Podcasts about seo check

Hailey Bieber verkauft ihre Kosmetikmarke Rhode Skincare für 1 Milliarde US-Dollar – und überholt damit sogar Kylie Jenner! In meinem Video zeige ich Dir, wie Hailey in nur drei Jahren ein Kosmetik-Imperium aufgebaut hat und welche Rolle Socialmedia und ihr Onlineshop spielen. Außerdem erfährst Du, warum der Deal sich auch für e.l.f. Cosmetics bereits gelohnt hat. Kennst Du Haileys Kosmetik-Produkte? Schreib einen Kommentar!

Mit einer Instagram-Reichweite von über 574.000 Followern gehört Karo Kauer definitiv zu den bekanntesten Influencerinnen. Doch Ihr Onlineshop bleibt angesichts ihrer Reichweite sehr hinter den Erwartungen. In meiner Analyse beleuchte ich den Online-Marketing-Erfolg von Karo Kauer Label. Dabei vergleiche die Zahlen auch mit denen anderen Influencer-Brands wie "OH APRIL" oder "Peso". Kennst Du Karo Kauer Label und hast dort vielleicht schon etwas gekauft? Was glaubst Du, ist der Grund für die rapide sinkenden Besucherzahlen? Schreib es in die Kommentare!

Der Streamer "AbuGoku" hat sich mit Rapper "Samidelarue" sowie Youtuber "Nahim Sky" zusammen getan und die neue Modebrand "Rue Clothing" gestartet. Daher analysiere ich die Website der neuen Fashion Brand und werfe einen Blick auf die ersten Zahlen. Während meiner Recherche stolpere ich auch über eine andere Modemarke, die zum Verwechseln ähnlich aussieht. Ist das reiner Zufall oder gewollt? Was denkst Du über "Rue Clothing"? Schreib es in die Kommentare!

Das Süßigkeiten-Unternehmen "Hitschies" hat auf der OMR Konferenzbühne eine spannende Kollaboration mit McDonald's bekannt gegeben. Gemeinsam wurde der "McFlurry saure Drachenzungen" und ein entsprechender Milchshake auf den Markt gebracht. In meinem Video analysiere ich diese Zusammenarbeit und gebe Tipps aus Online-Marketing-Sicht. Was Du daraus für Deinen eigenen Onlineshop lernen kannst, erfährst Du in dieser Analyse. Außerdem werfe ich einen Blick auf die Zahlen von "Trolli" und vergleiche sie mit denen von "Hitschies". Wie findest du die Kooperation zwischen Hitschies und McDonald's? Schreib es in die Kommentare!

Omid Mouazzen zählt zu den größten Auto-YouTubern in Deutschland. Seine Videos erreichen Millionen, seine Community wächst rasant. Omid ist jedoch nicht nur Youtuber, der Unternehmer hat ein eigenes Luxus-Autohaus und veranstaltet neuerdings eine Masterclass für andere Unternehmer aus der Automobilbranche. Doch wie professionell ist sein digitaler Auftritt wirklich? In meiner Analyse zeige ich, wo es hakt – und welches SEO-Potenzial Omid mit seinen Webseiten derzeit verschenkt. Von defekten Seiten über fehlende Inhalte bis hin zu verpassten Chancen im Google-Ranking: Wer ein Autohaus betreibt oder im Luxus-Segment unterwegs ist, kann aus Omids Fehlern lernen. Kennst Du Omid und seine Videos? Schreib einen Kommentar!

Sascha Hellinger, besser bekannt als UnsympathischTV, reiht sich ein in die Riege der Influencer, die im Food-Bereich durchstarten wollen. Vor kurzem hat er in Hamburg mit "Betr" einen veganen Burger-Laden eröffnet. In meinem Video schaue ich mir sowohl die frische Website als auch den Socialmedia Impact von Betr Burgers an. Dabei gebe ich Tipps für die lokale Suchmaschinenoptimierung und zeige Potenziale für bessere Google-Rankings. Was hältst Du von Saschas veganer Burger-Idee? Schreib es in die Kommentare!

Die zweite Staffel "The Race" von Youtuber David "DAVE" Henrichs ist vorbei und ich schaue mir die Zahlen der Teilnehmer in Socialmedia an. Wer konnte den Hype um die Serie am besten nutzen, um sich ein Standbein als Influencer aufzubauen? Außerdem vergleiche ich die Zahlen mit denen der ersten Staffel und war überrascht, wie groß die Unterschiede waren. "The Race" ist ein Wettrennen durch Europa, wobei fünf Teilnehmer ohne Geld und ohne Handy in Paris ausgesetzt wurden. Erst dort erfuhren sie durch ein Rätsel, das sie lösen mussten, wo das Reiseziel liegt. Spoiler: Die Reise soll sie ans andere Ende Europas führen. Das Format wurde wieder zuerst auf Joyn und zeitversetzt auf Youtube ausgestrahlt. Hast Du die Serie geschaut und wenn ja, wo und wie hat sie Dir gefallen? Schreib einen Kommentar!

Die Modemarke "OH APRIL" von Carmen Kroll (aka Carmushka) erobert nach eigenen Angaben seit 2017 die Modebranche im Sturm. Dabei stellt sich die Frage, ob die Brand auch über Instagram hinaus bekannt ist. In meiner Analyse schaue ich mir "OH APRIL" einmal genauer an und analysiere den Onlineshop aus Online-Marketing-Sicht. Dabei werfe ich auch einen Blick auf die Besucher-Zahlen und zeige, ob "OH APRIL" auch außerhalb von Instagram Reichweite hat. Was hältst Du von der Modemarke von Carmushka? Schreib es in die Kommentare!

Die Marke Holzkern wird seit Jahren von zahlreichen Influencern beworben und gewinnt so immer weiter an Bekanntheit. In meinem Video schaue ich mir das Modeschmuck-Unternehmen daher einmal genauer an und war überrascht, wie viele Besucher der Onlineshop hat – auch Kundenbewertungen sind zahlreich vorhanden. Aber nicht alles scheint aus Marketingsicht glatt zu laufen, wie meine Analyse zeigt. Hast Du schon einmal bei Holzkern bestellt? Schreib es in die Kommentare!

Der Markt für Nahrungsergänzungsmittel ist riesig und zahlreiche Marken buhlen online um die Gunst der Kunden und Kundinnen. Auch Ahead Nutrition bewirbt seit einiger Zeit die farbenfrohe Produktpalette über zahlreiche Influencer. Ursprünglich von zwei Soldaten gegründet und durch die Höhle der Löwen bekannt geworden, wurde über die Jahre aus einem Food-Startup für "Performance"-Produkte ein Nahrungsmittel-Hersteller, der seinen Fokus auf gesündere Ernährung gerichtet hat. Ich betrachte diese Transformation, zeige auf, was gut und nicht so gut lief und gebe SEO-Tipps für den Onlineshop. Außerdem vergleiche ich die Zahlen von Ahead mit denen vom Vorbild More Nutrition. Kennst Du Ahead Nutrition oder nutzt Du Produkte eines Wettbewerbers? Schreib es in die Kommentare!

Nachdem der Gewürz-Hersteller Ankerkraut im Jahr 2022 von Nestlé übernommen wurde, gab es einen großen Shitstorm und zahlreiche Influencer-Kooperationen wurden aufgelöst. Rund drei Jahre später versucht sich Ankerkraut erneut im Influencer-Marketing. Auf Socialmedia-Plattformen wie Instagram, YouTube und Twitch sah man zuletzt immer wieder verschiedenste Placements. Der Meinungsblogger KuchenTV, der in der Vergangenheit die Übernahme durch Nestlé sowie andere Influencer für ihre Kooperationen mit dem Konzern kritisierte, veranstaltete kürzlich einen Kochstream auf Twitch mit Ankerkraut. Ich nehme das zum Anlass, um mir die Online-Zahlen von Ankerkraut anzusehen und die Website genauer unter die Lupe zu nehmen. Dabei zeige ich auch die Stärken und Schwächen der SEO-Strategie des Gewürzherstellers. Gelingt Nestlé das Comeback ihrer Gewürz-Marke in Socialmedia? Schreib es in die Kommentare!

Nachdem lange spekuliert wurde, hat Mindfactory vor Kurzem nun die Insolvenz eingereicht. Der alteingesessene Computer-Händler steuert damit einer unbekannten Zukunft entgegen. Daher schaue ich mir die aktuellen Zahlen von Mindfactory aus SEO-Sicht genauer an und suche Hinweise darauf, ob Google Updates dem Unternehmen geschadet haben. Außerdem analysiere ich, welche Wettbewerber nun profitieren könnten. Hast Du schonmal bei Mindfactory bestellt? Und wo wirst Du künftig online shoppen? Schreib es in die Kommentare!

If you've spent any amount of time blogging, you've probably heard about SEO (search engine optimization) and how important it is for improving your blog's ranking on Google. But how do you make SEO work for you now and in the future?On today's episode of The Ultimate Blog Podcast, Amy and Jennifer interviewed Carolyn Shelby, a Principal SEO from Yoast, to break it all down. Carolyn is sharing Yoast SEO basics, simple tips to improve your ranking and get more readers, and how we can arm ourselves for the future to make a blogging business that lasts.

Aaron Troschke erlangte durch seine Teilnahme bei "Wer wird Millionär?" große Bekanntheit und hat sich über die Jahre nicht nur als Influencer Reichweite aufgebaut, sondern ist auch als Unternehmer durchgestartet. Mit "Der Kiosk" hat der Berliner vor einiger Zeit einen Laden mit Kollegen wie Youtuber Marvin eröffnet. Parallel wurde ein Onlineshop gestartet, in dem auch einige Influencer-Produkte verkauft wurden. In diesem Video analysiere ich das Online-Geschäft und bin erstaunt, was davon noch übrig geblieben ist. Kennst Du "Der Kiosk" und hast dort vielleicht sogar schon etwas gekauft? Schreib es in die Kommentare!

Sally Özcan hat mit Sallys Welt eine Mega-Brand mit Millionen von Fans, einem erfolgreichen YouTube-Kanal, einem riesigen Blog und einem gut laufenden Online-Shop aufgebaut. Doch nutzt sie ihr volles Potenzial im Web oder verschenkt sie wertvolle SEO-Chancen? Ich analysiere ihre Multi-Domain-Strategie, die Besucherzahlen und zeige, welche Optimierungen ihre Sichtbarkeit in der Google Suche noch weiter steigern könnten. Erfahre, welche Rolle Suchmaschinen und Social Media für Ihre Websites spielen – und was andere Creator daraus lernen können. Hast Du schon mal etwas bei Sally bestellt oder eines ihrer Rezepte nachgebacken? Schreib jetzt einen Kommentar!

Schon Ende 2024 ging die Meldung durchs Internet, dass das Modeunternehmen Snocks von "Sockenmillionär" Johannes Kliesch den insolventen Sportmodehersteller Oceansapart übernimmt. Nachdem nun etwas Zeit vergangen ist, die Übernahme weiter voranschreitet und erste Änderungen und Abverkäufe getätigt wurden, werfe ich einen Blick auf die beiden Unternehmen. Dabei betrachte ich die Websites der beiden D2C-Brands und zeige Verbesserungspotenziale aus SEO-Sicht. Natürlich gebe ich auch wieder Einblicke in verschiedenste Online-Marketing-Kennzahlen. Hat sich die Übernahme von Oceansapart für Snocks wirklich gelohnt? Ich bin gespannt auf Deine Meinung. Schreib einen Kommentar!

Der YouTuber David Henrichs, besser bekannt als DAVE, scheint zwar transparent über sein Startup Zave it zu sprechen, doch erzählt er uns bislang nicht alles! Ende 2023 war ich als Gast im Digitalconomics Podcast von Luis Rieke. Luis wurde durch meine Videos zu der Startup-Filmreihe von Dave auf mich aufmerksam. In diesem Video decken wir auf, was DAVE in seiner Startup-Reihe verschwiegen hat. Wie bereits bei meinen letzten Videos zu diesem Thema möchte ich auch hier nochmal betonen, dass ich kein Hater, sondern Fan von Dave bin und seine Videos sehr gerne sehe! Auch finde ich es wichtig und richtig, dass in YouTube Deutschland das Thema Unternehmensgründung und Start-ups einen Aufschwung erlebt. Da ich selbst seit 2005 Internetunternehmer bin, ist mir jedoch wichtig, dass auch in der strahlenden YouTube-Welt alle Seiten beleuchtet werden. Ein Unternehmen gründet man nicht mal eben so. Es gibt viele Dinge zu beachten und auch Hürden zu überwinden. Die besten Geschäftsideen können durch falsche oder fehlende Vorbereitung scheitern! In Daves Videoreihe zu Zave it kommen viele dieser Umstände bis zur Veröffentlichung dieses Videos nicht zur Sprache. Dabei wäre es gerade für interessierte Menschen durchaus erwähnenswert, worauf man alles bei der Gründung eines Start-ups achten sollte. Meine Videos sollen daher als Feedback verstanden werden, um andere Perspektiven und einige wichtige Aspekte zur Unternehmensgründung zu beleuchten.

Socialmedia bedroht die Verlagswelt und den Qualitätsjournalismus. Coskun "Josh" Tuna will mit seiner neuen Socialmedia-Plattform Kivvon den "Journalismus von Morgen" ermöglichen. Ich spreche mit dem ehemaligen Polizisten darüber, wie er zum Internetunternehmer wurde. Josh erklärt, warum eine Exit-orientierte Unternehmensgründung wenig erfolgversprechend ist und warum er trotz Tiktok, Youtube & Co. eine Chance für eine deutsche Videoplattform sieht. Wir diskutieren über den Wandel der Medienwelt und Josh erklärt, warum ein Schulterschluss im Journalismus die vielleicht einzige Chance ist, auch künftig erfolgreich zu bleiben.

Kürzlich hat der deutsche YouTuber Dave sein Start-up "Zave-it" vorgestellt, wozu ich einige Videos gemacht habe. Sein Cashback-Programm nahm ich zum Anlass, um im #SEODRIVEN Podcast mit Nadine Herrmann zu sprechen, die deutsche "Cashback-Queen" und Geschäftsführerin von mycashbacks. Dank ihrer täglichen Arbeit in der Cashback-Branche hat Nadine einen Überblick über den deutschen Cashback-Markt und die Provisionen und Advertiser. Wir sprechen darüber, warum der Werbekostenzuschuss (WKZ) beim Cashback nicht zu vernachlässigen ist und wie eine übliche Cashback-Aufteilung aussehen würde. Nadine erklärt, wie das Affiliate-Tracking funktioniert und wie lange man im Durchschnitt auf sein Cashback warten muss. Anhand von mycashbacks thematisieren wir die Möglichkeit der Kombination aus Cashback und Gutscheincodes und schauen auf die immer wichtiger werdende Datenschutz-Thematik. Nadine spricht im Interview auch darüber, für welche Händler sich Cashback lohnen kann und wie eine Win-Win-Win Situation aussehen würde. Zum Schluss erklärt Nadine, wie man selbst ein eigenes Cashback-Portal aufbauen kann und zeigt auf, wie auch kleinere Influencer durch Affiliate Programme oder das Freunde-werben-Freunde-Programm von mycashbacks Geld verdienen können.

In dieser Woche spreche ich im #SEODRIVEN Podcast mit Tim Oudeman von Breuninger. Das Familienunternehmen erwirtschaftet nach eigenen Angaben mittlerweile 50% des Milliardenumsatzes online. Gemeinsam mit Tim sprechen ich daher über die Bedeutung von SEO und Tim erklärt, wie Breuninger mit einer Ein-Domain-Strategie international erfolgreich ist. Zudem diskutieren wir über die Struktur der Website und den holistischen Content-Ansatz bei Breuninger. Zum Schluss erklärt Tim außerdem, wie das SEO-Team intern organisiert ist und welche SEO-Tools und -Reportings bei Breuninger zum Einsatz kommen.

Im #SEODRIVEN Podcast spreche ich mit Dominik Wojcik über die Entwicklung und den Fortschritt von AI Tools wie ChatGPT und Midjourney. Dominik hat sich viel mit den künstlichen Intelligenzen beschäftigt und berät heutzutage Unternehmen mit Bezug auf die Verwendung dieser KI Tools. Wir sprechen zum Einen darüber, wie er erstmals AI genutzt hat, um Non-Fungible Token (NFT) zu entwickeln. Zu Anderen gehen wir darauf ein, wie man ChatGPT und andere KI-Tools im Business Alltag nutzen und Unternehmen von dem Einsatz profitieren können. Außerdem erklärt Dominik seine Sichtweise zu AI-Promptsammlungen und dem stetig wachsenden Prompt-Markt. Dominik spricht außerdem darüber, wie er auf die Idee kam ein Outreach Tool mithilfe von AI zu entwickeln und ob sich der Aufwand gelohnt hat. Zum Schluss diskutieren wir dann darüber, wie sich das Content Marketing durch ChatGPT optimieren lässt und für welche anderen Aufgaben AI Tools genutzt werden können.

Wie würde ich meine Agentur neu gründen? Diese spannende Frage stellte mir kürzlich Dominik Liss in seinem Podcast-Interview mit mir. In diesem Ausschnitt daraus gehe ich darauf ein, wie wichtig Praxiserfahrung ist, wie ich die ersten Kunden gewinnen würde und warum ich absolut gegen einen frühen Start von Paid Advertising bin. Ich teile meine Erfahrungen als Agenturgründer und beschreibe anhand meines Weges die Schritte, wie man schnell sechsstellige Umsätze als Freelancer, Berater oder kleine Agentur erreicht. Egal ob im Online Marketing allgemein oder speziell als SEO- oder Wordpress-Experte. Dabei verrate ich auch, wie es uns gelang, unseren Umsatz zu verdoppeln, indem wir auf Aufträge verzichtet haben. Schalte also ein, wenn Du Berater, Freelancer oder Agenturgründer bist oder werden willst.

Diese Woche kommt es zu einer Premiere im #SEODRIVEN Podcast: Ich interviewe meine Frau Katrin, die seit 2019 Teamlead SEO in meiner Agentur Digitaleffects ist. Sie arbeitet seit 2009 im Online Marketing, davon über acht Jahre auf Kundenseite. Fast sechs Jahre davon war Sie bei der Johanniter-Unfallhilfe für das Online-Fundraising verantwortlich und konnte dort die Online-Spenden verdoppeln. Dabei arbeitetete sie Inhouse immer wieder mit verschiedenen Dienstleistern zusammen. Daher spreche ich mit ihr darüber, wie eine gute Zusammenarbeit zwischen Agenturen und Kunden funktionieren kann. Zudem gehen wir auf die Entwicklung in der Branche und die inerne Organisation eines SEO-Teams ein.

In dieser Woche bin ich der Gast im #SEODRIVEN Podcast! Nachdem ich vor Kurzem im SEOPRESSO Podcast von Björn Darko interviewt wurde, hat er erlaubt, dass wir die Aufnahmen auch hier im #SEODRIVEN Podcast nutzen können. Zum Ende hin erzähle ich noch eine kleine Anekdote, welche im SEOpresso Podcast fehlt und auch im Podcast von Björn Darko befindet sich ein "Geheimnis", welches hier im Podcast nicht enthüllt wird. In dem Gespräch mit Björn ging es um meinen Werdegang und wie ich seit 1998 Websites optimiere. Ich erzähle, wie ich meine erste eigene Websites startete und wie mich meine Zeit bei Zanox (heute Awin) prägte. Björn befragt mich zu meinem ersten eigenen Unternehmen, dem Preisvergleich-Netzwerk Ecato, und ich berichte von meinen Erfahrungen aus der damaligen Online-Marketing- und Startup-Szene. Dabei gehe ich auch darauf ein, warum ich eine Online-Marketing-Eventreihe gründete und wie sich meine SEO Agentur Digitaleffects entwickelte. Außerdem sprechen wir darüber, wie meine SEO Agentur durch über 100.000 Euro Schulden fast gescheitert wäre und wie ich beinahe dadurch zum Bitcoin-Millionär wurde. Ein langes Gespräch für alle, die mehr über mich und meinen Werdegang erfahren wollen.

In dieser Woche wird es teuer im #SEODRIVEN Podcast. Gemeinsam mit dem Head of SEO von Chrono24, Sascha Weber, spreche ich über die Suchmaschinenoptimierung bei dem internationalen Luxusuhren-Onlineshop. Wir besprechen, wie das Team von Sascha das Internationale SEO für derzeit 22 Sprachen auf 49 Top Level Domains durchführt und welche Besonderheiten es bei exotischeren Ländern gibt. Sascha erzählt, wie viele Personen in seinem SEO-Team arbeiten und wir diskutieren über den vermeintlichen Trend von vielen Länder-spezifischen Domains auf eine gemeinsame Dotcom-Domain zu wechseln. Zudem erzählt Sascha, wie das technische SEO bei einem so großen Marktplatz mit vielen Anbietern und über 500.000 Produkten funktioniert. Zum Schluss geht es noch darum, warum das Online-Magazin in der SEO-Abteilung verortet ist und welche SEO-Tools regelmäßig zum Einsatz kommen.

In den letzten Monaten gab es kaum so ein großes Gesprächsthema in der deutschen SEO-Szene, wie den Domainwechsel von ebay-kleinanzeigen de zu kleinanzeigen de. Im #SEODRIVEN Podcast spreche ich daher exklusiv mit Kabeer Singh, dem SEO Product Manager, der die Migration aus SEO-Sicht verantwortet hat. Wir gehen dabei nicht nur auf die wichtigsten SEO-Kennzahlen vor und nach dem Rebranding ein, sondern sprechen vor allem über den gesamten Migrationsprozess. Kabeer erklärt dabei unter anderem, wann die eigentliche Planung losging und wie der Prozess für diese riesige Website koordiniert wurde. Dabei verrät er, dass es kurz vor der eigentlichen Migration eine weitere gab, von der die wenigsten wissen. Kabeer gibt uns außerdem einen Einblick in die Organisationsstruktur und seine SEO Tools. Außerdem verrät er, welche Bedeutung Backlinks für ihn haben. Diesen Podcast sollte jeder SEO anhören, der in der Zukunft einen Relaunch, ein Rebranding oder einen Domainwechsel plant.

(If you DO want to work with Golden Proportions, they are actually giving all our listeners 2 EXCLUSIVE DEALS)Reach out to Golden Proportions here: https://go.goldenproportions.com/dental-marketer-deal‍‍Hey guys, welcome to this week's MMM! Today we're diving into the world of SEO with our special return guest, Xana Winans. Join us as we explore the secrets of utilizing SEO for your dental practice, and how to know if it's actually moving the needle. We'll uncover the importance of location and service keywords, with Xana's expert advice recommending 3-5 keywords for every 500-600 words of text on your website. The competitiveness of your area impacts your SEO strategy vastly, so we share some thoughts and strategies on effectively assessing your competition's keyword usage. Plus, we'll uncover a crucial tip: if your website hasn't seen new content in years, Google may be ignoring it. Don't miss out on this chance to boost your SEO chops, and get more searching patients through your doors!‍You can reach out to Xana Winans here:Website: https://www.goldenproportions.com/Get Xana's free assessments and guides here: https://www.goldenproportions.com/dental-marketing-resources/‍Other Mentions and Links:AACD - American Academy of Cosmetic Dentistry‍If you want your questions answered on Monday Morning Marketing, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: Hey Xana. So talk to us about s e O. How can we utilize this, or what advice or suggestions or methods can you give us that will help us actually attract new patients through Xana: seo? So first off, thanks for having me, Michael. Um, I love talking about seo O I'm a complete geek when it comes to this stuff because it feels like Google has this secret sauce that they're not willing to share with the rest of us.But there's actually a ton of information out there, and, part of the reason I'm so excited about it just because doctors don't understand what they're buying. So I like to teach them things that allow them to literally look on their website and see. Did I get the right thing? Am I getting something that is gonna actually help me to rank my website?So it all starts with keywords. so let me ask you a question. When you want to find a question or the answer to a question on Google, what's the first thing you do? Michael: I'm gonna ask it. Like, where can I find. Take, I don't know, something like that. You know Xana: what I mean? Sure. Yeah. So with within the phrase that you're asking, there are target keywords that Google is trying to match up with the best possible result.Their entire goal is to give you the best user experience, and that means they wanna give you a website that matches the, the answer that you're looking for. Um, and that happens because they're able to find that answer on your website in the way it's been built. So, For any doctor to know if their website is ranking.It's all about understanding the keywords. And the keywords are, are the basic things that just like if you were a patient and you were trying to understand, how do I find the best dentist for, uh, pediatrics, for cosmetic dentistry, for dental implants, they're gonna go online and they're gonna type in a phrase that says, cosmetic dentist near me.How do I find a good pediatric dentist? Those keywords. Physically have to be on your website. I don't know how familiar you are with seo, but do you know the top couple of places that you can look at on your own site to see if your keywords are being used? Well, is it like homepage or? No, it's all over the website.Oh, okay. So when you're in your browser, let's say you're in Google Chrome. I don't know about you, but I have like 10 tabs open at all time. I'm hopping back and forth. Yeah. Between like email and my calendar and something I'm researching and something I'm working on for a client. Well, every time that you're in your browser and you're looking up a couple of different websites, you probably don't even realize this, but if you take your mouse and you hover over the little tab at the top mm-hmm.It has some words on it. And those words on the website are known as the title tag. It's a meta tag or a meta description that kind of explains to Google what the purpose of the website is about. So if, for example, I am on a doctor's website that is in Lewisburg, Pennsylvania where I happen to live, and um, it's a page about cosmetic dentistry, I would expect to see the words cosmetic dentistry.And Lewisburg, the town that's most important to me physically pop up when I hover on that, that little tag, that tab. If you hovering over something and it says home, or it just has your business name without any local geo identifiers, your website is definitely not optimized. That's place number one to look for keywords.Another really good place to look for them is called anchor text. I'll ask you, do you know what Anchor text is and what the purpose of it is? Michael: Um, man, this on you. You're putting me on the spot and I don't know anything about seo, so I, I'm assuming anchor text is like the, the text that people can easily find, like if they click on something and it goes to it, or, or no.Am I super Xana: off? No, you're, you're roughly right. So let's say you're on this page about cosmetic dentistry. part of the goal is to get you to maneuver around the website to a couple of different pages to explore what this doctor has to offer. Mm-hmm. So, as you're reading the text on this page, on cosmetic dentistry, You might see a couple of underlines or hyperlinks that will take you to a different page.So for example, if you are accredited with the American Academy of Cosmetic Dentistry, you might say that in your bio, or talk about the importance of that accreditation. But then you're gonna link out to a different website, the very words that are used in that link. That link is considered anchor text.And the better the keywords that are used in that link, the more valuable it is in Google's mind. So often you've probably seen this, we all have, where um, you're reading something on a website and it says, click here. Mm-hmm. And click here are the only two words that are your hyperlink. What do you think that does for, say, somebody who's trying to rank for cosmetic dentistry in Lewisburg?Michael: it doesn't Xana: go with it exactly. It doesn't do anything. It doesn't tell the search engine what is most important on that page. So instead, you might want to have your hyperlink with the anchor text, say, learn more about cosmetic dentistry services in Lewisburg, Pennsylvania and. That whole section is typically like a highlighted word and it links to another page, but there's keywords physically in that link that make a better user experience.It helps someone know, what is this thing I wanna learn about? It's a great signal to Google. there's also a couple of other places that you wanna use these keywords and it's in the text on your website page. So the content on your page should contain not just the one keyword that you care about, like cosmetic dentistry, Lewisburg, but it should be repeated and talked about a couple of different ways.Throughout the website, Google has something that they call semantic language. So they understand when you're talking about cosmetic dentistry, that that's also tied to smile Design. And smile design might also be affiliated with porcelain veneers. And so you talk about a couple of different cosmetic dentistry topics and Google knows to tie it all together.So ideally you need to be incorporating your primary keyword, say cosmetic dentistry, Lewisburg into that website page. I'd say probably three to five times in about five or 600 words on a page. Doctors hate to see all this content on their website. They seem to think like nobody's gonna sit there and read all that, so they just want like a little blip of text.Unfortunately, Google wants to see all of it. So you've gotta have enough information to actually describe this thing that you're talking about. Michael: Mm. Okay. Now information wise, how much is like too much? How much is too little? If I were to be like, can we just do, like for example, let's hire Golden Proportions.And I tell them, can we just do like five sentences every month of a specific topic, but like really talk about it or no. Um, well, Xana: I would tell you to probably not waste your money doing that. it really needs to have some depth to it. Mm-hmm. So there's a, a couple of things to keep in mind. Let's say you wanna rank for cosmetic dentistry, Lewisburg, but there's somebody else who's po in position one and you're in position for, one of the things you want to do is go to your competitor and literally see how many words.Are on that same page that they're ranking for the term that you want, and then how often is that keyword repeated in their text? And believe it or not, and this is very well documented and proven, you need to have more words than the next guy as one of a really big ranking signal to get you up there.So you know, if you only have five sentences and the guy. Who is ranking number one has a thousand words on this page about cosmetic dentistry. He's gonna win hands down, over and over and over again. it's not just that there's a hard and fast rule, it's kind of more knowing I. If there's nobody else in town who cares about that keyword, you'll rank by default.But if it is, you know, a really competitive keyword, you've gotta do some competitive research to find out what else is going on in your community and take a really targeted approach to your Michael: success. Gotcha. Okay. Would video work in that scenario Xana: or no? So video works in a couple of different ways in that it's great for user engagement.People love to watch videos, but just watching the video itself only gives Google one signal, which is how long somebody spends on the website. What it doesn't do is give them any actual content. So what you'll need to do is use a transcription service. Who then writes out the script of what was talked about in your, um, video, and then you include that text on the website and that text is inevitably going to be containing some of the keywords you're looking for.Gotcha. Okay. So Michael: this is what, a portion or all of it, or is this part of what we kind of pay for when it comes to s Xana: e O? So this is just a part of it. This is a little bit of the magic behind why search engine. People write what they write and the way that they write it. Often I've seen doctors who want to go in and edit the way that something is written because it doesn't sound as much like them.Or, they want to use a word that might, in their mind be more descriptive of the procedure, but if it's not a keyword that somebody is actually searching, it's kind of useless. So it's important to know that, you know, what you're paying for is someone who knows where to put the right words in the right place with the right frequency in order to get you to rank.Michael: Gotcha. Okay. So that's part of it, right? Xana: That's part of it. Part of s Yeah, it's actually kind of like a mathematical formula, figuring out that right density of keywords. Oh, Michael: okay. Okay. And so frequency matters too. I heard you say that right? Like how often we're supposed to be posting, um, Xana: You're ready. Um, frequency matters both in how many times the keyword is used in a page on the website, but also how often you're adding new content.So that's one of the great joys of blogging is if you have a blog on your website, it's really easy to write something interesting, maybe about an FAQ that you hear from a patient, and you write 350 to 500 words about that particular topic, and you're adding new content to the website. I'd every two weeks, you know, once a month at the absolute minimum.And it shows Google that your website is active and interesting. So if you have a website where you have not added any new content in literally years mm-hmm. Your website is being completely ignored by Google. Michael: Okay. So, for example, let's just say some, we're listening right now, right to this episode.We're like, all right, I wanna get golden proportions to do just by, by the way, do you guys just do seo? If we were to just ask you guys just to do Xana: seo, Well, it depends on the quality of the website. So if somebody comes to us and they have an otherwise really good website, absolutely we can transfer the site in, we can do SEO o for them.but often part of s e o is also the websites speed and how good the user experience is. And so sometimes if you've got a website that's more than three or four years old, often it needs kind of to be re-skinned on new technology that makes Google happy. So, And I always say Google because they're the king of the search engines.Obviously there's more than just Google out there, but it is really helpful. Gotcha. Michael: Okay, so then we did the seo. What's the best kind of, you recommend if we're like, Hey, you're on page 10, you're on page seven, right? Like if you wanna get to number one, this is the frequency, this is the package you need to get, and then can you kind of let us know like, okay, if somebody were to recommend that, that's a little bit.Eh, they're just getting you for your money kind of Xana: thing. Well, that's the thing is it's really different from practice to practice. It depends on the market that you're in. Mm-hmm. If you're trying to rank number one for dentist in Chicago, it's gonna take a whole different level of effort. Then dentist in Lewisburg, Pennsylvania, which is a town of about 25,000 people.So when you have a package, That's kind of trying to shove a really unique situation into a standard solution for everybody. Mm-hmm. I think it's better to make sure that the company really looks at your website and says, okay, knowing your market, knowing your competition, knowing what you wanna rank for, here's the best way to do it.And it could be outside of a package, it could require something completely different. So packages have their place, but they might not be serving you really, really well. Michael: Gotcha to like your unique demographic and everything like that. Xana: not so much demographic as it is understanding your market and the other doctors that are out there.So it, it's one of those situations that, you know, if you're at a trade show and you see somebody selling SEO services and it's 2 95 a month, they're selling the exact same solution to somebody in a Podunk small town where there's no competition as they are to somebody in an incredibly competitive market.And it might not be the right solution for you. So seo, you don't wanna buy on price. You wanna buy on someone who actually understands what it takes to rank in your market for the things that are important to your practice. Michael: Awesome. I appreciate that Xana, and thank you so much for your time. And if anyone has further questions, you can definitely find her on the Dental Marketer Society Facebook group, or where can they reach out to you Xana: directly?Uh, best way to reach us is on our website, golden proportions.com. Um, there'll be a live chat. We can definitely have a chat on there, or you'll see a place where you can schedule an appointment and we'd love to talk to you. Michael: Awesome. So guys, that's gonna be in the show notes below. As always, anzania, thank you for being with me on this Monday morning marketing episode.My Xana: pleasure. Thank you, Michael.‍

Dominik Schwarz gehört nicht nur zu den Stammgästen im #SEODRIVEN Podcast, sondern blickt auf eine Steile Karriere mit Agentur- und Inhouse-Erfahrungen zurück. So war er einer der ersten Mitarbeiter der Agentur von Thorsten Piening und stieg danach ins Inhouse SEO ein. Dominik berichtet aus seiner Zeit bei KAYAK und über die kulturellen Unterschiede zwischen Deutschen und Amerikanern. Natürlich befrage ich ihn auch dazu, wie er bei HomeToGo ein erfolgreiches Inbound-Marketing-Team aufbaute und die Entwicklung vom Startup bis zum Börsengang begleitete. Zum Schluss sprechen wir dann darüber, wie Dominik weltweit für Schlagzeilen sorgen konnte und was ihm jeder Smartphone-Besitzer zu verdanken hat.

Die Search Generative Experience von Google ist aktuell noch nicht in Deutschland verfügbar. Mein Experte aus den USA, Kevin Indig, konnte die SGE jedoch bereits ausführlich testen. Im #SEODRIVEN Podcast sprechen wir über seine Erfahrungen mit der Closed Beta und gehen dabei darauf ein, welchen Mehrwert die neue AI Experience von Google liefert. Wir reden über die Auswirkungen auf Publisher durch die stetig besser werdenden Sprachprozessoren und beleuchten, warum es noch immer menschliche Unterstützung braucht, um guten Content zu erstellen. Dabei gehen wir natürlich auch den Fragen nach, wie Künstliche Intelligenz einerseits Jobs zerstören wird und uns andererseits dabei helfen kann, produktiver zu werden. Zum Schluss geht Kevin auf eine zweite große Front für Google ein: Der Kampf gegen Amazon. Offenbar plant Google selbst ein Marktplatz zu werden. Welche strategischen Vorteile Amazon dennoch weiterhin hat, erklärt Kevin ebenfalls.

In dieser Live Podcast Aufnahme von der Juni 2023 Ausgabe der OMKB, spreche ich mal wieder mit Stefan Vorwerk (Head of SEO bei AboutYou) über seine Auswertung der größten Sichtbarkeitsgewinner im E-Commerce.Dabei beleuchten wir mediamarkt.de, canyon.de, roastmarket.de  und besprechen was die Top Gewinner bisher alles richtig gemacht haben. Wir diskutieren Content-Hubs und wie man Kategorietexte user-zentriert und inten-basiert besser einbinden kann anhand von Praxisbeispielen. Außerdem schauen wir etwas in die Glaskugel und diskutieren ob ein Fokus-Shift von Kategorieseiten auf PDPs wahrscheinlich ist durch die neue Search Generative Experience bei Google.Na, genug Tipps aus POdcasts gehört? Dann gehts jetzt in die konkrete Umsetzung. Wie du weisst nicht wo anfangen und wie priorisieren? Kein Ding. Christian B. Schmidt von Digitaleffects bietet dir einen gratis SEO Check unter digitaleffects.de/seopresso. In einem persönlichen Videocall gibt er dir konkrete SEO-Tipps. Gratis und unverbindlich! Absoluter Ehrenmann. Bewirb dich jetzt unter digitaleffects.de/seopresso.

In dieser Episode unterhalte ich mich mit Irina Hey (Content Marketing Lead bei Autoscout24) über Content Marketing im E-Commerce.Dabei gehen wir darauf ein, wie man im E-Commerce sinnvoll Content Hubs (Magazin, Blogs etc.) pitchen kann.Welche Herausforderungen und Unterschiede es bei  Content Marketing Strategien für B2B & B2C gibtWelche Rolle EEAT spielt und wie Unternehmen in Zeiten von ChatGPT Authorship spielen wollenWie man Kategorietexte User-zentriert und Intent-basiert erstelltWelche wichtige Rolle Content in Krisenzeiten spielt.Na, genug Tipps aus POdcasts gehört? Dann gehts jetzt in die konkrete Umsetzung. Wie du weisst nicht wo anfangen und wie priorisieren? Kein Ding. Christian B. Schmidt von Digitaleffects bietet dir einen gratis SEO Check unter digitaleffects.de/seopresso. In einem persönlichen Videocall gibt er dir konkrete SEO-Tipps. Gratis und unverbindlich! Absoluter Ehrenmann. Bewirb dich jetzt unter digitaleffects.de/seopresso.

Ralf Seybold feiert dieses Jahr sein 25-jähriges Jubiläum in der Internetbranche. Im #SEODRIVEN Podcast spreche ich mit ihm über seinen Werdegang und den Einstieg in die Suchmaschinenoptimierung. Er lässt Revue passieren, wann es für ihn mit SEO losging und wann die heute größte Suchmaschine Google für ihn damals relevant wurde. Wir sprechen über die Funktionalität damaliger Webbrowser und Ralf erzählt, wie es zu seiner Agenturgründung kam. Zudem erklärt er, woher sein Backlink-Fokus kommt und wir diskutieren darüber, ob unser heutiger Beruf in 25 Jahren überhaupt noch von Bedeutung sein wird. Dabei wagen wir einen Ausblick auf die Zukunft der Suchmaschinen in Zeiten von AI, AR, und VR. Zum Schluss frage ich Ralf, ob das Agentursterben nicht schon heute durch die Wirtschaftskrise beginnt.

In this english episode I am talking to Tyson Stockton (Co-founder of previsible.io and co-host of The Voices of Search Podcast) about hiring SEOs.Previsible is doing talent sourcing and hiring for big companies in the US and Tyson explains what is needed from both employer and employee site.We touch on Salary, CV Structure,  how to assess the track record, red flags and interview strategy when you hire SEOs.Na, genug Tipps aus POdcasts gehört? Dann gehts jetzt in die konkrete Umsetzung. Wie du weisst nicht wo anfangen und wie priorisieren? Kein Ding. Christian B. Schmidt von Digitaleffects bietet dir einen gratis SEO Check unter digitaleffects.de/seopresso. In einem persönlichen Videocall gibt er dir konkrete SEO-Tipps. Gratis und unverbindlich! Absoluter Ehrenmann. Bewirb dich jetzt unter digitaleffects.de/seopresso.

Mit der Search Generative Experience will Google eine Antwort auf Chat GPT und Bing AI liefern. Im #SEODRIVEN Podcast spreche ich mit Björn Darko von Ladenzeile über die Vorstellung und aktuellen Take-Aways. Anhand der bisherigen Präsentationen gehen wir der Frage nach, ob Google künftig vermehrt auf Shopping setzen wird und welchen Einfluss die SGE auf E-Commerce SEO haben könnte. Wir diskutieren, ob E-E-A-T künftig wichtiger denn je sein wird und ob sich die Search Generative Experience überhaupt durchsetzen kann. Außerdem sprechen wir darüber, wie Generative AI die Voice Search und Assistents wiederbeleben könnte und warum Apple und Amazon schnellstens nachziehen sollten. Zum Schluss gehen Björn und ich noch der Frage nach, wie Googles SGE auch die Shopping Suche verändern könnte und welche europäischen AI-Lösungen es gibt. Björn erklärt dabei auch, wie Ladenzeile Machine Learning nutzt.

In dieser Folge SEOPRESSO Podcast der Reihe SEO Persönlich, blicke ich zurück auf die Karriere von Christian B. Schmidt. Podcast Host des SEODRIVEN Podcast und Co-Gründer der Agentur Digital Effects aus Berlin.Christian hat 1998 seine ersten Websites gebaut und in den frühen 2000ern den Wilden Westen des Affiliate Markets kennengelernt, bei Zanox (heute A-Win).Warum die Gründung eines Preisvergleich-Netzwerks mit Ecato gescheitert ist und wie es dazu kam seine Agentur zu gründen erklärt der Unternehmer im Podcast.Wie und warum einige frühe Internet Koryphäen ihn geprägt haben und warum sie sich entschieden haben ihr Agenturbüro aufzugeben und fully remote zu gehen, erfährst du ebenfalls.Na, genug Tipps aus POdcasts gehört? Dann gehts jetzt in die konkrete Umsetzung. Wie du weisst nicht wo anfangen und wie priorisieren? Kein Ding. Christian B. Schmidt von Digitaleffects bietet dir einen gratis SEO Check unter digitaleffects.de/seopresso. In einem persönlichen Videocall gibt er dir konkrete SEO-Tipps. Gratis und unverbindlich! Absoluter Ehrenmann. Bewirb dich jetzt unter digitaleffects.de/seopresso.

Ist Social Media Marketing der Suchmaschinenoptimierung näher als es auf den ersten Blick aussieht? Im #SEODRIVEN Podcast spreche ich mit Björn Tantau darüber, worauf es beim Social Media Marketing wirklich ankommt. Wir gehen darauf ein, warum sich SEOs mit Social Media so schwer tun und warum der Interest Graph der neue Social Media Hebel ist. Zudem erklärt Björn, warum man auch beim Social Media Marketing Ziele setzen und eine Zielgruppe definieren sollte. Björn entlarvt Social Media Experten, die uns mit angeblichen Tricks und Hacks in die Iree führen. Zuletzt erklärt er noch, warum man auch Social Media Ads nicht vernachlässigen sollte und wie Unternehmen auf Social Media starten können.

So you have a million Tik-Tok followers, you're releasing 6 instagram Reels a week, your facebook groups are scaling, your snap chat story is always up to date and... you're broke? Welcome to the world of vanity metrics where building followers doesn't equal profit. This episode is all about the practical : what metrics matter? How can you create data for yourself around the analytics that will actually affect your success? We're diving into five areas you can track starting TODAY that will move the needle in your business, increase your profit margin AND... your happiness. This episode is all about the truth that popularity and profit are not the same thing. I'm excited for you to hear it and equally excited to get your reactions to it! If you aren't already a member of the Photographic Collective CLICK HERE or find our facebook group "The Photographic Collective". PhotoCo is a positive FREE community for photographers from all over the world coming together with one goal : intentional community. We'd love to have you! For more information on NARRATIVE (the company I use for my blogging and SEO) Check them out here : https://narrative.so/select and use the code MILES for a discount on all of their amazing products. This podcast is a product of the Photographic Collective LLC, hosted by Northwest Arkansas based photographer Miles Witt Boyer alongside sound engineer Jared Mark Fincher. Copyright Miles Witt Boyer Photography 2022. --- Support this podcast: https://anchor.fm/mwbpodcast/support

Die Online Marketing Rockstars kennt jeder in der Branche. Und mit den OMR Reviews haben die Hamburger eine eigene Vergleichsplattform ins Leben gerufen, die sich in vergleichsweise kurzer Zeit sehr viel SEO-Sichtbarkeit aufgebaut hat. Was ist das Erfolgsgeheimnis dahinter? Darüber sprechen wir im Podcast und auf dieser Seite. Über den Aufstieg in den Suchergebnissen können auch Software-Unternehmen viel lernen, die bisher noch nicht in Suchmaschinenoptimierung eingestiegen sind. Über den Link findest Du noch mehr Infos, Charts und Analysen: https://www.jaeckert-odaniel.com/wie-man-eine-vergleichsplattform-aufbaut-die-seo-strategie-von-omr-reviews/?utm_source=podcatcher&utm_medium=referral Hier kannst du dich für unseren Newsletter anmelden: https://www.jaeckert-odaniel.com/newsletter/?utm_source=podcatcher&utm_medium=referral Bleibe auf LinkedIn mit uns in Kontakt: Fabian: https://www.linkedin.com/in/fabianjaeckert/ Benjamin: https://www.linkedin.com/in/benjamin-o-daniel/

In many cases SEO results can take time but the initial investment you make can continue to bring your results well into the future, even when you aren't focusing on your Search Marketing. This is the focus on the Woash Wellness case study which you'll be hearing about in this podcast episode.  Full episode shownotes here: https://digitalbloomiq.com/seo/woash-wellness-part2 Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email

In the 43rd episode of the GDMS Marketing Podcast, we discuss Media Buying with the Owner of lastminutemediadeals.com, Rich Kagan. In this episode we discuss: What is Media Buying How to choose the right channel for your media How analytics has affected Media Buying We also discuss the following: Why Peloton's stock plummeted when Mr. Big died on the new Sex in the City spinoff show, “And Just Like That” Peloton's excellent Social Media Crisis plan and response The importance of having a social media crisis plan in place A marketing minute with Matt on Elf and the Meta Verse Get your free SEO Check and Website Audit by clicking here. WHAT IS MEDIA BUYING? MEDIA BUYING DEFINITION Media buying is the process of purchasing media space on different types of mediums including radio, TV, and even digital spaces such as podcasts in a marketing effort. Successful media buying involves using analytics to identify and purchase the right ad space on the right channels. Analytics are used to identify the right media channel for the target audience at the best possible time slot, for the cheapest cost. Both traditional and digital marketers find media buying relevant. Here are a few examples of marketing channels: Traditional ChannelsTelevision Radio Print Digital Channels Websites Social Media Streaming If done correctly, media buyers will get their customers maximum exposure among their target market for the least amount of money spent. IN-DEPTH INTERVIEW WITH RICH KAGAN OF LASTMINUTEMEDIADEALS.COM ON MEDIA BUYING MEDIA BUYING FOR YOUR BUSINESS Our interview this week was Rich Kagan, Owner of LastMinuteMediaDeals.com. In the interview, we discussed the process of data interpretation along with: Rich tells us how he got started in Media Buying and Advertising At one time Rich created the Howard Stern Ad Network, Rich tells us a little more about that experience Rich describes to our audience what goes into Media Buying Rich goes in-depth on how to identify your target audience? He discusses the modern challenges Media Purchasers and Advertisers go through today Rich talks about what advertising channels do he finds to be the most effective?He also talks about how much that changes based on the product or service Rich discusses how Last Minute Media Deals help with those challenges Rich describes how his company uses Data and Analytics to help with media buying Rich discusses what else goes into your purchasing process and decision-making Rich describes a media buying campaign that stood out as particularly effective Rich discusses his favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way) Rich tells us his favorite sports moment www.Grassrootsdigitalstudio.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In the 41st episode of the GDMS Marketing Podcast, we discuss how to launch a new product with Hunter Shields, Partner at OoBlock. In this episode we cover: How to position a new product in the market How to build awareness around a new product How to build a brand from scratch We also discuss the following: How crowdsourcing helped identify the Zodiac Killer How to use crowdsourcing as a business tool How to identify niches in the market to launch a new tool A marketing minute with Matt on what how to create a new brand strategy Get your free SEO Check and Website Audit by clicking here. HOW TO LAUNCH A NEW PRODUCT? HOW TO LAUNCH A NEW PRODUCT CHECKLIST Launching a new product starts by first identifying a niche in your market. A niche could be some area of your industry that is untapped or something current customers are providing feedback on, but the current players are not helping the customer base by providing what they want. The next step to launching a new product is understanding how your product differs from the other options available on the market. The niche you identified in step 1 should help you in this area. This is what makes your product unique compared to your competition. The final step before launching a new product is putting together a new brand strategy. After identifying the business niche, and fully understanding what makes your product unique, you can take customer feedback and create a new brand message, and clearly define what you want your brand to look and feel like. IN-DEPTH INTERVIEW ON HOW TO LAUNCH A NEW PRODUCT WITH HUNTER SHEILDS PARTNER AT OOBLOCK HOW TO LAUNCH A NEW PRODUCT FOR YOUR BUSINESS Our interview this week was with is Hunter Shields, Partner at O0Block. In the interview, we discussed how to launch a new product including: How Hunter originally got involved with manufacturing? What Hunter did before he started working on his new product OoBlock? Hunter discussed how he and his partners came up with the idea for OoBlock?Hunter discussed the need in the market that he and his partners uncovered? Hunter discusses the areas of expertise his partners bring to the business Hunter discusses the challenges in how to launch a new product completely to market Hunter describes the OoBlock brandHunter discusses how they built awareness around the product and your brand Hunter discusses when he and his partners started to develop their digital assets and whether that was before or after the product was launched? Hunter discussed how OoBlock acquired a couple of high-end customers and how those customers learned about OoBlock and their new athletic tape? Hunter discusses how OoBlock got buy-in from these high-end customers Hunter discusses his favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way) Hunter tells us his favorite Hokie in-person sports moment is and his favorite sports moment grassrootsdigitalstudio.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In the 40th episode of the GDMS Marketing Podcast, we discuss Data Marketing with Bill Starkey, Executive Creative Director at quench agency. In this episode we cover: Turning Data into Content How to evoke emotion in your audience What data to track to see if your content is successful We also discuss the following: The Matrix Digital and Data Marketing Campaign Red Pill – Blue Pill Why nostalgia is such a powerful marketing tool What data was collected in the Campaign A marketing minute with Matt on what Event Marketing on Data Marketing Get your free SEO Check and Website Audit by clicking here. WHAT IS DATA MARKETING? DATA MARKETING DEFINITION Data Marketing is taking different data that your business has collected via avenues such as social media, google analytics, and sales using it to develop a buyer persona. That buyer persona consists of customer demographics which are mined through the collected data. Demographics such as sex, age, income levels, family status, and app usage (including day, and time frame) are used to better understand potential buyers. This collected data is used to develop compelling and emotionally responsive content that will evoke a response from potential customers. Data Marketing is a very powerful tool if used correctly in content marketing creation. IN-DEPTH INTERVIEW ON DATA MARKETING WITH BILL STARKEY OF QUENCH AGENCY. DATA MARKETING FOR YOUR BUSINESS Our interview this week was with is Bill Starkey, Executive Creative Director at quench agency. In the interview, we discussed the importance of Data Marketing including: Bill tells us a little bit about his career before Quench Bill discusses what led him to join quench and the food and beverage space Bill talks about the data he looks at before he creates content Is it all internal or do you look at external/industry data? Bill discusses how do you use those data insights and turn them into successful content Bill discusses what KPI's he setups up to determine what success looks like for his data marketing campaigns Bill discusses if those data marketing objectives are determined prior to the launch of a campaign Bill talks about what the key is to making content emotionally resonate with potential customers/customers when putting together a data marketing campaign Bill talks about how data marketing helps determine your brand identity, and how to use it to maintain a strong brand digitally on social media Bill discusses his favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way) Bill tells us his favorite Hokie in-person sports moment is and his favorite sports moment he didn't attend grassrootsdigitalstudio.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this classic interview from the GDMS Marketing Podcast, we sit down with Personal Trainer, Sal Popal, to discuss TikTok Marketing including upcoming TikTok Trends, how to gain TikTok Followers, and if he has ever created any TikTok ads. Get your free SEO Check and Website Audit by clicking here. Benefits of TikTok Marketing TikTok at its core is primarily a mobile social media app that is focused on short videos, centered around the user There is a large community of TikTok users. On average there are 1 billion active TikTok users a month TikTok's algorithm makes it easy for first time TikTok Content creators to be unearthed using the "Discovery Tab" Under this tab, new content from any user is distributed anonymously to millions of TikTok users If you have the right TikTok Marketing strategy along with a TikTok Ad or TikTok Video that resonates with your target audience, it is fairly easy for your content to go viral In our in-depth interview with Sal Popal Certified Personal Trainer & Online Fitness Coach at Sal Popal Fit we discussed the following: How Sal first got involved in overall fitness What drove sal to become a certified personal trainer How Sal fell in love with helping people transform and how much he enjoys that journey of helping his clients achieve their goals? Does Sal primarily use TikTok Marketing as the only way you generate brand awareness? How Sal first started accumulating TikTok Followers? What Sal thinks makes him so effective at TikTok Marketing? Has Sal ever created or been a part of any TikTok Ads? Sal discusses any TikTok Trends our audience should be aware of? Sal discusses the most effective TikTok video that he has ever created and why he thinks it was effective Sal's favorite scary movie both A-List and D-list Sal's favorite sporting moment --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

FOR BONUS MATERIAL CLICK HERE In the 35th Episode of the GDMS Podcast, we will be discussing Inbound Marketing, Offline Marketing, and Community Building with HubSpot's own Christina Garnett. We also discuss the following: What a WeMake is The Jaws WeMake Crowdsourcing and including the sentiment of the fan community in your marketing A marketing minute with Matt on the Marketing Funnel Get your free SEO Check and Website Audit by clicking here. WHAT IS INBOUND MARKETING? INBOUND MARKETING DEFINITION Inbound marketing is the art of developing content that is tailored to an audience. Inbound marketing can be a piece of content or even an experience. Bounds and commonalities are used to form connections with your audience through inbound marketing to help your audience solve their preexisting issues and problems. Outbound Marketing is just the opposite. Outbound Marketing is releasing content that the audience doesn't necessarily want to see and doesn't necessarily help fix their problems. Our Interview today is with Christina Garnett, Senior Marketing Manager for Offline Community & Advocacy with Hubspot How Christina transitioned from Math Teacher to a marketer? What teaching skills Christina had that transferred to the marketing world Christina is very prolific on Twitter, we discuss some of the challenges and opportunities when using social media We discussed Inbound Marketing strategies on Twitter Christina discussed her opinion on why Social Media Trolls us negative messages as inbound marketing to chase clout AND evoke emotion Christina discusses what she feels is the best Inbound Marketing you can do to naturally gain followers on social Christina discusses why it is so important to be authentic with your Inbound Marketing Christina discusses the importance of Social Listening when it comes to forming Inbound Marketing messages Christina also goes in-depth on how to build relationships/community based through the use of social listening Christina explains why the new Star Wars Trilogy failed because they didn't take the Star Wars fans community into consideration She also discusses how listening to the Star Wars fans community helped the Mandalorian become super successful Christina's favorite scary movie both A list and D list Christina's favorite Virginia Tech Football Player Christina's favorite Virginia Tech Football moment --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In the 39th episode of the GDMS Marketing Podcast, we discuss Visual Storytelling with Angela Hollowell of Ang H. Studio. We discuss in-depth, how important visual storytelling is to a business, how to draw people into your content, how to define your brand through visual storytelling and much more! We also discuss the following: How college sports marketing is saving restaurants What NIL's have done for college athletes Debate whether or not college athletes should make money beyond their scholarship A marketing minute with Matt on what Event Marketing on repurposing content Get your free SEO Check and Website Audit by clicking here. WHAT IS VISUAL STORYTELLING? VISUAL STORYTELLING DEFINITION Wikipedia Defines Visual Storytelling as:“a story told primarily through the use of visual media. The story may be told using still photography, illustration, or video, and can be enhanced with graphics, music, voice and other audio” WHAT IS VISUAL BUSINESS STORYTELLING IN A MARKETING? VISUAL STORYTELLING MARKETING STRATEGY DEFINITION Visual Storytelling in marketing is placing the customer at the heart of your advertisements, making them the hero or your story through visual media, both on your business website and social media channels, and using those visuals to guide them through the customer journey. In order to be effective, it is imperative to integrate these visuals throughout the entire customer journey. Visual Storytelling is a powerful marketing strategy if used correctly. IN-DEPTH INTERVIEW ON VISUAL STORYTELLING WITH ANGELA HOLLOWELL OF ANG H. STUDIO BRAND STORYTELLING FOR YOUR BUSINESS Our interview this week was with is Angela Hollowell, Director of Photography at Ang H. Studio. In the interview, we discussed the importance of visual storytelling, including: How Angela got involved in Visual Storytelling, after graduating with a BA in Foreign Languages and Literatures, Spanish and your Master's in Anthropology of Peace and Human Rights? Angele explains how important it is for businesses on their websites, and social media to include visuals Angela explains the benefits of using visuals on social media including videos, emojis, infographics, etc. Angela discusses the platform that she likes to create stories on and why Angela goes in-depth on how businesses can tell a story by using visuals Angela describes the components of effective storytelling for a businesses Angela explains how you draw people into your content with people having shorter and shorter attention spans, distractions, and limited time We discuss with Angela how branding is very subjective and how companies think they own their brand, but in reality, it is the sentiment of their customers that define it We discuss when you deploy visual storytelling for a business, how do you define the “brand” Angela discusses if she makes content that builds upon an overarching story over a series of content releases Angela also discusses how to create different content than your competitors Angela discusses her favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way) Angela tells us her favorite sports moment --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In the 38th episode of the GDMS Podcast, we sat down with Kathleen Booth, Chief Marketing Officer at clean.io to discuss Data Security. We discussed everything from malware, ransomware, eCommerce Revenue Loss, and the products that clean.io use to prevent these threats. We also discuss the following: The product cleanAD by clean.io The product cleanCART by clean.io Why we are seeing a rise in ransomware A marketing minute with Matt on what Event Marketing will look like post-pandemic Get your free SEO Check and Website Audit by clicking here. Our interview this week was with is Kathleen Booth, Chief Marketing Officer at clean.io. In the interview, we discussed Data Security, Malware, Malvertising, and eCommerce Revenue Loss, as well as: Kathleen discusses some of the biggest challenges she has faced working for startups? How Kathleen got involved with clean.io Kathleen discusses how important data security is to everyone that uses a mobile phone, tablet, or computer We discuss how General Data Protection Regulation (GDPR) has changed how everyone interacts with the companies on the internet and how it gives data security back to users of the internet Kathleen explains digital engagement security Kathleen explains what MalvertisingWe discuss if Malvertising can be ransomware in disguise We discuss the rise in Ransomware in the past couple of years Kathleen explains what Ecommerce Revenue loss is Kathleen discusses the biggest threat(s) is to businesses operating online Kathleen discusses the cleanAD and cleanCART products, how they work, and how they protect your business and your company insurance Kathleen discusses her favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way) Kathleen tells us her favorite sports moment https://grassrootsdigitalstudio.com/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In the 37th episode of the GDMS Podcast, we sat down with one of the owners and trainers of Crossfit Delco, Mike Devito, to discuss business rebranding, social listening, building a Crossfit Community, and the importance of customer feedback. We also discuss the following: Jeopardy using Social Listening to make Levar Burton a host Whether or not Jeopardy sabotaged Levar Burton by putting him on during the week of the Olympics The importance of engaging Google review A marketing minute with Matt on User Generated Content Get your free SEO Check and Website Audit by clicking here. WHAT IS BUSINESS REBRANDING? BUSINESS REBRANDING DEFINITION Rebranding is when a previously owned business or current business changes or updates its current branding. Business Rebranding is performed to change the corporate image of an organization. Business Rebranding is a strategy of giving a new name, symbol, color scheme, feel, or design for an already recognized brand. The idea behind business rebranding is to create a differentiated brand from its competitors in the market by presenting a new unique, updated, and refreshed brand. PROACTIVE REBRANDING VS. REACTIVE REBRANDING There are two main reasons a company will go through a rebranding. The business is either doing a proactive rebranding or a reactive rebranding. Here is an infograph to help you understand the difference between the two: CLICK HERE TO VIEW Our interview this week was with Mike Devito, one of the owners and trainers at CrossFit Delco. In the interview, we discussed the following: We ask Mike how he ended up in Delaware County after growing up on the Jersey Shore? When did Mike discover that he had a passion for training people? Mike describes what CrossFit is and how he got involved in CrossFit. There is a great sense of community in CrossFit gyms. Mike describes the community and how that culture is formed. How did Mike become one of the owners of CrossFit Delco? What led Mike and the other owner to rebrand the gym to CrossFit Delco? People from Delaware County take great pride in being from “Delco”. Mike describes how that factored into the name change. Where did Mike get the inspiration for the look and feel of CrossFit Delco? Mike describes the types of challenges he faced with rebranding Crossfit Delco. https://grassrootsdigitalstudio.com/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In the 36th episode of the GDMS Podcast, we discussed Sports Marketing Communications with Henry Skutt, Graduate Assistant in the Athletic Department for Ohio University. We also discuss the following: Peloton's more recent commercials Peloton's rebound from its 2019 commercial that received tons of backlash on social media The importance of engaging your audience on social media A marketing minute with Matt on Content Creation Get your free SEO Check and Website Audit by clicking here. Get Bonus Content Here WHAT IS SPORTS MARKETING COMMUNICATIONS? SPORTS MARKETING COMMUNICATIONS DEFINITION Sports Marketing Communications is using a holistic approach to running an athletic department or sports organization. Sports Marketing Communications involves the coordination of information between social media, content creation, analytics, communications divisions along with the coaching staff to put together an effective and engaging marketing strategy. The communications division is an athletic department or sports organization that is the glue that pulls all this information together. Our interview this week was Henry Skutt a Student at Ohio University pursuing an MBA/MSA Dual Degree in Sports Administration. Henry is an Athletic Communications Graduate Assistant and was a Special Projects Graduate Assistant last year for the College of Business. In the interview, we discussed the following: Was Henry's dream to become a Sports Marketing Communications professional or is this just part of his Sports Admin degree? Henry discusses how important it is to have a strong digital presence as a sports team or athletic program today Henry discusses how important data is becoming to sports marketing Henry examines why it's important to have a holistic viewpoint of an athletic department to its entire success Henry talks about the types of analytics sports marketing communications professionals are you currently getting involved with as part of the athletic department Are the analytics purely bottom-line based, but are you also diving into athlete-based analytics as well? How important has social media become to athletic departments and sports marketing communications? What kind of things can a sports marketing communications division obtain by using them? How should coaches of an athletic department use them? Henry gives me an example of a program or coach that is good at using them and a program that is bad at using them? Henry discusses the importance of tracking social sentiment on social media as an Athletic Department and in the sports marketing communications division We discuss how important it is to take into account social listening from a coaching perspective Henry discusses the importance of content creation for sports marketing communications Henry discusses how important wifi at stadiums is to increasing the in-person experience of both fans and potential recruits Henry gives us an example of campaigns or initiatives that he has worked on in the sports marketing communication division Henry discusses how they use the data for those campaigns to gauge his success Henry's favorite scary movie both A list and D list Henry's favorite Virginia Tech Football Player Henry's favorite Virginia Tech Football moment --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

FOR BONUS MATERIAL CLICK HERE In the 35th Episode of the GDMS Podcast, we will be discussing Inbound Marketing, Offline Marketing, and Community Building with HubSpot's own Christina Garnett. We also discuss the following: What a WeMake is The Jaws WeMake Crowdsourcing and including the sentiment of the fan community in your marketing A marketing minute with Matt on the Marketing Funnel Get your free SEO Check and Website Audit by clicking here. WHAT IS INBOUND MARKETING? INBOUND MARKETING DEFINITION Inbound marketing is the art of developing content that is tailored to an audience. Inbound marketing can be a piece of content or even an experience. Bounds and commonalities are used to form connections with your audience through inbound marketing to help your audience solve their preexisting issues and problems. Outbound Marketing is just the opposite. Outbound Marketing is releasing content that the audience doesn't necessarily want to see and doesn't necessarily help fix their problems. Our Interview today is with Christina Garnett, Senior Marketing Manager for Offline Community & Advocacy with Hubspot How Christina transitioned from Math Teacher to a marketer? What teaching skills Christina had that transferred to the marketing world Christina is very prolific on Twitter, we discuss some of the challenges and opportunities when using social media We discussed Inbound Marketing strategies on Twitter Christina discussed her opinion on why Social Media Trolls us negative messages as inbound marketing to chase clout AND evoke emotion Christina discusses what she feels is the best Inbound Marketing you can do to naturally gain followers on social Christina discusses why it is so important to be authentic with your Inbound Marketing Christina discusses the importance of Social Listening when it comes to forming Inbound Marketing messages Christina also goes in-depth on how to build relationships/community based through the use of social listening Christina explains why the new Star Wars Trilogy failed because they didn't take the Star Wars fans community into consideration She also discusses how listening to the Star Wars fans community helped the Mandalorian become super successful Christina's favorite scary movie both A list and D list Christina's favorite Virginia Tech Football Player Christina's favorite Virginia Tech Football moment --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In our in-depth interview with Sal Popal Certified Personal Trainer & Online Fitness Coach at Sal Popal Fit we discussed the following: In the 34th Episode of the GDMS Podcast, we sit down with Personal Trainer, Sal Popal, to discuss TikTok Marketing including upcoming TikTok Trends, how to gain TikTok Followers, and if he has ever created any TikTok ads. We also discuss the following: Ritz Crackers viral TikTok Video Do people really use Ritz Crackers to cut their Cheese like in the TikTok Video? Whether the Ritz Cracker TikTok Video was a paid TikTok Ad or just natural User Generated Content A marketing minute with Matt on: What is Digital Marketing? Get your free SEO Check and Website Audit by clicking here. Benefits of TikTok Marketing TikTok at its core is primarily a mobile social media app that is focused on short videos, centered around the user There is a large community of TikTok users. On average there are 1 billion active TikTok users a month TikTok's algorithm makes it easy for first time TikTok Content creators to be unearthed using the "Discovery Tab" Under this tab, new content from any user is distributed anonymously to millions of TikTok users If you have the right TikTok Marketing strategy along with a TikTok Ad or TikTok Video that resonates with your target audience, it is fairly easy for your content to go viral In our in-depth interview with Sal Popal Certified Personal Trainer & Online Fitness Coach at Sal Popal Fit we discussed the following: How Sal first got involved in overall fitness What drove sal to become a certified personal trainer How Sal fell in love with helping people transform and how much he enjoys that journey of helping his clients achieve their goals? Does Sal primarily use TikTok Marketing as the only way you generate brand awareness? How Sal first started accumulating TikTok Followers? What Sal thinks makes him so effective at TikTok Marketing? Has Sal ever created or been a part of any TikTok Ads? Sal discusses any TikTok Trends our audience should be aware of? Sal discusses the most effective TikTok video that he has ever created and why he thinks it was effective Sal's favorite scary movie both A-List and D-list Sal's favorite sporting moment --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app