Podcasts about shareability

Welcome to Part 3 of the Viral Videos for Business Series.This week, I'm revealing the strategy behind a LinkedIn video that skyrocketed to 1 million+ views. Unlike Instagram Reels or TikToks, this post had no trending sounds, just powerful messaging and the right timing.I'm covering:Why LinkedIn is underrated for organic reach and how to leverage itThe exact messaging structure that made this post explodeHow to craft viral content with just text and video, no edits requiredThe simple but crucial timing factor that made all the differenceIf you've been sleeping on LinkedIn, this episode is your wake-up call.What You'll Learn in This Episode:[00:00] How This Video Hit 1M+ Views on LinkedIn [02:43] Why LinkedIn's Algorithm Works Differently Than Instagram & TikTok [05:12] The Messaging Structure That Triggered Virality [08:07] The Psychology of Shareability & Engagement [10:15] The Role of Timing & How to Spot Viral Moments [12:40] Why You Don't Need Fancy Edits or Trending Audio for Reach [15:21] How to Reverse-Engineer This Strategy for Your BrandKey Takeaways:LinkedIn's organic reach is wildly underrated. This is your sign to start posting.Viral content isn't just about what you say but when you say it.You don't need fancy editing—just a strong hook, a compelling message, and a clear call to action.Shareability leads to virality. If your content makes people feel something, they'll share it.Resources & Links:Hot Reels WaitlistLINK TO VIRAL LinkedIn Video Next week: I'm breaking down another viral video, but this time with a totally different platform and strategy. Stay tuned.CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Join me as I chat with Zach Yadegari, Co-Founder of Cal AI, as we discuss his frameworks and strategies for building and scaling viral AI Apps. Learn his step-by-step formula creating viral apps. 00:00 - Intro01:40 - Concept Behind Dr. AI and App Feature Overview05:37 - Designing the User Experience08:42 - Inspiration and Primitives in App Design11:10 - User Experience and Simplicity16:05 - Gamification and User Engagement17:26 - Shareability and Marketing Potential20:07 - History Feature and User Retention21:14 - Symptoms Quiz Design23:58 - Incorporating Sources and References24:39 - Chatbot Functionality25:33 - Marketing Strategy and Influencer Outreach28:34 - Prompting for AI Responses33:15 - Go-to-Market Strategy Discussion37:14 - Identifying Target Influencers41:04 - Pricing Structure and Revenue Models1) The Core App Features:• Skin scan for diagnosis• Symptoms quiz• Medical chatbot• History trackingKey insight: Keep it SIMPLE. Basic features done well better than complex features done poorly.2) UX Design Strategy:- Start with basic wireframes• Copy "primitives" from successful apps• Design for influencer marketing• Put app name on key screens• Make results instantly digestiblePro tip: Design screens thinking about how influencers will showcase them in content.3) Growth Strategy:Target audience = concerned parentsBest channels:• Mom influencers• Family content creators• Parenting communitiesLook for creators with 250k+ views/videoBudget: $4-5k per 1M views4)Monetization Structure:Weekly pricing model works best:• $4-7/week• No free trial initially• A/B test different prices• Optimize for repeat usersStrategy: People will delete/resubscribe when needed5) Technical Implementation:- Use ChatGPT API with custom prompts• Bypass medical disclaimers creatively• Build clear diagnosis displays• Include danger levels (1-5)• Add sources for credibility6) Marketing Angles:- Target anxious parents• Focus on peace of mind• Show quick diagnosis stories• Emphasize "should I see a doctor?" use case• Leverage influencer storytelling7) Key Success Factors:• Heavy disclaimers• Accurate diagnostics• Simple UX• Clear value prop• Strong retention hooksWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: https://www.gregisenberg.com/30startupideasLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND ZACH ON SOCIALX/Twitter: https://x.com/zach_yadegari

Welcome to the Visual Storytelling podcast. Let's discuss some benefits of short video clips to promote your business or product. Short video clips can be highly effective for promoting your business or product for several reasons: 1. Attention-grabbing. 2. Concise storytelling. 3. Increased engagement. 4. Mobile-friendly. 5. Shareability. 6. Brand personality. 7. Cost-effective. 8. Analytics and feedback. 9. Call to action. 10. Versatility. In summary, short video clips offer a powerful way to capture attention, convey your message, and engage your target audience, making them a valuable tool for promoting your business or product in the digital age. Before you go, I'd just like to quickly introduce “The Library”. The Library focuses on getting the most out of your mobile phones camera with respect to photography and video. You can find this on Facebook, LinkedIn and Youtube, and I'd really appreciate it if you would check it out and follow the pages and subscribe to the channel.  The Library LinkedIn - ⁠https://www.linkedin.com/groups/14336249/⁠ Facebook - ⁠https://www.facebook.com/profile.php?id=61552682290145⁠ YouTube - ⁠https://www.youtube.com/garyfernon⁠ under the “Be Inspired” playlist ⁠https://www.youtube.com/playlist?list=PLSjHLZPb7xYYBUf_NDCQEZb5OUpQXvF-s⁠ Also, don't forget to follow the podcast  so as not to miss out on, not only new episodes, but catch up on previous episodes you may have missed, or simply wish to listen to again. It genuinely does make a difference. Until next time,  Be Creative. Be Inspired. Be You. https://linktr.ee/garyfernon

As a partner at Shareability, the social content studio and brand consultancy known for creating some of the most shared video campaigns of the last decade, Erick has been working with companies like Google, Intuit, Mars, Adobe, and others, to help them drive social campaign success, better understanding, engaging and activating target audiences. As the founding partner of Down Home with Tim McGraw, Shareability is translating its Gen Z expertise to help Down Home be the preeminent Marketing Machine for the heart of America, creating engaging content, brands, and experiences born out of Nashville. As an extension of his past work directing international environmental and human rights campaigns and volunteering with Mother Theresa at her Home for the Sick and Dying Destitute in Calcutta, he's passionate about Shareability's ongoing contribution to positive social impact. --- Support this podcast: https://podcasters.spotify.com/pod/show/dylanconroy/support

In this episode, Ciara and Sarah discuss their plans for the podcast and their excitement for the upcoming season. The conversation then transitions to a case study on the success of the Brazilian beauty brand Sol de Janeiro. We explore the brand's history, including the launch of their popular Brazilian Bum Bum Cream, and discuss the brand's transition into the fragrance category and its continued success in the market. Sol de Janeiro is a beauty brand that has successfully leveraged TikTok to drive brand awareness and sales. The brand's fragrances became a standout hit among TikTok's community, generating billions of views and millions of dollars in earned media value. Sol de Janeiro's success can be attributed to the power of user-generated content and the positive reactions from real people. The brand has also excelled in creating immersive pop-up experiences and collaborating with influencers and celebrities. By staying current and authentic, Sol de Janeiro has carved out a unique space in the crowded beauty market, and a fantastic deep dive for our next marketing case study.    Time Staps  11:03 Case Study: Sol de Janeiro - Part 1 18:31 Case Study: Sol de Janeiro - Part 2 22:45 The Brazilian Bum Bum Cream Craze 29:23 Transition into Fragrance 39:03 TikTok's Impact on Sol de Janeiro 40:30 The Importance of UGC Content 42:05 The Power of Community and Positive Reactions 43:35 Nostalgia and Cultural Trends 46:19 The Evolution of Body Mists 50:48 Campaign Partnerships and Immersive Pop-ups 56:15 Maximising Awareness and Shareability 01:03:25 Harnessing Customer Feedback 01:05:02 Showing Internal Expertise 01:07:33 Staying Current and Relevant 01:09:15 Wrap-up and Conclusion   Learn more about Socially Ciara Agency here https://sociallyciaraagency.com/   

If you want growth on Instagram, you need to focus on engagement. Shareability, and engagement, which means your content needs to be engaging. Today's two tips, or how to make all content more engaging for your audience, from stories, to reels, to static posts and more. These are simple, and they are going to require consistency and time in order for them to work. But you will be able to implement them immediately. And that's the goal. There's action that you can take even while you are listening to this episode. Which is, how you're going to get more engagement. #1 way to make content more engaging... MAKE IT EASY  You are the leader of your audience and I need you to view yourself as such. Recently, I posted a question box that got no engagement. I got one question from someone asking me where I buy my jewelry. Which is a fine question if it's amongst other valuable questions in relation to fitness, business, or education. That can be rather discouraging or annoying. When it's the only question you get, and you're offering your time for free in order to help people. That's probably one of the top frustrations that I hear from people trying to build a personal brand on Instagram. Question boxes can make your life so easy because content begets content.  People are literally providing pieces of content for you to create. And it feels good when your audience responds and interacts with you. That's the connective piece of social media.  So instead of moping around about the fact that I got no engagement after thousands of people saw my question box, I just got in my stories, and called out my audience and said something along the lines of you guys really have no questions this Sunday morning? I will gladly get in my fourth lift of the week and stay off this app, but I really do enjoy answering your questions. So if you have any, go back and put them in the box. I basically made fun of the situation and brought light to it. Within five minutes I had like at least 15 to 20 questions. I'll say it again, you are the leader of your audience. That doesn't mean you're a dictator. It means that people have chosen to follow you and you do have leverage and helping them help you. So first things first, you need to view yourself as and take on the role of being a leader for your audience. There is agency in that and truth in that. Then you're going to make it easy for them. Always always always filter everything through how easy it is for your audience to engage with you. It's not putting up a question box in your stories, or simply having a call to action in your caption. Can you put the call to action in the actual reel? Can it be the first thing that you say in the caption? Can you give them options to choose from? Can you have them vote on some thing? If you did a number to post, 10 things you've learned from 10 years of fitness, ask what number resonates with them the most. Make it easy. Have them DM you a word if they want more information on some thing, put up a poll with only two options. You get the idea. How can you make an engaging with your content easier for people who already follow you? If you bought your contact or created on the fly, think about that this week or this month. MAKE IT HUMAN One of the weakest points I see in people trying to build personal brands in the health and fitness industry online is that they minimize the personal piece. They don't embrace storytelling, or even identifying with their stories are. They're brand story, we're looking at daily life as a story. I encourage you to embrace that if you feel that this might be somewhere that you're lacking. Tell at least 1 story per week. In your stories OR in a post. PRACTICE. doesn't need to be serious but can be Can be funny and connective! Kid drop off line chronicle, what you're shopping for, any experience you've had! Identify your brand story if you haven't 

Named ‘one of the most 10 influential Brits in Hollywood' by The Sunday Times, Nick Reed has been a successful Hollywood agent, won an Oscar for a documentary called ‘The Lady in Number 6', and co-founded the most successful viral content company in the US.In this episode, Nick discusses with Adam what makes something not just more interesting, but interesting enough to share – along with what it's like to celebrate winning an Oscar with Bill Murray, how to get cast in a Steven Spielberg film, and how to get a Hollywood studio to buy a writer that nobody wants to buy. And at the heart of Nick's philosophy is what he calls ‘giving up the gold': giving value to the other person early, without expecting anything in return. A longer episode that ends this first season, we hope you enjoy it.Nick's company - Shareability: https://www.shareability.com/Follow Nick on Linkedin: https://www.linkedin.com/in/nick-reed-79269731/Watch Nick's Oscar winning film, The Lady in No. 6, here: http://nickreedent.com/---------Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-morgan-3a473a/ Follow eatbigfish on Linkedin and Instagram With thanks to our editor Ruth and producer Ross. Hosted on Acast. See acast.com/privacy for more information.

This episode is about Implementing ESG in companies. We covered topics - What is the first problem company faces with ESG? - What is the most undervalued opportunity of BRSR for the company? - A case study of CDP increasing the band. - Breakdown of Materiality assessment - Stakeholder Engagement Workshop - Have you came accross any ESG Scorecard - Can an ESG Scorecard be an Agent of Change? - Flywheel model of Interactivity, Shareability and Engagement ---- Important Links Guest - https://www.linkedin.com/in/sreeram-mohan/ Company link https://www.linkedin.com/company/pozhat/ ---- ESG Scorecard 2X Formula - Do you want to double the impact of your ESG Scorecard? This means you will 2X the time users spend on your scorecard, twice the number of visitors and two times the count of feedback. Download Now by clicking this link https://73bit.com/2x

Welcome to the Serve No Master Podcast! This podcast is aimed at helping you find ways to create new revenue streams or make money online without dealing with an underpaid or underappreciated job. Our host is best-selling author, Jonathan Green.Today's guest is Vinnie Potestivo has been in the entertainment business for 12 years and has worked with countless guests on his show. He knows that everyone wants to be famous or significant in some way, but not everyone can be famous at the same time. Vinnie believes that people need to be memorable in order to stand out and make a lasting impression. In this episode, Vinnie Potestivo shares tips on creating shareable and authentic content. They discuss the importance of retaining control over one's brand and the power of niche audiences. The speaker emphasizes the value of a strong support team, creating one's own content, and leveraging podcasting to distribute content. They also talk about winning an Emmy award strategically and the power of shareability. The speaker predicts trends in content creation and encourages listeners to focus on goals and build a strong discovery ecosystem.Notable Quotes-        "It's all about how you share it. All about how you share that info. That makes it memorable. A lot of people win awards. So it's how you win."- [Vinnie Potestivo]-       I don't think people are fully understanding how long, how relevant audio content can be. - [Vinnie Potestivo]-     "Ultimately, that's the trick. It's not more visibility. More visibility doesn't lead to discoverability. Shareability leads to discoverability." - [Vinnie Potestivo]-    "But oftentimes, we're creating content that and we pay no attention...it's made for the creator rather than the observer."- [Jonathan Green]-      "I think what you said was really interesting about getting people invested in the story...once people invested in their team, I feel like that was such a powerful way to get people to watch maybe twice or three times or to buy more merch because they're, like, voting and they feel invested." - [Jonathan Green]Connect with Vinnie PotestivoWebsite:  interview.vpe.tv/hub  vpe.tv/hubConnect with Jonathan Green The Bestseller: Serve No Master Free Book on Amazon: Fire Your Boss Podcast Website: https://servenomaster.com/podcast/ Subscribe, Rate, and Review: https://servenomaster.com/itunes Video Episodes: https://www.youtube.com/@ServeNoMasterPodcast

In this episode, Owen and Randel discuss the shareability of Chinese Martial Arts, how challenging it can be, and what we can do to promote it! Kung Fu Conversations (KFC) - Reach Out and Let Us Know What You Think! ⁠⁠Instagram⁠⁠ ⁠⁠Facebook⁠⁠ ⁠⁠Buy Me a Coffee⁠⁠ ⁠⁠KFC Gmail⁠⁠ Randel @ Red Forest Chinese Boxing - Contact: ⁠⁠Instagram⁠⁠ ⁠⁠Facebook⁠⁠ Owen @ Boulder Internal Arts - Contact: ⁠⁠Blog⁠⁠ ⁠⁠Instagram

Are you ready to take your personal brand and business to the next level through the power of podcasting? This week, host Tracy Wilson sits down with Emmy® Award-winning Media Advisor, Vinnie Potestivo, Editor-in-chief of I Have A Podcast® as he shares his expert insights and experience on how to grow your business through the power of podcasting. #UnlockedWithTracyWilson #Podcasting #VinniePotestivo #PersonalBranding #businessgrowth In this audio, you will learn:1. How to Leverage Social Gold for the Future of Media2. The Power of Shareability vs. Visibility3. Leveraging Awards to Stand Out in the Creator Economy.Key Points in this Episode 6:18     Podcasting vs TV14:53  The power of sharing your passion24:45  Control your discoverability28:17  Stand out on social media35:54  Pre-purpose your content49:04  Amplify Your Podcast on IMDb

Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Information Markets, published by eva on November 2, 2022 on LessWrong. Epistemic status: Exploratory. This post would be shorter and contain more math if I'd thought about it more first. I don't like prediction markets, as currently described. They're similar to ordinary stock markets, which economists say are supposed to be efficient, but don't look it. People say "If you think the markets are wrong then you can bet on them and make a profit" but I don't actually expect that to be true, because markets don't only contain sincere attempts to optimise prices. They also contain schemes to extract money from others without adding information, or to cheat in forbidden ways without getting caught, and similar nonsense, and so honest trading strategies have to be not only beneficial but also inexploitable, or you'll just end up paying people to rob you. Most of this gets much worse in a prediction market, especially a market that is being used to inform decisions that people care about, and where who knows how many people have who knows how much private information behind their opaque betting strategies. I don't expect the libertarian zero-regulation "let the market blindly solve all our problems" will actually produce something anyone should trust here. Other facts I dislike about prediction markets: They aren't fair in any technical sense over the value of information provided. Can't accurately collate private information known to different participants. Implement EDT instead of LDT if followed blindly, which they don't provide any alternative to doing. Don't legibly convey why they reached the conclusions they reached. Pay information ransoms to people who intentionally create uncertainty in the first place, which is a perverse incentive. Make adding information a race to the microsecond even though there's usually no strong time pressure on the part of a subsidiser / people who want the prediction. Include rational agents who don't think others are lying, but are betting money, even though that's clearly a zero-sum game. I think I can fix most of these, albeit at the cost of proposing something that is substantially less pure and simple as "everyone can bet about what will happen". To distinguish them, I'll call the thing I'm trying to describe an Information Market, although it fills the same niche. Shareability levels of Information: Public Information: Everyone has it; everyone knows everyone has it; it's basically part of the common prior.Private, Verifiable Information: Some subset of the participants know it to start with, and they can prove it's true to anyone they feel like telling. Maybe there's a signed certificate from Omega, maybe they've got a photo of the murderer fleeing the scene, something like that. You can't meaningfully accuse them of lying, but they've still got the option of not telling you if, for some reason, they don't want to. Private, Expensive-to-Fake Information: It's somewhat a matter of trust, but at least you can put a number to it. They'd have to pay x dollars on the fake certificate black market to tell the specific lie they're telling now, assuming it's a lie.Private, Unverifiable Information: Some subset of the participants know it to start with, and you'll have to take their word for it as to whether it's true. It's entirely possible they're just making it up for a laugh or as a scheme to get money from you. Delayed Verifiable Information: You've no idea if they're lying now, but you'll be able to find out later. There are some hazards around this, but mostly they can say something like "put my life savings in a holding account and conviscate it if it turns out I'm lying" and if they've got enough money total, it turns into Verifiable Information with Extra Steps. How an Information Market works through a problem: Information selli...

Link to original articleWelcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Information Markets, published by eva on November 2, 2022 on LessWrong. Epistemic status: Exploratory. This post would be shorter and contain more math if I'd thought about it more first. I don't like prediction markets, as currently described. They're similar to ordinary stock markets, which economists say are supposed to be efficient, but don't look it. People say "If you think the markets are wrong then you can bet on them and make a profit" but I don't actually expect that to be true, because markets don't only contain sincere attempts to optimise prices. They also contain schemes to extract money from others without adding information, or to cheat in forbidden ways without getting caught, and similar nonsense, and so honest trading strategies have to be not only beneficial but also inexploitable, or you'll just end up paying people to rob you. Most of this gets much worse in a prediction market, especially a market that is being used to inform decisions that people care about, and where who knows how many people have who knows how much private information behind their opaque betting strategies. I don't expect the libertarian zero-regulation "let the market blindly solve all our problems" will actually produce something anyone should trust here. Other facts I dislike about prediction markets: They aren't fair in any technical sense over the value of information provided. Can't accurately collate private information known to different participants. Implement EDT instead of LDT if followed blindly, which they don't provide any alternative to doing. Don't legibly convey why they reached the conclusions they reached. Pay information ransoms to people who intentionally create uncertainty in the first place, which is a perverse incentive. Make adding information a race to the microsecond even though there's usually no strong time pressure on the part of a subsidiser / people who want the prediction. Include rational agents who don't think others are lying, but are betting money, even though that's clearly a zero-sum game. I think I can fix most of these, albeit at the cost of proposing something that is substantially less pure and simple as "everyone can bet about what will happen". To distinguish them, I'll call the thing I'm trying to describe an Information Market, although it fills the same niche. Shareability levels of Information: Public Information: Everyone has it; everyone knows everyone has it; it's basically part of the common prior.Private, Verifiable Information: Some subset of the participants know it to start with, and they can prove it's true to anyone they feel like telling. Maybe there's a signed certificate from Omega, maybe they've got a photo of the murderer fleeing the scene, something like that. You can't meaningfully accuse them of lying, but they've still got the option of not telling you if, for some reason, they don't want to. Private, Expensive-to-Fake Information: It's somewhat a matter of trust, but at least you can put a number to it. They'd have to pay x dollars on the fake certificate black market to tell the specific lie they're telling now, assuming it's a lie.Private, Unverifiable Information: Some subset of the participants know it to start with, and you'll have to take their word for it as to whether it's true. It's entirely possible they're just making it up for a laugh or as a scheme to get money from you. Delayed Verifiable Information: You've no idea if they're lying now, but you'll be able to find out later. There are some hazards around this, but mostly they can say something like "put my life savings in a holding account and conviscate it if it turns out I'm lying" and if they've got enough money total, it turns into Verifiable Information with Extra Steps. How an Information Market works through a problem: Information selli...

What's the benchmark for podcast success? When a listener loves your work so much, they want to share it with their best friend. Find out how to make your audio highly shareable. In this 5-minute run through, Ben Bradbury talks to budding podcasters on how to create content with your vertical in mind, how to avoid being seen as too promotional, and how to get the best from your podcast and social media assets. And if you want to get into conversation with Ben about shareability, give him a follow at: https://twitter.com/benbradbury_ (twitter.com/benbradbury_)

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Influencers, Taste Tests and Star Wars....Oh my! Welcome to the Cult Of Odd's first foray into being a slave to the algorithm.We're riding those waves of likeability, Shareability and even memeability. Yes I realize those last 2 aren't even real words. But who cares, when you getting a fat cache dump from the algorithm sugar daddy!Odd's begun the most specialist of season early, that's right he's expressing his "Airing Of Grievances"...Did we just make a Seinfeld joke? What year is it?Aside from a Fesitvus for the rest of us...Odd's putting his thoughts down and sharing them with the social media plugs. (Hey pal, you looking for some ear candy? I got what you needs and the first taste is free.)You can read his random Odd Thoughts at our main website, but because were so awesome, we'll provide you with links.Now the folks getting the YouTube version of the "FunSize" will see Odd tasting Coke Starlight, Mountain Dew Flamin' Hot and Coke Caramel Coffee..We though you, our beloved listeners should get to see it too. So follow those links to Odd's (@myradioisodd) TikTok videos.Here are the links for the articles too! Ain't we swell?Social Media Influencers Are DeadWhy I Hate Star WarsMusic ByDevo Spice https://devospice.bandcamp.comThe Belle Isle Rats belleislerats.comMichael William Hunter https://michaelwilliamhunter.bandcamp.comDon't forget to hit our Merch Shop! https://littleshopofoddities.myspreadshop.com

Welcome to The Marketing Hotline, where you leave us a message asking YOUR burning marketing-related questions. We pick up your call and do our best to help you become a Master Marketer (or at the very least, to help you figure out how to make more genuine connections with your dream clients). When it comes to marketing, there's always something new to learn. And often, the most successful marketing strategies come to us by studying the success of existing brands and high-growth companies. That's why today's episode of The Marketing Hotline is all about Wordle. We were intrigued about the recent success of this app that has achieved massive success through word-of-mouth marketing. In this episode, we'll explore what makes Wordle so special and how you can use its success secrets to improve your own marketing efforts. Stay tuned! In this episode, Kelsey & Alex are sitting down to talk about the recent viral success of the word app, Wordle. Kelsey breaks down 3 Marketing Strategies that Wordle is doing well, including: Establish a Memorable Brand Name Use Natural Scarcity to your Advantage Focus on Shareability & Word Of Mouth For more visit... Send us a DM with your Burning Marketing Questions: https://www.instagram.com/themarketinghotline/ Listen to The Marketing Hotline on your podcast app of choice https://link.chtbl.com/marketinghotline Also, 1 - Join our

On our first track this week, Glenn the Geek and Producer Jaime are joined by Stu Goffman from a brand new podcast app called Picked Cherries to discuss how their helping us all with Audience Growth by increasing the discoverability and shareability of our podcasts.. Then, we are bringing things back to Podcasting Basics in our second track, as Joel Lounds from Shady Side Media and Florida Man News provides some great ways to tweak your recording environment for better sound. And, our third track is a key note on Marketing and Monetization brought to you by your hosts who answer the age-old question: How much to charge for ads?! Plus, we'll discuss Spotify's latest acquisitions, share our latest community shout outs, AND catch up with the man himself, Mr. Chris Krimitsos, on how the team's planning for Podfest in May is coming along. Welcome to the conference!Presented by: Podfest Multimedia ExpoTitle Sponsor: BuzzsproutHosts and Executive Producers: Glenn the Geek of Horse Radio Network and Producer Jaime of Flint Stone Media, Florida Podcast Network, and Business in the Bedroom | Catch their past show, Finding Florida!Link: Get your tickets NOW for the May 26-29 Podfest Expo in Orlando!! (Use the code "PMEpodcast" to get 20% off any ticket.)Guest, Track 1: Stu Goffman of the Picked Cherries AppGuest, Track 2: Joel Lounds of Shady Side Media and FPN's Florida Man News (Coming soon!)Track 3, provided by your hosts! Free tips from Producer JaimeEmail the Hosts: Glenn: Glenn@HorseRadioNetwork.com | Jaime: Jaime@FlintStoneMedia.comVocal Editor: Paul StevensAssistant Producers: Jorge Hernandez & Amber AmorteguiIntro Voice Over Artist: Jodi KrangleEquipment Sponsor: TASCAM (We use their Mixcast 4 and LOVE it!!)Also check out: TASCAM TM-70 Dynamic Microphone | Tascam TH-05 Monitoring HeadphonesInterested in becoming the show's next Sponsor? Contact the Podfest Podcast team today!Connect with Podfest and Follow on Social Media (@PodfestExpo): Instagram | TwitterJoin the P

Whether or not you're completely addicted to Wordle, the simple online word game that recently got bought by the NYTimes for 7 figures, you've probably heard of it. Even if you haven't heard of it, you've probably seen people posting cryptic social media statuses about it with green, grey, and yellow squares. It's the latest viral fad that everyone is talking about. But, this isn't the first time a toy or game has had it's moment in the sun or 15 minutes of fame.In today's episode, I examine 3 toys and games that went “viral” Wordle, Pokemon Go, and Silly Bandz. In just 2 months, Wordle had 300,000 players. Pokemon Go saw even more exponential growth with over 100 million users the month after it launched. Shortly after they launched, Silly Bandz were so popular that they got banned from many schools because kids played with them too much. Besides getting a little jolt of nostalgia for the fads of the past, in this episode you'll learn about 3 of the toyetic principles that helped these products succeed with such a big burst of energy. Even though these products are very different on the surface, they actually have a lot in common.EPISODE CLIFF NOTESFind out the history of Wordle, who made it, when, and why.Learn how bringing a scarcity element to a toy or game can help with success.Find out the “joke” commercial that went on to become a game that earned over $1.2 billion in revenue.Find out the 3 toyetic traits that Wordle, Pokemon Go, and Silly Bandz share, they're similar to our toyetic principles!Learn how building authority and community can play into the longevity of a toy or game.Find out what other than timing contributed to the success of these three products.MENTIONED IN THIS EPISODE:For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/111

We welcome YOU back to America's leading higher education podcast, The EdUp Experience! In this episode, YOUR guest is Anne Olderog, Partner at Vivaldi Group, YOUR guest is Dr. Joe Sallustio, & YOUR sponsor is Claremont Lincoln University! Anne discusses her marketing experience working with Fortune 500 companies & how technology will help define the future of learning. What does the technology adoption curve look like today? Anne says that VALUE is defined by SHAREABILITY today, regardless of the quality of the content. If the content is not shared, people won't experience it or believe that it has value. When an industry is going through disruption, it's important to stand for something & communicate what that something is -- effectively. Wow, one of our favorite all-time episodes & one that will bring you INSTANT value. Anne is a Partner at Vivaldi, leading projects on growth/innovation strategy, positioning and brand architecture. Prior to Vivaldi, Anne was a Partner at Horizontia Consulting, leading marketing & branding projects for clients in financial services, technology & consumer goods. Prior to Horizontia, Anne was Head of Strategy at Clark McDowall, where she created new brands & laid out innovation strategy for clients such as Pepsi, Kellogg's, Dannon or Twinings. Her background in branding (at Wolff Olins, part of the Omnicom Group) as well as in strategy (at McKinsey & Co & the Boston Consulting Group) enables her to combine the rigor of an analytical approach with creative insights & out-of-the box thinking. She also brings experience in leading organizations through change gained on the client side, as Senior Director of Strategy & Corporate Development at Bertelsmann, one of the world's largest media companies. She started her career in the mergers & acquisitions/corporate finance group at Goldman Sachs. Thank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp! Connect with YOUR EdUp Team - Elvin Freytes & Dr. Joe Sallustio ● Learn more about what others are saying about their EdUp experience ● Join YOUR EdUp community at The EdUp Experience! ● YOU can follow us on Facebook | Instagram | LinkedIn | Twitter | YouTube Thank YOU for listening! We make education YOUR business!

It’s critical that you hook your audience on social media within the first three seconds. On this episode, we’ll cover that and other social media strategies that will help you get results. Key Takeaways From This Episode: Testing “shareability” on Facebook How to test on Instagram Measuring ROI Key metrics to pay attention to In-person meetings approach Resources Mentioned In This Episode: One Million Followers: How I Built a Massive Social Following in 30 Days Hook Point: How to Stand Out in a 3-Second World Influence: The Psychology of Persuasion Tiny Habits: The Small Changes That Change Everything Contagious: Why Things Catch On About Brendan Kane With over 10 years of experience in the digital world, Brendan helps his clients by building strategies, tools, and intelligence to amplify their business’ growth and developing ways to engage new audiences, drive traffic and optimize their monetization goals. He’s also the author of ‘’One million followers: How I built a massive social following in 30 days’’ and ‘’Hook point: How to stand out in a 3-second world’’. Connect with Brendan Website: www.hookpoint.com / www.onemillionfollowers.com / www.brendanjkane.com  Instagram: @brendankane Facebook: Brendan Kane   If you are struggling with feeling overworked or overwhelmed, access the Top 10 Stress Management Tips for the Overworked free right now.  Kristel Bauer, the Founder of Live Greatly, is on a mission to help people awaken to their ultimate potential.  She is a wellness expert, Integrative Medicine Fellow, Keynote Speaker, Physician Assistant, & Reiki Master with the goal of empowering others to live their best lives! Follow her on: Instagram: @livegreatly_co Clubhouse: @livegreatly LinkedIn: Kristel Bauer  Youtube: Live Greatly, Kristel Bauer To learn more about Live Greatly's transformative online courses for personal development and self-improvement, to discuss collaborations and partnerships, or to book Kristel as a speaker or consultant, click here.

The latest TVF webseries and the CRED ad both prove that shareability is a phenomenon that's become important for marketers. Tune into this episode, as the travelling professor looks into the pros and the cons of shareability!You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukhInstagram: @thetravellingprofessorTwitter: @edgysid In case you're late to the class and want to catch up on previous episodes of The Traveling Professor's Diary, you can do so at: https://ivmpodcasts.com/the-travelling-professors-diaryYou can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook.You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.You can check out our website at http://www.ivmpodcasts.com/

Entrepreneur Tim Staples joined host Michael Redd to talk about his hard-fought wisdom and experience, a reminder to place your bets carefully, and how to always be prepared for change.“I like to think of passion as like a metal detector for where the good stuff is.” – Tim StaplesTim Staples has carved a space for himself in the marketing and advertising world, first in sports, then in the entertainment industry, and now with major brands like Pepsi, AT&T, MARS, Adobe and The Olympics. He has an “... unprecedented track record of creating some of the biggest hits in digital marketing.”But it all nearly fell apart when he started out on his own and realized there was more to entrepreneurship than just taking the leap.If you're a fan of the show don’t forget to Subscribe to see new episodes, and Rate or Review us wherever you tune in!In this episode Michael and Tim talked about:How to build emotional storytelling in a digital worldWhy humility and taking risks go hand-in-handLessons along the path to becoming a “sage of content, ideas, and disruption” The best way to learn how to swimHow to host 40 celebrity events in 60 daysThe origins of Shareability and rise of the YouTube machineAnd more!To ask a question, read the transcript, or learn more, visit MichaelRedd.com.Resources:Shareability.comTim Staples on TwitterTimStaplesBook.comMichael Redd on Instagram

Guest Bio:Nellie worked at a law firm. Bryce was on the founding team of an agency called "Shareability". We worked hard during the week & played harder through the weekend. A lump was found in Nellie's chest and the "what-if's" grew rampant while we waited on results. The doctors said it was likely cancer, and it was then we realized these "careers" were only a means to the adventures we desired.How many other people are living like this?? What if we could adventure WHILE building careers?We decided to create "The Jurgys" to not only document the memories for our future selves & potential children but to also inspire others to adventure with their families & friends. Every week we traveled seeking adventure and hid geocache treasures to inspire the locals to get out and explore where they live! Fast forward to today and we're still at it...now working with like-minded brands and organizations that EXIST for the same results!

¡Que alegría tenerte por aquí! En este episodio te comparto la importancia del Shareability en tu plataforma y tips sobre como verificar que contenido es el que le gusta compartir a tu audiencia. Para enviar tus preguntas o sugerir algún tema que te gustaría escuchar por aquí, contáctame a través de https://www.likeapropr.com/contactPara recibir todos los episodios directamente a tu email, suscríbete en: https://www.likeapropr.com/suscribeteNuestra pagina web: https://www.likeapropr.comSigueme en las redes sociales a través de: Instagram: https://www.instagram.com/likeaproprFacebook: https://www.facebook.com/likeapropr --- Send in a voice message: https://anchor.fm/hablemos-de-contenido/message

On this episode of Eureka Moments Only, we sat down with Oscar Winning Producer Nick Reed. Nick is the co-founder of Shareability (shareability.com) and gives us insights on storytelling, advertising and building brand love in the digital world. Nicholas (Nick) Reed is an Oscar winning documentary film producer, Digital Transformation expert, creator of the most shared and engaging content In the world. He has worked for Pepsi, AT&T, Global Olympics, Hyundai, Pizza Hut, and many high level influencers like Cristiano Ronaldo.

Once you’ve determined the type of content that will take your website to the next level you’ll want to make sure that it has the key elements necessary to drive relevant traffic.  The two best indicators for success are value and shareability.  Your content must be worth linking to and easy to share. We’ll discuss value in terms of originality, practicality, detail or effort.   We’ll also discuss shareability in terms of accessibility, skimmability, emotional resonance, utility, and convenience.     What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode?  Connect with us & our SEO Services Company:  https://seo.co/blog/  //  https://twitter.com/seodotco  //   https://www.linkedin.com/company/seodotco/  //  https://podcast.seo.co/ // https://dev.co/ // https://link.build/   

If you’ve ever been hesitant or nervous to be penalized for link-building then natural links will be your best friend.  There’s no risk and major advantages to using them.  First you’ll need to create content that has mass appeal that provides value AND has shareability.  Content that’s powerful enough to do the work of driving traffic for you.  This could come in the form of content, data, functionality and tools, gimmicks or people.   What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode?  Connect with us & our SEO company:  https://seo.co/blog/ https://link.build/  https://dev.co/  https://www.linkedin.com/company/seodotco/ https://podcast.seo.co/

Content marketer & SEO extraordinaire Yosef Silver joins the podcast to offer his advice on creating content that ranks, reaches, and engages: • How to create content that both drives traffic from the SERP and pops off the page • What sort of content structure lends itself to user engagement? • How to give your content that balance we all look for Plus, why it might be time to abandon some of the old institutions of content marketing and SEO! ------------------------------------------------------------------------------------------ EPISODE SUMMARY ------------------------------------------------------------------------------------------ In the first segment, Mordy and Sapir discuss how content consumption is changing, specifically regarding technical content. Users prefer simple content in video format if possible. What's most important is to research the SERP and see what types of content comes up that Google prefers. In the interview segment, Mordy interviewed Yosef Silver of Fusion Inbound to discuss some content marketing ideas. They go over creating content plans, knowing your audience, email marketing, and a few content creation ideas to try for your next marketing campaign! Timestamps: Content Expectations are Changing, Are You? [00:06:28 - 00:24:45] Building Balanced Content [00:24:49 - 00:50:01] SEO News [00:50:36 - 00:54:05] Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Yosef Silver fusioninbound.com/ twitter.com/ysilver www.linkedin.com/in/ysilver/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

In today's episode, I'm going to share with you how to be magnetic to your leads and clients. This one is super juicy! There are actions and strategies you can use to be more magnetic to the right people. In this podcast episode, I'll share five of those strategies, and I've even got myself a very dodgy but cool magnet metaphor that perfectly demonstrates how you can be more magnetic in your business. So let's jump in, shall we? In this day and age, particularly with this whole feeling of “have’s” and “have-not’s” on social media, the “cool kids” versus the "not-cool kids," it could be very easy for us to assume that magnetism - or being attractive to your ideal client - is a thing that some people have and some people don't. But speaking from experience, I can tell you that being magnetic to your ideal clients and leads doesn't come down to some random innate quality that you have. Let's look at five concrete strategies for magnetism. 1. Magnets are polarizing. So magnets have a north and south - a positive and a negative. And when it comes to you showing up in your business, you need to reconcile yourself with the fact that not everyone is going to love you. When you share your deeply resonant messaging from the heart, some people still won't like it, and some people will actively dislike it. There are people out there who hate Oprah. I don't understand it.  There are also people out there who hate Adele. I don't understand that either. But there are. And the thing those two ladies have in common is they deeply connect with their true belief system and what they're willing to do and not willing to do. They go and share it unapologetically. And they aren't on Facebook looking at all the negative reviews about themselves.  They aren't going, “Oh, that person didn't like that song. I'm not going to release another song again until I get it right.” That's not how you become magnetic! You become magnetic by deeply standing in your power about the message you share, your belief system, and accepting that not everyone is going to love you. Now being polarizing is sometimes used in poor ways. For example, being a jerk on purpose, or swearing a lot because you want to drive away people who don't like swearing, or doing things that are purposefully controversial when it's not even particularly important to you. I actually had a conversation with someone about this at a recent event. She said she's not really that big of a swearer, and she doesn't really care about swearing, but she swears a lot on her podcast because it drives away people who don't like swearing and she thinks that “niches” her down. And I was like, “but if it's not important to you, why are you polarizing people on it?” There are also people out there who teach this as a strategy, to purposefully choose a popular belief in your niche and then argue against it.  Sometimes it's done as a click-bait thing. And I just think this is really stepping out of alignment. So when I talk about being polarizing, I'm not saying to be a jerk, or to purposefully go out there and criticize something popular just for the sake of it. Instead, be really clear on what you do believe in and stand for it. If there is something you see happening a lot, and you profoundly disagree with it, don't be afraid to talk about it.  You may repel a bunch of people, but that's what magnets do.  When you polarize, you will repel those who aren't your ideal clients, and you will magnetize those who are. Be really clear about who you are, what you stand for, and do some reflection on which beliefs you hold near and dear.  Start speaking about those more consistently, with the understanding that some people aren't going to like it. When it comes to getting haters or people un-following you or un-subscribing, it's all just part of what we call in the TakeOff program “Business Bingo.” That’s right.  We actually have Bingo - things you can check off when they happen in your business, because they are part and parcel of being an entrepreneur. That includes people sending you messages saying you're stupid, people hating on you, and people un-following you. Have you heard of “hair tossing?"  It's when someone leaves your community, un-follows your page, or un-subscribes from a mailing list, but they can't just walk out quietly - they have to get up and toss their hair and tell you what you've done wrong before they exit. That is just part of “Business Bingo,” and it's going to happen. In fact, it's a sign that you're making it, so celebrate it and check it off! 2. Get stronger. Share more content. Did you know that when you consistently rub a magnet on another magnet in the same direction, it gets stronger? That is so cool. (You get a little science lesson in with your podcast episode today!) As online business owners and entrepreneurs, we need to get stronger as well. The way we get stronger and grow our magnetism is by being consistent and sharing valuable content. That is what magnetizes people towards us. So yes, it's a bit of a stretch with this magnet metaphor, but it works, right? We want to get stronger. And we want to strengthen our magnetism by putting out more consistent, valuable content for our ideal clients. This works in a range of different ways to magnetize people towards you: SEO. When people are Googling things, and you've got content that relates to these things, they're going to be more likely to find you. Shareability. When you create valuable content for your ideal clients, they will share it with other people who need that content as well. Consistency. Consistency always trumps “flash and crash” strategies when it comes to growing your reach and your audience. When I can trust you are going to turn up consistently and you're going to add value consistently to my day, then I will consistently follow you and be drawn into watching your video or consuming your content. I've had hundreds of people tell me when they are scrolling Facebook, and they see those spots, they stop scrolling to watch my video because they know it will be valuable for them. That has come from consistency, not just a single fancy schmancy video that I did once and was a value to them. It was that consistency - I have proven my worth and my value in investing their time to watch my videos. 3. Moving closer. If you've got a ball bearing here, and your ideal client is over on the right side and you're the magnet and you want to draw that ball bearing towards you, you can do that simply by moving closer and closer and closer. But you don't have to chase them. Sometimes when you use a magnet and you push it too close to something too quickly, it actually pushes the thing away. That is what happens when you brace in too far. So don't be aggressive towards your customers and ideal clients, but move a little closer to them. A great analogy is from the movie “Hitch,” when Will Smith talks about how you come in 90% of the way, and you let them come in the other 10% - that is exactly the type of metaphor that I love! You’re moving closer to your ideal client, saying “hey, look at this magnetic thing that I have here,” and then they get to make the decision about whether to jump on board or not. This includes things like asking for the sale consistently, talking about your products and services, talking about the way you serve and help people, and consistently inviting them to engage with you. You can put this into action when you send your regular newsletters, or short emails to your audience to say “hey, just wanted to send a quick email to check in and see if you still need help with A, B or C - let me know.” Those simple steps are actually moving closer to your audience while still giving them the power to make that final call. 4. Get out of the box. Magnets left in boxes and shiny packaging are not particularly effective at attracting iron towards them, are they? Often when we are in business, we feel like we have to have this beautiful shiny packaging, but that packaging makes you less magnetic. People want to buy from other human beings.  Showing your true self and your flaws - jumping out of your shiny packaging - is actually a way that you can magnetize more people towards you. When I share posts like a ranty Facebook Live on my couch with no makeup, I often get a better response than the pretty, well-presented ones where I'm sitting at my desk. And me sitting at my desk often performs better than those beautifully modeled, studio recording sessions. In fact, I've never done beautifully modeled studio recording sessions because when I see them from mentors that I follow, I don't really like them as much, and don't watch them as much, because they look like a perfectly manicured ad. Humans are distrustful of advertising and marketing, so the more you look like a perfectly polished ad, the less magnetic you are – I know, it's so counterintuitive! We come from a long masculine history of admiration marketing, and “you need to admire me because I'm perfect and I've got it all figured out.” Buuuut that doesn't work anymore. In this age of human to human business, being more human actually makes you more magnetic. So get out of your perfect packaging from time to time, and start connecting human to human with your ideal clients.  You might just find that you become instantly more magnetic. 5. Find your true north. Left to its own devices, a magnet will consistently point north. For us as online business owners and entrepreneurs, finding our true north makes us more magnetic. When I say "find your true north," I'm talking about things like trusting your gut and following your intuition. Stop following people who don't align with your values and what you prioritize. Stop trying to be a cookie cutter model of someone else's business and find your own true north instead. For a long time, I thought that I needed to have lots of testimonials in order for people to feel like they could trust and buy from me. But whenever I asked my clients for testimonials and shared them, talking about how so-and-so made $8,000 after just six weeks in the TakeOff program, it just felt really weird to me and I was uncomfortable with it. Then I had a conversation with a client of mine, talking about my discomfort with those kinds of testimonials, and she agreed.  She worked in the weight loss space, and she said, “I don't like sharing my clients “before” and “after” photos, because it's like I'm taking the credit for them, and I've had companies and coaches do that to me, and I don't like it. I lost weight because I was the one who did the work.” And I feel exactly the same when it comes to client testimonials. Me saying that so-and-so made $10,000 in six weeks doesn't actually resonate or feel congruent for me.  Sure, that person might have been in my program or done coaching with me, but they did the freaking work. They're the person who went out there and got the clients, and delivered to the clients. They did the marketing.  They showed up. They overcame all the mindset blocks and did the work. I just didn't really enjoy nor feel aligned with the process of sharing client testimonials - particularly the ones about the money. Instead of getting perfectly polished client testimonials, what I do now is collect those moments when someone just organically shares their thoughts and feelings about the program.  When they say, “oh my gosh, this was amazing, thank you so much” in reference to a specific part of the program or process, I share their words, onto sales pages or occasionally social media, but I don't share them a lot. By talking that through with my audience, so many people said, “That's why I love you. That's why I still follow you, because you're not claiming all of your client’s successes.” And it was such an amazing thing for me. It simply came from listening to myself - listening to what felt right for me and what didn't. Now, there's a big difference between this and slightly pushing me outside my comfort zone. This just wasn't aligned to my values. It's important that we get good practice discerning between the two. Ultimately, if you are feeling like something is not the right fit for you, or not the right strategy for you, you don't want to behave in that way. Trust your instincts and find what is true north for you. Don't be afraid to discuss it with your business coach or mentor, because a great business coach or mentor should be able to help you to dig into whether this is a values misalignment or just a discomfort. A great business strategist or coach will be able to help you find other strategies to get the same outcomes without having to step out of alignment. Throughout my years in business, when something comes up and I feel like it's a values misalignment, I discuss it with my coach or mentor immediately.  At times it has led to me firing that coach or mentor, because they wanted me to blindly keep implementing something I could see was deeply out of alignment. I once had a coach who wanted me to put a countdown timer on an email I was sending, even though that countdown timer wasn't real, and didn't actually change anything. We had this deep conversation about why I wasn't willing to lie in the sales process, and they just wanted me to blindly do it.  So I fired them. It was like - I can't work with you as a mentor if you can't help me keep my conversion rates high without creating false scarcity. That was such a great eye opener for me! So if you are having these thoughts about different business strategies you're being taught, go and speak about them with the people who are teaching them to you because they will be able to help you discern between a values misalignment versus just nudging you outside your comfort zone.  If it is a values misalignment, they should be able to help you find alternative strategies that feel more aligned for you. So here is a quick recap: Polarize, but don't be a jerk! Get stronger through being consistent. Move closer. Be present but don't be gross! Get out of that shiny packaging! Find your true north. Trust your gut and your instincts! You're a smart, capable woman, and you know exactly what is good for you and what is not good for you. If you liked this super juicy reflection, and you want to explore these more deeply, I have an entire book (with worksheets!), which is completely free!  You can get it for free as part of listening to this podcast. All you need to do is go to the show notes at tashcorbin.com/202. There will be a link there for you to come and grab my Magnetic Business book. And it's not just a book, it's actually got worksheets and exercises that you can do to help you really clarify where you can show up and be more magnetic in your business. As always, if you have any thoughts or questions from this episode, come on over to the Heart-Centred Soul Driven Entrepreneurs group and use the #podcastaha, and let me know that you've been listening to Episode 202 and what your questions or “aha” moments have been. You can also use that hashtag to tell me which of these five magnetizing strategies you need to focus more on in the next few months.  It will be lovely for us to continue the conversation!   Until next time, I cannot WAIT to see you SHINE.

Social science says organic reach is near impossible. But PR specialists have always known how to spread a story far and wide for virtually no cost. It comes down to the TRUTH. Transparency is key, but in this case TRUTH is also an acronym for the five steps that our guest this week, MD of Fanclub PR Adrian Ma, swears by. In this episode we discuss how PR can create shareablity for social campaigns, the power of a well-timed stunt and how to navigate a press nightmare. We also reveal how to increase sales using PR tactics and the ways in which PR and social have had to evolve to accommodate each other.

Hello and welcome to the comm 122 podcast. In this episode, we will discuss four categories of goods, and what categories do media products fall under. Why should we care about this? This is because business strategies and business models, as well as some of the challenges facing the media industry, all have something to do with the unique characteristics of media products. Let us begin. How is a movie different from a bucket of popcorn? Well, that’s a silly question, is it? Other than the fact that they both can be consumed in a movie theater. These two are categorically different things. See, the word, consume, is interesting. Can we really consume a media product? I can eat up a bucket of popcorn. It is gone. But, can I use up a movie. Is the movie somehow gone after my consumption? We all know that information and intellectual properties do not get used up when you consume them. This is what we call “Rivalry.” It is a term in economics. We can describe a good or product as either rivalrous or non-rivalrous. It is rivalrous if its consumption by one user prevents simultaneous consumption by other users, or if consumption by one party reduces the ability of another party to consume it. For simplicity, let’s just call it Shareability, that is, whether good can be shared or not. Do I want to share a bucket of popcorn with you? Probably not, but I can certainly share a movie with you. Second question. How is YouTube different from Netflix. Both are video streaming sites but there is a marked difference: YouTube is free, mostly. But Netflix requires a paid subscription. To use a term in economics. Netflix is excludable because it prevents people who have not paid for it from having access to it. Simply put, excludability, or as we call openness in this class, is about whether something is effectively free or not. Rivalry, or shareability, and excludability, or openness. These are the two dimensions along which different products can be categorized. If a product is rivalrous and excludable, meaning it can be used up and is not free of charge, we can call such product, private goods. Some of your most precious possessions are private goods. Your car, your jewelry, and your home.Hey, what about a product that is non-rivalrous and non-excludable, meaning, something that is free and does not get used up? We call it public goods. In a few weeks, we will talk about public media and community-supported media. This kind of media is a prime example of public goods. Think about your local PBS station and NPR station. Unlike channels such as HBO and AMC, public television and radio stations are freely available, and like nearly all media products, they do not get used up. There are also plenty of public goods on the internet. Your favorite website, Wikipedia is one. And there is a large community of people that embrace the open-source and open-access culture. For example, Professor Wayne finished the script of this episode on a laptop that runs open-source software, and myself, your lovely podcast host recorded this podcast using the open-source software audacity. Professor Wayne made this podcast series free to download. So, technically, our podcast is a public good as well. What about the products that are in-between? Can you name something that does get used up, but is free? I would say, lobsters. There are lots of lobsters in the world, but the supply of lobsters is limited, and they could be consumed up if we over-fish. That is why different countries have fisheries policies to regulate how much that can be fished in their territory. However, fishermen do not have to pay for the lobsters they have caught, because these are creatures from the mother nature. We call this sort of goods, commons, or common pool of resources. Lastly, let’s talk about HBO. The HBO channel is NOT free. It does not get used up

Shareable and trackable books are tools of the future. Allowing one idea to be passed on to another and products and programs shared easily can lead to marketing magic. Today, Penny Zenker interviews Robert Evans, the CEO and creator of Tracka’Book, about how this unique app moves and brings people together. Robert explains how Tracka’Book […]

Shareable and trackable books are tools of the future. Allowing one idea to be passed on to another and products and programs shared easily can lead to marketing magic. Today, Penny Zenker interviews Robert Evans, the CEO and creator of Tracka’Book, about how this unique app moves and brings people together. Robert explains how Tracka’Book helps you save time and money on your marketing efforts and achieve faster results. Get to know this unique app as Robert takes us through its major features. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Take Back Time community today: TugOfWarWithTime.com Tug of War With Time Facebook Tug of War With Time Twitter Tug of War With Time Pinterest

How do you create content that stands out online and inspires folks to share your message with their friends? On this episode, John sits down with Tim Staples, CEO of Shareability and author of "Break Through the Noise." Staples' firm is behind the creation of numerous viral campaigns and videos, so he knows what it takes to capture attention online. In this episode he discusses how small business owners can create highly shareable content.

This week we're chatting with Tim Staples, author of "Break Through The Noise: The 9 Rules to Capture Global Attention."  Tim and his company SHAREABILITY have a track record of creating some of the biggest hit videos in the world for celebrities like Cristiano Ronaldo, Dua Lipa and John Cena, and brands like Ford, Adobe and the Leonardo DiCaprio Foundation. Tim gives us a Driver’s Ed lesson on what it takes to stand out and create shareable content that GROWS your community. You'll learn what you should be focusing on to create content that resonates and get attention for your brand - without a huge budget or  having to break the bank. You'll learn the concept of "shareability" and how to implement that for your own brand.   SHOW NOTES: http:www.dreamsindrive.com/tim-staples ENTER THE BOOK GIVEAWAY: http://www.dreamsindrive.com/win SUPPORT DREAMS IN DRIVE: http://www.dreamsindrive.com/donate BROWSE THE BOOKSTORE:http://www.dreamsindrive.com/bookstore JOIN THE #DREAMSINDRIVE FACEBOOK GROUP: http://www.dreamsindrive.com/facebook SIGN UP FOR OUR WEEKLY NEWSLETTER - THE KEYS: http://www.dreamsindrive.com/join FIND TIM STAPLES ONLINE: IG: https://www.instagram.com/staples.tim FIND RANA ON SOCIAL: Instagram: http://instagram.com/rainshineluv Twitter: http://twitter.com/rainshineluv FIND DREAMS IN DRIVE ON:Instagram: http://www.instagram.com/dreamsindrive Twitter: http://twitter.com/dreamsindrive Web: http://www.dreamsindrive.com

In this episode, we will discuss four categories of goods, and what categories do media products fall under. Why should we care about this? This is because business strategies and business models, as well as some of the challenges facing the media industry, all have something to do with unique characteristics of media products. Let us begin. How is a movie different from a bucket of popcorn? Well, that’s a silly question, is it? Other than the fact that they both can be consumed in a movie theater. These two are categorically different things. See, the word, consume, is interesting. Can we really consume a media product. I can eat up a bucket of popcorn. It is gone. But, can I use up a movie. Is the movie somehow gone after my consumption? We all know that, information and intellectual properties do not get used up when you consume it. This is what we call “Rivalry.” It is a term in economics. We can describe a good or product as either rivalrous or non-rivalrous. It is rivalrous if its consumption by one user prevents simultaneous consumption by other users, or if consumption by one party reduces the ability of another party to consume it. For simplicity, let’s just call it Shareability, that is, whether a good can be shared or not. Do I want to share a bucket of popcorn with you? Probably not, but I can certainly share a movie with you. Second question. How is YouTube different from Netflix. Both are video streaming sites but there is a marked difference: YouTube is free, mostly. But Netflix requires a paid subscription. To use a term in economics. Netflix is excludable because if it prevents people who have not paid for it from having access to it. Simply put, excludability, or as we call openness in this class, is about whether something is free or not. Rivalry, or shareability, and excludability, or openness. These are the two dimensions along which different products can be categorized. If a product is rivalrous and excludable, meaning it can be used up and is not free of charge, we can call such product, private goods. Probably, some of your most precious possessions are, private goods. Your car, your jewelry, and your home.Hey, what about a product that is non-rivalrous and non-excludable, meaning, something that is free and does not get used up? We call it public goods. In a few weeks, we will talk about public media and community-supported media. This kind of media is a prime example of public goods. Think about your local PBS station and NPR station. Unlike channels such as HBO and AMC, public television and radio stations are freely available, and like nearly all media products, they do not get used up. There are also plenty of public goods on the internet. Your favorite website, Wikipedia is one. And there is a large community of people that embrace open-source and open-access culture. For example, Professor Wayne finished the script of this episode on a laptop that runs open-source software, and he made this podcast series free to download. So, technically, our podcast is a public good as well. What about the products that are in-between? Can you name something that does get used up, but is free? I would say, lobsters. There are lots of lobsters in the world, but the supply of lobsters is limited, and they could be consumed up if we over-fish. That is why different countries have fisheries policies to regulate how much that can be fished in their territory. However, fishermen do not have to pay for the lobsters they have caught, because these are creatures from the mother nature. We call this sort of goods, commons, or common pool of resources. Lastly, let’s talk about HBO. The HBO channel is NOT free. It does not get used up. We call it collective goods. Many media products are collective goods. Just think about how the media products you have pay for, such as TV shows, e-books, and video games.&nbs

Tim Staples is an entrepreneur who sits at the intersection of storytelling and technology. He is the founder of Shareability, a creative agency that focuses on creating shareable ideas. He has worked with some of the worlds biggest stars like Leonardo Dicaprio, John Cena, and Christiano Ronaldo. We talk a lot about principles to create phenomenal content and we go deep on the responsibility that creators have for positivity and unity in our increasingly divided world. Check out Tim’s book Break Through the Noise here.Break Through the Noise: 9 Rules to Capture Global Attention | https://www.timstaplesbook.com/Check Out Shareability | http://www.shareability.com/Instagram | https://www.instagram.com/shareability/Connect with Tim StaplesTwitter | https://twitter.com/micodalaConnect with Aubrey:Website | https://www.aubreymarcus.com/Instagram | https://www.instagram.com/aubreymarcus/Twitter | https://twitter.com/aubreymarcusFacebook | https://www.facebook.com/AubreyMarcus/ Check out Aubrey's book Own The Day Own Your Life: https://bit.ly/2t6x4hu Get 10% off Onnit products |  https://www.onnit.com/Aubrey/ Subscribe to the Aubrey Marcus Newsletter: https://www.aubreymarcus.com/pages/email Subscribe to the Aubrey Marcus Podcast:iTunes | https://apple.co/2lMZRCnSpotify | https://spoti.fi/2EaELZOStitcher | https://bit.ly/2G8ccJtIHeartRadio | https://ihr.fm/2UVVV0MGoogle Play Music | https://bit.ly/2t72QIpAndroid | https://bit.ly/2OQeBQg

Why do some things go viral and others don’t? Why do some ideas seem to spread like wildfire, and others fall flat? How do you create communication in ideas that are downright contagious? Tim Staples believes it’s less about the process and more about the emotion.   Tim Staples is the CEO and Co-Founder of the successful digital marketing company, Shareability. His company has created dozens of viral videos for Cristiano Ronaldo, The Olympic Channel, Cricket Wireless and more. Tim is also the author of Break Through the Noise: The 9 Rules to Capture Global Attention, which outlines his incredibly simple yet effective approach to going viral.   These days, barriers to entry are so low that anyone can start a business or share their message, which makes it so much harder to stand out. As Tim explains, the truth is, nobody cares, that’s why innovators need to shift their mindset to think about how they can align themselves with the person they’re trying to capture. Tim also shares the five shareable emotions that are the secret to going viral — happiness/joy, awe/wonder, empathy, curiosity, and surprise. This episode is really a study in human behavior and communication, so tune in if you want to know how to break through the noise, be heard and get your message to the right people.   If you are ready to: get buy-in from key decision makers on your next big idea be a high-impact, high-value member that ignites change foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities… Join us on LaunchStreet — gotolaunchstreet.com   Mentioned in This Episode: Tim Staples on LinkedIn Tim Staples on Twitter Tim Staples on Instagram Shareability Break Through the Noise: The 9 Rules to Capture Global Attention, by Tim Staples Chewbacca Mask Video Heineken Open Your World Campaign Stranger Things Colin Kaepernick Tough Mudder Joe De Sena Spartan Race “If Cute Babies Competed in the Winter Games” | Olympic Channel “CRISTIANO RONALDO IN DISGUISE - ROC” “I SUED THE SCHOOL SYSTEM !!!” Prince EA on YouTube Poppy on YouTube  

On any given day, the odds of making it to the front page of YouTube are one in 2 million. Tim, and his company, Shareability, have done this 35 times. When the student is ready, the master appears. So Cal sets off on his journey into social media with Tim as his guide alongside the launch of Tim’s book: Break Through The Noise, The 9 Rules to Capture Global Attention. Tim has created viral videos with soccer star Cristiano Ronaldo and mesmerized millions with a video of dogs using hands to eat around a table at a family dinner. This podcast is a tipping point for Cal as he looks to bring Old School storytelling, which now delights crowds at speeches and during workshops, to social media. The conversation is filled with takeaways for anyone or any company trying to gain a larger and strong presence on the Internet. Because at the heart of this episode is the question: What makes messages shareable?

Sarah North is the Head of Television & OTT for SoulPancake, a multi-platform studio and production company that develops content rooted in human connection and positivity. Prior to SoulPancake, Sarah served as a partner and executive producer at Mad Cow Productions. In this episode, Sarah shares how SoulPancake stands out from a sea of escapist entertainment by creating uplifting content that explores the human experience. We also discuss media representation and what steps Hollywood needs to take to achieve diversity and inclusion. Finally, we discuss the changing content distribution landscape, from digital upstarts like Quibi to established destinations for premium content. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by Shareability, a social content company that makes videos people actually want to watch. They work with brands and influencers to create content that explodes across the web through social sharing and organic discovery. For years, Shareability has been topping the charts with crowd captivating videos for brands like Pepsi, Pizza Hut, Sony Entertainment, and Cristiano Ronaldo’s ROC, delivering over 1B views, 5M shares, and 50,000 press mentions. Check out some examples of their work on shareability.com. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In today’s episode, we benefit from backstage access at Traffic & Conversion Summit 2019. Influencer Jay Shetty talks with Brendon Burchard about the video that has THE most views of any video across the whole of Facebook, his “Changing the world begins with us” video. Jay shares with us the things he intentionally does to make a piece of content more shareable. Listen today for: The five themes of content that go viral: Adventure, Comedy, Emotion, Inspiration, and Surprise. Why educational and informational content is valuable - but won’t go viral. How views are directly linked to ‘share-ability’. People want to share things when they FEEL something, not when they THINK something. The three key areas that Jay attempts to align in every video. Why he always tries to include something verifiable in his videos. How speaking poetically, simplistically and with a cadence, makes a video more captivating and shareable. What drives Jay Shetty, and gets him up in the morning. Visit JayShetty.Me Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us a review! Visit RolandFrasier.com, Follow @BizLunchPodcast on Twitter & Instagram.   iTunes Not your Thing? Find us on Spotify or Stitcher or at BusinessLunchPodcast.com

Graham Ashton is a business journalist for The Esports Observer and host of The Esports Observer Podcast. Prior to TEO, Graham worked as a Content Editor for Pixsy and Partnership Coordinator for ICO3. In this episode, Graham and I delve into recent esports news, from GenG and aXiomatic’s latest funding rounds to Rick Fox’s departure from Echo Fox after an internal incident involving racist hate speech. We discuss how politicians are embracing esports as a way to create jobs and promote tourism, as exemplified by Katowice’s rise as a global esports hub. Graham also shares his take on the battle royale phenomenon and the different approaches PUBG, Fortnite, and Apex Legends have taken to competitive play. Finally, Graham offers his definition of what constitutes a true esports title, and we consider opportunities for local advertising around esports events. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by Shareability, a social content company that makes videos people actually want to watch. They work with brands and influencers to create content that explodes across the web through social sharing and organic discovery. For years, Shareability has been topping the charts with crowd captivating videos for brands like Pepsi, Pizza Hut, Sony Entertainment, and Cristiano Ronaldo’s ROC, delivering over 1B views, 5M shares, and 50,000 press mentions. Check out some examples of their work on shareability.com. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

David Craig is a Clinical Associate Professor of Communication and Journalism at the University of Southern California (USC). David is also the co-author of multiple books and articles about social media entertainment and the rise of creator culture. Prior to academia, David spent three decades as a Hollywood producer and television executive, during which time his projects received over 60 Emmy, Golden Globe, and Peabody nominations. In this episode, David and I explore the cultural influence of social media entertainment. Much attention is paid to shocking and negative online content, but David argues that progressive voices are leveraging social media to increase awareness and raise money for good causes, uplift their audiences, and lobby for policy change. We also examine differences between the Chinese and Western social media economies, taking a closer look at key Chinese platforms like Kuaishou, Tencent’s Bigo Live, and Douyin (the Chinese equivalent of Tik Tok). Finally, we discuss social media’s impact on the changing nature of work and greater media representation for diverse cultures. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by Shareability, a social content company that makes videos people actually want to watch. They work with brands and influencers to create content that explodes across the web through social sharing and organic discovery. For years, Shareability has been topping the charts with crowd captivating videos for brands like Pepsi, Pizza Hut, Sony Entertainment, and Cristiano Ronaldo’s ROC, delivering over 1B views, 5M shares, and 50,000 press mentions. Check out some examples of their work on shareability.com. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Download a .PDF Version of the Show Notes - Click Here    Download 3-Free Chapters (audio .mp3) of my NEW Book: SALES CONTROL: The 1-Page Brand Marketing Plan for Creating A Culture of Ravenous Clients, Raving Fans and Repeat Buyers --> CLICK HERE TO DOWNLOAD

Download .PDF Shownotes --->>>Click Here

Download 3-Free Chapters (audio .mp3) of my NEW Book: SALES CONTROL: The 1-Page Brand Marketing Plan for Creating A Tribe of Ravenous Clients, Raving Fans and Repeat Buyers --> CLICK HERE TO DOWNLOAD

Listen today as we continue our "Acts 2 Church" series, talking about this word called "Shareability". We are challenged and encouraged to meet the needs of the church body and our neighbors.

Justin Lefkovitch is the Founder & CEO of Mirrored Media, an experiential marketing agency that works with brands, music artists, and influencers. Justin launched the business in 2010 after graduating from Pepperdine University. In this episode, we dive deep into the world of experiential marketing, and Justin explains what it takes to create memorable events worth sharing. We also discuss the resurgence of touring and live events as a significant revenue driver for the music industry and debate the possibility of new music services like Spotify and Apple Music launching new artists directly without help from traditional record labels. Finally, Justin predicts that new technologies like holograms, augmented reality, and virtual reality will create even more immersive experiences for fans, from large tentpole activations to pop-up events. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by Shareability, a social content company that makes videos people actually want to watch. They work with brands and influencers to create content that explodes across the web through social sharing and organic discovery. For years, Shareability has been topping the charts with crowd captivating videos for brands like Pepsi, Pizza Hut, Sony Entertainment, and Cristiano Ronaldo’s ROC, delivering over 1B views, 5M shares, and 50,000 press mentions. Check out some examples of their work on shareability.com. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Ed Laczynski is the CEO of Zype, a B2B technology company that enables OTT video distribution for media companies. Prior to Zype, Ed served as SVP Cloud Services at Datapipe and then CEO of Clearlogin. Earlier in his career, he worked as a software engineer in the finance and advertising industries before launching his first startup, a tech consulting firm called Ltech. In this episode, we explore everything related to Over The Top (OTT) video distribution. This technological shift is fundamentally changing the way consumers watch video from traditional broadcast and cable to Internet-delivered content. Ed explains the different business models for OTT video, from SVOD for serialized content with loyal audiences to TVOD for niche content and AVOD for mass-market audiences. We also consider the economic and strategic imperatives for entertainment brands to build their own service versus licensing content to a distributor like Netflix, Hulu, or Amazon. And finally, we debate OTT video’s greatest challenges: content discovery, fierce competition for audience, and monetization. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by Shareability, a social content company that makes videos people actually want to watch. They work with brands and influencers to create content that explodes across the web through social sharing and organic discovery. For years, Shareability has been topping the charts with crowd captivating videos for brands like Pepsi, Pizza Hut, Sony Entertainment, and Cristiano Ronaldo’s ROC, delivering over 1B views, 5M shares, and 50,000 press mentions. Check out some examples of their work on shareability.com. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

David Bloom is a journalist, strategist, and educator who has been covering the intersection of entertainment and technology for more than two decades. He writes weekly columns for Tubefilter and TV[R]ev, teaches at the USC School of Cinematic Arts, and hosts a podcast called Bloom in Tech. David and I cover a wide range of topics in this episode, from Netflix’s aggressive content spending and Facebook Watch’s international launch the rise of the celebrity showrunner. We also examine the FTC’s treatment of influencer marketing campaigns versus celebrity endorsements and debate the issue of censorship on social media platforms. Finally, we touch on the recent Logan Paul v. KSI boxing match as well as the success of Crazy Rich Asians at the box office and what it means for minority representation in Hollywood. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by Shareability, a social content company that makes videos people actually want to watch. They work with brands and influencers to create content that explodes across the web through social sharing and organic discovery. For years, Shareability has been topping the charts with crowd captivating videos for brands like Pepsi, Pizza Hut, Sony Entertainment, and Cristiano Ronaldo’s ROC, delivering over 1B views, 5M shares, and 50,000 press mentions. Check out some examples of their work on shareability.com. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Dr. Jessica Taylor Piotrowski is an Associate Professor in the Amsterdam School of Communication Research and the Director of the Center for Research on Children, Adolescents, and the Media. She is also the co-author of Plugged In: How Media Attract and Affect Youth, which offers great insight into her research. Prior to academia, Jess worked at major children’s entertainment companies like PBS and Nickelodeon. This is a special episode recorded live at VidCon 2018, in which we explore what Jess calls the “sunny and dark sides of media.” We address concerns of media addiction and whether media violence leads to aggressive or violent behavior, while also evaluating how digital media can help adolescents develop their social skills and accelerate learning. And finally, we discuss the role of social media platforms in regulating content as well as the part parents and government should play in determining kids’ media exposure. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by Shareability, a social content company that makes videos people actually want to watch. They work with brands and influencers to create content that explodes across the web through social sharing and organic discovery. For years, Shareability has been topping the charts with crowd captivating videos for brands like Pepsi, Pizza Hut, Sony Entertainment, and Cristiano Ronaldo’s ROC, delivering over 1B views, 5M shares, and 50,000 press mentions. Check out some examples of their work on shareability.com. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Jennifer Perri is the Vice President of the Univision Creator Network at Univision Communications, which creates engaging content for Hispanic and Latino Americans. Prior to Univision, Jen was an early employee at several defining online video companies, including CurrentTV, Big Frame, and Collective Digital Studio. She has also consulted for a number of large media brands and independently managed digital talent like Jenna Marbles throughout her career. We cover a wide range of topics in this conversation, from Univision’s decision to build rather than buy an MCN to Al Gore’s love of karaoke and the possibilities for blockchain to ensure journalistic integrity. Jen also shares her experience working with early YouTube stars like MystertyGuitarMan, Jenna Marbles, and Tay Zonday to help guide their careers and properly evaluate sponsorship opportunities. And finally, we consider the Internet’s potential to provide women, Hispanics, and other marginalized groups a chance to redefine their identity and perception in media. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by Shareability, a social content company that makes videos people actually want to watch. They work with brands and influencers to create content that explodes across the web through social sharing and organic discovery. For years, Shareability has been topping the charts with crowd captivating videos for brands like Pepsi, Pizza Hut, Sony Entertainment, and Cristiano Ronaldo’s ROC, delivering over 1B views, 5M shares, and 50,000 press mentions. Check out some examples of their work on shareability.com. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Yannick Luna is the Founder and CEO of Empire Collective, an influencer network of music, sports, and gaming creators. Earlier in his career, Yannick worked for Atlantic Records, Roc Nation, and Machinima and also launched his own music curation channel to showcase independent artists. In this episode, we discuss the music industry’s slow transition from physical to digital distribution and direct-to-consumer monetization options for emerging artists. We also challenge the public vilification of early MCNs for allegedly pursuing “quantity over quality” by understanding the historical context and incentives that drove their behavior. Finally, we discuss Drake and Ninja’s Fortnite collaboration, and Yannick predicts that influencers will move away from pre-recorded video and focus more on live streaming. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by Shareability, a social content company that makes videos people actually want to watch. They work with brands and influencers to create content that explodes across the web through social sharing and organic discovery. For years, Shareability has been topping the charts with crowd captivating videos for brands like Pepsi, Pizza Hut, Sony Entertainment, and Cristiano Ronaldo’s ROC, delivering over 1B views, 5M shares, and 50,000 press mentions. Check out some examples of their work on shareability.com. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

How do you create and publish content that people can't wait to share with their friends and followers? Let's look at 10 best practices for amping up your shareability. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.

"Be Likable, Credible and Trustworthy" Erin Gargan I first met Erin Gargan at the 2016 ISPA Convention that took place in Las Vegas. I heard Erin speak and was instantly a fan. A millennial who is crushing online media, Erin shares so many terrific insights around best practices when it comes to social media. We begin our conversation around the work she does with companies but stay tuned as we pivot the conversation into how we can use social media to deepen our connections and expand our reach even if we work for ourselves. Erin discusses the importance of, "Serving not Selling" and whatever your reason for being on social media she shares the top strategies to think about when considering your online audience. We discuss the millennial question that went viral a few months ago, and I have included the link to this interview with Simon Sinek below. Erin also talks about the shadow side of social media and the importance of balancing our screen time with face to face time. I love Erin's take on social media and that it is not the posts that we put online that will make the impact, but rather "how shareable" the information and inspiration is that we decide to post. We end this interview with discussing how to best influence your online dating profile (should you have one) to attract the right types of people to you and into your life. Whether you are dating online, your business is online, or you are online for social media only, you will walk away with tons of new insights as to how to make technology work in your favor. Connect With Erin Online and Social Media Website Socialite Agency Facebook Twitter LinkedIn Mentioned In This Show The Little Red Book Of Selling by Jeffrey Gitomer Simon Sinek - The Millenial Question More About Erin Erin is the founder of Socialite Agency, an award-winning social media, and sales training agency. Erin is also the author of "Smart Social: Evolving Your Sales Strategy for the Digital Age" available in bookstores September 2017. Her clients include The Oscars, Mercedes-Benz Fashion Week, ABC/Disney Television, VISA, Nelson Mandela's Legacy of Hope Foundation and others. Erin has been featured in Forbes, BusinessWeek, Business Insider,  iTunes ‘Top Entrepreneurs’ Podcast, and has presented at dozens of conferences nationwide. The Orange County Business Journal named her one of their top “Women in Business.” The Interactive Media Awards honored her team with “Best Facebook Application.” The Professional Convention Management Association awarded Socialite Agency with "Best Social Campaign 2016." Since 2004, she’s worked in the social media, events, and digital marketing spaces for over 100 brands.

Erick Brownstein is a Partner & Chief Strategy Officer at Shareability, an explosive content factory that makes compelling branded content. Prior to Shareability, Erick founded The New Agency to help brands think big and successfully navigate the digital world. He has also served as the SVP, Sales & Marketing at Channel Factory, Executive Director of Social Media Week LA, and SVP Media Strategy & Innovation at Patriarch Partners. In this episode, Erick explains how brands can leverage online video to connect with their audience and create a lasting impact. We discuss differences between traditional and digital media, the trend toward more brands acting as publishers, and opportunities for direct response (DR) marketing through online video. Erick also offers a quick primer on quantum storytelling, encouraging brands to create content around existing audience conversations. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the... --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this episode, special guest Thomas Kramer (Co-Founder & Head of Product, Paladin) shares strategies for growing an audience on YouTube and other online video platforms. He suggests applying video search engine optimization (SEO) techniques, maintaining a frequent upload schedule, and engaging viewers in conversation around your content. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin Software, the premier technology provider for the world's leading video networks and next-generation media companies. OUR SPONSOR This episode is brought to you by Shareability, a social content company that makes videos people actually want to watch. They work with brands and influencers to create content that explodes across the web through social sharing and organic discovery. For years, Shareability has been topping the charts with crowd captivating videos for brands like Pepsi, Pizza Hut, Sony Entertainment, and Cristiano Ronaldo’s ROC, delivering over 1B views, 5M shares, and 50,000 press mentions. Check out some examples of their work on shareability.com. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

This month, we'll be uploading a new episode every day! We want to hear from you, so please send your questions and feedback to allthingsvideopodcast@gmail.com. You can also like and comment on our Facebook page: https://www.facebook.com/allthingsvideo Follow All Things Video on LinkedIn for the latest episodes and updates! http://bit.ly/allthingsvideolinkedin This episode breaks down how online video creators actually make money -- from platform revenues (AVOD, SVOD, and TVOD monetization opportunities) to brand dollars (sponsorships, integrations, influencer marketing campaigns, and branded entertainment) to external revenue sources (merchandise, affiliate marketing, and more). Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin Software, the premier technology provider for the world's leading video networks and next-generation media companies. OUR SPONSOR This episode is brought to you by Shareability, a social content company that makes videos people actually want to watch. They work with brands and influencers to create content that explodes across the web through social sharing and organic discovery. For years, Shareability has been topping the charts with crowd captivating videos for brands like Pepsi, Pizza Hut, Sony Entertainment, and Cristiano Ronaldo’s ROC, delivering over 1B views, 5M shares, and 50,000 press mentions. Check out some examples of their work on shareability.com. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

This episode provides an overview of YouTube advertising monetization -- what ad formats are available, how ads are served, and how creators make money. Learn more about the Google Sold, Partner Sold, and Auction inventory, the evolution of the AdWords and DoubleClick ad exchanges, and more.Host: James CreechABOUT THE SHOWAll Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates!ABOUT THE HOSTJames Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin Software, the premier technology provider for the world's leading video networks and next-generation media companies.OUR SPONSORThis episode is brought to you by Shareability, a social content company that makes videos people actually want to watch. They work with brands and influencers to create content that explodes across the web through social sharing and organic discovery. For years, Shareability has been topping the charts with crowd captivating videos for brands like Pepsi, Pizza Hut, Sony Entertainment, and Cristiano Ronaldo’s ROC, delivering over 1B views, 5M shares, and 50,000 press mentions. Check out some examples of their work on shareability.com. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

This month, we'll be uploading a new episode every day! We want to hear from you, so please send your questions and feedback to allthingsvideopodcast@gmail.com. You can also like and comment on our Facebook page or Follow All Things Video on LinkedIn for the latest updates! In this episode, we offer a detailed explanation of the advertising industry value chain, from publishers and brands to agencies, networks, and programmatic ad exchanges like Supply-Side Platforms (SSPs) and Demand-Side Platforms (DSPs). We also provide an overview of advertising models, including CPM, CPC, CPA, and CPV pricing structures. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin Software, the premier technology provider for the world's leading video networks and next-generation media companies. OUR SPONSOR This episode is brought to you by Shareability, a social content company that makes videos people actually want to watch. They work with brands and influencers to create content that explodes across the web through social sharing and organic discovery. For years, Shareability has been topping the charts with crowd captivating videos for brands like Pepsi, Pizza Hut, Sony Entertainment, and Cristiano Ronaldo’s ROC, delivering over 1B views, 5M shares, and 50,000 press mentions. Check out some examples of their work on shareability.com. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Our guest today is Cameron Manwaring and in this interview we discuss how hustling & being present for opportunities completely changed his life. We start by talking about his early days in entrepreneurship. Where he started his own window washing business to avoid working at a taco joint & how he broke the all time record for a class assignment to have $1,500 in revenue before the end of the semester. We then get into the meat of our conversation, where Cameron started working with Devin Super Tramp, a YouTube celebrity who at that point in time had around 30,000 followers. Devin invited Cameron to be his manager & together produced over 70 videos and today Devin’s following has grown to over 4 million. From this Cameron started a company that consulted on creating viral videos on YouTube called Shareability. To date they have worked with brands like Turkish Airlines, Poo-Pourri & Cricket Wireless and not to mention celebrities like Kobe Bryant & Ronaldo. Additionally, Cameron was selected as a Forbes 30 under 30 in 2015. If you are looking to find the right reasons to go into YouTube for your business, this is the interview for you!

I'm joined by Mel Attia, V.P. of Marketing at Vanilla Forums. Together, we talk with Mark Schaefer about his new book, The Content Code. Mark Schaefer is a college educator, author, speaker, and social media strategy consultant. He has been featured in the Wall Street Journal, The New York Times, and the CBS News; he is also the author of five popular marketing books that are used as text books in over 50 universities. We review some of the key points in Mark's book and really dig into why content marketers have to overcome information density to stand out. Specifically, we review how content can get "ignited" through the process of "Building Shareability into Your Content." Tune in to hear this vibrant conversation with Mark about how the modern marketer can cut through the wall of noise through shareability. View the show notes page: http://www.socialbusinessengine.com/podcasts/content-marketers-overcoming-information-density-shareability-mark-schaefer

[Legacy post: Small Business Talent] My guest on the podcast today is a seasoned small business owner, speaker and author. If you’ve been following my posts for a while now, you might recall that David Newman joined me on the podcast last May to discuss his bestselling book: DO IT! Marketing: 77 Instant-Action Ideas to […] The post Grow Your Visibility, Credibility and Shareability: A Conversation with David Newman appeared first on Smart Solo Business.