The Revenue Marketing Report

Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, is interviewed by Doug Bell, Fractional CMO & Partner at Chief Outsiders, in this episode of the Revenue Marketing Report. Camela shares why so many marketers struggle with reporting and it has everything to do with their CRM. For the complete guide to Campaign Setup for SFDC Admins, visit: https://calibermind.com/playbooks/a-salesforce-administrators-guide-to-campaign-setup/ Connect with Camela on LinkedIn: https://www.linkedin.com/in/camela-thompson/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Neil Cohen, The Marketing Therapist, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Neil shares why the first six months are a marketer's most impactful time at a company and how to recapture the magic.   Neil's LinkedIn profile: https://www.linkedin.com/in/neilcohen/   And for more great content like this, check out www.CaliberMind.com

Ryan Milligan, VP of Sales and RevOps at QuotaPath, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Ryan shares why a North Star Metric (NSM) isn't what you think it is, how to socialize it with the rest of the business, and how to assign KPIs to marketers that ultimately point back to that North Star.   Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryanemilligan/   For more great content like this, check out https://calibermind.com/

Riley Timmins, Director of Marketing at Cacheflow, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Riley shares what to look for in a community partner, how to market to community members, and what's working in the world of demand gen. Connect with Riley on LinkedIn: https://www.linkedin.com/in/riley-timmins-4a264b96/ Check out Cacheflow at getcacheflow.com For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Justin Norris, host of the RevOps FM Podcast and Director of BDR and Marketing Operations at 360Learning, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Justin shares his insights and how years of experience sitting at the executive table representing marketing changed his views about which numbers matter most and why. They also geeked out over why MQLs are evil, how to build a ritual around data, and why B2B ops and marketing should focus more on learning from one another. Gartner's findings on B2B marketing's use of insights: https://www.gartner.com/en/newsroom/press-releases/2022-09-15-gartner-survey-reveals-marketing-analytics-are-only-influencing-53-percent-of-decisions Justin's podcast, RevOps FM: https://revops.fm/ Justin's LinkedIn profile: https://www.linkedin.com/in/justinnorris/ And for more great content like this, check out CaliberMind.com

Amy Vosko, CMO at Evisort, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Amy shares how to set expectations clearly and create a roadmap for an employee's exit. Connect with Amy on LinkedIn: https://www.linkedin.com/in/amy-vosko-marketing-leader/  For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Amy Vosko, CMO at Evisort, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Amy shares why so many CMOs and CEOs struggle to communicate, how to get your priorities prioritized, and how to think about the board. Connect with Amy on LinkedIn: https://www.linkedin.com/in/amy-vosko-marketing-leader/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Hana Jacover, Leadership, Executive, and Performance Coach, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Hana shares how to find your inner voice and the communication wheel that can help you discuss difficult topics more effectively. Connect with Hana on LinkedIn: https://www.linkedin.com/in/hanajacover/ Learn more about Hype House Coaching: https://hypehousecoaching.com/ Listen to The Hype Within podcast: https://podcasts.apple.com/us/podcast/the-hype-within-journeys-of-authentic-leadership/id1690523496 For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Hana Jacover, Leadership, Executive, and Performance Coach, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Hana talks about the dreaded question, “Why did you leave your last company,” and what needs to happen before you should answer it. Connect with Hana on LinkedIn: https://www.linkedin.com/in/hanajacover/ Learn more about Hype House Coaching: https://hypehousecoaching.com/ Listen to The Hype Within podcast: https://podcasts.apple.com/us/podcast/the-hype-within-journeys-of-authentic-leadership/id1690523496 For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Hana Jacover, Leadership, Executive, and Performance Coach, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Hana shares how to take steps to align sales and marketing, spot a difficult personality, and know when to avoid conflict. Connect with Hana on LinkedIn: https://www.linkedin.com/in/hanajacover/ Learn more about Hype House Coaching: https://hypehousecoaching.com/ Listen to The Hype Within podcast: https://podcasts.apple.com/us/podcast/the-hype-within-journeys-of-authentic-leadership/id1690523496 For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Vahbiz Cooper, Sr. Executive of Digital Marketing at Demandbase, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Vahbiz shares which channels to leverage, including a unique approach to community marketing.   Vahbiz's LinkedIn Profile: https://www.linkedin.com/in/vahbizcooper/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Vahbiz Cooper, Sr. Executive of Digital Marketing at Demandbase, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Vahbiz shares what to look for in an influencer and how to maximize your collaboration.   Vahbiz's LinkedIn Profile: https://www.linkedin.com/in/vahbizcooper/   For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Vahbiz Cooper, Sr. Executive of Digital Marketing at Demandbase, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Vahbiz shares how to grab your audience's attention by differentiating your brand.   Vahbiz's LinkedIn Profile: https://www.linkedin.com/in/vahbizcooper/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/   

Misha Salkinder, Head of Customer Data Strategy at CaliberMind, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Misha shares how to use attribution models to answer different questions and why changing your model may not always be the right choice.   Misha's LinkedIn Profile: https://www.linkedin.com/in/msalkinder/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/   

Misha Salkinder, Head of Customer Data Strategy at CaliberMind, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Misha shares a concise summary of the difference between engagement and intent and how to think about incorporating them into your marketing strategy.   Misha's LinkedIn Profile: https://www.linkedin.com/in/msalkinder/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/   

Misha Salkinder, Head of Customer Data Strategy at CaliberMind, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Misha shares a concise summary of the difference between engagement and intent and how to think about incorporating them into your marketing strategy.   Misha's LinkedIn Profile: https://www.linkedin.com/in/msalkinder/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Jenn Steele, CEO & Co-Founder of SoundGTM, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jenn shares why marketing often takes the fall, the signs your teams are at war, and how to fix it – or tell whether fixing it is even possible.   Jenn Steele's LinkedIn Profile: https://www.linkedin.com/injennsteele/    SoundGTM's LinkedIn Page: https://www.linkedin.com/company/soundgtm/    SoundGTM: https://www.soundgtm.com/  For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Jenn Steele, CEO & Co-Founder of SoundGTM, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jenn shares what CEOs, CROs, and CMOs can all do to ensure they're aligned on how to best succeed as a business.   Jenn Steele's LinkedIn Profile: https://www.linkedin.com/injennsteele/    SoundGTM's LinkedIn Page: https://www.linkedin.com/company/soundgtm/    SoundGTM: https://www.soundgtm.com/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Jenn Steele, CEO & Co-Founder of SoundGTM, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jenn shares her extensive experience reporting to the board as a CMO and CRO and how that impacts her view as a CEO. This also gives us an interesting peek behind the curtain to get some insight into why things seem so strained for marketers in the boardroom.   Jenn Steele's LinkedIn Profile: https://www.linkedin.com/injennsteele/    SoundGTM's LinkedIn Page: https://www.linkedin.com/company/soundgtm/    SoundGTM: https://www.soundgtm.com/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Jeff Loeb, Partner & CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jeff shares when an ABM strategy makes sense, when it doesn't, and how to build a winning strategy around the high-value offer.   Jeff Loeb is a B2B SaaS and technology CMO with a strong track record helping companies become category leaders and grow internationally from startups to billion-dollar businesses.  Jeff works closely with sales, product, and customer success teams to develop and execute winning go-to-marketing strategies.     Jeff orchestrates tailored strategies ranging from highly targeted ABX programs to high-velocity “land and expand” programs that accelerate new customer acquisition, drive customer growth, and decrease customer acquisition costs (CAC).   Jeff Loeb's LinkedIn Profile: https://www.linkedin.com/in/jeffloeb/    Jeff Loeb's YouTube Channel: https://www.youtube.com/@jeffreyloeb    Chief Outsiders: https://www.chiefoutsiders.com/profile/jeff-loeb    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Jeff Loeb, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jeff shares his definition of ABM, the variations of ABM, and why cross-functional alignment is a non-negotiable with this strategy. Jeff Loeb is a B2B SaaS and technology CMO with a strong track record helping companies become category leaders and grow internationally from startups to billion-dollar businesses.  Jeff works closely with sales, product, and customer success teams to develop and execute winning go-to-marketing strategies.   Jeff orchestrates tailored strategies ranging from highly targeted ABX programs to high-velocity “land and expand” programs that accelerate new customer acquisition, drive customer growth, and decrease customer acquisition costs (CAC).   Jeff Loeb's LinkedIn Profile: https://www.linkedin.com/in/jeffloeb/    Jeff Loeb's YouTube Channel: https://www.youtube.com/@jeffreyloeb    Chief Outsiders: https://www.chiefoutsiders.com/profile/jeff-loeb   

Ian Michels, Sr. Technical Account Manager at Adobe, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Ian shares common faux pas in marketing data presentations and how to catch the attention of your CEO in a good way.   Connect with Ian on LinkedIn: https://www.linkedin.com/in/ian-michels/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Ian Michels, Sr. Technical Account Manager at Adobe, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Ian shares which KPIs make the most sense at different stages, why marketers should embrace them, and how often to discuss them.   Connect with Ian on LinkedIn: https://www.linkedin.com/in/ian-michels/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/   

Ian Michels, Sr. Technical Account Manager at Adobe, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Ian shares the tell-tale signs of a marketing organization that isn't committed to using data and hallmarks of those who are.   Connect with Ian on LinkedIn: https://www.linkedin.com/in/ian-michels/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Doug shares why marketers must pay attention to the market and why this is a watershed moment.   Doug Bell's LinkedIn Profile: https://www.linkedin.com/in/dougbell1/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Doug shares what every marketer must do to remain a marketer in the next decade and why attribution still matters.   Doug Bell's LinkedIn Profile: https://www.linkedin.com/in/dougbell1/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Doug shares why he thinks B2B marketers struggle to move away from the reputation of a cost center and how to fix it.

Nicholas Zeisler, Principal of Zeisler Consulting, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Z shares areas of the business that aren't used to thinking through the customer's lens and why missions and values need to be part of every day corporate life.   Connect with Z on LinkedIn: https://www.linkedin.com/in/zeislerconsulting/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Nicholas Zeisler, Principal of Zeisler Consulting, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Z shares why companies are asking customers the wrong question and what they should be asking their customers instead.   Connect with Z on LinkedIn: https://www.linkedin.com/in/zeislerconsulting/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Nicholas Zeisler, Principal of Zeisler Consulting, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Z shares why CX operations professionals love marketers and what we can do as marketers to make sure the brand promise lives on throughout the organization.   Connect with Z on LinkedIn: https://www.linkedin.com/in/zeislerconsulting/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Eric Westerkamp, CEO at CaliberMind, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares why marketers aren't trusted by the CEO and what they can do to bridge the gap.   Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericwesterkamp/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Eric Westerkamp, CEO at CaliberMind, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares why using advanced logic beats out traditional intuition-based profiling.   Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericwesterkamp/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/   

Eric Westerkamp, CEO at CaliberMind, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares ways every company can incorporate AI into their day-to-day workflows and why simpler methods sometimes are the better alternative.   Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericwesterkamp/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Debe Rapson, Fractional CRO & Co-Founder of Women in Revenue, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Debe discusses the importance of giving back and tips to support others in meetings. Connect with Debe on LinkedIn: https://www.linkedin.com/in/deberapson/ Women in Revenue: https://womeninrevenue.org/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Debe Rapson, Fractional CRO & Co-Founder of Women in Revenue, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Debe shares some of the awkward moments as the only woman on leadership teams and some fantastic advice for getting your voice heard. Connect with Debe on LinkedIn: https://www.linkedin.com/in/deberapson/ Women in Revenue: https://womeninrevenue.org/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Debe Rapson, Fractional CRO & Co-Founder of Women in Revenue, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Debe shares some tips to make hiring women easier for small companies and how coaching tends to differ between male and female leaders. Connect with Debe on LinkedIn: https://www.linkedin.com/in/deberapson/ Women in Revenue: https://womeninrevenue.org/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Jordan Koene, Co-Founder and CEO of Previsible, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Jordan shares his view on why so many companies have their priorities backwards when it comes to marketing and their digital presence.   Connect with Jordan on LinkedIn: https://www.linkedin.com/in/jordankoene/   Learn more about Previsible: https://previsible.io/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Jordan Koene, Co-Founder and CEO of Previsible, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Jordan shares his view on why getting content marketing right in 2024 is more important than ever.   Connect with Jordan on LinkedIn: https://www.linkedin.com/in/jordankoene/   Learn more about Previsible: https://previsible.io/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Jordan Koene, Co-Founder and CEO of Previsible, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Jordan shares his view on which trends in B2B marketing in 2023 weren't a great thing for marketers going forward.   Connect with Jordan on LinkedIn: https://www.linkedin.com/in/jordankoene/   Learn more about Previsible: https://previsible.io/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/   

Eric Holtzclaw, Chief Strategist and Principal Partner at Liger, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares his thoughts on what marketers need to know and change in the coming year.   Connect with Eric on LinkedIn: https://www.linkedin.com/in/eholtzclaw/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Eric Holtzclaw, Chief Strategist and Principal Partner at Liger, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares why it's important to speak the language other executives share and how to build trust in marketing data.   Connect with Eric on LinkedIn: https://www.linkedin.com/in/eholtzclaw/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Eric Holtzclaw, Chief Strategist and Principal Partner at Liger, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares his view on why CEOs don't see eye-to-eye with their CMO and what's he's done to bridge that gap.   Connect with Eric on LinkedIn: https://www.linkedin.com/in/eholtzclaw/   For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Monique Olan, Founder & Fractional CMO at PivotalPitch, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Monique shares why the board tunes out sometimes and how you can reel them back in.   Connect with Monique on LinkedIn: https://www.linkedin.com/in/moniqueolan/    Check out PivotalPitch: https://www.pivotalpitch.com/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Monique Olan, Founder & Fractional CMO at PivotalPitch, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Monique shares why your first few months in a position are the best time to shake things up, and how to navigate change later at an organization.   Connect with Monique on LinkedIn: https://www.linkedin.com/in/moniqueolan/   Check out PivotalPitch: https://www.pivotalpitch.com/ 

Monique Olan, Founder & Fractional CMO at PivotalPitch, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Monique shares why marketers should apply the same skills that make them good at creating a message that resonates when thinking through what the rest of the executive team wants to know.   Connect with Monique on LinkedIn: https://www.linkedin.com/in/moniqueolan/   Check out PivotalPitch: https://www.pivotalpitch.com/ 

Dale Zwizinski, Co-Founder & GTM Officer of Revenue Reimagined, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Dale shares why he believes so passionately that all go-to-market leaders should meet at least every other week and what that has to do with your ICP.   Connect with Dale on LinkedIn: https://www.linkedin.com/in/dalezwizinski/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Dale Zwizinski, Co-Founder & GTM Officer of Revenue Reimagined, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Dale shares the number one killer of trust between sales and marketing – and how to fix it.   Connect with Dale on LinkedIn: https://www.linkedin.com/in/dalezwizinski/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Dale Zwizinski, Co-Founder & GTM Officer of Revenue Reimagined, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Dale shares the behaviors he would like to see from a new B2B marketing leader and what sales should do to make their onboarding easier.   Connect with Dale on LinkedIn: https://www.linkedin.com/in/dalezwizinski/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Rand Fishkin, Co-Founder & CEO of SparkToro, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Rand shares where marketers should focus in 2024 and why “vanity” metrics are meaningful. Connect with Rand on LinkedIn: https://www.linkedin.com/in/randfishkin/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Rand Fishkin, Co-Founder & CEO of SparkToro, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Rand shares why he doesn't feel the end of third-party cookies will meaningfully impact marketers and got into a debate about the utility of attribution with Camela.   Connect with Rand on LinkedIn: https://www.linkedin.com/in/randfishkin/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Andy Crestodina, Co-Founder & CMO of Orbit Media, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Andy shares common missteps he sees in B2B websites and how to avoid them.   Connect with Andy on LinkedIn: https://www.linkedin.com/in/andycrestodina/   For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/