Built to Last | Network Marketing | MLM | Multi Level Marketing

In this episode of Leaders, a Network Marketing Podcast, host Keith Callahan sits down with global leader and legacy builder Thomas Tidlund for a conversation that blends wisdom, conviction, and uncommon clarity. Thomas shares his journey from earning a $24 check in his first six months to building a business that created true generational impact. He and Keith dive deep into the difference between motivation and conviction, the lost art of serving new people, and why the compensation plan should be the only real incentive. Together, they explore how to meet people where they are without losing sight of the bigger vision, why personal development is non-negotiable, and what it really takes to lead with power instead of force. If you've ever questioned the flashy strategies or felt like the heart of this profession is getting lost, this episode is a return to what matters most. Get my FREE private podcast series Momentum Get a FREE copy of Build To Last book Get on the waitlist for the Leaders Academy Follow Keith on IG

In this episode of Leaders, a Network Marketing Podcast, host Keith Callahan sits down with Eva Schmidt, a top-ranking leader known not just for her results, but for the deep culture and movement she's built along the way. Eva shares how spontaneity, grit, and a long-game mindset helped her turn a desire for freedom into a thriving business. She and Keith unpack the difference between building transactions and building people, why intuition often beats checklists, and how real duplication begins when leaders stop trying to be the star. Together, they dive into the concept of pointer vs. proof leadership, what it means to grow something that can live without you, and how developing others starts with doing the hard work yourself. If you've ever felt the pull to lead differently, with more purpose and less ego, this conversation will challenge and inspire you in all the right ways. Get my FREE private podcast series Momentum Get a FREE copy of Build To Last book Get on the waitlist for the Leaders Academy Follow Keith on IG

In this episode of Leaders, a Network Marketing Podcast, host Keith Callahan sits down with Courtney Bell, a seasoned leader who made the bold decision to walk away from a decade of success at Beachbody to start over intentionally and on her own terms. Courtney opens up about the burnout that nearly broke her, the courage it took to leave what was no longer aligned, and how she's rebuilding differently at Hugh & Grace. Together, she and Keith dive into what it really means to build with purpose, why creating a business around peace and connection beats hustle and pressure, and how leadership evolves when you put people, not performance, at the center. They explore duplicating belief before behavior, building sustainable community (not just momentum), and the power of listening over leading. If you're feeling the tension between where you've been and where you know you need to go, this conversation will speak straight to your season. Get a FREE copy of Build To Last book Get on the waitlist for the Leaders Academy Follow Keith on IG

In this episode of Leaders, a Network Marketing Podcast, host Keith Callahan sits down with Lori Bush, former CEO of Rodan + Fields and one of the most respected voices in direct selling. Lori shares the behind-the-scenes story of building a billion-dollar brand from the ground up — and the pivotal lessons she learned about leadership, product strategy, and the soul of the network marketing model. Keith and Lori explore the tension between digital innovation and human connection, what it really means to duplicate leadership (not just sales), and why understanding the “people first” philosophy is non-negotiable for long-term success. They discuss the future of the channel, the power of community over clicks, and how to align product, opportunity, and story into a movement that lasts. Get a FREE copy of Build To Last book Get on the waitlist for the Leaders Academy Follow Keith on IG

In this episode of 'Leaders, a Network Marketing Podcast,' host Keith Callahan sits down with Ben and Sara Jensen, co-founders of Hugh & Grace. Ben and Sara share the deeply personal story behind their company's mission, rooted in their 14-year struggle with infertility and the powerful gift of surrogacy from their sisters. They discuss how vulnerability, purpose, and product integrity shaped the foundation of their wellness brand and how a modern, values-driven approach to direct sales has helped create a thriving community. Keith and the Jensens explore the evolving landscape of the network marketing industry, the importance of culture over hype, and the intentional decisions they've made to lead with transparency, innovation, and heart. They also touch on the power of connection, the role of hormone health in overall well-being, and how authentic leadership fuels lasting impact. Get a FREE copy of Build To Last book Get on the waitlist for the Leaders Academy Follow Keith on IG

Building Depth and Passion: Donna Johnson's Journey in Network Marketing   In this episode of 'Leaders, a Network Marketing Podcast,' host Keith Callahan sits down with Donna Johnson, a veteran in the network marketing industry with 48 years of experience. Donna shares insights on the importance of building depth in your business, the power of passionate engagement and re-engagement, and the significance of maintaining integrity and long-term relationships. They discuss the impact of personal mentorship, the challenges and rewards of the industry, and the vital role of belief and community in achieving success. Donna also talks about her best-selling books, spiritual journey, and the balance of professional and personal life.   00:00 Introduction and Opening Thoughts 00:32 Welcome to the Podcast 01:18 Introducing Donna Johnson 02:26 Donna's Journey in Network Marketing 03:58 The Power of Mentorship 06:37 Building a Business with Passion 08:10 Donna's Early Life and Career 10:36 The Evolution of Network Marketing 14:35 The Importance of Team Building 17:33 The Engine of the Ferrari 21:57 Passionate Engagement and Reengagement 26:06 Challenges and Strategies in Network Marketing 30:19 The Challenges of Retention in Business 31:03 Developing Strong Leaders 31:35 Personal Strategy Sessions 32:12 The Importance of System Duplication 35:18 Transparency and Integrity in Leadership 37:31 Building Depth in Business 39:59 The Role of Passion and Engagement 43:36 The Power of Relationships and Community 49:23 Faith and Personal Growth 52:46 Cherishing Experiences Over Possessions    

Join host Keith Callahan as he interviews Jamie Shepherd, a top-ranking leader in the network marketing company Hugh and Grace. Jamie shares her profound journey from Beachbody to Hugh and Grace, emphasizing the importance of creating a non-toxic work environment, fostering genuine connections, and prioritizing mental and physical health. This episode delves into how Jamie and her team cultivate a supportive, integrity-driven community that values human connection over profits. Learn how the right mindset, collaborative leadership, and a commitment to authenticity can drive unprecedented success in network marketing. 00:00 Creating a Safe Space for Vulnerability 00:59 Introduction to the Podcast and Guest 01:40 Jamie Shepherd's Journey from Beachbody to Hugh and Grace 02:35 The Importance of Mindset and Community 03:33 Welcoming Jamie Shepherd 06:10 Jamie Shepherd's Background and Early Career 09:18 Transitioning to a New Company 11:01 Life in Vermont and Personal Reflections 14:08 Realizing the Need for Change 17:10 The Decision to Leave Beachbody 21:01 Finding a New Path with Hugh and Grace 25:29 Building a New Team Culture 29:12 Prioritizing Health and Non-Toxic Work Environment 38:01 Attracting Leaders with Integrity 38:57 Empowering and Healthy Network Marketing 39:56 Leaving with Grace and Integrity 42:57 Building a Supportive Community 45:10 Creating a Safe Space for Vulnerability 48:16 Intentional Leadership and Emotional Intelligence 01:01:51 Balancing Systems and Culture 01:09:31 Shaping the Future of Network Marketing Get a FREE copy of Build To Last book  Get on the waitlist for the Leaders Academy  Follow Keith on IG  

Join Keith and Brett Blake as they delve into the shifting landscape of network marketing, leadership, and the impact of AI. They discuss Brett's transition from Beachbody to joining Annuity.com, the importance of human connection, and how AI might change various industries. They also touch on sound financial principles, customer acquisition strategies, and maintaining relevance in a fast-evolving world. This conversation is a must-watch for network marketing professionals and anyone interested in the future of business and technology. 00:00 Introduction and Initial Connection 00:46 The Decision to Join Annuity 01:58 Diving into Annuity.com 04:13 The Importance of Agents in the Annuity Space 06:48 Empowering Agents with Autonomy and Transparency 17:53 The Future of AI and Human Connection 25:28 The Future of Community and Network Marketing 26:13 Reflecting on the Evolution of the Industry 27:36 Impact of COVID on Network Marketing 28:40 The Role of AI and Social Media 30:24 Importance of Cash Flow in Business 31:25 Balancing Cash and Net Worth 34:41 Living Modestly and Financial Freedom 38:52 Renewal and Growth in Network Marketing 44:56 Adapting to Change and Leadership Mindset 48:45 Final Thoughts and Gratitude Subscribe to be a part of my Leadership Newsletter Get a FREE copy of Build To Last book Get on the waitlist for the Leaders Academy Follow Keith on IG

Let's talk about how you actually go through the CEO path, how you put it all into action, and what it should look like for you. Let's identify where you are on the path and your focus area. Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/

Instead of taking months or even years to get your "10 in Play" Leaders, let's work on fast tracking your leaders. Here's how! Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/

The "10 in Play" is where you should be living inside of your power hour. Let me walk you through this process so you can keep 10 prospects in play at all times.  Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/

Each stage of the CEO path (except for the first stage) is going to have a daily actions checklist. This keeps you on track to make sure you're hitting your KPIs, key performance indicators. Let's talk through the actions you should be performing daily so you can grow your business the right way.  Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/

As you move through the CEO path, you need monthly planning and tracking. You want to ensure your daily actions are in line with our long-term goals. Here's how to do it. Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/

In previous episodes, we went through all the stages of the CEO path. Depending on what stage you're on, you should have a different focus. We have all the tools and resources that you need for each stage right here. Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/

After developing leaders, you have working leaders on your team. You are a Leader of Leaders! This is rare BUT if you follow the CEO path you can reach the highest level in this industry. Here is what you need to get to the top and have 100% time AND financial freedom.  Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/

Ready for financial freedom AND time freedom? To get both of these things, you need to become a leader of developing leaders. Get this stage right and your business is going to continue building upward.  Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/

CEO Path Stage 4 brings you into the phase of leading others. It is not enough to draw distributors to your team, you need leaders! Learn how to build your team by attracting and mentoring real leaders.   Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/

Change is happening in your business and it is time to enter the Recruiter Stage. Build your business by consistently signing up new distributors every single month. It doesn't have to be hard if you lay the right foundation. Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/

You're consistently signing up new customers at the achievement level set, now what? It's time to take action, action, action! Learn how to bring in NEW people week after week, month after month. Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/

The CEO path starts with the active distributor stage. It's all about consuming all the information and connecting with people EVERY single day. Are you or a team member in this stage? Listen up! Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/

If you want to be a leader, you need to know the 3 key points to focus on. Learn about the "95% Who/5% How Rule," where you fall on the CEO path, and how to find your clear visual. Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/

Are you ready to be more than a distributor? It is time you learn about the six different stages of the CEO path. Find out which stage you are on and how to get to stage six, a “Leader of Leaders.” Grab your free CEO Path Resources here >https://keithcallahan.com/ceopath/

Do you have a CEO mindset or the distributor mindset? If you've ever wondered why a select few experience success in network marketing at the highest levels while everyone else struggles, take a listen. Grab your free CEO Path Resources here >https://keithcallahan.com/ceopath/

What is the CEO path and why do YOU need it? You may be wondering why nobody else is talking about the CEO path. Let's take a deep dive into the CEO concept and why your CEO path is so important. Grab your free CEO Path Resources here >https://keithcallahan.com/ceopath/

When I first got signed up as a distributor one of the first people I signed up was Nicole Jones. Within the first couple months of Nicole's business, Nicole signed up Tony Furtado. Tony was one of those distributors that you just hope for. He ran with this business right away. If you look at this playing out, it's me signing up, then I signed up Nicole right away (who has had enormous success), then, Nicole signs up Tony and he goes on to have enormous success! It was one of those times in my business that there was just massive growth happening and during that massive growth, this guy Tony signs up and right from the start, Tony was a born leader. Tony was somebody who wanted to do this business. He wanted to do it a hundred percent. He wanted to run with it and Nicole and I had to just get out of Tony's way. The biggest mistake we can make with leaders who are fully ready to run with this business on their own is trying to hold them back, trying to tell them “You should do it this way. You should do it that way.”  Access them here > https://keithcallahan.com/book/ Grab a FREE copy of the Built to Last book, PDF version here >  https://keithcallahan.com/pdf

When I'm working with leaders, I see my role as being the bridge for that leader. Being the bridge for where they currently are to where they want to go, or where I see them being capable of going. Access them here > https://keithcallahan.com/book/ Grab a FREE copy of the Built to Last book, PDF version here >  https://keithcallahan.com/pdf

 In order to develop the leaders around us, we need to gain their trust. Following is the process I've used and refined over the years to gain the trust of the leaders I'm mentoring. As a leader of leaders, we have to understand our real purpose is developing human beings and uncovering human potential. It's about bringing out the best in people. It's about meeting people where they are but seeing where they can go. It's about really helping them to see themselves not as they are, but as they can be. Access them here > https://keithcallahan.com/book/ Grab a FREE copy of the Built to Last book, PDF version here >  https://keithcallahan.com/pdf

When you're mentoring people one-on-one, you have to have an upfront understanding with them. An agreement about the rules of the game. All of this is positioned and laid out for someone you are mentoring during your recruiting and your ‘getting started right' process. You're going to want them to know that you're the mentor. You're the one who is going to be telling them and showing them what to do. I also want them to know right away that I'm not going anywhere, that they can depend on me. I also want to know from them that they're not going anywhere, that I can depend on them, that they're going to show up, that their word is good, that they're going to do what they say they're going to do, because I'm not going to babysit them. Access them here > https://keithcallahan.com/book/ Grab a FREE copy of the Built to Last book, PDF version here >  https://keithcallahan.com/pdf

It was the first corporate sponsored training I had been to in my network marketing business. I had just driven 12 hours from Boston to Washington DC with a few of my downline distributors and my personal sponsor for a weekend event. To say I was excited about the event would be a huge understatement. I couldn't wait to learn and get all the details of how to succeed in this new industry I was in. We get into the training at 8:00 on Saturday morning and I'm mesmerized by the man leading the training. One of the concepts he talked about really stuck with me and helped to mold the philosophy I now teach on building a network marketing business. “You're really only looking for 5 people.”  That's it.. It was that simple. Access them here > https://keithcallahan.com/book/ Grab a FREE copy of the Built to Last book, PDF version here >  https://keithcallahan.com/pdf

Now, we're getting into the fun part. Once we're able to identify potential leaders we can start working with them to develop them into the leaders they're meant to be. One of the first things you need to learn though is that not everybody you sponsor is going to become a leader, because not everybody you sponsor is meant to be a leader. Some are not necessarily capable, some are capable but they don't want to become a leader, and some are capable but they are not ready to lead yet.  It's important to understand that you can't force somebody to become something that either, a) they're not, b) they're not ready to be or c) they're just never going to be ready to. Access them here > https://keithcallahan.com/book/ Grab a FREE copy of the Built to Last book, PDF version here >  https://keithcallahan.com/pdf

Everything that we've gone through so far has prepared you to go out there and do the actual work of attracting leaders. This is about you getting in the right mind state to be able to present the business, attract leaders and develop those leaders. This episode is about cultivating the energy needed to attract leaders into your business. Cultivating that energy by first leading yourself. Cultivating that energy by eventually getting to the place where you know exactly what you're doing and where you're going. Access them here > https://keithcallahan.com/book/ Grab a FREE copy of the Built to Last book, PDF version here >  https://keithcallahan.com/pdf

In order to build a team of leaders and start attracting other leaders, you have to position yourself in the eyes of others as a leader. When you're out there recruiting, people have to see you as a leader from the start. Positioning yourself as a leader is about conveying to everyone you come across in this business three different things: I know what I'm doing I know where I'm going Do you want to come with me? If you're REALLY READY to become a leader, from this point forward, all the actions you're taking need to be with the ultimate goal in mind of attracting and developing other leaders. Access them here > https://keithcallahan.com/book/ Grab a FREE copy of the Built to Last book, PDF version here >  https://keithcallahan.com/pdf

One of the biggest obstacles to building a large organization for new distributors (and even seasoned distributors) is understanding the value of what you have to offer. Understanding that the opportunity we have can change lives. Understanding that there are people who are looking for what you have to offer. Distributors are intimidated to approach people because they feel like they're bothering them. They don't want to continue to follow up because they feel they are pestering or pressuring. They feel like they're always trying to push their business opportunity or push their products on other people. Have you ever felt that way? Do you feel that way right now? Access them here > https://keithcallahan.com/book/ Grab a FREE copy of the Built to Last book, PDF version here >  https://keithcallahan.com/pdf

Last episode, we talked about creating the right mindset, and now we're going to talk about creating an improvement plan. When you first look at the two they can sound the same, but they're actually very different. Access them here > https://keithcallahan.com/book/ Grab a FREE copy of the Built to Last book, PDF version here >  https://keithcallahan.com/pdf

There is a big difference between believing you can do something and knowing without a doubt that you will do something. Those who become leaders in Network Marketing don't just believe they can achieve success, they know they will. When I signed up to become a distributor with my Network Marketing Company I took it very serious from the start and took off right away. …BUT it took me a long time to get to that point. Here's how I did. Access them here > https://keithcallahan.com/book/ Grab a FREE copy of the Built to Last book, PDF version here > https://keithcallahan.com/pdf

Network Marketing trainers, companies and leadership love talking about FINDING YOUR WHY. And not just any old why, but ‘having a why that makes you cry.' These “whys” come in all different forms depending on the distributor's current life situation. Maybe it's a ‘why' to be at home with your kids, or the ‘why' to pay off your credit cards, the ‘why' to go on a vacation, the ‘why' to get out of debt, the ‘why' for meaning in your life. When we initially talk about finding a why, it's a reason for doing this business, a reason for getting started in the first place. Something that is going to excite and motivate you and also hold you accountable when you are less motivated to do the daily work. As you progress in the business your why progresses with you. As you start to see success and you start to accomplish your goals your personal situation changes. Maybe that credit card is paid off or you are now able to stay at home or take that vacation, etc. Access them here > https://keithcallahan.com/book/ Grab a FREE copy of the Built to Last book, PDF version here > https://keithcallahan.com/pdf

Three and a half years into my business, I was on my way home from a 2-week spiritual retreat with my family. At the time, my downline had 15,000+ distributors, and during the two weeks I was gone, we had 800+new distributors sign up. During that retreat, I was unplugged from all technology and as I started to integrate back into the “real world,” I realized I had no voicemails, no text messages, and no Facebook or Instagram messages. While I was gone, not a single person messaged or needed me. Our team was growing like crazy, but it was also growing without me!  Now, eight years into my business, I have a team of tens of thousands of distributors, and hundreds of leaders. It has been financially rewarding for myself, and our leaders, but more importantly it's given us freedom of time. That freedom of time allows us to do what we want, when we want, with who we want!  What you're going to learn in this book is how to create a business, which gives you not only a large income, but freedom of time. Freedom of time to do what you want, when you want with who you want. Access them here > https://keithcallahan.com/book/ Grab a FREE copy of the Built to Last book, PDF version here >  https://keithcallahan.com/pdf

If you're looking for an author with all the credentials, degrees, and esteemed letters after his name, then you have come to the wrong place. On the other hand, if you're looking for someone who has been there and done that, learned on the streets, came from nothing, and built his way to financial freedom as a network marketing professional, well then, I'm that guy. I was cautioned not to be so transparent, but I'm choosing to share my full story anyway. For you to embrace and take action on the principles I teach in Built to Last, you need to trust me. The best way for me to earn your trust is through honesty and vulnerability. So, here is my story… Access them here > https://keithcallahan.com/book/ Grab a FREE copy of the Built to Last book, PDF version here >  https://keithcallahan.com/pdf

I want to introduce to you a concept I call “Built to Last.” It's an intentional way of building a Network Marketing Business from the ground up. This whole chapter is going to be a deep dive into the ‘built to last' concept, but for now, the simplest way to describe it is it's about building a network marketing business (team) one time that thrives for years to come and here's the important part, with or without you. By now, you know that in order to be seen as a leader, you need to position yourself as a leader. I put together the following 10 FREE BONUSES showing you exactly how I position myself as a leader and how you can, too. Access them here > https://keithcallahan.com/book/ Grab a FREE copy of the Built to Last book, PDF version here >  https://keithcallahan.com/pdf

In this episode, I review one of the mantras that I use consistently, I CAN, I WILL, I AM. As a network marketer, we often forget that success goes much deeper than the "what" or the "how", but we forget that 90% of this business is built on our mental fortitude and being aligned with your highest self. Today, I discuss how to overcome the self-sabotaging thoughts that allowed me to build a massive network marketing business. > Grab Keith’s best-selling book, Build to Last for Free (just pay shipping) text BTL to 38470

In this episode of Build to Last Network Marketing, we are discussing the step-by-step success path that overviews the six phases of building your network marketing business. This is going to be the complete structure you need to develop in your business. But remember, only 5% of your business growth is going to be attributed the the "how" the other 95% is attributed to "who" you become as you move your business forward.

In this episode of Build to Last Network Marketing, we are going to detail what it means to build your business to last. I cover the details, the specific philosophy, and the intention of building your network marketing business. THIS is one of the most important episodes, so grab your notebook and take a listen. Free Resources Free plus shipping book Podcast Paid Resources Audio Book on Amazon Kindle Book on Amazon Purchase the book on Amazon Mini-course First chapter of book: text BOOK to 38470

In this episode of Build to Last Network Marketing, we discuss the Build to Last philosophy and mindset. This is how my team and myself have built our business intentionally to last and withstand time. This allows you to build in a way so that your team is eventually doing more work than you are and you reap the benefits of freedom and personal success. > Grab Keith’s best-selling book, Build to Last for Free (just pay shipping) text BTL to 38470

We are in a ‘hot time’ for network marketing as a whole. This isn’t just an ordinary ‘hot time’ but this is THE time, of times, for network marketing. If you are on the fence, it's time to jump over and begin building your business NOW! > Get Instant Access to the ‘This Is OUR Time’ Guide, text TIME to 38470

In this episode of Build to Last Network Marketing, we are going to build upon the theory we talked about last week of this being THE TIME for Network Marketing.  Today I lay out a step by step guide to taking advantage of these times!! > Get Instant Access to the ‘This Is OUR Time’ Guide, text TIME to 38470