The Restaurant Coach Podcast

Your Menu Is Programming Your Guests: The Psychology Behind Every Purchase Most restaurant owners think their menu is a list of food. It’s not. It’s the most powerful sales tool in your restaurant. Long before your server greets the table, your guests have already begun making buying decisions. Every price, every description, every section, every design choice, and every word on your menu is influencing what they order—and how much they spend. In this episode of The Restaurant Coach Podcast, Donald Burns pulls back the curtain on the hidden psychology behind menu design and explains why some restaurants effortlessly increase average guest checks while others unknowingly encourage guests to spend less. You’ll discover why menu engineering isn’t about manipulation—it’s about making it easier for guests to make confident decisions while creating a better dining experience and a more profitable restaurant. In This Episode You’ll Learn: Why guests buy based on emotion before they justify with logic The psychology behind menu pricing and perceived value How “anchoring” influences purchasing decisions Why too many menu choices actually reduce sales The hidden cost of menu complexity How menu descriptions increase perceived value Why guests fear making the wrong choice—and how your menu can eliminate that fear The power of scarcity, social proof, and identity in restaurant purchasing How visual hierarchy determines what guests notice first Why your menu should guide guests instead of overwhelming them Simple psychological principles that can dramatically increase your average guest check Key Takeaway Your guests don’t simply order what’s on your menu—they order what your menu leads them to believe is valuable. The best menus don’t just display food. They shape perception. They reduce uncertainty. They build confidence. And ultimately, they create higher profits without making guests feel like they’re being sold. Donald’s Challenge This Week Print a copy of your menu and review it as if you’ve never seen it before. Ask yourself: Is this menu making decisions easier or harder? What items naturally draw my attention? Which dishes generate the highest profit—and are they receiving the most attention? Are my menu descriptions creating desire or simply listing ingredients? Am I giving guests confidence…or creating confusion? Remember: Your menu isn’t just communicating your food. It’s communicating your value. Quote of the Week “Profit isn’t created when the food leaves the kitchen. Profit begins the moment your guest opens the menu.” — Donald Burns Need Help Making Your Menu More Profitable? If you’re tired of guessing why your guests aren’t ordering your most profitable items, it’s time to engineer your menu for maximum profitability. At The Restaurant Coach®, we help restaurant owners build restaurants that generate more profit, create better guest experiences, and run with systems instead of stress. Apply for a complimentary Profit Rescue Call, and let’s identify the hidden opportunities inside your menu, pricing strategy, and restaurant operations. Learn more at: TheRestaurantCoach.com Subscribe to The Restaurant Coach Podcast Never miss an episode. Each week, Donald Burns shares proven strategies, leadership lessons, and operational systems designed to help independent restaurant owners make more, work less, and build a restaurant that serves their life—not consumes it. If you enjoyed this episode: Subscribe to the podcast. Leave a review. Share this episode with another restaurant owner who needs to hear it. Together, let’s eliminate struggling restaurants—one owner at a time.

What if your staffing problem isn’t actually a staffing problem? Every restaurant owner has experienced it. You interview someone who seems perfect. They say all the right things. They start strong. You begin imagining how much easier life is about to become. Then, a few weeks later… They lose their urgency. They create drama. They damage your culture. Or they disappear without warning. The natural reaction is to blame today’s labor market. But what if the real issue isn’t the people you’re hiring? What if it’s the standards you’re leading with? In Episode 183 of The Restaurant Coach Podcast, Donald Burns challenges one of the biggest myths in the restaurant industry: most owners don’t have a staffing problem—they have a leadership problem. This episode dives deep into the psychology behind why restaurant owners often repeat the same hiring mistakes over and over again, uncovering the hidden patterns that quietly shape every team they build. In this episode you’ll discover: Why the same hiring mistakes keep repeating themselves. The psychological concept of repetition compulsion and how it influences who you hire. The three leadership patterns that sabotage restaurant teams: The Rescuer The Conflict Avoider The Approval Seeker Why your team reflects the standards you tolerate—not the labor market you’re in. How psychological safety determines whether your team tells you the truth…or hides it. The People Pillar Framework: Attract the right people. Develop them into high performers. Protect your culture by removing those who don’t belong. The power of implementing a 90-Day Standard for every new hire. Why hiring out of desperation almost always costs more than remaining temporarily understaffed. The leadership mindset that attracts A-Players and builds a culture people refuse to leave. One of the most powerful ideas from this episode is simple: Your staff is not an accident. They are the result of the standards you choose to uphold—or the standards you choose to compromise. If you’re tired of dealing with the same employee issues, constant turnover, culture problems, or feeling like you’re always starting over with your team, this episode will challenge the way you’ve been thinking about leadership. Because changing your staff doesn’t begin with another hiring ad. It begins with changing the leader they are following. Your Challenge This Week Take a fresh look at your roster and ask yourself three difficult questions: Who would I enthusiastically hire again today? Who is actively strengthening the culture we’re trying to build? Who have I been avoiding having a difficult conversation with? The conversation you’ve been putting off may be the breakthrough your restaurant has been waiting for. What’s Coming Next In Episode 184, we’ll shift from people to profits as we explore the psychology behind your menu—why guests spend more (or less), and the hidden decisions that influence every purchase long before they ever place an order. If you found this episode valuable, please share it with another independent restaurant owner. Your reviews and shares help us reach more operators who are ready to stop surviving and start building restaurants that truly thrive. Until next time… Make More. Work Less. Lead Better. Ready to Take the Next Step? If you’re ready to stop the profit leaks, build an A-Player team, and create a restaurant that runs with stronger leadership, it all starts with knowing exactly where you stand. Ready to stop the profit leaks and get your restaurant on the fast path to being highly profitable? Take the FREE Restaurant CheckUP! www.RestaurantCheckUP.com In just a few minutes, you’ll discover where your restaurant is losing money, what’s holding your team back, and the biggest opportunities to increase your profits while working less. Make More. Work Less. It starts with your Restaurant CheckUP.

What if the biggest thing holding your restaurant back… is you? Most restaurant owners believe they’re trapped by labor shortages, rising food costs, inflation, or a lack of good employees. But what if those aren’t the real prison? What if the prison was built one decision, one belief, and one story at a time? In this episode of The Restaurant Coach Podcast, Donald Burns challenges one of the most dangerous lies in the restaurant industry: “If I just work harder, everything will get better.” The truth? You’ve already proven you’re willing to work harder than almost anyone else. More hours. More stress. More sacrifice. Yet somehow, the restaurant still depends on you for everything. That’s not freedom. That’s a prison. In this powerful episode, you’ll discover why your restaurant is acting as a mirror of your leadership, how your identity is shaping every result you’re getting, and why the transformation you’re searching for doesn’t begin with another system—it begins with becoming a different leader. In This Episode You’ll Learn: Why your restaurant is a reflection of your leadership—not your circumstances. The hidden psychology keeping owners trapped in the Operator mindset. How your identity determines your decisions more than your knowledge. Why being “needed” can become one of the most addictive and destructive feelings in business. The difference between an Operator and an Owner—and why that distinction changes everything. How to identify the beliefs that are silently sabotaging your business. The Core Four framework that creates profitable, scalable restaurants. Three powerful exercises you can complete this week to begin breaking free. If you’ve ever felt like you’re carrying your restaurant on your back… If you’ve wondered why nothing changes no matter how hard you work… If you’re tired of surviving and ready to start leading… This episode was made for you. Your restaurant doesn’t need another exhausted operator. It needs a leader with a new identity. Because the restaurant isn’t the prison. The prison is the story you’ve been believing. It’s time to rewrite it. Key Takeaway Your restaurant will never consistently outperform the identity of the person leading it. Change your identity, and your leadership changes. Change your leadership, and your restaurant follows. Resources Ready to discover exactly where your restaurant is leaking profit? Take my FREE Restaurant CheckUP and receive a personalized action plan to help you increase profit, improve leadership, and regain your freedom. Start here: RestaurantCheckUP.com Listen to Episode 182 The Prison You Created If this episode challenged the way you think about leadership, share it with another restaurant owner who needs to hear it. And if you haven’t already, subscribe to The Restaurant Coach Podcast so you never miss an episode designed to help you work less in your restaurant, more on it, and build the profitable business you originally dreamed of.

Leadership Is a System With Jarred Patterson, COO — New South Restaurant Group Most restaurant owners think leadership is a personality trait. Something you're born with.Something you either “have” or you don't. That belief is exactly why so many restaurants stay stuck. In Episode 181 of The Restaurant Coach Podcast, I sit down with Jarred Patterson, COO of New South Restaurant Group, to break that myth wide open. Because leadership isn't luck.It isn't charisma.And it definitely isn't title-based. Leadership is a system. And when that system is built correctly, it changes everything. From General Manager to COO — Built, Not Promoted Jarred didn't come into New South Restaurant Group as an executive. He started as a General Manager at one location. What changed wasn't opportunity.What changed was identity, structure, and execution. Through the implementation of the TRC Method, Jarred didn't just “move up.”He grew into the role of enterprise leader. This episode walks through how: Leadership standards were clarified and enforced Culture stopped being a slogan and became a daily operating system Accountability replaced chaos Managers were developed instead of babysat And how that shift produced the most profitable year in company history Not by working harder.But by building leaders who could think, decide, and execute without constant oversight. Culture Isn't a Vibe — It's a Framework One of the biggest takeaways from this conversation: Culture doesn't improve because you talk about it.It improves because you design it. Jarred shares how New South moved away from reactive management and into intentional leadership development, where: Expectations were clear Standards were non-negotiable Leaders were trained to lead people, not just run shifts And results were tracked, reviewed, and reinforced When leadership became systemized, culture followed.When culture aligned, profit followed. Why Most Restaurants Never Make This Leap Most operators stay trapped at the location level because: They confuse effort with effectiveness They promote based on tenure instead of capability They rely on “gut feel” instead of frameworks They never install leadership systems that scale This episode exposes why those habits quietly cap growth—and what happens when you finally replace them with structure. What You'll Learn in This Episode In Episode 181, we break down: Why leadership is not a personality trait—but a repeatable system How Jarred transitioned from GM thinking to enterprise leadership The role the TRC Method played in transforming culture across multiple locations How leadership development directly drove record profitability What restaurant owners must stop doing if they want leaders who can actually lead This Episode Is For You If… Your restaurant depends too heavily on you You have managers but not leaders Culture feels inconsistent or fragile Profitability improves only when you personally intervene You want to scale without losing your soul—or your sanity Final Thoughts If leadership were just talent, Jarred's story wouldn't be repeatable. But it is. Because leadership isn't magic.It's method. And when you build the system, the results take care of themselves. Ready to Build Leadership That Runs Without You? If this episode made one thing clear, it's this: You don't need to work harder.You need a system. If you want to learn how you can deploy my TRC Method inside your restaurant—to build real leaders, engineer culture, and create predictable profit— Go watch my FREE training at:www.GrowMyRestaurantNOW.com This is where you stop guessing and start building a restaurant that actually works for you, not because of you.

In Episode 180 of The Restaurant Coach Podcast, I sit down with Nick Mattia, the founder and owner of Ready Strong Meals, for a raw, honest conversation about what really happens when ambition meets reality in the restaurant and food business. Nick didn't come into the industry clueless.He came in with knowledge, confidence, and a clear vision. And that's exactly what almost broke him. When “Knowing Enough” Becomes Dangerous Like many driven operators, Nick believed that having some experience and surface-level understanding of how the industry works would be enough to win.Instead, it nearly cost him everything. What Nick learned the hard way—and shares openly in this episode—is that the wrong knowledge, applied without structure, systems, and accountability, is more dangerous than no knowledge at all. Good intentions don't fix broken systems.Hard work doesn't replace clarity.And passion doesn't protect you from bad decisions. The Turning Point Nick reached a moment every serious operator eventually faces: Keep grinding blindly…Or step back and rebuild the business the right way. That's when he committed to the TRC Method. Not for motivation.Not for hype.But for frameworks. How the TRC Method Changed Everything In this episode, Nick breaks down how applying structured frameworks—rather than chasing tactics—allowed him to: Identify where his business was actually leaking money Replace emotional decision-making with disciplined systems Build operational clarity instead of constant firefighting Shift from “owner-operator chaos” to intentional leadership Turn Ready Strong Meals from survival mode into a controllable, scalable operation This wasn't a quick fix.It was a rebuild of thinking, process, and execution. Why Systems Beat Passion Every Time This conversation is exactly what The TRC Method is about. Two operators telling the truth.No ego.No shortcuts.Just lessons forged through pressure. Nick's story is proof that transformation doesn't come from learning more—it comes from learning what actually matters, then having the discipline to implement it. Who This Episode Is For If you're a restaurant owner, meal prep operator, or food entrepreneur who: Feels stuck despite working nonstop Has “tried everything” but still feels behind Knows something needs to change but doesn't know where to start Is ready to stop guessing and start operating with intention This episode will hit home. Listen to Episode 180 – Why Systems Beat Passion Every Time with Nick MattiaAnd if Nick's story sounds uncomfortably familiar, that's not an accident. That's your signal. If you want to see these kinds of results in your own restaurant, book a TRC Method Strategy Call (for FREE) with me personally at www.GrowMyRestaurantNOW.com

What happens when you refuse to let a good restaurant quietly die? In this episode of The Restaurant Coach Podcast, Donald Burns sits down with Madison Bree, a first-time restaurant owner who took a massive leap of faith by buying an existing restaurant in Michigan that still had a name… but was slowly bleeding out. The restaurant was Kathy's 126.The reputation was there.The energy, systems, and vision were not. Instead of trying to “save” a dying brand, Bree made the bold decision to rebuild it from the inside out. She rebranded the concept into Madison's on Main, reopened with clarity, structure, and standards—and the results speak for themselves. The restaurant has taken off since reopening, proving that survival is optional when leadership finally steps up. In this conversation, Bree shares: What it's really like buying an existing restaurant with baggage Why rebranding was non-negotiable for growth The mindset shifts required to move from operator to owner How working with a coach fast-tracked her progress and eliminated years of painful trial and error How the TRC Method helped her build structure, confidence, and momentum instead of chaos This episode is a must-listen for: Aspiring restaurant owners thinking about buying an existing concept Owners stuck “keeping it alive” instead of building something that thrives Anyone who wants proof that coaching isn't a cost—it's a shortcut Bree's story is a reminder that thriving isn't about luck.It's about standards, leadership, and having the right guide in your corner. If you're tired of surviving and ready to build a restaurant that actually works for you—this episode will hit home. If you want to see these kinds of results in your own restaurant, book a TRC Method Strategy Call (for FREE) with me personally at www.GrowMyRestaurantNOW.com

What happens when a James Beard Award–winning chef looks around the modern food industry and realizes the system was never built to serve craft, soul, or truth? This episode is a WAKE-UP CALL. In Chef Neo vs. The Matrix, I sit down with legendary Chef Craig Shelton for a raw, unfiltered conversation about what mass production, scale-at-all-costs, and corporate commercialization have done to the heart of the culinary world. This isn't nostalgia.This isn't complaining.This is a line in the sand. Craig takes us deep into the moment many chefs silently experience—when the love of food collides with the pressure to standardize, cut corners, chase volume, and surrender creativity for efficiency and margins. If you've ever felt like: You're producing food but losing your identity Your restaurant runs, but your soul is suffocating You didn't become a chef to serve a system that feels hollow and transactional The industry promised freedom… and delivered a golden cage This episode is for you. We talk about: The Matrix of mass production and how chefs get trapped inside it Why commercialization quietly erodes creativity and purpose The difference between scaling food and scaling meaning What it really means to take the red pill as a chef How to reclaim craftsmanship, leadership, and freedom without selling your soul This conversation isn't comfortable—and it's not supposed to be. If you've felt that quiet inner voice whispering, “There has to be another way,” consider this your signal. It's time for chefs to stop playing a role in someone else's system.It's time to wake up.It's time to be free of the Matrix. Press play. Take the red pill. And decide who you're really cooking for. If you want to see what the TRC Method can do for your and your restaurant, book a TRC Method Strategy Call (for FREE) with me personally at www.GrowMyRestaurantNOW.com About DB Donald Burns is a best-selling author, high-performance restaurant strategist, and founder of The TRC Method, the framework behind some of the most profitable and disciplined independent restaurants in the industry. Known globally as The Restaurant Coach®, Donald has spent more than four decades in the trenches of hospitality—first as a chef trained by his father, a member of the elite United States Air Force Pararescue Teams, a restaurant owner, and ultimately as the strategist restaurant leaders call when burnout, chaos, and shrinking margins are no longer acceptable. Donald is the author of multiple influential books, including the Your Restaurant Sucks trilogy, Savage Restaurant Success, and Ingredients, with his forthcoming work Restaurantology redefining how leaders think about profit, people, and performance in a low-margin industry. His work challenges the hustle mythology that keeps owners trapped and replaces it with a disciplined, systems-driven approach built on mindset, culture, and execution. Through his coaching programs, workshops, and live events, Donald has helped thousands of independent restaurant owners reclaim profitability, leadership confidence, and personal freedom—without sacrificing their health, families, or values. His coaching ecosystem spans group masterminds, private advisory, consultant certification, and enterprise-level frameworks used by top operators and industry consultants. Donald is a strategist trusted by driven founders, high-achievers, and restaurant leaders who are done playing small. Drawing from decades of operational experience, special operations discipline, behavioral psychology, and faith-centered leadership, he is known for delivering uncomfortable truths with clarity, conviction, and results. Beyond business, Donald is deeply committed to leadership development, spiritual growth, and breaking generational cycles of burnout in hospitality. His mission is simple but uncompromising: to liberate independent restaurant owners from self-made prisons and help them build restaurants—and lives—that actually work. Welcome to The Restaurant Coach Podcast—where performance meets purpose, and average is no longer an option.

In this episode of The Restaurant Coach Podcast, I sit down with Megan Coignard, owner of Nicolo's Pizza in Lakewood, Colorado—an independent restaurant operator who was once drowning in chaos, burnout, and the never-ending cycle every owner knows too well: firefighter mode. Two years ago, Megan picked up the phone because she had hit a … Continue reading Episode 177 – From Firefighter Mode to Success Mode with Megan Coignard →

In this episode of The Restaurant Coach® Podcast, I sit down with Matt & Stephanie Dunken, the powerhouse duo behind Slam Dunk Pizza. Their story is one every independent restaurant owner needs to hear. When they started working with the TRC Method™, they were drowning with a prime cost of 94%. Profit was non-existent, stress … Continue reading Episode 176 – From Bleeding Cash to Banking Profit with Matt & Stephanie Dunken →

Restaurants are rarely just about food. The ones that rise above the noise—the ones that dominate their markets—understand that culture drives everything. That's the story behind The Plough @ Myrniong in Australia, led by Mark and Ruth Mills. In this episode of The Restaurant Coach Podcast, we uncover what happens when passion is channeled into … Continue reading Episode 175 – Passion Drives Profits with Mark & Ruth Mills of The Plough →

Most restaurant owners think they're doing “marketing.”But what they're actually doing is noise. In this raw and real conversation with Bruce Irving—founder of Smart Pizza Marketing and one of the most respected voices in restaurant marketing—we pull back the curtain on what's really holding restaurant owners back. We talk about the outdated tactics that make … Continue reading Episode 174: From Cringe Posts to Killer Growth with Bruce Irving →

Lisa Gasparian's Café Cremerie Comeback She got hit.HARD. 2020 didn't just rattle Lisa Gasparian.It tried to wipe her off the map. When COVID strangled foot traffic in downtown Chicago, and looters ravaged her café during the riots, her small café was left gutted—physically and emotionally. Most would have folded. But Lisa? Lisa got F*CKING RELENTLESS. … Continue reading Episode 173 – From Ruin to Renaissance with Lisa Gasparian →

Welcome to The Restaurant Coach Podcast, it is the cure for the common restaurant. In this powerful episode, I'm joined once again by TRC Method™ Lead Coach, Michael Kontras, for a no-BS conversation about the harsh truth most independent restaurant owners ignore: Running your restaurant without a coach is a guaranteed way to stay stuck. … Continue reading Episode 172 – No Coach, No Chance →

Welcome to The Restaurant Coach™ Podcast. It is the cure for the common restaurant. I'm Donald Burns, The Restaurant Coach®, author of the Your Restaurant Sucks trilogy and Ingredients:Creating TOTAL Restaurant Success in 90-Days, creator of the TRC Method™, and founder of TRC Nation. In this high-impact episode, I sit down with Bo Bryant—known across … Continue reading Episode 171 – Leadership Drive Profits with Bo Bryant →

In this heartfelt and wisdom-packed episode of The Restaurant Coach Podcast, I sit down with the legendary restaurateur, author, and Southern hospitality icon Robert St. John to uncover the secret sauce behind his enduring success—not just in business, but in life. Robert breaks down his personal philosophy he calls The 5 F's:Faith, Family, Friends, Food, … Continue reading Episode 170 – The 5 F's of Restaurant Success with Robert St. John →

Most restaurant owners think they can figure it out on their own… until they hit a wall. HARD. Michael Kontras from Bailey's Seafood was grinding day and night, drowning in the chaos, and stuck in the same endless cycle. Then he made a game-changing move—he got a coach. And everything shifted. In this episode, Michael … Continue reading Episode 169 – From Struggling to Savage with Michael Kontras →

Ready to 4X your restaurant's revenue? ► https://www.therestaurantcoach.com/ From combat zones to restaurant battlefields. As a former Air Force Pararescueman, I will teach you how to improve your restaurant's survival strategy. Warrior-level restaurant leadership strategies that cut through the chaos. No fluff, just hardcore tactics to stop spinning your wheels and start dominating your market. … Continue reading Episode 168 – From Special Ops To Restaurant Coach →

Ready to 4X your restaurant's revenue? ► https://www.therestaurantcoach.com/ Think pressure is just pain? Let's break that mindset. Pressure is a privilege – it's the fire that forges greatness. Embrace the grind, push through the doubt, and let pressure transform you into an unstoppable force. In this episode, I will reveal how the top players in … Continue reading Episode 167 – Stop Running From The Pressure →

Ready to 4X your restaurant's revenue? ► https://www.therestaurantcoach.com Is your restaurant running you instead of you running it? Your life is like a car with four crucial tires: body, being, balance, and business. When even one tire is underinflated, everything falls apart. I will break down why most restaurant owners are heading for a crash … Continue reading Episode 166 – Broken Bonds Broken Life →

Ready to 4X your restaurant's revenue? ► https://www.therestaurantcoach.com Is your restaurant taking a toll on your family? Discover the true cost of being “married to your restaurant” – and how to finally create the balance and success you deserve. This powerful coaching session lays it all on the line, pulling no punches about the sacrifices … Continue reading Episode 165 – Being Married to The Restaurant Is Killing You →

Ready to 4X your restaurant's revenue? ► https://www.therestaurantcoach.com/ Evolve or die. It's not just a catchy phrase—it's God's law for restaurant success. The world has changed, and if you're clinging to outdated strategies, you're on a fast track to extinction. In this episode, I will explain why adaptability is crucial in today's fierce restaurant industry. … Continue reading Episode 164 – This Is WHY Your Restaurant Is Stuck →

Ready to 4X your restaurant's revenue? ► https://www.therestaurantcoach.com/ The version of you that got you this far? It's not enough to take you further. In this episode, I explain why your current habits and mindset might be holding you back from reaching new levels of success in the restaurant industry. I'll share my insights on … Continue reading Episode 163 – Reinvent or Get STUCK →

Ready to 4X your restaurant's revenue? ► https://www.therestaurantcoach.com Break free from the cycle of hype and disappointment in your restaurant business. In this episode, I will share the reasons why temporary motivation fades and how to create lasting change. Get actionable strategies to overcome fear, commit to daily progress, and build a fail-safe system for … Continue reading Episode 162 – The Shift and Drift →

Ready to 4X your restaurant's revenue? ► https://www.therestaurantcoach.com Running a successful restaurant is about more than just menus and marketing. It's about defeating the four demons holding you back: ego, pride, denial, and mediocrity. In this episode, I will expose these sneaky obstacles and give you the weapons to conquer them. Embrace failure as a … Continue reading Episode 161 – The 4 Demons Destroying Your Restaurant →

►Want to learn more about Warrior Restaurants CONQUEST Path? Watch the short film! Want to Beat Burnout? It's All About The FUEL YOU GIVE YOUR BODY! I just launched the first supplement line for the restaurant lifestyle…Welcome to Limitless Fuel! Need help with your restaurant? I've got the 5 principles to turn it around. I … Continue reading Episode 160 – From Restaurant Hell To Prosperity →

►Want to learn more about Warrior Restaurants CONQUEST Path? Watch the short film! Want to Beat Burnout? It's All About The FUEL YOU GIVE YOUR BODY! I just launched the first supplement line for the restaurant lifestyle…Welcome to Limitless Fuel! You might think you know what it takes to build a successful brand, but you're … Continue reading Episode 159 – You're Probably Doing It All Wrong! →

►Want to learn more about Warrior Restaurants CONQUEST Path? Watch the short film! Want to Beat Burnout? It's All About The FUEL YOU GIVE YOUR BODY! I just launched the first supplement line for the restaurant lifestyle…Welcome to Limitless Fuel! Are you struggling with hiring for your restaurant? In this episode, I will share 5 … Continue reading Episode 158 – The Brutal Truth About Hiring →

EARLY BIRD TICKETS ARE NOW AVAILABLE FOR MY ANNUAL 3-DAY RESTAURANT SUCCESS SUMMIT. 9 Kick Ass Speakers + 18 LIVE Sessions over 3-days + IMMEDIATE ACCESS to 5 of my Top Courses! ► Grab Your Early Bird Ticket TODAY and SAVE $300 Is your restaurant on the brink of a cash crisis? In this episode, … Continue reading Episode 157 – Three Restaurant Money Red Flags →

EARLY BIRD TICKETS ARE NOW AVAILABLE FOR MY ANNUAL 3-DAY RESTAURANT SUCCESS SUMMIT. 9 Kick Ass Speakers + 18 LIVE Sessions over 3-days + IMMEDIATE ACCESS to 5 of my Top Courses! ► Grab Your Early Bird Ticket TODAY and SAVE $300 Struggling restaurant owners, listen up! The 3P framework is your key to success. … Continue reading Episode 156 – Stop Working IN Your Restaurant →

►Want to learn more about Warrior Restaurants CONQUEST Path? Watch the short film! Want to Beat Burnout? It's All About The FUEL YOU GIVE YOUR BODY! I just launched the first supplement line for the restaurant lifestyle…Welcome to Limitless Fuel! Frustrated restaurant owners, listen up! Your staff's unhappiness might be your fault. In this episode, … Continue reading Episode 155 – The Real Reason Your Staff Isn't Happy →

►Want to learn more about Warrior Restaurants CONQUEST Path? Watch the short film! Want to Beat Burnout? It's All About The FUEL YOU GIVE YOUR BODY! I just launched the first supplement line for the restaurant lifestyle…Welcome to Limitless Fuel! Welcome to The Restaurant Coach Podcast, it IS the CURE for the common restaurant! I'm … Continue reading Episode 154 – Are You a Producer or Pretender? →

►Want to learn more about Warrior Restaurants CONQUEST Path? Watch the short film! Want to Beat Burnout? It's All About The FUEL YOU GIVE YOUR BODY! I just launched the first supplement line for the restaurant lifestyle…Welcome to Limitless Fuel! Want to become a badass leader in your restaurant? I will share the 12 essential … Continue reading Episode 153 – 12 Steps To Be A Badass Leader →

►Want to learn more about Warrior Restaurants CONQUEST Path? Watch the short film! Want to Beat Burnout? It's All About The FUEL YOU GIVE YOUR BODY! I just launched the first supplement line for the restaurant lifestyle…Welcome to Limitless Fuel! Tired of being told to “think like an owner”? In this episode, I'll explain why … Continue reading Episode 152 – Why Thinking Like an Owner is Bad →

►Want to learn more about Warrior Restaurants CONQUEST Path? Watch the short film! Want to Beat Burnout? It's All About The FUEL YOU GIVE YOUR BODY! I just launched the first supplement line for the restaurant lifestyle…Welcome to Limitless Fuel! Are you tired of feeling stuck, watching your restaurant's growth stagnate while your competition soars? … Continue reading Episode 151 – Build a Badass Team in 90 Days →

Ready to 4X your restaurant's revenue? ► Join MY FREE 90-Minute Masterclass In the chaotic battlefield of the restaurant world, distractions attack from every angle like relentless mosquitoes. But the harsh truth? If you let them run rampant, you're signing your death warrant and watching your business drown in mediocrity. This is a wake-up call … Continue reading Episode 150 – Distractions ARE the Devil →

Ready to 4X your restaurant's revenue? ► Join MY FREE 90-Minute Masterclass Buried beneath the relentless hustle, have you lost touch with your inner truth? It's time to confront those raw realities we'd rather ignore. In this episode, we're diving deep into the raw truths that lie beneath the surface of running a successful restaurant. … Continue reading Episode 149 – Facing the Bullsh*t! →

Ready to 4X your restaurant's revenue? ► Join MY FREE 90-Minute Masterclass Are you tired of just scraping by? Of settling for “good enough” instead of greatness? It's time to raise the bar and demand excellence in every aspect of your restaurant game. In this fiery wake-up call, I'll show you how to become a … Continue reading Episode 148 – Raise Your Damn Standards →

Ready to 4X your restaurant's revenue? ► Join MY FREE 90-Minute Masterclass In this episode, I share the 5 words no restaurant owner ever wants to hear – “You should close your restaurant.” Join me as I discuss the tough decisions every restaurant owner must face, including when to consider closing your restaurant. Learn the … Continue reading Episode 147 – The 5 Words NO Restaurant Owner Wants To Hear →

Ready to 4X your restaurant's revenue? ► Join MY FREE 90-Minute Masterclass Have you ever noticed that most successful restaurants seem to break the rules and defy the logic we were taught? In this episode, we'll dive deep into the heart of the industry to uncover the three restaurant paradoxes that are holding businesses stuck … Continue reading Episode 146 – Break The Rules and Win The Restaurant Game →

Ready to 4X your restaurant's revenue? ► Join MY FREE 2-Hour Masterclass Deep down, you know you should make changes in your restaurant. But why don't you stick around? Despite knowing that changes are necessary, many of us find ourselves stuck in the same routines, unable to break free. In this episode, I will uncover … Continue reading Episode 145 – The Reasons Why You Can't Change Your Restaurant →

Ready to 4X your restaurant's revenue? ► Join MY FREE 2-Hour Masterclass Are you tired of your restaurant underperforming? Listen to this episode to discover the core reason why your business isn't living up to its potential and learn actionable steps to turn things around. Learn the strategies to elevate your restaurant from “sucks” to … Continue reading Episode 144 – Why Your Restaurant Sucks and How To Fix It! →

Ready to 4X your restaurant's revenue? ► Join MY FREE 2-Hour Masterclass Today, we're diving into the chaos, confusion, and destruction that can happen when your restaurant turns into a monster like Godzilla, wanting to devour everything in its sight. Stick with me, and I'll show you how to tame the beast, get back in … Continue reading Episode 143 – Is Your Restaurant a Monster Out of Control? →

Ready to 4X your restaurant's revenue? ► Join MY FREE 2-Hour Masterclass As a leader, you might think you're giving your team what they need, but are you? Your staff has a secret wish list of things they wish you'd stop doing. Today, we're revealing the top 5 things your employees are silently begging you … Continue reading Episode 142 – 5 Things Your Staff Wishes You'd Stop Doing →

Welcome to The Restaurant Coach Podcast, it IS the cure for the common restaurant. Today, we delve into a groundbreaking development in the restaurant industry. The Restaurant Coach® has merged with Sky Tale Digital, creating the innovative powerhouse known as Restaurant Growth. This merger is set to revolutionize the way restaurants operate and market themselves, … Continue reading Episode 141 – Unleashing Profit Fury with Restaurant Growth →

Get ready for an inspiring episode of The Restaurant Coach Podcast, where we dive into a transformative journey with Adam Barringer, the dynamic founder of SoNapa Grille. Adam not only elevated his restaurant with the TRC Method™ but was so revolutionized by its impact that he became a Certified Restaurant Coach™ himself! What's Cooking in … Continue reading Episode 140 – From Passion to Power with Adam Barringer of SoNapa Grille →

Ever feel like running your restaurant is running you into the ground? You're not alone. This week on The Restaurant Coach Podcast, we're diving into a game-changing conversation with Angela Hepler, a Certified Restaurant Coach™ who's mastered the art of balancing a thriving, profitable restaurant without letting it take over your life. Angela uses the … Continue reading Episode 139 – Balancing Life and Profits with Angela Hepler →

Welcome to The Restaurant Coach™ Podcast, it IS the cure for the common restaurant. Are you feeling ensnared in the relentless grind of daily operations at your eatery? You're not alone. Many restaurant owners find themselves stuck in a loop, constantly working IN their business, which ultimately stunts their growth and hampers profitability. However, there's … Continue reading Episode 138 – Why Working IN Your Restaurant Isn't Working →

Welcome to The Restaurant Coach Podcast, it is the CURE for the common restaurant. Discover the game-changing lessons I've gained from coaching over 2800 restaurants over the last 14 years! In this episode, I share invaluable insights gleaned from coaching diverse restaurants worldwide. From the importance of knowing your numbers and core values to tackling … Continue reading Episode 137 – 10 Shocking Lessons From Restaurant Coaching →

Welcome to The Restaurant Coach™ Podcast, it is the CURE for the common restaurant. Do you want to learn the secrets of menu pricing? In this episode, I will share the 5 game-changing tips to ensure you win the menu pricing game once and for all. If you want the full playbook on how to … Continue reading Episode 135 – 5 Menu Pricing Hacks →

If you're ready to transform your restaurant, boost revenue, and step into a leadership role instead of being buried in day-to-day operations, then this episode is your game-changer! In this session of The Restaurant Coach Podcast, I unveil a powerful 5-step plan to create a service team that not only excels but dominates your market. … Continue reading Episode 134 – Building a Service Team That Doesn't Suck! →