Podcasts about b2c marketing

For additional resources for #eventprofs visit www.productionvaluematters.com In a world drowning in AI-generated content, real human connection is the ultimate flex. In this episode of Production Value Matters, host Matthew Byrne breaks down how live events and experiential marketing are fighting back - and winning. Discover why brands like yours need boots-on-the-ground experiences to cut through the digital noise, spark emotion, and build lasting trust. From the frontlines of brand strategy, this episode reveals how to make your events not just memorable, but magnetic.

n this episode, we're diving into HubSpot's brand-new newsletter (shoutout to the Masters of Marketing podcast

What if your brand was rated the worst company in America to work for? That's the challenge Kevin Miller faced when he became CMO of The Fresh Market grocery chain in 2020. In this episode, Kevin reveals the audacious vision and customer-centric strategy he used to transform the distressed brand into a beloved market leader in just two years. Discover how Kevin's team immersed themselves in customer insights, revamped the in-store experience to spark joy and anticipation, and leveraged AI and a new content engine to engage distinct buyer personas across touchpoints. You'll hear the creative ways they measured brand love, empowered employees as brand ambassadors, and achieved record ecommerce growth—ultimately taking the brand from worst to first. Whether you're in B2C or B2B, Kevin's fresh take on building brand love will challenge your assumptions and inspire you to reimagine what's possible when you put the customer at the center of your marketing.

קישור אל הבלוג

I on-board clients monthly... Whether it be to work with them on their strategy in quick sessions for a few months or engage in a longer-term project getting their entire business on the right marketing track...But regardless of the type of business, the industry, their service there are key things that always rear their head.In this ep I dive into real-time insights about the common branding and website mistakes I encounter while working on clients' marketing strategies. From subpar branding industry wide to the misuse of stock images and poor website navigation, I cover the essential elements businesses often overlook. I emphasise the importance of a cohesive brand identity, up-to-date and personalised visuals, and clear, engaging websites that resonate with your audience. Join me as I share practical tips and advice on how to implement marketing that elevates your brand, and doesn't just tick the marketing box.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Zu Gast ist Christoph Drebes. Christoph ist ein deutscher Unternehmer und Mitbegründer von Mystery Minds, einem HR-Tech-Startup mit Sitz in München[1][3]. Er gründete das Unternehmen im Jahr 2014 gemeinsam mit Stefan Melbinger, nachdem beide in einem großen Telekommunikationsunternehmen gearbeitet und dort Probleme bei der Vernetzung zwischen Abteilungen erkannt hatten[6][7]. Drebes hat einen vielseitigen Bildungshintergrund. Er studierte an der WFI - Ingolstadt School of Management, wo er einen Master-Abschluss in Quantitative Marketing & International Business Administration erwarb. Zudem absolvierte er ein Austauschprogramm an der Universidad de los Andes in Chile und einen Master in B2C Marketing & Strategy an der ESC Toulouse in Frankreich[1]. Als CEO von Mystery Minds hat Drebes das Unternehmen zu einem weltweiten Marktführer für Software-Lösungen entwickelt, die Mitarbeiter in Unternehmen vernetzen[4]. Die Idee hinter Mystery Minds entstand aus der Beobachtung, dass Abteilungen in großen Unternehmen oft nicht effektiv miteinander kommunizieren, was zu Mehrarbeit und ineffizienten Prozessen führt[4]. Unter Drebes' Führung hat Mystery Minds verschiedene innovative Produkte entwickelt, darunter Mystery Lunch, Mystery Coffee und Mystery Mentor[2][7]. Diese Tools zielen darauf ab, den persönlichen Austausch und die interne Weiterentwicklung in Unternehmen zu fördern[2]. Drebes beschreibt das Konzept von Mystery Minds als eine Art "professionelles Herzblatt" für Unternehmen, das Mitarbeiter aus verschiedenen Abteilungen zufällig für Treffen wie virtuelle Kaffeepausen zusammenbringt[7]. Dieses Konzept hat sich besonders während der COVID-19-Pandemie als wertvoll erwiesen, als viele Unternehmen auf Remote-Arbeit umstellten[7]. Christoph Drebes zeichnet sich durch seine Vision aus, die Arbeitswelt menschlicher zu gestalten und wertvolle persönliche Verbindungen innerhalb von Organisationen zu schaffen[3]. Unter seiner Leitung arbeitet Mystery Minds bereits mit über 250 internationalen Unternehmen zusammen und hilft ihnen dabei, interne Netzwerke zu stärken und die Silo-Mentalität zu überwinden[3]. Citations: [1] https://www.linkedin.com/in/christophdrebes/ [2] https://www.hrm.de/unternehmen/mystery-minds-gmbh/ [3] https://www.mysteryminds.com/knowledge-center/mystery-coffee-fuer-onboarding-initiativen [4] https://www.mysteryminds.com/ueber-uns [5] https://www.mysteryminds.com/jobs [6] https://trendreport.de/die-digitale-welt-braucht-menschliche-interaktion/ [7] https://www.deutsche-startups.de/2021/11/08/mystery-minds-mystery-coffee/ [8] https://www.mysteryminds.com/impressum [9] https://www.inkontakt.de/news/unternehmerprofil-wfi-alumnus-christoph-drebes-von-mystery-minds/

Neglected customers. Disconnected executives. And a limited budget. What if the remedy to all of the issues plaguing our marketing strategy was… simple? What if the key to staying relevant allowed marketers to do more with less?Adriana Gil Miner, Chief Marketing and Strategy Officer at Iterable, shares her modern marketing playbook — and there's a lot to learn. Adriana, who has a rich background in digital marketing and brand building, is giving away the keys to leveraging AI, building community, and integrating SMS in B2B marketing strategies for 2025. She highlights the importance of collaboration among executive leaders, and provides practical tips on inviting your customers to the conversation. Tune in for truly valuable lessons for marketers aiming to stay ahead in a rapidly evolving landscape.  Key Moments: 00:00: Meet Iterable's CMO, Adriana Gil Miner01:25 Adriana's Career Journey07:41 The Future of Marketing: AI and Community Building14:10 Collaborating with Cross-Functional Leaders25:12 Navigating a Noisy Digital World26:26 Activating Community-Led Marketing27:20 Cultivating an Engaged Customer Community29:01 The Power of User Conferences29:43 Memorable Tableau Conference Experiences31:36 Handling Tragedy with Community Support35:37 Invite Your Customers to the Conversation39:07 The Future of SMS in B2B Marketing Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Text us your thoughts on the episode or the show!Explore the journey from stage acting to marketing operations with Cory Huff, Marketing Operations Manager at Discogs, as he shares insights on storytelling, personalization, and emotional intelligence in marketing. The episode highlights collaboration and the nuances between B2C and B2B marketing environments.• Investigation of storytelling as a powerful marketing tool • Discussion on personalizing marketing messages • Examination of the transition from B2C to B2B marketing • Insights on data challenges within marketing operations • Importance of team collaboration in marketing execution • Role of emotional intelligence for marketers • Strategies for implementing change within organizationsLink to the book Team Habits: How Small Actions Lead to Extraordinary Results hereEpisode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Find your next great hire in the MarketingOps.com community. Reach specific members seeking new opportunities by region, years of experience, platform experience, and more. Support the show

Text us your thoughts on the episode or the show!This episode dives into the dynamic realms of B2C and B2B marketing operations, highlighting their interconnectedness and the emotional versus rational appeals that differentiate them. Beth Horrigan shares her extensive career journey, emphasizing the importance of curiosity and collaboration across marketing sectors. • Discussion around pivotal career moments in marketing • Exploration of B2C emotional marketing vs. B2B rational marketing • Insights on campaign management and cross-team collaboration • Importance of technology and AI in marketing operations • Commonalities from the 2024 State of the MoPro report • Advocating for curiosity and knowledge-sharing across sectors Link to Adam Grant's podcast episode can be found here.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Find your next great hire in the MarketingOps.com community. Reach specific members seeking new opportunities by region, years of experience, platform experience, and more. Support the show

Haddas Eshel is a Marketing Communications Director with a focus on brand strategy, social media management, and content creation. At Milagro, she leads efforts in brand awareness, positioning, and competitive analysis while managing the company's social media, podcasts, and webinars.    Website: https://milagroai.com/ Facebook: https://www.facebook.com/haddas.eshel/ LinkedIn: https://www.linkedin.com/in/haddas-eshel-694a0791 Instagram: https://www.instagram.com/haddas_e/ YouTube: https://www.youtube.com/@HaddasEshel   Efrat Marmur is VP Marketing at Air Doctor. With over 20 years of experience in B2B tech product marketing, she's worked with startups and corporate giants in healthcare and tech. Efrat's expertise drives customer experience enhancement and brand awareness across Air Doctor's worldwide operations.    Website: https://www.air-dr.com LinkedIn: https://www.linkedin.com/in/efrat-marmur/   In this episode, we dive into creative startup strategies with Haddas Eshel and explore how Efrat Marmur is transforming healthcare marketing at Air Doctor. From AI-driven innovations to TikTok triumphs, discover actionable tips and bold ideas to elevate your marketing game.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Haddas Eshel is a Marketing Communications Director with a focus on brand strategy, social media management, and content creation. At Milagro, she leads efforts in brand awareness, positioning, and competitive analysis while managing the company's social media, podcasts, and webinars.    Website: https://milagroai.com/ Facebook: https://www.facebook.com/haddas.eshel/ LinkedIn: https://www.linkedin.com/in/haddas-eshel-694a0791 Instagram: https://www.instagram.com/haddas_e/ YouTube: https://www.youtube.com/@HaddasEshel   Efrat Marmur is VP Marketing at Air Doctor. With over 20 years of experience in B2B tech product marketing, she's worked with startups and corporate giants in healthcare and tech. Efrat's expertise drives customer experience enhancement and brand awareness across Air Doctor's worldwide operations.    Website: https://www.air-dr.com LinkedIn: https://www.linkedin.com/in/efrat-marmur/   In this episode, we dive into creative startup strategies with Haddas Eshel and explore how Efrat Marmur is transforming healthcare marketing at Air Doctor. From AI-driven innovations to TikTok triumphs, discover actionable tips and bold ideas to elevate your marketing game.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #34, Anna Nadeina talks with Pierre, founder of Claap, an AI Meeting Automation Platform for Sales. ----------Episode's Chapters-------------- 00:00 - Introduction to Claap 08:41 - The Evolution of Clap: From Asynchronous Meetings to Sales Automation 11:44 - Marketing Strategies: B2C vs B2B 17:16 - The Decision to Raise Funds: Insights and Experiences 25:16 - Integrating AI into Sales Processes 29:50 - Reflections on Wins and Failures Claap - https://www.claap.io/ Pierre - https://www.linkedin.com/in/pierretouzeau/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

In this episode of Demand Gen Studio, we sat down with Simone Corpora, B2B Paid Media Manager at Michelin. We discussed how Simone came to marketing, how to convey value effectively for a well-known brand, the importance of brand perception in B2B marketing, sales and marketing alignment, and more! 00:00 Meet Simone Corpora: Career Journey 05:15 Transition from Agency to In-House 06:59 B2B vs B2C Marketing at Michelin 09:59 Traditional vs Digital Advertising 16:49 The Future of Paid Media 19:47 Collaboration between Marketing and Sales 21:47 Advice for Younger Marketers

#236 Mediacharge | Von Lead-Gen bis Team-Building | Ben Diettrich | CEO & FounderBen Diettrich und die Kunst des B2B-MarketingIn dieser Episode des Startcast Podcasts spricht Host Max mit Ben Diettrich, dem Gründer und CEO von MediaCharge, einem Unternehmen, das sich auf Lead-Generierung und Lokalisierung im B2B-Bereich spezialisiert hat. Ben gewährt tiefe Einblicke in die Herausforderungen und Chancen des B2B-Marketings und erklärt, warum es oft komplexer und vielschichtiger ist als das klassische B2C-Marketing.Ben teilt seine Reise von den Anfängen seines Unternehmens bis hin zur erfolgreichen Zusammenarbeit mit internationalen Kunden, insbesondere aus den USA. Er erklärt, wie wichtig es ist, Beziehungen zu pflegen und maßgeschneiderte Lösungen zu liefern, die den spezifischen Bedürfnissen der Kunden entsprechen. Dabei geht es nicht nur um das Sammeln von Leads, sondern darum, die richtigen Leads zu identifizieren und erfolgreich in langfristige Kundenbeziehungen zu verwandeln.Ein zentrales Thema der Episode ist auch das Thema Team-Building. Ben beschreibt den herausfordernden Prozess der Rekrutierung von motivierten und engagierten Mitarbeitern, die nicht nur fachlich kompetent sind, sondern auch gut ins Team passen. Vertrauen und Zusammenarbeit stehen für ihn im Mittelpunkt eines erfolgreichen Teams. Er spricht offen über die Schwierigkeiten, die richtigen Talente in einem spezialisierten Bereich zu finden, und wie wichtig es ist, ein Arbeitsumfeld zu schaffen, in dem Mitarbeiter sich entfalten und langfristig erfolgreich sein können.Darüber hinaus diskutiert Ben, warum MediaCharge sich auf den englischsprachigen Markt konzentriert und wie sie planen, in Zukunft weiter zu expandieren. Er teilt auch seine Gedanken zur Bedeutung von Tracking und Analytics im B2B-Marketing und wie diese Tools helfen, die Qualität der Leads zu verbessern und den Erfolg von Kampagnen zu messen.Ein weiteres Highlight der Episode ist Bens Ausblick auf die Zukunft von MediaCharge. Er spricht über die langfristigen Ziele seines Unternehmens, darunter die Expansion in neue Märkte und die kontinuierliche Verbesserung der Dienstleistungen. Dabei betont er, dass Kundenzufriedenheit für ihn oberste Priorität hat und dass es wichtiger ist, bestehende Kunden glücklich zu machen, als ständig neue Kunden zu gewinnen.Diese Episode bietet wertvolle Einblicke für alle, die sich für B2B-Marketing, Team-Building und die Herausforderungen der Unternehmensführung interessieren. Ben Diettrichs pragmatischer Ansatz und seine klare Vision machen diese Folge zu einem Muss für alle, die in der Marketing- und Start-up-Welt erfolgreich sein wollen.Keywords: B2B-Marketing, Lead-Generierung, Lokalisierung, Team-Building, MediaCharge, Kundenakquise, Tracking, Analytics, internationale Märkte, Expansion, Kundenzufriedenheit, Unternehmensführung, Start-up, digitale Werbung.Sound Bites:„Im B2B-Marketing geht es nicht nur um Leads, sondern um die richtigen Leads.“„Vertrauen und Zusammenarbeit sind das Fundament eines erfolgreichen Teams.“„Kundenzufriedenheit steht bei uns an erster Stelle – das ist der Schlüssel zu nachhaltigem Erfolg.“„Wir arbeiten täglich daran, unsere Kunden besser zu verstehen und ihnen Lösungen zu bieten, die wirklich zählen.“ Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

In this episode, we're sharing part of Sharon's incredible journey in high ticket dropshipping. Sharon, a DSBT student and partner of the hosts, recently nailed a $90,000 single product order and shares her experience handling such a massive B2B transaction. We discuss the differences between B2B and B2C marketing, emphasizing the need for problem-solving and effective communication in B2B sales. Sharon's story is a testament to the potential of high ticket dropshipping, offering valuable tips for anyone looking to start their own ecommerce business. Links Mentioned ⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/5⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Wondering what products you'll sell? Take our 5 day challenge and find the market you're going to serve ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/join⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  — Join the course and start your journey today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Thinking about joining the course? Book a no obligation call with Jon and he'll walk you through it! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/message⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Want your question answered on the show?  Leave us a voicemail for your chance to be featured ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join Our FREE Facebook Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow DropshipBreakthru on Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to the Dropship Breakthru ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Sponsors ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Clearsale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  — Add this app to your business and never worry about fraud  chargebacks again. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — The only Ecommerce platform we recommend. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Grasshopper⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get an 800 number for your business from Grasshopper ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Rewind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Automatically back up your Shopify store data ⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/PrimedMind⁠⁠⁠⁠⁠⁠⁠⁠ — Get coached by the #1 Mindset Coach in the world, Elliot Roe Timestamps $90K Dropshipping Order (00:00:00) Celebration and Anxiety (00:01:01) B2B vs B2C Marketing (00:02:07) Receiving Commercial Calls (00:02:42) Advertising Strategies (00:03:21) Search Terms Differentiation (00:04:31) Initial Customer Interaction (00:06:19) Communication for Large Orders (00:07:51) Payment Process for Large Orders (00:09:48) Handling Payment Terms (00:14:03) Profit from the Order (00:15:31) Quote for a $1 Million Order (00:17:32) Future Potential (00:17:54) B2B Marketing Insights (00:18:11) Passion in B2B (00:18:54) Spending in B2B (00:20:10) Challenges in B2B (00:21:11) Keyword Strategy (00:21:47) Differentiating B2B Offerings (00:22:01) Unique B2B Products (00:22:34)

“If everybody starts using AI, machines are going to take over our world, and we're not going to have an opportunity to add any value.” -Colleen Romero   Colleen Romero serves as Vice President of Marketing and eCommerce at HealthWay Family of Brands. She joined HealthWay from Stanley Black & Decker, Inc. where she served as Director of Marketing Technology, establishing strategy for eCommerce, digital marketing, and point of sales projects and programs around the world. Colleen has completed courses at Northwestern University and The George Washington University. In this interview, Colleen has a candid conversation with Andrew about her journey in marketing, her role at HealthWay, and balancing B2B and B2C strategies.    Website: https://www.healthway.com/ Facebook: https://www.facebook.com/colleenromero LinkedIn: https://www.linkedin.com/in/colleenromero/  Instagram: https://www.instagram.com/colleeninatlanta/

“If everybody starts using AI, machines are going to take over our world, and we're not going to have an opportunity to add any value.” -Colleen Romero   Colleen Romero serves as Vice President of Marketing and eCommerce at HealthWay Family of Brands. She joined HealthWay from Stanley Black & Decker, Inc. where she served as Director of Marketing Technology, establishing strategy for eCommerce, digital marketing, and point of sales projects and programs around the world. Colleen has completed courses at Northwestern University and The George Washington University. In this interview, Colleen has a candid conversation with Andrew about her journey in marketing, her role at HealthWay, and balancing B2B and B2C strategies.    Website: https://www.healthway.com/ Facebook: https://www.facebook.com/colleenromero LinkedIn: https://www.linkedin.com/in/colleenromero/  Instagram: https://www.instagram.com/colleeninatlanta/

In this special guest episode of Demand Gen Studio we sat down with Harrison Han from Polydeck.Harrison shared his background as a marketer, his experiences in B2B vs B2C marketing, ways to effectively measure marketing ROI, sales & marketing alignment, and more. Thanks for joining us, Harrison!0:00 Intro3:21 Differences Between B2B & B2C Marketing9:58 Marketing Strategies In Different B2B Industries14:37 Measuring Marketing ROI23:05 Sales & Marketing Alignment27:48 Demand Capture Activities vs. Brand Awareness32:02 Conclusion

Quick Tip #18: Separate Your B2B Marketing and Your B2C Marketing --- Support this podcast: https://podcasters.spotify.com/pod/show/garrett-breeze/support

In episode #101 of

Dave is joined by Tas Bober, a B2B digital marketing strategist and top voice on LinkedIn. Tas shares her experience of growing to over 10k followers on LinkedIn, starting by just posting for fun — and how it grew into a thriving niche consulting business.Tas is an expert on landing pages and websites, and she helps marketing teams at companies like Calendly drive more pipeline.Tas and Dave cover:How she built her audience on LinkedIn and turned it into a niche consulting businessCreating problem-aware landing pages that convert and drive pipelineEvaluating overall marketing metrics rather than just channel-specific ROITimestamps(00:00) - - Intro (06:51) - Getting Started Publishing on LinkedIn (10:14) - - Niching Down on LinkedIn to Grow Faster (12:00) - - Getting Laid Off and Going All In On Consulting (15:32) - - The Power of Networking Calls (18:15) - - Attracting More Targeted Clients by Niching Down (21:30) - - Tailoring Landing Page Tactics for B2B and B2C Marketing (28:56) - - Optimizing Landing Pages and Creative for Search Ads (30:04) - - Utilizing Paid Traffic for B2B (34:53) - - Measuring Success Beyond Just Conversions (38:12) - - Making Landing Pages Customer Centric (40:00) - - Why Founders Need to Be On Social Media (42:31) - - Navigating Long Sales Cycles and Marketing Impact (46:51) - - Attribution Should Align With How Buyers Buy (48:59) - - Digital Ads and Landing Page Success Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

On this episode of Marketing Art and Science, host Lisa Martin is joined by Trellix CMO, Ash Parikh. Tune into this 30 min discussion, as they explore the evolution of the buyer's journey, how marketing leadership styles and strategies change based on the company's growth status, the use of MarTech at Trellix, and uncover the intricate balance between art and science in driving revenue. Their discussion covers: Evolution of the CMO role and how technology has influenced the management style of modern CMOs Marketing Management Styles: Examining Ash Parikh's approach to transforming and modernizing marketing at mid-size public and late-stage pre-IPO companies, and how management styles must adapt across different company stages. Martech in Action: Exploring Ash Parikh's utilization of marketing technology, including AI, automation, and IoT, to create personas, launch campaigns, align sales and marketing, and drive ROI. Emerging Tech and Future Trends: The impact of AI, gen AI, IoT, and 5G on the customer journey, as well as Ash Parikh's insights on leveraging emerging technologies for customer-oriented outcomes and influencing key metrics.  

On this episode of Marketing Art and Science, I am joined by Infinidat's CMO, Eric Herzog, for a lively conversation on marketing and business as a team sport, the symbiotic value of a strong sales-marketing relationship, and what Eric believes is the true art of marketing. Our discussion covers: An introduction to charismatic CMO Eric Herzog and how marketing is enabling Infinidat's mission to become the standard in enterprise storage How Eric's integrated marketing organization fits in to Infinidat's corporate strategy How the Infinidat customer journey progresses through its MarTech stack The criticality of having purpose when leveraging AI  

Emphasizes the importance of CRO in ecommerce and the impact it has beyond just improving the website, including reducing return rates, increasing lifetime value (LTV), and decreasing product costs.In this episode, Jordan West with Will Laurenson, they get into the realm of customer revenue optimization (CRO) and its impact on e-commerce success. Will shares his expertise in data-driven strategies, customer behavior modeling, and the significance of revenue per user in testing and optimizing e-commerce approaches. Listen and learn in this episode!Key takeaways from this episode:Utilizing data analysis and product development can improve customer conversion and retention.Incorporating customer feedback and speaking directly with customers is essential for business optimization and improvement.RPU is recommended as the ultimate KPI for testing the success of strategies in e-commerce, highlighting the importance of focusing on the revenue generated by each user rather than just conversion rates or average order value.The significance of user experience (UAM method - usability, anxiety, motivation) is emphasized as a means to inform website design and optimize customer experience.Case studies showcase the impact of split tests, such as the removal of an "in stock" tag leading to increased mobile conversion rates and the elimination of a timer resulting in additional revenue.Recommended Tools/App:Airtable: https://www.airtable.com/ Notion: https://www.notion.so/ Slack: https://slack.com/ Recommended Audiobooks:Real Dictators: https://www.noiser.com/realdictators The Rest Is History: https://www.audible.com/pd/The-Rest-Is-History-Audiobook/B0C5YNM53Z Today's Guest: Will Laurenson, from Customers Who Click, Will has a background in B2C marketing and startups, and he shares experiences where he improved customer conversion and retention through data analysis and product development. He challenges the significance of conversion rate optimization (CRO) for e-commerce, emphasizing the importance of revenue per user over conversion rate. Will uses data to determine customer behavior and discusses how it informs their approach to website design and user experience. Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit

This episode is a re-upload of a classic, but still highly relevant, podcast episode about the best B2C marketing strategies for 2024. Enjoy! Watch the video instead: exposure.ninja/b2c-2024 Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/294/ You May Also Enjoy… How To Triple Your Leads in 2024 exposureninja.com/podcast/307/ How To Triple Your Traffic in 2024 exposureninja.com/podcast/306/ How To Market a ‘Boring' Business exposureninja.com/podcast/273/ How to Create the Perfect Marketing Strategy for 2024 exposureninja.com/podcast/297/ How to Get to the Top of Google Again and Again (and AGAIN!) exposureninja.com/podcast/302/      

Voice actors and photographers have more in common as freelancers than you think, especially regarding marketing. Jeanine McLeod, a successful children's photographer and host of the Fully Booked Photographer podcast, shares insights on marketing strategies and the mindset shift needed to succeed.  She emphasizes the importance of focusing on the business side of photography and understanding the cost of acquisition. Jeanine discusses the role of online marketing, including Facebook advertising and SEO, in attracting clients.  She also highlights the significance of earning the conversation with potential clients and nurturing relationships through effective communication. Jeanine's expertise provides valuable lessons for photographers and freelancers in other creative industries. Takeaways: Focus on the business side of photography, not just the art. Utilize online marketing strategies like Facebook advertising and SEO to attract clients. Earn the conversation with potential clients by nurturing relationships and providing value. Understand the cost of acquisition and set rates that reflect the value of your work. Chapters 00:00 Introduction and Background 01:26 Children's Photography and Themes 03:43 Helping Photographers Market Their Businesses 04:39 The Need to Focus on Business as a Photographer 05:34 Mindset of Photographers Getting into the Field 07:26 Learning to Market  09:50 Local Marketing  10:44 Shift to Online Marketing, Facebook Advertising 12:39 Cost of Advertising and Budgeting for Marketing 13:35 Marketing Locally vs. Worldwide 15:03 Marketing Strategies  16:27 Understanding the Cost of Acquisition 19:43 The Role of SEO in Photography Marketing 20:42 Earning the Conversation with Potential Clients 22:01 Mindset Shift: Moving Beyond Art to Business 23:49 The Importance of Marketing and Sales 26:10 Mindset Shift: Helping People through Sales 28:35 Setting Rates and Negotiation  29:30 Marketing Strategies: Affiliate Marketing 35:36 Earning the Conversation: Nurturing Relationships 38:53 Conclusion and Where to Find Jeanine's Book and Podcast _____________________________ ▶️ Watch this video next: https://youtu.be/BzSc3XNnXls SUBSCRIBE: https://www.youtube.com/@vo-pro?sub_confirmation=1 The VO Freedom Master Plan: https://vopro.pro/vo-freedom-master-plan The VO Pro Community: https://vopro.app Use code You15Tube for 15% off of your membership for life. The VO Pro Podcast: https://vopro.pro/podcast 7 Steps to Starting and Developing a Career in Voiceover: https://welcome.vopro.pro/7-steps-yt Move Touch Inspire Newsletter for Voice Actors: https://vopro.pro/move-touch-inspire-youtube Facebook Group: https://www.facebook.com/groups/vofreedom The VO Pro Shop: https://vopro.pro/shop Say Hi on Social:  https://pillar.io/paulschmidtpro https://www.instagram.com/vopro.pro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmidtvo/ My voice over website: https://paulschmidtvoice.com GVAA Rate Guide: http://vorateguide.com Tools and People I Work with and Recommend (If you use these links to buy something I may earn a commission.):  Recommended Book List with Links: https://amzn.to/3H9sBOO Gear I Use with Links: https://amzn.to/3V4d3kZ As an Amazon Associate I earn from qualifying purchases. For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro

Today Po is joined by Manatt partners Bez Stern, Bryan Schneider and Scott Pearson, to discuss the latest efforts by regulators and legislators relating to what they deem to be unfair or deceptive fees and the implication for businesses marketing to consumers.

Ce Best-Of résume les moments clés des 8 interviews de la saison 2.Avec au programme :

Marketing strategies for B2B and B2C building materials companies can differ significantly. While both types of businesses sell to customers, they have different target audiences, sales cycles, and decision-making processes. B2B companies may require a more personalized approach and focus on building relationships with decision-makers, while B2C companies may prioritize reaching a wider audience and creating brand awareness. Understanding the differences between B2B and B2C marketing is crucial to developing an effective marketing plan for your building materials company. Listen to our podcast to learn about the key differences between B2B and B2C marketing for building materials companies and discover practical tips to develop effective marketing strategies.

In this episode, Tim and Jess share how to maximise your B2C marketing strategy in 2024. There are lessons for everyone here, not just B2C businesses. Watch this as a video instead: https://www.youtube.com/watch?v=xC6FqqYQ7NY Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-033/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Avoid These Digital Marketing Strategy MISTAKES in 2024 - https://exposureninja.com/podcast/extra-032/ Copy My 30 Minute Digital Marketing Strategy - https://exposureninja.com/podcast/270/ STEAL this (Award-winning) LOCAL SEO Strategy - https://exposureninja.com/podcast/255/ The 3-Stage PPC Strategy You Need to Maximise Your Ad Spend - https://exposureninja.com/podcast/203/ STEAL Gymshark's £1B Marketing Strategy - https://exposureninja.com/podcast/257/ 5 Lessons from Grenade.com's Marketing Strategy - https://exposureninja.com/podcast/211/

Codie Sanchez joins Eric Siu for an exclusive interview, during which she delves into her personal mission in the business world, shares her economic insights, details her step-by-step content creation process, discusses the book she's launching, and much more.TIME-STAMPED SHOW NOTES: (00:00) Codie Sanchez thinks the dream of retirement for people is gone (02:21) Codie Sanchez's personal mission and why (06:20) This is how smart and rich people manage assets and investments (07:40) Codie Sanchez's unique skills and realizations as a founder (11:34) The mentality behind being scared to start a business (14:00) How you should manage conflicts in a relationship (19:30) How Codie Sanchez manages her emotions (22:25) How Codie Sanchez grew her audience, brand, and business through content strategy (26:24) The benefits of being “famous” (28:12) Codie Sanchez thinks monopolies are unhealthy for the economy (28:40) Codie Sanchez talks about Blackstone Inc. (32:26) How Codie Sanchez built her audience from 0 to 1 Million (39:23) Why Codie Sanchez's favorite asset is her Newsletter (42:09) How Codie Sanchez is growing her newsletter subscribers (47:11) Codie Sanchez's step-by-step content process strategy (53:20) The latest numbers of Codie Sanchez's holding company (01:01:25) The book Codie Sanchez is planning to launch (01:05:48) Eric Siu and Codie Sanchez talk more about work operations. (01:08:28) The problem with buying businesses (01:15:25) Three types of operators for your company (01:28:53) Codie Sanchez's learning stack right now (01:33:55) B2C Marketing is always ahead of B2B (01:38:01) Buy businesses with existing operations (01:39:07) How to find Codie Sanchez Online Go to https://www.marketingschool.io to learn more!Go to https://www.marketingschool.io to learn more! Don't forget to help us grow by subscribing and liking on YouTube! Subscribe to Codie Sanchez's YouTube channel and newsletter Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

Codie Sanchez joins Eric Siu for an exclusive interview, during which she delves into her personal mission in the business world, shares her economic insights, details her step-by-step content creation process, discusses the book she's launching, and much more. TIME-STAMPED SHOW NOTES: [00:00] - Codie Sanchez thinks the dream of retirement for people is gone [02:21] - Codie Sanchez's personal mission and why [06:20] - This is how smart and rich people manage assets and investments [07:40] - Codie Sanchez's unique skill and realizations as a founder [11:34] - The mentality behind being scared to start a business [14:00] - How you should manage conflicts in a relationship [19:30] - How Codie Sanchez manages her emotions [22:25] - How Codie Sanchez grew her audience, brand, and business through content strategy [26:24] - The benefits of being “famous”  [28:12] - Codie Sanchez thinks monopolies are unhealthy for the economy [28:40] - Codie Sanchez talks about Blackstone Inc. [32:26] - How Codie Sanchez built her audience from 0 to 1 Million [39:23] - Why Codie Sanchez's favorite asset is her Newsletter [42:09] - How Codie Sanchez is growing her newsletter subscribers [47:11] - Codie Sanchez's step-by-step content process strategy [53:20] - The latest numbers of Codie Sanchez's holding company [01:01:25] - The book Codie Sanchez is planning to launch  [01:05:48] - Eric Siu and Codie Sanchez talk more about work operations. [01:08:28] - The problem with buying businesses [01:15:25] - Three types of operators for your company [01:28:53] - Codie Sanchez's learning stack right now [01:33:55] - B2C Marketing is always ahead of B2B [01:38:01] - Buy businesses with existing operations [01:39:07] - How to find Codie Sanchez Online Go to https://www.marketingschool.io to learn more! Go to https://www.marketingschool.io to learn more! Don't forget to help us grow by subscribing and liking on YouTube! Subscribe to Codie Sanchez's YouTube channel and newsletter Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

Codie Sanchez joins Eric Siu for an exclusive interview, during which she delves into her personal mission in the business world, shares her economic insights, details her step-by-step content creation process, discusses the book she's launching, and much more. TIME-STAMPED SHOW NOTES: [00:00] - Codie Sanchez thinks the dream of retirement for people is gone [02:21] - Codie Sanchez's personal mission and why [06:20] - This is how smart and rich people manage assets and investments [07:40] - Codie Sanchez's unique skill and realizations as a founder [11:34] - The mentality behind being scared to start a business [14:00] - How you should manage conflicts in a relationship [19:30] - How Codie Sanchez manages her emotions [22:25] - How Codie Sanchez grew her audience, brand, and business through content strategy [26:24] - The benefits of being “famous”  [28:12] - Codie Sanchez thinks monopolies are unhealthy for the economy [28:40] - Codie Sanchez talks about Blackstone Inc. [32:26] - How Codie Sanchez built her audience from 0 to 1 Million [39:23] - Why Codie Sanchez's favorite asset is her Newsletter [42:09] - How Codie Sanchez is growing her newsletter subscribers [47:11] - Codie Sanchez's step-by-step content process strategy [53:20] - The latest numbers of Codie Sanchez's holding company [01:01:25] - The book Codie Sanchez is planning to launch  [01:05:48] - Eric Siu and Codie Sanchez talk more about work operations. [01:08:28] - The problem with buying businesses [01:15:25] - Three types of operators for your company [01:28:53] - Codie Sanchez's learning stack right now [01:33:55] - B2C Marketing is always ahead of B2B [01:38:01] - Buy businesses with existing operations [01:39:07] - How to find Codie Sanchez Online What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

Marketing a B2C business can be really challenging. Not only do you need to cut through competitor noise, but you also need to battle for attention with every other business trying to get into the wallet of your ideal customer. But, it's by no means impossible. Not if you have the right strategies and tools. This is precisely where this week's podcast comes in. Tim explores how you can promote your B2C business in 2024 and beyond.  You're sure to learn something new.   Watch this as a video instead: https://www.youtube.com/watch?v=r3ptxn2rI_M 10 Best B2C Marketing Strategies: https://exposureninja.com/blog/best-b2c-marketing-strategies/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/294/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… The Best Lead Generation Strategies for 2024: https://exposureninja.com/podcast/extra-028/ How to Plan Your Marketing Budget: https://exposureninja.com/podcast/292/ These Mistakes KILL Conversion Rates: https://exposureninja.com/podcast/290/  

This week our host Brandi Starr is joined by Alex Levin, Co-Founder and CEO at Regal.io.   Along with his roles as is Co-Founder and CEO of Regal (formerly Regal Voice), he also leads the GTM (Go-To-Market) teams.   Prior to Regal.io, Alex was a product manager at Personal and Thomson Reuters, and then joined Handy (acquired by ANGI in 2018) as an early employee. At Handy and then ANGI Alex led growth and marketing.   Alex grew up in New York and graduated with a Bachelor of Arts from Harvard University.   In the fourth installment of Revenue Rehab's My Journey series, on the couch in this week's episode, Brandi and Alex discuss his career path: From Product Manager to CEO.   Links: Get in touch with Alex Levin on: LinkedIn Regal.io Regal.io Podcast Revenue Rehab My Journey Episode 35 Revenue Rehab My Journey Episode 37 Revenue Rehab My Journey Episode 41 Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

Not only do B2B (Business-to-business) and B2C (Business-to-consumer) companies have different audiences, but their audiences respond differently to each other and so they must use different tactics to capture their attention. In this episode of the Digital Marketing Podcast, the team discuss the main differences between B2B and B2C, what basic principles the two have in common, desired end outcomes and how the marketing funnel applies. If you have any feedback on the show, please  and let us know. And, if you are really enjoying the show, please 

How I Made It In Marketing is underwritten by MECLABS, the parent org of MarketingSherpa. Learn how MECLABS Services can help you get better business results from deeper customer understanding at MECLABS.com/resultsIn this week's episode of How I Made It In Marketing, we're going to listen to some of the top insights I've heard on the podcast.And let me tell you why. In marketing, we can be so focused on action. We've got campaigns that need to go out, products we need to launch, numbers we need to meet.But to create marketing that is truly powerful, and to chart our overall career journey, sometimes we need to step back from that action for a little reflection.Summer is the perfect time to reflect. If you're headed to the beach or the mountains or the city this summer, you'll probably find yourself in a train, plane, or automobile for an extended amount of time. It's a great opportunity to pop in some of your favorite podcasts and fill your brain with ideas, before spending some quality time staring at the lake for a few days and reflecting on your work life, among other things.Our normal episodes are about an hour long. CMOs and other marketing leaders share the lessons they've learned in their careers, and the stories behind how they learned those lessons. A lot of lessons sound good in theory, but how did you put it into practice?We've recorded about 60 hours of those lesson-filled stories so far. Here are a few of the takeaways that most hit home with me.Stories (with lessons) about what they made in marketingAll great creative begins with a strong consumer insight. via Aron North, CMO & Commercial Owner, Mint Mobile, from Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobile (Podcast Episode #11)(https://marketingsherpa.com/article/interview/revenue-growth-podcast)Tenaciously focus on a few things until you solve them. via Dhiraj Kumar, CMO, Dashlane, from SaaS Marketing: Serendipity's role in Facebook Ads surprising pivot, focusing (and failing) at PayPal, selling like an engineer, & more (podcast episode #23)(https://www.marketingsherpa.com/article/interview/saas)Look in people's closets.via Lindsey Lindemulder, Brand Marketing Director, Merrell, from Brand Marketing: Look in people's closets (Podcast Episode #18)(https://www.marketingsherpa.com/article/interview/brand-marketing)Don't just focus on your direct competitors. via Derek Detenber, Chief Marketing & Merchandising Officer, Batteries Plus, from World-Class Consumer & Retail Brands: What right do we have as a brand to be in that business? (Podcast Episode #15)(https://www.marketingsherpa.com/article/interview/consumer-retail-brands)It's not about you, and when you make it about you, you are never going to succeed. via Onaisa Landis, VP of Marketing, Octane, from Marketing: It's not about you, and when you make it about you, you are never going to succeed (podcast episode #53)(https://www.marketingsherpa.com/article/interview/marketing-not-about-you)Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Diese Woche machen wir ein B2B Marketing Spezial mit Jana Pelchen von Project A. Jana spricht mit Erik über den Reifegrad von B2B, KPIs und die Unterschiede zu B2C. Wir klären auch folgende Fragen: Was ist im B2B Marketing anders als im B2C Marketing? Warum kann B2C von B2B lernen? Welche Rolle spielt Brand im B2B Marketing? Was muss sich in der Marketing Orga verändern? Jana Pelchen hat ihren Schwerpunkt in Demand Generation. Sie unterstützt B2B Unternehmen im Project A portfolio bei der Gestaltung ihres B2B Marketings. Darüber hinaus interessiert sie sich sehr für die Marketingaspekte des aktuellen Übergangs von Web2 zu Web3.

Richard Parkinson, chief brand officer at Prudential Financial, joins host Matthew Schwartz to talk about the company's “Now What?” advertising campaign, why the brand has overhauled its marketing strategy in the last few years, and how the lines continue to blur between B2C and B2B marketing

During his professional career, Timothy Partasevitch has helped many companies apply better sales and marketing processes and achieve their revenue goals and scale. Today, Timothy fully focuses on his new HR-tech product Juggl, a platform to consolidate recruitment, interviewing, and payroll. The team at Juggl focuses on two dimensions: propelling out staffing services and developing an HRtech solution to ease complex global hiring. The most viable marketing channels he sticks to are LinkedIn and Google. 00:00 - 00:20 "One of the things I also see changing is each field is becoming more and more complex. I remember back about six years ago when you could be a pretty good generalist and kind of know a little bit about everything and be really good and be able to run the entire project on your own. Now, I don't think that's possible." 00:21 - 00:40 Welcome to Peppershock Media's Marketing Expedition Podcast 00:41 - 01:46 Tim's Bio 01:47 - 14:30 Marketing Essentials Moment: Kept Performance Indicators – KPIs Part 2 14:31 - 15:57 Welcome to the show, Timothy! 15:58 - 19:30 From an engineering perspective to the business marketing sphere 19:31 - 22:13 Client-side vs. Agency-side marketing: Advantages and drawbacks 22:14 - 27:27 A single tool that's focusing on consolidating and combining recruiting, interviewing, payroll and document management, and general HR management in a single ecosystem. 27:28 - 32:25 Hiring global remote teams 32:26 - 36:14 Differences in salary levels due to regional factors 36:15 - 37:15 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 37:16 - 42:42 How is B2B marketing very different as compared to B2C marketing 42:43 - 43:59 Become a recognized expert in your niche 44:00 - 50:37 The Age of AI and machine learning apps 50:38 - 50:17 Reach out to Tim on LinkedIn 50:18 - 52:30 If you're interested in software development projects, visit: https://smart-it.io 52:31 - 53:08 Thank you so much, Tim! 53:09 - 53:47 Give us a review! Enjoy your marketing journey! 53:48 - 54:34 Join The Marketing Expedition Community today! #linkedinmarketing #linkedin #linkedintips #digitalmarketing #socialmediamarketing #linkedinforbusiness #business #marketing #advertising #branding #remotework #b2bmarketing #b2cmarketing

Rob discusses the challenges of bootstrapping a marketplace as a solo founder, no code startup success, and the importance of solving a problem. He also shares his insights on solving problems with simple tools and SaaS company success patterns, finding and solving infinite amounts of small problems, and building a tool to combat customer churn.The conversation then moves on to personalized cancel flows for retaining customers, productizing internal tools in the data analytics space, and the one mantra for business success. Rob also talks about the differences between B2B and B2C marketing, challenges of scaling B2B and B2C startups, and the influence of early testimonials in the B2B sales process.Rob shares his thoughts on finding hidden gems and word of mouth marketing, the importance of long-term relationships with developer teams, and scaling strategy for a billing product. He also talks about using data to improve product decision making, making data-driven decisions with analytics for SaaS companies, and using recurrent neural nets for customer activity tracking.The conversation then moves on to beta studies on a new chart prediction tool, Shark Tank game theory, and the importance of pricing your product appropriately. Rob also shares his insights on the benefits and limitations of boosted revenue in subscription services, the importance of clear ROI and customer research in product development, and the commitment required for successful podcasting.Finally, Rob talks about his journey from hot takes to data-driven sports journalism, from hobby project to working with the NBA, and using Turkey to track data and billing logic. He also shares his thoughts on proactive customer retention for subscription businesses.Rob is a machine learning expert, graduating from the University of Oxford with honors for his Master's research. 

Today we breakdown 4 areas of marketing you can use to get the results you want for your business, no matter how “boring”. Get the show notes @ https://exposureninja.com/podcast/273/  Get a FREE review of your website @ https://exposureninja.com/rpod/review/  Download our eBook @ https://exposureninja.com/your-google-book/  

On this episode, we talk to Charley Karpiuk, Growth Marketing Manager at Airtame.His career path hasn't been traditional, with his first Marketing experience coming from promoting his own music events as a DJ, and starting an English language school in Japan. These both showed him the importance of community building, and the value of remaining adaptable to the situation.Charley talks about the pros and cons of using funnels to design marketing strategies [12:45], their application in B2B and B2B2C, and how to measure their success [20:15].Generative AI and ChatGPT are the hot topics right now. So we talk specifically about how that may impact search over the next year or two, and how we think Google may react to Bing's quick adoption of AI [24:45].And since this is the Marketing Mix, we ask Charley about his favorite cocktail - his own creation called a 'Citron de Charles' (said with a french accent!). Hear the recipe at [35:50].To connect with Charley, find him on LinkedIn at https://www.linkedin.com/in/charleskarpiuk/In the episode, I mention a New York Times article about Bing's AI Chatbot. The full article is here: A Conversation With Bing's Chatbot Left Me Deeply Unsettled by Kevin Roose.Timestamps:0:03:55  Creating a Community of Japanese Housewives and Word of Mouth Marketing0:06:31 Exploring Different Personas and Strategies for Community Building0:11:13 The Benefits of a Degree in Philosophy for Marketing0:12:48 The Usefulness of Funnels in Marketing0:18:27 KPIs and Leading Indicators for Digital Marketing Funnels0:21:33 Funnel Strategies for B2B2C Marketing0:22:32 Differences Between B2B and B2C Marketing 0:25:25 Exploring the Impact of Chatbots on Search Engine Results0:35:50 A French Twist on a Screwdriver [Cocktail Recipe]

In a special episode for Simblified, we turn the spotlight on Sidin Vadukut. Join us as the OG funny man of the internet who can turn travails of south Indian men into pails of fun, the consultant who makes you exultant, the foreign correspondent with a stunning frontend, the most charismatic numismatics expert, tells us about how his many careers have panned out, the choices he made, the role of luck and more. Add one part news, one part bad jokes, one part Wikipedia research, one part cult references from spending too much time on the internet, one part Wodehouse quotes, and one part quality puns, and you get Simblified.A weekly podcast to help you appear smarter, to an audience that knows no less! Your four hosts - Chuck, Naren, Srikeit, and Tony attempt to deconstruct topics with humor (conditions apply). Fans of the show have described it as "fun conversations with relatable folks", "irreverent humor", "the funniest thing to come out of Malad West" and "if I give you a good review will you please let me go".Started in 2016 as a creative outlet, Simblified now has over 200 episodes, including some live ones, and some with guests who are much smarter than the hosts. Welcome to the world of Simblified!You can contact the hosts on:Chuck: twitter.com/chuck_gopal / instagram.com/chuckofalltradesNaren: twitter.com/shenoyn / instagram.com/shenoynvTony: twitter.com/notytony / instagram.com/notytonySrikeit: twitter.com/srikeitSee omnystudio.com/listener for privacy information.

Join my fan group here for exclusive news and giveawayshttps://www.facebook.com/groups/theofficialantoniotsmithjrfanclubCatch me live on tour here: https://antoniotsmithjr.comAre you looking to master AI-powered conversations and take your communication skills to the next level? Look no further than "ChatGPT Prodigy: The Definitive Guide to Mastering AI-Powered Conversations" by Antonio T Smith Jr. This comprehensive guide provides practical tips and strategies for communicating effectively with AI language models, such as ChatGPT. Don't miss out on the opportunity to enhance your communication skills and improve your interactions with AI-powered systems. Click the link to learn more and get your copy today.https://antoniotsmithjr.com/chatgpt-prodigy-the-definitive-guide-to-mastering-ai-powered-conversations/In this podcast episode, we delve into the world of marketing and explore the differences between B2B marketing and B2C marketing. Although the two types of marketing share some similarities, there are significant differences that must be understood to create effective marketing campaigns. B2B marketing is focused on marketing products or services to other businesses or organizations, while B2C marketing targets individual consumers. B2B marketing typically involves longer sales cycles and larger purchases, and must focus on building relationships with customers, demonstrating the value of products or services, and providing detailed information about how those products or services can help the customer achieve their goals. We provide real-world examples, including Salesforce and IBM, to illustrate these differences and highlight some of the current B2B marketing trends and best practices.

This episode's featured guest is Folayo Lasaki, principal and founder of Striped Elephant, a marketing and communications firm. From working in TV/film entertainment to becoming the head of marketing at Rainn Wilson's SoulPancake to owning her own full-service marketing and communications agency, Folayo has done it all. Her keen eye for marketing trends allows her to observe what dominated B2C marketing in the past and what it's shaping up to be in the near future. Today, Folayo parlays her background and hard-won wisdom into creating campaigns for a wide range of clients, all of whom have one question on their mind: How do we break through? In this episode, Folayo shares her views on what makes B2C marketing truly stand out, which platforms B2C marketers should use, the unique plight B2C brands face today and more. Dive into this treasure trove episode to hear more!Guest Bio:Growing up, Folayo Lasaki wanted to be a creative writer. But as any first generation American will tell you, that kind of thing doesn't really feel like an option. Still, she went on to study the closest possible major: advertising and marketing. After school she took on a wide variety of roles in the entertainment industry including agent's assistant, script reader and creative executive. She soon realized that her natural ability to use both her right brain and her left brain needed to take center stage in her life and career. So when a marketing job came along (with benefits, yahoo!) she made the leap. When she's not helping her clients break through the B2C noise, she enjoys staycations and is actively learning to be a tourist in her own city.Key Takeaways:We talk about why being disruptive shouldn't always be the goal. Folayo shares which brands are absolutely acing the B2C marketing game. We discuss what actually works on TikTok and why it's not the right fit for every brand. Want to break through the B2C marketing noise? Folyao shares why revisiting what makes you ‘you' is a solid start. We explore what B2C marketing used to be like and how it has drastically changed over the past few years.

Carly J. Cais started in Marketing before she even knew it was Marketing: building websites for businesses back in 2001 (her first website was a My Little Pony flipping shop). She later founded a niche blog and grew it over 12 years to a monthly readership of over 120K visits, partnering with advertising networks and brands such as L'OREAL, Martha Stewart Crafts, and PLAID. She worked in B2C Marketing first, and then switched to B2B in 2014, landing in SaaS soon after. After working with a number of early-stage startups she found a knack for growing SaaS organizations via a combination of Marketing, Revenue Operations, and Sales Enablement, helping companies grow pipelines, expand their customer base, and lay the foundation for scale. She co-founded a consulting company in mid-2021 and launched solo as RevvSpark at the beginning of 2022. RevvSpark provides conversion content & copywriting to Marketing and Growth teams at B2B SaaS companies, focusing on Content Marketing, Demand Gen, and Sales Enablement. If it is visual and needs to convince and convert, RevvSpark provides it. Learn more about Revvspark Learn more about Startingtoknow- https://startingtoknow.com/ Learn more about Ishu Singh- https://ishusingh.com/

In this Episode, I (@Jivraj Singh Sachar) speak with Raj Sarkar, Marketing Legend who has served as the ex-CMO at 1Password, Marketing Head at Atlassian and Google earlier. In today's ecosystem, while there are un-ending trade secrets to the world of B2C Marketing, B2B Marketing remains to be a black box. Raj has had a very interesting journey in the world of Marketing, standing out significantly in Silicon Valley. I chat with him through the episode uncovering his learnings from being an incredible Marketer. In the next couple of minutes, I ask Raj about his journey to break in to Marketing, about his day to day as a CMO and in the process uncover what it means to crack it as a Marketer, what skills are required and can be learned and how to navigate a career in Marketing. This is an absolute gold mine of lessons when it comes to Enterprise Marketing, and there could be no better person to share insights on the subject. Before we get started, here is a quick word on our sponsor for the episode: Stride Ventures, which is one of India's leading Venture Debt Funds, becoming synonymous with innovative startup financing in India. Stride provides comprehensive solutions, going beyond venture debt, to cater to distinctive challenges faced by high-growth and inherently strong businesses, backed by leading institutions. The fund has a portfolio of over 60+ diversified companies, having deployed more than Rupees 1500 Crore to date. In just over two years, Stride Ventures has emerged as the preferred venture debt lender in the Indian Ecosystem. To know more about this phenomenal fund, visit - https://strideventures.in/ Hope you liked the 8th Masterclass on the Indian Silicon Valley Podcast @Marketing with Raj Sarkar! That was it from this Episode, thanks again for tuning in! :) If you liked the episode, do share with your friends or drop us a quick review! Also, do follow us on social media to stay updated with all new episodes: Twitter: https://twitter.com/isv_podcast LinkedIn: https://www.linkedin.com/company/indian-silicon-valley-podcast/ Instagram: https://www.instagram.com/indiansiliconvalleypodcast/ Gallery of all Episodes: https://airtable.com/shrTOFf1z5UT0q9p8 You can also subscribe to the YouTube Channel of the Podcast : https://www.youtube.com/c/IndianSiliconValley/ "If you never try, you never know" Stay Tuned, Keep Building.

In this episode we were joined by John Van Pijkeren. John is a professional in digital, marketing & technology with a capability to combine strategy with execution. He has over 10 years' experience in delivering digital products, platforms and campaigns for leading brands in an international environment. He is currently a Product Manager with Nike, with previous stints with brands such as Heineken. He has also been a consultant and is the co-founder of GiftShift, a solution for non-profit organizations to enable easier donations from supporters.Tune in to hear: - Lessons John learned from aligning multiple operating companies across the globe on martech and processes.- His experience at Heineken and whether it was all B2C or a mix of B2C and B2B? - What impact he thinks came from the dynamics of a global company - global vs local, global vs regional and related implications on skills and capabilities?Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals