Subject Matter

It's not exciting, it's not sexy but managing your operations is going to make you a more consistent creator and reduce stress. How? Tommy Yionoulis unpacks his playbook.Tommy is the Founder of OpsAnalitica, the easy-to-manage operations analytics platform, that helps business owners identify and remediate problems, in real-time.Ben and Tommy get into how OpsAnalitica turns human activity into measurable data, why writer's block is for amateurs, and why merging creativity with discipline is the ultimate win.Follow Tommy:LinkedIn: linkedin.com/in/tommyyAnd if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_

Storytelling isn't a nice-to-have, it's the fuel that powers creators and operators. Find out how to harness the power of narrative.Ben dives into a five-minute breakdown of how to narratives builds culture, asks some questions designed to guide you towards your North Star, and offers up practical ways of how to shape your storytelling for your unique audience.Grab a pen for the inside scoop on building your creator brand.And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_

Why is your social media like a department store? Ben gets into it in this five-minute run down. There are plenty of social media strategies out there but as a creator what do you really want from your posts?Ben goes through picking a channel, creating your content flywheel, and using your feeds to lead your audience to even more of your content. And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_

What's the most valuable resource in the world? That's right, data. Find out how to use it to drive your media business.When you own your data, you own the ability to attract sponsorship, address audience pain points and create the kind of content your listeners are really looking for.Ben gets into how and why first-party data is where it all starts.And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_

Why do some people seem to pack so much more into their day? The secret is learning to scale your time. Ben unpacks how.Whether you're a creator or operator, learning how to manage your time effectively is key to success. In this five minute run-through, Ben shares how to repurpose content, why one plus one equals three, and what exactly he means by low leverage work.And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_

Being a creator can be isolating. And for brands to get the best from creators, they need support. Find out how Grace is bridging the brand/creator gap at Fohr.Fohr is the ambassador marketing company on a mission to create better brand/influencer partnerships.Ben and Grace dig into why building connection between influencers and brands is the secret sauce to great content, how pain points on both sides are constantly evolving and Grace's 3-point framework to motivate creative talent.Follow Grace:LinkedIn: linkedin.com/in/grace-murray-11920946And if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_

Mike is the founder of Glisser, the award winning virtual and hybrid event platform. Hear how a post-pandemic world pushed video to the top of the agenda.Ben talks to Mike about their experiences of working together when Ben was fresh out of university, why working from home allowed people more time to get into video, and why you should think less like an event planner and more like a TV producer to keep your audience hooked.Follow Mike:LinkedIn: linkedin.com/in/mikepiddockTwitter: https://twitter.com/MikePiddockAnd if you want to get into conversation with Ben, give him a follow at: twitter.com/benbradbury_

Jeremy Enns never made it big as a musician but he's channeled his creativity in other ways, building a podcast marketing hub. As founder of the Podcast Marketing Academy, Jeremy offers podcasters a step-by-step podcast growth plan that takes the guesswork out of growing their show. He joins Ben as they discuss how Jeremy built his courses based on real life conversations with creators, why you should build tension into a show, and who he listens to in a world packed full of podcasts. Follow Jeremy: LinkedIn: https://www.linkedin.com/in/jeremy-enns (inkedin.com/in/jeremy-enns) Twitter: https://twitter.com/iamjeremyenns (https://twitter.com/iamjeremyenns) And if you want to get into conversation with Ben, give him a follow at: https://twitter.com/benbradbury_ (twitter.com/benbradbury_)

From sculptor to engineer, Zach Moreno loves crossing creative disciplines. Now he's channeling all his talents into SquadCast. Find out how. SquadCast.fm is the cloud recording platform encouraging creativity and collaboration. Over the last 5 years SquadCast has become a pillar in the podcast community, empowering thousands of podcast hosts across 130+ countries. Ben and Zach dive into why working with others is the spice that he loves, why you should always try and walk the walk, and how the SquadCast studios are removing global barriers for creators. Follow Zach: LinkedIn: https://www.linkedin.com/in/zachariah-moreno-8a1a0432 (linkedin.com/in/zachariah-moreno-8a1a0432) Twitter: https://twitter.com/XachMoreno (https://twitter.com/XachMoreno) And if you want to get into conversation with Ben, give him a follow at: https://twitter.com/benbradbury_ (twitter.com/benbradbury_)

Welcome to season 7 of Subject Matter, the show giving creators the scoop on how to build, grow and monetize your podcast. This first episode is a banger. Ben meets Michael Kadin, the Founder and CEO whose company, RedCircle, has just recently raised $6 million in funding. RedCircle is a podcast platform helping indie creators distribute their pod, analyze their audience and make money from their work. The pair get into conversation about how Mike saw a gap in the audio market, how to manage conflict (and why sometimes tension is the growth area for great ideas), and why RedCircle's values are what stands them apart. Tune in, this is going to be a good one. Follow Mike: LinkedIn: https://www.linkedin.com/in/michael-kadin-a341571b (linkedin.com/in/michael-kadin-a341571b) Twitter: https://twitter.com/mkadin (https://twitter.com/mkadin) And if you want to get into conversation with Ben, give him a follow at: https://twitter.com/benbradbury_ (twitter.com/benbradbury_) Ben is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: http://www.workweek.com/ (www.workweek.com)

Tom Webster loves podcasts, which explains why he's so good at them. Here Tom downloads his wisdom on getting great at interviews, and how he learnt from the best. Ben and Tom get into why growing up listening to radio greats like Larry King sparked a passion for connection through audio, his research on the future of podcasting, and unlocking the power of podcasts on a global scale. You'll also hear Tom's unique takes on the lack of audio options for younger listeners and why it's time audio challenged TikTok to amplify storytelling through audio. Follow Tom: LinkedIn: https://www.linkedin.com/in/tomwebster (linkedin.com/in/tomwebster) Twitter: https://twitter.com/webby2001 (https://twitter.com/webby2001) And if you want to get into conversation with Ben, give him a follow at: https://twitter.com/benbradbury_ (twitter.com/benbradbury_) Ben is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: http://www.workweek.com/ (www.workweek.com)

Season 6 is a wrap. But before Ben signs off, he's got 6 key takeaways ALL aspiring podcasters need. Plus the chance to win a professional audit and masterclass for your show. Ben takes you through the most important and highly actionable insights from Season 6 of Subject Matter. Dedicated to helping creators build, grow and monetize podcasts, tune in and discover how to get your show found, how to create sustainably, and how to make podcasting your full time job. You can also win the chance for Ben and his audio team to audit, analyze and help you build your own show with a free podcast masterclass. All you need to do is tweet Ben at  https://twitter.com/benbradbury_ (twitter.com/benbradbury_) and let him know what you've enjoyed most about this season's show.

To be a great podcaster you need to be a great consumer. Find out how to consume the kind of content that's going to inspire your process. In this super quick run through, Ben goes through the 20% rule, plus 3 tools that are going to help you hyper focus on the kind of content that really matters. And if you want to get into conversation with Ben, give him a follow at: https://twitter.com/benbradbury_ (twitter.com/benbradbury_)

What happens when audio and video interact? For podcasters the answer is: growth opportunity. YouTube's powerful algorithm is a huge opportunity for audio creators and in this 5-minute, highly actionable episode, Ben goes through why this platform can help drive podcast downloads. You'll hear how to package videos, and some of the tools you'll need to help you optimize your reach. And if you want to get into conversation with Ben, give him a follow at: https://twitter.com/benbradbury_ (twitter.com/benbradbury_)

What's the benchmark for podcast success? When a listener loves your work so much, they want to share it with their best friend. Find out how to make your audio highly shareable. In this 5-minute run through, Ben Bradbury talks to budding podcasters on how to create content with your vertical in mind, how to avoid being seen as too promotional, and how to get the best from your podcast and social media assets. And if you want to get into conversation with Ben about shareability, give him a follow at: https://twitter.com/benbradbury_ (twitter.com/benbradbury_)

The final piece of the brand identity puzzle. How to build your brand persona. Join Ben Bradbury in the last of this highly actionable series on branding. With real life examples of creators following the brand identity process, Ben talks though how brand values help you construct a persona, how story archetypes help define your mission, and how podcast host Nicole Casperson put all this into action. Be a part of the conversation and follow Ben: https://twitter.com/benbradbury_ (twitter.com/benbradbury_)

Chosen the brand identity that fits your personality? Now it's time to leverage your values. In part 2 of this brand identity series, Ben shows you how. Ben gets straight into how your brand values should be at the heart of every communication you have with your audience, informing your choice of subject matter, tone of voice and even your artwork. Brand values build the consistency that helps your audience trust and follow you. Find out how in this all action, no noise run through. Be a part of the conversation and follow Ben: https://twitter.com/benbradbury_ (twitter.com/benbradbury_)

How do you decide on brand identity? Don't reinvent the wheel. In the first of 3 episodes, Ben Bradbury offers highly actionable takeaways for creating your personal brand identity. Ben explores the wisdom from Ancient Greece to Shakespeare. Discussing how story archetypes have helped us explain and predict human behavior. Characters like the Sage, the Rebel or the Creator can be broken down into a set of defining characteristics to help brands filter their messaging and marketing activities. Use these tried and tested frameworks to define who you are as a creator, and how you want to connect to your audience. Be a part of the conversation and follow Ben: https://twitter.com/benbradbury_ (twitter.com/benbradbury_)

How do you connect with your audience? You think of your podcast as the tip of the spear, building your offline community through online leadership. Ben introduces a creator doing exactly that. Nicole Casperson is the journalist behind Humans of Fintech, a weekly podcast digging into stories from diverse leaders in the world of Fintech. But her podcast is just one piece of her media company. Through her twice-weekly newsletter and carefully selected social media channels, she can fill rooms at her real life events.  And you can too when you treat your RSS feed as the gateway for connecting with your listeners. This is the episode that goes beyond audio and into all the other channels you can leverage to create real community and connection. Be a part of the conversation and follow Ben: https://twitter.com/benbradbury_ (twitter.com/benbradbury_)

What's the advantage of creating with audio? One of the biggest advantages is the ability to explore nuance and replicate the beauty of conversation. While it is important to maintain a good signal to noise ratio with both audio and writing, there really is no substitute for in-depth conversation to help unravel an idea.  Join Ben as he discusses why digging deep in your conversation is how you get to the gold. Be a part of the conversation and follow Ben: https://twitter.com/benbradbury_ (twitter.com/benbradbury_)

97% of podcasts are consumed within a week of publishing. Consistency counts when it comes to building your RSS Feed momentum, and when you build momentum, you can improve your chances of organically growing your audience. Join Ben as he discusses methods to scale your time while still producing more content, and increase the amount of hits on your feed. Be a part of the conversation and follow Ben: https://twitter.com/benbradbury_ (twitter.com/benbradbury_)

What's the best way to create your most compelling content? Drawing from your own personal experience can be a game changer in engaging your audience.  In this episode, join Ben as he draws upon his own experience on why “living your message” can be the most authentic way to determine the best topics for your content.  Be a part of the conversation and follow Ben: https://twitter.com/benbradbury_ (twitter.com/benbradbury_)

How can we improve the communication we have with our audience? Boosting our signal to noise ratio by removing “crutch words” can improve our communication and grow our show. Join Ben for his takes on improving your signal to noise ratio to help grow your podcast's audience.  Be a part of the conversation and follow Ben: https://twitter.com/benbradbury_ (twitter.com/benbradbury_)

With so many channels of social engagement available, finding the right option for your podcast's community can be daunting. In this Q&A with Jeremy Enns' Podcast Marketing Community, we discuss how you can find the right channel of engagement for your podcast's audience.  Join Ben and company as they discuss targeting the proper channels for your podcast's demographic, as well as tips on repurposing content efficiently for these channels.  Want to join the conversation? Follow Ben and tweet him at: https://twitter.com/benbradbury_ (twitter.com/benbradbury_)

Let's face it, the truth is discoverability sucks and can be a barrier to growing your podcast's audience. Alongside Jeremy Enns' Podcast Marketing Community, Ben explains how you can produce a podcast with discoverability in mind to maximize your market. Join Ben as he shares his insights on better ways to package and deliver your podcast's content for multiple entry points, as well as his methods on creating new ideas for content to maximize your podcast's discoverability. Want to join the conversation? Follow Ben and tweet him at: https://twitter.com/benbradbury_ (twitter.com/benbradbury_)

So you have a podcast, but how do you find the time to market it? In conjunction with Jeremy Enns' Podcast Marketing Community, Ben dives into streamlining your production processes to free up the time to market and grow your podcast effectively. Join Ben as he explains how to structure your production team and divide labor, as well as how to efficiently keep the lines of communication open with your production team so you can market your podcast to a wider audience. Want to join the conversation? Follow Ben and tweet him at: https://twitter.com/benbradbury_ (twitter.com/benbradbury_)

How do you grow your podcast? In this 5-minute run through, Ben talks about why audiences love choosing a niche and how you can leverage that for your show. Join Ben as he sets the scene with a brief media history lesson, before diving into two highly actionable playbooks to make sure you're hitting the right audience for your podcast. Want to join the conversation? Follow Ben and tweet him at: https://twitter.com/benbradbury_ (twitter.com/benbradbury_)

How do you know what type of podcast format works best for you? Ben offers up four choices, plus the pros and cons of each. Get ready to grow your podcast. Join Ben as he unpacks four very different podcast formats. While there are no wrong answers, you'll want to figure out which one plays to your unique strengths as a creator and which feels like the most fun! Be a part of the conversation and follow Ben: https://twitter.com/benbradbury_ (twitter.com/benbradbury_)

How do you grow a podcast? You engage with your audience. But that's hard when Apple and Spotify don't have those capabilities. Ben has the answers. Join Ben as he takes a look at how to grow a community, why he believes podcast platforms will eventually help, rather than hinder, community growth, and why you must always go where your audience go, not wait for them to find you. All action, all signal, no fluff. You're going to want to write this one down. Be a part of the conversation and follow Ben: https://twitter.com/benbradbury_ (twitter.com/benbradbury_)

How do you grow a podcast? Ben shares his experience on podcast frequency and the one thing you need to remember when it comes to podcast cadence. Join Ben as he unpacks lessons from some of the biggest names in podcasts, shares some hacks to help you avoid content burnout, and gets into the numbers. If you're a podcaster or want to get into audio, this is the all signal show that will give you the practical know-how. Be a part of the conversation and follow Ben: https://twitter.com/benbradbury_ (twitter.com/benbradbury_)

How do you grow your audience? Start by recognizing your podcast is as unique as you are. When you start looking inwards and understanding what you bring to your show that no-one else can, then you can start building on your strengths. How to go about it? Ben's got some ideas. Tune in and download his knowledge in this all action, all signal episode. Be a part of the conversation and follow Ben: https://twitter.com/benbradbury_ (twitter.com/benbradbury_)

How do you grow your audience? By creating an honest feedback loop. It's only when you can see the good and the not-so-good, that you can improve and build. Ben takes 5-minutes to go through 3 ways you can make an honest assessment of your own show. And if you want to get hold of his super useful feedback template, just send a DM to his Twitter. All action, all signal and all in five minutes. Be a part of the conversation and follow Ben: https://twitter.com/benbradbury_ (twitter.com/benbradbury_)

How do you grow your podcast audience? You make your opening so compelling they can't switch off. Find out how with Ben Bradbury. Did you know if you keep hold of a listener's attention for more than 90 seconds, they're more likely to finish your show? In this 5-minute run through, Ben gives 3 highly actionable ways to craft the perfect opening for your show.  Get it right and you'll be rewarded by your platform's algorithms and  see your audience grow. All action, all signal and all in five minutes. Be a part of the conversation and follow Ben: https://twitter.com/benbradbury_ (twitter.com/benbradbury_)

How do you monetize a podcast? Sponsored advertising is certainly one route, but getting the right fit is crucial. Join Ben as he guides creators through 3 questions they must answer before signing on the dotted line. When you can tick the box on all 3, you're ready to start making money. Dive into the show, all action, all signal and all in five minutes. Be a part of the conversation and follow Ben: https://twitter.com/benbradbury_ (twitter.com/benbradbury_)

How do you consistently create great content? When you're a creator, that blank document in front of you can be a huge hurdle. Find out how to overcome it. Ben Bradbury has a 4-step framework for creating infinite content and in this 5-minute tear down, he gives you the practical insights you need to show up consistently for audio, social or web content. All action, all signal and all in five minutes. Be a part of the conversation and follow Ben: https://twitter.com/benbradbury_ (twitter.com/benbradbury_)

How to grow a podcast: It's the number one question for creators looking to build and monetize their show and Ben Bradbury has the answers. In this new series on podcast growth, Ben cuts straight to the chase with highly actionable, insightful takes on how to make your audio a success story. Discover why you should include Twitter as part of your growth strategy but not rely on it to build an audience. You'll also hear why converting readers to listeners is a challenge for creators, and why your podcast is the tip of the spear of your media company. All action, all signal and all in five minutes. Be a part of the conversation and follow Ben:https://twitter.com/benbradbury ( twitter.com/benbradbury)

How do you make money from your podcast? With a great guest strategy. Find out how. Ben Bradbury takes you on a 5-minute tear down on why a podcast is an effective way to build qualified leads, why you should work out your customer's LV, and how to turn a conversation into an active deal. All action, all signal and all in five minutes. Be a part of the conversation and follow Ben: https://twitter.com/benbradbury (twitter.com/benbradbury)

How to grow a podcast: Ben's back with the next piece of the puzzle. Discover the formula to become an effective thought leader and build your audience. Join Ben as he takes creators on a 5-minute run through on what thought leadership is, the secret sauce to implementing it in your growth strategy, and why your audience is looking for more than just the facts. All action, all signal and all in five minutes. Be a part of the conversation and follow Ben: https://twitter.com/benbradbury_ (twitter.com/benbradbury_)

How can you know if your podcast is on the right track? Ben takes a quick dive into how to keep tabs on the right metrics, based on a question from a listener. Join Ben as he gets into measuring podcast success. From focusing on the right variables, to the win of just showing up. You'll also hear why the majority of podcasts end up in an audio graveyard and how to avoid the same fate. Be a part of the conversation and follow Ben:https://twitter.com/benbradbury ( twitter.com/benbradbury)

How do you create a successful podcast? Through relatable content. Your listeners are real people and want a relationship with your show. How? Ask the king of content, David Nour. David is back for a third visit to Subject Matter and for good reason. He's the expert at linking offline opportunities to online opportunities through killer content. Ben and David get deep into conversation on using self-deprecating comedy to increase relatability, how to create market gravity, and the importance of segmenting your content strategy.  You'll also hear more on David's work with Fortune 500 CEOs, how he uses content to bridge the gap between consulting and speaking, and how he's building a digital presence for his personal brand. All signal, no noise. If you're starting out in audio or want to build, grow and monetize your podcast, this is the episode you need. Follow David: LinkedIn: http://linkedin.com/in/davidnour (linkedin.com/in/davidnour) Twitter: https://twitter.com/davidnour (twitter.com/davidnour) Follow Ben: Twitter:https://twitter.com/benbradbury ( twitter.com/benbradbury)

Case Study: Alex Garcia has a unique voice. His podcast is fast, all signal, all action. Find out how Ben and the team helped Alex play to his creator strengths. Before you launch your podcast,  take a long, hard look at yourself and ask: What are my strengths? When you identify what you're great at, and the problem you want to solve, that's when you start making great podcasts. Ben gives a quick breakdown of Alex Garcia's 30 Minutes of Growth podcast, drawing out key insights and offering hot takes on how to grow, build and monetize your show. Follow Alex:  LinkedIn: http://linkedin.com/in/alex-garcia-294119159 (linkedin.com/in/alex-garcia-294119159) Twitter: https://twitter.com/alexgarcia_atx (twitter.com/alexgarcia_atx) Follow Ben: Twitter:https://twitter.com/benbradbury ( twitter.com/benbradbury)

How Ben found inspiration from a highly successful YouTuber and how you can too. When Pewdiepie's sitting next to you at an airport departure lounge, you have to strike up a conversation. In this 5-minute teardown, Ben shares the golden nugget of advice Pewdiepie told him and how audio creators can apply it too. When you're at the start of your podcast journey, this is the show that tells it how it is. Take a listen as Ben shares Pewdiepie's wisdom with highly practical takeaways. Follow Ben: Twitter:https://twitter.com/benbradbury ( twitter.com/benbradbury)

How do you expand your brand reach? You synergise your content, creating a newsletter alongside your podcast show. In less than five minutes, Ben goes through why you need to use your relationship capital to reach your audience, why subscribers are gold bars in the bank and why email is read by everyone from an intern to a Fortune 500 CEO. You'll also hear two examples of how to create newsletters based on your strengths with highly actionable takes, and how to figure out the funnel. Grab a pen. Follow Ben: Twitter:https://twitter.com/benbradbury ( twitter.com/benbradbury)

What's audio's number one job-to-be-done? Be a friend to listeners. But not just any friend. Ben takes audio creators through a practical five-minute playbook on why you should be there for your audience on their terms, how to get your tone just right, and why authenticity is so important. If you're a podcaster or want to be one, this is the show where you'll learn how to build, grow and monetize your podcast. Follow Ben: Twitter:https://twitter.com/benbradbury ( twitter.com/benbradbury)

What's unique about audio? Its ability to build an intimate relationship with a listener. In this 5-minute tear down, Ben explains why you only have capacity for so many relationships in your life, how podcasters can use that to their advantage, and why treating your audience as friends is the key to successful growth. Join Ben for  insightful, practical insights on how to optimize for depth and build your podcast audience. Follow Ben: Twitter:https://twitter.com/benbradbury ( twitter.com/benbradbury)

How do you grow your podcast sustainably? Rae Palermo, Senior Manager at Spotify's Megaphone, has the answer. Find out how to build without the burn out. Ben and Rae delve into the kind of conversation every podcaster needs to get in on. If you're thinking of getting into audio or have your own show, you'll know growing your audience is key. But if you can't repeat the actions that make that happen over the long term, you're going to seriously struggle. Rae shares her experience of why you need to talk to your audience before you start a show, how you can build a consortium of shows around a topic creating huge impact, and the 5 different types of monetization paths creators can follow as they scale. Actionable, insightful and not to be missed. Follow Rae: LinkedIn: https://www.linkedin.com/in/rae-palermo (linkedin.com/in/rae-palermo) Follow Ben: Twitter:https://twitter.com/benbradbury ( twitter.com/benbradbury)

What's the one question podcasters ask the most? How do I grow my audience? In this quick run through, Ben has the answers, three in fact. When you understand that audio drives audio, you can unlock the secrets to converting casual listeners to subscribers. Tune in for 3 practical takeaways that will see your audience grow and your podcast take off. Follow Ben: Twitter:https://twitter.com/benbradbury ( twitter.com/benbradbury)

Jen Sargent has 3 questions you need to answer before you hit the green light on your podcast. Find out what the CEO of Wondery asks before she commissions a show. Ben takes you on a fascinating run-through of the 3 whys. If you want to avoid your podcast falling into the dumpster of failed shows, this is the insight you need before you hit record. From joining in the conversation to questioning your format, take a listen and launch your podcast with confidence. Follow Ben: Twitter:https://twitter.com/benbradbury ( twitter.com/benbradbury)

In a word, yes! But why is a whole different matter. Ben takes creators on a quick dive into why YouTube is such a powerful tool for audio. You'll hear takes on why it's so different from Apple and Spotify, why Google and YouTube are all algorithms and no curation, and a neat trick to get your podcast on YouTube even if video makes you uncomfortable. Finally, you'll hear Ben's predictions on the future of YouTube for audio. If you're a creator or want to get into podcasting, this is the insight you need for success. Follow Ben: Twitter:https://twitter.com/benbradbury ( twitter.com/benbradbury)

Deciding on what content to put out can be overwhelming. But there's one rule you can follow to make sure your content always lands. Tell local stories. In this quick dive, Ben shares his wisdom on why it's important to choose highly relatable stories, some real life examples of great local storytelling, and how you can get into the mindset of your listener. If you're a creator looking to get into audio or want to grow your existing podcast, this is five minutes you won't want to miss. Follow Ben: Twitter:https://twitter.com/benbradbury ( twitter.com/benbradbury)

Making money? That's the easy part, but how do you make it sustainable? Daniel Murray, of Marketing Millennials, has the answer. Ben dives into it with marketing legend Daniel Murray. With more than 360,000 LinkedIn users following his Marketing Millennials podcast page and 24k Twitter fans, Daniel is nailing success as a creator. In this episode discover why your podcast comments are content and how to use them, why a true audience follows you from platform to platform, and why you need to think of your podcast as a media company not just a single product. You'll also hear Daniel's spicy take on making money for the long term and not just one-off wins. Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing) Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) Follow Ben: Twitter:https://twitter.com/benbradbury ( twitter.com/benbradbury)