The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketing

If you're an established course creator, you need to know about content marketing so you can build a warmer audience in the off-season (i.e. when you're not launching!). I recently turned 40, and to celebrate, I'm giving away a big present to all of my loyal followers–a comprehensive guide to content marketing for established course ... Read more The post The Full Content Marketing Plan for Course Creators #220 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

In this episode of “The Know, Like & Trust Show”, Britney Gardner explores how action cures fear and helps to overcome impostor syndrome. If you're feeling like a fraud, developing a content marketing plan can help. In this episode, you will learn the following: Listen to this episode on: Apple Podcasts | Spotify | Stitcher | ... Read more The post Action Cures Fear: How to Overcome Imposter Syndrome with Content Marketing #219 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

Do you want to achieve your business goals? I'm sharing the solution of repurposing content so that you can get there–even when things aren't “business as usual.” I stay on my toes, always looking for ways to improve my content. Evergreen content is an effective strategy for doing this since it's always relevant and can ... Read more The post How to Lean On Your Evergreen Content #218 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

If you're feeling like you're never going to be successful no matter how hard you try, then this episode is for you! I'm a multi-passionate person, which means I have multiple interests and passions that I want to include in my business. I know that some people think that being well-rounded is a flaw or ... Read more The post How to Sell As A Multi-Passionate #217 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

Do you have a ton of great content that you're not sure what to do with? Repurposing is the answer! In this episode you will learn:  Some people think repurposing content is lazy, but it's a smart way to work. If you've created good content in the past, there's no reason not to share it ... Read more The post Repurposing Content: Myths & Methods #216 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

Isabella Masucci, an online entrepreneur, markets in part using cold email outreach. She helps people transform their podcasts into books in less than 40 hours of their time. In this episode, you will learn:  How to write a cold email that converts How to find the people you want to convert How and when to ... Read more The post Isabella Masucci's Cold Email Outreach Method #215 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

Can you handle all of me? That question is what stops people from going big with their message. The big truth from this episode is if people don't know how important your business mission is… that's on you. We cover: What stops people from building a big, beautiful, and bold brand?  Reasons you want to ... Read more The post Permission Granted to Be an Authority #214 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

If you're struggling with marketing fatigue, this episode of the Know, Like & Trust Show with Britney Gardner is a must-listen. I'll walk you through a time when I had a problem with marketing fatigue. I found I was doing a lot of work, but not seeing the desired results. When I decided to take ... Read more The post How to Overcome Marketing Fatigue #213 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

Do you find yourself: unseen, unheard, and unimportant because your content isn't getting any attention; bored and frustrated because you're not sure how to make your content interesting; and feeling untrustworthy and unsure because you don't know how to come across as an expert? Then this episode is for you!  You will learn:  What is the difference between sticky ... Read more The post Sticky Content & Monopoly Content: How To Balance Your Content Plan #212 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

This podcast episode discusses the three types of content to include in your visibility plan to build trust with your audience and accelerate your business. You will learn how to create content that is essential for any marketing strategy. If you're struggling to build a visibility plan, feeling frustrated with your marketing, or just want ... Read more The post What To Do About Your Love-Hate Relationship With Content #211 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

Get your business content organized and systematized for success! I'm here in this episode and blog post to explain how to organize and manage your content for business success. I suggest three key elements to make content creation a regular, easy part of your business: a content system, a content database and a strategy. I ... Read more The post The 3 Things You Need to Bust Through Content Planning #210 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

Are you looking for tips on how to create content that is both effective and engaging? You will learn how to create content that is both effective and engaging. Deirdre Tshien is the cofounder and CEO of Capsho, the world's first AI-powered podcast copywriter. She is the author of Honey Trap Marketing, and host of ... Read more The post Content Honeytraps with Deirdre Tshien #209 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

In this episode of the Know Like and Trust Show, Britney Gardner explores why Facebook ads aren't dead, why organic marketing has to be in place before paid marketing, and why she isn't running ads right now.  I'm not running Facebook ads right now, and I wanted to share why. You've probably heard that ads ... Read more The post Why I'm Not Running Facebook Ads Right Now #208 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

This week on the podcast, we're talking with Patti Zorr, a book marketing strategist helping authors scale their business with their books. She shares her story of starting a book launching business and how to market your book and use it to connect more deeply with your audience. I am excited about this conversation, as ... Read more The post How to Use Your Book to Connect with Your Audience with Patti Zorr #207 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

If you're feeling frustrated because you're not ranking higher in search engines, then this episode is for you! SEO for your personal name? Yes, it's a thing! Here's how to do it: “Don't let a Googling surprise happen to you.” I was at CEX a few months ago when I got a surprise. They gave ... Read more The post Using Content for Personal SEO + Personal Branding #206 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

This week on the podcast, we're talking with Amisha Shrimanker, a launch copywriter for digital products and a growth revenue consultant. She shares her story of starting a copywriting business and exceptional advice on how to launch your first program as well as the process for relaunching your current programs to become the hero of ... Read more The post Optimize Your Offers for Relaunching with Amisha Shrimanker #205 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

Hey there, everybody. Today on the Know, Like & Trust Show, we are discussing three different methods you can apply to your business for automated content creation. I will be sharing some of the best practices and resources I use, as well as their advantages and disadvantages, so you have clear guidelines when deciding what ... Read more The post Automating Content Creation: 3 Methods #204 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

This week on the podcast, we're talking with Sage Polaris, the Conscious Launch Strategist, and Copy Coach. She shares her story of creating a healthy launching environment around herself and her team. In addition, she explains the best organizational tips and tricks to succeed in your launching strategy. Do you ever feel like you're doing ... Read more The post Conscious Launches with Sage Polaris #203 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

Hey there everybody, today on the Know, Like & Trust Show, we are discussing the moment when I decided to outsource all podcast-related tasks to my podcast producer and by that, I mean everything. I even fired my husband, who did fantastic and free audio editing. Tune in to hear the whole story! Topics discussed ... Read more The post The One Where I Fired My Husband #202 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

This week on the podcast, we are talking with Racheal Cook, an MBA-trained business growth strategist and founder of The CEO Collective. She shares her story of leaving the corporate world and starting her own business. She also explains how to get real conversation rates to decide which marketing strategy will work for you. In ... Read more The post Offers & Small Audiences with Racheal Cook #201 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

Hey there, everybody. Today the Know, Like & Trust Show is celebrating its 200th episode. We have shared so many valuable tips and tricks along the way, but I realized we have not spoken about content buckets in a long time. Content buckets are something that can be invaluable to your business and content creation, ... Read more The post Content Bucket Creation in 2022 #200 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

Hey there, everybody. Today on the Know, Like & Trust Show, we will be discussing the unhealthy side of content creation — how it is slowly taking over our lives and how to avoid it. My main goal is to guide you on how to create healthy and balanced content so it doesn't feel like ... Read more The post The Unhealthy Side of Content Creation #199 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

Hey there, everybody. Today on the Know, Like & Trust Show, we will discuss why you should measure the results of your sales funnel and the best ways to do it properly. I hope this episode will be a jumping point for your business so that you can understand how to be confident in your ... Read more The post Measuring Your Sales Funnel's Success with Google Data Studio Dashboards #198 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

Hey, hey everyone! Today I have Bear Wade on the podcast. He is the owner of Unified Creative Agency and he is also in the content production world. Today we're talking about content management for social. You'll hear the importance of planning out your content, trusting your team, and getting yourself out of the day-to-day ... Read more The post Content Management for Social with Bear Wade #197 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

Hey there, everybody. Today on the Know, Like & Trust Show, we will be talking about the online marketing tools that I love and the updates I have made in the toolkit for my business. I've made significant changes to my website, email campaigns, calendar, and courses. I hope this episode will help you plan ... Read more The post Online Marketing Tools Update for 2022 #196 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

This week on the podcast, we're talking with Monica Froese, Digital Product Coach & Online Business Owner. She shares her story of creating an angry postpartum blog that led her to where she is today – teaching other women how to create digital products. Her main goal is to help women gain financial freedom. This ... Read more The post Your Product Ladder's KLT Factor with Monica Froese #195 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

Hey there, everybody. Today on the Know, Like & Trust Show, we are discussing the three steps to creating unique client-focused content. Of course, you already know that I am on a mission to get rid of the sleazy content, and this is one way we can do it. So let's dive in together! Topics ... Read more The post 3 Steps to Client-Focused Content That Converts #194 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

This week on the podcast, we talked with Jordache Johnson, a Business Growth Strategist, Business Consultant, and Entrepreneur Coach. He shares tips on increasing your visibility and amplifying your impact. In addition, you will learn why human connection is so important when building new relationships. Also, make sure you stick around until the end of ... Read more The post Connections & Relationships with Jordache Johnson #193 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

Hey there, everybody. Today on the Know, Like & Trust Show, we're going to be talking about my essential takeaways from Creator Economy Expo.  I will be sharing some of the best ways to make better content, generate better leads in your business, and ultimately make more money more efficiently. Topics discussed in this episode: ... Read more The post Creator Economy Takeaways #192 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

This week on the podcast, we are talking with Melissa Harstine, a Customer Research Specialist. As a researcher, copywriter, and trained journalist, she explains the best ways to get to know your ideal customer to improve your sales and marketing. If you are in the stage of business where you need a consultant to take ... Read more The post Validating Your Offers with Melissa Harstine #191 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

Hey there, everybody. Today on the Know, Like & Trust Show, we will be talking about what to do with your business when a crisis strikes. This episode will help if you prepare on time, and by that, I mean having business systems running and content strategy planned out. Also, maybe the most crucial non-business ... Read more The post Business During a Crisis #190 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

This week on the podcast we're talking with Rob and Kennedy from Email Marketing Heroes. They share tips and examples of the correct email marking strategies you can use, even if you are not a good writer. We are also going through some common problems and mindset issues people often face regarding frequent email marketing. ... Read more The post Daily Email Marketing Strategies You Can Apply To Your Business with Rob + Kennedy #189 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

Hey there, everybody. Today on the Know, Like & Trust Show, we are discussing the rules of writing the perfect email subject lines and how to rebuild your email subject line strategy. Then, I will go a little deeper into a few of my best-performing subject lines and why I've chosen them. I hope this ... Read more The post Best-Performing Subject Lines #188 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

This week on The Know, Like & Trust Show, Brittany Long of Win with Systems is joining me to talk about building up your KLT Factor with an evergreen email sequence, how to correctly segment your audience for the most impact, the best CTAs and more. Enjoy! Topics discussed in this episode: How we all […] The post Building Know, Like & Trust Through Email with Brittany Long #187 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

This week on The Know, Like & Trust Show, Brittany Long of Win with Systems is joining me to talk about building up your KLT Factor with an evergreen email sequence, how to correctly segment your audience for the most impact, the best CTAs and more. Enjoy! Topics discussed in this episode: How we all ... Read more The post Building Know, Like & Trust Through Email with Brittany Long #187 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

Hey there, everybody. Today on the Know, Like & Trust Show, we will discuss why you may not using an email marketing strategy effectively, but why it should be your focus. You probably have the email content mindset issue if you can relate to this problem. So please stick with me for the next few […] The post The Real Reason You're Not Regularly Emailing Your Clients #186 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

Hey there, everybody. Today on the Know, Like & Trust Show we're going to be talking about what a measurable content plan is and the content measurement problems you can run into while measuring your content through social media platforms. Topics discussed in this episode: What a measurable content plan is and the biggest problem […] The post Why Content Measurement Is a Problem #185 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

This week on the podcast, we're talking with Kaci Ackerman, Certified Online Business Manager. She's sharing her strategies for getting started with ClickUp, creating systems, building up a detailed SOP handbook, and why it's important for you as a business owner to outsource tasks. If you are in the stage of business where you need […] The post Systems as You Grow with Kaci Ackerman #184 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

Hey there, everybody. Today on the Know, Like & Trust Show, we will be talking about the importance of creating benchmarks and building a measurement marketing system for your business. I will also share a few significant examples to understand this crucial business strategy better. Topics discussed in this episode: How to build a great […] The post Benchmarks: You have to start somewhere #183 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

This week on the podcast, we're talking with Dr. Michelle Mazur, brand messaging and marketing expert for online business owners. She's sharing her strategies for communicating your message to reach more potential clients and the importance of having strong, captivating messages to spread your ideas in the online world. Topics discussed in this episode: Michelle's […] The post Craft Your Marketing Argument with Dr. Michelle Mazur #182 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

Today, I will be talking about how to show your brand in your social media content to build up your Know, Like, and Trust Factor. But, first, I will cover a long time, not discussed enough approach – the “old, new, borrowed, and blue”. If you feel that it is the right time to refresh […] The post How to Show Your Brand In Social Media Content #181 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

This week on the podcast, we're talking with Craig Swanson who partners with creators, educators, and influences who already have a strong brand and a large audience. He's sharing how to scale a personal brand for small businesses, the common challenges, and why it's so important to learn from your audience. Topics discussed in this […] The post How to Scale a Personal Brand with Craig Swanson #180 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

Hey there, everybody. Today on the Know Like & Trust Show we're going to be talking about how to design your content strategy to fit your life instead of letting it run your life. I will be sharing a few basic questions you can ask yourself today to help form your best-fit content strategy. Topics […] The post How To Design Your Content Strategy To Fit Your Life #179 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

Jess Rodriguez, owner of Freedom Driven Success is joining me today to talk all things time freedom and course creation. Jess is on an unapologetic mission to help purpose-driven businesses expand beyond a 1:1 reliant business model with scalable offers that allow them to amplify their impact and profit, all while enjoying the freedom they […] The post The Path to Becoming a Course Creator with Jess Rodriguez #178 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

This week on the podcast, we are continuing our conversation with course curriculum developer, Mike Gregga. Last week we talked about the value of the content we create within our courses, and this week we're diving deeper and learning how to build authority for our high ticket course offerings. So, be sure to tune into […] The post How to Build Authority for Your High Ticket Offer with Mike Gregga #177 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

This week on the podcast, we're talking with Mike Gregga, course curriculum developer, about how to decide what information to focus on in a course, building credibility, and why a course will never make someone an expert on anything. Topics discussed in this episode: Why you shouldn't automatically choose an evergreen course over a live […] The post More Content Does Not Equal More Value with Mike Gregga #176 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

In today's episode I'm going to be talking about using your content as a course lead-in, and, yes, even if you are not a course creator you can still use most of the tips I'm going to talk about. Topics discussed in this episode: The fallacy of the content runway and how far ahead Britney […] The post Using Content As A Course Lead-In #175 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

There is an idea that if you're not working a traditional 9-5, then you're not working hard. Neill Williams is joining us today to break apart this myth, how she fights against hustle culture, and how she has created a business that works with her life and how she helps her clients do the same. […] The post Thinking: The Entrepreneur's Greatest Asset #174 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

Hey hey everyone. Happy New Year, I'm excited to be here. This episode is the first one that I've actually recorded since the new year has started. Today we are going to talk all about being intentional. I'm not a “new year, new me” person, but I do feel like at the beginning of a […] The post Being Intentional: Your Content Isn't a Maybe #173 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

Lisa Simone Richards shares her expertise as a PR and visibility strategist and how you can apply her tips to your small or micro business. Topics discussed in this episode: “Pay for play” online features and why they are a scam The differences between social, paid, and earned media Lisa's ABCs of Visibility Why you […] The post The ABCs of Visibility #172 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

Today we are going to be attacking — and, yes, I use that word very carefully — short attention span marketing. Topics discussed in this episode: Predictions for 2022 social media trends and Britney's thoughts on them Short attention span marketing and how you can make it work for you Why entertaining content only helps […] The post Short Attention Span Marketing #171 appeared first on Content Strategy + Marketing Strategist Britney Gardner.