further, he details how it may be adopted by religions and nations to wrench our minds and allegiance. Will machine engendered persuasions be more effective? Do we still need the human touch? Will there be a Homo sapiensbacklash? Tune in and learn how cyber-seduction may ethically serve your business and your customer.

SEGMENT 1: Artificial intelligence is already hard at work changing how businesses market to consumers. The ability of sophisticated AI algorithms to constantly scrape, log, and cross-reference who consumers are in fractions of a second opens a lot of doors for small businesses. William Ammerman, Executive VP of Digital Media for Engaged Media, is here to help small business owners and marketing/business executives how to get in, and fast, on AI's indispensable power.SEGMENT 2: More and more small business owners are selling their products on Amazon, but just because you list them on their site, doesn't mean that they will sell. Here to help us is Timothy Seward who is the author of “The Ultimate Guide to Amazon Advertising”. He starts by clearing up common misconceptions about Amazon, and how to use it to effectively sell, advertise, and brand your products.SEGMENT 3: One of the best ways to get new business is to get referrals from customers. My guest Stacey Brown Randall says the way we are asking for referrals is all wrong and there is a much better way. She is here to share her “no asking” referral generation strategy. Sponsored by Nextiva, TransUnion ShareAble, and Jobber

Today's marketing has shifted from massive, one-pitch-fits-all campaigns to customized marketing based on your individual behavior.  In a previous episode “Hidden Persuaders of A.I. Marketing,” top digital marketing authority William Ammerman told how the drivers of psychotechnology and big data were engineering this more personalized approach. Now host Bart Jackson invites William back to reveal how You and your business can do it.  Author of The Invisible Brand, Marketing in the Age of Automation, Big Data, and Machine Learning, Ammerman lays out how this persuasive process is being employed by companies of all sizes. Carrying it further, he details how it may be adopted by religions and nations to wrench our minds and allegiance.  Will machine engendered persuasions be more effective?  Do we still need the human touch?  Will there be a Homo sapiensbacklash? Tune in and learn how cyber-seduction may ethically serve your business and your customer. 

Somewhere out there a connected network of very, albeit artificially, intelligent machines is gathering vast amounts of data about you, your activities, your preferences, even your personal health. All the better for some company to more effectively customize its marketing pitch to you. Host Bart Jackson invites top digital marketing-and-A.I. authority William Ammerman to explain how machines are tracking, sensitively interacting, and nudging the decisions of we humans who created them. Author of The Invisible Brand, Marketing in the Age of Automation, Big Data, and Machine Learning, Ammerman explains the psychotechnology revolution that brings billions of marketing messages into play, and how machines literally transform these messages into learning experiences to improve their goals. Tune in and discover how the digital realm of cyber-seduction is changing our society and ourselves.

Voice assistants and related technologies have made our lives easier. While artificial intelligence can simplify every task, this technology also offers priceless benefits on the other side. For those looking to market their products and services, AI makes it possible to target a specific type of customer. In part 2 of my interview with William Ammerman, we discuss how even small business owners can take... Read More The post Artificial Intelligence in Marketing with Will Ammerman appeared first on Healy Success Solutions.

Somewhere out there a connected network of very, albeit artificially, intelligent machines is gathering vast amounts of data about you, your activities, your preferences, even your personal health.  All the better for some company to more effectively customize its marketing pitch to you.  Host Bart Jackson invites top digital marketing-and-A.I. authority William Ammerman to explain how machines are tracking, sensitively interacting, and nudging the decisions of we humans who created them.  Author of The Invisible Brand, Marketing in the Age of Automation, Big Data, and Machine Learning, Ammerman explains the psychotechnology revolution that brings billions of marketing messages into play, and how machines literally transform these messages into learning experiences to improve their goals. Tune in and discover how the digital realm of cyber-seduction is changing our society and ourselves. 

Somewhere out there a connected network of very, albeit artificially, intelligent machines is gathering vast amounts of data about you, your activities, your preferences, even your personal health. All the better for some company to more effectively customize its marketing pitch to you.  Host Bart Jackson invites top digital marketing-and-A.I. authority William Ammerman to explain how machines are tracking, sensitively interacting, and nudging the decisions of we humans who created them. Author of The Invisible Brand, Marketing in the Age of Automation, Big Data, and Machine Learning, Ammerman explains the psychotechnology revolution that brings billions of marketing messages into play, and how machines literally transform these messages into learning experiences to improve their goals.  Tune in and discover how the digital realm of cyber-seduction is changing our society and ourselves. 

William Ammerman’s background as an advertising executive, coupled with his post-graduate work in artificial intelligence, gives him a unique perspective on the subject of marketing in the age of AI. He is the author of “The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning”.  Ammerman wants to make people aware of the potential consequences of our constant connectivity and the emotional relationships we are now beginning to form with machines, and their influence over us.   “An AI agent programmed with the science of persuasion, armed with the details of our personality and behavior profiles, and equipped with mass customization, will be able to learn how to sway our decisions and actions.”  Accenture | SolutionsIQ’s Hanna Gnann hosts.   The Agile Amped podcast is the shared voice of the Agile community, driven by compelling stories, passionate people, and innovative ideas. Together, we are advancing the impact of business agility. Podcast library: www.agileamped.com Connect with us on social media! Twitter: twitter.com/AgileAmped 
 Facebook: www.facebook.com/agileamped 
 Instagram: www.instagram.com/agileamped/

William Ammerman, the man who coined the term Psycho-technology, is joining the program to discuss his latest research on the specific ways artificial intelligence, or AI, is not only being used to manipulate us, but also being used to actually change us. He discusses the methods that are being used, by who, and what to look for. His philosophy is to educate everyone on the good and the bad. To not take sides, but to educate. It's a debate that is vital to be had in order for us to benefit from AI rather than becoming useful idiots for those looking to dominate and control society. You can learn more and purchase his book "The Invisible Brand" @ http://WAmmerman.com For Patreons, William Ammerman provides a chapter of his book so you can see first hand what it's about. Join now @ http://Patreon.com/SarahWestall Follow me on Twitter @ https://twitter.com/westall_sarahw Censorship is serious. To stay informed of all the latest episodes, sign up for my weekly newsletter @ http://SarahWestall.com    Important Information Shared on the Show   Get your free 505 page eBook with practical and proven natural remedies for taking control of your health @ http://Cuttl.y/505eBook               Learn more about Dr. Bill Andrews Telomere Lengthening and the world's best anti aging compound - Listeners use code "Sarah5" to receive a 5% discount. This code will work every time you purchase and with other offers, including the 10% introductory offer advertised on their website: http://Cutt.ly/DefyTime       See the studies and learn more about the 24 hour weight loss supplement that guarantees results! Tetrogen @ https://cutt.ly/TetrogenInfo           Advanced Health for your Stem Cells! Learn more about Stem Cell Pro @ http://Cutt.ly/ProxyStem Smart Buying Tip: Remember to select recurring order for much better pricing and discounts (you can always cancel if you change your mind)         William Ammerman's Biography "I wrote The Invisible Brand because I want you to understand how advances in artificial intelligence are impacting you through the world of marketing and advertising." Ammerman's background as an advertising executive, coupled with his post-graduate work in artificial intelligence, gives him a unique perspective on the subject of marketing in the age of AI. Currently, Ammerman serves as the Executive Vice President of Digital Media for Engaged Media (part of Six Sails) where he manages digital publishing for a dozen consumer publications. Formerly, as Global Head of Advertising for Frankly Inc., he managed digital advertising for hundreds of television stations, including their websites, mobile apps, and connected television (OTT) platforms. Prior to that, he was Tribune Media’s Vice President of Programmatic and Data-Driven Revenue, and held senior advertising positions with Hearst Television and Capitol Broadcasting. William Ammerson has a master’s from the UNC School of Media & Journalism and has completed post-graduate work in artificial intelligence at MIT. You can see more of his work and buy his book "The Invisible Brand" @ http://WAmmerman.com   See part 1 of our interview on Youtube https://youtu.be/MkSa7soKgKw    

William Ammerman, the man who coined the term Psycho-technology, is joining the program to discuss his latest research on the specific ways artificial intelligence, or AI, is not only being used to manipulate us, but also being used to actually change us. He discusses the methods that are being used, by who, and what to look for. His philosophy is to educate everyone on the good and the bad. To not take sides, but to educate. It's a debate that is vital to be had in order for us to benefit from AI rather than becoming useful idiots for those looking to dominate and control society. You can learn more and purchase his book "The Invisible Brand" @ http://WAmmerman.com For Patreons, William Ammerman provides a chapter of his book so you can see first hand what it's about. Join now @ http://Patreon.com/SarahWestall Follow me on Twitter @ https://twitter.com/westall_sarahw Censorship is serious. To stay informed of all the latest episodes, sign up for my weekly newsletter @ http://SarahWestall.com    Important Information Shared on the Show   Get your free 505 page eBook with practical and proven natural remedies for taking control of your health @ http://Cuttl.y/505eBook               Learn more about Dr. Bill Andrews Telomere Lengthening and the world's best anti aging compound - Listeners use code "Sarah5" to receive a 5% discount. This code will work every time you purchase and with other offers, including the 10% introductory offer advertised on their website: http://Cutt.ly/DefyTime       See the studies and learn more about the 24 hour weight loss supplement that guarantees results! Tetrogen @ https://cutt.ly/TetrogenInfo           Advanced Health for your Stem Cells! Learn more about Stem Cell Pro @ http://Cutt.ly/ProxyStem Smart Buying Tip: Remember to select recurring order for much better pricing and discounts (you can always cancel if you change your mind)         William Ammerman's Biography "I wrote The Invisible Brand because I want you to understand how advances in artificial intelligence are impacting you through the world of marketing and advertising." Ammerman's background as an advertising executive, coupled with his post-graduate work in artificial intelligence, gives him a unique perspective on the subject of marketing in the age of A.I. Currently, Ammerman serves as the Executive Vice President of Digital Media for Engaged Media (part of Six Sails) where he manages digital publishing for a dozen consumer publications. Formerly, as Global Head of Advertising for Frankly Inc., he managed digital advertising for hundreds of television stations, including their websites, mobile apps, and connected television (OTT) platforms. Prior to that, he was Tribune Media’s Vice President of Programmatic and Data-Driven Revenue, and held senior advertising positions with Hearst Television and Capitol Broadcasting. William Ammerson has a master’s from the UNC School of Media & Journalism and has completed post-graduate work in artificial intelligence at MIT. You can see more of his work and buy his book "The Invisible Brand" @ http://WAmmerman.com   See part 2 of our interview on Youtube https://youtu.be/MkSa7soKgKw

William Ammerman is Executive Vice President of Digital Media at Engaged Media Inc. and has previously held leadership positions with Tribune Media, Hearst Television, and Capitol Broadcasting. Over his career, he has managed digital advertising for hundreds of television stations and their websites, mobile apps, and connected platforms. He is the author of The Invisible Brand: Marketing in the Age Of Automation, Big Data, and Machine Learning and writes about marketing in the age of AI at MarketingandAI.com. Learn more at wammerman.com. Free Book Dominating Your Mind Connect with Bert Martinez on YouTube. Connect with Bert Martinez on Twitter. Connect with Bert Martinez on Instagram. Click here for more episodes.

Austin Cohen realized a model similar to Wheels Up now valued at nearly $1B could be applied to the fitness industry and took the leap to make it happenand William Ammerman author of The Invisible Brand: Marketing in the Age Of Automation, Big Data, and Machine Learning.

You're listening to us, our phones are listening to us, your phones are listening to you, and the AI that hears it all is only going to get better at figuring out what you want to buy, so look forward to that. And speaking of things you can buy, we've got a couple books you might be interested in. We don't know you're interested because we don't spy on you. We're very virtuous.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Kathryn interviews Executive VP of Digital Media at Engaged Media Inc William Ammerman MA, author of “The Invisible Brand: Marketing in the Age Of Automation, Big Data, and Machine Learning.” By 2020, the average person will have more conversations with AI bots than with his or her spouse. Ammerman pulls back the digital curtain on a transformed industry in which machines - not marketers - have become the ultimate arbiters. Over his career, he's managed digital advertising for hundreds of television stations and their websites. Kathryn also interviews Model, TV Personality & Philanthropist Camerone Parker. In January 1998, Camerone was diagnosed with Multiple Sclerosis. Understanding this diagnosis could potentially end her career, Camerone needed every modeling job possible to pay for her continued care and drug therapy. In 2009, she made the decision to go public with her private battle and is now a powerful celebrity voice in patient advocacy for MS and treatment.

Kathryn interviews Executive VP of Digital Media at Engaged Media Inc William Ammerman MA, author of “The Invisible Brand: Marketing in the Age Of Automation, Big Data, and Machine Learning.” By 2020, the average person will have more conversations with AI bots than with his or her spouse. Ammerman pulls back the digital curtain on a transformed industry in which machines - not marketers - have become the ultimate arbiters. Over his career, he's managed digital advertising for hundreds of television stations and their websites. Kathryn also interviews Model, TV Personality & Philanthropist Camerone Parker. In January 1998, Camerone was diagnosed with Multiple Sclerosis. Understanding this diagnosis could potentially end her career, Camerone needed every modeling job possible to pay for her continued care and drug therapy. In 2009, she made the decision to go public with her private battle and is now a powerful celebrity voice in patient advocacy for MS and treatment.

Join our guest host Samantha Stone, Founder and CMO at The Marketing Advisory Network as she talks trust, privacy and regulation with author William Ammerman, Executive VP of Digital Media at Engaged Media LLC.. Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning makes its bookshelf debut in June, and it couldn't come soon enough. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.