Podcast appearances and mentions of vikki ross

This week, we ate and left no some crumbs to lure and catch GEN-Z copywriters, Carolyn McMurray and Em Goodier.  Co-founders of Word Tonic, the world's first GEN-Z copywriting community, Carolyn and Em are hell-bent on helping and inspiring more young people to write for a living. Driven directly by young copywriters, it's a space to connect, share advice and learn from both each other and in masterclasses with the world's most noticeable brands like Disney and Google.  With over 700 GEN-Z copywriters involved, they're growing so fast they've got brands reaching out to recruit fresh, emerging talent straight from the community.  We spill the tea (we'll stop now) on embracing chaos in your career, building a community as an introvert, why research matters before a GEN-Z marketing effort, flexibility, mentorship, wanky creative directors, creating a diverse and inclusive community, short-term echo chambers, listener questions from Vikki Ross, Dave Harland, Thomas Kemeny and Andrew Boulton, boyfriend dedications, and loads more*. *including a World Cup of GEN-Z words designed solely to get Giles to say “yeet”, “bussin”, and “vibe check”.  ///// Follow Word Tonic on Instagram  Find them on LinkedIn  Here's their website and newsletter  And check out one of Carolyn's recommendation; Farnam Street Timestamps (01:47) - World Cup of GEN-Z Words  (03:31) - Early (chaotic) career paths; from Costa Coffee and cleaning to copywriting  (12:31) - How Word Tonic started, the recruitment side, and why you should join  (22:46) - How to nail GEN-Z marketing efforts  (31:31) - Listener questions  (40:51) - 4 pertinent posers  Their book recommendations are:  Junior by Thomas Kemeny  Hey Whipple Squeeze This by Luke Sullivan  Lolita by Vladimir Nabokov A Self-Help Guide for Copywriters by Dan Nelken  The Girl With All The Gifts by M.R. Carey /////

This week we sent off a coupon to catch 1960s advertising copywriter, Howard Gossage, through the eyes and work of Steve Harrison and Dave Dye. As a copywriter, Steve tamed more Cannes Lions in his discipline than anyone else in the world. He's been on the show twice before, once guesting, once hosting, and is a great friend of …Gasp!. Dave is the true “art director's art director”. Through his career he's won everything, worked for the best agencies in the business, and the visual techniques he uses to squeeze every ounce of juice from an idea are frankly unparalleled.  The pair have joined forces to pen and produce ‘The Howard Gossage Show', a fitting celebration of the fun and fame peddling ad man; one of the industry's lesser known greats. We gossip on Gossage's showmanship, breaking conventions, having half an interesting conversation through his ads, writing to somebody, stunts, fame, and so much more. At a time when advertising is disliked and avoided by most people, his legacy feels even more important now than it was 60 years ago. So listen up.  ///// Here's The Howard Gossage Show  Follow Steve and Dave on LinkedIn  Check out Dave's Stuff From the Loft And Steve's biography on Howard Gossage  Timestamps (02:34) - Quick fire questions (Posh Spice or Persil?) (04:41) - How Gossage ended up in advertising  (12:09) - Why now's the time for a book about Gossage (20:50) - How he broke conventions  (26:28) - People read what interests them  (35:00) - The industry becoming hyper-serious  (45:17) - Listener questions from Vikki Ross and Nick Asbury  (52:00) - The Cannes Lions humour category   (1:00:00) - A dedication to Alice Lowe and Phish Food  /////

Vikki Ross is a copywriting expert. Having worked for some major brand in the past two decades, she knows a thing or two about branding and tone of voice. This episode is a copywriting masterclass. We start by delving into the principles of great copy, before looking at it in action with our very own Copy Safari (where we go out into the world to find real ads), and then round off by asking the big question; is AI going to replace copywriters?LinksEats, Shoots and Leaves bookElements of F*cking Style bookBland BookVikki's TwitterVikki's LinkedInTimestamps00:00:00 - Intro00:00:59 - How Vicki got into copywriting00:03:53 - Advice for people wanting to get into copywriting00:07:34 - Why are car ads so bad?00:09:39 - Is copywriting intimidating?00:11:26 - Why copywriters need a good brief00:14:50 - When copy goes wrong00:18:17 - The principles of great copy00:23:03 - This sentence has five words00:25:49 - Power of a six word story00:26:47 - #CopySafari00:30:13 - Prime - It's Right Here00:31:58 - Nurofen and Nuromol00:35:28 - Why marketers should work with lawyers00:38:39 - Uber Eats - Just a tap away00:41:19 - Subway - Saver Subs00:43:00 - Lebara Mobile - Blady Blah00:44:27 - Sacla - Spaghetti You Won't Forgetti00:45:56 - Monday.com - Meet your power suite00:47:32 - TFL - See it, say it, sorted00:49:42 - Greatest copywriting examples of of recent times00:52:00 - Vikki's favourite campaigns she's worked on00:55:05 - Will AI take copywriter's jobs?01:03:28 - Advice for clients on copy

"Creativity needs time. Restraints can bring great ideas, but time is essential."Vikki Ross didn't go to university or ad school, never had a plan to build her enviable career, but  has crafted irresistible copy for major entertainment brands by following her curiosity and passion. ~In this fascinating discussion with copywriting sensation Vikki Ross, host Radim Malinic traces her journey from curious office assistant to award-winning copywriting consultant for major entertainment brands. Without formal training, Vikki followed her interest in writing early in her career to become a sought-after copywriter known for crafting irresistible copy. She shares how vital connections were in getting work initially and why she generously shares opportunities with others now. Vikki explains her transition from writing copy for beauty brands like The Body Shop to specializing in entertainment. She discusses why she turned down working on the high-profile Harry Potter franchise launch due to lack of knowledge. Radim and Vikki also explore how she moved from labeling herself a freelancer to a copywriting consultant. Throughout their insightful discussion, Vikki emphasises the importance of curiosity, integrity and allowing creativity the time it needs to blossom.Key Takeaways:Vikki shares how she went from an office assistant to an in-demand copywriting consultant without formal training, just by following her curiosity.She explains why connections have been integral to getting work, and why she generously shares opportunities with others in her field. Vikki discusses how she transitioned from writing copy for beauty brands to specializing in entertainment - and why she turned down working on the Harry Potter franchise.She reveals why she doesn't worry about AI taking over creative jobs, arguing it can't provide the nuanced execution and guidance needed.Vikki explains how she evolved from calling herself a freelancer to a copywriting consultant, and why she has resisted starting her own agency. Creativity For Sale: How to start and grow a life-changing creative career and business by Radim Malinic - Out now. Paperback and Kindlehttps://amzn.to/4biTwFcFree audiobook (with Audible trial)https://geni.us/8r2eSAQSigned Bookshttps://novemberuniverse.co.uk

Vikki Ross, Dave Harland, and Eddie Schleyner took to the TMM stage and what followed was an awe-inspiring, fist-pump-inducing, loud-whooping-filled session. We laughed, we cried, we gave standing ovations (no, really) as these three wordsmiths explained:

How to create, define and protect a tone of voice.

Host Eliza Williams gets to grips with artificial intelligence and its potential impact on creatives with the help of creative Iain Tait, designer Eric Hu, and copywriter Vikki Ross.

When Vikki Ross Writes, people read. When Vikki Ross speaks, you should listen. Queen of the Copywriters and a sought-after thought-leader in the field of Brand and TOV development, Vikki has worked for some of the biggest brands in the world like Sky, ITV, Twitter, Spotify, Adidas, Sony Music, Nando's and Pandora. And now she's here to give us a glimpse of what it takes to create a power Tone Of Voice. Follow her on Twitter @VikkiRossWrites --- Send in a voice message: https://podcasters.spotify.com/pod/show/cdconfessions/message

Tone of voice documents and brand guidelines are the business staple that most brands don't have. And if they do, it's probably not as thorough or as thoughtful as it needs to be. Today's guest, copy chief and brand and TOV consultant Vikki Ross, has written for or created brand books Nando's, Harvey Nichols, Sky, Sony, ITV, and more. In this episode, she shows us how copywriting goes beyond captions for the brands that really get it, and how words can be your best friend when building your brand - which is what advertising is all about. Expect to learn Vikki's copywriting principles and how to apply them, why you have to get granular when crafting a persona for your brand, and how to make words count, make words work, and make words dance. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.

This week, we've laid 57 varieties of bait to snare Salad Cream sommelier and TikTok star, Rob Mayhew, for a chinwag. Currently Head of Influence at Fleishman Hillard, Rob has over 20 years' experience working at some of London's top agencies with big brands like McVities, Krispy Kreme, and Lacoste. His sketches send Jenny's, Gavin's, and Tara's across agency land into hysterics by holding up a mirror to our decidedly dumb behaviours. Rob talks to us on a ton of topics, including being a salad cream superfan, the comedian Jessica Kirson, booking a meeting room to nap, what he loves about TikTok, how to grow on LinkedIn, his sketches as a love letter to the industry, enthusiasm, why every workplace needs a Becky and a whole lot more. Get stuck in. *Seriously Heinz. Give this man the pale, yellow, emulsified brand deal he deserves, pronto. ///// Follow Rob on TikTok, LinkedIn, and Instagram He gets his awesome jumpers from Rowing Blazers Check out comedian Jessica Kirson And hold onto your spaghetti hoops, here's the infamous Instagram account @ohmybeiges Rob's a big fan of Call to Action alumni Zoe Scaman and Vikki Ross. Check out the talks they kindly donated to ISOLATED Talks here: Is Sci-fi the next frontier for strategists? by Zoe Scaman on ISOLATED Talks Write Right by Vikki Ross on ISOLATED Talks Timestamps (02:44) - Quickfire questions (03:37) - An ode to Salad Cream (08:57) - First-ever job (12:00) - His role at Fleishman Hillard (15:19) - Why he loves TikTok (19:14) - TikTok versus Stand-Up (22:38) - How to win at LinkedIn (30:54) - His love letter to the industry (38:49) - Where he gets his jumpers (39:37) - Real-life Rob versus TikTok Rob (49:46) - 4 pertinent posers Rob's book recommendations are: Eating the Big Fish by Adam Morgan   Easily Distracted by Steve Coogan   Sick in the Head by Judd Apatow   /////

Beady eyed followers will know we've already posted about our #CopySafari with Vikki Ross.But today we're pleased to say the podcast episode is available.During the trek through the wilds of Shoreditch, there were a few technical problems which slowed down the editing process - we think the issue was extreme humidity in Dan's trouser pocket.But thankfully the recording has been rescued by intrepid IT pioneer Mr Jon Jones, who has not only salvaged the audio file, but edited it into a fully fledged episode.And it's quite a detour from our regular studio recording - proper front line stuff - real billboards in the real world with real punters walking past, occasionally glancing up and taking in the hard work of the creatives responsible.Some campaigns really stuck out - Minor Figures is brilliant on many levels - ditto Spiritualised - and some cool shit from Calvin Klein x Palace.‘Bring on the sun' from Ace & Tate was perfectly timed and a neat follow on from the previous teaser campaign of people squinting their eyes in readiness for summer.  Most apt as the sun warmed us.Thanks again Vikki. A great experience. Essential for both creatives and clients alike to appreciate what it's like out there.Next stop The Wild West End?

Vikki Ross is a leading Copywriter who consults her global clients, such as Sky TV and Spotify, on their brand and tone of voice strategies. In this episode, Vikki shares her insights with Alex and Joe, touching on why it's so important for brands to nail their tone of voice to be able to engage effectively with an audience, how copywriting forms the personality of a brand and why a consistent slogan is an important, yet often overlooked, brand asset. For more Copywriting tips, follow Vikki @vikkirosswrites on Twitter and for more Campfire, it's @campfireagency_.

Visuals: https://getbehindthebillboard.com/2022/02/04/episode-37-vikki-ross/Writing copy about Vikki Ross - the Queen of Copy - is a daunting task.Was that really a proper sentence? Could it have been a bit pithier? How about the grammar? Were those dashes really necessary? And how about the tone? Is this copy on brand? Is it Behind the Billboardy enough?So many questions about so much copy.Vikki has the answers.Copy is her thang, having written many brilliant words for many global brands for the past 24 years.Sky, Sony Music, Expedia, Adidas and The Body Shop have all benefitted from the words of Ross.But she doesn't just write it. She teaches too - at the SCA, judges at international industry award competitions and mentors young female creatives.And she has a huge online following for #copywritersunite and #copysafari.That's quite a lot.And yet she still found time to come and chat to us.Thanks so much Vikki. It was a real pleasure. And please let us know if this copy needs a massive rewrite

The brilliant Vikki Ross joins me on the show to discuss why tone of voice is important in your messaging. I really enjoyed this one and learned a LOT. Vikki has been writing copy for major global brands for 24 years. She specialises in branding and tone of voice and travels the world telling businesses how to talk. They ask her to - she doesn't just turn up and shout through their window. She mentors at the most-awarded ad school, School of Communication Arts 2.0. She judges at international industry award competitions. She runs copy masterclasses for D&AD and speaks at global events. On Twitter, she created #copywritersunite - a hashtag to support and celebrate copywriters. Creative Equals named her one of the industry's Top 30 Female Creative Leaders, The Dots named her one of the Top 100 Trailblazers redefining the creative industry and Women in Marketing gave her a Special Award for Outstanding Contribution to Marketing. In this episode, we discuss: How to define what tone of voice is. The damage that having a wrong tone of voice can have on a brand. How much emphasis brands should place on tone of voice. The benefits of having the right tone of voice. What she would say to someone who feels that tone of voice isn't a priority Tips for those who want to take an inward look at their brands tone of voice in order to understand if it's right for their customers or not. ...and more! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful Links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/ Vikki's Twitter: https://twitter.com/VikkiRossWrites Vikki's Article: https://www.linkedin.com/pulse/bit-branding-vikki-ross

Vikki Ross has been copywriting for over 20 years for massively famous global brands. She specialises in branding and TOV and travels the world telling businesses how to speak. Vikki is a champion for copywriters on Twitter, organising some of the best get togethers such as #copywritersunite #copysafari @copynights and even an event called Copy Cabana. Vikki has received multiple awards in recognition of her work. In 2017 Creative Equals named her as one of the top 30 female creative leaders. In 2019 Women in Marketing gave her the Special Award for Outstanding Conribution to Marketing and in 2020, The Dots named Vikki as one of the Top 100 Trailblazers redefining the creative industry. ----------------------- COPYWRITING - our new course launched today. We are super excited for you to start this course! We cover everything you need to be writing better copy - it's like your first few years on the job… but at hyper speed For example, you'll study how to: Get readers to notice your copy Resolve the Problem/Solution dynamic Use the power of rhyme Write killer headlines Get readers to engage with your copy Craft Call-To-Actions that convert every time Edit like a pro For the full list of chapter and lesson contents, take a look inside 42courses Entertain your brain

In this interview, we discussed some great copywriting tips for writers and brands and her journey of building a copywriter's community on Twitter, which eventually transitioned into live events across London and other parts of the world. She also recommended a famous artist and a book she ...(Read more).

Vikki Ross has been writing copy for major global brands for 24 years and she specializes in branding and tone of voice, and she travels the world telling businesses how to talk. She had some amazing copywriting gigs at The Body Shop and Virgin Media and joined Sky as Head of Copy to co-create their brand personality and tone of voice. That was 10 years ago and she has been their Lead TOV Consultant ever since. She is @VikkiRossWrites on Twitter where she created #copywritersunite and @copynights to connect copywriters.

How do you break away from mental models that aren't doing you any good? And what's next after Blands? [33:32] This week, Joey and Aaron and Jess talk about the move from ADHD to VAST, positive psychology, hiring based on luck, "your new Bland Identity," pelotons and Peloton, and design monoculture. They don't talk about how we, Sylvain Labs, are ourselves a certified B Corporation... references From ADHD to VAST Bloomberg calling out bland brands Bland Guidelines: from Vikki Ross, Mellor&Smith, and Grace State In Bill Burnet''s "Designing Your Life" TEDx at Stanford, he shares the story of Zappos CEO's luck-based hiring strategy Jess recounts on the show

Vikki Ross is one of the UK and Europe's most famous copywriters which is why I hope she doesn't critique my terrible writing right here. Very early on in her career, Vikki decided that copywriting was what she wanted to do. Her unwavering commitment and mastery of the craft is awe inspiring. She's worked as a copywriter for both large and small brands. From in-house work for brands such as The Body Shop, Hotels.com, and Virgin Media to her more recent consulting work for brands like Disney, Harry Potter, Sky News, Formula 1, Durex, Tesco, Sony Music and more. Professional accolades aside, what's also immediately apparent if you meet Vikki, is her firm support for other professional women. She's also an ardent leader of the global copywriting community, taking a firm leadership position with efforts to push the industry forward constructively. Best of all, she doesn't just talk and write about it, she does it. From Copycabana events in the early days to Copywriters Unite, she's constantly advocating for progress and respect within the profession. Does she think AI is a threat to copywriting and what's the best way to measure its value? How is copywriting different from other forms of writing or content production. Can bad grammar and brevity be better than the opposite? We discuss all of these things and more. Including, how the brand story-telling has gone wrong, and even why she loves working with legal departments! We ask about the things that prevent good copywriting from being published and Vikki tells us what to look for when hiring a professional. What work did Harry and Megan approach her about? What are her must-read books on copywriting? What is an unmissable opportunity female copywriters should be taking advantage of right now? All of these questions and more are answered in this episode so click the button and have a listen now! For a full list of references, mentions and trailers to this episode, visit here

Nikky Lyle chats with Vikki Ross. Vikki is a Copywriter (note the capital 'C') with 'Head of Copy' experience at the likes of Sky, The Body Shop, Virgin Media and ITV. Vikki specialises in branding and TOV and (usually) travels the world telling businesses how to talk. Vikki's #1 top tip? Work hard... at having fun.

This week Sue and ASD talk to Vikki about what makes good (and bad) copy, how media and copy can work better together and the one thing all copywriters should do.

Vikki Ross is a copywriter in London. She does a lot for the copywriting community - she organizes events and drinks, and she is a powerful and independent voice fighting to improve the respect the industry has for the craft (of copywriting, not of drinking). Also, she would have hated seeing the word "organizes" spelled like that. She probably flinched seeing "spelled" in the passive voice, too. Finally, see how I used brackets? Tsk tsk. In this episode, we look at a few ads and try to break them down. What's the strategy? What are the words doing? You can watch the video of this discussion in the Sweathead Facebook group and on YouTube: https://www.youtube.com/watch?v=cyCX2nKj0wY You can find Vikki at https://twitter.com/VikkiRossWrites The book “Strategy Is Your Words" is here: http://www.strategyisyourwords.com

Glenn Fisher talks to copywriter, Clare Barry, about how to stop your mind blowing up with creative ideas, which swear word is the best and why, and why the Scottish philosopher David Hume could well be her biggest copywriting influence. NOTES ON THE PODCAST: Clare Barry is a freelance copywriter based in the UK. You can find out more about Clare on her website, via her Medium page, or by following her on Twitter here: https://twitter.com/ClareBarry Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and is published by Harriman House. It's available now on Amazon here: https://amzn.to/2ERgzt7 You can find the articles we spoke about on Clare’s Meduim page here: https://medium.com/@ClareBarry Clare’s own website can be found here: https://copyclare.com/ You can listen to my own chat with the great Vikki Ross here: https://play.acast.com/s/theallgoodcopypodcast/ep5-vikki-ross You can find a video version of the Barnardo’s ‘Fuck Off’ advert here: https://www.youtube.com/watch?v=16mw5JCry2s For more free insight into copywriting and marketing, visit: https://allgoodcopy.com/

**Armed with a fishing pole and a tasty bait of Hemmingway, we caught none other than Glenn Fisher. ** **Arguably the most famous person to be born in Grimsby (by default), Glenn became a copywriter after a number of years working in the local council. For over a decade he worked with Agora, a multi-million pound international financial publisher, as Head of Copy.** He is now freelance, focussing on coaching aspiring copywriters, and has recently published his first book, The Art of the Click, which explores direct-response copywriting, which has received glowing endorsements from some of the best… including previous Call to Action guests Vikki Ross and Richard Shotton. ///// [Sophie's World](https://www.amazon.co.uk/Sophies-World-Anniversary-Jostein-Gaarder/dp/1474602282/ref=sr_1_1) by Jostein Gaarder [The Art of the Click](https://www.amazon.co.uk/Art-Click-Harness-Direct-Response-Copywriting/dp/0857196944/ref=sr_1_1) by Glenn Fisher [History of Western Philosophy](https://www.amazon.co.uk/History-Western-Philosophy-Routledge-Classics/dp/0415325056/ref=sr_1_1) by Bertrand Russell [Great Leads: The Six Easiest Ways to Start Any Sales Message](https://www.amazon.co.uk/Great-Leads-Easiest-Start-Message-ebook/dp/B007I6MEUI/ref=sr_1_1) by John Forde Books by [Dave Trott](https://www.amazon.co.uk/l/B0058V2DO2?_encoding=UTF8&qid=1556793775&redirectedFromKindleDbs=true&ref=sr_ntt_srch_lnk_1&rfkd=1&shoppingPortalEnabled=true&sr=8-1), [Milan Kundera](https://www.amazon.co.uk/l/B000APY62I) and [Paul Auster](https://www.amazon.co.uk/l/B000APVFU4) /////

**Catching Vikki Ross was no mean feat; she's here, there and everywhere. One of the best copywriters in the business, Vikki specialises in Branding and Tone of Voice, running workshops all over the globe, and creating voices for some of the UK’s biggest brands, including The Body Shop, Sky, ITV, and Virgin Media.** She dedicates time to mentoring budding copywriters and is a very vocal champion of the art of copywriting itself. Vikki says; “Copywriting will take you further than you imagined – into people’s homes, onto high streets and on shoots around the world…” ///// **Vikki Ross** [A Big Life in Advertising](https://www.amazon.co.uk/Life-Advertising-Mary-Wells-Lawrence/dp/0743245865) Mary Wells Lawrence  [How To Write Better Copy](http://www.howtoacademy.com/books/copy) by Steve Harrison [Persuasive Copywriting](https://www.amazon.co.uk/Persuasive-Copywriting-Psychology-Engage-Influence/dp/0749473991) by Andy Maslen  [Hey Whipple, Squeeze This!](http://heywhipple.com/books/) by Luke Sullivan  [The Copy Book](https://www.amazon.co.uk/D-Ad-Copy-Book-AD/dp/3836528320) by D&AD [](https://twitter.com/thewordbaker) [Ali Hanan](https://twitter.com/thewordbaker) / [Creative Equals](http://www.creativeequals.org/) / [Creative Equals Conference](http://www.creativeequals.org/events) [For Creative Girls](https://linktr.ee/forcreativegirls) [Who's Your Momma?](https://twitter.com/WhosYourMommaUK) [](https://twitter.com/vikkirosswrites)[@VikkiRossWrites](https://twitter.com/vikkirosswrites) [#CopywritersUnite](https://twitter.com/search?q=%23copywritersunite&src=tyah) [#CopySafari](https://twitter.com/search?q=%23copysafari&src=typd) **Gasp (The Blogfather)** [Context. The Devil is in the Detail](https://www.gasp4.com/blog/context-advertising-devil-detail) [Building a Brand](https://www.gasp4.com/blog/building-brand-theres-no-quick-fix) [](https://www.gasp4.com/blog/effectiveness-fck-targeting-and-go-more-cezanne-creative-broader-strokes) [](https://www.gasp4.com/blog/effectiveness-fck-targeting-and-go-more-cezanne-creative-broader-strokes)

Glenn Fisher talks to Vikki Ross about what it means to be a copywriter, why copywriting will always be important and why it's such a good idea to have develop mentors who can help guide you through your copywriting career. RELATED LINKS: Vikki Ross is a copywriter at Sky, founder of #CopywritersUnite and an all round excellent person involved in more industry things that you can shake a stick at. You can find Vikki on Twitter here: https://twitter.com/VikkiRossWrites Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is and Amazon bestseller and is published by Harriman House. It's available now on Amazon here: https://amzn.to/2RwT1gR Find out more about For Creative Girls here: https://forcreativegirls.com/ Find out more about Creative Equals here: http://www.creativeequals.org/ Find out more about She Says: https://weareshesays.com/ Find out more about Who's Your Momma: https://weareshesays.com/yr_momma/ Find out more about School of Communication Arts 2.0: https://www.schoolcommunicationarts.com/ Find out more about Future Strategy Club: https://futurestrategyclub.com/ A Life In Words by Paul Auster and I B Siegumfeldt is available on Amazon here: https://amzn.to/2HXd8FA For more free insight into copywriting and marketing, visit: http://allgoodcopy.com/

Vikki Ross copywrites. That means she finds words for brands to help those brands express themselves in ways that are unique and compelling. Vikki Ross also trains, mentors, and judges. She does these things with the School of Communications Arts 2.0, SheSays, Creative Equals, Who’s Your Momma?, and D&AD. And she co-runs an event for copywriters in London called Copy Capital. Yes, she keeps busy. Mad busy. In this interview, we discuss: - What makes good copywriting - Giving feedback to writers - Respecting the craft You can find Vikki at http://www.vikkirosswrites.com and http://twitter.com/VikkiRossWrites Video: http://www.sweathead.co Mark: http://www.twitter.com/markpollard Newsletter: http://eepurl.com/dscjW5

These days we're all aiming to make a deeper, more real connection with our customers, and we know the way to do this is through conversational copy. Instead of stuffy, overly formal content we want to create warm, engaging, friendly wordage. Copy that makes it feel like we're chatting with an authoritative, but affable buddy. But how do we write great conversational copy? Today we're talking with Vicki Ross, and we're going to share our top tips for chatty, non-cheesy copy. Tune in to learn: The definition of conversational copy How to use storytelling in conversational copy The different conversational tones Whether a conversational tone work better in some medias more than others How to persuade your client to let you use a conversational tone How to be conversational without being cheesy Whether a conversational tone works for non-English readers. About Vikki: Vikki has been writing copy for 22 years. Her clients include huge UK entertainment brands like Sky, NOW TV and ITV, and she regularly works with creative agencies like Sapient, WCRS, and Portas. She specialises in Branding and Tone of Voice, and runs workshops around the world for D&AD and Creative Equals, as well as teaching copywriting at London's School of Communication Arts. She's a regular judge on international creative awards panels like D&AD, D&AD New Blood, DMA, Creative Circle, and AD STARS Korea, and last year was named one of Campaign magazine's top 30 female creative leaders. On Twitter, she created the #copywritersunite hashtag to connect copywriters online every day, and in person at quarterly #copywritersunite meet-ups across the UK. She also created #thingsyouhearinagencies, which you can find at @AgencyQuotes. Two years ago, Vikki and fellow British copywriter Andy Maslen created Copy Cabana - an annual seaside event to celebrate copywriting. It's all change this year so keep an eye out for an exciting announcement very soon. Useful Links: vikkirosswrites.com Find Vikki: @VikkiRossWrites @Copy_Cabana @AgencyQuotes

All the chat, zero cheese. These days we’re all aiming to make a deeper, more real connection with our customers, and we know the way to do this is through conversational copy. Instead of stuffy, overly formal content we want to create warm, engaging, friendly wordage. Copy that makes it feel like we’re chatting with […] The post E73: Writing conversational copy with Vikki Ross appeared first on A copywriting podcast for copywriters.

Copywriter Vikki Ross has over 20 years’ experience in writing for brands including Sky, The Body Shop and Hotels.com - and alongside that, she finds the time to run CopyCabana, #thingsyouhearinagencies, and teach future creatives at London School of Communication Arts 2.0. We discuss whether having a side hustle will help or hurt your career, how you can manage your time while juggling several priorities, and how to find creative inspiration.