Podcasts about customerswhy

In this episode of the HR Leaders Podcast, we sit down with Stephan Meier, Professor at Columbia Business School and author of The Employee Advantage, to explore how employee-centric strategies are reshaping the workplace. Stephan shares how behavioral economics, employee experience, and business strategy intersect, and why treating employees like customers creates competitive advantage.

Today, we are joined by Leslie Zane.Leslie Zane is an award-winning marketer, TEDx speaker and the foremost authority in harnessing the instinctive mind to accelerate brand and business growth. Like many pioneers, Zane's ideas were dismissed early on. In 1995, she founded Triggers®, a CMO advisory and the first brand consulting firm rooted in behavioral science, where she continued to champion the primacy of the instinctive mind in brand decisions. With her groundbreaking discoveries in boosting salience, the Brand Connectome® and Growth Triggers®, Zane and her team have delivered over 2X incremental revenue growth for their Fortune 100 clients.In this episode, we explore the revolutionary concept of the Brand Connectome and how it transforms traditional marketing approaches. Leslie challenges long-held marketing beliefs, explaining that the human mind is unpersuadable through conscious appeals, but highly receptive to unconscious triggers that form instinctive associations with brands. Key topics include:How the Brand Connectome forms in the unconscious mind and drives 95% of purchasing decisionsWhy brands should pursue distinctiveness rather than uniqueness when developing their identityThe counterintuitive approach of layering multiple messages instead of focusing on "one big idea"How growth comes from targeting non-users rather than existing customersWhy fantasy drives consumer decisions more powerfully than reality-based marketingLeslie Zane's Book: "The Power of Instinct: The New Rules of Persuasion in Business and Life" LinkedIn: linkedin.com/in/lesliezane Website: triggers.com-Website and live online programs: http://ims-online.comBlog: https://blog.ims-online.com/Podcast: https://ims-online.com/podcasts/LinkedIn: https://www.linkedin.com/in/charlesgood/ Twitter: https://twitter.com/charlesgood99Chapters:(00:00) Introduction(01:40) Tool: Understanding the Unconscious Mind's Role in Decision Making(04:00) Technique: Building the Brand Connectome for Instinctive Choice(07:00) Tip: Pursuing Distinctiveness Instead of Uniqueness(11:40) Technique: Combating Negative Brand Perceptions(13:10) Tip: Why Layered Messaging Beats the "One Big Idea" Approach(19:50) Technique: The "Keep, Stop, Add" Formula for Brand Evolution(24:30) Tool: Prioritizing Growth Targets Over Existing Customers(29:30) Tool: Tapping Into Unconscious Fantasies Instead of Reality(33:10) Tip: Why Emotions Alone Don't Drive Brand Decisions(37:50) Technique: Preventing Digital Brand Atrophy Through Consistency(40:00) Conclusion#CharlesGood #LeslieZane #TheGoodLeadershipPodcast #BrandConnectome #UnconsciousDecisionMaking #GrowthTriggers #DistinctiveBrandAssets #ConsumerPsychology #BrandStrategy #LayeredMessaging #GrowthMarketing #BrandEvolution #MarketingMyths #InstinctiveChoice #BrandLoyalty #FantasyMarketing #TriggersBrandConsulting #PowerOfInstinct #BrandManagement #BrandConsistency

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Andy Hoang, the founder of Aviron, a connected fitness company merging casual gaming with home exercise equipment. From bootstrapping with home equity lines to pivoting from B2B to DTC during COVID, Andy's journey is a case study in high-consideration product growth, investor navigation, and multi-channel marketing.Key Highlights:Why hardware/software hybrid brands require longer go-to-market timelinesThe real story behind getting into Y Combinator after years of rejectionWhy attribution doesn't work for $2K+ purchases—and what doesScaling creative production for UGC, influencer, and AppLovin performanceHow Aviron uses direct mail to connect with 45+ customersWhy expanding SKU options drives down CACIf you're scaling a complex DTC product or navigating the tricky world of funding, this episode is a goldmine of tactical lessons.Timestamps:00:00 – How Andy Hoang bootstrapped Aviron's early days02:45 – Pivoting from B2B to DTC during the pandemic05:10 – Getting into Y Combinator and what changed08:00 – Marketing a $2,000 fitness machine with no clear attribution10:30 – Why Aviron doubled down on gamified fitness13:00 – Competing with Peloton and building defensible software15:25 – Exploring direct mail, influencer, and app-based advertising18:00 – Aviron's 2025 roadmap: New products and price points20:30 – Real talk: Andy's advice for ambitious foundersHashtags:#DTCpodcast#AvironFitness#YCombinator#FounderStory#Bootstrapping#DirectToConsumer#FitnessTech#GamifiedFitness#EcommerceGrowth#StartupLife#PelotonCompetitor#MarketingStrategy#ConnectedFitness#SubscriptionBusiness#VentureCapital Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

On today's episode of The No Limits Selling Podcast, we have Zac Stucki, founder of Ignition Point Strategies and regular contributor to Martech.org.He is a seasoned business strategist and the founder of IgnitionPoint Strategies, a firm dedicated to guiding companies through growth and operational challenges. With an MBA and a robust background in business operations, Zac specializes in helping businesses identify and overcome obstacles that impede profitability and scalability.​Professional Background:Founder, IgnitionPoint Strategies: At his consultancy, Zac collaborates with businesses to streamline operations, enhance profitability, and achieve sustainable growth.​Business Operations Expertise: Zac's extensive experience in business operations allows him to pinpoint inefficiencies and implement strategies that drive success.Together, they dive deep into what it takes to succeed in today's business landscape—from understanding your true competition to building scalable strategies that go beyond surface-level tactics. Topics covered include:Why "Don't Give Up the Ship" is more than just a banner—it's a leadership mindsetThe real battlefield of sales (hint: it's not what you think)Why most companies misunderstand their competitionThe difference between vision, strategy, and tactics (with real-world examples)How to sell to the right person: payer, decider, or user?Three critical things startups must do before chasing customersWhy customer retention—not just acquisition—is the secret to long-term growthThis episode is a goldmine of insights and practical wisdom if you're a sales leader, startup founder, or strategic thinker.Find Zac Stucki:Linkedin: ⁠https://www.linkedin.com/in/zachary-stucki[EDITOR'S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]Interested In Our Real Estate Coaching Services? Explore Our Website:⁠ https://nolimitsselling.com/⁠Feeling Not Well Today? You Can Use Our Mindset Boosters App To amp Up Your Mood:⁠ https://mindsetboosters.com/⁠Find us on Social Media:  ⁠LinkedIn:  https://www.linkedin.com/in/umarhameed⁠⁠Facebook Community:  https://www.facebook.com/groups/mindsetboosters/⁠⁠Instagram:  https://instagram.com/coachumar.co⁠Like what do you listen to? Subscribe to our podcast!Ready to become fearless? We can help you become fearless in 60 days so you accomplish more in your career⁠ Schedule A 15 min Call with Umar:  https://cal.com/breakthrough-architect/meeting

I'm so excited to dive into today's topic because we're diving into something that I talk about all the time and that is why simply being good at what you do isn't enough to build a thriving brand. You could be incredibly talented, offering the absolute best service or product, and still struggle to attract your dream clients. Meanwhile, someone else with half your expertise but a strong brand presence is booking out their calendar. Why? Because branding goes beyond skill, it's about your positioning, messaging, and connection.What I cover in this episode:How branding plays a crucial role in attracting customersWhy trust and connection are key for customers to believe in your brandTips for building a cult-like brand that people feel they need to work withThe stages that help to build trust with your audience---Access The Brand Lab here.Get instant access to the Audience Attraction Masterclass here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

Send us a textIn this episode, we interview Darren Keeler, Vice President of Marketing at Shuckin' Shack Oyster Bar. Darren shares his journey from radio DJ to marketing leader and how storytelling plays a pivotal role in building brand culture, engagement, and impact.What you'll learn in this episode:How to create a brand culture that resonates with customersWhy storytelling is the most powerful tool in marketingThe origin of the Fresh and Raw Tour and its impact on business and communityHow creative marketing can drive sales without feeling salesyThe role of mission-driven marketing in customer loyaltyDarren's insights prove that marketing isn't just about selling—it's about creating experiences people connect with. Tune in for a masterclass on storytelling, creativity, and brand impact!

Help improve CRAFTED. Please take this quick 5m survey. You might win a prize. Thanks!Accounting may not be the sexiest part of running a business, but according to Sasha Orloff, it's the key to understanding your company's financial health—and ultimately, its success. At his previous two startups, Sasha was frustrated that he didn't have a real-time view into his company's financial health. And he realized the problem wasn't accounting – but accounting software. So, Sasha founded Puzzle, because “it's hard to set yourself up for success if you don't know when you're about to run out of money.” Sasha is on a mission to make accounting intuitive, real-time, and accessible for founders and finance teams alike. In this episode of CRAFTED., we explore how Sasha is crafting Puzzle, how AI makes this the right moment to challenge QuickBooks, and why he was so confident that the market needed Puzzle that he was undaunted by the five years he estimated it would take to build an MVP. "We're not just rethinking accounting software—we're rethinking how founders and CEOs can make data-driven decisions to build enduring companies." Sasha shares:How the frustration he felt at his previous startups led him to Puzzle Why “accounting gets a bad rap”, but it crucial for founders: it's your financial healthWhy second-time founders are ideal customersWhy it took five years to build an MVP – and why he wasn't daunted by this expectationWhy the problem was never accounting, but accounting software and the distorted realities it's built to createWhy AI and modern API's made now the right time to build PuzzleWhy Puzzle is “poking the bear” and putting highway billboards up near QuickBooks HQ(01:04) - Sasha's finance frustrations at previous startups (02:49) - Traditional accounting software isn't made for founders (02:49) - The problem with traditional accounting software (05:35) - What Puzzle does differently: Real-time financial health (08:26) - AI's role in revolutionizing accounting (10:56) - Why second-time founders are Puzzle's ideal users (13:22) - Building a five-year MVP: Challenges and conviction (17:15) - Tackling QuickBooks: Bold marketing moves and billboards (19:49) - Understanding edge cases and complexity in accounting (23:41) - The future of Puzzle: Helping startups thrive (27:35) - Hosting the Turpentine Finance podcast Links:Learn more about Puzzle: Puzzle.ioFollow Sasha Orloff on LinkedIn: Sasha OrloffTurpentine Finance Podcast: Turpentine FinanceCRAFTED. is produced by Modern Product Minds, where CRAFTED. host Dan Blumberg and team can help you take a new product from zero to one... and beyond. We specialize in early stage product discovery, growth, and experimentation. Learn more at modernproductminds.com Subscribe to CRAFTED., follow the show, and sign up for the newsletter

David's startup failed. But he had everything going for him: a solid thesis, $16M in funding across 3 rounds, $1.5M in ARR. At a high-level it seemed like everything was going the right way. And yet, it didn't work out.This is what happens to 95% of startups. On thhis show, we mainly speak with the top 5%-- the ones where things went right and everything worked out. But you tend to learn more from failures than successes.On this episode, we go deep with David to see what building Tandym was like, why it ultimately didn't work, and what he would do differently the second time around.Why you should listen:Why you should always start with the model that requires the least capital Why you need to be a number one priority for your customersWhy even hitting $1M ARR doesn't mean you will succeed.Why you need to pivot quickly as soon as things are clearly not working.  iKeywordsproduct-market fit, startup journey, fundraising, fintech, brand partnerships, business model, sales challenges, urgency in sales, Tandem, lessons learned, startup, fundraising, product strategy, compliance, revenue growth, entrepreneurship, lessons learned, business pivot, mid-market brands, capital managementTimestamps(00:00:00) Intro(00:03:30) The Origin of Tandym(00:09:26) Taking the Leap(00:11:37) The Business Model(00:17:22) Developing the Product(00:21:05) Struggling to Create Urgency(00:26:50) Raising Rounds & Shifting(00:35:11) First Signs of Problems(00:39:01) The Product that we should've launched(00:42:12) How it All Ended(00:49:56) Final Thoughts & AdviceSend me a message to let me know what you think!

Want to navigate the complexities of digital transformation successfully? In this episode, Jonathan Murray, the Chief Strategy Officer at Mod Op and co-author of Getting Digital Done, outlines a step-by-step approach to integrating AI into your customer experience strategy. He explains how to build a solid data foundation and establish governance principles that will set your organization up for success. Plus, Jonathan and Lauren discuss the disconnect between leadership and customer needs, and how to bridge that gap using data-driven insights.Tune in to learn:Why organizations often resist new technologies due to fear and uncertaintyHow AI can enhance customer interactions through conversational experiencesHow AI can help rehumanize business interactions with customersWhy organizations must have the right data infrastructure to leverage AIWhy employee experience must be prioritized to ensure successful transformations–How can you bring all your disconnected, enterprise data into Salesforce to deliver a 360-degree view of your customer? The answer is Data Cloud. With more than 200 implementations completed globally, the leading Salesforce experts from Professional Services can help you realize value quickly with Data Cloud. To learn more, visit salesforce.com/products/data to learn more. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

What does it take to truly win over customers in today's fast-paced digital landscape? Join us as Danny Pozo, Cisco's VP of U.S. Commercial Customer Experience, shares his unique perspective on customer experience at Cisco. From the importance of emotional intelligence to the role of AI in CX, this episode dives deep into the strategies that can make or break customer relationships. Are you ready to rethink your approach?Tune in to learn:Why customer experience is about winning a customer, not just a transactionThe importance of emotional intelligence and why it will never be replaced by AIHow to effectively engage with customersWhy you need to build a strong internal culture in order to succeed in customer successHow AI can help predict customer behavior and improve serviceWhy personalization in customer service enhances loyaltyHow taking risks can lead to innovation in customer experience.–How can you bring all your disconnected, enterprise data into Salesforce to deliver a 360-degree view of your customer? The answer is Data Cloud. With more than 200 implementations completed globally, the leading Salesforce experts from Professional Services can help you realize value quickly with Data Cloud. To learn more, visit salesforce.com/products/data to learn more. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Are you a founder or entrepreneur struggling to find your purpose? In this episode, I discuss messaging and purpose expert Brad Bucceri to uncover the secrets behind living and working with purpose. Brad shares powerful insights on how to align your life and business with a deeper sense of meaning. Discover how to identify your "golden thread," overcome emotional roadblocks, and create a purpose-driven business that resonates with your audience.Key topics include:How your purpose is hidden in your biggest problemDefining purpose in a business contextThe balance between logic and emotion in decision-makingHow purpose drives success in business and personal growthHow to use your story and unique journey to connect with customersWhy small impacts can lead to big transformationsIf you're a founder, business owner, or entrepreneur seeking to deepen your understanding of purpose and make a meaningful impact, this episode is for you!Chapters:[00:01] Brad Raw's Journey to Finding Purpose[00:03] How Your Purpose is Hidden in Your Problem[00:04] What Does Purpose Really Mean?[00:06] Purpose vs. Impact in Business[00:09] The Golden Thread: Discovering Your Recurring Themes[00:13] Shifting from Perception to Perspective[00:20] Using Purpose to Drive Business Success[00:27] How to Find Purpose: A 6-Step Process[00:35] Emotional Alignment: Connecting with Your Audience[00:43] The Risks of Ignoring Purpose: Burnout and Depression[00:48] The Power of Asking the Right Questions[00:52] Final Thoughts on Finding Purpose and Business SuccessGet in touch with SalIf this episode has caught your attention and you wish to learn more, then please contact me.Get in touch with BradIf this episode has caught your attention and you wish to learn more, then please contact Brad.Link to the episode I mentioned about Anthropology with Jenny Powers -, "On The Origin Of Being'

Gearing up for our seasonFall is when shops start working “on” the business, not “in” the businessFor 25 years, without fail, our phone rings off the hook in the fallGonna have a lot to talk about this yearAlways talking about websites, ecommerce, and Google searchPoint of sale is the center of a lot of our conversationsBRAIN: 35% of shops are considering a change in POS in the next 12 monthsWe delivered for shops this summerEarly adopters used all seasonReviews have been greatSimple. Modern. Easy to use.Has the exact features most shops useClients have great ideas that will make it even betterAdvantage of working with a smaller company like usWe listen to our customersWhy we are the best choiceEverything you need to streamline your bike shop25 years of experience helping bike shops modernizeTrusted by the entire bike industryFriendly and knowledgeable service by people that know the business of bikesNo debate. We have the best data.Feature to feature we are very competitiveEasy for everyone in the shop to useWhat we haveEverything you need to help a customer at the registerWork orders to help you run a professional service departmentBetter inventory management that companies like Square or CloverSMS text messaging built inHands down the best supplier data integrated throughout the softwareCustomer service you can count onWhat to do if you want to learn more Keep it simpleCall us or request a demoNo pressure. Want you to be informed.If you choose to sign upGet you up and running fast with easy onboardingA member of our team will be with you at every stepBe sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.Find Us on LinkedInRyan Atkinson, President + Co-OwnerSuzie Livingston, Marketing + CommunicationsMark Still, Business DevelopmentWe also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...

AI label turning off consumers; Sonos app mess continues; SAG-AFTRA makes an AI agreement with Narrativ; former Google CEO Eric Schmidt says go ahead and steal content, let the lawyers clean it up after; Grok AI is a dumpster fire; every American's data leaked; geofence warrants unconstitutional; FTC rules on fake online reviews; Daredevil: Born Again; more Long Way; Blackberry doc; the Influencer; the Umbrella Academy; Borderlands; Overcast & podcast players; new solar panel tech; iPads on robot arms; Disney theme parks struggling, new park announcements; the Nightmare Before Christmas lego & resurgence in popularity; station wagons - of the future!Sponsors:DeleteMe - Head over to JoinDeleteMe.com/GOG and use the code "GOG" for 20% off.1Password Extended Access Management - Check it out at 1Password.com/xam. Secure every sign-in for every app on every device.Private Internet Access - Go to GOG.Show/vpn and sign up today. For a limited time only, you can get OUR favorite VPN for as little as $2.03 a month.SetApp - With a single monthly subscription you get 240+ apps for your Mac. Go to SetApp and get started today!!!Show notes at https://gog.show/661FOLLOW UPBrands should avoid this popular term. It's turning off customersWhy is the Sonos app so broken?Sonos, still trying to fix its broken app, lays off 100 employeesIN THE NEWSSAG-AFTRA Podcast: “SAG-AFTRA Introduces A.I. Agreement with Narrativ”SAG-AFTRA just inked a deal with AI startup NarrativAI startups can steal IP, hire lawyers to “clean up the mess”Surprise: Musk's new Grok AI model is an absolute dumpster fireCrowdStrike Exec Shows Up to Accept 'Most Epic Fail' Award in PersonHackers may have leaked the Social Security Numbers of every AmericanUS appeals court rules geofence warrants are unconstitutionalThe FTC finalizes its rules clamping down on fake online reviewsCalifornia weakens bill to prevent AI disasters before final vote, taking advice from AnthropicBoeing's Starliner Could Spin Out of Control and Crash Into the Space Station, Expert WarnsCrypto Bro Charters Private SpaceX Mission to Earth's PolesElon Musk Makes Up Cyber Attack After Donald Trump Interview Crashes and BurnsUAW files federal labor charges against Trump, Musk for intimidating workers at X Spaces eventEx-Twitter staffer wins $600K over Musk's click-yes-or-resign ultimatumMEDIA CANDYDaredevil: Born Again Season 2 Is a Go as New Season 1 Footage DebutsApple TV+ Orders More 'Long Way' With Ewan McGregor & Charley BoormanThere's another BlackBerry movie coming out and this one's a documentaryWarner Bros. sends Cartoon Network's website to the digital graveyardThe InfluencerThe Umbrella AcademyBorderlandsAPPS & DOODADSPocket CastsPocket Casts PlansNeuecastPatreon's iOS App Will (Now) Be Forced to Use In-App Purchasing Instead of Its Safari-Based SystemOxford scientists' new light-absorbing material can turn everyday objects into solar panelsA robotics company has 3D printed nearly a hundred homes in TexasThreads gains multiple drafts, audience insights and moreHow to take a scrolling screenshot on iPhonemacOS Sequoia Beta 2 Adds Support for iPhone MirroringApple is reportedly forging ahead with a rotating, iPad-like tabletop deviceTHE DARK SIDE WITH DAVEDave BittnerThe CyberWireHacking HumansCaveatControl LoopOnly Malware in the BuildingDisney's theme parks are struggling, and it's another warning sign for the economyDisney Finally Admits Why Parks Are Empty During Peak SeasonDisney Parks Announcements from D23Consequence Crossword: “Muppet Quotes”The Spectacular Failure of the Star Wars HotelLego's Nightmare Before Christmas Set Comes With a Perfectly Long-Legged Jack SkellingtonMetacastBMW makes the Internet happy, brings M5 station wagon to the USCLOSING SHOUT-OUTSFormer YouTube CEO Susan Wojcicki Dies at 56The tech world mourns Susan WojcickiThe YouTube EffectLarry Tesler: Computer scientist behind cut, copy and paste dies aged 74See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why should you treat your employees like you treat your customers?Why should Chief People Officers think of themselves as Chief Performance Officers? My guest on this episode is Francisco Sorrentino, Chief People Officer at DigitalBridge and I discuss how HR can drive performance and organizational effectiveness. During our conversation Francisco and I discuss:Why you should treat your employees like you treat our customersWhy working in an early stage start-up can drive exponential development and professional growth especially early in your career.What he has learned from working with early stage company founders and CEOsHow he assess talent and determines if someone is a fit for a role or the organizationConnecting with Francisco SorrentinoConnect with Francisco Sorrentino on LinkedInEpisode Sponsor: BizLibrary - Where Learning Happens

Are your "best customers" actually as loyal as you think?Or could it just be a matter of convenience?Join me as I talk to the brilliant Ali Cudby and she shares her insightful take on the different levels of customer loyalty, and how we can help get more of our customers to the highest level - the Lucrative Loyal!BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN: The three different tiers of customer loyalty - lazy loyals, limited loyals, and lucrative loyalsHow to identify which type of loyal customers you have, and why that distinction is so importantPractical strategies for turning limited loyal customers into highly engaged, "lucrative" loyal customersWhy fostering authentic advocacy from your best customers is so valuable (and how to avoid the pitfalls)The hidden costs of acquiring the "wrong" customers, and why it's critical to have a clear ideal customer profileWhen you finish listening, I'd love to hear your biggest takeaway from today's episode. Share it on LinkedIn and Tag me and Ali!Find Ali CudbyAlignmint for GrowthLinkedinAbout Ali  Ali Cudby, Founder, and CEO of Alignmint Growth Strategies, is a dynamic force in transforming businesses through intentional customer experiences. With a mission to architect superior customer interactions that drive growth, Ali's expertise lies in aligning strategy and implementation for uncontainable growth.As the author of the #1 bestselling book "Keep Your Customers," Ali provides a fresh perspective on customer relations, offering insights from real-world consumer behavior stories, business best practices, and CEO-led case studies. Her proven four-step MINT Method, outlined in the book, has been the cornerstone of her work at Alignmint, helping clients achieve transformational customer loyalty.With over 20 years of experience, Ali has honed her craft, having started in corporate planning at The New York Times Company and later delving into strategic marketing at the Golf Digest Magazine Group and Animal Planet TV Network. Her journey continued with the founding of Alignmint Growth Strategies in 2014, focusing on making a difference for small to mid-sized companies.Beyond her role as a business leader, Ali taught Entrepreneurship and Innovation at Purdue University, embodying her commitment to nurturing the next generation of business minds. In her podcast appearances, Ali brings a wealth of knowledge on customer experience, growth strategies, and the intersection of intentional processes and business success. With Ali, customer experience isn't just a department—it's the essence of cross-functional, intentional efforts driving businesses to new heights.CONNECT WITH RACHELFollow at: LinkedInInstagram WEBSITE https://provansuccess.comPODCAST WEBSITEhttps://psychologyofcustomersuccess.comWORK WITH RACHEL: CS Leadership Academy

We are debuting a new regular segment of the podcast called “Inside Exit Five.” We will dive into some of the popular topics and share lessons and learnings from inside the Exit Five community.Dave is joined by Matt Carnevale (Marketing Manager at Exit Five), and they coverDo nurture sequences still work in B2B?Best books, resources, and strategies to become a better copywriterHow to become the go-to resource for your customersWhy brand matters in B2BPS. We'd love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at hi@exitfive.com and we will feature you on the show. Emails are fine too, but a voice note might get you on the pod :)Timestamps(00:00) - - Introduction to this new podcast format (02:00) - - Nurture sequences: do they work? (07:20) - - Mastering Copywriting: Practical Tips and Techniques (11:50) - - Elevating B2B Branding: The Power of Reputation (16:33) - - Building B2B Brand Equity: Beyond Identity to Reputation (18:46) - - Becoming the Trusted Authority: Crafting Your Strategic Narrative

In this unique episode, you get to hear my full webinar, “How to Legally Protect Your Online Business in 2024.” I'll give you the five steps every entrepreneur needs to take, and take immediately: Shift your mindset, register as the right business entity, protect yourself in case of a lawsuit, get your contracts and policies in place, and stay within your scope of practice. Plus, I give you the “2024 Online Business State of the Union” to let you know about recent changes to the legal and financial landscape for online businesses. Ready to learn? Tune in now!In this episode, you'll hear…How to proactively protect yourself from lawsuitsWhat a scope of practice is and why it is importantHow contracts and policies will help you attract good customersWhy it is important to pick the right business entity to register as The peace of mind and positive energy you'll get once your business' legal and financial foundation is in placeClick here to find the full show notes and transcript for this episode.RESOURCES:The Ultimate Bundle® is on sale through February 28, 2024. If you buy it before February 23, 2024, you'll receive a special bonus! Buy The Ultimate Bundle® today.CONNECT:Sam on InstagramSam on FacebookOn Your Terms on InstagramDISCLAIMERProduced by NOVA MediaMentioned in this episode:UB SalesBiggest savings of the year! Grab the Ultimate Bundle before 02.28 and save $500 when you pay in full! UB Sales

Which is better: low-ticket or high-ticket? That's a big debate in the online business world. Lots of sellers are pushing high-ticket offers these days because higher-priced programs earn money faster. But did you know the majority of your audience will never buy a high-ticket offer? If you're not selling a low-ticket offer on autopilot, either with or without a higher-ticket offer on the back end, then you're missing an incredible opportunity to scale your online business to new income heights. In this episode of The Inspired Business Podcast, I'll share three reasons why low-ticket funnels can lead to breakthrough growth, plus some key factors to consider when choosing the right low-ticket product for your audience. Highlights:The definition of a low-ticket productAre you ignoring 99 percent of your prospective customers?Low-ticket offers give customers a low-risk chance to get to know youHigh-ticket buyers will come from your low-ticket pool of customersWhy recurring income from automated low-ticket funnels benefits more than just the bottom lineThe key to choosing a low-ticket program is the problem it solvesThree factors you should reserve for your high-ticket offerYour low-ticket offer should be valuable yet scalable in terms of your time and availabilityResources mentioned in this episode:Partner marketing podcast series:Part 1: What Is Partner Marketing and How Does It WorkPart 2: Seven Partner Marketing Activities You Can Do to Grow Your Email List and Your SalesPart 3: How to Find Great Marketing PartnersClick HERE to learn more about the Inspired Business Mentorship.Click HERE to learn more about the Funnel Club.Are you a digital marketing genius? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Online courses have huge earning potential but they can also be massive wastes of time. A lot of people create online courses because they want the upside, but they create the wrong course, or they don't create the course in the right way, and they end up not making any money.Trust me, I have been there.The first three or four courses that I made were complete flops. But over the past few years, I have created courses that have earned me over two million dollars. Yes, it's wild, and I never thought I would be this successful at creating online courses.Now with years of experience in creating successful courses, we've got it down to a science. We have a simple formula that creates predictable results, and today, I'm sharing it with you.Listen to the full episode to hear:Why happy customers aren't the same as successful customers, and which ones you wantWhy you need to articulate a Primary Tangible Result for your customersWhy you shouldn't rely on know, like, and trust to sell your courseSix principles for creating a successful, scalable online courseLearn more about Gillian:100K Mastermindwww.gillianperkins.com

Online courses have huge earning potential but they can also be massive wastes of time. A lot of people create online courses because they want the upside, but they create the wrong course, or they don't create the course in the right way, and they end up not making any money.Trust me, I have been there.The first three or four courses that I made were complete flops. But over the past few years, I have created courses that have earned me over two million dollars. Yes, it's wild, and I never thought I would be this successful at creating online courses.Now with years of experience in creating successful courses, we've got it down to a science. We have a simple formula that creates predictable results, and today, I'm sharing it with you.Listen to the full episode to hear:Why happy customers aren't the same as successful customers, and which ones you wantWhy you need to articulate a Primary Tangible Result for your customersWhy you shouldn't rely on know, like, and trust to sell your courseSix principles for creating a successful, scalable online courseLearn more about Gillian:100K Mastermindwww.gillianperkins.com

In Episode 6, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Ciara Moore, Chief Data & Digital Officer at Bank of Ireland, where they discuss how to sell your data story and why you have to be customer-obsessed, which includes;Why language is importantWhy you need to be customer-obsessedThe relationship between data and providing better customer experiencesData-Driven or Customer Obsessed Why you should never start with the data Why customer experience is very “touchy-feely” The importance of protecting your customer's data in a way they want it to be used The importance of first principlesUsing AI to measure the emotions of your customersWhy it's on Data Leaders to quantify the value of the work we do Why it's never enough to build foundationsPicking the appropriate use cases as a starting point Why you have to deliver “little and often” Why it's always a tough journey for 12-18 monthsWhy you need to tell the story and tell it in a way that resonates with your organisation Why you need to be cautious about how you frame the art of the possible The importance of using different channels of communication to tell and sell your story People get it when the language changes The importance of letting your D&A team present to business stakeholders Why you need to take a hands-on approach to storytelling as a Data Leader The power of creating more capacity for your team to do more interesting work

In this week's episode of the SIMPLE brand podcast, I talk with Derrick Daye.Derrick is the managing partner of The Blake Project, a strategic brand consultancy that helps businesses gain an emotional advantage, a distinctive advantage, and a connective advantage, moving them from brand awareness to brand insistence.He's the founder of Branding Strategy Insider - an online publication to help marketing-oriented leaders and professionals build strong brands.Derrick and I discuss what goes into building a lasting brand that connects with customers and keeps them for the long term.Here's what we discuss:How brand strategy has evolved vs. what has stayed the sameThe best definition of a brandHow to tie brand and business strategy together when starting a brandHow branding and customer experience relateThe best way to build a brandHow to create a strong emotional connection with your customersWhy storytelling is key to the brand conversationRESOURCES FROM THIS EPISODE:Derrick's websiteDerek's publication - Branding Strategy InsiderDerrick on LinkedIn

What's the top predictor of customer loyalty? It's not service. It's not even a great product (although that doesn't hurt). It's an exceptional sales experience — and that only happens when you bring all of the elements of the customer experience together, from product to marketing. And when you align sales, marketing, customer experience, customer onboarding, and support against the customer journey, magic happens. When Amrita Mathur took on the role of VP of Marketing at Superside, she prioritized intertwining product and marketing, aligning Superside's approach to gaps they viewed in the market and their ICP. Much of the company's success can be attributed to this cohesive approach, and other companies should follow suit. Join us as we discuss:The importance of doing deep discovery to identify market gaps, then putting in the work to fill themWhy the experience prospects have needs to carry over throughout their journey as buyers and customersWhy your business needs a customer community and advisory board

What's the top predictor of customer loyalty? It's not service. It's not even a great product (although that doesn't hurt). It's an exceptional sales experience — and that only happens when you bring all of the elements of the customer experience together, from product to marketing. And when you align sales, marketing, customer experience, customer onboarding, and support against the customer journey, magic happens. When Amrita Mathur took on the role of VP of Marketing at Superside, she prioritized intertwining product and marketing, aligning Superside's approach to gaps they viewed in the market and their ICP. Much of the company's success can be attributed to this cohesive approach, and other companies should follow suit. Join us as we discuss:The importance of doing deep discovery to identify market gaps, then putting in the work to fill themWhy the experience prospects have needs to carry over throughout their journey as buyers and customersWhy your business needs a customer community and advisory board

Watch today's episode on YouTube! In this episode, the Ramblin Jackson team meets with the homeowner of an epic landscape installation installed by Alpine Gardens, a multimillion dollar landscape company from Fort Collins, Colorado.Watch the episode to see:An interview with the homeowner of a high-end mountain property and what she cared about most when hiring her landscape companyWhat you need on your website to build rapport & establish trust with referral leadsWhy Google reviews & great website photos help close more customersWhy “how long you've been in business” isn't as important as you thinkSee the full video podcast on our YouTube Channel or at https://landscapersguide.com/from-drainage-mess-to-mountain-oasis-the-alpine-gardens-landscape-transformation/  ‎Tell us where to ship your beef jerky + Marketing Toolbox! https://landscapersguide.com/toolbox/ 

 In this week's episode, Jo and Jade talk about - What have our hosts been up to?- Our favourite recommendations for the week! - Qantas in hot water- Fortescue in the news- Checking in on the Intergenerational Report and the tax implications- Bardee goes into the Naughty Corner- The Table of Knowledge is all about Xerocon 2023LinksQantas admits to holding at least $470 million in unused flight credits from customersWhy did Fiona Hick leave Fortescue after six monthsSix teal MPs urge GST debateBardee being investigated by Fair Work Check out our website: www.accidentalbookkeeper.com.auAlso check our TikTok and YouTube  Until next week,  Jo & Jade - Co-Hosts Joel - Producer Lauren - Marketing/Sustainability Guru   

Join Tommie, Tie and Kai in this episode of Scaling Uncensored as they dive deep into the world of profit maximization. From analyzing data to fine-tuning your front-end and back-end strategies, they leave no stone unturned. You'll learn how to leverage platforms like Facebook and Google to skyrocket your profits. But it doesn't stop there. They also explore the power of surveys, email campaigns, focus groups, and even social media to understand how to give your customers what they truly desire. And the secret sauce? Post-conversion activities that will revolutionize your company's profitability.Don't miss out on this conversation that will equip you with the tools to build a strong, sustainable, and highly profitable business. Tune in now and unlock the secrets of profit maximization!In this episode, you'll learn:Revenue generating components vs. Cost saving components - and why both are crucialThe benefits of negotiating your contracts on the onset and how to do itTips for using shipping rates as profit maximizersHow to treat your superfans so good they can't help but refer you new customersHow you can use snail mail as a profit maximizer1 simple tool you can use to quickly improve your post-conversion customer appreciation with automated voicemailsA powerful tip on using handwritten notes to make life time lasting impressions with customersWhy you want to look for anomalies in data and examples of what identifying those looks likeBe sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.For full show notes head to: nextlevelambitions.com/episode12Resources:Apply for the Next Level Ambitions MastermindWhere We Can Connect:Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteCheck Out Our Other Ecommerce Marketing PodcastsIf you're enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don't miss out on any future episodes! Click here to subscribe on Apple Podcasts

Frankly, I love doing all these interviews. I get to meet really creative people doing amazing work. Plus, I always feel I grow as a person after hearing their wonderful stories.My latest interview is no exception. She is smart, dynamic, and building an award-winning marketing/advertising firm that would make any community proud.Today I'm very pleased to introduce President/CEO & Owner, Allison Imre of Grapevine Communications.After buying this Lakewood Ranch firm in 2017 Allison continues to build upon the 20-year legacy of the previous owners by being CREATIVE. STRATEGIC. ACCOUNTABLE®In this episode, you'll learn ...One thing most people don't know about AllisonWhat led her to buy Grapevine over 5 years agoWhat type of work they do for their customersWhy it's OK to be authentic and unvarnished on social mediaWho should reach out to Grapevine... and much ... much ... more!Thank you for stopping by today. It is my hope you will listen ... learn ... and connect!FacebookInstagramLinkedInTwitterYoutubePinterestTikTokALLISON IMREPresident/CEO/OwnerBorn and raised in Kansas City, KS by a mother from LA and a father from NJ • Often regaled by stories of her parents' bi-coastal upbringing that created a hard-to-suppress wanderlust • Discovered her destiny for a career in communications at an early age, playing “radio” with family friend and veteran broadcaster Pete Gabriel • Landed a coveted position with the KC Royals Radio Network, combining her two loves: broadcasting and sports • Became the Owner/President of Grapevine in April 2017 • Lived in the Virgin Islands, on the Baja Peninsula, San Diego, New Orleans, Lake Tahoe and Colorado before settling in SRQ in 2004 • Married to a slightly above average fella named David • Mother to a toddler aptly named “Rip” • Paddleboarder, cancer survivor, snappy dresser and fantasy football champion.

Are you adding email subscribers to your list pretty regularly, but you're stumped about what exactly to DO with them now that you have them? If that's you, you're not alone. Tune in to hear Liz Wilcox share a simple 3-step approach to converting your new leads into customers with a wicked simple welcome sequence. Get ready to walk away from this episode with tangible tips that will take you less than an hour to implement! Plus, your email list will be primed and ready to buy all of the amazingness you have to share with them. What more could you want?Top reasons to listen to the entire episode:What to do with new subscribers so they transform into happy customersWhy having a welcome sequence is key to creating raving fansThe 4 things that should be included in ever highly-converting welcome sequenceLearn more about The Systems and Workflow Magic Summit.Full Show Notes Here!Resources mentioned

Ever feel like you don't have enough time to get everything done? Are you a busy small business owner looking for ways to save time and maximize productivity?In this episode, Danielle reveals 3 hacks she uses to save time and manage it more efficiently. From templates that can streamline processes, to her personal daily schedule, you'll walk away with actionable tips to help you get back in control of your time.So if you're ready to get more done in less time, tune in to learn how you can make the most of your day and be more productive!In this episode, we cover:Danielle's top 3 time saving hacks of all timeHow creating these kind of email templates provide better quality responses to customersWhy using standardized forms help closes the gap between your vision and customer expectationsA look into her daily schedule and how you can structure yoursTips and tricks on using the right tools to your advantageHow to best manage multiple projects and deadlines without feeling overwhelmedResourcesGet 50% off your Flodesk subscription HERE(Disclosure: The above link is an affiliate link, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. I only use affiliate links for products & services that I personally use and highly recommend!)DETAILED DIARY SHOW NOTESDETAILED DIARY FB COMMUNITYDETAILED DIARY INSTAGRAMFor more info, updates, and BTS, make sure to follow me on @detailsandswirls!

Have you paid attention to the backend of your brand?Join Tommie, Tie and Kai for a discussion on the power of using email marketing, gamification and chatbots to build strong, lasting relationships with customers. They explore how brands can properly use these channels to connect with customers, understand their needs, and build trust over time. They also look at how chatbots can provide a customized journey for customers to improve product recommendations. By the end of this episode you'll know how to upgrade your brand's backend, build meaningful relationships with your customers, increase your AOV and positively impact your LTV.Make sure to stick around for the end of the episode to hear actionable steps you can take today towards a stronger back end!In this episode, you'll learn:How to build a strong back end with email marketingWhy creating a world of characters and engagement for deeper connection is a game changerWhy influencer marketing can result in a lack of focus on retention marketing if you're not carefulShort-term wins vs. long-term relationship building How to customize chatbot journeys for customersWhy understanding your brand's archetypes for communication is crucialHow to reduce cost through the generation of revenue via back endAn example of managing sales expectations through email and SMS in instances of fulfillment challengesUse case examples of gamification, chatbots and quizzes for marketing2 tool recommendations for leveling up your marketing gameBe sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.Resources:Chat EssentialTolstoyWhere We Can Connect:Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteIf you're enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don't miss out on any future episodes! Click here to subscribe on Apple Podcasts

We all know that networking marketing is all about building a team and recruiting new members, but one thing that often gets overlooked is the value of taking care of your customers. It's been on our minds lately that we decided to discuss it in today's episode. If you're the network marketer who tends to reach out to customers only when it's time for them to reorder or when you need additional volume to meet your goal, then this episode is for you. It's also for you if you already have a growing customer base and want to learn how to nurture them even more. So go ahead and hit play!By the end of the episode, you will learn:Why it's crucial to give attention to your customersWhy people purchase from youHow to nurture your customer baseReady to focus more on your customers? Registered for SOCIAL SUMMER CAMP! Your shortcut to getting more orders & cultivating your customer base!https://www.roxtalks.co/offers/ycCCuQJf/checkout_____________________________________Is social media not working for you? Take this quiz to find out why! Plus get one action step for the next 30 days www.roxtalks.co/quiz

Dr. Lee Cordell, CEO and Founder of the Institute for Trauma and Psychological Safety, joins Sarah this week to talk about what trauma is, what it isn't, and how it can show up in business.With the topic of trauma on the rise in the online business space, with terms like "trauma-informed", "trauma-aware", and "trauma-sensitive" being thrown around in marketing at a growing rate, Sarah and Dr. Lee clarify the line between where it's legit, and where it's bullshit.TRIGGER WARNING: Dr. Lee does mention sexual assault at one point in the interview at minute 25:18.Topics include: Defining traumaWhat mutually beneficial decisions look like and how they can impact your businessHow Target has created safety for its customersWhy privilege is such a contested topicTips on holding or seeking more trauma-informed spaces and how to find spaces that truly walk their talkWhat safe spaces look likeGatekeeping information and why that is dangerousWhy we weren't meant to do this aloneAnd a whole heap more!Dr. Lee C. Cordell is an expert mindset coach, Certified Clinical Trauma Professional, and CEO and founder of the Institute for Trauma and Psychological Safety. Lee uses her 15+ years of experience in healthcare, psychology, and education to empower people in the development of safe, healthy, and shame-free personal and professional relationships.Connect with her here: Tiktok — that1traumacoach Becoming Trauma Informed Podcast: http://www.buzzsprout.com/1522051/shareFacebook community: https://www.facebook.com/groups/becometraumainformedCourses and programs: https://institutefortrauma.comTrauma Sensitive Business Collective: https://itps.kartra.com/page/tsbc Instagram: https://instagram.com/becomingtraumainformed Support the Show.Connect with Sarah: Get the 13-page free workbook, 3 Ways Your Career is Sabotaging Your Business at https://getcorporaterehab.com/detoxfromcorporate Follow her on Instagram (instagram.com/corporate.rehab) Learn how to work with her HERE (getcorporaterehab.com/services) The Business Blasphemy Podcast is sponsored by Corporate Rehab® Strategic Consulting. Corporate Rehab® is for working-family women entrepreneurs who busted free of the 9-5 and are done playing by rules that were never written for you in the first place. If you're tired of playing a rigged game, it's time to flip the board and the middle finger, and leave the game behind. Schedule a no stings "Let's Talk Business" call today and find out what small shifts you can make to work less and double your profitability.

Online courses have huge earning potential but they can also be massive wastes of time. A lot of people create online courses because they want the upside, but they create the wrong course, or they don't create the course in the right way, and they end up not making any money.Trust me, I have been there.The first three or four courses that I made were complete flops. But over the past few years, I have created courses that have earned me over two million dollars. Yes, it's wild, and I never thought I would be this successful at creating online courses.Now with years of experience in creating successful courses, we've got it down to a science. We have a simple formula that creates predictable results, and today, I'm sharing it with you.Listen to the full episode to hear:Why happy customers aren't the same as successful customers, and which ones you wantWhy you need to articulate a Primary Tangible Result for your customersWhy you shouldn't rely on know, like, and trust to sell your courseSix principles for creating a successful, scalable online courseLearn more about Gillian:100K MastermindSmall Business 101Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkins

Sameer Sanagala, Co-Founder & CEO of Utilize talks about how they plan to grow from their customer base of 10 customers by picking select use cases & doubling down on them.How Utilize helps desk-less teams build custom software using their no-code platformHow they got their first 10 customersWhy having a horizontal platform is a double-edged swordHow they intend to grow by focusing on specific use cases rather than targeting everyoneTeam, founding story & external funding detailsYou can also watch the video on youtube here.

Amanda Ono has spent her career learning to maximize a company's most valuable investment — its people.  Boasting over 20 years of international experience in organizational development, HR consulting, and change management, she's implemented successful talent and leadership initiatives in six countries across four continents.  You can currently find her at Resolver, a Kroll business and worldwide leader in defining risk intelligence, making her mark as both VP of Customer Experience and VP of People & Culture. Key Takeaways Amanda's career journey. How she unknowingly found herself on the cx path, and the passion she has working as a hr officer at ResolverEmployee satisfaction. Amanda discusses the personal experiences that she went through, which made her come to the conclusion that happy employees, equal happy customersImplementing technologies at Resolver. How Amanda placed herself in her customer's shoes as a way of taking note of and fixing missing links in the cx journeyPromoting customer empathy within an organization's team, and why this is really important on the road to creating long-lasting relationships with your customersWhy hiring and acquiring the right talent is the most important step for a business's successWhat cx skills has Amanda gained as a result of working in other countries?Planning ahead, and why drafting risk mitigation strategies is critical for business growth Connect with Amanda Website - https://www.resolver.com/  LinkedIn - https://www.linkedin.com/in/amandaono/  Twitter - https://twitter.com/amandaono 

Ethan Song is forever an optimist and began his journey as the founder and CEO of Frank And Oak, which aimed to reshape the fashion industry by making it more personal and sustainable. Frank And Oak was named Most innovative company in retail by Fast Company and was #1 on the Deloitte Fast50 list.Today, Ethan is the founder of RareCircles, helping creators and brands create communities in the Web3 economy. His insights into growth strategy, community, and founder mindset are invaluable.In this episode, you will hear:How Ethan went about launching his companyThe actions he took to get his first customersWhy the business goal is NOT to get millions of customers and what this means for business growthConnect with your host on Instagram at @shauna.armitage and listen to more Startup Renegade stories at www.startuprenegades.com

In this Business Monday episode, Sam and Travis are back to express their thoughts on a recent flight ordeal. Get a hold of the latest on the Southwest Airlines meltdown, its effect on their customers, and some advice to help us be on track with our business goals while delivering customers' expectations. Don't miss out!Key takeaways to listen forAn overview of the Southwest Airlines' meltdownThe psychological relationship between an organization and their customersWhy you should always update your business systemsA practical way to meet customers' expectationsIs there a possibility for Southwest Airlines to regain their customer's trust?Resources Mentioned In This EpisodeSouthwest AirlinesDelta AirlinesUnited Airlines Federal Aviation AdministrationPacific Southwest AirlinesAbout Sam Salah and Travis RevelleFormer corporate executive Travis Revelle switched to entrepreneurship in the internet and healthcare sectors, founding many successful businesses and raising hundreds of millions of dollars for his clients.Sam Salah is a well-known businessperson and a lifelong serial entrepreneur interested in everything from technology to high-performance vehicles.This episode is suitable for the C-Suite, entrepreneurs, business leaders, managers, and front-line employees because each of them is a wealth of material and a powerhouse when combined.Connect with Sam and TravisLinkedIn: Travis Revelle | Sam SalahConnect With UsMaster your context with real results leadership training!To learn more, visit our website at www.greatsummit.com.For tax, bookkeeping, or accounting help, contact Dr. Nate's team at www.theincometaxcenter.com or send an email to info@theincometaxcenter.com.Follow Dr. Nate on His Social MediaLinkedIn: Nate Salah, Ph.DInstagram: @natesalah Facebook: Nate SalahTikTok: @drnatesalahClubhouse: @natesalah

Frankly, I love doing all these interviews. I get to meet really creative people doing amazing work. Plus, I always feel I grow as a person after hearing their wonderful stories.My latest interview is no exception. She is smart, dynamic, and building an award-winning marketing/advertising firm that would make any community proud.Today I'm very pleased to introduce President/CEO & Owner, Allison Imre of Grapevine Communications.After buying this Lakewood Ranch firm in 2017 Allison continues to build upon the 20-year legacy of the previous owners by being CREATIVE. STRATEGIC. ACCOUNTABLE®In this episode, you'll learn ...One thing most people don't know about AllisonWhat led her to buy Grapevine over 5 years agoWhat type of work they do for their customersWhy it's OK to be authentic and unvarnished on social mediaWho should reach out to Grapevine... and much ... much ... more!Thank you for stopping by today. It is my hope you will listen ... learn ... and connect!FacebookInstagramLinkedInTwitterYoutubePinterestTikTokALLISON IMREPresident/CEO/OwnerBorn and raised in Kansas City, KS by a mother from LA and a father from NJ • Often regaled by stories of her parents' bi-coastal upbringing that created a hard-to-suppress wanderlust • Discovered her destiny for a career in communications at an early age, playing “radio” with family friend and veteran broadcaster Pete Gabriel • Landed a coveted position with the KC Royals Radio Network, combining her two loves: broadcasting and sports • Became the Owner/President of Grapevine in April 2017 • Lived in the Virgin Islands, on the Baja Peninsula, San Diego, New Orleans, Lake Tahoe and Colorado before settling in SRQ in 2004 • Married to a slightly above average fella named David • Mother to a toddler aptly named “Rip” • Paddleboarder, cancer survivor, snappy dresser and fantasy football champion.

This episode features a conversation with Dru Carpenter, Founder & CCO of Slippy.io. We discuss how brands can personalize the unboxing experience and why this is important.On the Show Today You'll Learn:The best Marketing channel with a high opening rateHow to can increase the lifetime value of your customersWhy the unboxing experience of the customer is so crucialWhy personalization is essentialAnd moreDru Carpenter is the Founder & CCO of Slippy.io. Dru started selling online ~ 6 years ago and joined a fulfillment company called Huboo as one of their first sales hires. He helped scale that business to Series B, and then decided to jump back into the early-stage startup world by joining a company called Scribeless, which provides “handwritten" direct mail services.Combining his experience in selling and then providing fulfillment and direct mail services, he founded slippy to create a new marketing channel for eCommerce and enable brands to personalize the unboxing experience.Links & ResourcesWebsite: https://www.slippy.io/LinkedIn: https://www.linkedin.com/company/slippyio/about/Continue the ConversationIn our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPCJoin here: https://www.clauslauter.com/ecom-merchant-pro/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here.Support the showBecome a better Shopify merchant. Subscribe and get tips on how to run a profitable Shopify business. Join our free newsletter at https://www.clauslauter.com/ecommerce-podcast-newsletter/

Have you thought about creating another income stream for your business that doesn't require a lot of time or effort? If so, did you know that with the help of Canva, one of my fave go-to design tools, can help you do just that?Canva is a great tool for small businesses and entrepreneurs as there are so many things you can do with it. And in this episode, I share with you on how you can get started by creating 3 easy digital products all by using Canva.So if you're looking to add another income stream to your business, be sure to tune in to this episode. And don't forget - if you try any of these ideas, I want to see what you create, so be sure to tag me on social media!In this episode, we cover:Why Canva is a must have for small business ownersIs creating passive income for you and what you need to considerWhy exporting your designs as a PDF is so importantIdeas on templates and resources you can create to generate income from CanvaWhat kinds of things to be mindful of when creating editable templatesHow to trade valuable resources for email addresses from potential customersWhy thinking differently as an entrepreneur is key when it comes to making additional income for your businessRelated EpisodesEP 89: THE 5 GRAPHICS YOU NEED TO CREATE FOR YOUR BUSINESSEP 53: 5 IDEAS FOR PASSIVE INCOMEResources & LinksDETAILED DIARY SHOW NOTESDETAILED DIARY FB COMMUNITYDETAILED DIARY INSTAGRAMFor more info, updates, and BTS, make sure to follow me on @detailsandswirls!

We're with eBay's UK Boss Murray Lambell. How to be a CEO caught up with Murray in the final week of ITV's Love Island and found out how they support sustainability, SMEs, and what it's like to be an internet pioneer.Also on the show:Why Gen Z's powering sales of used items How they support businesses and customersWhy they matched with Love IslandKeeping your style and still being kind to the environmentDoes eBay have a competitor?To hear the full in-depth interview click here.For all the latest business news go to standard.co.uk/business Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Are you thinking about starting your own business? Or maybe you've already taken the plunge and are in the early stages of running your own company. Either way, it's a HUGE step - but it's also an exciting one with lots to learn! And if you're in a heavily regulated industry like the wedding industry, there can be even more hurdles to jump through. But despite all the challenges, starting a small business is one of the most rewarding things you can do.In today's episode, I'm sharing my top 10 tips I wish I knew before I became an entrepreneur. There's no shortage of advice out there on how to get started, but I think it's always helpful to hear from someone who's already been through the process and can share what they've learned (and are still learning!). These tips are meant to help you hit the ground running with your business and avoid some of the common pitfalls that new business owners face. So whether you're just thinking about starting a business or side hustle, or you're already in the thick of it, I hope you find these tips helpful!In this episode, we cover:The best way to communicate the crucial details of your business to your customersWhy you don't need to continually reinvent yourselfRemembering that most people won't care about your social media posts as much as you doWhy email marketing and having an email list is vital for your businessThe power of Pinterest and why it shouldn't be underratedHow saying "No" can help you focus on what's really important for your businessWhy you're automatically failing if you're not tryingThat marketing can be tough in more ways than you thinkThe importance of photography, especially if you're in the e-commerce spaceWhy the pressure to stay relevant  and always be "on" can be tough for business ownersMy final piece of advice for anyone who wants to start their own businessD&S PresetsHave you ever wondered how to achieve a cohesive and seamless looking aesthetic in your social media photos AND website photos? Lightroom presets are basically just like photo filters but better! Presets are carefully crafted and designed to adjust the detailed composition of photos like light and color to achieve a one-click beautiful outcome! I just launched a brand new preset “Sunshine & Cream” to my Details and Swirls preset collection! My presets are sold individually or come in a bundle pack of 4 with detailed instructions for easy one click use! All you need is the free Lightroom app and a photo, it is seriously so easy! I've spent months perfecting my latest preset, and each one in my collection provides a unique and beautiful outcome! I cannot wait to see your photos come to life! Click here to purchase now.DETAILED DIARY SHOW NOTESDETAILED DIARY FB COMMUNITYDETAILED DIARY INSTAGRAMFor more inspiring content that will help you take action toward the life and biz you truly desire, follow me on Instagram @detaileddiarypodcast

Have you ever wondered how long it takes to get to your first one million dollars in commercial cleaning sales? What about $5 Million, or even $10 Million!? We sat down with a 35 year janitorial expert, Mark Anderson, and dove DEEP in learning what it takes to really grow your commercial cleaning company to the multi-million dollar revenue range! In this episode you will learn: How long it takes to level up in the million dollar revenue ranges for janitorial companies. How to cross sell and upsell your current commercial cleaning customersWhy it's CRUCIAL to always be growing and investing in yourself to create the best commercial cleaning possible.  Mark is one of our guest speakers at our Cleaning Prophet$ Mastermind Event in Denver, CO this upcoming November. His expertise and experience is invaluable! We currently only have NINE seats left. Email james@dayporter.com or angel@dayporter.com today to get access to this one of a kind event! To connect with Mark, check out the following links below: Connect with Mark Anderson on LinkedInCheck out Marks new company here If you're in commercial cleaning and want to increase your sales, become part of our community today and get the best cleaning sales content and data in the industry.Join Our Private Profitable Cleaner FB GroupIf you enjoyed this podcast, you can help us out immensely by sharing it with a colleague and giving us a rating. We appreciate you!

In this unchurned conversation on building trust & the importance of effective note taking with David Sable, you get to learn aboutWhy they follow the customer first approach at AmazonJosh shares the employee-first mantra at IntuitHow you can build effective service relationships with customersWhy restaurant servers make the best salespeopleWhat makes note-taking so important - Publish or Perish “Relationships are built on understanding what outcome your customer exactly needs. What does your customer need to be successful?”Would you like to get tips and insights from top leaders of the Customer Relationship world in your inbox each week? Subscribe to the Unchurned weekly newsletter at www.update.ai/unchurnedAbout David SableDavid is an author, entrepreneur, social activist, storyteller and coach. He led the largest advertising agency in the world and currently serves on multiple boards of public companies.Thank you for tuning into the Unchurned podcast! If you enjoyed the episode, please subscribe to the show and leave us an awesome rating & review. Josh would love to connect to hear your feedback & suggestions. Get in touch with him on Linkedin & Twitter. Follow UpdateAI for latest news on the unchurned podcast on Linkedin & TwitterUnchurned is presented by UpdateAI

Our episode guest is David Meerman Scott, author of “Fanocracy” and the “New Rules of Marketing and PR” series. David is passionate about the band the Grateful Dead, surfing, and a few other things, as well as sharing research and advice to improve companies' marketing strategies.Five things you'll learn from this episode:How to build fans and customersThe science behind why free things make loyal customersWhy we are fans of thingsThe importance of video for your businessWhy passion is infectious and how your employees can build passion among fansQuotables“One of the things that the Grateful Dead did was they were one of the only bands that did and still do allow fans to record their concerts … You could even bring professional-level recording gear in to record concerts. And so this idea of giving away free content with absolutely no expectation of anything in return, or for that matter, giving any kind of gift without any expectation of anything in return, is a really, really great way to build fans.” — @dmscott“People are surprised by “truly free” because we've been trained that “free” doesn't necessarily mean free. You know, there's all these free offers, but then it comes with some kind of catch.” — @dmscott“It turns out that when we become a fan of something, what we're doing is we're actually wanting to be part of a tribe of like-minded people. That's what all humans are – we're hard-wired for that.” — @dmscott“Communications is about a human relationship with people. It's not something that should be driven by the legal people.” — @dmscott “A cliche I like to share is if attorneys had it their way, you would lock the doors and keep all customers and all employees out of the building. But then you … would just have a building and not a company, right?” — @JasonMudd9“This idea of … sharing what you're passionate about has nothing to do with being a doctor. It has to do with being a human, and that builds fans.” — @dmscott"Authenticity is key.” — @JasonMudd9About David Meerman ScottDavid started writing books, speaking at events, and advising emerging companies on how to align marketing with the ways people buy after being fired from his job. That was back in 2002, and since then his 12 books have sold over 1 million copies in 30 languages. His book "The New Rules of Marketing & PR," originally published in 2007, opened people's eyes to the new realities of marketing and public relations on the web.Guest's contact info and resources:Disclosure: One or more of the links we share here might be affiliate links that offer us a referral reward when you buy from them.David Meerman Scott on TwitterDavid Meerman Scott on LinkedInDavid Meerman Scott's WebsiteFanocracy: Turning Fans into Customers and Customers into Fans The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers DirectlyAdditional Resources:PR and Video Content: Personalizing Your WebsiteMotivating Your Employees with the Value of PR Episode recorded: 1/27/2022Support the show

Are you listening to what your buyers really want? In this episode, Andy Paul, a global sales expert and Sell Without Selling Out author, shares how to take charge of your own career without selling out to outdated, ineffective sales methods. He reveals the four Sell In pillars that are the indispensable instruments of selling and touches on the importance of being the reason the buyers make a decision to purchase something from you. Let's dive in!Andy has been in sales for over four decades. His first sales job was selling women's shoes at JC Penney. He has sold everything from computers to small businesses to complex communications systems that sold for tens of millions of dollars to some of the world's largest enterprises in his professional career. He closed hundreds of millions of dollars in products and services before starting my own company. Key Highlights:  [00:01 - 07:53] Opening Segment Why Andy decided to write Sell Without Selling OutWhat's the role of a salespersonSelling in vs selling outWhat can lead to poor customer experience in the selling process [07:54 - 15:27] Your Job As a SalespersonBe very intentional about creating a buying experience that differentiates you from competitorsCommon characteristics of a salesperson that's selling in vs the one that's selling outConnection, curiosity, understanding, and generosityHow you can build trust with and human connectionsAndy's outlook on the “objection” handling process [15:28 - 25:41] Keep An Open MindAndy shares how he started his selling journeyHow Andy gained knowledge about sales Check out the Sales Enablement PodcastThe correlation between introvert sellers and extrovert sellers [25:42 - 31:35] Be True To Yourself You have to find out what works for you as a sellerMake sure you're the reason the buyer makes a decision to purchase something from youYou must serve the needs of the customersWhy you should take responsibility for your own success [31:35 - 36:10] Closing SegmentWant to connect with Andy Paul? Head to Andy Paul, a proven framework to increase win rates and shorten decision cycles without the sales behaviors buyers hate.Start hiring right now with a $75 sponsored job credit to upgrade your job post at indeed.com/network. Offer valid through March 31st, 2022.There's a reason why so many creators use Riverside. Check them out and all the other features they have at Riverside.fm and create an account. Get started today. Click the link here and use Coupon Code BYN for $10 off any subscription. Want to start living a happier life today? As a listener, you'll get 10% off your first month by visiting our sponsor BetterHelp at https://betterhelp.com/buildyournetworkDid you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community setting up REAL relationships that add value and create investments.Tweetable Quotes: “If you think that your mission as a salesperson is to persuade a buyer to buy a product, by definition you're selling out.” - Andy Paul “Selling is about being intentional.” - Andy Paul“Work in a way that aligns with who you are as a person.” - Andy PaulAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Anthony Ostrowski, VP of Growth at Yardstik, talks with Jeremy about developing audience engagement.Highlights:Why Anthony has made the transition from sales to audience engagement and attracting customersWhy it is important for a company to develop a voice and point of viewWhy it is just as important to understand what your audience is not searching forLearn more about YardstikConnect with Anthony on LinkedIn

When Brendan met Mike at the time in a startup advisory board, he soon learnt that Mike cofounded the successful vet startup, Pawsum, and led as vice president of global customer success at Siteminder, one of Australia's fastest growing startups.The lessons learnt from Mike's extensive experience through the startup life, starting from the US and now in Australia, will teach you the connection between data and marketing strategy, what customer success looks like and why you need to connect your CRM and marketing automation tools as soon as you kick off your business.  Additionally, Mike also shared the story of the similarities between coaching his son's football team and coaching his marketing team. Let's delve into it! What you will learn in this episodeWhy data is so important for your businessHow gamification can lead to data capture opportunitiesMike's definition of customer successConnecting the data with your marketing strategyMake sure that your applications, front end systems, CRM and marketing automation tools are connected straight out of the gate.Why progressive profiling can get the right information at the right time from your customersWhy you need to invest in business intelligenceSimilarities between coaching a football team and coaching a marketing teamWhen expanding your business into new international markets > always read history books for that region. Resources mentionedPawssumSiteminder 90% of the world's data was created in the last two years.TableauStripeAirpodsAtlassian Book RecommendationsShogun by James Clavell What business would you build on Mars?It kind of goes back to the fact that our society now is so much built on growth, and we talk about GDP, and there's nothing around climate change, and all the things that are basically we're not exactly doing very right by the world at the moment. So, you go to a new world, fundamentally shift. I like to see a blend of the communal sharing of a company as opposed to just the fact that it's sheer growth, and there's a few people at the top. So, there was a company out of the US. I think it's Chobani. It's a yogurt brand. Once they went public, they shared with every single employee, they all became big shareholders in the company. So, if I go to Mars, I would literally probably do something around mining and terraforming. But every person involved would have a huge share of that company because if you could reset what accompany means, I would completely reset it to where everyone's got to share, we grow, but it's a completely different mindset. Reach Mike here:Mike on LinkedIn To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com

Welcome back to another episode of Female emPOWERED! This is just a quick episode about what's required to grow your boutique fitness business or physical therapy practice beyond the 6-figure mark and to be able to stay there without running yourself onto the ground.If this is something that you're interested to listen to, stay tuned on today's podcast episode!Let's talk about…The value drivers in your businessHow to attract your potential customersWhy having a clear system is ideal for your businessLooking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast!

How loyal are your customers and employees? How likely are they to refer your organisation to their colleagues and friends? This is the basis of the Net Promoter System, a way of measuring customer retention devised by Fred Reichheld in the 1990s. Because Fred realised that if you increase customer retention, your profits will grow. Fred assumed that having discovered this and told people about it that all businesses would instantly put customers first. That what he'd come up with was a one and done thing. He hadn't realised how hard it would be to change mindset. So Fred invented the Net Promoter Score so that businesses could measure this thing that drives retention. And he found that it all boils down to one simple question - would you recommend X company to a friend or colleague?It's that simple. Yet here we are, some 20+ years later still arguing about NPS. So Fred's written another book called - Winning On Purpose, The Unbeatable Strategy Of Loving Customers (link below), and it's a more accountancy based metric i.e. earned revenue or earned growth rate. This is a truly fantastic conversation with Fred, we enjoyed it immensely, we're sure you will too. On today's podcast:The Earned Growth RateNet Promoter System Likelihood to recommendBe humble to keep customersWhy referrals are earned growthLinks:Fred ReichheldArticle: The One Number You Need to GrowTwitter – @FredReichheldLinkedIn – Fred ReichheldWebsite: https://www.netpromotersystem.com/books/winning-on-purpose

What You'll Learn From This Episode:Influence people with the right psychologyImportance of building long-term relationships with customersWhy you need to change your old 'tactics'Related Links and Resources:I will give two valuable resources; if you go to the library and check out Dr. Robert Cialdini's book 'Influence' and read it cover to cover, you will find that the tactics that have been taught are not being taught properly. You will be ahead of the game if you take Dr. Cialdini's advice. If you go to www.matthewchampagne.com/sbs and if you go to that link, there's a direct download for the infographic that list out the 9 psychological principles upon which all of these are being based. I want you to read that and see if that resonates with you. Summary:For 28 years, Dr. Matt Champagne has been a researcher, university professor, and serial entrepreneur. He was named “Technology Visionary” by SURVEY Magazine for his pioneering work merging psychology and technology to predict customer behavior. When not teaching, Matt can be found on-stage playing keyboard in his rock band.Here are the highlights of this episode:Matt's motto is "keep your customers forever" and if that resonates with you, you'd probably be an ideal client for him. But he also helps those who sell their products or services to a live audience whether it's webinar or on stage. He knows that some feel like their tactics, formulas, or the hacks don't work like they used to, and Matt tells us that there's a psychological reason behind that. People buy from others that they trust. For salespeople, they try to build relationships along the way. But when you're trying to sell on a webinar for 35 minutes and try to convince the audience to trust you, it's just not enough. What you need to do is extend that trust runway through psychology. You should start asking people attending the webinar before the event, and then share the answers to them. And then, we ask the right questions in the right way during the event. And those who don't buy, we ask them after the event. This is like extending relationship building. You don't want to have that 'icky' feeling when you try to present and reach out to customers. Some tries hit the audience with all those influence tactics just to close the sale immediately but most of these audience would want to build a long-term relationship. He then stated "Do you want to be that person who uses just the tactics?" Matt's Valuable Free Action (VFA): If you can step back from the digital world and try to talk to them (audience) as if they're in front of you, would you treat them in that way? How would they like to be sold to? Think of what you would like to say in order to establish a relationship and familiarity with them. So, when you start thinking of that person being in the room, it totally changes the way you deliver on webinar. Ask yourself "How would you want to be sold to or how would you sell to a friend?"

What You'll Learn From This Episode:Influence people with the right psychologyImportance of building long-term relationships with customersWhy you need to change your old 'tactics'Related Links and Resources:I will give two valuable resources; if you go to the library and check out Dr. Robert Cialdini's book 'Influence' and read it cover to cover, you will find that the tactics that have been taught are not being taught properly. You will be ahead of the game if you take Dr. Cialdini's advice. If you go to www.matthewchampagne.com/sbs and if you go to that link, there's a direct download for the infographic that list out the 9 psychological principles upon which all of these are being based. I want you to read that and see if that resonates with you. Summary:For 28 years, Dr. Matt Champagne has been a researcher, university professor, and serial entrepreneur. He was named “Technology Visionary” by SURVEY Magazine for his pioneering work merging psychology and technology to predict customer behavior. When not teaching, Matt can be found on-stage playing keyboard in his rock band.Here are the highlights of this episode:Matt's motto is "keep your customers forever" and if that resonates with you, you'd probably be an ideal client for him. But he also helps those who sell their products or services to a live audience whether it's webinar or on stage. He knows that some feel like their tactics, formulas, or the hacks don't work like they used to, and Matt tells us that there's a psychological reason behind that. People buy from others that they trust. For salespeople, they try to build relationships along the way. But when you're trying to sell on a webinar for 35 minutes and try to convince the audience to trust you, it's just not enough. What you need to do is extend that trust runway through psychology. You should start asking people attending the webinar before the event, and then share the answers to them. And then, we ask the right questions in the right way during the event. And those who don't buy, we ask them after the event. This is like extending relationship building. You don't want to have that 'icky' feeling when you try to present and reach out to customers. Some tries hit the audience with all those influence tactics just to close the sale immediately but most of these audience would want to build a long-term relationship. He then stated "Do you want to be that person who uses just the tactics?" Matt's Valuable Free Action (VFA): If you can step back from the digital world and try to talk to them (audience) as if they're in front of you, would you treat them in that way? How would they like to be sold to? Think of what you would like to say in order to establish a relationship and familiarity with them. So, when you start thinking of that person being in the room, it totally changes the way you deliver on webinar. Ask yourself "How would you want to be sold to or how would you sell to a friend?"

Having a great product is only half the battle in creating a great brand. The other half? Creating an incredible, over-the-top customer experience. Your products are important, but there's nothing more powerful than the direct, 1-1 communication with your customers.In this episode, I'm going to cover:Why you must understand your product to create great customer serviceHow quick is quick enough for responding to customersWhy you NEED your contact information on your home pageIf you got value from this episode, please be sure to subscribe and rate this podcast! Connect with Joshua

103 - As I sneak off to Iceland this week with the hubs, I'm turning the reins over to podcast regular and mindset maven Heather Lahtinen. And...Heather has a question for you.All these principles and personal growth strategies we talk about on the podcast—are you putting them into practice in real life? Do you even notice when your emotions are hijacking your thought process? (That's two questions, oy.) This week, Heather walks you through a recent real-life example of putting mindset principles into action—so we can all learn some valuable lessons from her crazy-brain train.  What To Listen For: The rotten rear-end news that sent Heather spiraling into tearsWhat our financial decisions actually come down toHow even small loose ends can have an oversized impactThe brilliant business move Mercedes makes for its customersWhy overcoming your ego is good for your bottom lineEnjoy your one-on-one time with Heather, and I'll catch you in next week's episode!   Resources From This Episode: Episode 95 - Upgrading Your Life, with Heather LahtinenEpisode 101 - Money Triggers with Heather LahtinenDave Ramsey's personal finance blogBlink, by Malcom GladwellFlourish AcademyFlourish Academy on FacebookFlourish Academy on InstagramHair of the Dog Academy Hair of the Dog Facebook groupHair of the Dog Elevate coaching programThe Hair of the Dog Online Summit is returning this November and it is going to be bigger and better than ever! JOIN THE WAITLIST HERE!

I have the privilege of having another conversation with my good friend, Chet Sears. You will remember Chet from Episode 2, where he taught us How to Lead Boldly.In this episode, Chet shares his wisdom on building a career by connecting with customers. He's done that successfully for over two decades and is an expert in this area.Today's GuestChet SearsChet Sears is my long time friend and former coworker. He has successfully led Quality and Customer Experience organizations for major corporations in high profile, high pressure positions. His approach of seeking to understand the customer and starting where they are has set him apart as a leader.Chet has developed the skill of being transparent and acknowledging the truth when others might not have the courage to admit shortcomings. This honesty and humility has earned him and the organizations he represents the respect of some of the most demanding customers. He currently serves on the board of the Wichita, Kansas chapter of Habitat for Humanity and is the co-host of the Hardheaded podcast. You'll LearnThe story of how Chet started a new role by becoming an instant target for criticism in front of a hotel ballroom full of upset customers. And how he earned their respect.The power of listening to customers and seeking to understand their positionHow "starting where they are" can transform your career and your empathy with customersWhy truth is the greatest currency we haveThe benefit of transparency in building trust with your customers by being vulnerable and transparentHow what you do as a leader can transform the reputation of your company3 Fundamental Career Skills from Today's Guest1. Be energeticBring energy and enthusiasm to the conversations you have with customers and with coworkers.2. Be a peacemakerDon't gossip. Don't talk bad about your teammates behind their backs. Deal with issues directly and support the people on your team even when they're not around.3. Be a visionaryProvide a reason for your team to be excited and energetic. Communicate your vision in multiple ways and live it out. People will get behind you as a leader and follow with enthusiasm.For More InformationCheck out the full show notes on the episode page at GregHarrod.com. 

It seems uncommon to me for high school students to say they love their principal. But, I've heard more kids than I can remember say this about this week's guest, Dr. Chris Botts.In this second of two interviews with Dr. Botts, or Chris as he prefers to be called, I have the honor of listening to him describe some of his strategies for connecting with students. And, making sure every kid knows they are valued and appreciated.Chris shares the unique and effective techniques he and his staff have used throughout his 22 years of service as a high school administrator.Dr. Chris Botts is an exceptional role model for leaders with careers in education administration and teaching.But, if you're not a principal, you will easily see the parallels between serving students and caring for customers.The three fundamental career skills from Chris will help you build and boost your career in any industry.Today's GuestDr. Chris BottsDr. Chris Botts is the principal of Maize High School in Maize, Kansas. He started his career at Complete High School Maize and has been in the USD 266 district 22 years.Loved and respected by his staff and students alike, Dr. Botts was named as Sedgwick County Area Educational Services Interlocal Cooperative No. 618's Principal of the Year in August 2017. In 2020, he received the Kansas Scholastic Press Association Administrator of the Year award.You'll LearnWho the customers are for a principal, including the most important customerHow to improve your organization's culture with a few penniesCreative ways to empathize with and better understand your students or customersWhy it's so important to never forget what it's like to be a kid (or a customer)How embarrassing yourself can build connections with your team and prepare you for future career opportunitiesThe story of how one student's Tik Tok skill helped identify disconnected students and create connections to support them3 Fundamental Career Skills from Today's Guest1. Show upShowing up and doing the job or task you were assigned to do is a huge part of having a successful career.2. Stand out (by working hard)Why not be the best at whatever you do?The little things are going to add up in life. Take pride in what you do.“Any success I've had in life, I attribute it to that lone trait, period. Work hard!” - Dr. Chris Botts3. Problem solveThe ability to think and solve problems will serve you well at every stage of your career in any industry or field.Links and Resources from this EpisodeConnect with Dr. Botts through email at (cbotts AT usd266.com)Follow him on Twitter at (@thebotty)Maize News newsmagazine produced by the Maize High School journalism department articles:“Mystery of Botts' missing stapler solved““Botts challenges teachers to do one nice thing a day "For More InformationCheck out the full show notes on the episode page at GregHarrod.com.

In this episode Brendan Hill talks with a special guest that has something a bit different to offer our SME marketers and businesses. Our guest is pro surfing legend, Mark Matthews.Mark has made a living achieving the unfathomable: crossing the intersection of danger and excitement. He knows all too well the crippling grasp of fear.While in Tasmania, fifteen feet in front of a cliff in cold, shark infested waters, Mark hit a reef and instantly blacked out. Terror engulfed every inch of his being. Neck braced and hospital-ridden, he didn't know if he could ever surf again. At that moment, Mark made a decision never to allow fear to overpower him again.With his presentation business ” Life Beyond Fear”  has him deconstructing, fine-tuning, and personalizing emotional resilience techniques to successfully strengthen one's mindset and sustain long term performance.These techniques have helped him win an unprecedented three consecutive Oakley Big Wave Awards and cement him as one of the best big waves surfers in the world.  In this episode you will learn: How Mark overcomes the fear of surfing 50-foot waves and how you can apply these techniques to areas of your businessHow to get out of your comfort zone to get the experience you need to create that new comfort zone where new opportunities lieHow to build a personal brandHow Mark became a world-class keynote speaker when he couldn't even speak in front of a room of people at the beginningAdvantages of keeping your pitches raw and unpolishedHow to make your business more authentic and attract customersWhy having a high level of authenticity in every aspect of your business increases your chances of successHow to improve your presentation skillsWhy you need to have a plan in place for all business scenariosThe powerful moment that changed Mark's mindset after being told by doctors that he'd never surf againThe importance of building your own audienceHow studying standup comedy can make you a better public speakerResources Mentioned:Mark's Instagram AccountRed Bull Cape Fear (see Mark @ 48 seconds)Pragmatic ThinkingUpworkLinkedIn HelperMasterclassQuotes: When you push yourself through that fear and anxiety, usually the experience, feeling, result or success on the other side feels like that Holy Grail. You get that intrinsic reward and the external rewards that make it feel like a Holy Grail - like life's worth living.Talk to your audience like you're talking to one person, like you're talking to a friend and carry that tone. Match it to how you would just speak to a close friend, because you speak to your closest friends with the most authenticity.When you build your own audience you become like a small marketing agency yourself.There will be people that enjoy watching you do what you do. That's my model. Just stick to what you like. It's too tiring trying to be someone that you're not.What Business would you build on Mars?"It would have to be indoor wave pools. And surfing sells itself. All you got to do is offer a few free surf lessons and when people experience that feeling, what else is there going to be to do on Mars than ride a few waves? It will sell itself."Get in touch with Mark:markmathews.comMark on InstagramMark on LinkedInTranscript:Brendan:Mark, welcome to the show.Mark:Thanks for having me, Brendan.Brendan:You have an amazing LinkedIn profile, that's where I first found out about you. Can you tell us more about big wave surfing?Mark:Big wave surfing, I mean, that's my life. It's been my life for the last 15 years. It was my avenue to build a career out of the sport of surfing, even though I wasn't quite good enough or talented enough to be a competitive or a world champion level surfer.Brendan: Right.Mark:It was just this different avenue that I found that I could manufacture myself a career out of the sport that I loved.Brendan:Wow. When did you come to the realization that you could follow your passion and make that your career?Mark:It happened when I was about 20, so I was working, actually, here in Sydney, down at Darling Harbor, making coffees and cocktails at night. Out of the blue, I got asked to go on a surf trip down to Tasmania to surf a new wave that had been getting talked about in the industry. It was being heralded as one of the biggest and scariest waves that another had ever seen.Brendan: Wow.Mark:And no one had really photographed it at that point in time. And no part of me wanted to go and surf it, because I'd never really surfed big waves and I was absolutely terrified when I got the call. And it was funny because I couldn't figure out why they were calling me because I was kind of a no one in the industry of surfing.Brendan: Right.Mark:I found out down the track they probably called about 30 or 40 other surfers before they got to my name at the bottom of the list. Everyone politely declined because the waves sounded so scary, but I didn't have the chance of saying no. If I had said no, I would never have got my career off the ground because at that point, I didn't have the major sponsorships. Anyway, I went down to Tasmania, one thing lead to another and I ended up surfing waves bigger than I'd ever surfed before in my life.Brendan: Wow.Mark:And the photos and footage of that trip went around the world and I got my first surfing sponsorships and then that basically gave me the blueprint of what I needed to do to make a career, it was travel around the world, chase down the biggest waves I could find, surf them, create content, let that content get in the media and based on the media value, I'd get the sponsorship dollars.Brendan:Wow. So how big are these waves that we're talking about?Mark:Down in Tasmania, that first time, it was in the 15 to 20 foot range, but the way the waves break down there is what makes them so spectacular and dangerous. So super deep water waves breaking on a really shallow rock ledge, which magnifies the power and the spectacular nature of the waves. To me, way more dangerous than say, if I go and surf waves in excess of 50 feet, but break in deep water, while they look and are a whole lot bigger, it's nowhere near as dangerous or spectacular.Brendan:So in terms of taking that first step, I know that one of your mantras is life beyond fear, the other side of fear. So taking that first step. A good example, I just finished watching Indiana Jones and the Last Crusade on Netflix and when he's walking over that invisible gap to get the Holy Grail-Mark:I know the one.Brendan:Yeah, it's that first step. And I can imagine these massive waves passing by and 15, 20 feet, I mean, up to 50 feet, as you say. Can you tell us more about that first step and how to overcome fear? Because I mean, it has parallels in business as well. That first step is always the hardest.Mark:100%. And that's the interesting thing, because as scary as big wave surfing is, and the thought or the reality of maybe drowning, for me, I find public speaking and keynoting that I do now more stressful. I get more anxiety from it, it wears me down more than big wave surfing ever did.Brendan: Wow.Mark:So that's where the corelation is between what action sports people do and what business people do because fear is fear. It doesn't matter whether it's a fear of physical danger or harm or a fear of failure or not being good enough or making mistakes. The way your body reacts is exactly the same. So across the board, I think that's where the relationship is. And then like you said, the Indiana Jones reference is perfect.It's like the steps across the invisible bridge to the Holy Grail, in my head, it's so terrifying to get out of your comfort zone to get the experience you need to create that new comfort zone where the opportunities are, whether in business or in the sport of surfing. But when you do that and you push yourself through that fear and anxiety, usually the experience or the feeling or the result or the success on the other side feels like that Holy Grail. You get that intrinsic reward and the external rewards that make it feel like a Holy Grail, like life's worth living when you push yourself like that.Brendan:Yeah. It's interesting that you say that you get more anxiety now about public speaking than big wave surfing, validating what Jerry Seinfeld always says, "Public speaking is the number one human fear, followed by death at number two." Big wave surfing, I can imagine, wouldn't be far behind these monster swells.Mark:Yeah, I think Jerry is definitely right. For an introvert, anyway, I'm highly introverted, so public speaking is the scariest thing in life for me.Brendan:So what made you jump into public speaking after your career in big wave surfing?Mark:I had a sponsor who sponsored me from when I was in my early twenties, his best friend was in the world of corporate training and had a background climbing mountains and brought that to the business world and then he had said to me, years ago, in my early twenties, that this is the career path that you should look to take while you're still big wave surfing, so that you can build it then and then be able to carry it on down the track when I'm 50, when I can't surf big waves anymore. 60, maybe. I'm pushing for 60.Mark:And at the time, I was like, "There's no way I'm ever doing that" because for me, I couldn't even stand in front of a classroom when I was a kid and read from a book, I would stutter so bad, I'd have so much anxiety, so it took a lot for me to be able to do it. Spent untold amounts of money doing every speaking course under the sun.But eventually, it was exactly like learning to surf big waves, the exposure and the experience just builds up and then you build that new skill set so that it doesn't matter who you stand in front of, who I'm standing in front now, I've got the tools and the skills to dig into my bag and perform on stage and I don't have to feel too anxious about it now but originally, it was tough.Brendan:Yeah. Do you remember your first big keynote speech?Mark:I do. I was in Hawaii and it was for an insurance company and I got offered the talk two weeks before the event and I didn't have a keynote at all.Brendan: Wow.Mark:So I wrote the keynote in the two weeks before. The only person I said it in front of was my mom.Brendan: Wow.Mark:And I did the keynote in front of her and she actually features in the keynote because she's one of my big motivators in life to be successful. And she had a tear in her eye when I told her and that was kind of enough, I was like, "Okay. We'll see how it goes." And if I look back on the delivery of the keynote that I gave, the delivery was very average, but the bed of the keynote has almost stayed exactly the same. That's what I deliver today. And the feedback that I got from the audience was amazing, off that first keynote.Brendan:Right.Mark:I had the bosses say, "This is what you've got to do in life." And they just enjoyed, I think, the fact that I was so raw and real on stage because I had no other choice but to be that way. And it wasn't really too polished.Brendan: Right.Mark:And I've always taken that as I've gone on in keynote speaking, never to become that over-polished speaker that's talking to a track, because I think for the audience, you have to remember that they're seeing you for the first time, they want it to be real. Even though I'm telling the same thing that I've told a thousand times, it needs to feel real in that moment and the connection has to be real with the audience for them to even remotely take in what you're going to say.Brendan:Yeah. It's a interesting point that you touch on there, authenticity. So I guess that's part of your brand, being really authentic and not being too polished. I mean, when we go on social media feeds, like on Instagram, everyone is looking very polished. How can businesses become more authentic and tell their real story and start to, like yourself, really resonate with their audience?Mark:Ah, man, I think it takes courage to do that and it's tricky for businesses. When you have all these insurance factors and regulators and all this stuff hanging over the top of you and then investors, and depending on what size business you're running, to really let people know authentically what's happening within the business, where you're planning to go and all that, it takes courage, but I find that if you looked into some case studies on it, it is worth while to do.And especially small businesses and small business owners needing the motivation to do what they're going to have to do to be successful in small business, which is such a small amount of people pull that off, the authenticity level has to be there where you have to really love what you're doing and believe in it and there has to be deep meaning in what you're doing for you to go that extra level to the extent that you need to to be successful.So this authenticity on both aspects is how you run your business internally, but then how you speak to your customers, I think, both of them take some courage, but worth while.Brendan:And in terms of speaking to customers, you touched on presentation skills. Obviously very important in every day business. People are presenting on the phone, presenting in their content marketing, for example. What sort of tips can you give early stage businesseslistening on at home? Obviously, you had to learn from the ground up with your presentation skills for your keynotes. You did a lot of courses. People just starting now or wanting to improve their presentation skills, where do they start?Mark:I think the best tip that I got as far as tone, when you talk to someone, is that talk to your audience like you're talking to one person, like you're talking to a friend and carry that tone. And you've got to practice it and then watch yourself on video and see if you're carrying that tone because it's really hard to do initially, because when the camera's in front of you or the audience is in front of you, naturally, the anxiety shifts you into a different tone with the way you're speaking to people. But I think if you go back and watch what you look like and then try and match it to how you would just speak to a close friend, because you speak to your closest friends with the most authenticity, you know?Brendan: True. Yeah.Mark:And then if you can keep that tone, I think that helps a lot. And then by far, the most important thing is to be prepared. Unbelievably prepared. Nothing beats the fear of public speaking like preparation. You've going to have, for me, it's the same as surfing. So when I go and surf big waves, I'm ready for every worse case scenario that could possibly happen. I have a really detailed plan put in place.For example, if I blacked out under water and I had to be resuscitated, they had to restart my heart and then I had to call for a helicopter, we have the whole plan in place. So it takes some of that fear and that apprehension that you get in your mind in the lead up to scary moments away because I'm prepared for it. So the same way, if I'm going to do a keynote this afternoon, for WordPress, actually, here in Sydney, everything that could go wrong, I know exactly what to do.The whole power can shut off and I have to do my presentation without any photos or footage or anything like that, but I'm ready to do that.Brendan: Amazing.Mark:Or if my mind goes blank, which it does in front of an audience, if something happens, I've got a line and a story where I can go straight into at any point in my presentations.Brendan:It's a good idea. Yeah.Mark:Yeah. And then give myself the time to get back on track, so overly prepared is the key todealing with that kind of fear.Brendan:And speaking of scary moments, what was the scariest moments in your big wave surfing career?Mark:I've had a recent one where I dislocated my knee surfing down the South Coast of Sydney, five hours South of here. I hit the reef on about a 10 foot wave and completely dislocated my knee, tore every ligament and tendon.Brendan: Wow.Mark:Tore the major artery that runs through my leg. Major nerves. The pain that I experienced when I did that, I knew that something really bad had happened. And then to wake up the following morning in hospital after emergency surgery, and I was basically told that I was going to have a disability where I can't move my foot, I can't lift my foot anymore for the rest of my life.Brendan: Wow.Mark:So it was the doctors telling me, "Your surfing career is over."Brendan: Right.Mark:So that, by far, was the scariest, hearing that news was the scariest thing that I've been through within surfing. But managed to prove them wrong and I'm getting my surfing career back on track. It's taken me about two and a half years, but it's getting there.Brendan:Wow. So can you talk us through that mindset from being told you'll never surf again to rebuilding your career?Mark:I have to admit, the first six weeks to two months when I was stuck in hospital in the big metal frame brace, with my big wounds from the surgery on my leg and I couldn't get out of bed at all in the worst pain I've felt, nerve pain, by far, I've had almost every other injury youcan do, broken bones and stuff, but nothing compares to nerve pain. And yeah, in that two months I got really depressed. Not on the level of depression like suicidal depression, that's something completely different, but depressed in that I didn't want to see anyone. I'd given up hope of surfing again.Brendan: Wow.Mark:I wasn't sleeping because of the pain or they'd give me ridiculous amounts of medication to try and combat the pain, so it was that. All these things just lead to me being so unbelievably unhealthy, physically and mentally. It's interesting because it wasn't until, I'd like to say I just snapped myself out of it, but I didn't.It wasn't until I actually met a young guy in hospital who reached out to me on social media. And he said, "I've been following your career since I was young. Big fan. I'd love to come up and meet you and get a photo." Because he read that I was in Canberra Hospital and he was actually in there. And I didn't want to see anyone, so I didn't even reply. It was my wife who saw the message and wrote back to him and said, "Yeah, no worries, come up and get a photo."Mark:So this kid comes up probably three hours after I'd seen the message. He gets wheeled into my bedroom by his brother, he's a complete quadriplegic and had broken his neck about six months before I hurt myself and the moment that I shook Jason, his name was, hand, and I don't know if you've shook someone's hand who's a quadriplegic, it's confronting. They can't control their arm, anything. And he stuck out his arm with a big grin on his face. And the moment that I shook his hand, it was the craziest shift that I've ever had experienced in my life where my perspective or mindset about what I was dealing with did a complete 180.Mark:So I went from being really angry, full of self-pity for what had happened to me, blaming other people, the victim of this wipeout and this injury and just done with it to just feeling like the luckiest person on Earth because if I'd had hit that reef any other part of my body, I could have so easily been dealing with what he was dealing with. And his injury's a million times worse than mine and he's dealing with it that much better. So I was overcome with gratitude, feeling lucky. And from that moment onwards, it was like that feeling of feeling lucky about my situation was the catalyst to get me back on track. Everything fed on from there.Brendan: Wow.Mark:And now, two years later, after all the rehab, I've figured out how to surf good enough withthe disability that I can get back out into big waves. But I think meeting him and that shift in mindset was the saving grace for me in dealing with that.Brendan:That's an amazing story. So tell us about the first time after this accident that you got back on the surf board.Mark:I surfed a couple of times, probably a year down the track, but I would barely call it surfing, compared to what I've been doing. It was on a longboard, I could only just stand up. I could barely turn the board and at that moment, I was like, "It's nice to be surfing again, but this is ... It's nice to be out in the ocean and the water, but it's not really surfing for me."It took about another eight months after that to where I rode a wave and got my first barrel, say inside the barrel and caught a wave. Not a big wave, just sort of eight foot wave on the Gold Coast and that moment was just a game changer for me. All the hard work paid off because I could surf good enough just to do that, to get barrelled. It wasn't big waves and get my career on track, but that was enough.I was like, "If this is it, then that's fine." But then, my surfing ability just kept getting better and better after that, just up until about six weeks ago, I got to compete in the Red Bull Cap Fear event, a big wave surfing event down in Tasmania at that first wave that went to and I got my first big barrel there and that was the icing on the cake. That's two and a half years of rehab. Yeah, it was a good journey.Brendan:Yeah, amazing journey. And can you speak more on your mom being a major point of motivation in your life?Mark:Yeah. She's just on two different levels, but she's always been the type of person who has that internal reflection and thinks about who she is, what she's like and how she can be better, and she's always had that. She eventually does a lot of meditation and has lived in ashrams around the world and became a yoga teacher, so I think that rubbed off on me.How valuable it is to know yourself. Figure out who you are and try and work on your flaws and be better. So I think that rubbed off on me a lot. And then the other part is that I've just always wanted to, down the track, when she retires, support her, be able to buy her a house one day. It's the image that I always use in my head.Before I'm about to do something scary or when I got to get up early and go to training or when I've got to say no to eating that shit food and eat this boring food. All those things, I've just got this clear picture in my head of the day I get to buy her a house and I can see the excitement and that big smile on her face in those moments. So it's those two parts that she's only inspiring to me.Brendan:Yeah, amazing. So focusing on your business, now. Your brand that you've built for yourself and you mentioned that you went around the world chasing content. So talk us through, Iguess, your content strategy. You got the footage of you surfing the big waves. What did you do next?Mark:Yeah. It was interesting because from the start of my career, it went through the whole digital media revolution.Brendan: Oh, really?Mark:The first surf trip we did was on film, with cameras and photos. And then it was just going out into mainstream newspapers and stuff. And then we just tracked through the whole evolution of digital media in that time. So it's like having one of the first blogs in surfing that people could follow.Brendan: Wow.Mark:Because in my head, I had to make up for a lack of talent as a surfer by having the business smarts and how I could get the exposure and then that would make me as valuable as the other more talented surfers out there. That was what I always had, I was always looking for different things of how I could do that.And the digital media revolution was the game changer because then it wasn't up to the print media and surf magazines who had a stranglehold on the industry on who was successful. When you build your own audience and then you could show them and you've got your own audience, you become like a small marketing agency yourself.Brendan: Yeah.Mark:So by having that business smart, I controlled my destiny a little bit more. And yeah, I think it made that career, I could extend it longer also as well. So yeah, there are so many nuance things within that, how you do it, but it's the same core principle. Just show people what I love about what I do. Show them that and there's that many people out there on social media in the digital world.There will be people that enjoy watching you do what you do. That's what's my model. Just stick to what you like. It's too tiring trying to be someone that you're not. I could have gone down that path and you try and do the things that people like or that the big celebrities are doing, but to me, that seemed exhausting. It's just like, just show what you love about surfing and then see if people like it.Brendan:Yeah. It comes back to your point about talking to your best friends when you're doing your keynote.Mark: Yeah.Brendan:Focusing on that one person.Mark:Exactly. Yeah and then it keeps you authentic in a way.Brendan:And what channels are you using at the moment? Have you gone head first into video content as well? I imagine a lot of GoPro footage and ...Mark: Yeah.Brendan:Is live streaming possible in big wave surfing?Mark:It is. GoPro is a major sponsor of mine. I've always worked with them and that was just about me wanting to use the best cameras for what we did in action sports. I was always so interested in how can I make my audience get as close to this experience as possible as what I get inside the barrelling part of the wave. If you can help them try and experience that. The tiny point of view camera is where you can give that field and then the GoPro Fusion that shoots the 360 and virtual reality type content, they're awesome tools to be able to do that.And then on the live streaming front, when the technology became where it became possible to be able to set up these high production live feeds at the drop of a hat, because the difference in surfing as a sport, in big wave surfing as a sport, compared to say, live streaming a football game is what we do is all weather dependent. So I teamed up with Red Bull in that regard to create Red Bull Cape Fear, a big wave surf event.Brendan: Right.Mark:And it's the only company that, again, has set aside that kind of financial amount on the possibility that we may get big enough waves that year to run an event. I couldn't find, there was no other company out there that would just go, "Yeah, here's this much money" eventhough the event might not happen. You might only have a 50/50 chance of it happening. Yeah, so now we're able to do that in remote locations, so we could do that down in Tasmania, which is in the middle of nowhere where this wave breaks.Brendan: Wow.Mark:And we streamed it live to, I think, the numbers ended up being about 1.5 million people across a live feed and the first replay because it happens just when it happens, so people aren't prepared for it.Brendan: Right.Mark:We give them a 24 hour window.Brendan: Okay.Mark:Because that's when we got to take that the event's going to happen and then we send the production crews in, so yeah, that's been an interesting experience. I think that's been the latest frontier in regard to that digital media revolution and the way to bring surfing and big wave surfing to people.Brendan:Yeah, that's an amazing strategy. And what's next? What problems are you working on now in your business?Mark:For me, because I've been injured for the last couple of years, my main focus is keynote speaking in the corporate training world and establishing myself within there and really researching what companies and their employees and everyone needs to manage that hectic paced life of that corporate world. Because there's that sort of disconnect where companies want so much out of their employees.They want them to work ridiculous hours and the employees are getting burned out because of that but the world's so competitive that if you don't put up with that burnout, you'll lose your job because someone else will put their hand up and try and take it on. And so it's how can I equip those employees to still do the workload or the hours but not be as drained or affected by it? So it's how can you take on that and not have it rule their life where it destroys their relationships and their personal life? And I think that's, at the moment, within the corporate world, the Holy Grail of figuringthat complex web of its meaning for the employees to want to take on all the stress, they have to find that meaning and the company has to align with them to be able to do that. And then the physical aspect of being able to cope with the crazy work hours, so there's that physical element, whether it's diet, exercise, sleep, those parts.Mark:And then the relationship aspect of their work relationships and their personal relationships because that emotional side and that relationship side is the other big part of taxing you as a human. So it's a complex web, but I love it. For me, human performance on any level is amazing.I originally loved the freak performers who were the world champions at a given sport and how they did what they did, but the more you dive into that, it's like, usually once they're best of the best at something, they're freakishly genetically talented, which isn't that interesting to me.And then if they're not really good at one thing and really good at something completely different, then it's like the tools they're using to be good at one thing might not be transferrable to anyone else.Brendan: Right.Mark:Yeah. But when you see people that can go and be the highest level in one aspect of life and another aspect of life and another aspect of life, it's like whatever's working there is then transferrable. And that's what I've tried to find with surfing.I can conquer fear in the world of surfing, but do those same techniques and rules apply to public speaking or to developing business or to just all these other aspects of life? So I've just been testing them and I'm slowly coming up and still tweaking different programs and workshops for corporate.I deliver a keynote which is more on the inspirational side and then a more detailed workshop, where if I can get anywhere from three to six hours with an audience, then you can deep dive into it and make more lasting changes with people than a keynote can.Brendan:Yeah. And how do you find these companies to do the workshops, are they through their keynotes?Mark:Yes. There's lots of work out there for keynote speakers, if you're a half decent keynote speaker, the companies are coming knocking at your door.Brendan: Wow.Mark:And that's been the case, but because it's such a short amount of time, the companies don't mind giving you that little bit of time with the audience, because it's not as big an investment for them. Because the money that they pay you is not the expense, it's the investment of having a hundred employees sit there listening to you and they're not doing whatever other work they're supposed to be doing.So to then ask for three hours or six hours or a multi-tiered program over a year, where you make a radical culture change in a company, that's a big investment, money-wise and time-wise for them. So yeah, you've got to give to get, so it's like, "Here, we'll do it for you like this for a lesser amount and you'll see the results." And then now I've got the testimonials from certain companies, then the other companies can come aboard because they can believe what you're doing.Brendan:Yeah. And can you tell us any stories of the changes in culture and the results that you've seen in some of these companies?Mark:Yeah. To me, the interesting ones or the radical ones are usually the stress reduction ones, that's huge, and where you dive into stress programs. But then, if that's the main set of programs that you're doing, but then the offshoot of managing stress and creating resilience is say, a workshop around how to have tough conversations in an organization.Because that, to me, is probably one of the main relationship emotional factors that drain people in companies because there's animosity being carried around by employees because they're not speaking up and they can't have a tough conversation with their boss or with their peers without rubbing people the wrong way. And then they just live in this world of constant stress and social pressure.Brendan:Yeah, the conflict avoidance.Mark:Yeah. So we built, a company called Pragmatic Thinking, that I work closely with, they've got the best tough conversation program or workshop that I've seen. I can do a keynote, have all this stress reduction stuff and bring them and we'll do a tough conversations piece there.Brendan: Great.Mark:And then you see radical shifts because just that small number of skills, if you can criticize someone without tearing their whole ego apart, there's an amazing ride along effect from that because you can then give criticism without destroying someone. And then that just plays out. And once a whole number of people in your team can do that, the culture change in a year's time and the progression as far as the way the team works shifts hugely.Brendan:Yeah. That's amazing. So speaking of tools now, I like to ask all the guests that come on what marketing tools they use for their business. So what's been the best investment that you've made tool-wise?Mark: Marketing-wise?Brendan:Yeah, marketing-wise.Mark:Outsourcing with Upwork, for me, having a really small business, is amazing. The talent of people out there around the world that you can access at the drop of a hat is phenomenal. So probably that, as an outsourcing tool. I probably shouldn't say this, but I had a LinkedIn helper tool that was phenomenal.Brendan: Oh, yeah.Mark:But I think it might have just got shut down recently, so I have to go back to the old way of running LinkedIn. But yeah, any of those tools that can automate things that you do but automate them in a way that it doesn't seem like things are being automated, then it's super valuable.Brendan:Yeah. And are you a big reader, Mark?Mark:More listen. I like podcasts. I do like to read, but I just recently did an IQ test and my language comprehension skills are so low. It's ridiculous. So reading for me is time consuming whereas I love to listen to different podcasts and especially when you can get two experts debating on something, I find that the most valuable way to learn.Brendan:So more of the longform podcasts?Mark:Definitely longform podcasts or lecture series. A lot of universities and professors out there put their lecture courses online, like on YouTube, so you can access almost anything these days.Brendan: Yeah.Mark:And there's amazing learning platforms, like MasterClass and a whole bunch of other ones. To read is amazing if you're a good reader because it's really good for your imagination as well, but to just be able to have the highest end quality YouTube learning video or MasterClass platform or whatever like that that can just teach you through five different mediums at once, for me, that's way more beneficial. Yeah.Brendan:Yeah, I was on MasterClass yesterday, actually, some amazing courses.Mark:Amazing stuff, yeah. I think I did one of the value ones. I did Steve Martin's comedy one.Brendan: Oh, wow.Mark:Just for public speaking. And when you see the way they break apart jokes in telling jokes, you can then learn to refine the way you would deliver a keynote because the emphasis on how much ... I heard Jerry Seinfeld say this too. He can spend a week on one line.Brendan: Yeah.Mark:Writing and re-writing one line and pausing in different places and it can make or break a joke. So as a keynote speaker, if you can dive into that level of detail on what you deliver, it's interesting. But you just got to be bothered to give it the time.Brendan:Yeah. And I know Seinfeld has another statistic, I think it's one week for every one minute of content.Mark:Oh, that's perfect. Perfect.Brendan:How long does it take you to do one minute of one of your keynote presentations, preparation-wise?Mark:It would depend, it would be in that realm, but I find, for me, the preparation and learning is every time I deliver a keynote, then watching it and then re-structuring some part of it. Yeah, it would be in that realm, I reckon. Probably less. I think comedians, it's so much harder than, I think, any other form of entertainment.Brendan:Well, you have to get a laugh every 15 secs, I think it is.Mark:Yeah. I think that's the hardest version of entertainment there is. They're re-working a minute, compared to what I do with keynote because I can tell a story and there's five or 10 minutes of content and I don't have to spend that much time to get that story, I bet it does make a difference when you get some detail in there and do some work on the delivery.Brendan:And what about online education, is that an area that you've looked at for your workshops, for example?Mark:Yeah. I've built, just recently, for a client, a big software company, a video learning series.Brendan: Right.Mark:The feedback from that's been awesome. Yeah, it was a big investment, so it was just because the client specifically wanted it that I ended up going down that track. I was thinking more in a future plan of what I'm doing, I would do that, but I just ended up doing it because the client wanted it. And they really liked it. And it's matching a simple lesson that works across the board, whether it's in the corporate world or what I do as a surfer to a surf story.Brendan: Right.Mark:So it's just an entertaining way for them to see the same lesson that they're going to see on any other learning platform or internally, they see it all the time, but when you can match a surf story to it and what's going on in the business ecosystem of professional surfing, it just anchors the message a little more. It's a good way to bring a different world to it and then for me, I know it's working with a client is when the staff start using surf examples for what they're doing. It's like, "Ah, this is just like when Mark decided to chase a virtual realityopportunity over going to chase a new market production in China for a new sponsor." It's like these scenarios, so if they're talking in that way, I'm like, "Yes, that's working."Brendan:So Mark, wanted to thank you so much for coming on. Wide ranging conversation. So many inspiring stories and tactics as well.Mark: Thanks.Brendan:But before we go, we like to ask our guests two abstract questions. So are you ready for abstract part of the show?Mark:Yeah, my dumb brain is trying to figure out what abstract means. That's my language problem in the IQ world. But yeah, fire away.Brendan:So the first question, if you could have a billboard, it can be anywhere in the world, what would it say and where would you put it?Mark:What would it say? Oh, man, I had this quote I read on the plane this morning. It's something like, is high performance is more like a cobweb than it is an organizational chart? It's something like that.Brendan: Yeah.Mark:Yeah. And it's just like that complex adaptive systems theory where everything affects everything. And it's the same way companies run, it's the same way your physiology in your body runs, but it's more so intertwined that if you leave out one aspect of performance, then all the others suffer. But if you take an entire system's approach to fixing performance, regardless of what it is, then you get crazy results.Brendan:Yeah, it's awesome.Mark:So it's cobweb versus, I think it was organizational chart or something like that. It'd be a long-winded billboard, that one.Brendan:Yeah. And the final question, you are on the first flight to Mars, with Elon Musk and the first settlers aboard the SpaceX starship Rocket. So what business do you start when you land on Mars and how do you promote it to the new Martians?Mark:It would have to be indoor wave pools, I think.Brendan:The first time I ask-Mark:And surfing sells itself. All you got to do is offer a few free surf lessons and when people experience that feeling, what else is there going to be to do on Mars than ride a few waves? So it will sell itself.Brendan:Definitely. So Mark, once again, really appreciate your time today and the value you've dropped to the audience. Is there anything you'd like to say before we wrap up and how can people get in touch?Mark:Thanks for having me first and thanks to the listeners for listening. If anyone wants to get in contact with me, my website is www.markmathews.com. And Mathews with one T.Brendan: OneT.Mark:Yeah, or on LinkedIn or social media, it's @markmathewssurf, so feel free to reach out and I'd love to work with your company and figure out this whole complex cobweb of performance, stress, energy, all of that stuff.Brendan:Yeah, amazing. We'll put all the links and resources Mark has mentioned in the show notes. And Mark, thanks for such a fantastic conversation. And I'll also put up some of your big wave surfing photos in the show notes because they're absolutely mind-blowing and hard to describe on air.Mark:Yeah. I think when people look at that, they'll be like, "No, we're not listening to this crazy person."Brendan:No, it's an awesome mission that you're out on changing many people's lives. So yeah, I want to thank you for that and thank you for coming in today.Mark:Awesome. Thanks for having me. 

"Lasting business success is finding and solving new painful problems " - Jeffrey Feldberg Jeffrey Feldberg is the co-founder of Deep Wealth. The M&A journey for Jeffrey began when he said "no" to a 7-figure and "yes" to mastering the art and science of a liquidity event. Two years later, Jeffrey said "yes" to a 9-figure offer. During the process, Jeffrey increased his company value by 10X.How did Jeffrey increase his company value 10X and go to a 9-figure liquidity event?Jeffrey created a 9-step roadmap on how to prepare for a liquidity event. The Deep Wealth Experience has you learn the 9-steps of preparation in 90-days. At the end of the 90-day,s you create a blueprint to help you optimize your business value. You also have the certainty of capturing the maximum value for your liquidity event. SHOW NOTESHave Your Business Run Without So You Can Find And Solve New Painful ProblemsThe power of having your management team runs the day to dayWhy you must  work on the business and not in the businessFocus on solving new painful problems that create a market disruptionWhy You'll Increase Enterprise Value When You Take The Time To Listen To Key StakeholdersThe one question to ask customersWhy you get your time and life backThe power of listening to your employeesHave Your Business Run Without You To Ensure You're Not The Smartest Person In The RoomWhy your management team must be smarter than youThe case for ruthlessly focusing on removing B and C playersThe power of your company visionWhy You Must Enrich Your Company Culture If You Want To Dominate And WinAccountability from top to bottomIdentify and drive key metricsWhat happens to enterprise value when the culture is built around the business and not youWhy You Must Think Like A Buyer To Drive EBITDA And Enterprise ValueThe power of creating a blue oceanWhy you need proven results from your management team for your future buyerWhy you must find and remove skeletons and put out your Rembrandts for public displayThis podcast is brought to you by Deep Wealth. When it comes to your liquidity event, you have one chance to get it right, and you better make it count. Enterprise value is created from preparation and not the event itself. Learn how the Deep Wealth Experience helps you maximize enterprise value. Master the same strategies our founders used to increase their company value 10X. Access the same 9-step road map of preparation that paves the way for success. Enjoy the certainty that you'll capture the maximum value on your liquidity event.  Click here to book your free exploratory call. Enjoy the interview! SELECTED LINKS FOR THIS EPISODEJeffrey Feldberg on LinkedInThe Deep Wealth ExperienceBook Your FREE Deep Wealth Exit Call This podcast is brought to you by the Deep Wealth Experience. In the world of mergers and acquisitions, 90% of deals fail. Of the suc

Ray Van Hilst is the director of client results of Yoko Consulting. Ray seamlessly blends 20+ years of marketing experience with modern web principles to establish and advance the web presences of organizations that help build a better world. In this episode, Ray shares his experiences and lessons learned in how to create a persona that powerfully and easily boosts business growth. Insights he shares include: Why do companies struggle with developing a holistic approach to their websitesThe best ways to make the shift from selling to empathetically understanding your customersWhy are user personas key to understanding your customers on an ongoing basisWhat challenges or mistakes businesses make in developing user personas How to create a personaA better approach on how to create a persona and whyWhat quantitative and qualitative data should we seekHow do we really understand what success for the user looks likeHow do we use this to craft a story and journey for themand much much more ...

As a business owner, issuing refunds is never fun – it hurts the wallet, and can sting your ego as well. But offering a generous refund policy and great customer service is not only a good idea, it's necessary for a successful business. Put yourself in your fans' shoes: who would you rather buy from, a store with amazing customer service, or the store with non-existent customer service? We bet the answer is the store with amazing customer service, and that's definitely the answer your fans would give. Listen now to learn how you can increase your merch sales by 25% with great customer service and a solid refund policy! What you'll learn: Why offering refunds is a smart business moveHow you can instill faith in your customersWhy “all sales final” scares customers awayHow your merch table is a relationship builderWhy going the extra mile for your fans inspires loyaltyHow repurposing “damaged” merch can earnWhy offering free shipping is not optionalHow your choice of shipping providers affects your customersWhy you shouldn't worry about customers taking advantage of your refund policy For full show notes visit https://bandhive.rocks/72

Now more than ever the question we should be asking ourselves as business owners is, how can we leverage our human strengths on digital channels? In this episode of the ROI Online Podcast, customer experience expert Steven Van Belleghem talks about the importance of combining the best of both the human and digital worlds to give our customers the greatest experience possible.Steven is a keynote speaker and author of multiple books. His passion is spreading ideas about the future of customer experience. He believes that the combination of common sense, new technologies, empathic human touch, and taking your social responsibility will win the hearts and business of customers over and over again.We are living in a world that requires our businesses to use the different technologies and digital channels available. This can sometimes get confusing and overwhelming, so the human touch often gets lost in translation. Thankfully Steven gives us some useful tips to avoid these hurdles. Among other things, both Steven and Steve discussed:Why we shouldn't let digital replace the human part of relationshipsSome of the things that help us create an experience that sparks emotion in our customersWhy showing your personality as a business owner is viewed as a weakness—but it's actually a competitive advantageThings you can do as an organization to add more value to your audienceHow sharing your knowledge and research as a company helps build trust with your clientsHow putting content out is not a magic wand but rather a process where you deliver value that eventually results in business  Why people like being recognized and how that reflects in your businessFuture trends coming in the digital world for businessesYou can learn more about Steven here:https://www.stevenvanbelleghem.com/Follow Steven on LinkedIn Read the books mentioned in this podcast:The Golden Toilet by Steve BrownThe Offer You Can't Refuse by Steven Van BelleghemEternal by Steven Van BelleghemCustomers the day after tomorrow by Steven Van BelleghemWhen digital becomes human by Steven Van BelleghemThe Conversation Company by Steven Van BelleghemThe Conversation Manager by Steven Van BelleghemThinking of starting your own podcast? Buzzsprout's secure and reliable posting allows you to pubSupport the show (https://cash.app/$stevemfbrown)

On this Feature Friday episode of the ROI Online Podcast, Steve talks with Loomly CEO, Thibaud Clement, about using social media to boost your brand and why consistency beats creativity every time. Thibaud has an advertising background. Having worked for L'Oreal managing 5 brands for them, he learned how to manage social media preparation, production, and posting mostly using spreadsheets. To make that job easier, he created and started a business that helps himself and other brands manage that process from start to finish. Loomly not only helps develop post ideas, but it manages everything in an approval workflow, helps you create and manage ads, and so much more. Social media has the power to help build your brand, but only if you're posting consistently over time and using it to build your story. A one-time post, even if it goes viral, can't compete against persistent posts over time. Even if you don't use Loomly, Thibaud has advice for creating a posting calendar and workflow to do this for yourself. Thibaud and Steve discuss:The features and benefits of Loomly and how it helps you manage clients and post consistently. It has the ability to pinpoint exactly when an error was made to prevent them in the future, to suggest post ideas, and to tailor each post according to best practices of each social platformHow to create a social media calendar, so that you can tell a compelling story and build your brand in a way that attracts your customersWhy telling a story with your posts matters and how to improve the quality of your posts—without wasting timeHow to collaborate and maximize efficiency within your team so your posts are more effectiveWhy organizing your assets and creating a workflow is so important to your business, including creating a tracking safety net and liability management system—and how Loomly supports you in that processSocial media best practices and why it's important to consider other tools like YouTube where you can show up in those searches and grow your own audienceTracking how well your posts do so that you can either repeat the success or learn from the failure and post more effectively in the futureWhy you can't expect to open an account and become a success overnight, how to manage your expectations, and why consistency matters more anywayYou can learn more about Thibaud here:https://www.linkedin.com/in/thibaudclement/ https://www.loomly.com Read the books mentioned in this podcast:The Golden Toilet by Steve BrownEnroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.Thinking of starting your own podcast? Buzzsprout's secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!Support the show (https://cash.app/$stevemfbrown)

"Welcome achievement and success when you expect the unexpected" - Jeffrey Feldberg and Steve WellsJeffrey Feldberg and Steve Wells are the founders of Deep Wealth. The M&A journey for Jeffrey and Steve began when they said "no" to a 7-figure unsolicited offer. Immediately, the two said "yes" to mastering the art and science of a liquidity event. Two years later, Jeffrey and Steve said "yes" to a 9-figure offer. On the process, Jeffrey and Steve increased their company value 10X.How did Jeffrey and Steve increase their company value 10X and go to a 9-figure liquidity event?Jeffrey and Steve created a proven 9-step solution on how to successfully prepare. The Deep Wealth Experience has you learn the 9-steps of preparation in 90-days. At the end of the 90-days you have a launch plan and certainty that you capture the maximum value.SHOW NOTESWhy you need to create a winning liquidity event mindset by expecting the unexpectedHow mindset helps you both prepare for a liquidity event and get through challengEsHow the mindset of Jeffrey and Steve changed from their preparation and what this meant for themWhy the right preparation and mindset gives you two win-win optionsHow business owners stop their liquidity events right at the finish line and the high cost of doing thisUnderstanding that the value of your business is created from your preparationHow to communicate your way to success with the right liquidity mindsetHow to communicate to customers and employeesThe type of liquidity mindset needed when speaking to customersWhy most business owners who have had liquidity events struggle with communicationYour future buyer knows everything about you. What do you know about your future buyer?Understanding the different types of buyersKnowing how to tune into WII.FM for buyersHow you can leverage your so-called failures into strengths with your future buyerWhy buyers want an upside and what they are looking forWhy buyers pay a premium for your companyUnderstand that it's not buyer beware, buy seller beware and how a liquidity mindset helpsThe reasons why buyers want you to make mistakesA winning liquidity event mindset protects you and your enterprise valueUnderstanding that your future buyer has had many liquidity mindsetsA winning liquidity event mindset has you dominate and win through preparationThe 9-step road map Jeffrey and Steve developed for their liquidity eventHow the 9-steps work together to give you certainty to capture your maximum value on your liquidity eventWhy time and money spent on preparation is a rounding error compared to the increase in business valueHow preparation helps you find and fix the skeletons in your closetHow preparation helps you find the hidden Rembrandts in your attic and share them with the worldThis podcast is brought to you by Deep Wealth. Are you thinking about a liquidity event? You have one chance to get it right and you better make it count. Enterprise value is created from preparation, and not the event itself. Learn how the Deep Wealth Experience helps you maximize enterprise value. Master the same strategies our founders used to increase their company value 10X with a 9-figure exit. Click here to book your free exploratory call.Enjoy the interview!SELECTED LINKS FOR THIS EPISODETriSearch WebsiteStevie Aylsworth on LinkedInContact Stevie through SAylsworth[at]TriSearch[dot]com

Jessica Rolph is the Cofounder and CEO of Lovevery, a new child development company helping parents feel confident they are making the most of each learning stage of their babies life experience. Equipped with an MBA in Management from Cornell University, in 2005 she Co-Founded the brand Happy Family, an impactful organic baby food company she, and her friend Shazi Visram, took from concept to mega brand. In 2013 Happy Family was acquired by Danone, allowing the French food group to enter the US baby food market. After reading a doctoral dissertation titled ‘Current Research Findings on the Neurological Development of Infants', Jessica educated herself on baby experience as well as diet. This paper inspired Jessica, along with her business partner Rod Morris to create a second baby company, this time focused on brain development. The result is Lovevery, bringing academics, researchers, and practitioners from a wide range of disciplines together for a holistic approach to parent choices. Jessica joins us today to reveal how her interest in child diet and development lead to the creation of one of the most successful organic baby food companies in the country. We discuss the early days of Happy Family and how a failed attempt at frozen organics lead to a successful journey into organic dry foods and baby cereal. We discuss the problems Jessica faced with distribution and product development and how underestimating the customers passion for their products resulted in valuable learned lessons. We also discuss what Jessica and her partner do to keep their working relationship healthy and the things Jessica does for herself so she can be her ‘fullest self' for Lovevery. “As entrepreneurs we always want to make things better.” - Jessica Rolph This week on SocialFly's Entreprenista Podcast: What happened when Jessica spotted a gap in the organic baby food marketHow trial and error with product design for Happy Baby lead to an explosion in demand for organic baby food productsWhen Jessica passed over the reigns of Happy Family to DenoneHow being transparent about mistakes can lead to a stronger relationship with your customersWhy the timing of your customer feedback is important for product planningThe qualities Jessica looks for in prospective work relationships Jessica's tips on managing co-founder relationshipsWhy you should file your ‘no' in fundraising under a future possible ‘yes'Jessica's typical day outside of workWhat you should prioritize when managing a company and a family Our Favorite Quotes: “Let go of things that really ultimately aren't important - that bug you but that aren't that important - like a clean house” - Jessica Rolph“Be your fullest self” - Jessica Rolph Connect with Jessica Rolph: Lovevery WebsiteLovevery on LinkedInLovevery on InstagramLovevery on FacebookJessica Rolph on LinkedInJessica Rolph on InstagramJessica Roplph on Facebook Say “Hello!” To DigiCards™ Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You're on mute!” at your computer screen and letting the important points you were trying to make get lost? If you're tired of leading unproductive, distraction-filled team meetings, then it's time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun. Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat. Start your next virtual meeting with DigiCards - the virtual meeting cards for entrepreni...

Jessica Rolph is the Cofounder and CEO of Lovevery, a new child development company helping parents feel confident they are making the most of each learning stage of their babies life experience. Equipped with an MBA in Management from Cornell University, in 2005 she Co-Founded the brand Happy Family, an impactful organic baby food company she, and her friend Shazi Visram, took from concept to mega brand. In 2013 Happy Family was acquired by Danone, allowing the French food group to enter the US baby food market. After reading a doctoral dissertation titled ‘Current Research Findings on the Neurological Development of Infants', Jessica educated herself on baby experience as well as diet. This paper inspired Jessica, along with her business partner Rod Morris to create a second baby company, this time focused on brain development. The result is Lovevery, bringing academics, researchers, and practitioners from a wide range of disciplines together for a holistic approach to parent choices. Jessica joins us today to reveal how her interest in child diet and development lead to the creation of one of the most successful organic baby food companies in the country. We discuss the early days of Happy Family and how a failed attempt at frozen organics lead to a successful journey into organic dry foods and baby cereal. We discuss the problems Jessica faced with distribution and product development and how underestimating the customers passion for their products resulted in valuable learned lessons. We also discuss what Jessica and her partner do to keep their working relationship healthy and the things Jessica does for herself so she can be her ‘fullest self' for Lovevery. Key Takeaways include: What happened when Jessica spotted a gap in the organic baby food marketHow trial and error with product design for Happy Baby lead to an explosion in demand for organic baby food productsWhen Jessica passed over the reigns of Happy Family to DanoneHow being transparent about mistakes can lead to a stronger relationship with your customersWhy the timing of your customer feedback is important for product planningThe qualities Jessica looks for in prospective work relationshipsJessica's tips on managing co-founder relationshipsWhy you should file your ‘no' in fundraising under a future possible ‘yes'Jessica's typical day outside of workWhat you should prioritize when managing a company and a family Connect with Jessica Rolph: Lovevery WebsiteLovevery on LinkedInLovevery on InstagramLovevery on FacebookJessica Rolph on LinkedInJessica Rolph on InstagramJessica Roplph on Facebook Thanks for tuning into this week's episode of The Entreprenista Podcast – the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you. Don't forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the Socialfly website.

As your business grows, so will your team. And as your team grows, your role as a leader will change and evolve. So, how do you ensure the skills that got you here, will get you there, and beyond? Jas Takhar is a real estate investor, content creator, and team leader of a thriving business. This week, he joins us to discuss: What selling magazines and newspapers can teach you about being an entrepreneur Why focusing on your strengths is better than worrying about your weaknesses Why you need bigger dreamsThe ONE thing you need if you want to lead a larger teamHow to deal with team members who don't like your styleWhy some teams give 110% while others give just enough to justify their paycheckHow to get more "WOWs" from your clients and customersWhy your content shouldn't look like what the rest of your industry is doing Don't miss out. Listen now. https://jastakhar.ca/

"The natural evolution of entrepreneurs is we go from learn to earn to return" -  Ben RichterBenjamin Richter is the founder and CEO of Bradford Airport logistics and Bradford Swissport Logistics. Bradford is both the US and global leader in secure airports, terminal logistics. The company has earned a reputation for innovation and operational excellence.Under Benjamin's leadership skills over the past 19 years, Bradford has almost singularly carved out and pioneered the US domestic market space associated with airports, terminal, centralized, receiving and distribution centers. Bradford airport logistics has been awarded more CRDC contracts than any other logistics security organization in the world.Ben has held numerous leadership positions involving nonprofit organizations within the state of Texas, such as a board member of the Texas Center For The Missing and currently serves in an advisory role, heading the leadership development Institute on behalf of the Harris County Sheriff's Department.Ben has a master of science in Industrial Engineering from the University of Houston, a Bachelor of Science, Mechanical Engineering, and a Bachelor of Arts Business Administration from Bucknell university and has completed the intellectual property law curriculum at the university of Houston law school.Ben's early professional career as a project leader for the deployment of enterprise resource planning systems for midsize manufacturing and distribution organizations provided the platform of knowledge. He has leveraged in his entrepreneurial endeavors.SHOW NOTESWhy your busines must have a defined purposeHow company culture is the single most important thing you must focus onBen explains why success depends on the interaction between customers and your employeesThe power of mentorship and the responsibility of being a menteeWhy you must enter a mentorship like a four-year-old who is ready to learnWhy Ben spends one day a month as a mentorThe power changing the words "have to" into "get to"The importance of bringing other people with you on your quest for financial freedomHow Ben helps people without expecting anything back and the enjoyment this bringsAn exit from one business is an entrance into a new phase of leadershipWhy you must find the "Rembrandts" in the closet to increase enterprise valueHow Ben insisted on finding a culturally aligned investment banker and why the risk was worth the rewardThe role a minority equity position played in Bradford's growth and successBen explains the power of a Reverse RFP for assessing potential investors in his companyWhy Ben insisted on meeting with over 600 employees at the start of the pandemicHow Ben created his exit teamFinding the silver lining with the pandemicBen's view on how leadership is at every level in his company from bottom to top and top to bottomWhy Ben distinguishes between a leader and a managerBen's view on the responsibility of a manger to develop leadership in every employeeLeadership in action with a 100% renewal rate over 21 years with Bradford's customersWhy "luck" is a lot of preparationHow a love of learning for Ben is one of his key success factorsBen discusses the importance of celebrating challenges to help you over the next oneThis podcast is brought to you by Deep Wealth. Are you thinking about selling your business? You have once chance to get it right and you better make it count. Learn how the Deep Wealth Experience helps you maximize enterprise value before selling. Master the same exit strategies we used to increase our company value 10X with our 9-figure exit.Enjoy the in

Just how much of an impact can being transparent and vulnerable have on your business?In today's episode, we're talking with Alaura Weaver, a copywriter who specializes in helping people speak ‘human,' about the effect that storytelling can have on your business and how being transparent and vulnerable in your communication can create meaningful relationships with your customers.She also shares a powerful story about the human cost of putting profit before people that's definitely worth listening to. Alaura is a contributing writer to CopyHackers, one of the my favorite Copywriting resources online, and is the story editor and content manager for the PRX podcast, “Inflection Point.”In today's episode, you'll learn:How putting numbers before people leads to poor choices and a lack of trust from your customersWhy storytelling is essential to salesWhy you should frame your relationship with your customer as a shared story, with the customer as the hero of that storyHow you can get actionable information out of qualitative feedbackAnd why it's so important for companies to be transparent and vulnerable.So if you want to discover how to communicate your story in a way that can help you grow your business, then this is definitely the right episode for you. Topics Discussed in This Episode: [00:01:40] How Alaura got into copywriting[00:02:13] Alaura's previous work in B2B sales[00:04:35] Why storytelling is intrinsic to sales[00:06:16] Why Alaura decided to pitch an article to Joanna Wiebe at Copyhackers and how the process worked[00:08:48] The moment that Alaura realized how dehumanizing business can be, and why that prompted her to look for a more human way of doing business[00:11:11] How putting numbers before people can result in making choices that cause guilt and break trust between companies and their customers[00:19:36] How Alaura applied a more human-first approach to her copywriting business[00:21:32] Why you should frame your relationship with your customer as a shared story, with the customer as the hero of the story ● [00:25:38] How Alaura walks companies through the process of discovering their story[00:27:09] How Alaura sorts through data to find out what's relevant and what isn't[00:31:20] The types of questions that Alaura asks in customer surveys[00:32:13] How Alaura creates customer profiles[00:33:56] How you can get quantifiable information out of qualitative feedback[00:37:20] What to do with a customer persona once it's established[00:40:26] Why it benefits companies to be transparent and vulnerable[00:45:11] The results that Alaura has seen from companies that take a story-based approach to appealing to their customers[00:48:25] How Alaura would help people understand why a people-first approach is the most sustainable form of business[00:50:47] One resource that Alaura recommends