Brandology

Brand been feeling a little surface-level lately? I've gotchu

Building a brand can feel overwhelming, inconsistent, or confusing - like, where do you even start? What is going to move the needle?In today's no-fluff ep, I'm walking you through my Effortless Brand-Building Formula - a simple 6-part framework that will help you get known, attract the right people, and start becoming the obsession-worthy brand you know you can be.We cover:✨ The 6 key things you get to choose about your brand ✨ Why branding isn't something that just 'happens' to you (spoiler alert: you're in charge!) ✨ How consistency builds trust, and trust builds sales ✨ What to do today to create real momentum in your brandFurther listening: tune in to the 'how this one word changed my business' ep!

So maybe your brand looks good but doesn't really feel like anything...or maybe you're not sure what kind of emotional impression you're actually leaving. If so, this is the ep for you

If you've ever found yourself playing by the 'rules' of your industry, trying to get it juuust right, or wondering why your brand isn't standing out the way you want it to - this one's for you.In this episode, I'm unpacking the subtle ways brands blend in without realising it… and how to start breaking out of the comfort zone.We chat through:The danger of looking just like everyone else in your nicheWhy AI-generated messaging isn't enough to connect with your audienceHow fear of being 'too much' keeps your brand from owning its movementWhat to focus on instead if you want to build a brand that actually hitsListen to this past episode about why standing out for the sake of it is not an effective brand strategy.Let's build the brand your dream humans have been waiting for. ✨Links & Resources:

Feeling like your industry is too crowded for your brand to shine? In this episode, I'm sharing how to actually stand out - even in the most saturated markets - by focusing on emotional connection, curated brand feeling, and strategic soul-driven branding.What we cover: ✹ Why saturation isn't your biggest problem ✹ The power of understanding your audience (especially if you're your own ideal client) ✹ Why top brands aren't relying on their product to do the selling ✹ How to create an emotional connection beyond 'just visuals' ✹ The key to creating instant connection through your brandLet's build the brand your dream humans have been waiting for. ✨Links & Resources:

Feel like you're doing everything right - but your dream clients still aren't finding you? In this episode, I'm breaking down the three most common reasons your brand isn't landing the way it should...and what to do instead.We're talking:The difference between a pretty brand and a positioned brandHow messy messaging creates confusion (and kills conversion)Why emotion is the secret ingredient to brand magnetismLet's build the brand your dream clients have been waiting for. ✨Links & Resources:

Ever seen someone pay way more for a product just because it has a logo on it? Yeah. That's the power of a brand.In this episode, I break down a TikTok moment that proves why people don't buy products: they buy vibes. They buy identity. And they'll pay 9x more for something that makes them feel something.We'll talk about:The difference between solving a problem vs selling a feelingWhy two buyers can want the same thing but respond completely differentlyWhat you actually need to focus on to build a brand people choose - again and againIf your brand feels a bit...forgettable? Or you've been trying to stand out by being “different,” this episode will change your whole perspective.Let's build the brand your dream clients have been waiting for. ✨Links & Resources:

If you've been feeling the pull toward a rebrand, chances are you feel that something in your business feels misaligned or you just know it's time for a change. In this episode I'm walking you through my top 3 questions to ask yourself before you take the leap into rebranding your business. These are the things that will help you ensure your brand not only resonates with your audience but also feels like an authentic extension of you.What I cover in this episode:How I am currently refining my messaging for Haven StudioThe signs that mean it's time to rebrandWays to ensure that you are strategic when you rebrand your businessWhat to ask yourself before diving into a rebrand—Access my Brand in a Million workshop here.---Access The Brand Lab here.Get instant access to the Audience Attraction Masterclass here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

This episode is a little different because I'm sharing the audio from a training I ran recently, and trust me, it's packed with valuable insights. In this training, I dived into a topic I see come up all the time with my clients and that is how your brand might actually be repelling your dream clients. I break down the key areas that could be turning people away instead of drawing them in and what you can do about it. If you'd like to see the full training with the slides included, I have linked it below to download and watch.What I cover in this episode:Building trust with your audience to drive salesWhy your audience is choosing your competitor over youThe power of connecting through your messagingWhat you can implement in order for people to connect with you and choose you—Download the training here.Book your FREE 30-minute brand mapping consult here.Get my Brand in a Million workshop here.---Access The Brand Lab here.Get instant access to the Audience Attraction Masterclass here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

In this episode, I'm breaking down exactly why branding plays such a huge role in building trust and how it influences whether someone buys from you or not. People need both trust and connection to say yes to working with you or purchasing from you and branding is one of the biggest trust-building assets that you have. When we talk about branding, I don't just mean your logo or colours, I'm talking about the full picture from your visual identity, your messaging, your tone of voice and the strategy behind it all.What I cover in this episode:Building trust and connection to drive sales in your businessThe power of brand consistencyWays to provide a “try before you buy” experience for your audienceKey points to cover in your messaging to help your audience feel seenBook your FREE 30-minute brand mapping consult here.(There are 4 spots available for March)---Access The Brand Lab here.Get instant access to the Audience Attraction Masterclass here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

Rebranding can feel like a big task, but what if I told you it could deliver results faster than you might expect? In this episode, I'm sharing a client story that proves just that. While branding isn't always an instant fix, the right strategic shifts can turn your silent followers into paying clients, sometimes in only a few days! I'm going to walk you through how a simple yet powerful visual rebrand transformed my client's business, helping her audience finally see her as the expert she already was, all without changing her messaging or copy,What I cover in this episode:The power of visual brandingHow niching down can help your brand's growthUsing your expertise to build trust with your audienceWays to stand out while staying authentic to you Book your FREE 30-minute brand consult here.(There are 4 spots available for March)Click to listen to my podcast episode on trying to be different with your branding on Apple and Spotify.---Access The Brand Lab here.Get instant access to the Audience Attraction Masterclass here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

In this episode, I'm taking you behind the scenes of a recent brand consultation that I had with a business owner. I break down the challenges she was facing and the changes tjat we're making together to refine her brand. If you've ever felt stuck in your branding, unsure if you're reaching the right audience, or wondering how to position your business for future growth I hope that this chat resonates wiih you and you can take away some insights to apply to your own brand.What I cover in this episode:Where my client was facing challenges with her brandBreaking down Brand, Connection and Loyalty for brand engagementThe issues that I identified with her branding and messagingWhat I recommended she do to help attract new clients to her skin clinicBook your FREE 30-minute brand consult here.(There are 4 spots available for March)---Access The Brand Lab here.Get instant access to the Audience Attraction Masterclass here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

I'm so excited to dive into today's topic because we're diving into something that I talk about all the time and that is why simply being good at what you do isn't enough to build a thriving brand. You could be incredibly talented, offering the absolute best service or product, and still struggle to attract your dream clients. Meanwhile, someone else with half your expertise but a strong brand presence is booking out their calendar. Why? Because branding goes beyond skill, it's about your positioning, messaging, and connection.What I cover in this episode:How branding plays a crucial role in attracting customersWhy trust and connection are key for customers to believe in your brandTips for building a cult-like brand that people feel they need to work withThe stages that help to build trust with your audience---Access The Brand Lab here.Get instant access to the Audience Attraction Masterclass here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

All the time I see business owners are doing well, booking some clients, and making money, but they're struggling to become the go-to in their space. Maybe that sounds familiar? You're showing up and putting in the work, but your dream clients are still choosing someone else. If that's happening, chances are, your brand isn't positioned as the obvious choice. For your business to be both successful and sustainable you need a brand that people trust and connect with, one that keeps momentum going, year after year.What I cover in this episode:Reasons why you might not be the go-to brand for your dream clientsWhy you shouldn't try to appeal to everyoneHow following trends can prevent you from standing outUtilising brand consistency to showcase your expertise---Access The Brand Lab here.Get instant access to the Audience Attraction Masterclass here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

In this episode I'm diving into a perspective shift that could completely change the way you approach your visual identity. Your branding isn't just about looking good, it's the open door that welcomes people into your world. No matter how incredible your product or service is, if people don't feel invited in they'll never get the chance to truly connect with you. We really need people to come into our brand to get to know us, to build that connection and relationship with us in order to feel the trust that they need to make that purchase.What I cover in this episode:Why first impressions matter when it comes to your brandingExploring the ‘Like, Know, Trust' factor in businessThe three key elements to have on point so your branding is invitingHow to build trust through your visual branding---Access The Brand Lab here.Get instant access to the Audience Attraction Masterclass here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

It's so easy to focus all our energy on work, but I've realised that strengthening other areas of my life is just as important for building a successful brand. So today I'm chatting through two personal goals that I've set for myself this year that have nothing to do with my business, yet I know they're going to have a huge, positive impact on it. I'm not saying you need to do exactly what I'm doing, but I hope this gives you a fresh perspective on how your passions and personal growth can support your business in ways you might not expect.What I cover in this episode:Ways that creating goals outside of business can help to prevent burnoutHow world-building in a novel is parallel to building a brandThe role of storytelling in brand buildingLessons that I've learnt since starting to train for a marathon---Access The Brand Lab here.Get instant access to the Audience Attraction Masterclass here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

Today we are diving into differences between a stuck brand and a sticky brand. I know that these two words sound similar, but they're worlds apart when it comes to how you show up and connect with your audience. If you have a stuck brand, your brand and business probably feel a bit bland and not exciting to you. You might also notice something more tangible, like a plateau or a dip in clients and income. You can feel super passionate about your brand, but still be experiencing this so if this sounds like you, I hope this episode helps you be excited about your brand again.What I cover in this episode:The difference between a stuck brand and a sticky brandWhat key elements you need to move your brand from stuck to stickyWhy you should avoid consuming too much content from competitors and trying to emulate themWays to align your internal brand values to create authenticity with your audience---Access The Brand Lab here.Get instant access to the Audience Attraction Masterclass here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

In this episode I'm diving into something absolutely crucial: your audience. They're the lifeblood of your business and without them, who is buying your products or services? I want to focus on how you can balance putting yourself at the centre of your brand while deeply understanding your audience, instead of building your brand around your audience and what kind of person you think they need. For me, I fully believe that's what it takes to create a connection that feels authentic and aligned.What I cover in this episode:Why you should focus on you as the brand's essence instead of building your brand around your audience Strategies to help you align with your audienceUnderstanding how your audience currently feels versus how they want to feelHow to stop pretending to be something you're not to appeal to an ideal group of peopleGet instant access to the Audience Attraction Masterclass here.---Access The Brand Lab here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

Today, I'm diving into the third and final episode of our 2025 brand building series. We've touched on how authenticity is one of the things people value this year when it comes to purchasing, and I've been seeing the levels of success that founder-based accounts have because they help funnel new customers to the brand. Now I'm not saying you have to go and create a whole separate account that's personal focused, but I would encourage you to bring some personal branding elements into your brand this year, if you haven't already. If you already have done that, let's relook at what you've done and how you've done that and see how we can make things even better for 2025. What I cover in this episode:Practical ways to integrate personal elements into your brand for a stronger connection with your audienceAvoiding oversharing and sharing things that are not relevant to your audience and why they follow youLeveraging your brand anchors like colours and routines for audience recognitionWays to audit your recent content and identify ways to incorporate parts of your personalityListen to my episode about brand anchors on Apple or Spotify.---Access The Brand Lab here.Get instant access to the Audience Attraction Masterclass here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

I'm coining 2025 as the The Year of the Authentic Brand. As the business landscape shifts this year, brand authenticity has become more important than ever. In this episode, I'm chatting about brand authenticity and why we need it, why it's suddenly so important and also some ways you can start to do this in your brand so you can actually finish listening and go make some changes, because that is what I'm all about. I want to see you taking fast action because that will help you see faster results. No matter what size business you have, authenticity is going to make a huge difference because as I mentioned in the last episode, what you do is not enough to make people choose you.What I cover in this episode:What consumers are prioritising in the current economic landscapeWhy authenticity requires you to show up, share personal stories and build connectionsHow to be authentic across your social media and my tips for creating content to connectAvoiding consuming too much content that will inevitably cloud your creativity---Access The Brand Lab here.Get instant access to the Audience Attraction Masterclass here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

As we dive into a fresh year, it's the perfect time to reflect on how to level up your brand and truly stand out. Over the next three episodes, I'll guide you through what it takes to build a magnetic and thriving brand in 2025. We're starting off this series with an overview of how to shift from a ‘business energy' mindset (which is focusing on what you do) to ‘magnetic brand energy' (which is embracing who you are). Whether you're a service-based solopreneur or a product-based business, this approach is about authenticity and connecting with your dream clients in a meaningful way.What I cover in this episode:Why your services and skills alone aren't enough to set you apart from your competitorsIncorporating your personality, experiences and authenticity into your brandThe importance of personal branding and ways to connect with your audienceTips to make your brand memorable to your potential customers---Access The Brand Lab here.Get instant access to the Audience Attraction Masterclass here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

Merry Christmas! I can hardly believe we're at the end of the year, it feels like I blinked and December was halfway gone! If you're anything like me, the festive season has been a whirlwind, but it's also the perfect time to pause, reflect, and prepare for what's next.In this episode, I'm sharing my tried-and-true process for auditing and refining your brand at the end of the year, a practice I've honed over the years to ensure my brand keeps evolving and growing. From messaging to offers to your ideal client, I'll take you through the three key areas I like to to review and refresh. Because let's face it, a brand that stays stagnant won't thrive, and just like us our brands need to grow and adapt.What I cover in this episode:Why your messaging, offers and target audience don't have to stay the same foreverMy belief that brands should evolve every 6–12 months to avoid stagnationThree key areas that I recommend focusing on for auditing your brandThe importance of reviewing where your year so you can focus on your goals for 2025---Access The Brand Lab here.Get instant access to the Audience Attraction Masterclass here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

The last few months have not gone to plan for me. After back-to-back illnesses threw my plans for Q4 completely off track, I've had to rethink how I approach the end of the year. If you've been feeling like things haven't gone as planned, you're not alone. This episode is a bit of a brain dump of my reflections on missed goals, my vision for a fresh start in 2025, and how I'm focusing on a more sustainable, balanced way forward when it comes to content, business and life in general. If you are feeling a bit defeated by how 2024 has ended, I hope this chat gives you some tips and encouragement to set yourself up for success.What I cover in this episode:Reflecting on why my Q4 did not go to planHow a lack of prepared content made it hard to maintain my momentum while I was sickMy tips for an action plan moving forward if this last quarter did not pan out as you wantedWays that you can plan and execute to make 2025 stronger than Q4---Access The Brand Lab here.Get instant access to the Audience Attraction Masterclass here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

It is an extra special day because this is the 100th episode of Brandology! For the 100th episode I wanted to give you a few of my biggest lessons in brand building. I've got 6 different lessons that I want to chat you through, which I really encourage you to apply to your brand ASAP. These are things that I have learned along the way, whether it's through making mistakes, figuring things out as I go, or through coaching or mentoring that I have received. These are all things that I've applied to my brand, and I have seen results from bringing these tips into my business. I'm not saying you'll see overnight results from doing these things, but I can tell you right now that if you do apply these to your brand, it will strengthen it. They are going to make it more sustainable and much more likely to succeed and turn into that dream brand that you've been wanting to build in the long term, which is what we want.I'm so excited about this milestone and am really proud to have reached 100 episodes. Thank you so much for coming along on the journey and for listening in and I really hope that this podcast has been useful to you in some way. What I cover in this episode:Why what you do is the least interesting thing about your businessHow to shift your messaging from self-focused to customer-focusedBuilding a brand that you love, then finding people who resonate with itFocusing on what your audience is thinking, feeling, and experiencing before and after interacting with your brand---Access The Brand Lab here.Get instant access to the Audience Attraction Masterclass here.My podcast manager Em: https://www.studiosoluna.com.au/ —Podcast links for further listening:Your audience cares about what's in it for themHow visuals + messaging are linkedShowing up as your dream brandBringing YOU into your brandUnderstanding your dream client---Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

Today I'm diving into a conversation that comes up so often with my clients, and that is what it really means to create a luxury or high-end brand. I'm diving into why simply labeling your brand as “luxury” isn't enough to stand out or connect with your ideal audience. It's not enough to differentiate you, and I can tell you right now - you have a lot more going for you. Your brand has a lot more going for it than just being like high-end or luxury. If you've ever found yourself using those terms to describe your business or dream clients but haven't dug deeper into what they truly mean for you and your brand, this episode is for you.What I cover in this episode:The misconceptions of labelling your brand as ‘luxury' or ‘high-end'Defining what a high-end client means to you and understanding how your service truly helps themCommunicating luxury through your messaging and customer experience, not just through branding and aestheticsStanding out in a sea of ‘luxury' brands by exploring what makes your brand unique---Access The Brand Lab here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

When I caught a recent episode of Shark Tank, one pitch stood out to me, not because it was extraordinary but because it perfectly illustrated an important lesson about brand building. The brand in question had stunning visuals and packaging, but despite this, the Sharks didn't invest. Why? Because it lacked the deeper substance that truly sets a brand apart in a crowded market. In this episode, I'm diving into why beautiful visuals alone aren't enough to build a successful, memorable brand. I share insights on the soul and substance your brand needs to connect with your audience on a deeper level, to turn your followers into customers, and create lasting loyalty. What I cover in this episode:Why visual branding is crucial, but not the only important element of your brandGiving your customers a reason to invest beyond the aestheticsWays to identify your brand's personality, values, and beliefsBalancing visuals and substance for a successful, lasting brand---Access The Brand Lab here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

I wanted to have a chat today about Black Friday sales, and more specifically, why I don't ever put my services on sale in my own business, because that's something that I have been asked a couple of times. I've spoken about to my brand design studio mentoring clients and I wanted to chat about it on the podcast because I think for high ticket service providers, or service providers in general, honestly, this is something that could be of use to you or at least to hear my take on it. Since this whole month is basically Black Friday and every business is putting stuff on sale, I want to give you my thoughts. What I cover in this episode:Why I don't ever discount my services, unless I am offering beta rounds of new servicesHow discounting services can impact value perception and consistency of incomeReserving sales for your digital products rather than your one-on-one servicesOffering value instead of discounts to avoid devaluing your services---Access The Brand Lab here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

Today I'm going to be talking about the three levels of branding - visuals, voice and values. This is basic for me, but for many people I talk to about this, it's something that they haven't really considered. I guess it's because I probably think about it in a slightly different way as well, especially regarding how all these things work together. You really need to have all three of these levels nailed down to have a brand that is actually going to make money and help the right people, encourage them to buy and encourage them to tell their friends. What I cover in this episode:A breakdown of the three levels of brandingHow they work together to create a strong brand that attracts and converts customersThe need for alignment and flow between the three levels to ensure customers are engaged at every stage of their journeyWhy the branding process should move from the outside in---Access The Brand Lab here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

Ever since I started to learn about launching, I have felt this insane sense of pressure to have the perfect launch, have all my ducks in a row for a launch, know exactly what I'm doing, and have this perfectly crafted launch plan - because if I don't do that, it's going to flop, right? It's going to fail. And then what was the point? So that was something that I had in my mind for a long time and I've recently changed my attitude towards it because that attitude is not helpful to anybody. Certainly not to my business and certainly not to achieving the goals that I've set for myself. So I've got a different approach that I'm taking which some of you may agree with, some of you might not, and that's okay. I do just want to share my thoughts and mindset around launching to help you feel less pressure as well.What I cover in this episode:The challenges that arise with traditional launches and perfectionismMy personal experiences with launching offers in my businessPrioritising getting your offers out there instead of waiting for them to be “perfect”The approach I now take with launching that is practical and low-stress---Access The Brand Lab here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

We need to connect with the people who are going to be the best fit for our product or service. So we're going to be chatting about messaging and connecting with your dream client. I want to tie this back to the fact that your brand needs to be the hero in somebody's story. I'm going to walk you through The Storybrand Framework by Donald Miller, why I disagree with one area of that framework and how I would do things a little bit differently. I feel that this works really well for service and product-based businesses who actually have something that solves a real problem for their audienceWhat I cover in this episode:The key points of the Storybrand FrameworkSharing the "hero" role between your brand, business owner and customerUnderstanding your customer's ideal experience through each stage of their purchasing journeyHow effective messaging can build trust with your audience and ensure business alignment---Access The Brand Lab here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

Today I want to chat about being disliked in your business and allowing people to disagree with you, allowing your audience to filter themselves out and self-identify as not your dream client. This can be quite difficult when it starts happening initially, but it's actually really beneficial for your business and it means you are doing the right thing. The great thing about social media and email subscribers is that your audience is showing you that they are interested enough in what you're talking about to invest their time and energy into you. So when those people start to unfollow and unsubscribe, it can naturally cause a bit of panic as you watch the numbers go down but I am here to chat through why that is a good thing.What I cover in this episode:How unfollows or unsubscribes doesn't indicate failure in your businessWhy narrowing your focus and specialty can help to attract passionate and ready-to-invest clientsWays that incorporating personal branding into your messaging may lead to audience drops, while also strengthening your connection with the right peopleHow to attract passionate followers and repel those who don't align with your values to build a cult brand---Access The Brand Lab here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

I haven't done a messaging specific episode in a little while but in this particular episode, I want to chat about pain versus pleasure in messaging and figuring out which one actually drives your audience and drives your ideal client. Whenever we do these exercises, I always want you to think about it from the perspective of that ideal person buying from you because there is no point in you thinking about the current person buying from you if they are not your dream customer of client. We want to determine exactly if it is pain or pleasure that is driving them to make a purchase because if we don't know which one of those it is, we're probably not going to know exactly what to say or what to touch on across our marketing, social media and website.What I cover in this episode:Why nailing your messaging is crucial for conversionThe two types of messaging and how to balance them both in your communicationsWays to figure out and determine which type you should lean more into My personal experience with balancing the two types of messaging---Access The Brand Lab here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

Today we're chatting today about why competing on price is not actually a strategy. This is something that many of us will experience, particularly at the start of our business. It can also pop up at any time as we evolve our brand, our products and services. So this is not a strategy that you should be using and I'm going to chat through what you need to be doing if you are feeling a bit stuck in that competing on price area. I'll give you some tips for what you need to look at and work on with your brand to make make the pricing irrelevant because we don't want people to have pricing objections. Naturally, it can and will occur from time to time but overall when we're bringing in our dream client or our dream customer, we want them to trust us so much that the price is irrelevant.What I cover in this episode:Why underpricing yourself now will cause you to struggle increasing prices in the futureThe importance of building trust with your audience so that the value of a product or service outweighs price considerations.Aligning your visuals and messaging with the value of your offerings to justify higher pricingWays to set yourself apart from your competitors without dropping your prices---Access The Brand Lab here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

Following on from last week, in this episode we are chatting about why you need to be completely in love with and head over heels with your brand if you expect anyone else to feel the same way about it. It all starts with you and how you feel towards your brand. If you aren't loving your brand and if you aren't able to back your own brand, your audience is not going to feel that way either. When we fall out of love with one particular area or multiple areas of our brand, it's really hard for us to get out there, sell and be proud of it and to have other people in our audience genuinely believe that too.What I cover in this episode:The importance of loving your brand for your audience to feel the sameHow being unaligned with your brand can impact your visuals, messaging, content and trust with your audienceWhy trust is so important in today's day and age, where consumers are more smart and aware than ever beforeWhat to do next if you don't feel absolutely obsessed with your brand---Access The Brand Lab here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

In this episode I am going to be chatting about something that comes up quite a lot when I am chatting with new clients, and that is when you feel like you've fallen out of love with your own brand. This is super, super common. The people who come to chat with me on a discovery call say I just don't love my brand anymore, I don't feel aligned to this anymore, I don't like it. And it's a shame because how you feel about your brand has a direct correlation with the success of your business. If you feel out of alignment or you feel like you are just not vibing with your brand as a whole or even just some elements of your brand, your audience is going to pick up on that and it is going to affect how things move in business.What I cover in this episode:The most common causes of misalignment and falling out of love with your brandHow visuals, messaging, and content all play critical roles in brand perceptionIdentifying your brand elements to determine which are most misalignedWorking through your brand's strategy before changing any of the visuals or messagingAccess The Brand Lab here.---Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

Today we are chatting about how to make building your brand feel as easy as possible, because we want easy. I'm sure you feel a similar way, but I want things in my business to feel really, really easy. I don't want to be struggling and trying so hard to come up with ideas or having a million different steps in a process when it could really just be one simple step. It's important that it feels simple because I don't want to be pouring extra energy into areas of business and brand building that don't require it. It's really common that I see that my clients and potential clients are building a business that is making things harder for them. They're doing it in the hardest way possible when there is a path of least resistance.What I cover in this episode:Infusing personal elements into your brand to make it feel easierWhy creating a separate persona can make things harder for you to build a businessConsidering your audience after establishing your brand's foundationPushing past the fear of being personal because it creates authenticity and trust with your audience---Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

Welcome to Brand Bites: a mini bite-sized episodes on the Brandology podcast. This week, we've got a hotline-style episode where we're chatting about what you need to do if you have a decent-sized audience but you're not seeing the kind of sales you need to sustain your biz.Follow me on Instagram @havenstudiocoFollow the podcast @brandologypod

Are you on #CucumberTok? If not, it is a trend about cucumber salad that has taken the world by storm thanks to a creator named Logan on TikTok. I want to talk about this because the way he has blown up has so many parallels to how we build brands and super memorable brands that stick like glue in the mind of your audience. The biggest thing I want to focus on is having really clear anchors and associations for your brand which is what Logan is doing in every cucumber salad video he creates. What I cover in this episode:Everything you need to know about the cucumber salad trend on TikTokWhat brand anchors are and how they help to solidify your brand identityThe importance in repetition to build your brandHow to identify and consistently use your own brand anchors---Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

I'm going to chat with you about evolving your brand and how you can actually do that in a way that brings your audience with you instead of alienating them. This is one of the biggest things that I see happen with business owners when it comes to them feeling like their brand is no longer fully aligned, but they're scared to make any changes because they're afraid that their audience isn't going to come along with them. I'm going to run you through a few ways that you can mitigate this as well as how I have navigated shifting my own brand perception with Haven Studio.What I cover in this episode:How to know when it's time to shift your brand's perceptionIncorporating personal branding elements to help maintain a connection with your audience Ways that I evolved Haven Studio from designer to brand expertThe importance of holistic branding by integrating strategy, messaging, visuals and content---Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

I love the language of ‘go-to girl', I love the language of ‘It Girl'. I use those words in my own marketing and I have nothing against them because I actually really love them, but I think there's a bit of a misconception around what they actually mean. A lot of people tend to think that they want to be the top dog in their entire industry. I don't want that for you and also it's going to be next to impossible to do that. If you're at the top, you're speaking to everyone. Financially, that could definitely work if you are somehow at that very top spot, but when you are speaking to everyone you are watering down your message. I want you to reframe this and aim to be the it girl and the go-to girl for a specific, small and juicy slice of your industry.What I cover in this episode:Why you don't want to become an ‘it-girl' for everybodyEmbracing your unique perspective and expertiseThe balance between personal connection and expertise to build brand authorityAiming for clients who are genuinely excited to work with you, and not just choosing you because of price or convenienceAccess The Brand Lab here.Jump into Big Deal Brand here and use the code PODCAST50 for 50% off!Join the waitlist for my new consulting sprint here.---Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

This episode was inspired by a recent discovery call where my client had big dreams for her business but she had no idea what her brand actually was. She's been in business for a few years, so she's not new, and she's had clients coming in, but she was struggling to really clarify in her mind what she stands for as a business and why people should choose her over her competitors. This is exactly how I used to feel back in the first year of my business when I was offering branding and websites, and that was it. There was nothing unique that was differentiating my brand from others until I started to show up, speak to camera and share more of my daily life. So if you can bring yourself out more in the brand and use your own face, voice and your own way of thinking, that's already going to put you so far ahead of your competitors because no one can compete with that at all.What I cover in this episode:The importance of understanding your target audience, their challenges and their desiresHow your brand can bridge the gap between where your audience is and where they want to beBrand positioning and integrating personal identity into your brand to stand outDefining your audience, positioning and brand movementJoin the waitlist for my new consulting sprint here.---Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

We are diving into the final part of our Authority Series today, where we are exploring the crucial difference between building a community that loves your brand and establishing the authority that converts that love into sales. If you've ever felt like your audience enjoys you and your content but isn't taking that next step to purchase, this episode is for you. We'll talk about how to identify if your brand is stuck in the "friend zone" and, more importantly, how to break free from it by leveraging your unique insights and experiences.What I cover in this episode:Why a strong community doesn't guarantee sales in your businessHow to create authority content to strengthen your brand trustThe concept of a cosy cult brand and what it isTangible steps to help get your brand out of the friend zoneJump into Big Deal Brand here and use the code PODCAST50 for 50% off!Access The Brand Lab here.Join the waitlist for my new consulting sprint here.---Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

Welcome to the third episode of our authority series. Today we are chatting about what I call the 10K follower effect, what it is, why people want it and how you can recreate it without actually having 10,000 followers. I'm sure you have felt like this, where you want more followers for your business because it simply looks better, right? I experienced this myself back in the first years of my business and after talking to some other people on Instagram, I feel like this is quite a common phenomenon. It's so fascinating to me that this one number can hold such a heavy weight on so many of us, I'm excited to get into it with you!What I cover in this episode:The mindset behind the strong want for having 10,000 followers on InstagramA reminder as to why your follower count isn't everythingHow to build trust and authority without the 10K numberAreas to focus on to help build your strategic brand prescenceJump into Big Deal Brand here and use the code PODCAST50 for 50% off!---Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

This episode was inspired by a recent conversation with a client. She is someone who I would call a hidden gem because she is so talented at what she does. We were having a great Brand DNA call and I was learning so much from her, I just loved chatting with her. Unfortunately that was not coming across on her Instagram, which is where she gets the majority of her clients from. And that wasn't coming across. Not to say that her Instagram wasn't feeling friendly or approachable or wasn't showing her knowledge.  The level of human that she actually is was not being reflected on social media and that was a huge missed opportunity. And that is what we call a hidden gem brand - where the only people who know how epic you are, are the people who have taken the leap of faith to work with you.What I cover in this episode:Two ways to build brand authorityWhat it means if you are regularly attracting non-ideal clientsThe importance of showcasing your knowledge and personality on social mediaHow to connect with your audience on a deeper levelJump into Big Deal Brand here.---Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

Welcome to episode 80 of Brandology! I am very proud that I've been able to continue the podcast and be consistent with it. And I am very grateful to you guys for coming to listen every week. Over the next four weeks, the episodes will be themed around authority because if you do not have authority in your brand, people will pass you up for a competitor. A lack of authority will always impact your sales and that's what I want to dive into over the next few weeks. Each episode will also come with a challenge and a big prize to win - make sure to listen so you can find out how to get involved!What I cover in this episode:The importance of authority to build trust with your audience and customersActionable steps to build your brand authority and the challenges you may faceHow getting specific can help you to create deeper connectionsDetails of our challenge and giveaway!Jump into Big Deal Brand here.---Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

There are generally two reasons why people buy things. The first is to solve a problem because they're having an issue. There's a challenge, a struggle, something they're going through. They want to solve that. The other reason is for pleasure. They buy things to bring about some aspect of their dream life. Either way, they are buying something to make their lives better. Whenever you are doing anything to do with your business, marketing or selling, remember that people are buying to improve their lives. So how do you get them to buy from you? There are three strategies that will help you and I'm going to dive into them in this episode.What I cover in this episode:Three marketing strategies to get people to buy from youUnderstanding your positioning and how what you sell can improve your customers' livesThinking about your purchasing behaviours and applying that to your businessThe power of showing your personal uniqueness to stand out and create connectionGet my Cult Brand Masterclass here.Access The Brand Lab here.---Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

There are four main areas of brand building that you absolutely must do to have a successful brand. Those four areas are strategy, design, messaging, and content. If you don't have at least one of these nailed down and perfected, you're going to have issues in your business. These four elements work together as smaller cogs in a very large wheel, which is your brand. Today I wanted to chat all about content because your messaging and content are so deeply intertwined. If one is off then it doesn't matter how good the other is, you're not going to get anywhere. What I cover in this episode:The content mistakes that you are making without realisingUnderstanding why you are responsible for keeping the four elements in checkWhy you need to stop using plug-and-play content ideas and hook promptsHow keeping an eye on your competitors is actually hurting your brandGet my Cult Brand Masterclass here.Access The Brand Lab here.---Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

This episode was inspired by a recent Reel that I posted on Instagram. I was limited to 90 seconds over there and have so much more to say on the topic. I want to dive deeper into what Australian fashion brand Dissh has done to reposition themselves as a brand. They pivoted and completely overhauled their product offering, pricing, target audience and aesthetic from a relatively ‘cheap I personally love diving deep into these stories from bigger brands and know that we can apply the same principles to our own. I hope that you can walk away from this conversation with a new perspective on pivoting and repositioning a brand.What I cover in this episode:The challenges that Dissh faced in their perceptionHow they rebranded and shifted their positoning in marketLessons that can be applied to smaller businesses Three key areas of brand positioningGet my Cult Brand Masterclass here.---Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

You may or may not have noticed, but I have been working on changing my brand positioning for my business Haven Studio. I want to give you some insight into how I'm continually building and growing my own brand, because I really want to show you how I'm putting what I speak about on this podcast into practise and how it's a continual process. If you have a brand, it's not one and done, it is a continual evolution and your brand should always be evolving. If it's not, it's probably dying, even if you don't realise it. So there are different ways that your brand can evolve and that's what I'm going to be chatting about today. Get ready for a sneak peek of the behind-the-scenes of my brand evolution.What I cover in this episode:The actual changes that I have been making in my businessDetermining if people are perceiving you how you want to be perceivedHow to reposition your brand to be aligned with how you want to be seenWhy nailing your messaging should be a priority---Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

There are so many conflicting opinions out there when it comes to business, and that can make it feel hard and complex. I am all for simplifying things because as soon as I started to simplify things in my own business, not only did I feel better because things were easier and simpler, but business improved for me. I put time into the areas where it really mattered rather than overthinking and worrying about things at such a granular level. So we need to take a step back and just look at the basics to see how we can improve and refine things and keep things as simple as possible, especially when it comes to messaging. If you can nail down this 3 step formula, you are going to have a really good foundation that you can work from for everything else, from your content, captions, website, copywriting, product descriptions and sales pages.What I cover in this episode:The two types of marketing that you should be implementing in your strategyHow simplifying things benefited my own businessWhy your you need to nail your messaging to connect with your audienceForgetting about your competitors and focusing on yourselfJoin the waitlist for my Cult Brand Masterclass here.Join the waitlist for The Brand Lab here.---Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

Recently I saw a Reel shared by @Mosseri, The Head of Instagram, and he was talking about how to grow on Instagram. He basically said that the way to grow on Instagram is to simply post more. I wanted to chat about that today because I feel like this plays really well into brand building and I have a bit to say about this. I do agree with him, but a lot of people will just post for the sake of it without intention so I'm going to dive into why you need to put thought and effort into your posts while being consistent.What I cover in this episode:How I have built my Instagram account to 14K followersThe power of posting consistently, whether it's one post per week or fiveWhy you need to focus on nurturing your existing audiencePosting content that will turn your followers into customers and clientsGet instant access to the Audience Attraction Masterclass here.---Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!