Bamboo Chalupa Digital Marketing Podcast

Nate & Brett discuss how to justify investment in paid media – even when your main focus is organic traffic. Issues Discussed The #1 reason why you should invest in paid media The single paid metric that every marketer should know How paid media can provide fast feedback for a campaign How we use paid […] The post #54: Justifying Investment in Paid Media appeared first on Bamboo Chalupa Podcast.

As a sequel to #52, Nate & Brett discuss how to effectively grow your website with updates to existing content, rather than focusing on creating new content from scratch. Issues Discussed Why your old, existing content matters How focusing on your existing content can drive better results than new content How to balance maintenance vs. […] The post #53: Generating Traffic with Existing Content appeared first on Bamboo Chalupa Podcast.

As a sequel to #51, Nate and Brett discuss how to translate good keyword research into incredible content that will drive traffic. Also – Nate goes on a rant about what “10x content” really means. Issues Discussed How to put your strategy to work Tips on creating a content brief Doing content research that beats […] The post #52: Driving Massive Traffic & Engagement Through Content appeared first on Bamboo Chalupa Podcast.

Nate & Brett discuss how to do keyword research, a fundamental skill for SEO & digital marketing. Issues Discussed How smart keyword research & planning makes money over the long-term Starting with your audience – not your product / service Doing broad research before narrowing your focus Assigning keywords to different topics Understanding intent & […] The post #51: Doing Keyword Research – The Bedrock of SEO appeared first on Bamboo Chalupa Podcast.

In this episode – Nate, who is particularly riled up, and Brett debate whether businesses should invest time & money in Snapchat. Snapchat is now one of the largest social apps by active users. Businesses are increasingly looking at Snapchat as an opportunity to grow both earned & paid media. But is investing time & […] The post #50: The Great Snapchat Debate appeared first on Bamboo Chalupa Podcast.

Nate & Brett discuss what marketers can learn from the trending topic of the day – Fake News. Fake news has been around as long as the written word, but new distribution channels and political implications have brought it to mainstream attention. But what can marketers (and anyone who works on the Internet) learn from it? Issues […] The post #49: Lessons from Fake News for Digital Marketers appeared first on Bamboo Chalupa Podcast.

As a follow-up to Episode 16, Nate & Brett discuss what to do when your data is not just polluted, but is flat-out wrong. They talk about ongoing issues with Google Analytics, Facebook, and nearly every analytics platform in digital marketing – and how to deal with the dark side of data-driven marketing. Issues Discussed […] The post #48: The Dark Side of Data-Driven: What To Do When Your Data Is Wrong appeared first on Bamboo Chalupa Podcast.

Nate & Brett discuss takeaways from their favorite MozCon presentations. Topics include keyword Research, feature snippets & better information architecture. Issues Discussed Keyword Research – Is there anything new from Pete Myers’ “Gather, Group, Generate” process? If not, how should you go about keyword research? Featured Snippets – “Ranking #0” can be lucrative and daunting. […] The post #47: The New Is Old – Keyword Research, Snippets & Information Architecture appeared first on Bamboo Chalupa Podcast.

Nate & Brett discuss what professional SEOs & digital marketers can learn from recent industry news & a couple long-building trends. Issues Discussed Lessons Learned from Moz’s Layoff Announcement Whether building an audience to sell a product really works Google’s AMP project “Tinderization” of Google Search Results When you should chase Google’s “shiny new things” […] The post #46: Fearful Trends in SEO: Moz, Mobile & Mega-Corporations appeared first on Bamboo Chalupa Podcast.

Brett & Nate discuss what happens when marketing strategies overlap and start to really become all the same thing. Like #44 – this episode is less of a structured tips & tricks format and more of a conversation about what is happening at the cutting edge of digital marketing. Let us know what you think! […] The post #45: Bastardization of SEO: When Search Moves To Other Disciplines appeared first on Bamboo Chalupa Podcast.

Brett & Nate discuss the current state of search engine optimization (SEO), Google’s short-term goals and dealing with a post-Google Dance era. This episode is different – it goes into the weeds and geeky behind the scenes of day to day SEO & marketing. You’ll find out some of the “cheat codes” that are cropping […] The post #44: State of SEO, Cheat Codes, Google & Link Networks appeared first on Bamboo Chalupa Podcast.

Everyone knows the career path of doctors, lawyers & teachers. But how do you kickstart your career in digital marketing? In this episode, Taylor Griffith, our guest host, interviews Meghan Furey and Lizzy Urtso to find out. Both Meghan and Lizzy have recently started their careers in digital marketing with lessons learned very fresh on […] The post #43: Kickstarting Your Digital Marketing Career appeared first on Bamboo Chalupa Podcast.

New tools and tactics have made outreach for link building more efficient than ever. But are outreach campaigns more effective or just more spammy? In this episode, Nate and Brett discuss the state of outreach and link building in 2016 – from tools to tactics to “personalized” templates. And they discuss how to build a […] The post #42: Doing Better Outreach, Promotion & Link Building appeared first on Bamboo Chalupa Podcast.

How exactly do you build & run an effective SEO team? It’s a question with no single answer, but is essential to growing your digital marketing campaigns. In this episode, Allie Brown, the Director of SEO at Knucklepuck Media, shares her tips, strategies and lessons learned for growing effective teams on both the agency and […] The post #41: Managing a SEO Team – Lessons Learned w/ Allie Brown appeared first on Bamboo Chalupa Podcast.

Marketing projects can range from minutes to months. How can you keep everything organized? And how do you make sure you’re always working on the right things? In this episode, Nate and Brett discuss how they handle project management in marketing. They go behind the scenes with their favorite tools, tips and tricks. Enjoy! Issues […] The post #40: Managing Marketing Projects – How We Use Trello & Project Management Tools appeared first on Bamboo Chalupa Podcast.

In this episode, Nate and Brett discuss what’s behind the shift to semantic search and what you can do to implement changes & create a better content strategy. Issues Discussed What your website needs to optimize for semantic search How to write for search engines and humans How to find content gaps to build semantic […] The post #39: Semantics & The Frontier of SEO Part 2 – Implementation appeared first on Bamboo Chalupa Podcast.

What is “semantic search” and how to you factor it into your SEO & content campaigns? Semantic search has been the frontier of SEO for quite a while. But ever since the release of Google’s Hummingbird algorithm in 2013 and the rise of the Knowledge Graph – it is increasingly not just the frontier of […] The post #38: Semantics & The Frontier of SEO Part 1 – Planning appeared first on Bamboo Chalupa Podcast.

YouTube is commonly known as the world’s 2nd largest search engine because it processes more queries than Bing. It represents a huge marketing opportunity – but it’s a bit different than traditional Google-focused SEO. Here’s the what, why & how of YouTube Optimization. Links mentioned: YouTube Growth Statistics YouTube Statistics Measuring Marketing on YouTube Phil […] The post #4: SEO For YouTube (2016) appeared first on Bamboo Chalupa Podcast.

How do you use digital strategies like SEO, email and analytics to drive success for a local startup doing business in the offline world of package delivery? We go behind the scenes on this question and more with Napoleon Suarez of Fishbox, an on demand package delivery company in Philadelphia. In this episode, Napoleon shares his favorite tactics, […] The post #37: Fishing for Customers w/ Fishbox’s Napoleon Suarez – Delivering Value through Digital Strategy to Drive Offline Success appeared first on Bamboo Chalupa Podcast.

How do you turn a hobby podcast into the watercooler for an entire sport? And how do you keep growing your audience across multiple channels in a rapidly changing industry? We go behind the scenes on these questions and more with Kevin Phillips of Verbal Tap – the Mixed Martial Arts (MMA) Comedy Podcast. Verbal […] The post #36: Tales from the Mat – Building an Audience with Verbal Tap Cast’s Kevin Phillips appeared first on Bamboo Chalupa Podcast.

How do you take an idea from the startup phase and scale it into a world-class organization? How do you hire and train the right people at the right time? How do you plan goals and choose key performance indicators that matter? And how do you instill the right culture and processes so that the […] The post #35: Building a Brand From Startup to Scale with David Palombo appeared first on Bamboo Chalupa Podcast.

Google Search Console (formerly Google Webmaster Tools) is a powerful suite of free tools to help improve your search marketing. It provides a lot of data – but how do you use it effectively? In this Part 2 of the Google Search Console series, Brett and Nate discuss how to use Search Console’s features to […] The post #34: Using Google Search Console Effectively Part 2 – On-Page SEO appeared first on Bamboo Chalupa Podcast.

In digital marketing, PPC ads and SEO influenced organic results are often seen as an either/or. And often SEO & PPC fight over the same budget & resources. Any collaboration usually revolves around increasing click-through rate – or SEOs harvesting PPC keyword data. But SEOs & PPCer’s can learn so much more from each other […] The post #5: What PPC & SEO Can Learn From Each Other w/ Aaron Levy appeared first on Bamboo Chalupa Podcast.

Google Search Console (formerly Google Webmaster Tools) is a powerful suite of free tools to help improve your search marketing. It provides a lot of data – but how do you use it effectively? In this Part 1 of the Google Search Console series, Brett and Nate discuss how to use Search Console’s features to […] The post #33: Using Google Search Console Effectively Part 1 – Technical SEO appeared first on Bamboo Chalupa Podcast.

The term “search engine optimization” is often (actually mostly) used in the industry as a synonym for “Google organic optimization” – but it’s really more than that. In fact, you might argue that with all the specialization going on on the Web, specifically when it comes to finding products/services, that Google is no longer the […] The post #3: SEO Isn’t Just Google – Optimize Search Engines That Your Customers Are Using appeared first on Bamboo Chalupa Podcast.

How do you approach & plan to distribute content to millions of people? What kind of lessons can every business takeaway from viral content machines like UpWorthy & BuzzFeed? This episode brings back one of our most popular guests. When we last spoke to Evan Porter, he was the lead copywriter at marketing agency in […] The post #32: Content Planning & Distribution at Scale w/ Evan Porter of UpWorthy appeared first on Bamboo Chalupa Podcast.

Digital marketers, and SEOs in particular, have a habit of latching onto specific tactics that are “working” and using them to death. The process can turn legitimate marketing tactics into spammy parodies of themselves – wasting time, money & reputations. The problem is the inherent contradiction with tactics that are both sustainable & scalable. In […] The post #31: Shortcuts & Shiny Things – Why SEOs Kill Things & What You Can Do Instead appeared first on Bamboo Chalupa Podcast.

Every business has limited resources, so how do you prioritize opportunities in SEO? It’s not a straightforward question. And there is no right answer. But you have to choose priorities regardless. In this episode, Nate & Brett debate the choice between on-page/content and off-page/links for SEO. What side do you think will win? Debate Points […] The post #30: On-Page Content vs. Off-Page Links Debate – Where Should You Spend Resources? appeared first on Bamboo Chalupa Podcast.

One of the essential parts of any digital marketing campaign is great content. But how do you develop an audience for your content? And how do you develop a consistent brand voice wherever your content appears? Those questions are just part of what our special guest Evan Porter covers in this episode of Bamboo Chalupa. […] The post #11: Building an Audience & Brand Voice w/ Evan Porter (2015) appeared first on Bamboo Chalupa Podcast.

So much SEO & digital marketing advice is either simple/vague or specific/advanced. In this episode, Nate and Brett walk through their best entry to medium level SEO tips for anyone just starting out in SEO. You’ll learn how to approach learning SEO; how to approach keywords and content; how to start getting links and off-page signals; […] The post #29: Top SEO Tips for Beginner & DIY SEOs appeared first on Bamboo Chalupa Podcast.

In this episode, Nate and Brett discuss 6 different topics in a rapid-fire, 5 minute each, Pardon The Interruption format. They cover everything from Bing tracking issues, CTR as a ranking factor, what ad-blocking has to do with SEO, and more. Issues Discussed Google & Alphabet Bing Tracking Issues? Referral Spam & The Future Google […] The post #28: Pardon The Interruption SEO Edition – Alphabet, Bing, Referral Spam, Ad Blocking & More appeared first on Bamboo Chalupa Podcast.

Any SEO will tell you that tools are incredible. But tools are only as good as far as you know how to use and apply them. In this episode, Nate and Brett dive deep with Google Trends and Google Correlate; discussing not only how to use them, but also how to apply insights to marketing and […] The post #27: Google Trends & Google Correlate – Hidden Gems of Marketing appeared first on Bamboo Chalupa Podcast.

So much of search engine optimization (and digital marketing in general) is very abstract. The best practices & advice gets lost in “high-level” or vague advice. In this episode, Nate & Brett discuss companies that are doing SEO right. They use real websites that you can go and look at yourself and see how they […] The post #26: SEO Case Studies – Examples of Companies Doing SEO Right appeared first on Bamboo Chalupa Podcast.

What does an SEO actually do in a day? How can SEOs be more effective? And what can managers, business owners, or in-house marketers learn from a typical SEO day? In this episode, Nate and Brett discuss what an average day in SEO specifically and digital marketing in general looks like. They discuss priorities, automation, […] The post #25: A Day In The Life of an SEO & How To Be More Effective appeared first on Bamboo Chalupa Podcast.

Google+ was one of Google’s most public investments in a new consumer product. But as of July 2015, Google+, as it was known, is dead. Google+ has been “unbundled” into different products. In this episode, we discuss what the unbundling means for the future; what it means for marketers and SEOs; and what it means for […] The post #24: Google+ & The Future of Investing in Social Networks appeared first on Bamboo Chalupa Podcast.

In this second of two meet the hosts episodes, Brett Snyder talks about his career path & experiences in agency-side SEO and business plans. We talk about lessons learned in SEO, as an agency consultant, as a director of a team and now as a startup founder. Links Mentioned Brettasnyder.com Brett on Twitter Brett’s SEO Presentations […] The post #23: Lessons Learned in SEO & Business from Brett Snyder (Meet The Hosts Part 2) appeared first on Bamboo Chalupa Podcast.

In this first of two meet the hosts episodes, Nate Shivar talks about his non-traditional SEO career path and plans. We talk about lessons learned in SEO, business, advertising, plus the future of digital publishing, learning how to think at scale and Nate’s most miserable failure in digital marketing. Links Mentioned Shivarweb.com Okdork.com EZDentRepair.com Moz’s […] The post #22: Lessons Learned in SEO & Business from Nate Shivar (Meet The Hosts Part 1) appeared first on Bamboo Chalupa Podcast.

Google’s Knowledge Graph is a continually growing part of Google’s search results and Google’s products. It’s different from the traditional organic algorithm. And there’s much less known about it. In this episode, Nate & Brett explore what the Knowledge Graph is; what it means for businesses; bleeding edge research into ranking factors; and tips for […] The post #21: Google’s Knowledge Graph & Digital Marketing appeared first on Bamboo Chalupa Podcast.

The best SEO & digital marketing strategies focus on the same wants and needs of the same users. But how do we identify the wants and needs? That’s where personas come in. In this episode, Nate and Brett discuss how to develop personas that you can use in everyday marketing; our favorite methods for mining data […] The post #20: Developing The Right Personas for Digital Marketing appeared first on Bamboo Chalupa Podcast.

Blackhat or “Grayhat” SEO is doing anything that explicitly violates Google’s Quality Guidelines or the law with the intent of improving organic rankings. It’s controversial and not recommended. It’s also a bit mysterious for many marketers and website owners. That said, blackhat SEO is something every marketer and website can learn from. This episode explores […] The post #19: Lessons From Blackhat SEO appeared first on Bamboo Chalupa Podcast.

Google rolled out a pre-announced major change to their algorithm on April 21st to increase the rankings of mobile-friendly sites. But the update was really simply a landmark in a long-running trend towards mobile. In this episode, Brett and Nate discuss the context of the Mobile Update, how mobile fits into the future of SEO, […] The post #18: Mobile & The Future of SEO appeared first on Bamboo Chalupa Podcast.

While Search has made incredible improvements over the past years, there’s one area of search that has consistently lagged behind and even regressed – and that’s the world of Local Search. It’s a world that provides an awful experience for customers and creates bewildering inconsistencies and demands for the local businesses who depend on search […] The post #17: Is There Hope In The Messed Up World of Local SEO? appeared first on Bamboo Chalupa Podcast.

Google Analytics is an incredible enterprise-level application any website owner can use for free. However, the numbers and dashboards in Analytics not only provide insight; they can also mislead if they aren’t fully understood. In this episode, Nate and Brett talk about the power of Analytics, but also why you’re probably looking at the wrong numbers, […] The post #16: Why Your Analytics Are Bullshit & What To Do About It appeared first on Bamboo Chalupa Podcast.

Hypergrowth startups live in a world where nothing matters except growth – new users, new sales & new opportunities. There’s extraordinary demand in an highly competitive emerging market with huge upside. How does a long-term channel like organic traffic fit in? How do you effectively work with multiple growth channels? How do you set strategy? […] The post #15: SEO at a Hypergrowth Startup w/ Jess Hill, SEO Manager at 99designs appeared first on Bamboo Chalupa Podcast.

When it comes to content, Kevin Costner in Field of Dreams was wrong when he thought “if you build it, they will come.” Content needs to be promoted to be seen. This Part 3 of a 3 part series dives into the final and key part of building better content for SEO covering goals, planning, […] The post #14: Building Better Content for SEO Part 3 – Promotion appeared first on Bamboo Chalupa Podcast.

Planning incredible content means nothing if you don’t actually create & publish it. This Part 2 of a 3 Part series on Building Better Content dives into the timelines, processes, and mechanics of creating and publishing content that will succeed. Issues discussed: How to balance scope with timeliness Determining the right format and media mix […] The post #13: Building Better Content for SEO Part 2 – Creation appeared first on Bamboo Chalupa Podcast.

“Making great content” has become cliche in digital marketing circles. But what does it actually mean and how does it work? This episode is the first part of a 3 part series on planning, developing and promoting content that will actually build an audience, a brand voice, and more business for your site. This part […] The post #12: Building Better Content for SEO Part 1 – Planning appeared first on Bamboo Chalupa Podcast.

One of the essential parts of any digital marketing campaign is great content. But how do you develop an audience for your content? And how do you develop a consistent brand voice wherever your content appears? Those questions are just part of what our special guest Evan Porter covers in this episode of Bamboo Chalupa. […] The post #11: Building an Audience & Brand Voice with Evan Porter appeared first on Bamboo Chalupa Podcast.

How do SEO & Social interact? How can they work together & support each other for a marketing campaign? We covered social as a ranking factor in Part 1 and building relationships in Part 2. In this final Part 3, we discuss using paid amplification on social to build momentum and get your “marketing flywheel” rolling. […] The post #9: SEO & Social Working Together Part 3 – Paid Amplification appeared first on Bamboo Chalupa Podcast.

How do SEO & Social interact? How do they work together? In Part 1 of our 3 part series, we talked about specific ranking factors. In this episode (Part 2) we talk about how SEO & social can work directly together to build online relationships. We discuss exactly how you should approach social and what the […] The post #8: SEO & Social Working Together Part 2 – Building Relationships appeared first on Bamboo Chalupa Podcast.

How do SEO & Social Media interact? Do more Likes, Tweets, Stumbles, Upvotes, etc lead to higher rankings in search engines? What’s the right way to approach marketing so that you get the most benefit from social & organic traffic? Those questions have been hotly debated in the digital marketing for years now. In Part […] The post #7: SEO & Social Working Together Part 1 – Ranking Factors appeared first on Bamboo Chalupa Podcast.