Podcast appearances and mentions of justin norris

One of the most interesting projects I worked on recently was a rebuild of our ABM / outbound / buying signal tech stack at my day job. I had bought one of the big legacy ABM platforms a few years ago but had never really seen the value we were hoping for, at least not enough to justify the cost. And meanwhile, there's been this explosion of new vendors in the outbound space—tracking signals, aggregating signals, powering sales workflows, enrichment, AI SDR assistants, and the list goes on. I did a really deep evaluation to understand the landscape, and just as I wrapped that up, I sat down with Janis and Philipp who host the RevOps Lab podcast by Weflow.We had a great discussion and really went into the details on this topic. If you're thinking about changing up your ABM tech or just want to get oriented on what's going on here, this is a great episode for you. Hope you enjoy it, and check out more episodes from RevOps Lab here: https://www.getweflow.com/revops-lab--------Justin Norris, Senior Director of Marketing Ops at 360 Learning and host of the RevOps FM podcast, joins us to dive into outbound strategies and the evolving role of AI in sales. Justin shares his approach to outbound, focusing on experimentation, signals, and leveraging technology to make outbound motions more effective. He also discusses the importance of flexibility in trying new outbound approaches and creating a system where teams can experiment and learn what works best.We cover:The shift from traditional outbound methods to AI-driven strategiesHow signals play a critical role in outbound successThe importance of flexibility and experimentation in outboundUsing tools like MadKudu to streamline outbound workflowsAI's role in the future of outbound and sales engagementChapters:[00:00] Introduction[01:17] Justin's Background and Journey in RevOps[03:59] Outbound in the Modern Sales Environment[07:31] Signals and AI in Outbound Strategy[14:39] Building Flexibility into Outbound Motions[19:06] The Future of AI and Sales Engagement[24:00] Experimentation and Learning in Outbound[35:30] Final Thoughts and Advice--------Thanks to Our SponsorMany thanks to the sponsor of this episode - Knak. If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform. You set the brand guidelines and then give your users a building experience that's slick, modern and beautiful. When they're done, everything goes to your MAP at the push of a button. What's more, it supports global teams, approval workflows, and it's got your integrations. Click the link below to get a special offer just for my listeners. Try Knak Thanks to Our SponsorBig thanks goes out UserGems for sponsoring today's episode. We all know running outbound is a huge pain—you need to manage a dozen different tools and data sources and it takes ton of manual work to keep it all going. UserGems solves that with one platform to capture signals and automate next steps with workflows and AI.You get a library of the most impactful signals in one place, automated playbooks to make sure your team executes consistently, and Gem AI to create personalized messaging for each prospect. So stop wasting time and start targeting your most promising buyers with less headcount. Click the link below for a special offer just for my listeners. Try UserGems

This week I'm sharing another podcast I've guested on recently: The Revenue Marketing Report, hosted by Camela Thompson of Caliber Mind.Camela is a veteran marketing and analytics leader, and we have an in-depth conversation about the business and cultural dimensions of reporting: what KPIs are you reporting to different audiences, data rituals, analytics storytelling, and more. This is a super important topic for me, because how you create and share data stories in your organization can be the difference between building an executive-level presence for yourself or getting pigeon-holed as a service provider. We'll be back to regularly scheduled programming next week, until then, enjoy the rest of your August. ------Justin Norris, host of the RevOps FM Podcast and Sr. Director of BDR and Marketing Operations at 360Learning, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Justin shares his insights and how years of experience sitting at the executive table representing marketing changed his views about which numbers matter most and why. They also geeked out over why MQLs are evil, how to build a ritual around data, and why B2B ops and marketing should focus more on learning from one another.For more great content like this, check out https://calibermind.com/

It's August and I'm taking some time off this month to travel and recharge a bit. But I didn't want to leave you hanging for a whole month, so I thought it would a great time to share some recent podcasts where I've been featured as a guest. First up, we have an episode on Beyond the Pipeline with Vivin Vergis, where we do a deep dive into reporting for B2B SaaS orgs. This is a tough, thorny, sometimes painful topic, but Vivin asked some really great questions and we explore how to tell better stories with data, create a culture of objectivity, prioritize ad-hoc requests, and a whole bunch more. Let's dive in to the episode.--------In this episode of Beyond the Pipeline, host Vivin welcomes Justin Norris, Director of Marketing and BDR Operations at 360 Learning and host of the RevOpps FM podcast. Justin shares his journey into operations, transitioning from an English major to a pivotal figure in marketing operations. They dive deep into the challenges of reporting in B2B SaaS, discussing concepts like reporting fatigue, the importance of storytelling in data presentation, and handling impulsive reporting requests.Justin emphasizes the need for a cultural shift towards objective data analysis and the role of ops in being accountable for business performance. Tune in to gain valuable insights on managing reporting requests, addressing cognitive biases, achieving a single source of truth, and avoiding reporting fatigue in B2B SaaS.Timestamps:[00:02] Introduction and Justin's Journey into OperationsJustin shares his unique path from being an English major to becoming a pivotal figure in marketing operations.[03:32] Reporting Fatigue in B2B SaaSDiscussion on the challenges of data overload and how reporting fatigue sets in within organizations.[07:22] Storytelling with DataThe importance of creating a narrative around data and how effective communication can alleviate reporting fatigue.[08:23] Handling Impulsive Reporting RequestsStrategies for filtering and prioritizing reporting requests from different teams to avoid unnecessary work.[14:38] Enabling Self-Serve ReportingTips on empowering teams to generate their own reports and the role of ops in making tools accessible.[19:35] Common Reporting Tools and Their LimitationsComparing the effectiveness of tools like Salesforce, Looker, and Tableau for self-serve and advanced reporting needs.[27:58] Cognitive Bias in ReportingAddressing the impact of biases like confirmation bias in reporting and the importance of maintaining objectivity.[35:45] Taking Action on Data InsightsThe critical role of follow-through on data insights and establishing a feedback loop for continuous improvement.[39:49] Achieving a Single Source of TruthChallenges and strategies for creating a single source of truth in organizations and the trade-offs involved.

Text us your thoughts on the episode or the show!Ever wondered what it takes to transition from a corporate giant to a nimble startup? Join us as we sit down with Rosalyn Santa Elena, the visionary founder and Chief Revenue Operations Officer of The RevOps Collective, who shares her compelling journey from finance and product marketing into the dynamic field of revenue operations. Rosalyn unveils the motivations and challenges of leaving a stable role in a large enterprise to build something innovative from scratch. Learn about the learning curves she tackled, the risks she embraced, and the immense satisfaction she found in creating new processes and systems from the ground up.Rosalyn's story doesn't stop at career transitions. She dives into her rewarding experience as an advisor and coach, helping businesses scale and optimize their revenue operations. Discover how she shifted from equity-based advising to solopreneurship and the joy she finds in one-on-one coaching with ops professionals. Rosalyn opens up about balancing a demanding career with motherhood, sharing personal anecdotes and drawing parallels between professional leadership and parenting. Her insights aim to inspire those navigating similar challenges, offering a candid look at the struggles and triumphs of being a working mother.In an era of remote work and heightened workplace empathy, Rosalyn emphasizes the importance of human connections and transparency. She discusses breaking down communication silos and fostering collaboration among marketing, sales, and customer success operations. Through her experiences, Rosalyn highlights the critical need for understanding the entire business landscape and how RevOps professionals can elevate their impact by integrating their efforts across departments. Tune in to gain invaluable advice on building cross-functional relationships, managing career and family life, and discovering the evolving roles within sales and marketing operations.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals We've been HACKED! (just kidding)If you love our show, you gotta be sure to tune into Justin Norris' show: RevOps FMSupport the Show.

Justin Norris, host of the RevOps FM Podcast and Director of BDR and Marketing Operations at 360Learning, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Justin shares his insights and how years of experience sitting at the executive table representing marketing changed his views about which numbers matter most and why. They also geeked out over why MQLs are evil, how to build a ritual around data, and why B2B ops and marketing should focus more on learning from one another. Gartner's findings on B2B marketing's use of insights: https://www.gartner.com/en/newsroom/press-releases/2022-09-15-gartner-survey-reveals-marketing-analytics-are-only-influencing-53-percent-of-decisions Justin's podcast, RevOps FM: https://revops.fm/ Justin's LinkedIn profile: https://www.linkedin.com/in/justinnorris/ And for more great content like this, check out CaliberMind.com

Text us your thoughts on the episode or the show!Unlock the secrets to mastering marketing analytics with insights from Shivani Bhatt! As the Director of MarTech Solutions and Analytics at CloudFlare, Shivani shares her incredible journey and the pivotal moments that shaped her career. From building marketing ops teams at S&P and Adobe to addressing the critical gaps in understanding analytics in marketing and sales, this episode promises to elevate your data analysis skills.We tackle the misconceptions about dashboards and explore the often-overlooked value of well-prepared data sets. Through Shivani's experiences, we discuss the importance of creativity and clear communication in data analysis. Hear how she navigates the complexities of managing vast data volumes and why refining reports is essential to keep stakeholders confident in data quality. This conversation is packed with practical strategies to go beyond traditional dashboards.Finally, we delve into foundational steps in marketing analytics and essential learning strategies. Discover how mastering basic Excel functionalities and leveraging online resources can incrementally build your knowledge. We also explore the emerging role of AI in marketing and its collaborative potential. This episode is a treasure trove of real-world advice, equipping you to bridge the gap in marketing analytics and enhance your data analysis prowess.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals We've been HACKED! (just kidding)If you love our show, you gotta be sure to tune into Justin Norris' show: RevOps FMSupport the Show.

Text us your thoughts on the episode or the show!Unlock the secrets to community-led and partner-led growth with insights from Asher Mathew, co-founder and CEO of Partnership Leaders. Discover how fostering spaces for sharing best practices can drive collective learning and growth, and why building mutually beneficial relationships with stakeholders is crucial for a thriving business. We'll explore innovative strategies that go beyond traditional customer and employee interactions, providing you with actionable advice to foster a sustainable and competitive edge in your market.Dive into the strategic advantages of leveraging both user and professional communities in a resource-constrained business environment. Learn how technology companies can harness market insights from industry professionals to enhance product development and drive customer acquisition. By supporting and participating in these communities, you'll understand the flywheel effect that can boost both your product development and market presence, ensuring customer retention and business growth.In our discussion, we also unpack the critical aspects of funding professional communities to ensure their sustainability. Asher shares valuable perspectives on different funding models and the challenges of aligning investor and community interests. We highlight the evolution of professional communities, especially in the tech sector, and underscore the importance of finance knowledge for marketers aspiring to leadership roles. Don't miss this comprehensive conversation packed with practical advice and forward-thinking strategies for building and sustaining impactful professional communities.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals We've been HACKED! (just kidding)If you love our show, you gotta be sure to tune into Justin Norris' show: RevOps FMSupport the Show.

Text us your thoughts on the episode or the show!Could customer marketing be the secret weapon your B2B SaaS company needs to thrive in today's noisy marketplace? Join us for a compelling conversation with Mark Organ, the CEO of Categorynauts and the brilliant mind behind Influitive and Eloqua, as we uncover the pivotal role of customer marketing. Mark reveals why marketing to existing customers for upsell, cross-sell, and retention, as well as leveraging their advocacy to attract new prospects, is becoming increasingly crucial. Despite its importance, many organizations still favor new logo acquisition. We tackle the organizational challenges that hinder customer marketing efforts, including the lack of alignment between customer success, sales, marketing, and product teams.We dive deep into how marketing operations can amplify customer advocacy through effective collaboration. Discover the strategies that marketing and customer success teams can use to identify and empower potential customer advocates, even those who may not be entirely satisfied with the product. Mark shares insights into utilizing data from various platforms and communities to enhance advocacy efforts. We explore the potential of centralizing operations under a revenue operations (RevOps) function to harmonize goals across marketing, sales, and customer success teams, thereby boosting overall company performance.Cross-departmental collaboration is key to success, especially in coordinating design efforts across product and marketing teams. We introduce practical tools like the broken importance matrix for prioritizing process improvements and highlight the critical role of the kickoff process for new accounts in reducing churn and fostering growth. Mark offers valuable advice for marketing ops professionals aiming to elevate their careers, emphasizing the importance of empathy, collaboration, and understanding the language of sales and engineering. As we wrap up, we express our appreciation for marketing ops professionals and invite our audience to share their ideas, feedback, and guest suggestions, ensuring our content remains relevant and engaging.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals We've been HACKED! (just kidding)If you love our show, you gotta be sure to tune into Justin Norris' show: RevOps FMSupport the Show.

Every B2B company has a funnel tracking process. And quite often, that process is seriously limited or broken.Leads get lost, data is inaccurate, and businesses struggle to produce insights and accurate reporting.I've seen this first hand, and so has this week's guest - Charlie Saunders. We've both spent years as consultants fixing broken funnels.In this episode, we talk about the many reasons funnel tracking goes wrong and dive deep into the architecture of the scalable solution Charlie's team has developed.Check out more episodes of Justin's podcast here: https://revops.fm/If you want to hear more from us:Subscribe to us on Youtube!Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletterFollow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/Follow Xanderon LinkedIn: lhttps://www.linkedin.com/in/xanderbroeffle/

Text us your thoughts on the episode or the show!Unlock the secrets of Revenue Operations with our special guest, Natalie Furness, founder and CEO of RevOps Automated. Natalie shares her unique journey from clinical operations in healthcare to the world of revenue operations, drawing intriguing parallels between systems designed for patient care and customer relationship management (CRM). With her scientific background in biomechanics and neurophysiology, Natalie offers a fresh perspective on designing efficient reporting systems that can revolutionize your business processes.Join us as we dissect the core functions of RevOps, emphasizing its pivotal role in aligning people, processes, and data systems across sales, marketing, customer support, and customer success. From startups to large corporations, we explore how RevOps roles can range from a single position to specialized teams, alongside current job market trends that blur the lines between traditional sales operations and RevOps functions. Our discussion also addresses the challenges of role definition and the critical importance of effective onboarding and support in customer retention.Are siloed teams holding your business back? Discover how fostering collaboration within RevOps can break down barriers and drive performance. Learn about the transformative power of integrated CRM systems and the potential benefits of aligning RevOps with CFOs for improved financial reporting and resource allocation. Whether you're a seasoned professional or new to the field, this episode is packed with invaluable insights and practical advice that will leave you eager to apply these strategies within your own organization.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals We've been HACKED! (just kidding)If you love our show, you gotta be sure to tune into Justin Norris' show: RevOps FMSupport the Show.

Text us your thoughts on the episode or the show!Ready to transform your leadership approach in revenue operations? Our conversation with Dionne Mejer, a trailblazing sales executive, guarantees you'll learn how to empower your team and master the shift from marketing operations to revenue operations. Dionne candidly shares her journey from being a perfectionist and people pleaser to becoming an influential leader. She unveils her upcoming course, "Lead the Shift: Mastering the Bridge to Revenue Operations Leadership," designed to help you navigate the ever-evolving landscape of revenue operations with confidence. Alongside my co-host, Mike Rizzo, we reflect on our collective experiences and the invaluable lessons learned from overcoming challenges to achieve genuine growth and development.Ever wondered how Malcolm Gladwell crafts such compelling narratives? We tackle this intriguing question by exploring the collaborative essence of intellectual work. Our discussion highlights how Gladwell masterfully integrates ideas from various sources into his writings, creating a tapestry of thought-provoking concepts. By showcasing specific instances where he acknowledges the contributions of others, we emphasize the interconnected nature of creative processes. Whether you're an aspiring leader in revenue operations or a fan of insightful literature, this episode promises a wealth of knowledge and inspiration.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals We've been HACKED! (just kidding)If you love our show, you gotta be sure to tune into Justin Norris' show: RevOps FMSupport the Show.

Embark on a voyage through the dynamic world of marketing operations alongside our esteemed guest, Chris Petko, who brings to the table not just stories but a legacy, including his critical role in the Eloqua IPO. His insights traverse the early days of marketing ops to its present intricacies, providing you with a treasure trove of knowledge on fostering customer success and the secrets behind securing those coveted platform renewals. Picture this: a blend of cutting-edge AI and the timeless human touch, reshaping the landscape of marketing, where predicting personality profiles isn't just a possibility—it's the norm, revolutionizing your approach to sales and customer experience.This episode isn't just about the glitz of AI; it also exposes the folly of hastily throwing technology at problems without grasping their essence. It's a candid conversation that scrutinizes the allure of 'quick fixes' and the pitfalls of a bloated tech stack. You'll learn the art of marrying the right strategy with technology and why a thorough understanding of your tools can amplify your marketing ops beyond your wildest dreams. And let's not forget the raw truth about professional tenures' impact on decisions, a cycle that might be more familiar than we'd like to admit.Finally, let's zero in on the heartbeat of every business: the customer experience. As we dissect giants like Eloqua and Marketo, you'll uncover how truly understanding your customer can catalyze sustainable growth. From the pivotal role of customer support to the strategizing behind post-onboarding upsells, this conversation is a gold mine for those keen on fortifying their customer relations. So, ready your LinkedIn profiles and join the professional conversation that continues beyond this episode, because the future of marketing ops doesn't just stop here—it's an endless journey of discovery and innovation.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals We've been HACKED! (just kidding)If you love our show, you gotta be sure to tune into Justin Norris' show: RevOps FMSupport the Show.

Chris joined Justin Norris on RevOps FM to discuss new perspectives on B2B marketing and evolving go-to-market strategies. Chris introduced the idea of 'signals' in marketing analytics to track customer interest throughout the sales cycle. The episode covers differences between signal providers, aggregators, and analytics. Chris explains their roles and possible developments in signal tracking. He also points out flaws in the current go-to-market models and proposes a single, more effective approach for better financial performance. Chris focused on how businesses should prioritize profitability and growth while cutting costs, especially given the current economic conditions. He walks through reassessing customer acquisition strategies and measuring value through financial soundness. If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you're working through, make sure to attend this weekly event every Tuesday at 12 central. Register here. Can't make the event but have a question for Chris? Submit it here. The next Expert Session, featuring Peep Laja will be on Thursday May 16 at 12pm central. Register here.  Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

Head over to sessions.us and sign up for a 14-day free trial: https://sessions.cello.so/vsI1SnxCw8i 360Learning enables companies to upskill from within by turning their experts into champions for employee, customer, and partner growth. With our LMS for collaborative learning, Learning & Development teams can accelerate upskilling with the help of internal experts instead of slow top-down training. 360Learning is the easiest way to onboard and upskill employees, train customer-facing teams, and enable customers and partners–all from one place. 360Learning powers the future of work at 1,700 organizations. Connect with Justin

Summary: Justin is a polished voice of reason in martech. In our conversation, he focused on the practicality of AI, highlighting its capability to transform data into actionable insights, aiding in a deeper understanding of customer needs. We also covered the shift towards flexible, composable tech stacks and the importance of diverse skills alongside a few Sci-fi references. He also proposed a transparent, Shark Tank-style approach for selecting martech vendors, underscoring the need for effective evaluation methods. This episode offers practical guidance for marketers aiming to navigate the rise of gen AI in marketing.Balancing Opportunity and Skepticism With AI in Marketing Justin's insights highlight a critical juncture in marketing technology: the integration of AI, specifically GPT-4, into daily practices. He acknowledges the prevalent fear of missing out (FOMO) among marketers, emphasizing the importance of staying abreast with AI advancements. Justin points out the dual nature of this fear: the anxiety about falling behind and the apprehension towards the implications of AI in marketing. His perspective reflects a cautious yet necessary embrace of technology.Interestingly, Justin positions himself as a technologist with a skeptical eye, wary of jumping onto the latest trend without due diligence. This approach is particularly relevant in a field bombarded with yearly hype cycles. His focus on adding value rather than noise is commendable. By mapping out AI's potential use cases in marketing, Justin contributes to a more structured understanding of this technology. He shifts the conversation from mere adoption to thoughtful integration, ensuring AI's relevance and applicability to marketing operations.The idea of mapping AI's role in marketing is not just about adoption but about understanding where and how it fits into the broader marketing strategy. Justin's approach of breaking down and analyzing different aspects of AI in marketing is crucial for its effective utilization. His methodical and analytical approach towards AI adoption in marketing is a testament to the need for balance - recognizing the potential of new technology while maintaining a healthy skepticism.Key takeaway: Marketers should balance the excitement of AI's potential with a thoughtful, structured approach to its integration into marketing operations. Understanding and mapping AI's practical applications in marketing can turn the fear of missing out into an opportunity for innovation and strategic advancement.Transitioning Rule-Based to AI-Driven Marketing StrategiesJustin delves into the complexities of transitioning from traditional rule-based automation to AI-driven approaches like next best action and propensity modeling in marketing. This shift, he points out, is not just a technological upgrade but a fundamental change in how marketing campaigns are conceptualized and executed. His insights are particularly relevant for marketing teams accustomed to rule-based systems and now facing the challenge of integrating more sophisticated, AI-powered models.The promise of AI in marketing, especially in next best action scenarios, is substantial. Justin notes that while the concept has been a long-sought 'Holy Grail,' it's now becoming a practical reality. However, he cautions against being swept away by the technological possibilities without considering their practical implications. The key, according to Justin, is to subordinate the technology to what works effectively as a marketer, always keeping the customer context in focus.For B2C scenarios or low-value product-led growth motions, AI-driven recommendations can be incredibly effective. However, Justin points out the limitations in complex B2B contexts, such as selling high-value products or services. These scenarios involve decision committees, contracts, and multiple stakeholders, where a simple AI-generated email is unlikely to clinch a deal. He suggests a more nuanced application of AI, perhaps integrating insights from sales calls or digital body language to tailor communications more effectively.Regarding quality assurance in AI-driven marketing, Justin highlights the potential pitfalls. He shares an example of an AI-generated email that was impressively detailed yet glaringly inaccurate, underscoring the brand risk associated with unmoderated AI content. This example illustrates the current necessity for a human in the loop, balancing AI's efficiency with the nuanced understanding that only human oversight can provide.Key takeaway: Justin's perspective on integrating AI into marketing strategies emphasizes a thoughtful, customer-centric approach. The shift from rule-based to AI-driven models demands not only technological adoption but also a strategic reevaluation of marketing practices. The balance between leveraging AI's capabilities and maintaining human oversight is crucial to navigate this transition successfully, ensuring that marketing efforts remain effective and resonate authentically with the target audience.Balancing AI Adoption with Practical Realities in MarketingJustin addresses the emotional aspect of adopting AI in marketing, acknowledging the tension between the excitement of AI's potential and the reality of its practical application. This emotional dimension is often overlooked in the rush to embrace new technology. Justin highlights the challenge of integrating AI without losing the human element, a concern particularly relevant in an era where personalization and authenticity are crucial.The key, according to Justin, is to find a balance between being at the forefront of AI adoption and ensuring that the technology genuinely enhances marketing efforts. He shares his strategy of assessing AI tools based on their feasibility and impact. Some applications, like AI-generated LinkedIn posts, might be feasible but not necessarily advisable due to their impact on authenticity and personal engagement. On the other hand, AI-generated imagery offers significant benefits, producing unique and compelling visuals that surpass traditional stock images.Justin's approach is driven by the practical benefits of AI, focusing on areas where AI can offer substantial support. For instance, processing large volumes of unstructured text, a tedious task for humans, is an area where AI can provide significant relief. His advice for listeners is to let their needs guide their adoption of AI, rather than succumbing to the pressure of forced adoption. By doing so, they can leverage AI where it truly adds value, enhancing their work while retaining the essential human touch.Key takeaway: In martech, the adoption of AI should be driven by practicality and real needs, rather than the pressure to conform to trends. Evaluating AI tools based on their feasibility and impact ensures that their integration enhances marketing efforts without compromising the human element that remains essential to effective communication.AI as a Tool for Enhancing Creative MarketingJustin discusses the role of AI in transforming unstructured data into actionable insights, particularly in the context of marketing and content creation. He touches upon an intriguing shift from the traditional focus on quantitative data to the exploration of qualitative insights through AI tools. This shift is significant, especially in an era where content creators and marketers have predominantly leaned towards quantitative analysis.Justin reflects on the unique nature of creative work and the essential human insights that drive its excellence. He is of the view that certain aspects of creativity and human consciousness are inherently unique and cannot be replicated by AI. In his analogy, AI is like a highly responsive paintbrush, capable of executing tasks based on verbal instructions, y...

Justin Norris of CEPRA Landscape and Home Coffee Brand - and fellow Sunshine State resident - joins the podcast again to discuss the wins and losses of 2023 when it comes to his leadership role in landscaping - AND in his family's ever-growing side gig as artisan coffee creators, plus his focuses in the new year.Shop Home Coffee Brand: https://homecoffeebrand.com/

Justin Norris of 360Learning joins Lauren Aquilino and Sydney Mulligan to discuss the pros and cons of marketing operations consulting vs client-side, what it's like to work remote in the Canadian countryside and what he was doing during THAT Marketo Summit party. --- Send in a voice message: https://podcasters.spotify.com/pod/show/prettyfunnybusiness/message Support this podcast: https://podcasters.spotify.com/pod/show/prettyfunnybusiness/support

GROW Comm is open! Join here: https://jacobgodar.com/grow-commThis week, Jacob meets with Justin Norris of CEPRA Landscape to discuss the importance of maintaining positive customer relationships, creating a strong culture, and roasting GREAT coffee. Shop Home Coffee Brand here: https://homecoffeebrand.com

Justin Norris rejoins us to conclude our conversation about the perplexing maze that is the application process for grad school. We use the California State University (CSU) system as a case study to illustrate why program requirements aren't always what they seem, and Carrie discusses which therapy programs do a great job of defining and providing quality to their students. Plus, Subaru gets lots of free advertising.   Thank you for listening. To support the show and receive access to regular bonus episodes, check out the Very Bad Therapy Patreon community. Today's episode is sponsored by Sentio Counseling Center – high-quality, low-fee online therapy in California with immediate availability for new clients.   Introduction: 0:00 – 10:35 Part One: 10:35 – 1:10:11 Part Two: 1:10:11 – 1:13:21   Very Bad Therapy: Website / Facebook / Bookshelf / Tell Us Your Story   Show Notes: The Patient on Hulu Sentio Counseling Center: Affordable Online Therapy for Californians MFT California Creating Impact: The four pillars of private psychology practice

Have you ever wondered why the process of applying to grad school is so unclear at times? In part one of two, we are joined by Justin Norris, an expert in systems of higher education, to talk about the surprisingly interesting topics of accreditation, for-profit vs. non-profit designations, and public vs. private universities. If you wanted to become a therapist but ended up in a sales funnel, this episode is for you.   Thank you for listening. To support the show and receive access to regular bonus episodes, check out the Very Bad Therapy Patreon community. Today's episode is sponsored by Sentio Counseling Center – high-quality, low-fee online therapy in California with immediate availability for new clients.   Introduction: 0:00 – 19:21 Part One: 19:21 – 1:27:53 Part Two: 1:27:53 – 1:31:45   Very Bad Therapy: Website / Facebook / Bookshelf / Tell Us Your Story   Show Notes: The Patient on Hulu Sentio Counseling Center: Affordable Online Therapy for Californians Sentio University MFT California Living with Harm OCD The Secret History of Thoughts (Invisibilia)

Last week we talked about how crazy the job market is right now, especially when it comes to marketing operations roles. So this week we sat down with MOps master and returning fwd:thinker, Justin Norris, to chat through what those first few days, weeks, and months look like in a new MOps role. After working within marketing ops both in-house and on the agency side, Justin was just about to surpass his first 90 days in a new role as Director of MOps at 360Learning when he joined us. From his recent transition to an in-house team, Justin shares his experience and insights with us on what it's like to get started in a new MOps role and what activities he needed to prioritize to familiarize himself with the organization, the tech stack, and the key stakeholders. While Justin gives us his first-person perspective from a more senior position, he still provides great insight into what junior positions should expect when starting a new MOps job and what red flags to look out for. So whether you're just starting your MOps journey or you're looking to make a shift, be sure to tune in to this episode and follow Justin on LinkedIn here: https://www.linkedin.com/in/justinnorris/ (https://www.linkedin.com/in/justinnorris/)

@Lebdaslegacy and @SatsMundin discussed the Leafs after their 5-3 win over the Capitals: - Is Justin Holl elite? - What happens on D going forward? - JT bounces back - What do the Leafs do in net? - Is the Matthews line the best in hockey? --- Support this podcast: https://anchor.fm/budsallday/support

Is the fitness industry really innovating or just creating multiple versions of the same offering? How can we, as an industry, inspire more people to move their bodies? One way to reach and resonate with new audiences is to explore different concepts AND messaging. LIT Method, founded by husband and wife team Justin and Taylor Norris is doing just that. Their low-impact training concept has grown by “building bodies, not breaking them”. On today's episode of The Business Side of Fitness we chat about: -How the experience has evolved since its inception -Why now is the right time to franchise the concept -The process behind creating their proprietary LIT Strength Machine -Digital vs in studio clients Check out the full episode to learn more from Justin and Taylor by visiting: https://www.vanessaseveriano.com/podcast ABOUT THE HOST Vanessa Severiano has two decades of experience creating, developing and growing brands in the fitness & wellness industry. Learn more about working with Vanessa: https://www.vanessaseveriano.com ABOUT TODAY'S GUEST Justin and Taylor Norris are the Co-Founders and Co-CEOs of LIT Method, the company behind the proprietary Low Impact Training workout designed to build bodies, not break them. The visionary creators of the patent pending LIT Strength Machine, Justin and Taylor have garnered a cult following around their singular combination of personal training, physical therapy, and injury prevention. In 2021, LIT Method opened its first LIT LAB and announced an investment from Marcy Venture Partners, securing the support from the famed venture capital firm founded by Shawn “Jay-Z” Carter, Jay Brown, and Larry Marcus, as well as an investment from five-time MLB All-Star, Adrian Gonzalez. Featured in Self Magazine, Forbes, InStyle, Women's Health, GQ, People, and more, Justin and Taylor are guaranteeing what they call ‘inclusive innovation' remains at the heart of their mission. Learn more about LIT Method here: https://www.litmethod.com/ **SPREAD THE WORD Please make sure to rate, review and subscribe to The Business Side of Fitness wherever you listen to podcasts. Your support means so much and helps more than you know! THIS SHOW IS SPONSORED BY SYNC FLOOR 86 percent of US adults taking virtual exercise classes plan to continue doing so as gyms reopen. That's a huge opportunity for anyone looking to launch or expand their virtual fitness offering. Our friends at SyncFloor offer a catalog of over 16,000 songs by the best independent commercial artists. It's great music that can be affordably licensed for both live and Video On Demand fitness classes Listeners of ‘The Business Side of Fitness Podcast' get their first 30 minute class covered for free. Just go to https://fitness.syncfloor.com **INTERESTED IN BECOMING A SPONSOR? Inquire about supporting the show through sponsorship by emailing hello@vanessaseveriano.com.

In the third episode of MOOPs TV Justin Norris shares how he made a mistake on a client account, but the interesting twist is that it actually took a while to discover the error! Watch the episode to find out what the mistake was and how (if possible) it was resolved.This taught Justin and the rest of the team a valuable lesson about checklists, operations documentation, and more!Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSponsored by Stack Moxie Avoid your next MOOPs with automated monitoring across your entire marketing and sales tech stack.

Justin Norris, Senior Director of Solutions Architecture at Perkuto, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Justin shares why it's important to establish yourself as impervious to politics and develop your soft skills if you want to be seen as a strategic partner.

“Marketo is the best system of execution for what it does within that marketing sphere.” Justin is a Marketo expert and 4x Marketo Champion. Early on in his career, Justin specialized himself in Marketo to provide empowerment to people, processes, and platforms to enhance Marketing and Sales operations. In this episode of The Data Heroes Podcast, Justin Norris (Sr. Director of Solutions Architecture at Perkuto) talks about Marketing campaigns and how powerful solutions, like Marketo, enable superior management of the customer life cycle.“One of the very earliest lessons I learned in marketing was the importance of knowing your customer, whoever they are.” For Justin, developing a fundamental understanding of the customer, their voice, pain points and needs is the only way to effectively target them and provide outstanding customer experiences. And data is needed to create those automated, scalable experiences. “Whether that's more on the marketing side piping data into CRM to enable customer success use cases or, actually improving the customer experience through data.”No matter your market, a successful ABM strategy requires a successful set of tools and accurate data to empower your CRM. Justin and John also discuss usability of marketing systems, dirty data disasters, and specializing in Marketo and Salesforce.

Join Louisa as she laughs and learns with Justin Norris about the art of drag. Wondering what it takes to be a successful drag queen, how drag got started, or which season of Ru Paul's Drag Race is the best to start on? Find out all of this and more on this episode of the Double L Show.  --- Support this podcast: https://podcasters.spotify.com/pod/show/louisa-lee21/support

This week on the show, we look beyond the hairspray and high heels and explore the world of drag. Daily culture reporter Jazz Wolfe spoke with students Justin Norris and Taylor Ratliff about their drag personas Blacc Cherry and Plasma LaRose, and navigating the tricky world of breaking gender barriers in Oklahoma.

In this week's episode, we take a further dive into the MOps roadmap and we get to hear first-hand from Perkuto's Director of Solutions Architecture, Justin Norris! Justin gives us a behind the scenes look at the steps of building, implementing, and maintaining a roadmap and why we should even care about this. He also gives us some great anecdotes and advice from his years of experience in the world of MOps. So tune-in to this episode of fwd:thinking to find out more about the ever-important MOps roadmap! Follow Justin on LinkedIn: https://www.linkedin.com/in/justinnorris/

Justin Norris serves as the Student Government Association President for the University of Oklahoma's student body. The University is no stranger to racial tension on campus. In this episode, we speak with Justin on how to deal with those tensions and how students can help the University to move forward. This podcast is presented by Gaylord News in collaboration with the Institute of Human Flourishing.

One of Australian's top swimmers over the last couple of quads, Thomas Fraser-Holmes is pretty good at everything. 4:10 4 IM, 1:45.0 2 Free. Living in the Gold Coast for the last 10 years. Born and raised in New Castle. Was more interested in Surf Life Saving when he was younger. Got a scholarship to the AIS. Justin Norris was Brett's roommate at the Olympics where he won Bronze. The 100 Nugget Challenge. Why Canberra? Why not USA? Australian public expectations. "Why didn't you win" mentality. Committed to Tokyo 2021. Goal is to make 3rd Olympic Team and win an Olympic medal. How do you get on the podium? Breaking 1:45 in the 200 Freestyle. Why Not Me Swim Clinics Nobody is better than you in the world, mate! What did you learn from training with Grant Hackett? What have you learned being on the Australian Team for so long? Being resilient. Having confidence. And much, much more. Connect: Find | Brett Hawke On Instagram @hawkebr On Twitter @insidewithbh On Facebook @insidewithbh Find | Thomas Fraser-Holmes On Instagram: @TomFraserHolmes On Twitter: @TomFraserHolmes Subscribe & Listen: Apple Podcasts Google Spotify YouTube Special Thanks: Fitter & Faster Swim Camps Swimnerd Pace Clocks --- Send in a voice message: https://anchor.fm/brett-hawke/message

OVERVIEW: In this second part of Fitness & Finance Justin Norris, Entrepreneur and Executive Marketing Director at LegalShield Official in Fairhope, Alabama, talks about why he believes that ‘the victim mindset’ is a lie, giving ourselves permission to have success, learning how to receive, the power of belief, personal development and focusing on the moment.    EPISODE HIGHLIGHTS: What tips would Justin give to someone starting a business who may have a similar background as him?   Justin explains why you need to learn how to receive.    Who do we typically listen to?      Justin Norris breaks down why he feels ‘the victim mindset’ is a fallacy and creating solutions through challenges.     The mind works best when it is focused on one thing at a time.        What is Justin Norris’ routine?   Justin Norris discusses how he improved his health as he was expanding his mindset and growing in his business.    What is the Reticular Activating System?   Right now is the only moment we have, and it is filled with infinite possibilities.  Which books has Justin read multiple times?   Justin expresses the importance and impact of personal development.     People deserve their best life and health is a huge part of that happening.   What are the things that Justin cares about?  KEY POINTS: Be on purpose with everything.  Things aren’t happening to us. Things are happening for us.           TWEETABLE QUOTE: “I didn’t know that I needed to learn to receive. I was so used to being in need, my brain did not have a mature foundation of being willing to receive, and receiving is a good thing because it puts us in a position.” –Justin Norris  “Seek the advice and the council. Seek the mentorship. It’s very important. It’s highly important to seek the mentorship of those that have the results that we want, and listen, and be willing to do things against our own understanding.” –Justin Norris   RESOURCES MENTIONED:  Schedule a time to talk with Erik. Find Erik on Instagram, Facebook, LinkedIn and Twitter Find Justin Norris on Linkedin  Email Justin Norris – JustinBNorris@gmail.com 

OVERVIEW: In this episode of Fitness & Finance Justin Norris, Entrepreneur and Executive Marketing Director at LegalShield Official in Fairhope, Alabama, talks about being raised by a strong single mother, his involvement in sports, how he began to take fitness very seriously, dying and coming back to life, working at LegalShield Official and what paradigms mean in our lives.   EPISODE HIGHLIGHTS: Justin Norris talks about his upbringing and where he grew up.       Justin opens up about the strong positive impact that his mother had on his life.       What made Justin Norris decide to get involved in sports early on?     Which moment prompted Justin to take fitness seriously?   How did mentors play a role in fitness for Justin?     What took place in Justin’s life after high school football ended?   Justin talks about almost dying in the hospital.    What are paradigms and how do they affect us?      Why did Justin step away from sports in college?   How did Justin Norris begin working at LegalShield Official?   For things to change, we have to change. KEY POINTS: Justin Norris died and was revived. This began after he took taking medicine and his whole body starting to itch and he temporarily went blind.  Anything that we tolerate we invite more of in our life. This is why many people live in pain and don’t do anything to change it.          TWEETABLE QUOTE: “I’ve got an amazing mom. Huge heart. I believe I inherited her heart and caring for others. She always taught me to do my best. I remember, I think I was 13, when we sat down and she told me to always do my best so I will never have regrets.” –Justin Norris  “Paradigms are foundations of thought that we have received, whether it be from our family or from the conditions of the world around us that we believe as completely normal and that we accept.” –Justin Norris   RESOURCES MENTIONED:  Schedule a time to talk with Erik. Find Erik on Instagram, Facebook, LinkedIn and Twitter Find Justin Norris on Linkedin 

In this episode of Scary Stories Told in the Dark, we bring you four terrifying tales from authors Craig Groshek, Thamires Luppi, Mike Raisch, and the writing duo of Justin Norris and Evan Aragon, performed by host and narrator Otis Jiry, about inexplicable illness, vanishing acts, paranormal pastures, and dark diaries. See full episode details, including the text of the featured stories, here: https://www.simplyscarypodcast.com/series/scary-stories-told-in-the-dark/s3e16 Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode Justin’s seen a variety of different stacks using Marketo giving him a unique perspective on Sales Automation vs. Marketing Automation Dysfunction, API as Table Stakes for the Industry and more!

The Agreeing Loudly crew joins forces with The Margin of Error's dynamic duo to discuss what happened in the 2016 election and what it means for the future.  Will America survive a post-Trump world? Will Pat make it through Justin Norris's explanation of the polls and 538's statistical model? And what happened to Carson? Find the answer to these questions and more on another exciting episode of Agreeing Loudly Coast to Coast!

After another multiple week hiatus, Bill and Jered return with special guest Justin Norris to discuss the Pokemon Go craze and the Trumpsanity of the recent Republican National Convention. Will the Jered and Bill be able to catch them all? Can Justin's wisdom save us from the Trumpocalypse? And most importantly, where is Pat? Tune in to this week's episode to find out!    

Just in time for the first contest of the presidential primaries, Agreeing Loudly Coast to Coast is back with special guest Justin Norris to discuss the Iowa Caucus and New Hampshire Primary.  Everyone's on deck to share their favorite Iowa pop culture contributions, struggle through an Iowacentric sports segment, and discuss whether millennials are actually going to vote during the upcoming elections. In addition, Pat leads an exciting "Know Your Caucus Contender" contest that reminds us why we should have payed more attention in civics class. In addition, we manage to offend an entire generation of people and both major political parties.  Will this week finally be the week the censors shut us down? Tune in to find out!  Intro 0:00-3:45 Pop Goes the Culture: Iowa Favorites 3:46-12:45 Sports Round Up: Iowa Edition 12:50-19:45 Millennial Musings: Will Millennials Vote? 19:51-32:40 Political Parrots: It’s Caucus Time 32:45-1:08:15 Outro/Where to find us :1:08:40-1:10:38

Celebrity Landscape Artist Justin Norris joins Mike and Brandy in studio to explain how anyone can grow their own garden in any place. Topics include how to get your garden started, organic gardening, balcony and indoor gardening, hydroponics, getting rid of garden pests, how to plant different types of vegetables and fruit, protein-dense vegetables and more!  The founder of The Dolce Diet, Mike Dolce is known the world over for his work managing the weight cuts of UFC athletes like Johny Hendricks, Vitor Belfort, Thiago Alves, Chael Sonnen, Quinton Jackson, Nik Lentz, Jake Ellenberger and more! His #1 international best-selling books include The Dolce Diet: 3 Weeks to Shredded, The Dolce Diet: Living Lean, & The Dolce Diet: Living Lean Cookbook. For more information on Mike's books, MMA weight cuts, weight management, gaining muscle, weight loss, overall healthy living, UFC FIT and so much more, visit TheDolceDiet.com & TheMikeDolceShow.com