The Revenue Marketing Report

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Our goal on the Revenue Marketing Report is to help marketers move from subject matter experts to strategic business partners. Camela Thompson has 15 years of experience in the Tech industry spanning revenue operations, and our guests have a wealth of experience in B2B marketing.

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    • Aug 13, 2024 LATEST EPISODE
    • weekdays NEW EPISODES
    • 23m AVG DURATION
    • 158 EPISODES


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    Latest episodes from The Revenue Marketing Report

    Your CRM is Sabotaging B2B Marketing Efforts

    Play Episode Listen Later Aug 13, 2024 26:40


    Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, is interviewed by Doug Bell, Fractional CMO & Partner at Chief Outsiders, in this episode of the Revenue Marketing Report. Camela shares why so many marketers struggle with reporting and it has everything to do with their CRM. For the complete guide to Campaign Setup for SFDC Admins, visit: https://calibermind.com/playbooks/a-salesforce-administrators-guide-to-campaign-setup/ Connect with Camela on LinkedIn: https://www.linkedin.com/in/camela-thompson/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

    Diagnosing What's Wrong With Your B2B Marketing Strategy

    Play Episode Listen Later Aug 6, 2024 43:53


    Neil Cohen, The Marketing Therapist, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Neil shares why the first six months are a marketer's most impactful time at a company and how to recapture the magic.   Neil's LinkedIn profile: https://www.linkedin.com/in/neilcohen/   And for more great content like this, check out www.CaliberMind.com

    Aligning Your B2B Business Around a North Star

    Play Episode Listen Later Jul 30, 2024 32:55


    Ryan Milligan, VP of Sales and RevOps at QuotaPath, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Ryan shares why a North Star Metric (NSM) isn't what you think it is, how to socialize it with the rest of the business, and how to assign KPIs to marketers that ultimately point back to that North Star.   Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryanemilligan/   For more great content like this, check out https://calibermind.com/

    Efficient B2B Brand Building: Communities, Ads & Influencers

    Play Episode Listen Later Jul 23, 2024 43:32


    Riley Timmins, Director of Marketing at Cacheflow, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Riley shares what to look for in a community partner, how to market to community members, and what's working in the world of demand gen. Connect with Riley on LinkedIn: https://www.linkedin.com/in/riley-timmins-4a264b96/ Check out Cacheflow at getcacheflow.com For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

    Reporting to Execs: The Numbers That Count

    Play Episode Listen Later Jul 16, 2024 35:48


    Justin Norris, host of the RevOps FM Podcast and Director of BDR and Marketing Operations at 360Learning, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Justin shares his insights and how years of experience sitting at the executive table representing marketing changed his views about which numbers matter most and why. They also geeked out over why MQLs are evil, how to build a ritual around data, and why B2B ops and marketing should focus more on learning from one another. Gartner's findings on B2B marketing's use of insights: https://www.gartner.com/en/newsroom/press-releases/2022-09-15-gartner-survey-reveals-marketing-analytics-are-only-influencing-53-percent-of-decisions Justin's podcast, RevOps FM: https://revops.fm/ Justin's LinkedIn profile: https://www.linkedin.com/in/justinnorris/ And for more great content like this, check out CaliberMind.com

    Managing In & Out in B2B Marketing

    Play Episode Listen Later Jul 11, 2024 23:14


    Amy Vosko, CMO at Evisort, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Amy shares how to set expectations clearly and create a roadmap for an employee's exit. Connect with Amy on LinkedIn: https://www.linkedin.com/in/amy-vosko-marketing-leader/  For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

    Managing Up in B2B Marketing

    Play Episode Listen Later Jul 8, 2024 25:30


    Amy Vosko, CMO at Evisort, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Amy shares why so many CMOs and CEOs struggle to communicate, how to get your priorities prioritized, and how to think about the board. Connect with Amy on LinkedIn: https://www.linkedin.com/in/amy-vosko-marketing-leader/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

    Finding Power in Your Own Voice

    Play Episode Listen Later Jul 1, 2024 15:40


    Hana Jacover, Leadership, Executive, and Performance Coach, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Hana shares how to find your inner voice and the communication wheel that can help you discuss difficult topics more effectively. Connect with Hana on LinkedIn: https://www.linkedin.com/in/hanajacover/ Learn more about Hype House Coaching: https://hypehousecoaching.com/ Listen to The Hype Within podcast: https://podcasts.apple.com/us/podcast/the-hype-within-journeys-of-authentic-leadership/id1690523496 For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

    Navigating Difficult Interview Conversations

    Play Episode Listen Later Jun 27, 2024 15:53


    Hana Jacover, Leadership, Executive, and Performance Coach, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Hana talks about the dreaded question, “Why did you leave your last company,” and what needs to happen before you should answer it. Connect with Hana on LinkedIn: https://www.linkedin.com/in/hanajacover/ Learn more about Hype House Coaching: https://hypehousecoaching.com/ Listen to The Hype Within podcast: https://podcasts.apple.com/us/podcast/the-hype-within-journeys-of-authentic-leadership/id1690523496 For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

    Dealing with Difficult Personalities at Work

    Play Episode Listen Later Jun 24, 2024 14:37


    Hana Jacover, Leadership, Executive, and Performance Coach, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Hana shares how to take steps to align sales and marketing, spot a difficult personality, and know when to avoid conflict. Connect with Hana on LinkedIn: https://www.linkedin.com/in/hanajacover/ Learn more about Hype House Coaching: https://hypehousecoaching.com/ Listen to The Hype Within podcast: https://podcasts.apple.com/us/podcast/the-hype-within-journeys-of-authentic-leadership/id1690523496 For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

    The Modern Approach to B2B Product Launches

    Play Episode Listen Later Jun 20, 2024 19:57


    Vahbiz Cooper, Sr. Executive of Digital Marketing at Demandbase, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Vahbiz shares which channels to leverage, including a unique approach to community marketing.   Vahbiz's LinkedIn Profile: https://www.linkedin.com/in/vahbizcooper/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

    Influencer marketing in B2B

    Play Episode Listen Later Jun 18, 2024 13:47


    Vahbiz Cooper, Sr. Executive of Digital Marketing at Demandbase, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Vahbiz shares what to look for in an influencer and how to maximize your collaboration.   Vahbiz's LinkedIn Profile: https://www.linkedin.com/in/vahbizcooper/   For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

    What's Effective in B2B Social Marketing Today?

    Play Episode Listen Later Jun 17, 2024 17:39


    Vahbiz Cooper, Sr. Executive of Digital Marketing at Demandbase, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Vahbiz shares how to grab your audience's attention by differentiating your brand.   Vahbiz's LinkedIn Profile: https://www.linkedin.com/in/vahbizcooper/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/   

    Don't overcomplicate your B2B attribution model

    Play Episode Listen Later Jun 7, 2024 15:40


    Misha Salkinder, Head of Customer Data Strategy at CaliberMind, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Misha shares how to use attribution models to answer different questions and why changing your model may not always be the right choice.   Misha's LinkedIn Profile: https://www.linkedin.com/in/msalkinder/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/   

    How to use funnel data to improve your B2B marketing motion

    Play Episode Listen Later Jun 7, 2024 13:44


    Misha Salkinder, Head of Customer Data Strategy at CaliberMind, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Misha shares a concise summary of the difference between engagement and intent and how to think about incorporating them into your marketing strategy.   Misha's LinkedIn Profile: https://www.linkedin.com/in/msalkinder/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/   

    What's the difference between intent and B2B engagement marketing data?

    Play Episode Listen Later Jun 5, 2024 12:07


    Misha Salkinder, Head of Customer Data Strategy at CaliberMind, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Misha shares a concise summary of the difference between engagement and intent and how to think about incorporating them into your marketing strategy.   Misha's LinkedIn Profile: https://www.linkedin.com/in/msalkinder/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

    How to Fix It When B2B Marketing & Sales Declare War

    Play Episode Listen Later May 16, 2024 20:49


    Jenn Steele, CEO & Co-Founder of SoundGTM, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jenn shares why marketing often takes the fall, the signs your teams are at war, and how to fix it – or tell whether fixing it is even possible.   Jenn Steele's LinkedIn Profile: https://www.linkedin.com/injennsteele/    SoundGTM's LinkedIn Page: https://www.linkedin.com/company/soundgtm/    SoundGTM: https://www.soundgtm.com/  For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

    How to Build an Aligned B2B Business

    Play Episode Listen Later May 15, 2024 10:27


    Jenn Steele, CEO & Co-Founder of SoundGTM, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jenn shares what CEOs, CROs, and CMOs can all do to ensure they're aligned on how to best succeed as a business.   Jenn Steele's LinkedIn Profile: https://www.linkedin.com/injennsteele/    SoundGTM's LinkedIn Page: https://www.linkedin.com/company/soundgtm/    SoundGTM: https://www.soundgtm.com/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

    Is Your Board of Directors Trying to Sabotage Marketing?

    Play Episode Listen Later May 15, 2024 14:27


    Jenn Steele, CEO & Co-Founder of SoundGTM, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jenn shares her extensive experience reporting to the board as a CMO and CRO and how that impacts her view as a CEO. This also gives us an interesting peek behind the curtain to get some insight into why things seem so strained for marketers in the boardroom.   Jenn Steele's LinkedIn Profile: https://www.linkedin.com/injennsteele/    SoundGTM's LinkedIn Page: https://www.linkedin.com/company/soundgtm/    SoundGTM: https://www.soundgtm.com/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

    Who Is ABM For and What is the Right Strategy?

    Play Episode Listen Later May 10, 2024 21:34


    Jeff Loeb, Partner & CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jeff shares when an ABM strategy makes sense, when it doesn't, and how to build a winning strategy around the high-value offer.   Jeff Loeb is a B2B SaaS and technology CMO with a strong track record helping companies become category leaders and grow internationally from startups to billion-dollar businesses.  Jeff works closely with sales, product, and customer success teams to develop and execute winning go-to-marketing strategies.     Jeff orchestrates tailored strategies ranging from highly targeted ABX programs to high-velocity “land and expand” programs that accelerate new customer acquisition, drive customer growth, and decrease customer acquisition costs (CAC).   Jeff Loeb's LinkedIn Profile: https://www.linkedin.com/in/jeffloeb/    Jeff Loeb's YouTube Channel: https://www.youtube.com/@jeffreyloeb    Chief Outsiders: https://www.chiefoutsiders.com/profile/jeff-loeb    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

    What Exactly Is Account-Based Marketing?

    Play Episode Listen Later May 10, 2024 20:27


    Jeff Loeb, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jeff shares his definition of ABM, the variations of ABM, and why cross-functional alignment is a non-negotiable with this strategy. Jeff Loeb is a B2B SaaS and technology CMO with a strong track record helping companies become category leaders and grow internationally from startups to billion-dollar businesses.  Jeff works closely with sales, product, and customer success teams to develop and execute winning go-to-marketing strategies.   Jeff orchestrates tailored strategies ranging from highly targeted ABX programs to high-velocity “land and expand” programs that accelerate new customer acquisition, drive customer growth, and decrease customer acquisition costs (CAC).   Jeff Loeb's LinkedIn Profile: https://www.linkedin.com/in/jeffloeb/    Jeff Loeb's YouTube Channel: https://www.youtube.com/@jeffreyloeb    Chief Outsiders: https://www.chiefoutsiders.com/profile/jeff-loeb   

    Align Your Data Reviews with Strategy

    Play Episode Listen Later May 8, 2024 17:17


    Ian Michels, Sr. Technical Account Manager at Adobe, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Ian shares common faux pas in marketing data presentations and how to catch the attention of your CEO in a good way.   Connect with Ian on LinkedIn: https://www.linkedin.com/in/ian-michels/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

    Creating a KPI Cadence for B2B

    Play Episode Listen Later May 1, 2024 13:32


    Ian Michels, Sr. Technical Account Manager at Adobe, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Ian shares which KPIs make the most sense at different stages, why marketers should embrace them, and how often to discuss them.   Connect with Ian on LinkedIn: https://www.linkedin.com/in/ian-michels/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/   

    Signs Your B2B Organization Is Still Not Data Driven

    Play Episode Listen Later Apr 30, 2024 13:46


    Ian Michels, Sr. Technical Account Manager at Adobe, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Ian shares the tell-tale signs of a marketing organization that isn't committed to using data and hallmarks of those who are.   Connect with Ian on LinkedIn: https://www.linkedin.com/in/ian-michels/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

    The Data Problem(s) in B2B Marketing

    Play Episode Listen Later Apr 26, 2024 15:56


    Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Doug shares why marketers must pay attention to the market and why this is a watershed moment.   Doug Bell's LinkedIn Profile: https://www.linkedin.com/in/dougbell1/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

    The Holy Grail of B2B Marketing: ROI

    Play Episode Listen Later Apr 24, 2024 12:23


    Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Doug shares what every marketer must do to remain a marketer in the next decade and why attribution still matters.   Doug Bell's LinkedIn Profile: https://www.linkedin.com/in/dougbell1/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

    Why Your CFO Thinks of Marketing as a Cost Center

    Play Episode Listen Later Apr 23, 2024 12:43


    Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Doug shares why he thinks B2B marketers struggle to move away from the reputation of a cost center and how to fix it.

    Looking Beyond GTM to Improve B2B CX

    Play Episode Listen Later Apr 17, 2024 15:53


    Nicholas Zeisler, Principal of Zeisler Consulting, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Z shares areas of the business that aren't used to thinking through the customer's lens and why missions and values need to be part of every day corporate life.   Connect with Z on LinkedIn: https://www.linkedin.com/in/zeislerconsulting/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

    Finding the Voice of the B2B Customer

    Play Episode Listen Later Apr 16, 2024 12:45


    Nicholas Zeisler, Principal of Zeisler Consulting, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Z shares why companies are asking customers the wrong question and what they should be asking their customers instead.   Connect with Z on LinkedIn: https://www.linkedin.com/in/zeislerconsulting/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

    Why CX Ops is Marketing's Best Friend

    Play Episode Listen Later Apr 10, 2024 12:47


    Nicholas Zeisler, Principal of Zeisler Consulting, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Z shares why CX operations professionals love marketers and what we can do as marketers to make sure the brand promise lives on throughout the organization.   Connect with Z on LinkedIn: https://www.linkedin.com/in/zeislerconsulting/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

    Why the Gap Between CEO & CMO Is Growing in B2B

    Play Episode Listen Later Apr 8, 2024 19:17


    Eric Westerkamp, CEO at CaliberMind, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares why marketers aren't trusted by the CEO and what they can do to bridge the gap.   Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericwesterkamp/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

    ceo calibermind
    Using AI & Machine Learning to Identify Your Ideal B2B Customer Profile

    Play Episode Listen Later Apr 3, 2024 12:47


    Eric Westerkamp, CEO at CaliberMind, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares why using advanced logic beats out traditional intuition-based profiling.   Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericwesterkamp/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/   

    Incorporating AI into B2B Workflows

    Play Episode Listen Later Apr 3, 2024 16:05


    Eric Westerkamp, CEO at CaliberMind, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares ways every company can incorporate AI into their day-to-day workflows and why simpler methods sometimes are the better alternative.   Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericwesterkamp/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

    Small Ways to Support Inclusion in the Workplace

    Play Episode Listen Later Mar 21, 2024 17:08


    Debe Rapson, Fractional CRO & Co-Founder of Women in Revenue, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Debe discusses the importance of giving back and tips to support others in meetings. Connect with Debe on LinkedIn: https://www.linkedin.com/in/deberapson/ Women in Revenue: https://womeninrevenue.org/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

    A Guide to Succeeding as the Only Female Executive in an Organization

    Play Episode Listen Later Mar 20, 2024 17:17


    Debe Rapson, Fractional CRO & Co-Founder of Women in Revenue, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Debe shares some of the awkward moments as the only woman on leadership teams and some fantastic advice for getting your voice heard. Connect with Debe on LinkedIn: https://www.linkedin.com/in/deberapson/ Women in Revenue: https://womeninrevenue.org/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

    The Double Standard for Women in Leadership

    Play Episode Listen Later Mar 19, 2024 17:29


    Debe Rapson, Fractional CRO & Co-Founder of Women in Revenue, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Debe shares some tips to make hiring women easier for small companies and how coaching tends to differ between male and female leaders. Connect with Debe on LinkedIn: https://www.linkedin.com/in/deberapson/ Women in Revenue: https://womeninrevenue.org/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

    What Every B2B Website Gets Wrong

    Play Episode Listen Later Mar 12, 2024 16:59


    Jordan Koene, Co-Founder and CEO of Previsible, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Jordan shares his view on why so many companies have their priorities backwards when it comes to marketing and their digital presence.   Connect with Jordan on LinkedIn: https://www.linkedin.com/in/jordankoene/   Learn more about Previsible: https://previsible.io/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

    ceo co founders jordan koene
    Why Content Marketing Is More Important Than Ever in B2B

    Play Episode Listen Later Mar 12, 2024 13:21


    Jordan Koene, Co-Founder and CEO of Previsible, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Jordan shares his view on why getting content marketing right in 2024 is more important than ever.   Connect with Jordan on LinkedIn: https://www.linkedin.com/in/jordankoene/   Learn more about Previsible: https://previsible.io/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

    B2B Digital Trends in 2023 That Need to Stay in 2023

    Play Episode Listen Later Mar 6, 2024 13:45


    Jordan Koene, Co-Founder and CEO of Previsible, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Jordan shares his view on which trends in B2B marketing in 2023 weren't a great thing for marketers going forward.   Connect with Jordan on LinkedIn: https://www.linkedin.com/in/jordankoene/   Learn more about Previsible: https://previsible.io/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/   

    How B2B Marketers Need to Change in 2024

    Play Episode Listen Later Feb 29, 2024 16:36


    Eric Holtzclaw, Chief Strategist and Principal Partner at Liger, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares his thoughts on what marketers need to know and change in the coming year.   Connect with Eric on LinkedIn: https://www.linkedin.com/in/eholtzclaw/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

    How to Sell Your Exec Team on Marketing Data in the B2B SaaS Industry

    Play Episode Listen Later Feb 28, 2024 11:46


    Eric Holtzclaw, Chief Strategist and Principal Partner at Liger, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares why it's important to speak the language other executives share and how to build trust in marketing data.   Connect with Eric on LinkedIn: https://www.linkedin.com/in/eholtzclaw/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

    The Growing Divide Between CMO & CEO in the B2B Landscape

    Play Episode Listen Later Feb 28, 2024 13:51


    Eric Holtzclaw, Chief Strategist and Principal Partner at Liger, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares his view on why CEOs don't see eye-to-eye with their CMO and what's he's done to bridge that gap.   Connect with Eric on LinkedIn: https://www.linkedin.com/in/eholtzclaw/   For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

    THIS is Why Your Board of Directors Isn't Listening to You

    Play Episode Listen Later Feb 26, 2024 19:18


    Monique Olan, Founder & Fractional CMO at PivotalPitch, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Monique shares why the board tunes out sometimes and how you can reel them back in.   Connect with Monique on LinkedIn: https://www.linkedin.com/in/moniqueolan/    Check out PivotalPitch: https://www.pivotalpitch.com/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

    When Taking Risks as a B2B CMO Makes Sense

    Play Episode Listen Later Feb 21, 2024 14:40


    Monique Olan, Founder & Fractional CMO at PivotalPitch, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Monique shares why your first few months in a position are the best time to shake things up, and how to navigate change later at an organization.   Connect with Monique on LinkedIn: https://www.linkedin.com/in/moniqueolan/   Check out PivotalPitch: https://www.pivotalpitch.com/ 

    When Numbers Fail to Convince: Why Storytelling Skills are a Must in B2B!

    Play Episode Listen Later Feb 20, 2024 13:49


    Monique Olan, Founder & Fractional CMO at PivotalPitch, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Monique shares why marketers should apply the same skills that make them good at creating a message that resonates when thinking through what the rest of the executive team wants to know.   Connect with Monique on LinkedIn: https://www.linkedin.com/in/moniqueolan/   Check out PivotalPitch: https://www.pivotalpitch.com/ 

    Is Customer Churn Linked To Marketing in B2B?

    Play Episode Listen Later Feb 16, 2024 17:59


    Dale Zwizinski, Co-Founder & GTM Officer of Revenue Reimagined, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Dale shares why he believes so passionately that all go-to-market leaders should meet at least every other week and what that has to do with your ICP.   Connect with Dale on LinkedIn: https://www.linkedin.com/in/dalezwizinski/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

    Aligning Marketing Strategy With Sales Needs in B2B

    Play Episode Listen Later Feb 14, 2024 12:24


    Dale Zwizinski, Co-Founder & GTM Officer of Revenue Reimagined, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Dale shares the number one killer of trust between sales and marketing – and how to fix it.   Connect with Dale on LinkedIn: https://www.linkedin.com/in/dalezwizinski/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

    How To Quickly Align With Your Chief Revenue Officer

    Play Episode Listen Later Feb 13, 2024 11:51


    Dale Zwizinski, Co-Founder & GTM Officer of Revenue Reimagined, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Dale shares the behaviors he would like to see from a new B2B marketing leader and what sales should do to make their onboarding easier.   Connect with Dale on LinkedIn: https://www.linkedin.com/in/dalezwizinski/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

    B2B Digital Advertising Trends to Watch For in 2024

    Play Episode Listen Later Feb 7, 2024 30:20


    Rand Fishkin, Co-Founder & CEO of SparkToro, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Rand shares where marketers should focus in 2024 and why “vanity” metrics are meaningful. Connect with Rand on LinkedIn: https://www.linkedin.com/in/randfishkin/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

    The Third-Party Cookiepocolypse Is Here. Now What?

    Play Episode Listen Later Feb 6, 2024 21:59


    Rand Fishkin, Co-Founder & CEO of SparkToro, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Rand shares why he doesn't feel the end of third-party cookies will meaningfully impact marketers and got into a debate about the utility of attribution with Camela.   Connect with Rand on LinkedIn: https://www.linkedin.com/in/randfishkin/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

    What B2B Websites Get Wrong

    Play Episode Listen Later Feb 2, 2024 19:20


    Andy Crestodina, Co-Founder & CMO of Orbit Media, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Andy shares common missteps he sees in B2B websites and how to avoid them.   Connect with Andy on LinkedIn: https://www.linkedin.com/in/andycrestodina/   For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

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