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Part 1 had people talking—and asking for more.You leave a trade show with a stack of business cards, a lead list, and big opportunities. But if your follow-up strategy isn't airtight, those opportunities vanish.Most post-show outreach is slow, generic, and ineffective. Leads get cold. Follow-ups sound the same. And before you know it, you're starting from scratch at the next event.In this highly requested Part 2, Matt Kleinrock and Doug Foley, President of Giant Goat, reveal the exact AI-powered prompts you need to make post-show follow-up smarter, faster, and more effective.✅ AI-powered lead segmentation to focus on the best opportunities.✅ Automated LinkedIn and email outreach that actually gets responses.✅ How AI can analyze trade show ROI and optimize future events.You asked, we delivered. Now, let's make post-show follow-up effortless. Listen now.------------------------------ Part 1 (AI & Events: The Playbook for Pre-Show Tactics & Better Engagement): https://www.buzzsprout.com/2035112/episodes/16692463https://www.youtube.com/watch?v=x9oAtKetqQsConnect with Doug On his LinkedIn: https://www.linkedin.com/in/douglasjfoley/ Connect with Me On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 

Event marketing success goes far beyond what happens at your booth. It's about using data to drive smarter decisions, align stakeholders, and maximize ROI—but how do you get there, especially with limited resources or time?In this episode, Matt Kleinrock leads a discussion with industry experts Jon Wolff (Sr. Global Events Manager at Lenovo) and Joe Federbush (President at EVOLIO Marketing) to explore how data-driven strategies can transform event marketing. Here's what you'll take away:✅ The must-have framework for creating KPIs and measuring success.✅ How to overcome common barriers like time constraints and resistance to change.✅ Strategies for leveraging data to make decisions that deliver ROI.From stakeholder insights and portfolio analysis to real-life examples like Lenovo's innovative approach, this episode is packed with actionable advice you can apply—no matter the size of your company or budget.Ready to take your event marketing beyond the booth? Listen to learn how data can power your biggest decisions in 2025.--------------Connect With ThemJon Wolff: https://www.linkedin.com/in/jondwolff/Joe Federbush: https://www.linkedin.com/in/joefederbush/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On my Company: https://rockwayexhibits.com/

Music behind DJ: Ramsey Lewis Trio - "A Hard Day's Night" - The Ramsey Lewis Trio 1965-1967 [0:00:00] Lloyd Price - "Georgianna" - single [0:03:54] Maurice Williams & The Zodiacs - "High Blood Pressure" - single [0:05:46] Charles & Walter - "Night" - single [0:08:18] Barbara Greene - "Our Love Is No Secret Now" - single [0:10:43] Clarence Ashe - "Dancing In A Dream World" - single [0:13:24] Music behind DJ: Ramsey Lewis Trio - "He's A Real Gone Guy" - The Ramsey Lewis Trio 1965-1967 [0:16:04] The Fantaisions - "That's Where The Action Is" - single [0:18:40] The Steinways - "You've Been Leadin' Me On" - single [0:21:42] The Sweethearts - "Understand" - single [0:24:21] Cindy Scott - "In Your Spare Time" - single [0:26:32] Pointer Sisters - "Send Him Back" - single [0:29:13] Music behind DJ: Ramsey Lewis Trio - "And I Love Her" - single [0:31:32] Sam Hawkins - "Bring It To Me" - single [0:34:57] Don Gardner and Band - "Dog Eat Dog" - single [0:37:27] Susan King - "Building A Wall Around My Heart" - single [0:39:51] Little Carl Carlton - "I'll Love You Forever" - single [0:42:05] Richard Brown - "Sweet and Kind" - single [0:45:18] Music behind DJ: Ramsey Lewis Trio - "Dancing In The Street" - The Ramsey Lewis Trio 1965-1967 [0:47:02] Johnny Acey - "My Home" - single [0:49:22] The Exceptional Three Featuring Ruby Carter - "What About Me?" - single [0:52:01] The Five Crowns - "Just A Part Of Life" - single [0:55:07] Music behind DJ: Ramsey Lewis Trio - "Django" - The Ramsey Lewis Trio 1965-1967 [0:57:55] https://www.wfmu.org/playlists/shows/148698

Crafting a brand story that connects and converts at events can feel overwhelming. From defining your core message to ensuring every team member communicates it consistently, where do you even begin?Without a clear story and unified strategy, your brand risks getting lost in the noise of the event floor—or worse, missing valuable opportunities to build trust and stand out.In this episode, Matt sits down with Laura McKinney, founder and CEO of StrataBrand, to uncover the fundamentals of effective brand storytelling for events. Together, they'll dive into how to craft a message that resonates, engages, and drives meaningful results.You'll learn:✅ Why cohesive storytelling is critical to event success✅ The role of sensory experiences in creating memorable connections✅ Proven strategies to align your team and maximize event impactDon't let your brand blend into the crowd—tune in to learn how to share your story with clarity and impact!---------------------Connect with Laura:On her LinkedIn: https://www.linkedin.com/in/mckinney2020/Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On my Company: https://rockwayexhibits.com/

The RFP process—love it or hate it, it's a staple in the events industry. But what if it's fundamentally broken? Matt Kleinrock, CEO of Rockway Exhibits + Events, and Pablo Gonzalez dive deep into the challenges of traditional Request for Proposals (RFPs) and why it's time to shift toward a Request for Results (RFR) mindset.In this episode, Matt and Pablo share why Rockway turned down two RFPs worth over $1.5 million in potential revenue and break down the flaws in the traditional procurement-led process. They explored how event marketers can rethink RFPs to focus on partnership, creativity, and results.Here's what you'll learn:✅ The critical difference between procurement-led RFPs and value-driven partnerships.✅ Why shifting from a “budget mindset” to an “investment mindset” changes everything.✅ How to align your RFP process with the results you actually want to achieve.Whether you're stuck in an outdated RFP cycle or looking for ways to elevate your procurement strategy, this episode is packed with actionable insights to help you foster better partnerships and achieve real results.

Hanna - Sometimes (N.W.N. Mix),Alex Finkin, DJ Disciple - House Music Is ..  (N.W.N. B Mix), Gianni Bini, Luca Cassani - Send To Love,Mother, Father, Brother and Sister Franklin - Respect Is The Message(DJ Spen Mash Factor Mix),Soneec, ThomChris - Don't Call Me Brother,Kaigo - Love Symphony (DJ Meme Extended Mix),Merlin Bobb, Masaki Morii - These 4 Walls (Vocal Main Mix),Jimpster - Tribute (feat. Mavhungu), Elements of Life, Josh Milan - Berimbau (DJ ERV Rework),Peter Mac, Canelo Rodriguez - Fiesta! (Original Mix),Diplomats of Soul/Natasha Duncan - I Love You (Luxury Soul 2025),Dennis Collins - The Load is Lifted (Bert Price R&B Mix),David A. Tobin - Falling In Love (Luxury Soul 2025),David A. Tobin - Turnin' Me On,Mike Mainieri - Bullet Train,Nicola Conte - Do You Feel Like I Feel (feat. Gregory Porter),MoreSoul & Dav Risen - Samba Praise,Jermaine Jackson - You Like Me Don't You,Phyllis Hyman - Let Somebody Love You,The Staple Singers - Trippin' On Your Love, Luther Vandross - Heaven Knows (Classic Radio Mix),John Morales, Thommy Davis, Richard Burton -Was That All It Was (M+M Floor Filler Mix),  

In Episode 117, Matt Kleinrock and Coty Adams discussed how AI is shaking up event execution and exposed a deeper issue: misalignment in event programs. Now, in this follow-up, Matt is back with Pablo Gonzalez to dig deeper into the question at the heart of it all:Who actually owns the strategy for your events?Here's the reality: companies invest millions in trade shows, hosted events, and conferences, expecting sales and marketing results. But too often, event managers are handed the responsibility to execute without the resources, time, or authority to drive strategy.In this episode, Matt and Pablo cover:✅ Why strategy gets lost when event pros are stuck in execution mode.✅ The gap between executive expectations and the infrastructure needed to deliver results.✅ A call to CEOs, CMOs, and VPs: If events are a sales and marketing channel, who owns the strategy?✅ How event managers can push upward—asking the right questions to align goals and execution.✅ Why empowering a “strategic owner” for events can transform your event program into a true revenue driver.This episode builds on the insights from Matt and Coty's conversation in Episode 117, offering a practical roadmap to close the misalignment gap and ensure events deliver on their full potential.Listen to Episode 117: https://www.buzzsprout.com/2035112/episodes/16183106 Connect with Pablo:On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/

Swag—love it or hate it, it's everywhere in event marketing. But let's face it: too much of it ends up as waste. What if we flipped the script on traditional giveaways and turned them into something truly meaningful?In this episode, Matt Kleinrock, CEO of Rockway Exhibits + Events, and Pablo Gonzalez tackle the swag conundrum. From ditching cheap, mass-distributed tchotchkes to creating intentional, story-driven, and sustainable swag strategies, they share insights that will transform how you think about giveaways.You'll learn:✅ Why understanding your audience is the foundation of swag success.✅ How to blend creativity, sustainability, and storytelling to create giveaways people actually value.✅ Real-world examples: From personalized charity donations to digital trees that grow with attendee participation.This episode is packed with actionable tips to level up your trade show booth engagement and maximize word-of-mouth impact. Whether you're giving away hats, planting trees, or commissioning custom artwork, it's all about aligning your swag with your brand story—and your audience's values.Connect with Pablo:On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/

The greatest features run we've ever seen, prime Lil Wayne was everywhere from 2005-2010 and we've got the best from the best on this weeks episode of Funk Factory Radio with Tomas Tomas.1 | Mya feat. Lil Wayne | Lock U Down 2 | Lloyd feat. Lil Wayne | Girls Around My Way3 | Bobby V feat. Lil Wayne | Tell Me (Remix)4 | Lloyd feat. Lil Wayne | You 5 | Wyclef Jean feat. Akon, Lil Wayne & Nia | Sweetest Girl6 | Akon feat. Lil Wayne | I'm So Paid7 | T-Pain feat. Lil Wayne | Can't Believe It8 | DJ Khaled feat. Paul Wall, Lil Wayne, Pitbull, Rick Ross & Fat Joe | Holla At Me9 | Birdman & Lil Wayne | Neck Of The Woods10 | Chris Brown | Gimme That Feat. Lil Wayne 11 | Keri Hilson feat. Lil Wayne | Turnin' Me On 12 | Destiny's Child feat. Lil Wayne & T.I. | Soldier13 | Rick Ross feat. Lil Wayne & Birdman | Know What I'm Doing 14 | Fat Joe feat. Lil Wayne | Make It Rain On 'Em 15 | Drake | Miss Me (feat. Lil Wayne)16 | Birdman feat. Lil Wayne | Pop Bottles 17 | Mike Jones feat. Lil Wayne, T-Pain & Twista | Cutty Buddy 18 | Usher feat. Beyonce & Lil Wayne | Love In This Club (Part II)19 | T-Pain feat. Lil Wayne | Studio Luv20 | Lil Wayne | Single21 | Mario feat. Lil Wayne | Crying Out For Me (Remix)

Life's too short to work for leaders who don't understand event marketing. In this episode, Matt Kleinrock, CEO of Rockway Exhibits + Events, is joined by Pablo Gonzalez to unpack the frustrating reality that many companies fail to align their event marketing with strategic goals.Matt and Pablo break down the red flags that signal your company doesn't “get” events and share what event marketers can do to shift the narrative—or recognize when it's time to move on.Here's what they cover:✅ How companies' expectations clash with their actual approach to events.✅ The three levels of misalignment: leadership goals, empty metrics, and overworked event teams.✅ Why event marketers need clarity and alignment to grow their careers.Bonus: Learn about a proven framework to help you align your event strategy with real results. Reach out to Matt or Pablo to get your hands on it!If you've ever felt stuck in execution mode or wondered if your company is the right fit, this episode is packed with actionable insights to help you take control of your event marketing career.Connect with Pablo:On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/  Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/

Matt Kleinrock, CEO of Rockway Exhibits + Events, sits down with Pablo Gonzalez to tackle the big question: is discovery at trade shows dead, or have we just been doing it wrong?In this episode, Matt shares an unexpected insight from a prospect who avoids vendors all year—except when she's ready to explore solutions at trade shows. This simple idea flips the script on how and when discovery actually happens in person and points to a critical truth: some industries still rely on face-to-face interactions, but it's all about how you set the stage.They get into:

Women in events are often incredibly skilled, and they have the potential to become influential leaders in their companies and industries. But many struggle to break out of the event planning roles they've excelled in, often facing misconceptions and barriers that make leadership feel out of reach.That's why, in this episode, Carrie Davenport, Lead Event Manager at Altria, shares her journey as an advocate for women in business and offers practical, actionable advice for leveling up their careers.Here's what you'll learn:✅ The key skills you need beyond event planning to position yourself for leadership roles.✅ The pivotal strategies Carrie used to transition from managing events to influencing business decisions at the highest level.✅ Practical advice for building strategic relationships and communicating with business leaders.And more!Whether you're an event professional or an aspiring leader in any field, this conversation will inspire and equip you to take your career to the next level. Don't miss it!Connect with Carrie:On her LinkedIn: https://www.linkedin.com/in/carriedavenport83/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/

Many companies believe that to create standout engagement at trade shows, they need to overspend on big-budget activations—but that couldn't be further from the truth. In this episode of Event Marketing: Redefined, Matt Kleinrock, CEO of Rockway Exhibits + Events, is joined by Pablo Gonzalez to dispel the myth that better engagement requires a bigger budget.Drawing from real-world examples and their own experiences, they explain how focusing on thoughtful, targeted engagement can deliver better results without breaking the bank.They discuss:✅ Why flashy activations and expensive giveaways often miss the mark.✅ How to create a booth experience that feels personalized and connects with your audience.✅ Practical strategies to make every conversation at your booth meaningful—and profitable.If you're looking to elevate your event strategy without overspending, this episode is packed with insights that will help you drive real results while staying within budget.Connect with Pablo:On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/  Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/

In the rapidly evolving world of event marketing, owned events have reached a critical tipping point. More and more companies are shifting away from traditional trade shows and leaning into intimate, customer-focused gatherings to build deeper relationships and drive real value.In this special mini-episode, Matt Kleinrock, CEO of Rockway Exhibits + Events, is joined by Pablo Gonzalez to unpack why these hosted events are taking over—and how to do them right. Drawing from real-world examples and their own experience, Matt and Pablo explain why the old playbook of keynotes and generic sessions no longer cuts it.They discuss:✅ Why understanding your audience's needs is essential to creating an impactful event.✅ How to curate meaningful experiences and avoid common event mistakes that leave attendees underwhelmed.✅ The key to making your event a relationship-builder, not just another pitch-fest.Whether you're just starting to consider hosting your own event or looking to refine your approach, this episode is packed with actionable insights that will help you stand out in a crowded landscape.Connect with Pablo:On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/  Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/

In a world where true leadership is defined by influence, authenticity, and trust, how can leaders navigate the challenges of today's business landscape to create meaningful impact? In this powerful keynote from the Event Marketing Congress 2024, Jerry Macnamara, seasoned CEO and leadership expert, shares his transformative journey and the pivotal lessons he learned along the way.Jerry opens up about his personal experiences—from working relentless 100-hour weeks and facing a life-threatening health scare at just 26, to leading a company through significant financial turmoil. His story is a compelling reminder of the importance of living life on your own terms and the distinction between happiness and fulfillment.Listen in to discover:✅ Why aligning your personal values with professional actions is key to a fulfilling career.✅ The power of influence over authority and how it drives organizational success.✅ Strategies for building trust and fostering a cohesive, high-performing team.✅ Jerry's three-part framework for bridging the leadership gap and leading authentically.And so much more…This episode will challenge you to rethink your approach to leadership and inspire you to lead with greater authenticity and purpose. Don't miss this exclusive insight from Jerry Macnamara's keynote at EMC 2024!Connect with Jerry:On his LinkedIn: linkedin.com/in/jerrymacnamara Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/

With the return of in-person events, companies are under intense scrutiny to prove that every dollar spent is driving tangible results. But, calculating and maximizing ROI isn't just about tallying up sales numbers—it's about understanding the deeper impact of every conversation and interaction that happens at your events.So we've brought in François Fournier, Director of Global Events at DTN and a seasoned event marketing strategist with over 20 years of experience. François, who oversees around 75 trade shows and conferences annually, shares his insights and unique methodology, including the concept of the "Cost of Conversations.”François and Matt dive into:✅Discovering why not all event interactions are created equal and how to measure the true impact of meaningful business conversations.✅How François's method can help you work backwards from desired outcomes to create a focused and effective event plan.✅The common mistakes companies make when calculating ROI and how to avoid them to ensure your event dollars are well spent.If you've ever felt overwhelmed by the complexity of proving your event's ROI, or you're eager to fine-tune your strategy in this post-pandemic landscape, this episode is exactly what you need!Connect with FrançoisOn his LinkedIn: https://www.linkedin.com/in/francois-fournier-ctsm-cem-15981120/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On my Company: https://rockwayexhibits.com/

As we continue to bring you the best insights in event marketing, we pulled out the 5 most fundamental concepts to modern event marketing. Join Matt Kleinrock and recurring guest, Pablo Gonzalez, as they break down what people want these days, and how to deliver on it, know if you're doing it right, and get the support you need from your team.In this episode, you'll hear:✅ What Attendees Are Begging For: the value prop at events has shifted. If you're not giving people what they actually want right now, they're not coming back.✅ Delivering An Experience: showing up without thinking about the exact experience you are going to deliver is the same as burning money.  We discuss a two step framework for it.✅ ROI Measurement vs Pipeline Impact: If you're just measuring leads and direct sales, you're setting yourself up for unpredictable results, but if you set out to measure pipeline impact, you'll build a compounding advantage.Matt and Pablo bring their dynamic chemistry and deep industry knowledge to this episode, making it both informative and engaging. Tune in to gather actionable insights that you can implement right away.Connect with Pablo:On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/  Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/  On my Company: https://rockwayexhibits.com/

As we approach our 100th episode and gear up for the first-ever Event Marketing Congress, we're bringing you a special compilation of the best moments from our show. Join Matt Kleinrock and Mollie Stahl as they revisit some of the most impactful episodes that have shaped our approach to event marketing.In this episode, you'll hear:✅ Blueprint for Crafting Great RFPs: Discover essential steps for creating compelling RFPs that get the best responses.✅ Creative Booth Themes: Explore innovative booth themes from CES and other trade shows to make your booth unforgettable.✅ Top 10 Revenue Rules for Trade Shows: Learn strategies for pre-show marketing, lead capture, follow-up, and more to maximize ROI.Matt and Mollie have great chemistry and a wealth of experience, making this episode both informative and engaging. Tune in to gather actionable insights that you can implement right away.Connect with Mollie:On her LinkedIn: https://www.linkedin.com/in/molliestahl/   Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 

We keep talking about how the value prop of events has changed and we need to adapt, but if we can see who started figuring this out, we can start to understand how to execute our event strategies better.That's why it's time we take a deep dive into what we know people are asking for and who is out there creating the events people want.Matt Kleinrock, CEO of Rockway Exhibits + Events, is hosting a conversation about it with our show's producer, chief ideator, and live event fanatic, Pablo Gonzalez, to discuss:✅ The one thing event audiences crave and continue to invest in✅ Who is hosting events that fit the demand (and what they're doing right)✅How Rockway is executing an innovative event strategy in line with what THEY believe events should be likeWe'd love to hear what you're hearing people ask for, who you think is doing it right, and what you think about our ideas on it.Tune in to this edition of Event Marketing: REDEFINED!Connect with Pablo:On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/  Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/  On my Company: https://rockwayexhibits.com/

As summer approaches in the US, more brands are turning to outdoor activations to engage their audiences. We're bringing back this timely episode to share insights on how to create an impactful outdoor brand experience.In this episode of 'Event Marketing: Redefined,' we feature Mollie Stahl, Senior Account Executive at Rockway Exhibits + Events, who provides a detailed walkthrough on conceptualizing and executing outdoor brand experiences. Mollie and Matt Kleinrock revisit the project with Publix, where the team created a successful outdoor branded environment at the Amalie Arena in Tampa.They discuss:✅ The steps to creating a successful outdoor brand experience✅ The importance of understanding a client's purpose, audience, branding, and goals before starting any design work✅ The key documents and reference points used throughout the processThis episode is packed with valuable insights for anyone looking to make a lasting impression with their outdoor activations. Tune in to learn how to connect with your audience in meaningful ways and create memorable brand experiences.Connect with Mollie:On her LinkedIn: https://www.linkedin.com/in/molliestahl/   Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/

In the competitive world of trade shows, everyone is seeking to capture the elusive formula for success. And it's clear, generating and measuring significant pipeline impact from these events is at the forefront of every marketer's agenda. But, despite best efforts, many companies struggle to clearly define and achieve substantial ROI and ROO, leaving potential business growth untapped.Matt Kleinrock, CEO of Rockway Exhibits + Events, sees this challenge as an opportunity to innovate and enhance trade show strategies. That's why, in this episode, he'll break down actionable strategies and measurable outcomes to help you maximize the impact of your trade shows.What he'll cover:✅ Innovative approaches to drive leads, partnerships, and net new deals at trade shows.✅ Insightful methods for accelerating deals and revitalizing customer engagement.✅ Tips on evaluating your trade show ROI and ROO effectively.Expect to leave with a toolkit of strategies that will transform how you approach trade shows, ensuring every event is a strategic, revenue-generating opportunity.Don't miss out!Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/  On my Company: https://rockwayexhibits.com/ 

Imagine spending a hefty sum to secure a spot at a prestigious trade show, and every element seems perfectly aligned for success: you've invested in an engaging booth, partnered with the best in the business, and your strategy is bulletproof.But despite meticulous preparations, the haunting question lingers – how can you ensure that the right people, your potential clients, actually step into your beautifully designed booth?That's why in this episode, Matt Kleinrock and guest co-host Mollie Stahl, Senior Account Executive at Rockway Exhibits + Events, will dissect how trade shows can transcend their traditional 'cost center' view and evolve into a robust sales and marketing channel.They will break down:✅ Strategic Data Utilization: How last year's data can guide this year's decisions✅ Cross-Functional Team Collaborations: Integrating efforts with sales and marketing to enhance reach✅ Innovative Engagement Tactics: From guerrilla marketing to targeted social media campaigns✅ And much more!Don't miss this comprehensive guide to making the most out of your trade show investments!Connect with Mollie:On her LinkedIn: https://www.linkedin.com/in/molliestahl/   Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/

The biggest ask of event marketers is one thing: turn every handshake and conversation into a potential lead. And with all sorts investment in event tech, capturing these leads should be easier than ever, right?But reality often tells a different story. Event teams are still having problems effectively capturing, organizing, and following up with the contacts they make. That's why we've invited Ryan Schefke, Chief Listening Officer at Captello, back to the table to tackle these challenges head-on. He's here to demonstrate how the right tools and strategies can bridge the gap, transforming the daunting task of lead capture into a streamlined and successful process.Expect to learn:✅ What are the three layers of the lead capture problem?✅ How technology revolutionizes lead capture and nurtures follow-ups.✅ The significant ways tech solutions streamline event professionals' workflowsDon't let another lead slip through the cracks. Be a part of the conversation and discover how technology can be your ally in the battle for meaningful connections at events.Connect with RyanOn his LinkedIn: https://www.linkedin.com/in/ryan-schefke/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/

We are fresh off the floor at EXHIBITORLIVE, and want to share the experience with those of you that couldn't make it, plus relive a little of the magic with those of you that were there.But we don't want to do it alone!That's why when we ran into Mandy Glenwright on the floor… and she made it real clear that she was doing well thought out, tactical reckon on everything happening… we decided to invite her to share her takeaways and make this an open town hall!Join us we review:✅ What the number one thing we heard Event Marketers have been asked to do this year, and how we think they should approach it✅ Mandy's biggest takeaways from the classes and show floor✅ How ExhibitorLIVE changed their format this year, and whether we think it benefited the attendees or exhibitors✅ Hopefully, YOUR takeaways from the show!Town Hall means instead of webinar, we'll be on a Zoom call, able to see everyone's faces, and if you raise your hand, we can bring you on screen to give your biggest takeaway.Don't miss the chance to learn from your fellow Event Marketers as they share their takeaways on the show!Connect with Mandy: https://www.linkedin.com/in/mandy-glenwright/ On her LinkedIn: Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/

Event spaces and budgets greatly differ, and achieving a significant impact is a universal challenge for marketers and organizers, requiring creativity and strategic insight, especially in the face of limited resources or small booths. But traditional methods of sponsorships and booth design often don't deliver, leaving many questioning how to distinguish themselves in a competitive event landscape without overspending.That's why this week's episode of “Event Marketing: Redefined” features a conversation with Kodi Morton, a seasoned marketing and events specialist at Bruker Scientific with over 16 years at Bruker Corporation. Kodi shares valuable insights from her EXHIBITORLIVE sessions, including:✅ Aligning sponsorships with your brand's messaging and objectives.✅ Strategies for making small booths memorable.✅ The benefits of the Certified Trade Show Marketer (CTSM) program for education and networking.Don't let booth size or budget constraints curb your event's success. Tune in to learn how turning limitations into strengths can give you an edge in the competitive event marketing landscape!Connect with Kodi:On her LinkedIn: https://www.linkedin.com/in/kodi-morton-97820613a/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/

It's the week of EXHIBITORLIVE, and we did something fun on a Sunday night!In this special episode of “Event Marketing: Redefined,” Matt Kleinrock, CEO of Rockway Exhibits + Events, sits down with Andrew Smallwood, Chief Customer Officer at Second Nature, to discuss the groundbreaking strategies that have led his team to win Partner of the Year six times.Amidst a sea of competitors, Andrew's approach to events as vital sales and marketing strategies, rather than just costs, has set a new standard. But the challenge of standing out in a crowded field required innovative tactics, from VIP experiences to unique branding moves like their signature purple suits.That's why through creativity, deep customer engagement, and strategic risk-taking, Andrew shares how they've not only captivated their ideal clients but also fostered a culture of excellence that others strive to emulate.Listen to learn:✅ How to create VIP experiences that transform clients into brand champions.✅ Strategies for building deep, meaningful relationships with clients beyond the event floor.✅ The importance of brand differentiation and how unique, bold choices make a lasting impression.Whether you're looking to elevate your current strategies or seeking inspiration to overhaul your event marketing approach, this episode is your gateway to becoming an industry standout!Connect with Andrew:On his LinkedIn: https://www.linkedin.com/in/andrewrsmallwood/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/

When the buzz around AI in event marketing reaches a fever pitch, it's easy to wonder: Are we trading authentic connections for automation? And while there's no denying AI's efficiency and innovation, many fear it may eclipse the human touch that turns gatherings into memorable experiences. But here's the thing: AI in events is all about enhancement, not replacement.Nick Borelli steps into the spotlight in this episode to explore exactly that. It's not every day we have an AI expert on board, and this is just part one of his special feature on “Event Marketing: Redefined”.While part two will show us AI and tools like ChatGPT in action for event marketers, in this episode, Nick, the Marketing Director at Zenus, reveals:✅ How AI can streamline event planning, saving time and resources.✅ The importance of shifting from linear to iterative thinking in event planning.✅ Creative ways AI can boost attendee engagement and satisfaction.Tune in for a blend of expert insight and practical advice on navigating the AI revolution in event marketing.Connect with Nick:On his LinkedIn: https://www.linkedin.com/in/nickborelli/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On my Company: https://rockwayexhibits.com/

As you've probably heard, we used this podcast as the main activation for our booth at ExhibitorLIVE last year, and we had some incredible results. It went SO well that ExhibitorLIVE invited us back to teach event marketers how we did it.But we know that not everyone in our community will have the chance to be there, so we're going to give you a sneak preview to the training!Matt Kleinrock, CEO of Rockway Exhibits + Events, will once again be joined by Pablo Gonzalez, our show producer who led the activation last year, to teach you:✅ What your company needs to think about before podcast in a trade show booth can even begin to make sense✅ How to execute it properly- from booth design to running the show to getting the right guests on it✅ Who the stakeholders you need buy in from are, and how to get them onboard to execute this thing successfullyThis will be our dress rehearsal before the big event in Nashville, and would LOVE your feedback to make this as impactful for a room of event marketers as possible.Join us LIVE, let us know what you think, and walk away with everything you'll need to run this play, yourself!Connect with Pablo:On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/

Crafting unforgettable trade show experiences is both an art and science, and incorporating themes, experiential design, and storytelling is essential for engaging attendees. But, many brands struggle to make their booths stand out, often missing the mark on creating memorable interactions.That's why Matt Kleinrock and Mollie Stahl, Senior Account Executive at Rockway Exhibits + Events, team up again to offer unique insights and strategies for developing trade show experiences that are not just seen but REMEMBERED.By the end of the episode, you will learn:✅ How to design trade show booths that tell a story and engage attendees on multiple levels.✅ The importance of aligning booth design with brand narrative to create a cohesive and impactful experience.✅ Creative strategies for making your trade show presence memorable and effective in driving brand engagement.Tune in to transform your trade show strategy and presence from dull to dynamic!Connect with Mollie:On her LinkedIn: https://www.linkedin.com/in/molliestahl/    Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/  On my Company: https://rockwayexhibits.com/ 

As the events industry continues to evolve as fast as ever, the experience you deliver has never been more important... but we keep seeing the same people repeat the same mistakes of the past.That's why we decided to bring back one of our most popular episodes from last year, and share this conversation with Dan Gingiss - a keynote speaker and author of “The Experience Maker: How to Create Remarkable Experiences That Your Customers Can't Wait to Share.”After spending over two decades leading companies in both Customer Experience and Marketing, Dan let us in on their secret to success!He touched upon topics such as:- How event marketers should be reverse engineering the experiences they create- The WISER framework (and how it applies in events)- How to focus on experience and know what strategies to implement- And much much more!Don't miss out - listen in now for an insightful look at what it takes to make a successful experience that sticks and clicks.Connect with Dan: On his LinkedIn: https://www.linkedin.com/in/dangingiss/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/   On my Company: https://rockwayexhibits.com/ 

To be successful at a tradeshow, event or activation, you can't just set up a booth, cross your fingers and hope for the best. People these days want engagement. It's about making meaningful connections with potential customers and clients, and it starts with interesting and exciting content that leaves a lasting impression. The key is to create an experience that will draw people in and keep them hooked from start to finish. But effective engagement can become a tall order—especially when you're pressed for time.So to help you get those creative juices flowing, Matt Kleinrock, CEO of Rockway Exhibits + Events, has re-teamed with Mollie Stahl, Senior Account Executive, to discuss what good engagement looks like.They walk through some notable examples—from projects they have worked on to standouts they have seen on the show floor. They explore ways to create memorable engagement and analyze how it works as well as how it can be applied.Other topics they touch on include:- Why you need a framework before talking about an engagement idea- From theming to your brand story: the importance of tying everything in - How activating and stimulating senses play a huge part- And much moreWhether you're an exhibitor, event marketer, event planner, or just curious about the power of engagement, this latest episode of Event Marketing: Redefined will have something for everyone.This is a replay from one of our most popular episodes of 2023.  Dive back in and get more gold from our past experience!Connect with Mollie: On her LinkedIn: https://www.linkedin.com/in/molliestahl/    Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/  On my Company: https://rockwayexhibits.com/ 

With 67 episodes and some side content sprinkled in, along with 65 amazing guests so far..."Event Marketing: Redefined" has blossomed into a vibrant community for event marketers. It's a place where the eager, the curious, and the knowledge-hungry gather to listen, learn, and share. But this is just the beginning… As the festive season draws near, we embark on a merry journey of reflection and anticipation. Our CEO (and part-time Santa), Matt Kleinrock, will be joined by our podcast producer (and Santa's little helper), Pablo Gonzalez, as we unwrap insights, learnings, and trends from this year. We'll chat about:

The value prop of the trade show used to be that they owned the list of ideal buyers you would love to meet, but that has changed. Thanks to technology, we now have the option to reach our buyers ourselves.That leaves event marketers with a new question to ask themselves:Should we attend someone's event, or host our own user conference?That's why it is crucial to understand how to create a successful user conference that delivers value to both the company and the attendees.To help you understand how to do it, we're bringing Bethany Murphy, Senior Director of Events at 6sense, to our next LIVE show!Recently named to Eventible's Top Event Marketers of 2022 list, Bethany will join us to talk about:✅ How she executed a 1000-person US conference✅ Handling tricky situations when things don't go as planned✅ The thought process and timelines behind every user conference✅ Effective budget management✅ And morePlanning or managing a user conference? Whether you're just starting, feeling stuck in the process, or simply curious - here's your chance to learn the strategies for making your conference a success. Don't pass this up!Connect with Bethany:On her LinkedIn: https://www.linkedin.com/in/bethanyjmurphy/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On my Company: https://rockwayexhibits.com/

Have you ever felt overwhelmed by the chaos of managing an event and trade show program? The constant juggling of tasks and the pressure to deliver outstanding results can be daunting—especially for newcomers who have to pick up the pieces.To bring order, streamline processes, and transform chaos into a systematic approach, we have invited Dia Kelly, a seasoned trade show expert and the Trade Show & Events Manager at Crawford & Company. We're thrilled to have her on the show, bringing in her 30+ years of proven experience. She'll be sharing invaluable insights on:✅ Coming in after COVID and gathering research to understand the foundation of each show✅ How she managed to bring their trade show program all together✅ How she organized and created a little system within ✅ Plus, much more!If your goal is to make your event and trade show program a well-oiled machine, this is the episode for you. Press play today!Connect with Dia:On her LinkedIn: https://www.linkedin.com/in/dia-stokes-kelly/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On my Company: https://rockwayexhibits.com/

Corporate events offer great opportunities for B2B organizations to connect with their target audience, build relationships, and drive business growth. But organizing and executing these events successfully requires a strategic approach, combined with thoughtful design and immersive experiences.That's why we've invited Amanda Ma to help you elevate your B2B event playbook. Amanda is the Founder and CEO of Innovate Marketing Group, an award-winning event management agency. Collaborating with renowned brands such as TikTok, Google, and East West Bank, Amanda and her team have established themselves as one of the most sought-after event firms in the industry.She's here to share her wisdom on the following:✅ Ideal timing for hosting a B2B corporate event✅ Benefits of hosting company-owned events✅ The critical role of feedback loops from event attendees✅ The winning IMPACT process for successful events✅ Integrating attendee journey and event experience into event designDon't miss out on this insightful discussion! Tune in now.Connect with Amanda:On her LinkedIn: https://www.linkedin.com/in/amandamaimg/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On my Company: https://rockwayexhibits.com/

As the landscape of in-person, hybrid, and virtual events continues to evolve, understanding how to seamlessly integrate event software with your CRM is a game-changer for any business or organization—so much so that it's not just an option but a strategic necessity.In this latest offering from “Event Marketing: Redefined,” we step into the dynamic world of event technology with Becca Mazur. Becca has recently taken on the role of Senior Principal Consultant on the Cvent Consulting team at Cvent.Boasting more than 15 years of experience in event leadership, she has successfully navigated both agency and client perspectives. Before her tenure at Cvent, Becca spearheaded Event Technology Strategy at Cognizant.She and Matt talk about:✅ How to integrate event software (and where to start)✅ Using event software to demonstrate value of events to leadership✅ Unpacking the effectiveness of event software✅ And moreDon't miss this opportunity to stay ahead in the ever-evolving world of events. Tune in today!Connect with Becca:On her LinkedIn: https://www.linkedin.com/in/beccamazur/  Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/

In the fast-paced world of event marketing, success lies in understanding the psychology of your target audience. By incorporating research-backed scientific principles into your strategy, you can yield significant results in driving better events. But introducing and implementing behavioral psychology techniques may face resistance from traditional marketers who are skeptical about its effectiveness.That's why we've invited an expert to promote a change in mindset and education, highlighting the impact of behavioral psychology on event marketing success. In this episode, Matt talks to Victoria Matey, an event psychology advisor and co-founder of Matey Events, a business event consultancy.Victoria believes experiences start in people's minds. She uses her knowledge of human behavior to make it easier for event professionals to create outstanding events.Tune in to hear them dive into:✅ Event challenges that can be solved with science-based solutions✅ Why hacks are not the way to apply event psychology✅ Psychological mechanisms that drive people's motivation✅ The five research-backed north stars to guide your event's successIt's time to harness the power of behavioral psychology and create unforgettable experiences for your audience. Don't miss out on this insightful discussion!Connect with Victoria:On her LinkedIn: https://www.linkedin.com/in/victoriamatey/Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On my Company: https://rockwayexhibits.com/

Imagine the exhilaration of putting in all the time, effort, and resources into planning and executing a successful event. But it's often over in the blink of an eye, leaving you with a sense of bittersweet satisfaction.As you triumphantly check it off your to-do list, a sigh of relief escapes you. However, a lingering realization sets in - there's untapped potential waiting to be discovered beneath the surface of your event.What if you could extend an event's lifespan and maximize its impact?Enter content creation.In this week's episode of “Event Marketing: Redefined” we explore the power of content in driving event-led growth and how you can get more mileage from your events by leveraging the versatility and distribution potential of content.Matt had the opportunity to sit down with Amanda Johnson, the Head of Content Marketing at Splash, an innovative event marketing platform. Amanda is a skilled storyteller who creates impactful narratives and strategies that effectively drive pipeline and revenue. Her exceptional talents have earned her the Gold and Platinum Hermes Creative Awards.Hear them talk about: ✅ Tips for creating engaging event content✅ Overcoming content creation challenges and crutches✅ Planning stories and narrative: developing content with available resources✅ How to measure success in content marketingNo matter your event, this episode offers insights on using content as a catalyst for success. Tune in to discover how harnessing content creation can elevate your event-led growth strategy.Connect with Amanda:On her LinkedIn: https://www.linkedin.com/in/adayjohnson/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/  On my Company: https://rockwayexhibits.com/   

Sustainability is one of the biggest topics in the trade show and events industry, and the demand is only growing, but even when you have the best intentions as an event marketer, it can feel overwhelming to get started.That's why we're bringing you not just one, but two experts to help you get more sustainable regardless of your starting point!Join us for a panel on sustainability with Marley Finnegan, Al Mercuro, and Matt Kleinrock where we'll discuss:- How to overcome the paralysis by analysis and just start making your events more sustainable- What little, medium, and big things you can do to make trade show booths or events more environmentally friendly- Which ways you can nudge your suppliers to get more sustainable options- And much more!Marley Finnegan, the founder of PURPOSE, is a passionate sustainability professional and climate tech founder. With over 150 hours of certifications and a GRI Certified Sustainability Professional, she exhibits a palpable drive to innovate and assist organizations in evolving their sustainability strategies.Al Mercuro is a member of the Sustainability Committee of the EDPA and head of the subcommittee working on exhibit guidelines for sustainable built exhibits. He is also a member of the Event Safety Alliance, just to name a few. He is considered by some as the “Jedi Master of Trade Shows.”Come and pick the brains of the people leading the charge for sustainability in event marketing!Connect with Al and Marley:Al Mercuro's LinkedIn: https://www.linkedin.com/in/al-mercuro-4929645/Marley Finnegan's LinkedIn: https://www.linkedin.com/in/marleyfinnegan/Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/  On my Company: https://rockwayexhibits.com/   

In the dynamic world of event management, two key roles play a vital part in creating memorable experiences: the event planner and the event marketer. While both positions work towards achieving successful events, they differ in their primary responsibilities and challenges. So, what sets these roles apart? And for the few who navigate both, what does that entail?After having Beyanka Soleymanian on one of our ExhibitorLIVE 2023 specials, we just had to bring her back for a chat about what it's really like juggling two roles in the event world – being both a planner and a marketer.Beyanka, currently the Marketing Manager at Nureva Inc., boasts an impressive 17-year career in event marketing. With her undeniable skills and unique talents, she has mastered the art of breathing life into events and making sure attendees remember them for a long time to come.She rejoins Matt for a fun conversation on:- Biggest distinctions between an event marketer and an event planner- Mindset shifts and insider tips on both fronts- The often-overlooked third element of the job- Strategies for pitching to leadership- How color psychology and lighting can influence immersive experiencesWhether you're deep into event planning, diving headfirst into event marketing, or wearing both hats, give this episode a listen for some valuable insights from a seasoned event professional like Beyanka.Connect with Beyanka:On her LinkedIn: https://www.linkedin.com/in/beyanka/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/  On my Company: https://rockwayexhibits.com/   

You can have the best ideas for your events program and a rock-solid execution plan, but if you can't get stakeholder buy-in, none of it will happen.That's why we're bringing on a guest that takes pride in making it easy to prove the value of your event marketing strategy - Chloe Richardson.As VP Senior Corporate Relations at Explori, she is on a mission to simplify the measurement of event impact.Her accomplishments include recognition in notable lists such as Eventex's 100 Most Influential People in the Events Industry 2022 and Glisser's Most Influential Women in the Events Industry 2021, among others.Together with host, Matt Kleinrock, they will talk about:- Why executives told her event marketing careers are dying and how she used it as an advantage- How to deal with the pressure to cut costs in your event program- What event teams are doing wrong when measuring brand awareness and how to do it right- How to go from anecdotes to measurable data beyond leadsDon't be one of those people who lack answers because they're busy juggling multiple tasks and extinguishing fires, leaving no time to step back, view an event comprehensively, and contemplate strategic approaches.Join us live and get the answers you need!Connect with Chloe:On her LinkedIn: https://www.linkedin.com/in/chloelarichardson/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/

In our modern, fast-paced world, trade shows require a constant presence. Given the digital era we're in, crafting a compelling trade show campaign involves more than just setting up a booth and handing out brochures – creating and repurposing great content are now vital to making trade shows truly effective.So how can you determine which content to share and which channels to use in order to boost visibility and reinforce important messages?We'll be discussing this with Christina Piedlow, the President and CEO of TPG Trade Show + Event Marketing – an acclaimed agency that boasts a track record of over 25 years in delivering successful digital and immersive experiential programs to top brands.Christina is well-versed in content strategies and guides a team of creative professionals. Together, they harness the power of social, digital, and interactive platforms across client experiences, trade shows, events, and ongoing marketing endeavors.We're down to our second-to-last stop of the Event Marketing: Redefined Summer Tour! So get ready to dive into a pool of inspiration as we learn:- Developing content strategy for before, during, and after the trade show- Extending trade show impact with repurposed content- Using email to stay connected with attendees after the event- Effective trade show campaigns using content creation and repurposingLots to unpack in this episode! Connect with Christina:On her LinkedIn: https://www.linkedin.com/in/christina-piedlow-a96724b/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On my Company: https://rockwayexhibits.com/

Are you feeling overwhelmed when it comes to choosing the right events for your company? With so many options available, it can be challenging to determine where to invest your limited budget and resources—especially when you're just starting out.Selecting the perfect blend of events that align with your objectives and yield maximum results can be a tough process to crack. That's why we've invited an expert to help you navigate through it all!Nicola Kastner, an award-winning event marketing strategist and one of the world's most recognized experts in building effective event strategies, will be joining us. She has been named one of Event Marketer's 2019 B2B Dream Team and Women In Events 2018.As an independent consultant, Nicola helps clients transform their business objectives into tangible outcome-driven event experiences and stand out from the competition.Here's a preview of the topics they will cover in this episode of “Event Marketing: Redefined”:- How to approach portfolio planning - Strategies for selecting the optimal mix of events that align with company objectives- Determining when a hosted event is a better choice compared to a third-party event- Understanding which events and trade shows fill the top, middle, and bottom of your sales pipeline/funnelOur goal is to help you gain the confidence and knowledge needed to make well-informed decisions that drive your company's growth.If you share the same goal for yourself, tune in to this next stop of our Summer Tour! Connect with Nicola:On her LinkedIn: linkedin.com/in/nicolakastner Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On my Company: https://rockwayexhibits.com/

When you're in the market for vendors, partners, and a company to work with, you want the best. You need someone who can not only handle your problems but also elevate your business to new heights. It's important to have a dependable partner, one that you can proudly showcase on the show floor.While having an ideal partner with all these traits isn't always possible, when it does happen, it underscores the importance of your RFP process. Do you really need to stick to the same old approach?In episode five, we explored the dos and don'ts of crafting an RFP for your next tradeshow booth. It was such a hit that we couldn't resist a part two! We've invited Mollie Stahl, Senior Account Executive at Rockway Exhibits + Events, a trusted resource, to join us again.This time, she and Matt talk about:- Why a typical RFP just isn't cutting it anymore- Key questions to consider when crafting your RFP- What you should be thinking about when going out to RFP- Ideal process and biggest pet peevesStart rethinking RFPs so you can get the best results. You do not want to miss out!Connect with Mollie:On her LinkedIn: https://www.linkedin.com/in/molliestahl/    Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/  On my Company: https://rockwayexhibits.com/   

As the industry bounces back from the pandemic, event planners and marketers are grappling with important questions: Where do we go next in this rapidly evolving landscape? How can we navigate the rising costs that have become prevalent in 2023? What exactly does the 'new normal' look like?Matt Kleinrock reunites with Miguel Neves in this exciting episode of “Event Marketing: Redefined” as they share their insights, helping listeners gain a solid understanding of the industry's potential for success amidst challenges.Miguel is the Editor-in-Chief at Skift Meetings and a renowned figure in the meetings and events sector. Skift Meetings, a trusted publication, serves as the compass for global meetings and event professionals, offering guidance and inspiration about innovation in the meetings industry.With a pulse on the event tech sector and a strong presence in the global online event professional community, Miguel brings a wealth of knowledge and experience to the table.They both touch on:- The idea of pipeline impact- Top trends currently occupying the minds of event planners- The impact of Gen Z and Millennials as emerging buyers in the events space- Importance of interpersonal relationships in the event experience- The role intentional design plays Tune in to learn from industry experts, expand your knowledge, and equip yourself with the tools needed to thrive in the dynamic world of events!Connect with Miguel:On his LinkedIn: https://www.linkedin.com/in/miguelseven/   Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/

Do you want to know how to create enriching and comprehensive brand experiences for event and trade show attendees that also promote diversity and inclusivity?In this episode of Yanique DaCosta's podcast "Eventist 365," Matt Kleinrock, CEO of Rockway Exhibits + Events, shares his insights and experience on the topic. Through Yanique's show, you can discover how professionals in the corporate event industry navigate the chaotic event world to transform their ideas into memorable experiences.                              Some of the things they discussed:- Matt's top brand activation projects and the creative process involved- How to encourage team members to step out of their comfort zones and achieve extraordinary results- Using leadership positions in the event industry to promote diversity and inclusivity among workforce and attendees- The must-attend event for every event marketing professional or plannerYanique was a previous guest on “Event Marketing: Redefined,” where she and Matt delved into the nuances of design in event marketing. Be sure to check out episode 23, titled "Biggest Mistakes to Avoid in Graphic Design for Tradeshows (And How to Do It Greatly)," if you haven't already listened to it.Connect with Yanique:On her LinkedIn: https://www.linkedin.com/in/ydacosta/Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On my Company: https://rockwayexhibits.com/

Everyone is trying to be more experiential these days and have great ideas around it, but few people know what it takes to bring those ideas to life.That's why we'll be talking about going from idea to design on the next stop of the Event Marketing: Redefined Summer Tour!Our host, Matt Kleinrock, has decided to bring in his most trusted resource for designing experiential trade show booths: Donnie Miller, the Creative Director at Rockway.Donnie has a unique gift of being able to take a great idea, bring stakeholders together, and show how everything will come together around a common objective... and he's going to show exactly how he does that!You'll learn:- How to build support around a concept in order to get it built- What needs to happen in order to make an experiential theme turn into a narrative that attendees will understand and tell as a story- How to include experiential in with all the other things your booth needs to accomplish without becoming too busy- and more!Bring your notebooks and thinking caps because this will be one of the most practical shows we've done yet! Great questions are welcome.Connect with Donnie:On his LinkedIn: https://www.linkedin.com/in/dm3consult/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On my Company: https://rockwayexhibits.com/

The world of event marketing stands at a pivotal crossroads. Traditional approaches, once hailed as the gold standard, have become stagnant and fail to leave a lasting impact. It's time to confront the elephants in the room and break free from the suffocating shackles of 'this is how it's always been done.'As an industry, we bear the responsibility to address deep-rooted problems that have plagued us for too long. Sweeping them under the rug is no longer an option. We must shine a light on the challenges we face and find innovative solutions that propel us forward.For this vital conversation, we needed a guest with tenacity and conviction. That's why we invited Aaron Kaufman, an influencer, speaker, and President at Fifth Element Group Inc. His exceptional insights have earned him a well-deserved spot among The 100 Most Influential People in the Event Industry.Teaming up with Matt Kleinrock, CEO of Rockway Exhibits + Events, they fearlessly delve into:- A fresh and unfiltered perspective on the event industry- Overcoming outdated standards, guidelines, and barriers to entry that hinder progress- Unraveling the overall problems plaguing the event and trade show world- And much more!Get ready for an episode of “Event Marketing: Redefined” that dares to be honest, forward-thinking, and unapologetically bold.Tune in to this discussion!Connect with Aaron:On his LinkedIn: https://www.linkedin.com/in/akthefifth/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On my Company: https://rockwayexhibits.com/

This is a message we'll never tire of repeating: the key to trade show exhibit success lies in thinking like a marketer, and it requires intention and strategy.In this special episode, Matt Kleinrock, CEO of Rockway Exhibits + Events, was a guest on another podcast. Together, they explore the art of building a brand through trade show exhibits and events.Skift Meetings, a podcast for event professionals, showcases the industry's leading innovators, delves into the latest advancements in event technology, offers insightful case studies of successful events, and presents novel perspectives on event design.Matt sits with Miguel Neves, sharing invaluable insights on creating a powerful and impactful trade show experience that aligns with your business goals.They cover these topics:- Thinking like a marketer to build a brand and drive real results- The power of intentional in-person events- Rockway Exhibits + Events' transformation from exhibit house to a strategic partner, creating booths aligned with business goals- And much moreThis episode is packed with valuable trade show tips and practical advice that will change how you approach creating a successful exhibit experience.Connect with Miguel:On his LinkedIn: https://www.linkedin.com/in/miguelseven/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/

It's easy to get caught up in the excitement and buzz surrounding the days you spend at a show or event. But what many fail to recognize is that the true driving force behind your return on investment lies within the other 362 days of the year. It's during these seemingly ordinary days that the groundwork for success is laid, and yet, it often goes unnoticed and unmentioned.Take trade shows as an example: they're a fantastic opportunity for companies to showcase their products or services and connect with potential customers. However, one crucial aspect that is often overlooked is the implementation of pre and post-show marketing strategies. These strategies play an instrumental role in achieving success, yet they frequently take a backseat to flashy exhibits and gimmicks.Do you have a compelling campaign in place to drive quality attention to your booth? What happens when the show wraps up? Join us on "Event Marketing: Redefined" as Doug Foley, President of Giant Goat, an acclaimed digital marketing agency specializing in custom, data-driven strategies, shares his expertise with his college friend and host, Matt Kleinrock. With features on Entrepreneur and Forbes, Doug brings a wealth of knowledge to the table. Known for his hit podcast, "The Happiness of Pursuit," where he explores how ordinary individuals transformed their passions into extraordinary lives, Doug is also the #1 Amazon Best-Selling author of "Breakout Blueprint: How to Find Your Passion, Take Action, and Build a Lifestyle Business."They'll cover:- Driving targeted traffic to your booth (with a formula for successful emails)- Crafting the ideal follow-up strategy- Leveraging advanced data from shows and organizers- Thinking like a marketing executive when choosing events- Plus, many more invaluable insights!It is vital to recognize the immense impact that effective pre and post-show marketing can have on a company's overall results. By prioritizing these strategies, you can maximize your visibility, engagement, and ultimately your success at trade shows.Be sure you won't miss out!Connect with Doug:On his LinkedIn: https://www.linkedin.com/in/douglasjfoleyConnect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On my Company: https://rockwayexhibits.com/