Podcast appearances and mentions of George P Johnson

The one about ageism in marketing, Adobe pluses and minuses and “An Officer and a Gentleman” - TG116 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:28 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:18:21 Content Spotlights ROGER: How to Structure a Speech or Presentation by Nick Morgan, Public Words: https://publicwords.com/2024/03/29/how-to-structure-a-speech-or-presentation/ PASCAL: I was an old agency dog, but I learned new tricks by Jon Ashwell, Creative Director at George P. Johnson for The Drum: https://www.thedrum.com/opinion/2024/04/02/i-was-old-agency-dog-i-learned-new-tricks 00:33:16 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:41:11 Marketing Tech and Apps ROGER: It's all about quitting Adobe Creative Cloud: Replace PhotoShop - Photopea: https://www.photopea.com/ Replace Audition - Audacity: https://www.audacityteam.org/ Premiere Pro and After Effects - Davinci Resolve: https://www.blackmagicdesign.com/products/davinciresolve PASCAL: It's all about new and free products from Adobe:Adobe free social media scheduler https://new.express.adobe.com/schedule Adobe free podcast recording and editing solution https://podcast.adobe.com/studio 00:53:50 Film Marketing AN OFFICE AND A GENTLEMAN (1982) Director: Taylor Hackford Writer(s): Douglas Day Stewart Starring: Richard Gere, Debra Winger, David Keith, Lisa Blount , Louis Gossett Jr Tagline: It will lift you up where you belong. His struggle...Her love...The fight for their future. Life gave him nothing, except the courage to win...and a woman to love. We look back at the marketing of one of the most successful movies of the early 80s, despite fierce competition from many fictional films released that year. Were audiences ready for a truly uplifting non-fiction story? And what about that ending?About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a...

This week, host Mike Lander talks to Jonathan McCallum (SVP Managing Director UK & Norway, George P. Johnson) about the pandemic's impact on experiential marketing and how agencies adapted: building long-term client relationships, involving procurement, and effective negotiation strategies like understanding BATNA. Hosted on Acast. See acast.com/privacy for more information.

Experiential marketing has had tumultuous few years: crash with Covid-19; rapid pivot to hybrid environments; and (not so long ago at all) a returned clamor for IRL experiences. Is this year, this summer, the time when all of this comes together for experiential's big moment? In this episode we hear from Sophie Taylor, senior account director, George P. Johnson; Svenja Frahm, creative director, Pixel Artworks; Stephen Whelan, creative director, TRO; and Arianna Lebed, senior creative director at MAS, to discuss: What are the biggest trends around experiential that we'll be riding this summer?To what extent is tech now indivisible from experiential, both in the run-up to and post-event?What KPIs do clients now expect from experiential campaigns, and how easy is it to integrate those measurements into an omnichannel campaign?What are the biggest challenges facing experiential marketers at the moment, and how are they being overcome?What are you most excited about in the world of experiential over the next few months and years? Hosted on Acast. See acast.com/privacy for more information.

Are you tired of seeing attendees walk past your tradeshow booth without a second glance?Tradeshows can pose a tough challenge to event marketers: it's a unique opportunity to showcase your brand and engage with potential customers, but you only have a limited time to leave a lasting impression.To stand out from a sea of booths, you need to be intentional about crafting an experiential booth strategy that connects with attendees on a deeper level.That's why in this episode of “Event Marketing: Redefined,” Ian McGonnigal joins Matt Kleinrock, CEO of Rockway Exhibits + Events, to discuss practical and applicable steps to get started. Ian is an experiential and event marketing expert with 30 years of strategic marketing leadership in multiple industries.With an impressive 13-year career at renowned agencies like Jack Morten and George P. Johnson, Ian has honed his expertise and now stands at the helm of his own venture, Experiential Executive LLC.Learn the following:- How to think about strategy- Actionable steps to effectively execute and craft your own strategy for events and tradeshows- Why it pays to have an experiential tradeshow booth nowadays- Measurement and analytics- And much moreTake part in this discussion as we uncover the art of crafting an experiential tradeshow booth strategy that resonates with your audience, leaving a lasting impression that goes far beyond the event itself. Connect with Ian:  On his LinkedIn: https://www.linkedin.com/in/ianmcgonnigal/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/   On my Company: https://rockwayexhibits.com/ 

In this sustainability focused episode we hear some substantive examples of how marketing is changing or has changed the world, particularly in relation to the environment. The Drum's senior tech reporter Chris Sutcliffe speaks to Jonathan Shanahan, Sustainability Engagement Director, Radley Yeldar; Laura Fell, Head of Graphic Production, George P. Johnson; Celine Craipeau, Senior Director, Brand Strategy & CSR Lead; Jellyfish and MB Barczak , Executive Creative Director, Landor & Fitch, to discuss:Beyond the moral imperative, what other reasons is the marketing industry trying to become more sustainable?What tangible steps has the industry taken to get its own house in order for sustainability?Moving onto the fun stuff - what are the best examples you can think of of the industry stepping up and making a tangible difference when it comes to sustainability?What have their own organisation done - either solo or on behalf of a client - to further sustainability issues in the industry and beyond?Finally, are they confident the industry is moving in the right direction? Why - or why not? Hosted on Acast. See acast.com/privacy for more information.

September 16, 2022 ~ The Executive Vice-President of George P. Johnson talks to Paul about the North American International Detroit Auto Show and he says people love coming to the show and many are actually shopping for new vehicles.

Anna Swanson (RPTA '11), Senior Account Manager at George P. Johnson Experience Marketing talks with Dr. Brian Greenwood (Cal Poly Experience Industry Management) about her life and career to date.

September 24, 2021 ~ The George P. Johnson Senior Vice-President talks to Paul about the exhibits at Motor Bella and he says they are designed to provide a great experience for all attendees.

A must listen episode with two great humans at GPJ! We talk all about Employee Resource Groups, DEI and more. Thanks for tuning in to the BeHerd Podcast.

Today, we are happy to be speaking to a well-known world traveler, Sabrina Meyers, from the Hot Hospitality Exchange. Sabrina has worked in different parts of the world, from Singapore to Sydney to London. Now, she is based in Germany. Currently, Sabrina is focusing on social media. In this episode, you will learn about influencer marketing, how to use social media, create content, and create online visibility.    Be sure to join us today to hear Sabrina's fascinating story and learn how to best leverage social media for your online visibility. Sabrina Meyers's background Sabrina Meyers was born in Singapore. She grew up having more exposure to the hospitality industry than the events industry. From a young age, she often traveled with her father, who was a university professor. He used to travel across Southeast Asia, giving conferences on engineering.  Hotel management Sabrina loved hotels, so after leaving school, she decided to study hotel management at a private college. After graduation, she moved to Australia to continue her studies and get a degree in hotel management.  Her first job After moving to Australia, she got her first job. She became a sales coordinator in hospitality sales, and she loved everything about it! London  A while later, she moved to London. She loved it there. She continued with her career in London for the next year, after which she joined The Leading Hotels of the World, a marketing organization. When that came to an end, an opportunity came about for Sabrina to switch sides. Running events Sabrina was super interested in events. She always helped out with the running of events for the leading hotels, and she was very interested in the logistics side. Her boss, at the time, started a New York-based agency, and he hired Sabrina to open the London office. That was where her event management and logistics experience began. Germany Sabrina married a German man, and they decided to move to Germany. After taking a year or two off, she continued with her journey, in Germany, starting with venue sourcing. She was very successful and very lucky with that side of things. Freelance and social media Sabrina decided to go freelance and offer event management services. She also continued building up her logistics experience while becoming an early and passionate adopter of social media. Head-hunted Sabrina got head-hunted by George P. Johnson, an experiential marketing agency, to manage IBM's European conferences remotely. She later went on to freelance for George P. Johnson and IBM. Vlogs In 2017, Sabrina went onto YouTube, looking for someone to follow. She did not manage to find anyone who did what she did, however. So she decided to become that person, and she started making vlogs of all her experiences as an event planner. Sabrina Meyers creates a specific community What Sabrina Meyers does with her vlogs is qualified and targeted. There is a specific community of people who will get what she is doing, and it will add value to them when they watch her vlogs. Social media  While working, Sabrina was very active on social media. She did lots of vlogging and was active on Instagram, LinkedIn, and Twitter. Sabrina Meyers's strategy Sabrina Meyers's strategy is to never post the same thing on every channel if she can help it because people take in information differently, on different platforms. She recommends trying to cater and customize your content to the platform that you are using. No travel, no content Last year, no traveling meant no content for Sabrina. So, she decided to put all her energy and focus into making her side-hustle, social media strategy, and consulting, specifically for the events, travel, and hospitality industries, her main hustle.  To stand out Sabrina explains that to stand out on social media, you need to be shouting louder than everyone else because everyone is on social media right now. Building an online presence To build an online presence and visibility, you should block times to check into your platforms every day. The time for you to engage needs to be separate from the time you post because they are two separate things. How often you should be posting You should post three times a week on LinkedIn and Instagram. Increase it to four or five times a week, if necessary. You need to be very active and post very often and very regularly on Twitter. You should post two to three times a week on Facebook. Power platforms  Sabrina's power platforms are LinkedIn, Instagram, and Twitter. She uses Clubhouse moderately. Structuring As business owners, you need to adopt the mindset of viewing social media as a marketing channel rather than a chore. To see lots of results, commit some time to create the right content, scheduling that content, and engaging with other people's content, as well as distributing your own. Time Creating content, structuring, planning, and scheduling will take time. That is only a one-time investment per month, however.  Purpose Define your purpose before coming up with the relevant content. Identify what your content pillars are and create the content for those with your purpose in mind. You will need to dedicate ten to fifteen minutes per caption for your content to ensure that it has the right messages, calls to action, and image or video. Diversity Having diversity in your content-type is vital for business owners. Virtual assistants Sabrina feels that it is well worth investing in trusted virtual assistants to help you. Templates You can buy templates from CreativeMarket.com. Then, add your brand colors, type something up, and add a photo as a graphic.  Influencer marketing An influencer is a trusted voice in a community and industry on specific topics. Find people who influence your local, global, or online community. Bring them in to talk about your niche from the perspective of the kinds of customers you want to have. Sabrina Meyers's bio Sabrina Meyers is the Event Industry's GO-TO on all things social media and how to effectively use social media to optimize online visibility for your personal and professional brand.  She is a social media strategist and consultant working with individuals, brands, businesses, and organizations within the global events and hospitality industry. From social media event strategy for events to influencer marketing campaigns to optimizing social media presence for companies, she works on a case by case with clients who want to use their social media channels to raise awareness, build community, increase engagement, drive leads and generate revenue. With over 16 years of experience in the Events and Hospitality industry, she has worked for big-name brands such as Marriott, Hilton, and The Leading Hotels of the World in sales and marketing roles promoting the most luxurious to the most meeting specific hotels in the world. She has also worked for reputable event agencies such as George P. Johnson as well as independently as a freelance event planner delivering corporate events globally for clients such as Dow Jones International and IBM.  She is an event industry vlogger and founder of Hot Hospitality Exchange, her brand where she actively creates online content for, from, and with the event community across a plethora of social media platforms (as expected) from her own YouTube Channel to the newest social kid on the block, Clubhouse. An experienced industry speaker having spoken at industry trade shows such as IBTM World, Sabrina is also an online event moderator having moderated for global organizations such as EventMB and Swapcard. Be sure to follow her on Instagram, Twitter, and Clubhouse on handle @hothospitalitye and connect with her on LinkedIn. Connect with Eric On LinkedIn On Facebook On Instagram On Website Connect with Sabrina On Website On LinkedIn

In this hands-on episode we we shift from ideation to application mode. This Experience Mapping workshop asked participants to map a journey for their attendee profile. Visit https://www.thefuturesforum.com/listen-learn to view the pre-read materials that were sent to attendees. Your mission (should you choose to accept it): Read the pages below and select a profile journey you identify with. Have a think about what YOU would LOVE to experience at a Hybrid event. Share ideas and get hands on in the MURAL, where we’ll be building our journey maps: https://app.mural.co/t/storycraftlab1758/m/storycraftlab1758/1595616317654/fe2008913a5ca51ad568024f56a103b398f0359cLots of brilliant ideas here from Allie Magyar, Josh Vanderkrol and Marty Choate of Hubb, Dan Noake of Modev, Mark Dominguez of Intel, Mahoganey Jones of Event Specialists, Rachel Matthews of George P. Johnson and Megan Henshall of Google. This episode was facilitated by Storycraft Lab - and those of you exploring the MURAL will also find ideas contributed from members of CEMA, and students from NYU Stern as well as the GWU Event Management program.

In this hands-on episode we we shift from ideation to application mode. This Experience Mapping workshop asked participants to map a journey for their attendee profile. Visit https://www.thefuturesforum.com/listen-learn to view the pre-read materials that were sent to attendees. Your mission (should you choose to accept it): Read the pages below and select a profile journey you identify with. Have a think about what YOU would LOVE to experience at a Hybrid event. Share ideas and get hands on in the MURAL, where we’ll be building our journey maps: https://app.mural.co/t/storycraftlab1758/m/storycraftlab1758/1595616317654/fe2008913a5ca51ad568024f56a103b398f0359cLots of brilliant ideas here from Allie Magyar, Josh Vanderkrol and Marty Choate of Hubb, Dan Noake of Modev, Mark Dominguez of Intel, Mahoganey Jones of Event Specialists, Rachel Matthews of George P. Johnson and Megan Henshall of Google. This episode was facilitated by Storycraft Lab - and those of you exploring the MURAL will also find ideas contributed from members of CEMA, and students from NYU Stern as well as the GWU Event Management program.

George P. Johnson started as a flag maker/sail repair business in Detroit, providing for automotive events in the city. One hundred and eighty-six years on, GPJ is synonymous with brand experiences all around the world.    In this episode, Jason Megson, managing director at George P. Johnson Experience Marketing, discusses the company’s reach, its mission, client objectives and more besides.   We talk about the pandemic challenges too of course, the growth in hybrid/virtual events, technologies, platforms and solutions.     To keep up to date with all the news, subscribe for free here.   If you would like to take part in a podcast, then please complete our submission form.

Host: David Adler Guest: Nick Simonette In this episode of GatherGeeks, BizBash chairman and founder David Adler chats with Nick Simonette, vice president of sales for full-service exhibit and event company Czarnowski. He discusses how Czarnowski teamed up with two competitors—George P. Johnson and Exploring—to launch the LiveForLife coalition, which encompasses more than 200 event production companies that can build, ship, and install temporary structures such as patient rooms and testing or vaccine centers. Simonette also shares predictions for how live events will return, discussing the rise of gesture-based technology, what trade show booths of the future will look like, how future live events will merge virtual elements, the main ingredients to engage people today, and much more. Download or subscribe to the show at bizbash.com/gathergeeks

Joining me this week is Caitlin Kobrak, digital producer at George P. Johnson. Managing social media campaigns for mega-events such as Cisco Live, we discuss her favourite social media tools and tactics. Platforms that were once thought to be relevant only to teenage audiences, Caitlin explains how this landscape has changed over the last two years, and, how businesses can use consumer-focused platforms like TikTok to feed a B2B event campaign on other business-oriented platforms. Lots to learn from this edition including, how to measure social post success, how to best focus your efforts and how social media for events could look in the future.To keep up to date with all the news, subscribe for free here. If you would like to take part in a podcast, then please complete our submission form.

The way we market has changed dramatically – and staying on top of the latest trends is crucial if you want to communicate your message effectively to consumers. So in this episode, I'm sitting down with one of Australia's most up-and-coming leaders in the marketing industry, Caleb Bush. Caleb is the Managing Director and Senior Vice President of experience marketing agency, George P. Johnson. Caleb and I talk about what exactly “experiential marketing” means and why it's becoming a game changer for brands across the globe. Plus, I find out how Caleb went from working as a deck hand for one of the world's most influential families to running a successful business at just 34 years of age. Join the Facebook Group. Follow Mark Bouris on Instagram, LinkedIn & YouTube. Want to grow your business and stay ahead of the pack? Access Mark Bouris' Masterclasses. Got a question or comment for Mark? Send an email.  See omnystudio.com/listener for privacy information.

Taking the first steps in organising events is daunting no matter age or previous experience. So can three young woman guide you out of the fear?" Event First Steps, an initiative set up in order to help people organising events. Jason Allan Scott speaks to : Caitlin Kobrak - Co-Founder of Event First Steps and Social Media Manager at George P. Johnson. Priya Narain - Co-Founder of Event First Steps, and Sales and Event Manager at Boulevard Events and Elena Clowes- Co-Founder of Event First Steps and Event Project Manager. There next event is Monday 25th March, 6.30pm-9.30pm at The Venue Collective, London is the first Event First Steps Social of 2019! An opportunity to network and connect with likeminded industry professionals- open to all.

Brian discusses experiential, human-to-human brand marketing with Chris Meyer, CEO of George P. Johnson, a company paving the trend's way.

Artificial intelligence has landed in the ears and minds of financial advisors. But what does it mean and how is it going to impact your business? This attracts lots of questions for financial advisors in Australia. Today, I have invited Felippe Diaz. Felippe is a group account director at George P. Johnson in Australia. I […] The post Listen to the Experts – The Future of AI with Felippe Diaz appeared first on SRSCC.

Born and raised in St. Paul, Minnesota, Jim Buron received an art degree from Lake Superior College in Duluth, Minnesota. In 2003, He gained professional experience when he joined FILO Productions, an event management company. With FILO, he toured the country for five years producing events that ranged from store openings and mobile marketing tours to NBA All-Star games. In 2008, Jim joined Renny & Reed, an industry leading, New York-based event design firm. As production manager with Renny & Reed, Jim has overseen numerous high-end and large scale events nation-wide including private parties, corporate gatherings, as well as galas for both the Tony Bennett and Christopher Reeves foundations. More recently, Jim Buron Productions has produced and managed events for Leaddog Marketing Group, George P. Johnson, Imprint Projects, Jenna Lam Events, MOJO and the New York City Wine and Food Festival. Jim and his team are currently producing events for multiple agencies as well as creating unique events of their own, including the Twin Cities Burger Battle which is currently in production on its fourth annual event in Minnesota.

J.T. Tulloch George P. Johnson Senior Vice-President talks to Paul W. Smith live from the Shanghai auto show and he says the show floor is looking good.

David Rich, the Sr. Vice President of Client Services at George P. Johnson Experience Marketing revisits us to share insights into the societal evolution and its impact on marketers. Learn what to watch for, what to believe and what to keep your eye one.