Podcast appearances and mentions of Margaret Molloy

Granite Digital, Ireland's largest digital agency and a key player in the country's tech ecosystem, is strategically expanding into the U.S. market. This move aligns with Ireland's reputation as a leading European tech hub and responds to the increasing demand for innovative digital solutions and award-winning client service from Granite Digital's growing Fortune 500 client base. The investment follows Granite's acquisition of the majority stake in the digital division of New York-based creative agency LCM247, founded by Chief Creative Officer, Patrick Heaphy. Renowned for blending cutting-edge technology with Ireland's rich storytelling tradition, Granite Digital's U.S. expansion will create over 50 new jobs in New York. The positions will include Software Engineering, Data Science (Artificial Intelligence), DevOps, Digital Advisory, Analytics, CRO and Customer Experience (CX). "This strategic investment enables us to fill a crucial gap in the market, particularly in B2B enterprise support," said Robert Carpenter, Co-Founder and Chief Commercial Officer of Granite Digital. "Our global clients are asking us to expand our presence into the U.S. This expanded presence in New York allows us to better serve our clients and expand our offerings, enabling U.S.-based and global businesses to leverage the best European digital marketing, security, and compliance standards. As always, we will continue to deliver award-winning client services." The agency's client list includes blue-chip companies such as Red Bull, Intel, Pepsi, Medtronic and Audi, as well as many B2B brands like CBRE, Workvivo (a Zoom company), Concentrix, Cyara and Google Cloud. Appointments Granite Digital has made two key appointments to strengthen its U.S. operations further. Margaret Molloy, a veteran marketer and founder of Molloy Marketing Advisory, will be a board advisor. Margaret's career spans several prominent roles, including a decade-long tenure at Siegel+Gale, where she spearheaded global marketing. "I am thrilled to see Granite Digital bring its digital excellence and award-winning client service to U.S.-based brands," Molloy said."Leveraging skilled global talent to drive growth can be a game-changer for brands. Granite Digital's strategy to integrate top global talent with local presence in Ireland and New York will appeal to brand leaders looking for top-tier digital solutions, engaging storytelling, and commitment to client service." Oran Bambrick has been appointed as Vice President of U.S. Operations. Oran will leverage his expertise in digital operations and market expansion as Granite continues to support clients in the U.S. See more stories here.

Join Dots Oyebolu as he speaks to Margaret Molloy, Global Chief Marketing Officer of Siegel+Gale*. Margaret shares her expertise on the concept of simplified marketing leadership for CMOs, a topic she passionately advocates for.Key Takeaways:(02:33) Margaret explains the philosophy behind her podcast "How CMOs Commit" and the significance of commitment in professional and brand growth.(06:03) The role of simplicity in marketing and how it leads to clarity and surprise, enhancing customer and employee engagement.(08:35) The challenges of implementing simplicity in marketing, and the need for courage and decisiveness.(11:32) The financial benefits of simplicity in marketing, including customer willingness to pay more for simpler experiences.(15:19) Simplifying the workplace enhances employee innovation and brand advocacy.(20:09) Effective ways to measure the impact of simplicity on marketing efforts, including differentiation and customer perception.(27:29) Margaret's favorite marketing quote by Coco Chanel on simplicity and elegance in branding.(31:48) Common mistakes CMOs make when trying to simplify marketing, and the balance between clarity and surprise.Resources Mentioned:Margaret Molloy - https://www.linkedin.com/in/margaretmolloy/How CMOs Commit Podcast - https://podcasts.apple.com/us/podcast/how-cmos-commit-with-margaret-molloy/id1528378875Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.*Since recording the interview, Margaret has left this role and has founded the Molloy Marketing Advisory#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Margaret Molloy joined the "Places Will Go" show as a distinguished guest, celebrated for her impactful career in the marketing industry. As the former Global CMO of Siegel+Gale and an influential leader globally, Margaret discussed her professional journey, highlighting her notable decade at Siegel+Gale, where she worked with clients across 70 countries. She shared insights into her role in brand simplification and her dedication to creating pride within her team and clients. Throughout the discussion, she expressed a deep connection to New York, her adopted home, and emphasized the importance of continual learning and listening in personal and professional growth.

Minter Dialogue with Emmet O'Sullivan Emmet O'Sullivan is 17-years-old, lives in New York. Four years ago, he was diagnosed with Type 1 Diabetes, an auto-immune disease about which so many people don't know or understand. Son of my friend, Margaret Molloy, Global CMO of Siegel+Gale, Emmet embarked on a new and life-changing journey. He was inspired to use this diagnosis for good and has written and published his first book, Drew (The Dinosaur), Discover the Disease. This illustrated book is designed to bring awareness to this illness and help others to deal with the challenges that come with having to check your sugars and inject Insulin multiple times every day. We talk about how he approached the writing of the book, including how he used AI (MidJourney) to do the illustrations. It's now out in Kindle and paperback. Emmet's an inspiration in the way that he has taken on board his illness and with his desire to educate and help spread awareness. It's a tremendous story.    If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

As a strategic, business-minded B2B marketer, Margaret drives innovative strategies that grow company profit, profile, and pride. Said simply, “marketing is in my DNA”—an unexpected statement from a farmer's daughter and immigrant, but it was on her family's dairy farm in Ireland where she learned the value of hard work, keeping promises, and a commitment to community and connection—the same values that are essential to top-performing brands and businesses.

Just days before Margaret formally announced she was to leave her role as CMO at Siegel & Gale she joined That's What I Call Marketing live from New York and gave a Masterclass in Simplicity. Margaret been acclaimed as the unofficial ambassador of Ireland, been honored by many Irish organizations, including Douglas Hyde's Foundation, Irish Voice Women of Influence, and Top 100 Irish Americans in Business in the United States. When it comes to marketing she is equally honored, noted as a LinkedIn Top Voice in Marketing, The Drum B2B Marketer of the Year, is a Marketing Society fellow, has been published in Harvard Business Review, Fast Company, Forbes, and more. We chat through so much, Margarets Irish upbringing and her career journey, we talk about the importance of curiosity (she brings it up not me!), and continual learning. Margaret elaborates on the ethos of simplicity in branding, characterised by the intersection of clarity and surprise. We discuss the significance of brands delivering on their promises and the challenges of ensuring consistent, user-friendly experiences across multiple touchpoints. The conversation also dives into the evolving perceptions of Gen Z towards branding and social media, as well as the shifting roles and aspirations of marketing leaders. We also manage to get into Margarets passion for Irish fashion through here Wearing Irish initiative and indeed today she is wearing Irish from designer Helen McAlinden, we talk poetry, art and her advocacy for celebrating Irish creative talent on a global scale In this enlightening chat04:37 Margaret's Early Interest in Ads and Marketing20:13 The Importance of Simplicity in Branding24:28 Challenges and Barriers to Achieving Simplicity28:56 The Role of a Chief Marketing Officer31:26 The Expansive View of Branding37:56 The Impact of AI on Customer Experience54:51 The Influence of Brands on Culture56:36 Challenges for Marketing Leaders in 2024Get in touch about sponsorship and partnerships at thatswhaticallmarketing@gmail.com Instagram www.instagram.com/thatswhaticallmarketing/ X twitter twitter.com/thats_marketing .Youtube: www.youtube.com/@thatswhaticallmarketing You can listen to all old episodes www.thatswhaticallmarketing.com Hosted on Acast. See acast.com/privacy for more information.

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.In this episode, we explore and reveal the findings from the tenth edition of our World's Simplest Brands study. Our Global Director, Business Analytics & Insights, Brian Rafferty and Global CMO, Margaret Molloy, have an in-depth conversation that explores how consumers rank leading brands and what companies can gain by simplifying. 

Over 90% of your buyers are not in-market today. So how do you make sure that you're at the top of their list whenever they decide it's time to buy?   Enter brand, the powerful component of every company looking to impact long-term growth and drive revenue. In this episode, we explore how CMOs are using brand as a strategic lever in their long-term revenue generation strategies, how they get brand buy-in across the org, and how they measure brand's impact on growth.   Learn why every brand moment is an acquisition moment in this conversation, guided by the exceptional Margaret Molloy of Siegel+Gale, our guest host, and our stellar lineup of CMOs: Kristin Russel of symplr Chandar Pattabhiram, Former of Coupa and Marketo  Rashmi Vittal, CMO of Productiv at the time of this interview  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.Only 1 out of 4 employees find their workplace truly simple. So, what does this mean for brands? In this episode, we explore the findings from our Simplicity at work study, which shows that organizations that invest in simplifying their workplace benefit from greater trust, advocacy, enrichment and retention among employees.  Listen as our Group Director of Brand-led Change, Gretchen Huestis, Global Director of Business Analytics & Insights, Brian Rafferty and Global CMO, Margaret Molloy, discuss the connection between employee engagement and brand. 

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.In this episode, Jeannine Mason, Senior Director, Corporate Marketing and Brand, QuidelOrtho, joins our Global CMO, Margaret Molloy, Strategy Director, Carolyn Griffin and Creative Director, Brice McGowen to discuss how to create a connected brand experience after a merger. 

Margaret Molloy is joined by Kristin Russel (CMO, symplr), Chandar Pattabhiram (CMO, Coupa), and Rashmi Vittal (Former CMO, (Productiv), for a conversation that explores connecting brand to revenue and how when brands and CMOs get it right, it has the potential to grow companies and careers.

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.In this episode, Michelle Collins, Global Director, Marketing and Public Relations, BorgWarner, joins our Managing Director, Strategy, Matt Egan; Creative Director, Jason Miller and Global CMO, Margaret Molloy for a conversation that explores how a leading B2B company used brand as a key lever for business transformation.

Today's guest on The CMO Podcast is Margaret Molloy, the Global Chief Marketing Officer at Siegel+Gale, one of the largest agencies focused on brand strategy, design, and brand experience. Siegel+Gale is part of Omnicom, one of the world's largest marketing, media, and communications holding companies.A native of Ireland, Margaret grew up on a dairy farm as the eldest of six children, and graduated from the University of Ulster as a first-generation college graduate. Margaret later earned her MBA from Harvard, and has had a variety of roles in marketing before taking on her Global CMO role at Siegel+Gale in 2013. Margaret says her personal purpose is to never lose the drive for community and connection, and after this conversation, there is no doubt she will ever lose it.On this episode, Margaret and Jim combine their podcast skills to chat about the job of a CMO, from generating pride in a brand, to leaning on simplification as a driver in building financial value. Since stepping off the plane in NYC from Ireland, Margaret has worked to achieve a successful and long career, all while working to build her own personal brand--emoji's, fashion and all!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.In this episode, Martha Kavanagh, Director of Corporate Affairs, Glanbia, a better nutrition company headquartered in Ireland with 6,000+ employees globally and the home to brands including Optimum Nutrition, SlimFast and think!® Protein Bars, joins Sam Houle, Creative Director and Margaret Molloy, Global CMO, Siegel+Gale, for a conversation that explores how to revitalize a remaining brand after a split.

Margaret Molloy is joined by Jason Beckley (Chief Customer, Marketing & Digital Officer, Ted Baker), Kristof Neirynck (Global Chief Marketing Officer & Managing Director Western Europe, Avon), Rachel Fairley (Chief Brand Officer, HPE), and Chris Wood (Head of Brand & Marketing, first direct) for a conversation on the role of AI in brand building, balancing AI with brand fundamentals and how brands are committing to AI.

Episode 20 - How to Decomplexify Your Marketing A CMO Confidential interview with Margaret Molloy, the Global Chief Marketing Officer of Siegel+Gale, the branding firm, and the “How CMOs Commit” podcast host. We discuss how marketing can become overly complex versus the power of a consistent focus on the customer. Key topics include translating business strategies, managing diverse stakeholders, B2B branding, asking the right questions in the CMO interview, and the importance of customer experience. Margaret provides useful frameworks and powerful examples of brand simplification. She even claims that one of my discussion points reminds her of an Albert Einstein quote. Listen to hear which point! Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

March 28, 2023: Recorded live in San Francisco, Margaret Molloy is joined by Julie Haddon (National Women's Soccer League), Gail Moody-Byrd (LinkedIn), Jamie Moldafsky (Nielsen), Elle McCarthy (Electronic Arts - former), Tiffany Xingyu Wang (OpenWeb), and Samantha Wu (Meta & Braintrust - former) for Siegel+Gale's Future of Branding CMO Panel:  Women's History Month 2023 + Inclusive Storytelling. The conversation explores brand building, inclusive storytelling, and WHM as we strive to #EmbraceEquity.

March 7, 2023: Recorded live in New York City, Margaret Molloy is joined by Penny Wise (3M), Lauren Boyman (KPMG), Clayton F. Ruebensaal (American Express), Enshalla Anderson (Google Cloud), Lynn Teo (Northwestern Mutual), Catherine Newman (WWE), Alicia Parker (Tishman Speyer), and Zena Arnold (PepsiCo), for Siegel+Gale's Future of Branding CMO Panel: International Women's Day 2023. The conversation explores brand building, inclusive storytelling and IWD as we strive to #EmbraceEquity.

March 2, 2023: Recorded live in London, Margaret Molloy is joined by Sam Burns (KPMG), Kate Thunnissen (Mettle), Abigail Comber (Cignpost Diagnostics), Rachel Fairley (HPE), Stella Medlicott (Ericsson), and Lynn Mah (AllianceBernstein), for Siegel+Gale's Future of Branding CMO Panel: International Women's Day 2023. The conversation explores brand building, inclusive storytelling and IWD as we strive to #EmbraceEquity.

February 28, 2023: Recorded live in Dublin, Margaret Molloy is joined by Nicola O'Connell (Tirlán), Gillian Culhane (AerCap), Colin Westcott-Pitt (Glanbia Performance Nutrition), Caoimhe Donnelly (CIÉ Group), Niamh Bushnell (SoapBox Labs) and Stephen O'Kelly, (GUINNESS, Diageo) for Siegel+Gale's Future of Branding CMO Panel: International Women's Day 2023. The conversation explores brand building, inclusive storytelling and IWD as we strive to #EmbraceEquity.

February 22, 2023: Recorded live in Dubai, Margaret Molloy is joined by Katie Golding, (SRMG), Lea Halwani, (DarGlobal Real Estate), Marwa Kaabour, (Al Masaood), Melanie de Souza, (The Royal Commission for AlUla), and Anood Haddad, (JLL MENA), for Siegel+Gale's Future of Branding CMO Panel: International Women's Day 2023. The conversation explores brand building, inclusive storytelling and IWD as we strive to #EmbraceEquity.

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, our Executive Director of Strategy and Head of ESG Advisory, Wendy Gerber and Global CMO, Margaret Molloy, lead an in-depth conversation on the heels of COP 27 that explores how brands can navigate the intersection of ESG and brand building.

This week's episode features a "from the vault" discussion with the Chief Global Marketing Officer of Siegel+Gale, Margaret Molloy.Margaret's been featured in Harvard Business Review, Fast Company, Forbes and so many others. And she's consistently recognized as one the most influential CMOs on Twitter.The best way for your business to brand out from the crowd is through a focus on simplicity. Not only do your customers require it, they're willing to pay a premium for it. And they're much more loyal to you if you do provide them a simple experience. But how do you provide simple experiences? How are simple experiences even defined? What are customers really looking for? What if your business is B2B - are you off the hook? How do you get your team members to focus on simplicity too?Margaret helps you learn that and much more in this "from the vault" episode. RESOURCES FROM THIS EPISODEMargaret's newsletter: How CMOs CommitThe How CMOs Commit podcastSiegel+Gale's siteMargaret on Twitter 

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Sam Burns, Global CMO, and Lauren Boyman, US CMO, KPMG, one of the world's leading professional services firms, join our colleagues, Mel McShane, Executive Director, Strategy, Rafael Medina, Creative Director, and Margaret Molloy, Global CMO, for an in-depth conversation that will explore how to evolve an iconic brand for growth.

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, Melanie Marcus, CMO, Surescripts, the nation's leading health information network, joins our colleagues Brian Rafferty, Global Head of Research & Insights, and Margaret Molloy, Global CMO, for an in-depth conversation that explores how to leverage brand as a tool to inform your overall strategy.

From a dairy farm in County Offaly to the C-Suite in a global branding agency, her university days in Ulster during The Troubles, her internship with Enterprise Ireland that brought her to New York, her work bringing foreign direct investment and thousands of jobs to Ireland, her MBA from Harvard Business School, her rise in the world of marketers where she is regularly named one of the profession's most influential global voices, her launch of a #GlobalIrish movement built on the hashtag #WearingIrish that helped jumpstart the world of Irish fashion and design while further burnishing the Irish brand…Margaret Molloy may not have done it all–but she's getting close.We learn of the strategy, serendipity, and simplicity that shaped her career, her role as the global chief marketing officer of the leading branding agency Siegel+Gale, the meaning of “brand,” how the best brands are rooted in simplicity, the power of a personal brand, the importance of a diversity of personal brands, and Tourism Ireland as an exemplar of #BrandIreland.A confirmed New Yorker now, Margaret keeps strong ties to Ireland, has mentored many aspiring Irish professionals in New York, brings a vibrant Irish voice to the American c-suite and to podcasting through her How CMOs Commit, and still is guided by the lessons learned back on the farm.Join us for a most #GlobalIrishNation conversation with one of its most compelling citizens, Margaret Molloy.Margaret LinksTwitterLinkedIn InstagramPodcast: How CMOs CommitSiegel+Gale: Company BioWearing Irish LinksWebsiteTwitter

Margaret Molloy is joined by Lorraine Barber-Miller (EVP and Chief Marketing & E-Commerce Officer, Philips), Raj Kumar (Group Brand & Reputation Director, Aviva), and Sophie Wheater (Chief Marketing Officer, giffgaff) for a conversation on all things brand and simplicity. Simple isn't easy! Behind every brand delivering simpler experiences for customers and employees is a leader who recognizes the inherent value in keeping things simple. Hear why these CMOs consider simplicity the key to successful brands, the practices that deliver top performance, and how they keep things simple for their teams.

Introduction:  Margaret Molloy is the Global Chief Marketing Officer and Head of Business Development for Siegel & Gale. Siegel and Gale is a brand, strategy, design and experience firm headquartered in NYC. Siegel and Gale believe in the power of simplicity and essentially believe Simple is Smart.    Podcast Episode Summary This episode explores the Power of Marketing and the Power of Inclusive Story telling for Organisations, Teams and Brands. Margaret eloquently shares her wisdom leading teams, building brands and the journey she has been on to break down and unlearn some of the myths & biases she may have unwittingly absorbed from her background and training. She also shares the values and experiences that have shaped her and have grounded her ability to be open, influential and inclusive. Her last story epitomises her work and her ability to navigate the tensions across two countries, two countries she loves and calls her home.    Points made over the episode Margaret grew up in County Offaly, Ireland on a diary farm. She was the eldest of six siblings. She enjoyed values of hard work, community, respect and dignity for others. She studied Business & Spanish in Coleraine in Northern Ireland and attributes that time as being formative, shaping her appreciation for cultural differences.   Enterprise Ireland sent her to NYC for her first role with them and Margaret has never looked back. She loves the energy and chaos of NYC. Margaret lives in the Middle of Manhattan, NYC with her two teenage boys and her husband. As a lover of two countries USA and Ireland, Margaret recognises that everyone has an identity and it can be multidimensional. Sometimes we are too quick to label people and put them in boxes. Margaret identifies equally as both American and Irish and she use the image of Janus, the God of all beginnings,  to explain her thinking.  Inclusive Story Telling is best explained in a story. Margaret shares receiving feedback from a guest after a Panel Interview she held in Boston, an event she thought went well but to the writer failed to show case inclusivity.  Margaret's focus had been on gender diversity but she learnt that she was exhibiting colour blindness. The feedback she received turned out to be Margaret's inclusive awareness moment.  Space for Reflection is an important consideration. Every strength for example has its shadow. Good to think about using time to reflect and to apply questions or frameworks to get at learning. Important too to remember to upgrade our mental models. Margaret has learnt from her own experiences to be colour brave as opposed to colour blind.  Curiosity and Judgement are two phenomena that cannot co-exist. Margaret shares how she unlearnt the supposed criticism that to be nosey was wrong. For Margaret one of the greatest gift you can give someone is to ask a generous question Simple is smart is a principle Siegel and Gale adopt. Being a simplifier pays. The worlds smartest brands understand the power of simplicity, whether that is through visuals, plain language or their promised experience. Research has shown that the customer will pay more for simplicity and will pay brands with loyalty. The Capital markets reward brand simplicity too.  Simplicity is the intersection of Clarity and Surprise. Clarity in the use of plain language, easily understood messages, smart visuals and the surprise component is the antithesis of dull, that ahah moment when a customer appreciates “this is exactly how I would have wanted it”   Siegel and Gale search for simplifiers. The beauty of simplifiers is that they know what to strip away and what to leave behind, such that a customer is clear on a brands intention and has a frictionless experience.  Management is a privilege & a responsibility. Siegel and Gale are extremely thoughtful about the entire employee life cycle and how it carries through on its promises. Onboarding for example comes with robust mentoring.  Psychological Safety is an important construct and Margaret pays attention to the culture she develops by encouraging people to speak in draft form, have constructive input and provide feedback. Margaret creates process, questions and frameworks to encourage psychological safety.  We cannot confuse Psychological safety with group hugs. Group hugs are great and humane but Psychological safety is about business, inspiring people is a precursor to profitability.   Getting at Psychological Safety is a journey. Many of us have been trained in ways that have encouraged command and control and hierarchical structures. We have been taught to value efficiency and much of the language used in corporate life is machine like.  Homogenous teams are a recipe for blind spots, especially for marketeers trying to communicate with audiences that have not had the same experiences as us. Our mental models need to adjust. We need to think in terms of our impact as well as the outputs we are generating.  Margaret shares how she cultivates Psychological Safety on her teams. After a project is completed she will ask what people liked and what they would wish for differently. This thinking framework evokes less defensiveness. She also uses affirmation with her team members-giving affirmation that is sincere, succinct and specific. As humans we are starved of affirmation.   Criticism is an oft used tactic. Our propensity to offer criticism is grounded in our quest for efficiency. We want to fix things. The culprit is often time. We need to prioritise ruthlessly.  In marketing things are changing so rapidly, there are so many new tools and processes for doing things. It is easy to get caught up in shiny new objects as opposed to being curious about what matters and impact.  Simple rules for teams include; Preparing rigorously, contributing wholeheartedly and safeguarding your own trustworthiness.  Important to mind your reputation and be curious to understand what people say about you when you are not in the room.  Margaret shares a few more thoughts on Leadership & Teams- consider the old practice of apprenticeships. Margaret hires for attitude and builds for aptitude.  Infuse Purpose, as leaders we can be quick to tell people how and what to do but sometimes we neglect the why for their work.  The purpose for meetings is a topic that is often overlooked. Consider the meetings purpose, manage the context, type of meeting, how you dress the room and the theatre of meetings. Consider the roles people have in meetings such as facilitator, moderator, scribe, equal colleague etc…We should think about meets as strategic devices not as something you have to show up at. The Pre-read and Post-read should be considered as part of the meeting.  In closing Margaret shares a story, a story that showcases the power of inclusive story telling. She shares how her passion for fashion and aesthetics and her love of her two countries served as an idea to create an event in 2019 to show case 10 Irish (unknown fashion designers) in NYC.     Resources shared    How CMOs Commit Podcast with Margaret Molloy- Future of Branding CMO panel series  www.siegelgale.com Twitter: @margaretmolloy @siegelgale Instagram: wearingirish Margaret Molloy

In this episode, our Global CMO, Margaret Molloy reads "Why B2B branding is more important than ever." Margaret discusses why brand is vital for being successful in B2B.

S4 E5: March 7th, 2022: Margaret Molloy is joined by Maya Watson (Head of Global Marketing, Clubhouse), Christine Anderson (Senior Managing Director & Global Head of External Relations, Blackstone), Samantha Maltin (EVP, CMO, Sesame Workshop), Lorraine Barber-Miller (Chief Marketing & E-Commerce Officer, Philips), Maggie Lower (CMO, Hootsuite), and Dana Khouri (VP Brand Communication & Marketing - Corporate HO, Majid Al Futtaim Retail). The conversation explores the massive role brands and marketing can play as we #BreakTheBias and strive for gender equity.

So much to discuss with Siegel+Gale's Global CMO, Margaret Molloy on Joseph Jaffe is not Famous. Take your pick: Simplicity. B2B Branding. Adaptive Leadership. It's going to be an amazing conversation AND AND AND we have our first rebooted after show from 2-2.30pm EST in Discord (bit.ly/notfamousdiscord). Everyone is welcome…. Have any questions for Margaret or just want a shoutout on air? You can potentially ask your question live or get a shoutout using $JAFFE coins which you can purchase via my creator coin link: rally.io/creator/JAFFE. I'll also be giving away $JAFFE coins every episode to viewers who tune in live. By buying my limited-edition NFT, you'll get an e-book, as well as access to pre-tapings and after shows. Find out at nft.rally.io/jaffejuice Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's episode features what I learned from my episode with Margaret Molloy, a globally-recognised marketing thought leader, and someone who advocates simplicity as a key principle for brands. We discuss "simplicity" and how it drives business value and customer loyalty. Listen to this episode of Let's Talk Loyalty to understand how simplicity is as an increasingly powerful yet underestimated factor that drives loyalty in every business. Show Notes: 1) Episode #54: The Role of Simplicity in Driving Customer Loyalty

S4 E3: December 1, 2021: Margaret Molloy is joined by Ellie Norman (Director, Marketing & Communications, Formula 1), Fernando Machado (Chief Marketing Officer, Activision Blizzard), Peter DeBenedictis (CMO - Middle East & Africa, Microsoft), and Rajashree R. (Chief Marketing Officer, Tata Consultancy Services) for the CMO Panel at the Asia Matters Global Business Summit. The conversation explores the constant pursuit of improvement, the role of partnerships in brand building, the significance of understanding customers and colleagues, how the pandemic fast-tracked existing trends, and why consumers place a premium on authentic, value-based brands.

S4 E2: November 16th, 2021: Margaret Molloy is joined by Cammie Dunaway (Independent Director, Planet Fitness + Red Robin & CMO, Duolingo), Mike Linton (Independent Director, loanDepot & CRO, Ancestry), Zena Arnold (Independent Director, EZCORP & Chief Digital and Marketing Officer, Kimberly-Clark), Nina Bibby (Non-Executive Director, Barratt Development & former CMO, O2), Sonita Lontoh (Independent Director, sunrun + TrueBlue & CMO, Personalization, 3D Printing and Digital Manufacturing, HP), and Richard Sanderson (Marketing, Sales and Communications Practice Leader, Spencer Stuart) for Siegel+Gale's Future of Branding CMO Panel: CMOs on Corporate Public Boards. The conversation unravels the mystery of CMOs and corporate governance. Panelists discussed the unique value a CMO brings to a public board, how marketing leaders can prepare for and obtain their first board role and how serving on a public board can inform their day job, ultimately benefiting the brands they lead.

S4 E1: September 29th, 2021: Margaret Molloy is joined by Cynthia Kleinbaum (VP of Marketing, Online Grocery, Membership and Mobile Apps, Walmart), Rich Orosco (EVP, Brand & Community, Los Angeles Football Club), Liliana Torres (Global Head of Marketing Activation—Electrification Business, ABB), Eduardo Conrado (EVP, Chief Strategy and Innovation Officer, Ascension), Gabriela McManus (Serret-Campos), (SVP of People Operations, Drizly), and Tania Missad (SVP, Global Research, Insights & Analytics, WarnerMedia) for the inaugural Hispanic Heritage & Inclusive Storytelling edition of Siegel+Gale's Future of Branding series. During the conversation, panelists discussed understanding the nuances of the Hispanic marketplace, infusing culture year-round in a brand's offerings, authentic storytelling that resonates with this rapidly evolving market, why DE&I is a responsibility for all marketers and the major mistake brands make when categorizing the 60.5 million Hispanics in the U.S. as a monolithic group.

Discover the secret to building high-performance teams from one of the top branding CMO's in the world. Learn the potential of brand experiences, the importance of curiosity, and the role of community from Margaret Molloy, CMO of Siegel+Gale and former marketing leader at Siebel Systems. Legends of Sales and Marketing is produced by People.ai.

Welcome to our new series, Unlocking Brand, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today. In this episode, our Global Chief Marketing Officer, Margaret Molloy, and former Senior Director of Strategy, Britt Bulla are joined by Zara Mirza, Head of Global Marketing at GE for a discussion on how we crafted GE's new brand purpose and the key tenets for successfully unlocking purpose at your organization.

S3 E5: June 16, 2021: Margaret Molloy is joined by Raja Rajamannar (Chief Marketing & Communications Officer and President – Healthcare Business, Mastercard), Chris Gray (Head of ESG, Pfizer), Frank Cooper (Global Managing Director and Chief Marketing Officer, BlackRock), and Maddy Kulkarni (Global Marketing Director for Sustainability and Purpose, PepsiCo) for the UN Global Compact Leaders Summit. The conversation explores how a brand's purpose engenders loyalty, relevance, advocacy, and, ultimately, growth.

S3 E4: June 29, 2021: Margaret Molloy is joined by Thomas Ranese (VP, Global Marketing, Uber), Bradford Shellhammer (VP, Buyer Experience & eBay for Charity, eBay), Rachel Tipograph (CEO & Founder, MikMak), Walter Frye (VP, Global Brand Engagement & Design, American Express), and Mark Harrop (Head of Communications (GCS Flex), Cabinet Office). During the extensive conversation, panelists reflected on how brands have been observing Pride Month and looked to how brands can craft a more inclusive society; how to walk the line between authenticity and action; and how to meaningfully show up for the LGBTQ+ community throughout the entire year—not just in June. In closing, panelists were asked what is the most critical, high-impact thing a brand or an organization can do to support Pride? And what's your commitment as a marketing leader to the LGBTQ+ community?

S3 E4: May 26, 2021: Margaret Molloy is joined by Jonnie Cahill (CMO, Heineken USA), Dean Aragon (CEO & Vice-Chairman, Shell Brands International), Meenu Bagla (CMO, Cyient), Mark Brennan (Head of Marketing, AIB), and Mette Munk (Head of Group Branding, Design & Digital Communication, Danfoss) The panel discussion explored how to maintain consistency and authenticity, “storydoing” versus storytelling, not getting sidetracked by jargon and technology and focusing on B2H—business to human interactions. CMOs also share their commitments to taking customer experience to the next level.

Margaret Molloy and Barry O’Reilly connected by following each other’s podcasts and work. Margaret grew up in Ireland, and attended Harvard in the US. She currently serves as Chief Marketing Officer at Siegel+Gale, a leading brand strategy and design experience agency. She is a recognized leader in diversity and inclusion, and has built a global community around her How CMOs Commit podcast, as well the popular panels she regularly convenes. Simple is Smart “I study topics deeply to understand them profoundly, to be able to communicate them simply,” Margaret tells Barry. Being able to distill a brand to its essence and then communicate that in clear, simple language is very compelling, she argues. COVID-19 has only amplified the value of simplicity as it removes “cognitive tax” during this stressful time. “I believe the buying public will reward brands who truly appreciate the opportunity to remove that cognitive tax... Simplicity is just another way to say removing friction,” she remarks. Barry adds, “When you can create these simple, clearly understood messages, that's what connects with people.” Illuminating Blind Spots It’s an act of courage and grace for someone to show you your blind spot. Understandably, it’s common for your first reaction to be defensiveness. This was certainly Margaret’s initial reaction to being told by an attendee that her gender-equal panel did not reflect ‘The Future of Branding’ as the name promised since it was not racially diverse. The experience challenged her view of herself and showed her that race was her blind spot. “Shortly after that I caught myself, and I realized I had just received probably the most constructive feedback I had ever received in my career,” she says. She had to unlearn her mental model of being color blind: she needed to be color brave. “Ever since that day I have worked to build my network and extend myself to make sure that I have diverse representation on our panels,” she points out. Interestingly, it was because someone else illuminated his own blindspot, and he learned from the experience, that the attendee felt inspired to pay it forward to Margaret. From Defensiveness to Curiosity It takes courage to listen to and accept feedback that’s “contrary to what you believe to be true of yourself”, Barry comments. He asks Margaret how she is able to get past defensiveness in those moments. “The heart and soul of it is curiosity, and what I've learned over the years is that curiosity and judgment can't coexist,” she responds. Taking a posture of curiosity helps you move from judging yourself or defending your position, to growth. It’s really hard to take criticism in areas where you feel accomplished, she says, but being curious helps. “The older I've become, I've actually become more curious... The unlearning for me is that you don't have to have all the answers. In fact, your impact is much more a function of your ability to frame good questions.” Looking Ahead Margaret believes that the evolution of brand as customer experience will continue to play out in the future. An aspect of this evolution will include how companies demonstrate their purpose and how customers discern their authenticity. She believes that forward-thinking marketers will shift focus from buyers to users in order to build community and ultimately, customer loyalty. She advises listeners to “look out for companies who build products out loud…” Barry agrees that the traditional paradigm of secrecy about upcoming product features and releases should be changed. It’s one of the reasons they founded Nobody Studios, he says. Read the full show notes at BarryO'Reilly.com Resources Margaret Molloy on LinkedIn | Twitter Siegel+Gale How CMOs Commit with Margaret Molloy

S3 E3: May 5, 2021: Margaret Molloy is joined by Michelle Froah (SVP, Global Marketing Strategy and Sciences, MetLife), Kerry-Ann Betton Stimpson (CMO, JMMB Group Jamaica), Michael Joseloff (CMO, Fortune), Sonita Lontoh (Global Head of Marketing, Personalization, 3D Printing and Digital Manufacturing, HP), Russell Barnett (MD + CMO, My/Mochi) and their parents or mentors. During the intergenerational conversation, the panel challenged assumptions about retirement, learned how marketers could communicate effectively without condescension and examined why building—and maintaining—trust is paramount among this demographic. CMOs also share their learnings and their commitments as leaders to engaging the Baby Boomer generation.

S3 E2: April 13th, 2021. Margaret Molloy is joined by Frank Cooper (Senior Managing Director and Global Chief Marketing Officer, BlackRock), Catherine Keogh (Group Vice President, Corporate Affairs and Communications, Kerry), Meg Galloway Goldthwaite (Chief Marketing and Communications Officer, The Nature Conservancy), Kimberly Kupiecki (Global Leader Sustainability, Advocacy, Communications, DuPont Water Solutions) and Akshay Gupta (Director Strategic Brand Marketing, Corning Gorilla Glass). The panel explored the relationship between environmental sustainability and brand growth at a time when COVID-19 has only accelerated the dialogue around sustainability and the planet. CMOs also answer the following questions: what gives you the most optimism regarding achieving meaningful progress in environmental sustainability, your brand's commitment to driving the sustainability agenda, and as a marketing leader, your commitment to progress on sustainability?

In this episode, our Global CMO Margaret Molloy reads "Six reasons to rebrand." There are countless reasons for embarking on a rebrand--from launching a new product to overcoming a tarnished reputation to keeping up with evolving customer needs. Originally published in Branders Magazine, Margaret outlines six scenarios when a company might want to consider rebranding.

In the latest episode of How To...with The Communications Clinic, Louise Duffy is joined by Margaret Molloy to discuss how to build a brand. Margaret is the CMO of the global branding firm Siegel & Gale. She is a native of Offaly and lives in New York City. She hosts the "How CMOs Commit" podcast and is the founder of WearingIrish, a passion project to tell the untold story of Irish fashion design. In this episode, Louise and Margaret discuss the features of great brand marketing, the importance of storytelling and simplicity, why brands need to look at their audience as users instead of buyers plus lots more. Margaret gives step-by-step, practical advice to those looking to brand strategy with real impact. Get in touch with us by email - info@communicationsclinic.ie We're also on LinkedIn - https://www.linkedin.com/company/the-communications-clinic-dublin Connect with Margaret Molloy: LinkedIn - https://www.linkedin.com/in/margaretmolloy/ Twitter - @margaretmolloy        

S3 E1: March 8th, 2021. Margaret Molloy is joined by Sanyu Dillon (CMO, Penguin Random House), Lisa McKnight (SVP, Global Head of Barbie & Dolls Portfolio, Mattel), Leanne Cutts (Group CMO, HSBC), Huda Buhumaid (CMO, Dubai Holding) and Carla Piñeyro Sublett (SVP, CMO, IBM). The panel explored leading with empathy, operating from a place of fearlessness, celebrating the diverse communities that they serve and challenging stereotypes around female leaders and entrepreneurs. CMOs also answer the following questions: how will your brand choose to challenge gender bias and inequality in 2021? And as CMO, what is your commitment to forging a more gender-equal world?

S2 E9: December 9th, 2020. Margaret Molloy is joined by Lynne Biggar (CMO, Visa), Seth Solomons (CMO, Equinox), Patricia Corsi (Global Chief Marketing & Digital Officer, Bayer), Anddria Clack-Rogers Varnado (Recent Head of Strategy, Macy's) and Reem Abeidoh (Head of Global Go To Market, LinkedIn). The panel explores shifting customer expectations, the fastest-growing job sectors and why we cannot lose sight of the arduous lessons learned this year. CMOs also answer the following questions: what do you predict will be most important to your customers and, in turn, drive growth in your business in 2021, and what is your professional commitment or resolution for 2021?

S2 E8: December 2nd, 2020. Margaret Molloy is joined by Doug Scott (CMO, Twitch), Catherine Dutton (Global VP, Marketing, Atos), Jonathan Bottomley (Global CMO, Ralph Lauren), Steven Wolfe Pereira (Chief Executive Officer & Co-Founder, Encantos), Teresa May (SVP & CMO, American Woodmark) and Harold Weghorst (Global Vice President Marketing & Branding, Lenzing). The panel explores the increasing demand for personalization, the power of community, the importance of brand messaging, the need for transparency around sustainability efforts and the rise of the subscription economy. CMOs also share their commitments by answering the following question: What has been your most significant learning from COVID-19 regarding consumer habits, and how do you commit to staying in front of those evolving needs?

S2 E7: November 18th, 2020. Margaret Molloy is joined by Melissa Hobley (CMO, OkCupid), Brendan Delaney (CMO, Booz Allen Commercial Business), Katrina McGhee (EVP, Marketing & Communications, American Heart Association), Mai Fenton (CMO, Superscript), Deborah Scarano (VP, Senior Launch Navigator, Pfizer). The panel explores how brands impress or alienate the generation of baby boomers, where seniors go for inspiration and what brands are getting it right. CMOs also share their commitments by answering the following question: What were your takeaways, and what is your commitment as a marketer to appeal to this generation?

S2 E6: October 29th 2020. Margaret Molloy is joined by Dan Thomas (Chief Communications Officer, United Nations Global Compact), Filip Engel (VP, Sustainability, Public Affairs & Branding, Ørsted), Ciara Dilley (VP, Transform Brands & Portfolio Innovation, FLNA, PepsiCo), Mark Hanna (CMO, Richline Group, Inc., a Berkshire Hathaway Company) and Harish Phadke (Business Manager to SVP NA Health, RB). The panel explores how brands align their purposes with the UN’s 17 sustainable development goals (SDGs), the opportunity for business leaders to come together and share knowledge for the greater good and the incredible role marketing plays in balancing science with storytelling. CMOs also share their commitments by answering the following question: "What gives you most optimism as it pertains to achieving sustainability goals? And what is your commitment to driving the sustainability agenda?"

S2 E5: October 21st 2020. Margaret Molloy is joined by Brian Kenny (Chief Marketing and Communications Officer, Harvard Business School), Peter Jensen (Chief Brand, Innovation & Marketing Officer, Moleskine), K. Patrick Davis (SVP, Head of US Laundry & Home Care, Henkel), Paul Fletcher (Head of Marketing, Coutts) and Karen Kozak (VP, Global Brand, Cargill). The panel explores how enduring brands risk falling behind by resting on their laurels, the importance of trust in products, and why brand should be treated as an investment, not as a spend. CMOs also share their commitments by answering the following question: "What has COVID taught you about relevance, and what is your commitment to maintaining that relevance for your brand?"

Just one week after the launch of SADA’s rebrand, Margaret Molloy, CMO and Matthias Mencke, Group Creative Director, from Siegel+Gale join us to discuss the process of creating a new brand for a “forever” company. They reveal their views on branding in this new world and best practices for activating a new brand. From their first impression of SADA to the rebrand launch, Molloy and Mencke walk through the creative process and explain how they created visuals to reflect the spirit of SADA.   Hosts: Tony Safoian & Narine Galstian Guests: Margaret Molloy & Matthias Mencke   Connect on Twitter: https://twitter.com/cloudnclear https://twitter.com/SADA https://twitter.com/Safoian https://twitter.com/ngalstian https://twitter.com/MargaretMolloy   Connect on LinkedIn: https://www.linkedin.com/company/sada/ https://www.linkedin.com/in/safoian/ https://www.linkedin.com/in/ngalstian/ https://www.linkedin.com/in/margaretmolloy/ https://www.linkedin.com/in/matthias-mencke-08598b2/   Additional Resources: https://sada.com/insights/blog/sada-announces-new-brand-targets-ipo-readiness-and-1-billion-in-revenue/   To learn more, visit SADA.com.

S2 E4: October 7th 2020. Margaret Molloy is joined by Judy Lee (Global Head of Experential Marketing, Pinterest), Peter Giorgi (CMO, Celebrity Cruises), Sven Rudloff (VP, Brand and Channel Management, Uniper), Chris Graham (Director of Marketing, Planning and Communications) and Souad AlSerkal (VP, Strategic Communications, Tabreed). The panel explores how working remotely can make it easier to corral creative thinkers, writing the new rules of engagement in real time, the resilience of the human spirit and why in some areas, creativity continues to be undervalued. CMOs also share their commitments by answering the following question: "What has COVID taught you about creativity, where do you look for inspiration, and finally, what is your commitment to replenishing your energy?"

In this episode, Matt talks with Margaret Molloy, Global CMO of Siegel+Gale and host of the How CMOs Commit With Margaret Molloy podcast.Whether you lead a B2C, B2B, or small business, your customers demand that you make it easy for them to engage with you. And they don't expect you to just be easier than your direct competitors. They expect you to be as easy as their favorite brand experience. That only happens when you put simplicity at the focus of every customer interaction. Matt and Margaret discuss how leaders can commit to a culture of simplicity, and gain customer (and employee) loyalty through that.We hope you enjoy this episode, and we're excited for you to hear the next ones. We've got more great guest interviews and a few lessons with Matt along the way.Join the simplicity crusade and hit subscribe!

S2, E3: September 23rd 2020. Margaret Molloy is joined by: Khaled Ismail (VP, Comms., Europe, Middle East, Central Asia & Africa, Tetra Pak), Molly Battin (VP, Global Brand Marketing, Delta), Sarita Rao (SVP, Marketing, AT&T Business), Narine Galstian (CMO, SADA) and Jess Burns (VP, Brand Marketing & Creative, Grubhub). The panel explores brand partnerships to include marketing collaborations, alliances across product and service delivery in B2B and B2C ecosystems, and initiatives with public, non-profit or community organizations. CMOs also share their commitments by answering the following question: "What are the most important factors in successful brand partnerships, and what is your commitment to building successful partnerships for your brand?"

As winner of the "B2B Marketer of the Year" award, Margaret Molloy is recognised globally as a marketing thought leader. She is the Chief Marketing Officer of Siegel + Gale, a top global branding firm based in New York renowned for delivering global insights through its annual Simplicity Index. In this interview, we explore how simplicity drives business performance and enhances the customer experience. We also discuss the role of brands in the customer journey, as well as the power shift from buyers to users, employee loyalty and some intriguing statistics that help explain the role of simplicity in driving consumer loyalty. Margaret is a true believer of keeping things simple, and she highlights how Covid-19 has made it even more important for brands to simplify. We also discuss the role and impact of GEN Z on current marketing trends, and characteristics that define this critical consumer segment including the crucial role they play in the future loyalty market. Listen to this episode of Let's Talk Loyalty to understand how simplicity is as an increasingly powerful (yet underestimated) factor that drives loyalty in every business. We also announce the winner of the first ever Loyalty Academy Scholarship Competition in partnership with our friends in the Loyalty Academy! Show Notes: 1) Margaret Molloy: Chief Marketing Officer - Siegel + Gale 2) Margaret Molloy on Twitter - twitter.com/margaretmolloy 3) World's Simplest Brands website 4) Simplicity at Work study 5) How CMOs Commit newsletter 6) How CMOs Commit podcast 7) Future of Branding Events page 8) Siegel + Gale 9) “In their words” article by Siegel+Gale: The skills used by global CMOs to navigate COVID-19 10) Gen Z and Brand Building podcast episode

S2, E2: September 9th 2020. Margaret Molloy is joined by: Gail Moody-Byrd (CMO, Noodle.ai), Heather Freeland (Head of Marketing, Lyft), Fadl Al Tarzi (Founder and CEO, Nexford University), Andrea Brimmer (Chief Marketing and PR Officer, Ally) and Patrizio Spagnoletto (SVP and Chief Marketing Officer, Hulu). The panel explores the interrelationships across brand building, innovation, growth and scaling. CMOs also share their commitments by answering the following question: "Where do you see innovation in marketing, and what is your commitment to uniting innovation and growth?"

S2, E1: August 26th 2020. Margaret Molloy is joined by: Kenneth Mitchell (CMO, Snap Inc.), Stella Medlicott (SVP, Chief Marketing & Communications Officer, Ericsson), Miki Toliver King (CMO, The Washington Post), Banali Luthra Malhotra (Director, Marketing, RAKBANK) and Lisa Tollman (Executive Director, Head of US Marketing Operations & Innovation, Amgen). The Gen Z panel features a conversation with five teenagers and their marketing leader parents. It explores how brands can excite or alienate young consumers. The CMOs also share their commitments by answering the following question: "As a parent and a marketer what surprised you most from what the kids shared today? And what commitment can you make, as a brand leader, to appeal to the next generation of customers?"

S1, Ep 9: July 23rd. Margaret Molloy is joined by: Linda Boff (Chief Marketing Officer, GE), Amy Martin Ziegenfuss (VP, Global Brand Marketing, Hilton), Douwe Hilarius (Director of Product Strategy, Marketing & Comms., Europe, China, Japan, ASEAN, Meritor), Stephanie Buscemi (Chief Marketing Officer, Salesforce) and Mayur Gupta (Chief Marketing & Strategy Officer, Gannett). The panel explores marrying purpose and action and how crisis is pushing marketing back to its basics. The CMOs also share their commitments by answering the following question: “As we look to the future, how are you defining brand? And what is your commitment to making sure brand plays the role you believe it should in this reset?”

S1, Ep 10: August 6th. Margaret Molloy is joined by: Riham El-Lakany (Chief Marketing and Communications Officer, Single-Family at Freddie Mac), Maryam Banikarim (Head of Marketing, Nextdoor), Martina Trucco (VP & Global Head, Corporate Marketing & Communications, Micron Technology), Raj Kumar (Group Brand & Reputation Director, Aviva) and Chandar Pattabhiram (CMO, Coupa Software). The panel explores collaboration with C-Suite and the seismic shift from tribalism to being communal. The CMOs also share their commitments by answering the following question: “What kind of working relationships are required with C-suite peers so that post-pandemic marketing plans build the brand and drive business growth? And what’s your commitment to collaboration and forging that relationship?”

S1, EP 6: June 25th. Margaret Molloy is joined by: Tifenn Dano Kwan (Chief Marketing Officer, Dropbox), Sven Seger (Global Creative Director, Microsoft), Steven Tristan Young (Chief Marketing Officer, Poshmark), Peter Markey (Chief Marketing Officer, TSB Bank) and Gwen Migita (Global Head of Social Impact, Equity, and Sustainability, Caesars Entertainment Corporation). The panel features a conversation with LGBTQ+ and ally executives. It explores the critical importance of visibility and vulnerability. The CMOs also share their commitments by answering the following question: “How important is it to emphasize the LGBTQ+ component of your identity and support others, and what is your commitment as a marketing leader to advance inclusivity?”

S1, EP 8: July 15th. Margaret Molloy is joined by: Douwe Bergsma (CMO, Piedmont Healthcare), Katja Ollila (SVP, Communications and Marketing, Stora Enso), Mohammed Abuazzah, MSc. (Executive Director, Strategic Marketing, Ministry of Investment, KSA), Othon Vela (Marketing Director, GPA) and Mike Fairburn (General Manager, Sony Music Entertainment Middle East). The panel explores harnessing a brand’s core values during periods of crisis and doubt. The CMOs also share their commitments by answering the following question: “What have you recently learned that has changed your view of the role your brand plays in your community? And what is your commitment to ensuring your brand plays an appropriate leadership role in your community?”

S1, E5: June 18th, 2020. Margaret Molloy is joined by: Alicia Tillman (Global Chief Marketing Officer, SAP), Jamie Moldafsky (Chief Marketing Officer, Wells Fargo), Madhur Aggarwal (SVP, Digital Channels & Experience, Pearson) Arlene Amitirigala (Head of Engagement and Employee Communications, Diageo) and Angela Pih (Chief Marketing Officer, Papa & Barkley). The Gen Z panel features a conversation with five teenagers and their marketing leader parents. It explores how brands can excite or alienate young consumers. The CMOs also share their commitments by answering the following question: “As a parent and a marketer, what surprised you most from what the kids shared today? And what commitment do you make, as a brand leader, to appeal to the next generation of customers?”

S1, E3: May 21st, 2020. Margaret Molloy is joined by: Soyoung Kang (Chief Marketing Officer, eos), Heidi Browning (EVP Chief Marketing Officer, National Hockey League), Vikram Krishna (Executive Vice President, Head of Group Marketing & Customer Experience, Emirates NBD), Lynn Godfrey (EVP, Chief Marketing Officer, The Leukemia & Lymphoma Society) and Karen Wish (Vice President and Chief Marketing Officer, Mount Sinai Health System). The panel explores championing collaboration to promote innovation and embracing humility to build brand equity. The CMOs also share their commitments by answering the following question: “How do you envision the customer experience of 2022? And what is your commitment to ensuring that you’re on the forefront of that?”

S1, E4: June 4th, 2020. Margaret Molloy is joined by: Vinoo Vijay (Chief Marketing Officer, H&R Block), Alonda Williams (SVP and Chief Experience Officer, YMCA of Greater Seattle), Sheryl Adkins-Green (Chief Marketing Officer, Mary Kay, Inc.), Andrew Curran (Global Head of Marketing, the Lindt Group) and Meredith Groban Conte (Vice President, Consumer and Ad Sales Marketing, TEGNA). The panel explores COVID-19 and racial injustice. A single overarching theme emerges and that’s the importance of empathy. The CMOs also share their commitments by answering the following question: “How do you strive to ensure your company is responsive to your entire community: including employees, new talent, customers, investors and the community at large? As a leader of a marketing team, what is your personal commitment to being responsive?”

S1, E1: April 23rd, 2020. Margaret Molloy is joined by: Norman de Greve (Chief Marketing Officer, CVS Health), Ed Pilkington (Chief Marketing & Innovation Officer, Diageo), Jennifer Temple (Chief Communications Officer, HPE), Sherry Sanger (EVP, CMO, Penske Transportation Solutions) and Huub Devroye (Global Director of Marketing, Dow). The panel explores how the pandemic has influenced leadership styles. The CMOs also share their commitments by answering the following question: “How do you want your brand to reemerge post-pandemic, and what commitment are you going to make to get there?”

Episode 0: Introduction to the series

Margaret Molloy, Global CMO of Siegel+Gale, is one of the world's foremost marketers when it comes to branding. The 2020 Coronavirus (COVID-19) pandemic has brought into focus some of the key tenets of great brand strategy and implementation. In this comprehensive Q&A, Margaret addresses some of the challenges facing brands and marketers alike during this period of change, as well as what they can do about it.

With businesses all over the world becoming severely hampered as a result of lockdown measures, brand-building has become one of the most important activities that every marketer should focus on as we ride out this pandemic. While few would disagree with this advice, many are at a loss on what this means on a practical level. How can we build our brand amidst these uncertain times? Margaret Molloy, Global CMO of Siegel+Gale, defines brand as “a promise kept”. Branding encompasses much more than just the business's aesthetic or looks (ex. logo, colour palette, etc.). Branding is more so about the experience that customers or clients have when they interact with the company throughout the marketing cycle. The brand experience includes culture, ethos, and people. It does not aim to reach potential customers logically but, rather, emotionally. The value of the product, therefore, is not found in the product itself, but in how the product is perceived. “We want to create an ‘unboxing' experience with our services,” says Richard. “What we want is for somebody to enjoy the process of working with us so much that what we actually deliver becomes irrelevant.” Key points discussed: - Defining “brand” - How do businesses build brands that, by extension, build loyal audiences? - What can marketers do to produce amazing content that is timely, but not opportunist, amidst the COVID-19 pandemic?

Coronavirus still grips the global economy. Restaurants and shops are closed. Kath Kidson and Debenhams are going into administration. Airlines are being bailed out and across the world, paid media budges are being slashed.  In this episode, we tackle the question ‘is B2C marketing completely f*cked, and if not, what can marketers do right now to not alienate the people that they're trying to sell to?'  We discuss how people presently engage with bricks and mortar B2C, and how Covid-19 will force innovation in this sector, particularly in the way of creating experiences for customers. We look at the examples of Apple and Tesla who have already pioneered this approach. We also tackle paid media and how brands should be approaching spend, and convincing your boss to continue committing, even if the data doesn't prove it. Spoiler: it's all about providing them with logic and sound thinking. These are unprecedented times, and while putting money behind brand feels like the wise thing to do right now, it's also inadvisable to heed that advice without first applying it to your personal situation and providing justification why it would work for you. Wrapping up, we look to the future, stating what B2C marketers can do in the short and long term to make the most of their marketing.   Key points discussed: Is B2C marketing totally fucked? How people are buying these days Advertisers aren't spending, because consumers aren't buying How do marketers push forward in that environment? Things mentioned in the show:  Webinar with Margaret Molloy - https://themarketingmeetup.com/blog/branding-in-the-covid-19-environment-margaret-molloy/ Birdseye double down on branding with ads - https://www.marketingweek.com/birds-eye-responsibility-advertising-coronavirus/ The best marketers are doubling down on ad spend, not cutting it -  https://www.marketingweek.com/mark-ritson-marketing-spend-recession-coronavirus/ Coronavirus sex toy boom - https://www.wired.co.uk/article/coronavirus-pandemic-sex-toys

During this 197th episode of “Marketing Today,” host Alan Hart interviews Margaret Molloy, the global chief marketing officer and head of business development at Siegel+Gale.  She has over twenty-five years of experience as a marketing executive. We discuss Molloy's background and what led her to Siegel+Gale. Then we have a wide-ranging discussion about rebranding and the potential benefits of a rebrand, as well as the value of brand simplicity. Molloy explains when a company should consider a rebrand. She says that when you choose to rebrand, "It should signal a strategic change, not just a cosmetic one." Then she shares some of Siegel+Gale's philosophy when she reflects, "When simplicity is done well, it brings productivity instead of paralysis. It brings confidence instead of confusion. And ultimately, customer trust instead of angst." Molloy also provides a valuable perspective on why brand matters to B2B now more than ever. Her insights into marketing trends and the surging emphasis on customer experience round out this riveting conversation. Highlights from this week’s “Marketing Today”: Margaret describes what it's like for her to raise two teenage boys in New York City. 01:38 Learn about Margaret's career path and how she ended up at Siegel+Gale. 02:58 Margaret advises listeners on when a company should consider a rebrand. 06:09 Hear Margaret's take on the potential ROI of rebranding. 09:44 Margaret outlines the pitfalls dictating the failure and success of a rebrand. 12:44 How Siegel+Gale thinks about branding and the part simplicity plays in their philosophy. 14:06 Siegel+Gale's work with B2B. 17:27 The current state of brand and B2B. 18:21 Margaret provides highlights from her research on the world's simplest brands and shares her findings of how simplicity pays off for businesses. 25:53 Margaret compares RyanAir and Southwest. 30:24 What are the priorities Margaret is seeing from her clients in early 2020? 32:08 Learn about one of Margaret's personal projects, #wearingirish. 36:52 Is there an experience in her past that defines who she is today? 39:28 Are there any brands, companies, or causes that Margaret follows that she thinks other people should take notice of? 41:48 As a marketer, what does she feel is the biggest opportunity or threat that is facing marketers? 44:34   Resources Mentioned: Siegel+Gale Enterprise Ireland Eir Ireland Harvard Business School (HBS) Siebel Systems Siegel+Gale founders 50 years ago World’s Simplest Brands research Top 5 brands Ryan AirSouthwest Airlines com #wearingirish Instagram CVS Health CVS getting rid of tobacco products Aetna & CVS merger CVS - Beauty Mark program   Subscribe the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: https://www.linkedin.com/in/margaretmolloy https://twitter.com/MargaretMolloy https://twitter.com/SiegelGale Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/   Support the show.

Let's be honest: complexity is a disease in B2B marketing and branding. We love our jargon and acronyms, and we think the more we say the better will be the result.In this episode we explore the virtues of simplicity with a rank expert. Margaret Molloy is the Global Chief Marketing Officer & Head of New Development at the brand strategy, design and experience agency Siegel+Gale. She is also the Board Chairperson for the New York Hub of The Marketing Society, and received the 2017 B2B Marketer of the Year award from the Drum. About B2BrandedWe're a bite-sized podcast that talks about B2B branding and communications. We interview practitioners and thought leaders to understand how to build great brands. The podcast is hosted by Ian Bruce.

Margaret Molloy is the Global CMO at Siegel+Gale, a renowned branding firm based in NYC. She was named the 2017 B2B Marketer of the year, one of the top 10 most influential women in MarTech, a top 50 power woman of Irish America, a top 40 digital influencer, a top 10 CMOs on Twitter by Forbes, the list goes on. Margaret is also the creator of Wearing Irish, a passion project where she features Irish fashion designers on a worldwide stage. Margaret was born and raised in Ireland and channels her early life experiences in her work today. She is an extremely hard worker and puts an emphasis on bringing connection and an exceptional customer experience to Siegel+Gale. Find out more about Margaret and her marketing journey on this week’s episode!   Key Takeaways: [2:00] Why Margaret in love with the song “Take a Chance on Me” by Abba. [3:45] How Margaret achieves a work/life balance. [7:50] Margaret shares how her native Irish upbringing has emphasized her values. [10:35] Margaret shares why she takes Maya Angelou’s quote, “People remember how you make them feel” to heart. [13:00] Margaret looks into the cosmetic industry and shares three examples of how they make their audience feel. [18:25] When the market is saturated, brands have to use customer experience as a way to differentiate themselves. [18:45] Margaret discusses why the customer experience is important now more than ever. [22:45] Some challenges marketers are facing right now. [26:05] How to analyze the customer journey. [28:35] Margaret shares Siegel+Gale’s ethos and what it means to them. [31:45] Why brands must simplify or they risk being disrupted. [35:00] What is the role of a brand today? [41:35] Does Margaret have to do a lot of education around her definition of what a brand should be? [45:45] Margaret shares a little bit about what she’s up to outside of Siegel+Gale, and her passion project, Wearing Irish.   Mentioned in This Episode: Siegelgale.com Wearingirish.com  

In this episode of Tales from the PROS, I chat with Margaret Molloy, who is the Global Chief Marketing Officer at Siegel+Gale, a world-renowned strategic branding, and design firm. She oversees new business, sales and marketing and is one of the most visible CMOs on social media today. Margaret was awarded the 2017 B2B Marketer of the Year by The Drum. We talk about Margaret's journey to thought leadership, her insight on the power of simplifying a brand, brand storytelling, marketing strategy, customer experience, the role of a CMO, and more.   Questions: Margaret, you being a brand and marketing thought leader, can you tell us a little about your journey of how you got to where you are today in your career? Being a very successful CMO and dealing with world-renowned brands, in your expert opinion what is the true role of a CMO in an organization? I know you talk a lot about simplicity and removing the clutter from brands and companies, so can you explain some of the common clutter you experience? Giving some detail, can you explain your strategies or insight on how to simplify a brand and the way they portray themselves to the public eye? When you execute a brand and marketing strategy for your clients, what is your insight on including the customer journey experience as well as storytelling? In your experience with funded or organically bootstrapped startups, how should they essentially keep their business "simple" and execute an effective brand strategy?   What are some of the toughest branding or marketing struggles that you face with brands and how do you overcome them? Do you have any specific thoughts and advice on future leaders to help improve their brand and provide the most value to their customers? Three How's: How do you define failure? How do you define business? How do you define success? Follow Margaret Molloy: Website - https://www.siegelgale.com/  LinkedIn - https://www.linkedin.com/in/margaretmolloy Twitter - https://twitter.com/MargaretMolloy Instagram - https://www.instagram.com/wearingirish Follow Me: iTunes - https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192  Podcast Website - https://www.talesfromthepros.com  Company Website - https://www.imaginovation.net   Soundcloud - https://soundcloud.com/talesfromthepros LinkedIn - https://www.linkedin.com/in/mgeorgiou22/  

What is today like for the digital marketer? There are many ways to define marketing but at its core marketing is the art of being able to persuade people in and out of the organization including internal colleagues, B2B buyers, customers, and more to act according to your objectives. There are different tactics a marketer can use to make them succumb but the key is to be able to evolve with the times as the marketing world evolves. Discover the critical role that a CMO plays in this podcast episode.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Let’s face it – simple is hard, especially in B2B marketing. It’s so easy to get caught up in flashy features, complicated jargon, and complex campaign strategies that we forget what marketing is all about – making buying easier. Faced with this challenge of persuading people, many CMOs are struggling to keep things simple. Margaret Molloy is not one of those CMOs. As the Global Chief Marketing Officer of Siegel+Gale, Margaret has mastered the art of persuading people with simple, but powerful messaging. She points her success to two key foundations: having permission to fail and the effectiveness of fact-based storytelling. The lessons she has to share are not only coming from her experience at Siegel+Gale, but also from what she learned by exploring her own passion project, the #WearingIrish initiative. In this episode, Drew and Margaret talk about how to keep things simple in B2B marketing and explain the four main traits of successful CMOs. Margaret describes her experience with her passion project, the #WearingIrish initiative, and how CMOs could be growing and learning from their own side hustle. Margaret is a bundle of B2B wisdom, click here to listen to her story. Subscribe on Apple Podcasts – Stitcher – or Podsearch What You’ll Learn Keeping marketing simple is hard, but these 2 foundations make it easier B2B marketing is all about making a buying decision easier for a customer. Even though there are thousands of experts and opinions in the industry, Drew and Margaret both believe in the idea of simple marketing - a Renegade approach to marketing that makes everything approachable and easy to understand. Simple marketing focuses on encouraging and persuading people to act. But a CMO cannot pursue this path without these 2 foundations: internal company support and a solid fact base. Without these tools to lean on, a CMO is more likely to get distracted and lose sight of the true company goal. Artful, courageous simple marketing follows after these foundations have been laid. Successful CMOs exhibit these 5 behaviors that lead to better simple marketing campaigns Great CMOs are fundamentally simplifiers. They’re always working towards boiling down ideas into easy-to-digest pieces of information. Margaret explains that throughout her career as a marketer and creator, the best CMOs consistently exhibit these 5 behaviors. They’re purpose-driven They’re fact-based, but they have an imagination They are bold and brave in prioritization (they say no often) They create and empower smaller teams They execute on company and brand promises These behaviors allow a CMO to focus on what truly matters in their marketing campaign. Margaret uses her passion project #WearingIrish to help her role as a CMO - and you can too Margaret’s native country is Ireland and even while working as a top CMO she knew she wanted to bring global exposure to Irish creators. That’s why she created the #WearingIrish initiative. She is telling the untold story of Irish fashion design and learning skills that are transferable to her CMO role as well. Margaret explains that this passion project has given her an opportunity to have an “experimentation lab” that is separate from the risks and responsibilities associated with Siegel+Gale. It also allowed her to develop a higher sense of empathy for other companies and her CMO clients. No matter where your personal interests may lie, the stories shared on this episode of Renegade Thinkers Unite show that they can always be used to benefit your company and your own professional work. Timeline [0:30] Margaret Molloy, CMO and creator, is featured on this episode of Renegade Thinkers Unite [2:07] Margaret’s Renegade Rapid Fire segment [11:35] The story behind Margaret’s #WearingIrish passion project [19:04] Tying together your personal brand with your company’s brand and mission [22:20] These are the top 5 behaviors of successful CMOs [32:00] Actionable steps make simple marketing tangible Connect With Margaret: Margaret’s profile on the Siegel+Gale website Connect with Margaret on LinkedIn Follow Margaret on Twitter Follow Margaret on Facebook Resources & People Mentioned Wearing Irish website BOOK: “The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail” BOOK: “Eat Fat, Get Thin: Why the Fat We Eat Is the Key to Sustained Weight Loss and Vibrant Health” INTERVIEW: “Marketing Needs to Be More Than a Coat of Paint” Connect with Drew http://renegade.com/ On LinkedIn On Twitter On Facebook On Instagram

"Courage is the ability to acknowledge the failure but not let it paralyse you." My guest on this podcast is Margaret Molloy, Global Chief Marketing Officer, Head of Business Development of Siegel+Gale, New York Office.When I ask what she's most proud of, she says that it's the teams she built.

When it comes to your branding and marketing story - your image is the first part. The country that understands this best is Ireland - in fact, they are one of the only countries that own an entire month. Irish native & global CMO at Siegel+Gale, Margaret Molloy saw this as an opportunity to demonstrate the wonderful fashion Ireland has to offer by starting a social media movement - #WearingIrish. Learn more about your ad choices. Visit megaphone.fm/adchoices

Minter Dialogue Episode #196 — This interview is with Margaret Molloy, CMO and Head of Business Development at Siegel+Gale, a premier global strategic branding firm, part of the OMNICOM Group. Margaret is a regular on lists of the most influential and most savvy marketing pros, including the top 5 most influential CMOs on Social Media as voted on Forbes. In this conversation, we discuss how to execute strong branding, the right mix between communications and experience, employee engagement vs customer centricity, and how to bring simplicity and clarity to your brand and organization. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

You don't hear the word simplicity very much when it comes to customer experience. But according to Siegel+Gale CMO Margaret Molloy simplicity is the key to running a strong operation. Molloy is responsible for all marketing, communications, and business development initiatives globally. She is a modern Business-to-Business CMO with 15+ years as a marketing leader, a must-follow marketing minds on Twitter (Forbes). Molloy has led marketing organizations at Siebel Systems—where she was a member of the Siebel Systems CEO's Circle—and served as vice president of Marketing at Telecom Ireland US (eircom). She has her MBA from Harvard Business School. In this podcast you will learn: The one customer experience challenge sitting on every CMOs' desk today The changing role of PR and advertising as consumer behavior changes Golden advice for personal brand building

Margaret Molloy, the Global Chief Marketing Officer at Siegel+Gale joins Host Deirdre Breakenridge on Women Worldwide. Margaret has 15+ years experience as a marketing and business development leader in top tech, professional services and marketing firms. Margaret leads an outstanding, global team responsible for marketing, communications, and new business development at Siegel+Gale, one of the world's top branding consultancies.  On the show, Margaret shares her journey to the US, leaving a close knit community in Ireland to live in New York City. She discusses the importance of education and how it has truly shaped her life. She also offers advice to other professionals regarding the qualities a leader should possess in business today.  A little more about Margaret Mollow… Margaret drives breakthrough marketing that grows company awareness, profit, and team pride. She brings sense + sensibility— a blend of analytics and creative coupled with relentless execution. A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.  Connect with Deirdre by following @dbreakenridge on Twitter and on her blog atwww.deirdrebreakenridge.com.