Podcast appearances and mentions of brian rafferty

Brian Rafferty, Director of Brokerage at Capacity & Service Solutions sits down with FreightWaves' Mary O'Connell to break down what the future looks like for 3PLs in 2024 and the importance of planning for the unexpected. Brian Rafferty - Director of Brokerage - Capacity & Service Solutions Inc. Mary O'Connell - Freight Broker/3PL Expert - FreightWaves Learn more about your ad choices. Visit megaphone.fm/adchoices

Brian Rafferty, Director of Brokerage at Capacity & Service Solutions sits down with FreightWaves' Mary O'Connell to break down what the future looks like for 3PLs in 2024 and the importance of planning for the unexpected. Brian Rafferty - Director of Brokerage - Capacity & Service Solutions Inc. Mary O'Connell - Freight Broker/3PL Expert - FreightWaves Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.In this episode, we explore and reveal the findings from the tenth edition of our World's Simplest Brands study. Our Global Director, Business Analytics & Insights, Brian Rafferty and Global CMO, Margaret Molloy, have an in-depth conversation that explores how consumers rank leading brands and what companies can gain by simplifying. 

Today we're talking to Brian Rafferty. Brian is the Global Director of Business Analytics and Insights at Siegel+Gale. Siegel+Gale is a global brand experience firm. They partner with the world's leading corporations, nonprofits and government organizations to build brand experiences that are remarkably clear and unexpectedly fresh. In other words, simple. For 10 years they've released an annual report on the World's Simplest brands. This year's report surveys over 15,000 consumers in 9 countries, across 25 industries, covering over 800 brands in total.  In this episode we dive deep into the world's simplest brands report, why its so important to keep your brand simple, how big corporations with multiple business units like google and amazon stay simple, why Apple never really does well on the world simplest brand reports, how to strike the balance between digital experiences and human experiences, and much more. If you feel like your brand is way too complicated for your consumers, you've come to the right place.Key Lessons:Simplicity pays - since 2009 a stock portfolio of the publicly traded simplest brands in the global top 10 has outperformed major indexes by 1600%You don't need fancy design to be simple, you need to make it easy for your consumers to understand what your promise is and then to over deliver on that promise. The reason apple doesn't rank highly is because people have high expectations of simplicity from apple and they don't always live up to that promise. Links:Siegel+GaleWorld's Simplest Brands ReportSiegel+Gale LinkedinSiegel+Gale Instagram

Lawyer Sidney Powell pleaded guilty to reduced charges on Thursday over efforts to overturn former US President Donald Trump's loss in the 2020 election in Georgia, becoming the second defendant in the sprawling case to reach a deal with prosecutors. Powell, who was charged alongside Trump and 17 others with violating the state's anti-racketeering law, entered the plea just a day before jury selection was set to start in her trial. She pleaded guilty to six misdemeanours accusing her of conspiring to intentionally interfere with the performance of election duties. As part of the deal, she will serve six years of probation, will be fined $6000 and will have to write an apology letter to Georgia and its residents. She also agreed to testify truthfully against her co-defendants at future trials. Powell, 68, was initially charged with racketeering and six other counts as part of a wide-ranging scheme to keep the Republican president in power after he lost the 2020 election to Democrat Joe Biden. Prosecutors say she also participated in an unauthorised breach of elections equipment in a rural Georgia county elections office. The plea deal makes Powell the most prominent known person to be working with prosecutors investigating Trump's efforts to overturn the election. Her cooperation in the case and participation in strategy talks threaten to expose the former president and offer insight on what he was saying and doing in the critical period after the election. Above all, the guilty plea is a remarkable about-face for a lawyer who, perhaps more than anyone else, strenuously pushed baseless conspiracy theories about a stolen election in the face of extensive evidence to the contrary. She also has important knowledge about high-profile events, including a news conference she participated in on behalf of Trump and his campaign shortly after the election and on a White House meeting she attended in mid-December of 2020 in which prosecutors say ways to influence the outcome of the election were discussed. John Fishwick, a former US attorney for the Western District of Virginia, called Powell's plea a “significant win” for Fulton County District Attorney Fani Willis. “This is somebody who was at ground zero of these allegations and a lawyer who is pleading guilty,” he said. “This is very significant.” In this frame grab from video, Sidney Powell, former attorney for Donald Trump, attends a hearing with her attorney Brian Rafferty before Judge Scott McAfee on October 19 in Atlanta. Photo / AP Fishwick also said Powell's plea is helpful to Jack Smith, the Justice Department's special counsel. Powell is referenced, though not by name, as one of six unindicted co-conspirators in Smith's federal case charging Trump with plotting to overturn the election. That indictment notes how Trump had privately acknowledged to others that Powell's unfounded claims of election fraud were “crazy”, yet nonetheless he promoted and embraced a lawsuit that Powell filed against the state of Georgia that included what prosecutors said were “far-fetched” and baseless assertions. Barry Coburn, a Washington-based lawyer for Powell, declined to comment on Thursday. Powell gained notoriety for threatening in a Fox Business interview in November 2020 to “release the Kraken”, invoking a mythical sea monster when talking about a lawsuit she planned to file to challenge the results of the presidential election. Similar suits she filed in several states were promptly dismissed. She was about to go on trial with lawyer Kenneth Chesebro after each filed a demand for a speedy trial. Jury selection was still set to begin Friday for Chesebro to go on trial by himself, though prosecutors said earlier that they also planned to look into the possibility of offering him a plea deal. Chesebro's attorneys didn't immediately respond to messages seeking comment on whether he would also accept a plea deal. A lower-profile defendant in the case, bail bondsman Scott Graham Hall, last month pleaded guilty to five misdemeanour charges. He was sentenced to five years of probation and agreed to testify in further proceedings. Steve Sadow, the lead attorney for Trump in the Georgia case, expressed confidence that Powell's plea wouldn't hurt his own client's case. “Assuming truthful testimony in the Fulton County case, it will be favourable to my overall defence strategy,” he said. Prosecutors allege that Powell conspired with Hall and others to access election equipment without authorization and hired computer forensics firm SullivanStrickler to send a team to Coffee County, in south Georgia, to copy software and data from voting machines and computers there. The indictment says a person who is not named sent an email to a top SullivanStrickler executive and instructed him to send all data copied from Dominion Voting Systems equipment in Coffee County to an unidentified lawyer associated with Powell and the Trump campaign. Trial dates have not been set for the 16 remaining defendants, including former New York Mayor Rudy Giuliani, who was a Trump lawyer, and Mark Meadows, who was the Trump White House's chief of staff. Willis has faced some criticism over her wide-ranging indictment and use of the state's anti-racketeering law to charge so many defendants. Some people had speculated that, if her case did not go well, it could undermine Smith's case, Fishwick said. “This certainly shows that at least, as of today, it's not undermining it. In fact, it's strengthening his case,” Fishwick said. - APSee omnystudio.com/listener for privacy information.

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.Only 1 out of 4 employees find their workplace truly simple. So, what does this mean for brands? In this episode, we explore the findings from our Simplicity at work study, which shows that organizations that invest in simplifying their workplace benefit from greater trust, advocacy, enrichment and retention among employees.  Listen as our Group Director of Brand-led Change, Gretchen Huestis, Global Director of Business Analytics & Insights, Brian Rafferty and Global CMO, Margaret Molloy, discuss the connection between employee engagement and brand. 

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Melanie Marcus, CMO, Surescripts, the nation's leading health information network, joins our colleagues Brian Rafferty, Global Head of Research & Insights, and Margaret Molloy, Global CMO, for an in-depth conversation that explores how to leverage brand as a tool to inform your overall strategy.

In this episode, our Global Director of Business Analytics & Insights Brian Rafferty reads, “From premium products to premium experiences, consumers want radical simplicity.” Originally published in The Drum, Brian examines the findings of our latest World's Simplest Brands study. He explores why the last two years have made simplicity the baseline for the modern consumer experience and discusses the three key trends the top-performing brands are leaning into in 2022--and how to take advantage of them.

In this week's episode of the SIMPLE brand With Matt Lyles podcast I talk with Brian Rafferty of Siegel+Gale!Siegel+Gale just released their latest World's Simplest Brands study. And I was able to get a sneak peak into the study earlier this month and sit down and talk about it in-depth with Siegel & Gale's very own - Brian Rafferty.Brian's the Head of Siegel & Gale's Business Analytics and Insights practice, and he leads the charge in the World's Simplest Brands study. Brian and I talk about what we can learn from the study including how customer's expectations have changed over the years, who's doing simplicity really well today AND the benefits that businesses get when they deliver simple experiences.RESOURCES FROM THIS EPISODESiegel+Gale's World's Simplest Brands studySiegel+Gale's site  

Today's interview is with Chip R. Bell, a keynote speaker and consultant in customer loyalty and service innovation as well as a 24 time author of books, many of which are focused on how we can improve customer service and experience. He joins us today to talk about his new book: Inside Your Customer's Imagination: 5 Secrets for Creating Breakthrough Products, Services, and Solutions, what it's about, what we can learn from it and what we should be doing to improve both customer and employee experience. This interview follows on from my recent interview – The relationship between trust, honesty and simplicity when it comes to customer and employee experience – Interview with Brian Rafferty of Siegel+Gale – and is number 368 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Today's interview is with Brian Rafferty, the Global Director of Business Analytics and Insights at Siegel+Gale, a brand strategy, design and experience firm. They also define themselves as a simplicity company and help brands deliver simpler experiences to their customers. Brian joins me today to talk about simplicity and the performance of brands that have simplicity at their heart, how that relates to both customer and employee experience and what they are learning from their research about what we should be doing to improve both customer and employee experience. This interview follows on from my recent interview – 140 leaders share the lessons they learned during the pandemic – Interview with Joseph Michelli – and is number 367 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Hallo zusammen! Es stehe eine Schicksalswahl an in Omaha, Nebraska, die ALLES ändern könnte. Und nur ein Mann kann das Land vor diesem Unheil bewahren! In der High-School-Satire ELECTION von Alexander Payne glaubt das zumindest der Geschichtslehrer Jim McAllister, als er bei der Schulpräsidentschaftswahl einen Gegenkandidaten zur Überfliegerin Tracy Flick aufbaut. Wieder begeben wir uns in das Jahr 1999, erneut entdecken wir einige bekannte Muster und noch sehr viel mehr Aspekte, welche die Komödie so besprechenswert machen: Moral und Ethik, soziales Miteinander, Obst und natürlich Politik. Dass ELECTION gerade auch noch im Jahr 2020 so aktuell und bissig daherkommt, macht den damals am breiten Publikum gescheiterten Film von MTV und Paramount zu einer besonderen (Wieder-)Entdeckung. Und auch ihr habt die Wahl, also “Pick CineCouch”! Viel Spaß! ELECTION in der IMDb ELECTION auf Letterboxd Hier ein empfehlenswertes Video-Essay über Alexander Paynes Werk: https://www.youtube.com/watch?v=CdGxxUVY7c8 Das Buch “Best. Movie. Year. Ever” von Brian Rafferty ist im Verlag Simon & Schuster erschienen.

In this episode, our Group Director of Business Analytics + Insights, Brian Rafferty, reads, “How to not forget brand ROI and still focus on the essential in uncertain times.” Originally published on siegelgale.com, Brian’s whitepaper is a reminder that brand is a core business asset, key to survival and longer term growth.

In this podcast interview with Store Brands’ Editor-in-Chief Lawrence Aylward, Siegel+Gale’s Brian Rafferty discusses simplicity as it relates to retail banners as well as private-branded products.

I said I'd be back in January with new beats, so here we go!! This podcast is all about the New York City Saturday night big room sound that I'll be playing in my set at Brian Rafferty's hot party TRADE! #showmewhatyougot #shaketheroom Track Listing: Feel It (Angel Heredia Remix) - Tom Stephan & Danny Verde ft. Rowetta You Used to Hold Me (JG vs Chris Cox Mash) - Ralphi Rosario Love Me Now (Andre Grossi & Alberto Ponzo Anthem Mix) - John Legend Shake the Room (For the BEATS mix) - Tony Moran, Joe Gauthreaux & Deep Influence The Urge in Me (Jackinsky Remix) - Joe Gauthreaux feat. Inaya Day Side to Side (Oscar Velaquez Mix) - Ariana Grande Show Me Love (Joe Gauthreaux Remix) - Brian Justin Crum f. Toy Armada & DJ GRIND Show Me (What You Got) - Gauthreaux & Grind Feeling Good (JG Mash) - Steven Redant vs Tommy Marcus Alegria (Joe Gauthreaux 2017 Mix) - Leo Blanco www.DJJoeG.com www.facebook.com/DJJoeG https://soundcloud.com/joegauthreaux https://www.instagram.com/djjoeg/ Get my current single that I wrote and produced and features Inaya Day, “The Urge in Me” NOW on iTunes! https://itunes.apple.com/us/album/urge-in-me-feat.-inaya-day/id1176400267

This month, I'm switching things up and bringing you part of my set from TRADE in New York City on February 27, 2016. This live recording features some of my private mashups, plus new & classic tracks from some my favorite producers -- including Angel Heredia, Oscar Velazquez, Kid Massive, Ivan Gomez, Filterheadz, The Cube Guys, Antoine Clamaran, Sevag, Etienne Ozborne, Tommy Marcus, Markus W and more! Special thanks to Brian Rafferty, and to everyone who came out for a packed house! I

In 1996 I was barely 22 years old when I started my career in advertising.  I worked for a company called FCB direct, which was owned by a holding company known as True North Communications.  No offense to Brian Rafferty, my boss at the time, but the job kind of sucked.  I was estimating call volume for a large telecommunications client who was using long format commercials to advertise their One Rate calling plan.  My primary task was to calculate the estimated number of calls the client's telemarketing center could expect to receive after one of these commercials aired. We had to know the gross rating points of each program that the commercial was aired during and then provide estimates back to our client so they could staff up their telemarking center with the optimal number of representatives.  I was commuting into NY and still living at home with my parents and barely making enough money to get to and from Manhattan. Then one day in late 1996, a memo came across my desk announcing that True North "did a deal" with a digital agency in Westport, CT called Modem Media.  I went to their website and knew that I needed to work there.  In early 1997 my wish became a reality and I was hired into Modem's Research Department. The years I spent at Modem were the best of my career. I worked hard, I played harder, and I was fortunate enough to meet some really great people.  Recently, there was a party held in Westport to celebrate the 25th anniversary of Modem Media.  A great time was had by all! At that party I caught up with one of Modem's co-founders, GM O'Connell, and asked if he would be a guest on this podcast.  He said yes and we met the following week at his home in Connecticut.   We chatted about what led up to the start of Modem Media and what the early days were like. We discuss growing pains, lessons learned, and life post Modem.  I enjoyed our chat and hope you do as well.   One apology to make up front, we did the interview outside as it was too nice a day to stay inside. As such, from time to time, the wind makes an appearance on this recording (I have since purchased a wind guard for my recording unit).  We had this conversation over a bottle of Silver Oak Cabernet and I suggest you uncork a bottle of the same as you listen to this; it will take your mind off the wind!