Podcasts about seo it

In a world dominated by digital noise, do you know the keys to unlocking the right audience and skyrocketing your online presence? Join us in this episode as Atiba de Souza gives us the inside track on the three indispensable elements to drive targeted traffic. Discover why obsessing over your audience precedes even the most technical SEO aspects and how a tailored content strategy - particularly video - is the foundation for success. Episode Takeaways:   The trio of keys to traffic: SEO, Content Strategy, and Audience Obsession. Understanding your audience: The foundation for successful content creation. Debunking the myth of cheap SEO: It's all about your audience, not just technicalities. The value of video in SEO: A comprehensive white-glove service for small businesses. Breaking the curse of knowledge: Simplifying complex information for effective communication. Tailoring content to your target audience: The secret sauce for standing out. Building trust in business: The key to long-term success and scalability. The golden opportunity for smart communicators: Navigating the AI era with human connection.   Join us to revolutionize your approach to SEO, content creation, and business communication. Favorite Quote: No one buys from anyone they do not trust.   Connect with Atiba www.meetatiba.com https://clientattractionpros.com/  https://www.facebook.com/groups/traffickeys https://instagram.com/atibadesouza https://www.linkedin.com/in/atibadesouza/ https://www.tiktok.com/@theatibadesouza https://www.youtube.com/channel/UCoEGC8wJj2WjotcfFU8Xudg   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don't forget to subscribe, rate, and review.  

Welcome to another episode of SEO - It's Not That Hard! Looking to build authority on your WordPress site? You've come to the right place. We dive in by discussing a common conundrum - why, despite having amazing content, some posts struggle to establish authority. The culprit? WordPress's inherent structure. You'll learn how the reverse chronological order of posts can create a disconnect between related posts, making it tricky for both users and Google to find pertinent content. We'll explore the importance of site architecture, and why I advocate for using pages over posts. Uncover how to leverage a parent-child relationship with pages, which leads to the creation of a rich architecture for topical authority. There's also a discussion on how to use posts for time-sensitive content, and some tips for those looking to transition their content from posts to pages. Whether you're starting anew or reconfiguring an existing site, you'll gain valuable insights on enhancing your site's topical authority. Tune in and let's unravel the mysteries of WordPress together.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me nowAsk me a question and get on the show Click here to record a questionFind Edd on Twitter @channel5Find KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

We have some much fun; we decided to do it again… because we've had a lot on our minds… so today we're talking about a few more marketing things that have been bugging us lately, from metrics to track to low-hanging fruit that businesses just don't seem to take advantage of. I'm going to start with a quote from Neil Patel: “I'm about to share some ugly marketing truths every business needs to understand: SEO: It takes an average of 6 months to rank on the first page of Google for a new page. CRO: As a general rule of thumb, A/B testing should be done on pages that have at least 1,000 visitors per month to achieve statistically significant results. Paid Media: To see significant results from paid media campaigns, businesses should typically invest a minimum of a few thousand dollars monthly.”​ Here are the questions we'll answer in this episode: What are the top 10 things to consider with creating an offer designed to increase sales rapidly? What types of offers are most effective at driving sales? Why should every small business use a CRM/Marketing Automation system? Why do too many small businesses skip developing a marketing strategy, and how does this hurt their businesses? Why do small businesses of any size need a marketing strategy? What percentage of annual revenue should a small business plan on investing in marketing and why? Why do most small business marketing initiatives fail?

About Brandon Leibowitz: Brandon Leibowitz, the Founder of SEO Optimizers, a Digital Marketing Agency that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc. Brandon got his start in digital marketing in 2007 after graduating from college with a degree in Business Marketing. In his first job, he handled the marketing aspects of an e-commerce website. In 2008, he realized that most businesses would need a website to stay competitive in the future. Having a website is only one piece of the puzzle. Ultimately, they need someone to help market their website to bring in traffic that will, in turn, convert to clients. And this was the beginning of starting his own company. Check out the latest episode of our Conversational Selling podcast to learn more about Brandon. In this episode, Nancy and Brandon discuss the following:Why is SEO so important as it relates to sales?Is there any way SEO can drive prospects that are within your target audience? Brandon's unique idea makes him different and sets him apart.How does Brandon optimize his website for conversions?How important is video marketing these days? Brandon's experience in this.An interesting story for the audience.Something, in particular, you would want me to spotlight?How do you get Google to trust you?Fun fact about Brandon.What SEO strategies are recommended in 2023, and how are they different perhaps in the past years?How long in your experience does it take for SEO to really start working?“Keeping a positive attitude and mindset is what will drive success”, why is this important to Brandon?Is the SEO industry agnostic or does it work more in certain industries than others?Something that is true that almost nobody agrees with you on.What are backlinks? And how do you get those backlinks on the other sites?How can my people reach you? Key Takeaways:  SEO is all about just doing keyword research, figuring out what keywords people search for, and then incorporating those into your website.You want to make sure that all your printed information is at the top of your page, so ensure that whenever someone gets to your website, all the important information is at the very top, so they don't have to scroll down because the majority of people don't scroll down on a website.Video is good because people's attention spans are short. If you can have a presence on YouTube or any of these video platforms, that's going to really help build trust.Making sure that you're targeting the right keywords and then writing them for those keywords can change your business.You have to build trust with Google and with people when you're doing digital marketing.The more websites that talk about you, the more trust Google is going to give to you.Once you get to that first page of Google, you're pushing someone off that first page and they're not going to be happy about that.They're doing something right and if you can incorporate what's correct into your own website, that's going to make Google trust you in a similar way.SEO is pretty much industry agnostic, but the less competition, the quicker it's going to result in more rankings.You don't need to be everywhere. You just need to be in front of where your audience is looking for you.Backlinks are clickable links from other websites that point to yours.It's not immediate, so if you're looking for immediate results, paid ads are going to get you that immediate traction, but SEO is a more long-term play, where you build it up and build it up and build that trust up over time.You just got to keep showing Google that you're relevant and trustworthy, and once they start trusting you, they're going to start ranking you, but you must build that trust up because Google just doesn't rank anybody without your trust. "SEO is a way to bring in traffic. So, when people search on Google, there are ads at the top. Those are all paid ads, but right below the paid ads are the organic results. And SEO is about getting you in those organic results, so you get that free traffic. So, when people search on Google for your keywords, you show up and you capture that free traffic. So, they go to your website, and hopefully on your website, you could convince them to become a sale, lead, phone call, email, whatever that conversion goal is." – BRANDON "Traffic is just half the battle. And once you get people to your website, how do you get them to convert? And that's where I try to figure out what we do to your website to make it optimized for people. That way they become a lead, a sale, or a phone call because a lot of people just focus on getting traffic, but they don't focus on what happens after that traffic gets to my website. How do I make sure that they actually stay on my website, that they go from a visitor to actual, a lead or a sale? And that's how I try to focus on that. " – BRANDON “If you don't have that positive mindset then you get distracted and frustrated because SEO does take time. It's not immediate So if you're expecting immediate results, then you got run paid ads but for SEO It's more of a long-term strategy where over time you're going to build yourself up build your credibility and trust up and that's going to just bring in more traffic, but it's all about patience with it because it is not immediate unfortunately.” – BRANDON Connect with Brandon Leibowitz:LinkedIn: https://www.linkedin.com/in/brandonleibowitz/Search Engine Optimization: https://seooptimizers.com/Social Media Marketing: https://getplusfollowers.com/Try Our Proven, 3-Step System, Guaranteeing Accountability and Transparency that Drives RESULTS by clicking on this link: https://oneofakindsales.com/call-center-in-a-box/  Connect with Nancy Calabrese: Twitter: https://twitter.com/oneofakindsalesFacebook: https://www.facebook.com/One-Of-A-Kind-Sales-304978633264832/Website: https://oneofakindsales.comPhone: 908-879-2911 LinkedIn: https://www.linkedin.com/in/ncalabrese/Email: leads@oneofakindsales.com

Improving your food photography skills, getting a cookbook deal, and focusing on SEO with Emma Duckworth from Emma Duckworth Bakes. ----- Welcome to episode 388 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to our episode with Emma Duckworth from Emma Duckworth Bakes where she talks about how she's grown her blog by focusing on SEO. Doubling Pageviews by Focusing on SEO It's another FBP Rewind episode today, and we're so excited to revisit our November 2021 interview with Emma Duckworth from Emma Duckworth Bakes! After growing her business for a few years, Emma decided to double down on her blog and hired a mentor to help her out with SEO. You'll hear how she used the avatar exercise to understand her audience, how she optimized her homepage and recipe categories, and what she's doing to focus on SEO moving forward. If SEO is a focus for you at the moment, you won't want to miss this episode! In this episode, you'll learn: How Emma got into food photography and food blogging How she grew her food photography skills What steps she took to strategically grow her Instagram account How she started getting her first sponsored work What she learned from the cookbook writing process Why she decided to double down on her blog How she hired a mentor to help her out with SEO How she used the avatar exercise to understand her audience How she optimized her blog's homepage and categories How she identified and optimized her top-performing posts How she has started doing keyword research Why she and her husband decided to launch a street coffee business What she's focusing her attention on moving forward Resources: Emma Duckworth Bakes Order Emma's cookbook, Simply Sweet Nostalgic Bakes Dear Coco Street Coffee Foodtography School This American Life Well Seasoned Studio Foolproof Living The Feast Plugin Google Analytics Google Search Console Keysearch Clariti Growth University Follow Emma on Instagram, Facebook, and Pinterest Join the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Today is a Special Edition of Confessions of an SEO - It's the ONE YEAR mark of the Indexation Research Project! Yes, that means we have 365 days of data - its not just anecdotal - it's documented now. I touch on briefly the things the research has brought to light - sometimes confirming what we thought and some times showing us things we were not aware of. Here's the link to the SEO Fight Club Episode to relive the live peer review of the indexation breakthrough - specifically how it's no longer what Google says to do. Will I keep the testing going? Find out in this week's Confessions of an SEO Interested in supporting this work and the seo testing? Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support Here's a link to get Cora SEO Software on your team. Check it out. - https://bit.ly/confessionscora An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881 To view the latest public testing project - visit https://www.AmericanWayMedia.com/index-detector/ Daily Youtube Reports on Google and Bing bots and Search Console - https://bit.ly/crawlornocrawl To take a look at the Cora software that I use in analysis - https://bit.ly/confessionscora To see more of the shared data factors - check out https://topseofactors.com/ Become a Confessions Supporter for $4.99 or a Confessions Sponsor at $9.99 or higher. Pick your level of support and sponsorship - https://anchor.fm/confessions-of-an-seo/support You can find me on Linkedin - Carolyn Holzman. American Way Media AmericanWayMedia.com Austin, TX Music from Uppbeat https://uppbeat.io/t/doug-organ/fugue-state License code: HESHAZ4ZOAUMWTUA --- Support this podcast: https://podcasters.spotify.com/pod/show/confessions-of-an-seo/support

Hey my friends! I’m Hayley Hobson and I’m so glad you’re here!  Welcome to the Whole You Podcast where I share tips to help women like you implement healthy hacks and habits so you can eat smarter… rest better, and get it ALL done.  Today we’re gonna talk about how crazy the internet is… And I don’t think this is really gonna be an unpopular opinion but… the online world is a noisy place these days.  It’s not enough just to be online anymore, you have to actually be FOUND by your clients and customers, right?  But being found? It’s no easy task.  Here, let me drop some stats on ya... just to paint a picture. On any given day…Google does 63,000 searches per second. PER. SECOND. Ok maybe that doesn’t sound so bad… but here’s what it translates to. 3.8 million... searches per MINUTE... That’s 5.6 BILLION... searches per day. Yup, with a B. Which means… at least 2 TRILLION searches per year. And I bet you've never thought about HOW Google serves up the results to you in a fraction of a freaking section, have you? You’re more concerned that it does it FAST, am I right? LOL So here’s another little fun fact… there are over 200 factors that play into what shows up the instant you hit ENTER. That’s some complicated coding going on in the background… And you know what? Getting on Page 1 of those results is important…  ...because 95% of web traffic comes from the first page of the search results...  Which means just 5 freaking percent comes from anything on page 2 or later. AND -- check this out -- the majority of people don’t even bother to get past the FIRST FIVE RESULTS ON PAGE 1.  I know, I know… I just threw a lot of numbers at you and your head is probably spinning… but the point is… if you wanna get found super quickly and easily on the internet? You wanna be highly ranked in Google. So -- if you could somehow hack that algorithm to show up at the top of page 1…  To soak up all that secret sauce? Well, that’d be worth a pretty penny, don’t you think? And here’s the deal. You can. The place to start is 3 little letters: S - E - O.  There are entire companies dedicated entirely to SEO… It’s literally that important. So knowing all this… it can be a little overwhelming. I GET IT. That’s why I’m so excited to be chatting with my guest today, John Vuong, an SEO expert who knows how to refine, clarify and AMPLIFY your brand and get it found online. He’s the Founder and President of Local Seo Search, a boutique agency entirely focused on the SEO game. He’s here to break down SIMPLE ways you can start improving your own SEO… without dropping bucket loads of cash on it. He’ll share some of the secrets big brands know… so you can get all the insider info that they spent years and tons of money into figuring out. Because entrepreneurs? It’s important that we understand SEO… and how it plays into getting super clear on who are are… who we serve… and what we offer. Because I promise you. If you stay super high level… and you think you’re for everyone… SEO is gonna be tough for you. So we’re gonna dig into how entrepreneurs can use SEO techniques so we get found… and make more MONEY. That sounds awesome, right? John’s gonna help us get there… working with business owners like you and me is HIS JAM. So let’s get started! Welcome, John... Hey John, welcome. I’m so excited to be chatting with you today! Could you introduce yourself briefly to our listeners and give some insight into your background, how you got here, and what you do? Okay now let’s dig on into some biz tips. For those who aren’t as familiar, can you tell us briefly what SEO is and then I’d love to know what advice you have for how biz owners can take advantage of it to get their businesses FOUND online? What is the most common mistake you see brands making when it comes to getting their businesses found online? How do small businesses and entrepreneurs can get found on google when they're up against major competitors with a ton of money to put toward SEO? In the Wild Wild West that is the internet, how do we go about differentiating our brand from everything else that’s out there? What does that process look like? Do you have any other closing tips for amplifying our brand, maybe in the areas of sales and relationship-building as I know you consult with companies on that? John, how can people connect more with you? Do you have a website or social account you’d like to share? Well, my friends, I hope you all learned as much from John as I did.  Do you feel a little smarter about your biz now? I know I do. SEO is crazy important, right? I’m super pumped after chatting with John! Let’s get your businesses out of the DARK back pages of the internet, lol!  I’d love to hear from you on Instagram, TikTok, or Clubhouse - share with me some of your biggest takeaways from today. My DMs are open, lol. And as important as SEO is… it’s kinda hard to land yourself on the top 5 results of page 1 after listening to just one podcast episode. I WISH it were that easy… There’s a lot that goes into it… Like John shared, getting crystal clear on your brand foundations is a major part of the SEO puzzle… And it’s just one step in the process of smashing your success goals. So if you’ve struggled a bit in your biz… or your head is now spinning from all the knowledge dropped on ya today… I’ve got the cure. First… take a deep breath. Right now. You got this. Second… you’re gonna want to go step by step. Baby steps even. Bite-sized chunks is the only way you’re gonna actually make it happen. Unless you’ve got a gazillion dollars to drop on a huge team of experts. I’m gonna assume that ISN’T you. (But I wish it were!) So the first baby step is to come up with a plan. You need a roadmap to know where you’re going, right? You’ll find one inside Your Whole Biz… This is a course I recently decided to reopen because I saw so many people struggling with getting found online -- or heck, even GETTING online. Your Whole Biz gives you everything you need to know about stepping up your game by going online… Whether you’re brand new to the idea or if you’ve got a biz with a bit of an online presence. You’ll get value from it. The course is basically all of my learnings from the past, oh I don’t know, decade, of experience condensed in one place for you. I used a specific set of online marketing strategies to take my passion for health and wellness and turn it into a multi-million dollar division of my existing business.  I'll teach you how to do the same thing with your business. You know, the other day I was hanging out in the private Your Whole Biz community group and Danielle popped in to say that she learned more from this course than she did a 6-month mastermind… And you KNOW those are pricey… What’s funny is I was putting this episode together… which is obviously all about search and Google… and she said that Your Whole Biz offers clear instructions and  resources -- so you don’t have to Google anything. It’s all right there in the course. Because as we just learned… Google is a JUNGLE. There’s a whole lotta information out there, so it takes a ton of time to find everything you’re looking for. Especially if you want to learn how to grow your biz online. And like Danielle says… with Your Whole Biz -- you don’t need to Google.  Everything you need to know is right there in the course… and it’s super clear, easy to follow, and with all the resources you need to get started NOW. But here’s the thing: You need to register for this course right now though because we won’t be doing an open registration for a while.  The place to go is https://www.hayleyhobson.com/yourwholebiz. Don’t worry about catching that right now… I’m dropping the link in the Show Notes and this week’s newsletter.  Registration is only open until April 13th so do your future self (and your biz) a favor and get in there. I hope to see you inside! Okay friends, I’ll see you online.  

In this Hasty Treat, Scott and Wes talk about noopener and noreferrer and why you should use them with links that have blank targets. Sentry - Sponsor If you want to know what’s happening with your errors, track them with Sentry. Sentry is open-source error tracking that helps developers monitor and fix crashes in real time. Cut your time on error resolution from five hours to five minutes. It works with any language and integrates with dozens of other services. Syntax listeners can get two months for free by visiting Sentry.io and using the coupon code “tastytreat”. Show Notes 03:35 - What’s the big deal? If you have a link that is target="_blank" you should add rel=“noopener” and rel=“noreferrer” Retail Me Not uses it Valid use cases: Same domain change the page from a popup Cross domain changing page data Example: https://mathiasbynens.github.io/rel-noopener/ 05:39 - Why doesn’t the browser just fix it? Safari did - You can use rel=“opener” to allow it Firefox did Chrome hasn’t yet https://twitter.com/HugoGiraudel/status/801475801397030912 10:48 - Does this hurt SEO? It breaks analytics of the recipient site, turning a referral visit from your site into direct traffic, unless the link has UTM or similar tracking parameters. If you have a site where passing traffic offsite is part of the business model, links need an affiliate id instead. Links @argyleink Tweet us your tasty treats! Scott’s Instagram LevelUpTutorials Instagram Wes’ Instagram Wes’ Twitter Wes’ Facebook Scott’s Twitter Make sure to include @SyntaxFM in your tweets

On this bonus episode, I share 5 Actionable Tips for Effective Blog Posts. If you are blogging on your business website, this bonus episode gives 5 actionable tips that will help get your posts more exposure and better engagement from your readers. Why should you blog? Well, blogging establishes you as an expert in the industry. It’s good for your SEO It will lead to more customers and opportunities if you are consistent. Check it out! I hope this episode inspires you to fire up the computer and blog away. PS! If you loved today's episode, share with your friends and tag me on Instagram, facebook or twitter @keshevents. I would love to connect! If you would like to featured as a guest on the "Let's Talk About It Podcast" or have feedback or have questions, send an email to info@keshevents.com Are you part of our community Creatives Corner? Creatives Corner is my monthly online business coaching membership experience created for event planners and floral/event designers. To learn more, visit https://www.thekeshexperience.com/creativescorner

One question I get asked a lot is "Why do I need to do paid ads when I'm already doing SEO?"It's a great question because if you're spending time and potentially money into SEO, it's hard to stomach having to spend even more time and money running... --- Send in a voice message: https://anchor.fm/digitallyfound/message

Are you wanting to get your business found on google but you’re afraid of SEO? It’s not as scary as it sounds!Today I am interviewing Melissa McGraw and she is giving us some awesome insight into the world of SEO (search engine optimization). Now, before you roll your eyes, hear me out. This episode is pure GOLD. Melissa is the owner of The Creative Potential. She helps fellow entrepreneurs like you, get your business found online and, boy, is she is handing out amazing, tangible tips to implement in your SEO today!Join us on Facebook Join us on Instagram

Tom Foster is a former US Marine and the founder and owner of Foster Web Marketing. Tom's team helped me create one of the best podiatry websites in the world and on this episode, we discuss his 5-Step Website Marketing Growth Strategy  If you want to download a copy of Tom's Website Marketing Growth Strategy just visit my website www.tysonfranklin.com and click on It's No Secret with Dr T. podcast, Episode 180  On this episode (PART ONE) we discuss: Scammers and Google Rankings - Don't fall for it.  Frankenstein Websites - too many add-ons destroy your website Get a website developer you trust Getting on page one of Google. Page one for WHAT? Creating Content - for the perfect client  Be provocative Use success stories  Secrets your doctor doesn't want you to know Five biggest mistakes Ten Best Ways t Nurturing Your List - which includes friends and family.  Biggest errors businesses make s to keep looking for new clients instead of nurturing the clients they already have.  Adding OFFERS - Free Book, Whitepaper, (Audio Download). This will help build a list. Using Video - to answer the top questions your clients are asking. This is easily overlooked, and Youtube is the second largest search engine.  SEO - It's time to look at all your data from your content and videos and start optimising and making changes Longtail sentence questions Not stupid vanity terms Creating LINKS & Getting Back Links from high authority websites Get talked about in the media Wikipedia  Majestic - Domain Trust & Citation Seo Moz Quotes from Tom Foster: "You will never a get a love note from Google saying I'm worried about your website".  "Content is the bait that you use to attract the perfect client". If you have any questions about this podcast episode, please send me an email at tf@tysonfranklin.com Podcast Reviews If you enjoy listening to this podcast, please tell your friends and family, and if you get the chance, please leave a review on iTunes, or wherever you like to listen to podcasts.  Subscribe To My Newsletter If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails.  Podiatry Business Mentoring  One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at tf@tysonfranklin.com and see if I can help you in some way.   FREE DOWNLOAD: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  If you enjoyed this episode you might also enjoy:   Ep 152 - Investing In Your Future with Andy Wang More About Tom Foster Tom is a nationally recognised author of law firm internet marketing services expert. He is the author of The 5 Biggest Mistakes 99% of Lawyers Make With Their Websites and How Smart Lawyers are Using Video on the Web to Get More Cases Without Breaking the Bank, as well as the co-author of the best-selling book, Shift Happens: America's Premier Experts Reveal Their Biggest Secrets to Help You Thrive in the New Economy. Tom has been featured on numerous television stations, including affiliates of CBS, NBC, ABC and FOX. As a speaker, Tom has provided a wealth of information and knowledge on web marketing for the legal and medical industries. His presentations have been eye-opening, advantageous, and incredibly valuable to those who attend. They have been described as “Intense, packed with information, and fun!” and clients have even gone so far as to say “It's the best presentation about web marketing I have ever heard!” Book Tom to speak at your next event! Tom lives in Virginia with his wife, Charlotte, and five children, Torie, Sam, Thomas, Maddie, and Luke.  When he is not busy at work—helping his clients dominate their competitors online—you can often find him hanging out with his family, boating, biking or playing guitar. He is in a rock band with his daughter, Sam - Mad Brenda!

This is the 3rd week of our four-week blogging challenge. We are continuing to build off of our Intentional Blogging workshop from the TpT Conference. This challenge was designed to help you learn to write an intentional post and optimize your blog. It's OK if you missed the conference workshop, this challenge will work for any TpTer. Join our mastermind group for blogging accountability as we work through the challenge: www.growwithusmastermind.com. Week 3 of the challenge is here and we're going to dive into writing an intentional blog post. If you're just joining us for the challenge I encourage you to go back and work through the first two weeks: Week 1: Plan Your Year - We walked you through how to plan out and choose topics to write about for the entire year (which isn't as many as it sounds like). Week 2: Blog Optimization & Prep - We discussed areas of your blog that you should optimize before you turn your focus on directing traffic to your site. Crafting an intentional post This week we are all going to work through brainstorming and writing one blog post. Here's what we're going to focus on when writing: Make it SEO friendly Clearly state what the post is about in the title Keep goals front and center The entire purpose of writing intentional posts is to meet the goals of your TpT business. In order to do that, you need to ask yourself a few questions before you start writing: What are the goals for your post? How will it benefit your business? What are you hoping to achieve by writing the post? What do you want readers to do? How to write an intentional post In Grow With Us episode 33, we talked all about intentional blogging. So, instead of restating the same information again, I'll highlight a few things we discussed. Then, if you missed the episode the first time, head over to listen to it or read the show notes. What blogging intentionally is How to create a 3 part blog post The importance of answering questions from your audience Focusing on quality and not quantity Plugins that can help you Blog organizer and checklist If you haven't downloaded our free resource from the TpT conference yet, you can get that on the Resources page here. The Challenge Organizer document has a place to help you brainstorm your blog post ideas. There's a spot for you to write the post title, post goals, and the main ideas you want to discuss. Keeping the goals front and center is important because you need to know what action you want readers to take when they finish reading. Your post should be based around leading them in that direction. The organizer and checklist are designed to make it easier for you when you get to the point of sitting down to write the blog post. This week our focus is on brainstorming the post, writing it, creating the images, adding the email opt-in, editing it for SEO, and adding in links. Importance of including links You want to include links throughout your post for two reasons: It's good for SEO It allows you to provide more valuable information for your readers After you write your blog post go back and look for areas that you can place links. You can link to other blog posts that you have on the topic, your email opt-in, or your TpT store. Remember to keep your blog goals in mind so you know what links to include. Your links don't always need to be i

Are you putting out tons of material but your conversion rates are poor? Do you wish that you could stay a step ahead of the competition? How do you even begin competing in a saturated market like SEO? Don't worry! These questions are normal! Are you putting out tons of material but your conversion rates are poor? Do you wish that you could stay a step ahead of the competition? How do you even begin competing in a saturated market like SEO? Don't worry! These questions are normal! In this episode, we'll cover: * How to dominate by niching. * 3 of the best conversion tools. * #1 way to boost your agency's profile. Today, I talked with Chris Ching CEO and Founder of ElectricEnjin (https://electricenjin.com/) — an eCommerce website design and SEO agency. Chris is a long-time fan of the podcast, and he's here to share some tips on how he catapulted his agency into adulthood. I love hearing from fans of the show, especially when they come on and share some killer strategies with me. Chris is insanely talented, and he has a few tips that will definitely help new and old agencies alike. HOW TO DOMINATE BY NICHING Chris is definitely a hustling agency owner. He went through 3 iterations of his business before he found a winner. We've all pivoted before. But, his best tip on staying competitive in a dense market is this — niche down. I've talked about niching plenty on this podcast. But, this is a reminder — niching brings success (https://jasonswenk.com/niche/) . There are a plethora of agencies that are going to be competing with you. You need to find what makes you different. Figure out what you're really just good at and use it. Don't focus on your weaknesses! Focus on your strengths! You cannot be the best at everything. So pick one and dominate it. Plus, when you're great in one industry or one skillset, you're more likely to get hired for your expertise. Think about it. Would you want to hire an agency that's good at digital marketing or amazing at SEO? It's a no-brainer. 3 OF THE BEST CONVERSION TOOLS One of the toughest parts of starting an agency is figuring out what kind of content converts. Do you start throwing up LinkedIn ads? Should you put out white papers? According to Chris, these are three of the best conversion tools in today's atmosphere. * #1 Lead Magnets: Chris's agency offers a free site audit as their lead magnet and they're totally crushing it with converting those free audits into paid clients. * # 2 Chatbots: I'm a big believer in chatbots (https://www.facebook.com/jasonswenk/videos/facebook-messenger-bot-best-practice-a-strategy-that-generated-250k-revenue/1045222472312264/) . In fact, I have one! Chatbots are 24/7 sales machines that grab leads, convert, and engage with minimal investment. It's silly not to have one at this point. * # 3 Personalized videos: I send personalized videos to ALL of my clients. They form a connection quick. Chris started using personalized videos on his free website audits. He said they made a huge difference. In fact, he says his audit conversion rate is 50%! #1 WAY TO BOOST YOUR AGENCY'S PROFILE If your agency website is not converting the way you'd like, you can change that by making sure your content is ranking for the people who're searching for it. Run a content audit on your own website. Develop a customer avatar (or several of them) and make sure your content is directed to those avatars. Take a hard look at the value you're providing compared to your competitors. Write the content your prospects are actually looking for and maybe even delete old stuff that's cluttering up your site (https://jasonswenk.com/increase-website-traffic/) . Chris and I talked about one of the most common problem areas for agencies — not branding an experience well. It's not enough to tell people you do x,y, and z. You have to form an emotional connection with your clients. Chris gave a great example. Clif Bars logo has the guy hiking up a mountain with a nature backdrop. They're chunky, unique, and rugged. PowerBars tell you what's in them. It's entirely functional. Sure, PowerBars still sell. But, Clif bars were able to jump into a market and beat out the Goliaths by transforming themselves into more than the product. They're an experience. Same thing with Apple and Microsoft. Both of them have done tons of branding. But, one offers an experience, the other offers function. Both can succeed. The difference is this — Apple was able to outsell Microsoft and enter a saturated market. How? They branded an experience. 

We're talking all about SEO and why you should care about it. My guess is if you clicked on this episode, you know this is something you should be doing. I hope your New Year is going well. I am starting a series here all about search engine optimization, or SEO. Most people don't really like SEO because it's kind of annoying and difficult. But if you have a website,  it's a necessary evil. Most people think it's just about finding keywords and stuffing them anywhere they can in their posts and pages, but it's actually much more than that. At the same time, it's not really as hard as you think. But it feels like a daunting subject because unless you're an SEO expert… and have been studying this forever... it's like, "Oh my gosh, you might as well tell me that I need to start coding my website from now on because it's just way too much on top of all the other things that you need to do.” We're just going to start breaking it down. In this podcast episode I'm going to tell you what it is and why you should care. Then in future episodes I'm going to tell you how you can do what you need to do with your SEO. First things first, what is SEO? It's what you do to rank in search engines. And I'm not talking about just Google… any search engine. Google is one of them. Bing, Yahoo, whatever else people use to look for stuff. But it's not you the big ones. It's also things like Facebook, Pinterest. Anywhere that you type into a search bar and people would go to look for something in particular. That is going to be a type of search engine.   Just click here for your Blog Post SEO Checklist. If this podcast has been helpful for you, go ahead and - Subscribe in iTunes. So you can get new episodes delivered to you every Tuesday and Thursday. And while you're there, if you have a moment, please - Leave a Review in iTunes. If you think this podcast is gonna be helpful for other people, leaving a review is a great way to get it up there and suggested for the other people that are looking for podcasts. So, really, really appreciate it if you would leave us a review. And that's it. We will see you in the next episode. Links Mentioned in this Podcast: Organizing Her Business Systems and Technology FB Group Send me an email Blog Post SEO Checklist Let’s connect on Instagram Yoast SEO Old Blog Post About What Is SEO and Why Should You Care ORGANIZING HER BUSINESS SYSTEMS AND TECHNOLOGY FB COMMUNITY - https://www.facebook.com/groups/OrganizingHerBusiness TIA HAIN INSTAGRAM - https://www.instagram.com/tiahain/ ORGANIZING HER BUSINESS SYSTEMS AND TECHNOLOGY SHOW NOTES - https://tiahain.com/27

Whenever I think about someone who can teach the intricacies and best practices required for good SEO, nobody comes to mind faster than Rand Fishkin. I had the incredible opportunity to chat with him after he gave a talk at a conference I was attending recently - this episode is my recording of that conversation. In it, you'll find a wealth of information as Rand outlines the top tips you should apply for your SEO efforts in 2018. I also asked him about his experience scaling his company (MOZ) from nothing to over 120 employees, and he revealed that the human component of scaling was the hardest part. In his usual style, Rand delivers actionable advice that anyone can apply today. Don't miss this conversation. Rand Fishkin says there are 3 reasons SEO has rapidly changed in the last 5 to 10 years and gives advice about how to deal with it If you've been paying attention, you've noticed that the best practices for SEO have changed dramatically over the last five to ten years. Rand Fishkin says there are three primary reasons for that. It has to do with Google taking over the SEO market and consequently becoming the dominant force to determine what good SEO practices should be, along with the way the marketing world, in general, has grown up over that time frame. These are intriguing concepts to explore and ones that Rand explains, along with one more, in this conversation. One of the biggest challenges around scale is the human interaction involved and the tendency toward tribalism. How do you keep team members unified? It's not easy to grow a company, but it's even harder to grow it in a way that keeps the team cohesive and working toward the same goals. That's what Rand Fishkin explains about the difficulties of scaling MOZ from a startup that consisted of him and his mother to a company of over 120 employees. There are all kinds of dynamics that arise as the team expands, including tribalism, which Rand defines and highlights as one of the biggest challenges he faced as his company continued to grow. There are a handful of lessons you can learn from the stories Rand shares on this episode, so make the time to listen. SEO for 2018 is shifting away from being predominantly keyword-driven and more toward intention-driven Though keywords are still important when it comes to SEO in 2018, the reality is that Google is attempting to make its algorithms more and more intention-driven. What does that mean for best practices for SEO? It means that those doing SEO for their websites need to keep in mind that word selections, the crafting of web titles, and even the formatting of the content on the page needs to be done in a way that tries to discern the intention of the person searching and what would cause them to land on the pages you are designing. It's sort of like trying to figure out someone's motive without talking to them, but Rand says it is the way SEO in 2018 is headed. You can hear his explanation in this conversation, so I encourage you to take the 21 minutes required to hear it. Rand Fishkin says if you only have $1000 for marketing, focus on the convergence of these three things Most startups struggle when it comes to marketing simply because they have a limited budget that has to be divvied up among many priorities, all of which feel crucial to the growth of the business. Rand Fishkin says that marketing is one of the priorities that has to stay near the top of the list, but it doesn't have to cost an arm and a leg at the beginning. In our conversation, Rand reveals the importance of three marketing decisions that founders or leadership teams can make that will enable them to make the most out of their limited marketing dollars. To give you a preview, here they are in bullet point form. Focus on an area where you have passion and interest (video, visuals, audio). Choose an area where you can provide unique value that nobody else is providing. Find a place where your audience or their influencers ar...

Note: this episode is available to listen to in the player above, on iTunes and Stitcher. Blogging is Alive and Well and Remains Relevant Today, there are so many new mediums that people often ask if blogging is dead. I certainly don’t think blogging is dead, but it has changed. Today I’m going to talk about why blogging is alive and well, and the benefits of blogging. I received this listener question on Anchor, from Marcus Boswell. What does the modern blogger get out of blogging? This question is common, because there are so many other things we could be doing with our time. Let’s explore why blogging is still relevant today. If you have a business or are starting a business, the reason to have a blog really boils down to this quote by Bob Burg. “All things being equal, people do business with, and refer business to, people that they know like and trust.” In This Episode How to be known, liked and trusted Blogging generates trust - people actually talk to you like they know you Creating and publishing useful content on a regular basis creates relationships Besides building trust and relationships with readers, there are many secondary benefits of blogging. Secondary Benefits of Blogging Blogging is great for SEO It can drive traffic to your business Great for converting traffic to leads Great for building authority and credibility Blogging helps personalise your brand It provides fuel for social media These secondary benefits are fantastic, but the relationship building and showing your customers that you really understand their problems and know them is really why blogs are so powerful. "Honest and transparent content is the greatest sales and trust building tool in the world. Period.” Marcus Sheridan from Sales Lion Creating great content on a regular basis that changes people’s lives helps us, but is blogging the only way? Podcasting, YouTube, Facebook, Twitter, and other social outlets can all help build trust. Why Blog? Your style and voice should dictate what medium you use to create your best content. Where is your audience? How do they prefer to consume content? What medium works best with your topic? Always consider using a blog. You can embed any medium on your blog. With a blog you have complete control, avoid using a third-party for a home based You can always use other hosts, but point back to your home base Examples of people using different mediums, but pointing back to a blog as a home base: ZenPencils.com - Gavin has created a home base for his preferred medium - cartoons, all based around a blog. LisaEldridge.com - A blogger using YouTube, Instagram, Facebook and Twitter to highlight her make up examples and tutorials. JayBaer.com - A speaker and author who uses podcasting to drive traffic back to his blog and content. iSocialFanz.com - You can find Brian Fanzo on every live streaming network, but he posts the replays on his blog. Resource Mentioned Anchor.fm - 5 Ways Bloggers and Content Creators Could Use Anchor Full Transcript Expand to view full transcript Compress to smaller transcript view Darren: Hi there and welcome to Episode 98 of the ProBlogger podcast. My name is Darren Rowse and I'm the blogger behind problogger.com and today, I want to tackle a question I get asked a lot. Is blogging dead? There's heaps of other mediums around at the moment and I constantly hear people saying, "You know, blogging is dead. It's been killed by," and you can insert your favorite medium here.  I want to tackle that. I want to talk about the benefits of blogging today because I obviously don't think that blogging is dead, but it has changed and that's what I want to talk a little bit about today. You can find today's show notes with some links that I will mention in today's show at problogger.com/podcast/98.

Every business has limited resources, so how do you prioritize opportunities in SEO? It’s not a straightforward question. And there is no right answer. But you have to choose priorities regardless. In this episode, Nate & Brett debate the choice between on-page/content and off-page/links for SEO. What side do you think will win? Debate Points […] The post #30: On-Page Content vs. Off-Page Links Debate – Where Should You Spend Resources? appeared first on Bamboo Chalupa Podcast.

http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com * Content repurposing can help you generate more traffic * Content marketing is saturated * Too many people are producing too much content that is not distributed so it is hard to do, tiring, too limited in its modality, so your content is just lost in the noise * Your website may not be the best place to host your content now * People are too lazy to go to your website to read you content * They want to consume on Facebook, Instagram, Twitter, iTunes, etc * "Content marketing without content remarketing will not work any longer." * This is not "content syndication," i.e. sharing your blog post on a bunch of sites like Medium, LinkedIn, etc. * Content repurposing is creating content as a blog post, a video, a SlideShare, a social media post, etc. * To find time for content repurposing ... * Stop creating new content * Then  squeeze your existing content to get more out of them * For example, turn old interviews into blog posts then slides * Focus on solving the problems your prospects have * Evergreen solutions to evergreen prospects are best for content repurposing * What do you want this content to do for your business? * Have a CTA. Start there. * Solve an evergreen problem * Ana doesn't worry too much about SEO * Focus on your audience * Know your customers * Having buyer personas can help but they can change over the life of your business so stay in touch with your readers so you know their current needs * Do light keyword research on sites like *Answer The Public ( https://answerthepublic.com/ )* to confirm there is a problem that needs addressing and a few minutes on *SEM Rush* ( http://www.semrush.com/sem/?ref=201705l3Dq ) * She has made two brand new posts in the first 8.5 months of the year and her business is up and traffic is up * She does not buy any traffic for her Traffic Generation Cafe * Her traffic has doubled this year * Content Repurposing is great for SEO * It gets you discovered and quoted and links from those who discover you and link to you * Ana makes less content but makes it elegant and awesome * For light changes to a post keep the original post date * There is no duplicate content penalty from Google * Google simply ranks the original content higher and may not rank your re-posted content * That is not a penalty * If your re-purposed post on LinkedIn appears as #1 and you have a good CTA back to your site don't you still grow and win? * You need to know the process before you outsource it * *Slide Share ( https://www.slideshare.net/ )* is the sleeping giant of content marketing * She starts as a blog then goes to Slide Share * Slide Share is an outline, it's short and sweet * Sell yourself as a trusted source and expert * Use as few words as possible * Images are hugely important in ranking and connecting with your prospects * Content Repurposing is all about showing people, not telling them * *Jay Baer* ( /blog/tsw-015-the-sales-whisperer-podcast-interview-with-jay-baer/ ) told her the first piece of content you create is not "the" content, it's only the beginning Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Today we have John Doherty, an entrepreneur and digital marketing consultant. A graduate from James Madison University, located here in Virginia, he graduated in Technical and Scientific Communication as well as Online Publication in December of 2007. The founder of a company called Credo, a company to connect to other companies with the right agency or marketing consultant for their needs, John is also busy with freelance digital marketing consulting and an amazing photographer. Welcome John! [1:00] question So, tell us something we don’t know about you. Lives in Denver, Colorado Married with a dog Graduated college in 2007   [1:49] question If you could go back in time and give the college version of yourself one piece of advice what would it be and why? Have more fun Good at managing time   [2:39] question What financial mistake did you learn the most from? Watch budget more closely   [4:27] question Side jobs are so important these days; how did you get started freelance digital marketing? Had a friend that needed help Needed to make more money   [5:33] question So, tell us about Credo. What is it and where did the idea come from? Started from freelance marketing side jobs Connects startup businesses Finds agencies/ consultants to help grow businesses   [7:11] question What made you most nervous about starting your own business? Might not work out Steep learning curve   [8:10] question So let’s dive into some search engine discussion- For our listeners that don’t know, what is SEO? Search Engine Optimization Getting your website ranked better in search engines (Google)   [8:55] question There are a lot of “SEO experts” out there, how can I tell if I am hiring the real deal or a faux expert? Look at their experience Look for agencies looking to teach you, not keep their “secrets” Do they understand how you make money?   [10:14] question What is a meta description and do they matter in my SEO description? Meta- description- a tag up in the head section of your page that describes what the page is about Does not affect your rankings Can help with getting more clicks from search results   [11:46] question What is the difference between an internal and an inbound link? Can you give an example of when they are used? Internal link- a link on your website to another page on website (Site A -> Site B) Inbound link –Also known as external link has own page authority Google counts as a vote   [13:20] question How long will it take me to see results from my SEO? It’s situational Is it a new website? How competitive is the niche?   Value link round: [14:26] question Why do you think people fail in creating their business? Afraid to start Give up   [15:15] question What books or other podcasts do you recommend to our listeners? Books: Let my people go surfing The hard thing about hard things Four hour work week   [16:09] question What is the best advice someone ever gave you? My mother said: oh what a tangled web we weave, when first we purpose to deceive   [17:05] question What is a way for our listeners to get in touch with you? Twitter: @dohertyjf getcredo.com Personal website: johnfdoherty.com   [] question Any last advice you have for our listeners? Don’t take a leap with no safety net Have 6 months of emergency money saved up You have the 9:00-5:00, but then there’s the 5:00-9:00 Keep trying- 7 ideas will fail, 2 ideas will be okay, 1 idea will be amazing Support this podcast at — https://redcircle.com/chain-of-wealth-debt-investing-entrepreneurship-wealth-and-more/donationsWant to advertise on this podcast? Go to https://redcircle.com/brands and sign up.