Podcast appearances and mentions of ian garlic

Tired of relying only on insurance payments that keep shrinking?In this episode of the Garlic Marketing Show, Ian Garlic talks with Stan Esecson, Chief Idea Officer at SeeStimpodInAction, about how chiropractors and physical therapists can add cash-based services that create fast recurring revenue without adding new employees.Stan reveals the simple system clinics are using to fill workshops, convert patients on the spot, and rent devices like the Stimpod to create long-term cash flow.Plus, he explains how the Stimpod device helps reboot nerves and treat diabetic neuropathy, chronic pain, incontinence, and more, without overwhelming your practice.Stan also shares how they offer financing options for clinics and for patients to make it easy to get started and scale fast.If you are ready to grow your chiropractic or PT practice with smarter marketing and real results, watch this episode and subscribe for more growth strategies on the Garlic Marketing Show.What You'll Learn:Why insurance-only practices are strugglingHow to add cash services risk-freeWhat the Stimpod device does for patientsThe power of live workshops and hands-on demosHow clinics fill workshops and close patients easilyHow renting Stimpods creates an extra cash streamUsing patient networks to fill up more workshopsWhy vagus nerve stimulation is a game changerHow clinics offer rental programs and boost profitsIncontinence treatment success storiesHow to get started with Stimpod and SeeStimpodInActionConnect with Stan Esecsona:Website - https://stimpod10.comLinkedIn - https://www.linkedin.com/in/stan-esecson-490ba214/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Ralph Burns and Lauren Petrullo sit down with online video storytelling expert Ian Garlic to unpack the collision of artificial intelligence and video marketing. Broadcasting from the legendary Casa de Garlic, they dive into how AI is reshaping content creation—and the critical difference between smart augmentation and soulless automation. Ian shares insider tools, real-world use cases (including a wild Florida Bar AI debacle), and a framework for scaling video that connects, converts, and ranks. From Descript to Airtable to human intuition, this episode is a must-listen for marketers navigating the noisy world of AI-generated everything.Chapters:00:00:00 - Welcome to the Perpetual Traffic Podcast00:00:35 - The Wild Rise of AI in Video Content00:02:04 - Is Human Video Dead? The Future of AI Creation00:03:11 - When AI Hallucinates: Risks, Ethics, and Epic Fails00:05:31 - SEO Flashbacks and What AI is About to Break00:11:30 - Behind the Curtain: AI Tools That Actually Work00:12:33 - Turning Prompts Into Profit: Smarter Content With AI00:14:28 - Airtable Hacks That Supercharge Your Workflow00:16:42 - Why AI Alone Will Tank Your Audience Targeting00:17:20 - Human Touch vs. AI Logic: Striking the Right Balance00:18:17 - CMOs, Here's Where AI in Marketing is Headed Next00:19:59 - How Pro Editors Use AI Without Losing the Plot00:22:08 - Um, Wait—Do Imperfections Build Trust?00:24:15 - Jungle Stories, Tall Hair, and Total Authenticity00:26:30 - Final Takeaways, Laughs, and Where to Find IanLINKS AND RESOURCES:Video Case StoryConnect with Ian on LinkedInYouTube: Video Case Story Tier 11 on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Unbounce - Code PT10off

Ralph and Lauren sit down with Ian Garlic, the founder of Video Case Story, to uncover the most effective ways to use video for sales. While most brands flood social media with endless content, Ian reveals why simply creating more video isn't enough. Instead, he shares a strategic approach to video marketing—one that moves prospects seamlessly from awareness to purchase without relying on traditional ad clicks. Whether you're struggling with attribution, unsure if your video efforts are paying off, or looking for a smarter way to use customer testimonials, this episode delivers the insights you need to turn video into your most powerful sales tool.Chapters:00:00:00 - Kicking Off Perpetual Traffic: Why Video is the Future of Sales00:00:39 - Meet Ian Garlic: The Mastermind Behind High-Converting Videos00:01:10 - The Secret to Using Video to Drive More Sales00:02:58 - Mapping Your Customer's Journey for Maximum Conversions00:03:28 - AI, Marketing, and Sales: The Game-Changing Connection00:04:46 - The Truth About Creating Videos That Actually Work00:07:10 - How to Use YouTube to Explode Your Business Growth00:08:35 - Turning Your Sales Funnel into a Conversion Machine with Video00:17:53 - Why Most Businesses Ignore Post-Purchase Engagement (And Why It's a Huge Mistake)00:22:28 - The Power of Fear in Marketing and How to Use It Ethically00:23:16 - The Four Must-Have Videos Every Business Needs00:23:58 - The Hidden Conversion Leaks Costing You Sales00:24:05 - The Perpetual Traffic Formula for Video Success00:24:14 - How to Craft Video Case Stories That Sell for You00:25:05 - Where Video Fits Into Your Sales Funnel for Maximum Impact00:27:00 - Why FAQs and Process Videos Are Secret Sales Weapons00:35:40 - The Ugly Truth About Most Sales Funnels (And How to Fix Yours)00:40:02 - Final Takeaways and Where to Learn MoreLINKS AND RESOURCES:Video Case StoryConnect with Ian on LinkedInYouTube: Video Case Story Tier 11 on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have...

Are you working hard, staying disciplined, and STILL not seeing the freedom or results you want as an entrepreneur?In this episode of the Garlic Marketing Show, Ian Garlic sits down with Craig Ballantyne, author of The Dark Side of Discipline and co-owner of EarlyToRise.com, to unpack the surprising truth about discipline, identity, and business vision.Craig reveals how entrepreneur burnout is often the result of misguided discipline and why effortless discipline built around clarity and systems is the key to long-term growth. He also shares his top coaching funnel strategy, how he uses audiobooks and video testimonials to convert, and why AI will never replace coaching grounded in human connection.Whether you're a high performer or business coach, this episode will reshape how you think about productivity, identity, and building a business that doesn't burn you out.What You'll Learn:The Dark Side of Discipline and Filtering the Right HabitsHow Accountability Creates Effortless DisciplineFinding Your Why and Creating a Vision FilterWhen “Good Habits” Sabotage Great OutcomesThe Perfect Day Formula and Writing Life into RealityVision Misalignment and the Cost of Choosing the Wrong MarketEliminating vs. Adding More DisciplineBuilding a New Identity with SystemsCoaching and Audiobooks as Discipline ToolsCraig's Most Profitable Funnel and Russell Brunson's Unintentional BoostWill AI Replace Coaching? Craig's ThoughtsWhy Human Connection Still WinsConnect with Craig Ballantyne:Website - https://www.earlytorise.com/LinkedIn - https://www.linkedin.com/in/craigballantyne/Book: The Dark Side of Discipline - https://www.amazon.com/Dark-Side-Discipline-Chasing-Achieve-ebook/dp/B0DX41KMRBBook: The Perfect Day Formula - https://www.amazon.com/Perfect-Day-Formula-Control-Your/dp/1619613557Book: Double Double by Cameron Herold - https://www.amazon.com/Double-Your-Revenue-Profit-Years/dp/1608320995Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

What if you could flip the script on product launches—and transform the typical product launch that has a 95% failure rate into a system that churns out profits? Today, we reveal exactly how. Join us for an exclusive deep dive with Jon LaClare, CEO of Harvest Growth, as he sits down with Ian Garlic on The Garlic Marketing Show. In this episode, Jon shares the tried-and-true strategies that have helped him launch hundreds of successful products across countless industries. You'll learn how to avoid the most common launch-killing mistakes and leverage the powerful three-phase Perfect Launch System—a framework that's delivered a success rate 10x the industry average, across hundreds of launches. After two decades building multi-million dollar brands and generating over $2 billion in sales, Jon breaks down the exact system he uses—and shares the secrets behind his clients' biggest wins. Tune in now and start transforming your next product launch. In today's episode of the Harvest Growth Podcast, we cover: The revolutionary 3-phase "Perfect Launch System" framework that's 10X more effective than traditional approaches How to conduct critical market research on a limited budget that dramatically increases your chances of success The psychology behind creating offers that drive immediate purchase decisions even in competitive markets Why most product launches fail before they even begin—and the simple shift that prevents this common mistakeThe strategic role of AI in modern marketing and which tasks should never be automated And so much more! Looking to launch a product, scale, or improve ad performance? Visit www.perfectlaunch.com for a free copy of Jon's book, The Perfect Launch System, packed with proven principles developed over 20 years helping hundreds of businesses launch and grow successfully. To be a guest on our next podcast, contact us today! Do you have a brand that you'd like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today! 

Ralph Burns and Lauren Petrullo sit down with online video storytelling expert Ian Garlic to unpack the collision of artificial intelligence and video marketing. Broadcasting from the legendary Casa de Garlic, they dive into how AI is reshaping content creation—and the critical difference between smart augmentation and soulless automation. Ian shares insider tools, real-world use cases (including a wild Florida Bar AI debacle), and a framework for scaling video that connects, converts, and ranks. From Descript to Airtable to human intuition, this episode is a must-listen for marketers navigating the noisy world of AI-generated everything.Chapters:00:00:00 - Welcome to the Perpetual Traffic Podcast00:00:35 - The Wild Rise of AI in Video Content00:02:04 - Is Human Video Dead? The Future of AI Creation00:03:11 - When AI Hallucinates: Risks, Ethics, and Epic Fails00:05:31 - SEO Flashbacks and What AI is About to Break00:11:30 - Behind the Curtain: AI Tools That Actually Work00:12:33 - Turning Prompts Into Profit: Smarter Content With AI00:14:28 - Airtable Hacks That Supercharge Your Workflow00:16:42 - Why AI Alone Will Tank Your Audience Targeting00:17:20 - Human Touch vs. AI Logic: Striking the Right Balance00:18:17 - CMOs, Here's Where AI in Marketing is Headed Next00:19:59 - How Pro Editors Use AI Without Losing the Plot00:22:08 - Um, Wait—Do Imperfections Build Trust?00:24:15 - Jungle Stories, Tall Hair, and Total Authenticity00:26:30 - Final Takeaways, Laughs, and Where to Find IanLINKS AND RESOURCES:Video Case StoryConnect with Ian on LinkedInYouTube: Video Case Story Tier 11 on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite

Ralph and Lauren sit down with Ian Garlic, the founder of Video Case Story, to uncover the most effective ways to use video for sales. While most brands flood social media with endless content, Ian reveals why simply creating more video isn't enough. Instead, he shares a strategic approach to video marketing—one that moves prospects seamlessly from awareness to purchase without relying on traditional ad clicks. Whether you're struggling with attribution, unsure if your video efforts are paying off, or looking for a smarter way to use customer testimonials, this episode delivers the insights you need to turn video into your most powerful sales tool.Chapters:00:00:00 - Kicking Off Perpetual Traffic: Why Video is the Future of Sales00:00:39 - Meet Ian Garlic: The Mastermind Behind High-Converting Videos00:01:10 - The Secret to Using Video to Drive More Sales00:02:58 - Mapping Your Customer's Journey for Maximum Conversions00:03:28 - AI, Marketing, and Sales: The Game-Changing Connection00:04:46 - The Truth About Creating Videos That Actually Work00:07:10 - How to Use YouTube to Explode Your Business Growth00:08:35 - Turning Your Sales Funnel into a Conversion Machine with Video00:17:53 - Why Most Businesses Ignore Post-Purchase Engagement (And Why It's a Huge Mistake)00:22:28 - The Power of Fear in Marketing and How to Use It Ethically00:23:16 - The Four Must-Have Videos Every Business Needs00:23:58 - The Hidden Conversion Leaks Costing You Sales00:24:05 - The Perpetual Traffic Formula for Video Success00:24:14 - How to Craft Video Case Stories That Sell for You00:25:05 - Where Video Fits Into Your Sales Funnel for Maximum Impact00:27:00 - Why FAQs and Process Videos Are Secret Sales Weapons00:35:40 - The Ugly Truth About Most Sales Funnels (And How to Fix Yours)00:40:02 - Final Takeaways and Where to Learn MoreLINKS AND RESOURCES:Video Case StoryConnect with Ian on LinkedInYouTube: Video Case Story Tier 11 on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual...

Is your SEO strategy missing the mark? In this episode of the Garlic Marketing Show, Ian Garlic sits down with Jeremy Ellens, founder of ReportCard.com, to uncover how link-building can revolutionize your rankings.Jeremy shares his expertise, including:The 80/20 rule to focus on high-impact SEO strategiesWhat bad backlinks are and how they can hurt your rankingsThe power of guest posts for quick and reliable resultsReal-world case studies that showcase $10M+ in client growthThis episode is packed with actionable advice if you want to improve your rankings and increase conversions.Connect with Jeremy Ellens:Website - https://reportcard.com/Linkedin - https://www.linkedin.com/in/jellens/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

In the final edition of the Agency Growth Advisor Series, seven agency advisors share their recommended resources for growth, including podcasts, books, and productivity tools. In this episode… With so many insights and resources available to agency owners, it can be difficult to find what works for you. What can you learn from top agency advisors' most valued resources in the space? Bruce Eckfeldt, Dr. Jeremy Weisz, Ian Garlic, Tim Kilroy, Aaron Levenstadt, Jason Swenk, and Joshua Johnston share where they gain their inspiration. With host Todd Taskey, they discuss how to select podcast guests, the value of listening to entrepreneurs' stories, and their recommended industry thought leaders.

In the third segment of the Agency Growth Advisor Series, seven agency owners share where their clients gain honest feedback to propel their businesses forward. In this episode… In the early stages of growth, agency owners often leverage quick hacks from people who claim to have grown from $1 to $10 million in under a year. How can you identify harmful strategies and acquire advice from those who will tell you what you need to hear? Bruce Eckfeldt, Dr. Jeremy Weisz, Ian Garlic, Tim Kilroy, Aaron Levenstadt, Jason Swenk, and Joshua Johnston share their clients' most valuable feedback sources. With host Todd Taskey, they delve into why you should seek outside perspectives, the importance of acquiring a mentor for each stage of growth, and how to implement frameworks to solve growth challenges.

In the second installment of the Agency Growth Advisors series, seven agency experts share what owners should consider when preparing their agency for growth.   In this episode… What does it take to propel an agency to the next stage? How can agency founders transform their current strategies into high-performing growth trajectories? Bruce Eckfeldt, Dr. Jeremy Weisz, Ian Garlic, Tim Kilroy, Aaron Levenstadt, Jason Swenk, and Joshua Johnston discuss the inquiries pivotal to improving agency performance. With host Todd Taskey, they offer insights like delegating unproductive tasks, identifying your company's revenue drivers, and strategic planning for your growth goals.

Points of Interest00:01 – 00:44 – Marcel's Introduction: Marcel Petitpas welcomes listeners to the Agency Profit Podcast and introduces his guest, Ian Garlic, founder of Video Case Story and author of Video Testimonials That Land the Big Fish.01:11 – 02:54 – Ian's Background: Ian shares his journey, including nearly 20 years in marketing, starting in commercial real estate and evolving to become a marketing consultant for attorneys and agencies, focusing on YouTube and video case stories.03:35 – 04:53 – Understanding Client Impact Through Storytelling: Ian emphasizes the importance of understanding the transformation businesses create for clients, and how telling compelling stories of that transformation can attract new business and retain current clients.06:20 – 07:20 – Listening to Client Needs Through Video: Ian shares how listening to client stories through videos has helped his agency refine its processes and improve the services they offer by focusing on what matters most to clients.09:03 – 10:15 – Difference Between Case Studies and Case Stories: Ian explains the difference between case studies (which focus on logic and numbers) and case stories (which focus on client emotions and transformations), making the latter more impactful for long-term engagement.11:13 – 12:57 – Overcoming Client Buyer's Remorse: Ian discusses how video case stories help overcome buyer's remorse by keeping clients engaged and reminding them of their goals, especially in the first 100 days of working together.16:58 – 18:22 – Consistently Collecting and Using Case Stories: Ian outlines his process for regularly collecting client stories, analyzing patterns, and using them not just for client acquisition but also for ongoing marketing and team engagement.20:54 – 22:19 – The Importance of Regular Storytelling: Ian highlights the importance of consistently sharing client stories to reinforce trust and credibility, both with clients and internally within the agency's team.22:20 – 24:06 – Strategic Storytelling for Business Growth: Marcel and Ian talk about how understanding and refining customer stories can help businesses focus on high-impact services and clients, driving profitability and business growth.27:23 – 28:23 – The Meta-Effect of Client Storytelling: Marcel shares how powerful it is when clients feel like they know each other through the stories shared on YouTube, creating a sense of community and trust among them.29:38 – 30:00 – Preparing Clients to Tell Their Story: Ian highlights the importance of preparing clients for storytelling by guiding them through the process and helping them articulate their journey, so that the story resonates with future clients.Show NotesPodcast: The Garlic Marketing ShowBook: Video Testimonials That Land The Big FishMiro (Tool)Dr Paul Zach - Chemistry of StorytellingIan's LinkedInReach out to Ian on Linkedin and ask for these resources:Case Story TackleboxCase Story SelectorThe $100k client visualizerLinkedIn NewsletterLove the PodcastLeave us a review here.

Ian Garlic is the Founder of Video Cast Story, an agency that supports brands in developing strategies and goals for video case stories. He is also the Founder of StoryCrews, a company dedicated to connecting businesses with top-rated videographers to market and expand their brands through powerful video stories. With over 15 years of experience in the digital marketing industry, Ian shares his knowledge and expertise on the Garlic Marketing Show, a podcast that discusses video and marketing trends. Ian believes that customer stories and videos are so essential to scaling, he wrote and published Video Testimonials That Land the Big Fish: The Proven Marketing Strategy to Attract Bigger Clients, Increase Sales, and Achieve Real YouTube Results With Video Case Stories.  In this episode… Imagine the potential impact of incorporating your clients' stories into your business approach. What if the key to engaging your audience and clinching deals lies in authentic, relatable narratives rather than forceful sales tactics? Navigating these opportunities may seem complex, but customer stories could come to be your most potent sales asset. Ian Garlic, an expert in video marketing and storytelling, delves into the transformative potential of using client stories, specifically video case stories, to answer crucial questions in marketing. He outlines the types of videos essential for conversion and describes how his “tackle box” method helps businesses prepare and leverage these stories effectively. Ian emphasizes the difference between testimonials and case stories, advocating for the latter due to their ability to establish credibility and answer prospects' underlying questions seamlessly. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Ian Garlic, Founder of Video Cast Story, about building a no-selling sales system through video case stories. Ian discusses how he helps businesses harness the power of video case stories in marketing, the types of videos that every business should utilize for conversion, strategies for creating a successful and logical foot-in-the-door offer, and mistakes to avoid when creating and implementing a foot-in-the-door offer.

In this introduction to the Agency Growth Advisors series, Todd Taskey sits down with seven agency owners who share how they help founders accelerate growth.   In this episode… When it comes to scaling an agency, there's no one-size-fits-all approach. Strategies often depend on size, revenue, and operational structure. What insights can you learn from agency owners who work all across the spectrum? Jason Swenk, Joshua Johnston, Bruce Eckfeldt, Tim Kilroy, Dr. Jeremy Weisz, Ian Garlic, and Aaron Levenstadt talk about their methods for agency growth. With host Todd Taskey, the founders share insights like driving strategic growth, how to attract clients, and how to build an eight-figure agency.

What is the secret to making an unforgettable impact through authentic connections?   In this episode of the Million Dollar Relationships Podcast, Kevin welcomes Ian Garlic, a video marketing expert, to discuss the art of storytelling in business and relationships. Ian shares his journey of creating video case studies for high-profile clients, emphasizing the importance of customer stories in shaping brand identity. From learning valuable lessons from his wife to cultivating partnerships that generate millions of dollars, Ian's approach to connections offers a powerful takeaway for any entrepreneur. Together, they explore how maintaining meaningful relationships can lead to both personal fulfillment and business success.     [00:01 - 05:12] Introduction: The Power of Daily Gratitude Building relationships requires intentionality and consistency Focusing on positive aspects of others strengthens connections Small gestures of gratitude can create a significant impact   [05:13 - 10:51] Ian's Journey into Storytelling and Video Marketing Customer stories hold the key to answering business challenges Authenticity in storytelling is more compelling than marketing slogans Understanding customer experiences drives business success   [10:52 - 15:58] The Importance of Customer-Centered Marketing Customers provide the best insights for marketing strategies Storytelling humanizes brands and fosters connection Listening to customer experiences helps shape effective marketing   [15:59 - 20:56] Relationship Building in Business: From Friends to Clients Relationships are foundational to long-term business success Collaborating with friends can lead to deeper, more fruitful partnerships Nurturing professional relationships can generate significant financial impact   [20:57 - 24:53] Impactful Storytelling: Case Studies that Change Lives Capturing and sharing stories can transform businesses Helping others tell their stories brings fulfillment and growth Personal connections often lead to the most impactful business results       Key Quotes:   "The answer to almost every business question is somewhere in your customer story." – Ian Garlic   "Being intentional is so important with relationships. It makes me think about the great things in people instead of the negative things." – Ian Garlic     Connect with Ian:   Website: https://www.videocasestory.com   LinkedIn: https://www.linkedin.com/in/iangarlic  Facebook: https://www.facebook.com/ian.garlic       Honoring: Wife Jessica, Tony Grebmeier, Jeremy Weisz, Jason Swenk, Doug Richards     Thanks for tuning in!   If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!    Find me on the following streaming platforms:   Apple Spotify Google Podcasts IHeart Radio Stitcher

Interview with Ian Garlic Welcome to another insightful episode of the Power Your Profits podcast! Join host Dr. Susie Carder as she delves into the transformative world of case stories with special guest Ian Garlic, founder of VideoCaseStory.com. Learn how to unlock the potential of case stories to land those big fish clients and revolutionize your business growth. In this episode, Ian shares his expertise on leveraging the power of case stories over traditional testimonials. Discover why case stories are more impactful and how they can resonate with your audience on a deeper level. From understanding the nuances of storytelling to crafting compelling narratives, Ian unveils the secrets to building multi-million dollar businesses through the art of case stories. Connect with Ian Garlic: Website: ⁠https://www.videocasestory.com/ Facebook: https://www.facebook.com/ian.garlic Linkedin: https://www.linkedin.com/in/iangarlic/ Connect with Susie: Visit Susie's Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://susiecarder.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Listen To The Podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://linktr.ee/POWERYOURPROFITS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Fractional COO Services: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.coo.poweryourprofitspodcast.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The Bullet Train to Big Profits Course: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.course.poweryourprofitspodcast.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Buy The Power Your Profits Book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://book.poweryourprofitspodcast.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Ever thought about writing a book to boost your business? Dive into a conversation with Ian Garlic and marketing whiz Steve Gordon as they explore the strategic power of authorship. Learn how your book can do more than tell a story—it can attract clients and build your authority.Interested in turning your expertise into a client magnet? Check out Steve's tips on using books for smart referral marketing and discover how the 'Million Dollar Book Blueprint' can open new doors for your business. Let's redefine what a book can do for you! What You'll Learn:Harnessing Books as Ultimate Authority Tools in MarketingDifferentiating Between Bestsellers and Profitable Client-Attracting BooksLevels of Credibility Associated with AuthorshipUsing Books as a Strategic Referral Marketing ToolThe 'Million Dollar Book Blueprint' for Targeting Ideal ClientsPost-Publication Strategies for Maximizing Book ImpactSustaining Book Relevance and Engagement Over TimeInnovative Referral Techniques Through Book DistributionEnhancing Business Growth with Strategic AuthorshipConnect with Steve Gordon:Website LinkedinYouTubePodcastBooksResourcesConnect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Dive into a session where Ian Garlic critically examines the strategies behind Green Cardigan Marketing, led by the adept Ashley Robinson. Specializing in organic digital marketing, they've carved a niche in elevating law firms in specialized areas like family, estate, and personal injury law.Imagine applying these expert SEO and marketing techniques to your practice. Picture your firm achieving new heights through tailored strategies proven to boost visibility and growth. Learn from real success stories, and envision engaging your audience more deeply through compelling content that builds trust and establishes your firm's credibility.Expand your digital reach across platforms like YouTube and LinkedIn and see how a robust online presence can position your firm as a leader in the legal domain.Are you ready to take your practice to the next level? Tap into these insights and see how your firm can stand out in a competitive market. Let's make your law firm's growth and success a reality!

What does it take to succeed in business, especially in the agency world? How do you surround yourself with the right people who can support you, challenge you, and help you grow? How do you overcome the obstacles and fears that may hold you back from achieving your goals? Today's guest is an agency owner who shares his personal experiences of being in both conducive and detrimental social circles and highlights how the latter can negatively impact one's mindset and success. His philosophy underscores the importance of having a balanced perspective by interacting with people at different levels – those who are less experienced, peers, and more successful individuals. Tune in to learn about how surrounding yourself with the wrong people can leave feeling stuck and miserable, the fallacy of comparing yourself to others, and the importance of finding a community that will help you reach new heights and keep you accountable to your goals. Ian Garlic is a marketing expert specializing in video marketing and storytelling. He is the founder of video marketing agency authenticWEB and is the mind behind Storycrews. He also hosts The Garlic Marketing Show, is part of the team at Video Case Story, and consults on video shoots. Ian known for his profound insights and innovative approaches in the digital marketing landscape. His journey in the industry is marked by a deep understanding of the intricacies of business growth, particularly in the agency sector, and a passion for helping businesses harness the power of effective storytelling in their marketing strategies. In this episode, we'll discuss: Curating your support system. Overcoming the barrier of overthinking and self-doubt. Choosing the right group for you. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Who's In Your Corner? Curating Your Support System Agency owners everywhere find themselves chasing the wrong yardstick, pushing relentlessly toward finish lines not their own. Gripped by others' narrow definitions of success, they wake one morning in quiet panic. The team too often hears from agency heads who built ventures according to the “right” metrics. Yet after reaching a certain level of success they find themselves stressed out and disillusionment sets in. Soon enough, they start thinking about selling because of how unhappy they are. Ian knows that pain firsthand. Surrounded by big league players, he pushed his agency to serve ever-larger corporations. But in that quest for status, the work lost meaning. At a point, he felt far removed from the local businesses he set out to empower. It was time for a change. He needed his own definitions, his own scorecard - rooted in his values rather than others' demands. If you find yourself chasing ideas of success that don't fit with your values, look around and evaluate if you're surrounding yourself with the right people. For Ian, being in the wrong group, even if technically you're surrounded by very successful people, can have a negative effect on one's confidence, motivation, and performance. By contrast, the right people will offer support and help you find the right answers. In this sense, Ian speaks about the importance of being with people who are at different levels of success - below, at the same level, and above you - to ensure a balanced perspective and growth. Peers at all stages can become guides or critics. Just take stock of those given VIP access to your mind. Do they fill your cup or drain it? Nourish dreams or deflate them? With perspective, those draining more than giving face demotion. Shortcutting Analysis Paralysis Through Shared Perspectives As agency scale specialist, Darby speaks with many agency owners every week to help them come up with growth strategies and keep track of their goals. In this role, he has found that overthinking is a common barrier for agency owners that can lead to analysis paralysis, where one gets stuck in indecision and inaction. Making decisions is tough, and agency owners can fall in the trap of seeing all the angles and choices, which leads to worrying they're making the wrong move. He recommends seeking a supportive environment, such as a mastermind or a support group, where they can get feedback, advice, and accountability to help them make decisions and move forward. On your own, you may get too deep into what you're trying to do and give up before giving yourself enough time to find the right way. Having the right people to support you can help you transform not only your business but also your mindset. You'll learn to receive feedback, which can be hard but is very important to get out of your own head and see things from a different perspective. Like most things, it takes practice, and being in an environment where you frequently get feedback will help you build that muscle. Maybe you feel it's not something you need right now but it will surely become important at some point in your growth. Anyone that says they succeeded completely on their own is either lying or in denial. After all, some of the most successful people out there couldn't have made it without the right support system. How Do You Know if a Group is Right for You? You may find it takes a few tries to find the right community or group for you. It's not just about getting to share your struggles, you also need to feel challenged. If you're the smartest person in the room and everyone there thinks everything you're doing is great, you're probably in the wrong group. Do you feel good about what they're doing and how they go about things? Do you like being around them? Are they going in the same direction you want to go? Furthermore, look for a group with people who've already faced the challenges you're currently facing. If you're working on scaling your agency past eight figures and are currently in a group where no one has done that then can they really help you get there? It all goes back to what you want to do and who you are. If you're trying to build an agency, then you shouldn't be in a general marketing group. In his case, Ian prefers groups that are not just money motivated but also think of the bigger picture. It'll take work to find your “pack” and you may even find that it changes over time as you evolve and go through stages. Maybe you'll hit a stage where you want a lifestyle business and seek out people with the same goals. The important thing is that you understand what you want and what you're going after at the moment. Think of a Mastermind as an Investment in Your Growth Focusing on relationships that better you as an agency owner and a person will be a huge step in your growth journey. Join a mastermind, start a mastermind, and figure out the groups you want to be in. You won't necessarily get it right the first time, but it's an important investment in the future of your business. Start by getting clear on what you want and why you want it and, define what success looks like to you. Then push yourself to look for a community that will help guide you in the steps you need to get to that success. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Are you a small business owner dreaming of big-league marketing without the big-league budget? We've got a secret to share! Tune in to our latest episode of The Garlic Marketing Show, where Ian Garlic sits down with marketing guru Dave Albano to unlock the power of the Fractional CMO.Discover how Dave's strategic mastery can catapult your business into its next growth phase without the full-time executive price tag. It's all about making smarter choices, not more expensive ones.Don't miss out on these golden nuggets of marketing wisdom that could redefine your business trajectory.

Ian Garlic is the Founder of Garlic Marketing, the brand behind Video Case Story, which helps brands develop strategies and goals for video case stories. Ian is also the Founder of StoryCrews, a company that helps businesses connect with top-rated videographers to market and expand their brands through powerful stories captured on video. As the host of the Garlic Marketing Show, he has featured renowned guests like Gary Vaynerchuk, Neil Patel, and Ryan Deiss. In this episode: When marketing your services, have you considered using customer testimonials? These case studies demonstrate credibility and allow prospects to identify with similar stories. Yet many businesses are unsure of how to execute the process. How can you craft engaging video testimonials to boost visibility? Video marketing guru Ian Garlic has developed a thorough system for gathering and producing client case studies. Before approaching your customers for testimonials, he advises identifying your ideal business outcomes for these videos. This allows you to determine the clients who align with these goals and establish interview questions related to their situations. These interviews should focus on the customers' unique stories, emphasizing initial problems, processes, milestones, and solutions so you can include relevant segments on your website. Ian Garlic, the Founder of Garlic Marketing and Video Case Story, is Adi Klevit's guest in this episode of Systems Simplified. Together, they talk about customer case studies as a form of video marketing. Ian also shares the processes for engagement and follow-up, the hurdles to acquiring customer testimonials, and his vision for Video Case Story.

Running a professional services agency? You need compelling case studies to close sales. But most video case studies end up dry, boring, and forgettable.So how do you create video case studies that captivate prospects and accelerate deals?In this episode of Agency Journey, host Gray MacKenzie interviews Ian Garlic, founder of Video Case Story. Ian shares his proven process for producing video case studies that get results. He also talks about writing a book, starting a partnership program, and much more.Episode Insights:

Ralph and Ian Garlic dive into the intricacies of content creation in the digital age, exploring the delicate balance between algorithmic demands and authentic storytelling. He shares his insights on leveraging customer stories to climb the ranks, the enduring power of video content, and the nuances of marketing in the B2B landscape. We dissect the 'Hormozi effect' on content trends and discuss strategies for creating content that not only resonates with audiences but also stands the test of time. Chapters:00:00:00 - Ian Garlic Discusses Video Testimonials and Common Mistakes00:04:16 - Lessons from Walt Disney: The Power of Front Line Insights00:05:34 - The Key to Great Video: Unleashing the Power of Listening and Interviewing00:09:30 - Beast's 15-Year Journey from Basement to Billion: Overnight Success Unveiled00:12:54 - Unveiling the Truth Behind the Customer Journey Trap00:16:28 - Navigating the Conversion Conundrum: From Page Views to Email Form00:18:34 - How Marty's Social Media Agency Landed Major Clients with Customer Stories00:22:18 - Transforming Leads from Suck to Success: Unlocking the Power of Customer Stories00:28:07 - Transforming Businesses and Connecting Emotionally: The Power of Customer Stories00:30:01 - The Power of Conversations and Results in Marketing: Unlocking Client Success00:33:48 - Capturing the Right Attention: Avoiding Generalities in Your Marketing Strategy00:39:40 - Unraveling the Convolution of Views: Maximizing Audience Engagement00:41:49 - Driving Engagement and Harnessing the Algorithm: Unlocking the Power of YouTubeLINKS AND RESOURCES:Video Case StudyGary Vaynerchuck5 Important Takeaways from the 2023 Meta Brand Summit Part 1 | Perpetual Traffic EP 534Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 CaAMP Schedule a Call

In a world brimming with marketing strategies, discover how YouTube can be your golden key to attracting high-value clients. Dive deep with Ian Garlic as he unveils not just strategies but the art of building genuine value, forging deeper connections through the "Oprah Effect," and leveraging collaborations for exponential growth.

"It was a specific question he answered and it showed a story of helping someone" Heather chats with Ian Garlic, a mentor in one of the mastermind groups she is a part of. They dive into the power of customer stories and discuss how using them correctly has the power to increase sales… and even… The post #57: Ian Garlic: Want more sales? Use video case stories instead of testimonials appeared first on Website Love.

Rob Anspach interviews Ian Garlic about online video storytelling, the power of testimonials, the Big Fish book, Walt Disney, SEO and becoming the authority in your niche. The post Ep 261 – Video Testimonials first appeared on Rob Anspach's E-Heroes.

Stepping away from my usual role as the host, I'm excited to take center stage in a special solo episode of my marketing series. Diving deep into YouTube's vast ecosystem, I'll be revealing its unparalleled potential for businesses, especially those eyeing professionals like lawyers and C-suite executives. Join me as I unravel the power of precision-crafted content strategies, the magic behind High-Intent SEO, and the trust-building subtleties of the "mere exposure effect." This episode shines a light on YouTube as a unique organic discovery platform, merging education with entertainment. It's a must-watch for any business looking to sharpen its digital edge.So, if you're ready to unlock the secrets of the digital age and propel your business to unprecedented heights, don't miss this episode. Together, we'll journey through the vast horizons of YouTube, uncovering its treasures one insight at a time. It's not just about being online; it's about thriving online. Join me, and let's transform your digital narrative!Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Why Your Med Spa MUST Be on YouTube! April Iannazzone interviews Ian Garlic CEO of Video Case Story & Author of Video Testimonials That Land the BIG FIsh In this episode we'll cover:  Exactly why EVERY aesthetic practice MUST have a YouTube Channel What type of videos are necessary to establish your medical spa as an industry leader Why you should not be asking for testimonitals. Where else should these videos be used How to instantly overcome patient objections. GET THE BOOK  Right now get a copy of Ian's Book "Video Testimonials that Land the BIG Fish" for ONLY .99 cents!! +plus a ton of exclusive bonuses he prepared for our audience! Want The Full Post & Show Notes? Check out the video on our website Are you tired of feeling like an employee in your own business? If you're ready to finally own your TRUE ROLE as CEO it's time you check out the Aesthetic EMPIRE™ Mastermind. Connect with us:  Apply for the exclusive Aesthetic EMPIRE™ Mastermind: https://aestheticempiremastermind.com/ Need help marketing your med spa? www.medspagrowthandprofitability.com ******** 2023 Med Spa Growth & Profitability Summit Join us at: https://medspagrowthcon.com/ 

Are you considering adding video services to your digital agency? Do you use video as part of your agency marketing strategy? Do you know how to leverage the power of video for you and your clients? Video is an integral part of any successful marketing strategy; particularly when video case stories are included. Nothing engages an audience as effectively as video content. Furthermore, it's a great way to showcase your brand's personality, build authority, and improve SEO. As a video marketer, today's guest understands that people remember, share, and buy stories. He shares what many people get wrong when they roll out video content and the best way to get fast results with video marketing. Ian Garlic is the founder of Story Crews, a video marketing agency that helps clients tell their stories in video. His team focuses on collecting, crafting, and delivering emotional video stories that help his clients get more leads, better clients, and more sales. He's also the creator of the Garlic Marketing Show and Authentic Web Agency. In this episode, we'll discuss: Why is video the best foot-in-the-door offer for your agency? How video helps with client retention. The best approach to add video services to your agency. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service.   Leveraging the Power of Video Stories to Sell Results Fifteen years ago, Ian was working for Thomson Reuters as an SEO consultant in Long Island. He had left his career in commercial real estate to pursue his passion for marketing but was not doing well at all. Looking at what the best consultants in the company did, he realized they all collected stories they would later use while selling. To change things up, Ian decided he would collect those stories in video. With video, it's easier to convey emotion and more easily show people what they need to see. This strategy was the move that transformed everything for Ian. He was no longer selling websites or SEO, he was selling results. After adding video to his strategy, Ian quickly grew to be among the top-ranked in the company for the next few months. However, he started noticing all marketing looked the same, which made clients hungry for something different. Luckily, this was back in 2007-2008 after Google purchased YouTube, and Ian knew this would change everything. Shortly after, he left the company to start his own digital agency. What Makes Video the Best Foot-in-the-Door Offer? Ian believes video is one of the best foot-in-the-doors offers that exist. With video case stories, the client talks about themselves. Most like video format and it is approved quickly. Clients get results quickly from the video too. It just comes down to having the right systems. When done the right way, video as a foot-in-the-door offer is an effective way to gain more clients because the content is 100% unique. Furthermore, doing shoots with a client means spending the day with them strategizing, which will make them feel like you're an extension of their business. It's an opportunity to improve your clients' results by really diving deep into their business. How Video Helps With Client Retention At his agency, Ian started selling websites and SEO, with the video strategy as just part of the package. However, slowly his clients began to realize the power of video. They feel video built their authority in the industry and helped elevate the know, like, and trust factor by being genuine. Videos can quickly become the best metric to measure success. Ian's agency sends clients very detailed reports – which most don't read. However, bringing eager customers to your clients thanks to video content is what keeps them coming back. Starting with the Right Strategy to Get Fast Results with Video Many people start uploading videos to YouTube one day because they have a great idea and want to try it out. Very few, however, have a strategy behind that video content, which means they ultimately don't see results. According to Ian, people don't get results fast enough because they start too far from the right place. Even Gary Vaynerchuck made nothing from YouTube for a couple of years. However, he had the determination, money, and time to keep going. Most people give up after not seeing results for the first six months. That's why Ian starts with video case stories, which get people results faster. Nonetheless, faster results don't mean clients get an influx of cold traffic right away. It can be six months before they start seeing results and one year until they have a successful YouTube channel. For agencies, one of the most common issues is speaking to the real problems of your target audience. Agencies tend to go for videos aimed at the masses in order to get a lot of views. However, the masses aren't the ones who hire digital agencies. The Best Approach to Add Video Services to Your Agency You don't need movie-level production equipment to start adding video to your services. According to Ian, you're better off starting with a partner when it comes to adding any service. This way, you can focus on what you do best and have the proper guidance to integrate the new service into your agency. There are 3 ways to add video services: Build a production team. This is what Ian calls the hard option. You'll need to have a strategy to sell it and hire at least five people to form three departments for production. You need a pre-production team to take care of timing, scheduling, location, etc; videographers for your production team, and a post-production team. It's overwhelming and it's a process that took Ian years. Hire film contractors. The second way to approach this is to hire videographers to handle all aspects of the process. You can find a few good ones in your search. The problem, however, is figuring out how to sell or package the offer, knowing timelines, and how to price it properly. Find a partner. This is usually the best way to start out with a new service. Find the support of a partner with experience in the field who can help you integrate it into your agency. You can focus on what you do best and use the new service as a differentiator. Do You Want to Transform Your Agency from a Liability to an Asset? If you want to be around amazing agency owners that can see what you may not be able to see and help you grow your agency, go to Agency Mastery 360.  Our agency growth program enables you to take a 360-degree view of your agency and gain mastery of the 3 pillar systems (attract, convert, scale) so you can create predictability, wealth, and freedom.

In the digital age, it's easy to forget about the importance of online forms. But they are fundamental to companies in many ways—and not just for simple data collection. Online forms are also crucial for marketing and sales teams, who often use them to collect customer information before starting the sales process.Join Chad Reid, VP of Marketing and Communications from Jotform, and Ian Garlic in unleashing the potential of online forms---only on the Garlic Marketing Show.What You'll Learn:THE VERSATILITY OF ONLINE FORMSTHE IMPORTANCE OF HIGHLIGHTING BUSINESSESINTRO TO VIDEO CASE STUDIES FROM SURVEYS TO FEEDBACK: HOW TO USE ONLINE FORMSHOW USER STORIES IMPACT YOUConnect with Chad:LinkedInJotformResources:Connect with IanDiscover where to use your customer stories now!Download the Client JourneySupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

You've been doing amazing work for your clients—and, if you're like most business owners…Nobody knows about it!Today, I'm talking with the inventor of “video case stories”--Ian Garlic on the very best way to capture all the client wins you're creating.These are NOT testimonials (old-scool testimonials can actually drive clients away)…If you do amazing work for your clients, but struggle to get them to share you with others, this is a secret weapon that will help you clone your very best clients.Ian's captured over 10,000 video case stories and breaks down the 3 elements of a successful video case story, and tell you why he hates the word “testimonial.”

Being MEMORABLE and WELL-KNOWN has nothing to do with glitz and glamor. It's about BUILDING A CONNECTION with your customers and clients.On this very special episode of the Garlic Marketing Show, join Ian Garlic in learning just how impactful stories are. We're covering everything from how to get your name out there, to making a lasting impression on potential clients.What You'll Learn:The right way of letting people know your brandHow to successfully market yourself to clientsBranding Basics 101The Impact of Video TestimonialsMaking people remember YOUResources:Connect with IanDownload the Client JourneyMike Michalowicz's episodeSupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Jon LaClare appeared as a guest on the Garlic Marketing Show recently, and the response was so positive that we wanted to share with our audience.  Listen to Jon's interview with Ian Garlic, host of the Garlic Marketing Show.From the Garlic Marketing Show podcast:Do you have a new product, but aren't sure how to begin launching and promoting it? Are you ready to give up after a failed launch? Ian Garlic talks to Jon LaClare, the Founder and CEO Of Harvest Growth, about his own successes with infomercials, most notably OxiClean. Jon discusses OxiClean's secrets for success, the simple 2-minute infomercial structure that works, and how to build credibility fast. In this episode, discover the perfect launch process for your new products.What You'll Learn:Launching his career with OxiCleanBilly Mays' Secret for Success with OxiCleanThe Simple 2-Minute Style That Stills Works in InfomercialsHow to Build Credibility FastThe Power of the Irresistible OfferHow to Create an Amazing Call To Action in Online InfomercialsThe Perfect Launch Process for Your New ProductThe Magic Questions to Truly Test PricingThe Three Legs of a Great Infomercial CampaignHow to Scale Infomercials DigitallyThe Biggest Mistakes in Infomercials**Listen to other Garlic Marketing Show episodes at https://shows.acast.com/garlic or search for the show on your favorite podcast platform. **Do you have a brand that you'd like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

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Direct mail isn't a new thing. In fact, it has been evolving these past years. But what if standing out means that you would have to DEVOLVE?Discover how SimplyNoted CEO, Rick Elmore, uses this one direct mail technique that changed their lives and their clients on the latest Garlic Marketing Show episode with Ian Garlic.What You'll Learn:How to stand out with direct mailDirect mail technique that will make you say “how did I not think of that?!"The best way to write direct mailHow to prepare for direct mailHow to use direct mail to make your readers convertNurturing your customers with Direct MailConnect with Rick:Work with Rick and his team!Follow Rick on his LinkedInResources:Connect with IanSupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

Are you getting similar results with every ad campaign even when you try to switch things up?  On today's episode, co-hosts Ralph Burns and Kasim Aslam sit down with Kobi Topaz of https://tiereleven.com/ (Tier 11) to pick his wicked-ninja brain about ad campaign optimization. The guys don't go easy on him. They demand that he share knowledge bombs—at least one hack/tip/trick in particular that he really doesn't want to give away—to earn listeners' trust. They also ask him very easy questions like: Where is the real source of truth? Apparently, he really is a ninja because he gives some great answers. He also shares his insight and expertise on story-based ads, deep dive avatar research, optimization schedules, and how to get good leads for cheap. Listen in for some knowledge bombs you can apply to your ad campaigns today. IN THIS EPISODE YOU'LL LEARN: Why transformational story video ads work better than anything else on Facebook  Where the most helpful avatar data comes from (and how to get it)  What you should know about cheap leads, good leads, and impulse leads How to make sure the attribution model on the platform matches the actual numbers  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://tiereleven.com/apply-fsa/ (Tier 11) https://iangarlic.com/ (Ian Garlic) https://www.northbeam.io/ (Northbeam) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get 50% off Your First Month of Blogs with BKA Content! Boost traffic, improve SEO and get more leads with our monthly SEO blog writing service. Sign up today and start getting high-quality, keyword-rich blog posts that will help you rank over your competition with this hands-off solution. https://perpetual-traffic.captivate.fm/bka (BKA Content) DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Try CallRail Free for 2 Weeks! Find out which marketing campaigns make your phone ring! https://perpetual-traffic.captivate.fm/callrail (Callrail)

As you sit across the desk from your client in the middle of a sales pitch, it is common that salespeople tend to focus on closing the sale ASAP. Although this is intuitive, it may make you appear insincere and uninterested in your client's actual needs. So how do you go around that?In this podcast, our host Ian Garlic and special guest Bob Burg, the author of the Go-Giver series, talked about their personal experience on switching from being a “Go-Getter” to a “Go-Giver” and how doing so helped them close more sales than ever!What You'll Learn:How being a "Go-Giver" is the best sales tactic yetThe human nature of self-interestReprogramming your mind to be a Go-GiverWhat it means to be AUTHENTICConnect with Bob:Bob's LinkedInBob's WebsiteGo-GiverBuy the book here!Resources:Connect with IanSupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

Everyone is so busy trying to follow marketing trends that make them end up with the same “meh” results, when things could turn out a whole lot better! Learn how you could be different with this one advertising method with this episode's special guest: Dynamic Marketing Consultant's C.C.O Devin Herz, hosted by Ian Garlic!What You'll Learn:The Coolest Way to Deliver Your Videos to Your Perfect ClientsWhy Google Ads Might be A Little OverratedHow to Make Video Ads that Sell5X Your Closing Rate with This MethodWhy Video Brochures Should be Part of Your Marketing PlanConnect with Devin:FacebookWork with Devin's Team!Get your custom video brochure here!Resources:Connect with IanSupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

If you're reading this, you're probably aspiring to grow your YouTube channel! And I'm here to tell you that you're in the right place.Our host, Ian Garlic has invited Youtuber and C.E.O. of Rockstar Communicator: Brenden Kumarasamy to teach us his unspoken YouTube growth techniques that you could use to grow your YouTube channel and scale your business!What You'll Learn:Why your business should leverage on YouTube RIGHT NOWThe surefire way to achieve your YouTube SUCCESSAvoid these MISTAKES that will END your YouTube careerWhy YouTube should be the bottom of your funnel, and HOW to do itEffortlessly close more clients with this YouTube hackBONUS: Build THE network that gives you an R.O.I.Connect with Brenden:LinkedInLearn to be a Better SpeakerBrenden's Youtube ChannelResources:Connect with IanSupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

Are you in the industrial space wondering why your website isn't helping you achieve your business goals? For big brands, manufacturers, and industrial companies there are common mistakes made on their websites and key elements that they need on their homepages. Ian Garlic talks to Darren Fox, the President of Idea Marketing, about the tried and true content manufacturers and industrial companies need on their sites. In this episode, discover how to use your website to recruit, test, hire, and inspire new employees.What You'll Learn:Key Elements Big Brands Need on a Homepage in 2022The Biggest Mistakes Made on Homepages in 2022What is the second most used page on a website?Tried and True Content Manufacturers and Industrial Companies Need on Their SitesUsing Your Website to Recruit, Test, Hire, and Inspire New EmployeesConnect with Darren:LinkedInIdea MarketingResources:Connect with IanSupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

Join Ian Garlic and me and discover more about “Video Marketing and Video Case Stories”

Ian Garlic interviews Florida Labor and Employment Lawyer Michael Elkins. While in law school, Michael was in the top of his class and luckily got a job offer in the labor and employment law practice area. He had a lot of fun working in employment law and has stuck with it for the last 20 years.To tell stories of your business, you don't want testimonials, you want video case stories. True Law Stories is brought to you by VideoCaseStory.com and StoryCrews.The Stories You'll Hear: Biggest Misconceptions About Employee's RightsCan employers mandate that their employees get COVID vaccines?An LA Fitness Refuses to Help ParalympianBoss Logged in to Ex-Employee's Personal EmailResources:Connect with MichaelFollow Michael on InstagramMLE Law Hosted on Acast. See acast.com/privacy for more information.

Ian Garlic interviews Orlando Criminal Defense Attorney Michael Panella about some of his most tense cases. From a young age, while witnessing his parent's divorce, Michael always knew he wanted to be a lawyer. Michael discusses his legal background and some of his biggest cases.To tell stories of your business, you don't want testimonials, you want video case stories. True Law Stories is brought to you by VideoCaseStory.com and StoryCrews.The Stories You'll Hear: Michael's involvement in the George Zimmerman caseThe Sting That Resulted in an Officer Nearly Bleeding OutMan Who Opened Fire Against Cops Granted Instant Immunity by Appellate CourtTragic Car Accident That Resulted in the Death of an Entire FamilyResources:Connect with MichaelPanella Law Firm Hosted on Acast. See acast.com/privacy for more information.

Ian Garlic interviews Florida Bar Board-Certified Elder Law Attorney Shannon Miller. Shannon's firm specializes in helping their clients with their end-of-life decisions so that they can rest easy in their later years knowing that their assets and family are taken care of.To tell stories of your business, you don't want testimonials, you want video case stories. True Law Stories is brought to you by VideoCaseStory.com and StoryCrews.The Stories You'll Hear: The Unlucky 13th Trial85-Year Old's Daughter Exploits Him Out of Hundreds of ThousandsHow Elder Exploitation KillsSon Steals $10 Million from Elderly ParentsResources:Connect with ShannonMiller Elder Law FirmCall Miller Elder Law Firm today Hosted on Acast. See acast.com/privacy for more information.

Ian Garlic interviews Florida Adoption Attorney Mary K Wimsett. Mary started her own firm 15 years ago where she worked in the public sector as a public defender before she transitioned to a Guardian ad Litem attorney. Mary discusses some of her most heartwarming cases where she has seen guardianships and adoption cases better the lives of everybody involved.To tell stories of your business, you don't want testimonials, you want video case stories. True Law Stories is brought to you by VideoCaseStory.com and StoryCrews.The Stories You'll Hear: What is a Guardian ad Litem?Homeless and Paranoid Military Veteran's Life is Turned AroundCommon Misconceptions about AdoptionThree Different Types of AdoptionsHow One Young Birth Mother's Adoption Experience Led to Her Graduating University of FloridaResources:Law Office of Mary K. Wimsett Hosted on Acast. See acast.com/privacy for more information.

Ian Garlic interviews Boca Raton Divorce Attorney Andrea Reid about some of her craziest cases. While working for a Personal Injury firm after graduating, Andrea got a call for her dream job- a family law position. Ever since, she's been working in the Family Law space. To tell stories of your business, you don't want testimonials, you want video case stories. True Law Stories is brought to you by VideoCaseStory.com and StoryCrews.The Stories You'll Hear: The Worst (and Best) Parts of Family LawStealing Back Stolen Paperwork in an Airport GarageFaulty Walgreens DNA TestsHelicopter Peeping Toms House Explosion During a Domestic Violence CaseResources:Connect with AndreaThe Reid Law Group Hosted on Acast. See acast.com/privacy for more information.

Ian Garlic interviews Orlando Criminal Defense Attorney Mark Horwitz about some of his scariest cases. Formally a federal prosecutor, Mark talks about his most nerve-wracking case involving a kidnapped 5-year old child.To tell stories of your business, you don't want testimonials, you want video case stories. True Law Stories is brought to you by VideoCaseStory.com and StoryCrews.The Stories You'll Hear: The Experience of Being a Federal ProsecutorThe 3-Day Search of a 5-Year Old GirlPsychology Tests Required to Prove InsanityThree Months of Bank Account Records Missing in a Criminal Tax CaseWhy This Husband Prayed to God in CourtResources:Connect with Mark Horwitz & Citro, P.A. Hosted on Acast. See acast.com/privacy for more information.

Ian Garlic interviews Wilmington Criminal Defense Attorney Michelle Sparrow. Previously a prosecutor, Michelle tells some of her funniest court stories that have happened to her over the years.To tell stories of your business, you don't want testimonials, you want video case stories. True Law Stories is brought to you by VideoCaseStory.com and StoryCrews. The Stories You'll Hear: A dozen roses getting delivered to Michelle directly in the courtroomA court trial where the prosecutor has cocaine all over her dressTen pounds of... marijuana?Green Ninja Turtles in CourtResources: Connect with MichelleSparrow Law Firm Hosted on Acast. See acast.com/privacy for more information.

Ian Garlic interviews Juleigh Mayfield and Irene Pons, an attorney and UCF Associate Lecturer. Raised as a male, Juleigh was born 47XXY- neither male nor female. In 2018, Juleigh learned of additional health issues due to her condition and was informed that without high amounts of estrogen, she would die in a matter of years. Now, Juleigh is fighting to get her name and gender changed on all of her documents while also becoming an advocate for the intersex community in order to spread awareness and compassion for XXYs just like her. To tell stories of your business, you don't want testimonials, you want video case stories. True Law Stories is brought to you by VideoCaseStory.com and StoryCrews.The Stories You'll Hear: Common Misconceptions About the Legal SystemWhat is intersex?Juleigh's Ongoing Fight to Get Her Paperwork Changed ProperlyJuleigh's Advocacy for the Intersex CommunityResources:Connect with JuleighConnect with Irene Hosted on Acast. See acast.com/privacy for more information.