Powerplayers in Business and Life

Adrienne Richardson is a paid traffic specialist and business growth strategist. Adrienne is the founder of Powerplay Media, where she helps business owners generate more leads and sales using high-converting Facebook ads.  Before kick-starting her career in marketing, Adrienne was a paramedic for the Air Force, where she served on active duty for seven years. Since then, Adrienne has worked in marketing for companies ranging from NASCAR to Palmer’s Chocolate, and she also founded her own successful parenting magazine called South Jersey MOM. Today, Adrienne hosts the podcast Powerplayers in Business and Life, where she shares stories of success from the nation’s top business leaders. In this episode… When running Facebook ads to a broad audience, creating high-converting copy can be a challenge. In order to reach clients more effectively, you may need to build different ad sets for different groups, then craft unique messages for each set. This messaging may change depending on the geographical locations of your audience, or the certain times of the year when they are most active. In such cases, you have to figure out the best way to target these individual audiences—and Facebook advertising expert Adrienne Richardson is here to help! Adrienne Richardson, host of the Powerplayers in Business and Life podcast, answers questions from her listeners about the best ways to target cyclical audiences with your Facebook ads. She explains the difference between traffic and conversions, how to adjust your messaging to target multiple audiences, and the importance of geography when crafting high-converting copy. Stay tuned. 

Adrienne Richardson is a paid traffic specialist and business growth strategist. Adrienne is the founder of Powerplay Media, where she helps business owners generate more leads and sales using high-converting Facebook ads.  Before kick-starting her career in marketing, Adrienne was a paramedic for the Air Force, where she served on active duty for seven years. Since then, Adrienne has worked in marketing for companies ranging from NASCAR to Palmer’s Chocolate, and she also founded her own successful parenting magazine called South Jersey MOM. Today, Adrienne hosts the podcast Powerplayers in Business and Life, where she shares stories of success from the nation’s top business leaders. In this episode… If you’re a business owner looking to boost your sales and engagement using Facebook ads, you’ll need to set aside a certain amount of money for ad spend. But how do you determine the right Facebook advertising budget for your business? There are a number of factors to consider when deciding the amount to budget for—how long you plan to run your ads, the price of your product or service, your cost per click, and more. With the help of paid traffic specialist Adrienne Richardson, you can better determine how to make the most out of your ad spend today.  In this week’s episode of the Powerplayers in Business and Life podcast, host Adrienne Richardson answers questions from her listeners about how to maximize ad spend on Facebook. She shares her tips and techniques on how to use your average customer value to inform your advertising budget, as well as how to work around Facebook’s rule against running ads to a group. Stay tuned.

Adrienne Richardson is a paid traffic specialist and business growth strategist. Adrienne is the founder of Powerplay Media, where she helps business owners generate more leads and sales using high-converting Facebook ads.  Before kick-starting her career in marketing, Adrienne was a paramedic for the Air Force, where she served on active duty for seven years. Since then, Adrienne has worked in marketing for companies ranging from NASCAR to Palmer’s Chocolate, and she also founded her own successful parenting magazine called South Jersey MOM. Today, Adrienne hosts the podcast Powerplayers in Business and Life, where she shares stories of success from the nation’s top business leaders.  In this episode… When creating Facebook ads, it is crucial that marketers and business owners know exactly who their target audience is. That’s because your audience will determine everything from which language to use in your copy, to the best pictures to include in your advertisements. However, defining your target audience is just one part of the process—you also must know how to attract and convert them. So what strategies can you use to successfully target the right audience for your product or service on Facebook? In this week’s episode, Adrienne Richardson, host of the Powerplayers in Business and Life podcast, answers her listeners’ questions about how to find, attract, and convert the right target audience for your Facebook ads. Stay tuned as she discusses how to target people who speak different languages, how to create lead magnets that attract more quality clients, and her top strategies for targeting specific job titles.

Adrienne Richardson is a paid traffic specialist and business growth strategist. Adrienne is the founder of Powerplay Media, where she helps business owners generate more leads and sales using high-converting Facebook ads.  Before kick-starting her career in marketing, Adrienne was a paramedic for the Air Force, where she served on active duty for seven years. Since then, Adrienne has worked in marketing for companies ranging from NASCAR to Palmer’s Chocolate, and she also founded her own successful parenting magazine called South Jersey MOM. Today, Adrienne hosts the podcast Powerplayers in Business and Life, where she shares stories of success from the nation’s top business leaders. In this episode… Since the outbreak of coronavirus and the subsequent restriction of movement and social gatherings, many businesses in the events sector are struggling to survive. For entrepreneurs targeting customers involved in even small events such as weddings, these restrictions are detrimental to their success. So what can these businesses do to stay afloat as events continue to be banned? How can they still attract and convert qualified leads without the same sense of urgency? Lead generation expert Adrienne Richardson has a few tried and tested solutions.   In this episode of the Powerplayers in Business and Life podcast, host Adrienne Richardson answers questions from her listeners about how to pivot your Facebook advertising strategy during unprecedented times. She shares her expertise on targeting an audience that doesn’t have a sense of urgency, driving consumers to videos versus evergreen webinars, and boosting sales in times of crisis. Stay tuned.

Adrienne Richardson is a paid traffic specialist and business growth strategist. Adrienne is the founder of Powerplay Media, where she helps business owners generate more leads and sales using high-converting Facebook ads.  Before kick-starting her career in marketing, Adrienne was a paramedic for the Air Force, where she served on active duty for seven years. Since then, Adrienne has worked in marketing for companies ranging from NASCAR to Palmer’s Chocolate, and she also founded her own successful parenting magazine called South Jersey MOM. Today, Adrienne hosts the podcast Powerplayers in Business and Life, where she shares stories of success from the nation’s top business leaders. In this episode… How do you choose the right people to target when creating a Facebook ad campaign? The best place to start is usually with your primary audience. These are the people who are already ideal clients for your business, meaning that they are currently looking for the solutions that you offer. Next, you’ll want to target people who are considering your offer. This approach is a bit trickier, and there are many ways to go about attracting and converting a second and third audience. Luckily, Facebook lead generation expert Adrienne Richardson has some valuable advice up her sleeve. In this week’s episode of Powerplayers in Business and Life, host Adrienne Richardson answers questions from her listeners about how to target different audiences with your Facebook ad campaigns. She gives her advice on the best ways to increase your engagement, how to target within the Special Ad Category, and when you should bundle multiple audiences in one ad set. Stay tuned.

Adrienne Richardson is a paid traffic specialist and business growth strategist. Adrienne is the founder of Powerplay Media, where she helps business owners generate more leads and sales using high-converting Facebook ads.  Before kick-starting her career in marketing, Adrienne was a paramedic for the Air Force, where she served on active duty for seven years. Since then, Adrienne has worked in marketing for companies ranging from NASCAR to Palmer’s Chocolate, and she also founded her own successful parenting magazine called South Jersey MOM. Today, Adrienne hosts the podcast Powerplayers in Business and Life, where she shares stories of success from the nation’s top business leaders. In this episode… When creating a Facebook ad campaign, your job is to figure out the best ways to reach your target audience. This means writing ad copy that won’t get rejected by the Facebook platform, using call to action buttons that users will want to click on, and, most importantly, narrowing down your audience so that the right people actually see and connect with your advertisement. So what are the best strategies for Facebook targeting? Adrienne Richardson, founder of Powerplay Media, has all the insights you need, and more.  In this week’s episode of Powerplayers in Business and Life, host Adrienne Richardson answers her listeners’ questions about Facebook targeting best practices. She shares her expert tips and tricks for targeting small business owners, driving leads to landing pages, and writing ad copy that Facebook won’t reject. Stay tuned.

Adrienne Richardson is a paid traffic specialist and business growth strategist. Adrienne is the founder of Powerplay Media, where she helps business owners generate more leads and sales using high-converting Facebook ads.  Before kick-starting her career in marketing, Adrienne was a paramedic for the Air Force, where she served on active duty for seven years. Since then, Adrienne has worked in marketing for companies ranging from NASCAR to Palmer’s Chocolate, and she also founded her own successful parenting magazine called South Jersey MOM. Today, Adrienne hosts the podcast Powerplayers in Business and Life, where she shares stories of success from the nation’s top business leaders. In this episode… When using Facebook ads to promote your business, you should expect to see high conversion rates and increased sales as a result. After all, you want positive returns on your investments in order to justify your ad spend. However, if the cost of your advertising outweighs your profits from sales, it may be time to find out why. There are many reasons an ad campaign isn’t working as it should, from unclear ad copy to an overly broad target audience. Luckily, Facebook lead generation expert Adrienne Richardson has the answers and solutions for you.  In this week’s episode of Powerplayers in Business and Life, host Adrienne Richardson answers questions from her listeners about how to increase Facebook ad conversion rates and maximize ad spend. Tune in as she gives her advice on how to target the right audience, where to set your budget, and how to use quizzes to drive traffic.

Adrienne Richardson is a paid traffic specialist and business growth strategist. Adrienne is the founder of Powerplay Media, where she helps business owners generate more leads and sales using high-converting Facebook ads.  Before kick-starting her career in marketing, Adrienne was a paramedic for the Air Force, where she served on active duty for seven years. Since then, Adrienne has worked in marketing for companies ranging from NASCAR to Palmer’s Chocolate, and she also founded her own successful parenting magazine called South Jersey MOM. Today, Adrienne hosts the podcast Powerplayers in Business and Life, where she shares stories of success from the nation’s top business leaders. In this episode… Facebook groups are an invaluable tool for marketers and business owners, as they provide a digital space for people with similar interests to gather and communicate. Because of this, Facebook groups are an excellent way to learn more about your target audience’s pain points and, in turn, create high-converting Facebook ads. According to lead generation expert Adrienne Richardson, Facebook groups are also a more affordable option for new users looking to utilize Facebook ads without breaking the bank.  In this week's episode of the Powerplayers in Business and Life podcast, Facebook lead generation expert Adrienne Richardson answers her listeners’ questions about the best strategies for building Facebook groups and creating high-converting ads. She gives her tried and true solutions for warming up cold leads, narrowing down target audiences, and finding the perfect size for your Facebook ad campaign. Stay tuned.

Adrienne Richardson is a paid traffic specialist and business growth strategist. Adrienne is the founder of Powerplay Media, where she helps business owners generate more leads and sales using high-converting Facebook ads.  Before kick-starting her career in marketing, Adrienne was a paramedic for the Air Force, where she served on active duty for seven years. Since then, Adrienne has worked in marketing for companies ranging from NASCAR to Palmer’s Chocolate, and she also founded her own successful parenting magazine called South Jersey MOM. Today, Adrienne hosts the podcast Powerplayers in Business and Life, where she shares stories of success from the nation’s top business leaders. In this episode… For first-time users and seasoned marketers alike, it can be difficult to determine the best ways to use, optimize, and target your Facebook ads. Maybe you’re wondering where to set your budget when just starting out in order to stop yourself from overspending. Or perhaps you’re looking for strategies to better implement Facebook Messenger into your ad campaigns. Either way, paid traffic specialist Adrienne Richardson has the solutions for you.  In this episode of the Powerplayers in Business and Life podcast, Facebook lead generation expert Adrienne Richardson answers questions from her listeners about how to best optimize Facebook ads. Tune in as she discusses top tips for creating clickable Call-to-Action buttons, the ins and outs of setting an advertising budget, and how first-time users can overcome their fear of running ads on Facebook.

Adrienne Richardson is a paid traffic specialist and business growth strategist. Adrienne is the founder of Powerplay Media, where she helps business owners generate more leads and sales using high-converting Facebook ads.  Before kick-starting her career in marketing, Adrienne was a paramedic for the Air Force, where she served on active duty for seven years. Since then, Adrienne has worked in marketing for companies ranging from NASCAR to Palmer’s Chocolate, and she also founded her own successful parenting magazine called South Jersey MOM. Today, Adrienne hosts the podcast Powerplayers in Business and Life, where she shares stories of success from the nation’s top business leaders. In this episode… Although many businesses use Facebook ads in their marketing efforts, not all of these ads reach the correct audience. That’s because the process of creating high-converting ads requires a strategic marketing plan and an expert method. In order to be successful, business owners must know how to target niche audiences, write compelling ad copy, and convert qualified leads. Sound a bit overwhelming? Then it may be time to seek the expert advice of a Facebook marketing specialist.  In this first episode of Season 2 of the Powerplayers in Business and Life podcast, Facebook lead generation expert Adrienne Richardson hosts a live call-in show with her listeners to answer their questions about Facebook targeting. Adrienne shares her best strategies for targeting different types of audiences, attracting more qualified leads, and writing high-converting ad copy. Stay tuned.

Rachel Cruze is a number one New York Times bestselling author, and she is also the host of the Rachel Cruze Show, where she helps people learn the proper ways to handle money and stay out of debt. She has authored three best selling books including Love Your Life Not Theirs and Smart Money Smart Kids, which she co-authored with her father Dave Ramsey.  Rachel uses the knowledge and experiences she gained from growing up in the Dave Ramsey household to educate others. She is a seasoned communicator and speaker who has addressed hundreds of thousands of students, young adults, and parents over the past several years, teaching them how to get on the right track and avoid big money messes. Rachel also speaks at women’s conferences, churches and companies across the country. In this episode… Many people stress a lot about their personal finances. Business owners are often unaware that the money they allocated for their personal finances and the ones they’ve allocated for their business overlap, and this is where financial problems usually occur. In addition, business owners often put on appearances which do not reflect their real financial status which shouldn’t be the case because every business weathers different seasons differently. Having an understanding of how money moves and how it bleeds into one aspect of your life into another is important for entrepreneurs and their success. In this episode of Powerplayers in Business and Life, Adrienne Richardson is joined by Rachel Cruze where they talk about how to get smart with money and how to make smarter business decisions. They discuss the importance of focusing on and embracing the season that your business is in the value of having an emergency fund, and the difference between money management and personal finance. Stay tuned.

Steve Sims is the Founder of Blue Fishing, a high-end luxury concierge company. He has earned the reputation for making the impossible possible and has been referred to as the Real Life Wizard of Oz by Forbes and Entrepreneur Magazine. With his help and expertise, his clients’ fantasies and wildest dreams come true. Getting married by the Pope in the Vatican, being serenaded by Andrea Bocelli, and connecting with powerful business moguls like Elon Musk and Sir Elton John are just some of the things that Steve has made possible. Steve is also a keynote speaker and he is the author of the best selling book, Blue Fishing: The Art of Making Things Happen. In this episode... The greatest brands in the world were born out of a need and the desire to serve others. Most, if not all of them have encountered mistakes and failures but those who embraced these experiences and learned from them were ultimately the ones who won the business game. Steve Sims is a guy who’s known for making things happen and he strongly believes that mistakes and problems are some of the greatest opportunities anyone can ever have. They impart invaluable lessons that lead to growth and improvement. He himself had his fair share of mistakes and failures but he never gave up and continued pursuing things that rattled and challenged him. Now, he’s widely known as the real life Wizard of Oz -- and for good reason. Join Adrienne Richardson in this episode of Powerplayers in Business and Life as she interviews Steve Sims about the art of making things happen and the value of embracing failure instead of finding someone to blame. They also talk about his unique career history, why the word “why” is the most offensive but also the most important question to ask, and how businesses need to step away from fear and learn to communicate better in order to grow so stay tuned.

Grant Baldwin is the Founder of The Speaker Lab, a training company that helps public speakers learn how to find and book speaking gigs. Through his popular podcast, The Speaker Lab, and his flagship coaching program, Booked and Paid to Speak, he has helped thousands of speakers get better at what they do. Grant is also the author of The Successful Speaker: Five Steps for Booking Gigs, Getting Paid and Building Your Platform, a proven and easy-to-follow guide for anyone who has a message for the world and desires a career as a paid speaker. As a keynote speaker himself, Grant has delivered nearly 1,000 presentations to over half a million people in 47 states, and he has spoken in events for audiences as large as 13,000. Grant has also been featured in national media including Forbes, Entrepreneur, and Huffington Post. In this episode… Despite the growing reach of the internet, a lot of people still prefer to listen to talks in person and it is the job of the public speaker to note only give the best information to his audience but to make the entire worth their while. According to Grant Baldwin, one common mistake many new speakers make is to go on stage and talk about any topic they are paid to speak about with driving towards a particular point which makes them look ill-prepared for their gig. Not only will this turn off the audience, it will turn off potential partners for future speaking roles. Join Adrienne Richardson in this episode of Powerplayers in Business and Life podcast where she talks to Grant Baldwin of The Speaker Lab about what it takes to become an awesome public speaker who gets booked for gigs, the importance of zeroing in on your niche topic, and why speaking for free for certain causes is something to be lauded. Stay tuned. 

Michael Roderick is the CEO of Small Pond Enterprises, a consulting company that helps thoughtful givers become thought leaders by making their brands referrable, their messaging memorable, and their ideas unforgettable. He's also the host of The Access to Anyone podcast, which shows you how you can get to know anyone you want in business and in life using time-tested relationship-building principles.  Michael's unique methodology comes from his own experience of going from being a high school English teacher to a Broadway producer in under two years. In this episode… Brand recall. Every single business owner wants people to recognize their brand the moment they come across it. Why? Because if the brand doesn’t stick, it means that their marketing efforts didn’t work and their strategy to establish their brand as reliable and credible is still up in the air.  According to Michael Roderick, CEO of Small Pond Enterprises, creating a solid message that uses simple and relatable terms is necessary to build brand trust and establish connections with your target market. In this episode of Powerplayers in Business and Life, Adrienne Richardson interviews Michael about the importance of having a referrable brand, how to make your branding transferrable, the importance of creating a message that’s memorable and relatable, and why going LESS is important in marketing. Stay tuned.

Lydia Knight is the creator of the award-winning program Beat the Binge, a proven signature system which has helped hundreds of people with severe eating disorders to be fully free physically and mentally from food urges forever. She also founded Life with Lydia whose mission is to end eating disorders and free the world from the chains of binge eating, bulimia, overeating, food obsession, and body hate. A recipient of the Sacred Service Award, Lydia is also recognized for her humorous series, Meet Your Brains. Her most recent enterprise is Rise Academy, is an inclusive course designed to shift the way society views women, dieting, and eating disorders. She's often traveling the world with her partner and daughter, but can always be found at LifeWithLydia.com. In this episode… No one was spared by the coronavirus (Covid-19) pandemic. Businesses have shut down, people are forced to stay indoors and maintain distance from other people, and it is starting to weigh down on people in different ways. It’s a challenge that has left a lot of people anxious and worried about what lies ahead. One of the things that people turn to when facing stressful times is food. Lydia Knight knows this all too well because she is the founder of Life with Lydia which has provided help and support to people who have had food-related problems and issues. And she says that right now is actually the best time to reevaluate the kind of relationship we have with food and see the role it plays in our lives. Join Adrienne Richardson in this episode of Powerplayers in Business and Life as she talks to Lydia about how she has reached out to her clients since the pandemic started. Listen in as they discuss the value and importance of leading with positivity and providing grace and support to people especially during challenging times, and how you can stay connected despite the distance.

Justin Krane is a Certified Financial Planner™ Professional and Fractional CFO for business owners. He is the Founder of Krane Financial Solutions and his mission is to help owners understand and get a better understanding of the money side of their business. He teaches entrepreneurs how to be strategic with their business money so that they can grow their business and build a plan to fund their personal goals.  Justin Krane holds a Bachelor of Arts degree in Finance from the University of Colorado Boulder. Prior to founding Krane Financial Solutions, Justin was Vice President of Investments at UBS Financial Services Inc. for 12 years in Beverly Hills, California. In this episode… Business owners are oftentimes experts in the services/products they offer but not all of them have a good grip on the financial side of their business. They face a ton of challenges when running their business from hiring the right people, to letting go of the ones who stick out like a sore thumb but what they need to do, according to Justin Krane, is manage their finances well in order to fund their personal life goals and business more effectively. Justin, a Certified Financial Planner™ Professional, is a money strategist for business owners whose mission is to help the owners understand the money side of their business. He joins Adrienne Richardson in this episode of Powerplayers in Business and Life, to talk about the different types of business owners and how he helps them understand their financials better and how he helps them manage their expenses and investments. He also shares his best tips on how to handle business tax and how to gain the right momentum for their business. Stay tuned.

Dr. Carrie Rose is the Co-founder of Ofcourse, an educational consulting agency that helps purpose driven businesses and entrepreneurs build highly engaging online courses that scale and provide an experience that their audience will love. She is a number one best selling author, educator, entrepreneur, keynote speaker, Thinkific expert, and notably, one of Huffington Post's must-follow women entrepreneurs. Dr. Carrie holds a doctorate in Educational Leadership from the University of Central Florida and her doctoral dissertation focused on professional development. She is best known for her innovative teaching strategies and methodology related to course completion rates, online courses, and the development of the science of learning. Her methods have been shared with Neal's Yard Remedies, The National Mainstreet Organization, JetBlue, and others. Right now she works with entrepreneurs, online marketers and businesses around the country to provide the highest quality of learning strategies with the greatest amount of impact on a variety of different platforms. In this episode… Online courses have exploded all over the internet. As experts in various fields become more inclined to share their knowledge and expertise, the need for them to create a cohesive online course that will capture the needs of their audience has become more evident. Creating courses that are easy to understand and apply is crucial for the course to be successful both for the mentor and his or her mentees. Dr. Carrie Rose, co-founder of the educational consulting agency Ofcourse, understands fully the importance of creating courses the right way. After all, she has come to grasp how the human brain works and how it connects to the information it receives. She says that the focus shouldn’t be on how much money you’ll be getting on your course but rather on how effectively it can communicate the lesson to students by using the right materials and methods in teaching. Tune in as Adrienne Richardson interviews Dr. Rose about how she helps her clients create engaging courses, why her course gets a 96% completion rate, and the things you need to consider when creating content for your course.

Kendall SummerHawk is the creative founder of the number one business and money certified coach training school. She equips and empowers ambitious and passionate women with coaching skills and done-for-you coaching content. Kendall runs a 7-figure business and her teachings have earned her nine Stevie Awards including Mentor of the Year and Women Helping Women. In this episode…   People tend to undervalue themselves for their skills and services. They lack the knowledge and confidence in their own worth and some of them even fear the idea of pricing themselves at a higher value because they don’t believe that anyone would be willing to pay more than what they’re currently charging.    Kendall SummerHawk, a certified business and money coach, says that these are common money blocks women face when they start doing their business. And she says that this is something that she is passionate about in her coaching classes with female entrepreneurs. Tune in as Kendall joins Adrienne Richardson, host of the Powerplayers in Business & Life Podcast, in this episode where they talk about the work she does in helping women build better coaching programs and how they can start running a truly profitable business. She also shares her stair-stepping pricing model and the many pitfalls that women fall into in the course of building their own success.

Monica Shah is a 7-figure business coach who helps entrepreneurs build businesses that support their ideal lifestyle. After receiving her MBA from the Kellogg School of Management and working in marketing for L'Oreal, Monica left corporate to start her first company and then her second company, Revenue Breakthrough.  Today she takes her clients step by step through building, growing, and expanding their businesses. She combines her business acumen with her intuition and healing abilities to help her clients get unstuck, eliminate self-sabotage, and move through fear. She's also the author of Getting Rich: You're Doing it Backwards and Pause: 52 Questions that Lead to More Money and Time. In this episode… Monica Shah had a great career trajectory working in the corporate world when she decided to start her own company. But a year she was $25,000 in debt and couldn't figure out how to pay it off. After a lot of soul searching she eventually picked herself up and created strategies on how to pick up the pieces and emerge stronger than you ever thought possible. This was how she was able to begin and grow her 7-figure company. Monica Shah joins Adrienne in this week's episode to share her story of what it was like to live in the lowest moment in her life and then having the courage and strength to pluck up the pieces and become the successful person that she is today. She also talks about the things you need to have in place in order to maintain a firm grip on sales in business, what to do when you lose potential clients, and why you need to love every single moment in sales -- even the ones that’s so hard to love. Stay tuned.

Just because you want things to be automated doesn’t mean you get to let go of the personal experience that you need to create for your clients. In the world of business where marketing automation is becoming more and more common, having a clear understanding of the difference between an automated response and an automatic response is imperative. For Brad Martineau, getting your leads, turning them into prospects and then to potential clients, and keeping them happy are things that, put together, can be a recipe for success. But how do you make your client relationship satisfying, effective, and efficient? The answer lies with the right Client Relationship Management (CRM) tools. Brad Martineau is the CEO of SixthDivision and Co-Founder of PlusThis. He is one of the most recognized and widely sought-after thought leaders and speakers on marketing automation for entrepreneurs and small businesses. He is the resident marketing automation expert for Digital Marketer's Faculty, Archangel's Council, the invite-only Board of Advisors, and the Genius Network.  In this episode, Adrienne Richardson sits down with Brad Martineau as they talk about the challenges that startups face as they start to establish rapport with their clients, the difference between automated and automatic, and why the human touch cannot be done away with in client relations. It’s an awesome episode of personal learnings, achievements, and realization in the world of startups and client relations. Stay tuned.

Women, as many people say, can do it all. And that includes setting up a business and seeing it thrive and grow. But the challenge of balancing their duties under the many hats they wear -- mother, wife, and businesswoman to name a few -- can be overwhelming at times. It tests their grit, their vision, and it strains them in ways that many people fail to see which is why giving women entrepreneurs the right support system and a safe space to grow into their own mold as an entrepreneur is crucial for them to create their own version of success. Christina Rosenberg is on a mission to help women business owners give up the struggle and sacrifice they’re enduring to reach their goals, and help them shift their business to get to that seven and eight-figure reality. She is the founder of Empower Women Business Owners, a business coaching company through which she helps women around the world scale their existing businesses to seven and eight figures. She has grown her company from scratch to $22 million in annual revenue, scaled her salesforce from 5 to 100, and acquired her competitors.  In this episode, Adrienne Richardson talks to Christina Rosenberg about what it takes to achieve an eight-figure income, the unrealistic expectations people seem to have about their own visions, the common pitfalls for women who are venturing into the world of entrepreneurship, and why learning to let go and allow people to take the helm for you in certain aspects of your business isn’t a recipe for disaster, it’s a pathway to success. Stay tuned.

Social media is everywhere. You can use it to connect with people and to boost your business but if you don’t have a good marketing strategy in place, you won’t be able to maximize the results that it can give you. And according to Jessica Nazarali, the profile you make and the engagements you create through social media are all part of your brand marketing. Every move you make will translate to growth for your business if you do them properly. Jessica Nazarali started her eCommerce store and lifestyle brand in 2011. Her success led her to consultancy and she went on to build a thriving, seven-figure coaching and consulting business providing training on business and marketing. It was then that she saw a gap in the market because many of her clients were struggling with lead generation and sales call generation. Today she runs both Jessica Nazarali Consulting and Up-level Agency, her marketing agency specializing in connecting businesses with clients and customers through strategic outreach campaigns.  In this episode, Adrienne Richardson is joined by Jessica Nazarali to talk about social media marketing, particularly through LinkedIn. They talk about the common myths surrounding LinkedIn, the value of consistency in business, and what happens when you are passionate with the project that you are working on. Stay tuned.

Starting out something new can be really hard and challenging. You could write a book, launch a product or service, set up a blog, or something like that and give it away for free. But what if you could get paid for it without setting up a fixed price for what you have to offer?  Tom Morkes did it & received $500 the first month. He calls this method ‘The Pay What You Want Model’ and has a lot to say about it. Tom Morkes is the founder and CEO of Insurgent Publishing, host of In The Trenches podcast, and author of The Art of Instigating. He is a sought after marketing and growth consultant whose ‘A’ list clientele includes high profile influencers, New York Times and Wall Street Journal bestsellers, and fast-growth companies looking to scale to eight and nine figures. In this episode, Adrienne Richardson sits down with Tom Morkes to talk about the Pay What You Want model, preparing for online launches, and the importance of discipline.

According to Ian Garlic, video marketing is not about you, it's about making people feel what they are watching, giving them value for what they are seeing. It is crucial to make them visualize the end goal that you want to achieve or the message that you want to convey and being invested in it because otherwise, you haven’t really done your job as well as you think you did. Ian Garlic has over 15 years of experience in video marketing. He uses cutting edge online video marketing to help businesses collect and craft their stories. He moved to New York and co-founded Authentic Web with his wife Jessica. Ian is the best selling author of three marketing books and has recorded 250 episodes of the Garlic Marketing Show. In this episode, Adrienne talks to Ian about how he got started with video marketing and why passion, dedication, and the desire to convey the right message can make you become a cut above the rest.

Billy Bross helps course creators generate more revenue and turn their courses into real businesses. After getting his MBA and building a great career in the corporate world, Billy left it all to concentrate on his beer website and teaching online courses to home beer brewers. His success made other online course creators take notice and reach out for help. He has now grown businesses in over 40 different niches, generating millions of dollars and online course sales for his clients.  Billy teaches that there are a lot of soft skills every entrepreneur (including online course creators) needs to be aware of and learn to be successful in his business. It's not just about the technical skills. A lot of discipline, mindset stuff, and having good routines is important.  Billy Bross joins Adrienne Richardson in this week’s episode to talk about how he got started brewing beer at home, his transition into teaching online courses and shares some great tips for creating a successful course.

Rick Cesari has helped major brands build billion-dollar companies through brand response advertising and strategic video marketing. His book, Video Persuasion, aims to put the proven video marketing techniques of big brands into the hands of small business owners, entrepreneurs, investors, Amazon sellers, and others.  A best selling author, consultant, speaker, and a brand and marketing strategy guru, Rick is bringing his expertise to the podcast today. He will be sharing some of the best practices in video marketing so you can successfully influence your customers and build your brand.  In this episode, Adrienne Richardson sits down with Rick Cesari to talk about his skills in video marketing, the key components of a great video, and the books he has written.

Richie Norton is the award-winning best selling author of the book, "The Power of Starting Something Stupid" and "Resumes Are Dead and What to Do About It". Earlier this year (2019), Richie was named one of the world's top 100 business coaches by Dr. Marshall Goldsmith. He's also a serial entrepreneur and international speaker. In this episode, Richie Norton joins Adrienne Richardson to talk about his books, how entrepreneurs can evaluate good ‘stupid’ ideas, and his advice for balancing business with family life.  

Kevin Kermes is the Co-founder and Partner at Career Attraction. Since 2008, the team at Career attraction has helped more than 16,000 high performing professionals in their search to land six-figure positions they love. Their work has been featured in The Wall Street Journal, Business Insider, Inc. Magazine, Fast Company, Military Times, and more. And Forbes even named them one of the best websites for your career. Our beliefs shape what we see as possible. They completely impact how we show up and how we speak into the world, because we can't talk about something we think is an impossibility. If you're always tied to your "Why", that allows you to maintain the vision and clarity around where you're going and it becomes very critical in difficult times. In this episode, Adrienne Richardson sits down with Kevin Kermes to talk about why your belief system is critical in business, how to effect change, and documenting leadership roles.

One of Dr. Sonja Stribling’s favorite quotes is "If you don't come from a wealthy family, let a wealthy family come from you." Dr. Sonja is a retired army major and highly decorated combat veteran who went through a divorce that left her financially and emotionally bankrupt. Her mission is to use her own journey as a means to help others ignite their inner strength and realize their true potential. A recipient of the Barrack Obama Presidential Lifetime Achievement Award, National Speaker for the Think & Grow Rich Legacy World Tour, and former TV host on Bravo Network, Dr. Sojia uses her life and business experience to help emerging and established women leaders and entrepreneurs use their powers to have a fulfilled life and booming business on their own terms. In this episode, Adrienne Richardson sits down with Dr. Sonja to talk about working towards a six-figure income, the skills that made her successful, and the art of responsibility.

Efficient systems and structures are key components to building a high-performance company. If you want to make money & don't want to be tearing your hair off and working 14 hours a day, you'd better learn to work with systems because they will get you the freedom you want. And this is where Kevin Waldron’s leadership training comes in handy. Kevin Waldron is the founder of Waldron Leadership, a business coaching and consulting company that helps business owners get to that next level of performance. An experienced entrepreneur, Kevin started & grew a $24million a year disaster restoration company with over 200 employees in 5 offices before selling his business to a national franchise. He is based in Novato, California and now works with business owners around the world to grow their results.  In 2015, Kevin Waldron pioneered the Kilimanjaro project, a life leadership program that had him take a client to the top of Mt. Kilimanjaro in Africa. He is also the author of the upcoming book "Look How High Performers Change How They See the World to Create a Life Worth Living". In this episode, Adrienne Richardson sits down with Kevin Waldron to talk about how leaders can motivate and challenge their people, setting up systems to create freedom & solve business problems, and the Kilimanjaro project.

Many people look at their circumstances and feel like life is happening to them, instead of life happening for them. It can feel like they are not in control of what their future brings or how they can get what they want in life. Old ways of thinking and old beliefs can be hard to break free from. But there is a solution. It seems simple, but change can come simply by changing your thinking.  Which is where a mindset and behavioral expert like John Assaraf comes to assist. John Assaraf is the CEO of NeuroGym, a company dedicated to using the most advanced technologies and evidence-based brain training methods to help individuals and corporations unlock and ignite their fullest potential. He is one of the leading mindset and behavioral experts in the world who has appeared numerous times on Larry King Live, Anderson Cooper and The Ellen DeGeneres Show. He has built 5 multimillion-dollar companies, written 2 New York Times Bestselling books and has been featured in 8 movies. His latest book helps individuals recognize and release the mental and emotional blocks that keep them from achieving their fullest potential. In this episode, Adrienne Richardson is joined by John Assaraf to talk about his latest book, mental & emotional blocks, and steps to take towards changing one's mindset. Here’s a glimpse of what you’ll learn:  [01:53] How John Assaraf got started in his line of work  [11:13] Making a decision versus following through  [17:13] The Frankenstein versus Einstein mentality [20:06] Is it possible for someone to change? [24:13] John's advice for facing challenges [32:08] Creating a mental contrast frame [35:27] What John is currently working on [38:45] John's new book  Resources Mentioned on this episode Innercise: The New Science to Unlock Your Brain's Hidden Power NeuroGym Connect with Adrienne Adrienne’s Website Powerplay Media LinkedIn for Adrienne We Are Powerplay Website Sponsor for this episode Powerplay Media specializes in creating highly profitable & scalable Facebook & Instagram Ads by strategically delivering the right message to a qualified market. Businesses that want to achieve sustainable growth and profitability hire Powerplay Media for their notable marketing expertise. They offer a premium done-for-you lead generation service for businesses at a million in revenue or more, as well as a top-notch mastermind for business owners who want to scale to 7 figures and beyond.

Emily Williams is a success coach, entrepreneur, and author. At one point in her life, she couldn't get a job at Starbucks but later launched her business, "I Heart My Life" and grew it to seven figures in just 18 months. Today she works with female entrepreneurs all over the world, helping them bust through the obstacles that hold their dreams and goals hostage so they can free themselves to live the lives they want, build their own online business and hit their money goals.  Many women struggle with fears that have to do with money. It could be the fear of selling, the fear of putting themselves out there, the fear of charging for their services, the fear of having conversations around money, the fear of looking greedy, and the fear of what people think. Emily understands these fears but also how to overcome them. Adrienne Richardson is joined by Emily Williams to talk about the common beliefs women have about running their businesses, dealing with rejection, and the top characteristics of women entrepreneurs. Here’s a glimpse of what you’ll learn:  [01:51] Emily's decision to change careers [05:30] The decision to move to London [07:40] How Emily got started in the online business space [09:35] Emily's unique skill sets  [12:34] The common problems faced by coaching clients [18:23] Dealing with objections & beliefs about making sales [21:20] Top characteristics of women entrepreneurs  [27:15] What Emily is currently working on [29:30] Where to find Emily's programs & events [30:38] Who does Emily work with? Resources Mentioned on this episode I Heart My Life I Heart My Life Live Event  Start with Your People: The Daily Decision that Changes Everything by Brian Dixon  Connect with Adrienne Adrienne’s Website Powerplay Media LinkedIn for Adrienne We Are Powerplay Website Sponsor for this episode This episode is brought to you by Powerplay Media.   At Powerplay Media we create and implement strategic marketing plans for service-based business owners who want to scale their companies to 7 or 8 figures and beyond using Facebook and Instagram ads.My team and I offer a premium Done-For-You lead generation service for businesses at $1Million in revenue or more, as well as a top-notch mastermind for business owners who want to scale to 7 figures and beyond. For more information about our services, visit www.WeArePowerplay.com today.

Behind every story of success and accomplishment is usually a tale of challenges and hardship overcome. Sometimes there are even tales of cleaning latrines. Such is the case for Adrienne Richardson, host of the Powerplayers in Business and Life podcast.  Adrienne is an expert in lead generation. She manages over $3 million in ad dollars per year, with expertise in helping business owners, authors, speakers and thought leaders get more clients and leads through Facebook ads. This week Adrienne has the tables turned on her, as she is interviewed by Dr. Jeremy Weisz in order to learn more about her background and story. Listen in as they talk about her time in the military, how she came to be an entrepreneur, and some common mistakes people make when using Facebook ads. Here’s a glimpse of what you’ll learn:  [2:45] Why Adrienne started the podcast, and who would benefit from listening [4:51] Background on Adrienne in her own words [10:35] The story of how Adrienne was laid off while pregnant, and how it inspired her to start a business [13:50] Starting a marketing agency [17:30] What Adrienne does for her clients [22:02] The biggest mistakes people make with Facebook and Instagram ads   Resources Mentioned on this episode Adrienne’s Website LinkedIn for Adrienne We Are Powerplay Website Subscribe on: iTunes   Sponsor for this episode   Powerplay Media