Rise and Grind - A Marketing Podcast

Marketing strategies for B2B and B2C building materials companies can differ significantly. While both types of businesses sell to customers, they have different target audiences, sales cycles, and decision-making processes. B2B companies may require a more personalized approach and focus on building relationships with decision-makers, while B2C companies may prioritize reaching a wider audience and creating brand awareness. Understanding the differences between B2B and B2C marketing is crucial to developing an effective marketing plan for your building materials company. Listen to our podcast to learn about the key differences between B2B and B2C marketing for building materials companies and discover practical tips to develop effective marketing strategies.

In this podcast, we discuss the importance of cornerstone content for building a successful content marketing strategy. Cornerstone content acts as a guide for creating related content and provides an overview of the main areas of focus for your business. We explain the benefits of using this approach, how to plan and create cornerstone content, and how it can improve your SEO efforts. Tune in to learn more about creating a strong content structure with cornerstone content.

In our podcast, we delve deeper into the topic of ways to succeed at a building industry trade show. We discuss the importance of defining your goals, understanding your target audience, and creating an engaging booth design. We also offer practical tips on pre-show promotion, lead generation, and post-show follow-up. If you want to ensure success at your next building industry trade show, listen now!

Video marketing continues to be one of the most popular content marketing formats and if done well, can offer great returns. To understand how your video marketing efforts are going, you'll need to be measuring results and analyzing your rate of success. To do this, it's important to know what metrics are available to you, which matter the most, and how you can use this information to improve your video marketing efforts.

In this podcast episode, we cover some of the most important tips and best practices for designing a successful website for your building materials business. From creating a clear and intuitive navigation to optimizing for mobile devices, we discuss the key elements that will make your website stand out from the competition and attract more visitors. Listen now to gain valuable insights and practical tips that will help you take your building materials website design to the next level.

Everyone has some understanding of what a homepage on a website is. However, there is more confusion around landing pages and what they are exactly, when to use them, and how they differ from a homepage. Both these web pages are crucial to your website and digital marketing success. But to be successful, you need to understand the differences between them.

In this podcast, we explore various strategies and tactics for effectively marketing green building materials. We discuss the importance of communicating the environmental benefits of your products, targeting the right audience, and utilizing digital marketing channels. We also offer practical tips on branding, content creation, and lead generation to help you successfully market your green building materials.

In this episode, we discuss the importance of using effective SEO techniques to boost your website's visibility on search engines and improve user experience. We'll cover common SEO mistakes made by business owners and marketers, as well as best practices for optimizing your content and website to rank higher on search engine results pages. Don't miss out on this valuable discussion - listen now to learn how to improve your SEO efforts and drive more traffic to your website!

Discover how SEO can help your building materials company reach a wider audience and drive more sales. This article discusses the key benefits of SEO for building materials companies, as well as practical tips for optimizing your website and content to rank higher on search engines. Improve your online visibility and attract more qualified leads with effective SEO strategies.

Pre show promotions and scheduling appointments ahead of time are a great way to get attendees to your trade show booth. The booth itself however will be the main thing that attracts attendees at the show so booth design is highly important. But what can you do to design a successful trade show booth? Listen to our top tips on how to design a successful trade show booth to make your next exhibit space the best ever.

Learn how to plan a successful marketing strategy for your building materials company with this comprehensive guide. From understanding your target audience to creating a content marketing plan, this article covers all the essential steps you need to take to create an effective marketing strategy that drives sales and improves your brand's visibility.

Email marketing is one of the most effective forms of marketing. However, you cannot just randomly send emails and expect good results! When using email, you should be setting up campaigns that help connect with buyers in all phases of the purchase decision cycle to effectively move them on to the next step. This is where drip and nurture campaigns come in. Listen now to learn more about nurture vs. drip email campaigns and when to use each!

The DIY sector is growing exponentially. To tap into this market, you must effectively learn how to target the DIY market as a building materials brand.

No SEO strategy is complete without a plan for natural link building that leads to increased rankings on SERP. Link acquisition, or link building, is a main component of off-page SEO. This is when links to your domain are placed on other domains. These links are often referred to as backlinks. In this podcast, we discuss the importance of natural links and offer some tips for natural link building to help improve your SEO efforts.

Are you looking to boost the ROI of your marketing strategy? Working with a building materials marketing agency could be the answer.

If your website has a lot of pages and a complex content hierarchy then a breadcrumb navigation is a must. But what are breadcrumbs in website design exactly? To learn more about breadcrumbs and how best to use this type of navigation on your website, listen now!

Building Materials Marketing Trends for the Second Half of 2022

Both email marketing and storytelling through content are powerful marketing tools. Email newsletters bring those two things together. If you want to add newsletters to your marketing promotions, listen to our beginner's guide to email newsletters to help understand all their benefits and how to set up your own campaigns.

Pay-per-click advertising, also called PPC, is a type of online advertising whereby the advertiser pays a fee every time their ad is clicked on. PPC is mainly used for search advertising. This is when you pay to have a link appear at the top of the search engine results page for chosen keywords. It can also be used for social media advertising and display ads. If you're thinking about starting advertising online and want to learn more about PPC campaigns, listen now.

Optimizing your website and its content to appear high up on search engine results pages is highly important to your marketing strategy. This technique of optimizing your website and content to rank well on Google and other search engines is called SEO, or search engine optimization. While you may think SEO isn't important for your local business, that's definitely not the case!

Marketing via email is highly effective. Using email is a great way to raise awareness and get conversions. In fact, email marketing sees some of the highest returns of all marketing tactics. On average, you'll get a return of $40 for every $1 spent on email marketing! Despite it being a platform with such a high rate of return, success isn't guaranteed. To increase your chances of email marketing success, testing your campaigns is crucial. This is done through A/B testing.

Your website is a very important marketing tool. It provides information, educates consumers, and should convince them to purchase. It may also be the place transactions take place. To be successful online, you need to optimize your website. This needs to be done for desktop and mobile devices. While many companies are optimizing their desktop websites, many forget the importance of also having a mobile friendly website. Over 70% of searches are made on mobile devices. It's therefore critical that you make your website mobile friendly. A website that isn't mobile friendly will affect user experience, drive potential customers away, and affect your SEO efforts, among other things. Listen now to understand the full importance of optimizing your website for mobile and to learn 3 easy ways to make your website mobile friendly.

Creating a range of high-quality, useful, entertaining, and informative content is now a crucial part of most companies' marketing strategies. Content allows you to provide your audience with in-depth information on your offerings and how they can help in solving problems and meeting needs. Content also helps to engage your audience and create meaningful connections. Understanding why and how to repurpose content is an important element of your content marketing strategy. Repurposing content increases the reach of each piece of content and reinforces your message. Repurposing content also decreases your planning and creation time significantly. This frees up your time for other projects and helps to easily increase your content output. Listen now to hear our tips for repurposing content to help increase your content marketing output and results.

Driving visitors to your website is very important and there are a range of ways to do so. However, once visitors arrive at your website, you need to keep them coming back. The majority of website visitors won't convert the first time they visit your website. Not only will they not buy but they're unlikely to complete other conversions such as signing up for your newsletter or requesting more information. However, visitors that leave your website are not lost prospects. Many will return to learn more and eventually purchase from you. While some may simply come back on their own, most need to be reminded of your brand and incentivized to come back. This is what retargeting accomplishes.

When implementing a content marketing strategy, you should have a structure for your content. Instead of creating random content that isn't related, you need to group everything under categories and have it all link together. To do this, you should be creating [cornerstone content] (link to what is cornerstone content) with layers of subtopics (cluster topics) under each cornerstone topic. While you may plan and publish your content in this way, you need to send signals to search engines that your content is structured in this hierarchy. This is done through internal linking.

JPG or (JPEG), GIF, and PNG are the main graphic formats used online. These file formats are also used in print, multimedia, and presentations. Each file type has its own purpose and it's important to understand which file formats to use for which purposes. Knowing this will ensure that your images look optimal on all the different platforms you present them on.

More and more companies are understanding the importance of using a calendar for their social media promotions. But a lot of companies still don't have a formal planning or organization system for their editorial content. An editorial calendar is highly important for planning the content you need to create and for setting out deadline dates. While you should re-promote evergreen content a lot, you should still be creating new content each month such as new blog posts, videos, and podcasts. Ultimately, if you're undertaking any type of content marketing, an editorial calendar is a must. Listen now to find out why.

When considering expanding your business there are many options. Reaching a global marketplace is one way to do so and can bring your business many benefits.

Keyword research is an important first step in creating content for search engine optimization purposes. To write web page copy and create content like blog posts and videos, you need to know what your target audience is searching in relation to your offerings. These searches become your keywords. In understanding this, you can create content that is valuable to your target audience and can be found easily on search engine results pages. Ultimately, keyword research aids in creating content that is useful and valuable to your target audience and helps increase your visibility on search engine results pages.

If you only use phone and email as a form of contact and reply only during business hours, prospects could be waiting up to 72 hours for a reply. Most consumers will not wait that long. They'll start looking for alternatives and if they get what they need from another brand, they'll purchase with them. If you find yourself lacking leads, having a lot of abandoned carts, and low conversion rates you may be able to fix these issues by adding live chat. Listen now to learn about all the reasons why you should install live chat on your website.

Purchasing online is increasing in popularity among consumers all the time. Choosing to have an ecommerce store along with a bricks and mortar store or instead of one, is a great option for many businesses. Not only do you save on costs, but you can reach more consumers too. These consumers can then complete the whole purchasing cycle in one place. From finding your brand to completing research and making a transaction, the consumer can do it all online. Most of this process can be completed on your website. If you're thinking of starting an ecommerce store or want to give your current operation a boost, listen to our 27 ecommerce strategy tips.

B2B marketing often focuses on contacting prospects via call, email, or meetings. But there are many other marketing techniques to help you reach prospects.

Understanding the basics of website analytics is crucial to running a website that successfully attracts and converts customers.

Digital marketing is currently centered around SEO, content, email, and social media marketing. Brands are focusing their efforts on creating valuable organic content that their audience relates to as a way to convert sales. These are definitely important digital marketing areas that you should focus on. But using online advertising to promote your business should not forgotten. Online advertising can have great results in combination with your other online marketing activities. Many people will think of web ads when they hear online advertising. While this is one way to advertise online, there are a range of other options. These include paid social media promotions, search engine promotions, and native content advertising. All of which are a great addition to your organic efforts in these areas. Continue listening to discover how to use online advertising to promote your business!

Search engine optimization (SEO) and search engine marketing (SEM) are highly popular marketing tactics at the moment. Many consumers are using online search as a way to find products and services. It is therefore necessary that companies are focusing their paid and organic marketing efforts on search engine marketing. These efforts help in ranking high up on search engine results pages (SERPs) in order to be discovered by these prospects. There are many components of SEO and SEM. These include keyword research and content creation, on page and technical SEO, and paid search advertising. You also need to be very aware of what your competitors are doing in order to be successful. There are only so many domains that can rank high on SERP. You need to know everyone you are competing with to have a chance of being ranked high on page 1. To be successful, you will need to use search engine marketing software. These programs offer keyword research tools along with domain analytics and competitive analysis tools. There are a few on the market but SEMrush is one of the most popular. Continue listening to understand how to use SEMrush for search engine marketing.

If you have been struggling to implement a marketing campaign or get successful results, you may be considering using a marketing agency. An agency will bring a new set of knowledge, skills, and experience to your company. They can transform your business by implementing a marketing strategy that engages your audience and converts. It can be difficult however to pass over a portion of your business activity to an outside company such as an agency. Therefore you need to understand what you are looking for from them and how they will work with you to get the best results.

Facebook is the world's most popular social network with 2.5 billion daily users. Facebook's algorithm has been making it more difficult for businesses to reach consumers. However, it's still one of the best digital platforms to promote yourself on and engage with your target audience. In fact, two thirds of Facebook users visit business pages at least once a week. Facebook users cover a wide range of demographics. This includes a diverse mix of ages, locations, and income levels. Users also have a diverse range of interests. No matter what your industry and niche, you're likely to find a large audience of target customers on Facebook. Continue listening for more reasons why you should use Facebook for business plus some tips on making your Facebook promotions a success.

Instagram remains one of the most popular social media platforms. Users are continuing to grow despite downturns in the growth of users on other platforms such as Twitter and Facebook. It also remains a great platform for showcasing high quality imagery and video, sharing your brand story, and interacting with consumers and prospects on a personable level. We have previously discussed the importance of your business having an Instagram account but once you have Instagram up and running, what can you do to optimize your account to get the best results? Keep listening to discover a few easy ways to optimize your Instagram account for improved results.

Getting coverage by the media is very beneficial for businesses. Whether you have a new product, have won an award, are working on a new partnership, or have something else newsworthy to share, getting the press to cover the story will help you a lot. But how do you get the media to take notice of your news and relay it to their audience? Press releases are still one of the best ways to do this. By summarizing your news and sending that summary directly to media contacts, you bring attention to the event. If your story is interesting enough and is something their audience will appreciate, it's likely to be shared. You can even use press releases as part of your crisis management strategy if your company is involved in a negative event. But how can you increase your chances of your press release being noticed and covered? Keep listening for our top tips for writing press releases along with more reasons why press releases are extremely relevant.

Email marketing is a very popular and effective form of marketing. Email is a great tool to build personal relationships with current and prospective customers. It also makes providing information and offers directly to your audience easy. There are almost 4 billion global email users. Over 90% of these check their email everyday. This suggests that most of your prospects and customers have an email account that they interact with daily. Email is therefore the perfect platform for communicating with these individuals. Continue listening for more reasons to use email marketing plus how to create an email marketing strategy that converts.

Paper Calendar, Cellphone, and Colored Crayons. If you are looking to build brand recognition and create a community around your brand, to ultimately drive traffic and generate conversions, then including social media in your marketing plan is a must! Social media can help you connect directly with your ideal audience and provide them with useful and interesting content that will make them want to interact even more with your brand. But how exactly do you optimize your efforts to increase website traffic through social media? Continue listening to find out!

With so much organic and promotional content in the world today, it can be difficult for brands to stand out. Using storytelling in your marketing is a great way to differentiate yourself. Storytelling refers to using a narrative based on your values and brand personality to promote yourself to your audience. Using storytelling is a great way to attract more attention, make your brand look more human, and create relationships with your audience. All of these aspects should result in you growing your customer base and converting more sales. If done well, you will definitely see better results by including storytelling in your marketing promotions! Continue listening to understand exactly why storytelling is important to your brand.

Social media marketing should be an important part of every company's marketing strategy. Creating enough content to post however is challenging for many. The key to curating enough content and having successful results on social media is planning ahead. This planning is made easy using a content calendar. A content calendar helps you organize your ideas and assets. Planning ahead with a calendar also encourages idea generation sessions and makes scheduling and reviewing posts easy. Continue listening for more benefits of using content calendars and how to create a social media content calendar of your own.

With so many consumers conducting product and service research online, your business' website is one of your most important marketing tools. Many businesses however do not make the most of their website which is damaging to marketing efforts and sales potential. Is your website performance hurting your business too? You want to make sure that potential customers can find all the information on your offerings that they need. They also need to have your most up to date contact info, reviews, and recent portfolio if applicable. Your website should be easy to navigate and well optimized. Making some changes and updates to your website could turn it from something damaging your business into one of your best marketing assets. Keep listening for some common website performance issues hurting your business and ways to fix these.

Video is currently one of the most consumed forms of content. It also has some of the highest engagement rates of all content types. If you are considering adding video to your content promotions, hosting on YouTube is the best option. With over 1 billion unique users a month, having a YouTube channel gives you access to a huge market. It is also a great platform to help increase brand awareness, improve your SEO efforts, and get leads and conversions. Keep listening for 7 reasons as to why your business needs a YouTube channel.

Have you been experiencing drops in sales, drops in website traffic, or decreases in customer satisfaction? These all indicate that your business is not performing at its full potential and most likely has a branding issue. Branding relates to how you resonate with your audience. If you aren't seeing your desired results, it means your audience doesn't relate to your brand and what you are putting out there. These issues could be the result of many things including problems with your website, the product line itself, or your sales methods and materials. To fix these issues, you need to understand what you are doing that your target audience doesn't like and how to fix it and what you are doing well and how to optimize that. You can find this out by performing a brand audit.

Everyone has received a cold call, and many have been the cold caller themselves. For most people, these calls are not met with much enthusiasm. This is especially true if the company calling is not relevant to your needs and/or is too pushy in getting a sale. Cold calling is the unsolicited contact with a person or business in an attempt to sell products or services. It is a common sales tactic used to try to convert leads that companies have had little to no contact with before. It is however becoming less and less popular as a lead generation tool. In the current market, does cold calling still have a place? And if so, what can you do to make your cold calls a success?

A logo may seem like one of the less important elements of your brand. However, your logo has a big impact on how your brand is perceived. It is a very important part of your brand identity and can help a lot with brand recall. An effective logo needs to be unique and represent your brand exclusively. By being relevant to your brand, it should become instantly recognizable. Consumers should be able to see the logo alone and know the company it is associated with. They should also think of the logo when they interact with the brand, even if it is not on display. With so many logo designs, how do you make one that stands out and perfectly represents your business? Keep listening for the characteristics of a great logo along with some tips on the design process!

Instagram is the second most popular social media platform after its owner Facebook. It has over 800 million users, with this number continuing to grow everyday. Not only does it have a huge user base but these users are highly engaged. 500 million of these users interact with the app everyday, with over 35% of these checking it multiple times a day. Instagram's audience is extremely varied and users have a range of interests. Chances are, no matter what industry you are in, there will be people to connect with on Instagram. It is especially useful for reaching consumers aged 18 to 45 and those interested in creative and lifestyle brands and content. Instagram is also a good social platform for any size business. You do not need to be a big brand with a huge advertising budget to use it and succeed. Big brands will generally get lots of followers quite easily. However, smaller brands can get a large and engaged following by implementing a well planned strategy and working hard on their content and relationship building. You do not even need to invest that much, if anything except time and creativity, to succeed! Continue listening to discover all the ways in which your business will benefit from Instagram.

Your website is one of your main digital marketing tools. It should provide visitors with all the information they need to make an informed purchase decision. This includes providing answers to all the questions they have and convincing them that your product or service is better than the competitions'. To be successful, you also need to consider how user friendly your website is. This means considering user experience and making sure your website is simple and easy to use. The user should be able to find what they are looking for easily, quickly, and with no errors. So what do you need to do to make your website user friendly? There are a range of things to consider including technical and design elements.

Are you looking to give your Search Engine Optimization strategy a boost? Or are just beginning to optimize your website and aren't sure how to get started? Most people are aware that written content such as blog posts featuring keywords or phrases and more technical SEO techniques such as backlink acquisition, improving site speed, and removing broken links are all important parts of SEO strategy. But did you know that video is another thing that can boost your SEO? The addition of video to your website can drastically improve your SEO efforts and drive more traffic. Video is currently so effective in reaching those goals that it is becoming one of the most important forms of content marketing. Listen on to learn how utilizing video can improve your SEO!