PT COREntrepreneur podcast

This is the audio recorded version of the Academy Webinar series. We host the Academy Webinar series online over Zoom every Wednesday for our Fitness & Wellness Professionals.  Looking to teach group classes? In this webinar, you’ll learn the do's and don'ts of coaching group classes vs one to one personal training.  This webinar will cover: •How beasting someone can go terribly wrong •Lessons from one of the Head Coaches at UFIT •How failure, or apparent failure, set Dylan up for later success •Book and mentor recommendations and much more!

This is the audio recorded version of the Academy Webinar series. We host the Academy Webinar series online over Zoom every Wednesday for our Fitness & Wellness Professionals.  Looking to generate a steady stream of leads to engage with your fitness or wellness business? In this webinar, you’ll learn exactly how to do so by building a lead generation machine with optimised Google and social media ads, websites and landing pages. This webinar will cover: •A simple lead generation formula that works forever •Google ads, Social Media, or both? How each of these work and how to determine what's right for you •How much you should spend on Google and social media to see results •How to create highly compelling websites and landing pages to maximise leads and much more!

This is the audio recorded version of the Academy Webinar series. We host the Academy Webinar series online over Zoom every Wednesday for our Fitness & Wellness Professionals.  It's never been more important to know how to communicate through a camera lens. In this webinar, smartphone video coach, trainer and consultant with a 30k social following, Pelpina Trip, will share a selection of smartphone video apps and production tools so you can create quickly and effectively quality videos that speak to your audience. So, grab your phone and get ready for this fun and hands-on webinar! In this practical webinar, you'll learn: >How to make business videos using your phone (iPhone, Android or any phone works!) >How to create an effective video plan >The art of filming with your smartphone >How to be more comfortable on camera >How to film and edit quickly and efficiently

This is the audio recorded version of the Academy Webinar series. We host the Academy Webinar series online over Zoom every Wednesday for our Fitness & Wellness Professionals.  Former Fitness Business Owner and 7 figure Sports Nutrition Entrepreneur. Liam is a Fitness Marketing Strategist, Facebook Ads Expert and Sales Copy Writer. Liam is also the Author of Amazon 5 Star Rated book on small business marketing “The Clarity Project: 4 steps to simplifying your sales message and attracting more clients online” In this webinar, Liam will cover: •The Anatomy of a lead-generating fitness & wellness business website •The importance of knowing your ideal client •Creating your messaging and crafting your offer •How To Create A Lead Generating Website •The Perfect Home Page

This is the audio recorded version of the Academy Webinar series. We host the Academy Webinar series online over Zoom every Wednesday for our Fitness & Wellness Professionals.  Learn from the World No.1 LinkedIn Marketing and Personal Branding Expert, Forbes Columnist on LinkedIn and Official LinkedIn Power Profile, Chris J. "Mohawk" Reed, on how to become a LinkedIn Rock Star! This mini masterclass will cover: •How to become a LinkedIn Rock Star and a leader on LinkedIn •How to become an influencer in your country, company, region and globally •How to enhance your personal brand on LinkedIn •How to blog and become a thought leader on LinkedIn •How to ensure stakeholder engagement through LinkedIn •How to enhance your employer branding and employee engagement on LinkedIn •How to create a content marketing plan on LinkedIn •How to use authenticity especially around video on LinkedIn to enhance your reputation •How to achieve anything you wish on LinkedIn in a business context Based on all four of Chris's No.1 International Bestselling Books “LinkedIn Mastery For Entrepreneurs”, “Personal Branding Mastery For Entrepreneurs”, “Social Selling Mastery For Entrepreneurs” and “How To Become a LinkedIn Rock Star”, Chris’s Masterclasses engage, delight, educate and entertain.

This is the audio recorded version of the Academy Webinar series. We host the Academy Webinar series online over Zoom every Wednesday for our Fitness & Wellness Professionals.  In this two-part interactive online panel discussion, eight of Core Collective’s top fitness and wellness experts come together to address the most common questions and concerns associated with slipped, herniated or prolapsed discs. Wondering if this is the end of the road for your fitness journey? Have you tried everything, but still suffer from pain, discomfort and reduction in mobility? Trying to figure out what’s best for you, your body and lifestyle?  

This is the audio recorded version of the Academy Webinar series. We host the Academy Webinar series online over Zoom every Wednesday for our Fitness & Wellness Professionals.  With over 3.5 billion users on platforms such as Facebook and Instagram, more businesses are making use of social media marketing to grow, generate leads and drive sales. But, what often differentiates a brand from succeeding in the online world from those that don’t, is having an effective social media marketing strategy. In this webinar, get a walkthrough on how to create and develop a winning Facebook and Instagram strategy. Prepare to accelerate the growth of your online presence as you learn: • how to create your strategy and content calendar template • how to set up a business account on a budget • best practices for setting up targeted ads • how to set up and build remarketing/lookalike audiences • what Facebook pixels are and how to set it up … and more!

This is the audio recorded version of the Academy Webinar series. We host the Academy Webinar series online over Zoom every Wednesday for our Fitness & Wellness Professionals.  Building Community is a buzz word used in many industries and even more so in the fitness space where members of a gym, movement or group are identified as the Community or Tribe. Do you have a Community that you can call your own? Individuals who are aligned to your vision and values and would be your automatic and immediate spokespersons for who you are, what you represent and what you are capable of doing? This session is for you if you'd like to find out more about building and/or engaging your Community as we explore some real-life examples and stories that you will be able to find inspiration from.

This is the audio recorded version of the Academy Webinar series. We host the Academy Webinar series online over Zoom every Wednesday for our Fitness & Wellness Professionals.  Have you ever learned new concepts, like functional biomechanics or injury management, and then grappled with developing them into the practical skills and outcomes you visualised? I have. Always hungry for information, always a ‘technical nerd’, I have studied a lot and practised a lot. From PT at Holmes Place, to Director at Premier Training International, to Sports Massage Therapist at Leicester Tigers RFC to Movement Specialist and founder of The BodyMapper right now. 24 years on, I have created a clear 5 step process, derived from my experiences, which allows you to translate complex functional biomechanics and injury management concepts into sharp skills and a growing career path.

This is the audio recorded version of the Academy Webinar series. We host the Academy Webinar series online over Zoom every Wednesday for our Fitness & Wellness Professionals.  Trainers are in a unique position that allows them to spend a lot of time working with, and educating women about their bodies during the prenatal and postpartum periods. It’s likely that trainers will be the professional they spend the most time with. How do we ensure the best care possible for the moms and moms to be? When working with pregnancy and postpartum women, trainers are just one member of their client’s health care team. Collaborating with a referral network not only assist you in helping your clients meet their goals. It also helps you to develop your business. Health professionals who care deeply about their clients or patients look for professionals in other areas of practice who they can trust and to whom they can guide their clients needing services beyond their scope of practice. Your client will be working with a number of professionals. Developing these relationships will also develop a stream of referrals who are likely to a great fit for your business. During this webinar, you will learn how: >Understanding your scope of practice >How to develop a relationship with a client’s existing and new healthcare professionals >Common mistakes …. ?? Or thoughts of your clients..? >The current field of practice in Singapore: What is done well and what can be improved with the health care system for pregnant and postpartum women in Singapore?  

We never hosted Mark Fisher on our webinar series however, he allowed us to use this presentation of his.  We host the Academy Webinar series online over Zoom every Wednesday for our Fitness & Wellness Professionals.  The Secrets of Online Coaching by Mark Fisher

This is the audio recorded version of the Academy Webinar series. We host the Academy Webinar series online over Zoom every Wednesday for our Fitness & Wellness Professionals.  As personal trainers and strength coaches, how often do you work with a client that has perfect mobility, no history of past injuries, and no current aches or pains? I’d be willing to be that this unicorn client (as I like to call them) is VERY rare to find. The truth is, we are all human, and the majority of the clients you work with will probably have some sort of ache or pain that you need to take into account. Join Dr. Michael Mash as he shows you exactly how to work with clients who have pain or mobility limitations. During the webinar you will learn, • How to strength train with people who have pain or mobility limitations • Why everyone moves differently and how pain doesn’t always need “fixed” • A step-by-step framework for how to modify a lift for when a client has discomfort • How you can help clients immediately on the gym floor, and when to refer out to a healthcare professional

This is the audio recorded version of the Academy Webinar series. We host the Academy Webinar series online over Zoom every Wednesday for our Fitness & Wellness Professionals.  One of the foundational concepts in human movement is that of energy transfer. During human locomotion, the energy transfer of one step into the next is directly related to the foot ground relationship. Join Podiatrist and Human Movement Specialist Dr Emily Splichal as she explores how our relationship with gravity directly impacts the quality and efficiency of our movement patterns. Learn how to enhance your relationship with gravity to make it your friend, not your foe. During this webinar, you'll learn how: 1. To define ground reaction forces and their relationship to gravity 2. To discuss how the neuromuscular system loads and unloads the energy of impact 3. To discuss how to optimize damping and transferring of impact forces 4. To define common impact-related injuries and how to address them through exercise

This is the audio recorded version of the Academy Webinar series. We host the Academy Webinar series online over Zoom every Wednesday for our Fitness & Wellness Professionals.  During this webinar, you will learn: •The best way to market your services through Covid-19 and beyond •How to position yourself in a way that you have a queue of people wanting to work with you •Why 97% of the fitness industry usually get marketing wrong and how to avoid these costly mistakes  

This is the audio recorded version of the Academy Webinar series. We host the Academy Webinar series online over Zoom every Wednesday for our Fitness & Wellness Professionals.  When general population clients come to you with goals in mind, they are usually in no position to dive headfirst into specific training for their immediate goal. More often than not, they have lifestyle and stress factors that require addressing, and tidying up before they can respond well to more specialised training. Training is a stressor on the body, and we all know that you can only train as hard as you can recover from. Cue GPP. GPP (General Physical Preparedness) is a term thrown around mainly in athletic development. The concept being that you lay a broad, solid foundation before fine tuning into specifics. We like to allocate GPP phases to our Gen-Pop clients. A broad, solid foundation for them looks like: >A good aerobic base >Healthy Blood Pressure range >Healthy resting heart rate >Healthy HRV >Structurally balanced >Good exercise execution >Good stress management Once we have built a really strong base, we can safely drop the hammer and work towards their specific goals – training a lot harder and recovering a lot more effectively than if a solid foundation had not been built. To write a GPP phase, and progress them into an SPP Phase (Specific Physical Preparedness), it is important to know and understand the role of assessment. Assessing where a client is currently, and how to progress them safely and effectively from zero to hero for long lasting results. We will cover how to build a solid foundation in which you can then capitalise on for more specific goals and achievements.

This is the audio recorded version of the Academy Webinar series. We host the Academy Webinar series online over Zoom every Wednesday for our Fitness & Wellness Professionals.  Presented by Core Collective Personal Trainers and Co Founders of SURGE Strength & Results, Rishi Mirpuri and Sam Gallo, and Co Founder of OMNI Strength & Performance, Cheah Boon Chong, this workshop is designed to boost every personal trainers’ ability to provide clients with rewarding and unforgettable results and experiences through their training and programmes. Rishi, Sam and Boon Chong will cover: •What to consider when working with clients •What their pre-screening process is like and their thought process during the "first session" •What considerations are made when putting together a client's journey (programming, nutrition, activity, cardio, sleep, etc.) •How to map out a client’s’ journey to ensure they achieve all their goals •Their favourite go-to strategy to break through a plateau and why •How they add additional value - including through collaborations with other professionals in the industry •An insight into the Personal Training industry now and where it might be in 5 years   Contact: Core Collective www.corecollective.sg 

This is the audio recorded version of the Academy Webinar series. We host the Academy Webinar series online over Zoom every Wednesday for our Fitness & Wellness Professionals.  What I should have planned and how can I plan for the future? Covid-19 has brought on a ripple of far-reaching economic impacts, posing a serious challenge for all people.  But for the self-employed, it’s especially tough to navigate through these unprecedented times.  This workshop will be presented by Batya Shulman, a Partner at St. James’s Place Wealth Management in collaboration with the Core Collective.  • What could I have done financially to prepare for COVID-19?  • What are the critical steps I need to take to plan for the future?   • Understanding the importance of my financials and budgeting   • What can I do financially post Covid-19?  Contact Core Collective: www.corecollective.sg

‘You can’t judge a book by its cover,’ the saying goes. And that’s absolutely true...for books. But when it comes to people, appearances really do matter. We all make subconscious judgments about other people based on their personal grooming and clothing habits. Sometimes our snap judgments don’t align with reality. But often enough, and particularly in the professional world, they do. We naturally gravitate to people who look the part and seem confident in their role. Ultimately, we all want the look that works for us – that complements our unique looks, projects authority, wears comfortably, but that also doesn’t get in the way or leave us scratching our head when trying to get dressed in the morning. Sounds complicated? It doesn’t have to be.  “To me, credibility is so key. If a naked man walks into a crowded room and yells ‘fire,’ what do we think? We just think he’s crazy. If a fireman says ‘everyone get out of here,’ do we question him? No. Instant authority.” - Antonio Centeno About Antonio Centeno Antonio Centeno is the founder of Real Men Real Style, a web-based company offering a wealth of style and grooming-related advice to men around the world. With literally thousands of educational resources, Real Men Real Style is helping men from all walks of life develop their personal and professional image. Because style is not just about looking good; it’s about realizing your full potential inside and out. Show Highlights Enclosed cognition: how dressing the part makes you feel the part Why we unconsciously give healthy-looking people the benefit of the doubt How to make good style and grooming an everyday habit Why it’s crucial for self-employed workers in any industry to develop their own uniform Right look, right occasion: clothing advice for trainers inside and outside the gym How to inspire confidence in your clients by custom-tailoring your personal image “There isn’t a right path. There is the path that you choose. This is the image and the presentation that I want to give and this is the direction I want to go.” The PT COREntreprenur Podcast is a project from Core Collective. This episode is brought to you by our very own Email Core Insider Newsletter. It's becoming ever so popular amongst personal trainers not only in Singapore but around the world. We deliver it to your Inbox once a month, usually around the 1st week and it's packed with new articles, podcast episodes, and key learnings from the COO of Core Collective. You guys have asked us to provide a follow up to these podcast episodes that include show notes, links to resources., short actionable steps, and we’ve done this with this newsletter. Those that are subscribed also receive an exclusive Core Insider video, that isn’t shared with anyone or shared anywhere else. Just for the eyes of the email newsletter subscribers only. And it's free and you can learn more at corecollective.sg/blog  Connect with Antonio Centeno Website: www.realmenrealstyle.com/  

Whether it’s at an office desk or on the gym floor, the daily grind of hourly work get’s old. Sure, some people manage to work a superhuman quantity of hours each week and come away with good money. But what about the quality of that work? Is it providing something of true, lasting value to the client?  Being a successful trainer is not about spending every possible moment in the gym and getting burned out in the process. It’s about moving each client towards their unique fitness goals, using whatever tools and strategies are most effective. Today’s guest Eric Bach is leveraging the power of online fitness and marketing to make personal training less like a grind and more like a smartly-run business.  “Are you building a business that is going to be sustainable for you in the long term? What are the other trainers in your gym doing? Ask yourself, is that really what you want? Because if you don’t take the actions that you need now, you’re not going to have that in the future.” - Eric Bach About Eric Bach Eric Bach, CSCS is a personal trainer, author, and fitness business coach at Bachperformance.com. Eric is passionate about helping trainers take their business online by cutting through information overload and helping coaches stop trading dollars for hours and build long-term, sustainable fitness businesses.   Eric’s hybrid training model pairs traditional one-on-one sessions in the gym with innovative online resources. By offering clients a real fitness solution, rather than a limited number of hours at the gym, trainers can build their reputation and create a business that’s both more time-efficient and sustainable in the long run. Show Highlights How moving away from the hourly model builds business resilience and flexibility Why business development should be done first thing in the morning “You are your best business card.” Personal appearance as business advertising Why being a successful trainer is about problem-solving, not hours worked Should I hire a coach? Eric’s expert advice on the when, why, and how “Be better than everybody else...and your business will start to build naturally from that point. Beyond that component, you have to realize that what you are selling is not fitness. You’re selling a complete transformation of the person on a whole.” The PT COREntreprenur Podcast is a project from Core Collective. This episode is brought to you by Nuzest. Nuzest premium nutritional supplements are formulated by global industry leaders and based on the latest scientific research.  These are in fact our go-to supplement for all things vegan. Personally, the clean lean protein bars and good green stuff bars are my daily snack go to… as they offer something that is quick, convenient and nutrient-packed that gives me balance when life demands a lot of me, and could also be a great supplement for your clients.  Anyway, go check these supplements out at www.nuzest.sg/. Nuzest are offering the listeners of this podcast a 10% off discount to try some of their products. So when you purchase, you’ll get 10% off by using the coupon code Core10 on the shopping cart page.   Connect with Eric Bach bachperformance.com facebook.com/eric.bach.3  

Thinking of starting your own gym? Trying to grow and improve your existing business? With so much competition in the marketplace, running a successful gym is not simply a matter of setting up a facility and watching the money roll in. All things being equal, what makes or breaks a small business is its ability to connect personally with customers and inspire employees. Choosing the right strategies to get your message across is critical. Maybe that means sticking with the tried-and-true tactics. Or, it could mean getting creative and taking cues from successful businesses in other industries. Work smart, not hard. Developing the right business plan for your gym will not only lead to success in the future, but also save you time and effort in the present. “It’s only when you break down each step of the sales funnel, you can find these great opportunities just to tweak something. The improvements in revenue are dramatic.” - Steve GrantAbout Steve GrantSteve has 18 years experience in the fitness industry as a lecturer and studio owner, and is currently the Director of Gym Hub. He works one-on-one with gym owners to develop effective plans for marketing, recruitment, and branding. Central to his message is the importance of creating an inspiring vision for your business, and developing the right strategy to make that vision a reality. Show Highlights Identifying and grabbing the ‘low hanging fruit’ of your marketing opportunities How to recruit staff that share your values and represent your business The importance of creating a compelling and exciting vision A ‘six-step blueprint’ to differentiating your brand How to learn new strategies by exploring other industries “You need to create your own story that people will talk about. I think this is the space that a lot of people miss” The PT COREntreprenur Podcast is a project from Core Collective. This episode is brought to you by Biostrap. The Biostrap is something I am currently using to hack my health. The Biostrap helps you measurably improve your sleep, recovery, and performance. The Biostrap platform utilizes a wristband and shoepod that work in harmony to help you understand your body and take your training and health to the next level. The coolest thing I have found aside from tracking my sleep, HRV, blood oxygen saturation among many other biomarkers, is that it can track detailed activity like cadence when I'm cycling, velocity and even reps when I’m working out at the gym.   Right now Biostrap is offering a special 15% discount for all our listeners and it is valid for 7 days. The code is CORE15. To claim your Biostrap head over to www.biostrap.com Click on the shop button, choose which set you would like and once you are on the shopping cart page, just enter the following code to receive 15% off when you pay in full. The code is CORE15 go and check it out at www.biostrap.com Connect with Steve GrantPhone: (0404) 002 370Email: steve@gymhub.com.auWebsite: www.gymhub.com.auFacebook: www.facebook.com/gymhub.au

This is the audio recording of the workshop we held in August 2019 at our second location, Core Collective Dempsey.  In this workshop, we discussed: How to shape your vision for the best possible life How to figure out what you need and want to take your personal training business from where it is, to where you want it to be What are the right marketing and sales strategies to achieve that goal How to work less with clients, and make more money You'll also discover the Core Collective Business Road Map that is exclusive to Core Collective Personal Training Residents only As a bonus, You’ll also learn Why far too many personal trainers get trapped working inside a gym, working long hours for a low income The three areas you must focus on, earning more profit, gaining more freedom and having more clients The secret to business is becoming better at programming and package design and not just about learning more about exercise and nutrition Enjoy!

Listen to what Personal Trainers have to say about growing their business with Core Collective.

Personal trainers spend so much time pondering fitness programmes and nutrition that they tend to neglect putting enough planning into their business. So, they often deploy trial-and-error business techniques that end up being super inefficient and simply don’t work. Trying different approaches is totally cool! The issue comes when people continue to copy something someone else is doing because it’s “supposed to work” but it isn’t working for them. They lose money because energy and resources are being put into something that isn’t bringing a return. What if there was a way to systemize every part of your business so that you can thrive as a personal trainer, gym manager or studio owner? This would free up your time so that you can focus as much energy as possible on expanding your client base and your services. Jodi Rumack helps businesses thrive by harnessing the power of systems. “I work with different clubs, studios, and in-home personal training businesses as well, to help them maximise their business. I basically take everything that they are doing right now and tweak it by putting in systems that work” – Jodi Rumack About Jodi Rumack Over the last sixteen years, Jodi has hired, trained and developed 1000+ personal trainers and managers across Canada; she has broken company records for GoodLife Fitness and PT Sales, which is the largest fitness club chain in Canada. She has consulted with facilities to increase their revenue by 300+ percent, and has built teams and driven sales in clubs which has generated $800,000 a year. She’s been recognised as one of the top 500 employees at GoodLife Fitness. Show Highlights Jodi explains how every part of your business can be systemized to make it more efficient How effective organisation, punctuality and presentation are crucial if personal trainers want to get hired by a gym Why hiring social media managers, virtual assistants and bookkeepers should come before hiring personal trainers when you are starting your own studio Why cafes, shops and restaurants are great places to find employees for your gym How your business can benefit from hiring trainers who possess qualifications other than a PT Cert How to onboard new employees successfully with goal-setting, training and job profiling Why prompt feedback is important to help your trainers improve Why gym owners should help long-term employees who want to open their own business Why gym owners should help trainers focus on their own personal revenue goals than the revenue of the business “You need to have systems because the small business owners are doing things on the fly every single time without taking the time to analyze what’s working and what isn’t, which will help them plan for the months/year ahead.” The PT COREntreprenur Podcast is a project from Core Collective. This episode is brought to you by our very own Email Core Insider Newsletter. It's becoming ever so popular amongst personal trainers not only in Singapore but around the world. We deliver it to your Inbox once a month, usually around the 1st week and it’s packed with new articles, podcast episodes, and key learnings from the COO of Core Collective. You guys have asked us to provide a follow up to these podcast episodes that include show notes, links to resources., short actionable steps, and we’ve done this with this newsletter. Those that are subscribed also receive an exclusive Core Insider video, that isn’t shared with anyone or shared anywhere else. Just for the eyes of the email newsletter subscribers only. And it’s free and you can learn more at https://corecollective.sg/blog Connect with Jodi Rumack Website: www.jodirumack.com   

When personal trainers are just beginning in the industry, they often find themselves working around 60 hours-a-week on one-to-one training with clients. Because these trainers are only earning when they are with their clients, they fall into a time-money trap where their income is tied to the schedule of their clients. This can cause trainers to neglect themselves and their loved ones as they find themselves constantly in the gym, training and earning money. What if there was a way to break that cycle and earn passive income whilst you are away from the gym? This would allow you to have time for yourself and others to live a life that is on your own terms. Fortunately, Chris Dufey has the answer – by creating multiple streams of income. More importantly, Chris shows personal trainers and health professionals how to build their own online business. “It is totally up to you. Take responsibility. Figure out it is only a few simple steps away from where you are now” – Chris Dufey About Chris Dufey Chris Dufey is a successful physique and conditioning coach who is a marketing advisor to fitness companies and ran his own highly successful personal training businesses in Sydney and Dubai.   However, despite the success, he felt that he was stuck in a time-money trap. He was spending most of his time at the gym to earn money whilst missing out on being there for his family. The straw that broke the camel’s back was when he raced home from a day at the gym, only to miss feeding his baby and putting it to bed. As a proud father, this really hurt Chris. He decided to break free from the time-money trip, by relocating to Bali and focusing on online training and consulting. He says that this has been one of the best decisions that he has ever made.  Show Highlights   Chris talks about how he was stuck in the time-money trap with a successful business but no time for his family How missing putting his baby to bed was the catalyst for positive change Why personal trainers need to think about multiple streams of income to avoid the time-money trap Why personal trainers need to take responsibility for making this positive change   “The freedom factor is really important to me” Sign up for The Free Personal Trainers Master class and discover the 7 steps to a personal training business that works. The master class will provide you with 7 real-life processes you can use right away that draw from what works in the worlds best personal training businesses. We’ll work together to close the gap between the PT business you have, and the one you really want. Plus, you’ll get a free digital copy of the personal trainers road map workbook. To sign up for this masterclass please head to www.corecollective.sg/blog/ptmasterclass.   Connect with Chris Dufey Website: chrisdufey.com Facebook: https://www.facebook.com/fatlossspecialist Email: http://www.chrisdufey.com/contact/

Every personal trainer wants to have as much influence and success in the fitness industry as possible. That is only natural. However, many personal trainers don't really know how to go about becoming leaders who command respect and high incomes. There are certain plans that you can put in place in order to maximise your earning potential and influence in the fitness world. Branding yourself and having a keen eye for marketing is especially important in today’s digital world. If you harness the power of your own brand and become a leader, then there is no limit to what you can achieve. It helps to have a formula in place. Today’s guest Jonathan Perks has a very effective recipe for success: the eight steps for Inspiring Leadership. Each step is designed to maximise your potential in every area of your professional life. “The Leader listens to people with palpable respect and an interest in where they are going next” – Jonathan Bowman-Perks About Jonathan Bowman-Perks Jonathan Bowman-Perks is a renowned leadership advisor, who has worked closely with some of the biggest businesses in the world. He has coached top leaders in global brands like Facebook, Amazon and Siemens and CEOs of many top Companies. He is the author of “Inspiring Leadership” which gives readers an insight into his methods. He enables people to progress in their careers, opening up the possibility to greater earning power and increased job satisfaction. He believes in keeping things simple. He wants to help you identify the key areas that benefit your leadership qualities. This will ensure that clients admire and respect your work as a personal trainer.  Show Highlights   How to determine what gives your life purpose Why focusing on mental health is important to improve your leadership qualities Why setbacks are important and how they can be used to build resilience Why branding and marketing yourself is important as a leader Why it is important to make a sustainable difference to those around you   “A leader has to persuade people to do things that they don’t want to do, and feel good about it.”   The PT COREntreprenur Podcast is a project from Core Collective. This episode is brought to you by Biostrap. The Biostrap is something I am currently using to hack my health. The Biostrap helps you measurably improve your sleep, recovery, and performance. The Biostrap platform utilizes a wristband and shoepod that work in harmony to help you understand your body and take your training and health to the next level. The coolest thing I have found aside from tracking my sleep, HRV, blood oxygen saturation among many other biomarkers, is that it can track detailed activity like cadence when I'm cycling, velocity and even reps when I’m working out at the gym.   Right now Biostrap is offering a special 15% discount for all our listeners and it is valid for 7 days. The code is CORE15. To claim your Biostrap head over to www.biostrap.com Click on the shop button, choose which set you would like and once you are on the shopping cart page, just enter the following code to receive 15% off when you pay in full. The code is CORE15 go and check it out at www.biostrap.com   Connect with Jonathan Bowman-Perks Website: http://www.jonathanperks.com/ Facebook: https://www.facebook.com/jonathan.perks.77?fref=ts Email: http://www.jonathanperks.com/#

When we are starting out as personal trainers, there is a lot about the fitness industry that we have to learn. Most of us learn these things as we gain more experience through trial and error. Some of us seek out pearls of wisdom from seasoned veterans who have spent years in the personal training industry and have reached the very top of the profession.  Some people think that they can go it alone and they end up ignoring some very good advice along the way. In such a competitive industry, it is important that trainers understand that there is no shame in looking for help. If you’re looking for some home truths about the fitness industry, then you have come to the right place.  Scott Laidler is a weekly columnist for the Telegraph newspaper, who has trained some of the biggest names in Hollywood. His article “The Ten Things That No-one Tells You Before You Become a Personal Trainer” has caught the attention of many people in the industry because of its insights.  In this interview, he draws on all his experience to give you a run-down of the most insightful facts he has gleaned during his years as a personal trainer. Some of them might surprise you. “Build your skill set away from fitness in order to succeed” – Scott Laidler About Scott Laidler In his ten year career, Scott has trained a wide variety of different clients. These have included Paralympic athletes and Oscar-winning actors. He has attracted the attention of Men’s Health and has been featured on the likes of Sky News. Currently, he is working for the Telegraph newspaper. Having gained a vast amount of experience, he has been able to move into a mentoring role for other personal trainers. He sees the industry as one where people should share ideas and information in order to progress. This was his main motivation for writing the article that is discussed in the interview. SHOW HIGHLIGHTS   Why trainers should develop a skillset outside of fitness What makes the relationship between trainers and clients unique How a trainer’s health can be affected by their schedule How success relies on a client-focused approach How a trainer’s perception of time changes     “Work really hard for your first year because it usually takes 12-18 months to establish your client base” The PT COREntreprenur Podcast is a project from Core Collective. This episode is brought to you by Nuzest. Nuzest premium nutritional supplements are formulated by global industry leaders and based on the latest scientific research.  These are in fact our go-to supplement for all things vegan. Personally, the clean lean protein bars and good green stuff bars are my daily snack go to… as they offer something that is quick, convenient and nutrient-packed that gives me balance when life demands a lot of me, and could also be a great supplement for your clients.  Anyway, go check these supplements out at www.nuzest.sg/. Nuzest is offering the listeners of this podcast a 10% off discount to try some of their products. So when you purchase, you’ll get 10% off by using the coupon code Core10 on the shopping cart page.    Connect with Scott Laidler Website: http://scottlaidler.com/ Twitter: https://twitter.com/scott_laidler  Email: http://scottlaidler.com/contact/  

Communication is easier than ever before. Computers and the internet allow us to reach out to people around the globe from the comfort of our own homes and offices. Traditionally, personal training has been confined to the gym in face-to-face sessions or in the privacy of a client’s home. More and more personal trainers are turning to online training as a way to build up nationwide and international client bases.  However, many trainers make the transition to conducting online courses without a clear idea of what this involves. What if there was a way to gain the necessary knowledge to become a world-class online trainer? The Online Trainer Academy provides just that. The creator Jon Goodman aims to equip trainers with the tools that they need in order to create a successful online training business, allowing them to avoid common pitfalls. The course is fully certified, which gives online trainers legitimacy in the eyes of potential and existing clients. “I teach people the business aspects of gaining clients online and building up a solid business structure” – Jon Goodman About Jon Goodman Jon Goodman loves to exercise, hates bad socks, and considers himself a key lime pie connoisseur. He is the creator of the Personal Trainer Development Center (the PTDC) and the Online Trainer Academy.  He has sold tens of thousands of copies of his books, training programs, and courses. He has also been featured in Men’s Health, Schwarzenegger.com, Muscle & Fitness, and Forbes amongst others.  He writes about personal training and enjoys philosophizing and experimenting with new media.  Originally from Toronto, Jon spends his winters exploring the world. SHOW HIGHLIGHTS How The Online Trainer Academy helps people to become online trainers The benefits of online training for clients, trainers and gym owners Why face-to-face training and online training is completely different The difference between seeking out a mentor and hiring a coach   “Being able to say to clients that you are a certified online trainer immediately puts you ahead of somebody else who just says that they can train that person online”  The PT COREntreprenur Podcast is a project from Core Collective. This episode is brought to you by our very own Email Core Insider Newsletter. It's becoming ever so popular amongst personal trainers not only in Singapore but around the world. We deliver it to your Inbox once a month, usually around the 1st week and it’s packed with new articles, podcast episodes, and key learnings from the COO of Core Collective. You guys have asked us to provide a follow up to these podcast episodes that include show notes, links to resources., short actionable steps, and we’ve done this with this newsletter. Those that are subscribed also receive an exclusive Core Insider video, that isn’t shared with anyone or shared anywhere else. Just for the eyes of the email newsletter subscribers only. And it’s free and you can learn more at https://corecollective.sg/blog/ Connect with Jon Goodman Website: www.theptdc.com/ota Facebook: https://www.facebook.com/theptdc/ Email: https://www.theptdc.com/contact-us/

Many of us hold onto negative thoughts and feelings, which hold us back in our lives. These negative emotions can prevent us from realising our full potential. This negativity may affect one area or several, whether that is our personal relationships, our work, or our attitude to money. We become attached to our problems, rather than seeing them as a separate entity to ourselves. Learning how to let go of these negative emotions, doubts and fears will help us achieve our goals in life. Once we are able to do this consistently, then as personal trainers we can help our clients do the same. This will allow our clients to look at their weight loss goals objectively, rather than becoming wrapped up in a cycle of negativity. “The Sedona Method is a way of simply letting go of negative feelings and impulses” – Tim McCavitt About Tim McCavitt Tim McCavitt is one of the world’s leading experts on the Sedona Method. Through seminars and one-to-one training, he harnesses the power of this method in order to help people improve themselves by letting go of their attachment to certain impulses or negative feelings. He first came across the method in 1978, when he was just 27 years-old. He learned the fundamentals of Sedona from the method’s founder Lester Levenson. Using the techniques that the Sedona Method encompasses, Tim has been able to forge successful careers in several different areas. These have included acting, production and real estate. Together with his wife, he has been teaching the Method for the last 10 years as Sedona Releasing Worldwide. The seminars and one-to-one calls are designed to equip people with the tools that they need in order to start letting go of negative feelings and welcoming an overall feeling of positivity. SHOW HIGHLIGHTS How Tim came to discover the Sedona Method and what he learned under the tutelage of founder Lester Levenson How people hold onto negative feelings to an extent where they see themselves as attached to this negativity. How people can ask themselves certain questions in order to get rid of this negativity and to welcome positivity Why the Sedona Method is something that can be practised every day and in every area of someone’s life. “Sedona has nothing to do with anything but tapping into a natural ability that we all have as human beings to let go of any negative unwanted feeling” Sign up for The Free Personal Trainers Master class and discover the 7 steps to a personal training business that works. The master class will provide you with 7 real-life processes you can use right away that draw from what works in the worlds best personal training businesses. We’ll work together to close the gap between the PT business you have, and the one you really want. Plus, you’ll get a free digital copy of the personal trainers road map workbook. To sign up for this masterclass please head to www.corecollective.sg/blog/ptmasterclass.   Connect with Tim McCavitt Website: http://www.sedonareleasingworldwide.com/ Facebook: https://www.facebook.com/SedonaReleasingWorldwide  

It can be argued that the fitness industry only goes skin deep. That is, the industry only focuses on body image and the aesthetics of staying physically fit and healthy. The mental side of personal fitness is largely ignored. This can lead to trainers feeling like they are unable to relate to clients properly. This can also cause problems for people in their personal lives. How can trainers improve the way they think about themselves and the way they view fitness? “The best way to understand the human condition is to speak to people” – Pete Cohen About Pete Cohen Pete Cohen is one of the world’s leading keynote speakers on the subject of psychology. He has worked with high-profile clients, including the Arsenal football team during the time that they won the Premier League title whilst going unbeaten as “The Invincibles”, snooker player Ronnie O’Sullivan and runner Roger Black. He has also worked closely with BUPA in delivering training to fitness coaches about how they can deliver more effective weight-loss programmes. Currently, he is running the Fitness Mindset Academy. This programme aims to equip trainers will the mental tools they need to get the best results with their clients. Pete believes that the current focus on physicality and outward appearance in the fitness industry could actually be harming personal trainers’ chances of feeling fulfilled in themselves and delivering the best service they can to their clients. SHOW HIGHLIGHTS Pete talks about his success with previous clients, including the Arsenal football team How the fitness industry has an over-reliance on physical results and neglects the mental strategies that trainers need to have a balanced outlook on fitness  How personal trainers can focus on their mindset in order to deliver a better service to their clients How personal and financial freedom can be achieved by using these mind hacks “The majority of people in our industry, they don’t really go anywhere and many of them fall by the wayside and maybe a lot of that has to do with the simple fact that they don’t have a strong vision of where they are going” The PT COREntreprenur Podcast is a project from Core Collective. This episode is brought to you by Biostrap. The Biostrap is something I am currently using to hack my health. The Biostrap helps you measurably improve your sleep, recovery, and performance. The Biostrap platform utilizes a wristband and shoepod that work in harmony to help you understand your body and take your training and health to the next level. The coolest thing I have found aside from tracking my sleep, HRV, blood oxygen saturation among many other biomarkers, is that it can track detailed activity like cadence when I'm cycling, velocity and even reps when I’m working out at the gym.   Right now Biostrap is offering a special 15% discount for all our listeners and it is valid for 7 days. The code is CORE15. To claim your Biostrap head over to www.biostrap.com Click on the shop button, choose which set you would like and once you are on the shopping cart page, just enter the following code to receive 15% off when you pay in full. The code is CORE15 go and check it out at www.biostrap.com Connect with Pete Cohen Website: https://petecohen.com/ Email: pete@petecohen.com

Listen to what Personal Trainers have to say about growing their business with Core Collective.    

This is the audio recorded experience of a live panel discussion for the fitness and wellness industry that was co-hosted by Core Collective and Fit Summit.  The event brought together forward-thinking brands and industry experts.  Key topics discussed included:  What are the themes impacting the regional/global business of fitness and wellness? What are emerging trends in the boutique fitness and wellness space and the must-haves when building a strong brand? In developed countries with an ageing population, exercise, lifestyle, diet and supplementation are key. What are the opportunities to engage this growing segment? What are the benefits of being in collaboration, especially in today's competitive market?  

In the Western world we have lost some sense of what it means to be masculine. If we look back at the generations that our fathers and grandfathers grew up in, the expectations placed on them as men were different to many of the expectations in the modern era. For example, our grandfathers were likely expected to serve in the armed forces or take up a labour-intensive job at a very young age. What has changed? And can having a better understanding of the historical expectations of what it meant to be “masculine” make us better men today?  “If you are doing things that are in conflict with the way that you view life or the things that are valuable to you – you need to make a change” - Ryan Michler About Ryan Michler Ryan is a personal coach who founded The Order Of Man to help people understand what it means to be masculine and what it takes to be a man. His aim is for men to use this information to improve their lives in order to become better sons, husbands, fathers and business people. Ultimately, he wants men to reclaim their sense of self-mastery. He grew up without a permanent father figure. One of his stepdads was abusive, whilst the other one was an alcoholic who was not always present for Ryan. This shaped his view that when he grew up, he would be there for his loved ones and his community. A few years ago, his preoccupation with work and his inability to deal with anger issues almost lead to the collapse of his marriage. After a period of introspection, he was able to realize that he had to take responsibility for his own sense of self-mastery and to truly become the man that he thought he was. This meant that he had to become a better father to his children and a better husband to his wife. This lead him to create The Order Of Man, which aims to create discourse around everything related to masculinity and manhood. Whether it is related to money, relationships or fatherhood, Ryan is determined to share his experience with others who may be searching for answers. SHOW HIGHLIGHTS Ryan discusses how his upbringing shaped his view of masculinity and his responsibilities as a man. He speculates how his life would have differed if he had a male role model in his life. How many men feel disconnected because they are unsure of what is means to be masculine. How discussing problems in an open way can allow men to develop and define their own sense of masculinity. Why a coach can help men make sense of what it means to be truly masculine. “Creating margins in your life is really going to help you improve before it gets to a situation that’s out of your hands” The PT COREntreprenur Podcast is a project from Core Collective. This episode is brought to you by Nuzest. Nuzest premium nutritional supplements are formulated by global industry leaders and based on the latest scientific research.  These are in fact our go-to supplement for all things vegan. Personally, the clean lean protein bars and good green stuff bars are my daily snack go to… as they offer something that is quick, convenient and nutrient-packed that gives me balance when life demands a lot of me, and could also be a great supplement for your clients.  Anyway, go check these supplements out at www.nuzest.sg/. Nuzest is offering the listeners of this podcast a 10% off discount to try some of their products. So when you purchase, you’ll get 10% off by using the coupon code Core10 on the shopping cart page.  Connect with Ryan Michler Website: http://www.orderofman.com/ Facebook: https://www.facebook.com/orderofman Email: ryan@orderofman.com

As you begin your career as a personal trainer you'll quickly realise that changing the body and improving the health of your clients isn’t just a physical process. It’s a psychological process too. The best coaches (you) don’t just teach physical skills. They also teach mental skills: the psychological capabilities necessary for focus, motivation, resilience and change. Imagine if you had all the life coaching and psychology research… all the scientific concepts… all the experience… all the practical “how-to” stuff… all in one place.   If you had a trusted source of education… proven techniques… and real-life advice to help guide your professional development. And if, at the end of the process, you had a strategy to strengthen relationships with clients.. you had a system to deliver more sustainable results.. so you can grow your business while working less and getting better results.. seeing clients motivated and satisfied. That is what I discuss with today's guest, Beata Justkowiak. This episode is brought to you by Fit Mind 360. 

In a special recording, Joe talks with HPT5 CEO Pete Banbury which proves to be an interesting debate on rewriting the personal trainer certification. Pete has enjoyed 22 successful years in fitness and professional sport. From Fitness Instructing to Personal Training, to delivering Sports Massage and Nutrition. He spent fourteen years honing his craft at a former industry-leading training provider, progressing from Lecturer to Board Director. Running parallel in his early lecturing years was a four-year stint as Sports Masseur to Premiership Rugby champions Leicester Tigers. Setting up HPT5 has allowed Pete and his experienced team to set their sights high – to rewrite the fitness story. This means transforming the learning experience for Fitness Professionals in order to produce the most highly skilled, respected and confident practitioner in the industry.  

Meet Robbie. Robbie is a professional footballer. Having played with several clubs (Huddersfield, Leyton Orient, Coventry, Cambridge United and, currently, MK Dons) Robbie has met a lot of sportspeople in his time, and from talking to them (he’s a sociable chap) he became very aware of two things. Firstly, a sports career can’t last forever. Through age, injury or just bad luck, most sportspeople’s careers won’t last all that long. Secondly, although there are thousands of sportspeople out there with all these wonderful, employable qualities, there are NO recruitment platforms out there dedicated solely to helping them find meaningful, fulfilling careers after sport. On this episode, I get the low down on all of this from the very man himself... enjoy!  . . For many, being involved in professional or top-level sport is the fulfilment of a lifelong dream. But not all sports careers can last forever; have you considered what comes next? It’s never too early, or too late, to think about your future. In this exclusive talk, which is absolutely FREE, former Multi Award-Winning Personal Trainer, Joe Hanney, will share: 5 reasons why there has never been a better time to enter the fitness industry, regardless of age The most common career change dilemmas and how to overcome them, revealed by people just like you Which personal training qualifications are best How to build a successful and rewarding career in fitness Click on this link: https://lifeafterprofessionalsportsept.peatix.com/ to reserve your free place.

Resisting the initial help of a personal trainer, to falling in love with exercise, hiring a trainer and being inspired to becoming a personal trainer for Nike herself... Today's guest, Jojo, from Singapore was brave and switch careers too. This is an inspirational story and one you most definitely should listen too. . . Every year, thousands of people consider changing careers and some starting a career in fitness and health. Ever wondered how it would feel to help others get in shape? Well, in this talk, you might just learn how. Former Multi Award-Winning Personal Trainer, Joe Hanney, will share: 5 reasons why there has never been a better time to enter the fitness industry, regardless of age The most common career change dilemmas and how to overcome them, revealed by people just like you Which personal training qualifications are best How to build a successful and rewarding career in fitness Click on this link: https://careerchangeaugdempsey.peatix.com/ to reserve your place.  

How does a school kid who suffers from type 1 diabetes, with no qualifications, working at Mcdonalds, go an open his own personal training gym and business at 23 years old? And compete at a national level for wrestling... On this episode, Doug gives you behind the scenes look at what it really takes to achieve this type of success. . . It’s how most personal trainers start out. They usually catch the fitness bug early. Begin working out in their teens, become their own success story and before they know it, they quickly become the go-to fitness and nutrition expert to their friends and family.  And what about you? I hear you have a newfound love for exercising and eating healthy-coupled with the results that you see in the mirror each morning… ever wondered how it would feel to help others get in shape - and make them feel like a brand new person, just as you did?  Well, in this talk, you might just learn how. Former Multi Award-Winning Personal Trainer, Joe Hanney, will share: 5 reasons why there has never been a better time to enter the fitness industry, regardless of age The most common career change dilemmas and how to overcome them, revealed by people just like you Which personal training qualifications are best How to build a successful and rewarding career in fitness Click on this link: https://changeyourbodychangeyourcareeraug.peatix.com/ to reserve your place.

On this episode, Joe speaks with Angelin, a personal trainer in Singapore about what to do when friends and family members disapprove of your career change. Angelin was an accountant for 15 plus years... who then decided to become a personal trainer.  . . Every year, thousands of people consider changing careers and some starting a career in fitness and health. Ever wondered how it would feel to help others get in shape? Well, in this talk, you might just learn how. Former Multi Award Winning Personal Trainer, Joe Hanney, will share: 5 reasons why there has never been a better time to enter the fitness industry, regardless of age  The most common career change dilemmas and how to overcome them, revealed by people just like you Which personal training qualifications are best How to build a successful and rewarding career in fitness Click on this LINK to reserve your spot!

Being your own boss (freelance trainer) can be liberating, but it can also be terrifying. Joe talks with Personal Trainer Laura Rogers about the challenges of working for ourselves and how at the core of a trainers skillset, teaching and being able to coach is absolutely essential.  . . Sport professionals are highly sought after by employers in a huge number of sectors. - especially the fitness industry. The very characteristics that have put you at the top of your sports career are the same traits clients of gyms find desirable. There are thousands of rewarding careers out there, Core Collective and High-Performance Training Programme are hoping you choose a career in the fitness industry.  In this exclusive talk, which is absolutely FREE, former Multi Award Winning Personal Trainer, Joe Hanney, will share: 5 reasons why there has never been a better time to enter the fitness industry, regardless of age  The most common career change dilemmas and how to overcome them, revealed by people just like you Which personal training qualifications are best How to build a successful and rewarding career in fitness Click on this link: https://lifeafterprofessionalsportaug.peatix.com/ to reserve your spot!

Learn how Jorge went from being rejected, overweight and anxious as fu*k - to getting a gym membership - to teaching a class - and come out stronger because of it!  . . Change Your Body, Change Your… Career?  It’s how most personal trainers start out. They usually catch the fitness bug early. Begin working out in their teens, become their own success story and before they know it, they quickly become the go-to fitness and nutrition expert to their friends and family.  And what about you? I hear you have a newfound love for exercising and eating healthy-coupled with the results that you see in the mirror each morning… ever wondered how it would feel to help others get in shape - and make them feel like a brand new person, just as you did?  Well, in this talk, you might just learn how. Former Multi Award Winning Personal Trainer, Joe Hanney, will share: 5 reasons why there has never been a better time to enter the fitness industry, regardless of age  The most common career change dilemmas and how to overcome them, revealed by people just like you Which personal training qualifications are best How to build a successful and rewarding career in fitness Click on this link: https://changeyourbodychangeyourcareerjuly.peatix.com/ to reserve your spot! 

20 years in Finance. Imagine hitting your 39th Birthday and being the most unfit in your life? Then hitting the age of 40 and losing 45kg!  Listen in to learn how Lou, change his body and then change his… Career.  . . It’s how most personal trainers start out. They usually catch the fitness bug early. Begin working out in their teens, become their own success story and before they know it, they quickly become the go-to fitness and nutrition expert to their friends and family. Have you caught this fitness bug? Are you loving the gym and working out? Ever considered a career in the fitness industry or perhaps just want to learn how to do things properly?  Come and join us in this FREE talk.  Former Multi Award Winning Personal Trainer, Joe Hanney, will share: 5 reasons why there has never been a better time to enter the fitness industry, regardless of age  The most common career change dilemmas and how to overcome them, revealed by people just like you Which personal training qualifications are best How to build a successful and rewarding career in fitness Click on this link: https://changeyourbodychangeyourcareerjuly.peatix.com/ to reserve your spot!

For many, being involved in professional or top-level sport is the fulfilment of a lifelong dream. But not all sports careers can last forever; As Dan experienced. - Have you considered what comes next? It’s never too early, or too late, to think about your future. . . The very characteristics that have put you at the top of your sports career are the same traits clients of gyms find desirable. There are thousands of rewarding careers out there, Core Collective and the High-Performance Training Programme are hoping you choose a career in the fitness industry.  Come and join us at this seminar, which is absolutely FREE, former Multi Award Winning Personal Trainer, Joe Hanney, will share: 5 reasons why there has never been a better time to enter the fitness industry, regardless of age  The most common career change dilemmas and how to overcome them, revealed by people just like you Which personal training qualifications are best How to build a successful and rewarding career in fitness Click on this link: https://lifeafterprofessionalsportaug.peatix.com/ to reserve your spot. 

Born in Brazil, her mother - Italian. Lived in Wales as a child. Moved to London as a teenager. Worked at the prestigious Reebok Club, Canary Wharf. You'd think Flavia was living the dream. A personal trainer, in the City of London, life was good and working at one of the best clubs! Listen in, to learn how this was far from the truth... . . Every year, thousands of people consider changing careers and some starting a career in fitness and health. Ever wondered how it would feel to help others get in shape?  Come join us, in this talk, you might just learn how. Former Multi Award Winning Personal Trainer, Joe Hanney, will share: 5 reasons why there has never been a better time to enter the fitness industry, regardless of age  The most common career change dilemmas and how to overcome them, revealed by people just like you Which personal training qualifications are best How to build a successful and rewarding career in fitness Click on this link: https://careerchangeauganson.peatix.com/ to join this FREE talk and reserve your spot.  

Whether you are amid a life crisis, thinking of changing career or perhaps have changed your body through personal training and are now considering becoming a personal trainer yourself.  It’s never too early, or too late, to think about your future.  In this 10 episode series, I interview personal trainers from all walks of life... in the end you can make up your own mind, whether or not you'd like to pursue a career in the fitness industry and if you do, preferably you’d like to do that with Core Collective. As a BONUS, you can also learn the 5 reasons why there has never been a better time to enter the fitness industry, regardless of age, in our SECRET Facebook Group.  Here is how to get it the Bonus: 1. Request to join the Facebook Group here:https://www.facebook.com/groups/363989604317573/  2. Answer the questions upon entering the Facebook group 3. Enjoy the free content inside. That’s it. Enjoy the rest of the series... P.S. Having trouble finding me, send me an email joe@corecollective.sg

Are you finding that client's are not showing up to appointments, cancelling last minute or when they do they're not that serious or are you just sick and tired of hearing the same old objections?  "I can't afford it" "Let me think about it" "I need to speak to my partner" "I don't have time" If this describes your situation, then this episode is for you.  During this episode, I will show you how to seduce a cold prospect from a free consultation all the way to them saying “Yes!” and becoming a happy client. Undercut common objections to convert the sale, and expertly push past “buyer remorse” by setting powerful expectations for a successful and electrifying client-coach journey. If you would like a timestamped transcript where I've added the reason behind an action, a question, why I let the client speak for so long, etc.- basically the breakdown and know-how of how I pull this off with 1 out of every 2 consultations, then send me an email at joe@corecollective.sg to request this and I'll get this over to you.

We all strive to train as hard as possible, whether that is in the gym or in the local jujitsu dojo. These habits can be hard to break, and the amount of time that we are spending in the gym could mean that other areas of our lives are taking a back seat. This also applies to entrepreneurs who are working around the clock in order to help their businesses grow. But instead of training or working longer, what if we started to train and work smarter? This requires an approach that takes care of the mind as well as the body. “Find exactly what you are looking for and feel great about the process” – Erik Rokeach About Erik Rokeach Erik Rokeach is an entrepreneurial coach and trainer. After spending many years working tirelessly to build several businesses, Erik found that the workload and stress that he had exposed himself to was taking a massive toll on his mental and physical wellbeing. He followed the advice of business coaches and yet he wasn’t making the money he wanted or expanding his client base in a way that was satisfactory. He had sacrificed personal relationships in order to dedicate 18 hours a day to establishing himself as an entrepreneur, and yet he had very little to show for it. This attitude to his work ended with Erik lying in a hospital bed on the brink of a catastrophe. He realized he had to change his methods and reduce his workload in order to work smarter and escape the entrepreneurial rat race. He moved into coaching other entrepreneurs, sharing his negative experiences and positive insights with others. This has seen him go from strength to strength. Show Highlights   How working obsessively for 18 hours a day nearly killed Erik, and how he decided to turn things around How breaking an obsessive working or training schedule can have a positive impact on the other areas of our lives   Why he believes that coaching might what many trainers need to manage themselves better and to achieve greater success “If personal trainers can help us get in shape, why don’t we have someone who is trained in helping the mind?” The PT COREntreprenur Podcast is a project from Core Collective. This episode is brought to you by our very own Email Core Insider Newsletter. It's becoming ever so popular amongst personal trainers not only in Singapore but around the world. We deliver it to your Inbox once a month, usually around the 1st week and it’s packed with new articles, podcast episodes, and key learnings from the COO of Core Collective. You guys have asked us to provide a follow up to these podcast episodes that include show notes, links to resources, short actionable steps, and we’ve done this with this newsletter. Those that are subscribed also receive an exclusive Core Insider video, that isn’t shared with anyone or shared anywhere else. Just for the eyes of the email newsletter subscribers only. And it’s free and you can learn more at www.corecollective.sg/blog   Connect with Erik Rokeach Website: http://erikrokeach.com/ Facebook: https://www.facebook.com/erikrokeach Email: http://erikrokeach.com/contact/

The dedication required in personal training and bodybuilding can sometimes mean that we neglect other areas of our lives. This could be anything from being present in our relationships to striving for financial success. We can get locked into thinking that all we need to do to be content is to dedicate ourselves to punishing gym sessions and obsessive calorie counting. However, is it worth neglecting other areas of our lives in pursuit of greater muscle mass and perfectly sculpted abs? “Many of us in the fitness industry who live it and teach it, don't really realize how much focus, energy and willpower it consumes” Skip LaCour About Skip LaCour Skip LaCour is a six-time drug-free bodybuilding champion, with over 30 years of experience in the personal development and fitness industry. He worked with Tony Robbins and appeared on infomercials seen by millions of people throughout America. He specialises in helping men get their lives back on track, allowing them to face up to their challenges and overcome obstacles. He focuses on attitudes towards training, and how people can change their perceptions of how to lead a healthy and balanced life. He runs the massively successful Manformation audio seminar course, allowing thousands of men to build their confidence and their leadership skills. He also provides nutritional information and supplements through his company Mass Machine Nutrition. Also an author, his book Confessions Of A Recovering Bodybuilder will be out soon. Show Highlights Why Skip turned to fitness in the first place   How he changed his outlook once he realized fitness was having a detrimental effect on other parts of his life How Skip grew and developed his many business ventures, and what he has learned along the way. Why he thinks that the fitness industry spends more time celebrating problems than trying to provide solutions and how this can be changed     “I love fitness, I live it and I breathe it. I understand a lot more why I went down this route and I am starting to understand some similarities between all of us” Sign up for The Free Personal Trainers Master class and discover the 7 steps to a personal training business that works. The master class will provide you with 7 real-life processes you can use right away that draw from what works in the worlds best personal training businesses. We’ll work together to close the gap between the PT business you have, and the one you really want. Plus, you’ll get a free digital copy of the personal trainers road map workbook. To sign up for this masterclass please head to www.corecollective.sg/blog/ptmasterclass Connect with Skip LaCour Website: http://skiplacourcoaching.com/skip-la-cour/ Facebook: https://www.facebook.com/manformationpage/ Email: skip@skiplacour.com

Listen to what Dan Hammond has to say about growing his personal training business with Core Collective. 

Because training and personal fitness is intensely physical, we can often lose sight of the need to be self-aware in order to help ourselves and our clients. This understanding of our emotions allows us to know ourselves on a much more intimate level. This benefits everyone: the trainer will be able to feel better in themselves and they will become more effective at dealing with the root causes of why their client has turned to them for help in the first place. This can lead to greater and greater success. “I ask the right questions and help things authentically fall together. Then the pennies drop and you become your own authentic man” – Kenny Mammarella-D’Cruz About Kenny Mammarella-D’Cruz As a child, personal development coach Kenny Mammarella-D’Cruz was forced to flee from Uganda to England with his mother after Idi Amin came to power. He turned to extreme sports and worked on tight deadlines in order to distract himself from the pain and emptiness that he felt within himself. He realised that he had to change his mind set, so he went inward, and through a period of intense self-inspection was able to fully come to terms with his past. From there, worked in development in Fiji, ran a health centre in Australia and collaborated with Mother Teresa’s Missionaries Of Charity Organisation. He was also responsible for rebranding the sports supplement company Maximuscle, now known as MaxiNutrition. Currently, he is a coach and consultant, dubbed “The Man Whisperer” by Newsweek. His aim is to help men reach their ultimate personal goals through one-on-one sessions and group training. Show Highlights How many people get into the fitness industry as a means of coping with their childhoods How inhibiting patterns of behaviour can be changed How a trainer can gain a deeper understanding of their own self-perception in order to help themselves and their client How more and more men are seeking help in order to become self-aware “I turn surviving boys into self-aware men” Listen to the episode on Apple Podcasts, Spotify, Stitcher, Overcast, Castbox, or on your favorite podcast platform.  The PT COREntreprenur Podcast is a project from Core Collective. This episode is brought to you by Biostrap. The Biostrap is something I am currently using to hack my health. The Biostrap helps you measurably improve your sleep, recovery, and performance. The Biostrap platform utilizes a wristband and shoepod that work in harmony to help you understand your body and take your training and health to the next level. The coolest thing I have found aside from tracking my sleep, HRV, blood oxygen saturation among many other biomarkers, is that it can track detailed activity like cadence when I'm cycling, velocity and even reps when I’m working out at the gym.   Right now Biostrap is offering a special 15% discount for all our listeners and it is valid for 7 days. The code is CORE15. To claim your Biostrap head over to www.biostrap.com Click on the shop button, choose which set you would like and once you are on the shopping cart page, just enter the following code to receive 15% off when you pay in full. The code is CORE15 go and check it out at www.biostrap.com Connect with Kenny Mammarella-D’Cruz Website: http://www.kennydcruz.com/ Facebook: https://www.facebook.com/KennyTheManWhisperer Email: kenny@kennydcruz.com

It’s been over a year since I last spoke on stage at a fitness conference. If you haven’t heard me speak specifically to the state of the fitness industry, this is the one to listen to. I slam gym management, charging by the hour, how you are the greatest asset to the gym but valued and paid less than the cleaner, why not to follow the US, UK and all the other countries you feel inferior too, the future, robots and way more.  Read below and hit the timestamps and it’ll take you to that point in the audio 1:45 - Underpaid, undervalued, overworked, suppressed and controlled personal trainers. 7:16 - Success stories of trainers at Core Collective who have more clients, more profit and more freedom.  7:46 - This would never happen at a Virgin Gym or any other Gym Chain in fact. Scaling beyond yourself. Only at Core Collective. 15:50 - Are you taking advantage of Alexa, Siri or Google Assistant? 16:45 - When I search 'personal trainer Singapore' in Google do I find you?  19:00 - Trends and market research in the fitness industry that you must be aware of. 23:45 - Would you like access to 600 new clients? Here is how. 26:54 - What you can learn from Snoop Dogg and 50cent.  27:16 - Charging by the hour (bonus blog post: https://corecollective.sg/blog/why-charging-by-the-hour-punishes-personal-trainers-for-being-good) 30:00 - Why you choose to charge less and one of the worst days of my life when I failed a client. 37:16 - The worst trainer gets paid more and why? 39:55 - How I killed one 2 one training in 2005 45:25 - Are you collaborating with other professionals? Siri responds... 45:54 - What you can learn from Apple, McDonalds and Subway. 53:52 - Would you like to meet for coffee, on me of course: https://promo.corecollective.sg/fitness-partner Please provide us for your feedback. Tell us which part of the presentation spoke to you the most and tag Core Collective in your post and use the hashtag #thegymprison. Prefer to watch the keynote? Go here: https://youtu.be/5U0auC3Q1so

One unfortunate reality of the modern world is that there will always be someone willing to work longer hours for less money. That’s as true of the fitness industry as any. With so much competition, how can you as a personal trainer stay afloat and run your business sustainably? Make yourself specialized. Selective. Even a little bit scarce. Not only will your personal brand stand out and attract the right clients, but you will be more effective at achieving real results and building long-term working relationships. If you’re stuck in the rat-race mentality, that can be a scary transition. We have been conditioned to take comfort in a full schedule, and voluntarily passing up a potential client seems like financial suicide. Don’t make the mistake of exchanging short-term gain for long-term pain. Just think carefully about who you are how you can provide the best value for your clients; the rest will fall into place. “We're not focused so much on your technical skills, in terms of being a personal trainer; that's a given. You're assumed to have those. And that actually won't really differentiate you from anyone else, because everyone else can do those technical things. But it's you as a person that becomes the thing that stands out.”  – Andrew Cooke About Andrew Cooke Andrew is the Director of Growth & Profit Solutions, a company dedicated to helping small businesses and entrepreneurs unlock their full potential through strategic planning. Andrew holds an MBA from London Business School and has over 20 years experience in numerous countries as a management consultant. In this episode, Andrew shares his valuable insights on how personal trainers can achieve long-term growth and personal satisfaction in their work. Show Highlights Why trainers should be open to collaborating with specialists in other fields. Learning to say no: why it’s bad business to accept every potential client. How the simple act of listening to clients builds your reputation and brand. How to find your niche and tie-in your unique skills as a personal trainer. The economics of ‘bundling’ and ‘un-bundling’ in the fitness industry. Why a personal touch–not technical ability– will set you apart from the competition. Be a gardener, not a hunter: let clients come to you. “The analogy that I always like to use is that people don't buy a quarter-inch drill, they buy a quarter-inch hole. They don't buy what you do, they buy what you do for them. As a personal trainer, what is it you're doing for people? Not just as you think, but as they think, as they see it. Because of their perception...is the reality.” Sign up for The Free Personal Trainers Master class and discover the 7 steps to a personal training business that works. The master class will provide you with 7 real-life processes you can use right away that draw from what works in the worlds best personal training businesses. We’ll work together to close the gap between the PT business you have, and the one you really want. Plus, you’ll get a free digital copy of the personal trainers road map workbook. To sign up for this masterclass please head to www.corecollective.sg/blog/ptmasterclass.