Podcasts about siegel gale

Why does brand consistency matter, and how can you get your entire team on board? In this lively and insightful session, Joe chats with two brilliant branding minds: Digge Zetterberg Ohd from Frontify and Patrick Kampff from Siegel+Gale. Together, they unpack why brand consistency isn't just a marketing detail—it's vital for business success. From inspiring teams through storytelling and internal training to shifting mindsets from policing to empowering, Digge and Patrick share practical advice and real-world examples that will help your brand resonate internally and externally. Whether you're managing stubborn stakeholders or struggling to communicate your brand's "vibe," this episode offers actionable insights to elevate your approach and build lasting brand credibility.

Twitter's overnight transformation into X is still a mystery. What would cause a brand to take such extreme measures as to shed its identity completely? And what lessons, if any, can we take from this massive Change of Brand? Co-hosts Blake Howard and Tracy Clark go head to head in our first ever Debate of Brand®. Also, industry experts Armin Vit, editor and writer behind Brand New, and Jason Cieslak, President at Siegel+Gale, weigh in on the controversial rebrand. To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.Created by Matchstic (matchstic.com / @matchstichouse), hosted by Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and scored by ATAM Audio, brief-in by Dee Boyle, fact-checked and coordinated by Jill Jeffries, produced by Brianna Belcher, and artwork by Stephanie Kim.

Granite Digital, Ireland's largest digital agency and a key player in the country's tech ecosystem, is strategically expanding into the U.S. market. This move aligns with Ireland's reputation as a leading European tech hub and responds to the increasing demand for innovative digital solutions and award-winning client service from Granite Digital's growing Fortune 500 client base. The investment follows Granite's acquisition of the majority stake in the digital division of New York-based creative agency LCM247, founded by Chief Creative Officer, Patrick Heaphy. Renowned for blending cutting-edge technology with Ireland's rich storytelling tradition, Granite Digital's U.S. expansion will create over 50 new jobs in New York. The positions will include Software Engineering, Data Science (Artificial Intelligence), DevOps, Digital Advisory, Analytics, CRO and Customer Experience (CX). "This strategic investment enables us to fill a crucial gap in the market, particularly in B2B enterprise support," said Robert Carpenter, Co-Founder and Chief Commercial Officer of Granite Digital. "Our global clients are asking us to expand our presence into the U.S. This expanded presence in New York allows us to better serve our clients and expand our offerings, enabling U.S.-based and global businesses to leverage the best European digital marketing, security, and compliance standards. As always, we will continue to deliver award-winning client services." The agency's client list includes blue-chip companies such as Red Bull, Intel, Pepsi, Medtronic and Audi, as well as many B2B brands like CBRE, Workvivo (a Zoom company), Concentrix, Cyara and Google Cloud. Appointments Granite Digital has made two key appointments to strengthen its U.S. operations further. Margaret Molloy, a veteran marketer and founder of Molloy Marketing Advisory, will be a board advisor. Margaret's career spans several prominent roles, including a decade-long tenure at Siegel+Gale, where she spearheaded global marketing. "I am thrilled to see Granite Digital bring its digital excellence and award-winning client service to U.S.-based brands," Molloy said."Leveraging skilled global talent to drive growth can be a game-changer for brands. Granite Digital's strategy to integrate top global talent with local presence in Ireland and New York will appeal to brand leaders looking for top-tier digital solutions, engaging storytelling, and commitment to client service." Oran Bambrick has been appointed as Vice President of U.S. Operations. Oran will leverage his expertise in digital operations and market expansion as Granite continues to support clients in the U.S. See more stories here.

You thought your clients were tough? Try having a branch of the military as a client. To combat their brand and recruitment challenges, the U.S. Army enlisted the help of Siegel+Gale, a partner within Team DDB. Matt Egan, Managing Director, Strategy and Jason Miller, Creative Director at Siegel+Gale, share how they handled an intimidating room full of generals to deliver the Army's 2023 rebrand.To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @changeofbrand.Created by Matchstic (matchstic.com / @matchstichouse), hosted by Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and scored by ATAM Audio, brief-in by Dee Boyle, fact-checked and coordinated by Jill Jeffries, produced by Brianna Belcher, and artwork by Stephanie Kim.

Adrian Koehler is a leadership engagement expert and senior partner at the executive coaching firm, Take New Ground. He coaches executives and entrepreneurs in the art and science of leadership for themselves, their teams, and clients to create new, unprecedented results and experience fulfillment in their work.Adrian is the Founder and Senior Partner at Take New Ground, a leadership coaching, training, and consulting firm based in Los Angeles. TNG partners with select executives and organizations to get the results they want by creating the culture they need. He is also the co-host of two engaging podcasts: Raising The Bar with Drybar Founder Alli Webb and The Naked Leadership Podcast with TNG Sr Partner Dan Tocchini.Drawing on his background in philanthropy, ministry, activism, and medicine, Adrian thrives in extreme environments and finds comfort in difficult conversations—in fact, his passion for human performance has taken him around the globe, serving people in times of crisis, transformation, and stalemates. Over the last decade, Adrian has trained and developed leaders at NIKE, Virgin Hyperloop One, Jeni's Ice Cream, Herschel Supply Co., Oprah Winfrey Network, Gavin DeBecker & Associates, Siegel & Gale, UCLA, and elsewhere.Here, Adrian shares his wisdom around leadership and the “Kairos moment” that sparked his entrepreneurial journey. Today, he works primarily with founders of new companies and we dive into how he helps them transform and harness their power. Adrian talks about why the “what do you want to be when you grow up” question is problematic and how kids learn to turn off their genius. We also discuss how to tend to your heart while chasing your dreams, how faith can help us show up authentically, and more. What's Inside:How Adrian helps founders overcome obstaclesThe importance of honoring your call to greatness Information on Adrian's upcoming training program Mentioned In This Episode:Listen Then Speak PodcastAdrian Koehler on InstagramAdrian Koehler on LinkedInhttps://intro.co/adriankoehlerThe Revenant Process – Adrian's ProgramTake New Ground Website

Join Dots Oyebolu as he speaks to Margaret Molloy, Global Chief Marketing Officer of Siegel+Gale*. Margaret shares her expertise on the concept of simplified marketing leadership for CMOs, a topic she passionately advocates for.Key Takeaways:(02:33) Margaret explains the philosophy behind her podcast "How CMOs Commit" and the significance of commitment in professional and brand growth.(06:03) The role of simplicity in marketing and how it leads to clarity and surprise, enhancing customer and employee engagement.(08:35) The challenges of implementing simplicity in marketing, and the need for courage and decisiveness.(11:32) The financial benefits of simplicity in marketing, including customer willingness to pay more for simpler experiences.(15:19) Simplifying the workplace enhances employee innovation and brand advocacy.(20:09) Effective ways to measure the impact of simplicity on marketing efforts, including differentiation and customer perception.(27:29) Margaret's favorite marketing quote by Coco Chanel on simplicity and elegance in branding.(31:48) Common mistakes CMOs make when trying to simplify marketing, and the balance between clarity and surprise.Resources Mentioned:Margaret Molloy - https://www.linkedin.com/in/margaretmolloy/How CMOs Commit Podcast - https://podcasts.apple.com/us/podcast/how-cmos-commit-with-margaret-molloy/id1528378875Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.*Since recording the interview, Margaret has left this role and has founded the Molloy Marketing Advisory#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Margaret Molloy joined the "Places Will Go" show as a distinguished guest, celebrated for her impactful career in the marketing industry. As the former Global CMO of Siegel+Gale and an influential leader globally, Margaret discussed her professional journey, highlighting her notable decade at Siegel+Gale, where she worked with clients across 70 countries. She shared insights into her role in brand simplification and her dedication to creating pride within her team and clients. Throughout the discussion, she expressed a deep connection to New York, her adopted home, and emphasized the importance of continual learning and listening in personal and professional growth.

Minter Dialogue with Emmet O'Sullivan Emmet O'Sullivan is 17-years-old, lives in New York. Four years ago, he was diagnosed with Type 1 Diabetes, an auto-immune disease about which so many people don't know or understand. Son of my friend, Margaret Molloy, Global CMO of Siegel+Gale, Emmet embarked on a new and life-changing journey. He was inspired to use this diagnosis for good and has written and published his first book, Drew (The Dinosaur), Discover the Disease. This illustrated book is designed to bring awareness to this illness and help others to deal with the challenges that come with having to check your sugars and inject Insulin multiple times every day. We talk about how he approached the writing of the book, including how he used AI (MidJourney) to do the illustrations. It's now out in Kindle and paperback. Emmet's an inspiration in the way that he has taken on board his illness and with his desire to educate and help spread awareness. It's a tremendous story.    If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

In this episode, we delve into the intricate relationship between language, perception, and survival instincts in personal and professional contexts. Our insightful guest, Adrian Koehler, shares his profound understanding and experiences in helping individuals navigate chaos with clarity and mindfulness. He emphasizes the power of conscious decision-making and the brain's inherent wiring for survival and energy conservation. Adrian is a seasoned coach who specializes in guiding founders of fast-growing companies through various crises. By fostering a mindset of growth and progress, he helps his clients transcend chaos and crisis, even in the face of success, and encourages personal responsibility and ownership for transformative outcomes. Adrian Koehler is a leadership engagement expert and senior partner at the executive coaching firm, Take New Ground. He coaches executives and entrepreneurs in the art and science of leadership for themselves, their teams, and clients to create new, unprecedented results and experience fulfillment in their work.  He is the Founder and Senior Partner at Take New Ground, a leadership coaching, training and consulting firm based in Los Angeles. TNG partners with select executives and organizations to get the results they want by creating the culture they need. He is the co-host of an engaging podcast The Naked Leadership Podcast with TNG Sr Partner Dan Tocchini. Drawing on his background in philanthropy, ministry, activism, and medicine, Adrian thrives in the extreme environments and finds comfort in difficult conversations—in fact, his passion for human performance has taken him around the globe, serving people in times of crisis, transformation, and stalemates. Over the last decade, Adrian has trained and developed leaders at NIKE, Virgin Hyperloop One, Jeni's Ice Cream, Herschel Supply Co., Oprah Winfrey Network, Gavin DeBecker & Associates, Siegel & Gale, UCLA and elsewhere.  

As a strategic, business-minded B2B marketer, Margaret drives innovative strategies that grow company profit, profile, and pride. Said simply, “marketing is in my DNA”—an unexpected statement from a farmer's daughter and immigrant, but it was on her family's dairy farm in Ireland where she learned the value of hard work, keeping promises, and a commitment to community and connection—the same values that are essential to top-performing brands and businesses.

Is it conceivable for a brand to be “authentic” when that authenticity is meticulously constructed? We're inherently skeptical of the messaging disseminated by corporations and politicians, yet we rely on the stories they tell to express ourselves. Authentic propaganda, a paradoxical concept, depends on the audience's voluntary acceptance of a fabricated narrative to reconcile the inner conflict between the desire for authenticity and the belief that it's all a facade. Drawing inspiration from '90s postmodernism and featuring brands like Coca-Cola/OK Soda and Donald J. Trump. Wanna be a guest on our podcast? Hit up Josh and Malcolm at propaganda@brink.com Website: thisispropaganda.show Email: propaganda@brink.com Instagram: instagram.com/thisispropagandashow YouTube: youtube.com/@thisispropagandashow Slack: bit.ly/propaganda-slack Reddit: reddit.com/r/thisispropaganda   Cohosts: Josh Belhumeur and Malcolm Critcher Producers: Jaclyn Hubersberger and Reed Chandler Story Editor: Matt Decker Additional Audio Engineering: Paul Injeti Original music: Josh Belhumeur   Dember, Greg. 2018. “Eleven Metamodern Methods in the Arts.” Medium. https://medium.com/what-is-metamodern/after-postmodernism-eleven-metamodern-methods-in-the-arts-767f7b646cae Dreith, Ben. 2023. “Siegel+Gale creates "authentic" branding for US Army.” Dezeen. https://www.dezeen.com/2023/04/06/us-army-branding-siegelgale/ Flight, Thomas. 2023. “Why Do Movies Feel So Different Now?” YouTube. https://www.youtube.com/watch?v=5xEi8qg266g McPherson, Steve. 2013. “Image Is Nothing: Grant Hill and His Amazing '90s Sprite Ads.” Grantland. https://grantland.com/the-triangle/image-is-nothing-grant-hill-and-his-amazing-90s-sprite-ads/ “OK Soda: The strange, nihilistic Nineties soda that only lasted seven months.” 2022. MeTV. https://www.metv.com/stories/ok-soda-the-strange-nihilistic-nineties-soda-that-only-lasted-seven-months Resnick, Brian. 2017. “Trump supporters know Trump lies. They just don't care.” Vox. https://www.vox.com/2017/7/10/15928438/fact-checks-political-psychology Salvanto, Anthony, Kabir Khanna, Jennifer De Pinto, and Fred Backus. 2023. “CBS News poll finds Trump's big lead grows, as GOP voters dismiss indictments.” CBS News. https://www.cbsnews.com/news/trump-poll-indictments-2023-08-20/ Schulman, Michael. 2014. “Everything is Going to Be OK.” Believer Magazine. https://www.thebeliever.net/everything-is-going-to-be-ok/ Sorgatz, Rex. 2022. “25 Highest-Rated Shows of the '90s.” TV Insider. https://www.tvinsider.com/list/highest-rated-shows-of-the-90s/#show2 “Stress in America 2022: Concerned for the future, beset by inflation.” 2022. American Psychological Association. https://www.apa.org/news/press/releases/stress/2022/concerned-future-inflation Wallace, David F. 2000. “David Foster Wallace on John McCain: ‘The Weasel, Twelve Monkeys, and the Shrub.'” Rolling Stone. https://www.rollingstone.com/politics/politics-features/david-foster-wallace-on-john-mccain-the-weasel-twelve-monkeys-and-the-shrub-194272/

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.In this episode, Narine Galstian, CMO, SADA, joins Matthias Mencke, Group Creative Director, Jenna Isken, Group Director, Experience and Jason Cieslak, President, Pacific Rim, Siegel+Gale, for a conversation that explores how the award-winning cloud services consultancy rebranded to drive meaningful business transformation and the results produced three years in.

Today we're talking to Brian Rafferty. Brian is the Global Director of Business Analytics and Insights at Siegel+Gale. Siegel+Gale is a global brand experience firm. They partner with the world's leading corporations, nonprofits and government organizations to build brand experiences that are remarkably clear and unexpectedly fresh. In other words, simple. For 10 years they've released an annual report on the World's Simplest brands. This year's report surveys over 15,000 consumers in 9 countries, across 25 industries, covering over 800 brands in total.  In this episode we dive deep into the world's simplest brands report, why its so important to keep your brand simple, how big corporations with multiple business units like google and amazon stay simple, why Apple never really does well on the world simplest brand reports, how to strike the balance between digital experiences and human experiences, and much more. If you feel like your brand is way too complicated for your consumers, you've come to the right place.Key Lessons:Simplicity pays - since 2009 a stock portfolio of the publicly traded simplest brands in the global top 10 has outperformed major indexes by 1600%You don't need fancy design to be simple, you need to make it easy for your consumers to understand what your promise is and then to over deliver on that promise. The reason apple doesn't rank highly is because people have high expectations of simplicity from apple and they don't always live up to that promise. Links:Siegel+GaleWorld's Simplest Brands ReportSiegel+Gale LinkedinSiegel+Gale Instagram

Join us in this conversation with guest Adrian Koehler as we discuss that all results come out of the context of relationships, owning our past and turning it into fuel rather than running from it, linguistic environments and so much more.  Adrian Koehler is a leadership engagement expert and senior partner at the executive coaching firm, Take New Ground. He coaches executives and entrepreneurs in the art and science of leadership for themselves, their teams, and clients to create new, unprecedented results and experience fulfillment in their work. He is the Founder and Senior Partner at Take New Ground, a leadership coaching, training and consulting firm based in Los Angeles. Drawing on his background in philanthropy, ministry, activism, and medicine, Adrian thrives in the extreme environments and finds comfort in difficult conversations—in fact, his passion for human performance has taken him around the globe, serving people in times of crisis, transformation, and stalemates. Over the last decade, Adrian has trained and developed leaders at NIKE, Virgin Hyperloop One, Jeni's Ice Cream, Herschel Supply Co., Oprah Winfrey Network, Gavin DeBecker & Associates, Siegel & Gale, UCLA and elsewhere. If you would like to connect or work with Adrian you can visit the leadership training website at https://takenewground.com/ and for upcoming trainings you can get information at https://wearerevenant.com/ You can also find him on Instagram at @Adrian.k  Are you interested in becoming a private client or joining the 2024 Mastermind? I invite you to book a complimentary 30 minute call with me HERE so we can connect and talk about what you want for your life and business. Do you find yourself unsure or stuck? Connect with Debbie at www.thelituplife.com and schedule a complimentary 30 minute clarity call.  She can help you become crystal clear about what you do want in your life and help provide tools so you can show up as your best self.  Debbie helps entrepreneurs make a lot of money, doing what they love without sacrificing what's important to them, so they can live the life they desire. She is passionate about helping other entrepreneurs lead their businesses instead of the business running their lives, so they can have their hopes, wishes and dreams come true. She also is an adjunct professor at Gonzaga University.  

Over 90% of your buyers are not in-market today. So how do you make sure that you're at the top of their list whenever they decide it's time to buy?   Enter brand, the powerful component of every company looking to impact long-term growth and drive revenue. In this episode, we explore how CMOs are using brand as a strategic lever in their long-term revenue generation strategies, how they get brand buy-in across the org, and how they measure brand's impact on growth.   Learn why every brand moment is an acquisition moment in this conversation, guided by the exceptional Margaret Molloy of Siegel+Gale, our guest host, and our stellar lineup of CMOs: Kristin Russel of symplr Chandar Pattabhiram, Former of Coupa and Marketo  Rashmi Vittal, CMO of Productiv at the time of this interview  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Kevan Lee and Shannon Deep, co-founders of Bonfire, share their brand storytelling framework. Download the free powerups cheatsheet: https://marketingpowerups.com/038

What holds us back from being the leader and difference maker we're capable of? Our guest this week is Adrian Koehler. He is a leadership engagement expert and senior partner at the executive coaching firm, Take New Ground, through which he coaches executives and entrepreneurs in the art and science of leadership and how to create new, unprecedented results and experience greater fulfillment in their work. He is also the co-host of two engaging podcasts: Raising The Bar with Drybar Founder Alli Webb and The Naked Leadership Podcast with TNG Sr Partner Dan Tocchini. Today, in part 1 of this series, we explore Adrian's personal leadership journey as well as his diverse coaching experience spanning philanthropy, ministry, activism, and medicine, which set the stage for Adrian to thrive in extreme environments and find comfort in difficult conversations. He has trained and developed leaders at NIKE, Virgin Hyperloop One, Jeni's Ice Cream, Herschel Supply Co., Oprah Winfrey Network, Gavin DeBecker & Associates, Siegel & Gale, UCLA, and elsewhere. Prior to his work as an executive coach, Adrian was the founding executive director of The Cornerstone Project, a grant-giving foundation that supports positive life transformation and spiritual reconciliation for the incarcerated and those with criminal histories. Before moving to Los Angeles in 2005, Adrian worked as a pediatric intensive care specialist at Children's Memorial Hospital in Chicago. He has also served as a pastor and community organizer at Mosaic LA and founded serveLA, Mosaic's community dedicated to holistic development for the marginalized and vulnerable in Los Angeles. He received a Bachelor of Science in Nursing while playing football at Millikin University. Adrian currently resides in the heart of Hollywood with his wife and four children. What We Discuss in This Episode Discovering the leader and difference maker within Sports, pediatrics, activism and spiritual transformation Creating space for people to talk about difficult things Recognizing the defining moments in our lives Helping strangers become friends, and creating calm in the storm Coaching murderers in prison through the Ready For Life program Having difficult conversations within business founders How to open the door to wonderfully dangerous conversations Quality questions for deep transformational coaching Taking ownership for the current reality you're experiencing as a leader Episode Show Notes: https://leadersoftransformation.com/podcast/leadership/467-hard-conversations-for-leaders-part-1-with-adrian-koehler 

This week we talk about simplicity as a strategy. Howard Belk pulls double duty as Co-Chief Executive Officer and Chief Creative Officer of leading global brand experience consultancy Siegel+Gale, which he claims is one (or two) of the six best jobs on the planet. He is an entrepreneur who helped a 50-year-old branding firm reestablish industry leadership by embracing its disruptor legacy. Since his arrival at the firm in 2004, he and his colleagues have established Siegel+Gale as The Simplicity Company, truly the go-to firm to help untangle the mind-bending brand mash ups that result from the entrepreneurial adventures of the CEOs they love. Over his career, he has partnered with Fortune 500 clients to embrace the power of simplicity, purpose, experience and design to transform and grow their companies. Today, he is one of those rare birds who understands both business and design, and more importantly how to embrace one to succeed at the other. Episode mentions and links:  Siegel+Gale Siegel+Gale: CVS Case Study Siegel+Gale: BMS Case Study Howard's photo credit: Madeline King Howard's restaurant rec: Omen Howard's book rec: The Last Days of Night by Graham Moore Follow Howard: Twitter | Insta | LinkedIn Follow Siegel+Gale: Twitter | Insta | LinkedIn Episode Website: https://www.designlabpod.com/episodes/127

Today's guest on The CMO Podcast is Margaret Molloy, the Global Chief Marketing Officer at Siegel+Gale, one of the largest agencies focused on brand strategy, design, and brand experience. Siegel+Gale is part of Omnicom, one of the world's largest marketing, media, and communications holding companies.A native of Ireland, Margaret grew up on a dairy farm as the eldest of six children, and graduated from the University of Ulster as a first-generation college graduate. Margaret later earned her MBA from Harvard, and has had a variety of roles in marketing before taking on her Global CMO role at Siegel+Gale in 2013. Margaret says her personal purpose is to never lose the drive for community and connection, and after this conversation, there is no doubt she will ever lose it.On this episode, Margaret and Jim combine their podcast skills to chat about the job of a CMO, from generating pride in a brand, to leaning on simplification as a driver in building financial value. Since stepping off the plane in NYC from Ireland, Margaret has worked to achieve a successful and long career, all while working to build her own personal brand--emoji's, fashion and all!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Discover The Simplification Strategy And The World's Simplest Brands with Siegel + Gale in this episode of the Brand Master Podcast

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.In this episode, Martha Kavanagh, Director of Corporate Affairs, Glanbia, a better nutrition company headquartered in Ireland with 6,000+ employees globally and the home to brands including Optimum Nutrition, SlimFast and think!® Protein Bars, joins Sam Houle, Creative Director and Margaret Molloy, Global CMO, Siegel+Gale, for a conversation that explores how to revitalize a remaining brand after a split.

In this insightful episode, we are honored to have Mel McShane, the Executive Director of Strategy at Siegel+Gale. With her strong leadership and rich experience of over two decades in Brand Strategy, Mel is passionate about how brands can be catalysts for significant economic and societal change. She enjoys working at the intersection of experience, business, and technology, and has been at the forefront of multiple global projects for key clients at Siegel+Gale. Throughout this engaging discussion, we delve deep into global brand strategies, gaining valuable insights from Mel's vast expertise and knowledge. We explore the complex dynamics of how global brands navigate the challenges of different markets and cultures, and how they harness technology to create powerful brand experiences that resonate with diverse audiences. Moreover, we examine the emerging trends and future directions of brand strategy in a world increasingly shaped by digital transformation and data-driven insights. From understanding consumer behavior to predicting market trends, we discuss how brands can effectively use data and technology to drive their strategy and create meaningful impact. This is an episode not to be missed if you're interested in learning more about global brand strategy, the power of brands, and the exciting potential of technology and data in shaping the future of branding. Join us for this enriching conversation on TCAST, your trusted source for fearless examinations of the latest developments in data, technology, and digital innovation. www.TARTLE.co

Alex and Kevin welcome Sam Houle to the program! Sam is a Creative Director at the global brand experience firm Siegel+Gale. As a non-binary creative leader, Sam is very outspoken about diversity, equity, and inclusion and continues to advocate for authentic, lasting implementation of these ideas in their workplace. The crew in the stu talks about the We Work refresh, Grimace being back, the Slurpee redesign, Sam's famous dog, and more!Follow Samhttps://www.linkedin.com/in/samhoule/ @samhouledesign Follow Elio (the dog)@sireliocino Follow Siegel+Galehttps://www.linkedin.com/company/siegel-gale/@siegelgale

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.In this episode, Jamie Moldafsky, Chief Marketing & Comms. Officer, Nielsen, a global leader in audience measurement, data and analytics, shaping the future of media, joins Jason Cielslak, President, Pacific Rim, Lauren McDermott, Vice President, Senior Client Partner, Thom Wyatt, Global Client Leader, and Simrit Brar, Creative Director, Siegel+Gale, for an in-depth conversation that explores the impact of committing to inclusion to amplify all voices.

Episode 20 - How to Decomplexify Your Marketing A CMO Confidential interview with Margaret Molloy, the Global Chief Marketing Officer of Siegel+Gale, the branding firm, and the “How CMOs Commit” podcast host. We discuss how marketing can become overly complex versus the power of a consistent focus on the customer. Key topics include translating business strategies, managing diverse stakeholders, B2B branding, asking the right questions in the CMO interview, and the importance of customer experience. Margaret provides useful frameworks and powerful examples of brand simplification. She even claims that one of my discussion points reminds her of an Albert Einstein quote. Listen to hear which point! Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

S5 E6: Margaret Molloy is joined by Martha Boudreau (AARP), Michelle Byron (NASCAR), Jennifer Durgin (ExxonMobil), Dana Siegel (Girl Scouts of the USA), Devika Mathrani (NewYork-Presbyterian), Simon Geraghty (Unilever), Ana Villegas (Affinipay), Julie Haddon (NWSL), Enshalla Anderson (Google Cloud), and Maurice Jones (OneTen – former) for Siegel+Gale's Future of Branding virtual CMO Panel: Women's History Month 2023 + Inclusive Storytelling. The conversation explored brand building, inclusive storytelling, and #EmbraceEquity, the 2023 International Women's Day theme.

March 28, 2023: Recorded live in San Francisco, Margaret Molloy is joined by Julie Haddon (National Women's Soccer League), Gail Moody-Byrd (LinkedIn), Jamie Moldafsky (Nielsen), Elle McCarthy (Electronic Arts - former), Tiffany Xingyu Wang (OpenWeb), and Samantha Wu (Meta & Braintrust - former) for Siegel+Gale's Future of Branding CMO Panel:  Women's History Month 2023 + Inclusive Storytelling. The conversation explores brand building, inclusive storytelling, and WHM as we strive to #EmbraceEquity.

Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.In this episode, Jennifer Temple, EVP, Chief Communications Officer and Rachel Fairley, Global VP, Brand Marketing & Experience, Hewlett Packard Enterprise (HPE), join Howard Belk, Co-CEO and Chief Creative Officer and Matt Egan, Managing Director, Strategy, Siegel+Gale, for an in-depth conversation that explores how a brand can drive change forward.

March 7, 2023: Recorded live in New York City, Margaret Molloy is joined by Penny Wise (3M), Lauren Boyman (KPMG), Clayton F. Ruebensaal (American Express), Enshalla Anderson (Google Cloud), Lynn Teo (Northwestern Mutual), Catherine Newman (WWE), Alicia Parker (Tishman Speyer), and Zena Arnold (PepsiCo), for Siegel+Gale's Future of Branding CMO Panel: International Women's Day 2023. The conversation explores brand building, inclusive storytelling and IWD as we strive to #EmbraceEquity.

March 2, 2023: Recorded live in London, Margaret Molloy is joined by Sam Burns (KPMG), Kate Thunnissen (Mettle), Abigail Comber (Cignpost Diagnostics), Rachel Fairley (HPE), Stella Medlicott (Ericsson), and Lynn Mah (AllianceBernstein), for Siegel+Gale's Future of Branding CMO Panel: International Women's Day 2023. The conversation explores brand building, inclusive storytelling and IWD as we strive to #EmbraceEquity.

February 28, 2023: Recorded live in Dublin, Margaret Molloy is joined by Nicola O'Connell (Tirlán), Gillian Culhane (AerCap), Colin Westcott-Pitt (Glanbia Performance Nutrition), Caoimhe Donnelly (CIÉ Group), Niamh Bushnell (SoapBox Labs) and Stephen O'Kelly, (GUINNESS, Diageo) for Siegel+Gale's Future of Branding CMO Panel: International Women's Day 2023. The conversation explores brand building, inclusive storytelling and IWD as we strive to #EmbraceEquity.

February 22, 2023: Recorded live in Dubai, Margaret Molloy is joined by Katie Golding, (SRMG), Lea Halwani, (DarGlobal Real Estate), Marwa Kaabour, (Al Masaood), Melanie de Souza, (The Royal Commission for AlUla), and Anood Haddad, (JLL MENA), for Siegel+Gale's Future of Branding CMO Panel: International Women's Day 2023. The conversation explores brand building, inclusive storytelling and IWD as we strive to #EmbraceEquity.

Are you playing not to lose or are you playing to actually win and create what you deeply long to in life and in your work? As our guest today, Adrian Koehler explains in this episode, we are all capable of being powerful, confident, secure, and fearless leaders. But in order to do so, we have to be willing to embrace the fear and risk that comes with the unknown. Adrian Koehler is a top leadership engagement expert and Founder and Senior Partner at the coaching firm Take New Ground. His approach is based on the idea that rather than aiming to reach a particular emotional state (“I want to be less scared,” for example), if we want to reach our fullest potential as leaders, we need to aim to be courageous instead (“I'm going to take the leap despite my fear”).  Drawing on his background in philanthropy, ministry, activism, and medicine, Adrian thrives in extreme environments and finds comfort in difficult conversations —in fact, his passion for human performance has taken him around the globe, serving people in times of crisis, transformation, and stalemates. Over the last decade, Adrian has trained and developed leaders at NIKE, Virgin Hyperloop One, Jeni's Ice Cream, Herschel Supply Co., Oprah Winfrey Network, Gavin DeBecker & Associates, Siegel & Gale, UCLA and elsewhere. Adrian is also the co-host of two engaging podcasts: Raising The Bar with Drybar Founder Alli Webb and The Naked Leadership Podcast with Take New Ground Sr. Partner Dan Tocchini.  Being human means having insecurities, but what we do with those insecurities and how mentally approach them is up to us. If you are ready to stop denying what is possible for you and start taking greater responsibility for your actions so your visions can become reality, tune in today for a conversation that will inspire you to be real, powerful (and if this word makes you feel uncomfortable, you need to hear Adrian's definition of it), and of course, brave!    Key Highlights From This Episode:   Introducing today's guest, leadership engagement expert, Adrian Koehler. [02:24] Four of our core human desires and what they signify. [04:41] The unpredictable nature of our emotions and why we shouldn't aim towards a particular emotional state. [05:40] What it truly looks like to be courageous. [06:20] Adrian explains specifically what it takes to be a true leader. [10:04] A mantra that helped Adrian get through one of the darkest times of his life. [10:29] The link between power and vitality, and why truly powerful people desire for other people to be powerful too. [14:10] Adrian's thoughts on why people are afraid of embracing the full extent of their power. [16:42] Exploring the concept of “hugging the cactus.” [20:04] The importance (and results) of taking personal responsibility for your circumstances and your actions. [25:54]   For More Information: Take New Ground Adrian Koehler Website Adrian Koehler on LinkedIn Adrian Koehler on Instagram Adrian Koehler on YouTube   Links Mentioned in Today's Episode:   Tune into Raising the Bar Podcast and The Naked Leadership Podcast to hear more from Adrian.  Learn more about The Revenant Process and enroll for the next course!    ———————- Join me for my FREE Webinar January 13, 2023 at Noon EST - Close Your Confidence Gaps Now AND Build Your Best and Happiest Career So excited to share that I will be offering a FREE 90-minute webinar on January 13th at Noon EST all about how to Close Your Confidence Gaps Now and Build Your Best and Happiest Career.  I'll be teaching powerful information, strategies and action steps based on years of research and coaching with thousands of professionals, and strategies from my latest book The Most Powerful You and drawing on recommendations from over 30 of the nation's top experts whom I've interviewed - al about success, leadership growth, confidence, impact, personal development, communication, and more.  This is info you won't hear elsewhere because it's based on everything I've personally learned over 40 years of working, including serving as director and VP in my corporate life, to working as a marriage and family therapist, then 17 years of coaching and training over 20,000 professionals across 6 continents.    Here's what I'll cover in the FREE program: The two critical traits are missing today in the lives and careers of so many professionals that hold them back from success and happiness The 7 most damaging power gaps that negatively impact 98% of professional women and 90% of men The "antidotes" to these 7 power gaps - which I call the 7 Brave Pathways to Career Bliss We'll also talk about how to leverage your natural talents in a deeper, easier way, and start understanding that you CAN pursue your true career passions while also having strong financial reward How to speak truth to power and gain the confidence, courage, self-trust and self-esteem you need to push past your inertia and fears to build a better, happier career with great meaning and reward, without the toxicity, stress and conflict you're experiencing now. Bring your career questions to the call. I'm happy to answer them. Sign up today at kathycaprino.com/buildyourconfidence2023 Let's make this a different kind of year where you finally shift and heal beyond where you are today, to something much happier. See you there!  ——————— ANNOUNCING THE MOST POWERFUL YOU LIVE COURSE (that starts February 1st) I'm very excited to be offering a new 8–week LIVE training course with me all about The Most Powerful You content from my book, and how you can address and close the 7 most damaging Power And Confidence Gaps that keep us from thriving in our work. The course starts Wednesday, February 1st! I've been delivering workshops and trainings on The Most Powerful You for over two years now in all sorts of ways for over 50 organizations (including an international division of the United Nations and other top global companies), and folks are saying it's been truly transformative and life-changing for them. To make sure everyone can have access to this very same training, I'm thrilled to offer you a live course that includes: 8 WEEKLY LIVE Zoom Group Coaching Calls with me 8 Video Training Modules (total of 16 videos – 4 hours in total) Step-by-Step Career and Confidence-Growth Training Curriculum Additional Curated Resources for expanded learning. Private Online Facebook Support Group. AND you'll receive lifetime access to all the training materials and a 20% discount on my private coaching and other programs. Sign up at kathycaprino.com/signup to get my weekly newsletter and look out for more info and registration enrollment for the course. Enrollment opens in early January. Remember that spots go fast, so be sure you sign up early to claim your spot. I can't wait to work with you!   ———————- Order Kathy's book The Most Powerful You today! In Australia and New Zealand, click here to order, elsewhere outside North America, click here, and in the UK, click here. If you enjoy the book, we'd so appreciate your giving the book a positive rating and review on Amazon! And check out Kathy's digital companion course The Most Powerful You, to help you close the 7 most damaging power gaps in the most effective way possible.  Kathy's Power Gaps Survey, Support To Build Your LinkedIn Profile To Great Success & Other Free Resources Kathy's TEDx Talk, Time To Brave Up & Free Career Path Self-Assessment Kathy's Amazing Career Project video training course & 6 Dominant Action Styles Quiz   ——————— Sponsor Highlight  I'm thrilled that both Audible.com and Amazon Music are sponsors of Finding Brave! Take advantage of their great special offers and free trials today! Audible Offer Amazon Music Offer   Quotes: “Any time we aim at [an emotional] state, we're in trouble because we can't really get handles on our feelings. They're like jello.” — @adekoehler [0:06:10] “I'm courageous when I don't want to talk and I do. I'm courageous when I don't want to ask for help and I do. I'm courageous when I don't want to admit I've messed it up and I do.” — @adekoehler [0:06:40] “If I'm going to lead, fear is going to be with me. Period.” — @adekoehler [0:08:04] “Having the intuition, testing the intuition, and then taking appropriate action based on the future that I've committed to; that's where the leadership happens. Leadership is a phenomenon that happens in action.” — @adekoehler [0:10:07] “Power and vitality are inseparably linked.” — @adekoehler [0:14:11]   Watch our Finding Brave episodes on YouTube! Don't forget – you can experience each Finding Brave episode in both audio and video formats! Check out new and recent episodes on my YouTube channel at YouTube.com/kathycaprino. And please leave us a comment and a thumbs up if you like the show!

Adrian is a leadership engagement expert. He trains and coaches executives and entrepreneurs in the art and science of personal engagement for themselves, their teams and clients in order to create new, unprecedented results and experience fulfillment in their work. In the process of developing his craft he has worked in multiple contexts: Fortune 500 organizations, Multinationals, Higher Education, Start-Ups, and Healthcare. Over the last decade his passion for human performance has taken him around the globe to partner and serve organizations that are committed to being their best in making a difference in the world. He has trained and developed leaders at NIKE, Virgin Hyperloop One, Herschel Supply Co., Oprah Winfrey Network, Gavin DeBecker & Associates, Siegel & Gale, UCLA and others. Connect with Adrian: Take New Ground Website - https://takenewground.com/   LinkedIn - https://www.linkedin.com/in/adriankoehler/   The Naked Leadership Podcast - https://podcasts.apple.com/us/podcast/the-naked-leadership-podcast/id1495058489   YouTube - https://www.youtube.com/@adriankoehler/featured   ---     Connect with Frank and The Super Human Life on Social Media:   Instagram: https://www.instagram.com/coachfrankrich/   Facebook: https://www.facebook.com/groups/584284948647477/   Website: http://www.thesuperhumanlifepodcast.com/tshlhome   YouTube: https://www.youtube.com/channel/UCjB4UrpxtNO2AFtDURMzoKQ  

This week's episode features a "from the vault" discussion with the Chief Global Marketing Officer of Siegel+Gale, Margaret Molloy.Margaret's been featured in Harvard Business Review, Fast Company, Forbes and so many others. And she's consistently recognized as one the most influential CMOs on Twitter.The best way for your business to brand out from the crowd is through a focus on simplicity. Not only do your customers require it, they're willing to pay a premium for it. And they're much more loyal to you if you do provide them a simple experience. But how do you provide simple experiences? How are simple experiences even defined? What are customers really looking for? What if your business is B2B - are you off the hook? How do you get your team members to focus on simplicity too?Margaret helps you learn that and much more in this "from the vault" episode. RESOURCES FROM THIS EPISODEMargaret's newsletter: How CMOs CommitThe How CMOs Commit podcastSiegel+Gale's siteMargaret on Twitter 

Jonathan Paisner has worked with B2B Fortune 1000 companies to evolve and implement their corporate brand to adapt for the changing needs of their business. He has held leadership and senior consulting roles at DeSantis Breindel, CoreBrand (now Tenet) and Siegel & Gale, and previously, he created and ran the brand licensing division of A&E Television Networks. In this episode, he shares his expertise in brand architecture. You can reach out to Jonathan on Linkedin or through his company website BrandExperiencedGroup.com. Key points include: 02:32: Brand architecture as a window to the overall business strategy 11:51: A case example of brand building  21:06: Securing alignment between teams and departments Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.

From a dairy farm in County Offaly to the C-Suite in a global branding agency, her university days in Ulster during The Troubles, her internship with Enterprise Ireland that brought her to New York, her work bringing foreign direct investment and thousands of jobs to Ireland, her MBA from Harvard Business School, her rise in the world of marketers where she is regularly named one of the profession's most influential global voices, her launch of a #GlobalIrish movement built on the hashtag #WearingIrish that helped jumpstart the world of Irish fashion and design while further burnishing the Irish brand…Margaret Molloy may not have done it all–but she's getting close.We learn of the strategy, serendipity, and simplicity that shaped her career, her role as the global chief marketing officer of the leading branding agency Siegel+Gale, the meaning of “brand,” how the best brands are rooted in simplicity, the power of a personal brand, the importance of a diversity of personal brands, and Tourism Ireland as an exemplar of #BrandIreland.A confirmed New Yorker now, Margaret keeps strong ties to Ireland, has mentored many aspiring Irish professionals in New York, brings a vibrant Irish voice to the American c-suite and to podcasting through her How CMOs Commit, and still is guided by the lessons learned back on the farm.Join us for a most #GlobalIrishNation conversation with one of its most compelling citizens, Margaret Molloy.Margaret LinksTwitterLinkedIn InstagramPodcast: How CMOs CommitSiegel+Gale: Company BioWearing Irish LinksWebsiteTwitter

Ben Osborne, of Siegel + Gale, sums up brands' most profound pandemic-era changes. And MM+M senior reporter Lecia Bushak with a health policy update.    Follow us on twitter: @MMMnews www.mmm-online.com

With business booming and its national footprint expanding like wildfire, CVS seemingly had it all. But the pharmacy giant wanted to make a more meaningful impact on the future of health, from removing all tobacco products from its shelves to solidifying its name (switching from CVS Caremark to CVS Health). In this episode, Siegel+Gale co-CEO and Chief Creative Officer Howard Belk explains how his agency helped CVS unify four service brands under one foundational identity, without losing its heart for health and people. To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.Produced by Matchstic (matchstic.com / @matchstichouse), hosted by Blake Howard, (@blakehoward), co-hosted by Tracy Clark, edited by Gabe Kitzman, fact-checked by Jill Jeffries, co-written by Pamela Henman, and artwork by Rachel Jackson.

Introduction:  Margaret Molloy is the Global Chief Marketing Officer and Head of Business Development for Siegel & Gale. Siegel and Gale is a brand, strategy, design and experience firm headquartered in NYC. Siegel and Gale believe in the power of simplicity and essentially believe Simple is Smart.    Podcast Episode Summary This episode explores the Power of Marketing and the Power of Inclusive Story telling for Organisations, Teams and Brands. Margaret eloquently shares her wisdom leading teams, building brands and the journey she has been on to break down and unlearn some of the myths & biases she may have unwittingly absorbed from her background and training. She also shares the values and experiences that have shaped her and have grounded her ability to be open, influential and inclusive. Her last story epitomises her work and her ability to navigate the tensions across two countries, two countries she loves and calls her home.    Points made over the episode Margaret grew up in County Offaly, Ireland on a diary farm. She was the eldest of six siblings. She enjoyed values of hard work, community, respect and dignity for others. She studied Business & Spanish in Coleraine in Northern Ireland and attributes that time as being formative, shaping her appreciation for cultural differences.   Enterprise Ireland sent her to NYC for her first role with them and Margaret has never looked back. She loves the energy and chaos of NYC. Margaret lives in the Middle of Manhattan, NYC with her two teenage boys and her husband. As a lover of two countries USA and Ireland, Margaret recognises that everyone has an identity and it can be multidimensional. Sometimes we are too quick to label people and put them in boxes. Margaret identifies equally as both American and Irish and she use the image of Janus, the God of all beginnings,  to explain her thinking.  Inclusive Story Telling is best explained in a story. Margaret shares receiving feedback from a guest after a Panel Interview she held in Boston, an event she thought went well but to the writer failed to show case inclusivity.  Margaret's focus had been on gender diversity but she learnt that she was exhibiting colour blindness. The feedback she received turned out to be Margaret's inclusive awareness moment.  Space for Reflection is an important consideration. Every strength for example has its shadow. Good to think about using time to reflect and to apply questions or frameworks to get at learning. Important too to remember to upgrade our mental models. Margaret has learnt from her own experiences to be colour brave as opposed to colour blind.  Curiosity and Judgement are two phenomena that cannot co-exist. Margaret shares how she unlearnt the supposed criticism that to be nosey was wrong. For Margaret one of the greatest gift you can give someone is to ask a generous question Simple is smart is a principle Siegel and Gale adopt. Being a simplifier pays. The worlds smartest brands understand the power of simplicity, whether that is through visuals, plain language or their promised experience. Research has shown that the customer will pay more for simplicity and will pay brands with loyalty. The Capital markets reward brand simplicity too.  Simplicity is the intersection of Clarity and Surprise. Clarity in the use of plain language, easily understood messages, smart visuals and the surprise component is the antithesis of dull, that ahah moment when a customer appreciates “this is exactly how I would have wanted it”   Siegel and Gale search for simplifiers. The beauty of simplifiers is that they know what to strip away and what to leave behind, such that a customer is clear on a brands intention and has a frictionless experience.  Management is a privilege & a responsibility. Siegel and Gale are extremely thoughtful about the entire employee life cycle and how it carries through on its promises. Onboarding for example comes with robust mentoring.  Psychological Safety is an important construct and Margaret pays attention to the culture she develops by encouraging people to speak in draft form, have constructive input and provide feedback. Margaret creates process, questions and frameworks to encourage psychological safety.  We cannot confuse Psychological safety with group hugs. Group hugs are great and humane but Psychological safety is about business, inspiring people is a precursor to profitability.   Getting at Psychological Safety is a journey. Many of us have been trained in ways that have encouraged command and control and hierarchical structures. We have been taught to value efficiency and much of the language used in corporate life is machine like.  Homogenous teams are a recipe for blind spots, especially for marketeers trying to communicate with audiences that have not had the same experiences as us. Our mental models need to adjust. We need to think in terms of our impact as well as the outputs we are generating.  Margaret shares how she cultivates Psychological Safety on her teams. After a project is completed she will ask what people liked and what they would wish for differently. This thinking framework evokes less defensiveness. She also uses affirmation with her team members-giving affirmation that is sincere, succinct and specific. As humans we are starved of affirmation.   Criticism is an oft used tactic. Our propensity to offer criticism is grounded in our quest for efficiency. We want to fix things. The culprit is often time. We need to prioritise ruthlessly.  In marketing things are changing so rapidly, there are so many new tools and processes for doing things. It is easy to get caught up in shiny new objects as opposed to being curious about what matters and impact.  Simple rules for teams include; Preparing rigorously, contributing wholeheartedly and safeguarding your own trustworthiness.  Important to mind your reputation and be curious to understand what people say about you when you are not in the room.  Margaret shares a few more thoughts on Leadership & Teams- consider the old practice of apprenticeships. Margaret hires for attitude and builds for aptitude.  Infuse Purpose, as leaders we can be quick to tell people how and what to do but sometimes we neglect the why for their work.  The purpose for meetings is a topic that is often overlooked. Consider the meetings purpose, manage the context, type of meeting, how you dress the room and the theatre of meetings. Consider the roles people have in meetings such as facilitator, moderator, scribe, equal colleague etc…We should think about meets as strategic devices not as something you have to show up at. The Pre-read and Post-read should be considered as part of the meeting.  In closing Margaret shares a story, a story that showcases the power of inclusive story telling. She shares how her passion for fashion and aesthetics and her love of her two countries served as an idea to create an event in 2019 to show case 10 Irish (unknown fashion designers) in NYC.     Resources shared    How CMOs Commit Podcast with Margaret Molloy- Future of Branding CMO panel series  www.siegelgale.com Twitter: @margaretmolloy @siegelgale Instagram: wearingirish Margaret Molloy

“By being able to show up as a collaborator and as is, instead of this image of perfection, I was ultimately better for it. Ideas flow better, work is stronger, and mental health is better.” - Frankie Margotta 6ers, it's time we talk about how we can take ownership of our failed plans. If you're serious about achieving your goals, you'll need to put your faith in yourself, pay attention to your gut, and hone your willpower. This week, Tony Nash is joined by his friend, Frankie Margotta, a USSOCOM veteran and a current brand strategist at https://siegelgale.com/ (Siegel+Gale). Learn how even the best-laid plans can go awry, and how you need to take ownership of the situation while maintaining a growth mindset about the situation you've found yourself in. It's not easy to find happiness and success in life. Your actions and how you show up in the world are guided by the stories you tell yourself, just like in brand strategy. ----- 00:58 - Applying parallel principles in military training and Frankie's career as brand strategist  02:25 - Translating knowledge and core foundational principles into skills application and life experience 04:33 - Making the best decision with different variables at play and taking ownership 05:18 - How Frankie ‘stumbled across' his career path as brand strategist 08:54 - Leaning into storytelling and articulating words in a compelling way 12:12 - How storytelling is like vying for a mission by military analogy 13:40 - Betting on yourself and understanding that there's intuition in all of us 17:37 - Showing up as a collaborator but taking ownership ----- Here is how to connect with Frankie Margotta: https://www.linkedin.com/in/frankiemargotta/ (LinkedIn) https://www.instagram.com/frankiemargotta/ (Instagram) https://twitter.com/frankiemargotta (Twitter) https://www.frankiemargotta.com/about (Website)   ----- Connect with Got Your Six: https://www.thetonynash.com/podcast (Website) https://www.instagram.com/gotyour6pod/ (Instagram) https://discord.gg/KPPzmevp (Discord) https://www.linkedin.com/company/gotyour6pod/ (LinkedIn) https://twitter.com/gotyour6pod (Twitter) https://www.tiktok.com/@gotyour6pod? (TikTok) ----- Connect with Tony: https://www.thetonynash.com/ (Website) https://www.linkedin.com/in/the-tony-nash/ (LinkedIn) https://www.instagram.com/thetonynash/ (Instagram) https://twitter.com/theTonyNash (Twitter)

“By being able to show up as a collaborator and as is, instead of this image of perfection, I was ultimately better for it. Ideas flow better, work is stronger, and mental health is better.” - Frankie Margotta 6ers, it's time we talk about how we can take ownership of our failed plans. If you're serious about achieving your goals, you'll need to put your faith in yourself, pay attention to your gut, and hone your willpower. This week, Tony Nash is joined by his friend, Frankie Margotta, a USSOCOM veteran and a current brand strategist at https://siegelgale.com/ (Siegel+Gale). Learn how even the best-laid plans can go awry, and how you need to take ownership of the situation while maintaining a growth mindset about the situation you've found yourself in. It's not easy to find happiness and success in life. Your actions and how you show up in the world are guided by the stories you tell yourself, just like in brand strategy. ----- 00:58 - Applying parallel principles in military training and Frankie's career as brand strategist  02:25 - Translating knowledge and core foundational principles into skills application and life experience 04:33 - Making the best decision with different variables at play and taking ownership 05:18 - How Frankie ‘stumbled across' his career path as brand strategist 08:54 - Leaning into storytelling and articulating words in a compelling way 12:12 - How storytelling is like vying for a mission by military analogy 13:40 - Betting on yourself and understanding that there's intuition in all of us 17:37 - Showing up as a collaborator but taking ownership ----- Here is how to connect with Frankie Margotta: https://www.linkedin.com/in/frankiemargotta/ (LinkedIn) https://www.instagram.com/frankiemargotta/ (Instagram) https://twitter.com/frankiemargotta (Twitter) https://www.frankiemargotta.com/about (Website)   ----- Connect with Got Your Six: https://www.thetonynash.com/podcast (Website) https://www.instagram.com/gotyour6pod/ (Instagram) https://discord.gg/KPPzmevp (Discord) https://www.linkedin.com/company/gotyour6pod/ (LinkedIn) https://twitter.com/gotyour6pod (Twitter) https://www.tiktok.com/@gotyour6pod? (TikTok) ----- Connect with Tony: https://www.thetonynash.com/ (Website) https://www.linkedin.com/in/the-tony-nash/ (LinkedIn) https://www.instagram.com/thetonynash/ (Instagram) https://twitter.com/theTonyNash (Twitter)

So much to discuss with Siegel+Gale's Global CMO, Margaret Molloy on Joseph Jaffe is not Famous. Take your pick: Simplicity. B2B Branding. Adaptive Leadership. It's going to be an amazing conversation AND AND AND we have our first rebooted after show from 2-2.30pm EST in Discord (bit.ly/notfamousdiscord). Everyone is welcome…. Have any questions for Margaret or just want a shoutout on air? You can potentially ask your question live or get a shoutout using $JAFFE coins which you can purchase via my creator coin link: rally.io/creator/JAFFE. I'll also be giving away $JAFFE coins every episode to viewers who tune in live. By buying my limited-edition NFT, you'll get an e-book, as well as access to pre-tapings and after shows. Find out at nft.rally.io/jaffejuice Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

Aflevering 43 is de laatste episode voor 2021, en voor die gelegenheid kropen Stef en Michaël nog eens samen achter de microfoon om actuele en minder actuele topics uit de wereld van branding, marketing en klantbeleving te bespreken. Eerst hebben ze het over dual branding (niet te verwarren met co-branding), een techniek uit de merkarchitectuur om twee merken tegelijk te voeren in communicatie naar de doelgroep. Ideaal om als ecosysteem van merken naar de markt te trekken, en een goede methode om aan brand endorsement tussen merken te doen. Maar ze ontdekken toch ook heel wat uitdagingen inzake perceptie bij de klant. Vervolgens delen ze de laatste editie van de World's Simplest Brands studie van Siegel + Gale en met jullie en ontdekken ze (spoiler alert) dat de eenvoudigste merken het beste scoren maar ook dat de nood aan eenvoud en brand simplicity er door de pandemie enkel op gegroeid is. Tenslotte duiken ze in een interessante studie omtrent reageren wanneer je als merk iets fout doet. We gaan er allemaal nogal snel van uit dat dan excuses op hun plaats zijn aan klanten, maar een onderzoek uit 2019 onthult dat in crisismomenten een "dankuwel" doorgaans beter op zijn plaats is dan een "sorry".

In this week's episode of the SIMPLE brand With Matt Lyles podcast I talk with Brian Rafferty of Siegel+Gale!Siegel+Gale just released their latest World's Simplest Brands study. And I was able to get a sneak peak into the study earlier this month and sit down and talk about it in-depth with Siegel & Gale's very own - Brian Rafferty.Brian's the Head of Siegel & Gale's Business Analytics and Insights practice, and he leads the charge in the World's Simplest Brands study. Brian and I talk about what we can learn from the study including how customer's expectations have changed over the years, who's doing simplicity really well today AND the benefits that businesses get when they deliver simple experiences.RESOURCES FROM THIS EPISODESiegel+Gale's World's Simplest Brands studySiegel+Gale's site  

S4 E2: November 16th, 2021: Margaret Molloy is joined by Cammie Dunaway (Independent Director, Planet Fitness + Red Robin & CMO, Duolingo), Mike Linton (Independent Director, loanDepot & CRO, Ancestry), Zena Arnold (Independent Director, EZCORP & Chief Digital and Marketing Officer, Kimberly-Clark), Nina Bibby (Non-Executive Director, Barratt Development & former CMO, O2), Sonita Lontoh (Independent Director, sunrun + TrueBlue & CMO, Personalization, 3D Printing and Digital Manufacturing, HP), and Richard Sanderson (Marketing, Sales and Communications Practice Leader, Spencer Stuart) for Siegel+Gale's Future of Branding CMO Panel: CMOs on Corporate Public Boards. The conversation unravels the mystery of CMOs and corporate governance. Panelists discussed the unique value a CMO brings to a public board, how marketing leaders can prepare for and obtain their first board role and how serving on a public board can inform their day job, ultimately benefiting the brands they lead.

Re Perez is a seasoned Brand Consultant, with a Fortune 500 background at top global brand consultancies including Interbrand and Siegel+Gale. He is also the founder of BRANDING FOR THE PEOPLE, and since 2011, his agency has delivered Fortune 500-level branding to thousands of entrepreneurs across 45+ different industries around the world—from start-ups, Inc. 500 fastest-growing companies, and established multi-million-dollar businesses. He has a proven track record for helping his clients double, triple, and quadruple their business.In this episode, he shares what makes branding one of the most powerful tools agency founders and owners can use to tap into their clients' subconscious. We'll show you how to set yourself apart from the saturated competition and create an attractive, authentic brand that will make your ideal clients clamor to work with you.This Cast Covers:Re's background as a former Fortune 500 brand consultant for one of the top global branding firms in New York and why he wanted out after a series of personal life-changing events (01:57)What motivates him to speak up about his experiences and share his knowledge on branding for the people (03:11)Why should your brand be gay and what does that exactly mean? (05:27)The tipping point for Re that made him leave the Fortune 500 brand consulting career and work with small to midsized businesses instead (08:35)Where the real magic lies in creating a high-level brand (09:58)Re's advice for agency owners who are afraid to try something different and go more authentic because they fear they'll be canceled or disliked by many (11:24)Why everything becomes easier when you know who you serve (14:55)The mistakes Re did in his own business and agency that he wishes no one ever goes through (16:31)A brilliant formula all agencies could use to create a hundred million dollar offer (19:27)Re clears up misconceptions of what most people think a brand is and perfectly describes what a brand should be (23:58)How can agencies pull off or achieve their desired perception (26:39)Exercises you could try with your team and clients to come up with an authentic, powerful, and relevant brand (30:12)How fear-setting has helped Joey become more of a risk-taker (42:44)Why according to Re, the objective is to have so much freaking fun (48:51)Additional Resources:The Sales Driven AgencyThe Best Damn Agency MastermindBranding For The PeopleYour Brand Should Be Gay (Even If You're Not)Connect with Re on Linkedin

In the latest episode of How To...with The Communications Clinic, Louise Duffy is joined by Margaret Molloy to discuss how to build a brand. Margaret is the CMO of the global branding firm Siegel & Gale. She is a native of Offaly and lives in New York City. She hosts the "How CMOs Commit" podcast and is the founder of WearingIrish, a passion project to tell the untold story of Irish fashion design. In this episode, Louise and Margaret discuss the features of great brand marketing, the importance of storytelling and simplicity, why brands need to look at their audience as users instead of buyers plus lots more. Margaret gives step-by-step, practical advice to those looking to brand strategy with real impact. Get in touch with us by email - info@communicationsclinic.ie We're also on LinkedIn - https://www.linkedin.com/company/the-communications-clinic-dublin Connect with Margaret Molloy: LinkedIn - https://www.linkedin.com/in/margaretmolloy/ Twitter - @margaretmolloy        

Can you imagine attending a meeting and actually accomplishing something?! Human-Centered Strategy is just one of the tools Intentional Futures provides for its clients. The company co-founded by Michael Dix, solves hard problems that matter and help launch big ideas. He sits down with Joleen to tell his story from his experience establishing an Internet venture in China, running a new practice at Siegel & Gale and solving product and marketing challenges at Microsoft, and how that led him to cultivate (not build) this fantastic company.