Podcasts about Drayton Bird

In this episode, Troy Trewin interviews Caulen Foster, the co-founder of Brain Power Agency, a marketing agency that specialises in building, managing, and growing ecosystems for direct-to-consumer, native brands online. Caulen shares the challenges of scaling a service business, highlighting that managing people is the toughest part due to the variables around human beings. He also discusses his previous business experience, where he failed to understand unit economics and financial literacy, leading to the business' downfall. Caulen emphasises the importance of these key metrics for success.   Other Resources: Marketing Funding Flywheel Ebook Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here.   Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.   And a snapshot of the final five Grow A Small Business Questions: 1. What do you think is the hardest thing in growing a small business?   Caulen Foster, co-founder of Brain Power Agency, says the hardest thing is managing people. He emphasises that people are the toughest part to scale due to the variables around human beings.   2 .What's your favourite business book that has helped you the most? Caulen recommends two marketing books that have been game-changers for him: "Breakthrough Advertising" by Eugene Schwartz and "The 16-Word Sales Letter" by Drayton Bird. He says these books have fundamentally changed the way he writes copy and understands direct response marketing. 3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Caulen is a big reader and mentions that he's constantly investing in his own professional development through books, masterminds, and training programs. He particularly enjoys learning about human psychology and how it applies to marketing and sales. 4. What tool or resource would you recommend to grow a small business? Caulen suggests a great CRM (customer relationship management) system, such as GoHighLevel, as a crucial tool for small businesses. He emphasises the importance of having the right infrastructure in place to capture and nurture leads effectively. 5. What advice would you give yourself on day one of starting out in business? Caulen's advice to his younger self would be to be patient, resilient, and ready for the challenges ahead. He stresses the importance of understanding that building a successful business takes time and that being prepared to weather the ups and downs is key. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest:   “People are the toughest thing to scale, because there's so many variables around human beings." - Caulen Foster   "I would say my biggest mindset shift is probably understanding that things take time. Great things take time. There's a part of me that used to be very like, you know, I would think of something while I'm in the middle of something shiny object syndrome." - Caulen Foster   “Be resilient. You literally replace that within a month and more just by like, all right, it happens. It sucks. It's a little scary." - Caulen Foster

In this candid conversation, advertising legend R. Sridhar takes us through his remarkable journey through fascinating anecdotes involving industry giants like David Ogilvy, Mani Iyer, and Drayton Bird. Sridhar reveals how authentic leadership and deep consumer understanding shaped his approach to building brands and teams. The episode offers rare insights into the golden era of Indian advertising, including behind-the-scenes stories of transformative campaigns like the Infosys recruitment drive that changed the company's relationship with TCS. Sridhar's perspectives on orchestrating brand communications, building trust with clients, and maintaining relevance well into his 70s make this conversation invaluable for both marketing professionals and anyone interested in meaningful career development. About the Guest R. Sridhar enjoyed a remarkable 25-year tenure at the prestigious Ogilvy & Mather advertising agency in India, serving as a Director on the company's board. Over the course of his storied career, Sridhar had the privilege of being mentored by some of the industry's luminaries, including the legendary David Ogilvy, Drayton Bird, and S.R. Ayer. Ogilvy encouraged his people to hone their writing skills, which inspired Sridhar to immerse himself in the craft, reading extensively on techniques like simplification and readability improvement. Whether navigating the worlds of advertising, direct marketing, or entrepreneurship, Sridhar has remained steadfast in his commitment to continuous learning and creative problem-solving, making him a respected and versatile leader within his fields. Five key takeaways from this episode: Success in advertising comes from understanding human psychology and motivation, not just creative excellence. Sridhar's journey shows how deep consumer insights matter more than superficial industry expectations. The best mentors don't just teach skills but help overcome self-limiting beliefs. David Ogilvy and Mani Iyer helped Sridhar see his perceived weaknesses as strengths. Brand building requires holistic orchestration across all touchpoints. It's not just about communication but about aligning every aspect to build trust and influence behavior. Leadership is about empowering teams through persuasion rather than authority. Sridhar's experiences show how giving people freedom within frameworks produces better results. Career growth should focus on fulfillment rather than conventional success metrics. As Sridhar demonstrates, following your interests while staying open to learning leads to meaningful achievement. Connect with Sridhar Connect with Swami Timestamps My Greatest Mentors: Life Lessons from My Father From Physics to Advertising: An Unexpected Career Path Marketing Mastery with Mani Iyer at Ogilvy Learning Finance Through Advertising at Frank Simoes My First Meeting with David Ogilvy That Changed Everything Career Advice from David Ogilvy to a Young Executive Building Direct Marketing in Indian Advertising Decoding Brands with Drayton Bird at Ogilvy London A Lunch in Paris with David Ogilvy David Ogilvy on Building a Marketing Career The Ad Campaign That Transformed Infosys The Secret Science Behind Great Brand Building Why Marketing Needs Orchestration: The Ogilvy Way Building Trust with Clients in Advertising Direct Marketing Principles for the Digital Age Integration Essentials Every CMO Must Know Traditional to Digital: Timeless Marketing Laws Building Meaningful LinkedIn Connections at 75 Corporate Leader to Independent Consultant Journey Staying Relevant in Marketing After 70 Being Different as Your Biggest Strength Essential Advice for Young Marketers What Success Really Means in Advertising A Message to 18-Year-Olds About Dreams The Best Career Advice I Ever Received Why Being Useful Never Gets Old

Maxi Portes produce y vende jamones. Su estrategia de marketing podría estudiarse en las escuelas de negocios. No ofrece descuentos ni cupones y solo vende al consumidor final, siempre por canal online. Os recomiendo que le sigáis en Twitter. Tiene una comunicación personal con un copy siempre sincero. Incluso ha escrito la guía del jamón. El éxito de Vitamina Jota puede explicarse por el producto y la sinceridad: le pregunto por qué no sube precios y me responde que ya tiene suficiente. Kapital es posible gracias a sus colaboradores: El mundo de las criptomonedas intimida a muchos inversores y Criptan te facilita el acceso desmitificando el activo y simplificando el uso. Yo, como usuario de la app, estoy muy satisfecho con la experiencia. Criptan es una fintech española que cubre todas las partes de una estrategia financiera: el ahorro, la inversión y también el gasto. En una misma plataforma, custodias tus criptomonedas, con rentabilidades que pueden llegar al 8%, para luego consumir con tu propia tarjeta de débito. Utiliza el código KAPITAL durante el registro para obtener beneficios extra en todas tus cuentas. Más información en Criptan.com. Tú dinero, tú decides. Índice: 1.20. El sensacional copy de Vitamina Jota. 7.31. Consejos para ser mejor consumidor de jamón. 20.24. La obsesión de Jiro con el sushi. 25.30. ¿Por qué no subir los precios? 41.38. Un director financiero se te carga el negocio. 46.05. Título de Económicas pendiente de recoger. 57.57. Los empresarios funcionan en prueba y error. 1.10.57. Las legendarias presentaciones de Steve Jobs. 1.14.40. Barreras culturales en la internacionalización del jamón. 1.20.05. Un proceso de producción milenario. 1.36.24. Si no sabes sonreír, no abras una tienda. 1.40.45. La hipocresía de las grandes empresas. 1.44.02. «El consumidor no es tonto, el consumidor es tu mujer». 1.50.54. Escasez artificial para vender bolsos de lujo. Apuntes: Guía definitiva del jamón ibérico. Maxi Portes. Confesiones de un publicitario. David Ogilvy. How to create advertising that sells. David Ogilvy. The Robert Collier letter book. Robert Collier. Cómo escribir cartas comerciales que vendan. Drayton Bird. ¿Cuánta tierra necesita un hombre? Lev Tolstói. Jiro dreams of sushi. David Gelb. Pole, pole. Juanjo Garbizu. Las trampas del deseo. Dan Ariely.

Special guest on this episode is marketing legend, Trevor 'ToeCracker' Crook.During this open and frank conversation, Trevor speaks candidly about his comeback from deep depression, and even attempts to end his own life (on two separate occasions). This episode of The COMEBACK Coach Podcast is a 'must listen' for anybody who wants a spark of inspiration when struggling through tough times.Also mentioned during this episode:Those 'ToeCracker' shoes!Matt Bacak,Mark Joyner,International Lifestyle,Australia,Beer Bourbon and Business,Divorce,Dalai Lama,Sir Richard Branson,Shaun Stephenson,Get Off Your Butcomeback,PSI Seminars,unstoppable,Grant Cardone,self-sabotage,Queensland,banking industry,management,Finance Broker,copywriting,Dan Kennedy,proposals,mentoring,coaches, consultants,impact,Beers Bourbon and BusinessPariss Lampropoulos,John Carlton,Drayton Bird,Ben Simkin,Pauline Longdon,About Trevor 'ToeCracker' Crook:He's known as the Crocodile Dundee of direct response copywriters. It's a title he's happy to have. Trevor often has people trying to impress him with their copy and the profits it's made them.Yet as soon as he sees their copy, he can instantly see where they are leaving money on the table. A quick “That's not a profit! This is a profit” tweak . . . and they are making more money than they thought humanly possible.Over the last 12 years Trevor has mentored many copywriters across the globe. And many of them went on to become world class and A-List copywriters and work for companies such as Agora Financial.And he does it all while I live the International Lifestyle.Long before he got into copywriting and marketing . . . he was in the banking profession.Most of which was as a commercial lending manager.During his banking career he estimates he interviewed over 10,000 business owners, pulled apart in excess of 35,000 sets of financial statements over a 20 year banking career.This included 5 years as a self-employed commercial finance broker . . . brokering multi-million dollar deals for his clients between the greedy banks.Since 2001, his breakthrough advertising and marketing strategies have consistently helped his clients double, triple, even quadruple their business. At times . . . even more.Here's what marketing legend Matt Furey said about Trevor...“Trevor Crook has a rare ability to find the financial leaks in any business that most great entrepreneurs cannot see. Once found, his powerful and insightful marketing methods quickly increase income while creating customer loyalty. If you want the 'straight-scoop' with zero fluff, then pay attention to everything Trevor teaches about copywriting and marketing. He is one of those rare marketers who can turn words into a magic elixir . . . from the stage or through his sensational copy. He has a knack for turning lemons into lemonade . . .”  – Matt FureyLINKS for connecting with Trevor 'Toecracker' Crook:Website: https://smofo.comFacebook:https://facebook.com/toecrackerBeers, Bourbon and Business live event (Gdansk, Poland 16 - 18 May, 2023):https://toecracker.com/bbandblive"Exclusive 3-Day Event for Ambitious Marketers, Serious Copywriters and Savvy Entrepreneurs Shows You How To Create Market Domination On Autopilot"

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Renowned author, speaker, marketing genius and unforgettable living legend, Drayton Bird, entertains us with his inspiring career story in this can't-miss, jovial episode. Never stop asking for what you want, never stop pursuing it, and never stop making it!

With a simple and clear maxim of communicate better and sell more, the focus is always on the desired outcome of an action or an agreement. Learning how to master the art of effective and efficient communication from a very young age growing up with a blind mother, Andy Bounds shows people how to adopt his brilliant technique of AFTERs. With a long-lasting and positive impact on his clients the power of AFTERs is achieved through the pursuit of success not perfection.   KEY TAKEAWAY “They're not paying for the hour. They pay for what happens after the hour.”   BOOK RECOMMENDATIONS* The Jelly Effect: How to Make Your Communication Stick by Andy Bounds -  https://amzn.to/3H8GF91 The Snowball Effect: Communication Techniques to Make You Unstoppable by Andy Bounds  - https://amzn.to/3mdC7Gl Top Dog: Impress and Influence Everyone You Meet by Andy Bounds -   https://amzn.to/3Fb7gl2     ABOUT ANDY BOUNDS Awarded the title Britain's Sales Trainer of the Year, and described by AstraZeneca's Global Communication Director as “a genius, whose advice can't be ignored”, Andy's insights and passion stem from the fact his Mother is blind. This has given him a lifetime's experience of communicating from someone else's point of view… a critical skill to master when persuading others!   Andy has worked in 40+ countries, with some of the world's largest and most famous companies, as well as for Governments, professional bodies and business experts. He's presented alongside experts from business (like Michael Gerber and Drayton Bird) and sport (like Manchester United's Assistant Manager Mike Phelan). His core belief is “AFTERs drive everything. It's not what you say that counts. It's what people do differently AFTER you've said it.”   CONNECT WITH ANDY Social Media: https://www.linkedin.com/in/andybounds/ Video Club site: https://andyboundsonline.com/   ABOUT THE HOST - AMY ROWLINSON Amy is a Life Purpose Coach, Podcast Strategist, Top 1% Global Podcaster, Speaker, Mastermind Host and Property Investor. Through coaching and workshops, Amy works with businesses to Focus on WHY to create people-centred environments, by improving productivity and employee engagement by focusing on fulfilment, values and purpose.   WORK WITH AMY Amy inspires and empowers entrepreneurial clients to discover the life they dream of by assisting them to make it their reality through their own action taking. Helping them to focus on their WHY with clarity uniting their passion and purpose with a plan to create the life they truly desire. If you would like Amy to help you to launch your podcast or to focus on your WHY then please book a free 20 min call via www.calendly.com/amyrowlinson/enquirycall KEEP IN TOUCH WITH AMY Sign up for the weekly Friday Focus - https://www.amyrowlinson.com/subscribe-to-weekly-newsletter   CONNECT WITH AMY https://www.linkedin.com/in/amyrowlinson/ https://www.instagram.com/focusonwhy/  https://www.instagram.com/amy.rowlinson/ https://www.facebook.com/RowlinsonAmy/ https://www.facebook.com/focusonwhy/ https://www.facebook.com/groups/focusonwhy/ https://www.joinclubhouse.com/@amyrowlinson   HOSTED BY: Amy Rowlinson   DISCLAIMER The views, thoughts and opinions expressed in this podcast belong solely to the host and guest speakers. Please conduct your own due diligence.  *As an Amazon Associate I earn from qualifying purchases.

Drayton Bird is the Godfather of Direct mail advertising and marketing. Some say he was David Ogilvy's Secret Advertising Weapon. Why YOU learn more from failure than success . . . 3 human weaknesses which make you rich . . . Why people who think about marketing all of the time . . . are the most boring people in the fucking world . . Drayton exposed why marketing is not a real profession . . . Why the minute you start thinking you're ANY good . . . you're in trouble! and much more . . .

Summer is over, so we're migrating south (well, to Bristol) to catch a Bird not afraid to ruffle some feathers: one of the all-time greats in the world of copywriting, Drayton Bird.  A man who could fill The British Library twice-over with his stories of mayhem and misadventure, Drayton was dubbed the man who “knows more about direct marketing than anyone in the world” by David Ogilvy and, at 85 years old, still writes great copy every day.  He chirps to us on what makes a great copywriter, reading, what he learned from David Ogilvy, applying his principles to Airbus planes and Peppa Pig, living under a false name for 7 years, why despair is the route to success, skirting death (more than once) and a treasure trove more. ///// Follow Drayton on Twitter and LinkedIn Here's his website And sign up for his mailing list (if you're brave enough) If you want to learn from the man himself, check out Ask Drayton Get a free copy of Scientific Advertising Drayton's book recommendations are: Ogilvy on Advertising by David Ogilvy   Scientific Advertising by Claude Hopkins   Tested Advertising Methods by John Caples   How to Write Sales Letters that Sell by Drayton Bird   /////

Being a Celebrity Copywriter with Gio Marcus Gio Marcus is a celebrity copywriter. We were so intrigued with this, we just had to have her on the show to find out how she helps celebrities make money. Born in New York, Gio moved to the West Coast some 20 years and she is a convert. She came for college and fell in love with the state. Her life in California is 'pretty dreamy". See Gio's Instagram photo below with roller skates! What was it like working with Celebrities? http://thenext100days.org/wp-content/uploads/2021/08/Celebrity-Clients.mp4 Gio's clients hang out with Oprah and Richard Branson and are New York Times Best Selling Authors. For a girl brought up in New York, landing a NYT best selling author was quite a thrill. Gio At Lunchtime! There is so much natural beauty in California. Right outside her door she can go hiking in the mountains or get to the ocean within 30 minutes, plus the desert is not too far away, so you really have a full spectrum of nature very close by. Celebrity Copywriter Gio is a celebrity copywriter. That means she is addressing the desires of celebrities for copy that makes them money. Listen hard to how Gio explains story and non-traditional copywriting. http://thenext100days.org/wp-content/uploads/2021/08/Celebrity-Copywriter.mp4 How does Gio get into the minds of her celebrity clients? She says, research is my friend. Her clients have podcasts, blogs, books. There are lots of different places Gio can go to learn what their voice is and what kinds of things they talk about. Clients who are doctors does not mean Gio needs to be an expert medical practitioner. The game is to take the technical information and translate it into a broader audience. A lot of times it can be quite difficult for an expert to translate their in-depth knowledge to a wider audience. After all, they know all the technicalities, their industry lingo, and that can make their copy too jargon rich. So, Gio's genius is to take their expertise and shape and shift it to a wider audience, who are then able to receive and hear it and get excited about it. Not Hiring Gio Would Have Been a $3m Mistake! This was from one of Gio's testimonials, Carli Davidson. See the add at the foot of these notes. http://thenext100days.org/wp-content/uploads/2021/08/Testimonial-for-Gio-Marcus.mp4 If you get copy wrong, it can hurt the brand. Who Inspired Gio? David Ogilvy - one of the Godfathers of copy and brilliant in terms of understanding the psychology of marketing. She claims David Ogilvy influenced the way she interacts with people. Another inspiration is Dan Kennedy, a direct response copywriter. Graham mentioned Eugene Schwartz and Drayton Bird - the latter who was on this podcast 3 years ago in 2018. The man that released the 2 books by Eugene Schwartz, which had gone out of print, but not demand, was Brian Kurtz - another podcast guest. Will Gio Marcus Still Create Copy in Her 80s? (Like Drayton Bird) http://thenext100days.org/wp-content/uploads/2021/08/In-Her-80s.mp4 Gio will always be a writer. Whether it is poetry on the beach of for clients. She feels fulfilled and naturally gets into the brands she selects to work with. How does Gio repel people? Does she have a technique. Gio recommends them to someone who may be a better fit. The one thing that stood out was when Gio said: I don't feel a sense of scarcity. I love recommending other copywriters. Gio specialises in sales pages. Not websites, nor pamphlets. The topic is also a bar for some clients. If it is not a good fit, she'll recommend the prospect to another copywriter. By letting them down gently. A large percentage of her clients are female. And she writes to a female audience. That audience is typically older than herself, such as 50s, 60s and 70s. Celebrity Copywriter Style Differences There are style differences between writing to older and younger audiences: Younger - more slang, punchier copy.

As a marketer or advertiser, just stop what you’re doing, sit down and listen. I don’t intend to tell anyone what to do, however, you won’t regret this single demand. Do you copy corporal? ‘Think about marketing like you’re in a war. Do you have a weapon no-one else has?’ This is one of the many inspirational and insightful excerpts you’ll hear from Drayton Bird, a marketing expert, and public speaker. Drayton Bird Associates is an agency that will sell anything you care about and in any form of medium. Beyond this, Drayton himself offers advice and shares his years of experience with the goal to simply delight, and if you’re not delighted you get your money back; it’s straightforward. His strategy to acquire clients, not that he really needs one, is to be everywhere a prospect is likely to be, to be omnipresent and persistent, in all forms of media. He goes beyond, to address the common misconception of the power a landing page can have. He so simply and wonderfully describes the difference between this and a website, that we finally felt complete. Drayton is capitalizing on years of his own mistakes and he is unashamedly sharing this on videos, in books, in mailing lists, on social media. He is omnipresent and persistent in fighting the war against the young marketeers and never laying his unique weapon down. Without further adieu, listen to the captain himself!

Drayton Bird started off his career being trained by Draper Daniels – the inspiration for Don Draper in Mad Men – he then worked his way to the top of the direct marketing world. His agency was bought by David Ogilvy and became Global Creative Director of Ogilvy & Mather Direct which was the largest direct marketing agency in the world. David Ogilvy said "Drayton Bird knows more about direct marketing than anyone in the world." Drayton is the author of several of the top marketing books including the classic Commonsense Direct Marketing and How to Write Sales Letters that Sell. He talks about the three graces of direct marketing, reveals how we got the nickname "Mummy Mummy Bird", shares the fool proof way to separate stated from revealed preferences and tells stories about working with some of the advertising greats. It was a huge moment for me to speak to my marketing hero, I learnt my trade largely from his books and I'm delighted he found the time to appear on the podcast.

Shaz is with Drayton Bird, who teaches the masters of marketing about direct marketing. It's said that what Drayton doesn't know about direct marketing isn't worth knowing and he shares some great advice and practical tips about marketing in this in-depth episode. It's all about how to get people's attention and once you have their attention how you get them interested and when they are interested convincing them you are telling them the truth and getting them to reply. Drayton explains how any business can achieve this if they understand direct marketing because ultimately human nature doesn't change the only change is how the message is delivered.    KEY TAKEAWAYS There is only one source of profit in a business -  your customer, so it's important to make your customer the focus of everything you do. You have to do everything you can to reach your potential customers. It can be a small thing that can make a difference. Look at your competitors and see if there is something small that you can do better or differently. What is happening to the messages you are sending out – this has to be tracked and analysed. You need to know about every aspect of your business, what's working and what's not. It's all about asking questions all of the time to everyone. When people haven't paid for something they see it as having no value. When they have paid for something they are then a customer. The first aim of any business is to not make a loss. Businesses fail not because they lack ideas but because they don't measure and track. The database in any business is a core asset. Marketing is just getting people's attention offering them something irresistible, convincing them you are telling the truth and asking them to reply.   BEST MOMENTS ‘Always look at what your competitors are doing' ‘Human nature doesn't change it's only the method of delivering the message' ‘To who are you offering what ultimate benefit?'   VALUABLE RESOURCES shaz@aaa-accountants.co.uk drayton@draytonbird.com   ABOUT THE HOST Shaz Nawaz is a serial entrepreneur; he owns five thriving businesses in diverse sectors. Shaz is committed to helping business owners build successful businesses. Having conducted over 3,000 business growth consultation he has helped his clients generate millions in additional profits. His purpose is to inspire business owners to build businesses that are hugely profitable and sustainable. He is a huge advocate of having multiple streams of income. He has written a number of business books and regularly contributes articles to mainstream media outlets. You can find Shaz on:   Facebook   LinkedIn   Instagram   YouTube. See omnystudio.com/listener for privacy information.

A comprehensive run-through of support available to businesses, social enterprises and the self-employed. Plus a great interview with Helen Williams and a super book review.“There is a huge spirit, particularly in Sheffield at this time. That will remain, particularly if we stick together,” says Helen Williams, a coach who helps business leaders with their mindset. In today’s challenging and terrifying times, how is she helping folk cope with anxiety and uncertainty? You can’t control what’s uncontrollable, but Helen has practical tips to apply right away.Also on the show: a big run through of many support packages and grants now available for businesses, social enterprises and self-employed people, both from government and elsewhere. Some you will have heard about, others you probably haven't, so don't miss this.Plus we cover several community initiatives and some specific things to support (if you are able to).And I review a recently-published autobiography of Drayton Bird, who, it's been said, knows more about direct marketing than anyone in the world. At 83 he has “lived long enough to make some ghastly mistakes.” What do I think of his autobiography? Listen to find out.

This week on the Geniuses Of Copywriting podcast we hear from yet another copywriting great: Drayton Bird. This man has forgotten more about copywriting than most of us have ever learned. On this wild ride, we discuss: How Drayton got trained by the copywriter the Don Draper character was based on The weird things Drayton has done to make money, including selling fake paintings in Australia while living under a false name How Drayton's copywriting skills allowed him to travel the world with various women and then sold his agency to David Ogilvy David Ogilvy said that nobody knows more about direct marketing than Drayton Bird, and after sharing the stage in Europe and this podcast episode, there's no doubt it's true. Drayton's book is on Amazon or you can go to https://youdidwhat.co.uk and https://draytonbird.com. Full transcript available in the Facebook group here: https://www.facebook.com/groups/GeniusesOfCopywriting/

This one is wild. We invited Drayton Bird (who knew and worked with some of the original mad men) to join us for the 165th episode of The Copywriter Club Podcast. Drayton has been around the world of advertising and direct marketing since the 1960s and he has the stories to prove it. As we talked, it occurred to us that if Drayton wasn't the inspiration for The Most Interesting Man in the World, he probably should have been. We asked Drayton about: •  what happened to him the last time he went to San Diego •  how he became a successful copywriter—it’s not about creativity •  how he spent his teen-age years and why he carried 2 library cards •  Why he couldn’t choose a niche when he started writing •  the one thing Drayton says you need to be a good copywriter •  the intriguing letter he sent to David Ogilvy that got an immediate reply •  the 7 big lessons he learned from David Ogilvy •  whether being interesting is something we are or something we become •  some of the questions he asks to get better creative work •  the legacy he has built and the story he shares in his latest book •  the bizarre thing his mother saw his father doing in their living room •  the time a stripper nearly killed him hitting him in the face with a plate •  the Maori princess who broke his heart when she ran off with a Swedish lawyer •  his parents’ crazy, loving and destructive relationship •  the advice he got from a Polish Count that saved Drayton’s life •  what you need to think about constantly if you really want to be really good at copy Like we said, this one is different from any other interview we've done. You won't want to miss it. Click the play button below to listen (or download the episode to your favorite podcast player), or scroll down to read a full transcript.   The people and stuff we mentioned on the show: The VW Snowplow Ad David Ogilvy Ogilvy on Advertising Drayton’s Biography (read this page) Drayton's Book Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: This episode is brought to you by The Copywriter Club, In Real Life, our live event in San Diego, March 12th through 14th. Get your tickets now at thecopywriterclub.com/tccirl. Rob:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That's what Kira and I do every week at The Copywriter Club Podcast. Kira:   You're invited to join the club for episode 165 as we chat with one of the original Mad Men, copywriter Drayton Bird about his place among the original Mad Men of advertising, what all copywriters need to master to make their writing better, getting stabbed three times and surviving, and the good advice he got from a Polish count many years ago. Rob:   Hey Drayton. Kira:   Welcome Drayton. Drayton:        Nice to talk to you. And I'll tell you something. I got involved in my most sad most expensive marriage to one of the ladies who did have a go at sticking a knife in me. Well, she didn't ever go, she didn't stick a knife in me,  because I was in San Diego. It was all your fault. I'd been doing a speech in Los Angeles and afterward, I went with some friends and we made our way down the coast staying somewhere terribly expensive. I can't remember. And then we went to San Diego Zoo and had one or two drinks and my friends said, ‘Let's go down to Mexico.’ And so we went down to the Mexican border to a dangerous town. I think, I believe one of the most dangerous places in Mexico. And that's where I got married as a result of being intoxicated. Kira:   That's a romantic, romantic story. Rob:   So are you telling us you're not going to come to San Diego for our event? Is that what you're saying here? Too dangerous? Drayton:        Can't afford to come twice. Tijuana,

Tässä jaksossa esittelen yksinkertaisen 5 askeleen A.I.D.C.A. -kaavan miten kirjoittaa hyvä myyntikirje. Esimerkiksi mentorini ja yksi maailman parhaista copywritereista, Drayton Bird, luotti tähän myyntikirjemalliin tiukan paikan tullen. A.I.D.C.A. on kokemukseni mukaan parempi myös kuin tutumpi A.I.D.A. Katso kuuntele niin tiedät miksi ja miten käyttää tätä markkinointikirjeesi pohjana. Jos haluaisit tosissasi tulla paremmaksi kirjoittajaksi ja myydä enemmän, liity copykouluuni. Se menee vielä paljon syvemmälle kuin ilmainen materiaalini. Tässä linkki: http://bit.ly/parempi-copy

Ep #2 - In this episode of Beyond 7 Figures, CEO Kenneth Yu- Digital strategist, copywriter, branding expert, and speaker, joins me on the show to talk about his journey to business growth. Kenneth Yu has won 12 Advertising Awards (including Cannes Lion, D&AD, Young Guns, AdFest and Longer International) and the prestigious Global Digital 50 and Asia-Pacific Digital Influencer award. Drayton Bird, CIM’s Top 50 Most Influential Marketer and Founder of Ogilvy Direct, said “Kenneth Yu has succeeded in classic direct marketing and the new media. A rare bird nowadays, when too many people suffer by being specialists without knowing the big picture. Impressive.” Check out Kenneth Yu's Blockbuster Formula: This is the Ultimate Framework for Creating, Expressing and Scaling Mega-Successful Offers – Changing Your Life, Transforming Your Business, and Thrusting You Into a Brand New Playing Field www.blockbusterformula.com Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet on Social Media: Facebook: Facebook.com/PredictableProfits Instagram: Instagram.com/PredictableProfits Twitter: Twitter.com/CharlesGaudet LinkedIn: Linkedin.com/in/CharlesGaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com www.Beyond7Figures.com Get a copy of Charles Gaudet's book, "The Predictable Profits Playbook," at: www.PredictableProfitsPlaybook.com  

Drayton Bird has lived a rather colourful life. Stabbed three times (by three separate wives), living under a false name, writing copy for (pretty much) every brand under the sun, and dubbed ‘the man who “knows more about direct marketing than anyone in the world”’ by David Ogilvy - there’s truly no stopping him. 60 years in the game, Drayton still writes daily and believes that things seriously need to change within advertising. We think he’s TFR personified, and he drops more bombs than a WWII jet covered in half-naked women. Pin your ears back, get risky, and listen up to the podcast that has taken the creative world by storm.

Glenn Fisher talks to copywriter and creative director, Ryan Wallman, about how too many cooks can often ruin good copy, why he’s so excited by the Australian copywriting community and his favourite Philip Roth book. NOTES ON THE PODCAST: Ryan Wallman is the Associate Creative Director at Wellmark, a creative agency based in Australia. Ryan regularly tweets about advertising and marketing under the moniker Dr Draper. You can follow him on Twitter here: https://twitter.com/Dr_Draper Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and is published by Harriman House. It's available now on Amazon here: https://amzn.to/2VEwm43 You can find out more about Wellmark here: https://wellmark.com.au/ The Human Stain by Philip Roth is available on Amazon here: https://amzn.to/2VBFB5i Creative Blindness by Dave Trott is available on Amazon here: https://amzn.to/2Qeu6zw How To Write Sales Letters That Sell by Drayton Bird is available on Amazon here: https://amzn.to/2WYmSCb Write To Sell by Andy Maslen is available on Amazon here: https://amzn.to/2HKDuH8 For more free insight into copywriting and marketing, visit: https://allgoodcopy.com/

It's been said Drayton Bird knows more about direct marketing than anyone in the world. His book on the subject has been a bestseller for decades. And he was my guest for a radio interview this morning.If you want to sell anything to anyone or persuade folk to support your cause listen to the podcast. One nugget alone can usually improve the result of your advertising by 50%.At 82 years of age Drayton has "lived long enough to make some ghastly mistakes." And he lives a full, rich and fascinating life.He's also had a profound influence on modern advertising and marketing - especially for those marketers and business owners who value results above anything else.Drayton has worked in 55 countries with many of the world’s greatest brands and has helped sell everything from Airbus planes to Peppa Pig. Businesses, political parties, charities have all improved the results of their marketing thanks to Drayton's expertise.“Drayton Bird knows more about direct marketing than anyone in the world," according to legendary marketer David Ogilvy, the founder of Ogilvy & Mather.Listen to or download the podcast here or in iTunes, Stitcher or Spotify. Full timings are below.0 - 2:41 welcome and introduction,2:41 who is Drayton? Family memories, growing up, accidents, stabbings and near-death experiences,6:30 the Bullworker and Dave Prowse,7:00 the first woman who tried to kill Drayton,7:30 why Drayton lived under a false name for seven years (and what he called himself),8:00 doing literally anything to make money,8:30 Drayton's friendship with the most famous name in advertising, David Ogilvy,9:20 Drayton is the author of 4 books including the heaviest tome in direct marketing and a novel,10:30 the principles of communication don't change even if the media do. Lots of money is being made by crooks,11:00 Drayton's great achievement relating to the 9 children he's helped to bring up,12:25 what is direct marketing? Why all direct marketing principles apply to selling anything online,14:10 study, study, study and the best book ever written about advertising and marketing,17:54 the most important question in business, never mind in advertising,18:10 what you MUST do when you're trying to communicate with people,18:45 how to (usually) improve response to an ad by 50%,20:10 the greatest sin in advertising and why one of the most famous direct marketing campaigns in the world worked,22:28 astonishing and illuminating reminiscences of Drayton's mother and how Drayton's parents shaped his life,27:45 what drives Drayton?29:00 Drayton's terror of public speaking and what happened when Drayton's business went bust when he was 40 years old?30:25 how to make a speech people will listen to - especially how to START,31:15 Drayton's mail-order hairpiece disaster,34:34 music break - and how to get in touch or to be on the radio show35:29 how Drayton got involved with selling The Bullworker - and why it made him no money,37:05 Drayton's most spectacular business failure (and what he said to creditors),38:50 why Drayton spent seven years living under a false name - and how it was resolved,39:59 how a Polish count saved Drayton's life,41:00 The "one that got away," not a brand, but a campaign he wished a client had run,42:22 how to do better advertising (and why you should),43:27 Drayton's fitness regime,44:10 how to write high-performing charity ads and the best piece of copy Drayton has ever written,45:50 what works in political advertising,47:15 and why Donald Trump (Drayton isn't a fan) appeals to people,48:26 how to learn more about Drayton and why you might subscribe to his tips

Vicky sits down with the UK's answer to Don Draper – direct marketing expert Drayton Bird, described by David Ogilvy as the man who "knows more about direct marketing than anyone in the world". And described by Vicky as a "cheeky bugger with the best tall tales ever". Drayton talks about what businesses find most difficult about marketing, the only three questions you ever need to answer in order to sell more, and why he lived under an assumed name for seven years. Not your usual marketing interview – but if you listen up, you're in for a treat.   Key Takeaways: [1:30] Why do small businesses struggle with marketing?  [3:20] What can you do for your customer, and can you do it better than anybody else?  [5:30] We’re living in a pretty easy time despite the craziness that’s going on with Brexit.  [7:40] What do you do when you go broke? Drayton has gone broke twice. All you can do is cry.  [9:10] How did Drayton get started? [14:45] If you have a skill, nurture it. If you don’t have any skills...well, go out there and get one!  [18:30] What was it like working with David Ogilvy? [23:15] What hasn’t changed about marketing throughout the years? [24:55] Within 8 seconds, can you answer the ‘why choose me’ question?  [25:45] How can someone get started in marketing?  [28:15] You don’t have to be bright to succeed. Be determined, be wrong, and don’t give up.    Mentioned in This Episode: Vicky Fraser Vicky’s Podcast Vicky’s Blog Join the Superheroes Vicky’s Business For Superheroes Book The Inner Circle Borrow My Brain Vicky’s Book Club Vicky’s new book! Write & Publish Your Book in 90 Days Email Vicky Subscribe on iTunes, Stitcher, and Overcast Drayton Bird

Do you want to learn about direct marketing from the best in the world? listen to Drayton Bird on this week's show Direct Marketing by Drayton Bird “Drayton Bird knows more about direct marketing than anyone in the world.” – David Ogilvy, founder of Ogilvy & Mather One of the world's greatest advertising men, David Ogilvy thought Drayton knew more about direct marketing than anyone in the world. In this podcast, Drayton shares insights about direct marketing, advertising and copywriting. What can you learn from that insight? What are the deadly sins that small businesses are making in their copywriting? The answer is the same as large businesses. Those sins can be summed up in THREE words... Failure to Study Even copywriters are guilty. Drayton shared a story about a group of UK copywriters. How many of them had read what Drayton considers to be the single most important book on copywriting and marketing - Claude Hopkins Scientific Advertising. Just 10% of those copywriters had. http://www.scientificadvertising.com/ScientificAdvertising.pdf   Drayton says the overwhelming number of people in marketing know the 'square root of sod all'. Hopkins' book was originally published in 1923. BUY THIS BOOK: https://www.amazon.co.uk/Scientific-Advertising-Claude-Hopkins/dp/1603866361 Everything that Drayton writes now, is based on the principles that Hopkins established in this book. Ogilvy said nobody should have anything to do with advertising until they have read this book at least SEVEN times. Read the book and it will make your marketing better. What makes a good copywriter? Drayton says he was influenced by David Ogilvy, even before he met him. These are important if you want to be a copywriter (according to David Ogilvy)... Obsessive curiosity - be very curious about things. Do you love to learn about new things? Do you get fascinated by new clients' businesses? Skill at the art of nit picking High standards of personal ethics - good copywriters are big people without pettiness. Guts under pressure, resilience in defeat. - sometimes people don't respond, when you get turned down, it is depressing, so be persistent. Brilliant brains, not safe plodders - ordinary people are not good at writing copy. Most good copywriters tend to be a little odd in some way other. A capacity for hard work and midnight oil. Charisma, charm and persuasiveness. Ogilvy had a way of changing the subject without warning. The secret of success in advertising was 'charm'. A streak of unorthodoxy. Look at things from a different angle to other people. The courage to make tough decisions. Inspiring enthusiasts - got to be able to motivate. Inspire people to follow and trust you. A sense of humour. 44% of Britain don't like their jobs! A burning desire to take money off people. Get people to buy stuff.   Drayton's book Commonsense Direct Marketing - note the testimonial on the fly - "Read it and re-read it, it contains the knowledge of a lifetime" David Ogilvy It all started because Drayton could not find a simple definition of direct marketing. Drayton has a revised version of his 1980s book "How to Write a Sales Letter that Sells" https://www.amazon.co.uk/Write-Sales-Letters-that-Sell/dp/0749438762 Also see Bob Bly's https://www.amazon.co.uk/Copywriters-Handbook-Step-step-Writing/dp/0805078045/ref=pd_sim_14_1?_encoding=UTF8&psc=1&refRID=M68BDAK67YG890TC70PB Direct Marketing Definition "Any communication that goes out to people directly, or if they respond to directly." Therefore, everything on the internet is all direct marketing. Which 2 Other Books Does Drayton Recommend? John Caples "Tested Advertising Methods" - https://www.amazon.com/Advertising-Methods-Prentice-Business-Classics/dp/0130957011 Caples created systems for testing. He tested everything to find out what did and didn't work. Are you happy to throw money at advertising without knowing wi...

Today we're talking to Ryan Wallman Head of Copy at Wellmark a Melbourne creative agency that specialising in niche industries and in particular healthcare and pharmaceutical communications. Ryan has an alter ego Dr Draper on Twitter and is a well known name in copywriting circles. Tune in to learn: What a Head of Copy job entails How Ryan started out as a copywriter? Advice for copywriters considering specialisation? Whether you need qualifications to become a medical copywriter? Tips for breaking into agency land? Ryan's biggest challenges in his copywriter career Ryan's creative process Tips for newbie copywriters Share the pod love! If you like what you're hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to Andrea Rowe from Your Coastal Connection for her fab review, read out on the show. Find out more at: Linkedin Wellmark blog Wellmark Twitter Links mentioned in this article: 'A beautiful constraint' book  Ad Teachings (Suzanne Pope) Andy Maslen's copywriting books  Dave Trott's books  Drayton Bird's books  Mark Duffy's article on unexpected visuals  Nick Asbury's site Ogilvy on Advertising Product copy agency Rory Sutherland's article

Today we are joined by copywriting & direct marketing legend Drayton Bird… With two partners he set up what became Britain's largest direct marketing agency which he sold to Ogilvy and Mather in January 1985. By 2003, the Chartered Institute of Marketing had named Drayton Bird one of 50 living individuals who have shaped today's marketing. His book Commonsense Direct and Digital Marketing, now in 17 languages, has been the UK's best seller on the subject every year since 1982. That's 34 years as of this recording.. My favourite quote from his book is: “The purpose of business is to locate a prospect, turn them into a customer and make that customer a friend.” He has 2 other fantastic books available online: “How To Write Sales Letters That Sell” and “51 Helpful Marketing Ideas”. David Ogilvy once said “Drayton Bird knows more about direct marketing than anyone in the world." He has spoken in 53 countries for many organisations. These include American Express, Audi, Bentley, British Airways, Cisco, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen. He is a Fellow of the Royal Society of Arts, was one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida. Today we are very fortunate to have him here so please join me in a round of applause in welcoming him as you sit back to listen in and enjoy! --- Mission Statement: My mission is to create 200 new multi-millionaire business owners who solve world problems with entrepreneurship. How? You'll do better when you know better. Would it help you to have a mentor who can cut your learning curve by sharing their mistakes with you so you could avoid them? Would it help you to talk to that mentor and learn how they shifted their mindset to allow success to happen in the first place? Would it help you to hear them talk to other high-level entrepreneurs about their journeys, their mistakes and how they overcame their challenges to create the lives and financial success they desire? The Best Business Podcast was created for you to have all this in one place. If you like it, please subscribe, give an honest review and share with a friend you think will benefit so I may serve you both together. "Your success is my success." -- Daryl Urbanski

Drayton Bird is on the podcast today. And it's a doozy. Drayton's been in the game longer than you'll ever guess, And still going strong well into his later years. He had an agency in the U.K. back in the day, Then sold it to David Ogilvy, ..sticking around to work with him for years after. […] The post Episode #84 – Drayton Bird on Using Old & New School Copy Techniques To Trudge Your Way Out Of Corporate Zombieland appeared first on Drop Dead Copy.

Watch Video Interview Here and see Post>>   http://www.inspiredinsider.com/drayton-bird-one-question-inspires   Drayton Bird was cofounder of a marketing agency in 1977, which went on to become the U.K.’s largest direct marketing agency before it was bought by Ogilvy & Mather in 1984.  He ran the worlds largest direct marketing agency for David Ogilvy.   He has received numerous awards including the lifetime achievement award from Caples Awards. The Chartered Institute of Marketing named Drayton as one of 50 living individuals who have shaped today’s marketing.   Drayton has worked with many of the world’s leading brands, including American Express, Ford, Microsoft, and many more.  He has helped sell everything from Airbus planes and Bentley Cars to models of London buses   Watch Video Interview Here and see Post>>     http://www.inspiredinsider.com/drayton-bird-one-question-inspires

A APPM TV e o podcast Marketing Digest esteve na Digital & Direct Marketing Conference e falamos com ilustres oradores na conferência. Drayton Bird foi um dos convidados e falou-nos da sua experiência no mundo do Marketing ao lado de David Ogilvy. Subscrever e não perder mais um episódio: Artigo: http://www.tv.appm.pt/video/entrevista-drayton-bird-digital-direct-marketing-conference/ Youtube: https://www.youtube.com/user/appmpt iTunes: https://itunes.apple.com/pt/podcast/podcast-marketing-digest/id844099136?mt=2 Facebook: https://facebook.com/appmnews Twitter: https://twitter.com/mktdigest

Hi, welcome to the online marketing show, this is Joey Bushnell and in this episode I want to point you towards an incredible free resource. It's called the ultimate list of the best marketing books ever and it's by me! You can find it over at josephbushnell.com/marketing-books It's a huge list of what are in my opinion the best marketing books of all time, this is a treasure trove of the best marketing books ever written so go over there and pick out some books that you would like to read. There's some of the old classics by the early pioneers of marketing like Claude Hopkins, Eugene Schwartz, John Caples and David Ogilvy. There's modern day copywriting and direct marketing bestsellers from Joe Sugarman, Boy Bly, Dan Kennedy and Drayton Bird. There's the persuasion and influence section featuring the likes of Robert Cialdini, Sally Hogshead Seth Godin and Kevin Hogan. Marketing Strategy books from Al Ries, Jack Trout, Jay Abraham and Jay Conrad Levinson. As well as some recent online marketing and social media books too. These are in my opinion the best marketing books available anywhere in the world so give yourself the unfair advantage, go pick a few to add to your reading list and if you read them and apply them you pretty much can't help but improve your bank account. Go to josephbushnell.com/marketing-books

Drayton Bird has been named by the chartered institute of marketing as one of 50 living individuals who have shaped today's marketing. Other names included Philip Kotler, Tom Peters and Theodore Levitt. Drayton is best-known as a direct marketing expert but has also worked in Advertising, Public Relations, Research and Telemarketing, Franchising and Experiential Marketing. Advertising legend David Ogilvy said he “knows more about direct marketing than anyone else in the world” and that his speeches are “both educational and hilariously funny.” Since he entered advertising in 1958, Drayton Bird has worked in 51 countries with many great brands. These include American Express, for whom he created a special marketing course for senior executives, British Airways, Cisco, Deutsche Post, Ford, Hargreaves Lansdown, IBM, McKinsey, Microsoft, Nestle, The Prudential, Philips, Procter & Gamble, Toyota, Unilever, Virgin and Visa. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK's best seller on the subject every year since 1982. He has written 4 other marketing books, including How to write a sales letter that sells, now in its 3rd edition, and well over 1,000 columns for publications around the world. Drayton says a good copywriter has a license to print money, so in this interview I ask him for tips on how to write great copy & succeed in direct marketing. He reveals… * How branding differs from direct marketing * Why even smalls businesses should build a brand * Where to find mailing lists to rent * Why you must have your own database or go broke * How often we should be communicating with our database * How long your copy should be * The key to getting people reading & responding to your offer * Why writing adverts in an editorial style can increase sales by up to 125% * The style of copy that works better than anything else * The reason why most people fail at marketing * Why you need to give people the time & money to get results