Podcasts about quality guidelines

Hadiya Nuridden is the CEO and founder of Duets Learning and author of the new release, Quality Management in Learning and Development. In this episode, Hadiya breaks down what quality management really is and the misconceptions around it. Go beyond the limited “review process” mentality of checking for typos and broken links and learn how to think bigger by developing a quality management system that works toward the success of an organization.    The conversation also covers the challenges L&D professionals face when it comes to collaborating on a quality management system across departments. Hadiya shares her expertise on incorporating evidence-based procedures, designing for accessibility, and user-generated content in quality management guidelines. Resources Hadiya on LinkedIn: https://www.linkedin.com/in/hadiyanuriddin   Book: https://www.td.org/book/quality-management-in-learning-and-development   Duets Learning Website: https://www.duetslearning.com/   Interlude Newsletter: https://www.linkedin.com/newsletters/interlude-7036192515565240321/     

In this episode, we talk about AI and SEO.  Specifically, ChatGPT & the newly-released Gemini, and the current industry buzz about Google and the potential upcoming changes:How Google's current shift towards AI resembles shifts made in the past?What have website owners done in the past to end up winning in the long-term? What does this mean for you (and me) and what to keep in mind for 2024? In this Episode...[0:51] Question: Can you get websites listed in ChatGPT?[1:44] Passwords are going away[3:44] Danny Sullivan said Google is changing[4:23] Google fires their Quality Raters [6:30] Google updates their Quality Guidelines[8:33] The Buzz about Google and AI[9:14] How to approach SEO in 2024[10:04] This has happened before[11:07] Examples of Big Changes in the past[12:10] The winners always do the same thing... [12:41] What is this Good Stuff that Google recommends?[13:23] What to remember in 2024... Contact:www.meredithshusband.com/contact

Apple Maps & Local Opportunities: Apple Maps is ACTUALLY used for local discovery and it appears to be sending more traffic than either Yelp or Bing. According to Apple insights at least 28% of clicks came from category searches. While  Apple Maps generates ~5% of the web visits and perhaps 10% of the phone calls of GBP, that is enough to put Apple Maps in second place as a source of local leads. Interestingly having access to both Apple and Google Maps driving direction clicks we can estimate Apple Maps market share at about 40% of all iPhone users Learnings from going undercover as a quality rater for Google: Cyrus Shepard signed up to be a Google Quality Rater and doing so allowed him to provide additional insights into what Google thinks is important. The details of  content, user intent, and web page quality understanding clearly inform the algo and provide a basis for Google's results particularly in “your money and your life” categories. Is Google's AI based SGE a dead end or the future of search?Initial excitement around Google's AI response to bing chat raised hopes of a better user experience with search. The product, being slow and often not informative, has not really done that. And, at least according to this limited Twitter poll, users are using it less. Is it all just theater?The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.near memo ep 120Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

Every website listed on Google is held to a certain quality standard that will determine how they rank for particular searches compared to other websites. However, not every website is held to the same quality standard, and your law firm website is no exception.    In this episode of the Law Firm Marketing Decoded podcast, we're going to be learning more about Google's search quality guidelines and how to improve the expertise, authoritativeness, and trustworthiness also known as E-A-T of your website to achieve better visibility on Google for relevant and local searches.  

1. Facebook Retires ‘Instant Articles' - Originally launched in 2015, Instant Articles were designed to provide publishers with a more engaging, fast-loading way to present their articles on Facebook, helping to maximize reader engagement within the app. As reported by Axios, Meta's ending support for Instant Articles as it works to better align with user preferences, which, increasingly, see video being its most engaging content format.2. TikTok Adds Photo Mode - Now TikTok has copied Instagram (perhaps in retaliation for IG copying all of its stuff) and launched  a new ‘Photo Mode' for still images in the app. Photo Mode looks exactly like Instagram, with users able to post carousels of still images that users can scroll through in the app. Per TikTok:“Photo Mode allows you to share carousel posts of still images that automatically display one after another. You can add music to soundtrack the images, which viewers can swipe through at their own pace.”3. YouTube Launches @handles For Channels - YouTube's moving more into line with other social networks with the addition of @handles for channels, which will make it easier to drive traffic to your profile, and promote your channel in the app.“Handles are a new unique identifier (example @youtubecreators) & ALL YouTube channels will have one. Your unique @handle will help people find & interact with you & your YouTube channel. And because handles are unique (unlike channel names), it's easy to confirm if you're engaging with the right person or not.”Your @handle, which will be unique to your channel (unlike Channel names), will directly connect people to your content, like it does on Twitter, TikTok, Instagram, etc. @handles will also function as a unique channel URL, providing another branding opportunity. Up till now, custom channel URLs have only been available to creators with 100 subscriptions, but now, YouTube's making the option available to all users in the app. @handles will also make it easier and faster to mention channels in comments, community posts and video descriptions.“For example, creators can be shouted out in a mention in comments or tagged in the title of a recent collab, helping them increase visibility and reach with new audiences.”Part of the idea here is to better promote channels, in alignment with habitual trends, with a key consideration likely being Shorts and helping to maximize Shorts channel growth by making it easier to follow creators. Another element that YouTube's looking to tackle is the rise of copycat channels, where scammers create channels that look similar to popular YouTubers', often by using the same channel name. By ensuring that each channel has a unique @handle, which they can promote direct, that will make it harder to create replica channels, and trick users with uploads and scams.4. Google Data Studio Is Now Looker Studio - Google launched Data Studio in March 2016 as part of the enterprise Google Analytics 360 suite, with a free version that lets you turn your data into informative, easy-to-read, easy-to-share, and fully customizable dashboards and reports. There are easy-to-use drag-and-drop features to customize reports from various data sources, including Search Console, Google Analytics, Google Ads, and much more. Now Google has renamed the popular analytics and data platform from Google Data Studio to Looker Studio. Google wrote “starting today, Data Studio is now Looker Studio.” “With this complete enterprise business intelligence suite, we will help you go beyond dashboards and infuse your workflows and applications with the intelligence needed to help make data-driven decisions,” Google added.Google also announced a Pro, paid, version of Looker Studio named Looker Studio Pro. Google said that the Pro version will get new enterprise management features, team collaboration capabilities, and SLAs. Google said that is just the first release and the company has “developed a roadmap of capabilities, starting with Dataplex integration for data lineage and metadata visibility, that our enterprise customers have been asking for.”You can learn more about this change on the Google blog.5. Google Swaps Title Tags With Site Names For Mobile Homepage Results - Google is now only showing the generic site name in mobile search results that are for the entire website, such as for the home page. Google is using site names in order to make it easier for users to identify the specific website in the search results. Here is what Google published in the official announcement:  “Today, Search is introducing site names on mobile search results to make it easier to identify the website that's associated with each result…”This new feature is available in the English, French, Japanese, and German languages and will begin showing up in other languages over the next few months. Google is recommending the use of the WebSite structured data type because Google is using the WebSite structured data type, specifically the “name” property, to understand what the site name of a website is. So it is best that your site has the following: WebSite structured data Title tag Headings (H1, H2, etc.) Open Graph Protocol meta data, specifically the og:site_name You can read the official announcement here and the Search Central Documentation here. 6. Google Renames Webmaster Guidelines To Search Essentials & Some Changes - Google has renamed the Google Webmaster Guidelines to Google Search Essentials. The name change is Google's ongoing efforts to remove the term "webmaster" so that these tools and documentation do not narrow the focus to just "webmasters," but expands it to publishers, site owners, developers, creators, and so on. Google also changed the overall format, added clearer terms and examples and also tried to simplify them for easier consumption. Google explained they updated the: Technical requirements: It is a new section to help people understand how to publish content in a format that Google can index and access.  Spam policies: Google updated its guidance for its policies against spam, to help site owners avoid creating content that isn't helpful for people using Google Search. Google explained that most of the content in these spam policies has already existed on Google Search Central in the "Quality Guidelines", Google did make a few additions to provide clearer guidance and concrete examples for issues like deceptive behavior, link spam, online harassment, and scam and fraud.  Key best practices: Google published new guidance with key best practices that people can consider when creating sites, to create content that serves people and will help a site be more easily found through Google Search. 7. Google Announces Search Central Live Conference - Google announced live conference series called Search Central Live previously known as Webmaster Conference. The conference is scheduled for November 24, 2022 in Singapore. Registration for a limited amount of seats is currently open until November 15th, with ticket confirmation set to begin on November 17. Admission to the event is free. Per Google:“Before you buy your transcontinental plane ticket, keep in mind that we do plan to have more of these events in the future, and some might be closer to your base. Stay tuned for these updates on the Search Central Live event page or on Twitter.”Here is the official announcement.8. Microsoft Bing Launches Image Creator - An AI Image Generator - Microsoft has launched Image Creator - an AI image generator to its Bing search engine, which enables users to create digital art from text input. Let's say a picture of a Shiba Inu as an astronaut would go perfectly with a blog post you're writing. You turn to the search engines for a free-to-use image, but you can't find one that matches your criteria. With the new Image Creator tool coming to Microsoft Bing, you can generate the exact image you need by inputting descriptive text.Image Creator is powered by DALL-E 2 image generator technology developed by OpenAI. Microsoft says Image Creator can assist searchers with creating images that don't exist yet.9. Google's Stance On The Use Of AI Images - Google's John Mueller and Lizzi Sassman discussed the topic of using AI Images on your site in Episode 48 of the Search Off The Record podcast. Although autogenerated text content is prohibited/limited for ranking in Google Search, surprisingly there was no similar prohibition or caveat discussed about AI generated images and ranking in Google Images.10. Google Updates Image Structured Data - Google has added three new structured data properties to be used with the ImageObject type in order to add support for credit, copyright and image creator information via structured data. Google's developer support changelog states:“Added support for image credits to the Image Metadata structured data documentation. Previously, you could only provide image credit information with IPTC photo metadata. When you specify image metadata, Google Images can show more details about the image, such as who the creator is, how people can use an image, and credit information. ”This is what the new structured data types are for, according to Schema.org: creditText - Text that can be used to credit person(s) and/or organization(s) associated with a published Creative Work. creator - The creator/author of this CreativeWork. This is the same as the Author property for CreativeWork. copyrightNotice - Text of a notice appropriate for describing the copyright aspects of this Creative Work, ideally indicating the owner of the copyright for the Work.” 11. Google's Advice On How to Write Good Alt Text - The purpose of alternative text (alt text) in images is to provide audiences with screen readers a way to understand the images. In Episode 48 of the Search Off The Record podcast, John Muller and Lizzi Sassman gave the following advice on how to write Good Alt text:“Imagine that you're reading the web page aloud over the phone to someone who needs to understand the page. This should help you decide what (if any) information or function the images have. If they appear to have no informative value and aren't links or buttons, it's probably safe to treat them as decorative.From an SEO point of view, my recommendation is always to provide context for the image as well in the alt text. So if you have a picture of a beach, don't just be like, ‘Oh, this is a photo of a beach.' But rather like, ‘This is the beach before the chemical spill happened.' And… Because it's very different context if someone is searching for a beach for a holiday, it's like, ‘Oh, I want to see a beautiful beach. I'll go there on vacation.' And if you notice, well actually, this is before the chemical spill happened, then it's like, ‘Well, maybe like that would lend itself to different kinds of Search queries.'Because ultimately, when you're talking about Image Search, it's not that people want an image, but rather they want information which is attached to that image. They want kind of to understand a specific topic to find some information. And that additional context is something that you can provide in the alt text. And that's something that they might be searching for. And if they're searching for it, then make it easy for them to find that.”12. 3 New Examples From Google On How To Write Product Reviews - There has been a lot of confusion about the types of sites that may be impacted by the product reviews algorithm updates. This algorithm was designed to look at sites that offer product reviews, not necessarily e-commerce sites that have reviews on the product listing pages. So Google has added three new examples to the top of the “how to write product reviews” help document, clarifying more types of sites that may be impacted by the product reviews algorithm updates. The 3 example are: An expert staff member of a merchant that guides shoppers between competing products. A blogger that provides independent opinions of products. An editorial staff member at a news or other publishing site. These examples provide additional guidance on what types of sites may be impacted by this set of algorithm updates. In short, it is about content where someone is doing a review of a product, either as a comparison or a deeper dive into a specific product. This can include merchant sites, shopper guides, bloggers that share their opinion, news or publishing sites doing reviews, and more.As Alan Kent of Google recently said on Twitter “a merchant's product page with user reviews is not considered a “product review page” in this context.”Google also recently clarified that structured data may help Google identify product review-type content, but it is one of many ways Google identifies such content. Danny Sullivan wrote, “as for structured data, it might help us better identify if something is a product review, but we do not solely depend on it.”13. Google Still Does Not Use HTML Lang Attribute - Google's John Mueller https://twitter.com/JohnMu/status/1577945097693532166re-confirmed that Google Search does not use the HTML lang attribute. He said many screen readers do and Microsoft Bing might use it as well, but Google Search still does not.This is a similar statement to what he said several years ago in a video response - “We don't use that at all. So we use the hreflang links if you have that if you have different language versions. But the language attribute within the HTML markup is something we don't use at all. We've found that this language markup is something that is almost always wrong. So we tend to ignore that.”14. Google: SEO Is A Long Game - We all know that ranking well for competitive terms in Google Search is not as easy, or even a fraction as easy, as it was two decades ago. This is because of many variables including but not limited to Google's algorithms getting better and there being a lot more competition.John Mueller of Google responded to a complaint about SEO being too hard for news businesses to even bother trying. The question was "is SEO dead? I mean, starting with a new website these days it is basically impossible to outrank high authority websites. So many high DA showing up in the SERP. What can we do with a new website?"John's response was solid, he said "If you mean it should be trivial to out-rank long-existing, legitimate businesses with some SEO tricks, then yes, that kind of SEO is long dead. It's not enough to throw some keywords on a page to make it useful to users."But that does not mean SEO is dead or you should give up and not try to start a competing business with others. You just need to take the time and effort to compete. The same logic applies to offline success as it does with online success. You can't just start a new brand of soda and expect to compete with Pepsi or Cola overnight, it takes time, resources, marketing and a good product.15. Google: Do This To Get New Content Indexed Quickly - Google's John Mueller said that pinging Google that your sitemap file has been updated can help Google index your new content quickly. He said it is simply Google practice to ping Google with when your sitemap file is updated.Of course, this does not guarantee indexing. Google still does not index everything, so just because you might ping Google about a new URL, it does not mean Google will index it.John Mueller wrote on Twitter "Pinging a sitemap is a bit different than just providing it in the robots.txt -- by pinging, you're actively flagging a change in the sitemap file. If you're keen on having new content indexed quickly, that's a good practice."According to Google developers guide "Google doesn't check a sitemap every time a site is crawled; a sitemap is checked only the first time that we notice it, and thereafter only when you ping us to let us know that it's changed. Alert Google about a sitemap only when it's new or updated; don't submit or ping unchanged sitemaps multiple times."To use the ping tool, send a GET request in your browser or the command line to google.com, specifying the full URL of the sitemap. Make sure that the sitemap file is accessible. E.g: https://www.google.com/ping?sitemap=FULL_URL_OF_SITEMAP16. Google Ads Launches Content Suitability Center - Google has launched a new content suitability center in Google Ads where you can manage your suitability settings for all campaigns on YouTube and the Google Display Network.Google wrote, “previously, managing suitability settings was done in multiple, segregated sections of Google Ads and the experience differed across Google platforms.” “This led to a time-consuming and cumbersome implementation process, along with misconceptions and misuse of the controls. While exclusions can be helpful tools, brands also want to be mindful of the types of content they choose to exclude. Over-exclusion can negatively impact your cost and reach. It can also unintentionally exclude great, brand-safe content or content relevant to diverse communities,” Google added.When you enter the new suitability center in Google Ads, you can now select one of the three inventory modes. Inventory modes “cater to your preferences for various sensitive themes, such as profanity, sexual suggestiveness and violence,” Google explained. You can fine-tune additional exclusions from that point. Once you have designated your preferences at the account level, Google Ads will now automatically apply these settings to your future campaigns.17. Google Ads Will Remove Some Content Targeting In YouTube Conversion Campaigns In 2023 - A major benefit of YouTube ads has been the powerful targeting options, many of which will now be removed early next year according to a Google Ads help article. The help article, “Optimize your Video campaign for more conversions” contains a content targeting section that recommends avoiding the addition of content targeting (by keywords, topics or placements) in campaigns.These content targeting options are beloved by many advertisers due to the granularity they provide. Placements could target YouTube Channels, specific videos, video lineups, URLs, Apps, or collections.With the current targeting, advertisers could match ads to channels/videos to deliver more customized messages to audiences. This change will effectively put an end to the hyper-targeting that made YouTube so appealing for ad dollars.Another major blow is the loss of keyword targeting on the self-proclaimed 2nd largest search engine in the world. The removal of query targeting on a (video) search engine hurts.While keywords on YouTube haven't historically been as powerful as traditional search, it has been a way for advertisers to help answer queries with their video content. There is no doubt that advertisers will need to get more creative in order to hit their target audience.Advertisers running YouTube content targeting campaigns that leverage keywords, topics or placements will have the targeting removed.If you are running ads using content targeting options, you should stay tuned to updates as those targeting settings will be automatically removed from your campaigns. With less targeting, you'll reach a larger audience and may spend more on less qualified users.

Join Duffy MacKay, Senior Vice President of Dietary Supplements at CHPA, and George Paraskevakos, Executive Director of the International Probiotics Association to explore the science behind probiotics, why gut health is so important, and what's next for this growing category. With special guest: George Paraskevakos, Executive Director, International Probiotics Association (IPA) Hosted by: Anita Brikman, Senior Vice President, Communications & Public Affairs, and Executive Director, CHPA Educational Foundation and Duffy MacKay, Senior Vice President, Dietary Supplements, CHPA

Google uses an algorithm to penalize websites that do not follow their Quality Guidelines. This is how Google improves search results for its users. Each instance when a website does not meet the quality guidelines, it's "penalized" by Google's algorithm and rankings decline.IN THIS EPISODE ...[00:44] Google Myth: The Ranking Algorithm [01:30] The Google ‘Spam Team'  [03:10] Don't buy links for SEO[06:43] "Spamming" leads to penalties[07:29] Semrush identifies potential penalties [10:04] Tips to avoiding penalties Topics discussed: Google Myths, Google penalties, how websites can be penalized, dangers of buying website links, Semrush.  MEREDITH'S HUSBAND SAYS …"Recovering from a single Google penalty  can be very costly."“A good foundation of purpose will be the best secret to your website's success.”CONNECT WITH US …Website: https://www.thewebinaut.com/merediths-husband/Instagram: https://www.instagram.com/meredithshusband/MENTIONED IN THIS EPISODE … SEMRUSH Free Trial My favorite tool for any SEO workDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

The World Health Organisation has revised its Air Quality Guidelines. This is a very significant update, particularly with the pandemic, so we take you to the source to discover more about the guidelines, the new thresholds for the air that we breathe, and how the new standards affect indoor air quality standards in your building.Our guest Tobias Zimmer was involved in setting the guidelines which are taking effect globally. In our conversation, topics we discussed included: Tobias' role in helping set the WHO guidelines How these guidelines are agreed Why this update is so significant Adoption and enforcement worldwide The biggest changes you need to know Can your existing system handle the change  GUEST DETAILSTobias Zimmer is deeply involved in the development of international Standards in the fields of air filtration and building ventilation, both at ISO global level and CEN on the European level.He has 18+ years' experience working in the ventilation industry and is an active member of Eurovent, EVIA and several other industry associations. For Camfil, Tobias is the Vice President of Global Product Management & International Standards, at Camfil. Contact Tobias on Linkedin:https://www.linkedin.com/in/tobias-zimmer-mba-86024317/GUIDELINE LINKSWHO Guidelines - https://www.who.int/publications/i/item/9789240034228 EuroVent Guidelines - https://eurovent.eu/?q=content/eurovent-423-2022-selection-en-iso-16890-rated-air-filter-classes-fourth-edition-english

The hosts start the show discussing Google's permanent loss of analytics data and a breakdown of Google Alerts. They then dig into the changes found in the latest update to Google's Search Quality Guidelines, the impact of the mobile continuous scroll, the questionable benefits of IndexNow from Bing and Yandex, and much more.Support this podcast at — https://redcircle.com/seo-101-on-wmr-fm/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Inhaling dirty air increases the risk of respiratory diseases like pneumonia, asthma and chronic obstructive pulmonary disease, and increases the risk of severe COVID-19.It's also a major cause of other noncommunicable diseases like ischaemic heart disease, stroke, and cancers.Air pollution is a health threat in all countries, but especially for vulnerable groups in low- and middle-income countries with poor air quality due to urbanization and rapid economic development, and air pollution in the home caused by cooking, heating and lighting.

Complying with Google's full quality guidelines won't necessarily affect how the search algorithms rank your website. But websites that do comply with the guidelines are the ones that Google wants to rank well – so it helps to be one of those. Tune in to this episode to learn more. Read the article at Advanced Web Ranking here: https://bit.ly/2YGYJSX Did you enjoy this episode? Please leave a rating or review, and share it! Connect with us: ‣ Website: Louder.Online/Connect ‣ Facebook: I Am Louder Online ‣ Twitter: @IAmLouderOnline  

Von den meisten unbemerkt hat Google eine neue Version der Search Quality Guidelines veröffentlicht. Inhalte, die sich auf mobilen Websiten hinter Tabs befinden, werden von Google nicht in den Ergebnis-Snippets angezeigt. Googles Martin Splitt hat erklärt, auf welche drei Dinge SEOs besonders achten sollten. Google PageSpeed Insights hat ein optisches Update erhalten, doch auch die Berechnung der Ergebnisse wurde angepasst. Die neuen Discovery Ads von Google versprechen eine große Reichweite. Die interne Verlinkung ist für die Rankings wichtiger als die URL-Struktur. Google zeigt jetzt auch Podcasts in den Suchergebnissen an.

Sooner or later, every developer is asked for project deliverables.  This may be source code, binary files, or full-blown documents.  No matter which of these is required, the best approach is to make sure these are complete.  Thus, let's look at some guidelines, suggestions, and best practices to help you nail this part of your job. Follow The Instructions First and foremost, follow directions.  We should have learned this in grade school.  Just as in those educational exercises, project deliverables should directly come from the requirements.  Do not add deliverables unless they are implied.  More importantly, do not skip on any of the project deliverables.  The best way to look at these is to see them as what you will be graded on.  Just like any other assignment, you can knock part of the deliverables out of the park.  However, anything that is missing will blot out those great successes.  For example, you could build me the most fabulous car ever and skip the wheels.  How happy do you think I would be with that car? Attention To Detail The expectation of the project deliverables is that they are your best effort.  They will not be a rough draft unless otherwise stated.  That means that finishing touches like checking layout, spelling, and grammar should all be applied.  This point is also one where you can add value and exceed expectations.  The trick is to add value without piling on deliverables.  You may be able to add a few items, but the better approach is to increase the quality of the required items.  In short, avoid bells and whistles.  Add value by focusing on the requirements and delivering more related to them.  This value can be quality, speed, maintainability, scalability, usability, or other improvements on a deliverable. Learn more in the book written for Develpreneurs at any stage in their progress:  https://www.amazon.com/Source-Code-Happiness-Finding-Success-ebook/dp/B07MKZBF6R  

Der dritte Teil unserer Serie über die Quality Guidelines von Google. Dieses Mal geht es um die Bewertungsskala, die von Lowest Quality bis Highest Quality reicht. Wir erklären die einzelnen Stufen anhand von Beispielen aus den Guidelines. Auch diese Episode richtet sich eher an Menschen, die ein tieferes Verständnis von Suchmaschinenoptimierung entwickeln möchten. Schnelle Tricks und Hacks findet ihr hier weniger. Über den Link findest Du noch mehr Infos zur Folge: https://www.jaeckert-odaniel.com/page-quality-wie-gut-ist-deine-website/ Trag Dich dort in unseren E-Mail-Verteiler ein und bekomme exklusive Infos zu unseren kostenlosen Webinaren. Unser Live-Workshop - 5 Gründe für Deine Teilnahme: https://www.jaeckert-odaniel.com/workshop/ Updates auch auf Facebook: https://www.facebook.com/jaeckertodaniel

Teil 2 unserer Serie über die Quality Guidelines von Google. Wir sprechen über das EAT-Modell. Google bewertet, wie kompetent der Ersteller von Content und die Website ist – anhand von diesem Modell. Wir erklären das Modell anhand von Beispielen. Die Episode ist – wie alle anderen Teile der Serie – für Menschen, die grundsätzlich die Philosophie und Denkweise von Google verstehen wollen. Gleichzeitig lassen sich daraus konkrete To-Dos ableiten. Über den Link findest Du noch mehr Infos zur Folge: https://www.jaeckert-odaniel.com/eat-modell-wie-kompetent-bist-du/ Trag Dich dort in unseren E-Mail-Verteiler ein und bekomme exklusive Infos zu unseren kostenlosen Webinaren. Unser Live-Workshop - 5 Gründe für Deine Teilnahme: https://www.jaeckert-odaniel.com/workshop/ Updates auch auf Facebook: https://www.facebook.com/jaeckertodaniel

Ross and John discuss some sad industry news. Google has released some new search quality guidelines worth mentioning, and a few SEO questions brought to Google's Webmaster Central are put to rest.

Ross and John discuss some sad industry news. Google has released some new search quality guidelines worth mentioning, and a few SEO questions brought to Google’s Webmaster Central are put to rest.

Ross and John discuss some sad industry news. Google has released some new search quality guidelines worth mentioning, and a few SEO questions brought to Google’s Webmaster Central are put to rest.

SEO is no longer about putting the right keyword in the right place. Now, it's really all about content marketing. Google expects its top rankers to be providing high-quality content that is relevant, useful, and engaging on a regular basis. This is good news! No longer is SEO a game that requires black hat tricks to outsmart your competitors. Instead, it's about creating a library of valuable information that positions you as an expert in your field and gives your readers a taste of what you can provide for them. When you publish Google-worthy content, your business becomes a reputable brand that your prospects will look to for solutions. Only then will you deservingly achieve top rankings. Why Google Wants High-Quality Content for SEO In order to understand how to write high-quality content for SEO, you need to understand Google's intent and why they choose to place certain content on their first-page results over other content. Google's number one intent is to provide the most relevant and useful answers to the keywords and questions people type (or speak) into the search bar. And they want to deliver it to you fast so that the answer is immediately at your fingertips without you having to search further for it. If you read through Google's Quality Guidelines, you can see that Google is putting an end to the SEO tricks and games that once used to win a spot on the first page of the search results. Instead, Google wants you to think of your website as a way to market yourself and your company and to demonstrate that you provide valuable, trustworthy, and engaging content that is worth one's while to read. Google wants its users to receive all the information relevant to their topic right off the bat so that users are immediately satisfied instead of frustrated. And it's paying off for companies that are using content marketing. According to Aberdeen, “annual growth in unique site traffic is 7.8x higher for content marketing leaders compared to followers (19.7% vs 2.5%).” Is your content worthy of being chosen as the go-to piece of content on your topic? Let's dive into 9 tips to make sure it is! How to Write High-Quality Content for SEO

On this first episode of 2018, John and Ross discuss the changes related to the December 12th Google Maccabee Update and a future rumoured update. They also delve into the first official release of Google Assistant Voice Search Guidelines and what they mean for SEO. Lastly, a few pieces of relevant news from John Mueller and a discussion about accepting cryptocurrency as payment in the realm of SEO.

On this first episode of 2018, John and Ross discuss the changes related to the December 12th Google Maccabee Update and a future rumoured update. They also delve into the first official release of Google Assistant Voice Search Guidelines and what they mean for SEO. Lastly, a few pieces of relevant news from John Mueller and a discussion about accepting cryptocurrency as payment in the realm of SEO.

On this first episode of 2018, John and Ross discuss the changes related to the December 12th Google Maccabee Update and a future rumoured update. They also delve into the first official release of Google Assistant Voice Search Guidelines and what they mean for SEO. Lastly, a few pieces of relevant news from John Mueller and a discussion about accepting cryptocurrency as payment in the realm of SEO.

Eren McKay is Social Media Strategist and SEO consultant. who provide search engine visibility by finding the best keyword phrases for client websites and setting up a social presence to attract their ideal audience. Some of her services include keyword research, competitive analysis, and On Page Optimization in which semantic words and phrases are used, schema markup and a variety of other factors. She cater to the best practices in the search world that are compliant with Google’s Webmaster, Content, and Quality Guidelines (also known as ‘white hat’). Her years of detailed dedication to clients allowed her to be nominated and winning the SEO Woman of the Year in 2012. She was also featured in the Huffington Post. Website: www.mckaysocial.com Twitter: @erenmckay 

The Industry’s Favorite SEO Podcast #EDGETALK : Reputation Management Last week, Google dropped a bomb on us. They released the full version of their Search Quality Guidelines. This 160-page PDF contains all the guidelines Google’s evaluators use to "assess the quality of Google’s search results." Why did Google release their […] The post appeared first on .

In today's episode of Internet Marketing Thursday, Virginie Dorn, CEO of Business Website Center and I continue our SEO conversation. We'll be talking about "Quality Guidelines" as outlined by Google Webmaster Tools. Ryan Perry founded Simple Biz Support, Inc. in 2009 to help small business owners increase sales through Google search. Follow me on Facebook Do you Tweet? Check me out on Google+ Business get's done on LinkedIn

Blackhat or “Grayhat” SEO is doing anything that explicitly violates Google’s Quality Guidelines or the law with the intent of improving organic rankings. It’s controversial and not recommended. It’s also a bit mysterious for many marketers and website owners. That said, blackhat SEO is something every marketer and website can learn from. This episode explores […] The post #19: Lessons From Blackhat SEO appeared first on Bamboo Chalupa Podcast.

The Smoking Gun: Deleted Google Author Photo Boosts Ad CTR ;Google hits Poland again with link network penalties;Groupon Tests Direct Traffic;Google Website Quality Guidelines Leaked;E.A.T. is the new acronym - Expertise, Authority and Trust;Head Of Googles Web Spam Team Matt Cutts Is Going On Leave   

The Smoking Gun: Deleted Google Author Photo Boosts Ad CTR ;Google hits Poland again with link network penalties;Groupon Tests Direct Traffic;Google Website Quality Guidelines Leaked;E.A.T. is the new acronym - Expertise, Authority and Trust;Head Of Googles Web Spam Team Matt Cutts Is Going On Leave   

The Smoking Gun: Deleted Google Author Photo Boosts Ad CTR ;Google hits Poland again with link network penalties;Groupon Tests Direct Traffic;Google Website Quality Guidelines Leaked;E.A.T. is the new acronym - Expertise, Authority and Trust;Head Of Googles Web Spam Team Matt Cutts Is Going On Leave   

Bing updates their Webmaster Guidelines, adding that if you use keyword stuffing, it can lead to demotion or even the delisting of your website. Also, Google quietly updates their Google Places Quality Guidelines for naming your business Related articles across the webBing Webmaster Guidelines Updated To Include Demotions For Keyword Stuffing Google Navigation Changes To Webmaster Tools; Google Warning External Keyword Tool Shut Down NearCrawling Unlinked URLs to Discover New Content; Paying for Site AuditsImage Mismatch Google Webmaster Tools Manual Action Penalty; Google Authorship, Custom Google+ URLsHow to Setup Google Authorship; Manual Action Detail in Google Webmaster ToolsBing Webmaster Guidelines Updated To Include Demotions For Keyword Stuffing

Bing updates their Webmaster Guidelines, adding that if you use keyword stuffing, it can lead to demotion or even the delisting of your website. Also, Google quietly updates their Google Places Quality Guidelines for naming your business Related articles across the webBing Webmaster Guidelines Updated To Include Demotions For Keyword Stuffing Google Navigation Changes To Webmaster Tools; Google Warning External Keyword Tool Shut Down NearCrawling Unlinked URLs to Discover New Content; Paying for Site AuditsImage Mismatch Google Webmaster Tools Manual Action Penalty; Google Authorship, Custom Google+ URLsHow to Setup Google Authorship; Manual Action Detail in Google Webmaster ToolsBing Webmaster Guidelines Updated To Include Demotions For Keyword Stuffing

Bing updates their Webmaster Guidelines, adding that if you use keyword stuffing, it can lead to demotion or even the delisting of your website. Also, Google quietly updates their Google Places Quality Guidelines for naming your business Related articles across the webBing Webmaster Guidelines Updated To Include Demotions For Keyword Stuffing Google Navigation Changes To Webmaster Tools; Google Warning External Keyword Tool Shut Down NearCrawling Unlinked URLs to Discover New Content; Paying for Site AuditsImage Mismatch Google Webmaster Tools Manual Action Penalty; Google Authorship, Custom Google+ URLsHow to Setup Google Authorship; Manual Action Detail in Google Webmaster ToolsBing Webmaster Guidelines Updated To Include Demotions For Keyword Stuffing