Podcast appearances and mentions of Margaret Molloy

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Margaret Molloy

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Best podcasts about Margaret Molloy

Latest podcast episodes about Margaret Molloy

Irish Tech News Audio Articles
Granite Digital expands in the U.S. to support global clients and creates 50 new jobs

Irish Tech News Audio Articles

Play Episode Listen Later Jun 26, 2024 2:54


Granite Digital, Ireland's largest digital agency and a key player in the country's tech ecosystem, is strategically expanding into the U.S. market. This move aligns with Ireland's reputation as a leading European tech hub and responds to the increasing demand for innovative digital solutions and award-winning client service from Granite Digital's growing Fortune 500 client base. The investment follows Granite's acquisition of the majority stake in the digital division of New York-based creative agency LCM247, founded by Chief Creative Officer, Patrick Heaphy. Renowned for blending cutting-edge technology with Ireland's rich storytelling tradition, Granite Digital's U.S. expansion will create over 50 new jobs in New York. The positions will include Software Engineering, Data Science (Artificial Intelligence), DevOps, Digital Advisory, Analytics, CRO and Customer Experience (CX). "This strategic investment enables us to fill a crucial gap in the market, particularly in B2B enterprise support," said Robert Carpenter, Co-Founder and Chief Commercial Officer of Granite Digital. "Our global clients are asking us to expand our presence into the U.S. This expanded presence in New York allows us to better serve our clients and expand our offerings, enabling U.S.-based and global businesses to leverage the best European digital marketing, security, and compliance standards. As always, we will continue to deliver award-winning client services." The agency's client list includes blue-chip companies such as Red Bull, Intel, Pepsi, Medtronic and Audi, as well as many B2B brands like CBRE, Workvivo (a Zoom company), Concentrix, Cyara and Google Cloud. Appointments Granite Digital has made two key appointments to strengthen its U.S. operations further. Margaret Molloy, a veteran marketer and founder of Molloy Marketing Advisory, will be a board advisor. Margaret's career spans several prominent roles, including a decade-long tenure at Siegel+Gale, where she spearheaded global marketing. "I am thrilled to see Granite Digital bring its digital excellence and award-winning client service to U.S.-based brands," Molloy said."Leveraging skilled global talent to drive growth can be a game-changer for brands. Granite Digital's strategy to integrate top global talent with local presence in Ireland and New York will appeal to brand leaders looking for top-tier digital solutions, engaging storytelling, and commitment to client service." Oran Bambrick has been appointed as Vice President of U.S. Operations. Oran will leverage his expertise in digital operations and market expansion as Granite continues to support clients in the U.S. See more stories here.

Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

Join Dots Oyebolu as he speaks to Margaret Molloy, Global Chief Marketing Officer of Siegel+Gale*. Margaret shares her expertise on the concept of simplified marketing leadership for CMOs, a topic she passionately advocates for.Key Takeaways:(02:33) Margaret explains the philosophy behind her podcast "How CMOs Commit" and the significance of commitment in professional and brand growth.(06:03) The role of simplicity in marketing and how it leads to clarity and surprise, enhancing customer and employee engagement.(08:35) The challenges of implementing simplicity in marketing, and the need for courage and decisiveness.(11:32) The financial benefits of simplicity in marketing, including customer willingness to pay more for simpler experiences.(15:19) Simplifying the workplace enhances employee innovation and brand advocacy.(20:09) Effective ways to measure the impact of simplicity on marketing efforts, including differentiation and customer perception.(27:29) Margaret's favorite marketing quote by Coco Chanel on simplicity and elegance in branding.(31:48) Common mistakes CMOs make when trying to simplify marketing, and the balance between clarity and surprise.Resources Mentioned:Margaret Molloy - https://www.linkedin.com/in/margaretmolloy/How CMOs Commit Podcast - https://podcasts.apple.com/us/podcast/how-cmos-commit-with-margaret-molloy/id1528378875Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.*Since recording the interview, Margaret has left this role and has founded the Molloy Marketing Advisory#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

The Places We'll Go Marketing Show
Margaret Molloy on Branding, Leadership, and the Power of Listening : Simplifying Success

The Places We'll Go Marketing Show

Play Episode Listen Later May 9, 2024 41:34


Margaret Molloy joined the "Places Will Go" show as a distinguished guest, celebrated for her impactful career in the marketing industry. As the former Global CMO of Siegel+Gale and an influential leader globally, Margaret discussed her professional journey, highlighting her notable decade at Siegel+Gale, where she worked with clients across 70 countries. She shared insights into her role in brand simplification and her dedication to creating pride within her team and clients. Throughout the discussion, she expressed a deep connection to New York, her adopted home, and emphasized the importance of continual learning and listening in personal and professional growth.

Digital, New Tech & Brand Strategy - MinterDial.com
Discover Emmet O'Sullivan, Teenage Author of "Drew Discovers Diabetes" and his Journey after Being Diagnosed a Type 1 Diabetic (MDE561)

Digital, New Tech & Brand Strategy - MinterDial.com

Play Episode Listen Later Apr 7, 2024 52:30


Minter Dialogue with Emmet O'Sullivan Emmet O'Sullivan is 17-years-old, lives in New York. Four years ago, he was diagnosed with Type 1 Diabetes, an auto-immune disease about which so many people don't know or understand. Son of my friend, Margaret Molloy, Global CMO of Siegel+Gale, Emmet embarked on a new and life-changing journey. He was inspired to use this diagnosis for good and has written and published his first book, Drew (The Dinosaur), Discover the Disease. This illustrated book is designed to bring awareness to this illness and help others to deal with the challenges that come with having to check your sugars and inject Insulin multiple times every day. We talk about how he approached the writing of the book, including how he used AI (MidJourney) to do the illustrations. It's now out in Kindle and paperback. Emmet's an inspiration in the way that he has taken on board his illness and with his desire to educate and help spread awareness. It's a tremendous story.    If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

Great Minds
EP292: Margaret Molloy, Global Chief Marketing Officer, Siegel+Gale

Great Minds

Play Episode Listen Later Feb 1, 2024 54:42


As a strategic, business-minded B2B marketer, Margaret drives innovative strategies that grow company profit, profile, and pride. Said simply, “marketing is in my DNA”—an unexpected statement from a farmer's daughter and immigrant, but it was on her family's dairy farm in Ireland where she learned the value of hard work, keeping promises, and a commitment to community and connection—the same values that are essential to top-performing brands and businesses.

That's What I Call Marketing
S3 Ep03: Mastering Simplicity with Margaret Molloy

That's What I Call Marketing

Play Episode Listen Later Jan 23, 2024 61:46


Just days before Margaret formally announced she was to leave her role as CMO at Siegel & Gale she joined That's What I Call Marketing live from New York and gave a Masterclass in Simplicity. Margaret been acclaimed as the unofficial ambassador of Ireland, been honored by many Irish organizations, including Douglas Hyde's Foundation, Irish Voice Women of Influence, and Top 100 Irish Americans in Business in the United States. When it comes to marketing she is equally honored, noted as a LinkedIn Top Voice in Marketing, The Drum B2B Marketer of the Year, is a Marketing Society fellow, has been published in Harvard Business Review, Fast Company, Forbes, and more. We chat through so much, Margarets Irish upbringing and her career journey, we talk about the importance of curiosity (she brings it up not me!), and continual learning. Margaret elaborates on the ethos of simplicity in branding, characterised by the intersection of clarity and surprise. We discuss the significance of brands delivering on their promises and the challenges of ensuring consistent, user-friendly experiences across multiple touchpoints. The conversation also dives into the evolving perceptions of Gen Z towards branding and social media, as well as the shifting roles and aspirations of marketing leaders. We also manage to get into Margarets passion for Irish fashion through here Wearing Irish initiative and indeed today she is wearing Irish from designer Helen McAlinden, we talk poetry, art and her advocacy for celebrating Irish creative talent on a global scale In this enlightening chat04:37 Margaret's Early Interest in Ads and Marketing20:13 The Importance of Simplicity in Branding24:28 Challenges and Barriers to Achieving Simplicity28:56 The Role of a Chief Marketing Officer31:26 The Expansive View of Branding37:56 The Impact of AI on Customer Experience54:51 The Influence of Brands on Culture56:36 Challenges for Marketing Leaders in 2024Get in touch about sponsorship and partnerships at thatswhaticallmarketing@gmail.com Instagram www.instagram.com/thatswhaticallmarketing/ X twitter twitter.com/thats_marketing .Youtube: www.youtube.com/@thatswhaticallmarketing You can listen to all old episodes www.thatswhaticallmarketing.com Hosted on Acast. See acast.com/privacy for more information.

Siegel+Gale Says
Unlocking Brand: World's Simplest Brands Tenth Edition

Siegel+Gale Says

Play Episode Listen Later Dec 11, 2023 55:42


Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.In this episode, we explore and reveal the findings from the tenth edition of our World's Simplest Brands study. Our Global Director, Business Analytics & Insights, Brian Rafferty and Global CMO, Margaret Molloy, have an in-depth conversation that explores how consumers rank leading brands and what companies can gain by simplifying. 

Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
369: The Long-Game: Connecting B2B Brand to B2B Revenue

Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers

Play Episode Listen Later Nov 3, 2023 58:14


Over 90% of your buyers are not in-market today. So how do you make sure that you're at the top of their list whenever they decide it's time to buy?   Enter brand, the powerful component of every company looking to impact long-term growth and drive revenue. In this episode, we explore how CMOs are using brand as a strategic lever in their long-term revenue generation strategies, how they get brand buy-in across the org, and how they measure brand's impact on growth.   Learn why every brand moment is an acquisition moment in this conversation, guided by the exceptional Margaret Molloy of Siegel+Gale, our guest host, and our stellar lineup of CMOs: Kristin Russel of symplr Chandar Pattabhiram, Former of Coupa and Marketo  Rashmi Vittal, CMO of Productiv at the time of this interview  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Siegel+Gale Says
Unlocking Brand: Simplicity at work

Siegel+Gale Says

Play Episode Listen Later Oct 6, 2023 54:59


Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.Only 1 out of 4 employees find their workplace truly simple. So, what does this mean for brands? In this episode, we explore the findings from our Simplicity at work study, which shows that organizations that invest in simplifying their workplace benefit from greater trust, advocacy, enrichment and retention among employees.  Listen as our Group Director of Brand-led Change, Gretchen Huestis, Global Director of Business Analytics & Insights, Brian Rafferty and Global CMO, Margaret Molloy, discuss the connection between employee engagement and brand. 

Siegel+Gale Says
Unlocking Brand: QuidelOrtho

Siegel+Gale Says

Play Episode Listen Later Aug 29, 2023 55:35


Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.In this episode, Jeannine Mason, Senior Director, Corporate Marketing and Brand, QuidelOrtho, joins our Global CMO, Margaret Molloy, Strategy Director, Carolyn Griffin and Creative Director, Brice McGowen to discuss how to create a connected brand experience after a merger. 

How CMOs Commit with Margaret Molloy
Connecting Brand to Revenue with Kristin Russel (symplr), Chandar Pattabhiram (Coupa), and Rashmi Vittal (Productiv)

How CMOs Commit with Margaret Molloy

Play Episode Listen Later Aug 14, 2023 51:16


Margaret Molloy is joined by Kristin Russel (CMO, symplr), Chandar Pattabhiram (CMO, Coupa), and Rashmi Vittal (Former CMO, (Productiv), for a conversation that explores connecting brand to revenue and how when brands and CMOs get it right, it has the potential to grow companies and careers.

Siegel+Gale Says
Unlocking Brand: BorgWarner

Siegel+Gale Says

Play Episode Listen Later Jul 25, 2023 57:23


Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.In this episode, Michelle Collins, Global Director, Marketing and Public Relations, BorgWarner, joins our Managing Director, Strategy, Matt Egan; Creative Director, Jason Miller and Global CMO, Margaret Molloy for a conversation that explores how a leading B2B company used brand as a key lever for business transformation.

The CMO Podcast
Margaret Molloy | How to Generate Pride as a CMO

The CMO Podcast

Play Episode Listen Later Jun 21, 2023 58:41


Today's guest on The CMO Podcast is Margaret Molloy, the Global Chief Marketing Officer at Siegel+Gale, one of the largest agencies focused on brand strategy, design, and brand experience. Siegel+Gale is part of Omnicom, one of the world's largest marketing, media, and communications holding companies.A native of Ireland, Margaret grew up on a dairy farm as the eldest of six children, and graduated from the University of Ulster as a first-generation college graduate. Margaret later earned her MBA from Harvard, and has had a variety of roles in marketing before taking on her Global CMO role at Siegel+Gale in 2013. Margaret says her personal purpose is to never lose the drive for community and connection, and after this conversation, there is no doubt she will ever lose it.On this episode, Margaret and Jim combine their podcast skills to chat about the job of a CMO, from generating pride in a brand, to leaning on simplification as a driver in building financial value. Since stepping off the plane in NYC from Ireland, Margaret has worked to achieve a successful and long career, all while working to build her own personal brand--emoji's, fashion and all!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Siegel+Gale Says
Unlocking Brand: Glanbia

Siegel+Gale Says

Play Episode Listen Later Jun 14, 2023 50:19


Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.In this episode, Martha Kavanagh, Director of Corporate Affairs, Glanbia, a better nutrition company headquartered in Ireland with 6,000+ employees globally and the home to brands including Optimum Nutrition, SlimFast and think!® Protein Bars, joins Sam Houle, Creative Director and Margaret Molloy, Global CMO, Siegel+Gale, for a conversation that explores how to revitalize a remaining brand after a split.

How CMOs Commit with Margaret Molloy
The role of brand in an AI-obsessed world with Jason Beckley (Ted Baker), Kristof Neirynck (Avon), Rachel Fairley (HPE), and Chris Wood (first direct)

How CMOs Commit with Margaret Molloy

Play Episode Listen Later Jun 12, 2023 29:51


Margaret Molloy is joined by Jason Beckley (Chief Customer, Marketing & Digital Officer, Ted Baker), Kristof Neirynck (Global Chief Marketing Officer & Managing Director Western Europe, Avon), Rachel Fairley (Chief Brand Officer, HPE), and Chris Wood (Head of Brand & Marketing, first direct) for a conversation on the role of AI in brand building, balancing AI with brand fundamentals and how brands are committing to AI.

CMO Confidential
Margaret Molloy: The Case for Simplicity in a Complex World, How to Decomplexify Your Marketing

CMO Confidential

Play Episode Listen Later May 31, 2023 31:38


Episode 20 - How to Decomplexify Your Marketing A CMO Confidential interview with Margaret Molloy, the Global Chief Marketing Officer of Siegel+Gale, the branding firm, and the “How CMOs Commit” podcast host. We discuss how marketing can become overly complex versus the power of a consistent focus on the customer. Key topics include translating business strategies, managing diverse stakeholders, B2B branding, asking the right questions in the CMO interview, and the importance of customer experience. Margaret provides useful frameworks and powerful examples of brand simplification. She even claims that one of my discussion points reminds her of an Albert Einstein quote. Listen to hear which point! Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How CMOs Commit with Margaret Molloy
Live from San Francisco: Women's History Month 2023 with Julie Haddon (National Women's Soccer League), Gail Moody-Byrd (LinkedIn), Jamie Moldafsky (Nielsen), Elle McCarthy (Electronic Arts - former), Tiffany Xingyu Wang (OpenWeb), Samantha Wu (Meta &am

How CMOs Commit with Margaret Molloy

Play Episode Listen Later Apr 6, 2023 78:04


March 28, 2023: Recorded live in San Francisco, Margaret Molloy is joined by Julie Haddon (National Women's Soccer League), Gail Moody-Byrd (LinkedIn), Jamie Moldafsky (Nielsen), Elle McCarthy (Electronic Arts - former), Tiffany Xingyu Wang (OpenWeb), and Samantha Wu (Meta & Braintrust - former) for Siegel+Gale's Future of Branding CMO Panel:  Women's History Month 2023 + Inclusive Storytelling. The conversation explores brand building, inclusive storytelling, and WHM as we strive to #EmbraceEquity.

How CMOs Commit with Margaret Molloy
Live from NYC: International Women's Day 2023 with Penny Wise (3M), Lauren Boyman (KPMG), Clayton F. Ruebensaal (American Express), Enshalla Anderson (Google Cloud), Lynn Teo (Northwestern Mutual), Catherine Newman (WWE), Alicia Parker (Tishman Speyer),

How CMOs Commit with Margaret Molloy

Play Episode Listen Later Mar 21, 2023 66:59


March 7, 2023: Recorded live in New York City, Margaret Molloy is joined by Penny Wise (3M), Lauren Boyman (KPMG), Clayton F. Ruebensaal (American Express), Enshalla Anderson (Google Cloud), Lynn Teo (Northwestern Mutual), Catherine Newman (WWE), Alicia Parker (Tishman Speyer), and Zena Arnold (PepsiCo), for Siegel+Gale's Future of Branding CMO Panel: International Women's Day 2023. The conversation explores brand building, inclusive storytelling and IWD as we strive to #EmbraceEquity.

How CMOs Commit with Margaret Molloy
Live from London: International Women's Day 2023 with Sam Burns (KPMG), Kate Thunnissen (Mettle), Abigail Comber (Cignpost Diagnostics), Rachel Fairley (HPE), Stella Medlicott (Ericsson), and Lynn Mah (AllianceBernstein)

How CMOs Commit with Margaret Molloy

Play Episode Listen Later Mar 20, 2023 70:36


March 2, 2023: Recorded live in London, Margaret Molloy is joined by Sam Burns (KPMG), Kate Thunnissen (Mettle), Abigail Comber (Cignpost Diagnostics), Rachel Fairley (HPE), Stella Medlicott (Ericsson), and Lynn Mah (AllianceBernstein), for Siegel+Gale's Future of Branding CMO Panel: International Women's Day 2023. The conversation explores brand building, inclusive storytelling and IWD as we strive to #EmbraceEquity.

How CMOs Commit with Margaret Molloy
Live from Dublin: International Women's Day 2023 with Nicola O'Connell (Tirlán), Gillian Culhane (AerCap), Colin Westcott-Pitt (Glanbia Performance Nutrition), Caoimhe Donnelly (CIÉ Group), Niamh Bushnell (SoapBox Labs) and Stephen O'Kelly, (GUINNESS

How CMOs Commit with Margaret Molloy

Play Episode Listen Later Mar 14, 2023 64:39


February 28, 2023: Recorded live in Dublin, Margaret Molloy is joined by Nicola O'Connell (Tirlán), Gillian Culhane (AerCap), Colin Westcott-Pitt (Glanbia Performance Nutrition), Caoimhe Donnelly (CIÉ Group), Niamh Bushnell (SoapBox Labs) and Stephen O'Kelly, (GUINNESS, Diageo) for Siegel+Gale's Future of Branding CMO Panel: International Women's Day 2023. The conversation explores brand building, inclusive storytelling and IWD as we strive to #EmbraceEquity.

How CMOs Commit with Margaret Molloy
Live from Dubai: International Women's Day 2023 with Katie Golding, (SRMG), Lea Halwani, (DarGlobal Real Estate), Marwa Kaabour, (Al Masaood), Melanie de Souza, (The Royal Commission for AlUla), and Anood Haddad, (JLL MENA)

How CMOs Commit with Margaret Molloy

Play Episode Listen Later Mar 9, 2023 58:48


February 22, 2023: Recorded live in Dubai, Margaret Molloy is joined by Katie Golding, (SRMG), Lea Halwani, (DarGlobal Real Estate), Marwa Kaabour, (Al Masaood), Melanie de Souza, (The Royal Commission for AlUla), and Anood Haddad, (JLL MENA), for Siegel+Gale's Future of Branding CMO Panel: International Women's Day 2023. The conversation explores brand building, inclusive storytelling and IWD as we strive to #EmbraceEquity.

Siegel+Gale Says
Unlocking Brand: The intersection of ESG and brand building

Siegel+Gale Says

Play Episode Listen Later Dec 16, 2022 58:49


Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, our Executive Director of Strategy and Head of ESG Advisory, Wendy Gerber and Global CMO, Margaret Molloy, lead an in-depth conversation on the heels of COP 27 that explores how brands can navigate the intersection of ESG and brand building.

SIMPLE brand With Matt Lyles
From the Vault: Margaret Molloy - How Brands Commit to Simplicity

SIMPLE brand With Matt Lyles

Play Episode Listen Later Dec 14, 2022 50:17


This week's episode features a "from the vault" discussion with the Chief Global Marketing Officer of Siegel+Gale, Margaret Molloy.Margaret's been featured in Harvard Business Review, Fast Company, Forbes and so many others. And she's consistently recognized as one the most influential CMOs on Twitter.The best way for your business to brand out from the crowd is through a focus on simplicity. Not only do your customers require it, they're willing to pay a premium for it. And they're much more loyal to you if you do provide them a simple experience. But how do you provide simple experiences? How are simple experiences even defined? What are customers really looking for? What if your business is B2B - are you off the hook? How do you get your team members to focus on simplicity too?Margaret helps you learn that and much more in this "from the vault" episode. RESOURCES FROM THIS EPISODEMargaret's newsletter: How CMOs CommitThe How CMOs Commit podcastSiegel+Gale's siteMargaret on Twitter 

Siegel+Gale Says
Unlocking Brand: KPMG

Siegel+Gale Says

Play Episode Listen Later Nov 18, 2022 56:15


Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Sam Burns, Global CMO, and Lauren Boyman, US CMO, KPMG, one of the world's leading professional services firms, join our colleagues, Mel McShane, Executive Director, Strategy, Rafael Medina, Creative Director, and Margaret Molloy, Global CMO, for an in-depth conversation that will explore how to evolve an iconic brand for growth.

Siegel+Gale Says
Unlocking Brand: Surescripts

Siegel+Gale Says

Play Episode Listen Later Nov 18, 2022 56:33


Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Melanie Marcus, CMO, Surescripts, the nation's leading health information network, joins our colleagues Brian Rafferty, Global Head of Research & Insights, and Margaret Molloy, Global CMO, for an in-depth conversation that explores how to leverage brand as a tool to inform your overall strategy.

Irish Stew Podcast
S4E8: Margaret Molloy: Marketer, Mentor, Connector & #BrandIreland Advocate

Irish Stew Podcast

Play Episode Listen Later Oct 3, 2022 62:10


From a dairy farm in County Offaly to the C-Suite in a global branding agency, her university days in Ulster during The Troubles, her internship with Enterprise Ireland that brought her to New York, her work bringing foreign direct investment and thousands of jobs to Ireland, her MBA from Harvard Business School, her rise in the world of marketers where she is regularly named one of the profession's most influential global voices, her launch of a #GlobalIrish movement built on the hashtag #WearingIrish that helped jumpstart the world of Irish fashion and design while further burnishing the Irish brand…Margaret Molloy may not have done it all–but she's getting close.We learn of the strategy, serendipity, and simplicity that shaped her career, her role as the global chief marketing officer of the leading branding agency Siegel+Gale, the meaning of “brand,” how the best brands are rooted in simplicity, the power of a personal brand, the importance of a diversity of personal brands, and Tourism Ireland as an exemplar of #BrandIreland.A confirmed New Yorker now, Margaret keeps strong ties to Ireland, has mentored many aspiring Irish professionals in New York, brings a vibrant Irish voice to the American c-suite and to podcasting through her How CMOs Commit, and still is guided by the lessons learned back on the farm.Join us for a most #GlobalIrishNation conversation with one of its most compelling citizens, Margaret Molloy.Margaret LinksTwitterLinkedIn InstagramPodcast: How CMOs CommitSiegel+Gale: Company BioWearing Irish LinksWebsiteTwitter

How CMOs Commit with Margaret Molloy
Meet the Simplifiers with Lorraine Barber-Miller (Phillips), Sophie Wheater (giffgaff), and Raj Kumar (Aviva)

How CMOs Commit with Margaret Molloy

Play Episode Listen Later Jul 26, 2022 27:34


Margaret Molloy is joined by Lorraine Barber-Miller (EVP and Chief Marketing & E-Commerce Officer, Philips), Raj Kumar (Group Brand & Reputation Director, Aviva), and Sophie Wheater (Chief Marketing Officer, giffgaff) for a conversation on all things brand and simplicity. Simple isn't easy! Behind every brand delivering simpler experiences for customers and employees is a leader who recognizes the inherent value in keeping things simple. Hear why these CMOs consider simplicity the key to successful brands, the practices that deliver top performance, and how they keep things simple for their teams.

The Game of Teams
The Power of Marketing & Inclusive Story Telling - A conversation with Margaret Molloy

The Game of Teams

Play Episode Listen Later Jun 1, 2022 60:51


Introduction:  Margaret Molloy is the Global Chief Marketing Officer and Head of Business Development for Siegel & Gale. Siegel and Gale is a brand, strategy, design and experience firm headquartered in NYC. Siegel and Gale believe in the power of simplicity and essentially believe Simple is Smart.    Podcast Episode Summary This episode explores the Power of Marketing and the Power of Inclusive Story telling for Organisations, Teams and Brands. Margaret eloquently shares her wisdom leading teams, building brands and the journey she has been on to break down and unlearn some of the myths & biases she may have unwittingly absorbed from her background and training. She also shares the values and experiences that have shaped her and have grounded her ability to be open, influential and inclusive. Her last story epitomises her work and her ability to navigate the tensions across two countries, two countries she loves and calls her home.    Points made over the episode Margaret grew up in County Offaly, Ireland on a diary farm. She was the eldest of six siblings. She enjoyed values of hard work, community, respect and dignity for others. She studied Business & Spanish in Coleraine in Northern Ireland and attributes that time as being formative, shaping her appreciation for cultural differences.   Enterprise Ireland sent her to NYC for her first role with them and Margaret has never looked back. She loves the energy and chaos of NYC. Margaret lives in the Middle of Manhattan, NYC with her two teenage boys and her husband. As a lover of two countries USA and Ireland, Margaret recognises that everyone has an identity and it can be multidimensional. Sometimes we are too quick to label people and put them in boxes. Margaret identifies equally as both American and Irish and she use the image of Janus, the God of all beginnings,  to explain her thinking.  Inclusive Story Telling is best explained in a story. Margaret shares receiving feedback from a guest after a Panel Interview she held in Boston, an event she thought went well but to the writer failed to show case inclusivity.  Margaret's focus had been on gender diversity but she learnt that she was exhibiting colour blindness. The feedback she received turned out to be Margaret's inclusive awareness moment.  Space for Reflection is an important consideration. Every strength for example has its shadow. Good to think about using time to reflect and to apply questions or frameworks to get at learning. Important too to remember to upgrade our mental models. Margaret has learnt from her own experiences to be colour brave as opposed to colour blind.  Curiosity and Judgement are two phenomena that cannot co-exist. Margaret shares how she unlearnt the supposed criticism that to be nosey was wrong. For Margaret one of the greatest gift you can give someone is to ask a generous question Simple is smart is a principle Siegel and Gale adopt. Being a simplifier pays. The worlds smartest brands understand the power of simplicity, whether that is through visuals, plain language or their promised experience. Research has shown that the customer will pay more for simplicity and will pay brands with loyalty. The Capital markets reward brand simplicity too.  Simplicity is the intersection of Clarity and Surprise. Clarity in the use of plain language, easily understood messages, smart visuals and the surprise component is the antithesis of dull, that ahah moment when a customer appreciates “this is exactly how I would have wanted it”   Siegel and Gale search for simplifiers. The beauty of simplifiers is that they know what to strip away and what to leave behind, such that a customer is clear on a brands intention and has a frictionless experience.  Management is a privilege & a responsibility. Siegel and Gale are extremely thoughtful about the entire employee life cycle and how it carries through on its promises. Onboarding for example comes with robust mentoring.  Psychological Safety is an important construct and Margaret pays attention to the culture she develops by encouraging people to speak in draft form, have constructive input and provide feedback. Margaret creates process, questions and frameworks to encourage psychological safety.  We cannot confuse Psychological safety with group hugs. Group hugs are great and humane but Psychological safety is about business, inspiring people is a precursor to profitability.   Getting at Psychological Safety is a journey. Many of us have been trained in ways that have encouraged command and control and hierarchical structures. We have been taught to value efficiency and much of the language used in corporate life is machine like.  Homogenous teams are a recipe for blind spots, especially for marketeers trying to communicate with audiences that have not had the same experiences as us. Our mental models need to adjust. We need to think in terms of our impact as well as the outputs we are generating.  Margaret shares how she cultivates Psychological Safety on her teams. After a project is completed she will ask what people liked and what they would wish for differently. This thinking framework evokes less defensiveness. She also uses affirmation with her team members-giving affirmation that is sincere, succinct and specific. As humans we are starved of affirmation.   Criticism is an oft used tactic. Our propensity to offer criticism is grounded in our quest for efficiency. We want to fix things. The culprit is often time. We need to prioritise ruthlessly.  In marketing things are changing so rapidly, there are so many new tools and processes for doing things. It is easy to get caught up in shiny new objects as opposed to being curious about what matters and impact.  Simple rules for teams include; Preparing rigorously, contributing wholeheartedly and safeguarding your own trustworthiness.  Important to mind your reputation and be curious to understand what people say about you when you are not in the room.  Margaret shares a few more thoughts on Leadership & Teams- consider the old practice of apprenticeships. Margaret hires for attitude and builds for aptitude.  Infuse Purpose, as leaders we can be quick to tell people how and what to do but sometimes we neglect the why for their work.  The purpose for meetings is a topic that is often overlooked. Consider the meetings purpose, manage the context, type of meeting, how you dress the room and the theatre of meetings. Consider the roles people have in meetings such as facilitator, moderator, scribe, equal colleague etc…We should think about meets as strategic devices not as something you have to show up at. The Pre-read and Post-read should be considered as part of the meeting.  In closing Margaret shares a story, a story that showcases the power of inclusive story telling. She shares how her passion for fashion and aesthetics and her love of her two countries served as an idea to create an event in 2019 to show case 10 Irish (unknown fashion designers) in NYC.     Resources shared    How CMOs Commit Podcast with Margaret Molloy- Future of Branding CMO panel series  www.siegelgale.com Twitter: @margaretmolloy @siegelgale Instagram: wearingirish Margaret Molloy

Siegel+Gale Says
Margaret Molloy: Why B2B branding is more important than ever

Siegel+Gale Says

Play Episode Listen Later Mar 24, 2022 11:38


In this episode, our Global CMO, Margaret Molloy reads "Why B2B branding is more important than ever." Margaret discusses why brand is vital for being successful in B2B.

How CMOs Commit with Margaret Molloy
International Women's Day 2022 with Maya Watson (Clubhouse), Christine Anderson (Blackstone), Samantha Maltin (Sesame Workshop), Lorraine Barber-Miller (Philips), Maggie Lower (Hootsuite), and Dana Khouri (Majid Al Futtaim Retail)

How CMOs Commit with Margaret Molloy

Play Episode Listen Later Mar 10, 2022 60:48


S4 E5: March 7th, 2022: Margaret Molloy is joined by Maya Watson (Head of Global Marketing, Clubhouse), Christine Anderson (Senior Managing Director & Global Head of External Relations, Blackstone), Samantha Maltin (EVP, CMO, Sesame Workshop), Lorraine Barber-Miller (Chief Marketing & E-Commerce Officer, Philips), Maggie Lower (CMO, Hootsuite), and Dana Khouri (VP Brand Communication & Marketing - Corporate HO, Majid Al Futtaim Retail). The conversation explores the massive role brands and marketing can play as we #BreakTheBias and strive for gender equity.

JaffeJuiceTV
How CMO's Commit with Margaret Molloy

JaffeJuiceTV

Play Episode Listen Later Feb 2, 2022 57:09


So much to discuss with Siegel+Gale's Global CMO, Margaret Molloy on Joseph Jaffe is not Famous. Take your pick: Simplicity. B2B Branding. Adaptive Leadership. It's going to be an amazing conversation AND AND AND we have our first rebooted after show from 2-2.30pm EST in Discord (bit.ly/notfamousdiscord). Everyone is welcome…. Have any questions for Margaret or just want a shoutout on air? You can potentially ask your question live or get a shoutout using $JAFFE coins which you can purchase via my creator coin link: rally.io/creator/JAFFE. I'll also be giving away $JAFFE coins every episode to viewers who tune in live. By buying my limited-edition NFT, you'll get an e-book, as well as access to pre-tapings and after shows. Find out at nft.rally.io/jaffejuice Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

Let's Talk Loyalty
170: The Role of Simplicity Driving Success & Advocacy (short summary show)

Let's Talk Loyalty

Play Episode Listen Later Dec 21, 2021 8:50


Today's episode features what I learned from my episode with Margaret Molloy, a globally-recognised marketing thought leader, and someone who advocates simplicity as a key principle for brands. We discuss "simplicity" and how it drives business value and customer loyalty. Listen to this episode of Let's Talk Loyalty to understand how simplicity is as an increasingly powerful yet underestimated factor that drives loyalty in every business. Show Notes: 1) Episode #54: The Role of Simplicity in Driving Customer Loyalty

How CMOs Commit with Margaret Molloy
Learning to Learn: Asia Matters Global Business Summit with Ellie Norman (Formula 1), Fernando Machado (Activision Blizzard), Rajashree R. (Tata Consultancy Services), and Peter DeBenedictis (Microsoft)

How CMOs Commit with Margaret Molloy

Play Episode Listen Later Dec 13, 2021 56:33


S4 E3: December 1, 2021: Margaret Molloy is joined by Ellie Norman (Director, Marketing & Communications, Formula 1), Fernando Machado (Chief Marketing Officer, Activision Blizzard), Peter DeBenedictis (CMO - Middle East & Africa, Microsoft), and Rajashree R. (Chief Marketing Officer, Tata Consultancy Services) for the CMO Panel at the Asia Matters Global Business Summit. The conversation explores the constant pursuit of improvement, the role of partnerships in brand building, the significance of understanding customers and colleagues, how the pandemic fast-tracked existing trends, and why consumers place a premium on authentic, value-based brands.

How CMOs Commit with Margaret Molloy
CMOs on Corporate Public Boards with Cammie Dunaway (Duolingo), Mike Linton (Ancestry), Zena Arnold (Kimberly-Clark), Paul Alexander (Boston University), Nina Bibby (Formerly, O2), Sonita Lontoh (HP), and Richard Sanderson (Spencer Stuart)

How CMOs Commit with Margaret Molloy

Play Episode Listen Later Nov 18, 2021 60:57


S4 E2: November 16th, 2021: Margaret Molloy is joined by Cammie Dunaway (Independent Director, Planet Fitness + Red Robin & CMO, Duolingo), Mike Linton (Independent Director, loanDepot & CRO, Ancestry), Zena Arnold (Independent Director, EZCORP & Chief Digital and Marketing Officer, Kimberly-Clark), Nina Bibby (Non-Executive Director, Barratt Development & former CMO, O2), Sonita Lontoh (Independent Director, sunrun + TrueBlue & CMO, Personalization, 3D Printing and Digital Manufacturing, HP), and Richard Sanderson (Marketing, Sales and Communications Practice Leader, Spencer Stuart) for Siegel+Gale's Future of Branding CMO Panel: CMOs on Corporate Public Boards. The conversation unravels the mystery of CMOs and corporate governance. Panelists discussed the unique value a CMO brings to a public board, how marketing leaders can prepare for and obtain their first board role and how serving on a public board can inform their day job, ultimately benefiting the brands they lead.

How CMOs Commit with Margaret Molloy
Hispanic Heritage & Inclusive Storytelling with Cynthia Kleinbaum (Walmart), Rich Orosco (LAFC), Liliana Torres (ABB), Eduardo Conrado (Ascension), Gabriela McManus (Drizly) and Tania Missad (WarnerMedia)

How CMOs Commit with Margaret Molloy

Play Episode Listen Later Oct 1, 2021 56:55


S4 E1: September 29th, 2021: Margaret Molloy is joined by Cynthia Kleinbaum (VP of Marketing, Online Grocery, Membership and Mobile Apps, Walmart), Rich Orosco (EVP, Brand & Community, Los Angeles Football Club), Liliana Torres (Global Head of Marketing Activation—Electrification Business, ABB), Eduardo Conrado (EVP, Chief Strategy and Innovation Officer, Ascension), Gabriela McManus (Serret-Campos), (SVP of People Operations, Drizly), and Tania Missad (SVP, Global Research, Insights & Analytics, WarnerMedia) for the inaugural Hispanic Heritage & Inclusive Storytelling edition of Siegel+Gale's Future of Branding series. During the conversation, panelists discussed understanding the nuances of the Hispanic marketplace, infusing culture year-round in a brand's offerings, authentic storytelling that resonates with this rapidly evolving market, why DE&I is a responsibility for all marketers and the major mistake brands make when categorizing the 60.5 million Hispanics in the U.S. as a monolithic group.

Legends of Sales and Marketing
40. Marketing Legend Margaret Molloy, Chief Marketing Officer Siegel+Gale

Legends of Sales and Marketing

Play Episode Listen Later Aug 17, 2021 59:24


Discover the secret to building high-performance teams from one of the top branding CMO's in the world. Learn the potential of brand experiences, the importance of curiosity, and the role of community from Margaret Molloy, CMO of Siegel+Gale and former marketing leader at Siebel Systems. Legends of Sales and Marketing is produced by People.ai.

Siegel+Gale Says
Unlocking Brand: GE

Siegel+Gale Says

Play Episode Listen Later Jul 22, 2021 49:18


Welcome to our new series, Unlocking Brand, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, our Global Chief Marketing Officer, Margaret Molloy, and former Senior Director of Strategy, Britt Bulla are joined by Zara Mirza, Head of Global Marketing at GE for a discussion on how we crafted GE's new brand purpose and the key tenets for successfully unlocking purpose at your organization.

How CMOs Commit with Margaret Molloy
Purpose and Growth: UN Leaders Summit with Raja Rajamannar (Mastercard), Chris Gray (Pfizer), Frank Cooper (BlackRock), and Maddy Kulkarni (PepsiCo)

How CMOs Commit with Margaret Molloy

Play Episode Listen Later Jul 13, 2021 43:52


S3 E5: June 16, 2021: Margaret Molloy is joined by Raja Rajamannar (Chief Marketing & Communications Officer and President – Healthcare Business, Mastercard), Chris Gray (Head of ESG, Pfizer), Frank Cooper (Global Managing Director and Chief Marketing Officer, BlackRock), and Maddy Kulkarni (Global Marketing Director for Sustainability and Purpose, PepsiCo) for the UN Global Compact Leaders Summit. The conversation explores how a brand's purpose engenders loyalty, relevance, advocacy, and, ultimately, growth.

How CMOs Commit with Margaret Molloy
Pride 2021 with CMOs Thomas Ranese (Uber), Bradford Shellhammer (eBay), Rachel Tipograph (MikMak), Walter Frye (American Express), and Mark Harrop (Cabinet Office)

How CMOs Commit with Margaret Molloy

Play Episode Listen Later Jul 2, 2021 53:53


S3 E4: June 29, 2021: Margaret Molloy is joined by Thomas Ranese (VP, Global Marketing, Uber), Bradford Shellhammer (VP, Buyer Experience & eBay for Charity, eBay), Rachel Tipograph (CEO & Founder, MikMak), Walter Frye (VP, Global Brand Engagement & Design, American Express), and Mark Harrop (Head of Communications (GCS Flex), Cabinet Office). During the extensive conversation, panelists reflected on how brands have been observing Pride Month and looked to how brands can craft a more inclusive society; how to walk the line between authenticity and action; and how to meaningfully show up for the LGBTQ+ community throughout the entire year—not just in June. In closing, panelists were asked what is the most critical, high-impact thing a brand or an organization can do to support Pride? And what's your commitment as a marketing leader to the LGBTQ+ community?

How CMOs Commit with Margaret Molloy
Brand Experience with CMOs Jonnie Cahill (Heineken USA), Dean Aragon (Shell Brands International), Meenu Bagla (Cyient), Mark Brennan (AIB), and Mette Munk (Danfoss)

How CMOs Commit with Margaret Molloy

Play Episode Listen Later May 28, 2021 59:17


S3 E4: May 26, 2021: Margaret Molloy is joined by Jonnie Cahill (CMO, Heineken USA), Dean Aragon (CEO & Vice-Chairman, Shell Brands International), Meenu Bagla (CMO, Cyient), Mark Brennan (Head of Marketing, AIB), and Mette Munk (Head of Group Branding, Design & Digital Communication, Danfoss) The panel discussion explored how to maintain consistency and authenticity, “storydoing” versus storytelling, not getting sidetracked by jargon and technology and focusing on B2H—business to human interactions. CMOs also share their commitments to taking customer experience to the next level.

Unlearn
Branding and Blind Spots with Margaret Molloy

Unlearn

Play Episode Listen Later May 12, 2021 43:33


Margaret Molloy and Barry O’Reilly connected by following each other’s podcasts and work. Margaret grew up in Ireland, and attended Harvard in the US. She currently serves as Chief Marketing Officer at Siegel+Gale, a leading brand strategy and design experience agency. She is a recognized leader in diversity and inclusion, and has built a global community around her How CMOs Commit podcast, as well the popular panels she regularly convenes. Simple is Smart “I study topics deeply to understand them profoundly, to be able to communicate them simply,” Margaret tells Barry. Being able to distill a brand to its essence and then communicate that in clear, simple language is very compelling, she argues. COVID-19 has only amplified the value of simplicity as it removes “cognitive tax” during this stressful time. “I believe the buying public will reward brands who truly appreciate the opportunity to remove that cognitive tax... Simplicity is just another way to say removing friction,” she remarks. Barry adds, “When you can create these simple, clearly understood messages, that's what connects with people.” Illuminating Blind Spots It’s an act of courage and grace for someone to show you your blind spot. Understandably, it’s common for your first reaction to be defensiveness. This was certainly Margaret’s initial reaction to being told by an attendee that her gender-equal panel did not reflect ‘The Future of Branding’ as the name promised since it was not racially diverse. The experience challenged her view of herself and showed her that race was her blind spot. “Shortly after that I caught myself, and I realized I had just received probably the most constructive feedback I had ever received in my career,” she says. She had to unlearn her mental model of being color blind: she needed to be color brave. “Ever since that day I have worked to build my network and extend myself to make sure that I have diverse representation on our panels,” she points out. Interestingly, it was because someone else illuminated his own blindspot, and he learned from the experience, that the attendee felt inspired to pay it forward to Margaret. From Defensiveness to Curiosity It takes courage to listen to and accept feedback that’s “contrary to what you believe to be true of yourself”, Barry comments. He asks Margaret how she is able to get past defensiveness in those moments. “The heart and soul of it is curiosity, and what I've learned over the years is that curiosity and judgment can't coexist,” she responds. Taking a posture of curiosity helps you move from judging yourself or defending your position, to growth. It’s really hard to take criticism in areas where you feel accomplished, she says, but being curious helps. “The older I've become, I've actually become more curious... The unlearning for me is that you don't have to have all the answers. In fact, your impact is much more a function of your ability to frame good questions.” Looking Ahead Margaret believes that the evolution of brand as customer experience will continue to play out in the future. An aspect of this evolution will include how companies demonstrate their purpose and how customers discern their authenticity. She believes that forward-thinking marketers will shift focus from buyers to users in order to build community and ultimately, customer loyalty. She advises listeners to “look out for companies who build products out loud…” Barry agrees that the traditional paradigm of secrecy about upcoming product features and releases should be changed. It’s one of the reasons they founded Nobody Studios, he says. Read the full show notes at BarryO'Reilly.com Resources Margaret Molloy on LinkedIn | Twitter Siegel+Gale How CMOs Commit with Margaret Molloy

How CMOs Commit with Margaret Molloy
Silver Economy (Part 2) with CMOs Michelle Froah (MetLife), Kerry-Ann Betton Stimpson (JMMB Group Jamaica), Michael Joseloff (Fortune), Sonita Lontoh (HP), Russell Barnett (My/Mochi)

How CMOs Commit with Margaret Molloy

Play Episode Listen Later May 9, 2021 57:21


S3 E3: May 5, 2021: Margaret Molloy is joined by Michelle Froah (SVP, Global Marketing Strategy and Sciences, MetLife), Kerry-Ann Betton Stimpson (CMO, JMMB Group Jamaica), Michael Joseloff (CMO, Fortune), Sonita Lontoh (Global Head of Marketing, Personalization, 3D Printing and Digital Manufacturing, HP), Russell Barnett (MD + CMO, My/Mochi) and their parents or mentors. During the intergenerational conversation, the panel challenged assumptions about retirement, learned how marketers could communicate effectively without condescension and examined why building—and maintaining—trust is paramount among this demographic. CMOs also share their learnings and their commitments as leaders to engaging the Baby Boomer generation.

How CMOs Commit with Margaret Molloy
Countdown to Earth Day with CMOs Frank Cooper (BlackRock), Meg Galloway Goldthwaite (The Nature Conservancy), Kimberly Kupiecki (DuPont Water Solutions), Catherine Keogh (Kerry) + Akshay Gupta (Corning Gorilla Glass)

How CMOs Commit with Margaret Molloy

Play Episode Listen Later Apr 16, 2021 60:24


S3 E2: April 13th, 2021. Margaret Molloy is joined by Frank Cooper (Senior Managing Director and Global Chief Marketing Officer, BlackRock), Catherine Keogh (Group Vice President, Corporate Affairs and Communications, Kerry), Meg Galloway Goldthwaite (Chief Marketing and Communications Officer, The Nature Conservancy), Kimberly Kupiecki (Global Leader Sustainability, Advocacy, Communications, DuPont Water Solutions) and Akshay Gupta (Director Strategic Brand Marketing, Corning Gorilla Glass). The panel explored the relationship between environmental sustainability and brand growth at a time when COVID-19 has only accelerated the dialogue around sustainability and the planet. CMOs also answer the following questions: what gives you the most optimism regarding achieving meaningful progress in environmental sustainability, your brand's commitment to driving the sustainability agenda, and as a marketing leader, your commitment to progress on sustainability?

Siegel+Gale Says
Margaret Molloy: Six reasons to rebrand

Siegel+Gale Says

Play Episode Listen Later Apr 7, 2021 8:16


In this episode, our Global CMO Margaret Molloy reads "Six reasons to rebrand." There are countless reasons for embarking on a rebrand--from launching a new product to overcoming a tarnished reputation to keeping up with evolving customer needs. Originally published in Branders Magazine, Margaret outlines six scenarios when a company might want to consider rebranding.

How To... with The Communications Clinic
How to Build a Brand, with Margaret Molloy

How To... with The Communications Clinic

Play Episode Listen Later Mar 15, 2021 41:45


In the latest episode of How To...with The Communications Clinic, Louise Duffy is joined by Margaret Molloy to discuss how to build a brand. Margaret is the CMO of the global branding firm Siegel & Gale. She is a native of Offaly and lives in New York City. She hosts the "How CMOs Commit" podcast and is the founder of WearingIrish, a passion project to tell the untold story of Irish fashion design. In this episode, Louise and Margaret discuss the features of great brand marketing, the importance of storytelling and simplicity, why brands need to look at their audience as users instead of buyers plus lots more. Margaret gives step-by-step, practical advice to those looking to brand strategy with real impact. Get in touch with us by email - info@communicationsclinic.ie We're also on LinkedIn - https://www.linkedin.com/company/the-communications-clinic-dublin Connect with Margaret Molloy: LinkedIn - https://www.linkedin.com/in/margaretmolloy/ Twitter - @margaretmolloy        

How CMOs Commit with Margaret Molloy
International Women's Day 2021 with CMOs Sanyu Dillon (Penguin Random House), Lisa McKnight (Mattel), Leanne Cutts (HSBC), Carla Piñeyro Sublett (IBM) and Huda Buhumaid (Dubai Holding)

How CMOs Commit with Margaret Molloy

Play Episode Listen Later Mar 12, 2021 61:51


S3 E1: March 8th, 2021. Margaret Molloy is joined by Sanyu Dillon (CMO, Penguin Random House), Lisa McKnight (SVP, Global Head of Barbie & Dolls Portfolio, Mattel), Leanne Cutts (Group CMO, HSBC), Huda Buhumaid (CMO, Dubai Holding) and Carla Piñeyro Sublett (SVP, CMO, IBM). The panel explored leading with empathy, operating from a place of fearlessness, celebrating the diverse communities that they serve and challenging stereotypes around female leaders and entrepreneurs. CMOs also answer the following questions: how will your brand choose to challenge gender bias and inequality in 2021? And as CMO, what is your commitment to forging a more gender-equal world?

How CMOs Commit with Margaret Molloy
2021 resolutions and brand building with CMOs Lynne Biggar (Visa), Seth Solomons (Equinox), Patricia Corsi (Bayer), Anddria Clack-Rogers Varnado (Macy's) and Reem Abeidoh (LinkedIn)

How CMOs Commit with Margaret Molloy

Play Episode Listen Later Dec 11, 2020 55:35


S2 E9: December 9th, 2020. Margaret Molloy is joined by Lynne Biggar (CMO, Visa), Seth Solomons (CMO, Equinox), Patricia Corsi (Global Chief Marketing & Digital Officer, Bayer), Anddria Clack-Rogers Varnado (Recent Head of Strategy, Macy's) and Reem Abeidoh (Head of Global Go To Market, LinkedIn). The panel explores shifting customer expectations, the fastest-growing job sectors and why we cannot lose sight of the arduous lessons learned this year. CMOs also answer the following questions: what do you predict will be most important to your customers and, in turn, drive growth in your business in 2021, and what is your professional commitment or resolution for 2021?

How CMOs Commit with Margaret Molloy
Buyer habits and brand building with CMOs Doug Scott (Twitch), Catherine Dutton (Atos), Jonathan Bottomley (Ralph Lauren), Steven Wolfe Pereira (Encantos), Teresa May (American Woodmark) and Harold Weghorst (Lenzing)

How CMOs Commit with Margaret Molloy

Play Episode Listen Later Dec 4, 2020 60:54


S2 E8: December 2nd, 2020. Margaret Molloy is joined by Doug Scott (CMO, Twitch), Catherine Dutton (Global VP, Marketing, Atos), Jonathan Bottomley (Global CMO, Ralph Lauren), Steven Wolfe Pereira (Chief Executive Officer & Co-Founder, Encantos), Teresa May (SVP & CMO, American Woodmark) and Harold Weghorst (Global Vice President Marketing & Branding, Lenzing). The panel explores the increasing demand for personalization, the power of community, the importance of brand messaging, the need for transparency around sustainability efforts and the rise of the subscription economy. CMOs also share their commitments by answering the following question: What has been your most significant learning from COVID-19 regarding consumer habits, and how do you commit to staying in front of those evolving needs?

How CMOs Commit with Margaret Molloy
Silver Economy and brand building with CMOs Melissa Hobley (OkCupid), Brendan Delaney (Booz Allen Commercial Business), Katrina McGhee (American Heart Association), Mai Fenton (Superscript) and Deborah Scarano (Pfizer)

How CMOs Commit with Margaret Molloy

Play Episode Listen Later Nov 23, 2020 56:24


S2 E7: November 18th, 2020. Margaret Molloy is joined by Melissa Hobley (CMO, OkCupid), Brendan Delaney (CMO, Booz Allen Commercial Business), Katrina McGhee (EVP, Marketing & Communications, American Heart Association), Mai Fenton (CMO, Superscript), Deborah Scarano (VP, Senior Launch Navigator, Pfizer). The panel explores how brands impress or alienate the generation of baby boomers, where seniors go for inspiration and what brands are getting it right. CMOs also share their commitments by answering the following question: What were your takeaways, and what is your commitment as a marketer to appeal to this generation?

How CMOs Commit with Margaret Molloy
Sustainability and brand building with CMOs Dan Thomas (UN Global Compact), Filip Engel (Ørsted), Ciara Dilley (PepsiCo), Mark Hana (Richline Group, Inc., a Berkshire Hathaway Company) and Harish Phadke (RB)

How CMOs Commit with Margaret Molloy

Play Episode Listen Later Oct 31, 2020 61:56


S2 E6: October 29th 2020. Margaret Molloy is joined by Dan Thomas (Chief Communications Officer, United Nations Global Compact), Filip Engel (VP, Sustainability, Public Affairs & Branding, Ørsted), Ciara Dilley (VP, Transform Brands & Portfolio Innovation, FLNA, PepsiCo), Mark Hanna (CMO, Richline Group, Inc., a Berkshire Hathaway Company) and Harish Phadke (Business Manager to SVP NA Health, RB). The panel explores how brands align their purposes with the UN’s 17 sustainable development goals (SDGs), the opportunity for business leaders to come together and share knowledge for the greater good and the incredible role marketing plays in balancing science with storytelling. CMOs also share their commitments by answering the following question: "What gives you most optimism as it pertains to achieving sustainability goals? And what is your commitment to driving the sustainability agenda?"

How CMOs Commit with Margaret Molloy
Enduring brands with CMOs Brian Kenny (Harvard Business School), Peter Jensen (Moleskine), K. Patrick Davis (Henkel), Paul Fletcher (Coutts) and Karen Kozak (Cargill)

How CMOs Commit with Margaret Molloy

Play Episode Listen Later Oct 25, 2020 63:40


S2 E5: October 21st 2020. Margaret Molloy is joined by Brian Kenny (Chief Marketing and Communications Officer, Harvard Business School), Peter Jensen (Chief Brand, Innovation & Marketing Officer, Moleskine), K. Patrick Davis (SVP, Head of US Laundry & Home Care, Henkel), Paul Fletcher (Head of Marketing, Coutts) and Karen Kozak (VP, Global Brand, Cargill). The panel explores how enduring brands risk falling behind by resting on their laurels, the importance of trust in products, and why brand should be treated as an investment, not as a spend. CMOs also share their commitments by answering the following question: "What has COVID taught you about relevance, and what is your commitment to maintaining that relevance for your brand?"

Cloud N Clear
Episode 69: Margaret Molloy, CMO & Matthias Mencke, Group Creative Director, Siegel+Gale

Cloud N Clear

Play Episode Listen Later Oct 20, 2020 41:33


Just one week after the launch of SADA’s rebrand, Margaret Molloy, CMO and Matthias Mencke, Group Creative Director, from Siegel+Gale join us to discuss the process of creating a new brand for a “forever” company. They reveal their views on branding in this new world and best practices for activating a new brand. From their first impression of SADA to the rebrand launch, Molloy and Mencke walk through the creative process and explain how they created visuals to reflect the spirit of SADA.   Hosts: Tony Safoian & Narine Galstian Guests: Margaret Molloy & Matthias Mencke   Connect on Twitter: https://twitter.com/cloudnclear https://twitter.com/SADA https://twitter.com/Safoian https://twitter.com/ngalstian https://twitter.com/MargaretMolloy   Connect on LinkedIn: https://www.linkedin.com/company/sada/ https://www.linkedin.com/in/safoian/ https://www.linkedin.com/in/ngalstian/ https://www.linkedin.com/in/margaretmolloy/ https://www.linkedin.com/in/matthias-mencke-08598b2/   Additional Resources: https://sada.com/insights/blog/sada-announces-new-brand-targets-ipo-readiness-and-1-billion-in-revenue/   To learn more, visit SADA.com.

How CMOs Commit with Margaret Molloy
Creativity and brand building with CMOs Judy Lee (Pinterest), Peter Giorgi (Celebrity Cruises), Sven Rudloff (Uniper), Chris Graham (B&Q) and Souad AlSerkal (Tabreed)

How CMOs Commit with Margaret Molloy

Play Episode Listen Later Oct 9, 2020 62:24


S2 E4: October 7th 2020. Margaret Molloy is joined by Judy Lee (Global Head of Experential Marketing, Pinterest), Peter Giorgi (CMO, Celebrity Cruises), Sven Rudloff (VP, Brand and Channel Management, Uniper), Chris Graham (Director of Marketing, Planning and Communications) and Souad AlSerkal (VP, Strategic Communications, Tabreed). The panel explores how working remotely can make it easier to corral creative thinkers, writing the new rules of engagement in real time, the resilience of the human spirit and why in some areas, creativity continues to be undervalued. CMOs also share their commitments by answering the following question: "What has COVID taught you about creativity, where do you look for inspiration, and finally, what is your commitment to replenishing your energy?"

SIMPLE brand With Matt Lyles
Margaret Molloy - How Brands Commit to Simplicity

SIMPLE brand With Matt Lyles

Play Episode Listen Later Oct 6, 2020 52:49


In this episode, Matt talks with Margaret Molloy, Global CMO of Siegel+Gale and host of the How CMOs Commit With Margaret Molloy podcast.Whether you lead a B2C, B2B, or small business, your customers demand that you make it easy for them to engage with you. And they don't expect you to just be easier than your direct competitors. They expect you to be as easy as their favorite brand experience. That only happens when you put simplicity at the focus of every customer interaction. Matt and Margaret discuss how leaders can commit to a culture of simplicity, and gain customer (and employee) loyalty through that.We hope you enjoy this episode, and we're excited for you to hear the next ones. We've got more great guest interviews and a few lessons with Matt along the way.Join the simplicity crusade and hit subscribe!

How CMOs Commit with Margaret Molloy
Partnerships and brand building with CMOs Khaled Ismail (Tetra Pak), Molly Battin (Delta), Sarita Rao (AT&T Business), Narine Galstian (SADA) and Jess Burns (Grubhub)

How CMOs Commit with Margaret Molloy

Play Episode Listen Later Sep 25, 2020 63:20


S2, E3: September 23rd 2020. Margaret Molloy is joined by: Khaled Ismail (VP, Comms., Europe, Middle East, Central Asia & Africa, Tetra Pak), Molly Battin (VP, Global Brand Marketing, Delta), Sarita Rao (SVP, Marketing, AT&T Business), Narine Galstian (CMO, SADA) and Jess Burns (VP, Brand Marketing & Creative, Grubhub). The panel explores brand partnerships to include marketing collaborations, alliances across product and service delivery in B2B and B2C ecosystems, and initiatives with public, non-profit or community organizations. CMOs also share their commitments by answering the following question: "What are the most important factors in successful brand partnerships, and what is your commitment to building successful partnerships for your brand?"

Let's Talk Loyalty
#54: The Role of Simplicity in Driving Customer Loyalty - B2B Marketer of the Year - Margaret Molloy

Let's Talk Loyalty

Play Episode Listen Later Sep 24, 2020 61:16


As winner of the "B2B Marketer of the Year" award, Margaret Molloy is recognised globally as a marketing thought leader. She is the Chief Marketing Officer of Siegel + Gale, a top global branding firm based in New York renowned for delivering global insights through its annual Simplicity Index. In this interview, we explore how simplicity drives business performance and enhances the customer experience. We also discuss the role of brands in the customer journey, as well as the power shift from buyers to users, employee loyalty and some intriguing statistics that help explain the role of simplicity in driving consumer loyalty. Margaret is a true believer of keeping things simple, and she highlights how Covid-19 has made it even more important for brands to simplify. We also discuss the role and impact of GEN Z on current marketing trends, and characteristics that define this critical consumer segment including the crucial role they play in the future loyalty market. Listen to this episode of Let's Talk Loyalty to understand how simplicity is as an increasingly powerful (yet underestimated) factor that drives loyalty in every business. We also announce the winner of the first ever Loyalty Academy Scholarship Competition in partnership with our friends in the Loyalty Academy! Show Notes: 1) Margaret Molloy: Chief Marketing Officer - Siegel + Gale 2) Margaret Molloy on Twitter - twitter.com/margaretmolloy 3) World's Simplest Brands website 4) Simplicity at Work study 5) How CMOs Commit newsletter 6) How CMOs Commit podcast 7) Future of Branding Events page 8) Siegel + Gale 9) “In their words” article by Siegel+Gale: The skills used by global CMOs to navigate COVID-19 10) Gen Z and Brand Building podcast episode

How CMOs Commit with Margaret Molloy
Growth, innovation and brand building with CMOs Gail Moody-Byrd (Noodle.ai), Heather Freeland (Lyft), Fadl Al Tarzi (Nexford University), Andrea Brimmer (Ally) and Patrizio Spagnoletto (Hulu)

How CMOs Commit with Margaret Molloy

Play Episode Listen Later Sep 11, 2020 59:06


S2, E2: September 9th 2020. Margaret Molloy is joined by: Gail Moody-Byrd (CMO, Noodle.ai), Heather Freeland (Head of Marketing, Lyft), Fadl Al Tarzi (Founder and CEO, Nexford University), Andrea Brimmer (Chief Marketing and PR Officer, Ally) and Patrizio Spagnoletto (SVP and Chief Marketing Officer, Hulu). The panel explores the interrelationships across brand building, innovation, growth and scaling. CMOs also share their commitments by answering the following question: "Where do you see innovation in marketing, and what is your commitment to uniting innovation and growth?"

How CMOs Commit with Margaret Molloy
Gen Z and brand building with CMOs Kenneth Mitchell (Snap Inc.), Stella Medlicott (Ericsson), Miki Toliver King (The Washington Post), Banali Luthra Malhotra (RAKBANK) and Lisa Tollman (Amgen)

How CMOs Commit with Margaret Molloy

Play Episode Listen Later Aug 29, 2020 63:21


S2, E1: August 26th 2020. Margaret Molloy is joined by: Kenneth Mitchell (CMO, Snap Inc.), Stella Medlicott (SVP, Chief Marketing & Communications Officer, Ericsson), Miki Toliver King (CMO, The Washington Post), Banali Luthra Malhotra (Director, Marketing, RAKBANK) and Lisa Tollman (Executive Director, Head of US Marketing Operations & Innovation, Amgen). The Gen Z panel features a conversation with five teenagers and their marketing leader parents. It explores how brands can excite or alienate young consumers. The CMOs also share their commitments by answering the following question: "As a parent and a marketer what surprised you most from what the kids shared today? And what commitment can you make, as a brand leader, to appeal to the next generation of customers?"

How CMOs Commit with Margaret Molloy
Transformation and brand building with CMOs Linda Boff (GE), Amy Martin Ziegenfuss (Hilton), Douwe Hilarius (Meritor), Stephanie Buscemi (Salesforce), and Mayur Gupta (Gannett)

How CMOs Commit with Margaret Molloy

Play Episode Listen Later Aug 28, 2020 59:39


S1, Ep 9: July 23rd. Margaret Molloy is joined by: Linda Boff (Chief Marketing Officer, GE), Amy Martin Ziegenfuss (VP, Global Brand Marketing, Hilton), Douwe Hilarius (Director of Product Strategy, Marketing & Comms., Europe, China, Japan, ASEAN, Meritor), Stephanie Buscemi (Chief Marketing Officer, Salesforce) and Mayur Gupta (Chief Marketing & Strategy Officer, Gannett). The panel explores marrying purpose and action and how crisis is pushing marketing back to its basics. The CMOs also share their commitments by answering the following question: “As we look to the future, how are you defining brand? And what is your commitment to making sure brand plays the role you believe it should in this reset?”

How CMOs Commit with Margaret Molloy
C-Suite collaboration and brand building with CMOs Riham El-Lakany (Freddie Mac), Maryam Banikarim (Nextdoor), Martina Trucco (Micron Technology), Raj Kumar (Aviva) and Chandar Pattabhiram (Coupa Software)

How CMOs Commit with Margaret Molloy

Play Episode Listen Later Aug 28, 2020 61:14


S1, Ep 10: August 6th. Margaret Molloy is joined by: Riham El-Lakany (Chief Marketing and Communications Officer, Single-Family at Freddie Mac), Maryam Banikarim (Head of Marketing, Nextdoor), Martina Trucco (VP & Global Head, Corporate Marketing & Communications, Micron Technology), Raj Kumar (Group Brand & Reputation Director, Aviva) and Chandar Pattabhiram (CMO, Coupa Software). The panel explores collaboration with C-Suite and the seismic shift from tribalism to being communal. The CMOs also share their commitments by answering the following question: “What kind of working relationships are required with C-suite peers so that post-pandemic marketing plans build the brand and drive business growth? And what’s your commitment to collaboration and forging that relationship?”

How CMOs Commit with Margaret Molloy
PRIDE and brand building with CMOs Tifenn Dano Kwan (Dropbox), Sven Seger (Microsoft), Steven Tristan Young (Poshmark), Peter Markey (TSB Bank) and Gwen Migita (Caesars Entertainment Corporation)

How CMOs Commit with Margaret Molloy

Play Episode Listen Later Aug 28, 2020 61:48


S1, EP 6: June 25th. Margaret Molloy is joined by: Tifenn Dano Kwan (Chief Marketing Officer, Dropbox), Sven Seger (Global Creative Director, Microsoft), Steven Tristan Young (Chief Marketing Officer, Poshmark), Peter Markey (Chief Marketing Officer, TSB Bank) and Gwen Migita (Global Head of Social Impact, Equity, and Sustainability, Caesars Entertainment Corporation). The panel features a conversation with LGBTQ+ and ally executives. It explores the critical importance of visibility and vulnerability. The CMOs also share their commitments by answering the following question: “How important is it to emphasize the LGBTQ+ component of your identity and support others, and what is your commitment as a marketing leader to advance inclusivity?”

How CMOs Commit with Margaret Molloy
Community and brand building with CMOs Douwe Bergsma (Piedmont Healthcare), Katja Ollila (Stora Enso), Mohammed Abuazzah, MSc. (Ministry of Investment, KSA), Othon Vela (GPA) and Mike Fairburn (Sony Music Entertainment Middle East)

How CMOs Commit with Margaret Molloy

Play Episode Listen Later Aug 28, 2020 63:27


S1, EP 8: July 15th. Margaret Molloy is joined by: Douwe Bergsma (CMO, Piedmont Healthcare), Katja Ollila (SVP, Communications and Marketing, Stora Enso), Mohammed Abuazzah, MSc. (Executive Director, Strategic Marketing, Ministry of Investment, KSA), Othon Vela (Marketing Director, GPA) and Mike Fairburn (General Manager, Sony Music Entertainment Middle East). The panel explores harnessing a brand’s core values during periods of crisis and doubt. The CMOs also share their commitments by answering the following question: “What have you recently learned that has changed your view of the role your brand plays in your community? And what is your commitment to ensuring your brand plays an appropriate leadership role in your community?”

How CMOs Commit with Margaret Molloy
Gen Z and brand building with CMOs Alicia Tillman (SAP), Jamie Moldafsky (Wells Fargo), Madhur Aggarwal (Pearson) Arlene Amitirigala (Diageo) and Angela Pih (Papa & Barkley)

How CMOs Commit with Margaret Molloy

Play Episode Listen Later Aug 24, 2020 53:00


S1, E5: June 18th, 2020. Margaret Molloy is joined by: Alicia Tillman (Global Chief Marketing Officer, SAP), Jamie Moldafsky (Chief Marketing Officer, Wells Fargo), Madhur Aggarwal (SVP, Digital Channels & Experience, Pearson) Arlene Amitirigala (Head of Engagement and Employee Communications, Diageo) and Angela Pih (Chief Marketing Officer, Papa & Barkley). The Gen Z panel features a conversation with five teenagers and their marketing leader parents. It explores how brands can excite or alienate young consumers. The CMOs also share their commitments by answering the following question: “As a parent and a marketer, what surprised you most from what the kids shared today? And what commitment do you make, as a brand leader, to appeal to the next generation of customers?”

How CMOs Commit with Margaret Molloy
Innovation, humility and brand experience with CMOs Soyoung Kang (eos), Heidi Browning (National Hockey League), Vikram Krishna (Emirates NBD), Lynn Godfrey (The Leukemia & Lymphoma Society) and Karen Wish (Mount Sinai Health System)

How CMOs Commit with Margaret Molloy

Play Episode Listen Later Aug 21, 2020 57:32


S1, E3: May 21st, 2020. Margaret Molloy is joined by: Soyoung Kang (Chief Marketing Officer, eos), Heidi Browning (EVP Chief Marketing Officer, National Hockey League), Vikram Krishna (Executive Vice President, Head of Group Marketing & Customer Experience, Emirates NBD), Lynn Godfrey (EVP, Chief Marketing Officer, The Leukemia & Lymphoma Society) and Karen Wish (Vice President and Chief Marketing Officer, Mount Sinai Health System). The panel explores championing collaboration to promote innovation and embracing humility to build brand equity. The CMOs also share their commitments by answering the following question: “How do you envision the customer experience of 2022? And what is your commitment to ensuring that you’re on the forefront of that?”

How CMOs Commit with Margaret Molloy
Racial equity and brand building with CMOs Vinoo Vijay (H&R Block), Alonda Williams (YMCA of Greater Seattle), Sheryl Adkins-Green (Mary Kay, Inc.), Andrew Curran (Lindt Group) and Meredith Groban Conte (TEGNA)

How CMOs Commit with Margaret Molloy

Play Episode Listen Later Aug 21, 2020 56:46


S1, E4: June 4th, 2020. Margaret Molloy is joined by: Vinoo Vijay (Chief Marketing Officer, H&R Block), Alonda Williams (SVP and Chief Experience Officer, YMCA of Greater Seattle), Sheryl Adkins-Green (Chief Marketing Officer, Mary Kay, Inc.), Andrew Curran (Global Head of Marketing, the Lindt Group) and Meredith Groban Conte (Vice President, Consumer and Ad Sales Marketing, TEGNA). The panel explores COVID-19 and racial injustice. A single overarching theme emerges and that’s the importance of empathy. The CMOs also share their commitments by answering the following question: “How do you strive to ensure your company is responsive to your entire community: including employees, new talent, customers, investors and the community at large? As a leader of a marketing team, what is your personal commitment to being responsive?”

How CMOs Commit with Margaret Molloy
Leadership and brand building with CMOs Norman de Greve (CVS Health), Ed Pilkington (Diageo), Jennifer Temple (HPE), Sherry Sanger (Penske Transportation Solutions) and Huub Devroye (Dow)

How CMOs Commit with Margaret Molloy

Play Episode Listen Later Aug 21, 2020 53:59


S1, E1: April 23rd, 2020. Margaret Molloy is joined by: Norman de Greve (Chief Marketing Officer, CVS Health), Ed Pilkington (Chief Marketing & Innovation Officer, Diageo), Jennifer Temple (Chief Communications Officer, HPE), Sherry Sanger (EVP, CMO, Penske Transportation Solutions) and Huub Devroye (Global Director of Marketing, Dow). The panel explores how the pandemic has influenced leadership styles. The CMOs also share their commitments by answering the following question: “How do you want your brand to reemerge post-pandemic, and what commitment are you going to make to get there?”

How CMOs Commit with Margaret Molloy
Trailer: How CMOs Commit with Margaret Molloy

How CMOs Commit with Margaret Molloy

Play Episode Listen Later Aug 14, 2020 1:41


The Marketing Meetup Podcast
Branding in the Covid-19 environment and beyond - Q&A with Margaret Molloy, Global CMO of Siegel+Gale

The Marketing Meetup Podcast

Play Episode Listen Later Apr 24, 2020 57:03


Margaret Molloy, Global CMO of Siegel+Gale, is one of the world's foremost marketers when it comes to branding. The 2020 Coronavirus (COVID-19) pandemic has brought into focus some of the key tenets of great brand strategy and implementation. In this comprehensive Q&A, Margaret addresses some of the challenges facing brands and marketers alike during this period of change, as well as what they can do about it.

Humans Come First
What is 'brand' and why should we be focussing on it now?

Humans Come First

Play Episode Listen Later Apr 20, 2020 35:05


With businesses all over the world becoming severely hampered as a result of lockdown measures, brand-building has become one of the most important activities that every marketer should focus on as we ride out this pandemic. While few would disagree with this advice, many are at a loss on what this means on a practical level. How can we build our brand amidst these uncertain times? Margaret Molloy, Global CMO of Siegel+Gale, defines brand as “a promise kept”. Branding encompasses much more than just the business's aesthetic or looks (ex. logo, colour palette, etc.). Branding is more so about the experience that customers or clients have when they interact with the company throughout the marketing cycle. The brand experience includes culture, ethos, and people. It does not aim to reach potential customers logically but, rather, emotionally. The value of the product, therefore, is not found in the product itself, but in how the product is perceived. “We want to create an ‘unboxing' experience with our services,” says Richard. “What we want is for somebody to enjoy the process of working with us so much that what we actually deliver becomes irrelevant.” Key points discussed: - Defining “brand” - How do businesses build brands that, by extension, build loyal audiences? - What can marketers do to produce amazing content that is timely, but not opportunist, amidst the COVID-19 pandemic?

Humans Come First
Is B2C totally f*cked?

Humans Come First

Play Episode Listen Later Apr 14, 2020 30:45


Coronavirus still grips the global economy. Restaurants and shops are closed. Kath Kidson and Debenhams are going into administration. Airlines are being bailed out and across the world, paid media budges are being slashed.  In this episode, we tackle the question ‘is B2C marketing completely f*cked, and if not, what can marketers do right now to not alienate the people that they're trying to sell to?'  We discuss how people presently engage with bricks and mortar B2C, and how Covid-19 will force innovation in this sector, particularly in the way of creating experiences for customers. We look at the examples of Apple and Tesla who have already pioneered this approach. We also tackle paid media and how brands should be approaching spend, and convincing your boss to continue committing, even if the data doesn't prove it. Spoiler: it's all about providing them with logic and sound thinking. These are unprecedented times, and while putting money behind brand feels like the wise thing to do right now, it's also inadvisable to heed that advice without first applying it to your personal situation and providing justification why it would work for you. Wrapping up, we look to the future, stating what B2C marketers can do in the short and long term to make the most of their marketing.   Key points discussed: Is B2C marketing totally fucked? How people are buying these days Advertisers aren't spending, because consumers aren't buying How do marketers push forward in that environment? Things mentioned in the show:  Webinar with Margaret Molloy - https://themarketingmeetup.com/blog/branding-in-the-covid-19-environment-margaret-molloy/ Birdseye double down on branding with ads - https://www.marketingweek.com/birds-eye-responsibility-advertising-coronavirus/ The best marketers are doubling down on ad spend, not cutting it -  https://www.marketingweek.com/mark-ritson-marketing-spend-recession-coronavirus/ Coronavirus sex toy boom - https://www.wired.co.uk/article/coronavirus-pandemic-sex-toys

Marketing Today with Alan Hart
Brand, Rebrand & Simplicity with Margaret Molloy of Siegal+Gale

Marketing Today with Alan Hart

Play Episode Listen Later Mar 4, 2020 46:37


During this 197th episode of “Marketing Today,” host Alan Hart interviews Margaret Molloy, the global chief marketing officer and head of business development at Siegel+Gale.  She has over twenty-five years of experience as a marketing executive. We discuss Molloy's background and what led her to Siegel+Gale. Then we have a wide-ranging discussion about rebranding and the potential benefits of a rebrand, as well as the value of brand simplicity. Molloy explains when a company should consider a rebrand. She says that when you choose to rebrand, "It should signal a strategic change, not just a cosmetic one." Then she shares some of Siegel+Gale's philosophy when she reflects, "When simplicity is done well, it brings productivity instead of paralysis. It brings confidence instead of confusion. And ultimately, customer trust instead of angst." Molloy also provides a valuable perspective on why brand matters to B2B now more than ever. Her insights into marketing trends and the surging emphasis on customer experience round out this riveting conversation. Highlights from this week’s “Marketing Today”: Margaret describes what it's like for her to raise two teenage boys in New York City. 01:38 Learn about Margaret's career path and how she ended up at Siegel+Gale. 02:58 Margaret advises listeners on when a company should consider a rebrand. 06:09 Hear Margaret's take on the potential ROI of rebranding. 09:44 Margaret outlines the pitfalls dictating the failure and success of a rebrand. 12:44 How Siegel+Gale thinks about branding and the part simplicity plays in their philosophy. 14:06 Siegel+Gale's work with B2B. 17:27 The current state of brand and B2B. 18:21 Margaret provides highlights from her research on the world's simplest brands and shares her findings of how simplicity pays off for businesses. 25:53 Margaret compares RyanAir and Southwest. 30:24 What are the priorities Margaret is seeing from her clients in early 2020? 32:08 Learn about one of Margaret's personal projects, #wearingirish. 36:52 Is there an experience in her past that defines who she is today? 39:28 Are there any brands, companies, or causes that Margaret follows that she thinks other people should take notice of? 41:48 As a marketer, what does she feel is the biggest opportunity or threat that is facing marketers? 44:34   Resources Mentioned: Siegel+Gale Enterprise Ireland Eir Ireland Harvard Business School (HBS) Siebel Systems Siegel+Gale founders 50 years ago World’s Simplest Brands research Top 5 brands Ryan AirSouthwest Airlines com #wearingirish Instagram CVS Health CVS getting rid of tobacco products Aetna & CVS merger CVS - Beauty Mark program   Subscribe the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: https://www.linkedin.com/in/margaretmolloy https://twitter.com/MargaretMolloy https://twitter.com/SiegelGale Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/   Support the show.

B2Branded - The B2B Brand Podcast
Keep it Simple!!! An Interview with Margaret Molloy

B2Branded - The B2B Brand Podcast

Play Episode Listen Later Feb 9, 2020 18:13


Let's be honest: complexity is a disease in B2B marketing and branding. We love our jargon and acronyms, and we think the more we say the better will be the result.In this episode we explore the virtues of simplicity with a rank expert. Margaret Molloy is the Global Chief Marketing Officer & Head of New Development at the brand strategy, design and experience agency Siegel+Gale. She is also the Board Chairperson for the New York Hub of The Marketing Society, and received the 2017 B2B Marketer of the Year award from the Drum. About B2BrandedWe're a bite-sized podcast that talks about B2B branding and communications. We interview practitioners and thought leaders to understand how to build great brands. The podcast is hosted by Ian Bruce.

Marketing Unplugged
Margaret Molloy — Brand Builders should Build Movements, Not Monuments.

Marketing Unplugged

Play Episode Listen Later Oct 11, 2019 51:05


Margaret Molloy is the Global CMO at Siegel+Gale, a renowned branding firm based in NYC. She was named the 2017 B2B Marketer of the year, one of the top 10 most influential women in MarTech, a top 50 power woman of Irish America, a top 40 digital influencer, a top 10 CMOs on Twitter by Forbes, the list goes on. Margaret is also the creator of Wearing Irish, a passion project where she features Irish fashion designers on a worldwide stage. Margaret was born and raised in Ireland and channels her early life experiences in her work today. She is an extremely hard worker and puts an emphasis on bringing connection and an exceptional customer experience to Siegel+Gale. Find out more about Margaret and her marketing journey on this week’s episode!   Key Takeaways: [2:00] Why Margaret in love with the song “Take a Chance on Me” by Abba. [3:45] How Margaret achieves a work/life balance. [7:50] Margaret shares how her native Irish upbringing has emphasized her values. [10:35] Margaret shares why she takes Maya Angelou’s quote, “People remember how you make them feel” to heart. [13:00] Margaret looks into the cosmetic industry and shares three examples of how they make their audience feel. [18:25] When the market is saturated, brands have to use customer experience as a way to differentiate themselves. [18:45] Margaret discusses why the customer experience is important now more than ever. [22:45] Some challenges marketers are facing right now. [26:05] How to analyze the customer journey. [28:35] Margaret shares Siegel+Gale’s ethos and what it means to them. [31:45] Why brands must simplify or they risk being disrupted. [35:00] What is the role of a brand today? [41:35] Does Margaret have to do a lot of education around her definition of what a brand should be? [45:45] Margaret shares a little bit about what she’s up to outside of Siegel+Gale, and her passion project, Wearing Irish.   Mentioned in This Episode: Siegelgale.com Wearingirish.com  

Tales From The PROS
Marketing is a language of persuasion and simplicity with Margaret Molloy

Tales From The PROS

Play Episode Listen Later Oct 2, 2019 43:27


In this episode of Tales from the PROS, I chat with Margaret Molloy, who is the Global Chief Marketing Officer at Siegel+Gale, a world-renowned strategic branding, and design firm. She oversees new business, sales and marketing and is one of the most visible CMOs on social media today. Margaret was awarded the 2017 B2B Marketer of the Year by The Drum. We talk about Margaret's journey to thought leadership, her insight on the power of simplifying a brand, brand storytelling, marketing strategy, customer experience, the role of a CMO, and more.   Questions: Margaret, you being a brand and marketing thought leader, can you tell us a little about your journey of how you got to where you are today in your career? Being a very successful CMO and dealing with world-renowned brands, in your expert opinion what is the true role of a CMO in an organization? I know you talk a lot about simplicity and removing the clutter from brands and companies, so can you explain some of the common clutter you experience? Giving some detail, can you explain your strategies or insight on how to simplify a brand and the way they portray themselves to the public eye? When you execute a brand and marketing strategy for your clients, what is your insight on including the customer journey experience as well as storytelling? In your experience with funded or organically bootstrapped startups, how should they essentially keep their business "simple" and execute an effective brand strategy?   What are some of the toughest branding or marketing struggles that you face with brands and how do you overcome them? Do you have any specific thoughts and advice on future leaders to help improve their brand and provide the most value to their customers? Three How's: How do you define failure? How do you define business? How do you define success? Follow Margaret Molloy: Website - https://www.siegelgale.com/  LinkedIn - https://www.linkedin.com/in/margaretmolloy Twitter - https://twitter.com/MargaretMolloy Instagram - https://www.instagram.com/wearingirish Follow Me: iTunes - https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192  Podcast Website - https://www.talesfromthepros.com  Company Website - https://www.imaginovation.net   Soundcloud - https://soundcloud.com/talesfromthepros LinkedIn - https://www.linkedin.com/in/mgeorgiou22/  

FoundersPlace.co Podcast
Episode 08 - The CMO’s Role Today with Margaret Molloy

FoundersPlace.co Podcast

Play Episode Listen Later Nov 12, 2018 26:59


What is today like for the digital marketer? There are many ways to define marketing but at its core marketing is the art of being able to persuade people in and out of the organization including internal colleagues, B2B buyers, customers, and more to act according to your objectives. There are different tactics a marketer can use to make them succumb but the key is to be able to evolve with the times as the marketing world evolves. Discover the critical role that a CMO plays in this podcast episode.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
92: Simplicity + Side Hustle = CMO Success

Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers

Play Episode Listen Later Aug 10, 2018 37:01


Let’s face it – simple is hard, especially in B2B marketing. It’s so easy to get caught up in flashy features, complicated jargon, and complex campaign strategies that we forget what marketing is all about – making buying easier. Faced with this challenge of persuading people, many CMOs are struggling to keep things simple. Margaret Molloy is not one of those CMOs. As the Global Chief Marketing Officer of Siegel+Gale, Margaret has mastered the art of persuading people with simple, but powerful messaging. She points her success to two key foundations: having permission to fail and the effectiveness of fact-based storytelling. The lessons she has to share are not only coming from her experience at Siegel+Gale, but also from what she learned by exploring her own passion project, the #WearingIrish initiative. In this episode, Drew and Margaret talk about how to keep things simple in B2B marketing and explain the four main traits of successful CMOs. Margaret describes her experience with her passion project, the #WearingIrish initiative, and how CMOs could be growing and learning from their own side hustle. Margaret is a bundle of B2B wisdom, click here to listen to her story. Subscribe on Apple Podcasts – Stitcher – or Podsearch What You’ll Learn Keeping marketing simple is hard, but these 2 foundations make it easier B2B marketing is all about making a buying decision easier for a customer. Even though there are thousands of experts and opinions in the industry, Drew and Margaret both believe in the idea of simple marketing - a Renegade approach to marketing that makes everything approachable and easy to understand. Simple marketing focuses on encouraging and persuading people to act. But a CMO cannot pursue this path without these 2 foundations: internal company support and a solid fact base. Without these tools to lean on, a CMO is more likely to get distracted and lose sight of the true company goal. Artful, courageous simple marketing follows after these foundations have been laid. Successful CMOs exhibit these 5 behaviors that lead to better simple marketing campaigns Great CMOs are fundamentally simplifiers. They’re always working towards boiling down ideas into easy-to-digest pieces of information. Margaret explains that throughout her career as a marketer and creator, the best CMOs consistently exhibit these 5 behaviors. They’re purpose-driven They’re fact-based, but they have an imagination They are bold and brave in prioritization (they say no often) They create and empower smaller teams They execute on company and brand promises These behaviors allow a CMO to focus on what truly matters in their marketing campaign. Margaret uses her passion project #WearingIrish to help her role as a CMO - and you can too Margaret’s native country is Ireland and even while working as a top CMO she knew she wanted to bring global exposure to Irish creators. That’s why she created the #WearingIrish initiative. She is telling the untold story of Irish fashion design and learning skills that are transferable to her CMO role as well. Margaret explains that this passion project has given her an opportunity to have an “experimentation lab” that is separate from the risks and responsibilities associated with Siegel+Gale. It also allowed her to develop a higher sense of empathy for other companies and her CMO clients. No matter where your personal interests may lie, the stories shared on this episode of Renegade Thinkers Unite show that they can always be used to benefit your company and your own professional work. Timeline [0:30] Margaret Molloy, CMO and creator, is featured on this episode of Renegade Thinkers Unite [2:07] Margaret’s Renegade Rapid Fire segment [11:35] The story behind Margaret’s #WearingIrish passion project [19:04] Tying together your personal brand with your company’s brand and mission [22:20] These are the top 5 behaviors of successful CMOs [32:00] Actionable steps make simple marketing tangible Connect With Margaret: Margaret’s profile on the Siegel+Gale website Connect with Margaret on LinkedIn Follow Margaret on Twitter Follow Margaret on Facebook Resources & People Mentioned Wearing Irish website BOOK: “The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail” BOOK: “Eat Fat, Get Thin: Why the Fat We Eat Is the Key to Sustained Weight Loss and Vibrant Health” INTERVIEW: “Marketing Needs to Be More Than a Coat of Paint” Connect with Drew http://renegade.com/ On LinkedIn On Twitter On Facebook On Instagram

Savvy Women Podcasts
Your success is in the teams you build - Margaret Molloy

Savvy Women Podcasts

Play Episode Listen Later Jun 25, 2018 19:12


"Courage is the ability to acknowledge the failure but not let it paralyse you." My guest on this podcast is Margaret Molloy, Global Chief Marketing Officer, Head of Business Development of Siegel+Gale, New York Office.When I ask what she's most proud of, she says that it's the teams she built.

All Business with Jeffrey Hayzlett
AB 109: Social Media Movements & Celebrating Irish Culture By #WearingIrish

All Business with Jeffrey Hayzlett

Play Episode Listen Later Mar 16, 2017 37:40


When it comes to your branding and marketing story - your image is the first part. The country that understands this best is Ireland - in fact, they are one of the only countries that own an entire month. Irish native & global CMO at Siegel+Gale, Margaret Molloy saw this as an opportunity to demonstrate the wonderful fashion Ireland has to offer by starting a social media movement - #WearingIrish. Learn more about your ad choices. Visit megaphone.fm/adchoices

Digital, New Tech & Brand Strategy - MinterDial.com
Building Brands With Simplicity and Surprise with Margaret Molloy, CMO at Siegel+Gale (MDE196)

Digital, New Tech & Brand Strategy - MinterDial.com

Play Episode Listen Later May 21, 2016 40:22


Minter Dialogue Episode #196 — This interview is with Margaret Molloy, CMO and Head of Business Development at Siegel+Gale, a premier global strategic branding firm, part of the OMNICOM Group. Margaret is a regular on lists of the most influential and most savvy marketing pros, including the top 5 most influential CMOs on Social Media as voted on Forbes. In this conversation, we discuss how to execute strong branding, the right mix between communications and experience, employee engagement vs customer centricity, and how to bring simplicity and clarity to your brand and organization. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

The Modern Customer Podcast
Simplicity Is Everything: Customer Experience Done Well With Brand Expert Margaret Molloy

The Modern Customer Podcast

Play Episode Listen Later Apr 18, 2016 28:46


You don't hear the word simplicity very much when it comes to customer experience. But according to Siegel+Gale CMO Margaret Molloy simplicity is the key to running a strong operation. Molloy is responsible for all marketing, communications, and business development initiatives globally. She is a modern Business-to-Business CMO with 15+ years as a marketing leader, a must-follow marketing minds on Twitter (Forbes). Molloy has led marketing organizations at Siebel Systems—where she was a member of the Siebel Systems CEO's Circle—and served as vice president of Marketing at Telecom Ireland US (eircom). She has her MBA from Harvard Business School. In this podcast you will learn: The one customer experience challenge sitting on every CMOs' desk today The changing role of PR and advertising as consumer behavior changes Golden advice for personal brand building

Women Worldwide with Deirdre Breakenridge
Margaret Molloy on Women Worldwide

Women Worldwide with Deirdre Breakenridge

Play Episode Listen Later Aug 14, 2015 29:32


Margaret Molloy, the Global Chief Marketing Officer at Siegel+Gale joins Host Deirdre Breakenridge on Women Worldwide. Margaret has 15+ years experience as a marketing and business development leader in top tech, professional services and marketing firms. Margaret leads an outstanding, global team responsible for marketing, communications, and new business development at Siegel+Gale, one of the world's top branding consultancies.  On the show, Margaret shares her journey to the US, leaving a close knit community in Ireland to live in New York City. She discusses the importance of education and how it has truly shaped her life. She also offers advice to other professionals regarding the qualities a leader should possess in business today.  A little more about Margaret Mollow… Margaret drives breakthrough marketing that grows company awareness, profit, and team pride. She brings sense + sensibility— a blend of analytics and creative coupled with relentless execution. A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.  Connect with Deirdre by following @dbreakenridge on Twitter and on her blog atwww.deirdrebreakenridge.com.